Welcome to ** Colleen Mandato's "All-Business" Newsletter!

April 23, 2003

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Today's Issue Includes:

** Notes from Colleen @}-->-->-------

** ARTICLE: "Essential Internet Marketing Acronyms Explained"
By Azam Corry

** RESOURCE: Money from the US Government

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*** Notes from Colleen @}-->-->-------

Greetings from Sunny Phoenix, AZ!

Welcome to our new format -- much shorter --
so you can get to at meat of the message
right away.

One article, one resource.
Good information F-A-S-T.

Let me know what you think!
mailto:august12@...

(^;^) Thanks! (^;^) ...again.....
for being a part of "All-Business"....

Warm regards from sunny Phoenix, AZ....
Colleen @}-->-->--------

~~~

PS. PASS IT ON! :)

Don't forget to hit your FORWARD button and send this copy of
All-Business to someone in the next cubicle, down the street,
or around the world. It's a great way of saying hello and showing
people you care about them and their internet business!

(^;^) Thanks! (^;^)


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~~~~~ Maximizing your screen makes this easiest to read!

~~~~~You might want to print out this issue for long term use...
and thank you for choosing to spend your time with us...


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** SPONSOR --


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~~ FREE HEALTH NEWSLETTER ~~
Learn the secrets to feeling fully alive!

http://BestHealthProducts.net

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** ARTICLE -- (Long, but worth it!)


"Essential Internet Marketing Acronyms Explained"
By Azam Corry

If you're new to Internet marketing, the many acronyms and
abbreviations often used in discussions on the subject can be
confusing. To help you get up to speed quickly, here are the
meanings of the most important:

ASCII - American Standard Code for Information Interchange - A
universally recognized set of digital codes that represent each
of the letters, punctuation marks, and other symbols you can type
on your computer. What people usually mean by "plain text."

ASP - Application Service Provider - Company that offers access
to software applications and related services over a network or
the Internet.

B2B - Business to Business - Refers to trade between businesses
rather than between businesses and consumers

B2C - Business to Consumer - Refers to businesses selling
products or services to end-user consumers.

CGI - Common Gateway Interface - A way web servers pass
information to and from application programs (to process forms
for example). CGI programs or "scripts" can be written in several
programming languages, including C, C++, Java and Perl.

CPA - Cost Per Action - Cost to an advertiser for each visitor
that takes a specific action in response to an ad, such as
subscribing to an ezine, requesting a free trial, or making a
purchase. Also used to describe advertising employing this model.

CPC - Cost Per Click - Cost to an advertiser for each click on a
promotional link by a site visitor or newsletter reader. Also
used to describe advertising employing this model.

CPL - Cost Per Lead - Advertising expenditure required to obtain
each new sales lead.

CPM - Cost Per Thousand - The amount charged per thousand
impressions (showings) of an ad ("M" is the Roman numeral for
1000). Whilst websites sell ad impressions in blocks of 1000,
with newsletters the number of subscribers determines the final
price. Also used to describe advertising employing this model.

CPS - Cost Per Sale - Advertising expenditure divided by sales
generated to determine the cost to make each sale; or the
commission payable for each sale generated by an affiliate.

CR - Conversion Rate/ Ratio - The percentage of respondents to an
ad, or readers of a sales message that complete the action
desired (usually making a purchase, but can also be subscribing
to a newsletter, for example).

CRM - Customer Relationship Management - Improving interaction
with customers through better understanding, with the aim of
increasing customer satisfaction and loyalty (thus increasing
profits).

CSS - Cascading Style Sheets - Used to globally define how
elements in a Web page are displayed instead of relying on HTML
code in the page. Makes designs more flexible and reduces HTML
file sizes.

CTR - Click-Through Rate/ Ratio - The percentage of website
visitors or newsletter readers who click on a particular link.
Used to measure response to ads or sales messages.

FAQ - Frequently Asked Questions - Often used as the title of a
page on websites that answers commonly asked questions about a
product or service.

FFA - Free-For-All Links - Web pages that allow anyone to add a
link back to their own website, usually in exchange for accepting
promotional messages from the FFA page owner.

PFI - Pay For Inclusion - Paying to have web pages included in a
search engine's database and regularly updated.

PPA - Pay-Per-Action - Affiliate commissions where a set amount
is paid for generating a specific action, such as taking a free
trial or subscribing to an ezine. PPL, PPC and PPS are usually
considered as PPA.

PPI - Pay Per Impression - Where an advertiser pays for each
display (impression) of their advertisement (usually a banner).

PPL - Pay-Per-Lead - Where a commission is paid for each sales
lead generated by an affiliate. A "lead" is usually defined as
somebody who signs up for a free trial, or requests further
information, etc.

PPC - Pay Per Click - Ad sales or affiliate commissions where a
set amount is paid for each click on a promotional link by a
consumer.

PPCSE - Pay Per Click Search Engine - A search engine where the
results are composed of advertisers who pay a fee for each click
on their listing. Using a bidding system, the advertiser willing
to pay the most is ranked highest.

PPS - Pay-Per-Sale - Where a commission is paid for each sale
generated by an affiliate. The commission is usually a percentage
of the sale, although sometimes it's a fixed amount.

ROI - Return on investment - How much profit is made after
advertising and other costs have been subtracted. A measure of
how successful a marketing campaign is in terms of the returns on
money spent.

RON - Run Of Network - Where ads (usually CPM banners) are shown
(rotated) across the pages of the entire network of sites owned
by a company, or controlled by a particular advertising network.
Cheaper than only having the ad appear on selected sites.

ROS - Run Of Site - Where ads are rotated across the pages of a
single site. Cheaper than only having the ad appear on selected
pages.

SE - Search Engine - A searchable database of pages on the Web.
Different from an Index (like Yahoo) in that pages are not
reviewed by a human editor before inclusion.

SEM - Search Engine Marketing - Similar to SEO (below), and
sometimes used to emphasize that generating quality targeted
traffic is of greater importance than simply obtaining high
rankings. Can also include PPCSEs and other search engine
advertising.

SEO - Search Engine Optimization - The process of optimizing web
pages to achieve high rankings in the search results of a search
engine, in order to attract more visitors.

SEP - Search Engine Positioning - Getting your page listed on the
search engine results page. Similar to SEO.

SERP - Search Engine Results Page - The page of listings
displayed upon completion of a search at a search engine.

SSI - Server Side Include - A way for a web server to include
variable values and information from an external source into a
web page as it is requested by the browser. Uses include
automatic display of data like the Last Modified date of the
page, or storing common page elements in their own files,
enabling site-wide updates by modifying a single file.

USP - Unique Selling Proposition -  The reason why somebody
should buy from you and not your competition. The unique benefits
that your products or services offer consumers. What it is that
makes you special, different.


I suggest you print this article out and keep it somewhere handy.
Refer to it whenever you're not quite sure what something stands
for, and before you know it you'll be an old hand!

© 2003 Azam Corry. "Do it Better. Do it Faster. Do it Right!"

Online since 1998, Azam Corry helps marketers succeed. Get Free
Guides, Tools & Web Marketing Resources at: http://NowSell.com/?a
Speed profits with resale rights ebooks: http://eBookSaver.com/?a
==> SPECIAL FROM AZAM:
Subscribe Now to Biz Bits eZine & get my Big info-packed eCourse
PLUS real-value ebooks 100% FREE! Just mailto:BizBits@...

=================================================


** SPONSOR --


.:~*~:. .:~*~:. .:~*~:. .:~*~:. .:~*~:. .:~*~:. .:~*~:.

~~ FREE HEALTH NEWSLETTER ~~
Learn the secrets to feeling fully alive!

http://BestHealthProducts.net

.:~*~:. .:~*~:. .:~*~:. .:~*~:. .:~*~:. .:~*~:. .:~*~:.


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**RESOURCE --

=== Money from US Government Programs ===

Free health care for children, $150,000 to buy a
co-op, or $800 a month for a divorced spouse.. plus many more!

There are over 100 money programs like this
described in this US government web site.

Revisit every few weeks to see
what new money programs are available.

http://www.govbenefits.gov



=================================================

** SPONSOR --


.:~*~:. .:~*~:. .:~*~:. .:~*~:. .:~*~:. .:~*~:. .:~*~:.

~~ FREE HEALTH NEWSLETTER ~~
Learn the secrets to feeling fully alive!

http://BestHealthProducts.net

.:~*~:. .:~*~:. .:~*~:. .:~*~:. .:~*~:. .:~*~:. .:~*~:.



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Well, friends, that's it for this time!

Please forward this issue -- in it's entirety, please --
to three of your friends and associates.

Special thanks to the new folks that joined us recently --
I certainly appreciate your trust!

Feedback is very much appreciated.
Please send your comments, questions and ideas to:
august12@... (Colleen Mandato)


Have a great week! Colleen @}-->-->--------


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No cost, no obligation -- but a great favor for us.

Many thanks! (^;^)

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