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#152 From: "Angela Booth" <aboo5120@...>
Date: Wed Jul 28, 2004 10:09 pm
Subject: August 2004 Pro Write Special
sun818_98
Offline Offline
Send Email Send Email
 
=================================================
CREATIVE SMALL BIZ

Turn your talent into a flourishing business.

For freelance writers and other creative professionals.
=================================================

Issue 96:  July 30, 2004

Read this issue online at:

http://www.digital-e.biz/newsletter.html


Published and edited by Angela Booth

Contact me at: ab@...

Or visit: http://www.digital-e.biz/

Or:

http://www.prowrite.biz/

=================================================
Digital-e Daily ---

More tips and guidance at Digital-e's blog (Web log):

http://www.digital-e.biz/blogger/index.html

And at Pro Write's blog:

http://www.livejournal.com/users/prowrite/

=================================================
(For instructions to join or leave the ezine's mailing list,
scroll to the end.)
=================================================

In this issue:

1. Editorial: August 2004 Pro Write Special [From the publisher]

2. The Copywriter's Marketing Two-Step  [Article - A. Booth]

3. Sponsor Ads

4. Classifieds

=================================================

1. Editorial: From the publisher

=> August 2004 Pro Write Special: Your Key To Writing Success ---
A Full Year Of Pro Write

Want to make 2005 the year you achieve success as professional
writer? If you love to write, Pro Write will give you all the
tools you need to succeed, so take advantage of our special which
runs until the end of August.

Our August 2004 Special gives  you a full year of Pro Write
membership. That's TWELVE writing workshops to help you to write
fiction, nonfiction, and also to write for business. Each
workshop has three lessons, with exercises, and takes you around
a month to complete. You can post your exercises in Pro Write's
forums for feedback, and ask whatever questions you wish.

More info at ---

http://www.digital-e.biz/specials.html

Enjoy. :-)


=> This Week's Article: The Copywriter's Marketing Two-Step

This week's article first ran in our copywriter's ezine. "Get the
word out", and "up-sell current clients", are classic marketing
methods you should use every day, no matter what you're trying to
sell. Scroll down to read.


Until next week, be well and make $$$ from your talent---


Cheers from

Angela

P.S. Please note, we're having problems with sp#mmers spoofing
our Digital-e email addresses. The easiest way to make contact is
to use the online feedback forms on Digital-e and Pro Write until
the situation resolves itself.

Contact us at:

http://www.digital-e.biz/feedback.html

http://www.prowrite.biz/contact.htm

=================================================

=> Earn as you learn with Digital-e! <=

Sick of your day job? If you'd rather stay home and write,
Digital-e's email writing courses will help you to become a
professional writer. Write when and where you want. The weekly
payment plans on our e-courses and coaching programs make it an
affordable option to earn as you learn. (You'll have Angela at
your side to cheer you on. :-)) You'll find the part-payment
buttons on the appropriate course pages. Not sure how it works,
or if it's right for you?

Info on Digital-e's courses:

http://www.digital-e.biz/ecourses.html


=================================================


2. Article: The Copywriter's Marketing Two-Step


Copyright C 2003 by Angela Booth




"Will you have fries with that?" It's the classic up-sell, and
we've all heard it. You can apply it to your business, too. Up-
selling is part of a process I call the marketing two-step.

Every working day, no matter what else I'm doing, I think about
where I am with the marketing two-step. This simple and
straightforward method will build your business fast. The two
steps are:

* Get the word out; and

* Up-sell current clients.

Let's see how they work.


=> Get the word out

Getting the word out is classic marketing. I tend to pick a
marketing method and work at it for three months at a time. You
can choose any time-frame that suits you, from one month to three
months. During this period, you'll work the marketing method that
you've chosen. You'll work steadily, without considering whether
or not this process is working. This is because ALL the marketing
you do is cumulative. There's no way you can gauge the success or
otherwise of a method in a week. You've got to keep at it for at
least a month, and three months is better.

The marketing methods you choose will depend on the time you
have, and your budget. Some methods, like Yellow Pages
advertising, are set and forget. You only need to worry about the
Yellow Pages once a year when you place your ad.

Other methods, like cold calling (telemarketing) are intensive
for a month. You might decide that you'll call 200 businesses
and/ or agencies a week for four weeks. This means that you'll be
calling 40 businesses a day, and it's going to take a chunk of
time. However, once you've done it, the follow ups and the work
that result from calling 800 businesses during a single month
will keep you busy.

You could decide that your "get the word out" process for the
next three months will involve getting your own Web site up and
operational. Each day, you work on some small task related to
this effort.

Or perhaps you decide that you'll focus on advertising for a
month. You pick a mix of advertising venues: the local paper,
marketing industry magazines, and Web advertising. The first
week, you write and place a series of classifieds for your
copywriting business. The second week, you create a magazine ad,
and place it. The third week, you write five news releases, and
send them out to newspapers, magazines, and Web sites. During the
fourth week, you place several Web ads. If you're looking for
sites on which to place a Web ad, consider sites similar to
Publisher's Marketplace ---

http://www.publishersmarketplace.com

This site lets you create an entire page, and it makes an
effective ad.

(I've got no connection to this site, but I use it and have found
that it's effective.)


Whatever marketing method you choose, pick it, and decide on
whether you'll work it for a month or three, and then work the
method each and every day.


=> Up-sell current clients

This part of the marketing two-step requires research, study and
creativity. Look on this as a way of building your business and
ensuring that your business continues to grow.

Let's see how this works. You have a client, we'll call Swain and
Company. This company builds greenhouses, and ships them all over
the world. (Please note: this is a fictitious company.) You've
written some advertising for Swain and Company. You spend a
couple of mornings researching their competition. What Swain
need, you decide, is a PR campaign, and a revamped Web site.

How are you going to present this to the business?

That depends on your relationship. If you don't know the
principals well, the best way is with a proposal which you
present via a multimedia presentation. If you know the company
CEO well --- that is, you've had the occasional lunch and are on
comfortable terms, you could present it as a simple report
accompanied by a  short proposal.

It's important to present this material in writing. You're
tossing new information at the company, and they'll need to mull
it over and cost it. However, don't make your presentation so
complete that they no longer need you --- present just enough
information, as a teaser. Focus on the benefits to the company.

After you've made your presentation, follow up with the company
every couple of weeks. Answer any questions they have, and do
further research. Follow up until they decide to go ahead with
some or all of your suggestions, or until you realize that for
whatever reason, they've decided not to pursue it.

You'll need to invest time and energy in up-selling your current
clients. Don't begrudge this, because the benefit to you is
greater than the income you derive from this. You're building
your own knowledge and expertise. Once you've made a
presentation, you can create your own presentation template, and
create proposals and presentations for other clients.

The first time you attempt to up-sell a client is the most
difficult. You will be nervous. This is a good thing. It means
that you're moving out of your comfort zone. You'll feel nervous
any time you try something new. Press ahead anyway. By the time
you make your third presentation, you'll be comfortable with the
process.

There you have it. That's the marketing two-step. It's a step by
step way to keep marketing in focus, and to build your business.
Try it.

=================================================

3. SPONSOR ADS

**** Web site design and maintenance ****

Do you run a small business? Do you need a web site to help
expand your business? Don't want to spend the equivalent of your
mortgage to set it up? Contact B & P Thursby Digital Services for
a no-obligation quote http://www.bpthursby.com.au

** Ebook:  7 Days To Easy-Money--- Copywriting Success **

By Angela Booth

(A professional author and copywriter for 25 years, published by
mainstream publishers.)

This ebook shows you how to set up your own copywriting services
business in seven short days. The book gives you a complete step-
by-step, easy to follow process, so that you know exactly what to
do. In seven days, you're ready to take on clients.

What will you write as a copywriter?

You'll write the words that sell --- everyday words. The words on
ads, leaflets, brochures, press releases, product instructions
and labels, newsletters, direct mail, and on Web sites.

How much can you earn?

Copywriters can make excellent money, with the most experienced,
enterprising, and productive copywriters scooping in a
comfortable six figures annually.

How hard is it to write for business?

If you can write an e-mail message or a letter, you can write for
business.

More info at:

http://www.digital-e.biz/ebooks.html

=================================================

4. CLASSIFIEDS

***Advertise in Creative Small Biz***
CSB readers are  hard-working creative professionals. Got a
product or service they should know about?

Visit: http://www.digital-e.biz/advertise.html

Or contact Birgitt at birgitt@...


=> Writing Coaching: Plot Your Novel

This five-week coaching program helps you to create a compelling
plot, fascinating characters, a synopsis, and more. We'll work
with your current novel, or if you don't have a novel in
progress, we'll plot and develop one.

If you've always wanted to write a novel, this coaching program
is for you:

http://www.digital-e.biz/coaching.html#plot


=> New coaching program: Write for the Web

With the long-awaited worldwide economic recovery underway, and
companies increasing their Web presence, Web copywriters will be
in huge demand. Get started writing for the Web today.

You can do it. Work from home, work for yourself, and make a
great income. This program offers personalized, fun one-on-one
coaching.

http://www.digital-e.biz/coaching.html

=================================================

FEEDBACK

Send questions, ideas, and feedback to:
mailto:ab@...?subject=feedback

=================================================


Creative Small Biz: Copyright C 2004 by Angela Booth. All rights
reserved.

YOUR PRIVACY

Your privacy is important. You've signed on for this ezine in
good faith. Thank you. I will never betray your trust by making
the subscriber list available to others.


Creative Small Biz

PO Box 181

Para Hills SA 5096

Australia

ab@...


**END**

#151 From: "Angela Booth" <aboo5120@...>
Date: Wed Jul 21, 2004 9:39 pm
Subject: This week's issue of Creative Small Biz is online
sun818_98
Offline Offline
Send Email Send Email
 
This week's issue of Creative Small Biz is online at--

http://www.digital-e.biz/newsletter.html

You're receiving this advisory in case you haven't received the
complete issue. Remember that you can always read CSB online if
you don't receive an issue.

All best wishes

Angela

Angela Booth: ab@...
-------------------------------------------------
Digital-e: Info To Go
http://www.digital-e.biz/
http://www.prowrite.biz/
The information you need to build your business.
For professional writers and other creatives.

#150 From: "Angela Booth" <aboo5120@...>
Date: Wed Jul 21, 2004 9:39 pm
Subject: It's the Age of the Creative Individual
sun818_98
Offline Offline
Send Email Send Email
 
=================================================
CREATIVE SMALL BIZ

Turn your talent into a flourishing business.

For freelance writers and other creative professionals.
=================================================

Issue 95: July 23, 2004

Read this issue online at:

http://www.digital-e.biz/newsletter.html


Published and edited by Angela Booth

Contact me at: ab@...

Or visit: http://www.digital-e.biz/

Or:

http://www.prowrite.biz/

=================================================
Digital-e Daily ---

More tips and guidance at Digital-e's blog (Web log):

http://www.digital-e.biz/blogger/index.html

And at Pro Write's blog:

http://www.livejournal.com/users/prowrite/

=================================================
(For instructions to join or leave the ezine's mailing list,
scroll to the end.)
=================================================

In this issue:

1. Editorial: It's the Age of the Creative Individual [From the
publisher]

2. Why You Should Write An Ebook  [Article – A. Booth]

3. Sponsor Ads

4. Classifieds


=================================================
1. Editorial: From the publisher

=> It's the Age of the Creative Individual --- use the Internet

If you're not using the force of the Internet to develop your
writing (or any creative) career, you're doing your talents a
disservice.

I started using the Internet well over a decade ago, before the
Web, when everything happened at the command line. In those days,
if you wanted help, all you had to do was ask. People helped
people online, just because that was the culture.

In those  days, I gave presentations calling the coming
information age the Age of the Creative Individual, and so it is.
However, you need to make it that yourself.

In the Prologue of my ebook "Writing To Sell In The Internet Age"
I said: "In the Internet Age, you've got an immense advantage.
You're no longer at the mercy of editors and publishers who may
or may not buy your work. You're in charge. You've got direct
access to readers."

You can sit at your computer keyboard, type, and within minutes,
your words are accessible to MILLIONS worldwide. How cool is
that?

Get busy. Get creative. You've got unlimited power at your
command. Use it. :-)

This week our article is an excerpt from "Writing To Sell In The
Internet Age". If you enjoy the excerpt, and want to use the
Internet more fully, read the ebook ---

http://www.digital-e.biz/ebook_internet_age.html

If you'd like focused help in building your writing career using
the power of the Internet, consider the e-course based on the
book ---

http://www.digital-e.biz/ecourses1.html


Until next week, be well and make $$$ from your talent---


Cheers from

Angela

mailto:ab@...

=================================================

=> Holiday writing profits start now

Looking forward to Christmas? If you're a writer, you're readying
your Christmas lists --- NOW.

No, not your lists of cards and gifts. :-)

You're making lists of all the material you'll be publishing over
the holidays. You're sending out magazine article proposals, and
shorties and essays for holiday/ New Year publication.

Most monthly magazines have a six to eight-month lead time, so
you're actually a bit late. You need get started NOW, to have the
checks rolling in in the coming months.

It's your choice of how you'll spend the holiday season. Just
think, you could be taking a holiday in the sun or in the snow,
plus buying your children and spouse (and yourself) the gifts you
want and need. A new big-screen TV. A stack of 50 DVDs. A new
notebook computer.

If you want to get started NOW writing and selling, I recommend
Pro Write's "Write and Sell Shorties --- mini essays and
articles, product reviews and more".

Start writing today for your best holiday season ever in
2004/2005. Join Pro Write for the " Write and Sell Shorties" and
other writing workshops.  You CAN write, and sell.

Enjoy. See you on Pro Write.

http://www.prowrite.biz/

=================================================


2. Article: Why You Should Write An Ebook


Copyright © 2004 by Angela Booth. All rights reserved.


*** This article is an excerpt from the writing manual: "Writing
To Sell In The Internet Age", available at:

http://www.digital-e.biz/ebook_internet_age.html



The primary reason to write an ebook is money. You don’t have to
sell many copies of an ebook to make a profit.

How many copies do you need to sell? Let's work it out.

Let's say that you've written an ebook of 20,000 to 30,000 words.
(This is a good length for an ebook. Reading on a computer screen
is uncomfortable. Say what you've got to say in a minimum of
words and your readers will thank you.) Print books start at
around 60,000 words, so writing an ebook is faster.

Your ebook took 60 hours to write. If you were being paid at a
rate of $60 an hour, you'd make $3600 in 60 hours. At $30 each,
you'll need to sell 120 copies of your ebook to pay yourself for
the time you spent writing the ebook.

Almost any book you write will easily sell 120 copies. Compare
this number with a traditional publishing house which won't
consider a book unless it's a sure thing to sell at least 5000
copies.

The second reason for writing an ebook is time. You can get your
ebook to readers quickly, because you don’t have to put up with
the hassles of the traditional publishing process.

If you go the traditional publishing route, it will take you 60
hours to put the book proposal together. After you've completed
the proposal and sent it out, count on at least six months before
the proposal is accepted by a publisher.

Add another six months to write the book, and another year before
it hits the bookstores. Two years from idea to publication day is
standard for a traditional book.

Here are a few more reasons to write an ebook:

* an ebook builds your name online;

* it's a good entrée for a traditional book. Don’t be surprised
if a traditional publisher knocks on your door to offer you a
book contract when your ebook is online;

* writing an ebook builds your skill and confidence. Writing a
book is a major undertaking. The size of the project deters many
otherwise competent writers. Although you may think that you can
complete a long project, you won’t be sure that you can do it
until you've done it. Do it once however, and you know that you
can do it again.

Read HOW to write an ebook in "Writing To Sell In The Internet
Age" ---

http://www.digital-e.biz/ebook_internet_age.html


=================================================

=> Got a talent for words? Take a Digital-e email workshop!

If you've got a way with words and love writing, Digital-e can
help you to become a professional writer. We've got two email
workshops to help you develop your skills. For writer-
entrepreneurs, we have "Writing To Sell In the Internet Age", and
for those who want to develop a copywriting services business, we
have "Writing Words That Sell: Freelance Copywriting".

Here's what a recent graduate said: "I've gotten more focused
than I've ever been before in my life-- not only with my writing
but with my creative process. And you've helped me build
confidence in my skills and myself".

I'd love to help you to develop your talent. More info at:

http://www.digital-e.biz/ecourses.html

=================================================

3. SPONSOR ADS

**** Web site design and maintenance ****

Do you run a small business? Do you need a web site to help
expand your business? Don't want to spend the equivalent of your
mortgage to set it up? Contact B & P Thursby Digital Services for
a no-obligation quote http://www.bpthursby.com.au



** Ebook:  7 Days To Easy-Money--- Copywriting Success **

By Angela Booth

(A professional author and copywriter for 25 years, published by
mainstream publishers.)

This ebook shows you how to set up your own copywriting services
business in seven short days. The book gives you a complete step-
by-step, easy to follow process, so that you know exactly what to
do. In seven days, you're ready to take on clients.

What will you write as a copywriter?

You'll write the words that sell --- everyday words. The words on
ads, leaflets, brochures, press releases, product instructions
and labels, newsletters, direct mail, and on Web sites.

How much can you earn?

Copywriters can make excellent money, with the most experienced,
enterprising, and productive copywriters scooping in a
comfortable six figures annually.

How hard is it to write for business?

If you can write an e-mail message or a letter, you can write for
business.

More info at:

http://www.digital-e.biz/ebooks.html

=================================================

4. CLASSIFIEDS

***Advertise in Creative Small Biz***
CSB readers are  hard-working creative professionals. Got a
product or service they should know about?

Visit: http://www.digital-e.biz/advertise.html

Or contact Birgitt at birgitt@...


=> NEW COACHING PROGRAM: WRITE FOR THE WEB

With the long-awaited worldwide economic recovery underway, and
companies increasing their Web presence, Web copywriters will be
in huge demand. Get started writing for the Web today.

You can do it. Work from home, work for yourself, and make a
great income. This program offers personalized, fun one-on-one
coaching.

http://www.digital-e.biz/coaching.html


=> MAKE GREAT MONEY WRITING FOR BUSINESS!

Interactive Eight Week Freelance Copywriting Email Course:
"Writing Words that Sell: Freelance Copywriting"
http://www.digital-e.biz/ecourses2.html

My promise to you: in just eight weeks, you'll have the
experience, the confidence and the know-how to operate your own
successful freelance copywriting business.


=================================================

FEEDBACK

Send questions, ideas, and feedback to:
mailto:ab@...?subject=feedback

=================================================

Creative Small Biz: Copyright © 2004 by Angela Booth. All rights
reserved.




YOUR PRIVACY

Your privacy is important. You've signed on for this ezine in
good faith. Thank you. I will never betray your trust by making
the subscriber list available to others.


Creative Small Biz

PO Box 181

Para Hills SA 5096

Australia

ab@...


**END**

#149 From: "Angela Booth" <aboo5120@...>
Date: Wed Jul 14, 2004 10:59 pm
Subject: This week's issue of Creative Small Biz is online
sun818_98
Offline Offline
Send Email Send Email
 
This week's issue of Creative Small Biz is online at--

http://www.digital-e.biz/newsletter.html

You're receiving this advisory in case you haven't received the
complete issue. Remember that you can always read CSB online if
you don't receive an issue.

All best wishes

Angela

Angela Booth: ab@...
-------------------------------------------------
Digital-e: Info To Go
http://www.digital-e.biz/
http://www.prowrite.biz/
The information you need to build your business.
For professional writers and other creatives.

#148 From: "Angela Booth" <aboo5120@...>
Date: Wed Jul 14, 2004 10:59 pm
Subject: Write Your Life
sun818_98
Offline Offline
Send Email Send Email
 
=================================================
CREATIVE SMALL BIZ

Turn your talent into a flourishing business.

For freelance writers and other creative professionals.
=================================================

Issue 94: July 16, 2004

Read this issue online at:

http://www.digital-e.biz/newsletter.html


Published and edited by Angela Booth

Contact me at: ab@...

Or visit: http://www.digital-e.biz/

Or:

http://www.prowrite.biz/

=================================================
Digital-e Daily ---

More tips and guidance at Digital-e's blog (Web log):

http://www.digital-e.biz/blogger/index.html

And at Pro Write's blog:

http://www.livejournal.com/users/prowrite/

=================================================
(For instructions to join or leave the ezine's mailing list,
scroll to the end.)
=================================================

In this issue:

1. Editorial: Write Your Life [From the publisher]

2. How To Work Out Whether A Business Can Afford To Hire You
[Article - A. Booth]

3. Sponsor Ads

4. Classifieds


=================================================

1. Editorial: Write Your Life --- Personal Essays and More

This week on Pro Write, we've started our seventh
workshop, "Write Your Life --- Personal Essays and More."

You'll discover how you can turn your life into material for your
writing. If you've been writing for some time, you know that you
already do this. You can't help but write out of yourself, and
your life experiences.

In this workshop, you'll learn how to do this consciously. You'll
turn your life experiences into essays and memoirs. Of course,
you can also fictionalise your personal stories, to write short
stories and essays.

Join us on Pro Write. The first lesson is online ---

http://www.prowrite.biz/

Each Pro Write workshop takes a month to complete, and helps you
to develop your skills in a specific area of writing. If you're
serious about developing your writing career, Pro Write
membership is an investment in your writing future.


=> Not sure if you can succeed as a writer?

I've often said that if you can write a letter that people can
understand, you can learn to write for businesses. If you've ever
made up a story to tell a child, you can write a novel. If you
can explain to someone how to change a light bulb, you can write
an article. If you have opinions, they're worth money. Take the
"Write Your Life" workshop.

No one can teach you creativity. However, writing is a craft. You
can learn how to craft something, whether it's a leather wallet
or a feature article for a magazine. Pro Write exists to help you
learn how to write saleable work. If you've got the desire and
the will, Pro Write will help you build a solid writing career.

Give Pro Write a try. :-)


=> How To Work Out Whether A Business Can Afford To Hire You

Over the past week, I've had several questions from new writers
about fees, and how to set them when you're starting out. I've
reprinted "How To Work Out Whether A Business Can Afford To Hire
You", because it gives novices an idea of how setting your rates
really works.

Until next week, be well and make $$$ from your talent---


Cheers from

Angela

mailto:ab@...

*************************

IMPORTANT: Please note. Over the past couple of weeks, sp@@mmers
have been spoofing the ab@... address. The surest way
to contact me or Birgitt is to leave feedback on the Digital-e or
Pro Write sites ---

http://www.digital-e.biz/feedback.html

http://www.prowrite.biz/contact.htm

Many thanks.

*************************

=================================================

=> JOIN OUR CREATIVES CLUB!<=

Get your own low-cost, zero maintenance, highly effective Web
presence AND ONLINE STORE. Your Creatives Club Web page is a
combination of a calling card, brochure, portfolio and sales
page. Not only make will it make communication with your
prospective clients and current clients super-quick, it will also
get you listed on Google.com so that you gain credibility online.

http://www.digital-e.biz/creat_club_join.html


Love to write? Join Pro Write: Professional Writing Secrets

Build a successful professional writing career. For both novices
and experienced, selling writers. A new interactive writing
workshop every month, for fiction, nonfiction and copywriting,
plus writing coaching and writing forums.

http://www.prowrite.biz/


===========================================

2. Article: How To Work Out Whether A Business Can Afford To Hire
You




Copyright C 2003 by Angela Booth

*** This article originally appeared in our copywriters paid-
subscription ezine, Freelance Copy Write. You'll find that the
info is useful, no matter who your clients are. ***

http://www.digital-e.biz


Can a business afford to hire you? This is a big question for
beginning copywriters. It's vital that you get an answer to this
question. If you don't, you can spend money and time working with
someone who's not in a position to be able to afford your rates.

Please don't think that I'm being elitist here. I'm not. And you
can certainly work for non-profit organizations pro bono, either
to gain experience, or to help out a good cause. However, it's
important to remember the "budget" word during your FIRST contact
with a prospective client.

The money is important to you, and to the client. You set your
own rates. However, the client has a budget that he has to keep
in mind too.


=>A beginning copywriter horror story

Here's a cautionary tale. A new copywriter we'll call Bob was
approached by Mr X, a friend of a friend. Mr X was starting a new
business and needed a brochure. This ten-page four-color
extravaganza needed to be produced within two days. Mr X's budget
was $150.

OK, stop laughing, please. If you think that's funny, it gets
even funnier.

The $150 was Mr X's entire budget. For the copywriting, and for
the graphics and design.

Mr X wanted the brochure as a computer file he could print out
himself. (I told you it got funnier.)

Bob's eyes lit up. At last! Someone was hiring him to write! He
promised Mr X the brochure within two days --- the deadline was
strict, Mr X had a meeting with a prospective client for his new
business at 9am on the morning of the third day.

I'll spare you the details of what happened next. Those two days
were days that Bob won't forget in a hurry.

What did Bob do wrong? Everything. The biggest mistake he made
was agreeing to work for a non-existent budget. Bob didn't need
to be a whiz at figures to work out that at five hours per page
of a ten-page brochure, he'd need 50 hours just to complete the
copy work. At $60 an hour, his fee for the 50 hours would be
$3000. Of course, he'd also need to sub-contract out the graphics
and design, so the budget would also need to include the fees for
the graphics design agency. None of which would come together
within two days. Two weeks, maybe, and you'd still be pushing it.


Mr X couldn't afford a copywriter. He was wasting Bob's time.


=> The all-important budget

Your phone rings. It's Edward Jones, sales manager for Smith &
Green Industries. He tells you S & G are revamping their image.
They need you to write a new company overview.

Not a problem. "What's the budget?" You ask.

You can ask Ed Jones this question immediately, because you've
worked with him before, and he expects you to get those details
out of the way.

He tells you there's no budget yet. The company overview will be
a glossy brochure for shareholders, maybe eight pages, he's not
sure. He'll courier the past several years' worth of company
reports over to you, plus their old company overview. Can you
take a look, and estimate how long the copy will take? They'll be
using their usual graphics design agency, so you only need to
handle the copy.

You promise to take a look at the material, and will send him a
quote next week.

It's easy to get the budget out of the way up-front with people
you've worked with before. They expect you to get onto this
immediately.

However, it's even more important to get it out of the way with
people you haven't worked with before.

Your first step is always to give your client a quote, and you do
this by calculating your rates for the project. Only after you
and the client have haggled over the quote, and you've got your
client's signature on a purchase order or on an agreement, do you
start work. For a long project --- longer than three or four
hours --- you should also get a retainer as a deposit before you
start.


=> How to calculate your rates for a project

You calculate your rates by working out how long a project will
take, and then multiplying that by your hourly rate.

If you're not sure how long a project will take, guess. However,
don't do this when you have the client on the phone. Always get
the full details of the project, and tell the client you'll send
him a quote when you've worked it out.

Note: you WILL make mistakes. You'll miscalculate, and a project
which should have taken you five hours will take you ten. This is
the way it goes. You learn by making mistakes, so it's no big
deal. You'll know better next time.


=> Ask about the budget right away

As soon as someone asks you to write some copy for them, ask them
what their budget is for the project. If they waffle, simply say:
"That's fine. If you'll give me the details, I'll work out a
quote. I'll fax it to you tomorrow."

If they ask you to estimate say: "Without the complete brief, I
can't tell you. However, my hourly rate is $X."

Asking about their budget may make you uncomfortable the first
couple of times you do it. You'll become more comfortable with
the process over time.

Remember, the only way you can be sure that a business can afford
to hire you is to ask. So please, don't create your own
copywriting horror story --- ask.

=================================================

3. SPONSOR ADS

**** Web site design and maintenance ****

Do you run a small business? Do you need a web site to help
expand your business? Don't want to spend the equivalent of your
mortgage to set it up? Contact B & P Thursby Digital Services for
a no-obligation quote http://www.bpthursby.com.au


** Ebook:  7 Days To Easy-Money--- Copywriting Success **

By Angela Booth

(A professional author and copywriter for 25 years, published by
mainstream publishers.)

This ebook shows you how to set up your own copywriting services
business in seven short days. The book gives you a complete step-
by-step, easy to follow process, so that you know exactly what to
do. In seven days, you're ready to take on clients.

What will you write as a copywriter?

You'll write the words that sell --- everyday words. The words on
ads, leaflets, brochures, press releases, product instructions
and labels, newsletters, direct mail, and on Web sites.

How much can you earn?

Copywriters can make excellent money, with the most experienced,
enterprising, and productive copywriters scooping in a
comfortable six figures annually.

How hard is it to write for business?

If you can write an e-mail message or a letter, you can write for
business.

More info at:

http://www.digital-e.biz/ebooks.html

=================================================

4. CLASSIFIEDS

***Advertise in Creative Small Biz***
CSB readers are  hard-working creative professionals. Got a
product or service they should know about?

Visit: http://www.digital-e.biz/advertise.html

Or contact Birgitt at birgitt@...


*** writing coaching ***

Dear fellow writer

These days, everyone from tennis players to business people has a
coach. I've decided to offer writing coaching at Digital-e --- I
wish coaching had been available to me at various times in my
career when I was struggling and didn't know why. :-)

Here's some info from the Web page:

From writing dreams to reality --- in a few short weeks!

You want to write. You know you can write. You want to make
writing a career.

BUT --- how do you get started? How do you do all the million and
one things it takes to make your dreams a reality?

You need a writing coach. Someone who's been there, where you are
right now, and knows how you feel. Someone's who's got the
experience to guide you to take the next step and the next.

Personalized, one-on-one coaching, tailored to YOU and your needs
My Writing Coaching programs are personal. They're based on YOUR
needs, RIGHT NOW.

Maybe you're just starting out. Maybe you've been published but
you're stuck.

Whatever your needs, our coaching sessions will help you to
define your goals, and to achieve them.


How does writing coaching work? I'll work one-on-one with you via
email, and/ or the phone. You can contact me as often as you
wish.

We'll work out some goals for you, based on the kind of work
you're doing at the moment, and the kind of work you want to do.

Then we'll set to work helping you to achieve your goals.

The first step: I'll send you some questions, you answer them,
and we're off. :-)


=> Why Angela Booth? <=

I've been a successful working writer for over 25 years. I've
written and published both novels and nonfiction books. Not to
mention thousands of articles. I'm also a working copywriter with
a stable of clients.

I continue to write. I know what's happening in the publishing
world. And I know how to help you to achieve your dreams. :-)

My personal guarantee to you:

Wherever you are at the beginning of our work together, at the
end of it you will be on your way to achieving your goals.

Programs available:

http://www.digital-e.biz/coaching.html



=> Email Workshop For Writers <=

Writing To Sell In The Internet Age by Angela Booth

(A professional writer for 25 years, published by mainstream
publishers.)

Explode your writing profits!

The Internet gives you an unbelievable opportunity to rocket your
writing career into orbit. If you're feeling that you're not
getting your share of the exploding opportunities, our new email
workshop, Writing To Sell In the Internet Age, is for you.

More info, with the course outline at ---

http://www.digital-e.biz/ecourses1.html

Want a sample? Sign up for a free 3-day course based on the
workshop:

http://www.digital-e.biz/freecourses.html


=================================================

FEEDBACK

Send questions, ideas, and feedback to:
mailto:ab@...?subject=feedback

=================================================


Creative Small Biz: Copyright C 2004 by Angela Booth. All rights
reserved.

YOUR PRIVACY

Your privacy is important. You've signed on for this ezine in
good faith. Thank you. I will never betray your trust by making
the subscriber list available to others.


Creative Small Biz

PO Box 181

Para Hills SA 5096

Australia

ab@...


**END**

#147 From: "Angela Booth" <aboo5120@...>
Date: Wed Jul 14, 2004 11:20 pm
Subject: Winter writing profits start now
sun818_98
Offline Offline
Send Email Send Email
 
You're receiving this special mailing because you're subscribed
to Creative Small Biz or Your EveryDay Write. Unsubscribe
instructions are at the bottom of this message. :-)
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Looking forward to Christmas? If you're a writer, you're readying
your Christmas lists --- NOW.

No, not your lists of cards and gifts. :-)

You're making lists of all the material you'll be publishing over
the holidays. You're sending out magazine article proposals, and
shorties and essays for holiday/ New Year publication.

Most monthly magazines have a six to eight-month lead time, so
you're actually a bit late. You need get started NOW, to have the
checks rolling in in the coming months.

It's your choice of how you'll spend the holiday season. Just
think, you could be taking a holiday in the sun or in the snow,
plus buying your children and spouse (and yourself) the gifts you
want and need. A new big-screen TV. A stack of 50 DVDs. A new
notebook computer.

If you want to get started NOW writing and selling, I recommend
Pro Write's "Write and Sell Shorties --- mini essays and
articles, product reviews and more".

Here's an excerpt:

>>>>

=> Ten minutes equals $100

What would you think if someone approached you, and whispered:
"Psst! Got ten minutes? Want to make a hundred bucks?"

No, it's not what you think. :-) Let's add "writing" to the last
sentence. Yes, you can easily make a hundred dollars in ten
minutes.

Lest you think I've completely lost it, Reader's Digest pays MORE
than a hundred dollars for a hundred words, which will take you
much less than ten minutes to type. Reader's Digest at
http://www.rd.com/ pays $300 for a short snippet of around a
hundred words. That's three dollars a word for around ten minutes
of work. Not bad.

Reader's Digest is admittedly at the top of the Shorties tree.
Most markets which accept shorties (also known as news items,
briefs, and fillers) pay around what Yoga Journal at
http://www.yogajournal.com/ pays. For its brief yoga and healthy
living news items, events write-ups, and fillers, consisting of
150 to 600 words, YJ pays $50-150.

Yes, it's possible to make large sums of money tapping the
keyboard for short periods of time, and you don't need to be a
talented wordsmith, you just need to be aware and well-organized.
Many freelance writers make a career of writing short material
for publications. They make as much money and more as writers in
other fields. If you'd like to join this group of productive and
well-paid writers, read on.

You'll find publications which buy Shorties everywhere.

>>>

Start writing today for your best holiday season ever in
2004/2005. Join Pro Write for the " Write and Sell Shorties" and
other writing workshops.  You CAN write, and sell.

Enjoy. See you on Pro Write.

http://www.prowrite.biz/

All best wishes

Angela

Angela Booth: ab@...
-------------------------------------------------
Digital-e: Info To Go
http://www.digital-e.biz/
http://www.prowrite.biz/
The information you need to build your business.
For professional writers and other creatives.

#146 From: "Angela Booth" <aboo5120@...>
Date: Wed Jul 7, 2004 10:37 pm
Subject: Read this week's issue online
sun818_98
Offline Offline
Send Email Send Email
 
This week's issue of Creative Small Biz is online at--

http://www.digital-e.biz/newsletter.html

You're receiving this advisory in case you haven't received the
complete issue. Remember that you can always read CSB online if
you don't receive an issue.

All best wishes

Angela

Angela Booth: ab@...
-------------------------------------------------
Digital-e: Info To Go
http://www.digital-e.biz/
http://www.prowrite.biz/
The information you need to build your business.
For professional writers and other creatives.

#145 From: "Angela Booth" <aboo5120@...>
Date: Wed Jul 7, 2004 10:37 pm
Subject: Why You Shouldn't Write Only What You Know
sun818_98
Offline Offline
Send Email Send Email
 
=================================================
CREATIVE SMALL BIZ

Turn your talent into a flourishing business.

For freelance writers and other creative professionals.
=================================================

Issue 93: July 9, 2004

Read this issue online at:

http://www.digital-e.biz/newsletter.html


Published and edited by Angela Booth

Contact me at: ab@...

Or visit: http://www.digital-e.biz/

Or:

http://www.prowrite.biz/

=================================================
Digital-e Daily ---

More tips and guidance at Digital-e's blog (Web log):

http://www.digital-e.biz/blogger/index.html

And at Pro Write's blog:

http://www.livejournal.com/users/prowrite/

=================================================
(For instructions to join or leave the ezine's mailing list,
scroll to the end.)
=================================================

In this issue:

1. Editorial: Why You Shouldn't Write Only What You Know [From
the publisher]

2. Don't Write What You Know.  [Article - A. Booth]

3. Sponsor Ads

4. Classifieds


=================================================
1. Editorial: From the publisher

=> Why You Shouldn't Write Only What You Know

This week's article is an excerpt from Workshop Six, "Freelancing
Secrets", which is now online at Pro Write ---

http://www.prowrite.biz/

Hope you enjoy it, and that you find it useful.

On the 15th, we'll be starting our next Pro Write workshop.

No, I'm not telling you what it is, primarily because I haven't
decided. More on the next workshop next week.

If you're not a Pro Write subscriber, join today and kick your
writing into high gear. I've noticed in the past couple of weeks
that all writing markets --- from books to magazine articles to
copywriting --- are hotting up. If you've ever dreamed of a
career as a writer, you couldn't pick a better time to put your
dreams into action.

Until next week, be well and make $$$ from your talent---


Cheers from

Angela

mailto:ab@...

=================================================


=> Got a talent for words? Take a Digital-e email workshop!

If you've got a way with words and love writing, Digital-e can
help you to become a professional writer. We've got two email
workshops to help you develop your skills. For writer-
entrepreneurs, we have "Writing To Sell In the Internet Age", and
for those who want to develop a copywriting services business, we
have "Writing Words That Sell: Freelance Copywriting".

Here's what a recent graduate said: "I've gotten more focused
than I've ever been before in my life-- not only with my writing
but with my creative process. And you've helped me build
confidence in my skills and myself".

I'd love to help you to develop your talent. More info at:

http://www.digital-e.biz/ecourses.html


=================================================


2. Article: Don't Write What You Know, Write What You Feel
Strongly About



Copyright C 2004 by Angela Booth. All rights reserved.



*** This article is an excerpt from Lesson Three of Pro Write's
"Freelancing Secrets" Workshop. As a member of Pro Write, you get
a complete workshop each month to help you develop as a writer.

http://www.prowrite.biz/


Writers are always told to write what they know. If you're a new
writer, this is a concern. Does it mean that you'll be stuck
writing about your home town and the company you work for
forever? Of course not. "Write what you know" really means:
"Write what you feel deeply about".

This means that as a writer, you need to be attuned to your
emotions. No, I'm not getting all touchy-feely.:-) This is
pragmatic. You need to know what you're enthusiastic about and
what you care about, because those are the things that you will
write about most easily and with the greatest authority. And then
people, beginning with editors and finishing with readers, will
read what you write.


==> Jennifer's story

Let's look at a scenario. Jennifer lost her job as a company
accountant when the company was bought out. She's always wanted
to write, and in her spare time has sold freelance articles about
her hobby, which is gardening in small spaces. She decided that
she'll use her generous redundancy package to take a year and try
to establish a career as a professional writer.

Jennifer is a hard-headed business woman, and a little research
tells her that the people making the most money out of writing
are romance writers. Mary Higgins Clark, known as "The Queen of
Romantic Suspense", landed a multi-book contract for 24 million,
and that sounds good to Jennifer.

In the year she's given herself, Jennifer applies herself with
zeal, and writes two romantic suspense novels. On the strength of
her writing, she gets an agent. The agent tells her that although
Jennifer is a strong writer, she hasn't yet nailed the romantic
suspense form, and she doubts that she will be able  to sell
either novel. She recommends that Jennifer apply herself to some
serious study of romantic suspense, and then write an outline of
a new novel.

Jennifer is disappointed, and falls into a depression. Then she
starts to look for another job as an accountant.

What did Jennifer do wrong?

Essentially, nothing. She's landed an agent, who believes that
Jennifer can write romantic suspense. This is good. In a couple
of years Jennifer will probably sell a novel, if she wants to ---
IF SHE CARES DEEPLY ENOUGH ABOUT WRITING ROMANTIC SUSPENSE.


==> The moral of Jennifer's story: go for the feeling

Write what you love to write. Yes, you can write for money, but
your focus must always be on what moves you. Only by inspiring
yourself can you hope to inspire your readers.

It's vital that you care about the topics you choose to write
about. This is because your conviction and enthusiasm will come
through in your words. You can't fake it. Many people look at a
genre like romantic suspense, which is popular, and in which some
authors make big money, and think --- I could do this. If they
love to read romantic suspense, they probably can do it. On the
other hand, if they're attracted solely by the money, the chances
are that they can't.

"Write what you feel deeply about" applies in fiction because
people read fiction for an emotional experience. They read horror
to be scared, romance to be overcome by passion, and adventure
novels to become enveloped in excitement and roam the world,
while relaxed on the sofa. All those emotions are channelled
through the author. You must feel those emotions, in order to be
able to arouse them in the reader. If you can't arouse them in
yourself, you will write what nobody will read with pleasure ---
not even you. ;-)

The same thing applies to nonfiction. You may know as much about
the planet Mars as you do about Mars Bars, but if you're
intrigued and excited about Mars exploration, of course you can
write about it. If you're enthusiastic you'll immerse yourself in
the subject, and within a short period you'll know enough to
start developing ideas for feature articles and books.

You've now got the key which will unlock many doors --- write
what you FEEL.

=================================================

3. SPONSOR ADS

**** Web site design and maintenance ****

Do you run a small business? Do you need a web site to help
expand your business? Don't want to spend the equivalent of your
mortgage to set it up? Contact B & P Thursby Digital Services for
a no-obligation quote http://www.bpthursby.com.au


=> Email Workshop For Writers <=

Writing To Sell In The Internet Age by Angela Booth

(A professional writer for 25 years, published by mainstream
publishers.)

Explode your writing profits!

The Internet gives you an unbelievable opportunity to rocket your
writing career into orbit. If you're feeling that you're not
getting your share of the exploding opportunities, our new email
workshop, Writing To Sell In the Internet Age, is for you.

More info, with the course outline at ---

http://www.digital-e.biz/ecourses1.html

Want a sample? Sign up for a free 3-day course based on the
workshop:

http://www.digital-e.biz/freecourses.html


** Ebook:  7 Days To Easy-Money--- Copywriting Success **

By Angela Booth

(A professional author and copywriter for 25 years, published by
mainstream publishers.)

This ebook shows you how to set up your own copywriting services
business in seven short days. The book gives you a complete step-
by-step, easy to follow process, so that you know exactly what to
do. In seven days, you're ready to take on clients.

What will you write as a copywriter?

You'll write the words that sell --- everyday words. The words on
ads, leaflets, brochures, press releases, product instructions
and labels, newsletters, direct mail, and on Web sites.

How much can you earn?

Copywriters can make excellent money, with the most experienced,
enterprising, and productive copywriters scooping in a
comfortable six figures annually.

How hard is it to write for business?

If you can write an e-mail message or a letter, you can write for
business.

More info at:

http://www.digital-e.biz/ebooks.html

=================================================

4. CLASSIFIEDS

***Advertise in Creative Small Biz***
CSB readers are  hard-working creative professionals. Got a
product or service they should know about?

Visit: http://www.digital-e.biz/advertise.html

Or contact Birgitt at birgitt@...


=> Enter the world of professional writing <=

PRO WRITE: PROFESSIONAL WRITING SECRETS

For novelists, nonfiction writers, copywriters. A new free
writing workshop EVERY MONTH; free writing manuals. Join our
community of professional writers today.

http://www.prowrite.biz/


=> Market your writing (and writing skills) like an expert!

Comprehensive ebook marketing manual:

**Tell, Yell And Sell: Marketing Skills For Writers**

Sell more, earn more: get the marketing skills to make writing a
lucrative career; get confidence in your writing; and eliminate
writer's block permanently.

http://www.digital-e.biz/ebook_marketing_skills.html

=================================================
FEEDBACK

Send questions, ideas, and feedback to:
mailto:ab@...?subject=feedback

=================================================


Creative Small Biz: Copyright C 2004 by Angela Booth. All rights
reserved.


YOUR PRIVACY

Your privacy is important. You've signed on for this ezine in
good faith. Thank you. I will never betray your trust by making
the subscriber list available to others.


Creative Small Biz

PO Box 181

Para Hills SA 5096

Australia

ab@...


**END**

#144 From: "Angela Booth" <aboo5120@...>
Date: Wed Jun 30, 2004 9:12 pm
Subject: This week's issue of Creative Small Biz is online
sun818_98
Offline Offline
Send Email Send Email
 
This week's issue of Creative Small Biz is online at--

http://www.digital-e.biz/newsletter.html

You're receiving this advisory in case you haven't received the
complete issue. Remember that you can always read CSB online if
you don't receive an issue.

All best wishes

Angela

Angela Booth: ab@...
-------------------------------------------------
Digital-e: Info To Go
http://www.digital-e.biz/
http://www.prowrite.biz/
The information you need to build your business.
For professional writers and other creatives.

#143 From: "Angela Booth" <aboo5120@...>
Date: Wed Jun 30, 2004 9:12 pm
Subject: Saying NO
sun818_98
Offline Offline
Send Email Send Email
 
=================================================
CREATIVE SMALL BIZ

Turn your talent into a flourishing business.

For freelance writers and other creative professionals.
=================================================

Issue 92: July 2, 2004

Read this issue online at:

http://www.digital-e.biz/newsletter.html


Published and edited by Angela Booth

Contact me at: ab@...

Or visit: http://www.digital-e.biz/

Or:

http://www.prowrite.biz/

=================================================
Digital-e Daily ---

More tips and guidance at Digital-e's blog (Web log):

http://www.digital-e.biz/blogger/index.html

And at Pro Write's blog:

http://www.livejournal.com/users/prowrite/

=================================================
(For instructions to join or leave the ezine's mailing list,
scroll to the end.)
=================================================

In this issue:

1. Editorial: Saying NO [From the publisher]

2. When Copywriting, Yes, You Can say NO!  [Article - A. Booth]

3. Sponsor Ads

4. Classifieds


=================================================
1. Editorial: From the publisher

=> Saying NO

This week's article was first published in Freelance Copy Write,
so it's addressed to copywriters. However, the information in it
applies to any kind of situation where you know you should say
NO, but can't bring yourself to do so.

What kinds of situations?

You should feel happy to say NO in any kind of personal
situation, when it's in your best interest to do so. If the
person to whom you're saying NO takes it badly, or tries to
pressure you into changing your mind, that tells you a great deal
about the person, and you need to file the information away for
future reference.

You should also be comfortable saying NO in work situations. This
is easier when you're your own boss than if you're working for
someone else, of course. :-)


Until next week, be well and make $$$ from your talent---


Cheers from

Angela

mailto:ab@...


=================================================

=> Sick of your day job? Make great money writing for business!

Interactive Eight Week Freelance Copywriting Email Course:

"Writing Words that Sell: Freelance Copywriting"

With Angela Booth

(A professional writer for 25 years, published by mainstream
publishers.)

Dear Fellow Writer

If you love to write, you may be overlooking a fantastic way to
make your writing pay --- by copywriting (writing for business).


Starting pay? $60 an hour, with UNLIMITED POTENTIAL EARNINGS!

Not only is freelance copywriting creative, fun, and easy (if you
can write an interesting email message you can write copy), it's
also well paid. Novice copywriters start out earning $60 an hour,
and once you're experienced, the sky's the limit on what you can
earn.

You may be interested to know that established copywriters with a
stable of clients estimate that they'll earn at least $100,000 a
year. And that's without working particularly hard. In fact,
copywriters who specialize in company reports may only work a few
weeks in the year, and still make a comfortable six-figure
income.


Write from home, and write when it suits you

Most freelance copywriters write from home, either moonlighting
from their regular job, or as full-timers. As you can imagine, if
it's your full-time job, it's a great life. You can write an ad
or three pages of a manual in the morning, and then take the rest
of the day off. Why not?

There's no age barrier on freelance copywriting. No one cares if
you're just out of college, or if you're retired from an active
working life. If you can write, you can write copy.

There's also no education barrier. You can have an MA or a PhD or
you can be totally self-taught.

More information at:

http://www.digital-e.biz/ecourses2.html

(Earn as you learn --- weekly payment option available.)

Want a sample? Sign up for a free 3-day course based on the
course:

http://www.digital-e.biz/freecourses.html


=================================================

2. Article: When Copywriting, Yes, You Can Say NO!


Copyright C 2003 by Angela Booth




Around a month ago I took a phone call from an advertising agency
account executive. The advertising agency is a client. They send
me a lot of work each year. The executive wanted me to accompany
him to a pitch meeting that he'd scheduled with a prospect, which
was a multinational  pharmaceutical company.

(A "pitch" is a verbal proposal, a presentation.)

"No," I said calmly. "I don't do pitch meetings."

I told him that such meetings take too much time out of my day.
This is 100 per cent true. They do. I didn't tell him, although I
would have if pressed, that I'd be the only freelance person at
the entire meeting and thus I'd be the only one not making a
cent--- everyone else was on their company's time.

I asked him to keep me informed, and if a contract resulted from
the meeting with the pharmaceutical company, I'd be happy to
quote on any projects.

As a freelance professional, all you have is your time, and you
need to husband that time carefully.


=> How to say "No"

Learning to say "No" is a skill, and it's one that you need to
learn. People make offers, and have things that they want you to
do, so you need to be clear in your own mind exactly what you're
about, so that you don't end up wasting time and losing money.

You need to be confident enough to say NO when you need to. Your
self-esteem and self-confidence is your biggest asset. If you
suspect that you're not as confident as you might be, do some
work building your confidence. Your confidence directly affects
your bottom line when you're a freelancer.

I've written about developing self-esteem in this article:
"Manage Your Self-Esteem":

http://www.digital-e.biz/articles/art_motivation12.html


When you start your copywriting services business, you'll take on
almost any job, and this is natural. However, even at this early
stage you need to develop the skill to say NO and to mean it. If
you don't people will take advantage of you. The problem isn't so
much that you get ripped off, although that hurts your wallet,
it's also that each time you feel as if you're being taken
advantage of, you'll hate yourself and start to think that there
is something wrong with you.

This is especially true for women. Women are raised to be kind,
self-effacing and non-confrontational, and unless you make a real
effort, you will never make the sort of money that you could be
making in your writing career.


Here are some easy ways to get good working habits, including
saying NO when you need to ---

=================================================

The article CONTINUES online in Pro Write. Find out how you can
become more comfortable saying NO when you need to ---

http://www.prowrite.biz/

(Note: If you're not a member, you'll need to join.)

=================================================

3. SPONSOR ADS

**** Web site design and maintenance ****
Do you run a small business? Do you need a web site to help
expand your business? Don't want to spend the equivalent of your
mortgage to set it up? Contact B & P Thursby Digital Services for
a no-obligation quote http://www.bpthursby.com.au


*** writing coaching ***

Dear fellow writer

These days, everyone from tennis players to business people has a
coach. I've decided to offer writing coaching at Digital-e --- I
wish coaching had been available to me at various times in my
career when I was struggling and didn't know why. :-)

Here's some info from the Web page:

From writing dreams to reality --- in a few short weeks!

You want to write. You know you can write. You want to make
writing a career.

BUT --- how do you get started? How do you do all the million and
one things it takes to make your dreams a reality?

You need a writing coach. Someone who's been there, where you are
right now, and knows how you feel. Someone's who's got the
experience to guide you to take the next step and the next.

Personalized, one-on-one coaching, tailored to YOU and your needs
My Writing Coaching programs are personal. They're based on YOUR
needs, RIGHT NOW.

Maybe you're just starting out. Maybe you've been published but
you're stuck.

Whatever your needs, our coaching sessions will help you to
define your goals, and to achieve them.


How does writing coaching work? I'll work one-on-one with you via
email, and/ or the phone. You can contact me as often as you
wish.

We'll work out some goals for you, based on the kind of work
you're doing at the moment, and the kind of work you want to do.

Then we'll set to work helping you to achieve your goals.

The first step: I'll send you some questions, you answer them,
and we're off. :-)


=> Why Angela Booth? <=

I've been a successful working writer for over 25 years. I've
written and published both novels and nonfiction books. Not to
mention thousands of articles. I'm also a working copywriter with
a stable of clients.

I continue to write. I know what's happening in the publishing
world. And I know how to help you to achieve your dreams. :-)

My personal guarantee to you:

Wherever you are at the beginning of our work together, at the
end of it you will be on your way to achieving your goals.

Programs available:

http://www.digital-e.biz/coaching.html

(Scroll down the page.)

=================================================


4. CLASSIFIEDS

***Advertise in Creative Small Biz***
CSB readers are  hard-working creative professionals. Got a
product or service they should know about?

Visit: http://www.digital-e.biz/advertise.html

Or contact Birgitt at birgitt@...


=> Market your writing (and writing skills) like an expert!

Comprehensive ebook marketing manual:

**Tell, Yell And Sell: Marketing Skills For Writers**

Sell more, earn more: get the marketing skills to make writing a
lucrative career; get confidence in your writing; and eliminate
writer's block permanently.

http://www.digital-e.biz/ebook_marketing_skills.html



=> Got a talent for words? Take a Digital-e email workshop!

If you've got a way with words and love writing, Digital-e can
help you to become a professional writer. We've got two email
workshops to help you develop your skills. For writer-
entrepreneurs, we have "Writing To Sell In the Internet Age", and
for those who want to develop a copywriting services business, we
have "Writing Words That Sell: Freelance Copywriting".

Here's what a recent graduate said: "I've gotten more focused
than I've ever been before in my life-- not only with my writing
but with my creative process. And you've helped me build
confidence in my skills and myself".

I'd love to help you to develop your talent. More info at:

http://www.digital-e.biz/ecourses.html

=================================================

FEEDBACK

Send questions, ideas, and feedback to:
mailto:ab@...?subject=feedback

=================================================


Creative Small Biz: Copyright C 2004 by Angela Booth. All rights
reserved.


YOUR PRIVACY

Your privacy is important. You've signed on for this ezine in
good faith. Thank you. I will never betray your trust by making
the subscriber list available to others.


Creative Small Biz

PO Box 181

Para Hills SA 5096

Australia

ab@...


**END**

#142 From: "Angela Booth" <aboo5120@...>
Date: Wed Jun 23, 2004 8:57 pm
Subject: How to write a book
sun818_98
Offline Offline
Send Email Send Email
 
=================================================
CREATIVE SMALL BIZ

Turn your talent into a flourishing business.

For freelance writers and other creative professionals.
=================================================

Issue 91: June 25, 2004

Read this issue online at:

http://www.digital-e.biz/newsletter.html


Published and edited by Angela Booth

Contact me at: ab@...

Or visit: http://www.digital-e.biz/

Or:

http://www.prowrite.biz/

=================================================
Digital-e Daily ---

More tips and guidance at Digital-e's blog (Web log):

http://www.digital-e.biz/blogger/index.html

And at Pro Write's blog:

http://www.livejournal.com/users/prowrite/

=================================================
(For instructions to join or leave the ezine's mailing list,
scroll to the end.)
=================================================

In this issue:

1. Editorial: How to write a book [From the publisher]

2. Three Powerful Tips on Selecting a Book Topic that Sells
[Article - J. Cullins]

3. Sponsor Ads

4. Classifieds


=================================================

1. Editorial: From the publisher

=> How to write a book

Can you write a book? Of course you can. No matter who you are,
even if you're still at school, you have life experiences which
are valuable and that other people will pay to read about.

Our guest article this week gets you thinking about a book topic.

My own ebook writing manual, *7 Days To Easy-Money: Get Paid To
Write A Book*, helps you to write a book proposal. More info here
---

http://www.digital-e.biz/ebook_book_proposal.html


You MUST write a proposal before you sell your nonfiction book.
No editor or agent is going to plough through a complete
manuscript to decide whether the book is worth publishing. This
is good news for writers. :-) A book proposal is fast to write,
it's also fun.

Here's an excerpt from the Introduction of *7 Days To Easy-Money:
Get Paid To Write A Book* ---


>>>

==> Introduction: Sell your book the easy way --- sell a proposal

You can get paid to write a book. It's easily possible to make a
fast $10,000, or even a six figure amount. You could even make
seven figures --- over a million dollars for twenty pages of
text.  It sounds incredible, but a fast seven figures is
certainly possible if you have a HOT, hot idea or have had an
experience that hundreds of thousands of people want to read
about. In his 2001 book about writing non-fiction, Damn! Why
Didn't I Write That?, author Marc McCutcheon says that it's not
hard to make a good income: "you can learn the trade and begin
making a respectable income much faster than most people think
possible".

The good part is that you don't need to write your book before
you get some money. You write a proposal, and a publisher will
give you an advance, which you can live on while you write the
book.

Writing a proposal is the smart way to write a book. It's the way
professional writers sell nonfiction. Selling a book on a
proposal is much easier than selling a book that you've already
written. A book proposal is a complete description of your book.
It contains the title, an explanation of what the book's about,
an outline of chapters, a market and competition survey, and a
sample chapter.

A book proposal functions in the same way as any business
proposal does: you're making an offer to someone you hope to do
business with. It will be treated by publishers in the same way
that any business treats a proposal. A publisher will read your
proposal, assess its feasibility, cost it, and if it looks as if
the publisher will make money, the publisher will pay you to
write the book. When you've sold your proposed book to a
publisher, your role doesn't end with writing your book. You're
in partnership with your publisher to ensure the book's success.
If you do your part, both you and your publisher will make money.

>>>


==> Lesson Two of Pro Write's "Freelancing Secrets" Workshop

Lesson Two of Pro Write's new workshop will be posted tomorrow on
Pro Write --

http://www.prowrite.biz/


Here's an excerpt from the lesson:

>>>

===> How to let your subconscious help you

To get help from your subconscious mind, you need to let it know
that something is important to you. Think of your subconscious as
being like a deaf and mute assistant, or silent partner. You can
only communicate with this assistant by your actions, and by
forming mental images. The easiest way to do this is to work
intensively on the project for short periods (ten minutes to half
an hour). When you work at something, your assistant starts to
gather information to help you.

If you get a commission to write an article, for example, spend
ten minutes free-writing about the topic. Then do some
preliminary research. Create a list or an outline of topics you
might want to include, and questions that you might want to
answer.

At this pre-writing stage, this is casual work. Try to be relaxed
as you do this. I like to think of it as making a mould, or an
impression in jelly. This early work is only to convince my
subconscious and unconscious minds to take this project
seriously.

>>>

Enjoy. Don't forget that as a member of Pro Write, you get a
brand new writing workshop each month to build, or extend, your
professional writing career. Pro Write is designed for YOU,
whether you're a new writer, or an experienced writer who's
looking for new opportunities. Join us on Pro Write. :-)


Until next week, be well and make $$$ from your talent---


Cheers from

Angela

mailto:ab@...

=================================================

=> JOIN OUR CREATIVES CLUB!<=

Get your own low-cost, zero maintenance, highly effective Web
presence AND ONLINE STORE. Your Creatives Club Web page is a
combination of a calling card, brochure, portfolio and sales
page. Not only make will it make communication with your
prospective clients and current clients super-quick, it will also
get you listed on Google.com so that you gain credibility online.

http://www.digital-e.biz/creat_club_join.html


=> Market your writing (and writing skills) like an expert!

Comprehensive ebook marketing manual:

**Tell, Yell And Sell: Marketing Skills For Writers**

Sell more, earn more: get the marketing skills to make writing a
lucrative career; get confidence in your writing; and eliminate
writer's block permanently.

http://www.digital-e.biz/ebook_marketing_skills.html


=================================================

2. Article:Three Powerful Tips on Selecting a Book Topic that
Sells


Judy Cullins  C2004 All Rights Reserved.


The topic of your book or eBook counts-big time. Which would you
buy-The Art of Kissing or The Art of Courtship?  The kissing book
sold over 60,500 while the other sold only 17,500 copies. Before
you choose your topic pay attention to your audience. What do
they want and need? What will they be willing to pay for your
information?

Try these three powerful tips:

1.   Write a book your audience needs or wants. Think of a
particular audience's challenge or problem then solve it with
your book. People want how-tos and skills. While sex is still a
top seller, people want related topics such as successful Online
dating, or how to create a life partner relationship Challenges
like making money and saving time still attract book buyers.
Business books sell well. People need writing, reading, speaking,
computing, communication, math, sales, marketing and Internet
skills. Non-fiction how to books sell best. When your nonfiction
books sell well, you can finance your novel.

2.  Survey your market. Brainstorm with and ask for feedback from
friends and associates. Let them vote on the best ten topics,
titles and subtitles, even chapter titles. Ask them what words
convince them to buy the book? If they are lukewarm about your
title, ask them to give you one. While some authors get their
title instantly and know it's the right one, many of us need
help.

When you use the synergy of more brain power, you receive so many
more ideas. Don't be attached to your choices. If the title is
the number one thing that sells your book, wouldn't you want the
right one? Feedback always helps build a better book.

3.   Create a winning vision for your book. Know that your book
will be published. Specifically name the outcomes you will see,
hear and feel. Place this winning vision in color on a card. Put
it near your workstation.

Sample: Place today's date including the year at the top of your
card.  Then state:  "Now that my book (title and subtitle) is
finished and is a huge seller." I see---thousands buying it from
my book-selling site I hear---applause from multiple audiences
affirming it I feel---exhilarated, confident and pleased it's
such a hit. Most writers write first, then hope someone will buy
their treasure. It's always the other way around. People won't
buy unless they feel your $20 or more book is worth their hard-
earned money, and they won't buy unless they feel they must have
your information Suit your preferred audience and sell many more
books.

===============
Judy Cullins: 20-year author, speaker, book coach Helps
entrepreneurs manifest their book and web dreams eBk: "Write your
eBook or Other Book Fast!" 7000 Melody Lane, La Mesa, CA 91942
FRE.E "The Book Coach Says..." or Business Tip of the Month
www.bookcoaching.com/opt-in.shtml --mailto:Judy@...
Orders: 866/200-9743 -- Ph: 619/466-0622
=================================================

3. SPONSOR ADS

**** Web site design and maintenance ****


Do you run a small business? Do you need a web site to help
expand your business? Don't want to spend the equivalent of your
mortgage to set it up? Contact B & P Thursby Digital Services for
a no-obligation quote http://www.bpthursby.com.au


=> Writing Coaching: Plot Your Novel

This five-week coaching program helps you to create a compelling
plot, fascinating characters, a synopsis, and more. We'll work
with your current novel, or if you don't have a novel in
progress, we'll plot and develop one.

If you've always wanted to write a novel, this coaching program
is for you:

http://www.digital-e.biz/coaching.html#plot


** Ebook:  7 Days To Easy-Money--- Copywriting Success **

By Angela Booth

(A professional author and copywriter for 25 years, published by
mainstream publishers.)

This ebook shows you how to set up your own copywriting services
business in seven short days. The book gives you a complete step-
by-step, easy to follow process, so that you know exactly what to
do. In seven days, you're ready to take on clients.

What will you write as a copywriter?

You'll write the words that sell --- everyday words. The words on
ads, leaflets, brochures, press releases, product instructions
and labels, newsletters, direct mail, and on Web sites.

How much can you earn?

Copywriters can make excellent money, with the most experienced,
enterprising, and productive copywriters scooping in a
comfortable six figures annually.

How hard is it to write for business?

If you can write an e-mail message or a letter, you can write for
business.

More info at:

http://www.digital-e.biz/ebooks.html

=================================================

4. CLASSIFIEDS

***Advertise in Creative Small Biz***
CSB readers are  hard-working creative professionals. Got a
product or service they should know about?

Visit: http://www.digital-e.biz/advertise.html

Or contact Birgitt at birgitt@...


=> New coaching program: Write for the Web

With the long-awaited worldwide economic recovery underway, and
companies increasing their Web presence, Web copywriters will be
in huge demand. Get started writing for the Web today.

You can do it. Work from home, work for yourself, and make a
great income. This program offers personalized, fun one-on-one
coaching.

http://www.digital-e.biz/coaching.html


Is your writing stuck in a rut? Get enthused, get excited, get
motivated with:

=> Writing to Sell in the Internet Age<= (

The ebook from our successful email workshop.) You're a freelance
writer and publisher now --- your audience numbers in the
millions. Everything you need to know to write and SELL, right
now! http://www.digital-e.biz/ebook_internet_age.html

=================================================

FEEDBACK

Send questions, ideas, and feedback to:
mailto:ab@...?subject=feedback

=================================================


Creative Small Biz: Copyright C 2004 by Angela Booth. All rights
reserved.


YOUR PRIVACY

Your privacy is important. You've signed on for this ezine in
good faith. Thank you. I will never betray your trust by making
the subscriber list available to others.


Creative Small Biz

PO Box 181

Para Hills SA 5096

Australia

ab@...


**END**

#141 From: "Angela Booth" <aboo5120@...>
Date: Wed Jun 23, 2004 8:57 pm
Subject: How to write a book: This week's issue is online
sun818_98
Offline Offline
Send Email Send Email
 
This week's issue of Creative Small Biz is online at--

http://www.digital-e.biz/newsletter.html

You're receiving this advisory in case you haven't received the
complete issue. Remember that you can always read CSB online if
you don't receive an issue.

All best wishes

Angela

Angela Booth: ab@...
-------------------------------------------------
Digital-e: Info To Go
http://www.digital-e.biz/
http://www.prowrite.biz/
The information you need to build your business.
For professional writers and other creatives.

#140 From: "Angela Booth" <aboo5120@...>
Date: Wed Jun 16, 2004 9:58 pm
Subject: This week's issue of Creative Small Biz is online
sun818_98
Offline Offline
Send Email Send Email
 
This week's issue of Creative Small Biz is online at--

http://www.digital-e.biz/newsletter.html

You're receiving this advisory in case you haven't received the
complete issue. Remember that you can always read CSB online if
you don't receive an issue.

All best wishes

Angela

Angela Booth: ab@...
-------------------------------------------------
Digital-e: Info To Go
http://www.digital-e.biz/
http://www.prowrite.biz/
The information you need to build your business.
For professional writers and other creatives.

#139 From: "Angela Booth" <aboo5120@...>
Date: Wed Jun 16, 2004 9:58 pm
Subject: "Freelancing Secrets" Workshop
sun818_98
Offline Offline
Send Email Send Email
 
=================================================
CREATIVE SMALL BIZ

Turn your talent into a flourishing business.

For freelance writers and other creative professionals.
=================================================

Issue 90: June 18, 2004

Read this issue online at:

http://www.digital-e.biz/newsletter.html


Published and edited by Angela Booth

Contact me at: ab@...

Or visit: http://www.digital-e.biz/

Or:

http://www.prowrite.biz/

=================================================
Digital-e Daily ---

More tips and guidance at Digital-e's blog (Web log):

http://www.digital-e.biz/blogger/index.html

And at Pro Write's blog:

http://www.livejournal.com/users/prowrite/

=================================================
(For instructions to join or leave the ezine's mailing list,
scroll to the end.)
=================================================

In this issue:

1. Editorial: "Freelancing Secrets" Workshop [From the publisher]

2. Excerpt from "Freelancing Secrets"  [A. Booth]

3. Sponsor Ads

4. Classifieds


=================================================

1. Editorial: Our sixth Pro Write Workshop, "Freelancing Secrets"

This week we started our sixth Pro Write workshop, Freelancing
Secrets. A subtitle for the workshop could be: "How to be a
successful freelance writer". (Scroll down for an excerpt.)

Here's an outline of the workshop:

=> Lesson One: Writing Secrets

Secret One discusses bravery. It's OK to be unsure and nervous,
but you can overcome it. Secret Two covers writing on the page,
NOT in your head.

=> Lesson Two: Write Faster: Time Management Secrets

Yes, there are secrets to managing your time as a writer. The
primary secret is to let your subconscious do the heavy lifting.
This lesson will show you how to make the most of your time, no
matter how much or how little you have.

=> Lesson Three: Professional Freelancer Selling Secrets

This lesson gets your head straight. The primary secret of
selling without effort is to match yourself to the marketplace.

Not a member of Pro Write? Join here:

http://www.prowrite.biz/

As a member of Pro Write, you get a monthly writing workshop (all
workshops remain online). You have all the information to build a
rock-solid writing career. You can post your exercises to the
forums for feedback. You also get free on-demand coaching via the
forums. All you have to do is ask. :-)

Until next week, be well and make $$$ from your talent---


Cheers from

Angela

mailto:ab@...

=================================================

=> Market your writing (and writing skills) like an expert!

With our ebook marketing manual:

**Tell, Yell And Sell: Marketing Skills For Writers**

Sell more, earn more: get the marketing skills to make writing a
lucrative career; get confidence in your writing; and eliminate
writer's block permanently.

http://www.digital-e.biz/ebook_marketing_skills.html


=> New coaching program: Write for the Web

With the long-awaited worldwide economic recovery underway, and
companies increasing their Web presence, Web copywriters will be
in huge demand. Get started writing for the Web today.

You can do it. Work from home, work for yourself, and make a
great income. This program offers personalized, fun one-on-one
coaching.

http://www.digital-e.biz/coaching.html


=================================================

2. Excerpt from the Freelancing Secrets Workshop


Copyright C 2004 by Angela Booth. All rights reserved.



=> Secret One: Be brave: no one is judging you

The first freelancing secret is bravery. You must send your work
out into the wide world. Many brilliant writers are too shy to do
this. They're self-conscious. They think that people will read
their work and say nasty things about them. They fail to realize
what they will discover when they become published, and that is
that people are busy, and that no one is judging you. Magazines
receive hundreds of submissions every week. So do book
publishers. It's extremely difficult to capture anyone's
attention to get them to read your work. They don't have the time
to judge you. They'll skim your work asking; "Can I use this?"

The solution to shyness? Send out your work. At first you will
need to grit your teeth. Over time, it becomes easy.

Let me tell you about my Weight Watchers experiences, which cured
me of any tendency to be too shy to send out my writing.
Overweight people are shy, because they feel that they don't fit
into the bizarre, super-svelte, marketing-and-media-driven
Western body-shape ideal.

I've gone to Weight Watchers several times. I even became a
Weight Watchers leader for a year. When I was trying to lose
weight, and went along to meetings, the weigh-in was torture. I
was horribly shy. I felt that the people doing the weighing and
the leaders were judging me. Not so, as I found out when I became
a recorder, and then a leader. When I was weighing members, I was
too busy keeping everything straight so that I could record
properly. When I was a leader, I was too busy worrying about
getting the meeting set up, getting change for members, answering
questions, and my talk. The last thing I was doing was JUDGING
anyone. On the contrary. I admired all the members for their
courage and their hard work, and was grateful that they came to
the meetings.

The same thing applies with your writing. Everyone to whom you
send your work has a million and one concerns of their own.
They're not looking to judge your work. Quite the contrary.
They're hoping that your work can help them to do their job. If
they're a magazine editor, they're hoping they can find a
distinctive new voice for their publication, or that they can
find something to fill the hole a contributor left when he didn't
send in his material on time. If they're a book acquisitions
editor, they're hoping to find a book that will hit the
bestseller lists and make their career. They're grateful to you
for sending them your work. Even if they can't use your work.

==> If you get rejected, don't take it personally, because it's
NOT PERSONAL

Some writing gets rejected. Of course it does. Your work will
often get rejected. This is when you need to brave, and send
your work out again and again until it finds a home.

To get an editor's view of writers being overly sensitive, and
taking rejection letters personally, read Teresa Nielsen Hayden's
blog, Making Light. Teresa is an editor at Tor Books. Tor is a
major science-fiction and fantasy publisher.

She says about writers and rejection:

>>>

What I find weirdest about [writers'] take on rejection is that
it's all completely personal. I don't just mean the rejection
itself, which they're bound to take personally, being writers and
all. They take things personally which have nothing whatsoever to
do with them...

What these guys have failed to understand about rejection is that
it isn't personal. If you're a writer, you're more or less
constitutionally incapable of understanding that last sentence,
if you think there's any chance that it applies to you and your
book; so please just imagine that I'm talking about rejections
that happen to all those other writers who aren't you.

Anyway, as I was saying, it realio trulio honestly isn't about
you the writer per se. If you got rejected, it wasn't because we
think you're an inadequate human being. We just don't want to buy
your book. To tell you the truth, chances are we didn't even
register your existence as a unique and individual human being.
You know your heart and soul are stapled to that manuscript, but
what we see are the words on the paper. And that's as it should
be, because when readers buy our books, the words on the paper
are what they get.

>>>

Read all of what she has to say about writers and rejection in a
long section called "Slushkiller". The section is in her blog
archives of February 2004, and you'll need to scroll two-thirds
down this page until you get to it:

http://nielsenhayden.com/makinglight/archives/2004_02.html


Editors and publishers NEED you. Send out your work!


==> Secret Two: Write and edit on the page, not in your head

This secret is the one you need to pay attention to if you're not
writing very much. If your output is minimal, it's always because
you're trying to write and edit in your head. Writer David Taylor
calls this "head-writing". It's when you think too much. It's
fantasy.

You'll find the rest of the lesson online. Take the entire
workshop in Pro Write. It includes exercises for each lesson.
Enjoy. :-)

http://www.prowrite.biz/

=================================================

3. SPONSOR ADS

**** Web site design and maintenance ****

Do you run a small business? Do you need a web site to help
expand your business? Don't want to spend the equivalent of your
mortgage to set it up? Contact B & P Thursby Digital Services for
a no-obligation quote http://www.bpthursby.com.au



** Ebook:  7 Days To Easy-Money--- Copywriting Success **

By Angela Booth

(A professional author and copywriter for 25 years, published by
mainstream publishers.)

This ebook shows you how to set up your own copywriting services
business in seven short days. The book gives you a complete step-
by-step, easy to follow process, so that you know exactly what to
do. In seven days, you're ready to take on clients.

What will you write as a copywriter?

You'll write the words that sell --- everyday words. The words on
ads, leaflets, brochures, press releases, product instructions
and labels, newsletters, direct mail, and on Web sites.

How much can you earn?

Copywriters can make excellent money, with the most experienced,
enterprising, and productive copywriters scooping in a
comfortable six figures annually.

How hard is it to write for business?

If you can write an e-mail message or a letter, you can write for
business.

More info at:

http://www.digital-e.biz/ebooks.html

=================================================

4. CLASSIFIEDS

***Advertise in Creative Small Biz***
CSB readers are  hard-working creative professionals. Got a
product or service they should know about?

Visit: http://www.digital-e.biz/advertise.html

Or contact Birgitt at birgitt@...


=> Make great money writing for business

Interactive Eight Week Freelance Copywriting Email Course:
"Writing Words that Sell: Freelance Copywriting"
http://www.digital-e.biz/ecourses2.html

My promise to you: in just eight weeks, you'll have the
experience, the confidence and the know-how to operate your own
successful freelance copywriting business.


=> Is your writing stuck in a rut? Get enthused, get excited, get
motivated with:

=> Writing to Sell in the Internet Age<=

(The ebook from our successful email workshop.) You're a
freelance writer and publisher now --- your audience numbers in
the millions. Everything you need to know to write and SELL,
right now!

http://www.digital-e.biz/ebook_internet_age.html

=================================================

FEEDBACK

Send questions, ideas, and feedback to:
mailto:ab@...?subject=feedback

=================================================

Creative Small Biz: Copyright C 2004 by Angela Booth. All rights
reserved.

YOUR PRIVACY

Your privacy is important. You've signed on for this ezine in
good faith. Thank you. I will never betray your trust by making
the subscriber list available to others.


Creative Small Biz

PO Box 181

Para Hills SA 5096

Australia

ab@...


**END**

#138 From: "Angela Booth" <aboo5120@...>
Date: Wed Jun 9, 2004 10:04 pm
Subject: Write For The Web
sun818_98
Offline Offline
Send Email Send Email
 
=================================================
CREATIVE SMALL BIZ

Turn your talent into a flourishing business.

For freelance writers and other creative professionals.
=================================================

Issue 89: June 11, 2004

Read this issue online at:

http://www.digital-e.biz/newsletter.html


Published and edited by Angela Booth

Contact me at: ab@...

Or visit: http://www.digital-e.biz/

Or:

http://www.prowrite.biz/

=================================================
Digital-e Daily ---

More tips and guidance at Digital-e's blog (Web log):

http://www.digital-e.biz/blogger/index.html

And at Pro Write's blog:

http://www.livejournal.com/users/prowrite/

=================================================
(For instructions to join or leave the ezine's mailing list,
scroll to the end.)
=================================================

In this issue:

1. Editorial: Write For The Web [From the publisher]

2. Write For The Web TODAY  [Article - A. Booth]

3. Sponsor Ads

4. Classifieds


=================================================
1. Editorial: From the publisher

=> Read this week's article:  Write for the Web TODAY (scroll
down)

Just a brief note this week. I've been trying to shake off the
effects of a cold, and am completing writing projects in between
making myself hot lemon drinks and taking naps. For you lucky
people sunning yourselves in the Northern Hemisphere, it's winter
in Australia, and we're not used to cold weather, so it knocks us
around.

This week's article is a shortie: "Write For The Web TODAY". If
you're interested in a career as a Web writer, all the
information you need to build a lucrative career is in our Pro
Write fast-start workshop--

>>>

**** Workshop Three: Fast-Start Copywriting: Write For Business

http://www.prowrite.biz/

Writing for business is fun - and highly lucrative. Copywriters
earn three dollars a word writing Web sales pages. In less than a
day, you'll know why writing for business is the best-kept secret
in writing. Learn exactly how you can get started, TODAY.

>>>

=> Next Pro Write Workshop

Our next Pro Write Workshop starts on June 15. It's "Freelancing
Secrets".

More about the new workshop next week.

We're up to our sixth workshop ---

http://www.prowrite.biz/

Until next week, be well and make $$$ from your talent---

Cheers from

Angela

mailto:ab@...

=================================================
=> JOIN OUR CREATIVES CLUB!<=

Get your own low-cost, zero maintenance, highly effective Web
presence AND ONLINE STORE. Your Creatives Club Web page is a
combination of a calling card, brochure, portfolio and sales
page. Not only make will it make communication with your
prospective clients and current clients super-quick, it will also
get you listed on Google.com so that you gain credibility online.

http://www.digital-e.biz/creat_club_join.html


=> Got a talent for words? Take a Digital-e email workshop!

If you've got a way with words and love writing, Digital-e can
help you to become a professional writer. We've got two email
workshops to help you develop your skills. For writer-
entrepreneurs, we have "Writing To Sell In the Internet Age", and
for those who want to develop a copywriting services business, we
have "Writing Words That Sell: Freelance Copywriting".

Here's what a recent graduate said: "I've gotten more focused
than I've ever been before in my life-- not only with my writing
but with my creative process. And you've helped me build
confidence in my skills and myself".

I'd love to help you to develop your talent. More info at:

http://www.digital-e.biz/ecourses.html


=================================================

2. Article: Write For The Web TODAY


Copyright C 2004 by Angela Booth. All rights reserved.



The Web is one of the biggest markets for your writing skills.
Are you ignoring this enormous market? With hundreds of thousands
of merchants online, someone has to write their material. It
could be you.

Web merchants need:

* Direct selling sales pages;

* Mini-Web sites (often called "Buy, bookmark or leave" sites);

* Content for Web sites;

* Autoresponders (an autoresponder is basically an automated
email message with its own email address. When a message is sent
to the autoresponder's address, it sends its message in response.
Autoresponders are often created as a series of messages,
comprising from two to several dozen messages. These series can
be written as e-courses.) and

* Basic copywriting help.



To get work writing for Web merchants, also known as Web
marketers, you need to understand what these merchants are trying
to do. Selling online has a lot in common with mail-order
marketing. Every word you write has to sell.

This may be a psychological block for you. It shouldn't be.
Copywriting students have said to me: "I can write, but I can't
sell --- can I still write copy for businesses?"

My answer's simple. OF COURSE YOU CAN! Everything you write is a
sales job. You're vying for readers' attention, so whatever
you're writing, you're selling.

=> Research Internet marketing on the Web itself

Internet marketers, those merchants who own online businesses,
are the people who need your writing skills, so you need to
research their needs. Type "Internet Marketing" into any search
engine, and you'll be inundated with material about Internet
marketing.

I've listed a couple of sites to get you started:

Michael Fortin is a well-known Web writer. Reading his site is an
education in Internet marketing:

http://successdoctor.com/


Web Marketing Today also has good information:

http://www.wilsonweb.com/

The next step is to create a (small) site of your own. Please
don't be intimidated at the idea of this. The entire process
shouldn't take you longer than a weekend, at most. All you need
to get started is to create a home page for the site, which in
the beginning will only contain a bio, links to your portfolio
(writing samples), and a price list.


=> Pricing your writing services for online marketers

Copywriting for the online market pays very well. For example,
for an online sales page, you can charge around $1500. An online
sales page is a simply long, highly informative advertisement.
Here's a sales page from our Digital-e site:

http://www.digital-e.biz/ebook_internet_age.html

As sales pages go, this one's quite short; you'd look to charge
around $1500 for a page of this length.

If you're asked to write a page which is longer than around 1,000
words, you will of course charge more. Some copywriters charge a
percentage of each sale made from pages they've written.

There you go. If you're serious about making money from your
writing skills, learn how to write for the Web. The Web will be
around for a long time, and you'll always have eager buyers for
your work.

If you need help getting started, take our Digital-e Web writing
coaching course:

http://www.digital-e.biz/coaching.html#web

You can also join Pro Write, to learn how to become a highly
skilled, successful copywriter:

http://www.prowrite.biz/

=================================================

3. SPONSOR ADS

**** Web site design and maintenance ****
Do you run a small business? Do you need a web site to help
expand your business? Don't want to spend the equivalent of your
mortgage to set it up? Contact B & P Thursby Digital Services for
a no-obligation quote http://www.bpthursby.com.au



** Ebook:  7 Days To Easy-Money--- Copywriting Success **

By Angela Booth

(A professional author and copywriter for 25 years, published by
mainstream publishers.)

This ebook shows you how to set up your own copywriting services
business in seven short days. The book gives you a complete step-
by-step, easy to follow process, so that you know exactly what to
do. In seven days, you're ready to take on clients.

What will you write as a copywriter?

You'll write the words that sell --- everyday words. The words on
ads, leaflets, brochures, press releases, product instructions
and labels, newsletters, direct mail, and on Web sites.

How much can you earn?

Copywriters can make excellent money, with the most experienced,
enterprising, and productive copywriters scooping in a
comfortable six figures annually.

How hard is it to write for business?

If you can write an e-mail message or a letter, you can write for
business.

More info at:

http://www.digital-e.biz/ebooks.html

=================================================

4. CLASSIFIEDS

***Advertise in Creative Small Biz***
CSB readers are  hard-working creative professionals. Got a
product or service they should know about?

Visit: http://www.digital-e.biz/advertise.html

Or contact Birgitt at birgitt@...


=> Market your writing (and writing skills) like an expert!

NEW ebook marketing manual:

**Tell, Yell And Sell: Marketing Skills For Writers**

Sell more, earn more: get the marketing skills to make writing a
lucrative career; get confidence in your writing; and eliminate
writer's block permanently.

http://www.digital-e.biz/ebook_marketing_skills.html


=> New coaching program: Write for the Web

With the long-awaited worldwide economic recovery underway, and
companies increasing their Web presence, Web copywriters will be
in huge demand. Get started writing for the Web today.

You can do it. Work from home, work for yourself, and make a
great income. This program offers personalized, fun one-on-one
coaching.

http://www.digital-e.biz/coaching.html


=================================================

FEEDBACK

Send questions, ideas, and feedback to:
mailto:ab@...?subject=feedback

=================================================

Creative Small Biz: Copyright C 2004 by Angela Booth. All rights
reserved.


YOUR PRIVACY

Your privacy is important. You've signed on for this ezine in
good faith. Thank you. I will never betray your trust by making
the subscriber list available to others.


Creative Small Biz

PO Box 181

Para Hills SA 5096

Australia

ab@...


**END**

#137 From: "Angela Booth" <aboo5120@...>
Date: Wed Jun 9, 2004 10:04 pm
Subject: This week's issue of Creative Small Biz is online
sun818_98
Offline Offline
Send Email Send Email
 
This week's issue of Creative Small Biz is online at--

http://www.digital-e.biz/newsletter.html

You're receiving this advisory in case you haven't received the
complete issue. Remember that you can always read CSB online if
you don't receive an issue.

All best wishes

Angela

Angela Booth: ab@...
-------------------------------------------------
Digital-e: Info To Go
http://www.digital-e.biz/
http://www.prowrite.biz/
The information you need to build your business.
For professional writers and other creatives.

#136 From: "Angela Booth" <aboo5120@...>
Date: Thu Jun 3, 2004 12:48 am
Subject: This week's issue is online: How much should you charge?
sun818_98
Offline Offline
Send Email Send Email
 
This week's issue of Creative Small Biz is online at--

http://www.digital-e.biz/newsletter.html

You're receiving this advisory in case you haven't received the
complete issue. Remember that you can always read CSB online if
you don't receive an issue.

All best wishes

Angela

Angela Booth: ab@...
-------------------------------------------------
Digital-e: Info To Go
http://www.digital-e.biz/
http://www.prowrite.biz/
The information you need to build your business.
For professional writers and other creatives.

#135 From: "Angela Booth" <aboo5120@...>
Date: Wed Jun 2, 2004 10:51 pm
Subject: How much should you charge?
sun818_98
Offline Offline
Send Email Send Email
 
=================================================
CREATIVE SMALL BIZ

Turn your talent into a flourishing business.

For freelance writers and other creative professionals.
=================================================

Issue 88: June 4, 2004

Read this issue online at:

http://www.digital-e.biz/newsletter.html


Published and edited by Angela Booth

Contact me at: ab@...

Or visit: http://www.digital-e.biz/

Or:

http://www.prowrite.biz/

=================================================
Digital-e Daily ---

More tips and guidance at Digital-e's blog (Web log):

http://www.digital-e.biz/blogger/index.html

And at Pro Write's blog:

http://www.livejournal.com/users/prowrite/

=================================================
(For instructions to join or leave the ezine's mailing list,
scroll to the end.)
=================================================

In this issue:

1. Editorial: How much should you charge? [From the publisher]

2. Setting Your Rates And Raising Your Rates [Article - A. Booth]

3. Sponsor Ads

4. Classifieds


=================================================
1. Editorial: From the publisher

=> How much should you charge?

Writers seem to have more issues with pricing than other business
people.

This week's article will help. (Scroll down).

Until next week, be well and make $$$ from your talent---


Cheers from

Angela

mailto:ab@...


=================================================

=> Earn as you learn! <=

The weekly payment plans on our e-courses and coaching
programs make it an affordable option to earn as you
learn. (You'll have Angela at your side to cheer you on.
:-)) You'll find the part-payment buttons on the
appropriate course pages. Not sure how it works, or if
it's right for you?

Learn more on Digital-e:

http://www.digital-e.biz/ecourses.html

=================================================

=> Market your writing (and writing skills) like an expert!

With our ebook marketing manual:

**Tell, Yell And Sell: Marketing Skills For Writers**

Sell more, earn more: get the marketing skills to make writing a
lucrative career; get confidence in your writing; and eliminate
writer's block permanently.

http://www.digital-e.biz/ebook_marketing_skills.html


=================================================

2. Article: SETTING YOUR RATES AND RAISING YOUR RATES



Copyright C 2004 by Angela Booth. All rights reserved.


*** Note: this article originally appeared in our Freelance Copy
Write ezine, which is now part of Pro Write: Professional Writing
Secrets at http://www.prowrite.biz/



"How much do you charge?"

If ever a question was designed to bring up all your issues
around confidence and self-esteem, "How much do you charge?" is
the one.

In my copywriting classes, pricing bothers students, and it
bothers me too, because there's no clear instruction that I can
give them. How much you charge depends on many factors,
including:

* your experience;

* the client and his/ her budget;

* your current financial situation;

* your desire to do the work (or your lack of desire);

* how easy the client is to work with --- does he/ she pay on
time, or do you have to send several reminders, does the client
micro-manage projects, does client have a "know it all" mindset?


=> VITAL: VALUE YOURSELF, AND YOUR TIME, AND OTHERS WILL VALUE IT
TOO

Remember the saying: "No good deed ever goes unpunished?" In my
experience, it's accurate whenever you try to give clients a
price break.

This is a hard lesson to learn. Although I've always made it a
policy not to do freebies, or to work for anything less than my
base rate, occasionally I let insanity gain the upper hand.
Friends of a friends were starting a small hotel in the country,
and wanted me to do the copy for their brochure. I should have
known better, but I gave them a big price break. I charged them
two hours, for six hours of work.

Huh! Not only did I have to send them a reminder that they hadn't
paid, but they also managed to wrangle  three hours of marketing
consultation for free. For several weeks, every time I opened my
Inbox, I'd receive another communication from them.

Finally I told them I'd be charging them for one hour to make yet
more changes to the brochure. Back came a message with a very
snippy tone: "I don't think it will take an hour to make these
very minor changes, at all  ---"

I resisted the impulse to tell them to write it themselves, but I
did send them an itemization of all the time I'd already spent on
their project, with how much I would have billed them at my usual
rates. I copied my friend on the message, too.

Your time is all you've got. Whenever you're tempted to write
something at less than your usual rates, make a note of how much
money you're losing.


=> SETTING YOUR RATES WHEN YOU FIRST START YOUR FREELANCE
COPYWRITING BUSINESS

When you start out, it doesn't much matter what your rates are,
because you'll soon discover whether you're charging too much or
too little. Aim to set your rates at what the other copywriters/
editors in your area are charging. You can assume that some of
them have been in business long enough to know what they're
doing.

The first big surprise you'll get is that although you work 40 to
50 hours a week, those are not all billable hours. As a rule of
thumb, around half the hours you work are billable, so if you're
putting in 50 hours, around 25 hours will be billable.

If you're wondering why more hours aren't billable, the answer is
what I call "pre-work" and "after-work". Let's see how pre-work/
after-work works, so to speak, and how these processes eat up
working hours. We'll assume that you're an established copywriter
with a stable of six to ten clients.

It's Monday morning and by 11am you've got three "Please quote"
requests in your email Inbox. You read the requests, and then do
research for each quote. You need more information for two of
them, so you ask for that. By the end of the day, you've spent
1.5 hours on these quotes. You gain one job from this exercise, a
month later. (The other jobs died on the vine, the clients
decided not to pursue them for reasons unknown to you.)

During the day, you get feedback on a couple of jobs you've done
recently. You spend another couple of hours fiddling around with
these, answering questions, and talking to various people. You
send out a news release for your own business, and look back over
the work you've done in the past week so you can invoice clients:
that's another couple of hours.

You're on a monthly retainer for a graphics design business, so
you spend another two hours interviewing and chasing up material
for a monthly newsletter for them. (Only one hour of this is
covered by your retainer.)

Therefore in total, you've spent around 7.5 hours on Monday on
necessary work which isn't billable.

You end up working 12.5 hours on Monday, of which five hours are
billable.

What can you learn from this? You learn that if you charge $60 an
hour, you're actually charging $30 an hour, because you need to
cover (some of ) the non-billable hours that you MUST work.
Please note: you'll never cover all your non-billable hours, and
it's useless to try. Your clients want to feel that you're
interested in them and in everything they do, and that they can
come to you with questions --- by necessity, as a goodwill
gesture, much of this work is done out of the goodness of your
heart for free.

Therefore, remember that although you may be charging $60 an
hour, this doesn't translate to $2,400 for a 40-hour week.


=> RAISING YOUR RATES

It's up to you how often you raise your rates. I aim to raise
them once a year, but this never happens. I tend to raise them on
average every three years, across the board. This is usually when
I figure out that the time seems to be leaking away, and ask
myself how come I'm working so hard and making so little money?

When you do decide to raise your rates, you may worry that you'll
lose clients. I can't guarantee that this won't happen, but if
you're doing a good job, then you won't lose any clients. In
fact, raising your rates can work to eliminate some smaller
clients, or clients who tend to be a lot of aggravation and work.

The next question, once you've decided to raise your rates is:
how much do I raise them by?

I aim to raise them by 10 to 15 per cent. You can raise them by
50 per cent or even double them, if you wish. A copywriter
colleague had been working for an agency for a year, when he
discovered that the agency was using his work for other clients.
He only discovered this by chance. He's a real estate specialist,
and one day he was reading an ad in an industry magazine and
thought he recognized the words, but he'd never worked for this
client. The agency had done a copy and paste job to re-use his
copy. He immediately doubled his rates to the agency.

When you first raise your rates, raise them for new clients.
Then, when the time seems right, you can let your current clients
know that your rates have gone up. I've asked colleagues how they
do this. Do they send out an announcement, or just quietly raise
them? Out of eight people I asked, seven simply raise their
rates.

I put a small "Please note: our base rate is now $X per hour" on
the bottom of invoices.

Good luck with setting your rates. Over time, you'll work out a
process which works for you.

=================================================

=> Got a talent for words? Take a Digital-e email workshop!

If you've got a way with words and love writing, Digital-e can
help you to become a professional writer. We've got two email
workshops to help you develop your skills. For writer-
entrepreneurs, we have "Writing To Sell In the Internet Age", and
for those who want to develop a copywriting services business, we
have "Writing Words That Sell: Freelance Copywriting".

Here's what a recent graduate said: "I've gotten more focused
than I've ever been before in my life-- not only with my writing
but with my creative process. And you've helped me build
confidence in my skills and myself".

I'd love to help you to develop your talent. More info at:

http://www.digital-e.biz/ecourses.html

=================================================

=> Plot Your Novel

We've just added a new coaching program to our Writing Coaching
series: "Plot Your Novel".

This new five-week coaching program helps you to create a
compelling plot, fascinating characters, a synopsis, and more.
We'll work with your current novel, or if you don't have a novel
in progress, we'll plot and develop one.

If you've always wanted to write a novel, this coaching program
is for you:

http://www.digital-e.biz/coaching.html#plot


=================================================

3. SPONSOR ADS

**** Web site design and maintenance ****
Do you run a small business? Do you need a web site to help
expand your business? Don't want to spend the equivalent of your
mortgage to set it up? Contact B & P Thursby Digital Services for
a no-obligation quote http://www.bpthursby.com.au

** Ebook:  7 Days To Easy-Money--- Copywriting Success **

By Angela Booth

(A professional author and copywriter for 25 years, published by
mainstream publishers.)

This ebook shows you how to set up your own copywriting services
business in seven short days. The book gives you a complete step-
by-step, easy to follow process, so that you know exactly what to
do. In seven days, you're ready to take on clients.

What will you write as a copywriter?

You'll write the words that sell --- everyday words. The words on
ads, leaflets, brochures, press releases, product instructions
and labels, newsletters, direct mail, and on Web sites.

How much can you earn?

Copywriters can make excellent money, with the most experienced,
enterprising, and productive copywriters scooping in a
comfortable six figures annually.

How hard is it to write for business?

If you can write an e-mail message or a letter, you can write for
business.

More info at:

http://www.digital-e.biz/ebooks.html

=================================================

4. CLASSIFIEDS

***Advertise in Creative Small Biz***
CSB readers are  hard-working creative professionals. Got a
product or service they should know about?

Visit: http://www.digital-e.biz/advertise.html

Or contact Birgitt at birgitt@...


=> New coaching program: Write for the Web

With the long-awaited worldwide economic recovery underway, and
companies increasing their Web presence, Web copywriters will be
in huge demand. Get started writing for the Web today.

You can do it. Work from home, work for yourself, and make a
great income. This program offers personalized, fun one-on-one
coaching.

http://www.digital-e.biz/coaching.html


Is your writing stuck in a rut? Get enthused, get excited, get
motivated with:

=> Writing to Sell in the Internet Age<=
(The ebook from our successful email workshop.) You're a
freelance writer and publisher now --- your audience numbers in
the millions. Everything you need to know to write and SELL,
right now!
http://www.digital-e.biz/ebook_internet_age.html


JOIN OUR CREATIVES CLUB!

Get your own low-cost, zero maintenance, highly effective Web
presence AND ONLINE STORE. Your Creatives Club Web page is a
combination of a calling card, brochure, portfolio and sales
page. Not only make will it make communication with your
prospective clients and current clients super-quick, it will also
get you listed on Google.com so that you gain credibility online.

http://www.digital-e.biz/creat_club_join.html

=================================================

FEEDBACK

Send questions, ideas, and feedback to:
mailto:ab@...?subject=feedback

=================================================

Creative Small Biz: Copyright C 2004 by Angela Booth. All rights
reserved.


YOUR PRIVACY

Your privacy is important. You've signed on for this ezine in
good faith. Thank you. I will never betray your trust by making
the subscriber list available to others.


Creative Small Biz

PO Box 181

Para Hills SA 5096

Australia

ab@...


**END**

#134 From: "Angela Booth" <aboo5120@...>
Date: Wed May 26, 2004 8:56 pm
Subject: Rediscover Your Creativity is online
sun818_98
Offline Offline
Send Email Send Email
 
This week's issue of Creative Small Biz is online at--

http://www.digital-e.biz/newsletter.html

You're receiving this advisory in case you haven't received the
complete issue. Remember that you can always read CSB online if
you don't receive an issue.

All best wishes

Angela

Angela Booth: ab@...
-------------------------------------------------
Digital-e: Info To Go
http://www.digital-e.biz/
http://www.prowrite.biz/
The information you need to build your business.
For professional writers and other creatives.

#133 From: "Angela Booth" <aboo5120@...>
Date: Wed May 26, 2004 8:42 pm
Subject: Rediscover Your Creativity
sun818_98
Offline Offline
Send Email Send Email
 
=================================================
CREATIVE SMALL BIZ

Turn your talent into a flourishing business.

For freelance writers and other creative professionals.
=================================================

Issue 87: May 28, 2004

Read this issue online at:

http://www.digital-e.biz/newsletter.html


Published and edited by Angela Booth

Contact me at: ab@...

Or visit: http://www.digital-e.biz/

Or:

http://www.prowrite.biz/

=================================================
Digital-e Daily ---

More tips and guidance at Digital-e's blog (Web log):

http://www.digital-e.biz/blogger/index.html

And at Pro Write's blog:

http://www.livejournal.com/users/prowrite/

=================================================
(For instructions to join or leave the ezine's mailing list,
scroll to the end.)
=================================================

In this issue:

1. Editorial: Rediscover Your Creativity [From the publisher]

2. Overcoming Artistic Fear And Recovering Your Creativity
[Article - A. Booth]

3. Sponsor Ads

4. Classifieds


=================================================
1. Editorial: From the publisher

=> Rediscover your creativity

Many writers let fear block their creativity. This week, we've
got an article that will help --- scroll down to read it.


=> Lesson Two of our marketing workshop is online on Pro Write

http://www.prowrite.biz/

Having problems marketing your work? Our fifth Pro Write workshop
will help. If you're not a member of Pro Write, invest in your
future and join today. Each month, we present a new writing
workshop to help you to become an accomplished, selling writer.

Until next week, be well and make $$$ from your talent---

Cheers from

Angela

mailto:ab@...

=================================================

=> JOIN OUR CREATIVES CLUB!<=

Get your own low-cost, zero maintenance, highly effective Web
presence AND ONLINE STORE. Your Creatives Club Web page is a
combination of a calling card, brochure, portfolio and sales
page. Not only make will it make communication with your
prospective clients and current clients super-quick, it will also
get you listed on Google.com so that you gain credibility online.

http://www.digital-e.biz/creat_club_join.html


=> Enter the world of professional writing <=

PRO WRITE: PROFESSIONAL WRITING SECRETS

For novelists, nonfiction writers, copywriters. A new free
writing workshop EVERY MONTH. Join our community of professional
writers today.

http://www.prowrite.biz/

=================================================


2. Article: Overcoming Artistic Fear And Recovering Your
Creativity



Copyright C 2004 by Angela Booth. All rights reserved.



Fear. that icy cold sinking sensation in the pit of your stomach
when you think about starting work on your next project. Or
working on your current project. Writer's block. No inspiration.
How do writers and artists overcome fear?

You let go --- physically relax. If you're completely loose and
relaxed, you CANNOT feel fear, nor can you come to much harm.
Young children tumble over fourth floor balconies and survive.

Of especial interest to creatives: a completely physically
relaxed state is a creative state.

I learned about the protective power of physical relaxation when
I got my first pony, Dinky. I couldn't ride, and Dinky was a
temperamental brumby, with a sneaky sense of humor. I climbed
onto her bare back, because no saddle was allowed until I became
an experienced rider, then she bucked, and I sailed over her
head. This happened a couple of times a week for  months. As long
as I went completely limp, I knew I'd come to no harm.

Fear makes you tighten up. If you're falling, this is dangerous,
you'll break an arm or a leg or your head. If you let go, your
body absorbs the shock, and you come to no harm. When artistic
fear strikes, if you tighten up, your mind is instantly flooded
with scary ideas and scenarios which make you tighten up even
more. This breaks you mentally, triggering an avalanche of mental
horrors. In this state, it seems to you that the only way to stay
safe is to run away --- to forget about your creativity.

The trick is: don't try to fight the fear. Let go. If you
completely physically relax, your fear vanishes.

Can't relax? Take a course in progressive muscle relaxation. Many
hospitals offer them for their patients. Bernd Harmsen has an
excellent free online course here ---

http://ourworld.compuserve.com/homepages/har/les1.htm


=> Shush!... Avoid confrontations

In addition to using physical relaxation, it's wise to avoid
confronting your inner dragons head-on. Until you've overcome
your artistic fears, never say, or think: "I'm writing a book",
or "I'm writing an article".

Give yourself a break, and let go of all the expectations you
have for your artistic endeavors. Tell yourself you're just going
to have fun, and mean it.

Remember to physically relax before you begin to write. Then use
Leonardo da Vinci's technique for getting ideas. It's fun, and
completely non-threatening.

Get a blank sheet of paper, and a pencil. Close your eyes, and
make doodles, scribbles and squiggles and lines all over the
paper. Take as long as you like. Open your eyes. Can you see any
images or patterns in the scribbles? Your scribbling and doodling
is a message from your subconscious mind.

Many of Leonardo's inventions are said to have come from his
doodling and scribbling.

Try these two techniques to overcome your artistic fears and
rediscover your creativity. They work.

=================================================

=> Got a talent for words? Take a Digital-e email workshop!

If you've got a way with words and love writing, Digital-e can
help you to become a professional writer. We've got two email
workshops to help you develop your skills. For writer-
entrepreneurs, we have "Writing To Sell In the Internet Age", and
for those who want to develop a copywriting services business, we
have "Writing Words That Sell: Freelance Copywriting".

Here's what a recent graduate said: "I've gotten more focused
than I've ever been before in my life-- not only with my writing
but with my creative process. And you've helped me build
confidence in my skills and myself".

I'd love to help you to develop your talent. More info at:

http://www.digital-e.biz/ecourses.html


=> Plot Your Novel

We've just added a new coaching program to our Writing Coaching
series: "Plot Your Novel".

This new five-week coaching program helps you to create a
compelling plot, fascinating characters, a synopsis, and more.
We'll work with your current novel, or if you don't have a novel
in progress, we'll plot and develop one.

If you've always wanted to write a novel, this coaching program
is for you:

http://www.digital-e.biz/coaching.html#plot

=================================================
3. SPONSOR ADS

**** Web site design and maintenance ****

Do you run a small business? Do you need a web site to help
expand your business? Don't want to spend the equivalent of your
mortgage to set it up? Contact B & P Thursby Digital Services for
a no-obligation quote http://www.bpthursby.com.au



** Ebook:  7 Days To Easy-Money--- Copywriting Success **

By Angela Booth

(A professional author and copywriter for 25 years, published by
mainstream publishers.)

This ebook shows you how to set up your own copywriting services
business in seven short days. The book gives you a complete step-
by-step, easy to follow process, so that you know exactly what to
do. In seven days, you're ready to take on clients.

What will you write as a copywriter?

You'll write the words that sell --- everyday words. The words on
ads, leaflets, brochures, press releases, product instructions
and labels, newsletters, direct mail, and on Web sites.

How much can you earn?

Copywriters can make excellent money, with the most experienced,
enterprising, and productive copywriters scooping in a
comfortable six figures annually.

How hard is it to write for business?

If you can write an e-mail message or a letter, you can write for
business.

More info at:

http://www.digital-e.biz/ebooks.html
=================================================

4. CLASSIFIEDS

***Advertise in Creative Small Biz***
CSB readers are  hard-working creative professionals. Got a
product or service they should know about?

Visit: http://www.digital-e.biz/advertise.html

Or contact Birgitt at birgitt@...


=> Is your writing stuck in a rut? Get enthused, get excited, get
motivated with:

=> Writing to Sell in the Internet Age<=

(The ebook from our successful email workshop.) You're a
freelance writer and publisher now --- your audience numbers in
the millions. Everything you need to know to write and SELL,
right now!

http://www.digital-e.biz/ebook_internet_age.html


*** writing coaching ***

Dear fellow writer

These days, everyone from tennis players to business people has a
coach. I've decided to offer writing coaching at Digital-e --- I
wish coaching had been available to me at various times in my
career when I was struggling and didn't know why. :-)

Here's some info from the Web page:

From writing dreams to reality --- in a few short weeks!

You want to write. You know you can write. You want to make
writing a career.

BUT --- how do you get started? How do you do all the million and
one things it takes to make your dreams a reality?

You need a writing coach. Someone who's been there, where you are
right now, and knows how you feel. Someone's who's got the
experience to guide you to take the next step and the next.

Personalized, one-on-one coaching, tailored to YOU and your needs
My Writing Coaching programs are personal. They're based on YOUR
needs, RIGHT NOW.

Maybe you're just starting out. Maybe you've been published but
you're stuck.

Whatever your needs, our coaching sessions will help you to
define your goals, and to achieve them.


How does writing coaching work? I'll work one-on-one with you via
email, and/ or the phone. You can contact me as often as you
wish.

We'll work out some goals for you, based on the kind of work
you're doing at the moment, and the kind of work you want to do.

Then we'll set to work helping you to achieve your goals.

The first step: I'll send you some questions, you answer them,
and we're off. :-)


=> Why Angela Booth? <=

I've been a successful working writer for over 25 years. I've
written and published both novels and nonfiction books. Not to
mention thousands of articles. I'm also a working copywriter with
a stable of clients.

I continue to write. I know what's happening in the publishing
world. And I know how to help you to achieve your dreams. :-)

My personal guarantee to you:

Wherever you are at the beginning of our work together, at the
end of it you will be on your way to achieving your goals.

Programs available:

http://www.digital-e.biz/coaching.html

(Scroll down the page.)


=================================================

FEEDBACK

Send questions, ideas, and feedback to:
mailto:ab@...?subject=feedback

=================================================


Creative Small Biz: Copyright C 2004 by Angela Booth. All rights
reserved.

YOUR PRIVACY

Your privacy is important. You've signed on for this ezine in
good faith. Thank you. I will never betray your trust by making
the subscriber list available to others.


Creative Small Biz

PO Box 181

Para Hills SA 5096

Australia

ab@...


**END**

#132 From: "Angela Booth" <aboo5120@...>
Date: Wed May 19, 2004 11:49 pm
Subject: This week's issue of Creative Small Biz is online NOW
sun818_98
Offline Offline
Send Email Send Email
 
=================================================
CREATIVE SMALL BIZ

Turn your talent into a flourishing business.

For freelance writers and other creative professionals.
=================================================

Issue 86: May 21, 2004

Read this issue online at:

http://www.digital-e.biz/newsletter.html


=========================================

You're receiving this advisory in case you haven't received the
complete issue. Remember that you can always read CSB online if
you don't receive an issue.

All best wishes

Angela

Angela Booth: ab@...
-------------------------------------------------
Digital-e: Info To Go
http://www.digital-e.biz/
http://www.prowrite.biz/
The information you need to build your business.
For professional writers and other creatives.

#131 From: "Angela Booth" <aboo5120@...>
Date: Wed May 19, 2004 11:44 pm
Subject: One Baby Step At A Time
sun818_98
Offline Offline
Send Email Send Email
 
=================================================
CREATIVE SMALL BIZ

Turn your talent into a flourishing business.

For freelance writers and other creative professionals.
=================================================

Issue 86: May 21, 2004

Read this issue online at:

http://www.digital-e.biz/newsletter.html


Published and edited by Angela Booth

Contact me at: ab@...

Or visit: http://www.digital-e.biz/

Or:

http://www.prowrite.biz/

=================================================
Digital-e Daily ---

More tips and guidance at Digital-e's blog (Web log):

http://www.digital-e.biz/blogger/index.html

And at Pro Write's blog:

http://www.livejournal.com/users/prowrite/

=================================================
(For instructions to join or leave the ezine's mailing list,
scroll to the end.)
=================================================

In this issue:

1. Editorial: One Baby Step At A Time [From the publisher]

2. Baby Steps To Business Success [Article - A. Booth]

3. Sponsor Ads

4. Classifieds

=================================================
1. Editorial: From the publisher

=> One Baby Step At A Time

I'm currently writing Lesson Two of our Marketing workshop on Pro
Write. It includes a section on time management for marketing
your work ---

http://www.prowrite.biz/

Because time management is so important to writers --- it's hard
to find the time to write as well as to market --- I've included
a mind map on the Natural Planning Process.

The Natural Planning Process is the way we plan anything. For
most things, like going shopping, making dinner, or planting the
garden, we do the entire process in our heads. It's done so fast
that we don't realize what we're doing.

Here's the NPP ---

1. Define

2. Envision

3. Brainstorm

4. Organize

5. Action!

We don't have the time to cover the entire process here, you'll
need to read the lesson. I'll be posting it on May 25.

The salient point of the NPP is that we can't do projects, we can
only do tasks. So when we decide to "do" a project like
marketing, we get confused. When we break it down, we see that
it's simple. We can only do a task at a time, and we only need to
know, or guess, what that task is.

So, as our article (scroll down) this week says, take BABY STEPS.
You can accomplish anything you need to with one baby step at a
time.


=> The SP*M SCOURGE

As you're well aware sp*m is becoming worse. Judging by the
number of bounces for CSB, around 40 a week, CSB is getting
caught in many sp*m traps and filters. This means that many
people who signed up in good faith just aren't receiving their
issues.

I'll send out a notice each week when the full issue is sent out,
that you can ALWAYS read CSB online at ---

http://www.digital-e.biz/newsletter.html

So if you don't get your copy any week, just head over to that
page on Digital-e, and you'll see the current issue.


Until next week, be well and make $$$ from your talent---


Cheers from

Angela

mailto:ab@...


P.S. Don't forget to check out our May special, at:

http://www.digital-e.biz/specials.html

=================================================

=> JOIN OUR CREATIVES CLUB!<=

Get your own low-cost, zero maintenance, highly effective Web
presence AND ONLINE STORE. Your Creatives Club Web page is a
combination of a calling card, brochure, portfolio and sales
page. Not only make will it make communication with your
prospective clients and current clients super-quick, it will also
get you listed on Google.com so that you gain credibility online.

http://www.digital-e.biz/creat_club_join.html


=> Digital-e: THREE FREE writing courses <=
One for copywriters (writers for business), one to help you make
the most of the unlimited opportunities and markets the Internet
offers to freelance writers, and one to help you GET PAID to
write a book.
http://www.digital-e.biz/freecourses.html


=================================================


2. Article: Baby Steps To Business Success

Copyright C 2003 by Angela Booth



You can do, be and have, anything you want. As long as you get
started. Take baby steps: one tiny step after another, even when
you have no real idea of how you're going to get to your
destination, beyond the next step.

Taking baby steps involves faith, but faith isn't something you
have. It's something you do. Meditation teacher Sharon Salzberg
says: "faith is about realizing that we don't have to be defined
by the circumstances we find ourselves in. It's seeing that our
lives are a lot bigger, filled with far more potential than we
usually imagine. we can step into the unknown and make a new
beginning." (From the article "Finding the Connection" in The
Oprah Magazine, September 2002.)

So how do you do this?


==> One: Decide on your destination

If the journey of a thousand miles begins with a single step, you
need to decide where you're headed.

Where are you going? What do you want? If you want to own your
own business, decide that that's your destination. If you want to
write a book, decide that that's what you want to do.

Sometimes we're so scared of failing, that we don't make that
initial commitment, that decision. We never say: "This is what I
want".

Decide. Right now. And write down your decision. Buy a small
notebook, or open a new computer file. When you write it down,
both left and right parts of your brain take notice.

If you feel nervous, reassure yourself that all you're going to
do is take baby steps. One teeny step at a time, just whatever
feels right for you in the moment. You won't ever ask yourself to
do anything you are not capable of doing in the next moment.


==> Two: Wait for your intuition to guide you to the next step

Remember that still small voice within you?

That still small voice isn't the Spoiler. The Spoiler is a
negative demon. It says: "you can't; you shouldn't; you won't;
it's too hard; you'll never get there; who do you think you are?"

The knack to handling the Spoiler is recognizing it when it
chirps up. Here's a cute imaginative exercise to muffle the
Spoiler.

Close your eyes for a moment and imagine the Spoiler. What does
it look like? Is it big, with a bulging head and massive
eyebrows, and --- what's your image of the Spoiler?

When you can see the Spoiler in your mind's eye, imagine it
shrinking. It's shrinking until it's tiny. It fits in the palm of
your hand. Now pick it up and pop it into a jar, or a box.
Something with a lid. Screw the lid onto the jar, or close the
lid and lock it.

Now the Spoiler's gone. You can't hear it any more.

With the Spoiler gone (you may need to repeat the disposal
exercise each day, or several times a day for a while), you can
hear your intuition. Let's call your intuition your Director.

You can picture your Director in your mind's eye if you wish. Or
you can listen for him, or her. Your Director pushes. Sometimes I
ignore my Director, but she's persistent. She nags. She nagged me
into creating a blog (Web log). I've still got no idea why having
a blog is A Good Thing according to my Director, but at least
she's stopped nagging about it.

If you're thinking that all this imaginative stuff is a mite
weird,  remember that your right brain thinks in images. Always.
Whether you know it or not, and whether you care or not. If you
can become aware of these images, you can get your left and right
brain to work together more harmoniously. (If you're interested
in images, Carl Jung called them Archetypes. To learn more, read
popularized books on Jungian psychology. Fascinating stuff.)


==> Three: Remember that everything's changing, all of the time

Change is frightening. However, everything's changing. Nothing
stays the same. So  you might as well go with the flow.

Change doesn't have to be bad news. It's excellent news. It means
that your business will NOT stay the same. It will change, and
all the myriad tiny things you do each day do make a difference.
They're cumulative.

Take action to steer your business in the direction you want it
to go. If you want more sales, do more marketing. Follow up with
your contacts. Follow up with past clients. Do at least five
marketing tasks a day.

When it seems that nothing's happening, remember that it is,
because everything's changing.

You especially need to remember that everything's changing when
everything is going well in your business. You can't stand still.
So if everything's going well, keep paddling in the direction you
want to go. If you don't, you may find yourself sliding over a
waterfall.


==> Four: Listen to your resistance, it has meaning

When you resist something - say marketing - your resistance means
something. Don't just assume that you're a lazy so-and-so and
dump a heap of negative thoughts onto yourself.

Take a pen and some paper, find a quiet spot, and ask yourself
some questions.

Ask:

* why aren't I (doing whatever it is that you're resisting)?

* what am I afraid of?

* what do I really want?

* what should I do next?

Answers will come.


That's all it takes to take baby steps to business success. So go
ahead. DO faith, and take baby steps.


=================================================

=> Enter the world of professional writing <=

PRO WRITE: PROFESSIONAL WRITING SECRETS

For novelists, nonfiction writers, copywriters. A new free
writing workshop EVERY MONTH; free writing manuals. Join our
community of professional writers today.

http://www.prowrite.biz/



=> Got a talent for words? Take a Digital-e email workshop!

If you've got a way with words and love writing, Digital-e can
help you to become a professional writer. We've got two email
workshops to help you develop your skills. For writer-
entrepreneurs, we have "Writing To Sell In the Internet Age", and
for those who want to develop a copywriting services business, we
have "Writing Words That Sell: Freelance Copywriting".

Here's what a recent graduate said: "I've gotten more focused
than I've ever been before in my life-- not only with my writing
but with my creative process. And you've helped me build
confidence in my skills and myself".

I'd love to help you to develop your talent. More info at:

http://www.digital-e.biz/ecourses.html


Get Your Own Writing Business In 7 Days!
Ebook shows you how.

7 Days To Easy-Money---Copywriting Success

http://www.digital-e.biz/ebooks.html

=================================================
3. SPONSOR ADS

**** Web site design and maintenance ****
Do you run a small business? Do you need a web site to help
expand your business? Don't want to spend the equivalent of your
mortgage to set it up? Contact B & P Thursby Digital Services for
a no-obligation quote http://www.bpthursby.com.au



** Ebook:  7 Days To Easy-Money--- Copywriting Success **

By Angela Booth

(A professional author and copywriter for 25 years, published by
mainstream publishers.)

This ebook shows you how to set up your own copywriting services
business in seven short days. The book gives you a complete step-
by-step, easy to follow process, so that you know exactly what to
do. In seven days, you're ready to take on clients.

What will you write as a copywriter?

You'll write the words that sell --- everyday words. The words on
ads, leaflets, brochures, press releases, product instructions
and labels, newsletters, direct mail, and on Web sites.

How much can you earn?

Copywriters can make excellent money, with the most experienced,
enterprising, and productive copywriters scooping in a
comfortable six figures annually.

How hard is it to write for business?

If you can write an e-mail message or a letter, you can write for
business.

More info at:

http://www.digital-e.biz/ebooks.html

=================================================

4. CLASSIFIEDS

***Advertise in Creative Small Biz***
CSB readers are  hard-working creative professionals. Got a
product or service they should know about?

Visit: http://www.digital-e.biz/advertise.html

Or contact Birgitt at birgitt@...


=> Writing to Sell in the Internet Age<=

(The ebook from our successful email workshop.) You're a
freelance writer and publisher now --- your audience numbers in
the millions. Everything you need to know to write and SELL,
right now!
http://www.digital-e.biz/ebook_internet_age.html



NEW ebook---
Get Paid To Write Your Book!
"7 Days To Easy-Money: Get Paid To Write A Book" by
Angela Booth shows you how to go from idea to completed
book proposal in just seven short days Get paid  a fast
$10,000, $50,000, or even a six figure amount.

http://www.digital-e.biz/ebook_book_proposal.html


=================================================

FEEDBACK

Send questions, ideas, and feedback to:
mailto:ab@...?subject=feedback

=================================================


Creative Small Biz: Copyright C 2004 by Angela Booth. All rights
reserved.




YOUR PRIVACY

Your privacy is important. You've signed on for this ezine in
good faith. Thank you. I will never betray your trust by making
the subscriber list available to others.


Creative Small Biz

PO Box 181

Para Hills SA 5096

Australia

ab@...


**END**

#130 From: "Angela Booth" <aboo5120@...>
Date: Wed May 12, 2004 9:24 pm
Subject: Stay confident: Keep the cash flowing
sun818_98
Offline Offline
Send Email Send Email
 
=================================================
CREATIVE SMALL BIZ

Turn your talent into a flourishing business.

For freelance writers and other creative professionals.
=================================================

Issue 85: May 14, 2004

Read this issue online at:

http://www.digital-e.biz/newsletter.html


Published and edited by Angela Booth

Contact me at: ab@...

Or visit: http://www.digital-e.biz/

Or:

http://www.prowrite.biz/

=================================================
Digital-e Daily ---

More tips and guidance at Digital-e's blog (Web log):

http://www.digital-e.biz/blogger/index.html

And at Pro Write's blog:

http://www.livejournal.com/users/prowrite/

=================================================
(For instructions to join or leave the ezine's mailing list,
scroll to the end.)
=================================================

In this issue:

1. Editorial: Stay confident: Keep the cash flowing [From the
publisher]

2. Keep The Cash Flowing  [Article - A. Booth]

3. Sponsor Ads

4. Classifieds

=================================================
1. Editorial: From the publisher

=> Stay confident: keep the cash flowing

This week's article is a reprint from last year. I was looking
for some additional material to help out a student, and thought
that the article was worth republishing, because much of our
confidence depends on the state of our wallet.

Many otherwise competent people give up the hope of running their
own business when they get short of money. The fact that you have
a (temporary) cash flow problem is NOT a reason to quit. However,
it is a reason to take whatever action you need to take to cover
your bills. As creatives, we can't be productive if we're
worrying about money. The most important advice in the article is
to get an anchor client, or product.

It's also important to track your finances on your computer, so
that you know how much you made this month, compared to this time
last year. I know it's boring to do housekeeping chores like
this, so just do it, don't think about it. :-)

While you're tracking your finances, calculate your income over
three months, rather than monthly. It's always a feast or famine
cycle in business, and two slow months may make you tear your
hair out, until Month Three, which is a blockbuster and makes up
for the other two.

Staying with our cash flow theme, our new Pro Write workshop is
about marketing skills for writers. Marketing is challenging for
many writers, because they take it too seriously. They lose
perspective, and a couple of rejections cause them to think
totally irrational thoughts, like "I'm not meant to be a writer,"
or "Everyone hates me" and "I'm giving up my dreams".

Our new workshop will help you get marketing straight in your
mind, so that it becomes fun, and not a chore. :-) Yes, you can
market your work and enjoy it. Join us on Pro Write.

=> Pro Write Workshop #5: Selling What You Write: Marketing and
Promotion for Writers

Our next workshop starts on Saturday, May 15. If marketing is a
challenge for you, here's an excerpt from Lesson One---

>>>

==> Get comfortable marketing

Marketing makes some writers nervous. It seems a hugely complex
undertaking which is way out of their comfort zone.

To help you get comfortable with marketing your work, let's try a
simple analogy. Let's say that if you're a professional writer,
in other words a person who writes for money, you're in many ways
like a shopkeeper. Your little writing shop operates like any
other shop. You buy your words as cheap as you can, with your
money and your time, and you sell dear.

You operate on a margin, like any other trader. Since you buy
your words with your money (investment in equipment like Internet
access and computer gear) and time (all the time you devote to
research, study, thinking, and writing), you need to get more in
payment for your words than you've expended. The wider the margin
(the  difference between what it costs to produce your words, and
what you sell them for) the greater your success.

Keep the image of yourself behind the counter of your little
writing shop in mind as we work through this lesson. It will help
you to get to grips with marketing, and you'll develop a
marketing mindset.

Writing for money has two distinct processes: writing, and
selling your work. Although they're separate processes, it's not
helpful to separate them too much in your thinking. Why? Because
they're intimately involved. You may write something, and then
start looking for a buyer for the work, or you may look at a
market, and wonder what you could write for this market.

>>>

Lesson One of the new workshop will be online on Saturday, at:

http://www.prowrite.biz/


Until next week, be well and make $$$ from your talent---


Cheers from

Angela

mailto:ab@...

P.S. Don't forget to check out our May special, at:

http://www.digital-e.biz/specials.html

=================================================

=> JOIN OUR CREATIVES CLUB!<=
Get your own low-cost, zero maintenance, highly effective Web
presence AND ONLINE STORE. Your Creatives Club Web page is a
combination of a calling card, brochure, portfolio and sales
page. Not only make will it make communication with your
prospective clients and current clients super-quick, it will also
get you listed on Google.com so that you gain credibility online.

http://www.digital-e.biz/creat_club_join.html


=> Why you MUST learn to market your writing

***MARKETING MANUAL FOR WRITERS***

Marketing skills are important for authors (writers who write
books), freelance writers, copywriters (writers for business) ---
whatever kind of writing you do, you must be able to promote not
only your work, but also yourself.

Our ebook marketing manual: *Tell, Yell And Sell: Marketing
Skills For Writers* will teach you how to market in today's
frenetic publishing climate.

If you love marketing, you're going to love this manual. You'll
learn how to sell more with less effort, how to multiply the
effects of your marketing, and your career will hit new heights.

If you hate marketing, you'll love this manual too. You'll
discover how to market, you'll get excited about the
possibilities, and no matter where your career is right now, it
will zoom into the stratosphere.

This book is the key to your success as a writer.

http://www.digital-e.biz/ebook_marketing_skills.html


=================================================

2. Article: Keep The Cash Flowing

Copyright C 2003 by Angela Booth


Without a steady cash flow, your business dies. This means that
you need to be focused on your cash flow situation at all times:
you need to know how much cash you have and how much is coming
in. If you can see that you're likely to have problems, the time
to take action is --- NOW.

This constant awareness of your finances is especially vital for
creatives. Writers, artists and designers are in a unique
situation. Not only are we creators, we're also marketers and
salespeople. Combining these two functions is so difficult that
at times it feels as if it's impossible. However, it can be done.

Whether you're starting your own business, or have been in
business for a while, here are some ways to keep the cash flowing
when business is slow ---

=> Start your business with six months' worth of expenses

If you're going fulltime in your own business, you need a
cushion. It's best to have at least six months' worth of expense
money to keep you going. Then, when you've been in business for a
year, always keep at least three months' worth of expense money
in your account. Do whatever it takes to get that three months'
cushion.


=> No cash? Moonlight until things improve

Business works in cycles. It's always either feast or famine. You
either have more work than you can handle, or not enough. If
you're going through a famine cycle --- and these can last for
several months --- moonlight. There's a reason actors and
actresses work as bartenders and taxi drivers. :-)


=> Consider working part-time for someone else

Just because business is slow at the moment, it doesn't mean that
your business idea is terrible. To ease the situation, take a
part-time job. Although you'll be busier than you'd like to be,
the fact that you have money coming in regularly lets you relax,
so that you can enjoy working in your business again.


=> Get an anchor client or product

You need an anchor client. This is a client who brings in a
quarter of your earnings --- you may need three or four clients
to achieve this. These are regular clients, the bedrock on which
your business is based. They pay your expenses, and keep you in
business.

If you're a writer or designer, you may also have an anchor
product. This may be a book which brings in royalties every six
months, or artwork you've sold under license for which you
receive royalties.

It's worth working sixteen-hour days for a few months to create
an anchor product. Once you've created it, the anchor product
works for you.


=> Follow up on slow/ no payers

You can't afford to let people owe you money indefinitely. This
means that you're providing interest-free loans. Worse, if
someone owes you substantial money, you're an unsecured creditor.
If they go down, they'll take you with them.

Chase up slow payers. Send a friendly reminder email or fax once
a week --- every week, until they pay.


=> Don't pile up debt

Try not to go into debt. It's not worth it. It's better to work
part-time for someone else, or to cut back on expenses, rather
than go into debt. You don't know how long the slow period will
last, and saddling yourself with debt is a dead-end solution.


It IS possible to run your own business, and be relaxed about it,
knowing that you can survive the bad times. If you need to go and
work part-time, don't look on this as failure --- it's a win.
You're doing what you need to do, to keep your business viable
until the sun shines and the good times roll. You can do it.

=================================================

*** Copywriting eight-week email course ***

Sick of your day job? Make great money writing for business!

Interactive Eight Week Freelance Copywriting Email Course:

"Writing Words that Sell: Freelance Copywriting"

With Angela Booth

(A professional writer for 25 years, published by mainstream
publishers.)

Dear Fellow Writer

If you love to write, you may be overlooking a fantastic way to
make your writing pay --- by copywriting (writing for business).


Starting pay? $60 an hour, with UNLIMITED POTENTIAL EARNINGS!

Not only is freelance copywriting creative, fun, and easy (if you
can write an interesting email message you can write copy), it's
also well paid. Novice copywriters start out earning $60 an hour,
and once you're experienced, the sky's the limit on what you can
earn.

You may be interested to know that established copywriters with a
stable of clients estimate that they'll earn at least $100,000 a
year. And that's without working particularly hard. In fact,
copywriters who specialize in company reports may only work a few
weeks in the year, and still make a comfortable six-figure
income.


Write from home, and write when it suits you

Most freelance copywriters write from home, either moonlighting
from their regular job, or as full-timers. As you can imagine, if
it's your full-time job, it's a great life. You can write an ad
or three pages of a manual in the morning, and then take the rest
of the day off. Why not?

There's no age barrier on freelance copywriting. No one cares if
you're just out of college, or if you're retired from an active
working life. If you can write, you can write copy.

There's also no education barrier. You can have an MA or a PhD or
you can be totally self-taught.

More information at:

http://www.digital-e.biz/ecourses2.html

(Earn as you learn --- weekly payment option available.)

Want a sample? Sign up for a free 3-day course based on the
course:

http://www.digital-e.biz/freecourses.html

=================================================
3. SPONSOR ADS

**** Web site design and maintenance ****

Do you run a small business? Do you need a web site to help
expand your business? Don't want to spend the equivalent of your
mortgage to set it up? Contact B & P Thursby Digital Services for
a no-obligation quote http://www.bpthursby.com.au



** Ebook:  7 Days To Easy-Money--- Copywriting Success **

By Angela Booth

(A professional author and copywriter for 25 years, published by
mainstream publishers.)

This ebook shows you how to set up your own copywriting services
business in seven short days. The book gives you a complete step-
by-step, easy to follow process, so that you know exactly what to
do. In seven days, you're ready to take on clients.

What will you write as a copywriter?

You'll write the words that sell --- everyday words. The words on
ads, leaflets, brochures, press releases, product instructions
and labels, newsletters, direct mail, and on Web sites.

How much can you earn?

Copywriters can make excellent money, with the most experienced,
enterprising, and productive copywriters scooping in a
comfortable six figures annually.

How hard is it to write for business?

If you can write an e-mail message or a letter, you can write for
business.

More info at:

http://www.digital-e.biz/ebooks.html

=================================================
4. CLASSIFIEDS

***Advertise in Creative Small Biz***
CSB readers are  hard-working creative professionals. Got a
product or service they should know about?

Visit: http://www.digital-e.biz/advertise.html

Or contact Birgitt at birgitt@...


Love to write? Join Pro Write: Professional Writing Secrets

Build a successful professional writing career. For both novices
and experienced, selling writers. A new interactive writing
workshop every month, for fiction, nonfiction and copywriting,
plus writing coaching and writing manuals. Subscription includes
access to writer's forum, three ezines, and writing markets.

http://www.prowrite.biz/


=> New coaching program: Write for the Web

With the long-awaited worldwide economic recovery underway, and
companies increasing their Web presence, Web copywriters will be
in huge demand. Get started writing for the Web today.

You can do it. Work from home, work for yourself, and make a
great income. This program offers personalized, fun one-on-one
coaching.

http://www.digital-e.biz/coaching.html


=================================================

FEEDBACK

Send questions, ideas, and feedback to:
mailto:ab@...?subject=feedback

=================================================


Creative Small Biz: Copyright C 2004 by Angela Booth. All rights
reserved.

YOUR PRIVACY

Your privacy is important. You've signed on for this ezine in
good faith. Thank you. I will never betray your trust by making
the subscriber list available to others.


Creative Small Biz

PO Box 181

Para Hills SA 5096

Australia

ab@...


**END**

#129 From: "Angela Booth" <aboo5120@...>
Date: Wed May 5, 2004 8:48 pm
Subject: Vital Self-Promotion
sun818_98
Offline Offline
Send Email Send Email
 
=================================================
CREATIVE SMALL BIZ

Turn your talent into a flourishing business.

For freelance writers and other creative professionals.
=================================================

Issue 84: May 7, 2004

Read this issue online at:

http://www.digital-e.biz/newsletter.html


Published and edited by Angela Booth

Contact me at: ab@...

Or visit: http://www.digital-e.biz/

Or:

http://www.prowrite.biz/

=================================================
Digital-e and Pro Write Daily  ---

More tips and guidance at Digital-e's blog (Web log):

http://www.digital-e.biz/blogger/index.html

And at Pro Write's blog:

http://www.livejournal.com/users/prowrite/

=================================================
(For instructions to join or leave the ezine's mailing list,
scroll to the end.)
=================================================

In this issue:

1. Editorial: Vital Self-Promotion [From the publisher]

2. Creative Ways To Make Your Press Release Work  [Guest Article]

3. Sponsor Ads

4. Classifieds


=================================================
1. Editorial: From the publisher

=> Vital Self-Promotion

Self-promotion is vital if you're going to make a success of your
creative small business. By nature, creatives are shy and self-
effacing. However, this is not a good business strategy. You must
be willing to promote yourself and your work.

This week's article, by Kevin Nunley, gives you some email press
release strategies.

Yes, YOU can send out press releases. In my copywriting course, I
encourage students to send out releases on a regular schedule. Of
course, I sometimes have to flail them with a whip, and whip them
with a flail to get them to do that. :-) But when they do, they
get their new business off the ground fast.

Self-promotion is vital, and it works.

Got doubts? Here's a book which will help eliminate your doubts--
-

http://www.klausact.com/brag/about_brag.htm

I've written about news releases here:

http://www.digital-e.biz/articles/art_marketing4.html


Check out the Articles library on Digital-e for more marketing
help.


=> May Special: FREE Pro Write membership for a whole month

This is the month you get your writing into high gear. If you buy
any of the ebook writing manuals, you get  FREE Pro Write
membership for a month.

http://www.digital-e.biz/specials.html

Pro Write is designed to help you to make a success of your
writing career by giving you ALL the confidence, inspiration and
know-how you need. Each month you get a complete writing
workshop, and all the workshops stay online. We've got four Pro
Write workshops online at the moment.

Check out all the member benefits: http://www.prowrite.biz/

Until next week, be well and make $$$ from your talent---


Cheers from

Angela

mailto:ab@...

=================================================

=> JOIN OUR CREATIVES CLUB!<=

Get your own low-cost, zero maintenance, highly effective Web
presence AND ONLINE STORE. Your Creatives Club Web page is a
combination of a calling card, brochure, portfolio and sales
page. Not only make will it make communication with your
prospective clients and current clients super-quick, it will also
get you listed on Google.com so that you gain credibility online.

http://www.digital-e.biz/creat_club_join.html


=> Market your writing (and writing skills) like an expert!

NEW ebook marketing manual:

**Tell, Yell And Sell: Marketing Skills For Writers**

Sell more, earn more: get the marketing skills to make writing a
lucrative career; get confidence in your writing; and eliminate
writer's block permanently.

http://www.digital-e.biz/ebook_marketing_skills.html


=================================================

2. Article: Creative Ways to Make Your Press Release Work: Email
Strategies to Get Thousands in Free Media Publicity


By Dr. Kevin Nunley http://www.drnunley.com



Never before has there been so MUCH media. Internet, cable,
satellite, and new low-power TV add to the already staggering
number of radio stations, newspapers, and magazines.

Competition is intense. Each year there is more pressure on
editors and producers to find fresh stories and interesting
information to satisfy their audiences. This is good news for
you.

If you have expert tips to share, an interesting new product or
service to announce, or even a controversial opinion, many in the
media will spread your news to their listeners, readers, and
viewers. You get free publicity money can't buy when you help
media folks get the fresh content they constantly need.

Editors are often swamped with press releases--bag loads arrive
by mail, spill out of the fax machine, and fill up their email.

Use these five strategies to get noticed and get your press
release used.

1. Email is instantaneous. Constantly scan the headlines for a
popular story or topic that you can relate your business to. Get
your release to editors ASAP while the topic is still hot. Right
after an important story breaks, media looks for related stories
to keep the topic in front of their audiences.

You can email press releases to media inexpensively using a good
media contact guide or database. We've had luck using the fine
media guide at gebbie.com and the press release program available
from media-magnet.com. Most guides divide media into a number of
categories: radio, TV, daily newspapers, weekly newspapers, and
magazines.

2. Target general interest media. It's important to send your
release to the kind of media that will be interested in it. It's
safe to send just about any release to the general interest
media: radio, TV, newspapers, and general business and news
magazines.

Sending your release to everyone on the list will fill your mail
box with angry replies from editors. Once we got a stern reply
from the editor of "Soil and Conservation Monthly" after we
accidentally sent him a release on 900 numbers.

3. Write your release to appeal to radio. The vast majority of
major media outlets in North America are radio stations. Most
cities have one or two major newspapers and a handful of TV
stations, but they often have 15 to 30 radio stations.

Radio overwhelmingly uses locally produced programming that has
to be produced daily every day of the year. Since most radio
stations are designed to entertain, they gobble up any story that
is funny, sad, thought provoking, or pertains to a fashionable
topic.

Be sure to include your telephone number and offer to be
available to do a live on-air interview.

4. Write a press release filled with your expert tips. It's ok
for it to be a bit of a how-to article. Editors will use it if
the information is helpful to people in their audience.

If you are an accountant, announce a free checklist available to
small businesses. Include your free tips in the press release. A
web designer can provide ideas on how to make a businesses' site
sell. A daycare provider can lend some ideas on how to keep
children entertained.

5. You will also want to choose some addresses from a list of
magazines and newsletters that relate closely to your industry.

Often these industry publications are easiest to get into and
will give your business a greater amount of publicity. Things
that seem like no big deal to a daily newspaper can be big news
to a magazine or newsletter in your industry.

Watch for the same email addresses to show up multiple times on
directory lists. If you're not careful, you can end up sending
two, four, even eight copies of your release to the same media
person.

Media companies often have one person who collects press releases
for several stations or publications that operate within the same
company or building. A single person can be listed as the contact
for two to eight media outlets.

You can avoid the multiple-copies problem by alphabetizing your
email list. It's easy to spot duplicates of the same address.

Occasionally you will hear from a media representative that
thinks small businesses shouldn't send them a release. In a media
world that is increasingly dominated by mega-corporations, some
media people start thinking of one and two-persons businesses as
insignificant.

I would argue that America's rich selection of media is only
possible because of the First Amendment which allows a free press
and freedom of speech. It is your freedom to express ideas to
media that guarantees the existence of media. It's also important
not to abuse this freedom. Use your access to media wisely.

Kevin Nunley provides marketing advice and copy writing for
businesses and organizations. See his full-service press release
package at http://DrNunley.com/. Reach him at kevin@...
or 603-249-9519.

=================================================

=> New coaching program: Write for the Web

With the long-awaited worldwide economic recovery underway, and
companies increasing their Web presence, Web copywriters will be
in huge demand. Get started writing for the Web today.

You can do it. Work from home, work for yourself, and make a
great income. This program offers personalized, fun one-on-one
coaching.

http://www.digital-e.biz/coaching.html


=> Make great money writing for business! Interactive Eight Week
Freelance Copywriting Email Course: "Writing Words that Sell:
Freelance Copywriting" http://www.digital-e.biz/ecourses2.html

My promise to you: in just eight weeks, you'll have the
experience, the confidence and the know-how to operate your own
successful freelance copywriting business.

=================================================
3. SPONSOR ADS

**** Web site design and maintenance ****
Do you run a small business? Do you need a web site to help
expand your business? Don't want to spend the equivalent of your
mortgage to set it up? Contact B & P Thursby Digital Services for
a no-obligation quote http://www.bpthursby.com.au


** Ebook:  7 Days To Easy-Money--- Copywriting Success **

By Angela Booth

(A professional author and copywriter for 25 years, published by
mainstream publishers.)

This ebook shows you how to set up your own copywriting services
business in seven short days. The book gives you a complete step-
by-step, easy to follow process, so that you know exactly what to
do. In seven days, you're ready to take on clients.

What will you write as a copywriter?

You'll write the words that sell --- everyday words. The words on
ads, leaflets, brochures, press releases, product instructions
and labels, newsletters, direct mail, and on Web sites.

How much can you earn?

Copywriters can make excellent money, with the most experienced,
enterprising, and productive copywriters scooping in a
comfortable six figures annually.

How hard is it to write for business?

If you can write an e-mail message or a letter, you can write for
business.

More info at:

http://www.digital-e.biz/ebooks.html

=================================================

4. CLASSIFIEDS

***Advertise in Creative Small Biz*** CSB readers are  hard-
working creative professionals. Got a product or service they
should know about?

Visit: http://www.digital-e.biz/advertise.html

Or contact Birgitt at birgitt@...


=> Is your writing stuck in a rut? Get enthused, get excited, get
motivated with:

=> Writing to Sell in the Internet Age<= (The ebook from our
successful email workshop.) You're a freelance writer and
publisher now --- your audience numbers in the millions.
Everything you need to know to write and SELL, right now!
http://www.digital-e.biz/ebook_internet_age.html


=> Get Paid To Write Your Book! "7 Days To Easy-Money: Get Paid
To Write A Book" by Angela Booth shows you how to go from idea to
completed book proposal in just seven short days Get paid  a fast
$10,000, $50,000, or even a six figure amount.

http://www.digital-e.biz/ebook_book_proposal.html

Want a sample? Get the FREE mini-course based on the ebook:

Blank message to: 10981@...

=================================================

FEEDBACK

Send questions, ideas, and feedback to:
mailto:ab@...?subject=feedback

=================================================

Creative Small Biz: Copyright C 2004 by Angela Booth. All rights
reserved.

YOUR PRIVACY

Your privacy is important. You've signed on for this ezine in
good faith. Thank you. I will never betray your trust by making
the subscriber list available to others.


Creative Small Biz

PO Box 181

Para Hills SA 5096

Australia

ab@...


**END**

#128 From: "Angela Booth" <aboo5120@...>
Date: Sun May 2, 2004 9:01 pm
Subject: May Special: FREE Pro Write membership for a whole month
sun818_98
Offline Offline
Send Email Send Email
 
You're receiving this special mailing because you're subscribed
to Creative Small Biz or Your EveryDay Write. Unsubscribe
instructions are at the bottom of this message. :-)
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

This is the month you get your writing into high gear. If you buy
any of of our four ebook writing manuals below, you get a FREE
Pro Write
membership for a month.

More info here:

http://www.digital-e.biz/specials.html


Pro Write is designed to help you to make a success of your
writing career by giving you ALL the confidence, inspiration and
know-how you need. Each month you get a complete writing
workshop, and all the workshops stay online. We've got four Pro
Write workshops online at the moment.

Check out all the member benefits: http://www.prowrite.biz/

(The current Pro Write workshop is "Write Shorties", which shows
you how you can write, and SELL, mini-essays, articles, tips,
recipes, and much more, by writing in ten-minute snippets. The
course includes complete instruction, and templates.)


CHOOSE YOUR EBOOK, AND GET READY TO WRITE AND SELL

(All books by Angela Booth, who's been writing and selling to
mainstream publishers for over 25 years.)


=> Tell, Yell and Sell: Marketing Skills for Writers

You CAN sell your writing. Here's how to market your writing (and
writing skills) like an expert! This book inspires and motivates
you, and is packed with how-tos and expert advice.


=> 7 Days to Easy Money -- Get Paid to Write a Book

Would you like to GET PAID to write a book? If you're thinking
this is plain fantasy, think again. All professional writers get
paid to write their books. This is a complete how-to. It's the
way I (Angela Booth) write and sell my books. It contains
information you won't find anywhere else, which is guaranteed to
speed you to publication.


=> Writing to Sell in the Internet Age: the ebook

Our popular email workshop Writing to Sell in the Internet Age is
now an ebook. This ebook gives you all the material of the
workshop, and helps you to make an UNLIMITED freelance income
online. This book is fun, motivating and inspiring --- if you can
write, you can write and sell online.


=> 7 Days to Easy Money -- Copywriting Success

You know you can write. Maybe you're even making money writing.
But are you making enough money writing? Or is it just a hobby,
costing you more in computers, postage and paper than you're
earning? This book shows you how to make money writing for
business TODAY. It contains some of the material from Digital-e's
popular copywriting workshop, which has gained kudos from
everyone who's taken it and has established its students in
freelance copywriting careers.

This book is packed with practical information to help you set up
a copywriting business TODAY.


Get your writing manual IMMEDIATELY. Order online. It's fast,
efficient and secure.

http://www.digital-e.biz/specials.html



Each book you buy in May gives you a month's free Pro Write
membership. If you buy all four books, you get four months'
membership. Enjoy. I wish you everything you wish for yourself in
your writing career, and I'll see you on Pro Write. :-)

All best wishes

Angela

Angela Booth: ab@...
-------------------------------------------------
Digital-e: Info To Go
http://www.digital-e.biz/
http://www.prowrite.biz/
The information you need to build your business.
For professional writers and other creatives.

#127 From: Creative_Small_Biz@yahoogroups.com
Date: Fri Apr 30, 2004 7:32 am
Subject: New poll for Creative_Small_Biz
Creative_Small_Biz@yahoogroups.com
Send Email Send Email
 
Enter your vote today!  A new poll has been created for the
Creative_Small_Biz group:

Our next Pro Write workshop covers
marketing and self-promotion for
writers. Please tell me which
areas you find most challenging. Choose
as many as you like:


   o getting your first paying writing gig
   o building writing credits
   o selling nonfiction
   o selling fiction
   o selling your writing services
   o selling writing services to business
   o motivation
   o mechanics: what do you say in query letters etc?
   o building self-confidence to approach editors etc


To vote, please visit the following web page:

http://groups.yahoo.com/group/Creative_Small_Biz/surveys?id=527395

Note: Please do not reply to this message. Poll votes are
not collected via email. To vote, you must go to the Yahoo! Groups
web site listed above.

Thanks!

#126 From: "Angela Booth" <aboo5120@...>
Date: Wed Apr 28, 2004 10:27 pm
Subject: Are You Worth More Money?
sun818_98
Offline Offline
Send Email Send Email
 
=================================================
CREATIVE SMALL BIZ

Turn your talent into a flourishing business.

For freelance writers and other creative professionals.
=================================================

Issue 83: April 30, 2004

Read this issue online at:

http://www.digital-e.biz/newsletter.html


Published and edited by Angela Booth

Contact me at: ab@...

Or visit: http://www.digital-e.biz/

Or:

http://www.prowrite.biz/

=================================================
Digital-e Daily and Pro Write daily---

More tips and guidance at Digital-e's blog (Web log):

http://www.digital-e.biz/blogger/index.html

And at Pro Write's blog:

http://www.livejournal.com/users/prowrite/

=================================================
(For instructions to join or leave the ezine's mailing list,
scroll to the end.)
=================================================

In this issue:

1. Editorial: Are You Worth More Money? [From the publisher]

2. Get Paid More By Tracking Your Accomplishments And Skills
[Article - A. Booth]

3. Sponsor Ads

4. Classifieds


=================================================
1. Editorial: From the publisher

=> Are You Worth More Money?

This week's article, which was first published in Freelance Copy
Write (now part of Pro Write, see below), discusses your
Accomplishments File. When you review it each week, you'll have
direct evidence that yes, you are indeed worth more. :-)


=> "Write Shorties Workshop" on Pro Write

http://www.prowrite.biz/

The second lesson of our "Shorties" workshop has been posted on
Pro Write. Shorties are, as the name suggests, little projects
you can complete in under an hour. In ten minutes, you'll have
the basic idea for your Shorty --- you may even have completed it
and have it ready to send out. Shorties are perfect for people
who have to create on the run. Enjoy the workshop. :-)

Don't forget that all workshops STAY on Pro Write, you can take
and retake each workshop as many times as you like.

Currently we have FOUR workshops --- a total bargain. With
various writing workshops online averaging around $100 and up,
you get four to date, and another complete workshop coming every
month.

If you'd like to see a workshop for a particular topic, please
leave your request on Pro Write's forum.


=> Freelance Copy Write is now part of Pro Write

Our freelance copywriters' ezine, Freelance Copy Write, is now
part of Pro Write's Write for "Write for Business" section. I'll
be writing new copywriting workshops, as well as new articles for
copywriters. If you've been wondering whether YOU can make a
living as a writer for business, become a PW member and give
copywriting a try. We've got a beginners' workshop: "Fast Start
Copywriting" to get you started on your new career. :-) If you're
already writing for business, this workshop will give you some
additional money-making ideas.

Until next week, be well and make $$$ from your talent---


Cheers from

Angela

mailto:ab@...

=================================================

=> MARKET YOUR WRITING (AND WRITING SKILLS) LIKE AN EXPERT!

Ebook marketing manual:

**Tell, Yell And Sell: Marketing Skills For Writers**

Sell more, earn more: get the marketing skills to make writing a
lucrative career; get confidence in your writing; and eliminate
writer's block permanently.

http://www.digital-e.biz/ebook_marketing_skills.html


=> Fun and easy coaching program: Write for the Web

With the long-awaited worldwide economic recovery underway, and
companies increasing their Web presence, Web copywriters will be
in huge demand. Get started writing for the Web today.

You can do it. Work from home, work for yourself, and make a
great income. This program offers personalized, fun one-on-one
coaching.

http://www.digital-e.biz/coaching.html

=================================================

2. Article: Get Paid More By Tracking Your Accomplishments And
Skills Get Paid More By Tracking Your Accomplishments And Skills


Copyright C 2003 by Angela Booth




If you're at all like me, whenever someone asks you to talk about
yourself and your accomplishments, you go blank. This is because
as you work your way through your long To Do list each day, any
project that's completed and invoiced is immediately forgotten.

This is bad. You need a way to track your accomplishments. You
need an ongoing file that you keep updated regularly which you
can access whenever you want to talk about recent achievements.

Why would you want to do that? Because it affects your income.
The more experience you have, the more you can charge.
Unfortunately, in the relentless drive to get everything done
each day, you'll forget most of your projects as soon as you
complete them and have sent out the invoice.

Another reason to track your completed work is that it gives you
ideas for further marketing. For example, let's say that you've
done some work for a local politician. The work only took a few
hours, and was easy. You note this in your Accomplishments File.
The following month, you're reading the file and get an idea:
politicians need copywriters to write speeches, campaign
material, letters to their constituents, and much more. You
decide that you'll send out a mailing to all the politicians in
your state.


=>How to create your Accomplishments File

Create a new file on your computer.

Start by making a list of five projects you're working on right
now, or have worked on in the past week. Date the list.

If I were making the list, I'd include: a 16-page quarterly
newsletter for a current client, a direct mail letter for a
hospital, a press release for a logistics company, a press
release for company announcing 21 years in business, and a
marketing plan for a pet food company.

Please make your list now.

What skills do these projects showcase? I'd list my writing,
organizational and marketing skills.

Please list the skills your projects showcase.

Get out your calendar. Each Sunday evening, you're going to
update your Accomplishments File with the projects you're working
on. Make the appointment with yourself now, so that you update
the list each Sunday night.

Over time, this list will get longer and longer, and it will
become extremely valuable to you. Not only can you plunder the
list for information when anyone asks you about your current
accomplishments, but you can also use it to track your work for
clients. For example, months from now you can reread your file
and notice that you created a brochure for Blue Ocean Aquariums.

Aha, you think. Six months since you've contacted them --- it's
time to remind Blue Ocean that you exist, and send them some
ideas to revamp their Web site or other marketing materials. You
can make a note in your To Do list right away, so that you
remember to do this.


=> Use your Accomplishments File

Marketing isn't something you do once and forget. You need to
market each day, and you'll find your Accomplishments File a
great help with this.

If you could see my daily calendar, you'd see that each day I
have a task called "Market!" I schedule this task right into each
week day, and tick it off when it's done. When it's on my
calendar, I can't miss it or forget it.

I like to be spontaneous with my daily marketing. This is fine,
and you can do this too, because it doesn't matter what marketing
you do each day, as long as you do something. My Accomplishments
File is always my first stop if I can't immediately think of
something marketing-related to do that day.

For example, yesterday I noticed that last February (this is
September) I was doing a lot of work for a multimedia agency, but
I haven't heard from them in months. It took me five minutes to
drop a quick email message to the creative director. It was a
brief, chatty ten-line message, starting with: "Hope all is well
with you, long time no hear. :-)"

This is one of the benefits of your Accomplishments File, you
know exactly what you did, and when. It helps you to stay on
people's radar screens, because you can get in touch with them
when you haven't had any work from them for a while.

Create your Accomplishments File today, and keep it updated each
week. Then when you decide to raise your rates, you'll have
dozens of reasons why it's appropriate for you to do that. And if
someone asks about your accomplishments, you can smile and reel
them off.

=================================================

3. SPONSOR ADS

**** Web site design and maintenance ****

Do you run a small business? Do you need a web site to help
expand your business? Don't want to spend the equivalent of your
mortgage to set it up? Contact B & P Thursby Digital Services for
a no-obligation quote http://www.bpthursby.com.au


** Ebook:  7 Days To Easy-Money--- Copywriting Success **

By Angela Booth

(A professional author and copywriter for 25 years, published by
mainstream publishers.)

This ebook shows you how to set up your own copywriting services
business in seven short days. The book gives you a complete step-
by-step, easy to follow process, so that you know exactly what to
do. In seven days, you're ready to take on clients.

What will you write as a copywriter?

You'll write the words that sell --- everyday words. The words on
ads, leaflets, brochures, press releases, product instructions
and labels, newsletters, direct mail, and on Web sites.

How much can you earn?

Copywriters can make excellent money, with the most experienced,
enterprising, and productive copywriters scooping in a
comfortable six figures annually.

How hard is it to write for business?

If you can write an e-mail message or a letter, you can write for
business.

More info at:

http://www.digital-e.biz/ebooks.html

=================================================

4. CLASSIFIEDS

***Advertise in Creative Small Biz***
CSB readers are  hard-working creative professionals. Got a
product or service they should know about?

Visit: http://www.digital-e.biz/advertise.html

Or contact Birgitt at birgitt@...


MAKE GREAT MONEY WRITING FOR BUSINESS!
Interactive Eight Week Freelance Copywriting Email Course:
"Writing Words that Sell: Freelance Copywriting"
http://www.digital-e.biz/ecourses2.html

My promise to you: in just eight weeks, you'll have the
experience, the confidence and the know-how to operate your own
successful freelance copywriting business.

=================================================

Is your writing stuck in a rut? Get enthused, get excited, get
motivated with:

=> Writing to Sell in the Internet Age<= (The ebook from our
successful email workshop.) You're a freelance writer and
publisher now --- your audience numbers in the millions.
Everything you need to know to write and SELL, right now!
http://www.digital-e.biz/ebook_internet_age.html

=================================================

FEEDBACK

Send questions, ideas, and feedback to:
mailto:ab@...?subject=feedback

=================================================
Creative Small Biz: Copyright C 2004 by Angela Booth. All rights
reserved.

YOUR PRIVACY

Your privacy is important. You've signed on for this ezine in
good faith. Thank you. I will never betray your trust by making
the subscriber list available to others.


Creative Small Biz

PO Box 181

Para Hills SA 5096

Australia

ab@...


**END**

#125 From: "Angela Booth" <aboo5120@...>
Date: Wed Apr 21, 2004 9:52 pm
Subject: How To Break A Block
sun818_98
Offline Offline
Send Email Send Email
 
=================================================
CREATIVE SMALL BIZ

Turn your talent into a flourishing business.

For freelance writers and other creative professionals.
=================================================

Issue 82: April 23, 2004

Read this issue online at:

http://www.digital-e.biz/newsletter.html


Published and edited by Angela Booth

Contact me at: ab@...

Or visit: http://www.digital-e.biz/

Or:

http://www.prowrite.biz/

=================================================
Digital-e Daily ---

More tips and guidance at Digital-e's blog (Web log):

http://www.digital-e.biz/blogger/index.html

And at Pro Write's blog:

http://www.livejournal.com/users/prowrite/

=================================================
(For instructions to join or leave the ezine's mailing list,
scroll to the end.)
=================================================

In this issue:

1. Editorial: How To Break A Block [From the publisher]

2. Your Ultra-fast, Ultra-easy Writing Method [Article - A.
Booth]

3. Sponsor Ads

4. Classifieds

=================================================
1. Editorial: From the publisher

=> How To Break A Block

Jeff Kirvin , who writes "Writing On Your Palm" at

http://www.writingonyourpalm.net/

has an excellent article on breaking through writer's block and
depression. He says that change helps.

Yes, change is important, and so is allowing yourself to take a
break --- to lie fallow for a while.

Every few months I go through a period of time when I feel
nauseous (that is, physically ill) whenever I sit down to write.
It's as if my cobbler's elves have gone on strike and put up a
"Gone fishing" sign. Years ago, I took this response as a sign
that I should give up writing, and do something which made more
sense. I agonized, wondering what the heck was wrong with me.
Stupidly, I also binned whatever I was working on when the block
hit. You should NEVER do this. Heaven knows how many manuscripts
I binned when I wasn't thinking straight. (See more on this
below.)

It took me a long while to realize that you can't bully
creativity. You can coax it, but you can't flog it into action.

All creative people need to have regular periods where they relax
and take a break. I watch a movie or three, and go window
shopping. I read a lot. If I have to write for a deadline, I
write in longhand, or on my Palm handheld, forcing myself to
write a word at a time, because I know it has to get done.

I know now, that if I leave myself alone, I usually snap out of
the block within a few days or a week.

There's a danger to a block like this. Because you're depressed,
you may think that whatever you were working when the block hit
was the trigger for the block, and decide to scrap the project.


**** HERE'S A TIP: NEVER, EVER DELETE YOUR WORK WHEN YOU'RE
DEPRESSED ***


Don't delete anything. After you get over the block, and are
writing with enjoyment again, you can decide whether or not to
scrap a project. Don't make decisions like this when you're in
the middle of a block. :-)


=> I'm writing Lesson Two of our Write Shorties workshop

I'm writing Lesson Two of the Shorties workshop: "Finding markets
for your shorties, and writing product and book reviews".

http://www.prowrite.biz/

In the lesson, I go through Writer's Digest and O, the Oprah
Magazine, to show how to find markets for  your Shorties. ALL
magazines use (and buy) short material from writers. I've
included this magazine-study in the lesson because it occurred to
me that many new writers wouldn't know how you work out which
sections of a publication buy Shorties.

This workshop describes how you write in the corners of your
life. You can write Shorties anywhere: travelling on the bus,
waiting in the supermarket checkout line, and in front of the TV.
Perfect for writers who don't have time to write. Just think,
you'll never be bored again ;-)

I'll be posting the second lesson on April 25.

If you're not a member of Pro Write, join and discover how to
make writing a lucrative career.

=> This week's article

To help you to write Shorties, I've condensed my favourite
writing process. You can print it out on a page and keep it
handy. Use it to write anything, even Shorties. -;)

Until next week, be well and make $$$ from your talent---

Cheers from

Angela

mailto:ab@...

=================================================
=> JOIN OUR CREATIVES CLUB!<=

Get your own low-cost, zero maintenance, highly effective Web
presence AND ONLINE STORE. Your Creatives Club Web page is a
combination of a calling card, brochure, portfolio and sales
page. Not only make will it make communication with your
prospective clients and current clients super-quick, it will also
get you listed on Google.com so that you gain credibility online.

http://www.digital-e.biz/creat_club_join.html


=> Enter the world of professional writing <=

PRO WRITE: PROFESSIONAL WRITING SECRETS

For novelists, nonfiction writers, copywriters. A new free
writing workshop EVERY MONTH; free writing manuals. Join our
community of professional writers today!

http://www.prowrite.biz/

=================================================
2. Article: Your Ultra-fast, Ultra-easy Writing Method


Copyright C 2004 by Angela Booth


Here's a fast way to accomplish any writing task---

=> 1. What's the task?

Ask yourself what you want your writing to do. Create a working
title which defines the job: "A Summary Of Three Popular Diets";
"A Sales Flyer For Smother's Garden Center For A One-Day Sale";
"A Whodunit Featuring An Aboriginal Detective".


=> 2. Create the framework

Each piece of writing must be logical. Your reader will be
asking: Who, What, When, Where, and Why. Answer the questions.

Lok at your working title, and make a list of points and ideas.
For example, for "A Summary Of Three Popular Diets", you could
list three major headings: (1) high protein (2) low-fat (3)
calorie-counting. Then list sub-headings under these initial
headings.

If you're creating the framework for a novel: "A Whodunit
Featuring An Aboriginal Detective", you could list headings too.
They might include: (1) the crime (2) the detective/ main
character (3) conflict (4) red herrings (5) suspects.


=> 3. Write right now, research later

Write first, as soon as you've completed a framework. You can
research after the first draft.


=> 4. Write the introduction

Write your intro when you've completed the first draft. Your
intro is your hook, and you may change it half a dozen times
before you complete your essay/ article/ book.


=> 5. What's the takeaway?

What will your reader get out of what you're writing?
Information? Entertainment? Highlight the takeaway.


=> 6. Have you covered everything?

This is where you ask yourself questions about the writing,
trying to approach it the way a reader would.


=> 7. The final polish

This is where you can pretty it up. Focus on style. Use a
dictionary. Work on the title.


This is an ultra-fast writing process you can use to write almost
anything. Try it.

=================================================

*** Copywriting eight-week email course ***

Sick of your day job? Make great money writing for business!

Interactive Eight Week Freelance Copywriting Email Course:

"Writing Words that Sell: Freelance Copywriting"

With Angela Booth

(A professional writer for 25 years, published by mainstream
publishers.)

Dear Fellow Writer

If you love to write, you may be overlooking a fantastic way to
make your writing pay --- by copywriting (writing for business).


Starting pay? $60 an hour, with UNLIMITED POTENTIAL EARNINGS!

Not only is freelance copywriting creative, fun, and easy (if you
can write an interesting email message you can write copy), it's
also well paid. Novice copywriters start out earning $60 an hour,
and once you're experienced, the sky's the limit on what you can
earn.

You may be interested to know that established copywriters with a
stable of clients estimate that they'll earn at least $100,000 a
year. And that's without working particularly hard. In fact,
copywriters who specialize in company reports may only work a few
weeks in the year, and still make a comfortable six-figure
income.


Write from home, and write when it suits you

Most freelance copywriters write from home, either moonlighting
from their regular job, or as full-timers. As you can imagine, if
it's your full-time job, it's a great life. You can write an ad
or three pages of a manual in the morning, and then take the rest
of the day off. Why not?

There's no age barrier on freelance copywriting. No one cares if
you're just out of college, or if you're retired from an active
working life. If you can write, you can write copy.

There's also no education barrier. You can have an MA or a PhD or
you can be totally self-taught.

More information at:

http://www.digital-e.biz/ecourses2.html

(Earn as you learn --- weekly payment option available.)

Want a sample? Sign up for a free 3-day course based on the
course:

http://www.digital-e.biz/freecourses.html


=================================================
3. SPONSOR ADS

**** Web site design and maintenance ****

Do you run a small business? Do you need a web site to help
expand your business? Don't want to spend the equivalent of your
mortgage to set it up? Contact B & P Thursby Digital Services for
a no-obligation quote http://www.bpthursby.com.au


** Ebook:  7 Days To Easy-Money--- Copywriting Success **

By Angela Booth

(A professional author and copywriter for 25 years, published by
mainstream publishers.)

This ebook shows you how to set up your own copywriting services
business in seven short days. The book gives you a complete step-
by-step, easy to follow process, so that you know exactly what to
do. In seven days, you're ready to take on clients.

What will you write as a copywriter?

You'll write the words that sell --- everyday words. The words on
ads, leaflets, brochures, press releases, product instructions
and labels, newsletters, direct mail, and on Web sites.

How much can you earn?

Copywriters can make excellent money, with the most experienced,
enterprising, and productive copywriters scooping in a
comfortable six figures annually.

How hard is it to write for business?

If you can write an e-mail message or a letter, you can write for
business.

More info at:

http://www.digital-e.biz/ebooks.html

=================================================
4. CLASSIFIEDS

***Advertise in Creative Small Biz***
CSB readers are  hard-working creative professionals. Got a
product or service they should know about?

Visit: http://www.digital-e.biz/advertise.html

Or contact Birgitt at birgitt@...


=> Got a talent for words? Take a Digital-e email workshop!

If you've got a way with words and love writing, Digital-e can
help you to become a professional writer. We've got two email
workshops to help you develop your skills. For writer-
entrepreneurs, we have "Writing To Sell In the Internet Age", and
for those who want to develop a copywriting services business, we
have "Writing Words That Sell: Freelance Copywriting".

Here's what a recent graduate said: "I've gotten more focused
than I've ever been before in my life-- not only with my writing
but with my creative process. And you've helped me build
confidence in my skills and myself".

I'd love to help you to develop your talent. More info at:

http://www.digital-e.biz/ecourses.html


=> New coaching program: Write for the Web

With the long-awaited worldwide economic recovery underway, and
companies increasing their Web presence, Web copywriters will be
in huge demand. Get started writing for the Web today.

You can do it. Work from home, work for yourself, and make a
great income. This program offers personalized, fun one-on-one
coaching.

http://www.digital-e.biz/coaching.html


=> WRITING TO SELL IN THE INTERNET AGE <=

~~~ WEEKLY PAYMENT OPTION ~~~

"Writing To Sell In The Internet Age" is an email workshop, with
six lessons over six weeks, and continual feedback/ coaching from
Angela. Start the workshop whenever you're ready, the lessons are
sent out automatically; you send your exercises to Angela each
week for feedback. (Personal coaching with your writing is
included, so this workshop is the bargain of the Web.)

If you're looking for new ways to sell your work, this workshop
provides you with literally thousands of venues, and with the
confidence you need to sell to them.

Pay weekly, and earn as you learn!

(Personal instruction by Angela Booth, a professional writer for
25 years, published by mainstream publishers.


http://www.digital-e.biz/ecourses1.html

=================================================

FEEDBACK

Send questions, ideas, and feedback to:
mailto:ab@...?subject=feedback

=================================================


Creative Small Biz: Copyright C 2004 by Angela Booth. All rights
reserved.

YOUR PRIVACY

Your privacy is important. You've signed on for this ezine in
good faith. Thank you. I will never betray your trust by making
the subscriber list available to others.


Creative Small Biz

PO Box 181

Para Hills SA 5096

Australia

ab@...


**END**

#124 From: "Angela Booth" <aboo5120@...>
Date: Wed Apr 14, 2004 8:53 pm
Subject: Write in the Corners of Your Life
sun818_98
Offline Offline
Send Email Send Email
 
=================================================
CREATIVE SMALL BIZ

Turn your talent into a flourishing business.

For freelance writers and other creative professionals.
=================================================

Issue 81: April 16, 2004

Read this issue online at:

http://www.digital-e.biz/newsletter.html


Published and edited by Angela Booth

Contact me at: ab@...

Or visit: http://www.digital-e.biz/

Or:

http://www.prowrite.biz/

=================================================
Digital-e Daily ---

More tips and guidance at Digital-e's blog (Web log):

http://www.digital-e.biz/blogger/index.html

And at Pro Write's blog:

http://www.livejournal.com/users/prowrite/

=================================================
(For instructions to join or leave the ezine's mailing list,
scroll to the end.)
=================================================

In this issue:

1. Editorial: Write in the Corners of Your Life [From the
publisher]

2. Be a Five-Minute Writer and Sell [Article - A. Booth]

3. Sponsor Ads

4. Classifieds


=================================================
1. Editorial

=> Write in the Corners of Your Life

In Pro Write this month, we begin our "Write Shorties" workshop.
(Info below.) Therefore, to convince you that you CAN write, even
if you have no time to write, in this issue of CSB we've got an
article to explain that you can use stolen minutes to write and
sell your work.

=> New Pro Write Workshop: Write and Sell Shorties. Sell mini
essays and articles, product reviews and more

This month's "Write Shorties" workshop in Pro Write started on
Thursday April 15, the first lesson has been posted. If you're
not a PW member already, what are you waiting for? You can make
money writing, and if you want to make your writing a full-time
career, we have all the tools to help you do that.

http://www.prowrite.biz/

Here's an excerpt from Lesson One (remember the complete lesson
is online already)----


>>>

==> Ten minutes equals $100

What would you think if someone approached you, and whispered:
"Psst! Got ten minutes? Want to make a hundred bucks?"

No, it's not what you think. :-) Let's add "writing" to the last
sentence. Yes, you can easily make a hundred dollars in ten
minutes.

Lest you think I've completely lost it, Reader's Digest pays MORE
than a hundred dollars for a hundred words, which will take you
much less than ten minutes to type. Reader's Digest at
http://www.rd.com/ pays $300 for a short snippet of around a
hundred words. That's three dollars a word for around ten minutes
of work. Not bad.

Reader's Digest is admittedly at the top of the Shorties tree.
Most markets which accept shorties (also known as news items,
briefs, and fillers) pay around what Yoga Journal at
http://www.yogajournal.com/ pays. For its brief yoga and healthy
living news items, events write-ups, and fillers, consisting of
150 to 600 words, YJ pays $50-150.

Yes, it's possible to make large sums of money tapping the
keyboard for short periods of time, and you don't need to be a
talented wordsmith, you just need to be aware and well-organized.
Many freelance writers make a career of writing short material
for publications. They make as much money and more as writers in
other fields. If you'd like to join this group of productive and
well-paid writers, read on.

>>>

Sign up  at http://www.prowrite.biz/  and join us for this
workshop, you'll love it. :-)

Enjoy the article, and the workshop. :-)

Until next week, be well and make $$$ from your talent---


Cheers from

Angela

mailto:ab@...


P. S. NO BLOG INFO in this issue. To read our blogs, please visit
the two blogger sites (URLs above). I decided to shorten the
ezine, to make it faster to read.

=================================================

=> Got a talent for words? Take a Digital-e email workshop!

If you've got a way with words and love writing, Digital-e can
help you to become a professional writer. We've got two email
workshops to help you develop your skills. For writer-
entrepreneurs, we have "Writing To Sell In the Internet Age", and
for those who want to develop a copywriting services business, we
have "Writing Words That Sell: Freelance Copywriting".

Here's what a recent graduate said: "I've gotten more focused
than I've ever been before in my life-- not only with my writing
but with my creative process. And you've helped me build
confidence in my skills and myself".

I'd love to help you to develop your talent. More info at:

http://www.digital-e.biz/ecourses.html


=================================================

2. Article: Be a Five-Minute Writer and Sell

Copyright C 2004 by Angela Booth. All rights reserved.




If you can't find time to write while juggling a full-time job
and family, your solution could be in what writer Tom Morrisey
calls "stolen-time" writing or "writing in the margins."

Tom is a business writer who writes for clients like the Ford
Motor Company. He writes novels, too. His latest novel, Turn
Four, was published to rave reviews in February 2004 by
HarperCollins Zondervan. Tom wrote about his stolen writing time
in a post he made to the AlphaSmart Community Web site, at:

http://www1.alphasmart.com/cgi-bin/ultimatebb.cgi

(The AlphaSmart is a fabulous, inexpensive laptop-computer
alternative which many writers use.)


Here's an extract from the post which impressed me because it
reveals exactly how to write in stolen moments:

>>>

I carried the AlphaSmart with me, literally everywhere during our
day. With a laptop, this would be like walking around with a
small dumbbell, but the AS3K is light enough that it was as
effortless as carrying a book. Greenfield Village is full of
historic buildings, and a brief look into each one is usually
sufficient for me. I'd then retire to the building's porch, or to
a park bench, glance at the "next" file on my AlphaSmart, and
write. Our family would walk together to the next house, talk
about what we'd seen, and the process would repeat. The "instant
on" feature of the AlphaSmart let me write even when my "window"
in which to do so was only 2-3 minutes long, and the daylight-
visible screen let me work even when the only convenient place to
perch was in full sunlight...

Yet, when I sent the day's work into the PC and counted my words,
I found that I'd written better than 2,300 words - all in "stolen
moments" of what would normally be idle time. And because I'd had
time to reflect on and consider each scene before sitting down to
write in these brief bursts, the work is going to require very
little revision. In fact, the section that will require the most
changes is the scene I wrote next to the fountain, where I wrote
for about 25 minutes non-stop.

>>>

=> How to be a Five-Minute Writer --- be prepared

Writing in stolen moments takes a little planning. Firstly, you
need to make your current writing projects portable in some way.
Many writers write in paper notebooks. Others print out their
work, and stuff the typescript into a folder or a bag, then write
on the back of the typescript and on loose-leaf paper. Some
writers prefer laptop computers, or the AlphaSmart. I love Palm
handhelds; I've been using a Palm handheld computer to write
wherever and whenever for many years.

Next, decide what you're going to work on. If you don't plan to
work on Project X or Project Y, you'll spend five minutes
doodling. Take along a couple of projects. If you don't feel like
working on an article, you may feel like working on a short
story. Some writers simply designate "spare" writing as
brainstorming time, or journaling time.

I take along any project which I seem to have stalled on. I find
that writing away from my office frees me up enough so that I can
relax and find fresh angles in my work.

=> Be a confident Five-Minute Writer

As well as your preparation, you need to develop the right
attitude. Relax. Don't make demands on yourself. Writing in
public feels a bit odd the first few times you do it, after that,
you no longer care. You simply get on with it. It's a good idea
to tell yourself that as soon as you open your computer or your
notebook, you'll start writing, even if it's only a letter to
yourself about the project.

"Writing about" a project is a technique we often use in Your
EveryDay Write, because it's easy, it gets you writing, and it
helps you to discover new and original angles to your projects.

There you go. Now, what are you waiting for? Got five minutes?
Get writing. :-)
=================================================

=> New coaching program: Write for the Web

With the long-awaited worldwide economic recovery underway, and
companies increasing their Web presence, Web copywriters will be
in huge demand. Get started writing for the Web today.

You can do it. Work from home, work for yourself, and make a
great income. This program offers personalized, fun one-on-one
coaching.

http://www.digital-e.biz/coaching.html


=> Make great money writing for business! Interactive Eight Week
Freelance Copywriting Email Course: "Writing Words that Sell:
Freelance Copywriting" http://www.digital-e.biz/ecourses2.html

My promise to you: in just eight weeks, you'll have the
experience, the confidence and the know-how to operate your own
successful freelance copywriting business.

=================================================

3. SPONSOR ADS

**** Web site design and maintenance ****

Do you run a small business? Do you need a web site to help
expand your business? Don't want to spend the equivalent of your
mortgage to set it up? Contact B & P Thursby Digital Services for
a no-obligation quote http://www.bpthursby.com.au



** Ebook:  7 Days To Easy-Money--- Copywriting Success **

By Angela Booth

(A professional author and copywriter for 25 years, published by
mainstream publishers.)

This ebook shows you how to set up your own copywriting services
business in seven short days. The book gives you a complete step-
by-step, easy to follow process, so that you know exactly what to
do. In seven days, you're ready to take on clients.

What will you write as a copywriter?

You'll write the words that sell --- everyday words. The words on
ads, leaflets, brochures, press releases, product instructions
and labels, newsletters, direct mail, and on Web sites.

How much can you earn?

Copywriters can make excellent money, with the most experienced,
enterprising, and productive copywriters scooping in a
comfortable six figures annually.

How hard is it to write for business?

If you can write an e-mail message or a letter, you can write for
business.

More info at:

http://www.digital-e.biz/ebooks.html
=================================================

4. CLASSIFIEDS

***Advertise in Creative Small Biz***
CSB readers are  hard-working creative professionals. Got a
product or service they should know about?

Visit: http://www.digital-e.biz/advertise.html

Or contact Birgitt at birgitt@...


=> Stuck?

Is your writing stuck in a rut? Get enthused, get excited, get
motivated with:

=> Writing to Sell in the Internet Age<= (The ebook from our
successful email workshop.) You're a freelance writer and
publisher now --- your audience numbers in the millions.
Everything you need to know to write and SELL, right now!
http://www.digital-e.biz/ebook_internet_age.html


=> Market Your Writing TODAY

If you love writing, and wish that you could turn your hobby into
a well-paid career, you can. TODAY. Thousands of markets are
looking for YOUR work, right now.

When you sell your writing, you get more than money. You get
confidence, prestige, and validation. You're climbing the ladder
of a new career where the sky is the limit.

To be a selling writer, you need marketing skills. My brand-new
marketing coaching program gives you those skills.

My personal guarantee to you: if you begin this program, you WILL
SELL your work.

http://www.digital-e.biz/coaching.html

=================================================

FEEDBACK

Send questions, ideas, and feedback to:
mailto:ab@...?subject=feedback

=================================================


Creative Small Biz: Copyright C 2004 by Angela Booth. All rights
reserved.

YOUR PRIVACY

Your privacy is important. You've signed on for this ezine in
good faith. Thank you. I will never betray your trust by making
the subscriber list available to others.


Creative Small Biz

PO Box 181

Para Hills SA 5096

Australia

ab@...


**END**

#123 From: "Angela Booth" <aboo5120@...>
Date: Wed Apr 7, 2004 9:05 pm
Subject: Pro Write's Blog and RSS feed
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=================================================
CREATIVE SMALL BIZ

Turn your talent into a flourishing business.

For freelance writers and other creative professionals.
=================================================

Issue 80: April 9, 2004

Read this issue online at:

http://www.digital-e.biz/newsletter.html


Published and edited by Angela Booth

Contact me at: ab@...

Or visit: http://www.digital-e.biz/

Or:

http://www.prowrite.biz/

=================================================
Digital-e Daily ---More tips and guidance at Digital-e's blog
(Web log):

http://www.digital-e.biz/blogger/index.html

And at Pro Write's blog:

http://www.livejournal.com/users/prowrite/

=================================================
(For instructions to join or leave the ezine's mailing list,
scroll to the end.)
=================================================

In this issue:

1. Editorial: Pro Write's Blog and RSS feed [From the publisher]

2. Digital-e Blog [Links And Useful Snippets]

3. Sponsor Ads

4. Classifieds

=================================================
1. Editorial: From the publisher


Happy Easter break everyone. :-)

Just a short issue this week. I'm working on a couple of
projects, and it's Easter, so most of us will be too busy to sit
down at the computer and read --- or work.

If you DO want to read and work this long weekend, visit the
Digital-e library, we've got articles on creativity, motivation,
marketing and more.

http://www.digital-e.biz/articles.html

Or, download and install an RSS Reader (see below), and
gluttonize on free reading material Web-wide. :-)

What's an RSS Reader? Read on. :-)


=> NEW: Pro Write's Blog and RSS feed

Many thanks to our Web geniis Birgitt and Paul Thursby, who've
created both a Pro Write blog, and an RSS feed for the blog. :-)

Here's the link to the blog:

http://www.livejournal.com/users/prowrite/


You can have all the blog updates delivered to you automatically,
via an RSS feed.

The material on the Pro Write blog will be chiefly writing-and-
selling-your-writing oriented, while the Digital-e blog will
gradually become more creativity-as-a-business focused.

You can receive the Pro Write blog as a RSS news feed.


=> What's an RSS Feed?

RSS is a way to publish online. RSS stand for both Rich Site
Summary and  Real Simple Syndication.

An RSS Feed lets anyone who has a piece of software called an RSS
Reader read a Web site's updates without visiting the site. The
RSS Reader downloads the information automatically.

If you visit half a dozen sites every single day: news sites,
blogs, and work-related sites, it's worth checking whether they
have an RSS feed, because an RSS Reader will collect all the
latest information from all those sites without you having to
visit them individually. It's a great time-saver.

Here's a couple of articles to get you up to speed on RSS and on
RSS Readers, with information about the various readers (most of
them are free). Select a reader which suits your system.

Here's an article from USA Today (if it's truncated, paste it
into your browser):

http://www.usatoday.com/tech/news/techinnovations/2004-03-24-rss-
readers_x.htm


And "How To Speed-Read The Net"  from Slate:

http://slate.msn.com/id/2096660/


=> Choose The New PRO WRITE Workshop: A Poll on Your EveryDay
Write

Decisions, decisions. I couldn't decide on the topic for the next
workshop on Pro Write (we have a free workshop a month for
subscribers), so I've put a poll up on Your EveryDay Write. You
need to be a subscriber to vote, here's the page:

http://groups.yahoo.com/group/YourEveryDayWrite


Once subscribed, click the Polls link on the left to vote.

You can vote for one of three choices:

1. Write Your Life: Use your life experiences to create fiction
and nonfiction;

2. Writer's Creativity: Enhance your creativity;

3. Write Shorties: Write and sell short material, like mini
essays and articles, product reviews and more.

At the moment, Write Shorties has the biggest number of votes, so
I think (unless there's a huge swing in favour of one of the
others), Write Shorties will be our next workshop.

Look for it on Pro Write on April 15. :-)


Until next week, be well and make $$$ from your talent---


Cheers from

Angela

mailto:ab@...

=================================================
=> Love to write? Join Pro Write: Professional Writing Secrets

Build a successful professional writing career. For both novices
and experienced, selling writers. A new interactive writing
workshop every month, for fiction, nonfiction and copywriting,
plus writing coaching and writing manuals. Subscription includes
access to writer's forum, three ezines, and writing markets.

http://www.prowrite.biz/


=================================================
=> Digital-e: THREE FREE writing courses <=

One for copywriters (writers for business), one to help you make
the most of the unlimited opportunities and markets the Internet
offers to freelance writers, and one to help you GET PAID to
write a book.

http://www.digital-e.biz/freecourses.html

=================================================

=> CHECK OUT THE DIGITAL-E WEB SITE FOR:

* Digital-e Talk, the online forum. If you've got a question, or
need a solution to a problem, post it online. We'll make sure you
get an answer.

* Digital-e's affiliate program. This is a way for you to make
money, painlessly.

* Digital-e's free courses ---
http://www.digital-e.biz/freecourses.html

* Digital-e Add2Story --- http://www.digital-e.biz/story.html

* Digital-e's online writing and small biz library:

http://www.digital-e.biz/articles.html

=================================================
*** WRITING COACHING ***


These days, everyone from tennis players to business people has a
coach. I've decided to offer writing coaching at Digital-e --- I
wish coaching had been available to me at various times in my
career when I was struggling and didn't know why. :-)

How does writing coaching work? I'll work one-on-one with you via
email, and/ or the phone. You can contact me as often as you
wish.

We'll work out some goals for you, based on the kind of work
you're doing at the moment, and the kind of work you want to do.

Then we'll set to work helping you to achieve your goals.

The first step: I'll send you some questions, you answer them,
and we're off. :-)


=> Why Angela Booth? <=

I've been a successful working writer for over 25 years. I've
written and published both novels and nonfiction books. Not to
mention thousands of articles. I'm also a working copywriter with
a stable of clients.

I continue to write. I know what's happening in the publishing
world. And I know how to help you to achieve your dreams. :-)

My personal guarantee to you:

Wherever you are at the beginning of our work together, at the
end of it you will be on your way to achieving your goals.

Programs available:

http://www.digital-e.biz/coaching.html

===============================================

3. From the Digital-e blog (Web log)

http://www.digital-e.biz/blogger/index.html

Our blog (Web log) contains a roundup of useful stuff. Anything
and everything I find. Here's a selection of blog entries from
this week:


=> Today's Writing Tip: Write Thinking

Oddly enough, working on improving your thinking skills via your
writing also improves your writing-as-communication skills.

What's happening as you write-think, is an integration between
your conscious and subconscious mind. Integrating your
subconscious mind with your conscious mind in this way makes your
thinking more efficient. You stop running the same mental tracks
like a mouse running a wheel.

This process will help you if you're often blocked, and can't get
started --- or can't complete --- a writing task. You'll discover
that instead of thinking or worrying about the problem, you can
write through it and make progress.

It's important that you write in complete sentences, and follow
your various trains of thought. Don't simply make a list.
Sometimes it will seem as if your writing is making no sense at
all, because you're veering off on tangents. That's fine.

Write about both your thoughts and your feelings. However, you're
not trying to write in an orderly fashion, or even logically.
Don't concern yourself about the quality of your writing, just
get your thoughts and feelings onto the page or computer screen.

=> Today's Writing Tip: You can do it!

Write-think about something you want to do, but don't think you
can.

For example, perhaps you want to write a novel, but feel that you
can't. Or maybe you want to lose weight, save more money, learn
to dance, go mountain climbing.

Write-think for one page.



=> Today's Writing Tip: Write-think in your journal

Pick one major challenge each day, and write-think about the
challenge in your journal.

The most efficient way to do this is to sit down, and make a list
of 20 challenges in your life right now. These challenges can be
important, or inconsequential.

Then on each week-day of your journal, write down one challenge.
Your 20 challenges will take you a month. On the weekends, read
through what you've written for each day, and write any further
thoughts that occur to you.

You'll find that this is an enlightening technique, and if you
persist for a complete month, your life will change in ways you
couldn't have imagined.


=================================================
4. SPONSOR ADS

**** Web site design and maintenance ****
Do you run a small business? Do you need a web site to help
expand your business? Don't want to spend the equivalent of your
mortgage to set it up? Contact B & P Thursby Digital Services for
a no-obligation quote http://www.bpthursby.com.au



** Ebook:  7 Days To Easy-Money--- Copywriting Success **

By Angela Booth

(A professional author and copywriter for 25 years, published by
mainstream publishers.)

This ebook shows you how to set up your own copywriting services
business in seven short days. The book gives you a complete step-
by-step, easy to follow process, so that you know exactly what to
do. In seven days, you're ready to take on clients.

What will you write as a copywriter?

You'll write the words that sell --- everyday words. The words on
ads, leaflets, brochures, press releases, product instructions
and labels, newsletters, direct mail, and on Web sites.

How much can you earn?

Copywriters can make excellent money, with the most experienced,
enterprising, and productive copywriters scooping in a
comfortable six figures annually.

How hard is it to write for business?

If you can write an e-mail message or a letter, you can write for
business.

More info at:

http://www.digital-e.biz/ebooks.html

=================================================

5. CLASSIFIEDS

***Advertise in Creative Small Biz***
CSB readers are  hard-working creative professionals. Got a
product or service they should know about?

Visit: http://www.digital-e.biz/advertise.html

Or contact Birgitt at birgitt@...

=> Got a talent for words? Take a Digital-e email workshop!

If you've got a way with words and love writing, Digital-e can
help you to become a professional writer. We've got two email
workshops to help you develop your skills. For writer-
entrepreneurs, we have "Writing To Sell In the Internet Age", and
for those who want to develop a copywriting services business, we
have "Writing Words That Sell: Freelance Copywriting".

Here's what a recent graduate said: "I've gotten more focused
than I've ever been before in my life-- not only with my writing
but with my creative process. And you've helped me build
confidence in my skills and myself".

I'd love to help you to develop your talent. More info at:

http://www.digital-e.biz/ecourses.html


=================================================

FEEDBACK

Send questions, ideas, and feedback to:
mailto:ab@...?subject=feedback

=================================================


Creative Small Biz: Copyright C 2004 by Angela Booth. All rights
reserved.


YOUR PRIVACY

Your privacy is important. You've signed on for this ezine in
good faith. Thank you. I will never betray your trust by making
the subscriber list available to others.


Creative Small Biz

PO Box 181

Para Hills SA 5096

Australia

ab@...


**END**

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