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Article Title:
The Passing Of A Legend

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What most people don't realise is that Anthony Robbins
mentor was a guy named Jim Rohn. And you might have heard
that Jim Rohn passed away yesterday. That made it a sad day.


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Distribution Date and Time: 2009-12-18 10:00:00

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Copyright:      2009
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The Passing Of A Legend
Copyright (c) 2009 Scott Bywater
Copywriting That SELLS
http://www.copywritingthatsells.com.au/



I remember attending an Anthony Robbins seminar when I was about
16. I begged and pleaded to go and eventually my parents gave in
and my mother and I went to Darling Harbour for the weekend to
check the "BIG MAN" out.

Fantastic event. And I enjoyed it so much I ended up promoting
Mr. Robbins several years later.

After that, I had learnt what I feel I needed to learn and
haven't attended any of his events since.

But he was someone who influenced my thinking and progress along
the way.

Now what most people don't realise is that Anthony Robbins
mentor was a guy named Jim Rohn.

And you might have heard that Jim Rohn passed away yesterday.

That made it a sad day.

Over recent years, we have lost some true legends.

Gary Halbert in the world of copywriting.

Michael Jackson in the world of music.

Patrick Swayze in the world of acting.

Christopher Reeve, the world's Superman.

And now Jim Rohn in the world of motivation.

So I thought I would dedicate today's email to Jim Rohn, the
father of motivational speaking and the guy who has influenced
many thousands of people over the years.

And what better way of doing so than by talking about one of his
famous quotes:

"Don't wish it were easier, wish you were better."

After all, that's the way it can feel in business sometimes,
can't it?

You find it tough to get customers.

Client don't pay on time.

Jobs fall through.

Employees leave you in the lurch.

The reality is business can be very, very tough at times.

I can remember my first year in business... wondering where the
money was going to come from every single week... living from
hand to mouth... it all felt like an uphill struggle.

I got locked out of one business.

I almost got kicked out of my apartment.

I sometimes felt like throwing in the towel.

But I was inspired by mentors like Jim Rohn to keep going, even
when I felt like giving up.

I knew that if I could just get that piece of knowledge... if I
could master the art of getting more customers... of getting my
message across... then I would succeed.

And a lot has changed since then.

But let's face it. Business never gets any easier.

Those who succeed just get better.

They put in the discipline...

"For every disciplined effort, there is a multiple reward" -
Jim Rohn

They manage their time because they understand that

"Either you run the day or the day runs you" - Jim Rohn

They take time to learn something new every day because

"Formal education will make you a living; self education will
make you a fortune" - Jim Rohn

They start to give more, understanding that

"Giving is better than receiving because giving starts the
receiving process" - Jim Rohn

They learn to have discipline. After all...

"Affirmation without discipline is the beginning of delusion" -
Jim Rohn

They ask for what they want. Think about it...

"Asking is the beginning of receiving. Make sure you don't go
to the ocean with a teaspoon. At least take a bucket so the kids
won't laugh at you" - Jim Rohn

And the understand the power of ideas, because...

"Ideas can be life-changing. Sometimes all you need to open the
door is just one more good idea." - Jim Rohn

Note: if you need more ideas on getting more customers, you can
find plenty of them at http://www.morecustomersmadeeasy.com

Yesterday was the passing of a legend.

Someone once said "when you are born you enter the world crying
while everyone else is rejoicing and when you die hopefully you
have lived such a life that everyone will be crying while you are
rejoicing."

And I believe Jim Rohn lived such a life.




---------------------------------------------------------------------
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popular ebook has been downloaded by over 8,247 business owners
over the past five years. Packed with information, this ebook
will show you copywriting and marketing strategies which could
have you getting new clients within just a couple of days.


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A Free-Reprint Article Written by: Enzo F. Cesario

Article Title:
Branding - For Better or Worse

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Article Description:
Many times, no one can predict what will make a brand into a
particular success or failure overnight. However, every
company can take three common sense steps to protect their
brand and the products it represents.


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Distribution Date and Time: 2009-12-17 10:30:00

Written By:     Enzo F. Cesario
Copyright:      2009
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Branding - For Better or Worse
Copyright (c) 2009 Enzo F. Cesario
BrandSplat
http://www.Brandsplat.com/



The point of a brand is to create an instantaneous association in
people's minds. The Nike 'swoosh' brings to mind footwear,
athleticism, and Michael Jordan. The Toyota 'bull' logo evokes
images of compact cars, foreign business competition, and new
ways of doing things. The name Budweiser reminds us of everything
from the actual beer to those clever talking frogs, and the
'wassup!' advertisements.

These are cases of successful, memorable branding. Michael Jordan
is retired from professional sports, the frogs haven't been on
television in years, and wassup has almost faded from day to day
use in the American pop culture vocabulary. However, every one of
these elements remains identifiable, and mentioning them to most
people will get the typical, 'oh yeah!' response to memories of
clever marketing, cementing the image of the brand in the
viewers' minds.

Branding is the creation of these memories. However,
recollections of a product being indisputably linked with a
particular name, image, or slogan can be a double-edged sword.

MCI Communications was one of the most successful challengers to
the AT&T 'Bell Monopoly' consortium between the late 1960s and
early 1980s. MCI managed to push through the breakup of the Bell
coalition and allow new players to enter into the field of
telecommunications. MCI pioneered many telecommunications
innovations, such as Single Mode Fiber Optic Cable, when other
companies were content to rely on existing standards. They were
one of the first companies to offer the now standard idea of
'in-network' calling, where MCI customers received discounts
when calling other MCI customers. MCI was one of the big,
significant players in the telecom world, so why isn't their
name still synonymous with innovation?

Because it is now synonymous with the words Worldcom, Enron, and
scandal.

In 1998, MCI merged with another company to become MCI Worldcom,
launching a widespread televised and online advertising campaign
featuring notable actors such as Sam Neil of Jurassic Park fame.
The MCI brand became inextricably linked with the Worldcom brand.
Then, on June 26 2002, the Securities Exchange Commission
launched a full inquiry into reported auditing and financial
irregularities, resulting in allegations of fraud. By July 21st,
less than one month later, it was revealed that Worldcom stock
was inflated by $11 billion dollars, and the company entered into
chapter 11 bankruptcy. MCI was ultimately bought out by Verizon,
and the legacy of a once innovative telecom company was left in
the same repository as Arthur Anderson, Enron, and the other big
financial fraud stories of the early 21st century.

While this is an extreme example, it is a caution worth
considering for anyone interested in making a brand name for his
or her product in today's market. The world is more connected,
more informed, and more critical than ever, and while a legacy of
good choices can create a strong brand, a reputation for poor or
improper decisions can and will conspire to bury a once
successful company forever.

Many times, no one can predict what will make a brand into a
particular success or failure overnight. However, every company
can take three common sense steps to protect their brand and the
products it represents.

1. Promote a Quality Product

Quality talks - if a product works, then it has a certain degree
of merit that puts it ahead of competition. If a company puts the
time and effort to get a quality product onto the market and
markets the brand in such a way that the actual qualities are
stressed, people will remember.

As an example, Tylenol is an effective painkiller for
post-surgical use. It is not a homeopathic remedy relying on word
of mouth and supposed benefits, but has demonstrable, measurable
effects on human pain and healing.

2. Be Informed About the Brand's Use

Knowing not just what one is putting out, but what is being done
with it in the market, is crucial to proper branding. To continue
with the example of Tylenol, many advertisements stress that
doctors frequently prescribe it, more than any other over the
counter analgesic. Knowing what doctors were using their product
allowed Tylenol to make a powerful claim and keep the information
in people's minds.

3. Be Prepared to Take Responsibility for the Brand

As seen in the MCI case, scandal led to the irrevocable decline
of a once-powerful brand. Conversely, Tylenol managed to take
what could have been a public relations nightmare and came out
stronger than ever as a result. When Tylenol executives found out
that tampering had led to poison getting into the product supply,
poisons that killed Tylenol consumers, they pulled every current
Tylenol product from the shelves of stores. They investigated
each of their production facilities, solved the problem, and then
launched an informative campaign letting people know when and why
it was safe to come back to their product. This disaster could
have led to the death of the company, but the executives'
willingness to take responsibility and act, rather than covering
up and denying fault, saved-a brand that is still powerful to
this day.

Again, these are examples of extreme events. Only a tiny fraction
of companies ever take their investments down the path of fraud,
and almost no one will have to deal with their product becoming a
poisonous vector. However, they illustrate the case that a brand
is a powerful association for people to make, and that like any
part of a business, it requires information and action in the
proper degrees.

What Does This Mean to Me and My Website

Normal advertising just informs the consumer about a product and
a company's brand identity. With digital advertising, the
consumer can be more involved in the brand image. In this
interactive domain, a company can listen to consumers who make
comments on their website or blog and act on negative feedback
before it becomes uncontrollable. They can try out different
advertising strategies to learn which products they should
continue to develop and which new features a product should have.

Effective digital branding allows you to identify a singular
position and establish your own distinctive voice in the
marketplace and incorporates all three of the above-mentioned
branding points. You'll be promoting a quality product. You'll
use social media strategies to keep informed about your brand's
image and you'll take responsibility for your brand, to guide
and shape it to its best advantage.

Branding takes time and thought. Digital branding takes time,
thought and an interchange with your consumers. Engaging your
customers in your brand in a relevant way is the key to
successful online branding.






---------------------------------------------------------------------
Enzo F. Cesario is a Copywriter and co-founder of Brandsplat.
Brandcasting uses informative content and state-of-the-art
internet distribution and optimization to build links and
drive the right kind of traffic to your website. Go to
http://www.Brandsplat.com/ or visit our blog at:
http://www.brandsplatblog.com/


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A Free-Reprint Article Written by: Scott Bywater

Article Title:
Are Bottlenecks Holding You Back?

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Article Description:
Over the last couple of months I've been reading a book
called "The Goal" after having it referred to me by my
friend and colleague, Aaron Parsons. Now "The Goal" is
actually a book about the manufacturing industry which is
written like a novel. But it has had a huge impact on my
thinking around business.


Additional Article Information:
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424 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2009-12-17 10:15:00

Written By:     Scott Bywater
Copyright:      2009
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Are Bottlenecks Holding You Back?
Copyright (c) 2009 Scott Bywater
Copywriting That SELLS
http://www.copywritingthatsells.com.au/



Over the last couple of months I've been reading a book called
"The Goal" after having it referred to me by my friend and
colleague, Aaron Parsons.

Now "The Goal" is actually a book about the manufacturing
industry which is written like a novel.

But it has had a huge impact on my thinking around business.

Why?

Because it talks about bottlenecks.

Bottlenecks are those things which hold you up in business... and
they stop you from moving forward because unless you shift the
bottlenecks nothing else can move forward.

For instance, in the manufacturing process a bottleneck might be
that you need to have one piece before you can add another piece
on top of the first piece.

And until you do that, you cannot move any further down the path.
So if that piece hasn't arrived yet, you are dead in the water.

In a nutshell, when one part of the process gets overloaded, it
holds every other part of the process off.

In my business, I am usually the bottleneck.

I am the overloaded part.

And if I cannot get one thing finished, then my suppliers cannot
move onto the next part.

For instance, if I cannot get an hour to complete the sales copy
for a new web site I am creating for myself, my web designer
cannot get onto creating it - sometimes FOR WEEKS.

So what's the answer?

Take the load off yourself and start outsourcing. Outsource
everything that doesn't need to be done by you and can be done
more effectively by someone else.

And think of everything that's eating into your daily routine
which is causing you to become the bottleneck.

And then get someone else to do it.

However sometimes my suppliers can be the overloaded part. And
they can stop things moving forward. For instance, if your web
designer takes months to do a job which could have been done in a
few days, then that stops you from moving forward.

Start thinking of your processes like a manufacturing firm would.
Look at where you breakdown, where you bottleneck, at what holds
you back from going to the next level.

And then do everything in your power to get rid of the
bottlenecks.

For most business owners I know, the bottleneck lies in getting
more customers.

They don't have enough customers which stops them from expanding
their business... living a better lifestyle... taking more
holidays... employing more staff so they can take the load off
themselves and spend more time with their kids, etc.




---------------------------------------------------------------------
As a direct response copywriter, Scott Bywater strives to educate
business owners on how to generate more leads, get more of the
"right type" of customers, differentiate themselves from their
competition, and convert their leads into sales via his
underground and "outside of the box" strategies. You can get his
copywriting and marketing tips delivered to your inbox via his
eye opening "Copywriting Selling Secrets" newsletter available at
http://www.copywritingthatsells.com.au/


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   the paragraph breaks fall, but you cannot eliminate all
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The content of this article is solely the property
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http://www.copywritingthatsells.com.au/



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A Free-Reprint Article Written by: Janneke Nijenhuis

Article Title:
Forgotten By The Travel Industry - Over 100 Million German Speaking Travelers

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Article Description:
A huge travel market often forgotten by the travel industry.
Websites have not been translated into the German language
and online distribution on the German markets is neglected.


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459 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2009-12-16 10:15:00

Written By:     Janneke Nijenhuis
Copyright:      2009
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Forgotten By The Travel Industry - Over 100 Million German Speaking Travelers
Copyright (c) 2009 Janneke Nijenhuis
Top Travel Angebot
http://toptravelangebot.de/



Online travel sales in Europe are increasing rapidly. It is
expected that in 2009 over 25% of the total European travel
market will be purchased online. The UK remains the largest
online travel market in Europe, with Germany in second place.
These two markets accounted for 49% of the EUR 49.4 bn. European
online travel market in 2007.

The Germans took a total of 302 million trips in 2008 (domestic
226.4 million and outbound 75.8 million) and spent 1.6 billion
nights abroad. An increase of 2% compared to 2007. With 17% Spain
is the leading outbound holiday destination followed by Austria,
Italy, Turkey, France, Netherlands, Greece and Switzerland.

A huge travel market often forgotten by the travel industry.
Websites have not been translated into the German language and
online distribution on the German markets is neglected.

According to the German Information Centre in July 2009 the
crisis in Germany is stabilizing: "Following the sharp declines
in the gross domestic product in the winter half-year, there are
now increasingly signs indicating a gradual stabilisation of the
overall economy. In particular, there has been a recovery of
ordering in industry. Thus, the outlook for industrial output has
improved considerably. There are many indications that the
overall economic output may have stabilised in the second quarter
of this year."

Time for the travel industry (hotels, cruises, holidayhomes,
vacation rentals and other travel suppliers) to expand their
sales and marketing effords to these new markets. Among many
hotel websites such as HRS.com and Hotel.de hotels can also
market packages to the German speaking markets.

Recently the new website www.toptravelangebot.de went online. A
German travel portal where the tourism industry can advertise
hotel offers, holiday homes, restaurants, promotions, events and
holiday related press releases free of charge. This is the first
opportunity for providers from the tourism branch to gain free
and easy access to the German travel market.

No Commission For The Entire Tourism Branch

Visitors are able to evaluate providers using a review option and
simply search by location or category such as hotel, amusement
park, golf club, restaurant, or city trip. Subsequently they can
send an e-mail directly to the provider or click through to the
provider's website. Providers therefore do not need to maintain
an availability overview or pay a commission, which can be as
high as 15% these days with other websites. In addition, all new
providers are entitled to a free listing for one year. This gives
them one full year to test, free of charge, whether this new
portal does indeed offer an easy solution to attracting German
guests. Please request the relevant discount code.

No Charge For Press Releases And Articles

There is no charge for publishing events, press releases,
promotions, or classified ads on toptravelangebot.de






---------------------------------------------------------------------
Janneke Nijenhuis (44) started her career in 1989 with Golden
Tulip Worldwide. After 12 years in various commercial jobs she
started a new hotel chain: Hampshire Hotels in 2001. In 2006
she started her own hotels S&M consultancy firm Hands-On Advies
(http://www.handsonadvies.nl/) working for companies in the
hospitality industry. Recently she started with a new German
travel portal: http://www.toptravelangebot.de/


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A Free-Reprint Article Written by: Scott Bywater

Article Title:
Turning Useless Facts Into Moolah

See TERMS OF REPRINT to the end of the article.

Article Description:
I was sitting here doing a meditation this morning,
wondering what I would write about today, when I saw a
little book on my desk. I picked it up last year. It was a
publication from Zoo Magazine entitled PUB AMMO: 1001
guaranteed useless facts. However, I am not so sure they are
useless.


Additional Article Information:
===============================

561 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2009-12-16 10:00:00

Written By:     Scott Bywater
Copyright:      2009
Contact Email:  mailto:sbywater@...


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Turning Useless Facts Into Moolah
Copyright (c) 2009 Scott Bywater
Copywriting That SELLS
http://www.copywritingthatsells.com.au/



I was sitting here doing a meditation this morning, wondering
what I would write about today, when I saw a little book on my
desk.

I picked it up last year. It was a publication from Zoo Magazine
entitled PUB AMMO: 1001 guaranteed useless facts.

However, I am not so sure they are useless.

Let's open the page and take a look inside at some of the
facts...

At weddings in part of North India, groups of women sing abusive
songs directed at the family of the groom.

A Tupperware party starts somewhere in the world every 23 seconds

The soft drink 7-Up got its name from the inventor, who had
already rejected six other names for the product

In a feeding frenzy, a shark may eat parts of its own body

It is a criminal offense to drive around in a dirty car in Russia

Polar bears are so perfectly insulated against the cold, they
actually spend most of the time trying to cool down.

Nine out of 10 people believe Thomas Edison invented the light
bulb. Joseph Swan did.

Ok, I am sure you found these ideas interesting.

But how can you use them in your copy to boost sales?

Let me have a crack at a few of them for a few businesses...

A Conflict Management Seminar...

Did you know at weddings in part of North India, groups of women
sing abusive songs directed at the family of the groom?

Thankfully, this probably won't happen at your wedding, but if
you're like many customer service people I know you've
certainly had your fair share of abuse hurled at you over the
years.

And in this letter, I am going to show you how to put a stop to
it.

Here's what it's all about... etc

A Clothing Shop

Did you know Polar bears are so perfectly insulated against the
cold, they actually spend most of the time trying to cool down.

Unfortunately, you're not going to have the same problem over
winter.

However it really doesn't matter, because with our special
winter sale, it's the next best thing to turning yourself into a
polar bear for the next 6 months.

Here's the deal... etc.

A car cleaning company

Did you know it is a criminal offense to drive around in a dirty
car in Russia?

Thankfully, you're not going to be locked up for driving around
without cleaning your car in Australia. But you'll certainly
cause a crime against yourself because when your car is dirty,
you are exposed to germs which can cause illnesses within your
family. What's more, it just doesn't make you feel good to
drive around in a dirty car now does it?

Can you see how you can use so called "useless facts" to get
your readers attention in virtually any industry.

The reality is it doesn't matter how good your product is, it's
catching people's attention so you can get the message across
and position your product well.

Think about it: Rightly or wrongly, Thomas Edison got the credit
for inventing the lightbulb because he was better at promoting
himself and getting the attention of the public.

That made him famous and no doubt made him a fortune.

The message: You need to know how to promote yourself to get the
attention of your target market or you're dead in the water.




---------------------------------------------------------------------
Scott Bywater is a direct response copywriter with extensive
experience in B2B and B2C writing. Mr Bywater is the author of
Cash-Flow Advertising and More Customers Made Easy. You can gain
access to his copywriting and marketing tips via his entertaining
and eye opening "Copywriting Selling Secrets" newsletter
available at http://www.copywritingthatsells.com.au/


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.....................................

*** Digital Reprint Rights ***

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   You Must Set All URL's or Mailto Addresses in the body
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ABOUT THIS ARTICLE SUBMISSION

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Learn more about our article distribution services by visiting:
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The content of this article is solely the property
and opinion of its author, Scott Bywater
http://www.copywritingthatsells.com.au/



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A Free-Reprint Article Written by: Enzo F. Cesario

Article Title:
Directory Assistance - How Can I Help Your Blog?

See TERMS OF REPRINT to the end of the article.

Article Description:
Blogging can be a deeply satisfying, intensely personal
experience. Generally simple to use, blogs allow the
household mom, the serial author, the political activist and
the high school poet to publish and archive their best
efforts and satisfy the creative muse in all of them.
Whereas, in the past, publishing was a privilege for the
elite few, it is now open to anyone with the time and the
means to access a computer.


Additional Article Information:
===============================

803 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2009-12-15 15:15:00

Written By:     Enzo F. Cesario
Copyright:      2009
Contact Email:  mailto:ennzo.f.cesario@...



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Directory Assistance - How Can I Help Your Blog?
Copyright (c) 2009 Enzo F. Cesario
BrandSplat
http://www.Brandsplat.com/



Blogging can be a deeply satisfying, intensely personal
experience. Generally simple to use, blogs allow the household
mom, the serial author, the political activist and the high
school poet to publish and archive their best efforts and satisfy
the creative muse in all of them. Whereas, in the past,
publishing was a privilege for the elite few, it is now open to
anyone with the time and the means to access a computer.

But if no one is reading the blogs, they can become a
disheartening and frustrating experience. A lack of audience can
even cost a blogger money - there are numerous blogs on the web
that are intended to be significant sources of personal income,
between advertising programs and personal product sales. A key
step in getting a blog read, therefore, is the use of a
specialized web directory known as the blog directory.

What is a Blog Directory?

A blog directory is not a search engine - it is an indexed list
of blog links, broken up into categories and keywords for ease of
reference. Blogs are submitted or invited for review; the
directory looks over the material, and then determines if it
meets the criteria for inclusion. Listing in a blog directory
increases the chance that a blog will come up in search engine
and keyword requests, meaning more users will ultimately be
directed to read the blog.

There are as many different types of directories as there are
categories of blog. There are directories for video blogs,
personal blogs, business-only blogs, and hobby blogs. Some
directories cater to the politically minded web journalist;
others only admit a self-defined best-of-the-best by personal
invitation, according to their own eclectic or exclusive
criteria. Even more specific are directories seeking a narrow
culture subset. The Ultimate Directory of British Blogs seeks out
what they call British blogs, defined as much by culture and
common language as by arbitrary terms of location.

In addition, directories are broadly divided between human-edited
and automated submission directories. Human-edited directories
maintain a staff of reviewers who examine each submission before
listing or rejecting it. Automated systems look for keywords or
organizational patterns in submitted blogs, and make
determinations based on pre-set, machine-learned criteria.

How Do They Work?

Directories present a number of options or models for how they
list blogs; equally as diverse as the way they categorize their
indices. The basic model is the free listing - bloggers are not
charged for the review and listing of their blog in the
directory. Paid submissions require a fee - either one time or
ongoing - for the review and listing of their blog on the site.
Some directories require a bidding process for listing blogs, and
some blogs have a 'featured' listing that gives a particular
blog top billing over their other listings, for various reasons.
Just to make things more interesting, any of these listing
options can also include a link-back clause, namely that the user
must display (in a matter that satisfies the directory) a link to
the directory where their blog has been listed.

In theory, blog directories are simple to use; a blogger finds a
directory they think is relevant, and submits their blog for
listing. In practice, there are steps to make the process more
profitable and effective than blind, mass submission. The first
step is research; bloggers should visit forums related to their
field of interest, and ask which directories have good results,
or which are best suited to their category of writing. When
submitting, bloggers should look into the directory's submission
procedures and follow them exactly. The savvy blogger is never
afraid to ask for advice, whether from the forum or a
directory's contacts page. Sometimes a thoughtfully worded
question will accomplish much more than a careless series of
submissions.

A Few Free Ones

A handful of free directories bloggers may be interested in
include bloglines.com, answers.com, blogfinds.com, technorati.com
and boingboing.net

Each of these is a good choice for a blogger to consider
registering and submitting to while looking to save money. None
charge fees, and each one offers additional services beyond the
blogging directory itself. Because of this, they are more likely
to draw additional users interested in more than the directory,
who then can follow up by perusing the listings for more
information. At most, they require registration and a link-back,
which are comparatively small demands. Some directories charge a
minimum of five dollars for a review and listing, and others
charge as much as 150 dollars for a front-page spot.

Bloggers should take the time to do their research, visit the
forums of their preferred blogging communities and hobbies, and
find out which directories best suit them. With a little effort
and energy, a good blog can find a great directory, and reach the
audience it deserves.






---------------------------------------------------------------------
Enzo F. Cesario is a Copywriter and co-founder of Brandsplat.
Brandcasting uses informative content and state-of-the-art
internet distribution and optimization to build links and
drive the right kind of traffic to your website. Go to
http://www.Brandsplat.com/ or visit our blog at:
http://www.brandsplatblog.com/


--- END ARTICLE ---

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.....................................

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   You Must Set All URL's or Mailto Addresses in the body
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   Clean links should point to the Author's links without
   redirects having been inserted into the copy.

* You are not allowed to Change or Delete any Words or
   Links in the Article or Resource Box. Paragraph breaks
   must be retained with articles. You can change where
   the paragraph breaks fall, but you cannot eliminate all
   paragraph breaks as some have chosen to do.

* Email Distribution of this article Must be done through
   Opt-in Email Only. No Unsolicited Commercial Email.


* You Are Allowed to format the layout of the article for
   proper display of the article in your website or in your
   ezine, so long as you can maintain the author's interests
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* You may not use sentences from this article as an input
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   order to build an article with software. The copyright on
   this article applies to the "WHOLE" article.


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   We ask that you notify the author of publication of his
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Learn more about our article distribution services by visiting:
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The content of this article is solely the property
and opinion of its author, Enzo F. Cesario
http://www.Brandsplat.com/



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A Free-Reprint Article Written by: Lisa Mazurka

Article Title:
Will Training and Education Requirements Become Regulation for Clinical Research
Professionals?

See TERMS OF REPRINT to the end of the article.

Article Description:
In July 2008, the Department of Health and Human Services
(OHRP) asked the clinical research industry to provide
public comment on whether the agency should develop
regulations which would mandate education and training
requirements for clinical research professionals or whether
additional guidance on the topic should be provided (73 Fed.
Reg. 37460). This article will review some of the specific
questions OHRP requested for public comment, the public
response and any action by OHRP to date.


Additional Article Information:
===============================

604 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2009-12-15 14:30:00

Written By:     Lisa Mazurka
Copyright:      2009
Contact Email:  mailto:lisa.mazurka@...



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Will Training and Education Requirements Become Regulation for Clinical Research
Professionals?
Copyright (c) 2009 Lisa Mazurka
Clinical Research Consulting, Inc.
http://www.eclinicalresearchconsulting.com



Training and education within the clinical research industry
continues to be an important topic amongst clinical research
professionals and regulators. While many industries have standard
requirements for training and education within their profession,
the clinical research industry does not mandate any requirements
or standard baseline training curriculum. Because of this,
training for new professionals across our industry varies and for
some it may not even exist. This issue has been a hot topic in
our industry as issues of research noncompliance continue to be
associated with lack of education and training.

Last year, in July 2008, the Department of Health and Human
Services (OHRP) asked the clinical research industry to provide
public comment on whether the agency should develop regulations
which would mandate education and training requirements for
clinical research professionals or whether additional guidance on
the topic should be provided (73 Fed. Reg. 37460).

OHRP requested industry comment on such topics as: whether
institutions/organizations require education and training, if
there is no education and training requirements within
institutions/organizations, what are the reasons for
non-implementation, if an institution/organization does not have
an education/training requirement, does this contribute to
noncompliance? In addition, the agency requested comment on a
variety of other issues relating to training and education such
as: the need for regulation on training and education, what
industry professionals should be required to complete training
and education requirements and how often should training
materials be updated?

(Public comments were collected through September 29, 2008.)

Unfortunately, the request for industry comment did not provide
as much feedback and response as OHRP had hoped with only
approximately one hundred comments received by the September
deadline. In addition, the comments provided seemed dived and
vague, giving no clear response to the topic.

Thompson's Guide to Good Clinical Practice recently covered the
OHRP request for public comment on training and education in the
September, 2009 issue. As quoted by Elyse Summers, Acting
Director of OHRP's Division of Education and Development when
interviewed regarding the responses, she stated: "Taken as a
whole, there was not a definitive picture presented by the
commentators as to what specific role regulations and/or guidance
and/or OHRP should play in achieving the goal of educating people
involved in activities relating to human subjects research and
protection."(1)

Many clinical research professionals, especially those who
provide training and education services, wonder how these
comments will be incorporated into the clinical research industry
atmosphere and infrastructures. "I think it is unfortunate that
the comments were split and there was no definitive sway in
either direction", states Lisa Mazurka, President of Clinical
Research Consulting, Inc. Our organization is a CRO which offers
clinical research education and training programs and we see a
dire need for a stronger foundation for education and training in
the industry. Not only do we support a change in industry support
for a suggested curriculum of mandated training and education for
industry professionals but we would also like to see additional
funding for such programs through grants and/or other federal
funds. Far too often, individuals do not benefit from baseline
training and education upon coming into this industry because
their organization does not have such an internal funded program
and/or they do not have the funding to outsource training and
education services to an outside organization".

Comments received by OHRP on this topic are public and can be
requested through the Division of Education and Development. No
decisions or course of action have been made to date from the
comments received by the OHRP since the deadline in September,
2008.

References

1. Thompson Guide to Good Clinical Practice. September, 2009;
Volume 16, No. 2




---------------------------------------------------------------------
Lisa Mazurka is Founder and President of Clinical Research
Consulting, Inc. http://www.eclinicalresearchconsulting.com/
a full service clinical monitoring, project management, training,
and educational service organization committed to raising
standards within the pharmaceutical and biotechnology industries.
Lisa is an avid clinical educator and has delivered hundreds of
educational programs for hospitals, academia and biotech
start-ups to leading pharmaceutical companies.  She has also
taught for the Boston University School of Medicine and
The Massachusetts Biotechnology Council.


--- END ARTICLE ---

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TERMS OF REPRINT - Publication Rules
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   http://thomas.loc.gov/cgi-bin/query/z?c105:H.R.2281.ENR:

.....................................

*** Digital Reprint Rights ***

* If you publish this article in a website/forum/blog,
   You Must Set All URL's or Mailto Addresses in the body
   of the article AND in the Author's Resource Box as
   Hyperlinks (clickable links).

* Links must remain in the form that we published them.
   Clean links should point to the Author's links without
   redirects having been inserted into the copy.

* You are not allowed to Change or Delete any Words or
   Links in the Article or Resource Box. Paragraph breaks
   must be retained with articles. You can change where
   the paragraph breaks fall, but you cannot eliminate all
   paragraph breaks as some have chosen to do.

* Email Distribution of this article Must be done through
   Opt-in Email Only. No Unsolicited Commercial Email.


* You Are Allowed to format the layout of the article for
   proper display of the article in your website or in your
   ezine, so long as you can maintain the author's interests
   within the article.

* You may not use sentences from this article as an input
   for any software that steals sentences from others in
   order to build an article with software. The copyright on
   this article applies to the "WHOLE" article.


*** Author Notification ***

   We ask that you notify the author of publication of his
   or her work. Lisa Mazurka can be reached at:
   lisa.mazurka@...


*** Print Publication Reprint Rights ***

   If you desire to publish this article in a PRINT
   publication, you must contact the author directly
   for Print Permission at:
   mailto:lisa.mazurka@...



.....................................

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are owned and operated by:

Bill Platt
3010 E Raintree
Stillwater, Oklahoma USA 74074


Learn more about our article distribution services by visiting:
http://thephantomwriters.com/x.pl/tpw/info/article-distribution/index.html

The content of this article is solely the property
and opinion of its author, Lisa Mazurka
http://www.eclinicalresearchconsulting.com



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A Free-Reprint Article Written by: Tome Tomaj

Article Title:
The Decline in the Personal Savings Rate - What Happened to the Discipline?

See TERMS OF REPRINT to the end of the article.

Article Description:
As more and more American baby boomers are nearing and
entering their retirement years, many of them are concerned
about whether their retirement savings will last them long
enough to ensure their current quality of life, and rightly
so.


Additional Article Information:
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Distribution Date and Time: 2009-12-15 10:45:00

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Copyright:      2009
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The Decline in the Personal Savings Rate - What Happened to the Discipline?
Copyright (c) 2009 Tome Tomaj
White River Capital Management LLC
http://www.wr-cap.com/signup.html



As more and more American baby boomers are nearing and entering
their retirement years, many of them are concerned about whether
their retirement savings will last them long enough to ensure
their current quality of life, and rightly so.

During my work as an investment advisor and in my travels and
contacts with people in all facets of life, I have seen
first-hand how the lack of savings by Americans for their
retirement can lead to disastrous effects, both on their
financial situations, but on their emotional well-being as well.
The data speaks for itself. According to the Organization for
Economic Co-operation and Development (OECD), the net household
savings rate as a percentage (%) of household disposable income
for the US in 2008 was 1.6%. That is to say, that on average
American households saved only 1.6% of their disposable income.
As compared to other developed nations, the US has a very low
savings rate. As a reference, the savings rate for some of these
developed companies is as follows: Germany (11.6%), France
(12.7%), Italy (9.2%), Switzerland (12.6%) and Japan (3.3%).

As Americans, why do we not save more of the money we work very
hard to earn? I firmly believe this is a result of our lack of
financial discipline. What I mean by lack of discipline is as it
relates to making the right decisions as to our lifestyles,
spending decisions and to a lesser extent our careers.

Here is an example: As an advisor, I frequently meet and consult
with wealthy individuals and many, to my surprise, have earned
their wealth on their own. It was not handed to them by their
parents. After meeting and working with affluent people, I
immediately began to notice similarities between many of them.

1. They were savers. They saved a much higher percentage of their
disposable incomes as compared to the average American.

2. They live well below their means. I cannot stress this enough.
The most common characteristic of these individuals was they were
not concerned about "Keeping up with the Jones," but rather
live a relatively conservative lifestyle, focused on achieving
financial independence.

Naysayers will argue that while these are valid points, these
individuals were lucky enough to have good high-paying jobs. I
would agree that a stable high-paying career is definitely a
significant component in helping achieve financial independence,
but do not believe that this factor, and this factor alone, helps
individuals achieve this independence. There are many many
individuals with high paying jobs, many of them in stable
positions, but living paycheck to paycheck. This lack of
discipline on the part of these individuals can at a minimum
leave ill-prepared for their retirement, or worse in the long
run, possible financial ruin.

As I write this article, I am reminded of something that my
father used to say all the time (and still does, although to a
lesser extent) - "It doesn't matter how much you make, but how
much you save." As a young guy, when I was working in investment
banking, this advice went "in one ear and out the other." But
as a guy in my 30s I really appreciate this line of thinking and
how it can really affect Americans for the better.

Consider this: the effects of saving $500 per month and investing
those monies have a very large potential for growth in the long
run. Assuming an 8% average return on investment, by saving $500
per month, in 5 years it grows to $40,000, 10 years -
approximately $100,000, 20 years - nearly $302,000 and in 30
years - approximately $740,000. The effects of compounding still
astonish me to this day. If a 30 year old individual starts
saving $500 per month today and does so for 30 years, and
retiring around the age of 60, he could have a very nice nest egg
in addition to his social security income (if it is still around
in 30 years), his pension plan (from his employment, and or 401k,
if applicable).

Now for some more recent data (which is not very meaningful, in
my opinion). The US Bureau of Economic Analysis recently reported
that the US savings rate as a % of disposable income has been
increasing over the last few quarters. In fact, from the first
quarter of 2008, the savings rate has been increasing to
approximately 4.5% as of the third quarter 2009. While, in my
opinion, this is good, I believe this will not last. Data has
shown that during periods of economic downturns, we see savings
rates increase dramatically, only to see them fall once the
economy begins to come back. If we continue saving just a little
more than we have been saving on average, it could make a
meaningful difference in the long-term financial health of many.

I am a firm believer in saving, especially as it pertains to
retirement and allowing the possibility to enjoy retirement years
in relative comfort. The purpose of this piece was not to
criticize us as Americans on our lack of financial discipline as
it pertains to saving, but to show us that many of the financial
difficulties people face in their retirement years can be avoided
with some careful long-term planning.




---------------------------------------------------------------------
Tome Tomaj is an investment advisor representative and a
financial markets investor. He is the founder of White
River Capital Management LLC, an independent registered
investment advisor. White River specializes in the management
of separately managed investment accounts for individuals and
institutions. To find out more about his investment philosophy
and sign-up for his FREE market commentaries and articles,
please visit: http://www.wr-cap.com/signup.html


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A Free-Reprint Article Written by: Scott Bywater

Article Title:
Hurt and Rescue Your Customers

See TERMS OF REPRINT to the end of the article.

Article Description:
There's a saying in the direct marketing world called
"hurt and rescue" which sounds kind of harsh. But I wanted
to take a minute and walk you through the process of how it
works now.


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Distribution Date and Time: 2009-12-15 10:30:00

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Hurt and Rescue Your Customers
Copyright (c) 2009 Scott Bywater
Copywriting That SELLS
http://www.copywritingthatsells.com.au/



There's a saying in the direct marketing world called "hurt and
rescue" which sounds kind of harsh. But I wanted to take a
minute and walk you through the process of how it works now.

As in reality, it's actually hurting people for their own good
in most cases.

What most people don't realize is that we are selling all the
time. I have a three year old toddler, who is very excited about
going to the Wiggles today ;-) and I am in constant negotiation
with him to go to sleep, etc.

Now anyone with kids is probably going to face challenges when
they come into their teenage years. What's more, we all love our
kids.

So let's see how the "hurt and rescue" method can be applied
to someone you love...

Your child is a teenager and you find some drugs in their school
bag.

You say: What's this?

Your teenager says: It's nothing. Just some hash. Everyone does
it?

You say: What the???

Now you have a few options at this point. You can go off your
head, start screaming and ranting like a lunatic and scare the
life out of your teenager.

You could let it go.

Or you could strategically apply the "hurt and rescue"
approach.

Here's how I would do it...

I would tell a story about someone who lost their mind as a
result of smoking drugs - a real story about drugs being linked
to mental illnesses, etc.

I would pull out real stories from newspapers giving percentages
of the people getting addicted.

I would go into research mode and find out every single bad thing
I could about this drug based on real studies.

And I would basically try to scare the living s**t out of my
teenager.

Why?

To link a greater degree of pain to smoking the drug than the
pleasure (sensations, acceptance, etc) he gained from it.

And once I had hurt him, then I would go into rescue mode.

I would find a mentor. I would show him there was a better way
which would provide him the same pleasure without drugs.

Can you see why the "hurt and rescue" model is ethical and in
the best interest of your customer?

Let's say you sell tires... point out the danger of not having
good tires, get statistics on how many people die each year as a
result of not having good tires... scare the life out of your
customers. And then rescue them with your solution.

Makes sense?

You bet it does. One of my old friends said he didn't like the
way copywriting used fear to get people to take action, but if
it's real... if it's going to help save lives... if it's going
to protect your child... if it's fear used to do good... I have
absolutely no problem with it.




---------------------------------------------------------------------
Scott Bywater is an advertising copywriting expert and the
author of Cash-Flow Advertising. To gain access to all of his
copywriting tips on how to get more customers via his eye opening
"Copywriting Selling Secrets" newsletter, simply head on over to
his web site at http://www.copywritingthatsells.com.au/


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A Free-Reprint Article Written by: Scott Bywater

Article Title:
She's After Your Money

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Article Description:
Who would you rather be? The guy who had just managed to
inherit a tidy sum from a bank before he left and had
$700,000 in the bank... but had no money and limited skill?
Or the guy who had invested the last five years of his life
to gain the knowledge to practice as a specialist in this
country with highly sought after skills. Many people would
probably say the first guy.


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She's After Your Money
Copyright (c) 2009 Scott Bywater
Copywriting That SELLS
http://www.copywritingthatsells.com.au/



She's after your money!

That's what I was told by a guy who was working with me just
after I met my wife.

After all, I was quite a catch...

I lived in one of those houses with share bathrooms along with
guys on the dole and at least one or two drug addicts.

My tax cheque was the only thing which allowed me to pay my bills
and survive through that Xmas.

My car had a big scratch down the side of it which I couldn't
afford to fix.

My clothes were about 3 years old and I clearly hadn't had a
fashion upgrade for some time.

I hardly had a cent to my name.

Obviously, my mate was joking.

And I feel fortunate that I met my wife at a time when I didn't
have much because I know she loves me for me... and not for my
money.

I can't imagine how difficult it would be to be famous and try
to work out what people's real intentions are in befriending you
and if they have second agendas.

Perhaps that's why Hollywood Stars always seem to date each
other.

Who knows.

Anyway, that's not the point of this email. But this is...

Let me ask you a question: Let's say you were entering Australia
for the first time as an immigrant.

Who would you rather be?

The guy who had just managed to inherit a tidy sum from a bank
before he left and had $700,000 in the bank... but had no money
and limited skill?

Or the guy who had invested the last five years of his life to
gain the knowledge to practice as a specialist in this country
with highly sought after skills.

Many people would probably say the first guy. But the reality is
the first guy's assets add up to $700,000. And if he doesn't
know how to manage that money, 10 years from now, what's it
going to be worth?

Not much.

How about the second guy.

He's got the skills to demand a six figure income. He's got the
character traits to improve his skills and ensure they only
increase over time.

And the reality is 5 years from now... 10 years from now... 20
years from now... you can almost bet your bottom dollar who's
financial future is looking rosier.

So what's the most important asset one can possess?

Knowledge.

Why? Because knowledge can be transformed into money in the bank.
And unlike money, nobody can ever take it away from you.

And I can't think of any more important knowledge for a business
owner to have than understanding how to get more customers via
the strategies you'll learn at
http://www.morecustomersmadeeasy.com

Remember, our greatest asset is between our ears.




---------------------------------------------------------------------
Scott Bywater is a direct mail copywriter and the author of
Cash-Flow Advertising. To get access to his highly prized
complimentary copy of '7 Ways To Get More Customers" (valued at
$29.95) and to join his controversial and insighful "Copywriting
Selling Secrets" newsletter where you'll uncover the truth about
why most ads and sales letters don't work (and how to make yours
stand out from the rest) head on over to his web site at
http://www.copywritingthatsells.com.au/


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A Free-Reprint Article Written by: Trey Pennewell

Article Title:
Countdown To Google Page One and Search Engine Optimization Company Nightmares

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In August, Google announced the upcoming roll out of the
Google Caffeine infrastructure. Google was quick to point
out that they would not launch the new infrastructure until
after the Christmas holiday shopping season -- giving many
online retail stores confidence for the upcoming Christmas
shopping season. But everyone is asking, "How will Caffeine
affect MY rankings in Google?"


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Distribution Date and Time: 2009-12-14 13:00:00

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Copyright:      2009
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Countdown To Google Page One and Search Engine Optimization Company Nightmares
Copyright (c) 2009 Trey Pennewell
Links And Traffic
http://www.LinksAndTraffic.com



In August, Google announced the upcoming roll out of the Google
Caffeine infrastructure. Google was quick to point out that they
would not launch the new infrastructure until after the Christmas
holiday shopping season -- giving many online retail stores
confidence for the upcoming Christmas shopping season.

In the August announcement, Google described Caffeine this way:

"For the last several months, a large team of Googlers has been
working on a secret project: a next-generation architecture for
Google's web search. It's the first step in a process that will
let us push the envelope on size, indexing speed, accuracy,
comprehensiveness and other dimensions. The new infrastructure
sits "under the hood" of Google's search engine, which means
that most users won't notice a difference in search results. But
web developers and power searchers might notice a few
differences..."

After Thanksgiving, Google said that they had taken Caffeine out
of its "sandbox" phase, and that it launched Caffeine on only
one of its Data Centers. Search Engine Land was able to confirm
that Google had launched Caffeine on the IP address
209.85.225.103, and it was running on this IP address for at
least half of its searches. However, the full roll out of
Caffeine continues to remain in holding pattern, until after the
Christmas season.

Analyzing Google's Search Engine Result Pages...

Several online publishers and SEO companies jumped into testing
the Google Caffeine search results in August, when the original
announcement was made public.

The results of testing were somewhat mixed...

  * Everyone pretty much agreed that the Caffeine infrastructure
was faster than the original Google infrastructure, except for
results that included Advanced Search queries, such as when you
are using subtraction signs, quotes in query, etc. Mashable
suggested that Google Caffeine actually doubled the speed of a
Google search.

  * Google Caffeine tends to show a larger data set for the number
of search results for a particular search.

  * The weighting of Video and Universal Search is scaled back in
Caffeine.

  * A slight value increase to exact match domain names.

  * Google seems to be putting a little bit more emphasis on the
age of a website.

  * An increased weight for domain authority and tag pages on
authority websites.

  * A substantial increase in weight for social media websites.
Currently FriendFeed seems to carry more weight than Twitter or
FaceBook.

  * Google Caffeine has shown a tendency to put more weight on
keyword phrases or keyword strings, as opposed to singular
keywords.

  * Another major change, which is a reflection of how Google
deals with breaking news stories, is that Google is willing to
show the title and a description of a page, before it even caches
the page in its index.

An interesting change in the Google Search Engine Results that I
noted while doing the research for this article is that about
half-way down the page, Google has added a real-time element to
news items...

What they have done is to load a self-updating Iframe to the
search results that shows updated news items on a topic as they
become available. The image results are located just under this
real-time news block. You can see it now, by doing a quick Google
search for Barack Obama.

Also of interest about this real-time news window is that it is
actually capturing some of its results from Twitter and other
social media websites.

What This Means To Webmasters and SEO Providers...

If you have been relying upon video to push you to the top of
Google's search results, this is no longer a sure-fire method of
achieving top search placement quickly.

If you thought that Twitter and other social media websites were
worthless to you in Google, then you might start taking a second
look.

If you are not getting listings or mentions on authority
websites, then you may be missing out on some SEO opportunities.

If you have a keyword-heavy domain name, then your investment may
start to help you more going forward.

If you have focused on single keywords and bypassed keyword
strings for optimization, you may begin paying heavily for that
decision going forward.

Domain age will become more important after Caffeine is fully
rolled out, so it is in our best interests to seek links from
older websites and to put more emphasis on older sites in our
domain portfolios.

Old Google vs New Google Comparisons

Some SEO Providers have noted major changes between the two
search engines, although in my own experience, the placement for
my target keywords has not suffered, but I have not made major
gains either.

In the Old Google, I could put a search result on page one of
Google in as little as 15 minutes. I hope that remains unchanged
moving forward into the future. Of course my stuff isn't news,
so I will be holding my breath that I can put a web page on page
one of Google in only a few minutes -- going forward.

The main difference we are going to see going forward is the
emphasis on keyword strings as opposed to keywords in the new
Google Caffeine roll-out.

If you have been targeting single keywords for your website or
the website's of your clients, be prepared to scramble to
overcome your losses in Google's search rankings... But if you
have been targeting those long-tail keywords for any length of
time, then you will probably be dancing on the ceiling once
Google Caffeine is live across all of its data centers.

In Conclusion...

We have seen a lot of testimony that Google will not change its
appearance that much after the Google Caffeine roll-out...

But we have seen enough testimony to expect that some people will
be crying rivers of tears, while others will be dancing the jig,
after the Google Caffeine launch...

The only thing we can know for sure at this point, is that we
really won't know the impact of Caffeine until after the
roll-out as 2010 gets underway.




---------------------------------------------------------------------
Trey Pennewell is a writer who has written about SEO and online
business for a number of years. He encourages you to learn about
and purchase the new SEO ebook titled, "Karma SEO and the Great
Search Engine Ranking Dance" at http://www.LinksAndTraffic.com/


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A Free-Reprint Article Written by: Peter Gopal, Ph.D.

Article Title:
Improve the Profitability of Your Dental Practice by Increasing Staff
Productivity

See TERMS OF REPRINT to the end of the article.

Article Description:
Payroll costs at many dental offices are high, and doctors
are at a loss for ways to bring this under control.
Across-the-board salary cuts are not the answer, as that
will only result in turnover, and you may end up losing some
of your best people. The key culprit is usually low staff
productivity.


Additional Article Information:
===============================

582 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2009-12-08 10:45:00

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Copyright:      2009
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Improve the Profitability of Your Dental Practice by Increasing Staff
Productivity
Copyright (c) 2009 Peter Gopal, Ph.D.
Visionary Management
http://www.visionary-management.com/



Payroll costs at many dental offices are high, and doctors are at
a loss for ways to bring this under control. Across-the-board
salary cuts are not the answer, as that will only result in
turnover, and you may end up losing some of your best people.

The key culprit is usually low staff productivity. What we have
noticed repeatedly is that an office with a skilled, motivated
team and good systems will greatly outperform and out-produce
another office with comparable doctor clinical skills.

Why Are Dental Staff Unproductive?

Some of the main reasons for poor staff productivity are:

  * The office has not set daily target production goals. Every
staff member needs to know both the goal and their role in
achieving and exceeding those targets.

  * Staff members have not received adequate training to excel at
their jobs. Rework and inefficiencies are common. Everyone at the
office seems diligent, but somehow things take longer to do. A
task that should take 1 hour ends up taking 2 hours.

  * Cross-training has not been provided to team members. While
each person has a specific area of primary responsibility, the
top offices have people who have been cross-trained and can
function effectively in a range of tasks. Front office staff can
take X-rays and assist the dentist; dental assistants can check a
patient out and schedule appointments.

  * Lack of proper systems. Detailed systems and protocols must be
in place for every task within the office. In the absence of
systems, people invent their own ways of doing things, which may
either be inefficient or incorrect. Written systems and manuals
are imperative.

  * Lack of an effective bonus system. Many dentists do not have
an incentive system in place, fearing that employees will expect
bonuses all the time, or that it will further increase overhead.
This is a miscalculation. A bonus is a reward for exceptional
performance, given for exceeding goals. As long as the goals are
set correctly - after considering all costs for the dentist owner
- and it is communicated clearly that the bonus kicks in only
when targets are surpassed, a bonus motivates staff and actually
helps decrease overhead for the office.

  * Performance management issues. At many offices, this is a
dormant issue that goes unresolved and unaddressed for years.
Often, the dentist keeps on payroll staff members who have been
underperforming for months or years, without ever providing
honest feedback regarding their performance. This is a disservice
both to the staff person and the practice. The staff member
underachieves and never performs to his/her full potential, and
the practice never achieves its full potential, either.

Many dentists are terrified of giving honest feedback out of
concern that they may lose their staff and will have to start
from scratch. Some hand out automatic raises every year, even
when the practice revenue is stagnant. This creates an
entitlement mentality. Staff do nothing to upgrade their skills,
get set in their ways, and are being paid disproportionately well
in relation to their contributions. Eventually, the dentist
realizes years later that he just cannot afford to pay them at
this level and has to either cut hours or discharge people. We
see this sad and bitter outcome all too often.

By tackling some of these problems, a dental practice can easily
raise overall revenues 10% without any increase in staff hours.
For a typical $600,000 practice, a 10% boost from higher staff
productivity adds a whopping $60,000/year to the doctor's
compensation. Isn't that worth the effort?






---------------------------------------------------------------------
Peter Gopal, PhD, together with his wife, Hema Gopal, M.B.A. and
D.M.D., consults with dentists who are intent on building a more
profitable practice.  Whether you are leaving money on the table
due to broken patient appointments, improper scheduling, poor
case acceptance, low hygienist productivity, excessive overhead,
or unnecessary reliance on PPOs, they can pinpoint your
weaknesses and prescribe remedies.  Receive a free, realistic
assessment of the earning potential of your dental practice by
going to: http://www.visionary-management.com/assessment.php


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http://www.visionary-management.com/



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The physical distribution process is simply getting the product into the hands
of consumers. Moreover, intellectual distribution, requires education of
potential consumers that the product does and how it can help. In other
words, the distribution is intellectual education.

This concept is basic to understanding why MLM has been touted as an explosive
growth in the last thirty years. Throughout history almost universal, sellers of
consumer education on products sold. It is no longer the case. Since the 1960s,
Sam Walton found that the physical layout was much easier and cheaper than
intellectual distribution. He, therefore, chose to ignore the intellectual
distribution and focused on reducing the cost of physical distribution.. As a
result, stopped the sale of products necessary intellectual distribution,
creation of Wal-Mart, one of the largest corporations in the world. This
approach led to the superstore "discount", a concept that decreased the cost of
everyday items, but also decreased the outlets for innovative new products that
intellectual property required distribution.

What about products that require intellectual distribution? Some products just
are not intuitive, are too new for people to feel comfortable using on your own,
or need help consumers. Given the increasing number of new products that require
motivation, education, training and support, it became essential to build new
distribution channels or expanding old ones. Network marketing, of course, is
one of these channels.

Because intellectual distribution represents the best opportunity for companies
in network marketing and sales forces to succeed, I created what I call the
Formula METS (motivate, educate, train, support):

Motivation. For some products, such as diet or health, distributors may need to
spend time to motivate consumers to start using them and keep them.

Education. Why is your product better than competing products? Why should
consumers spend their money on it rather than the many others out there? Or, why
your customers need this product at all? Education about the product is
essential for business success.

Training. Some products require training for consumers to use effectively.

Support. Some products require ongoing support from the distributor to the
consumer to know how to use it.

In my experience, products or services that best suit the network marketing
require one or more aspects of the formula METS.

It is important to understand how much time should be spent on motivation,
education, training and support (METS) to sell a product for the average
consumer because it affects their income. The more time and energy it takes to
make a sale, the more money the seller can hope to do. This means that less
money is available for commissions on sales leadership.

Cherie Ang is the owner and webmaster of http://www.sgprofitsite..com, the site
for Simple Work From Home Opportunity and an experienced Internet Marketer.
Claim your Free Internet Business Training course, available at =>
http://newsletter.sgprofitsite.com



       New Email names for you!
Get the Email name you've always wanted on the new @ymail and @rocketmail.
Hurry before someone else does!
http://mail.promotions.yahoo.com/newdomains/sg/

A Free-Reprint Article Written by: K. MacKillop

Article Title:
Starting Your Business Smaller Can Make Your Success Bigger

See TERMS OF REPRINT to the end of the article.

Article Description:
Does your business idea seem too big to take on? Will it
require more startup capital than you can obtain? Don't
give up on owning your own company -- there are ways to
modify almost any business idea into something that can be
started part-time and with less capital than the original
plan. The most successful entrepreneurs tend to be very
flexible and creative in getting where they want to go.
Whatever you decide to do, get started on your planning as
soon as possible!


Additional Article Information:
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Distribution Date and Time: 2009-12-03 10:15:00

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Copyright:      2009
Contact Email:  mailto:articles@...



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Starting Your Business Smaller Can Make Your Success Bigger
Copyright (c) 2009 K. MacKillop
LaunchX
http://www.launchx.com/



For many people with a great business idea, the delay in taking
the plunge into entrepreneurship is because of the lack of time
or money to get their idea off the ground. In most cases, there
are viable means to modifying the business idea into something
that can be started part-time and with less capital than the
original plan. Starting out smaller can be very advantageous,
allowing you to keep your current job, bootstrap the startup to
fit your out-of-pocket budget, learn more about the industry, and
test the market for your product or service with limited risk.

There are very few business ideas that cannot be modified into a
simpler, more niched startup. Sometimes, though, it is difficult
to see or accept a smaller piece of an idea when you are certain
your big idea is going to succeed! There are several ways to look
at it -- for some, not being able to launch the whole plan at
once seems futile and a waste of time. Some worry that starting
out with a smaller idea will leave them stuck in that niche for
the duration. But really, if you can't start up your original
idea because of financial or other restraints, at least getting a
smaller piece of it up and running puts you on the right road.

You can plan around the success of that smaller endeavor to get
you where you want to go. If money is a problem, keep your day
job and launch a part-time venture that will earn enough to
eventually fund your grand plan. If you have several smaller
ideas, launch all of them and work your plan to grow the pieces
together into the company you want to run. If time is an issue,
keep in mind that committing a mere three hours per week equals
nearly a month of full-time work over a year! The time is going
to pass whether you get started on your own business or not, but
starting now will get you that much closer to working only for
yourself. There are a million good reasons to get started sooner
rather than later, but few good excuses to wait!

So, how do you miniaturize your business idea into something you
can start on a smaller budget or part-time? First, consider all
the components of your business idea. For example, if your dream
business is to be a real estate developer, that venture can be
divided into multiple steps, each of which offers several viable
small businesses, such as:

Site Selection -- Write a how-to manual, offer consultant
services

Site Inspection -- Obtain an inspection license for PT work,
consult with property owners or other developers in preparing a
site for inspection, manage

Tax Incentives -- Write informational product about how and where
to find tax breaks on specific development projects, consult with
developers to maximize tax benefits

Demolition -- Provide demolition services, site cleanup services,

Rehabilitation -- Provide any number of specific construction
services, such as drywall, painting, floor installation, and the
like; create a contractor review service, provide quality
inspections; independent salesperson representing construction
materials

Cost Management -- Provide consulting services as a CM
(construction manager), consult for CM software

Filling the Space -- Get Real Estate license, broker's license;
start property management firm

As you can see, a big dream like running a property development
firm can provide dozens of smaller startup ideas that allow you
to gain experience, knowledge, connections, and, most
importantly, capital to eventually build your own development
firm. This method can be used to break most big business ideas
down into smaller opportunities that will get you on the right
track to your entrepreneurial goals. Think about opportunities
under various business models -- selling products, providing
services, online-only, etc. -- and consider any "problem" areas
that you could develop a solution for.

Another option is to start up any smaller idea you might have
that will earn some capital to build up your resources for your
big idea. Think about the work experience you have had or
subjects that you are particularly knowledgeable about. One young
entrepreneur started an online video game help service --
customers paid a small fee to receive hints and tips for
conquering the newest video games -- and over one year saved
enough of the profits to startup the mobile detailing business he
wanted to own!

The most successful entrepreneurs tend to be very flexible and
creative in getting where they want to go. Keep your eye on your
ultimate goal, but be willing to modify and change directions as
opportunities present themselves. Whatever you decide to do, get
started on your planning as soon as possible!




---------------------------------------------------------------------
K. MacKillop, a serial entrepreneur, is founder of LaunchX
and authors a small business startup blog. The LaunchX
System is designed to help entrepreneurs starting a business
(http://www.launchx.com/why-choose-launchx.html) based on their
business ideas. It is a complete business startup kit containing
everything you need to turn your idea into a successful business.
Visit  http://www.LaunchX.com/ for a free Business Readiness
Assessment and get on the road to starting a business today.
(http://www.launchx.com/are-you-ready.html)


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The content of this article is solely the property
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http://www.launchx.com/



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A Free-Reprint Article Written by: Scott Bywater

Article Title:
The Problem With Swiping Sales Copy

See TERMS OF REPRINT to the end of the article.

Article Description:
This is what people miss when they try to simply "swipe"
sales copy from another advertisement.


Additional Article Information:
===============================

480 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2009-12-03 10:30:00

Written By:     Scott Bywater
Copyright:      2009
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The Problem With Swiping Sales Copy
Copyright (c) 2009 Scott Bywater
Copywriting That SELLS
http://www.copywritingthatsells.com.au/



I was chatting with a client yesterday about his advertisement.

And when first looking at it, it appeared to be an okay advert to
the untrained eye.

But then I asked him a question -

What's the most common question you get asked when you talk at
seminars... when clients are interested in purchasing your
product... etc?

He answered my question and a light bulb went off inside my head
because I knew I had found the new angle.

And this is what people miss when they try to simply "swipe"
sales copy from another advertisement.

They think they can just pull out a few words like:

Who else wants to

or...

WARNING

or...

They laughed when I

or whatever.

But if you get the angle wrong, then you are dead in the water.

For instance, let's say you are trying to sell aquariums - then
you might think an ad in the paper which says:

Who else wants to buy an aquarium

or...

Warning: Don't buy an aquarium before you read this

... is going to be a winner, simply because you have seen these
sort of ads somewhere else before.

But if I was to chat with you and dig a little deeper, we would
discover...

- Who bought aquariums from you in the past (the 20% of your
business that makes up 80% of your customers)

- What questions they generally ask

- Why they buy aquariums

etc. etc.

And let's say the answer was (and I am totally guessing) that
most aquariums were bought for kids between 5-12 years old. And
the number one priority was that they were easy to maintain.

If that was the case, then a "warning" style headline simply
wouldn't cut it unless you were advertising to readers who were
specifically looking for your product via a phone directory or
internet search.

So what would cut it?

An advertisement which focused around making someone's child the
happiest kid on the block. i.e.

Headline: How to make your child the happiest kid on the block
this Christmas

Followed by a question about "how do you choose a present for
your child and what to look for"

Followed by a story of just how an aquarium gave so much joy to a
young child

Followed by taking away the objection of "high maintenance" and
explaining how easy it is.

Remember, every product has an angle. The problem is just like I
would have a problem trying to work out what was going on with my
car by opening up the bonnet (as compared to a mechanic) it's
very difficult for the untrained eye to spot.

And that's why I have finally opened the doors to my critique
service - http://www.scottbywater.com/critique/ - where I tear
your existing ad or sales letter to pieces and show you how to
get it to start making money immediately.




---------------------------------------------------------------------
Scott Bywater is a direct response copywriter with extensive
experience in B2B and B2C writing. Mr Bywater is the author of
Cash-Flow Advertising and More Customers Made Easy. You can gain
access to his copywriting and marketing tips via his entertaining
and eye opening "Copywriting Selling Secrets" newsletter
available at http://www.copywritingthatsells.com.au/


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   Hyperlinks (clickable links).

* Links must remain in the form that we published them.
   Clean links should point to the Author's links without
   redirects having been inserted into the copy.

* You are not allowed to Change or Delete any Words or
   Links in the Article or Resource Box. Paragraph breaks
   must be retained with articles. You can change where
   the paragraph breaks fall, but you cannot eliminate all
   paragraph breaks as some have chosen to do.

* Email Distribution of this article Must be done through
   Opt-in Email Only. No Unsolicited Commercial Email.


* You Are Allowed to format the layout of the article for
   proper display of the article in your website or in your
   ezine, so long as you can maintain the author's interests
   within the article.

* You may not use sentences from this article as an input
   for any software that steals sentences from others in
   order to build an article with software. The copyright on
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*** Author Notification ***

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A Free-Reprint Article Written by: Scott Bywater

Article Title:
The Las Vegas Wedding Trap

See TERMS OF REPRINT to the end of the article.

Article Description:
Building business relationships is very much like dating and
marriage. The following tips will help you to develop more
sales by building stronger and healthier relationships.


Additional Article Information:
===============================

503 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2009-12-02 11:00:00

Written By:     Scott Bywater
Copyright:      2009
Contact Email:  mailto:sbywater@...


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The Las Vegas Wedding Trap
Copyright (c) 2009 Scott Bywater
Copywriting That SELLS
http://www.copywritingthatsells.com.au/



On Saturday night, I watched the movie "Hangover" and it's the
best laugh I've had in a long time - what a brilliant movie.

Anyway, without giving too much away, at one point in the movie
there was a Las Vegas wedding.

You know the ones... man and woman get drunk...man and woman
decide it would be a good idea to get married... man and woman
wake up the next morning asking WHAT THE...?

Anyway, in the real world it doesn't really work like that.

For instance, when I first met my wife we had a very natural
connection.

It happened at the Bridge Bar in Sydney one balmy Friday night in
December when I looked across the room and saw this beautiful,
blonde bombshell staring back at me.

We held eye contact for about 15 seconds and at that moment,
obviously my life changed forever despite my bad dress sense and
inability to make one decent dance move ;-)

However it didn't happen overnight.

I didn't walk up to her and say "Marry Me?"

It took time. We dated. We moved in together. And then several
years later I popped the question with a fair degree of certainty
of what the answer would be.

And I am glad I did. My wife is a beautiful woman... generous...
loving... heartful and wise and I am a lucky man to have her in
my life.

So what's my point?

My point is so many people in business pop the "marry me"
question after an hour or two. And that's why they get so many
knock backs.

But if you take the time to wine and dine your clients... develop
the relationship... and give more than you get... you
significantly increase your odds of success.

Don't worry, I'm not suggesting you take a client out to a
liquid dinner every night - I am talking metaphorically.

What I mean is...

Bring someone into your funnel by offering something to them (a
report about something they are interested in, a complimentary
coffee, whatever)

Once they are in your funnel, keep in touch with them with useful
information which they'll appreciate receiving.

This strengthens the relationship.

Every now and then, make the suggestion that perhaps we should
take this a step further and cement some commitment.

Even if they say no, continue to persist, persist, persist until
you win them over.

If you cannot win them over and it is costing you more time and
energy than it's worth, then let them go.

It's very different to the approach I used when I started out in
the world of cold call sales and cold call telemarketing.

That approach was like calling people up and saying "marry me"
But when you understand the secrets in the first lesson of
http://www.morecustomersmadeeasy.com and know how to flag your
potential prospects attention down and nurture the
relationship...

Just like in the dating game, your odds in business will be far,
far higher if you take the time to nurture your relationships.




---------------------------------------------------------------------
Scott Bywater is an advertising copywriting expert and the
author of Cash-Flow Advertising. To gain access to all of his
copywriting tips on how to get more customers via his eye opening
"Copywriting Selling Secrets" newsletter, simply head on over to
his web site at http://www.copywritingthatsells.com.au/


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A Free-Reprint Article Written by: Peter Gopal, Ph.D.

Article Title:
Is Your Dental Practice Controlling Costs Effectively? Profitability Benchmarks
for Dentists

See TERMS OF REPRINT to the end of the article.

Article Description:
Overhead is taking a bigger bite out of a doctor's
compensation. According to the ADA, the average practice has
a profitability of 32.7%. That falls short of what it can
be. At many dental practices, high overhead is a persistent
problem that goes undiagnosed and unresolved.


Additional Article Information:
===============================

664 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2009-12-01 14:15:00

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Copyright:      2009
Contact Email:  mailto:peter.gopal@...



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Is Your Dental Practice Controlling Costs Effectively? Profitability Benchmarks
for Dentists
Copyright (c) 2009 Peter Gopal, Ph.D.
Visionary Management
http://www.visionary-management.com/



Overhead is taking a bigger bite out of a doctor's compensation.
According to the ADA, the average practice has a profitability of
32.7%. That falls short of what it can be. At many dental
practices, high overhead is a persistent problem that goes
undiagnosed and unresolved. Often, doctors don't become aware of
their overhead numbers until the year is over and the accountant
provides a historical review of the data.

With average profitability of 32.7%, overhead is consuming a
whopping 67.3% of all the revenue a dental practice is bringing
in. Based on our experience, however, an optimized dental
practice is able to achieve and sustain profitability of 45% or
more, with overhead just 55% or less. This is after allowing for
continuing education and investment in new equipment.

It is important to know the primary sources of costs in a dental
practice as well as benchmark figures for these categories. This
allows you to compare your practice with figures from some of the
best practices.

Facility costs such as rent or mortgage are fixed. Once a lease
is negotiated or an office building is purchased, there is not
much that can be done to alter that. Therefore, we focus on
variable costs. Here are some benchmarks to help you figure out
where you may be overspending.

Overhead Benchmarks for Dentists

Assuming you did not make any big equipment purchases (Section
179 items), here are the three biggest contributors to variable
costs:

1. Payroll and benefits. This is the single biggest cost in
dental practices. Here are some benchmark figures for a practice
located in the Northeast U.S.

Without considering FICA/Medicare or benefits, gross staff
payroll should be less than 22% of revenue.

All-inclusive total staff compensation (including FICA/Medicare,
bonuses, and benefits) should be less than 26% of revenue.

Each hygienist should produce three times her gross pay. Normally
this means that each hygienist should generate revenue of at
least $150/hour. Optimally, it should be $172/hour. These are
figures for year 2009. From what I've observed, only 30% of
hygienists deliver on this benchmark. The rest are
underperforming.

2. Dental Supplies. This should be less than 5% of revenues.

3. Dental Labs. Lab costs should be less than 8% of revenue. Use
a quality lab that you are comfortable with and do not make the
mistake of going with a cheaper lab without confirming the
quality of their work.

Three Other Causes of Low Profitability

1. Case Acceptance. If you meet those benchmarks, the practice
still may not be as profitable as it could be because of low case
acceptance. If that factor applies, consider improvement in these
areas:

  * Relationship Building Skills

  * Non-Aggressive Case Presentation

  * Verbal Skills for Case Presentation

  * Hygienist Pre-Diagnosis

  * Financial Presentation at Front Desk

  * Use of Intra-Oral Camera so the patient can see what the
dentist sees

  * Study Models

2. Facility. If you have space, consider adding an extra chair.
It is one of the best investments you can make.

Let's assume it costs $25,000 to install a chair and the
necessary equipment for a new treatment room. That's about
$425/month on a 5-year loan. On a 16-day month, it only takes
increased production of $30.00 per day to justify and cover the
cost of this additional chair.

The extra chair allows you to seat emergency patients, or start
an impulsive procedure like tooth whitening. It also gives you
options if you are running behind. This chair may be used only
10% of the time, but will boost your production 3-5%, most of
which will fall to your bottom line.

3. Fees. Low fees can contribute significantly to reduced
profitability. Rebalance your fees every year, and periodically
evaluate your participation in PPOs. Wrong decisions in this
arena have a tendency to keep profitability significantly short
of where it could be.

After you consider these benchmarks and other profitability
busters, you should have a clear idea of where the potential lies
for reducing costs and raising the profitability of your dental
practice.






---------------------------------------------------------------------
Peter Gopal, PhD, together with his wife, Hema Gopal, M.B.A. and
D.M.D., consults with dentists who are intent on building a more
profitable practice.  Whether you are leaving money on the table
due to broken patient appointments, improper scheduling, poor
case acceptance, low hygienist productivity, excessive overhead,
or unnecessary reliance on PPOs, they can pinpoint your
weaknesses and prescribe remedies.  Receive a free, realistic
assessment of the earning potential of your dental practice by
going to: http://www.visionary-management.com/assessment.php


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The content of this article is solely the property
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http://www.visionary-management.com/



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A Free-Reprint Article Written by: Paul Marshall

Article Title:
Do You Really Want Your Site on Page One of Google?

See TERMS OF REPRINT to the end of the article.

Article Description:
For many online marketers using SEO, first page results in
Google are the only goal. Are other factors important, maybe
even more important? Can you succeed online without first
page Google results?


Additional Article Information:
===============================

872 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2009-12-01 14:00:00

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Copyright:      2009
Contact Email:  mailto:paul.marshall@...


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Do You Really Want Your Site on Page One of Google?
Copyright (c) 2009 Paul Marshall
Strategic Web Marketing Net
http://strategicwebmarketing.net/



Do you really want your website on page one of Google for your
chosen keyword phrase(s)? What do you want your online marketing
campaign to accomplish for you?

I asked a potential new SEO Coaching client that first question
last week. From my end of the phone call, it sounded as if he
almost fell out of his chair!

I followed up by asking him if he could ever think of ANY reason
for his website pages NOT to be found on page 1 in the Google
SERPs (search engine results pages).

How 'bout you? Can you think of any reasons you'd NOT want your
pages to be found for your targeted keyword phrases on page 1?

Keep in mind, I'm talking about your chosen keyword search
phrases.

I can think of at least 3 reasons. Maybe you can come up with
some of your own.

Is There Commercial Intent?

Let's say you have not just a page 1 Google result, but you're
actually the first result. Here is an important question for you
to ask yourself.

What is the commercial intent of this keyword phrase? Do the
words contained in the keyword phrase give any indication of
someone getting ready to spend money on a product or service like
you offer?

For instance, compare these keyword phrases: Keyword Research,
Keyword Research Specialist and Keyword Research Consultant. The
latter 2 phrases give an indication of someone who is getting
ready to spend money.

You can also Google the Microsoft Commercial Intent Tool and
consider its' results when evaluating your keyword search phrase
choices.

If you are targeting a keyword phrase that has questionable
commercial intention at best, is there any reason to really be
found on page 1? Wouldn't it be better to target more
appropriate phrases instead?

If there's no commercial intent, how does that help your online
marketing?

Can you see where I'm going?

How Much Traffic Really Matters

Now, I'm giving you a choice: you can have a first page result
(with commercial intent) and your position number is 4.

Your other choice is a different keyword search phrase with a
second page result, position number 12, also with commercial
intent.

So, the choice is obvious?

Well, I forgot to give you the rest of the details.

The first page choice has monthly search queries for its' phrase
of 3,240.

The second page result choice has monthly search queries for
its' phrase of 22,167.

Do you still believe that the best choice in this example is the
first page result?

According to numbers from Aaron Wall's site, approximately 6% of
search users will click on that number 4 result in Google.
That's 194 visitors in a month.

This is figuring average title and description tags of typical
online marketing ability to convert to a click. "Your mileage
may vary."

And for that second choice, the second page result? Over 1%
should click on the search result, but let's use just 1%.
That's 222 visitors per month.

Last time I checked, 222 is more than 194, so the second page
result trumps the first page result, because the second page
result has much more traffic than can convert to a transaction.

How Many Google AdWords Ads Show For Your Chosen Keyword?

If you don't see many AdWords ads, this should be a warning!

One of 2 problems exist (or both):

1. There isn't enough traffic for AdWords advertisers to target
the phrase.

2. There isn't commercial viability for the phrase.

Either way, is a first page result going to help you? Probably
not.

The Value Of A Committed Searcher

Want a recipe to waste your time (or your employees')?

Get a first page result in Google for your keyword search phrase
and place your toll-free phone number in big numbers on the top
right of each of your Web pages.

People clicking the first result in the SERPs are often less
serious than those who go through the first few results or who
continue searching onto the second page.

There may be something to be said for avoiding people who almost
randomly click the first result and who may have impulse control
"issues".

Now, if you have a large staff to answer your incoming phone
calls AND if your conversion rate from those calls is strong,
then the potential problem I described probably isn't a problem
for your business.

On the other hand, if you are a solo professional, this strategy
can be hazardous!

How are you going to perform your paid work when you get
"Internet lookiloos" asking you questions they could get
answered, if they would simply read a few words on your website?

Are these the best potential clients for your services or
products and the best use of your time?

A second page result could bring you more serious potential
customers, people who might be more likely to actually READ your
website content, understand your products or services better and
who might be more likely to convert to a transaction.

It's sure something to think about. :-)

Don't get me wrong. I'm not against first page rankings for
your online marketing. I'm just for thinking a little further
down the road than JUST first page rankings.




---------------------------------------------------------------------
Marketing online since 2004, Paul Marshall can help you market
on a budget. You can learn about his affordable Internet
Marketing Consulting Services (and d-i-y Coaching) on his home
page: http://strategicwebmarketing.net/ You can learn more
about Paul on his LinkedIn profile page:
http://www.linkedin.com/in/paulmarshallwebmarketing and at
Strategic Web Marketing.net.


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   Clean links should point to the Author's links without
   redirects having been inserted into the copy.

* You are not allowed to Change or Delete any Words or
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   must be retained with articles. You can change where
   the paragraph breaks fall, but you cannot eliminate all
   paragraph breaks as some have chosen to do.

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3010 E Raintree
Stillwater, Oklahoma USA 74074


Learn more about our article distribution services by visiting:
http://thephantomwriters.com/x.pl/tpw/info/article-distribution/index.html

The content of this article is solely the property
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http://strategicwebmarketing.net/



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A Free-Reprint Article Written by: Scott Bywater

Article Title:
This Causes Failure for Numerous Businesses

See TERMS OF REPRINT to the end of the article.

Article Description:
And as I was reading Lance Armstrong's book, I noticed the
sort of measurements athletes took of themselves in terms of
their timing and understanding their numbers in very
specific detail. Measurement is extremely important in sport
because one hundredth of a second can make a huge
difference. Measurement is also important in business...


Additional Article Information:
===============================

404 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2009-12-01 13:00:00

Written By:     Scott Bywater
Copyright:      2009
Contact Email:  mailto:sbywater@...


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This Causes Failure for Numerous Businesses
Copyright (c) 2009 Scott Bywater
Copywriting That SELLS
http://www.copywritingthatsells.com.au/



Years ago, I read a book by Lance Armstrong about his recovery
from cancer, and his experiences in the Tour De France.

The guy is obviously a phenomenal athlete and an extremely
determined human being.

And as I was reading his book, I noticed the sort of measurements
athletes took of themselves in terms of their timing and
understanding their numbers in very specific detail.

Measurement is extremely important in sport because one hundredth
of a second can make a huge difference.

So you need to know your numbers.

Same with your personal health - as we get older, it's important
to monitor our blood pressure and our cholesterol.

After all, if you let these issues slide, they get out of hand.
And by the time you realise it, it's very difficult to repair.

And one of the biggest causes of failure for many businesses is
not knowing their numbers.

Things like...

  * How much it costs to acquire a customer Cash flow

  * How many new leads you are generating on a week-to-week basis

  * How much it costs to acquire a lead

  * The conversion of leads which turn into customers

  * How much leads cost from various sources (newspapers, google
adwords, phone directories, etc)

  * The source of which 80% of your business is coming from (which
is often from just 20% of your clients or efforts)

  * If you're in consulting: how much are you billing per hour?

  * Your average dollar value of a customer

  * How many active marketing moves you are making each week

The bottom line is you can't manage what you don't measure. And
until you start measuring something, you don't know if it's
getting better or worse.

There's an old saying "What gets measured is what improves."

But most businesses (including myself) don't measure in anywhere
near as much detail as we should.

Why? Because measurement requires work. And it requires a lot of
thinking.

But it's so worth it.

Because it allows you to make decisions - for instance, I am
improving a marketing campaign at the moment because I know it
generates a large percentage of traffic to my website.

If I didn't have those numbers, I wouldn't know what to
improve.

Or I would improve something else which didn't really matter all
that much.

So start to take the time to understand your numbers with the
same degree of detail as an athlete like Lance Armstrong watches
his race times.




---------------------------------------------------------------------
Scott Bywater is a direct mail copywriter and the author of
Cash-Flow Advertising. To get access to his highly prized
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What My Mother Taught Me About Credit Cards And Family Finances

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What My Mother Taught Me About Credit Cards And Family Finances
Copyright (c) 2007-2009 Braxton Heitz
Jobs And Paychecks
http://www.jobsandpaychecks.com/



My mother is an amazing woman. She made some of the hardest jobs
imaginable look easy. No matter how hard her day was, she always
had a smile and perfect hair.

She was mainly a stay at home mom but she worked cleaning houses
when our family's financial situation called for more income. My
dad was a soldier, so he didn't make a lot of money. The
holidays usually wiped out our family savings account, but no one
ever complained.

My mom has always been a money master. Her philosophy is a simple
one that has never failed her. Work hard and spend little.

Mom is not an old woman, but her mother was raised during the
Great Depression and eventually had to raise seven children on
her own. She taught my mom how to make a can of beans last for
weeks and my mom taught me, much to my husband's displeasure.

While I admire my matriarchs' simplistic approach to finances,
it does not address the inevitable problems of credit and taxes.
My education in money matters was limited to just mom's basic
philosophy of life.

The world outside of my parent's traditional home was not quite
what I was expecting, or what I had been prepared to handle.
Despite the best intentions of my foremothers, there are still a
few things that I wish my mother had taught me...


Credit Card Interest Hurts

Getting my own credit card for the first time was such a thrill.
I bought my share of useless junk that I did not need.
Unfortunately, I was not as cautious with my spending as I should
have been.

Before I knew it, my credit card balance was astronomical. I
could barely make my minimum payments. Since I started out with
no credit, my interest rates were astronomical. It took months of
payments before I finally began to pay on the principle and not
just the interest.

After about a year I finally paid off the balance of my initial
expenditures. I've been much more cautious with how much I will
charge on a credit card, since my initial graduation from the
school of hard knocks.


Don't Spend Money You Don't Have

Credit cards are tempting; because they allow us to spend money
we don't have in our pockets. Ideally, when we spend money, we
have the money in our bank accounts and just forgot to go to the
ATM. Of course, most of us know that this is not the case.

Sometimes we spend money on important things. Buying groceries on
Tuesday when we don't get paid until Friday for example. These
are harmless purchases as long as we keep in mind how much we are
getting paid on Friday.

Keeping a budget is probably the greatest thing a credit card
holder can do. With a well-planned budget, anyone can track their
finances in a way that allows them to spend wisely and with
confidence.


Keep a Record And Look At It

With the ease of using credit cards to pay bills and buy stuff,
it can be difficult to keep an accurate record of where our money
is going. Ours is a generation that does not regularly balance
their checkbook. Online banking has made it too easy to just
check our available bank account summaries.

We don't scrutinize every transaction like our parents did. We
simply trust the bank and believe that they would not make any
errors. Credit card companies allow us to make payments online
with out ever receiving a bill.

It has become incredibly easy to ignore the sheer volume of
purchases made in a month. Credit card companies like to help us
in our denial any way they can. But, keeping track of where we
are spending our money is the key to maintaining our accounts and
our credit rating.


Good Credit is Important

A good credit rating can mean the difference between advantageous
and difficult situations. There are many perks to having a good
credit rating. Low APR rates are one of the best benefits of
having a good credit score.

Being able to make major purchases, such as a home or a car, also
requires good credit. The total amount that an individual will
have to pay for a loan is determined by how much he or she pays
in interest. If someone has bad credit, one could end up paying
thousands of dollars more in interest over the life of a loan.

Good credit is easy to come by, if we are responsible. Paying our
bills on time is the best thing we can do to help our credit. Not
putting too much on a credit card or having too many credit
cards, can also improve a person's credit score.


Rewards Are Good

I love presents and I love shopping. Getting rewards from my
credit card company feels like little thank you gifts for
shopping. It is a great feeling. I wish I could get presents for
doing all of the things I like.

While each credit card company is different, almost all of them
offer credit card rewards to their customers for spending money,
something we have to do to anyway. With so many options available
for credit card reward programs, it would be impossible to not
find one suited to our needs.

Reward options are endless. One can receive cash back rewards,
airline miles, travel rewards, or even discounts at some of our
favorite stores. For the more humanitarian shoppers, there are
rewards programs that donate a percentage of a purchase to the
charity of their choice.


Take Advantage of All of the Perks

Special credit card offers are some of the best ways to save
money on items we would have to purchase anyway, no matter what.
Everyday household items are a necessity. Taking advantage of a
0% interest credit card offer on a cash back rewards card can
help us earn money for buying something we truly need.

Many online websites are dedicated to helping consumers find the
right credit card for their needs. If we take the time to
properly research what it available, we can uncover a whole world
of moneymaking possibilities. They exist right under our nose.

In many cases, it is possible to fill out an online credit card
application and receive instant credit card approval. There are
countless ways to find a credit card application for the
consumer's card of choice.

Contacting a favorite store and inquiring about their credit
options is an easy way to save money where we like to shop. Many
people choose to receive a credit card from their bank to help
establish a better relationship with the bank.


Final Thoughts

It is amazing how much we learn from experience. Unfortunately,
most of it is from bad experiences. I know I would much rather
learn from someone else's mistakes, but people generally do not
like to talk about their bleak financial histories.

My parents did a good job of teaching me how to work hard and
build a good life. Knowing about all of the rules and pitfalls
surrounding credit, loans and credit cards was sadly missing from
my life lessons.

Schools are beginning to offer personal finance courses, but they
do not yet require students to take them. Every year, more and
more people declare bankruptcy and our schools do nothing to
educate our youth about the pitfalls of taking on too much
credit.

With a sound foundation of the demands of responsible spending,
credit cards can be a great tool. Whether you discover through
experience or education, the knowledge of how to care for your
finances will be one of the most important things you ever learn.




---------------------------------------------------------------------
Braxton Heitz writes about family finances and the struggles of
the job search. If you are looking for a job or looking to make
a career move in the current troubled economy, then visit the
Jobs And Paychecks website at: http://www.jobsandpaychecks.com/
If you are looking for good information about the job search,
visit: http://jobsearchmagazine.com/


--- END ARTICLE ---

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A Free-Reprint Article Written by: K. MacKillop

Article Title:
Every Business Startup is a Series of Unexpected Events - Will You Be Ready?

See TERMS OF REPRINT to the end of the article.

Article Description:
No matter how seasoned an entrepreneur, every business
startup has its share of surprises. Certain personality
traits are advantageous in dealing with rapid changes, and
developing these traits will help ensure the success of your
business when faced with change.


Additional Article Information:
===============================

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Copyright:      2009
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Every Business Startup is a Series of Unexpected Events - Will You Be Ready?
Copyright (c) 2009 K. MacKillop
LaunchX
http://www.launchx.com/



No matter how seasoned an entrepreneur, every business startup
has its share of surprises. Whether the entire business idea
changes radically during the early stages or an unconsidered
market segment emerges as the top consumers, expect the
unexpected. How a business owner deals with surprises is a major
factor that determines who finds great success and who muddles
through.

Certain personality traits are very advantageous in dealing with
the unexpected. Balanced perseverance, flexibility, rationality,
and confidence go a long way in coping with rapid changes in
business. But even if you weren't born with an overdose of these
traits, there are ways to work on improving your entrepreneurial
personality. Successful and honest entrepreneurs will tell you
that the actual experience of struggling through a startup
changes pieces of your personality...mostly for the better.

Balanced Perseverance

Balanced perseverance is important. That is, successful
entrepreneurs cannot give up too easily, but when the writing is
on the wall, they need to be willing to change direction. Most
people don't cut it in the startup world because they are
lacking stick-to-it-iveness. At the first sign of discomfort,
they give up on the whole deal. Entrepreneurs who succeed tend to
thrive on the minor failures of a startup, and see them as
opportunities to know what not to do the next time around. The
struggle of finding the right marketing tools and messages,
operations standards, product mix and other winning features is a
motivator, not a dealbreaker. As Henry Ford said, "Failure is
the opportunity to begin again more intelligently."

Flexibility

Flexibility is critical in a startup. Very few business ideas
maintain their original form through the planning process, and
usually change a little more during the early stages. Consumers
are finicky and their tastes change rapidly, so everything from
the product itself to the messages used to market it must keep up
with the times. Those who tend to unwaveringly stick to a single
path (with blinders on) will miss out on any number of
opportunities to take their business to the next level. For those
entrepreneurs who have difficulty changing direction, the best
advice is to make a point of staying on top of trends in the
industry AND planning the business in shorter time-period
increments. Using detailed, years-ahead planning drives
blinders-on focus, while resetting plans every 90 days allows the
flexibility that modern businesses need to succeed.

Rationality

Those who tend to remain calm and rational in times of crisis not
only make great cops and firefighters, but also great
entrepreneurs. When your livelihood is on the line, there isn't
much time for panic. Panic causes irrational, knee-jerk
decision-making...and usually ends in a bigger, more complicated
mess. Instead, it takes a level head and rational consideration
to keep a startup moving in the right direction. For those who
are inherently panicky, the best advice is to increase your
knowledge to the same extent as you tend to be emotionally
driven. That is, the more knowledge you have about every aspect
of your startup, the more options you have immediately available
when you need to change direction. Thus, any tendency to panic
will be overridden by logical thought, and any disappointment in
encountering obstacles will be countered by knowledge of a way
around, over, or through the problem.

Self-Confidence

Most entrepreneurs tend to have a good amount of self-confidence.
Just taking the risk, no matter how calculated, of taking the
leap into full responsibility for one's work life requires a
certain level of confidence. In order to commit the time, effort,
and cash needed to launch a business, the owner must have a
reasonably strong belief that they can make it work. They must
believe in their own abilities to use the skills they have and
develop the skills they need. They know that the idea is good and
that others can be convinced to buy in as well. Thinking on your
feet is critical, and solid confidence allows a business owner to
be decisive and focused through the unexpected. What can be seen
as over-confidence in other settings is pretty much a necessity
in entrepreneurship. And, finding success in the difficult world
of small business will only serve to increase self-confidence...a
good thing when you have more than one great idea to launch!

Conclusion

Startups are nearly always a series of unexpected events, and
certain personality traits can make or break how well the
business handles the changes. Over time, experience with one or
more startups will alter an entrepreneur's personality in
significant ways. Typically, those changes will be improvements,
at least in terms of becoming a successful business owner.
Winning after a series of struggles will make perseverance easier
to stomach. When changing direction pays off, the advantage of
flexibility will be well understood. Remaining calm in a storm,
especially due to increased knowledge, will become a habit. And
the overall triumph of building a successful company does wonders
for one's confidence. Expect the unexpected, and begin
developing the key aspects of your personality that will sustain
you through your startup and the life of your business.




---------------------------------------------------------------------
K. MacKillop, a serial entrepreneur with a J.D. from Duke
University, is founder of LaunchX and authors a blog focused
on starting a business (http://www.blog.launchx.com/). The
LaunchX System's comprehensive, step-by-step approach to
starting a business will help you develop the knowledge and
skills you need to make your business startup a success.
Visit http://www.LaunchX.com/ and take our Business Readiness
Assessment and learn what to do next for your business startup
(http://www.launchx.com/are-you-ready.html)


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A Free-Reprint Article Written by: Braxton Heitz

Article Title:
Student Credit Cards Can Help Lay The Foundation For Prosperous Adult Living

See TERMS OF REPRINT to the end of the article.

Article Description:
Credit is one of the most fundamental aspects of the financial
structure we have built our society. In fact, a great credit
score can be one of the most valuable assets an individual will
ever have in his or her life.


Additional Article Information:
===============================

948 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2009-11-24 09:00:00

Written By:     Braxton Heitz
Copyright:      2007-2009
Contact Email:  mailto:braxton.heitz@...



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Student Credit Cards Can Help Lay The Foundation For Prosperous Adult Living
Copyright (c) 2007-2009 Braxton Heitz
Jobs And Paychecks
http://www.jobsandpaychecks.com/



Credit is one of the most fundamental aspects of the financial
structure we have built our society. In fact, a great credit
score can be one of the most valuable assets an individual will
ever have in his or her life.

A young person, just beginning to build a credit rating for his
or herself will often discover that their lack of proven credit
history will be disadvantageous to their goals. Having no
established credit is generally viewed in the same light as
having bad credit, because there is no way to foresee how well
the individual will pay their bills.


Establishing Good Credit

Credit scores are determined by a number of factors. How much
debt a person has, how regularly they pay their bills, and a
history over a seven-year period, are typically the main factors
used in determining a person's personal credit rating. For the
college student, a student credit card can be a great financial
product to help them begin the process of establishing their own
good credit down the road.

College student credit cards provide a variety of options that
can make them more suited for a beginner in the world of credit,
than credit cards designed for more experienced cardholders.

Credit cards, in general, are a very easy concept to understand.
They are like little loans that one will qualify for in advance
and can use whenever they wish. The student can request a student
credit card by filling out an online credit card application from
any major bank, or they can fill out a credit card application at
their local bank.

If a student ever needs to purchase something and they do not
have the cash on hand, they can use a credit card to pay for it
and then pay the credit card company the money back. Having a
college student credit card is like having a kind and
compassionate parent in their back pocket who will agree to any
request the student has for cash.

Most student credit card providers prefer that a responsible
cosigner be listed on the credit card application. In most cases,
this would be a parent or guardian. Having someone with a great
credit score, willing to vouch for the student's ability to
repay any credit balances, is an encouraging sign for any
lender.


The Dangers

A student credit card is obviously a good thing for many reasons.
Many students use their cards for specific purposes only. This
can be an essential item, or they could have it purely for
emergencies.

One classic example is a gas credit card. It is common for
students to use their credit card solely to purchase gas, so they
always have a way of paying for gas when they need it. Other
common choices include groceries and other basic necessities.

This is a very responsible way to handle a credit card. Problems
begin when negative spending habits begin to develop. First,
students begin spending more than they can immediately pay back.
Student credit cards typically offer lower interest rates than
traditional credit cards, but they still charge interest.

Most students are just starting out in life and they are not
quite as responsible as they should be with their credit cards.
They will get a student credit card for emergencies only, but
fail to thoroughly define what they consider to be an emergency.
As time goes by, they might become more inclined to consider a
night on the town with their friends to be an emergency that will
justify the use of a credit card.

Most credit cards have what they refer to as grace periods. This
is a period of time that allows the cardholder a time period
where interest charges do not apply. Grace periods are typically
30 days or until the end of the month of the original purchase.
Different companies have different policies regarding their
credit card grace periods.

Paying off the entire balance every month is the ideal situation,
but there are always situations that will arise that make it
difficult to do so. Paying off what you owe as quickly as
possible is the only way to avoid accruing interest charges that
can easily increase the consumers debt to double the amount of
the original purchase.


Potential Perks

A wise spender can easily manage their finances, so that upon
graduation, a college graduate could have established a solid
enough credit rating to be able to buy a home straight out of
college.

There are many aspects of student credit cards that are designed
to help young cardholders wisely manage their debt. The amount of
interest most people pay is considerable. College student credit
cards are generally low APR credit cards, which means that the
student will often pay a lower APR than someone ten years their
senior.

In addition to low credit card APR rates, there are many Internet
features available for someone with a student credit card. Online
bill pay makes it possible for a student to easily pay all of his
or her bills conveniently. Many companies also offer monthly
reminders to help young people adjust to paying their bills
regularly.


In Conclusion

A college student credit card can help prepare a young person for
the immense financial world that awaits them at the end of their
college careers. There are many potential pitfalls in the
economic world that an untrained eye might miss, but the student
credit card program will teach the attentive student how to spot
and correct these potential pitfalls. Student credit cards can
help prepare anyone for a life in the real world, and help a
student enter adulthood with the good financial sense to make
good financial decisions.




---------------------------------------------------------------------
Braxton Heitz writes about family finances and the struggles of
the job search. If you are looking for a job or looking to make
a career move in the current troubled economy, then visit the
Jobs And Paychecks website at: http://www.jobsandpaychecks.com/
If you are looking for good information about the job search,
visit: http://jobsearchmagazine.com/


--- END ARTICLE ---

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.....................................

TERMS OF REPRINT - Publication Rules
(Last Updated:  May 11, 2006)

Our TERMS OF REPRINT are fully enforcable under the terms of:

   The Digital Millennium Copyright Act
   http://thomas.loc.gov/cgi-bin/query/z?c105:H.R.2281.ENR:

.....................................

*** Digital Reprint Rights ***

* If you publish this article in a website/forum/blog,
   You Must Set All URL's or Mailto Addresses in the body
   of the article AND in the Author's Resource Box as
   Hyperlinks (clickable links).

* Links must remain in the form that we published them.
   Clean links should point to the Author's links without
   redirects having been inserted into the copy.

* You are not allowed to Change or Delete any Words or
   Links in the Article or Resource Box. Paragraph breaks
   must be retained with articles. You can change where
   the paragraph breaks fall, but you cannot eliminate all
   paragraph breaks as some have chosen to do.

* Email Distribution of this article Must be done through
   Opt-in Email Only. No Unsolicited Commercial Email.


* You Are Allowed to format the layout of the article for
   proper display of the article in your website or in your
   ezine, so long as you can maintain the author's interests
   within the article.

* You may not use sentences from this article as an input
   for any software that steals sentences from others in
   order to build an article with software. The copyright on
   this article applies to the "WHOLE" article.


*** Author Notification ***

   We ask that you notify the author of publication of his
   or her work. Braxton Heitz can be reached at:
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   for Print Permission at:
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.....................................

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ABOUT THIS ARTICLE SUBMISSION

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service. thePhantomWriters.com and Article-Distribution.com
are owned and operated by:

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Learn more about our article distribution services by visiting:
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The content of this article is solely the property
and opinion of its author, Braxton Heitz
http://www.jobsandpaychecks.com/



---------------------------------------------------------------------
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---------------------------------------------------------------------

A Free-Reprint Article Written by: Hunter Waterhouse

Article Title:
Track And Measure Your Advertising, Customer Acquisition Costs, And The Lifetime
Value Of A Customer

See TERMS OF REPRINT to the end of the article.

Article Description:
As business owners and managers, we need to look at a
variety of numbers to gain a better understanding of our
businesses. In this article, we are going to consider two
very important metrics in business marketing - Cost Of
Customer Acquisition and Advertising ROI (Return On
Investment).


Additional Article Information:
===============================

1679 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2009-11-19 10:00:00

Written By:     Hunter Waterhouse
Copyright:      2009
Contact Email:  mailto:hunter.waterhouse@...



For more free-reprint articles by Hunter Waterhouse, please visit:
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---------------------------------------------------------------------

Track And Measure Your Advertising, Customer Acquisition Costs, And The Lifetime
Value Of A Customer
Copyright (c) 2009 Hunter Waterhouse
Online Marketing for Local Businesses
http://onlinemarketinglocal.com/



As business owners and managers, we need to look at a variety of
numbers to gain a better understanding of our businesses. In this
article, we are going to consider two very important metrics in
business marketing - Cost Of Customer Acquisition and Advertising
ROI (Return On Investment).

One of the most important numbers we need to always be mindful of
is the "Cost of a New Customer" or "Cost of Customer
Acquisition".

Understanding Customer Acquisition Costs

If you are unfamiliar with this concept, let me give you a quick
tutorial on this advertising metric.

===============================================================>

  Suppose you run an advertisement in your local newspaper for
your furniture store. Suppose for the sake of this example that
you paid $1000 for your display ad in the newspaper.

  Now, suppose your advertising brought 4 new customers into your
store, who bought from you. Suppose also that the average spend
for each customer was $1500.

  With the example I am drawing, your $1000 display advertisement
in the newspaper brought in 4 customers who spent a total of
$6000 in your store.

  I am going to keep this example simple, so that more people can
keep up with the numbers.

  On the basic premise of our example, you generated 4 customers
after an outlay of $1000 in advertising. So your basic Cost Of
Customer Acquisition was $250 per customer.

  If your business received fewer customers, from your outlay of
$1000 in advertising, then your Cost Of Customer Acquisition is
more expensive.

  But, if your business earned more customers who spent money,
then your Cost Of Customer Acquisition would be much smaller.

===============================================================>

In its simplest form, the Cost Of Customer Acquisition is the
money spent to get the customer to your store divided by the
number of new customers acquired. We will look at this in more
detail, later in this article.

The Best Way To Measure Sales And Marketing Performance

Entrepreneur Magazine in a 1999 article reflected on the Cost Of
Customer Acquisition in the dot com world. The article suggested,
"the cost of new customer acquisition is one of the best ways to
measure sales and marketing performance."

In 1999, the Cost Of Customer Acquisition for the following
companies were:

  * BarnesAndNoble.com - $42

  * Amazon.com - $27.60

  * Priceline - $32.30

  * Beyond.com - $29.30

On the surface, these numbers may seem small. But, Amazon's
Average Sale is in the $17-range! This makes the challenge that
Amazon and other major retailers face fairly transparent. If
these retailers could only count on one purchase from the newly
acquired customer, then these businesses would be losing money by
the truckload.

Fortunately, Amazon continues to perform well in Repeat Business
from a single customer. The following calculations reflect
additional numbers that we business people should also factor
into our Cost Of Acquisition metrics.

The Real Value Of A Customer

Amazon's first-sale may only be $17, but in 1999, Amazon's
Average Sales Per Customer was $116, up $10 from the previous
year. Unfortunately, Amazon isn't very forthcoming with these
numbers, so after two hours research, I was unable to come up
with more up-to-date numbers for you to consider.

The point of mentioning this is that it is important for business
owners and managers to recognize that the Value Of A Customer is
not how much sales revenue is derived from the initial purchase,
but more importantly, from the Lifetime Value Of A Customer.

If we looked at Amazon's Cost Of Customer Acquisition only in
terms of that first sale, then they will be losing money
hand-over-fist. With a Cost Of Acquisition of $27.60 and the
first sale of $17, Amazon could not stay in business long if they
were continuously producing numbers at that level. However, once
you factor in the Lifetime Value Of A Customer, then Amazon is
spending $27.60 to acquire a customer that is worth $116 in sales
for them. Therefore, by measuring the Lifetime Value of a
Customer, Amazon is spending only 24% of their revenue in order
to acquire one customer.

Few businesses invest 24% of their revenue in advertising, but
Amazon hopes that the Lifetime Value of a Customer will
eventually exceed the $116 value, known to have existed in
FY2000.

As the Lifetime Value of a Customer increases, the overall Cost
of Customer Acquisition will fall, as an overall percentage value
of Cost Of Acquisition divided by the Lifetime Value of the
customer.

The Compounding Lifetime Value Of A Customer

If you have a hair-cutting salon and your advertising budget for
one month is $1000, and you get 30 new customers through the
door, who will spend an average of $20 for a hair cut, then your
basic Cost of Customer Acquisition is roughly $33.34 to gain $20
in new sales.

But if only half of your 30 new customers become regular clients,
then you can anticipate 15 of those customers coming to your hair
salon at least once a month for the remainder of the year.
Therefore, the first 15 customers will be worth $20 each, and the
next 15 customers will be worth $240 each over the course of one
year ($20 x 12 months). All told, your first 15 customers will
put $300 in your cash register, and the next 15 customers will
put another $3600 in your cash register.

Thus, in the hair salon example, your $1000 in advertising could
generate new customers that will generate $3900 in new sales.
Once you start to consider the Lifetime Value of a Customer,
within the Cost of Customer Acquisition, then you will realize
that the Cost of Customer Acquisition - although it might be
higher than the initial sale - holds out the possibility and
promise reducing itself as the Lifetime Value of a Customer
increases over time.

As the end of the year winds down, you will be able to see that a
$1000 expenditure was turned into $3900 in new revenue. In
essence, for every dollar you spent on advertising that month,
your return value was $3.90 over the course of one year.

In the second year, if only half of the original 15 regular
customers or roughly 8 people stay with you for the full course
of the second year, then the $1920 in revenue (8 people X $20
each X 12 months) you can expect from those customers could
almost be considered free money. Of course, you will still have
service fulfillment costs, but that second year will give you
nearly $2000 in revenue that you will not have to chase.

Even if half of the customers drop off during the following
calendar years, then a 50% customer attrition rate will allow
you to have customers that could stay with you up to five years.
Calculated against a 50% decrease in customers over each calendar
year, your $1000 investment in advertising may translate into
$7500 in revenues over five years ($3900 + $1920 + $960 + $480 +
$240 = $7500), from the initial investment of $1000 in advertising.

The interesting thing about this scenario is that it is based on
an advertising budget of $1000 ONE TIME. But, most businesses
will continue the advertising process every month in every year.
Therefore, the above example could compound month-after-month.
Every month should bring the same or similar results to your
business for the month and year.

Advertising Is A Process, Not An Event

Many small business owners have a dire misunderstanding of the
nature of advertising and the value to be received from the
advertising.

When business owners or managers fail to track and measure the
new business generated from the advertising, then the business
owners and managers will fail to see that advertising is an
expense that can return huge dividends to the business.

When businesses fail to track and measure advertising successes,
people tend to only see the money leaving the business without
every seeing the reward coming back into the business. As a
result, many business managers will employ advertising for a
short time, then cancel the advertising, under the false belief
that the advertising was not returning value to the business.

When businesses fail to understand the Lifetime Value Of A
Customer, it is hard to appreciate any advertising method that
fails to pay for itself in its first cycle. If Amazon was to only
look at the initial sale generated by a new customer, they would
quickly cancel all of their advertising efforts. Fortunately for
Amazon, its management understands that the initial $17 sale is
not the measure to use to determine the value of Amazon's
advertising efforts. Amazon's management understands that the
true Cost of Customer Acquisition should not be measured by the
initial sale, but by the Lifetime Value of a Customer. In doing
so, Amazon has ensured that it will continue to be one of the
largest and most successful retail outlets on the planet.

When business managers fail to understand the Lifetime Value of a
Customer, it is hard for them to appreciate and understand the
compounding nature of the revenue stream for a business. It is
hard for them to understand that money invested into advertising
today, can deliver huge rewards over the next several years.

A Wake Up Call For Small Business Owners

According to Scott Shane, author of "Illusions of
Entrepreneurship: The Costly Myths that Entrepreneurs, Investors,
and Policy Makers Live By", only 29-in-100 businesses will
remain in business after ten years. That means that a full 71% of
businesses started in any calendar year will be out of business
in only ten years.

It is sad to say, but the reason most businesses fail is that
business owners and managers fail to understand the nature of
advertising, the importance of tracking and measuring advertising
results, the Lifetime Value of a Customer, and the compounding
nature of the revenue stream.

I don't want to see your business on the trash heap of
yesteryear. So, it is my hope that you will take this article as
a wake-up call, as to the importance of advertising and its
potential to lift your business into profits.




---------------------------------------------------------------------
Hunter Waterhouse has been helping business owners advertise
their businesses online for nearly a decade. He is ready,
willing, and able to put his experience to work for Main
Street Businesses that seek to generate walk-in traffic to
their stores, from the online exposure of their business.
To learn more about how Hunter can help advertise your
local business, visit: http://onlinemarketinglocal.com/


--- END ARTICLE ---

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.....................................

*** Digital Reprint Rights ***

* If you publish this article in a website/forum/blog,
   You Must Set All URL's or Mailto Addresses in the body
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   Clean links should point to the Author's links without
   redirects having been inserted into the copy.

* You are not allowed to Change or Delete any Words or
   Links in the Article or Resource Box. Paragraph breaks
   must be retained with articles. You can change where
   the paragraph breaks fall, but you cannot eliminate all
   paragraph breaks as some have chosen to do.

* Email Distribution of this article Must be done through
   Opt-in Email Only. No Unsolicited Commercial Email.


* You Are Allowed to format the layout of the article for
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   ezine, so long as you can maintain the author's interests
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   this article applies to the "WHOLE" article.


*** Author Notification ***

   We ask that you notify the author of publication of his
   or her work. Hunter Waterhouse can be reached at:
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   for Print Permission at:
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.....................................

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=====================================================================

ABOUT THIS ARTICLE SUBMISSION

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service. thePhantomWriters.com and Article-Distribution.com
are owned and operated by:

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3010 E Raintree
Stillwater, Oklahoma USA 74074


Learn more about our article distribution services by visiting:
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The content of this article is solely the property
and opinion of its author, Hunter Waterhouse
http://onlinemarketinglocal.com/



---------------------------------------------------------------------
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---------------------------------------------------------------------

A Free-Reprint Article Written by: Hunter Waterhouse

Article Title:
Article Marketing Advice: Increasing the Readability of Your Articles

See TERMS OF REPRINT to the end of the article.

Article Description:
When it comes to writing articles to promote your online
business, it's important to consider more than just your
marketing goals: it's essential that you also focus on writing
articles that people will want to read. In other words, you
don't just want to use words; and you don't want to market and
sell your business directly. Instead, you want to make an effort
to be engaging and influential.


Additional Article Information:
===============================

1054 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2009-11-17 10:30:00

Written By:     Hunter Waterhouse
Copyright:      2008-2009
Contact Email:  mailto:comments@...



For more free-reprint articles by Hunter Waterhouse, please visit:
http://www.thePhantomWriters.com/recent/author/hunter-waterhouse.html


=============================================
Special Notice For Publishers and Webmasters:
=============================================

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Article Marketing Advice: Increasing the Readability of Your Articles
Copyright (c) 2008-2009 Hunter Waterhouse
Online Marketing for Local Businesses
http://onlinemarketinglocal.com/



When it comes to writing articles to promote your online
business, it's important to consider more than just your
marketing goals: it's essential that you also focus on writing
articles that people will want to read. In other words, you
don't just want to use words; and you don't want to market and
sell your business directly. Instead, you want to make an effort
to be engaging and influential.

The first tip that will help you to increase the readability of
your articles is to write with the reader's concerns in mind. If
you are unsure of exactly how to do that, you may want to look
into article ghostwriters who understand article marketing and
who only focus on writing articles for Internet audiences. When
you work with article ghostwriters, you can focus more on your
business and know that someone else is working hard on your
behalf to write articles that will be read.

Getting The Best Results From Your Article Marketing Campaigns

Still, if you want to keep article writing within your company,
rather than outsourcing it, here are some tips for getting more
out of your article marketing campaigns:

1. Hook your readers from the start. Article writing is a lot
more effective for marketing your business when people will
actually read the articles. The best thing that you can do is to
catch their interest right away. Your article title will
determine if people will open your article, and the first
paragraph will ensure that people keep reading the article.

2. Avoid the temptation to overwhelm your readers with a lot of
information. Article writing is not about telling the reader
everything that there is to know; it's about sticking with a
central focus and giving your reader an introduction or overview
of the information they want and need to solve their problems. In
an article that probably won't be much more than one thousand
words, you will never be able to tell the reader everything they
need to know to solve a problem, but you can help put your reader
on solid footing for moving forward towards a workable solution.

3. Break up information into digestible chunks. Writing articles
is about expressing some key points. When it comes to writing
articles for the internet, what you are going to find is that
many readers skim rather than read your articles. Using numbered
lists (like this one) will help you to present your information
clearly, and let readers find what they are looking for quickly.
Similarly, if you use bullet lists or break up your text with
subheadings that are in a larger font and bolded, you can be sure
that after reading your article, the article's key points will
be easily recalled.

4. When it comes to article writing, particularly when you are
working to establish yourself as an expert, it's important to
show that you know what you're talking about. A great way of
doing that - and to break up the text of your article - is to
include quotes from more established experts. If you are writing
articles and are more established, you too should quote other
sources, possible letting the readers know why you disagree with
another writer.

5. Focus on spelling and grammar. Just as someone who is hiring
article ghostwriters should take the time to find ghost writing
services that are well versed in your point of view, it's also
important to be sure that you're writing in the native language
of your target audience. American English is different from that
spoken and written in England and India. Paying attention to your
spelling and grammar shows that you care about what you are
saying and that you are a professional.

A good example of the difference between the usage rules in
British English and American English is the story of Paul
Marshall from Dallas, Texas. When Paul was running his mortgage
business, he had hired some Indian writers to develop content for
his website. When he received the copy from his ghostwriters, the
copy used the word "mortgage scheme" in the text eleven times.
Paul was pissed, as you might well imagine. In British English,
"scheme" does not carry any negative connotation. Yet, as you
may well realize, "scheme" in American English is one of the
most negative words that can be applied to any business model. It
denotes "dishonesty" and "fraud" in American English. His
Indian writers could not understand his anger with their choice
of words, but you can understand his anger.

Professionalism In The Article Writing Process

Professionalism, unfortunately, is frequently overlooked when it
comes to article writing. Great writing flows, not just for the
writer whose aim is to get the words and message out, but also
for the readers who are consuming the information.

Because of this, one key element of an effective article is not
the writing itself: it is the readability of that article. Take
the time to look at the articles that grab your attention and jot
a few notes about each of them. Specifically, focus on the
following:

  * How did the writer grab your attention (or, if you weren't
interested in the first paragraph, what turned you off?

  * What sort of spacing did the writer use in the article?

  * What did you come away with after reading the article? In
other words, what were the key points of the article?

Writing articles is neither purely science nor purely art – at
its best; it is a good combination of the two. A great article
focuses on a key issue, isn't stuffed with keywords (you do want
search engines to find the article, but too many keywords in an
article takes away from readability), and is as easy to skim, as
it is to read.

When all is said and done, an article that gets read in its
entirety will carry the reader to the Author's Bio at the end of
the article. Ideally, the reader will read the entire article and
feel a desire to visit the author's website to learn more about
the writer of the article. It is article marketing at its best,
when the reader likes the article enough to click on the link in
the Author's Bio and visit the author's website to learn more
about what the author is offering.




---------------------------------------------------------------------
Hunter Waterhouse has been ghostwriting and building websites
since 1999. He is ready, willing, and able to put his experience
to work for Main Street Businesses that seek to generate walk-in traffic to
their stores, from the online exposure of their
business. To learn more about how Hunter can help your offline
business, visit: http://onlinemarketinglocal.com/local-services/


--- END ARTICLE ---

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A Free-Reprint Article Written by: Braxton Heitz

Article Title:
Small Business Owners Who Manage Cash Flow Well Profit Tremendously

See TERMS OF REPRINT to the end of the article.

Article Description:
Starting a business is always a tremendous undertaking. It is the
most stressful undertaking a person could ever attempt to do.
Most new business owners fail to understand that running a
business is a complex operation, which will require the business
owner/manager to pull many hat tricks to stay afloat.


Additional Article Information:
===============================

1265 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2009-11-17 10:15:00

Written By:     Braxton Heitz
Copyright:      2007-2009
Contact Email:  mailto:braxton.heitz@...



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Small Business Owners Who Manage Cash Flow Well Profit Tremendously
Copyright (c) 2007-2009 Braxton Heitz
Jobs And Paychecks
http://www.jobsandpaychecks.com/



Starting a business is always a tremendous undertaking. It is the
most stressful undertaking a person could ever attempt to do.
Most new business owners fail to understand that running a
business is a complex operation, which will require the business
owner/manager to pull many hat tricks to stay afloat.

As the stress of the business grows, many new small business
owners find themselves completely overwhelmed by all of the work
required to keep their new business afloat.

Much of the strain of establishing and running a business is
centered on successfully juggling the finances. When working as
the head of a corporation or as a sole proprietor, every decision
made will affect the future of the business. Having a means of
relief in place in the event that a wrong decision is made can
often mean the difference between success and failure of the
business. When a bad financial decision creates a situation where
payroll cannot be met on time, a business can quickly find itself
without staff to continue operations.

Business Credit Cards For New Businesses

In many cases, start-up companies seek out a loan at the
beginning of their business. For business owners who are not
comfortable taking out a large loan, there are other options that
can be considered as an alternative.

A credit card designed specifically for business is an option
many companies will choose to pursue. This is just like a
traditional credit card, but it also provides a variety of
business directed incentives.

Credit card companies generally offer low interest rates to
attract new business enterprises. While the credit history of the
owner of a small business is going to be considered in factoring
how much credit a company can receive, other factors are
considered to carry greater significance.

The business plan and financial projections of a new company are
going to be the most important categories available for banks to
examine. Lenders and credit givers are fundamentally interested
in learning about your projected financial expectations.

For companies that have been around for awhile, an in-depth look
at its financial history and business projections are going to be
the most vital pieces of information a credit card company will
want to know.

A business credit card provider is going to be most concerned
with the stability of the company. Some banks are so concerned
about the stability of a business that they will not risk the
investment of offering any type of credit to a start-up company,
even if that company has a checking account at their bank, until
the company has maintained their business checking account for at
least one year.

This is by no means meant to discourage a business owner from
pursuing business financing. Instead, it is simply an observation
of the difficulties that many business owners face when trying to
establish business credit. Each bank has their own policies on
business credit cards, and some banks will prefer to be more
cautious than other banks.

The Pitfalls and Advantages of Business Credit Cards

As with any credit card, the most common pitfall of owning a
credit card is the potential to overspend. It is always best to
limit the amount of money that is charged on a credit card,
whether in personal finances or business finances. Business
start-up costs can be astronomical. There are also times when a
company needs a few extra dollars to keep their utilities from
being disconnected. If someone is not careful, they can easily
charge their way into a deep pit of debt that could ultimately
destroy their business.

The truth is that cash flow is always a problem for new
businesses. Small business credit cards can make it possible for
a business owner to pay all of their bills on time. The danger,
of using credit cards to maintain a business' cash flow, is when
the owner is in a state of denial about the true health of his or
her company. Unfortunately, some business owners become dependant
on their line of credit and use it to prop up a business cycle
that cannot sustain itself, ultimately leading to financial
disaster.

On the other hand, acquiring a business credit card could also be
one of the best decisions an owner could make towards the
long-term stability of his or her business. When a business owner
has access to additional funds to float his or her business
during a short window of cash flow problems, that extra money
could be just enough to keep the business alive to continue
operations. An example of such a situation could be when the
company's bank intends to hold a deposited check until after the
next payroll date. It is one thing for an owner to decide they
can wait a few more days to be paid, but it is quite another
thing altogether to ask a company's employees to wait five days
to be paid their wages.

Being able to access the financial means to keep a business
steady and on sure footing can provide a terrific sense of
security to the business owner.

The time when a credit card becomes especially handy to the
business owner is when tax time comes; a business credit card can
be a true asset. No one is better at finding accounting flaws
than our federal government, and almost every new business is
going to be audited in their first year.

If a company's transactions are all done with a business credit
card, then the company will have a permanent record of all of
their business transactions. Having documentation of all of your
expenses is vital, when dealing with the IRS.

The most important thing that a small business credit card can do
is to provide you with the means to establish a reputable credit
history with banks and lending institutions, so the business can
gain access to higher credit lines than what the typical start-up
company is afforded.

Inspiring Examples

One of the most successful cases of a small business succeeding
by the use of a business credit card can be found with Google.
Some would argue that Google is the most successful search engine
on the Internet. It has become such a phenomenon that the company
name has morphed in to a verb for all online searches.

It is amazing to think that it all began in a dorm room. Its next
home was in a garage. Eventually the founders of Google, Brin and
Page, realized they needed larger equipment. They bought all of
their new equipment on credit cards, because banks were not
interested in lending money to a small dot-com company.

Over 380 million people in over 35 different languages regularly
use Google to enhance their online experience. All of this
success was made possible by the start-up funds provided to the
Google founders by credit cards.

In Conclusion

Business credit cards can mean salvation for a fledgling company.
Having the resources to maintain your companies financial
stability can make any business owner more confident with in
their decision.

A good line of credit for your business can also lead to
countless openings for future growth. Establishing a strong and
steady financial history can be the perfect asset in finding
interested investors and development opportunities, when it is
time to reach out for a bigger line of credit.

For those small business owners who know how to utilize the
credit system to grow their business, the future may be greatly
enhanced. For those business owners who start their journey with
credit cards, the climb to greater credit availability is made
that much easier.




---------------------------------------------------------------------
Braxton Heitz writes about family finances and the struggles of
the job search. If you are looking for a job or looking to make
a career move in the current troubled economy, then visit the
Jobs And Paychecks website at: http://www.jobsandpaychecks.com/
If you are looking for good information about the job search,
visit: http://jobsearchmagazine.com/


--- END ARTICLE ---

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(Last Updated:  May 11, 2006)

Our TERMS OF REPRINT are fully enforcable under the terms of:

   The Digital Millennium Copyright Act
   http://thomas.loc.gov/cgi-bin/query/z?c105:H.R.2281.ENR:

.....................................

*** Digital Reprint Rights ***

* If you publish this article in a website/forum/blog,
   You Must Set All URL's or Mailto Addresses in the body
   of the article AND in the Author's Resource Box as
   Hyperlinks (clickable links).

* Links must remain in the form that we published them.
   Clean links should point to the Author's links without
   redirects having been inserted into the copy.

* You are not allowed to Change or Delete any Words or
   Links in the Article or Resource Box. Paragraph breaks
   must be retained with articles. You can change where
   the paragraph breaks fall, but you cannot eliminate all
   paragraph breaks as some have chosen to do.

* Email Distribution of this article Must be done through
   Opt-in Email Only. No Unsolicited Commercial Email.


* You Are Allowed to format the layout of the article for
   proper display of the article in your website or in your
   ezine, so long as you can maintain the author's interests
   within the article.

* You may not use sentences from this article as an input
   for any software that steals sentences from others in
   order to build an article with software. The copyright on
   this article applies to the "WHOLE" article.


*** Author Notification ***

   We ask that you notify the author of publication of his
   or her work. Braxton Heitz can be reached at:
   braxton.heitz@...


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   If you desire to publish this article in a PRINT
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   for Print Permission at:
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Stillwater, Oklahoma USA 74074


Learn more about our article distribution services by visiting:
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The content of this article is solely the property
and opinion of its author, Braxton Heitz
http://www.jobsandpaychecks.com/



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A Free-Reprint Article Written by: Hunter Waterhouse

Article Title:
Developing Original Articles: The Human Touch vs. Computer Software

See TERMS OF REPRINT to the end of the article.

Article Description:
With the increasing demand of high quality content on the web,
finding original articles and carefully stylized content is a
priority for companies to retain credibility. With today's
fierce search engine ranking competition, a steady supply of
original articles has become a necessity. Websites need to be
designed to increase traffic, and sites updated regularly with
fresh information are more likely to receive higher search engine
placement than those updated less frequently. As a result,
companies need to find sources of new and original content as
often as possible.


Additional Article Information:
===============================

735 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2009-11-12 10:00:00

Written By:     Hunter Waterhouse
Copyright:      2007-2009
Contact Email:  mailto:comments@...



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Developing Original Articles: The Human Touch vs. Computer Software
Copyright (c) 2007-2009 Hunter Waterhouse
Online Marketing for Local Businesses
http://onlinemarketinglocal.com/



With the increasing demand of high quality content on the web,
finding original articles and carefully stylized content is a
priority for companies to retain credibility.   With today's
fierce search engine ranking competition, a steady supply of
original articles has become a necessity.  Websites need to be
designed to increase traffic, and sites updated regularly with
fresh information are more likely to receive higher search engine
placement than those updated less frequently.  As a result,
companies need to find sources of new and original content as
often as possible.  The challenge is finding human writers who
can provide original articles with the right tone, voice, and
quality that the company needs, and also at the right price.

Before the emergence of computer programs that could 'create'
articles and pieces of web content, human writers were
responsible for developing all the original content for websites.
  However, with the rise of blogs and websites for independent
publishers, several applications are now available that simply
churn out content made from a computer program. While these have
the potential to create several articles on a given topic, they
do have limitations.  Semantics, sentence structure, meaning, and
even punctuation are often overlooked with these content spinners
and programs, and if they are caught by a search engine, the risk
of website blacklisting runs high.

Human writers provide reliable, authentic, and original content
on a regular basis.  By making use of natural creative processes
to develop and present an idea, they can develop a series of
original articles for any website or company.

The Value of Authentic Content and Original Articles

All website and business owners know how valuable original
content is for search engine placement, website validity, and
credibility in their industry.  Without a steady supply of
original articles, it is difficult to keep visitors returning to
the site and maintaining interest in the company.  The increasing
popularity of blogs is just one example of why 'content is
king' still rings true on the web today.  Human writers can
develop articles and unique ideas far better than any computer
software and application.  Unfortunately, many companies choose
applications that lead to poor quality content and a decrease in
their credibility.

What Content Creating Software Does

Content creation software is designed to string words and
sentences based on a topic and basic article.  These programs run
several variations of an article by substituting synonyms and
words throughout the page, and reconstructing sentences to
generate a 'new' or original article.  Today's leading content
duplication and content creation software programs include:
Article Content Spinner, Jetspinner, SiteEqualizer, ArticlePro,
and Article Output.

While these article and content spinner programs offer many
promises of 'well-written' article and original content, they
are not always accurate enough to catch duplicate sentences, and
they often have trouble even putting together sentences that make
sense.  In many cases, their processes are considered to be forms
of copyright theft, especially if the original article used as
the input was not generated by the owner.  Search engines that
can find even one sentence duplicated from an article can bar the
website from being listed on the rankings, and a single sentence
'stolen' in this way is at risk for copyright infringement.

Why Companies Need to Pursue Quality Human Writers

Google is the leading search engine on the internet, and
specifically outlines its duplicate content policy in the user
terms.  Article spinners that help generate 'original articles'
can create significant damage to a company's page ranking and
credibility online, putting them at risk for copyright
infringement and other penalties.  Submitting just a single
article to an article directory can be shared across multiple web
pages and websites, but using a content spinner to create
'fresh' content from this very same article puts all of the
content at risk.

Article marketing has become an industry in itself, but finding
high quality human writers is the most efficient, and safe,
method of generating valid clicks and increasing visitors to the
site.  Human writers can provide benefits beyond the limitations
of article content creation services.  These include completely
original article batches, clear and consistent messages, an
author's voice, powerful words and phrases that are easy to read
by all visitors, and simply and efficiently provide unique and
creative ideas in an original format.  Human writers can often
provide a fresh perspective on a topic or idea, something that
cannot be achieved with automated article writing software
packages.





---------------------------------------------------------------------
Hunter Waterhouse has been ghostwriting and building websites
since 1999. He is ready, willing, and able to put his experience
to work for Main Street Businesses that seek to generate walk-in traffic to
their stores, from the online exposure of their
business. To learn more about how Hunter can help your offline
business, visit: http://onlinemarketinglocal.com/local-services/


--- END ARTICLE ---

Get HTML or TEXT Copy-and-Paste Versions Of This Article at:
http://thePhantomWriters.com/free_content/db/w/human-writers-vs-computers.shtml#\
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Our TERMS OF REPRINT are fully enforcable under the terms of:

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.....................................

*** Digital Reprint Rights ***

* If you publish this article in a website/forum/blog,
   You Must Set All URL's or Mailto Addresses in the body
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   Hyperlinks (clickable links).

* Links must remain in the form that we published them.
   Clean links should point to the Author's links without
   redirects having been inserted into the copy.

* You are not allowed to Change or Delete any Words or
   Links in the Article or Resource Box. Paragraph breaks
   must be retained with articles. You can change where
   the paragraph breaks fall, but you cannot eliminate all
   paragraph breaks as some have chosen to do.

* Email Distribution of this article Must be done through
   Opt-in Email Only. No Unsolicited Commercial Email.


* You Are Allowed to format the layout of the article for
   proper display of the article in your website or in your
   ezine, so long as you can maintain the author's interests
   within the article.

* You may not use sentences from this article as an input
   for any software that steals sentences from others in
   order to build an article with software. The copyright on
   this article applies to the "WHOLE" article.


*** Author Notification ***

   We ask that you notify the author of publication of his
   or her work. Hunter Waterhouse can be reached at:
   comments@...


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   If you desire to publish this article in a PRINT
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   for Print Permission at:
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are owned and operated by:

Bill Platt
3010 E Raintree
Stillwater, Oklahoma USA 74074


Learn more about our article distribution services by visiting:
http://thephantomwriters.com/x.pl/tpw/info/article-distribution/index.html

The content of this article is solely the property
and opinion of its author, Hunter Waterhouse
http://onlinemarketinglocal.com/



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A Free-Reprint Article Written by: Paul Marshall

Article Title:
Santa Claus is Dead -- But Internet Marketing Get Rich Scams Aren't

See TERMS OF REPRINT to the end of the article.

Article Description:
Guard your wallet when Internet marketing scammers tell you
how easy online wealth is. All you need is to download their
secrets for $100s to $1,000s. Internet marketing isn't
really that hard when performed effectively, but it also
isn't as easy as the scammers try to convince you.


Additional Article Information:
===============================

828 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2009-11-10 13:00:00

Written By:     Paul Marshall
Copyright:      2009
Contact Email:  mailto:paul.marshall@...


Paul Marshall's Picture URL:
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Santa Claus is Dead -- But Internet Marketing Get Rich Scams Aren't
Copyright (c) 2009 Paul Marshall
Strategic Web Marketing Net
http://strategicwebmarketing.net/



Yes, Santa Claus IS really dead. Sorry for the news. And you
might want to keep the kids from looking over your shoulder here
for the next few minutes. :-)

As an Internet Marketing Coach, I hear all the time from new
clients how they've wasted hundreds to thousands on Internet
get-rich-quick schemes before coming to me.

Desperation and inexperience are the breading grounds that allow
these scammers to prey.

Just this last week, one of my colleagues replied to a guy on a
forum who wanted to start earning $5,000 each month -- oh, and
within the next 30 days. And he had $80.00 to invest, a whole
eighty dollars!

I'm sure the guy is nice, but he also sounds desperate. How is
anyone going to start earning literally thousands of dollars a
month within 30 days on just an $80.00 investment?

Isn't this scenario as realistic as saying ALL the employees at
your local fast food restaurant earn $100,000 per year?

Yes, Saint Nick is gone and did I mention that The Tooth Fairly
is on life support?

Let's get real.

Are You Real about Internet Earnings and the Business Costs
Required?

Back to my big spender above who has just $80.00 to
invest...where did he get the idea he could be a successful
Internet marketer on an $80.00 investment?

My guess is he probably got that idea from some forum.

And that may bring up a good point: are you likely to get good
advice going to forums?

Me personally, I'm too busy to participate in forums. Although
to be fair, I do have successful SEO (search engine optimization)
colleagues who do. But while you could encounter a talented
person to give you -- free advice -- on a forum, my best advice
to you is you are more likely to encounter people with -- free
time.

If they have so much free time to participate in forums, how busy
are they with paid work?

And about free advice...how many people do you personally know
who work for free? How would they pay their bills?

Do YOU work for free now?

Are you going to be working for free with your online enterprise?
If you're not, then why should someone else?

If you want to earn $100,000 per year form your Internet
business, do you want your advice coming from someone offering
free advice OR only charging $20.00 per hour?

OK, You've Got Some Money to Invest in Your Internet Business,
What's Your Next Step?

Well, protect it and spend it carefully! Watch out for "blue
sky" promises of anything that sounds too good to be true.

Compared to conventional advertising and marketing, you don't
need that much money to market online. But you do need some.

You need money for a Web site and you need some for marketing,
likely PPC (pay-per-click) and SEO.

The more cash you have to invest, the less time you have to
invest. You can hire an Internet Marketing Company to perform
much of the work for you.

OR, the less money you have, the more of your time that will be
required. This can be a very good time to considering hiring an
Internet Marketing Coach, to save you money and speed up the
timetable for you to earn income.

The problem is the people with no money to invest OR with
unrealistic expectations are the ones who fall prey to the
Internet marketing scammers. Often, these are the same people who
don't have the skills to do any of the work themselves or the
desire to develop the required skills (sigh).

An Example of what To Do...and what NOT To Do

Consider another one of my clients who paid $1,000 for a
well-known Internet marketing program. My client was told all
sorts of inconsistent things, including that the course was for
people new to online marketing, which that wasn't the case.

And he was told to market something online that he didn't know
anything about or have any particular interest in.

Huh??

How does THAT make any sense?

But at that moment, that was what he wanted to hear, because it
was easy and didn't require much effort or time from him.

Here's the real deal: there are dozens, hundreds or thousands of
people and companies marketing the same or similar product or
service to yours. You have to do it BETTER.

That requires time and effort. It requires making an effort and
using one's brain.

And this is where a qualified Marketing Coach or a Search Engine
Optimization Firm can help you.

If you select well, the money you spend you will more than save
in increased profits, much faster and avoiding the potholes and
pitfalls that come with Internet marketing. Those pitfalls can be
very expensive (and time consuming).

And there are actually Internet Marketing Coaches you can begin
with for only a few hundred dollars, which could be money very
well spent. :-)




---------------------------------------------------------------------
Marketing online since 2004, Paul Marshall can help you market
on a budget. You can learn about his affordable Internet
Marketing Consulting Services (and d-i-y Coaching) on his home
page: http://strategicwebmarketing.net/ You can learn more
about Paul on his LinkedIn profile page:
http://www.linkedin.com/in/paulmarshallwebmarketing and at
Strategic Web Marketing.net.


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A Free-Reprint Article Written by: Hunter Waterhouse

Article Title:
Balancing SEO Against The Needs of Your Article's Audience

See TERMS OF REPRINT to the end of the article.

Article Description:
Article marketing continues to be a proven method for generating
traffic to our websites and developing good search placement,
even after all of these years. I have been reading articles
online since 1995, and I continue to read a few dozen articles
per week on subjects that are dear to my heart.


Additional Article Information:
===============================

1297 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2009-11-09 13:15:00

Written By:     Hunter Waterhouse
Copyright:      2008-2009
Contact Email:  mailto:hunter.waterhouse@...



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Balancing SEO Against The Needs of Your Article's Audience
Copyright (c) 2008-2009 Hunter Waterhouse
Online Marketing for Local Businesses
http://onlinemarketinglocal.com/



Article marketing continues to be a proven method for generating
traffic to our websites and developing good search placement,
even after all of these years. I have been reading articles
online since 1995, and I continue to read a few dozen articles
per week on subjects that are dear to my heart.

Some Claim That Article Marketing Does Not Work

Now and again, I will read a thread in a forum somewhere where
somebody claims that article marketing does not work.

Some article-marketing critics will admit that they have only
distributed only one or two articles. Well yeah, I can see why
article marketing did not work for them - because they did not
work at making article marketing profitable for them.

Article marketing is like any other method of advertising. If you
don't make a real investment in it, then you cannot reap great
rewards from it.

The Marketing Rule Of Seven

Advertising professionals speak of the "Marketing Rule Of
Seven," which suggests that a consumer must see your marketing
message at least seven times before they start to pay attention
to your message. The pros also suggest that once seven exposures
have been achieved, the consumer will make a subtle, subconscious
connection to the advertiser. Recognition brings rewards, in that
after seven exposures to an advertisement, consumers will start
to feel as if they know enough about the advertiser to trust
their sales message.

If television, radio and print advertisers understand that a
company's sales message must be seen or heard at least seven
times, then why would you - the Internet marketer - think that
you can write a single article and see the full benefit of the
medium?

Successful Article Marketing Requires A Commitment To The Reader

All commerce on the Internet is driven by information, such as
written sales messages and information about products and
services. Some websites also benefit from generic information
concerning topics that their potential clients will be interested
in reading. For example, if a website sells plumbing supplies,
the consumer may find the availability of information about how
to remove the old fittings and how to install the new plumbing
equipment, as an essential element of their purchase decision.

Article marketing when done correctly will not be a boring,
blathering of search engine optimized keywords related to a
product or service line.

Article marketing, when done well, will provide information that
will be of real interest to the person most likely to buy what
you are selling.

For example:

  * If you are selling auction services, give the reader tips to
help them make more money from the sale of their goods in the
auction environment or how a buyer can find a good deal.

  * If you are selling auto warranties, tell the reader how to
uncover the best value in an auto warranty plan and what features
to seek.

  * If you are selling resume services, give the reader advice on
how to write their own resume.

Article marketing when used well can help a company establish
itself as an expert in the field, and it can help show a reader
why hiring the author's service might be better than a
do-it-yourself project. As an example, with the resume advice
article, once the reader sees how comprehensive your knowledge is
and how detailed a resume should be, the reader may just decide
that using your resume writing service will be much more
productive than the do-it-yourself resume.

Just Like Lawyers, Writers Specialize Too

Beyond the cost of labor, content development is usually the
second most expensive expenditure made by the online vendor. It
is important to note that just as there are lawyers who
specialize in one area of law, there are also ghostwriters who
specialize in certain types of content creation.

People who write sales copy are referred to as "copywriters."
Copywriters are people who understand the nuances of how to make
people buy what you are selling.

They understand that replacing a single word in the sales copy
could mean the difference between lukewarm sales numbers and
red-hot sales numbers, and they know which words to change.

Some professional copywriters have a proven track record of
writing sales copy that has generated millions of dollars in
sales - people such as Frank Kern, Dan Lok, and Joe Vitale. These
guys know the value of their copywriting skills, and they charge
accordingly. If you ask them to write sales copy for you, don't
be surprised when they quote you a price in the range of $5-20
per written word.

Other writers might specialize in writing books, brochures, and
articles. Some writers specialize in the smaller word counts,
like the folks who write greeting cards and book jackets.

Finding The Best Writer For Your Needs

The kid down the street who writes part-time for the newspaper
may or may not be the best person to write your online articles
for you. One reason is that people who write for offline
publications seldom appreciate the importance of keywords in an
article for search engine marketing purposes.

Note this article for example. Our purpose is to show you how you
can use article marketing as a successful marketing tool for your
business. We also want to show how the articles should appeal
both to the reader and the search engine algorithms.

With these thoughts in mind, when you are finished reading this
article, read it a second time to see how many variations on the
following SEO keyword phrases can be found in this article:
article marketing, search engine marketing, keywords,
advertising, content creation, writers and copywriting. Of
course, copywriting is not the kind of writing we do, but people
who do not understand the specialization of writing skills might
type "copywriting" or "copywriters" into their favorite
search engine to find someone who writes informational articles.

One never knows precisely what the public will use as their
search keywords when they go to the search engine to find
information. That is the very reason why a good online article
writer must strive to showcase a range of similar keywords within
the context of an article.

Your Article Marketing Strategies Influence Your Overall Success

We know that some people tell you that the only reason to write
an article is to get a link back to your website. What most of
these people don't tell you is that most websites that accept
reprint articles do so, only after a human has reviewed or at
least scanned the article.

An article that does not read well will never be published on a
top-tier website. Yes, some websites may accept a poorly written
article, but more sites will only accept well-written articles.

A reader who is not impressed with your article will seldom reach
your resource box, so the link back in the resource box can only
give value to your website from the search engines - maybe. The
search engines generally only give value to articles on good
websites or those placements that have lots of links pointing to
the article within the website. Bad articles don't get published
on good websites, and they do not attract links.

As the Marketing Rule Of Seven should indicate, multiple articles
generate a long-term wave of new links and potential visitors to
your website.

Consistency is also important to a successful article marketing
campaign, in that releasing weekly articles will enable your
readers to see your marketing message regularly.

Finally, the smart use of a variety of related keyword phrases
will strengthen the ability of your article to appeal to the
search engines and the people who use them.

If you can balance the needs of your article's audience against
your need for search optimized content, then you can benefit
handsomely from your article marketing campaigns.




---------------------------------------------------------------------
Hunter Waterhouse has been ghostwriting and building websites
since 1999. He is ready, willing, and able to put his experience
to work for Main Street Businesses that seek to generate walk-in traffic to
their stores, from the online exposure of their
business. To learn more about how Hunter can help your offline
business, visit: http://onlinemarketinglocal.com/local-services/


--- END ARTICLE ---

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Our TERMS OF REPRINT are fully enforcable under the terms of:

   The Digital Millennium Copyright Act
   http://thomas.loc.gov/cgi-bin/query/z?c105:H.R.2281.ENR:

.....................................

*** Digital Reprint Rights ***

* If you publish this article in a website/forum/blog,
   You Must Set All URL's or Mailto Addresses in the body
   of the article AND in the Author's Resource Box as
   Hyperlinks (clickable links).

* Links must remain in the form that we published them.
   Clean links should point to the Author's links without
   redirects having been inserted into the copy.

* You are not allowed to Change or Delete any Words or
   Links in the Article or Resource Box. Paragraph breaks
   must be retained with articles. You can change where
   the paragraph breaks fall, but you cannot eliminate all
   paragraph breaks as some have chosen to do.

* Email Distribution of this article Must be done through
   Opt-in Email Only. No Unsolicited Commercial Email.


* You Are Allowed to format the layout of the article for
   proper display of the article in your website or in your
   ezine, so long as you can maintain the author's interests
   within the article.

* You may not use sentences from this article as an input
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   order to build an article with software. The copyright on
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*** Author Notification ***

   We ask that you notify the author of publication of his
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ABOUT THIS ARTICLE SUBMISSION

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service. thePhantomWriters.com and Article-Distribution.com
are owned and operated by:

Bill Platt
3010 E Raintree
Stillwater, Oklahoma USA 74074


Learn more about our article distribution services by visiting:
http://thephantomwriters.com/x.pl/tpw/info/article-distribution/index.html

The content of this article is solely the property
and opinion of its author, Hunter Waterhouse
http://onlinemarketinglocal.com/



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A Free-Reprint Article Written by: Bill Platt

Article Title:
What Kind Of Backlinks Are Best At Helping Your Website In Google?

See TERMS OF REPRINT to the end of the article.

Article Description:
I was in the Warrior Forum, and someone asked what kinds of
Backlinks are worth pursuing. This is my answer to that
query.


Additional Article Information:
===============================

439 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2009-11-09 13:00:00

Written By:     Bill Platt
Copyright:      2009
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What Kind Of Backlinks Are Best At Helping Your Website In Google?
Copyright (c) 2009 Bill Platt
the Phantom Writers
http://thePhantomWriters.com



I was in the Warrior Forum, and someone asked what kinds of
Backlinks are worth pursuing. This is my answer to that query.

As an article marketing guy, I bet you can guess my answer.

The answer is that you should have links everywhere your
potential clients are looking to find you.

Very few link directories offer any real value to you.

Many article directories fall into the same trap.

The deal is that for your link to be worthwhile to you, it must
meet one of two criteria:

1. It must be on a page where people actually go to find stuff.

2. It must be on a page that Google or the other search engines
value as a reliable source of information.

If no humans will see your link and the search engines ignore
that link, then your effort will have been wasted.

So, you will want to get your link on a page that someone will
see or the search engines will value.

Article marketing when done correctly helps you achieve this, but
you will find little value from most of the article directories.

Like I said, article directories must either be fully archived by
the search engines, or people must find your article in the
directory.

A lot of article directories are plagued by the fact that the
only people using them are people submitting articles.

So it is important to try to give your articles an audience
outside of the article directory, where your potential clients
actually go to pick up information.

This is why quality content is most useful in article marketing.
Sure, the cheap article spinners can give you a few links, but if
those links do not meet the two criteria of human visitors or
search engine recognition, then those links are worthless to you.

Pure link counts only serve to tease your ego. I don't consider
an article valuable until it can put money in my pocket.

So I focus on getting my articles to publishers who will use the
content - preferably publishers that have lots of loyal visitors
and possibly even serious recognition from the search engines.

If the article delivers either humans or search engines, then
your article will have paid for its creation. If the article
delivers neither, you will have wasted your money, time and
efforts.

So lead with great content, and seek publication on websites that
cater to your target audience, especially when some of those
websites are authority websites that your target audience
appreciates and respects.

Links is one thing, but links that put money in your pocket
should always be the goal.




---------------------------------------------------------------------
Bill Platt has been providing article marketing services
since 2001, including article ghost writing and article
distribution services, through his website at:
http://thePhantomWriters.com/ He recently created a free
ebook titled, "Article Marketing: Beyond the Basics":
http://thephantomwriters.com/ebook-beyond-the-basics/
You can also listen to Article Marketing Tips and
Tutorials at: http://ArticleMarketingConceptsRadio.com/


--- END ARTICLE ---

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.....................................

*** Digital Reprint Rights ***

* If you publish this article in a website/forum/blog,
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* Links must remain in the form that we published them.
   Clean links should point to the Author's links without
   redirects having been inserted into the copy.

* You are not allowed to Change or Delete any Words or
   Links in the Article or Resource Box. Paragraph breaks
   must be retained with articles. You can change where
   the paragraph breaks fall, but you cannot eliminate all
   paragraph breaks as some have chosen to do.

* Email Distribution of this article Must be done through
   Opt-in Email Only. No Unsolicited Commercial Email.


* You Are Allowed to format the layout of the article for
   proper display of the article in your website or in your
   ezine, so long as you can maintain the author's interests
   within the article.

* You may not use sentences from this article as an input
   for any software that steals sentences from others in
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*** Author Notification ***

   We ask that you notify the author of publication of his
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ABOUT THIS ARTICLE SUBMISSION

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Bill Platt
3010 E Raintree
Stillwater, Oklahoma USA 74074


Learn more about our article distribution services by visiting:
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The content of this article is solely the property
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http://thePhantomWriters.com



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