Articles

- How to be twice as effective as a product manager

- How to choose a PM training program

- Customer input in the product lifecycle

http://bit.ly/9yWLjK

One of the biggest problems faced by companies who provide
enterprise-level solutions is how to listen to customers as a group and
not let product priorities be swayed by the largest or loudest customer.
One way to turn your CAB meetings into powerful idea and solution
generators is to get your customers to help you create products they
will buy, and enthusiastically recommend to others.  For ten ideas on
how to get customer input without breaking the budget, request your own
complimentary copy of Pivotal PM's worksheet "Ten Ways to
Enliven Your Customer Advisory Board Meetings."  Email
tools@....

What's your best tip for spicing up customer advisory board
meetings?  Please respond in this discussion thread!

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2010 Product Management Education Conference May 24-26th

We wanted to invite you to the 2010 Product Management Education Conference
(PMEC) May 24-26th. Join us for two full days of networking, in-depth seminars
taught by leading product management experts and the ability to prepare to
enhance your career with certification.

Brian Lawley, CEO and founder of the 280 Group, will be doing the dinner keynote
presentation entitled "Black Belt Product Management". He and Greg Cohen will
also be doing a book signing for their books "Expert Product Management", "The
Phenomenal Product Manager" and "Agile Excellence for Product Managers".

Go to http://pmecwest.com/ for more info...

We hope to see you there!

Sincerely,
The 280 Group Team

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Product Management Fast Track Training: Austin, San Jose, New York

The 280 Group would like to invite you to attend our upcoming Product Management
Fast Track™ training courses. Taught by senior members of the 280 Group, the
training is designed to turn you into an expert on Product Management and
Product Marketing in just four days. Our training and methodology is practical,
effective and used by thousands of companies worldwide. You will walk away with
the skills, knowledge and tools to be a better product manager and significantly
advance your career.

Product Management Fast Track
June 7-10th in San Jose, CA
May 17-20th in Austin, TX
June 21-24th in New York, NY

Go to http://tinyurl.com/2ejkd57
<http://www.linkedin.com/redirect?url=http%3A%2F%2Ftinyurl%2Ecom%2F2ejkd57&urlha\
sh=Kijm>  for more information.

We hope to see you there!

Sincerely,
The 280 Group Team

Shifting roles and responsibilities can often create a tug of war between product management and product marketing. What's the best way to eliminate confusion and improve the process? Pivotal PM recommends these four guidelines: 1) if the conflict is centered around the amount of detail and how to communicate it – ask the customer! 2) product management generally provides the underlying expertise and guides product development and marketing strategy, 3) product marketing generally owns the outward-facing aspects: go-to-market strategies, marcom deliverables, and ongoing market presence, 4) finally, PMs and PMMs should work together to map the sales cycle, so both understand where high-level benefits vs. technical details are appropriate. For help with building essential PM and PMM skills and completing common tasks, visit Pivotal PM's library of complimentary tools and templates at: http://tinyurl.com/26o9jc8.

What's your best tip for resolving conflict between PMs and PMMs? Please respond in this discussion thread!

E-LEARNING: ACCELERATE YOUR CAREER WITH AIPMM CERTIFICATION – 5-PART PREP COURSE
Give your career a boost by earning the coveted Certified Product Manager (CPM) or Certified Product Marketing Manager (CPMM) credential through AIPMM. Get ready for the exam in as little as six total hours, in your own home or office, with Pivotal PM's five-part e-learning course! To gauge your exam readiness, request a complimentary copy of the Certification Glossary of Terms and Self-Study Guide. Email tools@.... For details on the e-learning series, go to: http://tinyurl.com/263jfel.

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Product Management 2.0 Newsletter 5.21.2010
Articles:

1.Privacy, Product Management, Facebook & Google

2.Five Questions To Ask To Ensure Global Launch Readiness

3.Stunningly Awful Sales Prevention Demos

Read it at http://www.280group.com/insider/5.18.2010.htm

Product management is all about taking the surprise out of doing
business and driving greater product success.  In many organizations,
the product manager's role is to ensure product strategies and plans
are in alignment with the company's vision and strategies.
Dashboards are an essential tool to provide insight into product
development schedules, testing cycles, operational status, sales,
support and marketing channels.  With this data, PMs can set priorities
for the product, serve as translator for cross-functional teams and
provide key details to executive teams to bring greater predictability
into the business.  For help with dashboards and other essential PM and
PMM skills, visit Pivotal PM's library of complimentary tools and
templates at: http://tinyurl.com/26o9jc8.

What's your best tip for driving greater product predictability?
Please respond in this discussion thread!

E-LEARNING: AGILE PRODUCT MANAGEMENT – 3-PART COURSE
What are the differences between Product Manager and Product Owner
roles, and how can you adapt existing skills to be a successful Agile
PM?  Master the skills needed in each major stage of the Agile product
life cycle (Planning, Development, Launch and Maintenance) and improve
your effectiveness by applying best practice tools and methods.  Learn
at your own pace with Pivotal PM's 3-part eLearning course. For
details, go to:  http://tinyurl.com/yan44jv.

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As a product manager, a great deal of your value resides in your customer, market and product knowledge, and so people should seek you out. But if you're getting inundated every day with questions from sales reps, partners, customer support and marketing that de-focus your time and reduce your effectiveness, consider an important leadership tool to manage the process of sharing information – the Product Information Binder. Once created, this tool provides essential information for cross-functional teams, letting you focus more on product strategy and helping you to establish your role as the hub of knowledge. For details on what to include in your binder and how to publish and evangelize it, go to the Pivotal PM blog at: http://tinyurl.com/3yfao5u.

What are your leadership tips for distributing product knowledge throughout the organization? Please respond in this discussion thread!

E-LEARNING: ACCELERATE YOUR CAREER WITH AIPMM CERTIFICATION – 5-PART PREP COURSE
Give your career a boost by earning the coveted Certified Product Manager (CPM) or Certified Product Marketing Manager (CPMM) credential through AIPMM. Get ready for the exam in as little as six total hours, in your own home or office, with Pivotal PM's five-part eLearning course! To gauge your exam readiness, request a complimentary copy of the Certification Glossary of Terms and Self-Study Guide. Email tools@.... For details on the eLearning series, go to: http://tinyurl.com/263jfel.

Certification can be one of the best ways to move your Product
Management career forward and differentiate yourself from the
crowd or to take your product management team to the next level.
But which certification(s) should you choose, where can
you take them, what do they cover and how much do they cost?

Join Brian Lawley, CEO of the 280 Group and author of "The
Phenomenal Product Manager" and "Expert Product Management",
as he discusses the certification options available for Product
Managers and answers your questions about which might be
most appropriate for you and your career.

Register for the webinar here: http://tinyurl.com/24ummkk

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One of the most common sources for product failure is non-alignment of key strategy drivers. Is your product aligned with your company's strategy? For PMs and PMMs, the challenge is to choose the best strategy to meet company and product goals. For starters, consider these four drivers of product strategy: 1) What's the company strategy? 2) What's happening in the market? 3) What is the customer's problem? 4) What resources do you need? For help with maximizing your product's chance of success in the marketplace, request Pivotal PM's complimentary worksheet "Developing a Winning Product Strategy." Email tools@.... Read more and pick up additional tips at the Pivotal PM blog: http://pivotalpm.com/blog/.

What are your best tips for developing a winning product strategy? Please respond in this discussion thread.

E-LEARNING: AGILE PRODUCT MANAGEMENT – 3-PART COURSE
What are the differences between Product Manager and Product Owner roles, and how can you adapt existing skills to be a successful Agile PM? Master the skills needed in each major stage of the Agile product life cycle (Planning, Development, Launch and Maintenance) and improve your effectiveness by applying best practice tools and methods. Learn at your own pace with Pivotal PM's 3-part eLearning course. For details, go to: http://tinyurl.com/23xxgxf.

There are still a few spots in the 280 Group's upcoming
Agile Product Management Excellence™ course in San Jose, CA
and New York, NY.

Whether you want to become a more effective product manager
or you want to open up new career opportunities at the rapidly
growing number of companies using Agile, this course will help
turn you into and Agile PM expert.

This one day course teaches you how to succeed and be
dramatically more effective when working with an Agile
development team. It also prepares you to take the exam
to become an industry-standard Certified Agile Product
Manager (CAPM) through the AIPMM (Association of
International Product Marketing & Management).



Taught by Greg Cohen, a recognized expert in Agile Product
Management, the course also includes a copy of his book, "Agile
Excellence for Product Managers".






TRAINING DATES

San Jose, CA
June 11th.

New York, NY
June 25th. 8am to 5pm.

Austin, TX
Date TBD: Call us for details.

Note: this course can also be delivered privately for
teams or departments.


Go to http://tinyurl.com/yj4otb3 for more information.

We hope to see you there!

Sincerely,
The 280 Group Team

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