Welcome to ** Colleen Mandato's "All-Business" Newsletter!
October 11, 2000

   If you received this from a friend
   and would like to subscribe:
   just send an e-mail to
   All-Business-subscribe@egroups.com

==============================================

Today's Issue Includes:

** Notes from Colleen @}-->-->-------
** Article: "How to Get a Listing in Yahoo - Guaranteed!"
                            By Michael Wong,
                               Editor-In-Chief of iBoost.com
** Best Book of the Week: "The Greatest Salesman In The World"
                            By Og Mandino"
** Resource: Free - Learn to Lead TeleClasses
** Resource: Free Faxing
** Quote of the week -- "The Victory of Success"

  =================================================

  ***  Notes from Colleen @}-->-->-------

                  Thank you for reading "All-Business"!

     This week we have great info
   on how to get in to Yahoo -- guaranteed --
   as well as some great Free resources.

    As of this morning we were at 981 subscribers --
   and I want to thank you all for being part of this
   growing international community.

   Who do you know that could benefit from some
   of the ideas and resources here?

   Please forward this issue on to them....

           (^;^)  Thanks!  (^;^)


   I'm attending a conference in November
   on working with non-profit organizations --
   and I hope to have lots of good info
   to bring back to share with you all about this.

   (Of course, my kids are even excited
    because I bring them back presents
    whenever I travel! <G!>)

   Have a great week!
     Colleen @}-->-->--------

         ~~~~~

      You might want to print out this issue for long term use...
      and thank you for choosing to spend your time with us...

  =================================================
   Article-

    "How to Get a Listing in Yahoo - Guaranteed!"

                    By Michael Wong, Editor-In-Chief of iBoost.com

   Having trouble getting listed in Yahoo? If you don't know
   already, Yahoo is the most popular directory on the Internet.
   Yahoo refers the most search engine traffic to iBoost.

   We have a number of articles in iBoost that have helped many of
   our visitors get listed at Yahoo. You'll find them at:

   http://www.iboost.com/promote/search_engines/submissions/yahoo/

   If you're still having trouble, even after following the advice
   given in our articles, you can try this little tip.

   It's very simple. Advertise in Yahoo. The minimum order is
   only $100. When you place your order, simply ask that they
   include your site in their directory. Usually they oblige, as
   they want to keep their most valued customers and advertisers
   happy.

   This could work out cheaper than their Business Express service
   (http://docs.yahoo.com/info/suggest/busexpress.html), which costs
   $199 simply for a guaranteed review of your site within seven
   days. One of the requirements of their program is that yours is a
   business site, and your listing must come under one of the
   following hierarchies - "Business and Economy > Business to
   Business >" and "Business and Economy > Shopping and Services >".

   So instead of spending $199 on their Business Express service,
   you can spend it on banner impressions in Yahoo, and virtually
   guarantee yourself a listing in any category you wish.

   Tip by Michael Wong, Editor-In-Chief of iBoost.com. He is an
   expert on eBusiness marketing strategies. He successfully built
   the eBoz! Network into one of the most popular Web developer
   sites on the Internet. http://www.iBoost.com/promote
=====================================================


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==========================================


    ***  B E S T - B O O K -O F -T H E - W E E K

     "The Greatest Salesman In The World" by Og Mandino

   This little book is a classic...one you will never forget.
    Let me share with you what others are saying about it....


   "I have read almost every book that has ever been written on
   salesmanship, but I think Og Mandino has captured all of
   them in "The Greatest Salesman In The World." No one who
   follows these principles will ever fail as a salesman, and no
   one will ever be truly great without them; but, the author has
   done more than present the principles--he has woven them
   into the fabric of one of the most fascinating stories I have
   ever read."
               --Paul J. Meyer, President,
                      Success Motivation Institute, Inc.

   "I like the story...I like the style...I like the book. Every
   salesman and members of his family should read it."
                --W. Clement Stone, President,
                       Combined Insurance Co. of  America.

   To order your copy, simply copy and
   paste the following link into your Web Browser:

   http://www.amazon.com/exec/obidos/ASIN/0811900673/colleemandatlife


   Think you might glean an idea or two
   for YOUR financial future???

   Click here and order it now!

================================================

   ***  RESOURCE: LEARN TO LEAD TELECLASSES

   Are you interested in learning to lead teleclasses for your
   business, your distributors or a corporate university?

   If so, you are invited to participate
   in a FREE 4-week teleclass leader training class.

   TCL101 is a powerful introduction
   to this distance learning model.

   Click on http://www.Teleclass4U.com/TeleTrain.html

   for the TCL 101 schedule.


=============================================

      If you find "All-Business" helpful --

      please  "Recommend-It (r)"!

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=============================================


   I NEED HELP!

      I need people who speak Italian, German,
      Spanish, Chinese, French and other languages to help
      expand business locally, nationally and internationally.

      Log onto:   http://worldplus.com/users/wp/LifePlus.shtml

  =============================================

    ***  RESOURCE: FREE FAXING

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=============================================

    ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
    ***  All-Business Quote of the Week!
    ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

   "The victory of success is half won
    when one gains the habit of setting goals
    and achieving them.
    Even the most tedious chore
    will become endurable
    as you parade through each day convinced
    that every task, no matter how menial or boring,
    brings you closer to fulfilling your dreams."

   -- Og Mandino (Author of: The Greatest Salesman in the World)

   ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

   Well, friends, that's it for this time!

   Please forward this issue
    -- in it's entirety, please --
   to your friends and associates.

   Special thanks to the new folks that joined
   us recently --I certainly appreciate your trust!

   Feedback is very much appreciated.
   Please send your comments, questions and ideas to:

    august12@... (Colleen Mandato)

   Have a great week!
    Colleen @}-->-->--------

=========================================
                  You are also invited to join our other lists:

   ** HealthNotes Ezine --
         good ideas in health and nutrition
            to help you live life to the fullest
   Just send an e-mail to HealthNotes-subscribe@egroups.com
   or mailto:HealthNotes-subscribe@egroups.com


   ** FreeFreebies E-zine --
           short weekly e-zine on
               the best freebies on the internet
   Just send an e-mail to  FreeFreebies-subscribe@egroups.com
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  ---------------------------------------------------------------------


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   To unsubscribe just send an e-mail to
    All-Business-unsubscribe@egroups.com

=================================================

   Note from Colleen:
      My International Health and Nutrition Business
   is looking for serious partners worldwide.

   Check out:
   http://worldplus.com/users/wp/LifePlus.shtml

   only if you are serious about earning a full time
   income from the internet.
   Have a GREAT day! @}-->-->-------cm

=================================================












`

Welcome to ** Colleen Mandato's "All-Business" Newsletter!
September 14, 2000

   If you received this from a friend
   and would like to subscribe:
   just send an e-mail to
   All-Business-subscribe@egroups.com

==============================================

Today's Issue Includes:

** Notes from Colleen @}-->-->-------
** Article: "Make Your Castle Into A Tax Deductible Gold Mine"
                            By Sandy Botkin, CPA, Attorney
** Best Book of the Week: "Rich Dad's Guide to Investing "
** Resource: Free International ISP
** Resource: Free Auto Responders
** Quote of the week -- "When you do not tire within"

  =================================================

  ***  Notes from Colleen @}-->-->-------

                  Thank you for reading "All-Business"!

   September is often considered the start
   of the "New Business Year" --

   children go back to school,
   adults are home from vacation,
   the weather turns cooler in many places
   and the holidays are just around the corner.

   Consider this month as your "Business New Year"
   and write down where you'd like to see yourself
   -- and your business -- this time next year.

   Take steps every day in your business promotion --
   and your own personal growth --

   You'll be amazed
   what a difference it will make
   for you and your business!

   This week we have great info
   on home office deductions for our US friends --
   and where to find free ISP service for our friends worldwide --
   and free autoresponders for everyone!

   Have a great week!
     Colleen @}-->-->--------

         ~~~~~

      You might want to print out this issue for long term use...
      and thank you for choosing to spend your time with us...

      Please help us grow --
      forward this to a three of your business associates.

                             (^;^)  Thanks!  (^;^)

=================================================
   Article-

    "Make Your Castle Into A Tax Deductible Gold Mine"
                            By Sandy Botkin, CPA, Attorney

   Beginning in 1999, Congress liberalized the home office
   rules to such an extent that many home based businesses and
   especially network marketing businesses can legally and
   moral and ethically claim the benefits of the deduction. In
   fact, when I analyzed the numbers, the benefit of claiming
   this deduction can result in thousands in your pocket
   every year. Thus, if you have an accountant that states
   that this deduction isn't worth it, they don't understand
   its immense benefit.

   Requirements of a Home Office: To be eligible for the home
   office deduction for your home-based business, must meet
   several requirements:

   * Use your home as your principal office
   * Use your home regularly for business
   * Use an exclusive portion of your home for business

   Principal Office requirement: Recently, Congress liberalized
   this in order to allow most home based businesses and
   network marketing businesses this deduction. To constitute
   a principal office, you must render significant management
   or administration for your business out of your home AND
   not have another office where you render significant
   services. Significant management or administration means
   doing the paperwork for the business in a set spot of your
   home.

   Example: Kara runs a network marketing business out of her
   home. She reviews all applications for her business in her
   home and inputs all her business expenses into Quicken in
   her home. Her home qualifies as per principal place of
   business for her networking business.

   Caution: If Kara has another office that is used for her
   networking business, she may not be qualified for the home
   office deduction unless she does NOT render any significant
   services from the other office.

   What is regular use? You must also work your business
   regularly out of your home. Although there is no hard and
   fast rule as to what this is, case law generally requires 45
   minutes a day, four to five days a week out of your home.
   Thus, if you only work one hour a week, this may not be
   enough.

   What constitutes exclusive use? You must use a portion of
   your home exclusively for business. This does not mean that
   a whole room must be used for business. In fact, you can use
   part of a room. However, the part used for business must be
   used exclusively for business. Thus, if there's a set of
   cookbooks in the home office book shelf, get them out. If
   you have a computer in your home office, don't play games
   on the computer etc.

   One big question that I get at most seminars is, "whether
   IRS will visit my home and see if I am playing games on the
   home office computer or have non-business books in the home
   office bookshelf?" The answer is:  Yes, they can. However,
   if IRS does choose to visit your home, they will generally
   give you between four and twelve weeks advance notice!

   Having a home office allows what type of deductions? The
   home office deduction applies to the real estate and not
   the furniture. Thus, if you qualify for the deduction, you
   may deduct part of your utilities, depreciate part of your
   home, deduct part of any cleaning service, part of any home
   owner's fees, part of any burglar alarm monitoring fees etc.
   No, you may not deduct any part of your guard dog!

   However, even if you don't qualify for the deduction, it
   does not apply to any furniture that you use for business.
   Thus, the desk that you use, the chair, the bookshelf and
   file cabinet all can be depreciated to the extent that you
   use these items for business. They have nothing to do with
   the home office deduction. In fact, you may not be eligible
   to claim a home office deduction and still deduct your
   furniture and equipment to the extent used for business.

   Cautionary Limits: The home office deduction, unlike any
   other type of business deduction, is limited to the net
   income from your business.

   Example: Keith has a net income from his home based
   business of $600 per year not including any deduction
   attributable to a home office. If the home office deduction
   is $5000, he may only deduct $600, which is limited to his
   net income from his business.

   Tip: Take the home office deduction anyway even if your
   net income from your business doesn't justify it. You may
   carryover any excess to future years forever!

   In short, the home office deduction can be worth thousands
   each year in your pocket. It is one of many reasons why
   everyone should have a home-based business. With the
   right knowledge, you can make tax day- payday!

   ###
   Sandy Botkin CPA and Esq. is a former trainer of IRS
   attorneys. He is the author of his "Tax Strategies for
   Business Professionals" and "Tax Advantages for Home Based
   Business" (US and Canadian Edition). He is also the author
   of the only known audit proof diary in existence. For more
   information regarding his products and for other articles
   written by him, check out his web site at:
   http://www.taxreductioninstitute.com

=====================================================


    ***  IMPORTANT -- Please click on our sponsor ad below --
   Your support helps keep "All-Business" FREE" - thanks!

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    ***  B E S T - B O O K -O F -T H E - W E E K

     "Rich Dad's Guide to Investing"

        by Robert Kiyosaki and Sharon Lechter

   This newest of the "Rich Dad" books could easily be the
   best of the three -- and the most disturbing.

   Reading it may open a whole new world for you.

   The "Rich Dad" series show you how to
   make extraordinary progress toward financial
   independence -- your own way.

   One of the interesting points was
   the importance of owning a business -- and why --
   and the open recommendation of starting
   a network marketing business
   as one valid way to achieving this goal.

   Don't miss this one... it could change your life.

http://www.amazon.com/exec/obidos/ASIN/0446677469/colleemandatlife

   Think you might glean an idea or two
   for YOUR financial future???

   Click here and order it now!

================================================

   ***  RESOURCE: FREE INTERNATIONAL INTERNET

    If you travel frequently
   and don't want to miss out on anything on the net,
   here is a great resource.

    "Freedomlist.com"  will show you a world map,
   you click to the location you are interested in
   and it gives you a list of all free internet providers.

   " Freedomlist.com" has more than
   500 free ISP in over 47 countries!

   Check it out!
   http://www.freedomlist.com/find.php3


=============================================

      If you find "All-Business" helpful --

      please  "Recommend-It (r)"!

      By helping us, you could WIN $10,000 or a Palm Pilot!

      http://www.recommend-it.com/l.z.e?s=503601

      Click Here to Recommend "All-Business" -- and WIN!

=============================================

                ~~~~~~~~~~~~~~~~~~~~~~~~~~
   I NEED HELP!   I need people who speak Italian, German,
      Spanish, Chinese, French and other languages to help
      expand business locally, nationally and internationally.

      Log onto:   http://worldplus.com/users/wp/LifePlus.shtml
                 ~~~~~~~~~~~~~~~~~~~~~~~~~~

  =============================================

    ***  RESOURCE: FREE AUTORESPONDERS!

    An autoresponder is an online tool that can
    send messages to your prospective customers instantly --
    even if you are not online.

    They can be used for many things --
    sales messages, follow-ups,
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=========================================

    ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
    ***  All-Business Quote of the Week!
    ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

                            "When the deepest part of you
                    becomes engaged in what you are doing,
             when what you do serves both yourself and others,
                              when you do not tire within
        but seek the sweet satisfaction of your life and your work,
               you are doing what you were meant to be doing."

                        ~ Gary Zukav, Seat of the Soul ~

   ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

   Well, friends, that's it for this time!

   Please forward this issue
    -- in it's entirety, please --
   to your friends and associates.

   Special thanks to the new folks that joined
   us recently --I certainly appreciate your trust!

   Feedback is very much appreciated.
   Please send your comments, questions and ideas to:

  august12@... (Colleen Mandato)

   Have a great week!
    Colleen @}-->-->--------

=========================================
                  You are also invited to join our other lists:

   ** HealthNotes Ezine --
         good ideas in health and nutrition
            to help you live life to the fullest
   Just send an e-mail to HealthNotes-subscribe@egroups.com
   or mailto:HealthNotes-subscribe@egroups.com


   ** FreeFreebies E-zine --
           short weekly e-zine on
               the best freebies on the internet
   Just send an e-mail to  FreeFreebies-subscribe@egroups.com
   or  mailto:FreeFreebies-subscribe@egroups.com
  ---------------------------------------------------------------------


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-

Welcome to ** Colleen Mandato's "All-Business" Newsletter!
August 16, 2000

   If you received this from a friend
   and would like to subscribe:
   just send an e-mail to
   All-Business-subscribe@egroups.com

==============================================

Today's Issue Includes:

** Notes from Colleen @}-->-->-------
** Article:  "Tag Teams" by Colleen Mandato
** Best Book of the Week: "The Step by Step Guide to Successfully
                                          Promoting a Web Site "
** Resource: Doing Business with the Government
** Resource: Imandi -- help your customers get money to spend with
you!
** Quote of the week -- "Sharpen Yourself"

  =================================================

  ***  Notes from Colleen @}-->-->-------

                  Thank you for reading "All-Business"!

   This is a great time to be build a business on the internet --
   but it is a time of change.

   With the millions of web pages already up -
   and more coming out every day,
   not everyone can have their website be listed
   in the first two or three pages of search engines and directories.

   So what are the rest of us to do?

   Some folks are finding the answer in "Relationship Marketing".


   Check out the article on Tag Teams and see if this --
   or a variation of it --
   might be useful for helping your prospects
   be more comfortable with what you have to offer.

   Have a great week!
   Colleen @}-->-->--------

         ~~~~~

      You might want to print out this issue for long term use...
      and thank you for choosing to spend your time with us...

      Please help us grow --
      forward this to a three of your business associates.

                             (^;^)  Thanks!  (^;^)

=================================================
   Article-     *** Tag Teams

          -- by Colleen Mandato

   Tag Teams are the internet version of the three way call.

   This unique system uses e-mail to show prospects the ease
   and power of on-line marketing and gives them access to other
   people on-line that are working a particular MLM program.

   Here's how it works:

   1.  You place ads in/on the various on-line services, newsgroups,
   etc....

   2.  Once you receive a response/lead...you e-mail that person back
   with the follow-up information. For example, let's say Jane Smith
as
   your lead and Jane is interested in ABC Company...

   3.  You then e-mail members of your tag team (your upline, downline
   or other friends also in the program)...with Jane's email address
and
   request that they tag Jane for the ABC company.

   (Make sure everyone in your tag team understands the process and
   agrees to the rule that no one steals a lead from another tag team
   member. If anyone steals leads, do NOT invite them back...Period!)

   Example:  Hi tag team members...This is Colleen Mandato here, and
   I've got this lead, Jane Smith, from Compuserve..she is interested
in
   ABC Company..Her online address is 1234,5678@...

   Please tell her what a great program ABC Company is.  Thanks!

   NOTE: make sure you state which program you want the members
   to tag since some people work with more than one company.

   4.   Creating Your Own Tag Team Response:
   (so you can help other group members, when they send you a request)

   Hi, My name is Colleen Mandato and I've been a part of ABC
   company for a few months now..and let me tell you!
   This program is awesome!!  The leads are great,
   the compensation plan is excellent and our unique on-line
   tag team has helped place several members in my downline,etc...

   A few rules and regulations for your Tag Team to abide by:

   1.  DO NOT send information on other companies to leads that are
not yours.

   2.  Try to contact the group tag members only once a day...i.e..
   save all your leads and email the members just once..Don't send
   1 lead at 10am and then 2 more at 2pm and then 9 at 7pm..

   I know you are all anxious to get as many people signed up as
   possible...Remember that members of the tag group are busy
   also and it's easier to do all the tags at once.

   Another Tip: Don't worry if you have to wait a few days to respond
   to your tag requests...it increases the time the prospect continues
   to be aware of  your company and your group support.

   3. Select a small core group of people to do tags with.  Involve
your
   up-line and your downline as much as possible, but crossline
friends
   make great taggers, too!

   ***********************************************
   Since tag teaming is a new concept, people often have questions
   about how it works.  Here are some answers to frequently asked
questions:

   Q: How do I request a tag for a prospect?

   A: The best way to request a tag is to form a tag team group.
   This group could include people in your up-line, downline or cross-
line
   that you respect -- you agree to tag for them, they agree to tag
for you.

   I suggest a group of 6...this way you can figure on about 4 timely
tags.

   Q: What should I tell the prospect before I request a tag?

   A: I mention that they will be hearing from a few of my associates
   about the products company and on-line support they can expect
   if they join our group. I also mention that this provides them with
a
   more well rounded view of the program. Everyone who is seriously
   interested in finding out more about a company can appreciate
that.

   Q: How many people will send a tag?

   A: Depends on how many folks you ask! Don't ask too many though,
   you don't want to have your prospect feel they are being badgered.

   Q: What's typically in a tag?

   A: Anything positive!  The idea is for INDIVIDUALS to present their
   own views so that the likelihood of the prospect identifying and
   feeling comfortable with at least one member of the team
increases.

   Q: How soon will the prospect be tagged?

   A: Usually within 24 hours, but sometimes it takes longer.
   Most taggers will put your e-mail address in the CC box (Carbon
Copy)
   so you know who has tagged and what was said.

   Q: How do prospects feel about being tagged?

   A: Here is a message I received from a prospect about the process:

     " I really appreciate the material you are sending my way,
Colleen,
   the articles on on-line marketing, the list of resources (great),
   and the (*company name*) material. I see the Tag Team approach
   in action and am delighted to get these messages. It addresses
   a fundamental anxiety that naturally arises when we put ourselves
   in the inquiring and receiving position, that we are unable to
   check or corroborate what comes through only one channel, however
   trustworthy we find it.

     The Tag Team approach dispels a good part of that anxiety and
   makes one feel supported by the accumulated experience of an
already
   functioning group. I think it addresses the peculiar circumstances
of on-line
   communication wisely and helpfully. I look forward to contacting
those who
   sent me messages about (*company name*).

   Copyright: Colleen Mandato

  ======================================================
   Colleen Mandato is a full time Network Marketer and mother,
   living in the Valley of the Sun in Phoenix, Arizona.
   Colleen welcomes comments and questions on health and nutrition
   or network marketing by computer.
   She can be reached by phone at 602-867-9217 (except Sundays, please)
   or by e-mail august12@....
=====================================================


    ***  IMPORTANT -- Please click on our sponsor ad below --
   Your support  helps keep "All-Business" FREE" - thanks!

      ="="="="="="="="="="="="="="="="="="
      Get Paid To Read Email ~
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      ="="="="="="="="="="="="="="="="="="


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would like to work from home and build residual income, this may be
for
you! Call for details. 1-877-355-9414 or mailto:csnyder1@....
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==========================================


    ***  B E S T - B O O K -O F -T H E - W E E K

      "The Step by Step Guide to Successfully
                 Promoting a Web Site "

                                            by John R. Deulloa

   PromoteOne, June 1999

   This book shows you how to enhance your web site's
   visibility by getting listed higher with search engines
   and directories such as AltaVista, Yahoo, WebCrawler,
   Excite, Lycos, HotBot and InfoSeek.


   Think you might glean an idea or two for YOUR website???

http://www.amazon.com/exec/obidos/ASIN/0966488903/colleemandatlife

   Click here and order it now!

================================================

   ***  RESOURCE: DOING BUSINESS WITH THE GOVERNMENT.

   Get a free Federal Marketing Handbook
   covering everything from identifying contracting opportunities
   to dispute resolution.

   Visit Fedmarketing at
   http://www.fedmarketing.com
=============================================

                ~~~~~~~~~~~~~~~~~~~~~~~~~~
   I NEED HELP!   I need people who speak Italian, German,
      Spanish, Chinese, French and other languages to help
      expand business locally, nationally and internationally.

      Log onto:   http://worldplus.com/users/wp/LifePlus.shtml
                 ~~~~~~~~~~~~~~~~~~~~~~~~~~

  =============================================

    ***  RESOURCE: Imandi


   What if there were a way that you could help your existing customers
   earn extra money to spend with you?

   I've been carefully researching the imandi.com program.

   When you sign up and refer others -- friends, customers,
associates --
   you earn up to $5.00 per person four levels deep up to $25,000!

   Even better, everyone earning money has to spend $250.00 of
   each $1000 at imandi.com merchants.

   So go on over to

   http://www.imandi.com/go/run.dll?Rewards&ref=august12

   and sign up.

   Then, register yourself as an imandi.com merchant.  This is also
free.

   If you tell all your customers that they can sign up and earn money
to
   spend at your online business you will be helping them -- and
yourself
   at the same time!

   Plus, your business will be seen by every other imandi.com
shopper!

   http://www.imandi.com/go/run.dll?Rewards&ref=august12

   Makes sense to take advantage of this WIN/WIN opportunity today!

=========================================

      Like "All-Business"? Click to Recommend-It (r)

      http://www.recommend-it.com/l.z.e?s=503601

      You could WIN $10,000 or a Palm Pilot!
=========================================

    ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
    ***  All-Business Quote of the Week!
    ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
   Our thinking is shaped and corrected only through the exchange of
   thoughts with others. To sharpen yourself, communicate with friends
who
   are striving toward the same goals. An intellect which depends
entirely
   upon itself is prone to stagnation, fantasies or erroneous ideas.

              ~ Rabbi Samson Raphael Hirsch
   ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

   Well, friends, that's it for this time!

   Please forward this issue
    -- in it's entirety, please --
   to your friends and associates.

   Special thanks to the new folks that joined
   us recently --I certainly appreciate your trust!

   Feedback is very much appreciated.
   Please send your comments, questions and ideas to:

  august12@... (Colleen Mandato)

   Have a great week!
    Colleen @}-->-->--------

=========================================
                  You are also invited to join our other lists:

   ** HealthNotes Ezine --
       good ideas in health and nutrition to help you live life to the
fullest
   Just send an e-mail to HealthNotes-subscribe@egroups.com

   ** FreeFreebies E-zine --
       short weekly e-zine on the best freebies on the internet
   Just send an e-mail to  FreeFreebies-subscribe@egroups.com
  ---------------------------------------------------------------------
----

   We would hate to lose you -- but if you really need to go:

   To unsubscribe just send an e-mail to
    All-Business-unsubscribe@egroups.com









`

Welcome to ** Colleen Mandato's "All-Business" Newsletter!
July 10, 2000

If you received this from a friend
and would like to subscribe:
just send an e-mail to
All-Business-subscribe@egroups.com

==============================================

Today's Issue Includes:

** Notes from Colleen @}-->-->-------
** Article  "Profits Are Better Than Wages"  by Jim Rohn
** Best Book of the Week:"Striking it Rich.Com:
              Profiles of 23 Incredibly Successful Websites
              You've Probably Never Heard Of"
** Resource: Professional Looking Banners -- FREE!
** Resource: Accept Visa and Mastercard online without a merchant
account!                ** Quote of the week -- GUESS WHO THE FAILURE
IS?

  =================================================

  ***  Notes from Colleen @}-->-->-------

                  Thank you for reading "All-Business"!

Have you noticed something different this year?
Usually, in July, things slow down in the business world
as so many folks are on vacation...

....but this year seems different..

People are coming out of the woodwork looking for opportunities
and ways to make money from home.

Just to give you an example... we have had almost 150  new
subscribers
to AB in the last week!

(Welcome -- and thanks for joing us!)

So.. don't slow down your efforts, just because it is summer..
and don't spend all your time PLANNING for the fall...

the people are here NOW!

          ~~~~~

     You might want to print out this issue for long term use...
and thank you for choosing to spend your time with us...

Colleen Mandato @}-->-->-------

Please help us grow --
forward this to a three of your business associates.

(^;^)  Thanks!  (^;^)

=================================================
Article-

      *** "Profits are Better Than Wages"

   by Jim Rohn


My mentor, when I was 25 years old, dropped a phrase on
me that changed my life forever when he said, "Profits are
better than wages. Wages will make you a living, profits
can make you a fortune." You know it is a bit difficult to
get rich on wages, but anybody can get rich on profits.
Profits change your whole attitude, even if you start
part-time, whether it's part-time on your entrepreneurial
business, network marketing company or service business.

It can be a landscape business in the summer or hanging
Christmas lights in the winter. It can be training, consulting
or tutoring. It can be your hobby such as painting, writing,
crafts, woodworking, computers or cooking. But once you
start investing even part-time effort into your own
business, you will find how much more exciting it is to get
up in the morning and go to work on your fortune, even if
you're only spending a few hours a week doing it.

How empowering it is to be able to go to work on your
fortune every day rather than going to work to pay the
rent. Now - it is noble to go to work to pay the rent, but if
you can also parcel out part of your time - go to work to
make your fortune. Your whole attitude changes; your
spirit changes. It is in your voice. It is in your face. It is in
your gestures. And then you can say, "I am now working
full-time on my job and part-time on my fortune because I
found a way to make profits." Wow!

And I will know what you mean.

To Your Success,
Jim Rohn

Jim Rohn, America's Foremost Business Philosopher, invites you
to subscribe to his free weekly newsletter by visiting:
http://www.jimrohn.com/ps.dll?a=dnamc7632


  =============================================

  ***  IMPORTANT -- Please click on our sponsor ad below --
Your support  helps keep "All-Business" FREE" - thanks!

                    ~~~~~~~~~~~~~~~~~~~~~~~~
(^;^)  "Want to get healthy but don't know where to start?"

Have you had your 5-9 servings of fruits and veggies today???

Daily Bio-Basics may be the answer! (^;^)

Want to know for sure?
Check out:  http://www.biobasics.com/success.asp
                   ~~~~~~~~~~~~~~~~~~~~~~~~~

==========================================


  ***  B E S T - B O O K -O F -T H E - W E E K

"Striking it Rich.Com:
Profiles of 23 Incredibly Successful Websites
You've Probably Never Heard Of"

by Jaclyn Easton, Jeff Bezos (Foreword)

Profiles of 23 wildy successful sites,
detailing just what has brought these sites to profits.

Think you might glean an idea or two for YOUR website???

http://www.amazon.com/exec/obidos/ASIN/0071355790/colleemandatlife

Click here and order it now!


================================================

***  RESOURCE: Digital Media Works BannerForge.com

      Check out this terrific resource!

      Create professional quality
      Banners, Buttons and Logos at this site -- FREE!

      You can choose from a long list of pre-made templates,
       and fill in the text as so many other sites do.

      Or you can get down to the "nitty-gritty" and have full control
      over all aspects of your creation via the EXPERT EDIT page.

       It's your choice how much work you wish to devote.

       Don't miss this one!
       www.bannerforge.com
=============================================

                ~~~~~~~~~~~~~~~~~~~~~~~~~~
   I NEED HELP!   I need people who speak Italian, German,
      Spanish, Chinese, French and other languages to help
      expand business locally, nationally and internationally.

      Log onto:   http://worldplus.com/users/wp/LifePlus.shtml
                 ~~~~~~~~~~~~~~~~~~~~~~~~~~

  =============================================

  ***  RESOURCE: Accept Visa and Mastercard online
                            without a merchant account!

PayPal.com is a completely free service that
lets users send money to anyone with an email address.

With PayPal you can accept Visa and Mastercard online
without paying a penny.

You can e-mail money to people instantly.

Best of all, you can get $5.00 just for checking it out,
and $5.00 for every new user you send to them!
(limited time offer)

Refer Your friends or family and. PayPal will give you $5
for EACH Friend or Internet Aquaintance who registers.
BUT, will also Sent Them $5....

Signing up is quick,  or easy and you can download money
to your bank account at any time.   No strings attached.

Click on this link to sign up or for more details:

https://secure.paypal.com/refer/pal=keyquest%40aol.com


=========================================

Like "All-Business"? Click to Recommend-It (r)
http://www.recommend-it.com/l.z.e?s=503601
You could WIN $10,000!!!
=========================================

  ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
  ***  All-Business Quote of the Week!
  ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
-----------------------------
Success is overcoming failure
-----------------------------

"I have missed more than 9,000 shots in my career.

I have lost almost 300 games.

On 26 occasions I have been entrusted to take the game winning
shot...
and I missed.

And I have failed over and over and over again in my life. And
that is
precisely...

..why I succeed."

Who said this?
=
=
=
=
=
=
=
=
=
Michael Jordan -- one of the NBA's best players ever.

By the way, Michael Jordon was cut by his high school basketball
team.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Well, friends, that's it for this time!

Please forward this issue
  -- in it's entirety, please --
to your friends and associates.

Special thanks to the 150 new folks that joined
us recently --I certainly appreciate your trust!

Feedback is very much appreciated.
Please send your comments, questions and ideas to:

  august12@... (Colleen Mandato)

Have a great week!
  Colleen @}-->-->--------

=========================================
                  You are also invited to join our other lists:

   ** HealthNotes Ezine --
       good ideas in health and nutrition to help you live life to the
fullest
   Just send an e-mail to HealthNotes-subscribe@egroups.com

   ** FreeFreebies E-zine --
       short weekly e-zine on the best freebies on the internet
   Just send an e-mail to  FreeFreebies-subscribe@egroups.com

----------------------------------------------------------------------
---

We would hate to lose you -- but if you really need to go:

To unsubscribe just send an e-mail to
  All-Business-unsubscribe@egroups.com



Welcome to ** Colleen Mandato's "All-Business" Newsletter!
July 10, 2000

If you received this from a friend
and would like to subscribe:
just send an e-mail to
All-Business-subscribe@egroups.com

==============================================

Today's Issue Includes:

** Notes from Colleen @}-->-->-------
** Article:  "Profits Are Better Than Wages"  by Jim Rohn
** Best Book of the Week:"Striking it Rich.Com:
              Profiles of 23 Incredibly Successful Websites
              You've Probably Never Heard Of"
** Resource: Professional Looking Banners -- FREE!
** Resource: Accept Visa and Mastercard online without a merchant
              account!
** Quote of the week -- GUESS WHO THE FAILURE IS?

  =================================================

  ***  Notes from Colleen @}-->-->-------

                  Thank you for reading "All-Business"!

Have you noticed something different this year?
Usually, in July, things slow down in the business world
as so many folks are on vacation...

....but this year seems different..

People are coming out of the woodwork looking for opportunities
and ways to make money from home.

Just to give you an example... we have had almost 150  new
subscribers
to AB in the last week!

(Welcome -- and thanks for joining us!)

So.. don't slow down your efforts, just because it is summer..
and don't spend all your time PLANNING for the fall...

the people are here NOW!

          ~~~~~

     You might want to print out this issue for long term use...
and thank you for choosing to spend your time with us...

Colleen Mandato @}-->-->-------

Please help us grow --
forward this to a three of your business associates.

(^;^)  Thanks!  (^;^)

=================================================
Article-

      *** "Profits are Better Than Wages"

   by Jim Rohn


My mentor, when I was 25 years old, dropped a phrase on
me that changed my life forever when he said, "Profits are
better than wages. Wages will make you a living, profits
can make you a fortune." You know it is a bit difficult to
get rich on wages, but anybody can get rich on profits.
Profits change your whole attitude, even if you start
part-time, whether it's part-time on your entrepreneurial
business, network marketing company or service business.

It can be a landscape business in the summer or hanging
Christmas lights in the winter. It can be training, consulting
or tutoring. It can be your hobby such as painting, writing,
crafts, woodworking, computers or cooking. But once you
start investing even part-time effort into your own
business, you will find how much more exciting it is to get
up in the morning and go to work on your fortune, even if
you're only spending a few hours a week doing it.

How empowering it is to be able to go to work on your
fortune every day rather than going to work to pay the
rent. Now - it is noble to go to work to pay the rent, but if
you can also parcel out part of your time - go to work to
make your fortune. Your whole attitude changes; your
spirit changes. It is in your voice. It is in your face. It is in
your gestures. And then you can say, "I am now working
full-time on my job and part-time on my fortune because I
found a way to make profits." Wow!

And I will know what you mean.

To Your Success,
Jim Rohn

Jim Rohn, America's Foremost Business Philosopher, invites you
to subscribe to his free weekly newsletter by visiting:
http://www.jimrohn.com/ps.dll?a=dnamc7632


  =============================================

  ***  IMPORTANT -- Please click on our sponsor ad below --
Your support  helps keep "All-Business" FREE" - thanks!

                    ~~~~~~~~~~~~~~~~~~~~~~~~
(^;^)  "Want to get healthy but don't know where to start?"

Have you had your 5-9 servings of fruits and veggies today???

Daily Bio-Basics may be the answer! (^;^)

Want to know for sure?
Check out:  http://www.biobasics.com/success.asp
                   ~~~~~~~~~~~~~~~~~~~~~~~~~

==========================================


  ***  B E S T - B O O K -O F -T H E - W E E K

"Striking it Rich.Com:
Profiles of 23 Incredibly Successful Websites
You've Probably Never Heard Of"

by Jaclyn Easton, Jeff Bezos (Foreword)

Profiles of 23 wildly successful sites,
detailing just what has brought these sites to profits.

Think you might glean an idea or two for YOUR website???

http://www.amazon.com/exec/obidos/ASIN/0071355790/colleemandatlife

Click here and order it now!

================================================

***  RESOURCE: Digital Media Works BannerForge.com

      Check out this terrific resource!

      Create professional quality
      Banners, Buttons and Logos at this site -- FREE!

      You can choose from a long list of pre-made templates,
       and fill in the text as so many other sites do.

      Or you can get down to the "nitty-gritty" and have full control
      over all aspects of your creation via the EXPERT EDIT page.

       It's your choice how much work you wish to devote.

       Don't miss this one!
       www.bannerforge.com
=============================================

                ~~~~~~~~~~~~~~~~~~~~~~~~~~
   I NEED HELP!   I need people who speak Italian, German,
      Spanish, Chinese, French and other languages to help
      expand business locally, nationally and internationally.

      Log onto:   http://worldplus.com/users/wp/LifePlus.shtml
                 ~~~~~~~~~~~~~~~~~~~~~~~~~~

  =============================================

  ***  RESOURCE: Accept Visa and Mastercard online
                            without a merchant account!

PayPal.com is a completely free service that
lets users send money to anyone with an email address.

With PayPal you can accept Visa and Mastercard online
without paying a penny.

You can e-mail money to people instantly.

Best of all, you can get $5.00 just for checking it out,
and $5.00 for every new user you send to them!
(limited time offer)

Refer Your friends or family and. PayPal will give you $5
for EACH Friend or Internet Acquaintance who registers.
BUT, will also Sent Them $5....

Signing up is quick,  or easy and you can download money
to your bank account at any time.   No strings attached.

Click on this link to sign up or for more details:

https://secure.paypal.com/refer/pal=keyquest%40aol.com


=========================================

Like "All-Business"? Click to Recommend-It (r)
http://www.recommend-it.com/l.z.e?s=503601
You could WIN $10,000!!!
=========================================

  ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
  ***  All-Business Quote of the Week!
  ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
-----------------------------
Success is overcoming failure
-----------------------------

"I have missed more than 9,000 shots in my career.

I have lost almost 300 games.

On 26 occasions I have been entrusted to take the game winning
shot...
and I missed.

And I have failed over and over and over again in my life. And
that is
precisely...

..why I succeed."

Who said this?
=
=
=
=
=
=
=
=
=
Michael Jordan -- one of the NBA's best players ever.

By the way, Michael Jordon was cut by his high school basketball
team.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Well, friends, that's it for this time!

Please forward this issue
  -- in it's entirety, please --
to your friends and associates.

Special thanks to the 150 new folks that joined
us recently --I certainly appreciate your trust!

Feedback is very much appreciated.
Please send your comments, questions and ideas to:

  august12@... (Colleen Mandato)

Have a great week!
  Colleen @}-->-->--------

=========================================
                  You are also invited to join our other lists:

   ** HealthNotes Ezine --
       good ideas in health and nutrition to help you live life to the
fullest
   Just send an e-mail to HealthNotes-subscribe@egroups.com

   ** FreeFreebies E-zine --
       short weekly e-zine on the best freebies on the internet
   Just send an e-mail to  FreeFreebies-subscribe@egroups.com

----------------------------------------------------------------------
---

We would hate to lose you -- but if you really need to go:

To unsubscribe just send an e-mail to
  All-Business-unsubscribe@egroups.com








~

Welcome to Colleen Mandato's "All-Business" Newsletter!
April 25, 2000

If you received this from a friend
and would like to subscribe:
just send an e-mail to
All-Business-subscribe@onelist.com

Today's Issue Includes:

** Notes from Colleen @}-->-->-------
** Article  "The Extra Mile"  by Kenneth W. Keller
** Best Book of the Week
** Resource: Resource-a-day.com -- FREE Internet resources -- plus income!
** Resource: FREE PC Headset and FREE PC to PC Long Distance Calls
** Quote of the week
=================================================

***  Notes from Colleen @}-->-->-------

Thank you for reading "All-Business".

This time we have a author new to "AB"
Kenneth Keller   "Your Marketing Guru".
Please let Ken know how much you liked his article!

Our resources are international this time -- as so many of are readers
are from all over the world as well!

You might want to print out this issue for long term use...
and thank you for choosing to spend your time with us...

Colleen Mandato @}-->-->-------

Please help us grow -- forward this to a three of your business associates.

=================================================
Article-

*** "The Extra Mile"  by Kenneth W. Keller

Joe Girard's book "How to Sell Yourself" is a must have and
a must read for anyone working in or for an organization.

One chapter of the book focuses on going "the extra mile"
and what a tremendous difference it can make in your life
and in the lives of those around you.

Here are ten rules for achieving success.

Rule One: If you are in sales, make one extra prospecting call
each day. Or two.

Rule Two: Work a little longer at the office or shop than you
need to. Or, come in a little earlier.

Rule Three: Do something useful around the office or your house
without being asked.

Rule Four: Give a little gift to someone special even though there
is no occasion for it.

Rule Five: Give a gift to someone not-so-special; it may make
them feel special for the first time.

Rule Six: Go out of your way to help someone; just be there
when he or she needs you the most.

Rule Seven: Pay a compliment to someone each day.

Rule Eight: Take a load off of someone's back instead of
putting it on someone's back.

Rule Nine: If you are a student, put in a little more time with
the books. If you are a business professional, try opening
a book and reading about something you don't know about.
You might learn something.

Rule Ten: Do something for someone, or some cause, without
expecting any pay for it.

Try these for a week and see if the condition of your business
doesn't change. Chances are, it will.

Until next week...

X x x x x x x x x x
This tip is provided by Kenneth W. Keller (AKA "Marketing Guru").
Ken is Principal Consultant of Keller & Associates,
a marketing, sales and management consulting firm for growing businesses.

You can reach Keller & Associates
by telephone (661-254-3642),
by email mktingguru@...
or by fax (661-254-2338). Visit
http://www.keller-associates.com
for a comprehensive overview of the company.


================================================

***  IMPORTANT -- Please click on our sponsor ad below --
Your support  helps keep "All-Business" FREE" - thanks!


      International Internet Education and Home Business
      150 Countries --18 Languages

      Schools/Churches/Fund-Raising/Families/Businesses
      Incomes To 4 & 5 Figures Weekly

      See our movie!
      http://www.skybusiness.com/keyquest/movie.html

      For more info write SkyBiz@...
      Subject: More Info
================================================

***  B E S T - B O O K -O F -T H E - W E E K

Manifest Your Destiny,  by Wayne W. Dyer
Rating: $$$$

In this short read Dr Dyer summarizes
"The 9 Spiritual Principles for Getting Everything You Want".

Dr Dyer continues to evolve himself -- and shares his newfound
knowledge and ideas to help you get what you REALLY want!

  Buy it by clicking here:
http://www.amazon.com/exec/obidos/ASIN/0060928921/colleemandatlife

   Click here to order it have it delivered now.

================================================

***  RESOURCE: Resource-a-day.com:
FREE Internet resources -- plus income!

Everybody all over the world may join.
Subscription is FREE -- PLUS you receive $10 just for registering!

You can use the resources you will be receiving
from us to gain more internet marketing knowledge
and to help explode whatever business you do on the net!


It's actually a 4-in-1 email containing:

   *An Internet Resource of the Day -- often valuable software!
    *A Quotation of the Day
    *A Trivia of the Day
    *A Joke of the Day

You can also earn some extra income
just for signing-up Free and getting others to subscribe...FREE!


You earn $10 just for signing up FREE...

Get others to subscribe...FREE and you earn
US$0.40 per member that you sponsor (1st level).

You also earn US$0.20 per member sponsored
by the one you sponsor (2nd level).

  In addition, you also earn US$0.05 per member
of your 3rd level and $0.03 per member of your 4th level!

Look at it this way --
you get $10 -- plus daily free resources to
help you in building your business. It's another WIN/WIN situation!

   Register FREE at:

http://www.resource-a-day.com/members/august12/

================================================

***  RESOURCE: FREE PC Headset and FREE PC to PC Long Distance Calls

Note: The headset alone is worth about $20 -- the free international
long distance calls could be worth many times that!

      (Although the headset is only available to US residents --
      the free LD service is open to all internationally.)

Here is the message:
You are invited to sign up for our free membership and free PC Headset.

We're visitalk.com, the innovative online service
that lets you make unlimited, free long distance voice and video calls from
your PC anywhere in the world.

That's right, unlimited free long distance calls - with or without video.

Through May 1, 2000, we're also sending you
a free headset/microphone valued
at US$20 to maximize your enjoyment of visitalk.com.
(U.S. residents only).

It's easy, it's free, and there's no catch.

Join hundreds of thousands of other members worldwide
who rely on visitalk.com for their communication
needs every day.

Please click on this URL to register:
https://www.visitalk.com/Join/Reg.asp?Referrer=200111382451&MKT=Friend

Once you've joined, you can refer your friends and family and earn gift
certificates redeemable at amazon.com!

We look forward to having you as a member of visitalk.com

=========================================

Like "All-Business"? Click to Recommend-It (r)
http://www.recommend-it.com/l.z.e?s=503601
  You could WIN $10,000!!!

=========================================

=========================================

***  All-Business Quote of the Week!
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

"We are what we repeatedly do.  Excellence, then, is
not an act, but a habit."
                            -- Aristotle

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Well, friends, that's it for this time!

Please forward this issue
  -- in it's entirety, please --
to your friends and associates.

Special thanks to the new folks that joined
us recently --I certainly appreciate your trust!

Feedback is very much appreciated.
Please send your comments, questions and ideas to:

Colleen Mandato august12@...

Have a great week!
Colleen @}-->-->--------

=========================================
You are also invited to join our other lists:

HealthNotes -- Just send an e-mail to:
HealthNotes-subscribe@onelist.com

FreeFreebies -- Just send an e-mail to:
FreeFreebies-subscribe@onelist.com

-------------------------------------------------------------------------


We would hate to lose you -- but if you really need to go:

To unsubscribe just send an e-mail to
All-Business-unsubscribe@onelist.com

Welcome to Colleen Mandato's "All-Business" Newsletter!
February 29, 2000

If you received this from a friend
and would like to subscribe:
just send an e-mail to
All-Business-subscribe@onelist.com

Today's Issue Includes:

** Notes from Colleen @}-->-->-------
** Article by Al Thomas "The 1% Solution"
** Best Book of the Week
** Almost Free McAfee Anti-Virus Software!
** Resource: TAXPLANET
** Quote of the week: In Memory of Charles Shultz

=================================================

***  Notes from Colleen @}-->-->-------

Thank you for reading "All-Business".

This time we have a short -- but very interesting --
article by Al Thomas, the mutual fund guru.

It is important to take some of the money your earn
in your business, and let it work for you in other venues.

Al gives a great idea on how this can be extremely profitable for you.

Thanks Al, we appreciate you sharing this idea!!

You might want to print out this issue for long term use...
and thank you for choosing to spend your time with us...

Colleen Mandato @}-->-->-------

Please help us grow -- forward this to a three of your business associates.

=================================================

***  THE 1% SOLUTION

                                   By Al Thomas



  You probably know the story of Sherlock Holmes and the 7% solution.
He had a drug addiction. He needed the drug. He was able to control
his addiction by taking it in a 7% concentration.

   Anyone with common sense knows you cannot survive on 7%.
It is a slow death.

   When you retire are you familiar that most brokers and financial planners
recommend you go into nice safe bonds that pay about 7% annually.
That 7% solution will barely keep you alive until you die.

   Isn't there a better solution?

   Conventional wisdom states that you should become extremely
conservative when you are old and retire so your funds will last you
until you check out.

   Let me assure there is no such thing as a conservative investment.

   That is an oxymoron.
Even nice safe bonds have a way of going down the toilet.
Even municipal bonds.

  So far U.S. government bonds have stood the test of time.
That is, if you can live off that little 7% income.

   There is a better solution. I like the 1% solution.
No, not 1% annually, but1% weekly.

   No, I am not kidding.
Personally, I only invest in mutual funds
and my return is usually about 1% per week. It can be done.

   Brokers and most financial planners ("experts") will have you in a
diversified portfolio - stocks, bonds, mutual funds, real estate, etc that
changes as you get older.

   I also believe in mutual funds, only no-load mutual funds.

   My diversity is in different types of funds, but only in funds
that are in the top 1% or better of all funds.

   There are more than 8,000 mutual funds and I pick the ones
that are the best performers for the past 12 months
and I check monthly to see they remain there.

   If it doesn't, I sell it and buy one that is.

   You can check this by looking in Investor's Business Daily newspaper
as they list the top 25 for the past 6 months and 12 months.
Forget 3 years and 5 years. You pick yours from the top ten.

   If you will do this you will average just about 1% per week in any bull
market.

   Isn't it time you looked at the 1% solution for your finances?

Copyright Albert W. Thomas All rights reserved.

Author of "IF IT DOESN'T GO UP, DON'T BUY IT!"
http://www.mutualfundmagic.com
email al@...
1-888-345-7870

================================================

***  IMPORTANT -- Please click on our sponsor ad.
Your support  helps keep "All-Business" FREE" - thanks!
======
***  SPONSOR'S AD --


AWESOME FREEBIES...
...for your BUSINESS OR CAREER!
GET YOURS NOW! Visit:
http://keyquest.com/bizfreebies.html

================================================

***  B E S T - B O O K -O F -T H E - W E E K

The 9 Steps to Financial Freedom, by Suze Orman
Rating: $$$$ (High recommendation)

   This book by Suze Orman, continues to be a huge bestseller
because it works!

   It is an easy to read book about such topics as,
thinking about your estate and taking care
of your loved ones, to investing wisely, and using your checkbook
and family budget as practical tools to get what you want in life.

   If you want -- or need! -- a down-to-earth, practical sense about money
and how you can use money (and your attitudes and relationships with it)
to create the life you want, get this book -- and READ IT!!

   Very powerful, and certainly recommended!

   Click here to order it have it delivered now.
   Take charge of your money!

http://www.amazon.com/exec/obidos/ASIN/0517707918/colleemandatlife

================================================

***   Almost FREE Anti-Virus software!

   This is a GREAT deal!

   As long-time subscribers know, I love having AllAdvantage pay me
to surf the Internet.

   They are expanding their alliances and this month they added a
deal with McAfee (Network Associates) so you get their top-rated
VirusScan software for 50 cents a month -- just $6 a year!

   AND it's constantly updated so you always have the best virus protection.

   With Norton's, you have to manually update it every
2 weeks, or it becomes obsolete.  This is a much better deal!

   It looks as if AllAdvantage will keep expanding their list of
"incentives" and things will continue to get better and better!

   For me, it's a great deal and I urge you to join.

   It's free -- and while you won't get rich, they do send a check
every month you accumulate just $20 or more, just like they promise!

   Remember to USE the Viewbar(tm) at least a few hours a month!
If you don't use it, you don't make any money!

   Interestingly enough --
some of the communities that use AllAdvantage the most are:

      ++ Silicon Valley,

      ++Beverly Hills (90210!) and

      ++NY's fashionable Upper East Side.

   If you are not already a member and would like to earn free money
and have access to this great Anti-Virus software:

   Please register here:

   http://www.alladvantage.com/home.asp?refid=FFL573

================================================

***  Resource: TAXPLANET

Former New York Times tax columnist Gary Klott has launched
one of the Web's most comprehensive independent tax resources,
featuring daily tax news, analysis, tips, tax season guide,
year-round tax planning, coverage of tax legislation in government
and the presidential election campaign.

Get user-friendly, plain-English explanations of complex issues
and easy access to tax forms and a tax reference library.

Visit:   http://www.taxplanet.com

===============================================

***  All-Business Quote of the Week! -- in memory of Charles Shultz

-- a man who used his talents to make a difference.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

        Just thinking about a friend makes
        you want to do a happy dance,
        because a friend is someone who
        loves you in spite of your faults.

                        - Charles M. Schultz

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Well, friends, that's it for this week!

Please forward this issue
  -- in it's entirety, please --
to your friends and associates.

Special thanks to the new folks that joined
us this last week--I certainly appreciate your trust!

Feedback is very much appreciated.
Please send your comments, questions and ideas to:

Colleen Mandato august12@...

Have a great week!
Colleen @}-->-->--------

=========================================
You are also invited to join our other list:

HealthNotes -- Just send an e-mail to:

HealthNotes-subscribe@onelist.com

=========================================

Like "All-Business"? Click to Recommend-It (r)
http://www.recommend-it.com/l.z.e?s=503601
  You could WIN $10,000!!!

=========================================
To subscribe just send an e-mail to
All-Business-subscribe@onelist.com

To unsubscribe just send an e-mail to
All-Business-unsubscribe@onelist.com

Welcome to Colleen Mandato's "All-Business" Newsletter!
January 11, 2000

If you received this from a friend
and would like to subscribe:
just send an e-mail to
All-Business-subscribe@onelist.com

Today's Issue Includes:

** FREE $20 Plus a New Online Payment Method!
** Internet News -- One and Multi Year Domain Registrations
** Best Book of the Week
** Writers Guidelines Now Available
** Quote of the week - Leaders Create the Culture
=================================================
Thank you for reading "All-Business".

You might want to print this out ... and thank you
for choosing to spend your time with us...

Please help us grow -- forward this to a three of your business associates.
=================================================

** FREE $20 Plus a New Online Payment Method!

Good morning!

   I'm giving away $20 bills -- for real!  Want yours?  Read on!

   I'm very excited to be able to be able to offer this great new option to
you --
but I have to tell you upfront, that this isn't available for our
international
friends yet -- you must be a US resident.  Sorry...

   OK -- here is the scoop!

   I have found an exciting new way to exchange money on the internet...
a new FDIC insured bank on the net.

  Rather than spend big money
taking out full page newspaper ads,
they have decided to attract customers by offering Free Checking Accounts --
and also giving you $20 so you can open these without using any of your own
money!

   But wait -- there is more!

   You open your FREE account -- with the $20 they give to you. You will
receive free checks, a free Platinum Visa Debit Card    PLUS

   you can get an account for your spouse -- and they can get $20 FREE, too --
and you will get $10 for having "referred" them.

   So -- that is $50 into your family budget FREE!

   You each can refer up to 100 people (that's an extra $1000.00 each!!) --

    --anyone over the age of 18, who is a US resident and who has an e-mail
address -- that you personally know or have a business relationship with.

   OK -- so what does this have to do with your business?

   As internet banking becomes more popular, online banks are searching for
ways to make their services stand out in the crowd -- and I think this
newcomer has done it.

  Not only is X.com offering to GIVE you $20.00 to open your account (which is
FREE),
the free 50 starter checks, free Platinum Visa debit card, mutual funds
available
with no minimum...a $10 referral bonus when you refer someone
  who opens an account there --
and of course that person will get their own $20 free....

   but there is more....  Here is the kicker

YOU CAN TRANSFER FUNDS -- FREE -- BETWEEN MEMBERS!!!

   Think of it -- you have a list of customers or clients -- or potential
customers, anyway! :-)

== You can offer to hand them a $20 Bill,

== you can then offer to accept payment for your goods and services --
without losing a portion of your profits to the credit card companies

==you can be sure that your customers have access to this service by offering
something, maybe free shipping or free e-book or whatever if they register --
and you haven't lost a dime because you'll receive the $10 for the referral.

== Already ads are saying "payment through x.com accepted ".

Here is what I read from the publisher of a home business e-zine yesterday:

       >> I would love to do away with merchant accounts for the small
business person -- between PayPal and X.com I think it could happen.

                                    Kris Rushing, http://www.ultimate.org
                                                    -- Publisher,
"HomeBizNews" <<

OK -- so who is behind this?  From a news release:

        >>X.com is a banking and financial services supersite that will
seamlessly integrate all aspects of consumer banking and investment services
on a secure, easy-to-use Internet platform. X.com is the second Internet
company founded by Elon Musk, 28, who sold Zip2 Corporation to Compaq
Computer Corporation earlier this year for more than $300 million in the
largest cash Internet transaction to date. <<

So -- if this sounds as exciting to you as it does to me, check it out
yourself -- get your free account, get your $20 -- experiment with this with
your family (anyone over 18 may have their own account) -- and when you are
satisfied -- pass the word to your customers -- hand them a free $20 --and
watch your own profits go up! :-)

https://preview.x.com/new_account.asp?Referrer=august12@aol.com

Note: after you have set up your account,
if you need help setting up your referral link,
just send an e-mail to august12@...
Subject: bank referral link
================================================
SPONSOR'S AD --
IMPORTANT -- Please lend your support as this helps
keep "All-Business" FREE" - thanks!
======

"You know I've been thinking of trying that product
that helps you LOSE WEIGHT and HAVE MORE ENERGY
all at the same time -- but it's so expensive, Dan!"

"Then you haven't heard about MetaboGenX, Sal,
-- less than $20 a month -- and that even includes the shipping!"

"What if it doesn't work? Or I don't like it?"

"Aw, come on.. you know I'd only recommend a product with
a 100% money back guarantee!!!
Try it, Sal, all you have to lose is your appetite!"

http://www.keyquest.com/MetaboGenX
================================================

** Domain Name Updates!

Starting in mid-January, people will be able to buy .com,
.net and .org domain names for one year, or for as many as
  ten years at a time.

Register.com Inc. has announced plans to offer single and
multiple-year domain registration services, providing more
flexibility and additional savings for those who register domain names.

Until now, all .com, .net and .org domain names are first registered for two
years, with an option to renew for another two years at the end of each term.

Starting this month, register.com customers will be able to register domain
names for one-, two-, five- and ten-year terms. Prices will be as follows:

1 year for $35
2 years for $70
5 years for $159
10 years for $299

What this means to YOU is that you can now register a domain for just $35.

If you have a name in mind, but aren't read to work on your domain you can
"park it" for a one time fee of just $10 at behosting.com (Please tell Erica
I sent you!).

   Here is another domain name update:

  One of the ICANN approved companies is www.namesecure.com
  (800-299-1288).  They have a special offer until January 14th -- to be able
to register domain names for $35 for 2 years.  This is a special only good
until 14 Jan.  It
  includes the registration only (reserve for later use).  You can also have
  them do domain re-directs for a small fee if you like or host the domain on
  the ISP of your choice.
================================================

**B E S T - B O O K -O F -T H E - W E E K

"Your First Year in Network Marketing --
  Overcome Your Fears, Experience Success, and Achieve Your Dreams"

  by Mark & Rene Yarnell
Rating: $$$$$ (Highest recommendation)

Network marketing is not about selling.
It's about creating the business and life -- and life style! -- you really
want.

This book is about setting goals and not getting discouraged.
It's about connecting with people worldwide and developing alliances
and networks that benefit both of you.

It's about optimal success as an entrepreneur, professional or
small business owner.

Even if network marketing is not your field,
you can learn a lot about business success in general by reading this book!
    Invest in your future now by clicking here:
http://www.amazon.com/exec/obidos/ASIN/0761512195/colleemandatlife

================================================
**All-Busines Writers Guidelines are now available!
  Just send any e-mail to:
  ab_writers_guidelins@...

If you have previously requested the guidelines,
I will be getting these out to you when I return
home this weekend as I don't have access
to the request list here on vacation.

Thank you for sharing your knowledge with us!

===============================================
*All-Business Quote of the Week!
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
LEADERS CREATE THE CULTURE

Successful organizations create their own "culture" that supports
each member, fulfilling certain universal needs.

If the leaders fail to develop this communal culture, the organization
will not function at its best, and is unlikely to endure.

People working together want a feeling of community.  They want to
be part of something unified and lasting, like a family.

This is created by a sense of a special mission, and a conviction that
we as a group know something and have something that nobody else
has or appreciates.

The use of a shared terminology, or jargon, also unifies a group.

Successful organizations respond to the temporary needs or crises of
their members with concern and help, creating a sense of mutual
support.

And for people to bond with each other, it is essential to have fun
together, both in work, and in social activities outside the context of work.

Leaders must create a culture that will turn a collection of individuals
into a cohesive social whole.

Copyright MannaCoach 12/16/99.  To subscribe or unsubscribe,
email MannaCoach@....  Permission granted to distribute
this message in its entirety, including copyright and subscription
information.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Well, friends, that's it for this week!

Please forward this issue
  -- in it's entirety, please --
to your friends and associates.

Special thanks to the new folks that joined
us this last week--I certainly appreciate your trust!

Feedback is very much appreciated.
Please send your comments, questions and ideas to:

Colleen Mandato august12@...

Have a great week!
Colleen @}-->-->--------
=========================================
You are also invited to join our other list:

HealthNotes -- Just send an e-mail to:

HealthNotes-subscribe@onelist.com
=========================================

Like "All-Business"? Click to Recommend-It (r)
http://www.recommend-it.com/l.z.e?s=503601
  You could WIN A PALM PILOT
=========================================
To subscribe just send an e-mail to
All-Business-subscribe@onelist.com

To unsubscribe just send an e-mail to
All-Business-unsubscribe@onelist.com

Welcome to Colleen Mandato's "All-Business" Newsletter!
December 28, 1999

If you received this from a friend
and would like to subscribe:
just send an e-mail to
All-Business-subscribe@onelist.com

Today's Issue Includes:

** FREE Adobe Photo Software!
** Article -- "The Importance of FOCUS"
** Best Book of the Week
** 20-60% off Jim Rohn and Brian Tracy products
** Quote of the week - Nelson Mandela!
=================================================
Hope you all are looking forward to the exciting New Year!

We have some great info for you this time --
so you might want to print this out ... and thank you
for choosing to spend your time with us...
=================================================

** Free Digital Graphics Software from Adobe!

  Adobe ActiveShare is a free software package designed to help
  you acquire, organize, manage, and share your digital photos
  online. With it, you can bring photos into your computer,
  organize and enhance them, and then share them with family and
  friends.

  After importing photos from your digital camera, scanner, or
  Kodak picture CD, you can use one-click photo-editing features
  to remove red-eye and instantly adjust the photo's brightness
  and contrast. ActiveShare also lets you create customized albums
  for storing and accessing your digital pictures. Once you're
  ready to share them, you can print photos in a variety of sizes,
  drag-and-drop them directly into email, or post them online for
  your family and friends to see on ActiveShare.com.

  This FREE offer is available for a VERY limited time only!

  --> http://download.cnet.com/downloads/0-10078-108-50328.html
================================================
SPONSOR'S AD --
IMPORTANT -- Please lend your support as this helps
keep "All-Business" FREE" - thanks!
================================================

"You know I've been thinking of trying that product
that helps you lose weight and have more energy
all at the same time -- but it's so expensive, Dan!"

"Then you haven't heard about MetaboGenX, Sal,
-- less than $20 a month -- and that even includes the shipping!"

"What if it doesn't work? Or I don't like it?"

"Aw, come on.. you know I'd only recommend a product with
a 100% money back guarantee!!!
Try it, Sal, all you have to lose is your appetite!"

http://www.keyquest.com/MetaboGenX
================================================

**ARTICLE -- "The Importance of FOCUS"

"If you chase two rabbits, both will escape..."
                                  unknown

Have you ever tried to catch a rabbit? Not the easiest thing to do! And
most of us try to chase 2-3-4 everyday in our lives. And it causes stress,
anxiety, pressure, and loss of momentum in all we do...it's called:

Lack of FOCUS.

Do you know what the word FOCUS stands for?

Follow One Course Until Successful!

Simple, but Profound. One course, one path, one goal, one action. And we
all do the opposite a lot during the course of the week. How does that
happen?

It's called the 3 D's of Killing Focus:

1) Distractions.
      Life can be a distraction if you let it, with all that can demand
your attention, but most of what demands is not a dominate need..this
creates

2) Distortions.
       The important things you need to be doing become distorted in your
mind as less important, and the things you don't need to be doing become
distorted and bigger in your mind as a MUST do, and that leads to:

3)Destruction.
     Piece by Piece, minute by minute, task by task, you start destroying
your day's results and power with a destructive NON-FOCUS, and before too
long, a string of days put together with the 3 D's, ends up as...

Disaster....you are not creating the results in your life because.....

You are letting OUTSIDE events control your INSIDE empowerment...and you
lose power by chasing rabbits that not only will not be caught, but don't
NEED to be....

Secret:
   Do one thing at a time...and nothing else until that one thing is
"caught"..or done.The other stuff can wait, if it is distracting you from
the main thing...
SUCCESS!

The main thing ....is to keep the main thing, the MAIN THING!

FOCUS! And if you do, you will...

Find Ongoing Consistent Unlimited Success! I promise.

Our thanks to:
doug
doug@...

================================================

**B E S T - B O O K -O F -T H E - W E E K

Rich Dad Poor Dad: What the Rich Teach Their Kids About Money
That the Poor & Middle Class Don't
by Robert T. Kiyosaki, Sharon L. Lechter

Rating: $$$$ 1/2 (Highly recommended)

Robert Kiyosaki had two dads who taught him about life.
At nine years of age, he decided that his rich dad would teach him
about money.  One of the key lessons contained in "Rich Dad, Poor Dad"
is to use your mind to create cash flow.  The poor and the middle class
spend their lives denying financial possibilities and playing it safe.
The reality is that 95% of the population is trapped in a cycle
of earning wages and accumulating liabilities.
The solution is not working harder.  The solution is between your ears.
Learn to use the unlimited power of your brain.
Don't say "I can't have financial freedom" or "I don't deserve success."
Focus instead on your why and your how.  Be open to possibilities.
Successful strategies for wealth are all around you.
Pick one - learn it, apply it, master it, and invest your profits
into the asset column on your balance sheet.
Go on to learn another strategy and grow your assets.
Remember that your mind and your time are your greatest assets.

Review by my friend Keith Vaught -- thanks Keith!
http://www.neways.com/user/ksvaught

  Invest in your future now by clicking here:
http://www.amazon.com/exec/obidos/ASIN/0964385619/colleemandatlife

================================================
**SAVE 20-60% off on ALL Jim Rohn and Brian Tracy products here:

http://www.jimrohn.com/ps.dll?a=dnamc7632

SAVE 20-60% off on ALL products through 12-31-99. Give
the gifts that keep on giving - Personal Development books,
excerpt quote booklets, audios and videos from Jim Rohn.
================================================
Special New Year's
*All-Business Quote of the Week!
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

"Our deepest fear is not that we are inadequate.
Our deepest fear is that we are powerful beyond measure.
It is our light, not our darkness, that most frightens us.
We ask ourselves who am I to be brilliant,
gorgeous, talented and fabulous?
Actually, who are you NOT to be?
You are a child of God.
Your playing small doesn't serve the world.
There is nothing enlightened about shrinking
so that other people won't feel insecure around you.
We are born to make manifest the glory of God that is within us.
It's not just in some of us; it's in everyone.
And as we let our own light shine,
we unconsciously give other people permission to do the same.
As we are liberated from our own fear,
our presence automatically liberates others."

-- Nelson Mandela, 1994 Inaugural Speech

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Well, friends, that's it for this week!

Please forward this issue
  -- in it's entirety, please --
to your friends and associates.

Special thanks to the new folks that joined
us this last week--I certainly appreciate your trust!

Feedback is very much appreciated.
Please send your comments, questions and ideas to:

Colleen Mandato august12@...

Have a great week!
Colleen @}-->-->--------
=========================================
You are also invited to join our other list:

HealthNotes -- Just send an e-mail to:

HealthNotes-subscribe@onelist.com
=========================================

Like This Internet Resource? Click to Recommend-It (r)
http://www.recommend-it.com/l.z.e?s=503601
  You could WIN A PALM PILOT
=========================================
To unsubscribe just send an e-mail to
All-Business-unsubscribe@onelist.com

Welcome to Colleen Mandato's "All-Business" Newsletter!
December 14, 1999

If you received this from a friend
and would like to subscribe:
just send an e-mail to
All-Business-subscribe@onelist.com

Today's Issue Includes:

** FREE Long Distance from Dialpad.com
** Article -- Jim Rohn -- "Love the Opportunity"
** Best Book of the Week
** News for MAC Users -- Now - Get Paid to Surf!
** Quote of the week!
==========================================
Hope you all had a great week!

We have some great info for you this time --
so you might want to print this out ...

==========================================

Thanks to:
  Keith Schell
"Own Your Own International
Health and Nutrition Company!"
http://wpmg.net/wp/97806

	 FREE long distance calling is now available from:

http://www.dialpad.com

  a free Internet telephone service.

All you need is a sound card in your PC and you can
make calls FROM your PC to any telephone # in the US -- FREE!

If you are on "listen only" calls -- such as teleclasses or
conference calls, this is all you need.

If you'd like to talk, you will need a microphone --
or better yet, a PC headset
(about $15 in office supply stores)

There is NO download required.

Actual quality is good,
if your Internet connection is fast enough
and it is not a heavy traffic period.

**Note from Colleen:
I have tried this and it works GREAT!

Also, although it is supposed to be for US residents,
friends of mine is Australia and New Zealand
have also tried this with great success!
==========================================
"LOVE THE OPPORTUNITY!"
By Jim Rohn

Somebody said you have to love what you do, but that's not
necessarily true. What is true is that you have to love the
opportunity. The opportunity to build life, future, health,
success and fortune. Knocking on someone's door may not be
something you love to do, but you love the opportunity of
what might be behind that door.

For example, a guy says, "I'm digging ditches. Should I love
digging ditches?" The answer is, "No, you don't have to love
digging ditches, but if it is your first entry onto the ladder
of success, you say, 'I'm glad somebody gave me the
opportunity to dig ditches and I'm going to do it so well,
I won't be here long.'"

You can be inspired by having found something even though
you are making mistakes in the beginning and even though
it is a little distasteful taking on a new discipline that you
haven't learned before. You don't have to love it, you just
have to learn to appreciate America, appreciate opportunity,
and appreciate the person who brought you the good news--
that found you.

Appreciate the person who believed in you before you
believed in yourself.  Appreciate the person who said, "Hey,
if I can do it, you can do it."

If you will embrace the disciplines associated with the new
opportunity you will soon find that your self-confidence
starts to grow, that you go from being a skeptic to being a
believer. And soon when you go out person to person, talking
to people, you will find it to be the most thrilling opportunity
in the world. Every person you meet - what could it be?
Unlimited! Maybe a friend for life. The next person could
be an open door to retiring. The next person could be a
colleague for years to come. It's big time stuff. And
sometimes in the beginning, when we are just getting
started, we don't always see how big it is.

So, before you are tempted to give up or get discouraged,
remember all success is based on long term commitment,
faith, discipline, attitude, and a few stepping stones along the
way. You might not like the stone you are on right now, but it's
sure to be one of the stones that leads to great opportunities in
the future.

To Your Success,
Jim Rohn

To receive more information on Jim Rohn,
America's Foremost Business Philosopher,
or to subscribe to the Free Jim Rohn Weekly Ezine,
go to
http://www.jimrohn.com/ps.dll?a=dnamc7632

==========================================

B E S T - B O O K -O F -T H E - W E E K
The Wealthy Barber, by David Chilton
Rating: $$$$$ (Highest recommendation!)

This wonderful book is subtitled:

Everyone's Commonsense Guide
  to Becoming Financially Independent.

One of the finest, easy-to-read, "makes perfect sense" books
about making money, keeping money
and creating financial independence.

  Invest in your future now by clicking here:
http://www.amazon.com/exec/obidos/ASIN/0761513116/colleemandatlife

==========================================
GET PAID TO SURF THE NET --
Now Available for MAC Users!

AllAdvantage has been the premier
"Get Paid to Surf the Net" program --
where some members are already
earning thousands of dollars per month.

However, until recently, membership
has been limited to PC users.


Recently All Advantage has introduced
the Beta of their new MAC View Bar --
  opening this great concept to the millions of
Aple Computer aficionados out there.

AllAdvantage.com pays members
for allowing a View Bar (like a long banner)
to appear on the bottom of the screen
while they surf the Web ($0.50 an hour).

Free to join and it takes about a minute
(no survey to fill out).

Members are also paid for referrals
so tell your friends about this program.

http://alladvantage.com/go.asp?refid=FFL573

This is an international opportunity.  Although
currently the view bar is only available in the US,
Canada and the UK, internet users in other countries
  are welcome to join and may refer other members --
and will be notified as soon as the View Bar
becomes available in their country.
========================================

*All-Business Quote of the Week!
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

If you work for goals that are only found in the marketplace -
to improve your reputation or to make more money,
for instance - you'll not give of yourself freely.
You'll not do things like play music for which you aren't
being paid. And so, you'll have work without end.

Benjamin Hunnicutt -- benjamin-hunnicutt@...

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Well, friends, that's it for this week!

  I hope you have found this useful enough to pass on
  -- in it's entirety, please --
to your friends and associates.

Special thanks to the new folks that joined
us this last week--I certainly appreciate your trust!

Feedback is very much appreciated.
Please send your comments, questions and ideas to:

Colleen Mandato august12@...

Have a great week!
Colleen @}-->-->--------
=========================================
You are also invited to join our other list:

HealthNotes -- Just send an e-mail to:

HealthNotes-subscribe@onelist.com
=========================================

Like This Internet Resource? Click to Recommend-It (r)
http://www.recommend-it.com/l.z.e?s=503601
  You could WIN A PALM PILOT
=========================================

Welcome to Colleen Mandato's "All-Business" Newsletter!

December 3, 1999

Today's Issue Includes:

** Writer's Guidelines UPDATE
**FREE ACT 3.07 Software UPDATE
** Comic Book Cursors and Privacy
** FREE Product Leads and earn up to $500 FAST
     - ( but hurry ends Dec 31, 1999! )
** Quote of the week!

If you received this from a friend and would like to subscribe:
just send an e-mail to
All-Business-subscribe@onelist.com
==========================================
Hope you all had a great Thanksgiving!

We have some great info for you this week --
so you might want to print this out ...

==========================================
WRITER'S GUIDELINES

Thanks to all of you who have requested Writer's Guidelines
for submitting articles to All-Business.

They will be out to you this weekend!
==========================================

UPDATE of FREE ACT! 3.07 SOFTWARE

Last issue we told you how to get a FREE Copy of ACT! 3.07
Contact Management Software.

(which, by the way, is currently SELLING
  for $58.95 elsewhere on the internet!)

Got a note from Wanda Loscot --The Coach
   http://loska.com
and several other folks:

>> Hi Colleen,

  I downloaded it but I don't see any self-installation
  file it seems that none of these files can be opened
  without having an act already on drive...

  If you could share more info I'd appreciate.<<

So, here is an autoresponder that tells how to GET the software
and how to OPEN it once you download it. Enjoy!

Just send amy e-mail to:

act_software@...

===========================================
From Pamela Sween, Private Investigator
         http://www.sween-investigations.com

comes this important info about the Comic Book Cursors and Privacy!

11/30/99

Associated Press

WASHINGTON - A company's popular software to change
a Web browser's computer cursor into cartoon characters
  and other images is quietly tracking its customers
across the Internet and recording which Web pages they visit.

Comet Systems Inc., a private company in New York,
does not dispute that its free cursor software,
installed by more than 16 million people, reports back
to its own computers with each customer's
unique serial number each time that
person visits any of 60,000 Web sites -
including dozens aimed at young
children - that support its technology.

The rest of the article is at
http://www.dallasnews.com/technology/1130tech2privacy.htm

You may want to think TWICE about promoting this
as a freebie on your web site!
========================================
FREE Product Leads and earn up to $500 FAST
     - ( but hurry ends Dec 31, 1999! )

Just wanted to let you know about a new
FREE source for product leads.  It is

http://respond.com

   You can register as a SELLER for 3 months for FREE.
  No checking account or credit card information is required.

  Then you list yourself on the categories that relate to the products
  you have -- there are a LARGE number of categories here!

This is not a place to advertise for a business opportunity.

   When a buyer requests -- say weight loss info -- respond.com
sends the request out to those that have registered as
  sellers of weight loss products.

   You go to a particular web site to provide your information --
and this is sent to the buyer who will contact you if they are
  interested in what you have to offer.

   I have received several dozen leads since
signing up!  Not bad for FREE ...

  When you register at http://respond.com , please use the ID
  -- keyquest -- as the person that referred you.  Thanks.

Then spread the word yourself!

  If you refer as few as 5 new sellers before December 31, 1999,
you will receive American Express Gift Checks of $50!


Refer 10 Sellers for $100, 20 Sellers for $250 and
40 Sellers will get you $500 in Amex Gift Checks --
  which you can deposit like cash in your bank.

(Note: I know several people who have already received the $500
from respond.com. Excellent commission for referring
  only 40 people who can register for FREE!)


This is an INTERNATIONAL opportunity.

Also -- Respond.com is doing advertising now in such places as
The New York Times.

As the service grows, leads will be distributed by zip code
so a buyer will not be swamped with hundred people offering the same product.

Take advantage of this one!
Remember the deadline for referrals-- December 31, 1999

========================================

*All-Business Quote of the Week!
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

.  "I couldn't wait for success, so I went ahead without it."
             - Jonathan Winters

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Well, friends, that's it for this week!

  I hope you have found this useful enough to pass on
  -- in it's entirety, please --
to your friends and associates.

Special thanks to the nearly 100 new folks that joined
us this last week--I certainly appreciate your trust!

Feedback is very much appreciated.
Please send your comments, questions and ideas to:

Colleen Mandato august12@...

Have a great week!
Colleen @}-->-->--------
=========================================
You are also invited to join our other list:

HealthNotes -- Just send an e-mail to:

HealthNotes-subscribe@onelist.com
=========================================
GET PAID TO SURF THE NET with Me!

AllAdvantage.com pays members while they surf the Web
($0.50 an hour).

Free to join and it takes about a minute
(no survey to fill out).

Members are also paid for referrals
so tell your friends about this program.

http://alladvantage.com/go.asp?refid=FFL573
=========================================

==========================================

  All-Business Newsletter
  Colleen Mandato, Publisher
  November 18, 1999

==========================================
Welcome to the first issue of the "new" All-Business!

I'm Colleen Mandato and have taken over publishing AB
from Darlene Bishop who is concentrating more on writing
these days... many thanks, Darlene!

I've promised to keep these issues SHORT and to the point
so let's get right into it!
===========================================
FREE BOOKS -- but HURRY!
Offer ends tonight, November 18, at midnight!

This site that is giving away
2 free books (you pay shipping) --

http://www.allbooks4less.com/

but the offer is only good until Midnight tonight, (Thursday).

(US orders only -- sorry)

Just click on the BUY button -- in the top left corner.

Some titles I found include "E-Myth Revisited"
and "Management Methods of Jesus" --
but there are many others.

========================================
FREE ACT! 3.07 Contact Management Software!

Because ACT! 2.0 is not Y2K complaint,
the publishers of this program, Symantec,
are offering a FREE download of ACT! 3.07
which IS Y2K ready.

When you go to this site it will say you are getting an
upgrade -- but you will actually be downloading the FULL
PROGRAM -- FREE!

You do not have to have previously purchased ACT
to get this software. It really is completely free!

Note: you will find they are offering both the free and
more recent version (not free) on the same page.
Just stick with the upgrade icon nearest the top
for the free version.

Remember --
-- contacts are the life blood of your business --
so use this software to help you keep in touch!

http://www.symantec.com/y2k/product.html

========================================

*All-Business Quote of the Week!
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

  Please remember: "Internet Marketing is Done Daily!"

                                          ~ Kevin Needham

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Well, friends, that's it for this week!

  I hope you have found this useful enough to pass on
  -- in it's entirety, please --
to your friends and associates.

Special thanks to the nearly 100 new folks that joined
us this last week--I certainly appreciate your trust!

Feedback is very much appreciated.
Please send your comments, questions and ideas to:

Colleen Mandato august12@...

Have a great week!
Colleen @}-->-->--------
=========================================
You are also invited to join our other list:

HealthNotes -- Just send an e-mail to:

HealthNotes-subscribe@onelist.com
=========================================

Hi, again!

After I sent you the last email that I would no longer be publishing
All-Business, someone stepped forward and asked to take over the
publication, so it WILL continue after all!! And will remain very much the
same, only better! Because there will now be more time devoted to giving you
the resources you need to succeed online.

I will send out another email soon to give you all the details, but for now
I wanted to pass on this information about a tremendous marketing program
that I joined today.

I have just discovered the most incredible resource of my internet marketing
career. I now realize that most of my time marketing online has been wasted
looking for all the best tools and resources that are now available in one
convenient location:

The Ultimate Marketers Resource.

You know that I have investigated other resource sites and directories that
claim to give you everything you need to run your business, but this one is
different.

The other sites promise to give you access to tons of useful resources and
instead you end up with the same old search engine spiders, a list of free
email address providers, and other useless and commonplace information that
you could have easily discovered on your own.

The Ultimate Marketers Resource contains thousands of hand selected
resources that are hard to find, unique and above all else extremely useful.

You could spend all your precious time looking for these resources yourself
but why do that when The Ultimate Marketers Resource provides immediate
access to all the tools and resources you would ever need to run your online
business successfully.

I expected a tool this powerful and useful to cost me an arm and a leg (like
the useless sites charge), but I was amazed when I found out it would only
cost me $49.95 for *lifetime membership* with no strings attached.

Armed with the powerful resources available within the UMR, I expect to
propel my online business to astronomical heights.

I highly recommend that you investigate this low cost and extremely useful
new tool so you can stop wasting precious time and begin marketing your
business and maximizing your profits! Click here to learn more:
http://goldbar.net/yoap/d.cgi?index-1012

Darlene Bishop
mailto:dbishop@...
http://www.copelandlane.com
------
But remember the Lord your God, for it is he who gives you
the ability to produce wealth - Deuteronomy 8:18

Why is this a sad day? Because I'm going to have to cease publication of
All-Business. Many of you have been subscribers since we began publication
and I truly appreciate every single one of you! But life is CRAZY and I have
to simplify somewhere. This seems a logical place to do so.

Since All-Business began, my focus has moved more toward the writing,
editing, proofreading side of my business and my ezine that reflects that
aspect of my business has grown tremendously... I currently have over 600
subscribers! All-Business, on the other hand, has not grown nearly as fast.
Mainly because of my lack of effort, but partly, too, because of the vast
amount of similar ezines available online.

So, with regret, I will cease publication of this ezine, but I want to thank
you all for your loyal and kind support, and encourage you to try my other
ezine... you can subscribe at http://www.writebusiness.com. Thanks! And God
Bless!

Darlene Bishop
mailto:dbishop@...
http://www.copelandlane.com
------
But remember the Lord your God, for it is he who gives you
the ability to produce wealth - Deuteronomy 8:18

P.S. If I owe you an ad for subscribing, you WILL receive it in the other
ezine! Hope that is suitable.

FOCUS: DEVELOP SOCIAL MAGNETISM/DOLLAR COST AVERAGING/GET
FREE TESTIMONIALS

------------------------------------------------------------
   "Discover How to Triple the Sales Power of your Website"
        ==============================================
              ** FREE Website Guestbooks & Forms
         ** FREE Autoresponders & Follow-Up Messaging
                  ** FREE Email Broadcasting

         "Technology Breakthrough -- Everything works
               behind-the-scenes of your site"

                  http://www.activelists.com

------------------------------------------------------------
               WELCOME to All-Business Ezine™!
                       ISSN: 1525-6618
    To subscribe mailto:all-business-subscribe@onelist.com
  To unsubscribe mailto:all-business-unsubscribe@onelist.com

Our subscription base is growing rapidly. Please help us
grow by sending this ezine to at least one other person. We
appreciate your help!

------------------------------------------------------------
THIS ISSUE OF ALL-BUSINESS CONTAINS:

* THE PROFITSTREAM STRATEGY: DEVELOP SOCIAL MAGNETISM--WITH
YOUR THEME STORE ON THE INTERNET!
by J. Nicholas Schmidt, MBA

* DOLLAR COST AVERAGING
by Al Thomas

* HOW TO GET FREE TESTIMONIALS AND USE THEM TO INCREASE YOUR
SALES
by Bob Leduc

* THOUGHT YOU'D LIKE TO KNOW

* CLASSIFIED ADS
Thanks for supporting our advertisers! They keep
All-Business FREE!

------------------------------------------------------------
Want your writing to look professional? polished? perfect
for your audience? Want to make your words work FOR you, not
against you!

Want to...
* have subscribers READ your ezine from "front to back"
* have publishers reprint your articles
* have people treat you as an EXPERT in your field
* SELL more of your product because more people know and
trust you?

These and MANY MORE benefits await you when you hire a
professional to assist you with your writing! Unless you're
a full-time writer, you can't be expected to WRITE like one.
That's why you need Copeland & Lane! Contact me today at
mailto:dbishop@... and let me help you Build
Your Business One Word at a Time™.

------------------------------------------------------------
THE PROFITSTREAM STRATEGY: DEVELOP SOCIAL MAGNETISM--WITH
YOUR THEME STORE ON THE INTERNET!
by J. Nicholas Schmidt, MBA

This week is not even over yet, and still more Internet
entrepreneurs said, "Yes, sign me up! I want to build a
business on the Internet that fits my lifestyle, my
strengths, my expertise... like a glove!"

What about you?

(Have you signed up for your Profitstream Theme Store yet
and received your FREE 1,000,000 ad impressions coupon? If
not, what are you waiting for? Visit <a
href="http://www.profitstream.com/ps.dll?a=db9763">
http://www.profitstream.com/ps.dll?a=db9763 </a> to claim it
now!)

These businesspersons grasped the potential inherent in a
Theme Store... a place on the Internet where like-minded
people (your prospects) meet... a place that is jam-packed
with freebies and goodies that keep 'em coming back... a
place that makes marketing as easy as selling fresh
strawberries at this week's farmers' market!

Most of us intuitively understand that "success" means
making your customers come TO YOU... instead of you begging
THEM for business. But how in the world are you going to
accomplish this?

How do you generate those leads?

Easy!

Give. And you shall receive.

------------------------------------------------------------
KEY POINT: In order to make money in ANY trade, you have to
become a SOCIAL magnet. Once you attract PEOPLE, money will
follow.
------------------------------------------------------------

See, machines don't spend money. Companies don't spend
money. It is always PEOPLE who spend money... even in the
world's largest corporations.

On the Internet, social magnetism works even if you are not
a party animal. Personally, I detest cocktail party
schmoozing with "people from the industry" -- whatever the
industry may be. I find schmoozing to be one of the most
humiliating and degrading human activities... right there in
the neighborhood of cold calling. I prefer spending my off
hours with family and true friends. What about you?

Luckily, the Internet allows me (and you!) to build
ELECTRONIC relationships to thousands, or millions of people
-- at zero incremental cost.

These relationships are not based on shallow schmoozing.
They are sincere relationships... almost intimate
relationships... conveyed in messages written directly from
the heart of one person (me) to the heart of another person
(you).

Can you do the same in YOUR Theme? In YOUR area of expertise
or passion? Can you put together a daily or weekly (or if
need be, biweekly) information package that addresses
EXACTLY what matters MOST to the person on the other end? Do
you DARE to reach out and touch people's lives DIRECTLY,
even if some of them might be rather surprised (read:
offended) that you're not keeping "professional distance"
with them?

I write such heart-to-heart information packages every day,
and I'm being richly rewarded for it.

* Our 12,700 subscribers currently translate into HUGE sales
every week - nearly $1,000,000/year. My workload: Write the
message... and click the SEND button.

* With the same "workload," how much will we make when we
have 24,000 subscribers? You figure it!

* With yet the same "workload," how much will we make when
you have 48,000 subscribers? You figure it!

See what's going on here?

------------------------------------------------------------
KEY POINT: As you grow on the Internet, you basically keep
the same workload... no matter how many people you reach.
------------------------------------------------------------

But the income side of things keeps rising! Faster every
day!

Mind-boggling perspective, isn't it?

THAT'S what Internet marketing is all about!

Do something once... and duplicate it at no incremental
cost! And keep duplicating. And duplicating. Think big!

Around here, we do this using the "Internet Marketing"
Theme...

But the real beauty of the Theme Store concept is: It works
just as well with a Theme that suits YOU best.

That's where your unique strengths come in... use them to
establish the social magnetism... use them to develop FREE
vehicles to give mankind information of value... IF they are
willing to sign up for your ezine... where you bring your
products and services to their attention!

------------------------------------------------------------
KEY POINT: Resolve right now that you want to become a
social magnet in YOUR market... a social magnet for people
interested in YOUR Theme.
------------------------------------------------------------

"Social Magnet? But I'm so shy!"

So what?

What does it matter on the Internet?

All you do is write letters... ideal for the introverted
person.

By the way, phone calls are the exception in our company.
And I wouldn't want it any other way.

* I have virtually no interruptions.

* I and my subcontractors work when and where we choose.

Sometimes I like to work late at night. Or on the beach. Or
both. I enjoy every minute of being a cyber CEO! So could
you!

------------------------------------------------------------
KEY POINT: EVERYONE has a strength that they can bring to
market. It just depends on finding the right Theme.
------------------------------------------------------------

Most of us just don't realize our own potential!

A client of mine has this problem. He just can't BELIEVE
that people are willing to pay money for his money-saving
insider expertise that took him years to acquire.

I want to show him otherwise. I want to show him that anyone
can sell ANYTHING as long as it has substance and real-world
merit to it. In other words: As long as it helps somebody
out there accomplish their Ultimate Want. This includes,
certainly, this gentleman's knowledge.

What about you?

Interested in our Theme Store package, but still looking for
the right Theme before you take the plunge?

If you are cooking up a Theme idea, come forward now and
post it on <a href="http://www.profitalk.com">
http://www.profitalk.com </a> ! Get some great feedback and
advice.

It's a win-win deal:

* You get my advice on your Theme idea free.

* More visitors at <a href="http://www.profitalk.com">
http://www.profitalk.com </a> learn what the Theme Store
concept is all about!

* You hear from dozens of other successful Internet
marketers exactly how profitable a Theme Store can be!

Come post your idea and your questions right now!

http://www.profitalk.com

------------------------------------------------------------
All contents Copyright ©1999 Profitstream Corp., except
where indicated otherwise. All rights reserved worldwide.
Reprint only with express permission from copyright
holder(s). All trademarks are property of their respective
owners. All contents provided as is. No express or implied
income claims made herein.
... and don't forget our special offer!

PLUS: WANT TO OPEN A WEB-BASED BUSINESS? Might as well get
started with 1,000,000 potential prospects, right? Now you
can have a THEME SUPERSTORE e-commerce package *AND* this
massive advertising campaign IN ONE... at no extra charge.
For the full deal: <a
href="http://www.profitstream.com/ps.dll?a=db9763">
http://www.profitstream.com/ps.dll?a=db9763 </a>

------------------------------------------------------------
Copyright © 1999 Profitstream Corp. All rights reserved
worldwide. Reprint only with express permission from
copyright holder. All contents provided as is. No express or
implied income claims made herein.

------------------------------------------------------------
Are you a writer? Find links to markets, contests, free
articles, a discussion forum, books and products, and much
more for writers.
WriteBusiness - When You Finally Get Serious About Writing™
http://www.writebusiness.com

------------------------------------------------------------
DOLLAR COST AVERAGING
© 1999 by Al Thomas

Editor's Note: This issue of All-Business will premier a new
column by Al Thomas, author of "If It Doesn't Go Up, Don't
Buy It!" (http://www.mutualfundmagic.com?db) Al's vast
experience in the world of finance, along with his insight
and down-to-earth writing style, can help you make more
money, more quickly through your investments.

------------------------------------------------------------
Dollar cost averaging is one of the most popular ideas in
the investment community. Everyone seems to like it and it
has become a watchword among stock and mutual fund brokers.
If it is properly done, you will make money, if not you will
lose money or at best stay even. Let's examine the basic
premise behind this method of investing.

You decide to buy shares in Mouse Trap, Ltd. (symbol CHZ), a
computer company that produces sophisticated hardware. The
shares are now selling for $40 and you want to purchase
approximately $1,000 worth each month. Today, you buy 25
shares. Next month, the stock has gone up to $43 so your
purchase is 23 shares (I'm rounding these off because you
can't buy fractions of shares.) The following month, it
drops back to $40; you get 25 more. Then at $37, you have 27
shares. At $35, 28 shares. At $32, 31 shares. You have
invested $6,000 and have 159 shares, at an average cost of
$37.75.

With the current price of the Mouse Trap at $32 you have a
loss of almost $1,000 (159 X $32 = $5,088). The object of
buying any stock or mutual fund is to have more money than
you put in, not more shares and less money. Who came up with
this concept, anyway?

Many years ago a broker talked his client into buying a
thousand shares of Gravy Train (symbol EZSt) at $50 per
share. In 30 daysm Gravy Train had spilled down to $30 and
the broker didn't want to tell his customer the bad news,
but he had to call him, so he came up with this: "Great
news, Mr. Mushroom, Gravy Train is now at $30. If you buy
another $50,000 worth you can get 1,666 shares and own all
2,666 shares at an average price of only $37.50. Isn't that
wonderful?" So far a "wonderful" loss of $20,000.

There is a basic rule I learned a long time ago as a floor
trader: NEVER ADD TO A LOSING POSITION.

I am in favor of dollar cost averaging, but there is a right
way to do it. Only buy more shares as the price advances.
Each purchase should be at a higher price per share than the
previous price per share. This applies to both stocks and
mutual funds. One good stock can make you a very rich
person; one bad one can put you in the poorhouse.

In 1996, one of the hot stocks was Boston Chicken selling in
a range of $30 to $40 per share. You could really own a lot
of these shares had you continued to pour in money. It
currently is selling at 50 cents per share. And mutual funds
are not exempt.

Lexington Troika-Dialog Fund was $24 in 1997. Today, it is
$3.00 per share. If you had dollar cost averaged UP your
only loss would have been your first purchase.

Remember, the object of investing is to make money, not to
own a lot of shares.

------------------------------------------------------------
Excerpted from "If It Doesn't Go Up, Don't Buy It!"
© 1999 Albert W. Thomas. All rights reserved.
mailto:al@...
http://www.mutualfundmagic.com

------------------------------------------------------------
Need to share some news with the world? Want to see your
press release PRINTED? Tired of submitting your releases to
unknown editors and hoping for a chance at publication? We
Can Get Your Press Release Published! Contact me today at
mailto:dbishop@...
          Building Your Business One Word at a Time™

------------------------------------------------------------
HOW TO GET FREE TESTIMONIALS AND USE THEM TO INCREASE YOUR
SALES
© 1998 by Bob Leduc
------------------------------------------------------------

One of the most valuable marketing tools for a business is
the testimonials it receives from satisfied customers. Yet,
many businesses never use these testimonials in their sales
efforts.

Testimonials are valuable proof to prospective customers
that your product or service actually delivers the benefit
you claim it will. In some ways, testimonials are like
referrals. A customer coming to you by referral from one of
their friends or acquaintances is already pre-committed to
do business with you. You don't have to convince them that
your product or service will provide the benefit they seek.
Your ability to deliver is already "guaranteed" by the
person giving the referral.

Testimonials from satisfied customers provide that same
assurance to a potential customer coming to you without a
referral. In every test I performed using the same messages
with and without testimonials, those with testimonials
increased sales, often by as much as 65% or more.

HOW TO GET GOOD TESTIMONIALS

Satisfied customers will occasionally call or write to you
expressing their appreciation without any prompting from
you. If you've been in business for some time you probably
already have a file of these. However, if you're new in
business you may have few or none of these "spontaneous
testimonials". How can you get some... and get them fast?

Here's a simple procedure any business can use effectively.
A short time after completing a transaction, send your
customer or client a personal postcard asking what they
liked best about your product or service. You'll be amazed
at some of the glowing comments you'll get. When you receive
comments you want to use in your advertising, simply ask the
customer to sign a release giving you permission to quote
those comments in your promotional material.

The release form I use includes the full text of the
customer's comments. I request permission to use the
comments "in complete or edited form" so I can shorten the
text when it's too long. I also request permission to use
the customer's name, city and state so it appears as
"Ann Smith, Austin, TX" instead of "A.S., TX". The
customer's privacy is protected by omitting the street
address.

HOW TO USE TESTIMONIALS EFFECTIVELY

My online and print sales letters usually include 3
testimonials. Each one is only 2 or 3 lines plus the
customer's name, city and state.

Be sure to select testimonials stating a specific benefit
gained by using your product or service. A testimonial
saying, "I bought your widget and am very happy with it"
won't motivate anybody else to buy your widget. Instead, use
testimonials like this actual testimonial I received from
one of my customers:  "Hi Bob. I purchased your manual and
used one of the ideas to do a mailing which received about a
10% response rate." That's a powerful testimonial and I use
it regularly in my promotional material. It states
specifically what the customer gained by ordering my manual.

What do testimonials cost? Nothing! They're FREE! I've
learned by experience that some customers get offended if I
offer to pay for the right to quote their comments.
Therefore, I don't offer any compensation. I simply send the
release form with a pre-stamped return envelope and ask them
to sign and return the form. I don't remember the last time
somebody refused my request.

If you're not using testimonials in your promotional
material, start using them today. Begin by looking in your
customer files for comments you can use. Send postcards to
some recent customers asking what they liked most about your
product or service. Get permission to quote their comments
and include them in your sales material. You'll soon
discover FREE testimonials have the amazing power to
increase your sales and profits without increasing your
costs.

------------------------------------------------------------
Bob Leduc retired from a 30 year career of recruiting sales
personnel and developing sales leads. He is now a Sales
Consultant. Bob recently wrote a manual for small business
owners titled "How to Build Your Small Business Fast With
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THOUGHT YOU'D LIKE TO KNOW...

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FOCUS: COPYWRITING FOR THE INTERNET - HOW TO GET 'EM TO BUY
NOW!/12 WAYS TO MARKET YOUR SITE OFFLINE

------------------------------------------------------------
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THIS ISSUE OF ALL-BUSINESS CONTAINS:

* THE PROFITSTREAM STRATEGY: COPYWRITING FOR THE INTERNET -
HOW TO GET 'EM TO BUY NOW!
by J. Nicholas Schmidt

* 12 WAYS TO MARKET YOUR SITE OFFLINE
by Nikki Pilkington

* THOUGHT YOU'D LIKE TO KNOW

* CLASSIFIED ADS
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------------------------------------------------------------
THE PROFITSTREAM STRATEGY: COPYWRITING FOR THE INTERNET -
HOW TO GET 'EM TO BUY NOW!
by J. Nicholas Schmidt

NOW LET'S TALK ABOUT MY NUMBER 1 MOST FREQUENTLY ASKED
QUESTION! Actually, it's the SECOND most frequently asked
question... (the Number 1 question is, "How do you manage to
write an Internet marketing newsletter EVERY DAY?" -- I'll
get to that another day!)

So... the Number 2 question I get asked is...

------------------------------------------------------------
Nicholas, how do I write compelling copy for my website and
email transmissions that gets people to BUY... RIGHT NOW!?
------------------------------------------------------------

Let's talk about the kind of copy most websites use today...
the great marketer, Don Alm, calls it "gravestone website
copy":

"Welcome to XYZ company!

"Here lies the XYZ company. For 43 years we have been
producing the finest widgets around. Our widgets are
unsurpassed in quality and design. We won the widget award
for surpassing the 500 pound hydraulic stability test on
last year's Westchester county widget fair.

"Here is a photo of our building when we were small... and
here is a photo of our building today. As you can see, we
are rapidly growing. In fact, we are the biggest and best
widget company around.

"We know a lot of people in our business. In fact, we
partner with the ABC widget handle company and we have a
strategic alliance with the DEF widget disposal corporation
of Westchester County. We and our partners practice best
practices and what we breed is best-of-breed.

"Our offline sales last year were $500 million, in 72
countries. We are publicly traded on NASDAQ under the symbol
'WGDT' (click here for a in instant stock quote to see how
rich we are).

"Our online sales were not so good. They were close to zero.
We don't know yet why. We have formed a committee on that.

"Yet, even without you weird Internet people we have become
mighty big and awesome, and you, dear Internet customer, are
mighty small and unimportant to us.

"Thanks again for visiting our corporate website. We have
designed it as an impenetrable fortress. It took us long
corporate meetings to water it down until it was THAT
boring. You can find your way out yourself. Have a nice
day!"

Friend, this is only a slight exaggeration of many websites
I see every day (am I right?). Such websites upset me. I get
physically angry and frustrated when I see such a site.

What is wrong with this copy? What is wrong with these
"online marketers"?

The above example show us the TOP FIVE MISTAKES to avoid
when writing copy for the Internet!

------------------------------------------------------------
Online Copywriting Error Number 1: You still think you are
in the business of selling WIDGETS, and you have not adopted
an ONLINE THEME yet.
------------------------------------------------------------

This is not so much a problem of copy, but a problem of
streamlining your online store to what people on the
Internet WANT: A one-stop center they can turn to for a
CLUSTER of information, products, or services on a THEME...
not just to find out the price for a widget!

There's just one exception when you should push the widget
you are selling: If the widget is the center of the THEME
itself.

Harley Davidson motorcycles are a great example. The brand
itself is a cult. If you are in the lucky position to sell
Harleys or ANYTHING that has to do with Harleys, you could
open your Harley Davidson Online Center right away!

Another example is Mexican food (or insert your favorite
ethnicity here). The product is an end to itself. People
love it. (You must choose a theme that people LOVE!) Fans
dedicate a lot of time and money to optimize their Mexican
food experience. They are on the lookout for the best
restaurants in town. For recipes. For the best imported
salsa. The works. Yes, give them the works of what revolves
AROUND the THEME!

When do you know you are pushing the wrong THEME? If you
can't imagine someone spending two hours reading articles on
the subject on your website... and LOVING IT! I can't see
that for many widgets. If your widgets are bland and
uninteresting, see what OVERALL theme they belong into!

If you sell hydraulic shocks, consider becoming the THEME
store for hobbyists who enjoy tinkering with their cars. If
you sell graphic design services to large companies,
consider opening a THEME store for corporate marketing
managers. Offer them the FULL solution. The WORKS!

------------------------------------------------------------
Online Copywriting Error Number 2: You drone on and on about
yourself, your company, your growth, your buildings, your
partnerships and acquisitions, your riches, your stock
price, YOU, YOU, YOU -- while your focus should be directly
on what your customers WANT.
------------------------------------------------------------

That's right, your online customer is not interested in you.
Yes, it's hard to believe. They are not interested in your
logo. In your facilities. In your registered trademarks. In
your copyrights and patents.

They are only interested in THEMSELVES. If they are like any
other human animal on this planet, their mind is CONSTANTLY
tuned into just ONE radio station: WIIFM - "What's In It For
Me"?

In fact, most of the time, even paying customers are not
even interested in your product!

------------------------------------------------------------
Get this: At the time that most customers or clients decide
to buy from you, roughly only 20 percent are interested in
your product per se! Only 20 percent buy your product
because they know or care about its strength, color, its
stability, durability, speed, internal functionality, or the
way it is manufactured! The same goes for services: 80
percent of your customers don't care one iota about HOW you
work or WHAT your procedure is. Some do. MOST don't.
------------------------------------------------------------

"Shocking! You mean, Nicholas, that 80 percent of my
customers are not even interested in how my product or
service works, when they make a buying decision?" That's
right... and it leads us to:

------------------------------------------------------------
Online Copywriting Error Number 3: You fail to focus on the
FAT EIGHTY percent of the market!
------------------------------------------------------------

To understand who the FAT EIGHTY are, you must understand
where the other, the LEAN TWENTY percent come from:

The LEAN TWENTY are the people who make a major research
project out of buying your product or service. These people
scan specialized magazines, and ferret through search
engines and libraries until they know EVERY option out
there.

And if you have the best deal, they will buy from you, no
matter what bad copy you write. All you need to do is
present them the features of what you sell -- and they'll
buy. As long as what you offer has the best value on the
market!

But the LEAN TWENTY percent is not where the money is. Enter
the FAT EIGHTY percent. These people buy a car because it is
red. And the salesman gave them a good deal. And really,
they wanted it anyway.

The FAT EIGHTY buy a computer because the manufacturer of
its processor gives away cute puppets of dancing laboratory
scientists. Or they may spend $500 on a night on the town
next weekend just because they FEEL like it.

Those EIGHTY percent sometimes pay their bills a little
late, but are basically honest. They like to charge things
on credit cards because, oh well, this month they are a
little short on cash. They also like to pretend they have a
little more money than what their real budget is. In other
words: They are just HUMAN!

Who are these entirely "irrational" and completely
"infuriating" people? They are YOU AND ME!

That, I think, requires some reinforcement: EVERY ONE of us
is sometimes part of the LEAN TWENTY, and sometimes part of
the FAT EIGHTY.

I, for instance, personally don't know the first thing about
household appliances (refrigerators, stoves, etc.). Yet,
like almost anyone at one point or another, I was recently
faced with the task of buying a new refrigerator.

Now, I did not have the time nor the inclination to make a
research project out of it. So I did what a typical member
of the FAT EIGHTY percent of the refrigerator market does: I
went into a store, picked up some sales literature and asked
the salesperson for advice. And sure enough, one hour later
I left the store with a fridge that gave me the BENEFITS I
wanted. Quick and easy money for the department store.

However, when Profitstream Corp. recently added a new web
server to its lineup, I was an EXPERT BUYER. I didn't bother
with colorful brochures or computer salespeople. I did some
research on my own. And I bought the web server that gave us
the objectively best price-performance ratio. I was part of
the LEAN TWENTY, from the computer shop's perspective. I
didn't ask many questions, I knew what I wanted but I
bargained hard.

What's the moral?

When it comes to your specialty, your craft, your THEME, you
are the EXPERT. No one pulls the wool over YOUR eyes! You
know EVERY product out there. And if not, you start doing a
little research. Why not, it's YOUR passion!

As the expert, you also know the competition better than
they know themselves. So much, it is giving you sleepless
nights! NO WONDER YOU DESIGNED YOUR WEBSITE AS IF EVERYONE
ELSE, TOO, WAS AN EXPERT IN YOUR THEME!

This is very important: YOU are an expert in what you
offer... the FAT EIGHTY are not! YOU know your services and
products inside out and are fascinated with the technology
behind them... the FAT EIGHTY could care less!

The FAT EIGHTY only care about one thing: What your product
DOES for them! They only care about the BENEFITS. They care
about VALUE for their dollar. But they never really care
about the inner workings of your amazing widgets. The FAT
EIGHTY percent of your market never cares.

So please re-design your site and...

1. Move all that selfish copy about YOU and the glory of
your COMPANY to the back of your website.

(Information about your background becomes more important
when you cater to large corporate clients. "Saving face" is
the Number 1 survival tactic in corporate offices. Therefore
they DO want to know a little about your background. They
like get to "know" you a little better before they award you
a $250,000 contract. Fair enough? A link from your home page
to a back page about your company should suffice.)

2. Move feature lists and feature discussions of your
products to the back as well. Add a link from your front
page to your feature pages -- the LEAN TWENTY will find it
during their research project!

3. The rest of your site -- the ENTIRE rest of your site --
should be bursting with BENEFITS, BENEFITS, BENEFITS. That's
all the FAT EIGHTY care about. We will discuss some vehicles
such as online sales letters and ezines in other issues.

And in between the benefits, you pack OFFERS! BENEFITS...
OFFERS... BENEFITS... OFFERS... that's the rhythm of your
website!

------------------------------------------------------------
Online Copywriting Error Number 4: You fail to cram your
website with enticing, irresistible OFFERS, OFFERS, OFFERS!
------------------------------------------------------------

The secret to online marketing (or any marketing for that
matter) is to no longer sell products and services... but to
sell SPECIAL OFFERS.

Rethink what you are doing NOW!

* You no longer sell a customized SERVICE online. You sell a
SPECIFIC take-it-or-leave-it SERVICE OFFER.

* You no longer sell a PRODUCT online. Force yourself to
forget selling products entirely. You must "package" or
"bundle" your product -- together with some bonuses -- into
a SPECIAL OFFER!

* You no longer sell consulting hours online. You sell the
TANGIBLE RESULT of your consulting at a FLAT RATE OFFER!

THEN you add SCARCITY (= limited availability) to your
offer... and BAM! The sale is made!

So... the formula for your online offers is:

Your regular product (or service/deliverable)
+ bonus to increase value
+ limited availability to create scarcity
======================================
MORE CASH IN YOUR BANK ACCOUNT NOW!

Ways to increase value:

* bonus products
* bonus services
* price reduction

Ways to demonstrate limited availability (scarcity):

* looming price increase ("Rate hike announced in 1999!")
* a time limit ("Online offer absolutely, positively expires
September 30!")
* a quantity limit ("I can only treat 75 patients this month
-- click here to secure your free phone consultation NOW!")

In other words: You MUST increase the value of what you
offer... and you MUST always, always, always demonstrate
limited availability!

Anything else is the OPPOSITE of Internet marketing! Without
SPECIAL OFFERS, you are merely PRESENTING what you have...
no SELLING takes place on such a static website that just
sits there... where people are free to leave at any time,
without any reason to come back SOON... and with no
incentive to take advantage of an awesome special offer
RIGHT NOW!

To succeed on the net, the most fast paced medium of all
time, you MUST be different! And you have the INSTANT
FEEDBACK technology to do so!

In your THEME STORE, I want to see hot, sizzling offers...
offers that are too good to pass up... offers that are
DWINDLING as we speak! That means, I want to see you set
actual time and quantity limits on what you sell!

Only limited offers have the power to nudge your online
prospects over the HUMP... the invisible, psychological HUMP
they have to overcome before they are ready to place their
credit card order NOW! You need to give them REASONS for
acting NOW! Not tomorrow or next month! NOW! NOW! NOW!

"Sneaky! Pushy! Dirty Tricks!" you might now yell... well,
let's attack this problem head on!

------------------------------------------------------------
Online Copywriting Error Number 5: You think everything I
just recommended is pushy, is hype, doesn't work anyway, and
hurts your standing as a reputable professional -- and yet
you wonder why you don't make any sales online!
------------------------------------------------------------

Here we go again: Squeamishness! Admit it, you feel
decidedly squeamish about all this.

"Time limited offers? They will never believe that! Everyone
knows I will continue selling my products until eternity. Am
I not lying when I say my offer is limited?"

"Putting people under 'sales pressure' using the appeal of
limited quantities? Wouldn't that offend our customers?"

"Excuse me, we are selling to Fortune 500 corporations here!
My executive clients would never fall for such gimmicks!"

I hear these statements constantly. Let me reinforce again
how IMPORTANT offers are in your online marketing. Then let
me show you why packaging your products and services into
OFFERS isn't "pushy," "sneaky," or "dirty" at all.

First, let's talk again about the importance of online
offers: The simple, statistical, scientific facts are:

* Limited offers *DO* work to increase your response. Like
magic. The more reasons your copy gives people to act NOW,
the more you will SELL now.

(Amazingly, many people do not WANT to believe this. People
find a zillion excuses to dismiss this proven fact! I guess
they have to SEE IT WORK on the 'Net -- like I have -- to
believe it!)

* Limited offers offend very, very few people, compared to
the extra response you get;

* Limited offers are completely ethical.

No one asks you to lie or defraud people. This would be
unethical... and it simply wouldn't work with the
sophisticated, high-income crowd you have online.

No, the key is to make the limitations on your offers REAL
and BELIEVABLE! THAT is ALL you have to do!

Take Christmas for example! In the few weeks before
Christmas, millions and millions of people worldwide begin
to get out of their lazy chairs... go into the cities... go
into the malls ... run into the stores... to BUY! Presents.
Such as Fragrances. Tools. Stereo Equipment. Or
Tickle-Me-Elmos! At higher prices than what they'd pay a few
days later, after December 24! Why? Because a DEADLINE is
pressing! A deadline that retailers have established as
important. A deadline that we all, as a society, take
seriously as a deadline for buying stuff.

And this does not apply only to "dumb" or "uneducated"
people. It affects ALL of us, from top executive to high
school dropout (which is often the same!)... it affects even
those who otherwise consider themselves "above" all the
"marketing manipulation" that is going on in our oh-so bad
"capitalistic society."

What makes the difference? Christmas is BELIEVABLE!

It is YOUR task to establish your own "Christmas"... your
own "Valentine's Day"... or "Mother's Day" or "Father's
Day"... in your own THEME STORE. If you sell gift items, all
the better. If you sell items on a trade show, these will be
your special deadlines. Brainstorm some ideas!

And if deadlines don't please you, then truthfully state the
dwindling QUANTITIES of what you have. "Only 5 items in
stock." "We can only take on 10 new website clients this
month. Act now to get your site NOW!"

And should you get angry email from those who still choose
to be offended by all this... don't lose any sleep over it!
After all, you offered them MORE for their money -- for the
express PURPOSE that they act NOW! That you want to "bribe"
them into acting NOW is no secret. You can -- and should! --
be totally open about that!

"Listen, Mrs. Prospect," you should say, "I want to give you
an incentive to work with me today. The tax consulting
business is slow after April 15 and I don't want to lay off
my people. Therefore I give you 25 percent off of a
tax-saving consultation during the dog days -- but you HAVE
TO act before October 1! After that time, we will have more
than enough work. Are we in business?"

What's wrong with that approach? In my book, SPECIAL OFFERS
are the most SINCERE and HONEST way among reasonable people
who seek mutual agreement on a business deal! Don't you
agree?

So it comes as no surprise that the alleged "sneakiness" of
special offers is not the real reason why some people
pretending to be prospects are offended.

The real reason behind their aggravation is that your offer
is TOO good. They feel their desire growing. They feel that
they were darn close to whipping out their credit card...
despite their secret plan to firmly resist your charms and
sales(wo)manship!

It makes them mad to recognize what a good deal they are
passing up by saying "no!"... while their hearts actually
say "yes!" And because they -- like all humans -- don't
like to blame themselves for missing out on a good deal,
they voice their inner struggle by blaming YOU!

You, of all people! You are the one who prepared such an
irresistible deal for them! But their lack of understanding
of their own psyche leaves them no choice but to make you
feel guilty for giving them an honest incentive. Don't waste
much time with such people.

Instead, focus on the mainstream of your prospects. The FAT
EIGHTY. They appreciate what you do for them. That's their
right. Just as it is your right to keep "nudging" with copy
packed with BENEFITS and OFFERS... copy that gives them
reasons to act NOW!

In the worst case, they stubbornly ignore you. Which is all
right on the Internet. Each new mailing list subscriber, and
each new web visitor doesn't cost you an additional penny!
The more lurkers, the better -- they help spread the word...
and sooner or later they buy from you anyway!

... and don't forget our special offer!

PLUS: WANT TO OPEN A WEB-BASED BUSINESS? Might as well get
started with 1,000,000 potential prospects, right? Now you
can have a THEME SUPERSTORE e-commerce package *AND* this
massive advertising campaign IN ONE... at no extra charge.
For the full deal: <a
href="http://www.profitstream.com/ps.dll?a=db9763">
http://www.profitstream.com/ps.dll?a=db9763 </a>

------------------------------------------------------------
Copyright © 1999 Profitstream Corp. All rights reserved
worldwide. Reprint only with express permission from
copyright holder. All contents provided as is. No express or
implied income claims made herein.

------------------------------------------------------------
Are you a writer? Find links to markets, contests, free
articles, a discussion forum, books and products, and much
more for writers.
WriteBusiness - When You Finally Get Serious About Writing™
http://www.writebusiness.com

------------------------------------------------------------
12 WAYS TO MARKET YOUR SITE OFFLINE
by Nikki Pilkington
© 1998, 1999 Severina Publications
------------------------------------------------------------

So, you have your website and you've done everything right
on the web - search engines, classified sites, newsgroups,
bulletin boards, link sites, mailing lists, etc.

And now you think you've exhausted the possibilities of
marketing your website and you can sit back and wait for the
visitors to roll in, right?

WRONG!

Here are 12 extra ways to promote your website without even
turning your browser on.

NUMBER ONE:

Make sure that all of your staff know your website address.
They know your telephone and fax numbers, they know your
snail mail address - they should ALL know your website
address too. Make sure that any new staff have this
information along with the usual contact details.

NUMBER TWO:

Print your URL and email address on all letterhead, business
cards, thank you notes, forms, etc. in the format
http://www.yourcompany.co.uk. This way everyone that you
ever come into contact with has your web address.

NUMBER THREE

Business closed for the day? Why not put up a sign - "Open
24 hours a day on the WWW - www.yourcompany.co.uk" Spooners
Restaurant (http://www.spooners.co.uk) did this and
regularly gets table bookings via email that they would
normally have missed.

NUMBER FOUR:

Include your URL in your answering machine message, or
on-hold message. Let people know that they can find
information/buy products/inquire about services via the
World Wide Web.

NUMBER FIVE:

Type your URL into your screensaver to remind staff of the
address while they are on the telephone. This way even
temporary staff know the address.

NUMBER SIX:

When potential clients call for information about your
company, ask them if they have Internet access and send them
to your website. This means they can have the information
immediately, without waiting for the postal system, and may
help cut down on your postage bills.

NUMBER SEVEN:

Look for unusual promotional items at holiday times - WWW
tie tacks or pins, computer shaped cookies, Christmas cards
on disk (with the obligatory link to your website) - the
choice is endless and it all draws attention to the fact
that your company is taking advantage of the latest
technology.

NUMBER EIGHT:

Why not swap leaflets with one of your clients and reach a
whole new potential audience? Every brochure we send out
features a leaflet/business card from one of our clients - a
favor that they reciprocate.

NUMBER NINE:

Magnetic car signs featuring simply your company name and
URL help get you noticed while you're out and about and can
be a great conversation starter!

NUMBER TEN:

Have T-shirts printed with your web address and logo - then
give them out as prizes or promotional items.

NUMBER ELEVEN:

If you're in a restaurant or hotel with a guestbook - sign
it! And don't forget to leave your web address. These
guestbooks are left in receptions all year round and people
tend to browse through them while waiting.

NUMBER TWELVE:

Make sure that any newspaper and other offline ads feature
your URL prominently - don't hide it away in the small
print!

------------------------------------------------------------
Severina Publications is an Internet Marketing company based
in Milton Keynes, England, specializing in high search
engine placements and on and offline marketing of company
websites.
Because Internet Marketing Is More Than Just Great Design
http://www.severina.co.uk       mailto:info12@...


------------------------------------------------------------
THOUGHT YOU'D LIKE TO KNOW...

Have you read the first chapter of "If It Doesn't Go Up,
Don't Buy It," by Al Thomas? This book will help you "Earn
30 to 50% Annually With Your Mutual Funds Working Less Than
One Hour Per Month." I believe Al knows what he's talking
about. Visit http://www.mutualfundmagic.com/ - and tell him
Darlene sent you!

------------------------------------------------------------
CLASSIFIED ADS

Need to share some news with the world? Want to see your
press release actually PRINTED? Tired of submitting your
releases to unknown editors and hoping for a chance at
publication? We Can Get Your Press Release Published!
Contact me today at mailto:dbishop@...
          Building Your Business One Word at a Time™

FREE .. "The Writers & Publishers Connection" Newsletter
helps to "bring Writers and Publishers together."  The
content NEEDS of Ezine & Web-zine Publishers are listed, as
well as NEWS about New Articles available from Web Writers!
Make some Connections!  Email us & say "W&P 4 Me" (or
request a sample) <mailto:writers98@...>

PLUS: IF YOU HAD A CHANCE TO GET A PLAIN WEBSITE... OR
AN E-COMMERCE SUPERSTORE WITH A BUILT-IN AD CAMPAIGN to
no less than 1,000,000 potential prospects... which would
you choose? For hundreds, it's clear... they requested
info on our 1,000,000 ad circulation mega offer already.
ARE YOU IN? Here's how to find out what the buzz is about:
Surf over to <a
href="http://www.profitstream.com/ps.dll?a=db9763">
http://www.profitstream.com/ps.dll?a=db9763 </a> Do it now!

ANNOUNCING! Major Network Marketing Breakthrough.
Revolutionary Downline Building System allows you to build a
successful online business in 30 minutes a day. I'll show
you EXACTLY how it works by Pre-Building a downline for YOU!
Check it out: <http://www.freedom2ooo.com/lotto.html>

FREE SFI Affiliate Program + FREE international co-op
advertising program! + FREE Internet Income™ Course - $299
value! <http://www.sixfigureincome.com/free/?66922>

Voted as #1 Home Business TWO YEARS IN A ROW! Why?! NO
SELLING! ABSOLUTELY NO TALKING WITH ANYONE! NO MONTHLY
PURCHASES! You can do this. All you do is advertise an 800#!
It duplicates because it is so simple.
<mailto:information@...> OR VISIT
<http://www.vitaltools.com/topsecrets.html>

Keeping as much of your money in your pocket has to be the
top priority for every Business and individual these days.
Delivered twice each month The PennyPincher's Gazette will
provide you with Articles, Classified Ads and Web Sites that
will help you keep more of your money in your pocket.
<http://www.ahi-peripherals.com/ezine.htm>

FREE ezine for those building a home business online, and
with an emphasis on network marketing (MLM). Published every
Friday. Articles of general interest to those building an
online presence. Please visit our What is MLM? website
<http://asktom-naturally.com/what> OR Subscribe via email
<mailto:ultimate@...?subject=Subscribe>

FREE Web Sites for dummies and $20 Cash Over & Over. So
simple even Homer Simpson could set one up. You get 2 MB and
$20 commission on referral sales to our Associate program.
Also enter our contest to win $500,000 Cash!
<http://www.mysiteinc.com/associate/>

Lounge Around The House While This Ad Still Brings In
$200-$300! How to make $200 CASH a day, sitting around the
house in your underwear! To learn how, send a blank email.
<mailto:infonow3@...>

Join Top Secrets Inc. Get paid $100 per enrollment plus
residual income. Simply refer people to our 800# and
professional staff close all sales.
<mailto:Info@800-811-2141 code#78002>

------------------------------------------------------------
Darlene Bishop, Publisher is a professional with over 15
years experience writing and editing ezines and newsletters,
press releases, website content, sales letters, ads and much
more, and is the author of numerous articles on a variety of
topics.
         Phone: 1-423-692-8761 * Fax: 1-423-692-8762
              103 Fox Road * Knoxville, TN 37922
                 http://www.copelandlane.com
               mailto:dbishop@...

------------------------------------------------------------
Copyright ©1999 Copeland & Lane. All rights reserved
worldwide. Reprint only with express permission from
copyright holder(s). All trademarks are property of their
respective owners. All contents provided as is. No express
or implied income claims made herein.

FOCUS: Do You Suffer From Internet Marketer's Block?/Are You
Hitting the Classifieds?

------------------------------------------------------------
   "Discover How to Triple the Sales Power of your Website"
        ==============================================
              ** FREE Website Guestbooks & Forms
         ** FREE Autoresponders & Follow-Up Messaging
                  ** FREE Email Broadcasting

         "Technology Breakthrough -- Everything works
               behind-the-scenes of your site"

                  http://www.activelists.com

------------------------------------------------------------
               WELCOME to All-Business Ezine™!
                       ISSN: 1525-6618
    To subscribe mailto:all-business-subscribe@onelist.com
  To unsubscribe mailto:all-business-unsubscribe@onelist.com

Our subscription base is growing rapidly. Please help us
grow by sending this ezine to at least one other person. We
appreciate your help!

------------------------------------------------------------
THIS ISSUE OF ALL-BUSINESS CONTAINS:

* THE PROFITSTREAM STRATEGY: DO YOU SUFFER FROM INTERNET
MARKETER'S BLOCK?
by J. Nicholas Schmidt

* ARE YOU HITTING THE CLASSIFIEDS?
by David Seitz

* THOUGHT YOU'D LIKE TO KNOW

* CLASSIFIED ADS
Thanks for supporting our advertisers! They keep
All-Business FREE!

------------------------------------------------------------
BE A NAME DROPPER! Would you like to earn some extra cash?
You Can! Just refer a new client to Copeland & Lane. Refer
your friends, clients, business associates - anyone you know
who needs a professional writer, editor or desktop publisher
- to Copeland & Lane. If they hire us, you will earn 25
PERCENT of their first paid job! It's a no-lose situation.
So, tell everyone you know about Copeland & Lane, and be
sure they drop YOUR name when they contact us.
   423-692-8761
   http://www.copelandlane.com
   mailto:refer@...

------------------------------------------------------------
THE PROFITSTREAM STRATEGY: DO YOU SUFFER FROM INTERNET
MARKETER'S BLOCK?
by J. Nicholas Schmidt

This article is about what I call "Internet Marketer's
Block"... a disease that thousands of businesses worldwide
suffer from... It manifests itself as the inability to make
money on the 'Net... not because the right tools are missing
(they are readily available from vendors such as
Profitstream Corp.)... but because of a mix of
misconceptions, myths, and misunderstandings about Internet
marketing.

------------------------------------------------------------
Misconception #1: As soon as you open your website, orders
will start pouring in automatically.
------------------------------------------------------------

This -- the most widely held misconception among Internet
entrepreneurs -- is also the most dangerous, the most tragic
one. Every year, thousands of businesses approach Internet
marketing in exactly this way: "Let's see what the web can
do for us," they seem to say. "Why don't we get one of those
websites and see what happens?"

Many months (and often many thousands of dollars) later, the
website goes online. By then, the entrepreneur behind the
project has invested considerable amounts of emotional
energy into the project. The site reflects his personality,
his likes and dislikes, his dreams... in short: His view of
how the world should be, if he could just play God for a
day. He builds his own fantasia.

"People must love what I have built here," the entrepreneur
tells himself. "After all, I'm a smart guy, a nice guy, and
I'm really easy to deal with. I'm a professional. I went to
the best schools. And now I'm open for business on the
Internet! This is going to be great!"

OH HOW BIG the disappointment will be on opening day! The
entrepreneur threw a party on the web and nobody showed up!
The balloons, the pony rides, everything was in place...
just where were the guests? Where were the buyers?

Okay, so the pony ride part was not meant literally... but
does it help you envision the emotional state of our poor
Internet entrepreneur? Chances are, YOU have been there...
you have invested considerably into your website... but
virtually nobody showed up... and chances are, virtually
nobody volunteered their money for your fabulous,
extraordinary, brilliant product, either!

THE RESULT OF THIS TRAUMA? Internet Marketer's Block!
Immediately, negative messages begin shooting through our
poor Internet entrepreneur's mind:

"Maybe Internet marketing isn't all that it's made out to
be."

"Maybe I'm a failure in marketing. I better stick to my
tried-and-true 'word of mouth' ways to get new clients."

"This Internet marketing thing is all hype."

IS THIS YOU? Read on...

------------------------------------------------------------
Misconception #2: People on the Internet are cheapskates.
------------------------------------------------------------

"We made a few sales, but, really, nobody was willing to pay
us what our products/services are worth. These Internet
people simply have no money!"

Another complaint I hear almost every day! A company opens a
website... the entrepreneur gives away something for free
(which I strongly advise you to do)... she may run an ad, or
she may get free publicity, announcing her free offer to the
world.

As a result, she generates huge amounts of leads... she's
almost overwhelmed by all the email addresses, names,
addresses, and phone numbers. It's difficult to manage so
much data!

Enough reason for many to fall in a state of paralysis right
here. On the surface, the excuse is "I'm overwhelmed. I
can't deal with all these leads coming in at once."

But what the entrepreneur is really saying is, "I'm
disappointed that all these people seem to only want my free
stuff. At least one or two of them should have BOUGHT
something, right? Really, I think the Internet is just full
of freebie seekers -- people who cannot really afford my
products or services. Hence, Internet marketing is a
pointless waste of time."

Add to this the sudden exposure that our entrepreneur gets
to a diverse crowd of hundreds, often thousands of people...
people with backgrounds that couldn't be more different from
hers!

* They have different ways of expressing themselves;

* They don't necessarily have high-flying titles and
credentials;

* Their email addresses often end in juno.com, hotmail.com,
or yahoo.com, which indicates that their email accounts are
free.

IS IT ANY WONDER that our entrepreneur is afraid that her
newly generated leads are worthless... that all of these
prospects are just a bunch of hopeless freebie seekers...
people who will gladly take her up on her free offer, but
simply have no money to ever really afford her products or
services?

And her initial Internet marketing efforts seem to confirm
it! She sold a few low-priced items, but the big gold rush
still did not happen. Discouraged, she is close to giving
up!

IS THIS YOU?

Let's deal with both problems at the same time:

------------------------------------------------------------
KEY POINT: Internet marketing is NOT a get-rich-quick
scheme. If you expect to generate substantial money simply
by creating a website (and not promoting it), or if you
expect to sell high-ticket items without constant, focused
marketing, you simply expect too much and MUST be
disappointed!
------------------------------------------------------------

That's why so many people give up on Internet marketing...
often when the breakthrough would have just been around the
corner!

GET USED TO IT: When you are new to the web, nobody knows
you. How, then, can you expect people to show up at your new
site?

------------------------------------------------------------
KEY POINT: If your site is being ignored, be assured that
you are not being singled out. Don't pay attention to the
stories of overnight web riches. They are mostly lies.
------------------------------------------------------------

Again:

* Nobody knows who you are. How could they?

* Nobody knows your URL... unless you tell them!

* Nobody has a reason to trust you. Why should they?

* Nobody has a reason to VALUE what you offer. Why should
they, having never met you, and having nothing, if anything,
about you?

I KNOW, I DO REPEAT THIS VERY OFTEN. Yet almost just as
often, these words seem to go in one ear and out the other.
It seems easier for many Internet entrepreneurs to give way
to despair than to listen to, and act on, sound advice.

So I say it again: If you do not take ACTION to promote your
site, you will not get ezine subscribers. And if you do not
get ezine subscribers, you will not make sales.

WHAT'S THE SOLUTION? Focus on just on one thing: Getting
ezine subscribers. Do whatever it takes to get more
subscribers every day. Advertise. Give away a freebie. Joint
venture with others. Whatever route you take, just forget
about making money for the first few weeks. Just focus on
one thing ONLY: Increasing your ezine subscriber base!

Nothing else matters at first. And even later, it has to be
a constant "background" activity of yours. Ask yourself,
what have I done today to increase my ezine subscriber base?
If your answer is, "I don't know," go back to the drawing
board. THAT'S where your Internet marketing problem is.

Then, stop worrying about the "quality" of the prospects you
get through your promotional activities.

------------------------------------------------------------
KEY POINT: Worrying too much, and not taking action, is a
major cause of Internet Marketer's Block.
------------------------------------------------------------

Let me assure you, if you run an offline promotion following
my advice, you will attract many, many new ezine
subscribers. Many of them will be people who come from a
completely different background than yours.

* They might not appear to have your oh-so-high "level of
education,"

* They might not appear to be in "high places" or "have a
lot of buying power."

* They might even have a free email account at Hotmail or
Juno!

------------------------------------------------------------
KEY POINT: Don't jump to a judgment about them just now!
------------------------------------------------------------

How in the world can you judge whether or not these
prospects will or will not be able to afford your products
and services? I tell you how:

------------------------------------------------------------
KEY POINT: After you have used your ezine to...
1.) establish why your product/service is so much better;
2.) repeated this message often enough;
3.) brought a special, limited offer to your prospects'
attention.
------------------------------------------------------------

Only then can you make a fair assessment of what the leads
that you generated through your promotional activities are
worth!

Behind that America Online address might be an executive who
simply likes the ease of use of AOL for home Internet access
-- does that mean he's a lower quality prospect than someone
whose email address is jondoe@... (if you
sell to corporations)? Absolutely not!

Vice versa, if you sell to home computer users, is that
"corporate" or ".edu" address worthless? You can't tell!

And it doesn't matter, either, because on the Internet,
follow-up to anyone is free.

------------------------------------------------------------
KEY POINT: You can't judge a prospect by his email address!
------------------------------------------------------------

Let me tell you this: People HAVE money.

Let me repeat: People HAVE money.

That includes private citizens. Companies. Everybody.

People just CHOOSE to spend their income on other products
and services right now. On stereo equipment. On doctors,
lawyers, accountants. On sports. On fashion items. On
gimmicks. On entertainment. On machinery. On services. On
rent. On useful stuff. On useless stuff. Either way, it's
stuff that they highly value.

Because the marketers who sell this stuff have built that
value in your prospect's perception.

How, then, are YOU, the newcomer, expected to make high-
ticket sales the first day you're open for business on the
Internet? Without having built VALUE, VALUE, VALUE, first?

------------------------------------------------------------
KEY POINT: Marketing adds value to your product.
------------------------------------------------------------

In your Internet marketing, you must make a compelling case
as to WHY it is so much more reasonable, makes so much more
sense for your audience to spend money on YOUR products and
services. As opposed to all the other options on which to
spend income. That's what all the other marketers do. That's
why THEY get a large piece of your prospects' income pie.
And YOU only get a small one.

And if your products and services cost more than what your
competitors offer, then you have to demonstrate WHY your
items are worth it!

Have you done this before you have given up on your Internet
marketing? Have you truly tried to establish the VALUE of
your product?

Or have you just made a weak attempt at "presenting" what
you have, in the most generic and unspecific terms, not
trying to build a case for WHY what you have is so much more
desirable? So much more desirable, in fact, that your
prospects are willing to redirect some of their income into
YOUR pocket... instead of the pockets of other marketers!

------------------------------------------------------------
KEY POINT: If you want to sell something highly priced on
the Internet, you must take the time and effort to build a
compelling case as to WHY your products or services are
worth it. Do that, and your prospects will gladly pay what
your products or services are worth.
------------------------------------------------------------

Remember: People have money. They just spend it on other
marketers' product and services. For most Americans and
American companies, there's nothing left at the end of the
month (or the fiscal year). So the money has to go
somewhere, right? Don't believe for a minute that people
don't have money.

To build value, you must understand the difference between
presenting and selling.

------------------------------------------------------------
KEY POINT: Presenting is not selling.
------------------------------------------------------------

Here's what I mean:

Just stating, "We have widgets. They cost $100 a piece."

That's not selling. That's presenting.

Instead, say:

"Granted, our widgets are a little more expensive. But
thousands of customers tell us that they achieve three times
the results with our widgets -- compared to other companies'
widgets. And if you buy them by Monday, you even get $10
off."

That's selling.

Keep selling long enough, and it will "sink in."

All of a sudden, people (including companies, which are run
by people) will "find" the money to pay you for your premium
product or service. It is inevitable. Even on the Internet!

And where do they "find" the money to pay you? In the budget
for all the other useful or nonsensical things they used to
spend money on - before you came along!

Does this work? I guarantee it!

Does this take some self-confidence and persistence?

Absolutely! Do not give up before you have made your case
completely. Before you have built value. Before you have
repeated your message often enough.

See, there's really no reason for having Internet Marketer's
Block. If you have something that can fulfill a PRESSING
NEED... and it's not a mega seller on the first day.... keep
marketing. On the Internet, via email, it's free.

Keep doing this and you're unstoppable. Or give up too
quickly, and keep looking for "get rich quick."

... and don't forget our special offer!

PLUS: WANT TO OPEN A WEB-BASED BUSINESS? Might as well get
started with 1,000,000 potential prospects, right? Now you
can have a THEME SUPERSTORE e-commerce package *AND* this
massive advertising campaign IN ONE... at no extra charge.
For the full deal: <a
href="http://www.profitstream.com/ps.dll?a=db9763">
http://www.profitstream.com/ps.dll?a=db9763 </a>

------------------------------------------------------------
Copyright ©1999 Profitstream Corp. All rights reserved
worldwide. Reprint only with express permission from
copyright holder. All contents provided as is. No express or
implied income claims made herein.

------------------------------------------------------------
Find links to writer's markets, contests, free articles,
ezine content, books and products for writers. Don't say
you're a writer... make real money online and offline with
your writing. WriteBusiness http://www.writebusiness.com

------------------------------------------------------------
ARE YOU HITTING THE CLASSIFIEDS?
by David Seitz

If you're like me, you can't stand the repetitiveness
involved in posting to online classifieds. When it comes
right down to it, no matter how you look at it, there is no
real winning  solution to this problem. There are a few
software utilities you can use to help ease the burden, but
there is no total solution. However, in the time I have been
online, I have experimented with most of the classified
systems out there and have found ten to be top producers for
my adverts. When you find a set that works, it will save you
countless hours of messing around with the minor
classifieds.

I suggest you make it a point to visit each of these
classified sites each week to update your ads. Updating your
ads will ensure they are moved to the top of the listings
again, especially for Yahoo's classifieds. You can log in
with a member name and password for most classified sites to
update your ads. One trick many marketers use is to delete
all ads and resubmit every week. This alone can draw steady
new leads to you for as long as you employ the technique.
The key is to stick with the schedule and keep posting each
and every week.

My top producers:

The ZAP Directory
http://www.linkmedia.com/inetexch/nowhoo/nowhoo.cgi

Yahoo Classifieds
http://classifieds.yahoo.com/

1AmericaMall
http://www.1second.com/freead.htm

NetClassifieds
http://www.netclassifieds.com/

Five Star Classified Ads
http://www.5starads.com/

A-Z FREE Classifieds
http://www.freeclassifieds.com/mailad.htm

Classifinder
http://cf.hansun.com/freepost.html

Business Solutions Classifieds
http://www.bizsol.com/

Best Mall Classified Ads
http://www.bestmall.com/class/submit.html

Classifieds 2000
http://www.classifieds2000.com/

If you post your ads to all of these sites on a regular
basis, you should have a steady stream of inquiries to your
ads. If you have America Online, I suggest trying their
classifieds also, they are not free, but they are
inexpensive and effective!

To help you in your classifieds posting adventure, try these
utilities to cut down on your posting time. I use all three
and have had great results. They save me time, and we all
know time is money!

ClipHound
http://www.frii.com/~afs/cliphound/

Fill Out Manager
http://www.theill.com/fillout/

Short Keys
http://www.shortkeys.com

------------------------------------------------------------
Copyright ©1999 David Seitz. All Rights Reserved.
http://www.associatesearch.com "Home of the Free Helping
Hand Internet Marketing Newsletter" and "The Helping Hand
Marketing Center" full of insider tips to explode your
income! Grab your FREE membership today! Subscribe by:
mailto:subscribe@...

------------------------------------------------------------
THOUGHT YOU'D LIKE TO KNOW...

I recently met a gentleman online, Al Thomas, who has
written a book called "If It Doesn't Go Up, Don't Buy It,"
which will help you "Earn 30 to 50% Annually With Your
Mutual Funds Working Less Than One Hour Per Month." I
believe Al knows what he's talking about. Read the first
chapter of this excellent, and very affordable book online
at http://www.mutualfundmagic.com/ - Tell him Darlene sent
you!

----------

I've recently subscribed to a new ezine that is strictly for
ezine publishers who want to swap ads with other publishers.
All-Business has grown tremendously in just the last week,
thanks to this ezine. Check it out at
http://www.HomeBasedProfit.com/ezineadswap.shtml

----------

Do you have employees? Want to make them happy? Visit
e-Perks from First USA Bank, N.A. e-Perks is an online
service which offers exclusive savings, services and
information for your employees when they visit a website
that you have designed for your company. The service is free
and you can choose from content including:

* Finance
* News
* Travel
* Health and Fitness
* E-commerce
* Shopping
* Visa card at discounted rate
* Frequent travel program

http://www.e-perksbusiness.com/

------------------------------------------------------------
CLASSIFIED ADS

Do Your Press Releases Get Published? Ours do! And we'd like
to help you with yours! Contact us today to see how we can
help. mailto:dbishop@...

   "Discover How to Triple the Sales Power of your Website"
============================================================
** FREE Website Guestbooks & Forms
** FREE Autoresponders & Follow-Up Messaging
** FREE Email Broadcasting
"Technology Breakthrough -- Everything works
behind-the-scenes of your site" http://www.activelists.com

FREE .. "The Writers & Publishers Connection" Newsletter
helps to "bring Writers and Publishers together."  The
content NEEDS of Ezine & Web-zine Publishers are listed, as
well as NEWS about New Articles available from Web Writers!
Make some Connections!  Email us & say "W&P 4 Me" (or
request a sample) <mailto:writers98@...>

PLUS: IF YOU HAD A CHANCE TO GET A PLAIN WEBSITE... OR
AN E-COMMERCE SUPERSTORE WITH A BUILT-IN AD CAMPAIGN to
no less than 1,000,000 potential prospects... which would
you choose? For hundreds, it's clear... they requested
info on our 1,000,000 ad circulation mega offer already.
ARE YOU IN? Here's how to find out what the buzz is about:
Surf over to <a
href="http://www.profitstream.com/ps.dll?a=db9763">
http://www.profitstream.com/ps.dll?a=db9763 </a> Do it now!

ANNOUNCING! Major Network Marketing Breakthrough.
Revolutionary Downline Building System allows you to build a
successful online business in 30 minutes a day. I'll show
you EXACTLY how it works by Pre-Building a downline for YOU!
Check it out: <http://www.freedom2ooo.com/lotto.html>

FREE SFI Affiliate Program + FREE international co-op
advertising program! + FREE Internet Income™ Course - $299
value! <http://www.sixfigureincome.com/free/?66922>

Voted as #1 Home Business TWO YEARS IN A ROW! Why?! NO
SELLING! ABSOLUTELY NO TALKING WITH ANYONE! NO MONTHLY
PURCHASES! You can do this. All you do is advertise an 800#!
It duplicates because it is so simple.
<mailto:information@...> OR VISIT
<http://www.vitaltools.com/topsecrets.html>

Keeping much of your money in your pocket has to be the top
priority for every Business and individual these days.
Delivered twice each month The PennyPincher's Gazette will
provide you with Articles, Classified Ads and Web Sites that
will help you keep more of your money in your pocket.
<http://www.ahi-peripherals.com/ezine.htm>

FREE ezine for those building a home business online, and
with an emphasis on network marketing (MLM). Published every
Friday. Articles of general interest to those building an
online presence. Please visit our What is MLM? website
<http://asktom-naturally.com/what> OR Subscribe via email
<mailto:ultimate@...?subject=Subscribe>

FREE Web Sites for dummies and $20 Cash Over & Over. So
simple even Homer Simpson could set one up. You get 2 MB and
$20 commission on referral sales to our Associate program.
Also enter our contest to win $500,000 Cash!
<http://www.mysiteinc.com/associate/>

Lounge Around The House While This Ad Still Brings In
$200-$300! How to make $200 CASH a day, sitting around the
house in your underwear! To learn how, send a blank email.
<mailto:infonow3@...>

------------------------------------------------------------
Darlene Bishop, Publisher
Over 15 years writing, editing, desktop publishing and
newsletter production experience.
    Phone 423-609-1945
    http://www.copelandlane.com
    mailto:dbishop@...

------------------------------------------------------------
Copyright ©1999 Copeland & Lane. All rights reserved
worldwide. Reprint only with express permission from
copyright holder(s). All trademarks are property of their
respective owners. All contents provided as is. No express
or implied income claims made herein.

FOCUS: For Those Trying to Define The Theme of Their
Website/Guide to Online Press Releases

------------------------------------------------------------
                 VERSION 3.0 NOW AVAILABLE!
The Affiliate Program Software makes running your own
Affiliate Program effortless. Plus, it comes completely
INSTALLED and CUSTOMIZED for you--at a price right for small
budgets!
http://www.theaffiliateprogram.com/cgi-bin/program/banner.cg
i?948

------------------------------------------------------------
               WELCOME to All-Business Ezine™!
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THIS ISSUE OF ALL-BUSINESS CONTAINS:

* THE PROFITSTREAM STRATEGY: FOR THOSE TRYING TO DEFINE THE
THEME OF THEIR WEBSITE
by J. Nicholas Schmidt

* A GUIDE TO ONLINE PRESS RELEASES

* THOUGHT YOU'D LIKE TO KNOW

* CLASSIFIED ADS

------------------------------------------------------------
BE A NAME DROPPER! Would you like to earn some extra cash?
You Can! Just refer a new client to Copeland & Lane. Refer
your friends, clients, business associates - anyone you know
who needs a professional writer, editor or desktop publisher
- to Copeland & Lane. If they hire us, you will earn 25
PERCENT of their first paid job! It's a no-lose situation.
So, tell everyone you know about Copeland & Lane, and be
sure they drop YOUR name when they contact us.
   423-609-1945
   <a href="http://www.copelandlane.com">
   http://www.copelandlane.com </a>
   <a href="mailto:refer@...">
   mailto:refer@... </a>

------------------------------------------------------------
THE PROFITSTREAM STRATEGY: FOR THOSE TRYING TO DEFINE THE
THEME OF THEIR WEBSITE
by J. Nicholas Schmidt

I'M WRITING THIS ISSUE FROM THE TOP OF LATIGO CANYON ROAD in
Malibu, California... using my laptop, enjoying sweeping
views of the Pacific Ocean, the Channel Islands, and the
Santa Monica Mountans... warmed by the rays of the sun... I
lead the lifestyle of the Internet entrepreneur (yes, I'm
online wirelessly using my fabulous Ricochet modem,
http://www.ricochet.net) and I'm enjoying every minute of
it!

I am able to operate my profitable business from anywhere in
the world. If I went to a vacation destination for a week,
you wouldn't notice it. I am largely independent from
offices, constantly ringing phones, tiring neon lights and
the dry, recycled air that is so characteristic for most
air-conditiond business buildings worldwide.

Our contractors work out of their homes, or from wherever
they choose to. We outsource as many of the mundane tasks of
running a business as we can. The goal of a "virtual"
Internet business is NOT to own as much production capital
as possible. The most valuable posession of an
Internet-powered operation like ours is its customers and
prospects -- the RELATIONSHIPS to thousands and thousands of
people worldwide... relationships that we maintain alsmost
exclusively by email!

------------------------------------------------------------
KEY POINT: In an Internet economy, it is no longer
necessary, or advisable, to accumulate "factories" and other
capital resources. Your real assets are your expertise and
your direct, electronic relationships to thousands and
thousands of customers and prospects worldwide.
------------------------------------------------------------

That's why it's so important to no longer see yourself as a
"widget manufacturer" or a provider of just one, narrowly
defined service.

You have to turn from a business trying to occupy "a market"
to a business trying to occupy a social group. Once you have
found the social group you want to serve, pick a Theme that
is central to their lives... and you are close to defining
the ideal Theme for your Internet store.

------------------------------------------------------------
KEY POINT: Try to no longer to occupy a "market for a
certain product or service." Occupy a social group instead.
Occupy it as completely as possible by being available for
group members to solve ANY problem they may have on the way
to accomplishing what they ultimately want.
------------------------------------------------------------

I say "Social Groups" to underscore that your business is
based on interaction with humans -- no longer on producing
(or distributing) widgets. Humans, and your electronic
relationship to them, are your real assets. Products and
services come and go, but your customers keep having the
same problems:

Had the railroad industry defined itself as "helping
travelers get to their destination" -- as opposed to
"running trains" -- they wouldn't have been largely replaced
by airplanes.

Your Internet business grows to the degree that you find
PEOPLE who are loyal to you, like your approach, and, most
importantly, have the ULTIMATE WANT that you can help them
achieve.

What is the ULTIMATE WANT?

------------------------------------------------------------
KEY POINT: People always buy things to achieve an Ultimate
Want.
------------------------------------------------------------

Why do we purchase products and services?

* to gain social status

* to be respected

* to be loved

* to be liked

* to be healthy

* to get rid of financial worries

* to be entertained

* to escape from problems

* to satisfy our physical needs

* to achieve happiness

------------------------------------------------------------
KEY POINT: People buy happiness.
------------------------------------------------------------

That's what it all comes down to -- but selling happiness is
not specific enough to really define what your Theme Store
should be about. If you just promised "Happiness for sale
here" -- what would you sell? There are so many roads to
happiness! And everyone defines happiness differently!

------------------------------------------------------------
KEY POINT: Your customers achieve happiness in stages.
------------------------------------------------------------

Your product, your service, always helps your customer move
from the relatively unhappy position they are in now, to a
relatively more happy position tomorrow.

This path from today's situation A to tomorrow's situation B
in your prospects' lives is the Theme of your Internet
store.

Ask yourself... "What can I do, with my unique set of
strengths, products, or services, to help my prospects move
one step away from today's unsatisfactory situation A... and
one step closer to tomorrow's situation of more complete
happiness, B?"

Assume your target group consists of women. And, assume
further, that your prospect's Ultimate Want is to think of
herself as beautiful.

Then your Theme Store must solve ONE PRESSING PROBLEM AFTER
THE OTHER that a woman may have between perceiving herself
as unattractive (today's situation)... and perceiving
herself as beautiful (tomorrow's situation of more complete
happiness.)

Transfer this example to YOUR preferred target group.. and
your unique expertise in your industry, and the Path of
Pressing Problems that your website should offer solutions
to is completely clear.

Again, the formula for finding the right Theme is:

1. Whom would you like to serve? Doctors? Office Managers?
The Automobile Industry? Stay-at-Home Moms?

Tip: Choose people who are LIKE you, people whose problems
you KNOW.

2. Within this Target Group, what is the most prevalent
Ultimate Want?

Assuming you choose doctors as your market, you may find out
that a doctor's biggest problem today is filling his
practice with enough new patients to accomplish his lofty
income goals.

Combine both (1) the Target Group and (2) their Ultimate
Want and you have the Theme:

"This website helps you, the medical practitioner, market
yourself more effectively so you can achieve the income
goals you desire."

Since this Target Group is realtively small (in terms of
absolute numbers), but has a high-income, your site should
sell HIGHLY PRICED products and services:

- Books ($50 - $100 each)

- Audio tapes ($35 - $50)

- Videos ($50 - $100)

- Teleclass Training ($50 per person, per conference call)

- Seminars ($500 - $3,000 a seat)

- Courses ($1,000 - $3,000)

- Registration in a physician's database on the 'Net
($100/month)

- Consulting services ($250 per hour)

See how each solution builds on top of the other? See how
they help your doctors move from an empty waiting room
(situation A) to a full waiting room (situation B --
substantially closer to financial security)?

------------------------------------------------------------
KEY POINT: Arrange your Theme Store along the path of
Pressing Problems between relative unhappiness and relative
happiness of your prospect. Then keep selling them one
solution after the other.
------------------------------------------------------------

Obviously, this requires a RANGE of skills, of products, of
services. You have to become the conductor of an entire
concerto of solutions. One product alone is never enough!

Once you are willing to provide a RANGE of products and
services, making money is merely an exercise in bringing one
solution after the other to the attention of your prospect
list (through your listserver), and making a compelling case
as to why this solution helps them achieve their Ultimate
Want. Very mechanical. No magic involved here.

------------------------------------------------------------
KEY POINT: Once you have built a certain prospect list and
have as many of the Seven Profitstreams in place as
possible, you merely need to fill this pipeline with new
products and services to achieve predictable income from
your Internet Theme Store.
------------------------------------------------------------

In other words, your attention is always divided between:

* increasing your prospect universe by acquiring new ezine
subscribers;

and:

* adding new products and services to your line, each
designed to bring your prospects closer to happiness the way
they define it.

Easy, isn't it?

Your Internet business is completely centered around the
client. Not unlike a supermarket, your client can mix and
match, build the solution he wants. That's why the fourth
Profitstream is a shopping cart system! It's not only a
compelling metaphor... it's literally necessary to provide a
range of solutions on the Internet in form of a self-serve
website.

------------------------------------------------------------
KEY POINT: In an Internet business, only the range of wants
that the CLIENT has is important -- not what you like to do
most.
------------------------------------------------------------

This is, of course, a point that is not so easy to swallow
for some. Many, many clients come to me and tell me that
they really define themselves as a "consultant." Or a
"designer." Or a "coach." Or an "author." In short: They
define themselves as a "widget specialist."

Such labeling is perfect for the 9 to 5 world of corporate
employment. Our resumes designate us as the perfect worker
bee for a specialized job. The more we specialize in one
craft, one talent, the more acknowledgement we get: "She's
so great at this. What talent!" Until we completely lose
sight of why we are doing what we are doing.

Even successful entrepreneurs cannot find it in their hearts
to redefine themselves... to reinvent themslves... and to
perceive themselves as what they really are: Problem solvers
who help clients achieve Ultimate Wants... and not "widget
specialists."

Netscape's founder, Marc Andreesen, continued to define
himself as an engineer (programmer), not as an entrepreuner,
even after his company went public. Not surprisingly, he
became simply a spokesperson and minority shareholder in his
own company (albeit a wealthy one). Managers with a broader
view are now running the company he started.

This development is very typical for companies founded by
engineers. It shows how important it is to keep the
customer's BROAD range of wants and needs in focus, instead
of becoming better and better at a technical skill.

The only skill you can NEVER be too good at is marketing
strategy, which is, of course, the art of seeing the full
range of customer needs earlier and more clearly than the
customer could ever see them for himself.

------------------------------------------------------------
KEY POINT: As an Internet entrepreneur, you can no longer
define yourself as the technician you once were.
------------------------------------------------------------

If you still live with self-imposed dogmas such as "I am an
engineer," or "I am a designer," get over it. A Theme Store
will bring you in touch with so many thousands of prospects,
and will overwhelm you with so much business, that you have
no choice but to REPACKAGE the expertise you have acquired.
You can do so in the form of:

* books

* software

* courses

* tapes and videos

* seminars

* turnkey packages

* do-it-yourself kits

* reseller kits

* business opportunity/franchise systems

Don't worry, you will still be able to practice your beloved
craft for an exorbitant hourly fee when the mood strikes
you... or when you retire and sell your Internet Theme Store
altogether!

In the meantime, operating your Theme Store means spending
the bulk of your time developing smart ways to generate new
ezine subscribers... and to market to these subscribers an
ever-growing range of products.

This necessarily means that, after a while, you will no
longer have time to do it all yourself. Hence, the
repackaging of your expertise. As the range of your products
and services broadens, you'll need to bring in other
professionals whose services you resell. And you'll need to
bring in products developed by others.

Which brings us back to the beginning of this article. If
you follow my blueprint for business success on the
Internet, you will find yourself delegating more and more.

You'll deliver more and more turnkey solutions, instead of
customized services. And you'll resell other people's
products and services if what your Target Group wants next
is outside your area of expertise. And it's a good idea to
do so.

Real money is made by developing a SYSTEM, and then
duplicating this SYSTEM endlessly without your personal
involvement in every transaction. If you set up such a
system -- in form of a Theme Store on the Internet -- you,
too, will soon find yourself able to spend time on a
mountaintop overlooking the ocean, thinking about what your
business should sell next... and next... and next...

... and don't forget our special offer!

PLUS: WANT TO OPEN A WEB-BASED BUSINESS? Might as well get
started with 1,000,000 potential prospects, right? Now you
can have a THEME SUPERSTORE e-commerce package *AND* this
massive advertising campaign IN ONE... at no extra charge.
For the full deal: <a
href="http://www.profitstream.com/ps.dll?a=db9763">
http://www.profitstream.com/ps.dll?a=db9763 </a>

------------------------------------------------------------
Copyright ©1999 Profitstream Corp. All rights reserved
worldwide. Reprint only with express permission from
copyright holder. All contents provided as is. No express or
implied income claims made herein.

------------------------------------------------------------
A GUIDE TO ONLINE PRESS RELEASES

A press release can be a powerful marketing tool. As an
effective promotional tool, media coverage is better than
advertising, because your information is presented as news.
Using the Interned to distribute your press releases results
in faster communication to the media and with your target
audience. The Interned can open up new channels of direct
communication between you and the media.

All forms of media, including radio, television, newspapers
and magazines, need a steady stream of stories to present to
their audience of readers, listeners and viewers. Some
statistics indicate that over 60% of news comes from outside
news sources such as press releases. How do you tap into
this wealth of free publicity? Send press releases to the
media on a regular basis.

WHEN TO USE A PRESS RELEASE

Editors are always looking for interesting stories. Your
press release must contain enough news to capture the
attention of an editor or it will wind up in the trashcan.
Before you send a press release, ask yourself these
questions:

1. Is there something special about this press release that
will catch the attention of the media?

2. Is the content worthy of notice?

The purpose of a press release is to get your company
information in front of the media. Distributing a press
release is no guarantee that the media will use your
release.

How to Write a Press Release

Get to the point right away. The first paragraph should
answer the questions Who? What? Where? When? and Why? Media
folks get hundreds of press releases every day. The first
paragraph should inform them of the purpose of the press
release. Your job is to make yours stand out from the rest.

PRESS RELEASE GUIDELINES

1. Use the headline to tell the reader why this news is
important. The headline determines whether the reader will
continue to read the rest of the press release. The headline
should be short and catchy and written in all capital
letters. Use a sub-headline to support the headline.

2. Write clearly and concisely, and limit the use of
industry jargon. Use short paragraphs with simple and direct
sentences. Put the most important information at the
beginning of the article. A press release is written in an
inverted triangle style. The most important information
comes first. Editors cut from the bottom when an article
does not fit in the space allocated.

3. Answer the questions Who? What? Where? When and Why? in
the first paragraph. The introductory paragraph should open
with the location from where the release is distributed and
the release distribution date.

4. If you don't feel competent to write your press release,
hire a professional. Copeland & Lane is one company who
offers press release writing. For a nominal fee of $100 per
release, you can have your release written, edited,
proofread, and submitted to a number of online sources.
That's MUCH less expensive than the same service elsewhere.

FORMAT FOR EMAIL PRESS RELEASES

When sending an email press release, keep the format simple
and basic. Use a standard 10-point Courier font and keep the
width of each line of the message to less than 65
characters.

Use a short, catchy phrase in the subject line. If you want
the editor open it and read, it your first job is to get the
editor to open it.

NEVER send an email press release as an attachment file.

   -> The editor might not have the program you use to create
   the file and will be unable to read it.

   -> Viruses are commonly transferred through attached
   files. Many editors will not open attached files.

   -> It makes more work for the editor. If the editor opens
   the file, make sure your press release is the first thing
   she sees.

   -> Use the same fundamental elements of a regular press
   release. Be sure to include your URL and email address.
   When using your URL use the "http://" prefix to convert it
   to a hyperlink.

To further enhance your relationship with the press, develop
an online pressroom. Keep copies of your print press kit
materials online so that journalists interested in you or
your company can access your press kit immediately. More
mainstream media are looking at websites for story ideas.
Your online pressroom can also reduce printing and mailing
costs.

What's the secret to getting media coverage? Supply the news
stories the media needs in an interesting and newsworthy
manner.

------------------------------------------------------------
E - Z i n e Z  N e w s  W i r e
------------------------------------------------------------
Providing FREE Content for your E-Zine or Website. Delivered
to you fresh each and every Wednesday morning. Put SUBSCRIBE
in the BODY of an email to mailto:ezwire@...
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------------------------------------------------------------
THOUGHT YOU'D LIKE TO KNOW...

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----------

ConsumersGuide.org Offers Early Warning: A Guide to School
Safety

August 12, 1999 (INB) -- A special report on school safety
is now available at <http://www.consumersguide.org>. This
report is beneficial not only for teachers and
administrators; it includes tips for parents and students.
According to Michael E. Smith, Public Information Officer
for ConsumersGuide.org, "Although this report was written
for school safety, many of the same principles apply to
workplace safety, as well safety in general. This report
offers helpful information for everyone." The school safety
guide is based on the work of an independent panel of
experts in the fields of education, law enforcement, and
mental health.

------------------------------------------------------------
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Darlene Bishop, Publisher
Over 15 years writing, editing, desktop publishing and
newsletter production experience.
    Phone 423-609-1945
    http://www.copelandlane.com
    mailto:dbishop@...

------------------------------------------------------------
Copyright ©1999 Copeland & Lane. All rights reserved
worldwide. Reprint only with express permission from
copyright holder(s). All trademarks are property of their
respective owners. All contents provided as is. No express
or implied income claims made herein.

FOCUS: Success Is Like An Autocross/The Profitstream
Strategy

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------------------------------------------------------------
THIS ISSUE OF ALL-BUSINESS CONTAINS:

* THE PROFITSTREAM STRATEGY: THE NAPKIN PLAN: WHAT TO PUT ON
THE SHELVES OF YOUR THEME STORE... WITHOUT OVER-PLANNING AND
OVER-DEVELOPING, AND NEVER GETTING ANYWHERE
by J. Nicholas Schmidt

* SUCCESS IS LIKE AN AUTOCROSS
By Judy Meininger

* THOUGHT YOU'D LIKE TO KNOW

* CLASSIFIED ADS

------------------------------------------------------------
BE A NAME DROPPER! Would you like to earn some extra cash?
You Can! Just refer a new client to Copeland & Lane. Refer
your friends, clients, business associates - anyone you know
who needs a professional writer, editor or desktop publisher
- to Copeland & Lane. If they hire us, you will earn 25
PERCENT of their first paid job! It's a no-lose situation.
So, tell everyone you know about Copeland & Lane, and be
sure they drop YOUR name when they contact us.
   423-609-1945
   <a href="http://www.copelandlane.com">
   http://www.copelandlane.com </a>
   <a href="mailto:refer@...">
   mailto:refer@... </a>

------------------------------------------------------------
THE PROFITSTREAM STRATEGY: THE NAPKIN PLAN: WHAT TO PUT ON
THE SHELVES OF YOUR THEME STORE... WITHOUT OVER-PLANNING AND
OVER-DEVELOPING, AND NEVER GETTING ANYWHERE
by J. Nicholas Schmidt

A GNAWING QUESTION for many Daily Profitstream readers is,
"What should I sell on my website? Should I go and start on
the web now, even though I don't have a fully developed set
of products and services yet?"

The answer is, yes and no.

When we started out, we didn't have our full line of
products developed yet. In fact, most of our products and
services are still in development today.

And it will always be so. You have only seen the tip of the
iceberg... we will introduce dozens of new Internet
marketing products and services in the next 18 months...
products built around our Theme... "What it REALLY takes to
make money on the Internet."

But before we started... did we sit down in a room and plan
out every single product and service in advance? Did we
follow the commonly heard advice of "writing a detailed
business plan"... advice that all of us get slapped with,
left and right, almost every day?

No, we didn't.

We made a Napkin Plan.

That's all we needed.

Why?

Because a Theme Store needs just one thing to survive and
thrive: Focus on a set of potential customers. A Target
Group. All other decisions are almost secondary.

Let me explain.

On the Internet, it is difficult to know in advance which
offers or appeals will pull in the greatest response.

Unless you've had extensive experience in your industry AND
on the Internet, you have to use your Theme Store to TEST
IT.

And how do you test it?

By running such offers, products and services by your target
audience... in your ezine, in your special reports!

------------------------------------------------------------
KEY POINT: A Theme Store is as much a testing device as it
is a selling device.
------------------------------------------------------------

Many people in the "Business Plan" camp will cringe now.

But the growth path of a business... including its line of
products and services... cannot be completely predicted in
advance. Too many businesses fail, not because of too little
planning... but because of OVER PLANNING in the wrong
direction... without the necessary reality checks.

This is, again, typical for venture capital founded
start-ups, especially web start-ups. Often backed by
millions of dollars, the principals live in a "reality
distortion field"... developing "their" dream products...
products that can often be sold only in a dream world.

Here are some signs of trouble:

* They give their products esoteric names that nobody
understands. (There is really an Internet product called
"e-go." Can you tell intuitively what it is?)

* They over-develop. Millions of dollars are sunk into
development of products and services that nobody wants (or
too few people want them to warrant the effort). A little
testing could have prevented a disaster.

* These entrepreneurs dawdle. As long as investment capital
is flowing, the principals don't feel the pressure of the
street... the pressure to turn a profit... the pressure to
make MONEY on the Internet.

Under these conditions, how much is the most elaborate and
detailed business plan worth? Not much.

------------------------------------------------------------
KEY POINT: The Profitstream Strategy is different! It
postulates that you build your Internet business around a
complete Theme, as opposed to the always faddish and easily
commoditized "brand" or "product"-centric strategy.
------------------------------------------------------------

The result: As long as you identify a Target Group, a group
of people who have a common Ultimate Want (also: Constant or
Long-Term Want)... as long as you focus on this Target
Group... and give them one product after another... one
service after another... to solve their CHAIN of problems:

* You are always ADDING to the value of your business...
measured in the size of your LIST of ezine subscribers.

* You are always developing and testing MULTIPLE products,
services, or offers at the same time. On the Internet, such
test results are back within MINUTES... but you need the
list of subscribers first.

* You are never, never, never in danger of being put out of
business by a competitor... because you are not REALLY in
the business of selling products and services (which are
often commodities)... but you are building and nurturing
RELATIONSHIPS.

------------------------------------------------------------
KEY POINT: The products on the shelves of a Theme Store are
not central and cannot -- need not! -- always be thought
through in advance. They can be taken off the shelves, or
modified, or replaced at any time. Much more important than
products/services is the RELATIONSHIP to your prospect base.
------------------------------------------------------------

See, your relationship to each ezine subscriber is a
personal one-on-one relationship.

I am communicating to you, personally, right now.

Through email, which is a very intimate medium.

It can even be very intrusive.

Much more intrusive than, say, postal mail, which you can
toss out so easily.

And that's what makes email so effective as a relationship
(and hence selling) medium.

And that's what makes your Theme Store so competition proof.

------------------------------------------------------------
KEY POINT: The only way that a competitor could put you out
of business is by building the EXACT SAME relationship to
your already existing ezine subscriber base. "Stealing"
intact relationships from you is virtually impossible.
------------------------------------------------------------

Your ezine will always reflect your personal style. Your
Theme will always be slightly different from what the next
business is doing.

For instance, if you sell Theme Store sites (within the
framework of our dealership program), I guarantee you will
find a different way to your customer's heart than any other
Profitstream dealer.

And you should.

Here, then, is the Napkin Plan for YOUR Theme Store -- and
you really don't need anything more to get started:

------------------------------------------------------------
KEY POINT: Perfectionism is not necessary when implementing
the Profitstream (Theme Store) Strategy. Perfectionism could
actually hurt you.
------------------------------------------------------------

Start by choosing a Theme!

Again, you need to find the overlap between a Target Group,
their Ultimate Want (their growth or success goal), and your
unique set of passions and strengths.

* WHOM do you want to serve? If you go for our dealership,
WHOM would you like to sell our lucrative Internet services
to? Do you now of vehicles (media) to get through to these
people? If so, you have a winning Target Group!

* WHAT do they want to accomplish? Not today, not tomorrow,
but CONSTANTLY? Why would they come back to your Theme Store
EVERY SINGLE DAY? (Remember, making money is a function of
time!)

* NOW Enter the Informed Guess.

The Informed Guess is the planning device of choice for the
Internet entrepreneur.

Make your Informed Guess as to what your audience would
PROBABLY want to buy, on the way to achieving their ultimate
success goal.

Are there enough of these people with Internet access? Do
they possibly have the money to buy it? (People have more
money than you think.)

IF SO, go for it!

This is the moment that you need to set up your website...
and start building your ezine list. Not a minute later!

You will want to define the Theme... and make an informed
guess about your future line of products or services.

Then get started immediately.

Why?

Because you need your list to TEST whether or not your
product or service ideas will fly.

Nobody can tell in advance.

All you can do is try.

------------------------------------------------------------
KEY POINT: You cannot possibly "think" your way to riches.
You can only "play ball" with your Target Group... and score
more and more points as you learn more and more about them.
------------------------------------------------------------

First, the ball is in your court. Give away something on
your site. In exchange, ask for their email address and
subscribe them to your ezine. Do this for a few weeks until
you have at least a few hundred subscribers.

Then you send your first issue. When it arrives, the ball's
in their court. Will they unsubscribe? Will they stay? Some
will not remember they signed up for your ezine... and some
of these will send you rude letters. But most stay. Because
they've been waiting for your premiere issue.

Now the ball's back in your court. Throw an offer back.
Announce a special report... as a test if there's demand for
a certain type of product or solution. If you get a lot of
response, develop the product, or arrange dealer discounts
so you can re-sell it.

And what if the offer is a dog?

What have you lost?

Certainly not millions like our venture funded friends!

------------------------------------------------------------
KEY POINT: Your own growth path (represented by your best
selling products and services) is not set in cement. It
cannot be determined completely in advance. Nobody but you
can define it. It's the product and result of your
interaction with your customer base.
------------------------------------------------------------

Get the idea?

Just one thing stays constant... just one thing will never
change in your Theme Store: Your "ownership" of a Target
Group... your relationship to thousands and thousands of
people.

It is due to this relationship that your Theme Store can
never "flop." You need never, ever be in fear of "starving"
again. As long as you are in touch with thousands... and
stay in touch with their wants... in a reasonably organized
fashion... you can ALWAYS count on a healthy monthly income.

* Need a few thousand more this month? Run a special,
irresistible offer!

* Want to activate the low income group among your ezine
subscribers? Bring some new, low cost products to their
attention!

The Theme Store is a pipeline of wealth... and all you need
to do is fill it with products or services that help your
audience achieve what THEY want.

It's easy. It really is.

Let me train you.

For instance, as an Authorized Profitstream dealer, you get:

* a site with the same technology that we are using to make
NEARLY $1,000,000/year on the 'Net now;

* a site that re-sells our lucrative Internet products and
services... you need not even worry about finding or
developing your own products or services;

* my constant stream of Internet articles that you can base
your ezine on, immediately!

* archived articles from past issues of the Daily
Profitstream that you may have missed;

* consulting and mentoring directly from me - 120 minutes of
direct one-on-one help are included in every package. I
personally see to it that you get your money making web
empire off the ground fast.

But that's not all.

The real reason for the success of our dealership
opportunity is, simply put, that becoming a Profitstream
Authorized Dealer is like getting a one-year INTENSIVE
course in Internet marketing FREE!

Once you're a dealer, I will literally BOMBARD you with
insider tips on:

* How to fill your ezine list with the exact prospects you
want: Well grounded, smart business people who can AFFORD to
buy an Internet solution for their business, if you just
show them how it fits into their life.

* What to do EVERY DAY to keep the sales momentum going.

* How to generate INCOME at will.

* Which Internet promotional vehicles work... and which ones
are useless.

* Where to advertise, and how... down to artwork and ad
copy, everything's prepared for you!

This is a lucrative business opportunity, that should be
selling for $10,000 or even $20,000! Take advantage of it
now by visiting:

<a href="http://www.profitstream.comps.dll?a=db9763">
http://www.profitstream.comps.dll?a=db9763 </a>

... and don't forget our special offer!

PLUS: WANT TO OPEN A WEB-BASED BUSINESS? Might as well get
started with 1,000,000 potential prospects, right? Now you
can have a THEME SUPERSTORE e-commerce package *AND* this
massive advertising campaign IN ONE... at no extra charge.
For the full deal: <a
href="http://www.profitstream.comps.dll?a=db9763">
http://www.profitstream.comps.dll?a=db9763 </a>

------------------------------------------------------------
Copyright ©1999 Profitstream Corp. All rights reserved
worldwide. Reprint only with express permission from
copyright holder. All contents provided as is. No express or
implied income claims made herein.

------------------------------------------------------------
SUCCESS IS LIKE AN AUTOCROSS
By Judy Meininger

Autocross is a high performance driving competition,
sponsored by the Sports Car Club of America (SCCA). The
"ovalish" course is set up in a series of "gates" and slalom
runs using orange safety cones. The object is to navigate
the course, leaving all the cones standing... Of course, you
DO this really, REALLY fast...

Not long ago, I was given the opportunity to test my driving
skills with the Philadelphia Chapter of the SCCA. Oh! Don't
worry -- it wasn't my car. ;0)

Having moved to New Jersey from the mid-western United
States, and having an instinct for survival, I've been
forced to develop my defensive driving skills. (My family
says in Wisconsin they call it "aggressive driving" and tell
me it carries a stiff fine.) Anyway, this being my first
time behind the wheel of a race car, I thought it wise to
invite an experienced driver to ride along with me...  you
know...  to give me a few pointers.

The "coach" I chose has been the number one driver for
several years running -- the man who's time every driver
tried to beat.

The first thing he did was fold my rear view mirrors up and
out of my line of sight. He was helping me learn rule number
one -- it doesn't matter what's behind you -- it's past and
done and you can't change it. To win the race, you've got to
keep your eyes and attention focused two gates forward...
where you want to be, not where you have been.

We had done a "walk through" of the course several times
before the race, and I listened as I was told about the
relationship of speed to straight lines, why "slower is
faster," where to begin to turn when approaching a curve,
the importance of avoiding cones (and telephone poles!), how
to negotiate a slalom run, and navigating a hair-pin turn.
Oh yea... and when to floor it, and when to brake.

As I sat at the "start" line waiting for my green light,
which meant the track was "safe" to proceed, I sat
contemplating my "coach" -- who sat silently watching the
road ahead. He was mentally focused on the road ahead...
already moving forward in his mind through the course.

Somehow I thought he'd direct my every movement -- tell me
when to go, when to shift, where to begin a turn. He didn't.

Then it dawned on me... I was the driver... this was my
race...

My coach's only intention was to keep me on course... to be
my on-board cheering section.

I didn't know it then, but most drivers who start an
autocross, never finish. Most go off course.

My intention at the start was not to finish with the fastest
time ... my intention was just to finish. If all I did was
finish, without going off course, I was a winner.

My "coach" helped me succeed in doing that. He helped keep
me on course. He helped instill pride and joy in
successfully completing my race. I didn't have the fastest
time, but I was a winner. I stayed on course. I finished the
race.

As he and I pulled off our helmets, with a sly grin his
parting words were these:

"Congratulations, Judy! You stayed on course! You finished
the race on your first run! Now, on your next run, all I
want you to do is put it in second, and keep your foot off
the clutch!"

He and I laughed at this, for different reasons. Thoughts of
the day's lessons and their applicability to all of life
flooded my thinking.

The next several runs were a piece of cake. As I burst out
of the gate, I quickly shifted into second, took my foot off
the clutch, focused two gates ahead where I wanted to be,
and just drove. After each run, I laughed at the ease of
staying focused forward... to where I wanted to be... to
finishing the race.

Here's to your success!

Judy Meininger, Publisher
Unconventional Wisdom Your Mother Never Taught You!
Contact Me: Success@...
Subscribe: mailto:Subscribe@...
Unsubscribe: mailto:Unsubscribe@...
Web site: http://www.UnconventionalWisdom.com
Discussion Board:
http://www.unconventionalwisdom.com/cgi-bin/config.pl?

Copyright 1999 - Judy Meininger. Feel free to forward this
article to a friend who may enjoy it. This information may
not be electronically or otherwise transferred for any other
reason. All rights reserved.

------------------------------------------------------------
THOUGHT YOU'D LIKE TO KNOW...

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------------------------------------------------------------
Darlene Bishop, Publisher
Over 15 years writing, editing, desktop publishing and
newsletter production experience.
    Phone 423-609-1945
    http://www.copelandlane.com
    mailto:dbishop@...

------------------------------------------------------------
Copyright ©1999 Copeland & Lane. All rights reserved
worldwide. Reprint only with express permission from
copyright holder(s). All trademarks are property of their
respective owners. All contents provided as is. No express
or implied income claims made herein.

FOCUS: 10 Golden Tips For Advertising On A Zero Budget

Opt-in Pro is THE tool for Email Marketing Done Right! With
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                WELCOME to All-Business Ezine™!
    To subscribe mailto:all-business-subscribe@onelist.com
  To unsubscribe mailto:all-business-unsubscribe@onelist.com

Our subscription base is growing rapidly. Please help us
grow by sending this ezine to at least one other person. We
appreciate your help!

------------------------------------------------------------
THIS ISSUE OF ALL-BUSINESS CONTAINS:

* THE PROFITSTREAM STRATEGY: WHY YOUR WEBSITE NEEDS TO BE A THEME STORE TO
MAKE MONEY!
by J. Nicholas Schmidt

* 10 GOLDEN TIPS FOR ADVERTISING ON A ZERO BUDGET
by Dirk Dupon

* THOUGHT YOU'D LIKE TO KNOW

* CLASSIFIED ADS

------------------------------------------------------------
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sure they drop YOUR name when they contact us!
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mailto:refer@... </a>

------------------------------------------------------------
THE PROFITSTREAM STRATEGY: WHY YOUR WEBSITE NEEDS TO BE A THEME STORE TO
MAKE MONEY!
by J. Nicholas Schmidt

WHY IS IT SO NECESSARY TO BUILD A THEME STORE, INSTEAD OF A
REGULAR WEBSITE? I realized recently that the THEME STORE
concept is not quite clear to many... so let me go into some
more depth as to WHY building a THEME STORE is SUPERIOR to
arranging your website in any other way, namely by products,
services, or -- worst of all -- by company!

WHY DOES A THEME STORE GENERATE MORE MONEY? You want your
web visitors to place paid orders, right? For that to happen
you need to accomplish three things:

* Your online customer must trust your expertise. This is
one of the most difficult things to establish on the 'Net.
People like to buy from people whom they LIKE and TRUST!

* The people you need to attract must really WANT what you
offer -- they must be willing and able to PAY for it.
Ideally, they have demonstrated their willingness to PAY by
buying similar products in the PAST.

* Your online customer must VALUE and RESPECT what you
offer. The Internet is full of professional freebie seekers
with no respect for you, much less your need to pay bills
and keep your co-workers employed.

How does a THEME STORE help with all this?

THE THEME GIVES YOUR SITE JUST THE RIGHT SCOPE! If your
focus is too narrow, i.e., your site specializes in only one
particular product or service, you will attract only those
who are in the market for this particular product RIGHT NOW!

If your scope is too wide... and your site tries to please
everyone, you'll end up pleasing no one... earning no one's
TRUST. You'll be a Jack of all trades, and master of none.
Sure, you could try to open a Wal*Mart on the Internet...
but you would also need their advertising budget to beat the
big guys at their own game!

In other words: If you focus too little or too much, the
majority of prospects you can realistically reach will pass
you by. That's why you need to focus on a THEME!

ON WHAT SHOULD YOU FOCUS? Imagine your quintessential golf
nut on the Internet. He is not in the market for anything
right now, but he sure will spend thousands of dollars on
his hobby in the next 12 months! Your task is simple: Get
your share of this money!

Unfortunately for you, today he's just looking to read a
little more about his favorite pastime. So he enters "golf"
into a search engine. And so he finds your site. A site that
you wrongly set up as a "golf club only" online store.

"Aha, you sell golf clubs on the Internet. Well, I am a
golfer, but I really don't need golf clubs right now. I just
got new ones. I'll make a bookmark. Thank you." And away he
browses. Forgotten are you and your wrongly focused online
store. (Don't count on your prospect remembering the
bookmark, either!)

A THEME STORE GIVES YOU THE MOST PROFITABLE FOCUS! How much
different this encounter would have been if your site had
been dedicated to the entire THEME of golf! Not only golf
clubs, but free golf information... and golf discussion
forums... and daily golf news... and golf expert advice!

Our golfer friend would have found your site the same way.
But he would not have left it so easily. He would have made
darn sure he left his email address. And subscribed to your
newsletter. And read your expert advice. So many free
goodies on the THEME he loves! Who could resist?!

Instead, you just presented him a bunch of products. Between
the lines, you gave him the unfriendly message, "This is a
corporate fortress. Buy something or leave!"

A THEME STORE GETS VISITORS TO COME BACK AGAIN AND AGAIN!
Had you established an online center where everything
revolves around just ONE THEME... golf... he would have
stayed... because he would have loved the free information
he found there... and he would have come back for more...
and more, and more, and yet more! Because you, the THEME
STORE proprietor, update your news and useful info on a
regular basis!

ENTER THE WORD-OF-MOUTH BUZZ THAT A THEME STORE GENERATES!
Will our friend tell his golfer friends about your website?
You bet! Not only on the golf course, but on the Internet as
well!

A THEME STORE'S PROFITS GROW EXPONENTIALLY... through the
awesome power of word-of-mouth! Advertising attracts
one-shot sales. One-on-one selling can only convince ONE
customer at a time. A laborious way of making money. Not my
style. Not at Profitstream Corp.!

REAL MONEY will only come in if you manage to trigger a
SNOWBALL EFFECT... 10 people each... telling 10 other people
to stop by at your THEME STORE! And each of these 10 people
are telling 10 other people! And each of these tell 10 other
people! THAT'S why corporate giants invest so much in
broadband advertising. To generate a BUZZ! To generate a
WORD-OF-MOUTH AVALANCHE!

YOU DO THE SAME ON YOUR SCALE: You now know that your
prospects LOVE a place to hang out on the Internet... where
they can discuss the THEME, learn more about the THEME, just
like in a real marketplace. Do you see how focusing on a
THEME can set off a statistical EXPLOSION of visitors and
hit rates at your site?

DON'T EVEN TRY WITHOUT A THEME STORE! If you choose to not
focus on a THEME... and choose to NOT specialize on anything
in particular, the WORD-OF-MOUTH EXPLOSION will not set in!

Why? Two reasons:

* Without a clear THEME, people have no reason to RECOMMEND
your site to their online peers -- after all, you are merely
presenting products or services. There's no PASSION in most
products or services. There is no passion in presenting,
period. No excitement. Very few people just want to browse
showrooms all day. I don't. Do you? So give them MORE!

* Plus, without a clear THEME, people will not REMEMBER you
for anything in particular. It's psychology at work again --
people love to put other people and things into "mental
drawers." It happens automatically. Subconsciously. Unless
your customers can give you a "tag"... or slap a "label" on
you... you will not -- indeed cannot -- prosper!

SOME PEOPLE CAN'T HANDLE THIS. But they might as well face
it: Labeling, stereotyping and jumping to conclusions is
human nature. The human mind MUST constantly simplify the
world -- to prevent being overwhelmed! Even intellectuals
like me are only intellectual in some disciplines... and
only during some hours of the day! Even if you market to
rocket scientists... between designing rockets, they eat,
sleep, fool around, draw superficial conclusions... in
short: Your prospects are all-around human!

SO WHAT if you and your operation become known as "the
everything-golf site run by that quirky 24/7 golf guy"?
Becoming known in such a way is EXACTLY what NEEDS to happen
for you to be successful on the Internet! Does that make you
less of a worthy human being?

OF COURSE NOT! You (and those who are closest to you) KNOW
that you REALLY are a very complex animal. With very diverse
interests. Open to many things. No workaholic at all. (That
includes Yours Truly!)

Some of your better clients *DO* know, value, and even BUY
all the bazillion things you can do for them. And that's
great. Smile at yourself in the mirror and tap yourself on
the shoulder. What a great person you are! (I can tell from
here!) :-)

BUT THAT HAS NOTHING TO DO WITH MARKETING! None of your
other talents matter to most prospects. Only your prospects'
dreams, beliefs and interests count. And your talent, only
so far as you provide the expertise for your chosen THEME.

Which is all right. Being the master of your THEME is what
you get paid for. Handsomely so, if you stick to the script
outlined here!

... and don't forget our special offer!

PLUS: WANT TO OPEN A WEB-BASED BUSINESS? Might as well get
started with 1,000,000 potential prospects, right? Now you
can have a THEME SUPERSTORE e-commerce package *AND* this
massive advertising campaign IN ONE... at no extra charge.
For the full deal: <a href="http://www.profitstream.comps.dll?a=db9763">
http://www.profitstream.comps.dll?a=db9763 </a>

------------------------------------------------------------
10 GOLDEN TIPS FOR ADVERTISING ON A ZERO BUDGET
by Dirk Dupon

Here are the 10 best tips for increasing your visibility on
the web.

1) Swap an ad with another ezine, that has a comparable subscriber base, and
be sure to promise in the ad that you will give a FREE gift to the new
subscribers. Let the free gift be an e-book or a screensaver. Send them to a
special web page where they can download the gift, and add some extra
promotion about your service or product to that page. Sit back and watch the
traffic flow in :-)

2) Subscribe to several mailing lists, and post questions, answer other
questions, and be sure to include your well designed signature file.

3) If you publish an ezine, always give something away for FREE to your
readers in every new edition, like a screensaver, an e-book, etc... in
exchange for three or five email addresses of their
friends/family/relatives. They'll love you!

4) Explore all the different Usenet groups , BBS's and forums that are of
interest to you, and post or answer questions, with inclusion of your sig
file. Or better: write an interesting article (like this :-) and send it to
an ezine with a huge subscriber base. You'll become known soon...

5) Write a positive note to another ezine editor or webmaster. They like
that, and maybe they'll include your comment in their publication. If so,
ask if they will place your sigfile beneath it. You should also sign all the
guestbooks that you find while you surf web sites that interest you, of
course with your catchy sig file attached to it!

6) Announce your ezine in the following announcement services. There are
several with searchable catalogues. They get lots of visitors and are a sure
way to quickly find new subscribers.

The E-ZineZ Search Engine:
<http://www.e-zinez.com>

InfoBot: Email Publishers Resource Center:
<http://www.infobot.net>

John Labovits E-Zine List:
<http://www.meer.net/~johnl/e-zine-list/submit.html>

The Ezine News:
<http://www.ezine-news.com>

NEW-List - You MUST announce your ezine here!
<http://scout18.cs.wisc.edu/cgi-bin/lwgate/NEW-LIST/>

Newsletter Access searchable Directory
<http://www.newsletteraccess.com/>

Liszt:
<http://www.liszt.com>

Escribe
<http://www.escribe.com/>

The List of Lists
<http://catalog.com/vivian/interest-group-search.html>

Zinew0rld
<http://www.oblivion.net/zineworld/>

List of Publicly Accessible Mailing Lists
<http://www.neosoft.com/internet/paml/>

There are a lot of other useful sites related to mailing lists:

<http://www.promotefree.com>
<http://www.webcom.com/impulse/list.html>
<http://tile.net/lists/addlist.html>
<http://www.listsnet.com/>
<http://www.goodstuff.prodigy.com/Lists/main.htm>
<http://alabanza.com/kabacoff/Inter-Links/listserv.html>
<http://jlunz.databack.com/zines.htm>

Tip: Looking for a list of ridiculously cheap advertising rates? I have put
together a whole list for you to pick out at:
<http://www.theweirdsite.com/advertising.htm>

7) If you have a web site, set up a reciprocal link page, and trade links
with sites that are of similar interest with yours. Write the web master a
nice letter and ask him for a reciprocal link. You may lose visitors by
having their link on your site (they will leave anyway!), but you'll win
visitors from your link on their site! It's a win-win situation!

8) Submit your ezine or newsletter manually to all the major Search Engines.
Take care of your Meta Tags! Place the "Title" tag before the "Name" and
"Keywords" tag or your page will be neglected! Front Page 98 automatically
places the "Title" tag behind the other tags when it saves a document, so
before you save your HTML in FP98, copy it, paste it in a plain text editor
like Notepad, and only save it from there! This is very important!

9) Place a 'Subscribe Now' box on your web site, and ask visitors to fill in
their email address -nothing more! Explain that the email addresses will be
hold in complete privacy, and offer a FREE gift for new subscribers. Send
them to a special URL where they can download their gift after they have
subscribed. Tell them about your product when they're there!

10) Add a contest in your ezine; offer a FREE CD or book for the subscriber
who sends you the most email addresses of his friends/associates to
subscribe to your ezine. Let the contest be date limited, that way they'll
hurry up :-)

ABOUT THE AUTHOR
Dirk Dupon, author of "Web Site and Ezine Promotion for Idiots" For a free
preview of my new E-book: <http://www.theweirdsite.com/idiots.htm> Be sure
to leave your email address when there!

------------------------------------------------------------
THOUGHT YOU'D LIKE TO KNOW...

Move Over SPAM... FLAB Becomes the Latest Internet Irritant

July 20, 1999 (INB) -- Most of you have heard of SPAM in its  email context.
But are you familiar with the latest Internet  buzzword, FLAB? FLAB, which
stands for Forced Link  Advertising Banners, has become a major nuisance on
the  World Wide Web. They are the pesky forced advertising  windows and
banners that unmercifully pop-up out of nowhere  on millions of "free" web
sites around the world. The only  thing worse than hitting a site with these
unsolicited  pop-ups is if it is your web site that is providing the
unnecessary aggravation. Fortunately, free.prohosting.com,
<http://free.prohosting.com>, has effectively declared war  on FLAB by
introducing the world's first no-cost yet 100% annoyance-free web site
solution!

EDITOR'S NOTE: Cybercities is another free webhost that offers FLAB-free
sites 100% free. They're located at http://www.cybercities.com. I used their
service for awhile before I registered my site and was very pleased with
them.

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PLUS: IF YOU HAD A CHANCE TO GET A PLAIN WEBSITE... OR
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Does YOUR copywriting sell your products?
Ours does! Writing, editing, proofreading and desktop
publishing services for small and home-based businesses.
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A WEB SITE TO MEET ALL YOUR REQUIREMENTS. A site  "Dedicated to Your
Success." We have researched all the programs  and offerings to find the
ones that get the job done. You can count on  Helpfulinfo to furnish
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computer contest and vacation sweepstakes too ! ! ! Come visit
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Here's yet another person making a living on the Net.  If you look closely,
he'll tell you exactly how  just about  anyone can do it, including you!
Visit: <http://www.bizweb2000.com> or get his FREE email  newsletter...
<mailto:freegazette@...>

FREE WebProfit Tips Newsletter, focused on providing you
with FREE state-of-the-art tips, tricks, secrets and
techniques to increase your online profits. New subscribers
get a FREE ebook "Building Your Business in Your Bathrobe"
and a chance to win a FREE Pentium Computer.
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------------------------------------------------------------
Darlene Bishop, Publisher
Over 15 years writing, editing, desktop publishing and
newsletter production experience.
  Phone 423-609-1945
  http://www.copelandlane.com
  mailto:dbishop@...

------------------------------------------------------------
Copyright ©1999 Copeland & Lane. All rights reserved
worldwide. Reprint only with express permission from
copyright holder(s). All trademarks are property of their
respective owners. All contents provided as is. No express
or implied income claims made herein.

Good morning!

I just wanted to drop you a short note and let you know why you haven't
received All-Business yet this week. Sunday evening I contracted a MAJOR
case of food poisoning... getting better, but still very weak. I'll get the
ezne out as soon as possible and hope you understand! Thanks for your
patience!

Darlene Bishop
mailto:dbishop@...
http://www.copelandlane.com
------
But remember the Lord your God, for it is he who gives you
the ability to produce wealth - Deuteronomy 8:18

Dear All-Business Reader:

    To subscribe mailto:all-business-subscribe@onelist.com
  To unsubscribe mailto:all-business-unsubscribe@onelist.com

I had such great feedback on the last free stock offer I
came across, that I wanted to share this one with you, too!

There's a new company on the internet called Popularlink
who's trying to build up a customer base. To enhance their
visibility they are giving away FIVE (5) FREE shares of
stock OR $25 to those who register with them.

There is no cost or obligation whatsoever. You will get 5
free shares just for registering. You can also get 1 extra
share - or $5 extra - for each person you recommend and who
signs up (up to five people).

It's free and the only personal information they ask for is
your address. Remember, Amazon and Yahoo! both gave away
free stock before they went public.

Go to:  http://www.popularlink.com. Select a mirror site
link, and click on "Become a Co-owner" at the top of their
main page.

If you'll include my email address as reference
<dbishop@...>, I would really appreciate it!

They did warn that the site might be busy and you could have
trouble getting in at times, but I just tried it and it went
through without a hitch. Also, you better HURRY! These deals
don't last long at all!


Darlene Bishop
mailto:dbishop@...
http://www.copelandlane.com

But remember the Lord your God, for it is he who gives you
the ability to produce wealth - Deuteronomy 8:18

Hi!

You may be familiar with MyPoints, but in case you're not,
this just came across my desk and I wanted to let you know
about it right away. Always looking out for my friends! :o)

This is a really NEAT concept!

**Surf the Web, earn a Carnival cruise**

**Surf the Web, fly free**

**Surf the Web, get a weekend at a Hyatt resort**

That's what the free membership deal with MyPoints.com is
all about. I've been a MyPoints member for several weeks I
have earned points for surfing web sites, shopping, taking
surveys, responding to emails. I also REDEEM Points for lots
of great name brand merchandise.

So why am I telling you this? Because we both could hit this
50,000 Point Jackpot deal they've got going right now.

And 25,000 Points could put us well on our way to redeeming
for the kind of great stuff I mentioned above. But it'll
only happen if you sign up for FREE MyPoints membership
TODAY.

Do it now at -  http://www.mypoints.com

Just be sure to give them my user name when they ask you for
it so we can get in on their jackpot deal. It's
DARBIS01000101.

And wish us both luck!! I'd LOVE to go that on that cruise,
wouldn't you?

Darlene Bishop
mailto:dbishop@...
http://www.copelandlane.com

But remember the Lord your God, for it is he who gives you
the ability to produce wealth - Deuteronomy 8:18

FOCUS: Stop Relying on Background Sales/You Can't Make Money
Doing That

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site? Start your own Affiliate Program today, with The
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http://theaffiliateprogram.com/drz.htm

                WELCOME to All-Business Ezine™!
    To subscribe mailto:all-business-subscribe@onelist.com
  To unsubscribe mailto:all-business-unsubscribe@onelist.com

Our subscription base is growing rapidly. Please help us
grow by sending this ezine to at least one other person. We
appreciate your help!

------------------------------------------------------------
THIS ISSUE OF ALL-BUSINESS CONTAINS:

* NEW SURVEY AT ONELIST

* THE PROFITSTREAM STRATEGY: STOP RELYING ON BACKGROUND
SALES - USE "ACTIVE SELLING" TO GENERATE REVENUE AT WILL

* ARE YOU CRAZY? YOU CAN'T MAKE MONEY DOING THAT?
By Liz Folger

* THOUGHT YOU'D LIKE TO KNOW

* CLASSIFIED ADS

------------------------------------------------------------
BE A NAME DROPPER! Would you like to earn some extra cash?
You Can! Just refer a new client to Copeland & Lane! Refer
your friends, clients, business associates - anyone you know
who needs a professional writer, editor or desktop publisher
- to Copeland & Lane. If they hire us, you will earn 25
PERCENT of their first paid job!! It's a no lose situation!
So, tell everyone you know about Copeland & Lane, and be
sure they drop YOUR name when they contact us!
423-609-1945
<a href="http://www.copelandlane.com">
http://www.copelandlane.com </a>
<a href="mailto:refer@...">
mailto:refer@... </a>

------------------------------------------------------------
THE PROFITSTREAM STRATEGY: STOP RELYING ON BACKGROUND SALES
- USE "ACTIVE SELLING" TO GENERATE REVENUE AT WILL

GENERATING $100,000 A YEAR IN SALES on the Internet is not
so hard -- even with a relatively new concept like the
Profitstream Theme Store. Check it out for yourself at:

http://www.profitstream.com/ps.dll?a=jc9946

Yet, this concept has three NECESSARY INGREDIENTS to produce
revenue:

FIRST, It's got a Theme to it. It's not a hodgepodge of
unrelated products and services. Instead, Profitstream has:

* clearly targeted the site toward one specific group of
people (business);

...and made sure that:

* everything there helps our target group accomplish a
certain goal that they WANT to achieve (starting and
operating a profitable Internet business).

In short: The site is built around CUSTOMERS and ALL of
their wants and needs... and not around a product, a brand,
or a service that they might, or might not, need on the
particular day they happen to stop by. THE SITE IS ALWAYS
INTERESTING - no matter what specific product the customer
wants, or doesn't want, on any given day.

------------------------------------------------------------
KEY POINT: Design your site so it is ALWAYS interesting,
even for people who are not in the market for your product
today (but might be tomorrow).
------------------------------------------------------------

Doesn't that make sense? Design a site that is ALWAYS
interesting to your target group? Why, then, do so many
sites bore us to death with their selfish focus on products
and services -- instead of dazzling us with free information
based on the common THEME we are really interested in?

Remember: Your audience doesn't care about your product or
service. Except in that infinitesimally small window of time
when they are ready to buy. Which means, for the rest of the
year, and for the rest of the audience (which is always the
majority) you have to offer them something ELSE if you want
them to come back, ever. THAT'S what a Theme Store is all
about!

SECOND, it's got an ezine sign-up form, which works day and
night to capture the email address of every visitor who is
seriously interested in your Theme. What good is traffic if
people only stop by once, never to be seen again? You have
to entice people to give you their email address so YOU can
follow-up with them!

------------------------------------------------------------
KEY POINT: Get a listserver and an ezine subscription form.
------------------------------------------------------------

THIRD, this site has a discussion forum which is one of the
prime reasons for people to stop by and see what's new.
People love to chat, to talk, to gossip, to ask for advice,
to give advice. Give them a forum in which to do so! Get a
discussion forum! It's one of the most powerful traffic
generating modules in existence!

------------------------------------------------------------
KEY POINT: Get as many traffic-generating modules as you
can. Starting with a discussion forum is always a good idea.
------------------------------------------------------------

* If your Theme is do-it-yourself car repair, open a car
repair discussion forum!

* If your Theme is finance, what better way to generate
traffic than by giving people a forum to ask questions about
these complex subject matters?

* If your Theme is programming, a discussion forum is ideal
to attract your target market!

Ladies and Gentlemen, this WORKS... like a charm!

And all Advanced Theme Stores come complete with a
discussion forum. Nicholas Schmidt, President and CEO of
Profitstream Corp., will even work with you personally to
develop your Theme, your ezine, your design, your success
strategies (120 minutes of his consulting time is included
in every Advanced Theme Store purchase). How much business
development help do you get from your average Internet
provider? Profitstream will do the hosting for a year AND
help you succeed!

http://www.profitstream.com/ps.dll?a=jc9946

NOTE: If you already have a prospering offline business,
$100,000/year might not seem like a big deal to you. And you
are right. It isn't. Nicholas certainly had loftier goals
when he started. That's why he's making nearly
$1,000,000/year NOW!

However, where there's $100,000 to be made with just a half
million hits a year and just 1,800 ezine subscribers (what
Profitstream had when they were making $100,000), there's
more money in the pipeline... much more. And it's proven!
With now over 13,000 ezine subscribers, Profitstream revenue
is close to $1,000,000 (ONE MILLION). Still less than most
successful offline businesses. The next goal is $3,000,000,
then $10 million. Would you like that kind of profit?
Profitstream can help you achieve it!

------------------------------------------------------------
KEY POINT: On the Internet, every business, even the
largest, is a "small business," compared to the titans of
the offline market. But the Internet market is rapidly
growing... the earlier you stake your claim... even if it's
"small" initially... the better off you will be!
------------------------------------------------------------

ONCE YOUR THEME STORE IS UP AND RUNNING, you'll have to
focus on generating sales. Your website is open for business
24 hours, seven days a week. It can generate sales 356 days
a year. To make $100,000 in sales, you need to generate
approximately $280 in sales every single day.

(Selling $1,000,000 a year means generating just $2800 in
revenue every day, which Nicholas has proven is completely
doable.) How do you get there?

MOST businesses just set up a website. Featuring their
products and services. Maybe a few shallow articles. Never
an update. Never a change. Never making an attempt to get in
touch with their audience.

These businesses will only generate what is called
"Background Sales" on the Internet.

------------------------------------------------------------
KEY POINT: Background Sales are sales that you make without
further effort... just from people who stumble upon your
website, like what they see, and order it right there, right
then.
------------------------------------------------------------

You will always have Background Sales at your site. As long
as you put ANY product or service description out there, you
will make occasional Background Sales.

The rule of thumb is:

* If you generate a lot of traffic (using Success Modules
such as the Profitstream discussion forum), you will have
more Background Sales.

* If you have little traffic (as will be the case in the
beginning), you will have a very low level of Background
Sales.

------------------------------------------------------------
KEY POINT: Background Sales are initiated by your customer.
Your customer is in control and buys when she wants to buy,
not when you want her to buy.
------------------------------------------------------------

Which is better? You being in control of when you sell and
how much you sell... or your customer? Thought so!

Here are some examples of Background Sales:

* Someone places an order at your shopping cart system. An
email from your e-commerce system pops into your inbox and a
carbon copy goes to your fulfillment center so the order is
shipped automatically. Great - you have just sold another
widget without lifting a finger!

* Somebody recommends your product or service to their
friend. The friend calls you and places an order. Great -
another widget sold without effort!

* Someone stumbles upon an old offer of yours on the
Internet and places an order by email. Great - no work, free
money, right?

So easy! So effortless! So dangerous!!!

If this is your idea of Internet marketing, think again!

------------------------------------------------------------
KEY POINT: Relying only on Background Sales is both lazy and
(often tragically) seductive.
------------------------------------------------------------

Background Sales are lazy because Active Selling - i.e.,
approaching customers with irresistible offers via email -
can easily triple and quadruple your sales. Easily! In fact,
in the beginning, Active Sales will be the only sales you
make at all!

Wanting to rely only on Background Sales is a seductive
thought... because:

* You don't need to talk to anyone. This is particularly
attractive to shy people, or people who think they are not
good at selling.

* You don't need to write anything beyond your initial web
pages. Many people think their writing skills are inadequate
to make sales (unnecessarily so).

* You don't need to put yourself out there, don't need to
fear being criticized, don't need to take a stand, or utter
an opinion ever.

Is it any surprise that most Internet marketing efforts stop
right there? The typical Internet marketing career develops
like this:

* Set up a product-centered (hence self-centered) website
that is only interesting if you are in the market for the
product TODAY.

* Do not publish an ezine, or do so randomly, without
commercial thrust behind it;

* Be disappointed about the low level of random Background
Sales emanating from this half-baked effort;

* Give the whole thing up altogether and complain that
Internet marketing doesn't work.

DOES THIS SOUND LIKE YOU?

Enter Active Selling. Because your Background Sales are
merely a fraction of what is REALLY possible on the 'Net!

------------------------------------------------------------
KEY POINT: Do not rely on Background Sales. The bulk of your
sales will come from an active, super tight, lead-generating
program with fail-proof follow-up mechanisms in place.
------------------------------------------------------------

Does this take some discipline and proper "soft skills"
(such as being reliable, following through on what you
promise, following up if you haven't heard back from a lead,
etc.)?

You betcha!

Does it make money?

Absolutely!

Active Selling allows you to generate income at will. Need
more money at the end of the month? Do some Active Selling?

Need a little breather in your Internet business? Run less
aggressive offers (or no offers at all) until you have
caught up.

Active Selling puts YOU in control... which is why you went
into business for yourself in the first place, right?

Visit <a href="http://www.profitstream.com/ps.dll?a=jc9946">
http://www.profitstream.com/ps.dll?a=jc9946 </a> to get
set up in your own Theme Store, and then get out there and
do
some active selling. You can be the next one to make
$100,000 this year with your own profitable Internet
business!

... and don't forget our special offer!

OPEN A "THEME SUPERSTORE" WEB SITE THIS SPRING... and you
may qualify for ONE MILLION free advertising impressions,
part in print, part online. For the full scoop visit <a
href="http://www.profitstream.com/ps.dll?a=jc9946">
http://www.profitstream.com/ps.dll?a=jc9946 </a>. For a
limited time, you can claim your 1,000,000 ad impression
coupon at <a
href="http://www.profitstream.com/ps.dll?a=jc9946">
http://www.profitstream.com/ps.dll?a=jc9946 </a>!

------------------------------------------------------------
NEW SURVEY AT ONELIST

Take our new survey at ONElist and share your opinion of
SPAM!

http://www.onelist.com/surveycenter/All-Business

------------------------------------------------------------
ARE YOU CRAZY? YOU CAN'T MAKE MONEY DOING THAT?
By Liz Folger

It sounds so simple, doesn't it? Just do what you love and
watch the money  roll in. It makes sense, but many people
get hung up in one particular area when trying to make this
whole concept work. "What do I LOVE to do?"

As busy moms, wives, PTA presidents, car-poolers, Sunday
school teachers and possibly working full-time out of the
house - it's so easy to forget what it is you really enjoy
doing.

In my book, "The Stay-at-Home Mom's Guide To Making Money,"
I try to make the search of what home business to start as
easy as possible. I first ask a person to look to their
childhood years. This may seem sort of silly, you probably
see yourself playing most of the day away. Ahhh...that's it,
playing. What did you used to play? What play is to one
child, might feel like torture to another.

As soon as I learned to write, I was writing poetry. That
was very enjoyable to me. I know some kids can instantly
bond with just about any animal and another child will break
into tears at the site of a ground squirrel scurrying up a
tree. My husband spent his younger days running around the
woods, teaching himself camouflage and tracking. He later
joined the US Marine Corps as a grunt. Recently, he got a
non-profit corporation set up to start an adventure summer
camp for teenage boys. Being outside and teaching others
about survival and being the best you can be - that's his
thing.

How many times growing up did you tell your parents/
teachers/relatives/friends that when you grow up you plan to
_____________ (you fill in the blank). And how many times
did they say, "Are you crazy? You can't make money doing
that?" Unfortunately, you get enough people telling you that
you can't do something - you're going to start to believe
it.

What's your thing? I truly believe every person is born with
a very unique talent. When you are actually pursuing that
special talent you will find such inner peace and
contentment. As far as the money pouring in... I can't
promise hundreds of thousands of dollars if you follow your
dreams and do what you really want. But I will guarantee
that if you find a home business you really like, you will
stick with that business longer, through the lean times,
because you aren't in it for the money. You're doing it
because you love it so much. When you truly enjoy what
you're doing, you will market your business better, you'll
talk to others about it more, and you'll work harder at it.
The results of these equal money.

My hope for those of you who are still searching for a home
business is that you'll decide now that you can start a
business that you'll enjoy - that your work can actually be
fun. Finding this type of biz can take time - but once you
find it, its worth is immeasurable.

------------------------------------------------------------
Additional Resources For Finding Your Perfect Home Business

"Do What You Love, the Money Will Follow: Discovering Your
Right Livelihood"
by Marsha Sinetar
http://www.amazon.com/exec/obidos/ASIN/0440501601/qid=929408
669/sr=1-1/002-1069870-8837051

"To Build the Life You Want, Create the Work You Love: The
Spiritual Dimension of Entrepreneuring"
by Marsha Sinetar
http://www.amazon.com/exec/obidos/ASIN/0312141416/qid=929408
709/sr=1-1/002-1069870-8837051

"Making  a Living Without a Job: Winning Ways for Creating
Work That You Love"
By Barbara J. Winter
http://www.amazon.com/exec/obidos/ASIN/0553371657/qid=929408
740/sr=1-1/002-1069870-8837051

"I Could Do Anything If I Only Knew What It Was: How to
Discover What You Really Want and How to Get it"
by Barbara Sher, Barbara Smith (Contributor)
http://www.amazon.com/exec/obidos/ASIN/0440505003/qid=929408
782/sr=1-2/002-1069870-8837051

ABOUT THE AUTHOR
Liz Folger is Work-at-Home Mom Expert and author of, "The
Stay-at-Home Mom's Guide To Making Money." Her book is
available at your favorite bookstore like Amazon.com or by
calling, 800-632-8676. Liz has also created a resource site
for work-at-home moms at: http://www.bizymoms.com. When you
visit, don't forget to sign-up for the free e-newsletter
that includes work-at-home resources and job opportunities.

------------------------------------------------------------
NEED HELP STARTING YOUR OWN BUSINESS?
Want to set up shop on the Internet but don't know where to
begin? Know you'd like to a business of your own, but unsure
of what kind? Read DreamZine to find the answers you need!
Sign up TODAY at http://www.dreamstores.com

------------------------------------------------------------
THOUGHT YOU'D LIKE TO KNOW...

LANDGRAAF, NETHERLANDS - June 1, 1999 (INB) -- SmartRedirect
<http://www.smartredirect.com/>, a privately held Internet
service that started eight months ago in September 1998,
announced today that it has reached the impressive number of
10,000 registered users for its free subdomain redirection
service. SmartRedirect provides Internet users with a free,
shorter URL. They offer 16 creative domain names to choose
from, which are appended at the end of an account name that
can be freely chosen.

###

Internet Users Can Feed the Hungry for Free - Site's
Corporate Sponsors Pay for Food Donations

BLOOMINGTON, IN - June 3, 1999 (INB) -- Now you can feed
the world's hungry FREE via the Internet. At no cost to
themselves, visitors to the Hunger Site
http://www.thehungersite.com donate a free serving of rice,
wheat, maize or other staple food to the hungry. The site's
corporate sponsors pay for the donation. Anyone on the
Internet can make one free donation every day. Visit
http://www.thehungersite.com for the details.

------------------------------------------------------------
CLASSIFIED ADS

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website. JOIN THE INTERNET'S MOST SUCCESSFUL MARKETING
PROGRAM. GO Global!!
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THIS DUMB LITTLE AD can make you $20-300...EVERYDAY
Believe it or not!  This dumb little ad can make you $20-300
in CASH...everyday.  You can set it up today and LITERALLY
be getting the checks tomorrow!
To learn more email: mailto:snap39@...

Surfer's Board Newsletter - useful tips and links about web
design and Internet marketing. To subscribe send blank email
to bizi-subscribe@... or at
http://www.showbiz.8m.com

PLUS: WHO ELSE WANTS TO ADVERTISE THEIR THEME SUPERSTORE
WEB SITE TO 1,000,000 (ONE MILLION!) potential prospects
this spring... to readers of Entrepreneur Magazine, Home
Office Computing, or Success Magazine? Sounds good? Get FREE
details now at <a
href="http://www.profitstream.com/ps.dll?a=jc9946">
http://www.profitstream.com/ps.dll?a=jc9946 </a>

Does YOUR copywriting sell your products?
Ours does! Writing, editing, proofreading and desktop
publishing services for small and home-based businesses.
mailto:dbishop@...

Compare the costs - RoadTel calling card rates are the BEST!
"If you're using a calling card from any of the big three
you're being ripped off!" -- Money Magazine, 9/3/95
Visit http://ld.net/roadtel/?frugal1 to sign up TODAY!

------------------------------------------------------------
Darlene Bishop, Publisher
Over 15 years writing, editing, desktop publishing and
newsletter production experience.
  Phone 423-609-1945
  http://www.copelandlane.com
  mailto:dbishop@...

------------------------------------------------------------
Copyright ©1999 Copeland & Lane. All rights reserved
worldwide. Reprint only with express permission from
copyright holder(s). All trademarks are property of their
respective owners. All contents provided as is. No express
or implied income claims made herein.

Hello,

There is a new survey for the All-Business community.

Do you consider it SPAM to receive a special offer in a free newsletter or other
publication to which you have subscribed?

----

Possible answers are:

o Yes
o No


To vote, please visit the following web page:

http://www.onelist.com/surveycenter/All-Business


Thanks!

All-Business Owner

You have received this email because you have subscribed to
the All-Business Newsletter, you have submitted an article
for publication, or by your request. This email is NEVER
sent unsolicited.

If you believe you have received this in error, or if you
wish to be removed from our mailing list, please see remove
instructions at the bottom of this message.

WELCOME TO NEW SUBSCRIBERS AND OLD FRIENDS!! We're glad
you're here! Happy Memorial Day! We thank God for our
Veterans who have died to protect this country.

+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
THIS ISSUE OF ALL-BUSINESS CONTAINS:

* THE PROFITSTREAM STRATEGY: HOW TO MAKE YOUR WEBSITE
COMPETITION PROOF!

* OUR SPONSOR
DreamStores - Transforming YOUR Dream Into a Profitable
Internet Business!

* DEVELOPING YOUR VERBAL LOGO
by Gary Lockwood

* CLASSIFIED ADS

+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
THE PROFITSTREAM STRATEGY: HOW TO MAKE YOUR WEBSITE
COMPETITION PROOF!

IS YOUR WEBSITE COMPETITION PROOF? It isn't if you sell just
one product or service... or if you sell a hodgepodge of
non-related items... or if you sit on your laurels and don't
realize that making money is a function of the number of
activities you unfold in the fixed time you have available!

Enter a strategy that will make it IMPOSSIBLE for your
competitors to outsmart you... to outmarket you... on the
'Net.

Enter the Path of Pressing Problems.

Let's think for a moment about how your competitors could
"steal" customers from you.

* They could offer better solutions, better products, better
services on their websites;

* They could run more compelling promotions;

* They could act faster than you;

In short: They could attempt to build a STRONGER
RELATIONSHIP with your customers.

Your relationship is defined by:

* How fast you respond and interact with your audience.

* How compelling and hard-hitting your promotions are.

* How much more your products/services focus on the solution
of a PRESSING PROBLEM that your customer has.

That's what the Profitstream Strategy is all about... that's
what a Theme Store is all about...

------------------------------------------------------------
KEY POINT: On your website, in your ezine, and when using
any of the other Internet marketing tools that Profitstream
offers, you must strive to solve the full chain of Pressing
Problems that your customers face. That way:

* they will WANT to do business with you;

* they have NO CHOICE but to do business with you

...since you are the one who responds to EXACTLY what they
want, with the FASTEST turnaround time possible, running the
most COMPELLING promotions possible.
------------------------------------------------------------

Here's how that works:

* You identify a Target Group for your Theme Store on the
'Net. Fishermen. Students. Female executives. Car owners.
There are millions of niches that can be turned into
profitable web businesses! Just take inventory of your
strengths!

* Then you identify what they want... ULTIMATELY. Not
necessarily today. Not next week. But one year from now. Or
ten years from now. That's the Ultimate Want: At the end of
the day, people want to... Get rich. Be beautiful. Graduate
from law school. Retire early. Start a business. I'm talking
about the "grander" goals in life.

* Or, you could identify a CONSTANT WANT. For instance,
having more fun in their hobby. Or marketing help. Whatever
a person can't get enough of.

The Target Group, and their Ultimate/Constant Want is the
cornerstone of your Internet strategy. But that's still not
enough to make your site competition proof.

------------------------------------------------------------
KEY POINT: The day-to-day improvements on your site, in your
ezine, and in your Internet marketing, make you competition
proof. Your day-to-day activities make the difference.
------------------------------------------------------------

Business is not static. While your website is sitting there,
your competitors are working on theirs. They are refining
theirs... which puts you under pressure to refine yours. It
never stops.

Once you have set up a website, it's focus will always
change over time. A product or promotion you thought would
be a winner, might turn out to be a flop. Yet, other appeals
get surprisingly good results. You are constantly sending
out "test balloons" that show you where to go next.

This "next step" thinking is extremely important if you want
to make six or seven figures on the 'Net with your Theme
Store. What is the "next step" for your customer towards
achieving the Ultimate Want? What PREVENTS them from
realizing their dreams or highest aspirations? What are the
STUMBLING BLOCKS that you need to remove today, so they can
grow into what they want to be tomorrow?

The good news is, your customers will TELL YOU what their
next Pressing Problems are. They'll tell you by responding
to the appeals or promotions that you throw out there.

The bad news is, they won't send you unsolicited email about
what they want. They just don't. You can't expect your
customers to spend any mental energy on developing YOUR
business. They expect YOU to come up with good ideas. All
they are willing to do is say yes or no to each idea you
throw in front of them.

Which means, you often have to BRAINSTORM or IMAGINE what
the next Pressing Problem COULD be... without really knowing
in advance. You have to experiment.

But the problems you brainstorm must be "Pressing." Which
means they must be problems that really hold your customers
back. When you hear someone say "I'm stuck!" then you have a
Pressing Problem.

Solving a PRESSING Problem is usually not a luxury for your
customer. It's a problem that MUST be solved, or one's
entire life plans are in danger. There's always a lot at
stake when someone encounters a Pressing Problem. These are
the problems you need to focus on! Solutions to Pressing
Problems sell best. And they sell the fastest. Always.

------------------------------------------------------------
KEY POINT: Focusing on PRESSING Problems (as opposed to
everyday, "luxury" problems) will grow your Internet
business at the fastest speed possible.
------------------------------------------------------------

Some examples of Pressing Problems that stunt the growth of
your prospects:

* "Our main computer has crashed three times in the last
hour. We're losing thousands of dollars in business every
day. We need help with this NOW."

* "Our dog has acquired some really annoying and dangerous
habits in the last few years. It's to the point where we
have to make a decision -- train him... or put him to
sleep."

* "I want to start a profitable online business, but I'm
completely stuck when it comes to Internet marketing and
technology."

You guessed it, the last Pressing Problem is a problem that
YOU can help solve by purchasing a Profitstream Authorized
Dealership. Almost ANY business worldwide is your prospect
right now! Visit --- <a
href="http://www.profitstream.com/ps.dll?a=jc9946">
http://www.profitstream.com/ps.dll?a=jc9946 </a> now!

But identifying ONE Pressing Problem is not enough. Because
pesky (and unimaginative) competitors will start to imitate
you, sooner or later.

That's where the PATH of Pressing Problems helps. While your
competitors are still trying to figure out how YOU did it...
you have already analyzed the NEXT two or three Pressing
Problems... and developed solutions that address them head
on!

------------------------------------------------------------
KEY POINT: There's no faster growth path than this strategy,
called the Profitstream Strategy.
------------------------------------------------------------

The other ingredients in your mix are your speed... and your
ability and willingness to run compelling promotions.

What do you end up with?

An online store that contains a MULTITUDE of solutions,
products and services... and makes you astonishing amounts
of cash, every day. You can make nearly $1,000,000/year with
this concept -- it's being done on the 'Net NOW!

This kind of money doesn't come from one product or
service... it comes from a MULTITUDE of services, products,
and combinations thereof! A card deck advertiser here.
A classified ad there. A listserver today. A complete Theme
Store site tomorrow.... and many, many more products/
services!

An Internet marketing consultant recently recommended that
you LIMIT the number of products you offer on the 'Net... so
as to not "confuse" your prospects. With all due
professional respect, I couldn't disagree more, and there
are numbers to back me up.

Profitstream is one of the few Internet marketing companies
who can back up their products with actual success figures.
Most "consultants" are good in the consulting trade, but are
they running a profitable Internet business that everyone
can replicate?

You have to make a decision... are you with the "fad" school
of Internet marketing that demands you develop a "one hit
product" that will make you rich overnight (even if it takes
you ten years to find that hit product, and you go broke
from the development cost)...

...or do you see the necessity of MULTIPLE profit streams...
of a CHAIN of solutions that will

* multiply your income by as many RELATED products as you
carry -- the more the better;

* build a closer and closer RELATIONSHIP to your audience,
based on your ability to recognize their next Pressing
Problem, and your ability to accommodate them faster than
anyone else?

I'm not into "get rich quick." Yet the Profitstream concept
affords stunning growth... not DESPITE the fact that you
don't have to wait for the next hoola hoop... but BECAUSE
there are as many products and services to meet YOUR
customers' real needs as possible... and these products are
available NOW!

Plus, new solutions are identified faster, and sold more
hard-hitting than most anyone else on the 'Net. It's a
competition-proof system that you can adapt to YOUR Theme,
to YOUR niche. If you work with me, I'll show you how.

With our Turnkey Internet Marketing Store, you'll be helping
others to make money on the 'Net besides making a handsome
profit yourself. Whom do you want to help? Women? Young
professionals? People in your country? Local businesses?
Pick one! Then get started!

The store comes "stocked" with lucrative Internet services.
And it comes with constant help of a successful Internet
marketer who is making nearly $1,000,000/year on the
Internet RIGHT NOW - J. Nicholas Schmidt... it comes with
Nicholas' constant assistance in selling and marketing on
the 'Net. YOU can shine... YOU can be next $1,000,000
success. Will it happen? It depends on your participation!
No one can do the work for you. But you can.

The Profitstream dealer crowd is extremely smart. A Ph.D. A
marketing consultant. An owner of a successful truck parts
business. A renowned author of computer books. I'm proud to
work with such focused, well grounded people. These are
people who know a good opportunity. They'll be flourishing
with us! What about you? If you haven't done so already,
please visit our website at <a
href="http://www.profitstream.com/ps.dll?a=jc9946">
http://www.profitstream.comps.dll?a=jc9946 </a> now to start
making YOUR website competition proof today!

+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
15 KEY QUESTIONS ABOUT WRITING YOUR OWN TIPS BOOKLET
by Paulette Ensign

Everyone has something they want the world to know about and
a tips booklet is a great way to do that. More than 400,000
copies of my tips booklet, "110 Ideas for Organizing Your
Business Life," have been sold in two languages, all without
spending a penny on advertising.

Here are some questions to get your tips (and cash) flowing.
You can mine your own field of gold by looking at any
promotional literature you have created, audio or video
tapes you have produced, press releases or articles about,
or by you, your product catalog and even your business card.

1. What is the single most important subject that you want
the world to know about from your experience or knowledge?
If there are several topics, which one is most compelling to
you right now?

2. How would you narrow that subject down into segments? Do
those segments create additional booklets to develop a
series?

3. What do you want the booklet to accomplish for you? Do
you want to altruistically spread the word about something?
Will a booklet be a marketing tool for your business? Can it
be a profit center for you? Would you like it to be a
marketing tool and a profit center?

4. What are you often surprised by that people do not know
about your subject area? Is there something that seems so
'common sense' to you, while being highly helpful or
enlightening to others?

5. What is the single most outstanding thing you want people
to know? Is it a new skill, perspective, attitude, expanding
general knowledge?

6. Does your information need to be presented sequentially,
or can it be random? Can a specific entry stand on its own,
or does it need whatever came before it to cause it to make
sense to the reader?

7. What do you want people to do and not to do, be or not to
be as a result of your booklet? How will this information be
beneficial to the reader?

8. Who besides the reader can benefit from this material?
Are there manufacturers, suppliers, or distributors whose
business activities can profit by distributing your
contents?

9. Is there jargon that is peculiar to your topic? Have you
considered how you will monitor and treat that in your
content?

10. What surprised you the most when you learned about your
topic? Is that useful to pass along to your readers in some
way?

11. What resources are needed to implement any of your
suggestions? What are the easiest ways to accomplish what
you are recommending to your reader?

12. What do people need to know about you? What gives you
the credentials to write about this topic?

13. What other products and/or services do you have to
assist the reader in this topic? Are they products and
services of your own, or of someone else's?

14. How would short anecdotes be useful in supporting your
materials? Would they get in the way, or enhance your
content?

15. Do your tips need visual support with graphics to allow
them to be more fully understood? Is clip art adequate or do
you need original art?

Ask yourself these questions if you are considering writing
at tips booklet of your own, and you'll be well on your way
to a successful publication.

ABOUT THE AUTHOR
Paulette Ensign has a complete home study course,
teleclasses, and consulting services to support your success
Tips Products International        619-481-0890 voice
booklets@...     http://:www.tipsbooklets.com
12675 Camino Mira Del Mar #179, San Diego, CA 92130
Visit our All About Booklets Discussion Board at our website

+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
NEED HELP STARTING YOUR OWN BUSINESS?
Want to set up shop on the Internet but don't know where to
begin? Know you'd like to a business of your own, but unsure
of what kind? Read DreamZine to find the answers you need!
Sign up TODAY at http://www.dreamstores.com

+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
DEVELOPING YOUR VERBAL LOGO
by Gary Lockwood

The next 30 seconds may determine whether you get your
funding, make the sale or establish your point-of-view!

In this faced-paced, mile-a-minute world, you often have
only a few seconds to get your message across. Most modern
television and radio commercials are no more than 30
seconds. Where could you use an effective 30 second
commercial message about your business? These mini-messages
are ideal for investor meetings, networking meetings, trade
shows, interviews, sales calls or any situation where you
need to quickly promote your business.

How do you develop these messages effectively? Think in
terms of "sound bites." Prepare your brief message just like
a speech, with an opener, the content and the closing. Let's
examine each of these in more detail.

The Opening

The purpose of your opening is to grab attention. You must
assume that your audience is generally as busy and
preoccupied as you are. So you need to first get their
attention with a question, "grabber'" words, humor or an
interesting visual.

Using a question as an opener causes the listener to stop
and think.
"Do you want to change the world?"
"How many new prospects do you want today?"
"When do you want to feel good again?"
Once you have their attention, your message can help them
answer the question.

Grabber words are designed to startle, shock or at least
cause your listener to want to listen to what's coming next.
The first sentence of this article is an example.

A funny comment or an eye-catching visual are always
effective ways to get the attention of your listeners in a
hurry. Obviously, any of these openings must be relevant to
your message, or they will confuse your listeners.

The Content

Once you have their attention, relate your main message.
Since you usually have only three or four sentences, you
need to craft this message carefully. The most effective
message is the one that states what your business can do for
the listener. In other words, talk about the benefits to be
received by using your product or service. Don't say "I'm a
dentist." Say, "I improve the health and well-being of my
clients. Healthy teeth help you look good and feel good."

The bottom line is that your listeners don't care what you
do. They care about what you can do for them. Talk in terms
of results, feelings, benefits, outcomes, ideas. Imagine
your listener with a sign on their forehead that reads "So,
What? What's in it for me?" Remember, you only have 30
seconds. There will be time later to explain how you do
these great things.

The Closing

Here is where you ask for action. As a result of your 30
second commercial, you want your listener to do something,
or think something. Ask:
"When can we meet?"
"Give me your business card."
"Call today."
"When you think of shoes, think of The Shoemaster."

Also appropriate is your catchy tag line. The closing may be
the only part of your message that your listener will
remember. What do you want them to remember?

So, there it is. Your miniature speech takes only 30
seconds. And it has a beginning, a middle and an ending.
What can you do to make all this come out sounding and
looking smooth, confident and compelling? Prepare and
practice. Prepare by writing out your message, thinking
through the key elements and deciding exactly what you want
your listener to be doing or thinking at the end of your
message.

Practice by saying your message aloud. Rehearse this brief
speech. Saying it aloud causes you to pay attention to the
sound and cadence. Practice in front of a mirror and you
will see the gestures and body language that make up such a
large part of the communication. Remember, it's not just
what you say, it's how you say what you say that makes the
difference.

For your 30 second commercial to really be effective, you
must act like you mean it, sound like you mean it and look
like you mean it. How do others realize that you really mean
what you say? They notice your enthusiasm, your mannerisms,
your tone of voice, your posture.

Part of your preparation is to be consciously aware of your
non-verbal communication. If possible, video yourself giving
your message. Replay the tape several times. Once to listen
and observe the overall effect of your message. Watch it
again without sound. What are you telling the audience by
your posture, body language, facial expressions and your
gestures? Do you look and act like you really mean it?

Replay the tape again with your eyes closed. Listen for
distracting sounds such as "uh", "ah", "ya know" or sighs.
All these things subtract from the effectiveness of your
main message.

In our MTV-world of excessive sights and sounds and
experiences, make your point and get your message across in
a well prepared, well rehearsed 30 second commercial. Think
of it as a brief speech.

Mix preparation with inspiration and you'll get a standing
ovation.

ABOUT THE AUTHOR
       Gary Lockwood is Your Business Coach.
Get the Unique, Do-It-Yourself Business Consulting Kits -
get your FREE at http://www.BizSuccess.com/freekits.htm
Free business newsletter - mailto:subscribe@...
Email: mailto:Gary@...
Web: http://www.BizSuccess.com
Office: (800) 272-1575 (USA)       Fax: (760) 325-9608

+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
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+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
All-Business is a FREE newsletter with ideas on business
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If you have received this from a friend and would like to
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+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++

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Over 15 years writing, editing, desktop publishing and
newsletter production experience.
  Phone 423-609-1945
  http://www.copelandlane.com
  mailto:dbishop@...

+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
Copyright ©1999 Copeland & Lane. All Rights Reserved.

Sorry this issue is late! I was out of town for two days
and away from the computer.

+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
You have received this email because you have subscribed to
the All-Business Newsletter, you have submitted an article
for publication, or by your request. This email is NEVER
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If you believe you have received this in error, or if you
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WELCOME TO NEW SUBSCRIBERS AND OLD FRIENDS!! We're glad
you're here!

+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
THIS ISSUE OF ALL-BUSINESS CONTAINS:

* MAKING MONEY FROM WHAT YOU KNOW
by Paulette Ensign

* OUR SPONSOR
DreamStores - Transforming YOUR Dream Into a Profitable
Internet Business!

* THE UNEXPECTED "THANK YOU"
by Bob Leduc

* CLASSIFIED ADS

* THOUGHT YOU'D WANT TO KNOW...

+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
MAKING MONEY FROM WHAT YOU KNOW
©1999, Paulette Ensign

Everyone has something they want the world to know about. An
informational tips booklet is just one of many ways to
circulate that information. From there, that content can be
recycled over and over and over again into other saleable
formats, all without ever writing another new word of copy.

In the early 1990's when the US economy was in dismal shape,
so was the economy of Organizing Solutions, Inc., a speaking
and consulting company. On a 'zero budget' (translation:
flat broke!), a tips booklet called, "110 Ideas for
Organizing Your Business Life" was produced. Little did
anyone know that was the beginning of a journey of selling
over 500,000 copies in two languages without spending a
penny on advertising to do it. It actually spurred an entire
new business in the process.

The booklet contents came from things that were said to
clients or to audiences over a period of eight years, all
about getting organized. It was information people wanted to
know, and information that was absorbed well in small
amounts.

To accomplish these sales results, a variety of marketing
methods was used. The first was sending a copy of the
booklet to national publications, inviting them to excerpt
from the booklet, and adding a tag line at the bottom
inviting the reader to send a small amount of money for
their own complete copy. Approximately 15,000 single copies
were sold that way. Next, major corporations were contacted
in an effort to sell them large quantities of the booklet,
usually for their own promotional purposes, at large
quantity pricing discounts.  About 50,000 copies were sold
this way.

Then things started really expanding. Non-exclusive rights
to reprint several hundred thousand copies were sold to a
mail order catalog company. At the same time, a connection
was made online with a marketing company in Italy, who
licensed the contents to create an Italian version of the
booklet. Over 100,000 copies of the Italian version were
sold to a magazine who bundled it with one issue of their
own publication as a gift to their subscribers. The booklet
contents have also been licensed into several other
languages and other physical formats.

At one point, a well known American public seminar company
expressed interest in producing an audio program based on
the booklet.  The audio set has sold about 20,000 copies
unto itself. That audio program also triggered a 20-minute
interview on the in-flight audio programming of a major
airline for two months, world-wide. Two companies who each
produce laminated guides also licensed the non-exclusive
rights to the contents. They then produced the product and
pay royalties for all units they sell.

There are still many ways to utilize the tips that were
written just once. They can show up as calendars, coffee
mugs, tee-shirts and any advertising specialty you can think
of. They can be licensed to a company as part of a radio,
television or print campaign, under the banner of "An
organizing moment brought to you by... (the name of the
sponsoring company)." They could be made into an embroidery
design, a poster, a board game, CD, video, and truly endless
other products and applications.

You most likely already have copy from which to draw. Have
you ever written an article, given a speech or workshop, had
an article written about you, written a book or special
report, done an audio or video? All those formats can be
transformed into informational, bulleted tip format.

By recycling your contents, you will develop products at
different price points and in different formats, thereby
always having a 'yes' answer when someone wants some of what
you've got. You will also be responding to the range of
learning styles of the general population. Having your
information in print, audio, video, small type, larger type,
with graphics, without graphics -- all means you are
broadening your appeal to a wider audience.

The cost for developing products described in this article
can range from zero to a substantial amount, and everything
in between! Whenever possible, have the products developed
on someone else's budget by licensing your contents to them.
You may need to produce a small amount of finished product
first, just for the sake of distributing some well-perceived
samples. A decision maker will sometimes decide merely from
reviewing a printed or electronic manuscript of your tips.
Regardless of the deals you make with others, be sure to
always keep the copyright in your own possession so you can
continue recycling the material without anyone else's
limitation.

So, what do you already know a lot about that you want to
share with the rest of the world?  What do you already have
that can be recycled? You are sitting on a gold mine. Your
new products can serve as new profit centers, as marketing
tools for your current business, or both.  Go out and get
started TODAY!

ABOUT THE AUTHOR
Paulette Ensign has a complete home study course,
teleclasses, and consulting services to support your success
Tips Products International               619-481-0890 voice
booklets@...          http//:www.tipsbooklets.com
12675 Camino Mira Del Mar #179, San Diego, CA 92130
Visit our All About Booklets Discussion Board at our website

+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
Transform YOUR Dream into a Profitable Internet Business
with DreamStores!

Turn YOUR dream into a PROFIT! Validate your talents and
your dreams!

We can help you focus on achievable goals and set you up
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Join the DreamStores Community Network!

DreamStores is a community for people just like you who want
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You deserve to realize your dreams! And we can help you make
YOUR dreams a reality!

Visit our website at http://www.dreamstores.com NOW to find
out how you can be on your way to the business of your
dreams!

+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
THE UNEXPECTED "THANK YOU"
©1999, Bob Leduc

I bought my first new car when I was 21 years old. It was a
bright red convertible. Along with the joy of owning my
dream car came the responsibility of paying for it. I
remember how the feeling of "buyer's remorse" plagued me for
days after I drove the car off the dealer's lot. ("Buyer's
remorse" is what we feel after making an impulsive decision
-- until we can justify our decision with logical reasons.)

About a week later I got a personal letter from Ray, the
salesman who sold the car to me. He thanked me for the
business and congratulated me for making such a wise
decision. He then went on to list all the benefits I'd enjoy
as a result of my wise decision. Ray's letter didn't change
the car payments I faced for the next three years. However,
it did change the way I felt about them. I lost my buyer's
remorse almost immediately. Ray's letter also changed the
way I felt about him. I bought three more cars from Ray
during the next 10 years.

I used versions of Ray's "thank you" letter throughout my
business career. They helped preserve a considerable amount
of business. They also helped solidify many valuable
business relationships.

BENEFITS OF THE UNEXPECTED "THANK YOU"

How would you react if you received a personal "thank you"
from a company or person a few days after you spent money
with them?  You'd feel good and probably want to do more
business with them sooner rather than later. Why not give
that same feeling to the most important people you know --
your customers.

Here are some benefits you gain when you send a personal
"thank you" to a customer or client who just gave you
business...

** You reduce or lower any buyer's remorse your customer or
    client feels after their purchase.
** You develop a closer relationship with your customer.
** You gain free word-of-mouth advertising when your
    customers tell everybody about your unexpected "thank
    you" letter and how good they feel about doing business
    with you.
** You have an opportunity to resell more (or other)
    products or services. You can even promote this by
    including a special price or discount offer in your
    "thank you" letter.
** You enhance your image as a consumer-oriented business.

Your unexpected "thank you" doesn't have to be lengthy. You
don't have to write it individually for each customer or
client. You can use the same text for everybody with just a
few minor changes -- like inserting the customer's name. You
don't even have to take the time to type envelopes and mail
letters. You can send your "thank you" by fax or email. Just
be sure to personalize it as much as possible.

EXAMPLES

If you've ordered books on the internet from Amazon.com, you
received a good example of an unexpected "thank you" letter
by email. Their "thank you" email message even includes the
titles of other books you can order on the same subject.

I spoke with an MLM distributor several weeks ago who sends
what she called a "congratulatory letter" to all her new
distributors two days after they sign up. In it, she repeats
the specific goals stated by the new distributor before
signing up and includes a brief description of how he or she
will now be able to achieve them.

Most buying decisions are made on impulse. Only after buying
do we look for logical reasons to justify our decision. You
can help your customers with this by including all the
benefits they'll gain from your product or service in an
unexpected "thank you" message. These benefits are what
initially compelled them to buy. Repeating these benefits
reassures them of the wisdom of their decision. It can even
reduce or eliminate cancellations or refunds.

ABOUT THE AUTHOR
Bob Leduc recently wrote a manual for small business
owners titled "How to Build Your Small Business Fast With
Simple Postcards" and several other publications to help
small businesses grow and prosper. For more information...
Email: BobLeduc@...  Subject: "Postcards".
Phone: (702) 658-1707 (After 10 AM Pacific time)

+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
CLASSIFIED ADS

Does YOUR copywriting sell your products?
Ours does! Writing, editing, proofreading and desktop
publishing services for small and home-based businesses.
mailto:dbishop@...

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ibe

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"If you're using a calling card from any of the big three
you're being ripped off!" -- Money Magazine, 9/3/95
Visit http://ld.net/roadtel/?frugal1 to sign up TODAY!

+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
THOUGHT YOU'D WANT TO KNOW...

Last week I shared a note with you that a trusted colleague
had shared with me regarding a virus warning. Typically, I
would NEVER have believed this type message, but because of
who sent it, I trusted my source without investigating for
myself. Of course, it was a hoax. (It was Monday!) At any
rate, several All-Business subscribers shared these sites
with me after receiving that email. The "virus" I told you
about was not listed on all of these sites, but on some of
them. So, I hope you learn this lesson from my mistakes:

   It doesn't matter HOW WELL you trust the source who sends
   you a virus warning... CHECK IT OUT FOR YOURSELF! Here are
   several good sites with real virus and hoax information.

http://www.symantec.com/avcenter/venc/data/jesus-hoax.html
http://urbanlegends.miningco.com/
http://www.UrbanLegends.com/
http://ciac.llnl.gov/ciac/CIACHoaxes.html
http://www.kumite.com/myths/
http://www.av.ibm.com/InsideTheLab/VirusInfo/

If I were perfect - and less trusting - you would have been
saved one more email in your inbox. But I'm not perfect, and
I don't want to be less trusting, so you'll just have to
forgive my human-ness. :o)

+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
The All-Business Newsletter is a FREE newsletter with ideas
on business start-up, management, marketing, advertising,
PR, operations skills and more delivered to your email box
every other week!

If you have received this from a friend and would like to
subscribe to this list, please send an email to
mailto:all-business-subscribe@onelist.com. To be removed
from this list, please send an email to
mailto:all-business-unsubscribe@onelist.com.

PLEASE NOTE
We will not sell, rent, broadcast, or otherwise make
available, our list of All-Business subscribers to any
outside parties. Your privacy is valued and respected!

Darlene Bishop, Editor
Over 15 years writing, editing, desktop publishing
and newsletter production experience
http://www.copelandlane.com  mailto:dbishop@...

+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
Copyright ©1999 Copeland & Lane. All Rights Reserved.

DNO = do not open

Darlene Bishop
mailto:dbishop@...
http://www.copelandlane.com

But remember the Lord your God, for it is he who gives you the
ability to produce wealth - Deuteronomy 8:18

This note came to me today from someone I trust completely. You
may have already heard of this, if so, please disregard. But
there are many computer newbies on this list and I'd hate to see
you open something like this without knowing when this short
message could save you some heartache. Sorry for the intrusion!

>If you receive an email titled "It Takes Guts to Say 'Jesus' DO
NOT
>OPEN IT !!
>
>It will erase everything on your hard drive.  This information
was
>announced yesterday morning from IBM; AOL states that this is a
very
>dangerous virus, much worse than "Melissa", and that there is no

>remedy for it at this time.
>
>Some very sick individual has succeeded in using the re-format
>function from Norton Utilities causing it to completely erase
all
>documents on the hard drive. It has been designed to work with
>Netscape Navigator and Microsoft  Internet Explorer.  It
destroys
>MacIntosh and IBM compatible computers.  This is a new, very
>malicious virus and not many people know about it.
>
>Pass this warning along to EVERYONE in your address book and
please
>share it with all your online friends ASAP so that this threat
may be
>stopped. Please practice cautionary measures and tell anyone
that may
>have access to your computer. Forward this warning to everyone
that might
>access the internet.

--
Darlene Bishop
mailto:dbishop@...
http://www.copelandlane.com
------
But remember the Lord your God, for it is he who gives you the
ability to produce wealth - Deuteronomy 8:18

Some of you have written stating that you couldn't get to the
site because of a "forbidden" error. This is what I have learned:

>They are moving to a dedicated server because their host
>cannot handle all the traffic. I have spoken to them and
>they are moving as fast as they can. We just caught it
>at a bad time!

Will let you know as soon as I know it's up and running again.
Thanks for your patience!

Darlene Bishop
mailto:dbishop@...
http://www.copelandlane.com

But remember the Lord your God, for it is he who gives you the
ability to produce wealth - Deuteronomy 8:18

WELCOME TO NEW SUBSCRIBERS AND OLD FRIENDS!! We're glad
you're here! Sorry this issue is one day late - I've had email
problems.

You have received this email because you have subscribed to
the All-Business Ezine, you have submitted an article for
publication, or by your request. This emailis NEVER sent
unsolicited. We do not promote SPAM.

If you believe you have received this in error, or if you
wish to be removed from our mailing list, please see remove
instructions at the bottom of this message.

+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
A SHORT SURVEY

I am considering a new business venture, but before I make
the leap with my pocketbook, I'd like to know how it might
be received. Could you please take just a moment to answer
the following question and return your answer to me? THANKS
for your help!!

QUESTION: If someone asked you to list EVERY important date
that you would ever want to remember in your life, and they
recorded those dates and reminded you of them FOR THE REST
OF YOUR LIFE...would you be willing to pay them a ONE-TIME
fee of $39.00 to do that for you?

ANSWER: YES or NO

PLEASE NOTE: YOU ARE UNDER NO OBLIGATION WHATSOEVER! This is
simply a survey to see if there is interest in this type of
service.  PLEASE DELETE THE REMAINDER OF THIS TEXT WHEN
REPLYING. Thanks!!!

+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
THIS ISSUE OF ALL-BUSINESS CONTAINS:

* A SHORT SURVEY

* MAKING MONEY FROM WHAT YOU KNOW
by Paulette Ensign

* OUR SPONSOR
DreamStores - Transforming YOUR Dream Into a Profitable
Internet Business!

* THE UNEXPECTED "THANK YOU"
by Bob Leduc

* CLASSIFIED ADS

* THOUGHT YOU'D WANT TO KNOW...

+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
MAKING MONEY FROM WHAT YOU KNOW
©1999, Paulette Ensign

Everyone has something they want the world to know about. An
informational tips booklet is just one of many ways to
circulate that information. From there, that content can be
recycled over and over and over again into other saleable
formats, all without ever writing another new word of copy.

In the early 1990's when the US economy was in dismal shape,
so was the economy of Organizing Solutions, Inc., a speaking
and consulting company. On a 'zero budget' (translation:
flat broke!), a tips booklet called, "110 Ideas for
Organizing Your Business Life" was produced. Little did
anyone know that was the beginning of a journey of selling
over 500,000 copies in two languages without spending a
penny on advertising to do it. It actually spurred an entire
new business in the process.

The booklet contents came from things that were said to
clients or to audiences over a period of eight years, all
about getting organized. It was information people wanted to
know, and information that was absorbed well in small
amounts.

To accomplish these sales results, a variety of marketing
methods was used. The first was sending a copy of the
booklet to national publications, inviting them to excerpt
from the booklet, and adding a tag line at the bottom
inviting the reader to send a small amount of money for
their own complete copy. Approximately 15,000 single copies
were sold that way. Next, major corporations were contacted
in an effort to sell them large quantities of the booklet,
usually for their own promotional purposes, at large
quantity pricing discounts.  About 50,000 copies were sold
this way.

Then things started really expanding. Non-exclusive rights
to reprint several hundred thousand copies were sold to a
mail order catalog company. At the same time, a connection
was made online with a marketing company in Italy, who
licensed the contents to create an Italian version of the
booklet. Over 100,000 copies of the Italian version were
sold to a magazine who bundled it with one issue of their
own publication as a gift to their subscribers. The booklet
contents have also been licensed into several other
languages and other physical formats.

At one point, a well known American public seminar company
expressed interest in producing an audio program based on
the booklet.  The audio set has sold about 20,000 copies
unto itself. That audio program also triggered a 20-minute
interview on the in-flight audio programming of a major
airline for two months, world-wide. Two companies who each
produce laminated guides also licensed the non-exclusive
rights to the contents. They then produced the product and
pay royalties for all units they sell.

There are still many ways to utilize the tips that were
written just once. They can show up as calendars, coffee
mugs, tee-shirts and any advertising specialty you can think
of. They can be licensed to a company as part of a radio,
television or print campaign, under the banner of "An
organizing moment brought to you by... (the name of the
sponsoring company)." They could be made into an embroidery
design, a poster, a board game, CD, video, and truly endless
other products and applications.

You most likely already have copy from which to draw. Have
you ever written an article, given a speech or workshop, had
an article written about you, written a book or special
report, done an audio or video? All those formats can be
transformed into informational, bulleted tip format.

By recycling your contents, you will develop products at
different price points and in different formats, thereby
always having a 'yes' answer when someone wants some of what
you've got. You will also be responding to the range of
learning styles of the general population. Having your
information in print, audio, video, small type, larger type,
with graphics, without graphics -- all means you are
broadening your appeal to a wider audience.

The cost for developing products described in this article
can range from zero to a substantial amount, and everything
in between! Whenever possible, have the products developed
on someone else's budget by licensing your contents to them.
You may need to produce a small amount of finished product
first, just for the sake of distributing some well-perceived
samples. A decision maker will sometimes decide merely from
reviewing a printed or electronic manuscript of your tips.
Regardless of the deals you make with others, be sure to
always keep the copyright in your own possession so you can
continue recycling the material without anyone else's
limitation.

So, what do you already know a lot about that you want to
share with the rest of the world?  What do you already have
that can be recycled? You are sitting on a gold mine. Your
new products can serve as new profit centers, as marketing
tools for your current business, or both.  Go out and get
started TODAY!

ABOUT THE AUTHOR
Paulette Ensign has a complete home study course,
teleclasses, and consulting services to support your
success..
Tips Products International               619-481-0890 voice
booklets@...          http//:www.tipsbooklets.com
12675 Camino Mira Del Mar #179, San Diego, CA 92130
Visit our All About Booklets Discussion Board at our website

+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
Transform YOUR Dream into a Profitable Internet Business
with DreamStores!

Do you want to make a lifestyle, rather than a living?

Do you dream of
...flying an airplane?
...Skydiving?
...Bungee jumping?
...Traveling to the wilds of Africa?
...Working from home so you can be there for your kids?
BUT HAVE TO SUPPORT YOUR FAMILY?

At DreamStores, we customize a profitable internet business
based on YOUR interests, talents and resources.

Turn YOUR dream into a PROFIT! Validate your talents and
your dreams!

We can help you focus on achievable goals and set you up
with a profitable Internet Business.

HOW? By creating and developing your own DreamStore.

Join the DreamStores Community Network!

DreamStores is a community for people just like you who want
to see their dream fulfilled! And what better way than to
turn it into a profitable Internet business?

If you
...long for adventure
...passionately aspire to success
...crave the excitement of being your own boss
YOU are ready  for a DreamStore!

You deserve to realize your dreams! And we can help you make
YOUR dreams a reality!

Visit our website at http://www.dreamstores.com NOW to find
out how you can be on your way to the business of your
dreams!

+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
THE UNEXPECTED "THANK YOU"
©1999, Bob Leduc

I bought my first new car when I was 21 years old. It was a
bright red convertible. Along with the joy of owning my
dream car came the responsibility of paying for it. I
remember how the feeling of "buyer's remorse" plagued me for
days after I drove the car off the dealer's lot. ("Buyer's
remorse" is what we feel after making an impulsive decision
-- until we can justify our decision with logical reasons.)

About a week later I got a personal letter from Ray, the
salesman who sold the car to me. He thanked me for the
business and congratulated me for making such a wise
decision. He then went on to list all the benefits I'd enjoy
as a result of my wise decision. Ray's letter didn't change
the car payments I faced for the next three years. However,
it did change the way I felt about them. I lost my buyer's
remorse almost immediately. Ray's letter also changed the
way I felt about him. I bought three more cars from Ray
during the next 10 years.

I used versions of Ray's "thank you" letter throughout my
business career. They helped preserve a considerable amount
of business. They also helped solidify many valuable
business relationships.

BENEFITS OF THE UNEXPECTED "THANK YOU"

How would you react if you received a personal "thank you"
from a company or person a few days after you spent money
with them?  You'd feel good and probably want to do more
business with them sooner rather than later. Why not give
that same feeling to the most important people you know --
your customers.

Here are some benefits you gain when you send a personal
"thank you" to a customer or client who just gave you
business...

** You reduce or lower any buyer's remorse your customer or
    client feels after their purchase.
** You develop a closer relationship with your customer.
** You gain free word-of-mouth advertising when your
    customers tell everybody about your unexpected "thank
    you" letter and how good they feel about doing business
    with you.
** You have an opportunity to resell more (or other)
    products or services. You can even promote this by
    including a special price or discount offer in your
    "thank you" letter.
** You enhance your image as a consumer-oriented business.

Your unexpected "thank you" doesn't have to be lengthy. You
don't have to write it individually for each customer or
client. You can use the same text for everybody with just a
few minor changes -- like inserting the customer's name. You
don't even have to take the time to type envelopes and mail
letters. You can send your "thank you" by fax or email. Just
be sure to personalize it as much as possible.

EXAMPLES

If you've ordered books on the internet from Amazon.com, you
received a good example of an unexpected "thank you" letter
by email. Their "thank you" email message even includes the
titles of other books you can order on the same subject.

I spoke with an MLM distributor several weeks ago who sends
what she called a "congratulatory letter" to all her new
distributors two days after they sign up. In it, she repeats
the specific goals stated by the new distributor before
signing up and includes a brief description of how he or she
will now be able to achieve them.

Most buying decisions are made on impulse. Only after buying
do we look for logical reasons to justify our decision. You
can help your customers with this by including all the
benefits they'll gain from your product or service in an
unexpected "thank you" message. These benefits are what
initially compelled them to buy. Repeating these benefits
reassures them of the wisdom of their decision. It can even
reduce or eliminate cancellations or refunds.

ABOUT THE AUTHOR
Bob Leduc recently wrote a manual for small business
owners titled "How to Build Your Small Business Fast With
Simple Postcards" and several other publications to help
small businesses grow and prosper. For more information...
Email: BobLeduc@...  Subject: "Postcards".
Phone: (702) 658-1707 (After 10 AM Pacific time)

+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
PLEASE SUPPORT OUR ADVERTISERS - THEY MAKE ALL-BUSINESS
POSSIBLE!

PremierCom offers 800 numbers for only 7.5¢/minute!
Sign up NOW at http://ld.net/7.5/frugal1

- - < T h e  C o r n i s h  S e a r c h  E n g i n e > - -
Get your FREE Web Masters Services and Advice
http://digitalchaos.hypermart.net/index.html?002
Subscribe to the FREE DigitalChaos newsletter
mailto:subscribe@...?subject=subscr
ibe

Compare the costs - RoadTel calling card rates are the BEST!
"If you're using a calling card from any of the big three
you're being ripped off!" -- Money Magazine, September 3,
1995
Visit http://ld.net/roadtel/?frugal1 to sign up TODAY!

+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
THOUGHT YOU'D WANT TO KNOW...

Charles Kessler passed this note to me:

   There is a new service which combines email autoresponders
   with opt-in advertising and offers a free 2 for 1 ad
   exchange program.

   The company is called SendFree, http://www.sendfree.com,
   and bills itself as the internet's first autoresponder ad
   exchange.

   Here is how it works. SendFree offers unlimited free
   autoresponders. Every two times someone requests your
   autoresponder message - you get one free ad sent with
   another SendFree member's autoresponder thereby giving you
   free advertising.

   The best part is that you control who sees your ads and
   which ads are featured with your autoresponder messages.
   You can target your ads based on subject categories. You
   can also filter out ads that are inappropriate for your
   autoresponder.

   SendFree also sends a daily digest of all inquiries sent
   to your autoresponder including their email addresses.

I thought you'd like to know!

+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
The All-Business Newsletter is a FREE newsletter with ideas
on business start-up, management, marketing, advertising,
PR, operations skills and more delivered to your email box
every other week!

If you have received this from a friend and would like to
subscribe to this list, please send an email to
mailto:all-business-subscribe@onelist.com. To be removed
from this list, please send an email to
mailto:all-business-unsubscribe@onelist.com.

Darlene Bishop, Editor
Over 15 years writing, editing, desktop publishing
and newsletter production experience
http://www.copelandlane.com  mailto:dbishop@...

+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
Copyright ©1999 Copeland & Lane. All Rights Reserved.