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CREATIVE SMALL BIZ

Turn your talent into a flourishing business.

For freelance writers and other creative professionals.

Published monthly, on approximately the 15th of each month.

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Issue 111: November 18, 2005

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NEW, DAILY WRITING NEWS, VIEWS AND TIPS:

Angela Booth's Writing Blog:

http://copywriter.typepad.com/copywriter/


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In this issue:

* Editorial: Online Writing for Cash

* Article: Read This Article if You are an Online Writer



=> Editorial: Writing For Online Cash

This will be a brief issue this month, but I hope that you enjoy it. :-)
Don't forget that you can contact me at any time via
angela.booth(AT)gmail.com if you have questions about any CSB issue, or
anything else.


==> Pro Write Members' update

Unfortunately Birgitt is in hospital and is quite ill. We're all thinking of
her, and I'm sure she'll be better soon and will be back with us.

Until she returns, please contact me at angela.booth(AT)gmail.com if you
have any questions about Pro Write, or post a message on one of the PW
forums at http://www.prowrite.biz/


=> New (updated) ebook: Writing for Online Cash

http://angelabooth.com/Write%20Online%20Cash/online%20cash.html


Check out our writing manual which will help you to make the most of the
current boom in online writing. (If the above URL is truncated, copy and
paste it into your browser.)


From the site:

>>>

As a writer, you've never been more in demand
_
How much money do you want to make with your writing career? If you want to
make a six-figure income, YES, you can. __

Look at it this way. First came the typewriter, then the computer, and then
the Internet. The Internet is the biggie. GOOGLE and the other search
engines make your ability to craft words VALUABLE. Everyone online needs
someone to write their content. From the smallest one-page Web site, to
massive, heavily-trafficked corporate database sites, those sites are built
with WORDS. __Adapt your thinking to a new set of tools. Use your new tools
effectively, and watch your creativity, sales and income soar. __Writing For
Online Cash: Turn Your Words Into Money gives you the tools you need to
launch (or relaunch, if you've been writing for a while) your writing career
and make the income you've dreamed of.

>>>

Writing For Online Cash: Turn Your Words Into Money will help both writers
who are selling to traditional markets and new writers who want to get
started writing for online markets, and developing their own entrepreneurial
ventures.

At 100 pages, the book is a must-have investment in your writing future.

Visit the site:

http://angelabooth.com/Write%20Online%20Cash/online%20cash.html

You can download the book immediately. Enjoy. :-)


**** NOTE: If you're a Pro Write member you can download the previous
version of this writing manual, Writing to Sell in the Internet Age, for
FREE on the members' site. ****


Have a great month.

Best wishes

Angela


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=> ARTICLE: READ THIS ARTICLE IF YOU ARE AN ONLINE WRITER


By Lance Winslow


Recently an experiment was done in writing catchy titles for an online
article submission website. One-hundred articles were written which started
out with the title; "Read This Article if..." The experiment was to see what
type of people read articles online and also to do a trial close on the
reader. Commanding them to read the article if they were this thing or the
other.

An expert author "Fred" asked if he should write articles with this title if
he specializes in background checks for employees and driving records. This
is a very good question indeed. Here are some of my thoughts on this great
question. In theory Fred might consider these facts:

The practice of titling informational articles starting with "Read This
Article if..." is not preferable for search engine ranking because the words
"Read" and "Article" are not key word rich. Most search engines do not count
"this" or "if" so actually for search engine use, this is not preferable and
chances are your current articles are fine the way they are and probably
better. Additionally if you wrote an article and titled it; Read This
Article if You Would Like to Lose Weight. You also have non-key rich words
such as "would," "like" and "You" before the words which you need to help in
search engine ranking; "Lose + Weight."

This experiment was performed due to a theory I had that when people were
searching, they might run across my article and it says to them; "Read Me"
and then they would click on it. It does seem to work a little, not
significantly, but it does work. These articles out perform other articles,
but do not out perform more strategic key word rich titles with main subject
coming in the first two or three words in the article.

The title in this experiment is selling something; "a click." But it is not
helping those who are looking to buy or searching a specific thing, because
it will get rapidly buried in the search engines you see? There has been
success in this experimental campaign with the articles, which are on
people's minds already when they run across the article. For instance the
articles, which have worked best are; Read this if...you want to be skinny,
you want to be wealthy? etc?

Fred with his specialty might try a few articles such as; "Read This Article
if You Want the Best Employees" or "Read this Article to Be Sure Your
Company Has Safe Drivers." But I would only do it if Fred is going to write
many articles. What could be better is to title his articles this way;
"Employee Background Check; read this article to learn how" or "Employee
Driving Records; read this article if you want to know the truth."

Try these types of titles first. If you are an online writer you may Email
me if you need more ideas. You will do fine, luckily you have chosen
EzineArticles to post your articles and this means you already have a head
start. Try to write one to two article a day until January 1, 2006 and see
how well you do. Work on "key word" rich titles that grab the reader,
writing titles is a skill, even newspapers are careful to have people who
can write those catchy titles so people buy the newspapers in the news paper
racks. Think on this.


"Lance Winslow" - Online Think Tank forum board. If you have innovative
thoughts and unique perspectives, come think with Lance;
www.WorldThinkTank.net/wttbbs/

Article Source: http://EzineArticles.com/


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