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#5689 From: Filler_Content@yahoogroups.com
Date: Mon Nov 1, 2010 10:23 am
Subject: File - group-guidelines.txt
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#5690 From: Marty Bradfield <submissions@...>
Date: Tue Nov 2, 2010 3:00 pm
Subject: Marketing Tip: Connecting With Your Target Market
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A Free-Reprint Article Written by: Marty Bradfield

Article Title:
Marketing Tip: Connecting With Your Target Market

See TERMS OF REPRINT to the end of the article.

Article Description:
I am forever amazed at the responses I get, when I ask
online marketers who is in their target market... Everyone?
Really? In this article, I use a touch of humor to open your
eyes to the real answer behind that question, and later in
the article, I show you how to quickly and easily reveal
your true target audience...


Additional Article Information:
===============================

1127 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2010-11-02 10:00:00

Written By:     Marty Bradfield
Copyright:      2010
Contact Email:  mailto:marty.bradfield@...



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Marketing Tip: Connecting With Your Target Market
Copyright (c) 2010 Marty Bradfield
Multiple Traffic Streams Report
http://thephantomwriters.com/ebooks/multiple-traffic-streams.html



There are four types of people in the world... There are dog
people and cat people... And, there are people who would own
neither and people who own both...

My wife and I have always been dog people... Our neighbor is a
cat person...

My wife is fond of saying that the only good cat is a dead cat...
My neighbor has threatened on dozens of occasions to kill our
dog, if our dog did not stop barking at his cat... Our neighbor
despises our dog, because our dog barks at his cat, and his cat
walks by our yard as in fear for his life...

All you have to do is to holler real loud, when you see the cat
trying to sneak by our house... If you do it just right, the cat
will jump out of its skin, before setting the new land speed
record for a feline... LOL... My wife is so mean...

Putting my child-like amusement to the side, there is actually a
business lesson in this story...

Who Is The Real Target Market For Your Business?

I am forever amazed at the responses I get, when I ask online
marketers who is in their target market...

Everyone? Really?

You would be wasting your breath trying to get my wife to like
cats, and you would be equally frustrated trying to convince my
neighbor of the value of dogs in this world... Both are dead-set
in their ways, and you will not change their minds...

Try selling your kitty scratch pad to my wife...

Try selling your dog bones to my neighbor...

You could spend ten million dollars and a lifetime trying to
convince my wife that cats are awesome and she should buy your
cat toys, OR you could call my neighbor and get his business for
the price of a phone call...

Honestly, which approach makes more sense?

We Must Advertise To The Right People

If you have been trying to operate a business online for any
length of time, you will have realized by now that you must
advertise and there is always a cost for adverising -- a cost
that can be measured in either time or money...

We all have to spend time or money to attract an audience to our
website, so that we can make the pitch for our products or
services...

Given the high cost of advertising -- free or paid, it makes
sense that we should try to talk directly to those people who are
most likely to buy what we are selling, doesn't it?

This is why it is so important for us to properly identify our
real target market...

If you deliver your pet-product advertising to people who refuse
to own a dog or cat, then you are wasting your limited time or
financial resources trying to sell your stuff to people who would
never buy your goods...

Think about selling ice water to an Eskimo... Then realize that
the guy in the desert is parched for a drink, and he might pay
ten times the going rate to buy your ice water...

If you are talking to the wrong people, your advertising will
produce few sales, and therefore, your advertising will be very
expensive...

On the other hand, if you are talking to the right people with
your advertising, you will be able to sell more stuff to more
people, thereby reducing your overall cost of advertising...

When your advertising consistently pays for itself, you will find
it a no-brainer option to keep advertising...

You will find that by taking your advertising resources and
messages to the right audience, you will be able to consistently
produce profitable results for your business...

Tracking Down Your Target Audience

I have often found that forums are an excellent tool for finding
new ways to reach my target audiences...

Contrary to what you may have taught by other marketers, I don't
seek out niche consumer forums so that I can drop links in my
signature file... That could be a real waste of time, since most
consumer-oriented forums do not allow signature files...

Whatever the product or service, I seek out consumer forums for
the niche to do research... I want to learn about the people who
are in my target market...

I have found that the consumer forums in any niche can teach me
three important lessons about reaching my target audiences:

1. I can find forums where I might be able to advertise on-site;

2. I find other websites that my target audience finds useful,
where I might be able to buy advertising; and

3. I find the questions that people in my target audience are
asking -- questions that I could possibly answer in the form of
an article for my website or a syndicated article.

I know you have heard it before, but I will reiterate the point
here... Google is your best friend...

Since I have been talking about dogs and cats in this article, I
wanted to emphasize the usefulness of forums with examples...

In my first search, I plugged in the words "dog forum" into
Google... The first result was http://www.dogforums.com/

With more than 68,000 threads and 800,000 posts related to dogs,
I am certain I would have no problem finding other dog-related
websites and topics for articles that would be of interest to
readers in that niche...

In my second search, I queried Google for "cats forum" and
found http://www.catforum.com/

It contains 67,000 threads and nearly 700,000 posts... Once
again, it will not be hard to find related websites where I might
be able to advertise, and I will have no problem uncovering
questions that my target audience is already asking, so that I
can construct articles for my website or syndicated articles that
will directly address the needs of the people in my target
audience...

In Conclusion...

I have come to realize that for as long as my wife and I continue
to live where we do and my neighbor continues to live where he
does, my wife and my neighbor will always be tweaking each other
over our dog and his cat...

The only way for that battle to end is for one of us to move out
of the neighborhood... LOL

As a business owner, you must understand that your target market
can never be described as everyone on the planet... It is
important for you to do your research, to better understand who
your real target audience is, so that you can more easily
understand how to get your advertising message to them
directly...

Once you understand who is in your target market and how you can
reach them with your advertising, you will find yourself on the
road to real success...




---------------------------------------------------------------------
Marty Bradfield teaches the Basics of online marketing and
Cutting Edge Techniques used by online marketers, to develop lead
generation systems for new businesses. He recommends the 80-page
report that outlines 35 Proven Traffic Generation Techniques used
by professional marketers to build their online businesses:
http://thephantomwriters.com/ebooks/multiple-traffic-streams.html


--- END ARTICLE ---

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http://thephantomwriters.com/ebooks/multiple-traffic-streams.html



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#5691 From: Rathi Niyogi <submissions@...>
Date: Tue Nov 2, 2010 3:15 pm
Subject: The ANSI Standard - Operation and Maintenance
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Article Title:
The ANSI Standard - Operation and Maintenance

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Article Description:
OSHA regulations set out where eyewash stations should be
and when they are required; they do not provide operating
requirements. However, some state-level health and safety
regulations specifically incorporate the ANSI standard and
so make the provisions of the standard a regulatory
requirement.


Additional Article Information:
===============================

672 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2010-11-02 10:15:00

Written By:     Rathi Niyogi
Copyright:      2010
Contact Email:  mailto:rathi.niyogi@...



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The ANSI Standard - Operation and Maintenance
Copyright (c) 2010 Rathi Niyogi
CriticalTool, Inc.
http://www.criticaltool.com/



OSHA regulations set out where eyewash stations should be and
when they are required; they do not provide operating
requirements. However, some state-level health and safety
regulations specifically incorporate the ANSI standard and so
make the provisions of the standard a regulatory requirement.

Operation

The ANSI standard for emergency eyewash stations include:

  * The eyewash equipment should be located in an area that
requires no more than 10 seconds-while walking-to reach the
station and on the same level (floor) as the area where the
hazardous chemicals are handled. (Note: For particularly harsh
acids or caustics, it is prudent to locate the station even
closer to the area where these chemicals are used. Also, if you
have multiple areas in your facility where corrosive substances
are handled, you will need to ensure that the travel distance is
less than 10 seconds from each area. If not, you will need to
utilize multiple stations.)

  * The eyewash nozzles need to be positioned between 33 and 45
inches from the floor and 6 inches from the wall or nearest
obstruction. (Eyewashes are used while someone is bent over,
hence, the ANSI height and head space requirement. One of the
best ways to be sure that you are providing sufficient space for
someone to use an eyewash is to do a "dry test run" by actually
over it and putting your eyes near the nozzles. Also, make sure
that there is sufficient room to the sides and the front of the
eyewash to ensure that use of the eyewash is not impeded.)

  * Portable (sometimes called "self-contained" or "gravity
feed") eyewashes should deliver a minimum flow of 0.4 gallons
per minute (gpm) and hard-piped eyewashes should provide 3 gpm,
both for a continuous period of at least 15 minutes. (Remember
that the pressure of the water coming out of the eyewash nozzle
needs to be correct-not too high, which may injure someone's
eyes, and not too low, which may cause the nozzles to simply
dribble water out rather than provide a stream that will flush
someone's eyes.).

  * Eyewashes need to activate immediately (within 1 second or
less), have a stay-open valve to allow for hands-free operation,
and flush both eyes simultaneously.

  * Eyewash flushing nozzles should be protected (i.e., capped or
covered) from airborne contaminants. (Airborne contaminants
include dust and bacteria. When someone's eyes have been
injured, the last thing you want to do is douse them with dirt
and bacteria!)

  * Water to the eyewash should be potable (i.e., drinkable) and
water temperature should be moderate (60-80oF).

  * Adequate floor drainage or water collection must be provided
for hard-piped emergency eyewash stations to prevent floor
slip/fall hazard during testing or emergency use.

  * The eyewash is to be located in an area that is well-lit and
identified with a sign.

Maintenance and Training

  * Plumbed eyewash stations should be activated weekly to ensure
that they work properly. Weekly activation not only verifies that
the unit works properly but also prevents the buildup of rust,
sediment, and other contaminants in the water in the piping to
the eyewash. Gravity-feed units do not have to be activated
weekly-but do need to be maintained according to the
manufacturer's instructions.

  * Eyewash stations should be maintained in a clean, sanitary
condition (Generally, this can be done simply by wiping the
eyewash with a clean, damp cloth. Cleaning the eyewash with
polishes, detergents, or other cleaners can leave a residue that
can end up in a user's eyes.).

  * Access to the eyewash should be maintained clear from
obstruction.

  * All eyewash equipment should be inspected annually to make
sure it meets ANSI requirements.

  * All employees who might be exposed to a chemical splash should
be trained in the location and use of the equipment. (When an eye
injury occurs as the result of a chemical splash, time is of the
essence-the longer the chemical remains on the eye, the greater
the damage done to the eye-knowing where the eyewash is and how
to properly use it in an emergency can mean the difference
between a minor eye injury and blindness.)




---------------------------------------------------------------------
Rathi Niyogi is the CEO of CriticalTool, a national distributor
of (http://www.criticaltool.com/eye-wash-stations.html) eye wash
stations and other eye wash products. If you thought this article
was helpful, additional information on chemical resistant gloves
can be found at different types of eye wash stations can be found
here http://www.criticaltool.com/types-of-eye-wash-stations.html


--- END ARTICLE ---

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.....................................

*** Digital Reprint Rights ***

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   You Must Set All URL's or Mailto Addresses in the body
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   Hyperlinks (clickable links).

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   Clean links should point to the Author's links without
   redirects having been inserted into the copy.

* You are not allowed to Change or Delete any Words or
   Links in the Article or Resource Box. Paragraph breaks
   must be retained with articles. You can change where
   the paragraph breaks fall, but you cannot eliminate all
   paragraph breaks as some have chosen to do.

* Email Distribution of this article Must be done through
   Opt-in Email Only. No Unsolicited Commercial Email.


* You Are Allowed to format the layout of the article for
   proper display of the article in your website or in your
   ezine, so long as you can maintain the author's interests
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   for any software that steals sentences from others in
   order to build an article with software. The copyright on
   this article applies to the "WHOLE" article.


*** Author Notification ***

   We ask that you notify the author of publication of his
   or her work. Rathi Niyogi can be reached at:
   rathi.niyogi@...


*** Print Publication Reprint Rights ***

   If you desire to publish this article in a PRINT
   publication, you must contact the author directly
   for Print Permission at:
   mailto:rathi.niyogi@...



.....................................

If you need help converting this text article for proper
hyperlinked placement in your webpage, please use this
free tool:  http://thephantomwriters.com/link-builder.pl

Would you like to learn how to improve the performance of your
article marketing campaigns? Download our F.R.E.E. 108-page
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ABOUT THIS ARTICLE SUBMISSION

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3010 E Raintree
Stillwater, Oklahoma USA 74074


Learn more about our article distribution services by visiting:
http://thephantomwriters.com/x.pl/tpw/info/article-distribution/index.html

The content of this article is solely the property
and opinion of its author, Rathi Niyogi
http://www.criticaltool.com/



---------------------------------------------------------------------
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#5692 From: Larry Tobin <submissions@...>
Date: Tue Nov 2, 2010 3:30 pm
Subject: Stop Stressing - Sacred Time and Space
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Article Title:
Stop Stressing - Sacred Time and Space

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In addition to the way that stress becomes quite relentless
and ever present in our lives, it also has a terrible habit
of refusing to respect boundaries. If we learn the process
of establishing boundaries and creating opportunities to
rest - instead of just utilizing them as they show up - we
can multiply the power of this rejuvenating phenomenon so
that we feel more calm, empowered and at ease with our
lives.


Additional Article Information:
===============================

847 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2010-11-02 10:30:00

Written By:     Larry Tobin
Copyright:      2010
Contact Email:  mailto:larry.tobin@...



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Stop Stressing - Sacred Time and Space
Copyright (c) 2010 Larry Tobin
Habit Changer
http://www.HabitChanger.com/



In addition to the way that stress becomes quite relentless and
ever present in our lives, it also has a terrible habit of
refusing to respect boundaries. No matter how we might assume
that everything's been taken care of, something always seems to
come up to intrude into our few free moments and rob us of the
rest we so desperately need.

The body has tremendous powers to recover from difficulties and
exhaustion. This is why even people in terrible jobs with bad
health still are able to get up every day and go back into it,
grinding themselves against the stone - even a little bit of rest
provides a recuperation of sorts. However, if not taken advantage
of, this tendency will only draw out our exposure to and struggle
with stress, delaying the inevitable breakdown that comes from
high-stress living.

If we learn the process of establishing boundaries and creating
opportunities to rest - instead of just utilizing them as they
show up - we can multiply the power of this rejuvenating
phenomenon so that we feel more calm, empowered and at ease with
our lives.

Step 1 - Take Control

Again, stress will not stop intruding on its own. We have to make
it stop by pushing it aside so that we have more room for our own
happiness.

As part of our exercises, we've been keeping a stress log. Take
the time to look yours over and find out what periods of each day
are the least busy overall. Set these times aside and immediately
let people know that this will be a period that you're resting
and not to be reached. In taking this step, you naturally create
the space for yourself, instead of relying on reality to provide
it for you and ending up frustrated when reality doesn't
cooperate.

Step 2 - Be Consistent

Remember that the key to successful habit building is to get into
a timed routine that occurs on a schedule. It's the activities
we try to "get to when we can" that we're most likely to cut
in favor of scheduled or planned events, as we've learned
before.

So you should put your relaxation time on as much of a schedule
if possible. If you can, make it for the same time every day. If
your day schedule swings around a lot, such as working day shifts
early in the week and night shifts at the end of it, then adjust
accordingly. For example, perhaps you can't have a relaxing time
at 5 p.m. every day because two days out of the week you're
engaged in work projects at 5 p.m. Move the relaxation on those
two days to another time you can make work, and stick to that
schedule.

Step 3 - Be Firm

The title of this article refers to the word "sacred" in the
sense of something that can't be argued with and shouldn't be
violated. In addition to making the necessary time available for
yourself, you need to be absolutely firm in attending to it.

Our modern conveniences would have us believe that we need to be
in absolutely constant contact at all hours of the day, but this
really is an illusion. Almost everyone can do without reaching a
certain person for many hours, and we are no different. So, when
the time comes to engage in your appointed relaxation, take every
step to make sure it is absolute.

If your relaxation time is set up so you need to be alone, turn
off the computer and the phone entirely. If you have a landline,
disconnect it, or set the voicemail to mute at least. The
messages will be there when you're done. If you absolutely must
be available in the event of an emergency, clearly spell out to
anyone what an emergency is - something requiring you to speak to
the police or the paramedics is a good standard to start with.

If your relaxation time is set aside for being with friends, then
follow similar measures. Let people know you will not answer any
messages sent during your time with those friends, again with the
same injunction about what really would be an emergency.

Step 4 - Be Creative

The specific nature of the rejuvenation you choose should be
deeply personal and something you enjoy without reservation.
Perhaps it's a comfortable nap on the couch in the sunroom, or
an hour spent reading a good book. Maybe it isn't a daily event,
but a weekly trip to the beach to enjoy the sun and fresh air.
Maybe it's just a good night out with friends singing karaoke.

Whatever you choose, make sure it's something you look forward
to doing. A great deal of the rejuvenating power of a preferred
activity comes from anticipating how much fun or how relaxing it
will be, and then being satisfied when it meets or even exceeds
expectation. So leave yourself reminders of it where you can see
or notice them, so that the delightful experience awaiting you
will always be ahead in your mind.




---------------------------------------------------------------------
Larry Tobin is the co-creator of
http://www.HabitChanger.com/ offering effective
and empowering solutions for stopping stress.
Try our 42-day program that will help you learn
proactive habits to beat stress  and keep
you moving forward in the right direction.
http://www.habitchanger.com/stopstressing


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#5693 From: Enzo F. Cesario <submissions@...>
Date: Tue Nov 2, 2010 3:45 pm
Subject: Brand Management - 5 Opt-in Methods
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Article Title:
Brand Management - 5 Opt-in Methods

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A big aid to the success of any online business is those
customers paying attention to the site and its messages,
including e-mail and newsletters. People who are following
your progress on a regular basis are receiving more exposure
to your product, and are more likely in the end to purchase
the services or item you're selling than someone who just
chances across your site. Thus there is an increasing focus
on the opt-in method of list building. Here is a handful of
opt-in methods that can be employed to begin building that
list.


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===============================

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Distribution Date and Time: 2010-11-02 10:45:00

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Copyright:      2010
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Brand Management - 5 Opt-in Methods
Copyright (c) 2010 Enzo F. Cesario
BrandSplat
http://www.Brandsplat.com/



A big aid to the success of any online business is those
customers paying attention to the site and its messages,
including e-mail and newsletters. People who are following your
progress on a regular basis are receiving more exposure to your
product, and are more likely in the end to purchase the services
or item you're selling than someone who just chances across your
site. Thus, one of the many metrics set by businesses is a high
number of followers they can reach via such contact methods.

As is often the case however, the numbers alone don't tell the
whole story. Simply buying a list of e-mail contacts and sending
them a message every three days does not count as having a large
audience. That's just spam, and the opinion of spam on the web
is rather well known.

Thus there is an increasing focus on the opt-in method of list
building. By means of enticements, the distributor gets
interested parties to voluntarily sign up for the service. Once
this has been accomplished, it can be reasonably assumed that the
party is interested in continuing the service over the long term.
This means the message is more likely to be put in front of
people that want to see it and are most likely to respond to it.

Of course, different strategies produce different results, and
not everyone responds to the same methods. Here is a handful of
opt-in methods that can be employed to begin building that list.

Method #1 - The Pop Up

This is one of the more controversial options, because it's one
of the catch phrases of the anti-advertising mentality that grows
on the web. People hate pop ups, the perception says. However,
research suggests that pop ups still are some of the most
profitable ways to generate clicks on sites.

There are several ways to approach the pop up option that will
minimize the intrusion. Some mimic a toolbar that slides in from
one side of the page, for example. Others will appear for a brief
period, then recede if not used. The trick is to make it
interesting enough to catch the eye, but not so obtrusive as to
appear irritating or forced. Do avoid bright, flashing primary
colors and strings of exclamation points.

Method #2 - User-activated Pop Up

This is a different take on the pop up methodology. The idea
behind a pop up is that when it appears, it catches the eye and
is hard to ignore. On the other hand, they're irritating when
they interrupt something a user is reading or watching. However,
if a video or article has an embedded link that asks if the
visitor would like to know more, that link can be tied to a pop
up. This script can then show up and since it's tied to one of
their actions, it's less likely to get an irritated or rejecting
response.

Method #3 - The Free Gift

People feel better about giving out their information for a
mailing list if they feel they've been rewarded for it.
Therefore, entice them into opting in by offering them a gift
related to your service. If, for example, your brand is a
publisher of ebooks, offer them one of your older titles as an
incentive. If your brand specializes in small, casual web games,
consider offering one such game for free, or at least a free
trial. The visitor perceives an immediate benefit, and is likely
to sign up as a result.

As a side note, some free gifts can take the form of contests for
prizes. If you are going to go this route, make sure that the
prize genuinely is winnable, is worth the winning and that you
announce the winner, provided, of course, that you have their
consent. Contests are increasingly seen as false options by many
viewers, and the only way to circumvent this perception is to
make it a genuine item that people can win, rather than a crass
deception.

Method #4 - The Squeeze Page

This is a page, based on text or video, that stops the process of
giving information and lets the visitor know that they should
sign up in order to get the full degree of information. This
makes the preceding pages they have viewed a sort of 'teaser'
that gets them interested in the material you have to offer,
followed by an invitation to continue reading in exchange for
some brief contact information.

Video is an increasingly popular option for squeeze pages,
because it's so easy to engage with. You can create a short
video presentation explaining the value of the e-mail list, and
it will stick in the mind much more than a highlighted checklist
made of text.

Method #5 - The Basic Form

The simplest methods often become classics, and why? Because they
work. Many sites still use the old standby of an unobtrusive
simple web form at the end of an article, with spaces for a
person's contact info provided. This has the advantage of being
very simple to produce, very easy for the user to fill out, and
presents a minimum of interruption compared to pop ups or squeeze
pages.




---------------------------------------------------------------------
Enzo F. Cesario is an online branding specialist
and co-founder of Brandsplat, a digital content
agency. Brandsplat creates blogs, articles, videos
and social media in the "voice" of our client's
brand. It makes sites more findable and brands more
recognizable. For the free Brandcasting Report go to
http://www.BrandSplat.com/ or visit our blog at
http://www.iBrandCasting.com/


--- END ARTICLE ---

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Our TERMS OF REPRINT are fully enforcable under the terms of:

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.....................................

*** Digital Reprint Rights ***

* If you publish this article in a website/forum/blog,
   You Must Set All URL's or Mailto Addresses in the body
   of the article AND in the Author's Resource Box as
   Hyperlinks (clickable links).

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   Clean links should point to the Author's links without
   redirects having been inserted into the copy.

* You are not allowed to Change or Delete any Words or
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* Email Distribution of this article Must be done through
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* You Are Allowed to format the layout of the article for
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#5694 From: Marcia Yudkin <submissions@...>
Date: Tue Nov 2, 2010 4:00 pm
Subject: Marketing for Introverts: Must We Impersonate Extroverts?
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Article Title:
Marketing for Introverts: Must We Impersonate Extroverts?

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Article Description:
Introverts need not pretend to be extroverts to succeed in
business. Reclaiming your personality and building a
marketing infrastructure that respects your personal
strengths requires knowing yourself and trusting that people
are out there who will appreciate you as you are at your
best.


Additional Article Information:
===============================

414 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2010-11-02 11:00:00

Written By:     Marcia Yudkin
Copyright:      2010
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Marketing for Introverts: Must We Impersonate Extroverts?
Copyright (c) 2010 Marcia Yudkin
Creative Marketing Solutions
http://www.yudkin.com/



In a survey I conducted of more than 300 self-described
introverts, over three-quarters of respondents said they could
impersonate an extrovert somewhat well or very well when
important business was at stake.

This means being able to make small talk, to interact in a
sparkly, attractive way, to remain "on" in the presence of
others for hours and hours, and more.

On the one hand, being able to perform in ways that go against
one's natural tendencies is a kind of flexibility that can come
in handy to achieve significant business objectives.

On the other hand, with a radical shift in emphasis, such
shape-shifting may be necessary very rarely.

I say "radical," because what I'm talking about goes beyond
withdrawing from situations that feel uncomfortable or
threatening to an introvert. Rather, by finding a different
starting point for marketing than what everyone else does or
recommends and by getting grounded in what you do best, a whole
different approach unfolds.

Introverts can thrive in business by developing a reputation that
pulls in people and quietly persuades them to buy, rather than by
aggressively seeking out prospects and convincing them to agree
to your deal. Imagine a slow-cooked meal deliciously yet
invisibly layered with flavors and spices that once discovered,
makes people want to bring their friends to savor it as well.
Gradually this kind of meal can rival the popularity of other
eating options that have more obvious appeal.

Instead of approaching marketing with a checklist of someone
else's to-do's, you can start from what you enjoy, what you do
well and what others unquestionably appreciate about you. In my
survey, the top two introvert strengths mentioned were creativity
and resourcefulness. Also highlighted were good listening skills,
trustworthiness, attention to detail, empathy, balance and
curiosity.

Whatever your own strengths, people are out there looking for or
hoping to find them in those they do business with. Introvert
marketing succeeds best when you don't pretend to be who you are
not, when you spotlight what you take great pleasure in offering
and when you relax knowing that the right people show up in
appreciation of your value.

This takes faith and commitment, because if you do these things
half-heartedly or while still clinging to society's "oughts,"
you may not come across as the shining star you can be.

People are more likely to appreciate you when you appreciate
yourself. Are you ready to let go of the pretense and reach
success on your own terms?




---------------------------------------------------------------------
A bookworm as a child, Marcia Yudkin grew up to discover she
had a surprising talent for creative marketing.  She's the
author of more than a dozen books, including 6 Steps to Free
Publicity, now in its third edition, and Persuading People to
Buy.  She also mentors introverts so they discover their
uniquely powerful branding and most comfortable marketing
strategies. To learn more about the strengths and preferences
of introverts, download her free Marketing for Introverts
audio manifesto: http://www.yudkin.com/introverts.htm


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Our TERMS OF REPRINT are fully enforcable under the terms of:

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.....................................

*** Digital Reprint Rights ***

* If you publish this article in a website/forum/blog,
   You Must Set All URL's or Mailto Addresses in the body
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   Clean links should point to the Author's links without
   redirects having been inserted into the copy.

* You are not allowed to Change or Delete any Words or
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   the paragraph breaks fall, but you cannot eliminate all
   paragraph breaks as some have chosen to do.

* Email Distribution of this article Must be done through
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* You Are Allowed to format the layout of the article for
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The content of this article is solely the property
and opinion of its author, Marcia Yudkin
http://www.yudkin.com/



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#5695 From: Willie Crawford <submissions@...>
Date: Tue Nov 2, 2010 4:15 pm
Subject: Follow The Experts Who Do What They Teach
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Follow The Experts Who Do What They Teach

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As I'm sure that you realize, not all online marketing
experts are the same. Some are only interested in your
money, and they know that the quickest and easiest way to
get it is to sell you "the dream." Many so-called experts
have never done what they teach. They come online, survey
the landscape, and decide that teaching is easier than
doing.


Additional Article Information:
===============================

897 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2010-11-02 11:15:00

Written By:     Willie Crawford
Copyright:      2010
Contact Email:  mailto:willie@...



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Follow The Experts Who Do What They Teach
Copyright (c) 2010 Willie Crawford
Willie Crawford Incorporated
http://WillieCrawford.com/ezine.html



As I'm sure that you realize, not all online marketing experts
are the same. Some are only interested in your money, and they
know that the quickest and easiest way to get it is to sell you
"the dream."

Many so-called experts have never done what they teach. They come
online, survey the landscape, and decide that teaching is easier
than doing. So they hire a ghost writer to write an ebook, or
worse, they write an ebook filled with their theories. Then they
roll this ebook out with lots of fanfare, selling it to
unsuspecting newbies.

Buyers of the above ebook, read maybe half way through it, spot
another shiny object, and are off to try what sounds like a
faster, easier way.

So how do you avoid falling into this and a dozen other traps?
There are two ways that I'll recommend.

1) Use tools such as the search engines to investigate the
marketer or company before spending a penny with them. The
internet is very inter-connected AND transparent. It's nearly
impossible to have a serious online presence and not be very
visible in the search engines. For example, if you were to
"google" my name, you would find over 2 million returns, and
most of them would be me!

If I googled someone, or a company’s name, and couldn't find it,
I'd definitely ask why. I'd also probably start running in the
opposite direction as fast as possible, with one hand on my
wallet.

2) Follow the experts who actually do what they teach. If you
can't see that they do what they teach, there is a good chance
that they don't, and the reason may be that they are not sure
that it will work. As you look to see that they are actually
doing what they teach, also put it through the common sense test.

As an example, many of my friends and mentors teach that your
business cannot grow beyond a certain point with you trying to do
everything in your business. When you first read that, you may
ask yourself if this is just a sales ploy. So you observe top
online marketers and notice that they have copywriters,
programmers, operation managers, affiliate managers, webmasters,
graphic artists, ghost writers, email managers, virtual
assistants, etc., working for them.

Then you shift to the offline world and notice that in the most
successful restaurants, the owner is not in the back washing
dishes, cooking, or supervising waiters. He is not on the cash
register or waiting on tables. Instead he may be wandering the
floor and "hob knobbing" with customers, making them feel
important. He may be just observing his business, looking for
areas that can be improved and places where employees may need
more training.

I'm sure that you're beginning to get my point now. You often
wonder if a marketer recommends that you do something because it
will make him a profit, or if he really believes what he is
recommending. Observing that he is actually doing it himself...
that he believes in what he teaches enough to use it in his
business, is very powerful.

As a personal example, I preach that you should outsource as much
as possible, and focus on growing and managing your business. I
know how to do many of the day-to-day tasks of running an online
enterprise. After 14 years I've tried doing many of them, and
become very good at some of them. However, I personally outsource
most jobs related to graphics, copywriting, webmastering,
programming, building mini-nets, keyword research, and customer
service.

I have full-time people working exclusively for me, who handle
most of these tasks. It took a while, but I finally realized that
these people don't cost me money, they make me money.

I do what my good friend Maria Gudelis calls engaging in talent
arbitrage.

Maria has a very in-depth, yet inexpensive, course on being an
offline consultant. I've gone completely through that course a
dozen times, and have it memorized, AND do what she teaches. One
of the things that she teaches is that you land offline
consulting clients, and define what they need, etc., but that you
don't do most of the work. You pass it off to outsourced talent
as soon as possible, but you pocket most of the fees collected at
the same time. I follow Maria because I can see that she does
what she teaches.

By the way, I encourage you to check out Maria's course in being
an offline consultant. You'll find it at: http://timic.org/Maria

I mentioned earlier that you should check out the person that
you're following. Another way that I do that is by looking at
whether or not what they teach agrees with what other verified
experts teach. One of my favorite experts is Dan Kennedy, and
Maria's teachings totally agree with what Dan teaches as far as
how to leverage your business, and which segment of the market
you should go after. Incidentally, you should go after segments
of the market that HAVE money and are willing to spend it on you
and your products or services.

I'll wrap up this article, but share more of my thoughts and
observations soon. In the meantime, develop the habit of really
noticing whether your favorite guru actually does what he
teaches. That could make a huge difference in your bottom line.




---------------------------------------------------------------------
Willie Crawford is founder of The Internet Marketing Inner
Circle, a membership site where some of the world's sharpest
marketing minds gather to network, brainstorm, and jointly
grow their businesses.  Join The Internet Marketing Inner
Circle today for $1. Complete details at: http://timic.org/


--- END ARTICLE ---

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.....................................

*** Digital Reprint Rights ***

* If you publish this article in a website/forum/blog,
   You Must Set All URL's or Mailto Addresses in the body
   of the article AND in the Author's Resource Box as
   Hyperlinks (clickable links).

* Links must remain in the form that we published them.
   Clean links should point to the Author's links without
   redirects having been inserted into the copy.

* You are not allowed to Change or Delete any Words or
   Links in the Article or Resource Box. Paragraph breaks
   must be retained with articles. You can change where
   the paragraph breaks fall, but you cannot eliminate all
   paragraph breaks as some have chosen to do.

* Email Distribution of this article Must be done through
   Opt-in Email Only. No Unsolicited Commercial Email.


* You Are Allowed to format the layout of the article for
   proper display of the article in your website or in your
   ezine, so long as you can maintain the author's interests
   within the article.

* You may not use sentences from this article as an input
   for any software that steals sentences from others in
   order to build an article with software. The copyright on
   this article applies to the "WHOLE" article.


*** Author Notification ***

   We ask that you notify the author of publication of his
   or her work. Willie Crawford can be reached at:
   willie@...


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   for Print Permission at:
   mailto:willie@...



.....................................

If you need help converting this text article for proper
hyperlinked placement in your webpage, please use this
free tool:  http://thephantomwriters.com/link-builder.pl

Would you like to learn how to improve the performance of your
article marketing campaigns? Download our F.R.E.E. 108-page
Article Marketing Ebook at:
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#5696 From: Jennifer Robinson <submissions@...>
Date: Tue Nov 2, 2010 4:30 pm
Subject: How MrBean Led the Computer Industry
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How MrBean Led the Computer Industry

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1955 seemed like any other year to most people, but
unbeknown to the world '55 was to prove the arrival of the
geeks. Steve Jobs, Bill Gates, Tim Berners-Lee and Eric
Schmidt were all born in 1955.


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How MrBean Led the Computer Industry
Copyright (c) 2010 Jennifer Robinson
Online Connect UK
http://www.onlineconnect.co.uk/



1955 seemed like any other year to most people, but unbeknown to
the world '55 was to prove the arrival of the geeks. Steve Jobs,
Bill Gates, Tim Berners-Lee and Eric Schmidt were all born in
1955.

Brilliant author Malcolm Gladwell also noticed this occurrence of
the rise of computer genius in his book "Outliers" stating
"they were fortunate enough to be in the right place at the
right time and have the strength and presence of mind to seize
the opportunities." Was it really as simple as that? I continued
the search to find if there was something more significant and
profound that occurred that year

Predictions for the future in 1955 included one from Henry
Dreyfuss (a celebrity industrial designer) that future
telephone's would have miniature television tubes, perhaps
predicting iPhone, but he also said Mail would be dispatched
across the country by guided rockets - which is too much of a
stretch to say he predicted email.

In Chinese Astrology it was the year of the WOOD SHEEP who's
characteristics include Smart. Artistic, Kind, Happy, Reserved,
Insecure, Dependent (hardly the description of these guys).
McDonalds opened their first restaurant in 1955 a company that
pioneered corporate globalization. Still I couldn't quite see
these fellow's devouring a happy meal.

None of these events seemed to prepare the world for the
forthcoming invasion of the nerds so I looked to music. The best
selling US single of the year was Cherry Pink and Apple Blossom
White by Perez Prad. A reference to Apple there maybe ? But the
evidence was thin.

I delved into literature "The Return Of The King" by Tolkien
was published that year, could that be the catalyst for their
success ? If so who was the King ? On Tv the top show was the
$64,000 Question. Nothing seemed to fit maybe Gladwell was right
again.

I turned to science 1955 was the year we said goodbye to two of
finest minds of the 20th century Albert Einstein and Alexander
Fleming. Did this hold any significance? In Computer science the
ENIAC was shut down.

In Astronomy on the 20th of June 1955 there was a total eclipse .
My mind raced was the eclipse the same day as the summer
solstice, was this some Pagan, Sumerian, Mayan or Egyptian symbol
preparing the world of the coming of the geeks. But no another
dead end as the solstice is on the 21st of June.

Turning for answers as so many do to Religion, 1955 I found that
Margaret Knight stunned Britain by suggesting morality without
religion. The dead sea scrolls continued to be discovered in 1955
and both Messianic Rule scroll and the War Scroll were published.
Again nothing quite seemed to click.

Maybe the answer comes from beyond this world, Dr. P. S. V. Setty
said in January 1955 "reports have come from all over the world
of strange objects being sighted in the sky which are generally
known as Flying Saucers". Interesting but hardly Roswell, I
concluded that the reality distortion field and parking in a
disabled space did not prove extra-terrestrial involvement.

Finally having exhausted all possibilities I was ready to concede
that Malcolm Gladwell was right. There was no sign that the geeks
were coming or significance of the year. Then I sat down and
switched on the television. An old episode of Mr Bean came
on.....

Something sparked in my mind. That's it. I jumped up and
searched wikipedia. 1955 was indeed the year of the geeks. Rowan
Atkinson who plays the much loved Mr Bean was the key. Before
Eric Schmidt, Before Bill Gates, Berners-Lee and Jobs came you
guessed it......Mr Bean. Rowan Atkinson was the first born geek
of 1955.

When Apple did a parody of Microsoft in a commercial who did they
use - Mr Bean and what's more he danced to Mr Bombastic proving
he is the king of the geeks. There was a sign of the rise of the
geeks and that sign was Mr Bean. And if Tolkien had predicted the
"Return of the King", he surely would be the first born geek -
who was not Steve Jobs but Mr Bean. Take that Mr Gladwell.

January 6 1955 - Rowan Atkinson - Mr Bean himself was born at the
beginning of '55 heralding the start of a Geek Power and the
spiritual leader and returning king...

February 24 1955 - Steve Jobs the co-founder of Apple, the guy
who gave us Toy Story, PIXAR, iMac, iPod, iTunes, iTouch, iPad,
iPhone and rumored to soon be purchasing iHop.....

April 27 1955 - Eric Schmidt the CEO of the worlds biggest media
company and search engine Google and also a former board member
of Apple, until Android sort of got in the way...

June 8 1955 - Tim Berners-Lee the founder of the world wide web.
Whilst at CERN Berners-Lee presumably between creating a particle
accelerator and talking to researchers for Dan Brown books found
some time to create the www.

October 28 1955 - Bill Gates the founder of Microsoft that
eventually got so bored of the computer industry he has now
decided to rid the world of mosquitoes instead.

Footnotes: Bill Joy of Sun Microsystems was born in 1954,
co-wrote Java and has been bravely outspoken about the dangers of
technology. The great Winston Churchill resigned as Prime
Minister of Britain in 1955 and was once quoted as saying
"History will be kind to me for I intend to write it".




---------------------------------------------------------------------
Jennifer Robinson writes for OnlineConnect.co.uk an office
equipment and document management system provider that
specialises in the sale and rental of photocopier machines.
Visit their website http://www.onlineconnect.co.uk/


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#5697 From: Judy Murdoch <submissions@...>
Date: Tue Nov 2, 2010 4:45 pm
Subject: Is This Such A Thing As An Info Product in a Day?
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Is This Such A Thing As An Info Product in a Day?

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There are lots of books and programs promising you that you
can "create a product in a day." You can create a product
that you can sell to customers in the time it takes to, say,
get your car washed, go to the post office, get through your
email, and fix dinner. How totally cool would that be?


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Distribution Date and Time: 2010-11-02 11:45:00

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Is This Such A Thing As An Info Product in a Day?
Copyright (c) 2010 Judy Murdoch
Highly Contagious Marketing
http://www.judymurdoch.com/workbook.htm



======================================
  Introduction: Saga of the Sea Monkeys
  ======================================

When I was about 10-years old, I really wanted a cat. My mom,
however, was opposed to this idea. In her opinion cats (and dogs)
were bringers of dirt and chaos into a home she tried so hard to
keep clean and orderly.

The exception to my mom's rule were things like goldfish and
turtles because they were small and were not going to wander
through the house, get into the garbage, or scratch the
furniture.

But, let's face it, goldfish and turtles are boring and the ones
I bought at the dime store had an unfortunate tendency to die
within the week.

So I was delighted when I saw an ad for Sea Monkeys on the back
of comic book.

Maybe you remember Sea Monkeys from your own childhood. Maybe you
don't have a clue what I'm talking about.

Sea Monkeys were introduced in the 1960's by Harold Von Braunhut
(who also marketed X-Ray Specs). The ads were brilliant: a
well-known comic illustrator portrayed sea monkeys as cute,
human-looking sea creatures. One illustration showed a Sea Monkey
family with a mom, dad, and two kids. The mom even had a bow in
her hair.

For a ten-year old who wanting a cool pet, Sea Monkeys seemed
like the perfect solution. Sea Monkeys could be kept in a fish
tank so they wouldn't disrupt the household AND according the
ad, you could train Sea Monkeys to do cool tricks.

So I put two-dollars in an envelope and anxiously awaited the
arrival of my awesome new friends.

When the package arrived, I immediately got to work setting up
the little Sea Monkey habitat and opened the packet of Sea Monkey
"eggs."

Then I waited for my Sea Monkeys to hatch so I could play with my
Sea Monkey family.

After waiting the prescribed time I check the Sea Monkey habitat,
but I couldn't see anything. I re-read the instructions which
told me Sea Monkeys are actually quite small and putting the
habitat near a good light source would make them easier to see.

And there they were, my Sea Monkeys, tiny, nearly transparent,
and insect-like. I didn't get a rockin' family to play with. I
got plankton.

Now I'm not bashing Sea Monkeys which are currently marketed by
Transcience Corp. Most kids, including me, knew at some level
that those comic book ads sounded a little "too good to be
true."

Which brings me to the subject of this article.

======================================
  "Instant Product" - Really!?
  ======================================

There are lots of books and programs promising you that you can
"create a product in a day."

If you are a busy, busy business owner, this sounds fantastic.
Imagine, you don't need to buy fancy software or special
equipment. You can create a product that you can sell to
customers in the time it takes to, say, get your car washed, go
to the post office, get through your email, and fix dinner.

How totally cool would that be?

======================================
  The Reality: Kind of
  ======================================

I work a lot with small business owners who want to create
information products. Specifically information products that
customers will love because those products are relevant, easy to
use, and get results.

Is it really possible to create a substantive, useful information
product in a few hours?

The answer is, yes, but it's important to keep in mind that a
product you create in a few hours is likely the result of months
even years of training and experience.

======================================
  True Story: How I Created a Product in a Day!
  ======================================

For example, a couple weeks ago a client was having trouble
writing a sales page for a new service she was offering.

She just couldn't figure out what information should go in what
part of her offer. Did she need to include some sort of marketing
copy? Where should details like class time and dates go? Should
she include a money-back guarantee, etc.

It seemed to me that a "map" of a sales page might help. So I
created a screen shot of a sales page I had worked on and added
labels and call outs which explained each section of the offer.

It took a few hours to put the sales page map together and then
it was ready to go.

======================================
  BUT ...
  ======================================

The reason I was able to put together the sales page map so
quickly is because I've been creating sales pages for years and
teaching business owners how to do sales pages for years.

Over time I've developed a perspective around what works and
what doesn't work.

All of this time, experience, and care went into the product I
created.

If I had created a product but

  * didn't know what I was talking about or

  * just parroted information I'd learned from a book or a course
without adding my own perspective and voice

  * did the equivalent of a "data dump" in which I simply wrote
down what I knew as a disorganized, jargon-filled mish mosh.

I might have a product but it wouldn't be a product that my
customers would see as valuable. And if they don't get value
chances are pretty good that:

  * They won't be coming back to buy more from me

  * They aren't going to tell their friends and colleagues to buy
from me

  * They may even have some not-so-nice things to say about me
which they will share with their hundreds perhaps thousands of
friends on Facebook and Twitter

======================================
  Bottom Line
  ======================================

You probably can create a quality information product in an hour
but the "one hour" is misleading because:

  * the product is based on years of experience in the field;
knowing what works and what doesn't, personal analysis and
thought, and learning

  * the product is also likely the result of collaboration - from
beta testers, from peer input, and from ??

  * the product is going to be tweaked and refined before it's in
a space to really stand on it's own and make money

Otherwise, your one hour product is probably info crap and you
can expect people to pay what they usually pay for
crap...nuthin'.






---------------------------------------------------------------------
Judy Murdoch helps small business owners create low-cost,
effective marketing campaigns using word-of-mouth referrals,
guerrilla marketing activities, and selected strategic alliances.
To download a free copy of the workbook, "Where Does it Hurt?
Marketing Solutions to the problems that Drive Your Customers
Crazy!" go to http://www.judymurdoch.com/workbook.htm
You can contact Judy at 303-475-2015 or judy@...


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#5698 From: Norm Howe <submissions@...>
Date: Tue Nov 2, 2010 5:15 pm
Subject: How to Evaluate the Quality of a Dietary Supplement
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How to Evaluate the Quality of a Dietary Supplement

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So, you've found a Dietary Supplement that exactly fits
your special need. The information on the supplier's
website appears to be consistent with everything that
you've read and heard, and now you're ready to buy. But
there are questions on your mind. "What is the quality of
this product that I'm buying?" you ask. "Can I really
trust this supplier?"


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How to Evaluate the Quality of a Dietary Supplement
Copyright (c) 2010 Norm Howe
Validation and Compliance Institute
http://www.vcillc.com



So, you've found a Dietary Supplement that exactly fits your
special need. The information on the supplier's website appears
to be consistent with everything that you've read and heard, and
now you're ready to buy.

But there are questions on your mind. "What is the quality of
this product that I'm buying?" you ask. "Can I really trust
this supplier?"

With the globalization of the Dietary Supplement market, these
are valid questions. When you look at the retailer's website, or
even the label on the bottle, you can't tell anything about the
product. You can't tell who actually made it. You can't tell
where it was made. And you can't tell whether the product is a
quality product, or not.

What's a consumer to do? I can give you a few answers, but you
don't have an easy task ahead of you. Here's why.

First you need to understand the structure of the Dietary
Supplement industry. Hold on because this is a little
complicated.

There are many levels in the Dietary Supplement supply chain.
Some of the companies may function in more than one level in the
supply chain but most don't. They only do one part of the
process. For instance, the company that you buy your Dietary
Supplement from will usually be only a distributor. Here is a
list of those levels:

Dietary Ingredient Manufacturers. These are the companies that
manufacture the individual ingredients that you see listed on the
labels of the Dietary Supplements that you buy. Some examples
would be St. John's Wort, Echanacea, or Glucosamine. These
products are sourced from all over the globe.

Dietary Supplement Manufacturers. These companies mix Dietary
Ingredients together.

Tabletters and encapsulators. These companies convert the mixed
Dietary Supplement into tablets or capsules.

Packagers. These companies package the tablets, capsules,
powders, or liquid Dietary Supplements and apply labels.

Distributors. These are the companies that actually market the
finished Dietary Supplement to consumers.

Herein lies your first big problem. The companies that perform
these functions are not visible to you. The retailer that you buy
your Dietary Supplement from may perform one or more of these
functions. However, the chances are that your retailer does not
do all of it. In fact there's a good chance that your retailer
is only a distributor and contracts out ALL of the manufacturing
operations.

Any Dietary Supplement that is offered for sale in the United
States must comply with regulations of the US Food and Drug
Administration (FDA). The Dietary Supplements that we buy are the
safest in the world.

The FDA has enacted new regulations to improve the quality of
Dietary Supplement manufacturing and FDA inspects all of the
levels in the supply chain. However, those new regulations have
only recently gone into effect and FDA has not inspected all the
suppliers under the new regulations.

FDA does not give companies a certification, nor do they approve
them after they have been inspected. So there is no stamp of
approval from FDA that you could find on your retailer's website
or in their literature that would define them as "FDA
approved".

On the other hand, if FDA inspects a facility and finds problems,
it can issue a Warning Letter. The Warning Letter will be
published on FDA's website, www.fda.gov. The link is visible on
the lower right side of the home page. If you want to investigate
a company, go to the Warning Letter page and search for the
company.

Unfortunately the retailer is unlikely to be the manufacturer of
the dietary supplement. But if you find that your supplier has a
recent Warning Letter, find someone else to buy your dietary
supplements from.

There are non-governmental organizations that inspect and certify
Dietary Supplement manufacturers. These organizations will then
allow the Dietary Supplement manufacturer to display their
certificate or logo. The certificate will usually say something
like "GMP Certified". GMP stands for Good Manufacturing
Practices. These organizations inspect Dietary Supplement
manufacturers to make sure that they follow Good Manufacturing
Practices and to ensure that the manufacturer has GMP training
(http://vcillc.com/compliance_services.html) in place for all
of their employees.

The bottom line is that if you want an extra measure of safety
when you look for a Dietary Supplement supplier, look for a GMP
certification logo on the website or on the label of the product
you buy. But don't stop there. Go to the website of the
certifying organization and check to make sure that the Dietary
Supplement supplier is listed as a certified company.




---------------------------------------------------------------------
Norm Howe, Senior Partner at Validation and Compliance Institute,
consultants for the pharmaceutical and medical device industries.
He got his BS at UC, Berkeley, and a Ph.D. in chemistry at UCLA.
He has held many management positions in FDA regulated industries,
most at BASF. http://www.vcillc.com/


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   You Must Set All URL's or Mailto Addresses in the body
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   Clean links should point to the Author's links without
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   Links in the Article or Resource Box. Paragraph breaks
   must be retained with articles. You can change where
   the paragraph breaks fall, but you cannot eliminate all
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* Email Distribution of this article Must be done through
   Opt-in Email Only. No Unsolicited Commercial Email.


* You Are Allowed to format the layout of the article for
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   We ask that you notify the author of publication of his
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#5699 From: Bob Fischer <submissions@...>
Date: Tue Nov 2, 2010 5:30 pm
Subject: Understanding the Roles of Respite Caregivers for Seniors
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Article Title:
Understanding the Roles of Respite Caregivers for Seniors

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Caregivers for seniors are typically paid providers but they
may also be volunteers from a government or nonprofit
organization. Where care is being provided in the home there
is often a mix of formal and informal care provided. And the
trend is towards using more formal care since, unlike the
past, more informal respite caregivers are employed. Read
on.


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Understanding the Roles of Respite Caregivers for Seniors
Copyright (c) 2010 Bob Fischer
Community Care HHS
http://www.communitycarehhs.com/



Caregivers for seniors are typically paid providers but they may
also be volunteers from a government or nonprofit organization.
Where care is being provided in the home there is often a mix of
formal and informal care provided.

And the trend is towards using more formal care since, unlike the
past, more informal respite caregivers are employed. They choose
to remain employed but must juggle limited time between
caregiving and maintaining a household and a job. These added
responsibilities often make it necessary to hire non-medical home
care aides to provide supervision and help when the primary
caregiver cannot be present.

Or as adult day services become more common, caregivers may pay
for this form of formal caregiving to get rest or to allow for
maintaining some employment. When care is no longer possible in
the home, then formal caregivers come into play on a full-time
basis.

This may be in the form of a congregate living arrangement,
assisted living, home nursing agency, a continuing care
retirement community or a nursing home. It is at this point that
long term care can have a significant impact on the finances of
the care recipient and a healthy spouse living at home.

Care facilities are quite expensive and the cost for maintaining
a spouse in such a living arrangement may rob a healthy spouse at
home of an adequate standard of living. It's quite possible the
healthy spouse may end up with food stamps and subsidized housing
where, before the need for a care facility, this may not have
been the case.

Or it is more often the case that the couple recognizes this
dilemma of splitting living arrangements in two locations and an
attempt will be made to keep the spouse needing care at home as
long as possible.

This may help with the finances but often results in destroying
the physical and emotional health of the caregiver by creating a
situation where the caregiver has difficulty coping with the
responsibilities and physical demands. Another reality of
providing informal care services in the home is the increasing
need for physical and emotional support that often goes
unrecognized until too late.

As care needs increase, both in the number of hours required and
in the number or intensity of activities requiring help, there is
a greater need for the services of formal caregivers.

Unfortunately, many informal caregivers become so focused on
their task they don't realize they are getting in over their
heads and they have reached the point where some or complete
formal caregiving is necessary. Or the informal caregiver may
recognize the need for paid, professional help but does not know
where to get the money to pay for it.

Other members of the family should be aware of this burden and be
prepared to step in and help their loved one who is providing
care recognize the possibility of becoming overloaded.

It is also the job of a care manager or a financial adviser or an
attorney to recognize this need with the client caregiver and
provide the necessary counsel to protect the caregiver from
overload. The advisor can also likely find a source for paying
for formal care that the caregiver may not be aware of.

An overloaded caregiver is likely to develop depression and/or
physical ailments and could end up needing long term care as
well. The consequences of not being able to cope with the burden
of caregiving might even result in an early death for the
caregiver.




---------------------------------------------------------------------
Bob Fischer serves as a resource for respite caregivers and
gives insights into ethical home nursing agency services.
Learn more at: http://www.communitycarehhs.com/


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#5700 From: Keith Kravitz <submissions@...>
Date: Tue Nov 2, 2010 5:45 pm
Subject: South Rim or West Rim? How to Pick a Grand Canyon Helicopter Tour
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South Rim or West Rim? How to Pick a Grand Canyon Helicopter Tour

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If you are planning a trip to the Grand Canyon, especially
from Las Vegas, you will need to choose which rim to visit.
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Distribution Date and Time: 2010-11-02 12:45:00

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South Rim or West Rim? How to Pick a Grand Canyon Helicopter Tour
Copyright (c) 2010 Keith Kravitz
Grand Canyon Helicopter Tour Reviews
http://www.GrandCanyonHelicopterTourReviews.com/



You've made the decision to book a helicopter tour to the Grand
Canyon. Excellent choice. Flying the Canyon is an experience you
will never forget. The next step is picking which Rim to visit.
You can do this by understanding your budget, time constraints,
and tour needs.

More than a million acres of land comprise Grand Canyon National
Park. Helicopters are authorized to tour only the West, South,
and North Rims. And only in certain flight zones. Depending on
the package and Rim you choose, you will be able to access parts
of the Canyon in ways that take non-flyers hours and even days to
reach.

The West Rim

The West Rim is about 145 miles west of Las Vegas in Hualapai
Indian territory. The flight to this part of the Canyon is 45
minutes. It's only in the West Rim that you can book a tour that
will take you to the bottom of the Canyon, whereupon you deplane,
explore the chasm's floor, marvel at the Colorado River, and
toast your adventure with Champagne.

The West Rim is loaded with additional activities. The most
popular is the Grand Canyon Skywalk, a glass bridge that forms a
see-through "horseshoe" over the Canyon (no cameras allowed at
this time). Other side-trips include horseback riding, Colorado
River rafting, Hummer off-road trips, ATV trail rides, Kayaking
and more.

The South Rim

The South Rim is about 250 miles from Las Vegas. There are no
direct helicopter flights to the Rim. To get to Grand Canyon
Airport, where all helicopter trips originate, you will need to
take a tour bus, rent a car, or book a small aircraft. One-way
drive time is five hours; flight by plane is 45 minutes. At the
rim, you'll board a helicopter at one of three heliports (the
main operators are Papillon, Maverick, and Grand Canyon),
take-off, and be over the Canyon in 5 minutes.

Helicopters are NOT allowed to land at the bottom of the South
Rim. You will, however, fly through the Dragoon Corridor (the
deepest part of the Canyon), as well as see Temple Butte, the
Zuni Corridor, the North Rim, the Painted Desert, and the
spectacular Kaibab Forest. The return trip is equally enjoyable,
as you approach the South Rim and get a bird's eye view of Grand
Canyon Village.

Time, Budget, Tour Needs

Las Vegas - West Rim

This is the best option if you have limited time and need a quick
daytrip. Further, it has the most additional adventure options.
The Rim is a very popular trip - shop for best prices. Booking
online will save you up to 40 percent. Total round-trip time is
four hours, with hotel pick up and drop off. Total trip time
without side-trip add-ons is four hours. Optional is driving 2.5
hours to the West Rim and starting tour there. Basic packages
start between $235 and $335.

Las Vegas - South Rim

The South Rim is where the most famous pictures and images of the
Canyon are shot. Round-trip time (bus-helicopter) is 15 hours,
and includes hotel pick up and drop off. Lunch is included.
Flight time is around 40 minutes. Depending on the operator, you
will get up to 3 hours to explore Grand Canyon village and
environs. Book a plane-helicopter tour and you your total trip
time is 6 hours. Costs are affordable: Bus-helicopter ranges from
$225 to $300. Plane-helicopter packages are around $450 per
person.

Conclusion

Grand Canyon Helicopter tours offer you one-of-a-kind views of
the Canyon. The Park is gigantic, but taking this type of tour is
one of the few ways to understand its immensity. This can be
achieved by flying the West Rim or South Rim. All you need to do
now is determine your budget and time constraints and off you go.






---------------------------------------------------------------------
Keith Kravitz is a travel writer specializing in the
Grand Canyon. His site lists his top three tour operators
based on cost, safety, and value. Learn more at:
http://www.GrandCanyonHelicopterTourReviews.com/


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.....................................

*** Digital Reprint Rights ***

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http://www.GrandCanyonHelicopterTourReviews.com/



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#5701 From: Patricia G. McKinney-Lins <submissions@...>
Date: Tue Nov 2, 2010 5:00 pm
Subject: Bunratty Castle in Ireland
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Bunratty Castle in Ireland

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Bunratty Castle is conveniently located near Shannon Airport
in Ireland. You will want to stop for a tour on your way in
or out of the country. Enjoy a medieval banquet with food,
drink and song and be transported back to the 1500s!


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Bunratty Castle in Ireland
Copyright (c) 2010 Patricia G. McKinney-Lins, All Rights Reserved
PML Unlimited, Inc.
http://www.majestic-castles-in-ireland.com/



Irish Castles are structures from ancient history, when armies
with bow and arrow fought for power. But one historic Irish
castle is located just minutes from the modern convenience of
Shannon Airport. Bunratty Castle is easily accessible from
Shannon, and makes a great starting or ending point for your
Irish Castle tour.

Bunratty Castle is one of the most popular tourist attractions in
Ireland, and not just because it is well located. While the
airport can transport you to another country, Bunratty Castle can
transport you back in time. Singers, dancers and period musicians
roam the castle. Food and drink are served and it often feels
like a medieval banquet. Many of the group tours to Ireland
include this experience for their travelers.

The old school revelry spreads onto the castle grounds as well.
Bunratty Folk Park is next to the castle, and is a 26-acre
replica of a nineteenth century Irish town. The village includes
traditional Irish cottages, shops, traveler wagons, a post
office, grocery and pub. Characters in costume demonstrate the
old skills of butter-making, wall building, farming and
bread-baking. "Irish Nights" are held in the Folk Park Corn
Barn. Singers, dancers and musicians add Irish traditions to the
celebration.

As usual in Ireland, a great pub is just across the road. Durty
Nelly's Restaurant and Pub is a great place for dinner and a
drink. The pub offers a casual lower level as well as an upper
area with a more formal setting. If it's not raining, you can
enjoy the weather from the outdoor patio. You will find fellow
travelers every night of the week here. I like to make it my last
stop the night before flying home. I've enjoyed a casual meal
outside with my children as well as a quiet dinner upstairs. The
food is delicious and the service is excellent.

Across from Durty Nellie's is Blarney Woollen Mills, a good
place to pick up souvenirs if you need some before heading to the
airport. I've had my items shipped home to save the
inconvenience of carrying them home. There is also another gift
shop and a gas station near Bunratty Castle for all of your last
minute essentials.

The Castle itself presided over much of Ireland's history. It is
the fourth castle on the present location, once an island off the
north bank of the River Shannon. Vikings once had a trading camp
there and the Normans built the first defensive structure on the
site.

The first stone Bunratty Castle was built by Thomas De Clare.
Bunratty developed into a town of one thousand people during the
period.

In 1318, the Irish and Normans clashed in the village and the
Castle and the town itself were destroyed. Richard De Clare, son
of Thomas, was killed in the battle.

Bunratty Castle was restored by the King of England, but was
again destroyed, this time by the Irish Chieftains of Thomond.
The Chieftains were ruled by the O'Brien Clan and the
MacConmaras. The castle was later rebuilt by Sir Thomas Rokeby,
but was attacked by the Irish once again.

The existing Castle was built in the 15th Century by Sioda
MacConmara and was later owned by the O'Brien Clan, the High
Kings of Munster. The O'Briens, who lived in luxury at the
Castle, were later named Earls after pledging allegiance to the
King of England. They ruled the region until the troops of
Cromwell forced their surrender of the castle. The O'Briens
abandoned the castle but later built the beautiful Dromoland
Castle.

Bunratty Castle was later granted to various Plantation families.
The last of the families left in 1804 and the castle fell into
disrepair. It was restored in the 1950's by Lord Gort, the
Office of Public Works, the Irish Tourist Board and Shannon
Development. The castle is furnished to replicate the time of the
fourth Earl, approximately 1580.

The main area of the large tower house has three floors over the
dungeons. The first floor has a murderhole over the door, a
spiral stairway and narrow windows.

Murderholes are located above the entry doors of castles. They
were used as a method of defending the castle during attack.
Castle residents would throw boiling oil or water on the
intruders to delay attack.

Modern-day visitors need not worry about the murderholes; the
castle welcomes all now. All you need to worry about is having
too much fun and missing your flight!



Copyright, Patricia McKinney-Lins. All rights reserved.




---------------------------------------------------------------------
Written by: Patricia G. McKinney-Lins.
Take the worry out of booking your own special trip
to the Emerald Isle. Go to the author's website at
http://www.majestic-castles-in-ireland.com/
for free travel advice and recommendations.
Sign up for your free newsletter at
http://www.majestic-castles-in-ireland.com/ezine
and get great travel tips for your next escape to
Ireland!


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   mailto:marketing@...



.....................................

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#5702 From: Marty Bradfield <submissions@...>
Date: Thu Nov 4, 2010 3:00 pm
Subject: Marketing Tip: Success Relies Upon The Relationships You Create
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Marketing Tip: Success Relies Upon The Relationships You Create

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There is one factor above all others that will determine
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relationships with other people...


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Distribution Date and Time: 2010-11-04 10:00:00

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Marketing Tip: Success Relies Upon The Relationships You Create
Copyright (c) 2010 Marty Bradfield
Multiple Traffic Streams Report
http://thephantomwriters.com/ebooks/multiple-traffic-streams.html



There is one factor above all others that will determine your
ability to be successful on the Internet... That's one factor is
your ability to create, develop, and maintain good relationships
with other people...

Not A People Person?

Don't worry if you are not a people person... There are a wide
variety of moneymaking opportunities available to the person who
seeks to make money online...

If you are not a people person, you can get by with selling
products and driving traffic to your website through a variety of
resources, primarily paid traffic and organic search rankings...

It should go without saying that if you are not a people person,
you probably should avoid offering services to other people...
And if you do not know it already, it should be said that if you
are not a people person, then you should probably avoid getting
involved in MLM or network marketing...

To Be Fair...

My wife reliably tells me that one of these days, I am going to
get myself in trouble, because I do have a tendency to tell
people exactly the way things are...

Personally, I believe that it is much more fair to tell someone
the truth, rather than to tell them what they want to hear... I
believe that if I try to temper the truth, to make it more
palatable to the person hearing it, then I risk doing them more
harm than good...

If you are not a people person, then you should strive to avoid
any type of online business that could potentially require you to
communicate with other people...

You Can Overcome All Challenges... If You Set Your Mind To It...

To be honest, I did not start adulthood as a people person...
But, I had heard when I was a younger man that the people in this
world who make the most money are typically involved in some type
of sales...

I made the commitment to myself as a 20-something that I would
overcome my shyness and general aversion to meeting new people...

I am still somewhat shy and a room full of people that I do not
know... However, I have overcome my general fear of meeting new
people... It took me nearly 10 years of on-the-job,
person-to-person contact on a daily basis to help me overcome the
worst of my shyness...

I have discovered that I truly enjoy standing in front of a room
full of strangers, who have come to hear why have to say... My
wife tells me that she believes it is my ego needing to feel
appreciated...

I tell her when she says that, tongue-in-cheek, that if she would
appreciate me more at home, I would not have to get my
satisfaction from strangers...

Before the Internet, I had gained a certain level of comfort
speaking to strangers... When you are doing face-to-face sales in
a retail environment, you have to overcome your fears of
rejection and talking to strangers...

After nearly a decade of retail sales, I've made my mark on the
Internet... When I started my first online service, I shared my
phone number on my website... As a result, people would actually
call me on the phone to ask specific questions, prior to
purchase...

Through experience and repetition, I was able to attain a
confidence equal to my competence...

10 years ago, I would have been hard-pressed to do any event,
seminar, tele-seminar, webinar, recording, or interview for
anyone who asked me to do so... Yet, I have done all of the above
in the last five years...

Five years ago, I did my first tele-seminar in the online
marketplace... I had a lot of fun, and I had so much to share
that we exceeded the allotted time period for the presentation...

The Money Is In The Relationship

With experience, you will find confidence in what you say to
others...

The most important first step to finding success in an online
service business or the MLM and network marketing industries is
to be willing to talk to strangers and to actively work to build
a relationship with them...

If you are unwilling to create, develop and maintain good
relationships with other people, you will never get the
opportunity to develop a successful service or network marketing
business...

First comes the willingness to talk to other people, to develop
those relationships, and then with experience, your words will
resonate confidence -- the confidence that allows other people to
believe in you...

Eventually, you will discover as I have done that when other
people have confidence in you, your customer base will grow and
your income will grow along with it...

Measuring The Depth Of The Relationship

You may be surprised to hear someone tell you this, but the magic
of the relationship reaches well beyond the actual business
transactions... People, with whom you do business, want to know
you as a person and as an individual... They want to know who you
are and why they should like you...

When you remember personal conversations in the future, your
customer notices that you cared enough about them to remember
what they told you... When your customers or fellow marketers
realize that you care about them as a person, as an individual,
your relationship with them is strengthened...

Think about this...

Chances are that you go to the same barber shop month after month
after month... Chances are that you shop the same grocery store
every single month... Chances are that your children have been
going to the same school for a number of years...

So, what can you tell me about your barber? What can you tell me
about the people who work at your favorite grocery store? What
can you tell me about the personal lives of the people who teach
your children and care for them while they are Way from home?

Interestingly, you probably drew a blank as I asked you each of
the previous three questions...

Now, tell me about the personal life of your mother, your sister,
your brother, your best friend...

That is a much easier question to answer, isn't it?

What is the difference?

The difference is that you have an honest-to-goodness
relationship with your mother, sister, brother and your best
friend...

Unless you are a truly exceptional person, you probably don't
have an actual relationship with the person who cuts your hair...
You might know his or her name, and you might know whether he or
she is married and has children, but it is doubtful that you know
what he or she does for fun, what their goals and aspirations
are, or what their general outlook on life may be...

Where your mother, sister, brother, and your best friend are
concerned, you have a real relationship with them...

But, when you're talking about the people you know in your daily
life, most are truly nothing more than an acquaintance...

The Relationship Exists Beyond The Business At Hand

It is when you allow your customers and your fellow marketers a
glimpse into your personal life that you begin to develop that
relationship that will bring you together and keep you together
over months, years and decades...

In a service business, the relationship you develop with your
clients will enable you to stand above your competitors in a way
that your competitors will never match... When all other things
are equal, customers do not care who provides the service, so
long as the service gets done... However, when all other things
are equal AND the customer has a real relationship with the
service provider, there will never be a reason to shop around...
Even for a better price...

In the network marketing industry, relationships are just as
important... When all other things are equal, it will not matter
who an individual marketer works with... However, when there is a
relationship involved, people will go out of their way to protect
the relationship that has helped bring them success...

Life happens, and sometimes people will disappear for a time, but
old friends will never be forgotten... One day, the other person
will think of you and the relationship that you had with them,
and they will call you or e-mail you out of the blue to rekindle
the relationship that once made them strong...

Your friends, online and off-line, will always be your friends...

The relationships that you create, develop, and maintain will
continue to serve you well through thick and thin and generally
forever...

So I ask you this again... What is the difference between an
acquaintance and a friend?

A friend is someone whom you enjoy talking to, even if it has
nothing to do with business...






---------------------------------------------------------------------
Marty Bradfield teaches the Basics of online marketing and
Cutting Edge Techniques used by online marketers, to develop lead
generation systems for new businesses. He recommends the 80-page
report that outlines 35 Proven Traffic Generation Techniques used
by professional marketers to build their online businesses:
http://thephantomwriters.com/ebooks/multiple-traffic-streams.html


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#5703 From: Rathi Niyogi <submissions@...>
Date: Thu Nov 4, 2010 3:15 pm
Subject: Choosing Rainwear
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Article Title:
Choosing Rainwear

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Rainwear does more than simply keep out rain or snow, it
protects from wind, cold, and chemical splashes. Your choice
of rainwear depends on the expected weather, the expected
temperatures, your planned activities, and your budget.
Rainwear materials and designs greatly affect the
performance you can expect. There are three major types of
rainwear:


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===============================

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Distribution Date and Time: 2010-11-04 10:15:00

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Choosing Rainwear
Copyright (c) 2010 Rathi Niyogi
CriticalTool, Inc.
http://www.criticaltool.com/



Rainwear does more than simply keep out rain or snow, it protects
from wind, cold, and chemical splashes. Your choice of rainwear
depends on the expected weather, the expected temperatures, your
planned activities, and your budget. Rainwear materials and
designs greatly affect the performance you can expect. There are
three major types of rainwear:

  * Water-Resistant / Breathable

  * Waterproof / Breathable

  * Waterproof / Nonbreathable

Water-Resistant / Breathable

Water-resistant/breathable rainwear repels wind and light
precipitation while providing excellent breathability to keep you
cool when your body heats up. It relies on durable water
repellent (DWR) finishes applied by the manufacturer. It tends to
be lighter, less bulky, and less expensive than other rainwear.
It is generally not adequately weatherproof to protect you in
harsh conditions or during extended periods of rain. It is
appropriate for mild weather, light precipitation, and high
activity levels. It is not appropriate as industrial safety
equipment where protection from extreme weather or chemicals is
needed.

Waterproof / Breathable

Waterproof/breathable rainwear provides an excellent choice for a
wide range of weather conditions and activities. The combination
of breathability and moisture protection through DWR finishes
means that you can use a single piece of gear in both warm and
cold conditions. The exact performance that you realize from
waterproof/breathable rainwear depends on the fabrics used,
Gore-Tex being a well-known example, and your activity level.
Because water vapor (i.e., sweat) is able to escape through the
fabric, the rainwear provides the best combination of repelling
the elements while allowing you to stay comfortable as you work.
Waterproof/breathable garments are generally not appropriate
safety equipment for industrial applications.

Waterproof / Nonbreathable

Waterproof/nonbreathable rainwear provides impermeable protection
from the elements, wind, and chemical splashes; the greatest
range of applications from lightweight disposable protection to
durable protection designed for adverse conditions. Unlike
DWR-dependent rainwear, nonbreathable rainwear is most commonly
protected using PVC coatings that provide protection against
chemical spills, durability, and, in some cases, flame retardant
properties. Others are protected using neoprene to provide
chemical resistance not found in PVC and improved comfort.
Waterproof/nonbreathable rainwear offers cost-effective, durable
protection suitable to most industrial applications.

Features to Consider

  * Hoods: Hoods provide protection for the head and neck.
Permanently attached hoods offer the best protection against
leaks. Hoods that can be rolled up or folded away when not in use
are less bulky. Elastic cords with toggles that allow adjustment
of the hood around your face offer better comfort and visibility.
Some hoods may also have stiffened visors or brims that can be
shaped to fit. Detachable hoods also offer great protection
against the elements and provide the benefit that they can be
completely removed when not needed.

  * Pockets: Pockets allow essential gear to be carried and easy
to reach, including special pockets for identification or badges.
Pockets can also increase the weight of the shell. Pockets should
be easily accessible, easy to open and close, and well protected
against leaks.

  * Vents: Vents enhance the garment's ability to breath no
matter what type of fabric is used in its construction. Larger
vents provide improved airflow but increase the risk of leaks.
Common vents include underarm, side, and back vents. Cape
ventilated backs provide improved breathability and comfort.

  * Split Back / Inner Leg Snaps: Split backs and / or inner leg
snaps enable longer coats to be used similar to chaps, retaining
protection while providing increased mobility where needed.

  * Closures: Closures around the neck, ankles, and front of
raingear present a potential for leaking. Zippers should be
covered by storm flaps, fabric strips that protect against leaks.
Other alternatives include Velcro closures that create a
watertight seal around openings, inner sleeves with elastic
closures, and take up snaps.

  * Reflective Stripes: Reflective jackets and tape stripes
improve visibility and safety in low-light or dangerous
conditions.

Rainwear Care

Rainwear that is dependent on a DWR finish applied by the fabric
manufacturer should always be maintained according to the
manufacturer's instructions. Over time, the DWR finish will
begin to wear and the shell will begin "wetting out" in the
rain. This means that some of the rain is soaking into the
material, rather than beading up and rolling off. Wetting out
causes the shell to become heavier and reduces breathability.
When wetting out is observed, the DWR should be renewed according
to the manufacturer's instructions.

Rainwear made from materials such as neoprene can often be
repaired when leaking occurs. Always follow manufacturer's
recommendations for repair of small tears and seams.




---------------------------------------------------------------------
Rathi Niyogi is the CEO of CriticalTool, a national distributor
of (http://www.criticaltool.com/reflective-vests.html) safety
vests and other reflective apparel. If you thought this article
was helpful, information on the basics of Reflective Clothing
including Rainwear and ANSI standards can be found here
http://www.criticaltool.com/reflective-apparel.html


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.....................................

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#5704 From: Marcia Yudkin <submissions@...>
Date: Thu Nov 4, 2010 3:30 pm
Subject: Marketing for Introverts: Ignore the Shoulds and Blaze Your Own Trail
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Marketing for Introverts: Ignore the Shoulds and Blaze Your Own Trail

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If you're an introvert in business, should you force
yourself to market in a way that doesn't match who you are?
No! Find out why.


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Distribution Date and Time: 2010-11-04 10:30:00

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Marketing for Introverts: Ignore the Shoulds and Blaze Your Own Trail
Copyright (c) 2010 Marcia Yudkin
Creative Marketing Solutions
http://www.yudkin.com/



In a survey I conducted of more than 300 self-described
introverts, an astounding 95 percent said they sometimes or often
felt "That's just not me!" when reading experts' marketing
advice. To me, that shows marketing experts haven't been
sensitive to the issue of personality preferences when
recommending marketing tactics.

Start reading marketing advice online, and it doesn't take long
until you run up against recommendations that feel alien to those
who reserve self-disclosures for close friends and family
members, look down on name droppers and would never in a million
years disclose, let alone brag about, their earnings.

It's next to impossible to excel at something that you resist or
resent. And that explains why introverts often get into a
self-defeating spiral when it comes to marketing: It feels
foreign and you flub it. Or you feel inauthentic and your
hold-back comes across. Or you "forget" to take care of the
marketing tasks on your to-do list.

My approach is different. I believe we should rarely force
ourselves to do something that we strongly believe doesn't match
who we are.

This doesn't mean turning into a not-for-me sloth, of course. It
means starting from a recognition of what you do enjoy and how
you shine. Even the most withdrawn, asocial person has some
aspects of their personality that can become magnetic when
properly highlighted.

In addition, like me at one time, you may have a distorted
recognition of your capabilities and blossom as a marketer after
divesting yourself of societal stereotypes and reclaiming your
strengths.

For example, I grew up believing that only those who commanded
attention at the dinner table or in the classroom could excel at
public speaking, acting or performing. That was a thoroughly
mistaken and damaging belief. There are hundreds of well-known
contemporary and historical figures who misprove it, from Abraham
Lincoln and Calvin Coolidge in politics to Steve Martin and Meryl
Streep in acting to Garrison Keillor and Diane Sawyer in
broadcasting - all introverts and all successful in attaining and
keeping public attention.

As a coach, I regularly catch clients voicing "shoulds" or
"musts" that they've unthinkingly accepted, as well as
negative self-judgments that are at odds with objective facts.
After we give those ideas a critical look, clients feel freer to
choose marketing methods that they can fully commit themselves
to.

Are you ready for the success that follows self-acceptance? Are
you willing to blaze your unique trail?




---------------------------------------------------------------------
A bookworm as a child, Marcia Yudkin grew up to discover she
had a surprising talent for creative marketing.  She's the
author of more than a dozen books, including 6 Steps to Free
Publicity, now in its third edition, and Persuading People to
Buy.  She also mentors introverts so they discover their
uniquely powerful branding and most comfortable marketing
strategies. To learn more about the strengths and preferences
of introverts, download her free Marketing for Introverts
audio manifesto: http://www.yudkin.com/introverts.htm


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*** Digital Reprint Rights ***

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   You Must Set All URL's or Mailto Addresses in the body
   of the article AND in the Author's Resource Box as
   Hyperlinks (clickable links).

* Links must remain in the form that we published them.
   Clean links should point to the Author's links without
   redirects having been inserted into the copy.

* You are not allowed to Change or Delete any Words or
   Links in the Article or Resource Box. Paragraph breaks
   must be retained with articles. You can change where
   the paragraph breaks fall, but you cannot eliminate all
   paragraph breaks as some have chosen to do.

* Email Distribution of this article Must be done through
   Opt-in Email Only. No Unsolicited Commercial Email.


* You Are Allowed to format the layout of the article for
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   We ask that you notify the author of publication of his
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.....................................

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http://www.yudkin.com/



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#5705 From: Judy Murdoch <submissions@...>
Date: Thu Nov 4, 2010 3:45 pm
Subject: Blog Posts Versus Email - Which is Better for Marketing?
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Blog Posts Versus Email - Which is Better for Marketing?

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Up until fairly recently, when you wanted to keep in touch
with customers and prospects, you used email to send
periodic messages to people who opted-in to receive your
mailings. People are suggesting that with the rise of
blogging, that the death knell of email is upon us. This
article will consider the demise of opt-in email as the best
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Distribution Date and Time: 2010-11-04 10:45:00

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Blog Posts Versus Email - Which is Better for Marketing?
Copyright (c) 2010 Judy Murdoch
Highly Contagious Marketing
http://www.judymurdoch.com/workbook.htm



There's been an interesting discussion going on in a class I'm
co-facilitating about the best way to reach customers and
prospective customers:

  * Should you post your articles on a blog?

  * Should you email those articles to people who have subscribed
to your list?

  * Or something else?

========================================
  The Death of Opt-in Email?
  ========================================

Up until fairly recently, when you wanted to keep in touch with
customers and prospects, you used email to send periodic messages
to people who opted-in to receive your mailings.

For example, since 2005 I've been emailing my Contagious
Marketing Ezine on a monthly basis (more recently bi-monthly).

Over the past few years, blogging has generated a lot of
excitement as the best, coolest way to market your products and
services online and the word is that "email is history. "

Arguments in favor of Email's impending demise include:

  * Email is less and less successful when it comes to reaching
peoples' in-boxes.

People are so sick of spam, they're using aggressive settings to
get rid of anything that has the faintest whiff of being an
unwanted sales pitch.

More often your email is languishing in a Junk Mail folder ... or
even going straight to the Trash.

  * People are reluctant to share any personal information
including their email address.

You don't need to share any information when you are visiting a
blog to access free articles, services, and so on.

  * People don't have time to read articles. Blog posts are
shorter and better fit our limited attention spans.

  * Blogs and social media applications like Twitter and Facebook
allow people to interact. Email is only one way.

The "impending death of email" makes many small business owners
nervous: should they invest any time or effort into growing an
opt-in subscriber list? Or should they bag the idea of a
subscriber list and just work on their blogs?

========================================
  Opt-in Email: Not Dead Yet Baby
  ========================================

Although blogs and social media have opened up some very cool
ways of connecting businesses to a communities which include but
are not limited to their customers, I believe opt-in email still
has a place in your small business' marketing strategy.

  * An opt-in is a higher form of commitment.

When we give something, even something very small like our email
address and permission for someone to send us stuff on a regular
basis, we are making a small but significant commitment.

It is an action that tells the business owner that we are
interested in what they are offering.

  * Because of the implied commitment, an opt-in allows more
latitude for offering products and services you are selling.
People are a lot more sensitive about blogs posts and social
media that push sales pitches their way.

Personally, I have no problem reading an offer emailed to me if I
opted into the list. But if someone I follow on Twitter, for
instance, sends me a direct message asking me to "check out"
some program they're selling, I stop following them.

  * Opt-in email allows you to control who gets what and when.

Most opt-in email management services like Aweber, Constant
Contact, MailChimp, etc allow you to create different groups to
whom you can customize offers and information.

  * Some people just aren't open to getting information through
blogs. I'm horribly embarrassed to admit this publicly but I
rarely, if ever, read my RSS feeds. I use blogs quite a bit,
especially when I'm doing research and want to find out what
others have to say on a topic but as way to keep in touch with a
business, nope, I still prefer getting articles emailed to my
inbox.

My Recommendation: a Hybrid Solution Rather than dumping one or
the other, I use and recommend you consider using a "hybrid
solution which allows you to take advantage of both technologies
so that you can benefit from the unique benefits each offers.

Here's what I do which, so far, has worked for me and adds
minimal work:

1. I write my articles as blog posts directly within my blog.

2. Once my post is finished and edited, I copy and past the post
as a message in aweber. Aweber is the service I use to email my
articles to everyone subscribing to my Contagious Marketing
ezine.

3. I use the application, Ping.fm to send a new post to my
Facebook, Linked In and Twitter accounts which announces the new
article and provides a link for anyone wanting to read it.

And voila! People who prefer to get my article emailed to their
inbox get the article. People who prefer to subscribe to my blog
get the article via RSS feed and people who follow me on Twitter
or Facebook or LinkedIn get a link to the article post on my
blog.

It isn't a perfect system: I include offers to buy products and
services in my email articles. I don't currently sell much on my
blog.

And I'm still getting a sense of what kinds of offers work using
Twitter and Facebook.

But it allows me to reach people who prefer opt-in email and
people who prefer subscribing to blog posts and allows me to
benefit from including offers as well as encouraging the two-way
conversation that blogs facilitate.

========================================
  Bottom Line
  ========================================

If you're a small business owner trying to sort through how best
to communicate regularly with customers and other communities, I
encourage you to use both opt-in email AND blogging.

Both methods offer unique advantages and you can adapt a system
like mine which allows you to send your messages through both
without spending much extra time.






---------------------------------------------------------------------
Judy Murdoch helps small business owners create low-cost,
effective marketing campaigns using word-of-mouth referrals,
guerrilla marketing activities, and selected strategic alliances.
To download a free copy of the workbook, "Where Does it Hurt?
Marketing Solutions to the problems that Drive Your Customers
Crazy!" go to http://www.judymurdoch.com/workbook.htm
You can contact Judy at 303-475-2015 or judy@...


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#5706 From: Larry Tobin <submissions@...>
Date: Thu Nov 4, 2010 4:00 pm
Subject: Losing Weight - The Addiction of Comfort Food
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Article Title:
Losing Weight - The Addiction of Comfort Food

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Article Description:
Its very name is appealing - comfort food. What could be
more wonderful than a food that helps us feel better? Almost
everyone can name something that they eat when they're just
feeling sour or sad. Of course, we know that food can't be
the solution to our problems, especially the problem of
trying to lose weight and keep it off. So why do we find
ourselves trapped in the eat/feel better/feel worse/eat some
more cycle?


Additional Article Information:
===============================

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Distribution Date and Time: 2010-11-04 11:00:00

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Copyright:      2010
Contact Email:  mailto:larry.tobin@...



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Losing Weight - The Addiction of Comfort Food
Copyright (c) 2010 Larry Tobin
Habit Changer
http://www.HabitChanger.com/



Its very name is appealing - comfort food. What could be more
wonderful than a food that helps us feel better? Almost everyone
can name something that they eat when they're just feeling sour
or sad. Chinese take-out, chocolate cake, raspberry ice cream,
banana pancakes and many others make the list.

Of course, we know that food can't be the solution to our
problems, especially the problem of trying to lose weight and
keep it off. So why do we find ourselves trapped in the eat/feel
better/feel worse/eat some more cycle?

The Basics

The fact of the matter is that all food makes us feel good. Our
bodies are still stuck in the prehistoric period where food was
scarce, so we naturally desire to binge until we feel full. Our
bodies encourage this by making feeling full a pleasant feeling,
and being hungry as unpleasant as possible.

Human psychology takes this a bit further, because we've added
our emotions into the mix. In addition to our bodies' natural
tendencies to want to eat and feel satisfied, we have mental
needs as well. Notice that our workday is very closely married to
our eating schedule: We have all the stresses of work lasting all
day long, and what do we do when we get breaks? We have lunch, or
when we go home we have dinner. Thus the two main periods of the
day when we feel relaxed, we eat. This creates a mental
association in our head that eating feels good when we feel bad.

The Cycle

It's easy to see how this can lead to cyclic behavior. We get
into a habit, day in and day out, of eating when we're just
getting ready to relax. Once we've associated the two for more
than thirty days or so, we do it automatically.

Then, something particularly bad happens, and we just feel awful,
so we reach for a food that we know makes us feel particularly
fine. This is why so many comfort foods are decadent treats; we
want to make ourselves happier than usual and we want to feel
like we're "treating" ourselves because we've earned it after
a hard day.

Then, a few hours later, we feel guilty about the cake we binged
on, and this makes us nervous and upset, and since we're
programming ourselves to feel hungry when we're upset... well,
we all know what comes next.

The Interrupt

The first part of breaking a bad habit is to stop the repetition
of it as a reflex. Remember to use the STOP method as a verbal
way of getting control of yourself. Say "stop" aloud. Take a
break from the thing stressing you out. Own your outcome: Remind
yourself what you're trying to achieve. Praise yourself for what
you've accomplished so far.

Using index cards, write down suggestions for your break that
have nothing to do with food. Perhaps a quick round of solitaire
on the computer, or a brief read of a favorite chapter of a book
will help. Alternatively you could put on some quiet music if
it's convenient to do so.

The Substitution

Part two of healthy habit building is the substitution of good
habits for bad ones. We've already interrupted the reflexive
snacking that we reach for, now it's time to put something
definitively in its place.

Write down some of your favorite substitutions on the same index
cards that you used for break ideas. Remember how we discussed
water as part of a way of controlling appetite? It can have the
same benefit here. If you feel reflexively hungry for comfort
food, have a nice tall glass of water in slow, steady sips over
five minutes. This will give you the feeling of being full
without the calories.

Consider tying each substitution you make to a certain emotion.
We feel upset in specific ways, so we should have specific
solutions rather than general ones. If getting shouted at
unexpectedly makes you antsy, consider taking a quick walk to
burn some of the energy. If something comes up that makes you
feel sad, pick an activity you know makes you cheerful.

If we simply rely on general solutions, they won't feel as
meaningful or helpful. Specific ones that we use in exact
circumstances have the power to create more of a connection, and
thus become more of a habit.

This is a necessary step because it's hard to use the method of
"same time every day" to build this habit, as we don't always
know when we're going to want comfort food. But the fact that
familiarity builds repetition can be used to our advantage with a
little creative thinking.

Get Support

Remember that we haven't gone into this effort alone. We have
support groups we can talk to. If comfort eating is becoming a
challenge to your efforts to lose weight, tell your support buddy
about it. Ask them for help in coming up with the creative
substitutions that will keep you from overeating. Ask them if
they mind being a comfort-friend in addition to a support
partner, and if they can come with you on impromptu excursions to
relax instead of comfort eating.




---------------------------------------------------------------------
Larry Tobin is the co-creator of
http://www.HabitChanger.com/ offering effective
and empowering solutions for stopping stress.
Try our 42-day program that will help you learn
proactive habits to beat stress  and keep
you moving forward in the right direction.
http://www.habitchanger.com/stopstressing


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.....................................

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   You Must Set All URL's or Mailto Addresses in the body
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   Hyperlinks (clickable links).

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   Clean links should point to the Author's links without
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#5707 From: Keith Kravitz <submissions@...>
Date: Thu Nov 4, 2010 4:15 pm
Subject: 5 Reasons Why Las Vegas Visitors Should Take a Grand Canyon Helicopter Tour
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5 Reasons Why Las Vegas Visitors Should Take a Grand Canyon Helicopter Tour

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Helicopters can take you from Las Vegas to the Grand Canyon
in just 45 minutes, making these air tours the perfect day
trip. The West Rim is the only place where you can fly to
the bottom and land. It's also home to the world-famous
Grand Canyon Skywalk. Need more reasons to go? Read on...


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Distribution Date and Time: 2010-11-04 11:15:00

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Copyright:      2010
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5 Reasons Why Las Vegas Visitors Should Take a Grand Canyon Helicopter Tour
Copyright (c) 2010 Keith Kravitz
Grand Canyon Helicopter Tour Reviews
http://www.GrandCanyonHelicopterTourReviews.com/



Looking for something adventurous to do while in Las Vegas? Go to
the Grand Canyon. Tempting as it is, skip riding the bus - it
takes too long and requires a full day. Instead, book a
helicopter tour. Here are five good reasons why:

#1. Helicopters Are Fast!

The helicopter ride to Grand Canyon West is 45 minutes (the bus
ride is 2.5). These are not ordinary helicopters. Customized from
nose to tail for sightseeing, they feature wraparound windows,
stadium-style seating, and climate-controlled cabins. Papillon
Helicopters' Golden Eagle tour flies over Lake Mead, Hoover Dam,
and a good portion of the West Rim before returning to The Strip.
Total tour time is 3.5 hours and includes pick up and drop off at
your Las Vegas hotel.

#2. Helicopters Fly To The Bottom

The West Rim, which is just 120 miles east of Las Vegas, is the
only place where you can ride a helicopter 4,000 feet to the
bottom and land. The descent is nothing short of phenomenal:
Sheer cliffs, surreal rock formations, and thousands of years of
geology pass right before your eyes. The best tour is Papillon's
Grand Celebration, which lands at its own private staging area
and includes a Champagne toast and ample time for exploration of
the Canyon's ancient floor.

#3. Helicopters Give You The Best Aerial Views Of The Grand
Canyon Skywalk

More than a million people have experienced the world-famous
Grand Canyon Skywalk. Located at Grand Canyon West, it's an
engineering marvel. The $31-million "Glass Bridge" extends 70
feet over the edge and lifts you 4,000 feet above the Colorado
River. It's a remarkable sight to see from the air, as it
appears to hang precariously from the lip of the Rim. Two tours
do this structure justice: Papillon's Golden Eagle Air tour,
which flies above the Skywalk and its Golden Eagle Skywalk
Express, which lands at the Grand Canyon West airstrip and
includes VIP access the Skywalk.

#4. Helicopter Feature The Most Complete Canyon Tours

Want the most immersive Grand Canyon experience? Try Papillion's
Grand Celebration Skywalk and Boat Tour. This helicopter trip
starts with descent to the bottom where you walk a short way to
your pontoon boat. It's a smooth-water rafting ride and all ages
are welcome. Return to the West Rim by motor coach and explore
the Canyon's edge before flying back to Las Vegas. This is the
tour where you can really say you've seen it all.

#5 Helicopter Tours Are Cheap

For the money, you can't beat the value of a helicopter tour.
Basic air-only tours start at $200 and work their way up based on
upgrades such as bottom landings, river rafting, horseback
riding, ATV trail rides and more. Making the pot sweeter is the
fact that you get to fly over Las Vegas, Lake Mead, and Hoover
Dam. Papillon is by far the cheapest of all the Las Vegas
helicopter operators, and, if you want their rock-bottom price,
book your trip on their website.

Summary

Las Vegas helicopters can get you to Grand Canyon West in 45
minutes. Total air-only tour time is 3.5 hours and includes hotel
pick up and drop off - perfect for visitors on a schedule.
However, if you've come this far, why not go to the bottom? The
descent is incredible and the trip includes a Champagne toast.
For the most complete Canyon experience, add a smooth-water
rafting trip. Papillon helicopters is the low-price leader, and,
to get their absolute best deal, book on their website. Ready for
some real adventure on your next trip to Las Vegas? Take a
helicopter tour. There's no reason not to.




---------------------------------------------------------------------
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Keith Kravitz' trip ratings first at:
http://www.GrandCanyonHelicopterTourReviews.com/


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   You Must Set All URL's or Mailto Addresses in the body
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#5708 From: Rathi Niyogi <submissions@...>
Date: Tue Nov 9, 2010 4:00 pm
Subject: Chemical Protective Garments - Tyvek
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Chemical Protective Garments - Tyvek
Copyright (c) 2010 Rathi Niyogi
CriticalTool, Inc.
http://www.criticaltool.com/



Over time, you'll see a number of blogs here on chemical
protective garments - mostly because there's a lot to say about
them. This particular article is about Tyvek garments.

Tyvek is a synthetic material made by DuPont from flash-spun,
high-density polyethylene fiber. It is used in a number of
applications (including envelopes), but the one we're going to
discuss here is its use in chemical protective clothing.

Tyvek is a good general purpose, disposable protective garment
for light to medium chemical protection. It provides protection
from a variety of materials, including dust, dirt, and hazardous
particulates like lead, asbestos, and mold. An antistatic,
low-lint material, Tyvek is strong and difficult to tear;
however, it can be easily cut with scissors or other sharp
objects. Tyvek protective clothing is also not a laminate, so its
protection is not compromised as easily when the garment is
abraded.

Areas where you would use Tyvek protective garments include:
automotive repair or other operations where you want to protect
from contact with oil and grease; painting to protect skin and
clothing from paint splatters; installation of fiberglass
insulation; sanding operations or other activities where you want
to protect from particulates (including radioactive dust); by
workers in clean rooms and laboratories; lead, asbestos, and mold
abatement; food processing; and wherever you want to prevent
exposures to employees from dust and dirt. As noted above, Tyvek
is meant for light to medium chemical exposure scenarios and
would not be a good choice in environments with heavy chemical
exposure. Tyvek is also not flame resistant and should not be
used around flames, heat, sparks, or in flammable or explosive
environments.

Most people are familiar with the white Tyvek coverall, but Tyvek
is also used make a number of types of protective garments
including, lab coats, aprons, head-to-toe coveralls, and shoe and
boot covers.




---------------------------------------------------------------------
Rathi Niyogi is the CEO of CriticalTool, a national distributor
http://www.criticaltool.com/dupont-tyvek-disposable-garments.html
of Tyvek Coveralls and other disposable garments. If you
thought this article was helpful, additional information on
choosing the right disposable garment for you can be found at
http://www.criticaltool.com/protective-garment-materials.html


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#5709 From: Marty Bradfield <submissions@...>
Date: Tue Nov 9, 2010 5:00 pm
Subject: Marketing Tip: There Is A Time For Selling And A Time For Closing The Sale
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Marketing Tip: There Is A Time For Selling And A Time For Closing The Sale

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Most commercial webmasters enter the online sales process at
a great disadvantage... The disadvantage is that they have
never worked in sales, nor have they studied the fine art of
copy writing... Many webmasters spend a considerable amount
of time second-guessing themselves about when and where to
ask for the sale...


Additional Article Information:
===============================

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Distribution Date and Time: 2010-11-09 11:00:00

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Marketing Tip: There Is A Time For Selling And A Time For Closing The Sale
Copyright (c) 2010 Marty Bradfield
Multiple Traffic Streams Report
http://thephantomwriters.com/ebooks/multiple-traffic-streams.html



Most commercial webmasters enter the online sales process at a
great disadvantage... The disadvantage is that they have never
worked in sales, nor have they studied the fine art of copy
writing...

Many webmasters spend a considerable amount of time
second-guessing themselves about when and where to ask for the
sale...

Amazingly, many websites you visit will make a great case for its
products or services, and still fail to ask for the sale... This
happens primarily because the person writing the copy fears
coming across as just another used car salesman...

But, it should be noted that if a prospect takes the time to read
your sales copy, then you as a copywriter will be doing a great
disservice to your prospect by not giving the prospect an obvious
and easy way to buy your products or services...

If you're not going to ask for the sale in a clear and obvious
manner, then you should save everyone the time and trouble of
having to read your sales copy in the first place...

There is nothing worse than visiting a website, taking the time
to read the copy, and not been able to find the link that will
allow you to make a purchase...

Knowing When To Ask For The Sale

I have heard a lot of discussion concerning when to ask for the
sale... Many webmasters, including myself for my first five years
online, get into the mindset that they have to describe their
product or service offerings in full, before asking for the
sale...

However, not every person who visits your website is unaware of
your offer... In fact, a certain percentage of those people
visiting your website decided to visit your website, because they
are ready to buy NOW...

As a result, you should provide your visitors the opportunity to
buy your products or services, as soon as they land on your
website...

A buddy of mine, who writes sales copy for a living, suggested
that any sales page should provide at least four "calls to
action", enabling prospects at all levels to make the purchase,
when they are ready to make the purchase...

The four levels of prospects that you should take consideration
for, include:

1. Repeat buyers, who know exactly what they are buying;

2. New buyers, who have been pre-qualified to purchase what you
are selling;

3. New buyers, who need a general introduction to your products
or services, before they are ready to buy; and

4. New buyers, who need to learn everything there is to learn
about a particular product or service offer, before they make
that decision to buy.

For repeat buyers, when they land on your website, the only thing
they want to know is where to go to buy your product or service
NOW...

New buyers, who have been pre-qualified to purchase what you are
selling, are people who may have learned about your offering from
somebody else or through a another website... These folks want to
see a quick summary of your offer, so that they know they are in
the right place... After they have seen your quick summary, they
want your buy button...

New buyers, who need a general introduction to your products or
services, before they are ready to buy are the kinds of people
who do not like to read... They want to get a general overview
and a few details from you, before they make their decision...
Once they have made the decision to buy, they want quick access
to the buy button...

The fourth set of buyers will read your long copy, word for word,
and probably even read it two or three times... These people will
probably even browse every page of your website to determine if
you have more information to share with them about the product or
service that you are selling... These folks will suck in every
available piece of information that you are willing to give them,
before they reach for the buy button...

The lesson to be learned from the four types of buyers is that
you should present a "call to action" or a "buy button" at
every opportunity, frequently and obviously...

When To Sell, And When Not To Sell

If you include your purchase page on a page separate from your
sales page, it should be noted that you should leave the sales
copy off of your purchase page...

The reason is because most people who have clicked the button to
go to your purchase page are already sold on your offer... If you
attempt to resell somebody on your purchase page, you risk
talking the person out of the sale...

If you have set up systems that will enable you to pre-qualify
and pre-sell your product or service, then it is best to send
those people directly to your purchase page, as opposed to
sending them to your sales page... When you have pre-qualified
and pre-sold your product or service, you do not want to talk
your prospect out of completing the process...

Many professional online marketers will construct several sales
pages to enable them to make their offers in a variety of
different ways, usually writing each sales page to address a
variety of prospects, with different needs...

Driving Traffic To Your Website

The hardest part and easiest part of any website is driving
targeted traffic to it...

Depending on your skill set and your budget, delivering a
targeted audience to your website may be the most difficult thing
you have ever done...

For others, getting traffic is the easy part... Those
professional online marketers who have honed their skills and
their sales message will eventually buy traffic from a number of
online sources...

If your sales copy is good and sales conversions are reliable,
buying traffic is as easy as falling off a log... There are
literally thousands of traffic sources online from which you can
buy traffic...

The trick to buying traffic is to make sure that you are able to
make a profit on the traffic you buy... Those people who can
consistently afford to buy traffic are those who track their
results and learn how many people they need to put on their page
to get a sale...

Once you begin to understand the effectiveness of your sales
copy, then you can easily put traffic through your website... And
more importantly, do so reliably at a profit...






---------------------------------------------------------------------
Marty Bradfield teaches the Basics of online marketing and
Cutting Edge Techniques used by online marketers, to develop lead
generation systems for new businesses. He recommends the 80-page
report that outlines 35 Proven Traffic Generation Techniques used
by professional marketers to build their online businesses:
http://thephantomwriters.com/ebooks/multiple-traffic-streams.html


--- END ARTICLE ---

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.....................................

*** Digital Reprint Rights ***

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   You Must Set All URL's or Mailto Addresses in the body
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   the paragraph breaks fall, but you cannot eliminate all
   paragraph breaks as some have chosen to do.

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   for Print Permission at:
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.....................................

If you need help converting this text article for proper
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#5710 From: Marty Bradfield <submissions@...>
Date: Thu Nov 11, 2010 5:00 pm
Subject: Marketing Tip: Why Most Network Marketers Fail
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Article Title:
Marketing Tip: Why Most Network Marketers Fail

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Article Description:
97% of all MLMers and Network Marketers fail... Why? I will
break it down for you in this article, and then I will show
you how you can overcome the challenges that you must
overcome to be successful in this industry...


Additional Article Information:
===============================

1149 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2010-11-11 11:00:00

Written By:     Marty Bradfield
Copyright:      2010
Contact Email:  mailto:marty.bradfield@...



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Marketing Tip: Why Most Network Marketers Fail
Copyright (c) 2010 Marty Bradfield
Multiple Traffic Streams Report
http://thephantomwriters.com/ebooks/multiple-traffic-streams.html



Network marketing is just one of many income opportunities
available to the "make money online" community... Many people
get really excited about the real income potential of the MLM and
network marketing opportunities available online... The variety
and real potential of the various Compensation Plans, otherwise
known as Comp Plans, give the majority of opportunity seekers the
wrong impression about how much they can truly earn with these
systems...

Honestly, the problem for most new network marketers is not an
unrealistic Comp Plan, but an exaggerated availability of
training and support for new members...

In a perfect world, all network marketers would have ample
training and support from those people in their uplines... Every
person joining the network marketing opportunity would have
several people, whom they could call or reach by e-mail, for
personal mentoring and support...

In the real world however, people join a new opportunity with
high expectations for training, mentorship, and support... Once
joined, most new people soon discover that the anticipated
training, mentorship and support is very limited or
non-existent...

Here Is The Problem...

In most cases, when someone joins a new network marketing
opportunity or MLM, the person who recruited them is just as
clueless as they are...

As a result, one should expect that the person immediately above
one's sponsor would have the knowledge and desire to step up to
the plate to help everyone in his or her downline...

Unfortunately, in most cases, your sponsors' sponsor will be
just as lost as you are...

What about your sponsors' sponsors' sponsor?

Far too often, one might have to track back seven or eight levels
to find the one individual competent enough to teach everyone
else how to be successful in network marketing...

The person who has the competence and confidence to train
everyone else likely also has 200 or 300 people in his or her
downline...

Each morning, this person is confronted with the question of who
is serious about the opportunity and how to find them among the
200 or 300 people, who have signed up for the opportunity...

The real players in network marketing have a limited amount of
time to help those people, who have shown a real interest in
getting help and putting it to use...

Statistically, The Deck Is Stacked

The statistics associated with the network marketing industry are
dismal at best... Less than 3% of all network marketers will ever
make a living at network marketing... That means that 97% of all
network marketers will fail...

The real players in the network marketing industry have an uphill
climb to real monetary success...

Each day, most of those folks in the 3% wonder if they are
missing some real potential in their network marketing
downline...

They wonder whether there is a jewel in their downline that they
are overlooking...

Generally, the gung-ho will try to reach out to everyone in their
downline on a regular basis... Over time, people tend to lose
some of their early momentum, because so many people have
disappeared even when support was offered...

As a result, the big MLM and network marketing players will wait
to see if a new sign-up bubbles to the top... They wait to see
who among their downline is making real progress in growing their
own downline or selling products... Once their production reports
indicate a committed individual in their downline, then they will
know who to contact for extra mentoring...

With a 97% failure rate, most people will wait until they find
the person who is truly committed to his or her success, before
they pick up the phone and reach out to this new person...

The Missing Ingredient For Success

I am not going to knock any specific company or individual...

Instead, I will be speaking only in generalities...

Over the years, I have looked at the training materials offered
to MLMers and network marketers upon sign-up...

And I break out into song...

Mickey Mouse... Mickey Mouse... M-I-C-K-E-Y M-O-U-S-E...

It is no wonder why 97% of all MLMers and network marketers
fail!!!

I have an advantage... I have been marketing products and
services online for more than 10 years successfully...

I have another advantage, which most people would consider a
disadvantage...

That second advantage is that I failed miserably for my first
3-1/2 years... It took me 3-1/2 years to make my first online
sale... Most people would have given up long before I did... But,
I am stubborn... If you ask my wife, she will tell you that I am
stubborn to a fault...

That said, once I finally made my first sale, I quickly started
making more sales...

During that first year of actually making money online, sales
were hit-and-miss at best... It was during my second year that I
finally made enough money online to make a living online...

But during that second year, I made another common mistake... I
was selling a particular service that generated several hundred
dollars per customer per month... Within eight weeks, I lost
three of my primary customers... My income collapsed overnight,
dropping nearly 75%...

Mind you, I did not lose that business because I was doing a bad
job... In fact, all three terminated my services because I was
delivering them too much business... I did my job too well... And
unfortunately, I had to go get a job to make up for the lost
income...

It sucked...

It took me another two years working online part-time to recover
the confidence I needed to leave my job behind me again... I did
not give up the job until I had generated double my previous
online income and that money had been consistent for 12 months...

My point in sharing this story is to let you know why I consider
most MLM and network marketing training materials to be rather
Mickey Mouse...

When I read most of those manuals, I am struck with the idea that
they are teaching the kinds of stuff that I had been doing BEFORE
I started making money online...

The missing ingredient for success with MLM and network marketing
is good-quality training materials, mentorship and support...

Imagine If You Can

But imagine if you can how you can do your part to ensure that
you will absolutely join the 3% of those people who make a living
online doing MLM or network marketing...

Imagine if you can how you can do your part to ensure that those
people in your downline will be able to get the training,
mentoring and support that they need to also be successful with
MLM or network marketing...

Imagine if you can how successful you can become, if you crack
the code and ensure that everyone who truly wishes to be
successful with MLM or network marketing can become successful
because they listen to you...

It is possible...

It all starts with excellent training, mentoring and support...




---------------------------------------------------------------------
Marty Bradfield teaches the Basics of online marketing and
Cutting Edge Techniques used by online marketers, to develop lead
generation systems for new businesses. He recommends the 80-page
report that outlines 35 Proven Traffic Generation Techniques used
by professional marketers to build their online businesses:
http://thephantomwriters.com/ebooks/multiple-traffic-streams.html


--- END ARTICLE ---

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.....................................

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   You Must Set All URL's or Mailto Addresses in the body
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   Hyperlinks (clickable links).

* Links must remain in the form that we published them.
   Clean links should point to the Author's links without
   redirects having been inserted into the copy.

* You are not allowed to Change or Delete any Words or
   Links in the Article or Resource Box. Paragraph breaks
   must be retained with articles. You can change where
   the paragraph breaks fall, but you cannot eliminate all
   paragraph breaks as some have chosen to do.

* Email Distribution of this article Must be done through
   Opt-in Email Only. No Unsolicited Commercial Email.


* You Are Allowed to format the layout of the article for
   proper display of the article in your website or in your
   ezine, so long as you can maintain the author's interests
   within the article.

* You may not use sentences from this article as an input
   for any software that steals sentences from others in
   order to build an article with software. The copyright on
   this article applies to the "WHOLE" article.


*** Author Notification ***

   We ask that you notify the author of publication of his
   or her work. Marty Bradfield can be reached at:
   marty.bradfield@...


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   If you desire to publish this article in a PRINT
   publication, you must contact the author directly
   for Print Permission at:
   mailto:marty.bradfield@...



.....................................

If you need help converting this text article for proper
hyperlinked placement in your webpage, please use this
free tool:  http://thephantomwriters.com/link-builder.pl

Would you like to learn how to improve the performance of your
article marketing campaigns? Download our F.R.E.E. 108-page
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http://thephantomwriters.com/ebooks/advanced-article-marketing.html


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service. thePhantomWriters.com and Article-Distribution.com
are owned and operated by:

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3010 E Raintree
Stillwater, Oklahoma USA 74074


Learn more about our article distribution services by visiting:
http://thephantomwriters.com/x.pl/tpw/info/article-distribution/index.html

The content of this article is solely the property
and opinion of its author, Marty Bradfield
http://thephantomwriters.com/ebooks/multiple-traffic-streams.html



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#5711 From: Rathi Niyogi <submissions@...>
Date: Thu Nov 11, 2010 5:15 pm
Subject: Bloodborne Pathogens For Nonhealthcare Settings
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Article Title:
Bloodborne Pathogens For Nonhealthcare Settings

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Hospitals and health care facilities have a great deal of
practice at handling incidents where employees may be
exposed to bloodborne pathogens. However, if you're not
working in a health care setting, chances are your employees
aren't as experienced in bloodborne pathogen incidents.
Here are some tips to help prevent exposure incidents at
your facility:


Additional Article Information:
===============================

287 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2010-11-11 11:15:00

Written By:     Rathi Niyogi
Copyright:      2010
Contact Email:  mailto:rathi.niyogi@...



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Bloodborne Pathogens For Nonhealthcare Settings
Copyright (c) 2010 Rathi Niyogi
CriticalTool, Inc.
http://www.criticaltool.com/



Hospitals and health care facilities have a great deal of
practice at handling incidents where employees may be exposed to
bloodborne pathogens. However, if you're not working in a health
care setting, chances are your employees aren't as experienced
in bloodborne pathogen incidents. Here are some tips to help
prevent exposure incidents at your facility:

  * Make sure all employees have been trained to recognize what is
(or is not) a bloodborne pathogen exposure and what to do to
protect themselves to prevent exposure.

  * Make PPE readily available. First aid kits should, at a
minimum, include a pair of gloves. If PPE for clean up (masks,
aprons, goggles, face shields, etc.) isn't regularly used at
your facility, make sure that you have at least one complete set
on site. Notify supervisors where the cleanup PPE is located and
attach a label inside first aid kits that indicates the location
of the PPE.

  * Provide anyone who will have responsibility for cleaning up
after a bloodborne pathogen incident with appropriate training
(including cleaning of tools-brooms, mops, scoops-used in clean
up). Because employees are not likely to use these skills often,
place a laminated sheet with cleanup instructions in your first
aid kits as reminders.

  * Ensure that you have appropriate disinfectant available for
clean up (generally, you'll find that you have an
"appropriate" disinfectant, like bleach, among your janitorial
supplies so you don't necessarily have to buy something
special). Also, make sure that the disinfectant is accessible
(e.g., if it's kept in the janitor's closet, someone on every
shift has access to the closet and not just the janitor on the
night shift).

  * Identify how you will store and dispose of waste from the
incident that cannot go into the trash.




---------------------------------------------------------------------
Rathi Niyogi is the CEO of CriticalTool, a national distributor
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#5712 From: Lee Hale <submissions@...>
Date: Tue Nov 16, 2010 4:00 pm
Subject: Giving While You're Living, Or When You're Dead Instead?
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Over the years, there have been many opinions and thoughts
as to the legitimacy of Cash Gifting as a viable and honest
means of generating cash. But at the heart of Cash Gifting
is a fundamental principle that is often overlooked and
convoluted with greed and the love of money. This principle
is quite simple...


Additional Article Information:
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Giving While You're Living, Or When You're Dead Instead?
Copyright (c) 2010 Lee Hale
Success Kindness
http://SuccessKindness.us/



Over the years, there have been many opinions and thoughts as to
the legitimacy of Cash Gifting as a viable and honest means of
generating cash. But at the heart of Cash Gifting is a
fundamental principle that is often overlooked and convoluted
with greed and the love of money. This principle is quite
simple... to help your fellow man (or woman) through giving, and
in return be recognized and rewarded for your participation in
the giving process.

It's no surprise that the giving and receiving of gifts can
drastically change a person's life, and despite some common
misconceptions about Cash Gifting, it still remains the most
popular vehicle for financial gain in the World. In fact, Cash
Gifting programs account for nearly 60% of all money generated in
the home-based business industry. But unfortunately, most Cash
Gifting programs aren't structured properly in order to sustain
their efforts for any considerable length of time. Consequently,
most people who are active in the Cash Gifting community find
themselves jumping from one program to another quite often.

Traditionally people in the good old USA have been taught that
you make the best living that you can, provide for your family,
save up cash for a rainy day, and then divide up your estate when
you are finished breathing (and talking and eating and laughing
and - well, you get the picture). So your heirs receive whatever
you had left over when you died. You have just been gifted from
the dead. However, your parent lived to the ripe old age of 90
years, and that makes you 70 years of age.

What might have happened if your parent had gifted you a few
bucks now and then when you were say, 30 or 35 or even 40 years
of age? Maybe you would have started a business with the gift,
retired at 50, and spent a ton of time with your family for the
rest of your natural life!!! Wow, what a shame that would be -
but don't worry because your parent will most likely wait until
they can't write a check (because they're dead) to write the
check. You'll be at the age where you're likely to do the very
same thing they did. You will gift when you expire.

There is another idea! Give while you live. Give your child ten
thousand bucks and let him take you on a family trip to the Grand
Canyon. You'll both feel great. He'll actually be able to talk
to you and enjoy you because you won't be dead. The person doing
the gifting will also enjoy it because they're still alive.
Novel idea isn't it? Why haven't we thought of this before? Why
aren't more of us doing it? Stephen Pollan wrote a book called,
"Die Broke". That sounds like a horrible title, and you usually
picture some poorly clothed, decrepit fool dying homeless. But
that is far from what the book is about.

For one thing, it's about people actually sharing and thriving
and enjoying their hard earned cash. No, it's not about
squandering. It's about common sense living, enjoying life, and
giving while you're living and its rewards. I think most would
agree, it's ok to be dying to give, but living to give is more
satisfying and much more fun. You actually get to see the joyous
results of your giving instead of hiding in the grave.




---------------------------------------------------------------------
There are many strategies to making money on the internet,
but nothing makes sense unless you have a big list. Email
marketing is the most profitable way to create a cash-flow
asset. When you build a list of hot hungry prospects you
control your future! Discover how to use the internet and
turn your mailbox into a cash gushing delivery mechanism.
Plus, sign up now and get author, Lee Hale's MLM Networking
Newsletter. http://SuccessKindness.us/


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#5713 From: Marty Bradfield <submissions@...>
Date: Tue Nov 16, 2010 5:00 pm
Subject: Which Is Better, Affiliate Marketing Or Network Marketing?
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Which Is Better, Affiliate Marketing Or Network Marketing?

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You may be surprised at the number of online publishers and
forum communities that prohibit the discussion of MLM and
network marketing opportunities... There are two primary
reasons why mainstream online marketers do not want to talk
about either one...


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===============================

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Distribution Date and Time: 2010-11-16 11:00:00

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Copyright:      2010
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Which Is Better, Affiliate Marketing Or Network Marketing?
Copyright (c) 2010 Marty Bradfield
Multiple Traffic Streams Report
http://thephantomwriters.com/ebooks/multiple-traffic-streams.html



Network marketing is often treated as the redheaded stepchild of
the "make money online" community... You may be surprised at
the number of online publishers and forum communities that
prohibit the discussion of MLM and network marketing
opportunities...

There are two primary reasons why mainstream online marketers do
not want to talk about either one...

1. Many people still believe MLM systems to be illegal; and

2. A low success rate for participating members.

In this article, we are going to look at both of these
arguments... With an eye towards the truth...

Is Network Marketing An Illegal Pyramid Scheme?

Since the 1970s, many people have believed that all MLM
opportunities meet the legal description of a Ponzi Scheme, also
known as an illegal pyramid scheme... For at least two decades,
Amway wrestled with the incorrect public perception that its
company was an illegal pyramid scheme...

The Ponzi Scheme derived its name from Charles Ponzi in 1920...
Ponzi did not invent the fraudulent activity that bears his
name... The first public description of the investing scheme was
actually made in a Charles Dickens book, written in 1857, titled
"Little Dorrit"...

A Ponzi scheme is a "fraudulent investment system that actually
pays supposed returns to separate investors from their own money
or money paid by subsequent investors, rather than from any
actual profit earned from the investment."

Ponzi did not create this system, but he did make it famous... It
is suspected that he raked in millions in his scheme, in 1920
dollars... Ponzi promised his investors a 50% return on their
money in 45 days... People were lining up to give him their life
savings so that he could invest it for them... At one point,
Ponzi was taking in $250,000 per day...

When it all came tumbling down, people began to realize that they
had lost everything...

The difference between an illegal pyramid and a legitimate MLM or
network marketing system is defined by how the money is earned...

If the MLM or network marketing company pays their membership for
recruiting new members, then the system is at risk of being an
illegal business model... (I am not an attorney, nor do I pretend
to be one on the Internet. If in doubt, please consult with an
attorney.)

However, if the business pays commissions on the sale of products
only, the business model is within the legal guidelines for
operating a business in the United States...

If you compare the Amway compensation plan to the previous
paragraph, you will quickly realize that Amway is NOT an illegal
pyramid scheme...

A Low Perceived Success Rate

The second reason why mainstream online marketers do not like to
talk about MLM or network marketing opportunities is because they
have a notoriously low success rate...

But, if all online companies had to publish their number of
registered affiliates next to the number of affiliates who
actually make money online, affiliate marketing companies may
have a lower success rate than network marketing companies...

According to network marketing industry statistics, only 3% of
all network marketers ever make money with network marketing
companies... That means that 97% of all network marketers will
never make money with network marketing...

Since we do not know any numbers for affiliate marketing
companies, we can only speculate as to their success rates...

Recently, I had seen an article that suggested that the ClickBank
affiliate network generates a success rate for its members at a
rate that is at least 100 times worse than network marketing...
But I was only able to locate one source for those numbers, so I
don't feel confident in sharing this information as fact...

But, if true, network marketing participants are more likely to
make money online than ClickBank affiliates...

Those Who Make Money Online Are Those Who Decide To Do So...

We have all heard the old adage that says, "You can lead a horse
to water, but you cannot make him drink..."

The truth is that if we are talking about making money online,
the more accurate adage would be, "You cannot make a donkey go
anywhere he doesn't want to go..." LOL

Or a real adage, "You cannot push a rope..."

Whether we are talking about Affiliate Marketing or Network
Marketing, most people simply choose to never try, rather than to
risk failure or success...

Most people signup to these programs, with the expectation that
they will never actually need to do much of anything to make
money... If they ever start doing anything that will lead to
success, they typically "try it out" for a week, then quit...

p.s. If the sales copy says that you do not have to work to make
money, someone is lying to you... And if you believed them, you
were lying to yourself...

For the person who makes a commitment to his or her success,
success is much more likely, although not guaranteed...

Even Obama will only guarantee you an income for a few months,
before you will have to go get another job and go back to work...
WINK

Common Reasons Why People Fail With Network Marketing and Online
Marketing

1. Not starting;

2. Not trying very hard;

3. Giving up after one week to try something else -- an
unwillingness to make a real commitment;

4. Not making a commitment to Get Educated about how to
successfully market the business;

5. Not investing any time or money into their business, to ensure
its success;

6. Giving up too soon...

7. More interested in finding someone else to blame for failure,
rather than to do what is required to be successful...

If you have ever signed up to participate in a making money
online opportunity and quit before making any money with it, and
if you are honest with yourself, you likely failed for one or
more of the above stated reasons...

I am not better than you... I failed for the same reasons for my
first 3-1/2 years online...

After failing for several years, I decided to get educated...
Once I attained my education, I started making a few dollars here
and there...

Then I increased my education, and I began to make consistent
money...

I continued to invest in my own education... As I write this, I
have made my entire living online for more than five years...

So do you think that you might want to consider getting a real
marketing education?

Or are you happy keeping your job until you retire?




---------------------------------------------------------------------
Marty Bradfield teaches the Basics of online marketing and
Cutting Edge Techniques used by online marketers, to develop lead
generation systems for new businesses. He recommends the 80-page
report that outlines 35 Proven Traffic Generation Techniques used
by professional marketers to build their online businesses:
http://thephantomwriters.com/ebooks/multiple-traffic-streams.html


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.....................................

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   Clean links should point to the Author's links without
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   for Print Permission at:
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.....................................

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http://thephantomwriters.com/ebooks/multiple-traffic-streams.html



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#5714 From: Marcia Yudkin <submissions@...>
Date: Tue Nov 16, 2010 7:00 pm
Subject: Introvert Marketing: How Reserved Can Also Mean Revered
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Article Title:
Introvert Marketing: How Reserved Can Also Mean Revered

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Many people believe introverts are wallflowers who have no
power to attract people to them. In fact, there are numerous
ways that introverted business owners can have magnetism.
The two keys are knowing yourself and building an authentic
reputation upon that foundation.


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===============================

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Distribution Date and Time: 2010-11-16 13:00:00

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Introvert Marketing: How Reserved Can Also Mean Revered
Copyright (c) 2010 Marcia Yudkin
Creative Marketing Solutions
http://www.yudkin.com/



When I surveyed more than 300 self-identified introverts, more
than 70 percent agreed that it is somewhat important or very
important to come across as highly social, easily conversational
and maybe even a bit of a show-off to succeed in business. Like
many of the other results in the survey, this seems to be stating
a belief that introverts must act like extroverts to attract
customers and clients.

And like much of the other conventional wisdom about personality
in business, this claim melts away when examined in the cold
light of reality.

A magnetic introverted image can take one of these four forms:

1)The man or woman of mystery, for example a Zen master or anyone
who keeps to himself or herself and needs to be coaxed to reveal
his or her knowledge and talents

2)The activist or preacher, such as Mother Theresa, who
transcends a retiring personality for a higher cause

3)The deep one, like Princess Diana or Jacqueline Kennedy
Onassis, who has a talent for interpersonal intensity and
intimacy

4)The kook, for instance Steve Martin, Lily Tomlin or someone
with geeky, off-kilter charm

It's also possible to develop a powerful reputation for results
and have that speak for you. Have you heard the saying, "Your
reputation precedes you"? This calls up a scenario where a
person's reputation travels, and the personal presence of the
individual comes second. How wonderful is that for introverts!

Even better, when someone's reputation precedes them, it's not
necessary to put on a show and pretend to be a different kind of
person. The audience - potential client, here - knows what to
expect: the real you.

Building a reputation takes time and effort, and it gives you a
solid foundation for business success on your own terms.

Marketing yourself through reputation building involves pulling
customers toward you rather than getting out to them with
pushiness. Rather than cold calls and pursuit of clients, you
cultivate the more magnetic forms of outreach, such as
publishing, publicity, testimonials about the results you have
brought into being, word of mouth, content-rich advertising,
blogging and more.

As an introvert, you are likely to excel not at telling, but at
listening, which stirs the clients for whom you are the best
match, those who stand prepared to reward you with long-lasting
loyalty.

Are you ready to create a marketing system that truly fits you -
and works out there in the world?




---------------------------------------------------------------------
A bookworm as a child, Marcia Yudkin grew up to discover she
had a surprising talent for creative marketing.  She's the
author of more than a dozen books, including 6 Steps to Free
Publicity, now in its third edition, and Persuading People to
Buy.  She also mentors introverts so they discover their
uniquely powerful branding and most comfortable marketing
strategies. To learn more about the strengths and preferences
of introverts, download her free Marketing for Introverts
audio manifesto: http://www.yudkin.com/introverts.htm


--- END ARTICLE ---

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.....................................

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(Last Updated:  May 11, 2006)

Our TERMS OF REPRINT are fully enforcable under the terms of:

   The Digital Millennium Copyright Act
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.....................................

*** Digital Reprint Rights ***

* If you publish this article in a website/forum/blog,
   You Must Set All URL's or Mailto Addresses in the body
   of the article AND in the Author's Resource Box as
   Hyperlinks (clickable links).

* Links must remain in the form that we published them.
   Clean links should point to the Author's links without
   redirects having been inserted into the copy.

* You are not allowed to Change or Delete any Words or
   Links in the Article or Resource Box. Paragraph breaks
   must be retained with articles. You can change where
   the paragraph breaks fall, but you cannot eliminate all
   paragraph breaks as some have chosen to do.

* Email Distribution of this article Must be done through
   Opt-in Email Only. No Unsolicited Commercial Email.


* You Are Allowed to format the layout of the article for
   proper display of the article in your website or in your
   ezine, so long as you can maintain the author's interests
   within the article.

* You may not use sentences from this article as an input
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   order to build an article with software. The copyright on
   this article applies to the "WHOLE" article.


*** Author Notification ***

   We ask that you notify the author of publication of his
   or her work. Marcia Yudkin can be reached at:
   marcia@...


*** Print Publication Reprint Rights ***

   If you desire to publish this article in a PRINT
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   for Print Permission at:
   mailto:marcia@...



.....................................

If you need help converting this text article for proper
hyperlinked placement in your webpage, please use this
free tool:  http://thephantomwriters.com/link-builder.pl

Would you like to learn how to improve the performance of your
article marketing campaigns? Download our F.R.E.E. 108-page
Article Marketing Ebook at:
http://thephantomwriters.com/ebooks/advanced-article-marketing.html


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#5715 From: Ryan Parenti <submissions@...>
Date: Tue Nov 16, 2010 8:45 pm
Subject: 3 Cutting Edge Steps Show You The Real Way To Make Money Online
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Article Title:
3 Cutting Edge Steps Show You The Real Way To Make Money Online

See TERMS OF REPRINT to the end of the article.

Article Description:
Tens of thousands of people all over the globe are quietly
cashing in on what may be the only recession proof industry
-- at the very least it's one of few industries maintaining
consistent and enormous growth! These people... well, these
are just regular folks who have decided they want some extra
income and have turned to information publishing for profit
(staggering profit). Here is how they do it.


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Distribution Date and Time: 2010-11-16 14:45:00

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3 Cutting Edge Steps Show You The Real Way To Make Money Online
Copyright (c) 2010 Ryan Parenti
Build Online Wealth
http://buildonlinewealth.com/crazyfreeoffer



Tens of thousands of people all over the globe are quietly
cashing in on what may be the only recession proof industry -- at
the very least it's one of few industries maintaining consistent
and enormous growth!

These people... well, these are just regular folks who have
decided they want some extra income and have turned to
information publishing for profit (staggering profit). Here is
how they do it.

The real way to make money online is simple, straight forward and
quick... but it works. Here are the secret ways to make money
online.

There are three main things you need to do:

1. Build A Mailing List

2. Sell A Full Line Of Products

3. Develop Mutually Beneficial Relationships With Related
Businesses

Let's start with how to...

Build A Mailing List For Life Long Profits And Put Button Simple
Profits

Why build a mailing list? Firstly services like Aweber make it so
easy to capture and manage leads that you would be insane not to.

All you do is throw up a squeeze page (a name asking for a name
and email) in exchange for a free gift. Then you can develop a
relationship with your subscribers and sell your products and
related products to them.

Always get traffic to the squeeze page. Get people on your list
so you can follow up with them.

Building a mailing list is how you send a message and print
money. Not only that but you can use it to develop relationships
with other marketers.

This can help you by building mutually beneficial relationships
that enhance both parties.

The truth is there are a lot of get rich quick scams out there.
But there is no such thing as get rich quick... there is only get
rich. The real way to make money online is to build a real
business.

Selling information products is by for the best way to make money
online and it naturally leads you into the profit pulling world
of...

Selling Water To A Thirsty Man In The Desert? "Would You Like
Another Glass?"

Once you start collecting a leads your next step is to develop a
full marketing funnel filled with products that your prospects
would want to buy.

In fact the free offer is the start of your funnel. After your
free offer you should try $1 trial to a continuity program, then
have a $97 product, and a $297 product and a $997 product and on
up.

Sound hard? Building a business isn't hard but it does take a
little bit of effort!

The easy way to understand it is to see that the value of
information you give increases as the funnel moves deeper.

The real way to make money online is to build a real business.

If you don't want to build a real business at least build a
mailing list. If you are to focus all of your efforts on list
building you will get very far. Why?

Because you will find many ways to monetize your list. Never the
less creating information products is easy and profitable.

In comparison to typical brick and mortar business it doesn't
even compare. Reach a world wide audience at the click of the
mouse and deliver the goods -- instantly -- for free.

The next important step is to...

Build Mutually Beneficial Relationships With Related Businesses
For Explosive Profits

The real way to make money online is not to go out tweeting and
all that extra stuff (even though you can make some cash doing
it).

The real way to cash in online is to build a mailing list where
you sell your products then leverage your work by generating
affiliates and join venture partners.

Affiliates and join venture partners will sell your products for
you for a commission on your sale. No matter how big of a mailing
list you get or how much of a reach you have you will always be
better off when other people sell your product.

Even if you have the biggest list in the world it is probably not
as big as the second biggest list and the third biggest list
combined.

The idea here is that you can leverage other people's success
and create a two way relationship that enhances both parties.

This is a solid business model that truly is the real way to make
money online. All the other stuff is secondary to this. Plain and
simple.




---------------------------------------------------------------------
If you are serious about increasing sales, traffic and
affiliates on autopilot without spending a small fortune
setting it all up go ahead and download this free audio and
learn the exact steps you need for increased internet profits:
http://BuildOnlineWealth.com/crazyfreeoffer/
Written by: Ryan Parenti


--- END ARTICLE ---

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#5716 From: Mohamed Hage <submissions@...>
Date: Wed Nov 17, 2010 4:00 pm
Subject: Setting the Stage for More Rooftop Farms
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Setting the Stage for More Rooftop Farms

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Mohamed Hage, founder of the world's first urban commercial
rooftop farm discusses the benefits and difficulties of
putting farms on rooftops.


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Distribution Date and Time: 2010-11-17 10:00:00

Written By:     Mohamed Hage
Copyright:      2010
Contact Email:  mailto:m.hage@...



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Setting the Stage for More Rooftop Farms
Copyright (c) 2010 Mohamed Hage
Lufa Farms
http://www.lufafarms.blogspot.com/



In 2010, Lufa Farms created the world's first commercial-scale
greenhouse on the roof of a commercial office building. The event
has been heralded as a milestone in urban agriculture and a
potential "game changer". But creating this new type of city
farm was a difficult task.

If everybody wants them, why don't more exist?

It is a significant social conundrum that so many people see the
necessity of growing food within urban spaces and yet there are
so few efforts to actually do so on a commercial scale actually
exist.

Four years ago, as the founder of Lufa Farms, I contemplated the
creation of the world's first commercial-scale rooftop farm -
the question of why more didn't already exist was something I
worried about - why weren't there more rooftop farms? To be
sure, there was a lot of talk of such farms - Sky Vegetables,
Gotham Greens and others had announced their intentions to create
such enterprises, but by the end of 2009, no actual facilities
had been built.

Why it's a good idea - start with the land.

The conventional arguments for rooftop farms are many. First and
foremost is the loss of arable land. The easiest commercial
development is on flat earth - farm land. As cities expand, the
flat spaces of earth are consumed by shopping centers and other
commercial develop. Farm land is lost. In the United States, for
example, urban sprawl takes over nearly 400,000 hectares of
farmland each year. The population is expanding, land on which to
grow food is diminishing - not sustainable, not good. Rooftop
farming is a way to take the land back from commercial
development.

Food safety and food trust.

Every year there are more and more problems reported concerning
food. Listeriosis, e-coli, salmonella, etc. are but a few that
regularly emerge in the public food supply. Too, the overuse of
pesticides, herbicides, GMO-doctored food and various soil
treatments also add risk to the food supply. As more food is
being produced outside of North America, the ability to monitor
risks is diminished and traceability becomes almost impossible.
The surest way to be able to trust the food you eat is to know
exactly where it comes from and who grows it.

Quality of food.

Today, the tomato you buy in the typical grocery store is not
much like the tomato you used to get at a grocery store 20 years
ago. Why? Because it's a variety selected to be tough, durable,
and decay slowly as a means of surviving the long trip from farm
to warehouse to distribution center to retail warehouse to retail
store. Moreover, food takes anywhere from 1 to 6 weeks to find
its way from the farm to you. During that time, typically, more
than half of its nutrient value has disappeared. Rooftop farming
means farm-to-tabletop times of hours or a few days. The result
is better food, and more nutritious food.

So with so many good reason, why rooftop farms are difficult?

I found out why. It's not because of the myriad of engineering
issues that must be confronted to build a structurally safe and
viable farm on a roof. No. It's because government, and the
agricultural industry, have an intrinsic bias favoring
traditional and conventional farms. We encountered such obstacles
in almost every phase of the project.

The first that was encountered were building code specifications.
Definitions existed for greenhouses on the ground, but not on
building.  The second, obstacle was zoning. In order to put the
greenhouse on its office building the area had to be re-zoned as
agricultural. Finally, while a variety of local and federal farm
financing programs exist, few would recognize the concept of a
farm in the city. It was difficult to even find a farm financing
agency office within the city! At one point, my team and I had to
drive almost an hour out of Montreal to meet with one farm
financing agency at their office closest to the city.

What has to happen for the future of urban agriculture...

Based on ours Lufa Farms experience, if we want more urban farms
to emerge, some things will have to change at the municipal,
state/provincial, or federal levels.  Among those things include:

  * Reassessment of certain zoning and tax ordinances to
accommodate use of buildings as agricultural space. Incentives
would be better yet.

  * Evaluation of city and national building codes to interpret
appropriate codes for hybridized buildings. This is not a simple
task but analyzing the codes in advance would go a long way to
facilitating urban agriculture.

  * Developing policy on farm subsidies, crop insurance, and farm
financing programs to explicitly consider how they will address
rooftop or other urban farming activities.

  * Rethinking certain aspects of real estate and leasehold law to
recognize that farms may be on leased property.

These represent but a few of the obstacles that must be overcome
for an urban farm venture within a typical city. They can be
solved but they won't get solved overnight, but municipalities
and other levels of government should start thinking about them
now - urban agriculture will only be increasing in the future!




---------------------------------------------------------------------
Mohamed Hage is the founder of Lufa Farms in Montreal, Canada.
Lufa Farms is the world’s first commercial-scale rooftop farm.
More perspectives on urban agriculture by Mohamed Hage can be
found at http://www.lufafarms.blogspot.com/


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   You Must Set All URL's or Mailto Addresses in the body
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   Clean links should point to the Author's links without
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The content of this article is solely the property
and opinion of its author, Mohamed Hage
http://www.lufafarms.blogspot.com/



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#5717 From: Bill Platt <submissions@...>
Date: Wed Nov 17, 2010 4:15 pm
Subject: Website Traffic Generation: Winning the Love of the Traffic Fairy
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Website Traffic Generation: Winning the Love of the Traffic Fairy

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Some people still believe that all they have to do is build
a website and customers will magically appear on their
site... Once they have built their websites, they wait
anxiously for the "Traffic Fairy" to come and sprinkle its
magic dust on their website too, so that they can make lots
of money like other success website owners.


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Website Traffic Generation: Winning the Love of the Traffic Fairy
Copyright (c) 2010 Bill Platt
the Phantom Writers
http://thePhantomWriters.com/



For a number of years, many online marketers honestly thought
that the only thing they needed to do to be successful online was
to "build a website, and the buyers would come to them."

They had heard all of the success stories from people, who
claimed that they had simply built a website, and people just
started to arrive in huge numbers.

The story, as it is told, is:

These folks built a website, then the search engines found their
websites and started showing people the link to their website.
And the people using the search engines saw the link to their
websites and saw that it was good. Search engine users saw the
link, and as if it were the only link in the Search Engine
Results Pages (SERPs), and they clicked the link by the
thousands. And hoards of people came to the website with fists
full of money, ready to buy what the website was selling.

Some people still believe this is how the search engines work.
They have built their websites, and they are waiting anxiously
for the "Traffic Fairy" to sprinkle his magic dust on their
website too, so that they can also make lots of money.

Are YOU Still Waiting For The Traffic Fairy?

I hope not.

Those who are "waiting" for anything may wait until they
realize they are flushing good money down the proverbial toilet,
month after month... When they realize that they still have more
money going out than they have coming in, they usually get
irritated that the "Traffic Fairy" did not look favorably on
them, so they stop paying their hosting bill and quit this scam
called, "online marketing".

The lifespan of most new websites can generally be measured in
the amount of time most people will remain members of a
subscription website. In case you did not know, this number is
3-4 months. Along about the 4th or 5th month, most people will
stop paying their web hosting bill and let their websites die.

Those people who prepay 1-2 years on their web hosting bill will
typically allow their sites to remain online, but they will quit
the site long before their website runs out of life. Most will
stick it out 3-4 months, and if they are not yet making money,
they will just walk away from their new "online business".

This is why you will find so many article directories where you
submit your finest work, and no one will ever "approve" your
article for publication. There may be nothing wrong with your
article. The fact is no one is home to approve it.

The Traffic Fairy Smiles On Those Who Take Action

If you can believe it, in the fall of 1998, Google was a startup
website.

Larry Page and Sergey Brin -- the founders of Google -- were just
like you and I. They had a startup website, and they needed
people to discover their new website.

In those days, Page and Brin could not simply build their website
and "wait" for the Traffic Fairy or Google to find them...

They were Google, and no one was using their website.

What did they do to get Google off the ground?

While building Google in their garage, Page and Brin were doing
what you should be doing now.

They were getting links wherever they could get links. The were
adding their site to directories. They were issuing press
releases about their new company. They were trying to get
interviews with the press and ordinary webmasters. They were
trying to get interviews with newsletter publishers. They were
participating in forums and news groups to get the opportunity to
share their story.

They were doing everything they could think of to get links to
their new website, and they were trying to create interest in
their website.

They started their website in September of 1998 and they got
their first major press in December of 1998, when they made the
top 100 websites of 1998.

It took them three months to get their first major press, and
they had been actively promoting their website with the gusto of
a 10,000-person marching band.

Yet the average new webmaster barely promotes his or her website
and expects to attract thousands of visitors in the same time
frame, as it took Google to get noticed by the public-at-large.

Are you starting to get the picture?

To Be Successful, Do What The Successful Websites Have Done

Before Google was the powerhouse it is today, its founders had to
work their asses off to build their business.

They had to promote, promote and promote some more. They had to
build links, build links, and build some more links. They needed
to entice people to visit and use their website, and they needed
to provide a method for people to find them.

My point is that the founders of Google wanted to be acknowledged
and linked from every corner of the Internet. They chased links
for their website, because they knew that people used links to
get to a website.

Twelve years later, Yahoo credits them with 223,383,603 links to
www.google.com and another 6,752,847 links to google.com at:
http://siteexplorer.search.yahoo.com/

You and I are not going to get 231 million links to our websites,
but getting links from a variety of resources is the secret to
getting traffic to ones' website. The Traffic Fairy blesses
those websites that have a multitude of links to them.

Page and Brin tapped into the basics of building traffic to their
website. They made a great website, and they did everything they
could do to get traffic to that website.

You should try to emulate them, as you build your website and
start to promote it. It was the secret to their success, and
likewise, it could be the secret to your success.

Traffic Generation 101

The easiest and cheapest ways to get links and generate traffic
for ones' website is going to be: article marketing, press
releases, forum marketing, social media marketing, etc.

But, there are at least three-dozen methods to generate traffic
to ones' website, and these are just four of them.

The more successful websites always strive to get traffic through
a wide variety of traffic generation strategies and methods.

In my case, I have used 31 of the 35 methods I describe in the
80-page traffic guide, "Multiple Traffic Streams: The Magic of
Attracting Buyers".

This has resulted in my top three websites being on track to
serving 400,000 unique visitors and 5 million page views in 2010.

Don't wait for the Traffic Fairy to bless your website. Take
massive action to make sure that the Traffic Fairy would be a
fool to ignore you.

And if you do, you might just realize that the Traffic Fairy is
real, and he would love to sprinkle his magic traffic dust on
your website too.




---------------------------------------------------------------------
The first step to learning how to increase your traffic is
learning about the diversity of traffic sources available to you.
Reviewers are widely praising Bill Platt's "Multiple Traffic
Streams: The Magic of Attracting Buyers" for its quality and
attention to detail. One reviewer called it, "Comprehensive!!"
Another said, "You could always spend $1500 or more for one of
the 'guru' courses and still get less info." Get your copy here:
http://thephantomwriters.com/multiple-traffic-streams/


--- END ARTICLE ---

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   Clean links should point to the Author's links without
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#5718 From: Enzo F. Cesario <submissions@...>
Date: Wed Nov 17, 2010 6:00 pm
Subject: Brand Management - Retweets and Viral Marketing
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A Free-Reprint Article Written by: Enzo F. Cesario

Article Title:
Brand Management - Retweets and Viral Marketing

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Article Description:
Twitter's strengths as a messaging service come from the
fact that the messages are short, and the service is easy to
use. Twitter is actually easier to use than many
instant-messaging clients, and doesn't even require an
install on a computer. An example of these basic concepts is
the retweet, which is sending a tweet one likes or approves
of to her list of followers. Retweets account for a lot of
Twitter traffic, and form a major part of the site's
ability to promote viral content. If a retweet gathers
enough steam, it can make the rounds of the entire web in a
matter of minutes.


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885 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2010-11-17 12:00:00

Written By:     Enzo F. Cesario
Copyright:      2010
Contact Email:  mailto:ennzo.f.cesario@...



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Brand Management - Retweets and Viral Marketing
Copyright (c) 2010 Enzo F. Cesario
BrandSplat
http://www.Brandsplat.com/



Twitter's strengths as a messaging service come from the fact
that the messages are short, and the service is easy to use. If
someone can type within the character limit and handle a few
basic concepts, Twitter is actually easier to use than many
instant-messaging clients, and doesn't even require an install
on a computer.

An example of these basic concepts is the retweet, which is
sending a tweet one likes or approves of to her list of
followers. Retweets account for a lot of Twitter traffic, and
form a major part of the site's ability to promote viral
content. If a retweet gathers enough steam, it can make the
rounds of the entire web in a matter of minutes.

So how exactly does this work? The answer lies in the concept of
overlapping spheres. Consider a Venn diagram, where two or more
circles represent certain spheres of influence, and the overlap
describes a mutual sphere. In this case, the overlap is the
retweet, and the spheres represent the followers of the
re-tweeter, and the followers of his followers.

Different Interests and Common Ground

The idea takes advantage of the sheer diversity of interests on
the web. The idea of the polymath or Renaissance man - which is
to say the person who displays interest and skills in many fields
- is returning to the world now that people can rapidly research
all manner of topics.

So, suppose that a local ice cream shop we shall call Brand A has
a Twitter following of 1,200 people, mostly from their local
town. There is probably some overlap as well - some of these
1,200 are likely to be followers of one another, but they also
will have more followers outside Brand A's audience just by the
law of probability.

Thus, Brand A sees a tweet they find interesting. It can be a
link to a video, a web article talking about the process of
making ice cream, or an interview with Brand A's staff in the
local newscast that somehow left a blooper in the broadcast.
Brand A commits to the retweet, and the audience gets it.

Someone in the audience overlaps with it, and retweets as well to
their audience. Perhaps it's a journalism student who saw the
broadcast and knows how big of a goof leaving the blooper in must
be, so he shares it with his journalism friends.

The point of this is that it need not necessarily be about the
brand itself. Perhaps Brand A's retweet about ice cream gets
less attention than the one about the newscast. Either way, Brand
A gets a lot of attention as the source, and the video has gone
viral for all the strangest reasons.

So, What To Retweet?

The short and obvious answer is that anything can qualify for
retweeting, but today's Twitter etiquette demands more than
that.

A brand or user should retweet only those things they genuinely
find interesting. Perhaps this will be something the retweeter
knows the audience likes, or perhaps instead it's just something
that appeals for its niche and unexpected qualities. There is no
guarantee to what will go viral - nobody knows at all how it
works, except perhaps mimetic scientists.

There are programs that make things easier to retweet, and to
even measure the success of a retweet if necessary. Tools such as
Tweetdeck and Tweetbranch can organize tweets and retweets into
coherent conversations of information that can be easily kept up
with, as well as measure the statistics of users that respond to
a certain tweet or retweet. This brings Twitter firmly into the
realm of web analytics and metrics, and it can certainly be a
boon.

On the other hand, Twitter really is all about spontaneous
action. If a user gets caught in the cycle of stopping to look at
the measurable impact of every single retweet, she'll eventually
start hedging her bets and skipping on some topics. Overthinking
retweets takes all the spontaneity out of the game, so be careful
not to overanalyze. This should be fun!

In addition, it's important to remember that not all branding is
immediate or consciously done. To repeat an oft-raised but just
as oft-ignored point, the web is made up of people with minds and
ideas of their own. They have a vast array of moods, attitudes
and states of mind. Perhaps they don't want to see another
retweet about adorable kittens midweek, but could definitely use
some roly poly fluffballs on Friday after the disaster day of the
month.

If you're still not sure what qualifies for retweeting, try
applying an instinctive test to potential retweeting. If it comes
to mind that "maybe I should retweet this," do so. Don't stop
and overthink, just put it out there.

Further, consider retweeting the bad with the good. The web
utterly thrives on making fun of people who gaffe, so put some
mistakes out there that seem funny. Consider putting your own
mistakes up there and own up to them, inviting some laughs.
Having a sense of humor about one's own situation is one of the
best ways to draw in and engage a potential audience, rather than
alienating them or convincing them one is a snob. Whatever the
reason for it, don't hesitate to take advantage of the retweet.




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Enzo F. Cesario is an online branding specialist
and co-founder of Brandsplat, a digital content
agency. Brandsplat creates blogs, articles, videos
and social media in the "voice" of our client's
brand. It makes sites more findable and brands more
recognizable. For the free Brandcasting Report go to
http://www.BrandSplat.com/ or visit our blog at
http://www.iBrandCasting.com/


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ABOUT THIS ARTICLE SUBMISSION

http://thePhantomWriters.com/ is a paid article distribution
service. thePhantomWriters.com and Article-Distribution.com
are owned and operated by:

Bill Platt
3010 E Raintree
Stillwater, Oklahoma USA 74074


Learn more about our article distribution services by visiting:
http://thephantomwriters.com/x.pl/tpw/info/article-distribution/index.html

The content of this article is solely the property
and opinion of its author, Enzo F. Cesario
http://www.Brandsplat.com/



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