Product Management 2.0 Newsletter Sept 5, 2009

Read this issue at:
www.280group.com/insider/9.5.09.htm

CONTENTS
* STUNNINGLY AWFUL DEMO EVOLUTION - HAVE YOU EVER SEEN DEMOS GET SHORTER?
By Peter Cohan


* BOOK SIGNING: THE PHENOMENAL PRODUCT MANAGER
Join author Brian Lawley for a book signing at the Silicon Valley Product
Management Association meeting this Wednesday, where he will be giving a
presentation on PM Productivity - How to get twice as much done in half the
time. Sign up at www.svpma.org. There will also be a drawing for a copy of the
Product Management Office Professional ($399 value).


* BECOME A CERTIFIED AGILE PRODUCT MANAGER!
New self-study course to get certified and show your mastery of agile
development methodology and product management.


  * WONDERING IF YOU HAVE A LITTLE TOO MUCH MARKETING SPEAK IN YOUR WRITING? TRY
THIS!
Gobbledygook grader can analyze your writing and tell you just how good (or bad)
it is.

Webinar ~ Product Launch Readiness: Planning for Sales Velocity with Dave
Daniels, Instructor at Pragmatic Marketing Oct. 16, 10am PDT

This webinar is an update to Product Launch Readiness: Planning for Sales
Velocity session presented last year.

Lack of organizational readiness is the #1 killer of successful product
launches. You’ve identified a market problem that is pervasive, urgent and the
market is willing to buy.

You’ve developed a great product that satisfies the need. You are ready to go
to market, but are you confident that the rest of your organization ready to
sell and support your new offering?

You could easily lose an entire quarter or more while the rest of the
organization catches up. Learn some of key secrets to a successful product
launch that can set the stage for sales velocity.

Register here: http://bit.ly/ProdLaunch

Join the Twitter conversation during the event at #prodmgmt #launch

Follow us on Twitter:
http://twitter.com/pragmaticmkting

“Happy Webinar-ing!"

Summer is an excellent opportunity to complete some of the"important but not urgent" tasks that typically fall to the bottom of the product manager's queue.  Read this month's Pivot Point newsletter, and find out how you can complete some of our favorite"getting ready for the fall rush" tasks in as little as 30 minutes!  read on…

Business Case Secrets of the Pros (Distance Learning Course): Oct. 28 – Nov. 6  The projects that are selected for development in 2010 must be clear winners.  Learn how to develop a watertight business case for your next product or project.  Take this course from your home or office.

Register at: https://www2.gotomeeting.com/register/598348547

Are you thinking about becoming a certified product manager or an agile
certified product manager? Not sure which certification to choose or what the
value of certification is? Certification can be one of the best ways to move
your career forward and differentiate yourself from the crowd. Yet there are
many choices and a variety of material is covered. Join Brian Lawley in as he
discusses the certification options available for Product Managers and answers
your questions about which might be most appropriate for you and your career.

About the speaker
Brian Lawley is the CEO and Founder of the 280 Group and former President of the
Silicon Valley Product Management Association (www.svpma.org). During his twenty
five year career in Product Management he has defined, launched and marketed
over fifty successful products. He is the Author of the books "Expert Product
Management: Advanced Techniques, Tips & Strategies for Product Management &
Product Marketing"  and "The Phenomenal Product Manager." In 2008 he won the
Product Management Excellence Award for Thought Leadership by the Association of
International Product Marketing & Management. Mr. Lawley is a Certified Product
Manager (CPM) and Certified Product Marketing Manager (CPMM). He earned an MBA
with honors from San Jose State University and Bachelors Degree in Management
Science from the University of California at San Diego.

Register at: https://www2.gotomeeting.com/register/598348547

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We are very excited to announce the release of our newest product: The
Competitive Analysis Toolkit(tm) http://bit.ly/3oXJG4. The competitive analysis
toolkit is a comprehensive set of templates and a narrated training course that
will help you to quickly and thoroughly tear apart your competition in record
time.

We are also releasing version 2.0 of our award-winning Product Management
Office™ Professional. Version 2.0 adds the competitive analysis toolkit to give
you all seven of our toolkits (Product Manager's, Roadmaps, Launches, Product
Reviews, Beta Programs, Competitive Analysis and Developer Programs - a total of
183 templates and six narrated training presentations).

Using the knowledge you gain and the contents of the competitive toolkit you
will be able to:

- Brief your team and executives thoroughly to show you are a market expert

- Build a reality-based strategy for your product to win

- Do more effective product, roadmap and marketing planning

- Arm your sales force with excellent competitive selling tools

What's included in the competitive toolkit:

1.) 50 slide narrated training presentation "How to tear apart your competition"

2.) 17 templates:

Company backgrounder (for each competitor)
Win Loss Summary Chart (for each competitor)
Industry Life Cycle Model
BCG Matrix
Porter's Competitive Five Forces Model
Performance Grid
Positioning Statement & Matrices
Competitive Scope and Differentiation
Competitive Feature Matrix Comparison Chart
SWOT Analysis
Market & Strategy Roadmaps
Internal Company Presentation of Findings
Executive Summary
Product Benefits Comparison Template
Added Value Matrix
External Presentation
Competitive Comparison Sales Tool


3.) Samples:

Porter's Competitive Five Forces Model
Positioning Statement & Matrices
Win/Loss Summary Chart
Competitive Comparison Sales Tool
Competitive Scope and Differentiation
Industry Life Cycle Model
Market & Strategy Roadmaps
SWOT Analysis


For full details on the toolkit or to purchase it for only $99 go to:
http://bit.ly/3oXJG4

Recorded webinar is available at http://bit.ly/kk8g8.

Slides are at www.280group.com/cert.pdf.

Complete comparison of 280 Group certifications can be found at:
http://bit.ly/1WoYO1

Comparison table of all 280 Group certs at:
http://www.280group.com/cpm/280certs.pdf.

NOTE: The $300 special offers for the AIPMM CPM/CPMM and Agile CPM as well as
the $500 specials for the 280 Group Blackblot training course and cert are still
good, but expire shortly.

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What You Must Do To Sell Your Business Case

The projects that are selected for development in 2010 must be clear winners.  Many organizations expect to remain fiscally conservative in 2010, and most will continue to postpone spending. Given this reality, what decision criteria are executives using to plan for next year's investments in your industry?  Click here to find out how can you develop a watertight business case for your next product or project.

Preparing for the AIPMM Certification Exam? Get Ready inas Little as Six Hours!  Take advantage of Pivotal PM's cost-effective, convenient AIPMM Certification Distance Learning and get ready for the exam in as little as six total hours,in your own home or office!  Sessions start Oct. 23.

Agile Product Management Distance Learning course.  Master the skills needed to become a successful Agile Product Manager in each stage of the product life cycle.Join SDForum and Pivotal Product Management on Nov. 11, 13 and 18 for the Agile Product Management series.

Attention Business Analysts!  If you're a business analyst planning to attend BA World in Vancouver B.C., mark your calendar for PivotalPM's session on Oct. 26 - Business Case Secrets for Business Analysts.

The October Pivot Point Newsletter – Prevent the"Mystery No"

In this month's issue we provide some insight into this immutable fact- your business case can be "torpedoed" without your ever knowing why.  For some keys to reducing your chance of getting the "Mystery `No,'" read more.

Learn How to Build a Compelling Business Case for Your2010 Initiatives. Attend four90-minute live distance learning sessions: Business Case Secrets of the Pros. Scheduled for Oct. 28, Oct. 30, Nov. 4 and Nov. 6.

Agile Product Management Distance Learning Course.  Master the skills needed to become a successful Agile Product Manager in each stage of the product life cycle. Join SDForum and Pivotal Product Management on Nov. 11, 13and 18 for the Agile Product Management series.

Preparing for the AIPMM Certification Exam? Get Ready inas Little as Six Hours!  There's still time to join us for the AIPMM Certification sessions.  These distance learning and self-paced online sessions are available 24/7 so you can prepare for the CPM/CPMM exam at your own pace.  Next live session:  Nov. 20.

Product Owner/Product Manager: Can You be Both?

Agile's changes ripple through the organization beyond the Development group. Chief among the big questions that arise: can the Product Manager be the Product Owner? The dual role has its challenges!  One key is to view your organization's move to Agile as an opportunity to emphasize Product Management's strategic contributions. Click here for some hard-won tips on navigating a dual role in your organization.

Agile Product Management Distance Learning Course. Master the skills needed to become a successful Agile Product Manager in each stage of the product life cycle. Join SDForum and Pivotal Product Management on Nov. 11, 13and 18 for the Agile Product Management series.

Accelerate Your Career with AIPMM Certification.  Take advantage of Pivotal PM's cost-effective, convenient AIPMM Certification Distance Learning and get ready for the exam in as little as six total hours, in your own home or office!  Next session:  Nov. 20.

Looking to Expand into Product Management or Product Marketing?  Arm yourself with the skills to choose, build and launch the right products for any organization.Attend the Product Management Intensive™, a comprehensive two-day session, suitable for beginning product managers and experienced professionals: December 8 and 9 in Seattle.

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One of the things many product managers do best is "sweat the detail."But getting lost in the trenches can leave you in the shadows of theorganization. If you're buried in to-do's and tactics, you could be sufferingfrom a "strategic under-load." For some help, go to  http://bit.ly/3Xuk8z 

LOOKING TO EXPAND INTO PRODUCT MANAGEMENT OR PRODUCT MARKETING?

Arm yourself with the skills to choose, build and launch the rightproducts for any organization. Attend the Product Management Intensive™, acomprehensive two-day session, suitable for beginning product managers andexperienced professionals: December 8 and 9 in Seattle.  See http://bit.ly/1bXrbj

ACCELERATE YOUR CAREER WITH AIPMM CERTIFICATION

Take advantage of Pivotal PM's cost-effective, convenient AIPMMCertification Distance Learning, and get ready for the exam in as little as sixtotal hours, in your own home or office! Next session:  Nov. 20.  See http://bit.ly/43mr20

MONEY TO BURN IN 2009?

Not too likely!  But if you dohave remaining budget dollars in 2009, consider taking a professionaldevelopment distance-learning course. For more information, see http://bit.ly/3sJslD

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We all need to learn new skills and expand our horizons to stay successful in our careers. What's your favorite way to - in Stephen Covey's words -  "sharpen your saw"?  For some tips on how to stay competitive, seethe complimentary tools and templates available in the current Pivot Point newsletter from Pivotal Product Management. Go to: http://bit.ly/3i0kur.

Course: ACCELERATE YOUR CAREER WITH AIPMM CERTIFICATION

Take advantage of Pivotal PM's cost-effective, convenient AIPMM Certification Distance Learning, and get ready for the exam in as little as six total hours, in your own home or office! Next session:  Marketing Management on Nov. 20.  See http://bit.ly/43mr20.

Course: LOOKING TO EXPAND INTO PRODUCT MANAGEMENT OR PRODUCT MARKETING?

Arm yourself with the skills to choose, build and launch the right products for any organization. Attend the Product Management Intensive™, a comprehensive two-day session, suitable for beginning product managers and experienced professionals: December 8 and 9 in Seattle.  See http://bit.ly/1bXrbj.

PROFESSIONAL DEVELOPMENT $ IN 2010.

A number of organizations are budgeting small amounts for career development in 2010. If that's the case for you, consider taking an affordable Distance Learning Course from Pivotal Product Management.  For more information, go to http://bit.ly/3sJslD.

In the U.S. it's the week when we amateur chefs roll up our collective sleeves and apply our best project-, product-, and program management skills toward orchestrating the ultimate Thanksgiving feast! And if you ever wished for a master planning spreadsheet to help with the preparation, your wish is about to come true! With Pivotal PM's Thanksgiving Master Plan tool, you plug in your desired "sit down and eat" time, and the entire work-back schedule automatically is calculated for you and your sous chefs, along with the ingredients list!  Don't believe it?  Request your own copy and give it a try!  Go to: http://tinyurl.com/jndbq9 .

COURSE: LOOKING TO EXPAND INTO PRODUCT MANAGEMENT OR PRODUCT MARKETING?

Arm yourself with the skills to choose, build and launch the right products for any organization. Attend the Product Management Intensive™, a comprehensive two-day session, suitable for beginning product managers and experienced professionals: December 8 and 9 in Seattle.  See http://tinyurl.com/ylm4gry

DISTANCE LEARNING: ACCELERATE YOUR CAREER WITH AIPMM CERTIFICATION PREP

Take advantage of Pivotal PM's cost-effective, convenient AIPMM Certification Prep Distance Learning, and get ready for the exam in as little as six total hours, in your own home or office, with this five-part course!  Next session:  Product Launch on Dec. 4.  See http://tinyurl.com/yzem92q.

PROFESSIONAL DEVELOPMENT $ IN 2010.

A number of organizations are budgeting small amounts for career development in 2010. If that's the case for you, consider taking an affordable Distance Learning Course from Pivotal Product Management.  For more information, go to http://tinyurl.com/yz6j3nm.

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Good news on the paycheck front. Results from Pivotal Product Management's recent "Paycheck Predictions"survey indicate a majority of respondents expect to hold steady or receive increases in 2010.  For details, go to: http://tinyurl.com/yde53pv.

TOOL OF THE WEEK: BEST WAYS TO BE A MORE EFFECTIVE PRODUCT MANAGER

Looking for ways to improve your career in 2010?  Request a copy of Pivotal PM's Best Ways to be a More Effective Product Manager. Go to: http://tinyurl.com/yde53pv.

COURSE: AGILE PRODUCT MANAGEMENT DISTANCE LEARNING

Master the skills needed to become a successful Agile Product Manager in each stage of the product life cycle. Join Pivotal Product Management on Jan. 14, 21 and 28 for the Agile Product Management Distance Learning series. Go to: http://tinyurxl.com/yan44jv.

DISTANCE LEARNING: ACCELERATE YOUR CAREER WITH AIPMM CERTIFICATION PREP

Considering AIPMM certification? Take advantage of Pivotal PM's cost-effective, convenient AIPMM Certification Prep Distance Learning, and get ready for the exam in as little as six total hours, in your own home or office,with this five-part course!  Upcoming session:  New Product Development on Feb. 4.  See http://tinyurl.com/yzem92q.

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The retrospective is an important part of the product manager's job.  Some take a pragmatic "rear-view-only" approach: focusing on product delivery, revenue and units sold.  For a more strategic retrospective, including a forward-looking approach, request your own copy of Pivotal Product Management's "Mastering the Product Retrospective."  Go to: http://tinyurl.com/yca33v6

DISTANCE LEARNING COURSE: AGILE PRODUCT MANAGEMENT 

Master the skills needed to become a successful Agile Product Manager in each stage of the product life cycle. Join Pivotal Product Management for three 60-minute Agile Product Management Distance Learning sessions on Jan. 14,21 and 28. See: http://tinyurl.com/yan44jv.

DISTANCE LEARNING: ACCELERATE YOUR CAREER WITH AIPMM CERTIFICATION PREP

Considering AIPMM certification? Take advantage of Pivotal PM's cost-effective, convenient AIPMM Certification Prep Distance Learning, and get ready for the CPM/CPMM exam in as little as six total hours, in your own home or office, with this five-part course! Upcoming session:  New Product Development on Feb. 4.  See http://tinyurl.com/yzem92q.

COURSE: PRODUCT MANAGEMENT INTENSIVE FOR IMMEDIATE SKILL-BUILDING

Arm yourself with the skills to choose, build and launch the right products for any organization. The Product Management Intensive™ is a comprehensive two-day session, suitable for beginning product managers and experienced professionals: Feb 16-17 in Seattle.  See http://tinyurl.com/ylm4gry.