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Article Title:

==============



Is a Tag Line Absolutely Necessary Along With Your Company Name?



Article Description:

====================



In some instances, a perfect name can get the company's message

across on its own, without a tag line. Learn when this works and

why.





Additional Article Information:

===============================



507 Words; formatted to 65 Characters per Line

Distribution Date and Time: 2009-07-02 11:00:00



Written By:     Marcia Yudkin

Copyright:      2009

Contact Email:  mailto:marcia@...





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Is a Tag Line Absolutely Necessary Along With Your Company Name?

Copyright (c) 2009 Marcia Yudkin

Creative Marketing Solutions

http://www.yudkin.com/







In looking through Entrepreneur Magazine's most recent Franchise

500 issue, I noticed - and cut out - a number of ads for

franchises that struck me as exceptionally well named. So clear

and meaningful were these company names that they instantly

conveyed exactly what the company did in an appealing way.



If you saw the company name flash by on a van or embroidered on

an employee jacket, you'd understand the business and maybe even

want to chase down the van or person and learn more. From that

standpoint alone, imagine the immense advantage such a well-named

company has over competitors named, say, Rayne and McFlynn or

Standard Specialists.



Normally a tag line - the little phrase that follows a company

name on business cards, stationery and web site headers - helps

to clarify what line of business the firm is in and how it

differs from competitors, as well as to lend a dash of pizzazz.

In most cases, a business name and tag line belong together like

salt and ___, or like cup and ___. (I'll bet you couldn't help

filling in those blanks with "pepper" and "saucer.")



Yet here are five companies whose advertisements caught my eye as

being able to get by without a tag line. I give them high points.

See whether or not you agree.



1)Relax the Back



This store sells ergonomic products that help prevent back

problems, support the back and neck, and relieve pain. Although

the ad had a tag line, "The best of everything for your back,"

neither that nor the silhouette-style logo of a reclining figure

were needed to understand what this retail store sells.



2)Anytime Fitness



Again, you don't need any brainwork to guess that this company

provides you with a place to work out any time of the day or

night. As a member, you gain access to the club with a keycard

valid 24/7. There wasn't a tag line on the ad, and the stick

figure breaking into a run beside the company name added energy

but wasn't needed for comprehension.



3)American Leak Detection



Here too there is no mistaking what this company does. The tag

line, "The Original Leak Specialists," doesn't really add

anything helpful.



4)Computer Troubleshooters



Another self-explanatory company name. The tag line "Technology

Solved" adds some psychological satisfaction to the

presentation, letting us know that they don't merely try to

solve computer problems, they succeed.



5)Home Instead Senior Care



My favorite of the bunch. I'm not sure anyone needs the answer

to the question "instead of what?" I didn't see a tag line for

this company, either in the ad or on the web site.



So many factors go into choosing a company name that I'm not

proposing all companies seek names like the five above. History,

the type of business, the competitive landscape, domain

availability and other circumstances figure into whether or not

such names make sense and are attainable.



Still, when the stars align, a perfect name can get the message

across on its own. That's good to know!









---------------------------------------------------------------------

Marcia Yudkin is Head Stork of Named At Last, a company that

brainstorms creative business names, product names and tag lines

for clients.  For a systematic process of coming up with an

appealing and effective name or tag line, download a free copy of

"19 Steps to the Perfect Company Name, Product Name or Tag Line"

at http://www.namedatlast.com/19steps.htm





--- END ARTICLE ---



Get HTML or TEXT Copy-and-Paste Versions Of This Article at:

http://thePhantomWriters.com/free_content/db/y/company-tag-lines.shtml#get_code







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(Last Updated:  May 11, 2006)



Our TERMS OF REPRINT are fully enforcable under the terms of:



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*** Digital Reprint Rights ***



* If you publish this article in a website/forum/blog,

   You Must Set All URL's or Mailto Addresses in the body

   of the article AND in the Author's Resource Box as

   Hyperlinks (clickable links).



* Links must remain in the form that we published them.

   Clean links should point to the Author's links without

   redirects having been inserted into the copy.



* You are not allowed to Change or Delete any Words or

   Links in the Article or Resource Box. Paragraph breaks

   must be retained with articles. You can change where

   the paragraph breaks fall, but you cannot eliminate all

   paragraph breaks as some have chosen to do.



* Email Distribution of this article Must be done through

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* You Are Allowed to format the layout of the article for

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   within the article.



* You may not use sentences from this article as an input

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   order to build an article with software. The copyright on

   this article applies to the "WHOLE" article.





*** Author Notification ***



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ABOUT THIS ARTICLE SUBMISSION



http://thePhantomWriters.com is a paid article distribution

service. thePhantomWriters.com and Article-Distribution.com

are owned and operated by Bill Platt of Stillwater, Oklahoma USA.

Learn more about our article distribution services by visiting:

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The content of this article is solely the property

and opinion of its author, Marcia Yudkin

http://www.yudkin.com/







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Free-Reprint Article Written by: Marcia Yudkin

See Terms of Reprint Below.





*****************************************************************

*

* This email is being delivered directly to members of the group:

*

*    Free-Content@yahoogroups.com

*

*****************************************************************





We have moved our TERMS OF REPRINT to the end of the article.

Be certain to read our TERMS OF REPRINT and honor our TERMS

OF REPRINT when you use this article. Thank you.



This article has been distributed by:

http://Article-Distribution.com



Helpful Link:

   The Digital Millennium Copyright Act - Overview

   http://www.gseis.ucla.edu/iclp/dmca1.htm



---------------------------------------------------------------------



Article Title:

==============



Is a Tag Line Absolutely Necessary Along With Your Company Name?



Article Description:

====================



In some instances, a perfect name can get the company's message

across on its own, without a tag line. Learn when this works and

why.





Additional Article Information:

===============================



507 Words; formatted to 65 Characters per Line

Distribution Date and Time: 2009-07-21 11:12:00



Written By:     Marcia Yudkin

Copyright:      2009

Contact Email:  mailto:marcia@...





Marcia Yudkin's Picture URL:

    http://www.thephantomwriters.com/client-img/marcia-yudkin.jpg



For more free-reprint articles by Marcia Yudkin, please visit:

http://www.thePhantomWriters.com/recent/author/marcia-yudkin.html





=============================================

Special Notice For Publishers and Webmasters:

=============================================



If you use this article on your website or in your ezine,

We Want To Know About It. Use the following URL to let

us know where you have used this article, and we will

include a link to your website on thePhantomWriters.com:



http://thephantomwriters.com/notify.php?id=6807&p=load





HTML Copy-and-Paste and TEXT Copy-and-Paste

Versions Of Article Are Available at:

http://thePhantomWriters.com/free_content/db/y/company-tag-lines.shtml#get_code



---------------------------------------------------------------------



Is a Tag Line Absolutely Necessary Along With Your Company Name?

Copyright (c) 2009 Marcia Yudkin

Creative Marketing Solutions

http://www.yudkin.com/







In looking through Entrepreneur Magazine's most recent Franchise

500 issue, I noticed - and cut out - a number of ads for

franchises that struck me as exceptionally well named. So clear

and meaningful were these company names that they instantly

conveyed exactly what the company did in an appealing way.



If you saw the company name flash by on a van or embroidered on

an employee jacket, you'd understand the business and maybe even

want to chase down the van or person and learn more. From that

standpoint alone, imagine the immense advantage such a well-named

company has over competitors named, say, Rayne and McFlynn or

Standard Specialists.



Normally a tag line - the little phrase that follows a company

name on business cards, stationery and web site headers - helps

to clarify what line of business the firm is in and how it

differs from competitors, as well as to lend a dash of pizzazz.

In most cases, a business name and tag line belong together like

salt and ___, or like cup and ___. (I'll bet you couldn't help

filling in those blanks with "pepper" and "saucer.")



Yet here are five companies whose advertisements caught my eye as

being able to get by without a tag line. I give them high points.

See whether or not you agree.



1)Relax the Back



This store sells ergonomic products that help prevent back

problems, support the back and neck, and relieve pain. Although

the ad had a tag line, "The best of everything for your back,"

neither that nor the silhouette-style logo of a reclining figure

were needed to understand what this retail store sells.



2)Anytime Fitness



Again, you don't need any brainwork to guess that this company

provides you with a place to work out any time of the day or

night. As a member, you gain access to the club with a keycard

valid 24/7. There wasn't a tag line on the ad, and the stick

figure breaking into a run beside the company name added energy

but wasn't needed for comprehension.



3)American Leak Detection



Here too there is no mistaking what this company does. The tag

line, "The Original Leak Specialists," doesn't really add

anything helpful.



4)Computer Troubleshooters



Another self-explanatory company name. The tag line "Technology

Solved" adds some psychological satisfaction to the

presentation, letting us know that they don't merely try to

solve computer problems, they succeed.



5)Home Instead Senior Care



My favorite of the bunch. I'm not sure anyone needs the answer

to the question "instead of what?" I didn't see a tag line for

this company, either in the ad or on the web site.



So many factors go into choosing a company name that I'm not

proposing all companies seek names like the five above. History,

the type of business, the competitive landscape, domain

availability and other circumstances figure into whether or not

such names make sense and are attainable.



Still, when the stars align, a perfect name can get the message

across on its own. That's good to know!









---------------------------------------------------------------------

Marcia Yudkin is Head Stork of Named At Last, a company that

brainstorms creative business names, product names and tag lines

for clients.  For a systematic process of coming up with an

appealing and effective name or tag line, download a free copy of

"19 Steps to the Perfect Company Name, Product Name or Tag Line"

at http://www.namedatlast.com/19steps.htm





--- END ARTICLE ---



Get HTML or TEXT Copy-and-Paste Versions Of This Article at:

http://thePhantomWriters.com/free_content/db/y/company-tag-lines.shtml#get_code







.....................................



TERMS OF REPRINT - Publication Rules

(Last Updated:  May 11, 2006)



Our TERMS OF REPRINT are fully enforcable under the terms of:



   The Digital Millennium Copyright Act

   http://thomas.loc.gov/cgi-bin/query/z?c105:H.R.2281.ENR:



.....................................



*** Digital Reprint Rights ***



* If you publish this article in a website/forum/blog,

   You Must Set All URL's or Mailto Addresses in the body

   of the article AND in the Author's Resource Box as

   Hyperlinks (clickable links).



* Links must remain in the form that we published them.

   Clean links should point to the Author's links without

   redirects having been inserted into the copy.



* You are not allowed to Change or Delete any Words or

   Links in the Article or Resource Box. Paragraph breaks

   must be retained with articles. You can change where

   the paragraph breaks fall, but you cannot eliminate all

   paragraph breaks as some have chosen to do.



* Email Distribution of this article Must be done through

   Opt-in Email Only. No Unsolicited Commercial Email.





* You Are Allowed to format the layout of the article for

   proper display of the article in your website or in your

   ezine, so long as you can maintain the author's interests

   within the article.



* You may not use sentences from this article as an input

   for any software that steals sentences from others in

   order to build an article with software. The copyright on

   this article applies to the "WHOLE" article.





*** Author Notification ***



   We ask that you notify the author of publication of his

   or her work. Marcia Yudkin can be reached at:

   marcia@...





*** Print Publication Reprint Rights ***



   If you desire to publish this article in a PRINT

   publication, you must contact the author directly

   for Print Permission at:

   mailto:marcia@...







.....................................



If you need help converting this text article for proper

hyperlinked placement in your webpage, please use this

free tool:  http://thephantomwriters.com/link-builder.pl







=====================================================================



ABOUT THIS ARTICLE SUBMISSION



http://thePhantomWriters.com is a paid article distribution

service. thePhantomWriters.com and Article-Distribution.com

are owned and operated by Bill Platt of Stillwater, Oklahoma USA.

Learn more about our article distribution services by visiting:

http://thephantomwriters.com/x.pl/tpw/info/article-distribution/index.html



The content of this article is solely the property

and opinion of its author, Marcia Yudkin

http://www.yudkin.com/







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