Welcome to ** Colleen Mandato's "All-Business" Newsletter!

December 27, 2001

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Today's Issue Includes:

** Notes from Colleen @}-->-->-------

** RESOURCE: "Compare Your Clicks"

** ARTICLE: "Postcards -- A Better Choice" by Markus Allen

** B E S T - B O O K -O F -T H E - W E E K -
" The Millionarie Next Door"

** RESOURCE: "FREE Sound Effects for your Web Site"

** TWO LINERS

** RESOURCE : "Discussion Boards"

** QUOTE OF THE WEEK : " Obstacles can't stop you......"


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*** Notes from Colleen @}-->-->-------

Thank you for reading "All-Business"!

We now have 2527 friends and subscribers ...
a special welcome to those new subscribers from the
Candy Cane pages...

Well, the New Year is fast approaching
and it's time to make some new goals
of things you want to attract or build in 2002.

Don't forget to plan the STEPS you'll take
to make those goals a reality.

Markus Allen has contributed a great article
on the use of postcards in business.

See how if you are able to capture the postal address
of your customers, you can work with them
both online and offline for the greatest return.

(^;^) Thanks! (^;^) ...for being a part of "All-Business"....

Warmest regards,
Colleen @}-->-->--------

PS. Take time out for a good book --
the Paperback Bargain Bin sells books as low as ONE PENNY
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~~~~~ Maximizing your screen makes this easiest to read!

~~~~~You might want to print out this issue for long term use...
and thank you for choosing to spend your time with us...


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**RESOURCE -- COMPARE YOUR CLICKS

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**ARTICLE --

"Postcards -- A Better Choice" by Markus Allen

The latest Anthrax scare might have you thinking twice
about using postal mail to promote your business.

A Washington Post-ABC News survey showed that "65% of the
American public was at least 'concerned' that letters
containing anthrax bacteria had been sent through the mail."

That's bad news if you just mailed a promotion.

All of these circumstances might make you want to consider
one of my favorite advertising strategies ... the simple
and cheap direct mail postcard.

You can use postcards to generate leads, close sales,
convince customers to buy more and encourage prospects to
give you a try.

I asked my friend and postcard marketing guru, Markus
Allen, for his best 20 or so postcard promotion ideas. He
has a step-by-step online program to help you launch a
monthly, multiple-exposure postcard marketing campaign,
for less than $3.48 per year ... mailed anywhere in the
United States (First Class mail, too.)

Before you spend a penny on postcards, check out his
Instant Postcard Marketing ToolBox at:

http://www.markusallen.org/cgi-bin/pctoolbox.pl?A=198202786&PC=4735

Here's his list of postcard marketing ideas that almost
any business can put into immediate action:

* Copy and paste a picture of your Web site on a postcard.
The mere mention can bring a rush of visitors to your site.

* Mail to a list of people who've recently moved into your
community. Offer a great deal to get them to try your
product or service.

* If your average customer usually spends $1,000 with you,
offer a discount for purchases over $1,500.

* Remind customers it's time to come and see you. Dentists
often mail "It's time for your next cleaning" postcards,
while auto shops remind you, "It's been 6 months since
your last oil change."

* Tell customers about new products and services. For
example, many software firms mail postcards to promote
program upgrades.

* Announce a price increase. Let customers buy as much as
they want, at the current prices.

* Hold holiday promotions. For example: "Bring Mom to
lunch for Mother's Day, for only $14.95."

* Offer a lifetime membership program to generate quick
cash flow.

* Announce a private sale. One retailer, with a 21-cent
postcard, invited her 12 best clients to a one-day sale.
She generated over $20,000 in new business.

* Collect customer info - name, address, and birthday. A
few weeks before each person's birthday, send a postcard
offering a free birthday dinner. Most customers who come
for the free dinner will bring friends or relatives (who
will pay full price for their own meals).

* Promote clearance or used-equipment sales.

* Invite prospects to order your product by faxing back
the postcard.

* Mail postcards to announce a contest.

* Send The World's Smallest Newsletter on a postcard. (A
great example of this postcard is in Allen's Instant
Postcard Marketing ToolBox.)

* Give customers your new address when you move.

* Promote your Web site or fax-on-demand system.

* Announce new staff. Example: "George Model has joined
The Clip Joint. Call him today to make your appointment."

* Mail help-wanted postcards to local residents when you
need to increase your staff ... everyone likes to work
close to home.

* Send a postcard about an upcoming trade show ... one
lucky winner receives a valuable prize.

Once you're ready to send a direct mail postcard, here's
some great news. Professionally created postcards are now
easier than ever to create on the Internet.

AmazingMail makes it super easy to send direct mail
postcards. Just visit their Web site, pick a template (or
submit your own design), and your custom-printed, full-
color postcard is in the mail (First Class) in just a few
days. And the best part is, there's no minimum. Send just
one postcard or 500,000 postcards, for less than doing all
the work yourself.

Visit this Web page and try it out. at no charge:
http://www.amazingmail.com/trial.html

If you're looking to grow your business fast at a low
cost, now's the time to use the post office's best-
kept secret.



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"TWO LINERS"

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** RESOURCE: DISCUSSION BOARDS

Everyone knows one of the best ways to promote yourself
online is to post to discussion boards with your sig line.
Helpful advice only -- do not Spam.
Here's a great list of some of the best online boards.
Make sure you bookmark this one!

http://www.iwr.com/free/search.htm



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~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
*** All-Business Quote of the Week!
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

"Obstacles can't stop you. Problems can't stop you. Most
of all other people can't stop you. Only you can stop you."

-- Jeffrey
Gitomer

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~


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Well, friends, that's it for this time!

Please forward this issue -- in it's entirety, please --
to just three of your friends and associates.

Special thanks to the new folks that joined us recently --
I certainly appreciate your trust!

Feedback is very much appreciated.
Please send your comments, questions and ideas to:
august12@... (Colleen Mandato)


Have a great week! Colleen @}-->-->--------


PS. If you feel you get benefits
from the articles and resources of All-Business,
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and simply register there.

No cost, no obligation -- but a great favor for us.

Many thanks! (^;^)

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