A Free-Reprint Article Written by: Hunter Waterhouse

Article Title:
Track And Measure Your Advertising, Customer Acquisition Costs, And The Lifetime
Value Of A Customer

See TERMS OF REPRINT to the end of the article.

Article Description:
As business owners and managers, we need to look at a
variety of numbers to gain a better understanding of our
businesses. In this article, we are going to consider two
very important metrics in business marketing - Cost Of
Customer Acquisition and Advertising ROI (Return On
Investment).


Additional Article Information:
===============================

1679 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2009-11-19 10:00:00

Written By:     Hunter Waterhouse
Copyright:      2009
Contact Email:  mailto:hunter.waterhouse@...



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Track And Measure Your Advertising, Customer Acquisition Costs, And The Lifetime
Value Of A Customer
Copyright (c) 2009 Hunter Waterhouse
Online Marketing for Local Businesses
http://onlinemarketinglocal.com/



As business owners and managers, we need to look at a variety of
numbers to gain a better understanding of our businesses. In this
article, we are going to consider two very important metrics in
business marketing - Cost Of Customer Acquisition and Advertising
ROI (Return On Investment).

One of the most important numbers we need to always be mindful of
is the "Cost of a New Customer" or "Cost of Customer
Acquisition".

Understanding Customer Acquisition Costs

If you are unfamiliar with this concept, let me give you a quick
tutorial on this advertising metric.

===============================================================>

  Suppose you run an advertisement in your local newspaper for
your furniture store. Suppose for the sake of this example that
you paid $1000 for your display ad in the newspaper.

  Now, suppose your advertising brought 4 new customers into your
store, who bought from you. Suppose also that the average spend
for each customer was $1500.

  With the example I am drawing, your $1000 display advertisement
in the newspaper brought in 4 customers who spent a total of
$6000 in your store.

  I am going to keep this example simple, so that more people can
keep up with the numbers.

  On the basic premise of our example, you generated 4 customers
after an outlay of $1000 in advertising. So your basic Cost Of
Customer Acquisition was $250 per customer.

  If your business received fewer customers, from your outlay of
$1000 in advertising, then your Cost Of Customer Acquisition is
more expensive.

  But, if your business earned more customers who spent money,
then your Cost Of Customer Acquisition would be much smaller.

===============================================================>

In its simplest form, the Cost Of Customer Acquisition is the
money spent to get the customer to your store divided by the
number of new customers acquired. We will look at this in more
detail, later in this article.

The Best Way To Measure Sales And Marketing Performance

Entrepreneur Magazine in a 1999 article reflected on the Cost Of
Customer Acquisition in the dot com world. The article suggested,
"the cost of new customer acquisition is one of the best ways to
measure sales and marketing performance."

In 1999, the Cost Of Customer Acquisition for the following
companies were:

  * BarnesAndNoble.com - $42

  * Amazon.com - $27.60

  * Priceline - $32.30

  * Beyond.com - $29.30

On the surface, these numbers may seem small. But, Amazon's
Average Sale is in the $17-range! This makes the challenge that
Amazon and other major retailers face fairly transparent. If
these retailers could only count on one purchase from the newly
acquired customer, then these businesses would be losing money by
the truckload.

Fortunately, Amazon continues to perform well in Repeat Business
from a single customer. The following calculations reflect
additional numbers that we business people should also factor
into our Cost Of Acquisition metrics.

The Real Value Of A Customer

Amazon's first-sale may only be $17, but in 1999, Amazon's
Average Sales Per Customer was $116, up $10 from the previous
year. Unfortunately, Amazon isn't very forthcoming with these
numbers, so after two hours research, I was unable to come up
with more up-to-date numbers for you to consider.

The point of mentioning this is that it is important for business
owners and managers to recognize that the Value Of A Customer is
not how much sales revenue is derived from the initial purchase,
but more importantly, from the Lifetime Value Of A Customer.

If we looked at Amazon's Cost Of Customer Acquisition only in
terms of that first sale, then they will be losing money
hand-over-fist. With a Cost Of Acquisition of $27.60 and the
first sale of $17, Amazon could not stay in business long if they
were continuously producing numbers at that level. However, once
you factor in the Lifetime Value Of A Customer, then Amazon is
spending $27.60 to acquire a customer that is worth $116 in sales
for them. Therefore, by measuring the Lifetime Value of a
Customer, Amazon is spending only 24% of their revenue in order
to acquire one customer.

Few businesses invest 24% of their revenue in advertising, but
Amazon hopes that the Lifetime Value of a Customer will
eventually exceed the $116 value, known to have existed in
FY2000.

As the Lifetime Value of a Customer increases, the overall Cost
of Customer Acquisition will fall, as an overall percentage value
of Cost Of Acquisition divided by the Lifetime Value of the
customer.

The Compounding Lifetime Value Of A Customer

If you have a hair-cutting salon and your advertising budget for
one month is $1000, and you get 30 new customers through the
door, who will spend an average of $20 for a hair cut, then your
basic Cost of Customer Acquisition is roughly $33.34 to gain $20
in new sales.

But if only half of your 30 new customers become regular clients,
then you can anticipate 15 of those customers coming to your hair
salon at least once a month for the remainder of the year.
Therefore, the first 15 customers will be worth $20 each, and the
next 15 customers will be worth $240 each over the course of one
year ($20 x 12 months). All told, your first 15 customers will
put $300 in your cash register, and the next 15 customers will
put another $3600 in your cash register.

Thus, in the hair salon example, your $1000 in advertising could
generate new customers that will generate $3900 in new sales.
Once you start to consider the Lifetime Value of a Customer,
within the Cost of Customer Acquisition, then you will realize
that the Cost of Customer Acquisition - although it might be
higher than the initial sale - holds out the possibility and
promise reducing itself as the Lifetime Value of a Customer
increases over time.

As the end of the year winds down, you will be able to see that a
$1000 expenditure was turned into $3900 in new revenue. In
essence, for every dollar you spent on advertising that month,
your return value was $3.90 over the course of one year.

In the second year, if only half of the original 15 regular
customers or roughly 8 people stay with you for the full course
of the second year, then the $1920 in revenue (8 people X $20
each X 12 months) you can expect from those customers could
almost be considered free money. Of course, you will still have
service fulfillment costs, but that second year will give you
nearly $2000 in revenue that you will not have to chase.

Even if half of the customers drop off during the following
calendar years, then a 50% customer attrition rate will allow
you to have customers that could stay with you up to five years.
Calculated against a 50% decrease in customers over each calendar
year, your $1000 investment in advertising may translate into
$7500 in revenues over five years ($3900 + $1920 + $960 + $480 +
$240 = $7500), from the initial investment of $1000 in advertising.

The interesting thing about this scenario is that it is based on
an advertising budget of $1000 ONE TIME. But, most businesses
will continue the advertising process every month in every year.
Therefore, the above example could compound month-after-month.
Every month should bring the same or similar results to your
business for the month and year.

Advertising Is A Process, Not An Event

Many small business owners have a dire misunderstanding of the
nature of advertising and the value to be received from the
advertising.

When business owners or managers fail to track and measure the
new business generated from the advertising, then the business
owners and managers will fail to see that advertising is an
expense that can return huge dividends to the business.

When businesses fail to track and measure advertising successes,
people tend to only see the money leaving the business without
every seeing the reward coming back into the business. As a
result, many business managers will employ advertising for a
short time, then cancel the advertising, under the false belief
that the advertising was not returning value to the business.

When businesses fail to understand the Lifetime Value Of A
Customer, it is hard to appreciate any advertising method that
fails to pay for itself in its first cycle. If Amazon was to only
look at the initial sale generated by a new customer, they would
quickly cancel all of their advertising efforts. Fortunately for
Amazon, its management understands that the initial $17 sale is
not the measure to use to determine the value of Amazon's
advertising efforts. Amazon's management understands that the
true Cost of Customer Acquisition should not be measured by the
initial sale, but by the Lifetime Value of a Customer. In doing
so, Amazon has ensured that it will continue to be one of the
largest and most successful retail outlets on the planet.

When business managers fail to understand the Lifetime Value of a
Customer, it is hard for them to appreciate and understand the
compounding nature of the revenue stream for a business. It is
hard for them to understand that money invested into advertising
today, can deliver huge rewards over the next several years.

A Wake Up Call For Small Business Owners

According to Scott Shane, author of "Illusions of
Entrepreneurship: The Costly Myths that Entrepreneurs, Investors,
and Policy Makers Live By", only 29-in-100 businesses will
remain in business after ten years. That means that a full 71% of
businesses started in any calendar year will be out of business
in only ten years.

It is sad to say, but the reason most businesses fail is that
business owners and managers fail to understand the nature of
advertising, the importance of tracking and measuring advertising
results, the Lifetime Value of a Customer, and the compounding
nature of the revenue stream.

I don't want to see your business on the trash heap of
yesteryear. So, it is my hope that you will take this article as
a wake-up call, as to the importance of advertising and its
potential to lift your business into profits.




---------------------------------------------------------------------
Hunter Waterhouse has been helping business owners advertise
their businesses online for nearly a decade. He is ready,
willing, and able to put his experience to work for Main
Street Businesses that seek to generate walk-in traffic to
their stores, from the online exposure of their business.
To learn more about how Hunter can help advertise your
local business, visit: http://onlinemarketinglocal.com/


--- END ARTICLE ---

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A Free-Reprint Article Written by: Hunter Waterhouse

Article Title:
Article Marketing Advice: Increasing the Readability of Your Articles

See TERMS OF REPRINT to the end of the article.

Article Description:
When it comes to writing articles to promote your online
business, it's important to consider more than just your
marketing goals: it's essential that you also focus on writing
articles that people will want to read. In other words, you
don't just want to use words; and you don't want to market and
sell your business directly. Instead, you want to make an effort
to be engaging and influential.


Additional Article Information:
===============================

1054 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2009-11-17 10:30:00

Written By:     Hunter Waterhouse
Copyright:      2008-2009
Contact Email:  mailto:comments@...



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Article Marketing Advice: Increasing the Readability of Your Articles
Copyright (c) 2008-2009 Hunter Waterhouse
Online Marketing for Local Businesses
http://onlinemarketinglocal.com/



When it comes to writing articles to promote your online
business, it's important to consider more than just your
marketing goals: it's essential that you also focus on writing
articles that people will want to read. In other words, you
don't just want to use words; and you don't want to market and
sell your business directly. Instead, you want to make an effort
to be engaging and influential.

The first tip that will help you to increase the readability of
your articles is to write with the reader's concerns in mind. If
you are unsure of exactly how to do that, you may want to look
into article ghostwriters who understand article marketing and
who only focus on writing articles for Internet audiences. When
you work with article ghostwriters, you can focus more on your
business and know that someone else is working hard on your
behalf to write articles that will be read.

Getting The Best Results From Your Article Marketing Campaigns

Still, if you want to keep article writing within your company,
rather than outsourcing it, here are some tips for getting more
out of your article marketing campaigns:

1. Hook your readers from the start. Article writing is a lot
more effective for marketing your business when people will
actually read the articles. The best thing that you can do is to
catch their interest right away. Your article title will
determine if people will open your article, and the first
paragraph will ensure that people keep reading the article.

2. Avoid the temptation to overwhelm your readers with a lot of
information. Article writing is not about telling the reader
everything that there is to know; it's about sticking with a
central focus and giving your reader an introduction or overview
of the information they want and need to solve their problems. In
an article that probably won't be much more than one thousand
words, you will never be able to tell the reader everything they
need to know to solve a problem, but you can help put your reader
on solid footing for moving forward towards a workable solution.

3. Break up information into digestible chunks. Writing articles
is about expressing some key points. When it comes to writing
articles for the internet, what you are going to find is that
many readers skim rather than read your articles. Using numbered
lists (like this one) will help you to present your information
clearly, and let readers find what they are looking for quickly.
Similarly, if you use bullet lists or break up your text with
subheadings that are in a larger font and bolded, you can be sure
that after reading your article, the article's key points will
be easily recalled.

4. When it comes to article writing, particularly when you are
working to establish yourself as an expert, it's important to
show that you know what you're talking about. A great way of
doing that - and to break up the text of your article - is to
include quotes from more established experts. If you are writing
articles and are more established, you too should quote other
sources, possible letting the readers know why you disagree with
another writer.

5. Focus on spelling and grammar. Just as someone who is hiring
article ghostwriters should take the time to find ghost writing
services that are well versed in your point of view, it's also
important to be sure that you're writing in the native language
of your target audience. American English is different from that
spoken and written in England and India. Paying attention to your
spelling and grammar shows that you care about what you are
saying and that you are a professional.

A good example of the difference between the usage rules in
British English and American English is the story of Paul
Marshall from Dallas, Texas. When Paul was running his mortgage
business, he had hired some Indian writers to develop content for
his website. When he received the copy from his ghostwriters, the
copy used the word "mortgage scheme" in the text eleven times.
Paul was pissed, as you might well imagine. In British English,
"scheme" does not carry any negative connotation. Yet, as you
may well realize, "scheme" in American English is one of the
most negative words that can be applied to any business model. It
denotes "dishonesty" and "fraud" in American English. His
Indian writers could not understand his anger with their choice
of words, but you can understand his anger.

Professionalism In The Article Writing Process

Professionalism, unfortunately, is frequently overlooked when it
comes to article writing. Great writing flows, not just for the
writer whose aim is to get the words and message out, but also
for the readers who are consuming the information.

Because of this, one key element of an effective article is not
the writing itself: it is the readability of that article. Take
the time to look at the articles that grab your attention and jot
a few notes about each of them. Specifically, focus on the
following:

  * How did the writer grab your attention (or, if you weren't
interested in the first paragraph, what turned you off?

  * What sort of spacing did the writer use in the article?

  * What did you come away with after reading the article? In
other words, what were the key points of the article?

Writing articles is neither purely science nor purely art – at
its best; it is a good combination of the two. A great article
focuses on a key issue, isn't stuffed with keywords (you do want
search engines to find the article, but too many keywords in an
article takes away from readability), and is as easy to skim, as
it is to read.

When all is said and done, an article that gets read in its
entirety will carry the reader to the Author's Bio at the end of
the article. Ideally, the reader will read the entire article and
feel a desire to visit the author's website to learn more about
the writer of the article. It is article marketing at its best,
when the reader likes the article enough to click on the link in
the Author's Bio and visit the author's website to learn more
about what the author is offering.




---------------------------------------------------------------------
Hunter Waterhouse has been ghostwriting and building websites
since 1999. He is ready, willing, and able to put his experience
to work for Main Street Businesses that seek to generate walk-in traffic to
their stores, from the online exposure of their
business. To learn more about how Hunter can help your offline
business, visit: http://onlinemarketinglocal.com/local-services/


--- END ARTICLE ---

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Our TERMS OF REPRINT are fully enforcable under the terms of:

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.....................................

*** Digital Reprint Rights ***

* If you publish this article in a website/forum/blog,
   You Must Set All URL's or Mailto Addresses in the body
   of the article AND in the Author's Resource Box as
   Hyperlinks (clickable links).

* Links must remain in the form that we published them.
   Clean links should point to the Author's links without
   redirects having been inserted into the copy.

* You are not allowed to Change or Delete any Words or
   Links in the Article or Resource Box. Paragraph breaks
   must be retained with articles. You can change where
   the paragraph breaks fall, but you cannot eliminate all
   paragraph breaks as some have chosen to do.

* Email Distribution of this article Must be done through
   Opt-in Email Only. No Unsolicited Commercial Email.


* You Are Allowed to format the layout of the article for
   proper display of the article in your website or in your
   ezine, so long as you can maintain the author's interests
   within the article.

* You may not use sentences from this article as an input
   for any software that steals sentences from others in
   order to build an article with software. The copyright on
   this article applies to the "WHOLE" article.


*** Author Notification ***

   We ask that you notify the author of publication of his
   or her work. Hunter Waterhouse can be reached at:
   comments@...


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   If you desire to publish this article in a PRINT
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   for Print Permission at:
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http://thePhantomWriters.com is a paid article distribution
service. thePhantomWriters.com and Article-Distribution.com
are owned and operated by:

Bill Platt
3010 E Raintree
Stillwater, Oklahoma USA 74074


Learn more about our article distribution services by visiting:
http://thephantomwriters.com/x.pl/tpw/info/article-distribution/index.html

The content of this article is solely the property
and opinion of its author, Hunter Waterhouse
http://onlinemarketinglocal.com/



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A Free-Reprint Article Written by: Braxton Heitz

Article Title:
Small Business Owners Who Manage Cash Flow Well Profit Tremendously

See TERMS OF REPRINT to the end of the article.

Article Description:
Starting a business is always a tremendous undertaking. It is the
most stressful undertaking a person could ever attempt to do.
Most new business owners fail to understand that running a
business is a complex operation, which will require the business
owner/manager to pull many hat tricks to stay afloat.


Additional Article Information:
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1265 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2009-11-17 10:15:00

Written By:     Braxton Heitz
Copyright:      2007-2009
Contact Email:  mailto:braxton.heitz@...



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Small Business Owners Who Manage Cash Flow Well Profit Tremendously
Copyright (c) 2007-2009 Braxton Heitz
Jobs And Paychecks
http://www.jobsandpaychecks.com/



Starting a business is always a tremendous undertaking. It is the
most stressful undertaking a person could ever attempt to do.
Most new business owners fail to understand that running a
business is a complex operation, which will require the business
owner/manager to pull many hat tricks to stay afloat.

As the stress of the business grows, many new small business
owners find themselves completely overwhelmed by all of the work
required to keep their new business afloat.

Much of the strain of establishing and running a business is
centered on successfully juggling the finances. When working as
the head of a corporation or as a sole proprietor, every decision
made will affect the future of the business. Having a means of
relief in place in the event that a wrong decision is made can
often mean the difference between success and failure of the
business. When a bad financial decision creates a situation where
payroll cannot be met on time, a business can quickly find itself
without staff to continue operations.

Business Credit Cards For New Businesses

In many cases, start-up companies seek out a loan at the
beginning of their business. For business owners who are not
comfortable taking out a large loan, there are other options that
can be considered as an alternative.

A credit card designed specifically for business is an option
many companies will choose to pursue. This is just like a
traditional credit card, but it also provides a variety of
business directed incentives.

Credit card companies generally offer low interest rates to
attract new business enterprises. While the credit history of the
owner of a small business is going to be considered in factoring
how much credit a company can receive, other factors are
considered to carry greater significance.

The business plan and financial projections of a new company are
going to be the most important categories available for banks to
examine. Lenders and credit givers are fundamentally interested
in learning about your projected financial expectations.

For companies that have been around for awhile, an in-depth look
at its financial history and business projections are going to be
the most vital pieces of information a credit card company will
want to know.

A business credit card provider is going to be most concerned
with the stability of the company. Some banks are so concerned
about the stability of a business that they will not risk the
investment of offering any type of credit to a start-up company,
even if that company has a checking account at their bank, until
the company has maintained their business checking account for at
least one year.

This is by no means meant to discourage a business owner from
pursuing business financing. Instead, it is simply an observation
of the difficulties that many business owners face when trying to
establish business credit. Each bank has their own policies on
business credit cards, and some banks will prefer to be more
cautious than other banks.

The Pitfalls and Advantages of Business Credit Cards

As with any credit card, the most common pitfall of owning a
credit card is the potential to overspend. It is always best to
limit the amount of money that is charged on a credit card,
whether in personal finances or business finances. Business
start-up costs can be astronomical. There are also times when a
company needs a few extra dollars to keep their utilities from
being disconnected. If someone is not careful, they can easily
charge their way into a deep pit of debt that could ultimately
destroy their business.

The truth is that cash flow is always a problem for new
businesses. Small business credit cards can make it possible for
a business owner to pay all of their bills on time. The danger,
of using credit cards to maintain a business' cash flow, is when
the owner is in a state of denial about the true health of his or
her company. Unfortunately, some business owners become dependant
on their line of credit and use it to prop up a business cycle
that cannot sustain itself, ultimately leading to financial
disaster.

On the other hand, acquiring a business credit card could also be
one of the best decisions an owner could make towards the
long-term stability of his or her business. When a business owner
has access to additional funds to float his or her business
during a short window of cash flow problems, that extra money
could be just enough to keep the business alive to continue
operations. An example of such a situation could be when the
company's bank intends to hold a deposited check until after the
next payroll date. It is one thing for an owner to decide they
can wait a few more days to be paid, but it is quite another
thing altogether to ask a company's employees to wait five days
to be paid their wages.

Being able to access the financial means to keep a business
steady and on sure footing can provide a terrific sense of
security to the business owner.

The time when a credit card becomes especially handy to the
business owner is when tax time comes; a business credit card can
be a true asset. No one is better at finding accounting flaws
than our federal government, and almost every new business is
going to be audited in their first year.

If a company's transactions are all done with a business credit
card, then the company will have a permanent record of all of
their business transactions. Having documentation of all of your
expenses is vital, when dealing with the IRS.

The most important thing that a small business credit card can do
is to provide you with the means to establish a reputable credit
history with banks and lending institutions, so the business can
gain access to higher credit lines than what the typical start-up
company is afforded.

Inspiring Examples

One of the most successful cases of a small business succeeding
by the use of a business credit card can be found with Google.
Some would argue that Google is the most successful search engine
on the Internet. It has become such a phenomenon that the company
name has morphed in to a verb for all online searches.

It is amazing to think that it all began in a dorm room. Its next
home was in a garage. Eventually the founders of Google, Brin and
Page, realized they needed larger equipment. They bought all of
their new equipment on credit cards, because banks were not
interested in lending money to a small dot-com company.

Over 380 million people in over 35 different languages regularly
use Google to enhance their online experience. All of this
success was made possible by the start-up funds provided to the
Google founders by credit cards.

In Conclusion

Business credit cards can mean salvation for a fledgling company.
Having the resources to maintain your companies financial
stability can make any business owner more confident with in
their decision.

A good line of credit for your business can also lead to
countless openings for future growth. Establishing a strong and
steady financial history can be the perfect asset in finding
interested investors and development opportunities, when it is
time to reach out for a bigger line of credit.

For those small business owners who know how to utilize the
credit system to grow their business, the future may be greatly
enhanced. For those business owners who start their journey with
credit cards, the climb to greater credit availability is made
that much easier.




---------------------------------------------------------------------
Braxton Heitz writes about family finances and the struggles of
the job search. If you are looking for a job or looking to make
a career move in the current troubled economy, then visit the
Jobs And Paychecks website at: http://www.jobsandpaychecks.com/
If you are looking for good information about the job search,
visit: http://jobsearchmagazine.com/


--- END ARTICLE ---

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A Free-Reprint Article Written by: Daryl Watters

Article Title:
Volatile Organic Compound Levels In The Home

See TERMS OF REPRINT to the end of the article.

Article Description:
Have commercial residential odors? Learn about volatile
organic compounds, to decide if they may be the root cause
of those odors.


Additional Article Information:
===============================

352 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2009-11-17 10:00:00

Written By:     Daryl Watters
Copyright:      2009
Contact Email:  mailto:daryl.watters@...



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Volatile Organic Compound Levels In The Home
Copyright (c) 2009 Daryl Watters
A Accredited Mold Inspection Service, Inc.
http://www.floridamoldinspectors.us/



Volatile organic compound also known as VOCs are common indoor
pollutants composed of organic chemicals that evaporate into the
air easily at room temperatures. VOCs often cause chemical odors,
respiratory irritation, headache, and other indoor air quality
related complaints. At certain high levels they can be dangerous.

These chemicals are released by paints, paint thinners, varnish,
new carpets, new cabinets and furniture that contains particle
board, household cleaners and air fresheners, gasoline,
improperly vented combustion devices, photocopier machines,
blueprint machines, and many other sources. All buildings contain
some level of volatile organic compounds, determining what are
normal levels and what are elevated levels is important in
diagnosing a buildings indoor air quality. The following
information gives some idea of what are normal and what are
elevated VOC levels.

Global consensus has resulted in the emergence of preliminary
guidelines or tVOC standards for IAQ (Australian NHMRC, 1993;
Finnish society of IAQ, 1995: Seifert, 1999: Hong Kong EPA, 1999;
Japan MoH, 2000).

Depending on Location (home, school, etc. ), recommended levels
range from 200 to 1300 ug/m3 or about 50 to 325 ppb or .05 to
.325 ppm (Toluene units) or approximately 100 to 650 ppb .1 to
.650 ppm isobutylene units.

By all accounts the IAQ tVOC threshold for normal environments
should not exceed 500 ppb (0.5 ppm) Toluene units, which is
equivalent to 1000 ppb (1ppm) isobutylene units.

Field experience suggests the following guide for the use of PIDs
to assess indoor environments:

Less than 100 ppb or (.1ppm) isobutylene units: normal outdoor
air

100-400 ppb or (.1-.4ppm) isobutylene units normal indoor air

500 + ppb or (.5ppm) + isobutylene units: indicates potential of
IAQ contaminants

Reference RAE Systems Application Note AP-212

In summary the above states that the general consensus among most
experts is that recommended indoor levels of total volatile
organic compounds is .1 to .6 ppm isobutylene units.

Indoor levels above .5ppm isobutylene units indicates potential
contamination and levels should not exceed 1ppm isobutylene
units.

Please keep in mind that the above applies to homes offices and
schools etc. Exposure limits allowed in industrial settings will
be much higher.






---------------------------------------------------------------------
Daryl Watters is president of A Accredited Mold Inspection
Service, Inc. He provides mold inspections and indoor air
quality testing for chemicals and unusual odors in South
Florida. He is also the creator of MIR forms designed to
aid inspectors in the production of computer generated
indoor air quality, IAQ test and mold inspection reports.

For more inspection and testing information visit:
http://www.florida-mold-inspection.com
http://www.floridamoldinspectors.us/common%20indoor%20air%20quality%20problems.h\
tm
http://www.floridamoldinspectors.us/voc-levels-miami-dade-ft-lauderdale-west-pal\
m-beach-iaq-indoorairquality-consultant.htm


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.....................................

*** Digital Reprint Rights ***

* If you publish this article in a website/forum/blog,
   You Must Set All URL's or Mailto Addresses in the body
   of the article AND in the Author's Resource Box as
   Hyperlinks (clickable links).

* Links must remain in the form that we published them.
   Clean links should point to the Author's links without
   redirects having been inserted into the copy.

* You are not allowed to Change or Delete any Words or
   Links in the Article or Resource Box. Paragraph breaks
   must be retained with articles. You can change where
   the paragraph breaks fall, but you cannot eliminate all
   paragraph breaks as some have chosen to do.

* Email Distribution of this article Must be done through
   Opt-in Email Only. No Unsolicited Commercial Email.


* You Are Allowed to format the layout of the article for
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* You may not use sentences from this article as an input
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*** Author Notification ***

   We ask that you notify the author of publication of his
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   daryl.watters@...


*** Print Publication Reprint Rights ***

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   for Print Permission at:
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3010 E Raintree
Stillwater, Oklahoma USA 74074


Learn more about our article distribution services by visiting:
http://thephantomwriters.com/x.pl/tpw/info/article-distribution/index.html

The content of this article is solely the property
and opinion of its author, Daryl Watters
http://www.floridamoldinspectors.us/



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---------------------------------------------------------------------

The following articles by Chris & Brande Bradford are available
for your use, subject to the publication guidelines contained in
each document.


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Title:           24/7 Prospecting with Voice Mail
Word Count:      822
Author:          Chris Bradford
Topic:           Network Marketing
Description:     Explains the benefits of marketing with voice
                  mail.
Formatted Text:
http://www.brandebradford.com/articles/groupa/00033.txt

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Title:           At the Sound of the Tone
Word Count:      846
Author:          Chris Bradford
Topic:           Network Marketing
Description:     An article discussing the importance and
                  techniques of leaving answering machine
                   messages.
Formatted Text:
http://www.brandebradford.com/articles/groupa/00035.txt

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Title:           But Will it get Me Laid?
Word Count:      355
Author:          Chris Bradford
Topic:           Network Marketing
Description:     An off the wall look at the motivation of some
                  distributors joining network marketing
                   organizations.
Formatted Text:
http://www.brandebradford.com/articles/groupa/00011.txt

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Title:           Conversation with a Typical NetworkMarketer
Word Count:      1,307
Author:          Chris Bradford
Topic:           Network Marketing
Description:     A comical look at how some network marketers
                  make excuses for their failures.
Formatted Text:
http://www.brandebradford.com/articles/groupa/00035.txt

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Title:           Do I Have to Approach Friends and Family
Word Count:      712
Author:          Chris Bradford
Topic:           Network Marketing
Description:     A motivational article discussing why a network
                  marketer should approach friends and family with
                  their opportunity.
Formatted Text:
http://www.brandebradford.com/articles/groupa/00034.txt

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Title:           Do You Want Idiots Working For You?
Word Count:      615
Author:          Chris Bradford
Topic:           Network Marketing
Description:     Discussion of why we should use less hype in
                  our marketing.
Formatted Text:
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Title:           Dog Jumping Fleas
Word Count:      906
Author:          Chris Bradford
Topic:           Network Marketing
Description:     A rant about network marketers who jump from
                  company to company.
Formatted Text:
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Title:           Drop Cards and How to Use Them
Word Count:      266
Author:          Chris Bradford
Topic:           General Business
Description:     An article explaining what drop cards are and
                  giving ideas on how to use them.
Formatted Text:
http://www.brandebradford.com/articles/groupa/00007.txt

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Title:           Effective Face-to-Face Marketing Tips
Word Count:      1,135
Author:          Chris Bradford
Topic:           Network Marketing
Description:     Tips on conducting a face-to-face presentation.
Formatted Text:
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Title:           Focus is the Key
Word Count:      661
Author:          Chris Bradford
Topic:           Network Marketing
Description:     A motivational article discussing how to
                  increase recruiting production.
Formatted Text:
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Title:           From First Sign-Up to Director in Nine Days
Word Count:      2,254
Author:          Brande Bradford
Topic:           Network Marketing
Description:     Recounts the trials and efforts required to
                  quikly build a network marketing organization.
Formatted Text:
http://www.brandebradford.com/articles/groupa/00032.txt

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Title:           Get Stupid
Word Count:      525
Author:          Chris Bradford
Topic:           Network Marketing
Description:     Explains that it is not the opportunity that
                  results in success. Rather, it is the
                  distributor.
Formatted Text:
http://www.brandebradford.com/articles/groupa/00005.txt

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Title:           How Many Presentations Did You Make Today?
Word Count:      396
Author:          Chris Bradford
Topic:           Network Marketing
Description:     Discussess the importance of a network marketer
                  making presentations
Formatted Text:
http://www.brandebradford.com/articles/groupa/00006.txt

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Title:           How to Get Around the No-Call List
Word Count:      297
Author:          Chris Bradford
Topic:           Home Business
Description:     Discussess a simple technique to get around the
                  No-Call List.
Formatted Text:
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Title:           Is Your First Impression HELLO?
Word Count:      615
Author:          Chris Bradford
Topic:           Network Marketing
Description:     Discussess telephone answering techniques and
                  answering machine messages.
Formatted Text:
http://www.brandebradford.com/articles/groupa/00008.txt

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Title:           Is Your Spouse A Serial Murderer
Word Count:      552
Author:          Chris Bradford
Topic:           Home Based Business
Description:     A discussion of how spouses fail to support the
                  of home business owners.
Formatted Text:
http://www.brandebradford.com/articles/groupa/00002.txt

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Title:           Local Prospecting for Network Marketers
Word Count:      459
Author:          Chris Bradford
Topic:           Network Marketing
Description:     Tips on finding new prospects when you exhaust
                  your local prospects.
Formatted Text:
http://www.brandebradford.com/articles/groupa/00014.txt

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Title:           Long Haired Freaky People Need Not Apply
Word Count:      649
Author:          Chris Bradford
Topic:           Network Marketing
Description:     Discussion about pre-qualifying prospects.
Formatted Text:
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Title:           Make Butt Glue Work For You
Word Count:      437
Author:          Chris Bradford
Topic:           Network Marketing
Description:     Promotes a way to work with distributors who are
                  not productive.
Formatted Text:
http://www.brandebradford.com/articles/groupa/00030.txt

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Title:           Monitoring and Tracking
Word Count:      811
Author:          Chris Bradford
Topic:           Network Marketing
Description:     Discussess the importance of tracking marketing
                  efforts and monitoring the results.
Formatted Text:
http://www.brandebradford.com/articles/groupa/00016.txt

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Title:           No Clickee - No Payee
Word Count:      736
Author:          Chris Bradford
Topic:           On-Line Marketing
Description:     Discussess Pay-Per-Click search engine
                  techniques.
Formatted Text:
http://www.brandebradford.com/articles/groupa/00016.txt

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Title:           Reach Out and Beat Someone to Death
Word Count:      395
Author:          Chris Bradford
Topic:           Network Marketing
Description:     Discusses the importance of following up with
                  prospects by telephone.
Formatted Text:
http://www.brandebradford.com/articles/groupa/00031.txt

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Title:           Straight Talk
Word Count:      982
Author:          Chris Bradford
Topic:           Network Marketing
Description:     A very straight forward discussion about
                  building network marketing organization.
Formatted Text:
http://www.brandebradford.com/articles/groupa/00019.txt

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Title:           Talk Is Not Always Cheap
Word Count:      411
Author:          Chris Bradford
Topic:           Home Based Business
Description:     Article explains that sometimes the best thing
                  to do is shut up.
Formatted Text:
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Title:           The Choice is Yours
Word Count:      291
Author:          Chris Bradford
Topic:           Network Marketing
Description:     Motivational article explaining that you are
                  responsible for the outcome of your life.
Formatted Text:
http://www.brandebradford.com/articles/groupa/00004.txt

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Title:           The Ultimate Sales Organization
Word Count:      566
Author:          Chris Bradford
Topic:           General Business
Description:     A discussion of why businesses should emulate a
                  church
Formatted Text:
http://www.brandebradford.com/articles/groupa/00009.txt

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Title:           What Color are Your Marbles
Word Count:      618
Author:          Chris Bradford
Topic:           Network Marketing
Description:     Discussion of the "numbers game" of network
                  marketing.
Formatted Text:
http://www.brandebradford.com/articles/groupa/00013.txt

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Title:           When Silver Birds Die
Word Count:      633
Author:          Chris Bradford
Topic:           Network Marketing
Description:     Discusses the importance of building a secondary
                  income.
Formatted Text:
http://www.brandebradford.com/articles/groupa/00036.txt

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Title:           Writing a Great Subject Line
Word Count:      510
Author:          Chris Bradford
Topic:           On-Line Marketing
Description:     Tips on writing a great subject line.
Formatted Text:
http://www.brandebradford.com/articles/groupa/00020.txt

XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX

A Free-Reprint Article Written by: Hunter Waterhouse

Article Title:
Developing Original Articles: The Human Touch vs. Computer Software

See TERMS OF REPRINT to the end of the article.

Article Description:
With the increasing demand of high quality content on the web,
finding original articles and carefully stylized content is a
priority for companies to retain credibility. With today's
fierce search engine ranking competition, a steady supply of
original articles has become a necessity. Websites need to be
designed to increase traffic, and sites updated regularly with
fresh information are more likely to receive higher search engine
placement than those updated less frequently. As a result,
companies need to find sources of new and original content as
often as possible.


Additional Article Information:
===============================

735 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2009-11-12 10:00:00

Written By:     Hunter Waterhouse
Copyright:      2007-2009
Contact Email:  mailto:comments@...



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---------------------------------------------------------------------

Developing Original Articles: The Human Touch vs. Computer Software
Copyright (c) 2007-2009 Hunter Waterhouse
Online Marketing for Local Businesses
http://onlinemarketinglocal.com/



With the increasing demand of high quality content on the web,
finding original articles and carefully stylized content is a
priority for companies to retain credibility.   With today's
fierce search engine ranking competition, a steady supply of
original articles has become a necessity.  Websites need to be
designed to increase traffic, and sites updated regularly with
fresh information are more likely to receive higher search engine
placement than those updated less frequently.  As a result,
companies need to find sources of new and original content as
often as possible.  The challenge is finding human writers who
can provide original articles with the right tone, voice, and
quality that the company needs, and also at the right price.

Before the emergence of computer programs that could 'create'
articles and pieces of web content, human writers were
responsible for developing all the original content for websites.
  However, with the rise of blogs and websites for independent
publishers, several applications are now available that simply
churn out content made from a computer program. While these have
the potential to create several articles on a given topic, they
do have limitations.  Semantics, sentence structure, meaning, and
even punctuation are often overlooked with these content spinners
and programs, and if they are caught by a search engine, the risk
of website blacklisting runs high.

Human writers provide reliable, authentic, and original content
on a regular basis.  By making use of natural creative processes
to develop and present an idea, they can develop a series of
original articles for any website or company.

The Value of Authentic Content and Original Articles

All website and business owners know how valuable original
content is for search engine placement, website validity, and
credibility in their industry.  Without a steady supply of
original articles, it is difficult to keep visitors returning to
the site and maintaining interest in the company.  The increasing
popularity of blogs is just one example of why 'content is
king' still rings true on the web today.  Human writers can
develop articles and unique ideas far better than any computer
software and application.  Unfortunately, many companies choose
applications that lead to poor quality content and a decrease in
their credibility.

What Content Creating Software Does

Content creation software is designed to string words and
sentences based on a topic and basic article.  These programs run
several variations of an article by substituting synonyms and
words throughout the page, and reconstructing sentences to
generate a 'new' or original article.  Today's leading content
duplication and content creation software programs include:
Article Content Spinner, Jetspinner, SiteEqualizer, ArticlePro,
and Article Output.

While these article and content spinner programs offer many
promises of 'well-written' article and original content, they
are not always accurate enough to catch duplicate sentences, and
they often have trouble even putting together sentences that make
sense.  In many cases, their processes are considered to be forms
of copyright theft, especially if the original article used as
the input was not generated by the owner.  Search engines that
can find even one sentence duplicated from an article can bar the
website from being listed on the rankings, and a single sentence
'stolen' in this way is at risk for copyright infringement.

Why Companies Need to Pursue Quality Human Writers

Google is the leading search engine on the internet, and
specifically outlines its duplicate content policy in the user
terms.  Article spinners that help generate 'original articles'
can create significant damage to a company's page ranking and
credibility online, putting them at risk for copyright
infringement and other penalties.  Submitting just a single
article to an article directory can be shared across multiple web
pages and websites, but using a content spinner to create
'fresh' content from this very same article puts all of the
content at risk.

Article marketing has become an industry in itself, but finding
high quality human writers is the most efficient, and safe,
method of generating valid clicks and increasing visitors to the
site.  Human writers can provide benefits beyond the limitations
of article content creation services.  These include completely
original article batches, clear and consistent messages, an
author's voice, powerful words and phrases that are easy to read
by all visitors, and simply and efficiently provide unique and
creative ideas in an original format.  Human writers can often
provide a fresh perspective on a topic or idea, something that
cannot be achieved with automated article writing software
packages.





---------------------------------------------------------------------
Hunter Waterhouse has been ghostwriting and building websites
since 1999. He is ready, willing, and able to put his experience
to work for Main Street Businesses that seek to generate walk-in traffic to
their stores, from the online exposure of their
business. To learn more about how Hunter can help your offline
business, visit: http://onlinemarketinglocal.com/local-services/


--- END ARTICLE ---

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.....................................

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(Last Updated:  May 11, 2006)

Our TERMS OF REPRINT are fully enforcable under the terms of:

   The Digital Millennium Copyright Act
   http://thomas.loc.gov/cgi-bin/query/z?c105:H.R.2281.ENR:

.....................................

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A Free-Reprint Article Written by: Paul Marshall

Article Title:
Santa Claus is Dead -- But Internet Marketing Get Rich Scams Aren't

See TERMS OF REPRINT to the end of the article.

Article Description:
Guard your wallet when Internet marketing scammers tell you
how easy online wealth is. All you need is to download their
secrets for $100s to $1,000s. Internet marketing isn't
really that hard when performed effectively, but it also
isn't as easy as the scammers try to convince you.


Additional Article Information:
===============================

828 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2009-11-10 13:00:00

Written By:     Paul Marshall
Copyright:      2009
Contact Email:  mailto:paul.marshall@...


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Santa Claus is Dead -- But Internet Marketing Get Rich Scams Aren't
Copyright (c) 2009 Paul Marshall
Strategic Web Marketing Net
http://strategicwebmarketing.net/



Yes, Santa Claus IS really dead. Sorry for the news. And you
might want to keep the kids from looking over your shoulder here
for the next few minutes. :-)

As an Internet Marketing Coach, I hear all the time from new
clients how they've wasted hundreds to thousands on Internet
get-rich-quick schemes before coming to me.

Desperation and inexperience are the breading grounds that allow
these scammers to prey.

Just this last week, one of my colleagues replied to a guy on a
forum who wanted to start earning $5,000 each month -- oh, and
within the next 30 days. And he had $80.00 to invest, a whole
eighty dollars!

I'm sure the guy is nice, but he also sounds desperate. How is
anyone going to start earning literally thousands of dollars a
month within 30 days on just an $80.00 investment?

Isn't this scenario as realistic as saying ALL the employees at
your local fast food restaurant earn $100,000 per year?

Yes, Saint Nick is gone and did I mention that The Tooth Fairly
is on life support?

Let's get real.

Are You Real about Internet Earnings and the Business Costs
Required?

Back to my big spender above who has just $80.00 to
invest...where did he get the idea he could be a successful
Internet marketer on an $80.00 investment?

My guess is he probably got that idea from some forum.

And that may bring up a good point: are you likely to get good
advice going to forums?

Me personally, I'm too busy to participate in forums. Although
to be fair, I do have successful SEO (search engine optimization)
colleagues who do. But while you could encounter a talented
person to give you -- free advice -- on a forum, my best advice
to you is you are more likely to encounter people with -- free
time.

If they have so much free time to participate in forums, how busy
are they with paid work?

And about free advice...how many people do you personally know
who work for free? How would they pay their bills?

Do YOU work for free now?

Are you going to be working for free with your online enterprise?
If you're not, then why should someone else?

If you want to earn $100,000 per year form your Internet
business, do you want your advice coming from someone offering
free advice OR only charging $20.00 per hour?

OK, You've Got Some Money to Invest in Your Internet Business,
What's Your Next Step?

Well, protect it and spend it carefully! Watch out for "blue
sky" promises of anything that sounds too good to be true.

Compared to conventional advertising and marketing, you don't
need that much money to market online. But you do need some.

You need money for a Web site and you need some for marketing,
likely PPC (pay-per-click) and SEO.

The more cash you have to invest, the less time you have to
invest. You can hire an Internet Marketing Company to perform
much of the work for you.

OR, the less money you have, the more of your time that will be
required. This can be a very good time to considering hiring an
Internet Marketing Coach, to save you money and speed up the
timetable for you to earn income.

The problem is the people with no money to invest OR with
unrealistic expectations are the ones who fall prey to the
Internet marketing scammers. Often, these are the same people who
don't have the skills to do any of the work themselves or the
desire to develop the required skills (sigh).

An Example of what To Do...and what NOT To Do

Consider another one of my clients who paid $1,000 for a
well-known Internet marketing program. My client was told all
sorts of inconsistent things, including that the course was for
people new to online marketing, which that wasn't the case.

And he was told to market something online that he didn't know
anything about or have any particular interest in.

Huh??

How does THAT make any sense?

But at that moment, that was what he wanted to hear, because it
was easy and didn't require much effort or time from him.

Here's the real deal: there are dozens, hundreds or thousands of
people and companies marketing the same or similar product or
service to yours. You have to do it BETTER.

That requires time and effort. It requires making an effort and
using one's brain.

And this is where a qualified Marketing Coach or a Search Engine
Optimization Firm can help you.

If you select well, the money you spend you will more than save
in increased profits, much faster and avoiding the potholes and
pitfalls that come with Internet marketing. Those pitfalls can be
very expensive (and time consuming).

And there are actually Internet Marketing Coaches you can begin
with for only a few hundred dollars, which could be money very
well spent. :-)




---------------------------------------------------------------------
Marketing online since 2004, Paul Marshall can help you market
on a budget. You can learn about his affordable Internet
Marketing Consulting Services (and d-i-y Coaching) on his home
page: http://strategicwebmarketing.net/ You can learn more
about Paul on his LinkedIn profile page:
http://www.linkedin.com/in/paulmarshallwebmarketing and at
Strategic Web Marketing.net.


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The content of this article is solely the property
and opinion of its author, Paul Marshall
http://strategicwebmarketing.net/



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A Free-Reprint Article Written by: Braxton Heitz

Article Title:
How The Internet Has Changed The World...

See TERMS OF REPRINT to the end of the article.

Article Description:
As most of us sit down at our computers each day, we might
realize that we have begun to take this Information Age for
granted. What would we do if we did not have 24/7 Internet
connections to keep us connected to the world?


Additional Article Information:
===============================

1379 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2009-11-10 10:15:00

Written By:     Braxton Heitz
Copyright:      2007-2009
Contact Email:  mailto:braxton.heitz@...



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How The Internet Has Changed The World...
Copyright (c) 2007-2009 Braxton Heitz
Jobs And Paychecks
http://www.jobsandpaychecks.com/



As most of us sit down at our computers each day, we might
realize that we have begun to take this Information Age for
granted. What would we do if we did not have 24/7 Internet
connections to keep us connected to the world?


Online Bill Pay

When it is time to pay bills, we logon to the Internet, pull out
our debit cards or credit cards, and then we get to work paying
our bills online. It is no longer the case where we have to sit
down at the dining room table with our checkbook, a stack of
bills, and a book of stamps.

Back in those dark days of the pre-Internet existence, we were
not yet done with bill paying when we licked that last stamp.
Instead, we had to jump in the car and run down to the post
office to get the checks in the mail. If we had paid our bills
close to their deadlines, then we had to sweat whether our
payment would arrive on time. If we were really worried about our
payment arriving at the other end of the transaction on time, we
would take time out of our lunch hour to run to the bill
collector's office to make our payment just under the wire.


Mom Online

Yes, back in those old days, we used to call mom on the phone
once a week to check in and catch up. Now, we can logon to our
favorite Internet chat client or call her on our Internet phone
and talk to mom everyday. We can even share pictures of the kids
with mom through our Myspace accounts.


Online Education

Back in those grand old days, if we wanted to learn something of
value to our lives, we needed to go to the library or bookstore
and check out or buy a book that would answer our questions about
the world around us. It was either that or we had to enroll at a
nearby college and take classes relevant to our interests.

Today, it is much different. Nearly any topic that might be of
interest to us can be learned, after a trip to our favorite
search engines. We might have to pay to gain access to the
information we want, but in many cases, information is handed out
like candy on Halloween, on the Internet.

We could even go further and enroll at a major university online.
We can now take classes and get a degree at our favorite
university or college, even if we live one thousand miles away
from the school.


Local Shopping

Back in the day, in order to find out what great sales were
running at the national chains, we had to subscribe to a
newspaper for the full week and take the time to review the paper
everyday to make sure we did not miss those important sales.

Now, we pop open an Internet browser and navigate to the website
of the chain store we are interested and click through to their
sales circular page. What does Wal-Mart have on sale? Let's go
to their webpage. What about Napa Auto Parts stores? Let's go
their webpage. How about "Ace, the helpful hardware place"?
Let's load up their website. Walgreens --- what kinds of
specials do "they" have this week? We are off to see the wizard,
the wonderful wizard of Oz (also known as Al Gore, the guy who
"invented" the Internet).


Comparison Shopping

Before the World Wide Web, if we wanted to know the "skinny" on a
particular product we were interested in buying, we would need to
ask friends. For an expert opinion, we would need to subscribe to
Consumer Reports, or take our chances by visiting the local store
that sold the product and have faith that the salesperson was not
loading our brains full of commission-biased opinion.

These days, we can go online to learn all about any single
product or service we might be interested in purchasing. Even
better, we can look at a cross-section of products under the same
classification and make an intelligent decision based on factual
research. If we put our minds to it, we could even pull up
customer reviews on the products we want to purchase.

The sky is the limit. We can do as little or as much research as
we would like to do on a single product or service and be happy
with our final decision.


Dig Up In-Depth Product Specifications

Sometimes, we can trust the Sears salesman not to lead us astray
in our purchase selections. It is pretty straight forward as to
which brand of wrenches will give us the best performance over
many years or to find out which 27" television has the best
picture.

But, with other product groups, a cursory glance will not deliver
the be-all-end-all analysis that we need to make intelligent
shopping decisions. Such examples include insurance products or
financial products such as credit cards and loans.

If you have to ask yourself what the difference between a
term-life insurance policy and a whole-life policy, then you need
to get some really in-depth information to make a good purchase
decision. There are insurance websites and information websites
that will pass this kind of information along to you. They may
even let you apply online for a new insurance policy and give you
an instant approval for your new policy.

The same mindset will often accompany your interest in learning
about credit card products. With so many choices and options
available, it is hard to know which credit card offer or credit
card rewards program will be best for your needs.

The beauty of the Internet is that the answer to all of these
questions and more are right at your fingertips.

Credit card offers range from gas credit cards, student credit
cards, low APR credit cards and even 0% interest credit cards.
Among this range of credit card types and special offers, many
banks also offer credit card points in the form of airline miles,
credit card travel rewards, cash-back rewards programs, and store
credit at your favorite chain stores or restaurants.

So, how do you know which credit card will be best for your
needs? All you have to do is to start with a plan as to what you
would like to gain from a credit card, and eliminate credit card
offers that do not match your needs. Then do a side-by-side
analysis of those credit card offers that remain to see which one
will deliver to you the best value for your dollars.

Don't be afraid to dig in and get the facts on any product you
may be interested in buying. I have learned a lot on the Internet
about insurance products, credit card plans, and high-definition
televisions. Even when I had questions that the Circuit City
salesperson could not answer, I was able to turn up that
important information on the Internet.


Longing For The Old Days

No, I don't really long for the old days anymore, except when my
Internet connection is down for more than just a few hours.

If I want to add a credit card to my wallet, I only need to
decide which one I want and then fill out the online credit card
application. If I want to buy car insurance, I can shop around
for the best policy and buy it right then online, without having
to go to an agent's office. If I want to shop for a better price
on my next software purchase, all I have to do is to go to a
shopping website and compare prices.

The Internet has improved the experience of my life
one-hundred-fold, and I do not want to ever have to return to
those days before dial-up. Before I came on the Internet, I did
not even know why I would want to buy more than one type of home
insurance. Now, I sweat if I might miss my payment.

If you take the time to search and research the Internet for the
information that will help you to make better shopping decisions,
you might just find as I have that the Internet is something that
you never want to live without ever again.




---------------------------------------------------------------------
Braxton Heitz writes about family finances and the struggles of
the job search. If you are looking for a job or looking to make
a career move in the current troubled economy, then visit the
Jobs And Paychecks website at: http://www.jobsandpaychecks.com/
If you are looking for good information about the job search,
visit: http://jobsearchmagazine.com/


--- END ARTICLE ---

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   Clean links should point to the Author's links without
   redirects having been inserted into the copy.

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   the paragraph breaks fall, but you cannot eliminate all
   paragraph breaks as some have chosen to do.

* Email Distribution of this article Must be done through
   Opt-in Email Only. No Unsolicited Commercial Email.


* You Are Allowed to format the layout of the article for
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http://www.jobsandpaychecks.com/



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A Free-Reprint Article Written by: Daryl Watters

Article Title:
Toxic Mold Inspectors Health Effects And Scientifc Literature

See TERMS OF REPRINT to the end of the article.

Article Description:
Information on toxic black mold and it's true health
effects as described in scientific literature, as opposed to
the more common information on toxic black mold expressed on
the not so scientific websites of mold inspectors.


Additional Article Information:
===============================

705 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2009-11-10 10:00:00

Written By:     Daryl Watters
Copyright:      2009
Contact Email:  mailto:daryl.watters@...



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Toxic Mold Inspectors Health Effects And Scientifc Literature
Copyright (c) 2009 Daryl Watters
A Accredited Mold Inspection Service, Inc.
http://www.floridamoldinspectors.us/



We have recently seen that some mold inspectors are quoting the
article titled "Indoor Mold, Toxigenic Fungi, and Stachybotrys
chartarum" and other similar scientific articles to support the
belief that toxic molds poison people in their homes. A link to
the article is listed below. It looks as if the article is
stating that toxic molds are very toxic to homeowners or even
deadly. Mold inspectors who hastily review such articles come to
such conclusions because they do not understand what the highly
technical scientific article is talking about. This and other
similar articles on the topic of toxic mold effects are
discussing not what happens when a home owner breathes in mold
spores released by Stachybotrys or other toxic molds. The article
is talking about the effects of toxic mold toxins / mycotoxins
when these toxins are eating in foods contaminated with toxic
molds, or the effects of mold toxins when animals in the lab are
injected with mold toxins directly into the body or nasal
passages. Sometimes such articles site cases where industry
workers were made ill by toxic mold exposure after working around
clouds of organic dust and mold spores for extended periods of
time. Such conditions contain millions of spores per cubic meter
or air as opposed to the hundreds or thousands of spores
encountered in most moldy homes and offices. This article may
have been used by mold inspectors to support the view that toxic
molds will poison you. In fact, this article and many others have
been taken out of context. This article and other scientific
articles like it support the view that there is no solid evidence
that toxic mold will poison you when breathed in at levels found
in even very moldy homes. Such articles do not typically state
that it could never happen, but that there is not significant
scientific evidence that mold in levels found in residential and
office setting has poisoned people.

What Can Mold Do

  * Toxic or not toxic mold is not trivial, in fact mold growth in
your home or office can cause serious non toxin related health
problems such as severe allergy or asthma. Such conditions can be
more serious and more debilitating than many people realize.

  * Mold can make your home uninhabitable for your family and
nearly impossible for you to sell. Selling a home with a mold
problem that you hide can easily get you and your Realtor sued.
We have seen many homes, condos, and trailers, from Key West to
Miami, and West Palm Beach empty because they were to moldy to
live in and just entering the properties can be quite unpleasant.

  * Ignored mold problems can get worse over time and can become
extremely difficult and expensive to resolve. Ignoring a mold
problem can cause a two thousand dollar mold removal job to
become a two hundred thousand dollar mold removal job.

  * Mold can cause flu-like symptoms in mold removal workers if
they are not wearing proper protective gear.

  * Mold can cause serious and even deadly infections, but this
typically occurs in persons who have a weak immune system. In
2006 we conducted an inspection for a Miami resident who had
Aspergillus mold growing in her lungs, and in 2008 we conducted
an investigation for a West Palm Beach lady who had just
recovered from mucormycosis. This is a condition where fast
growing molds grow in the sinuses. This condition is more serious
than your typical sinus infection. In fact, it can lead to death
in a few days.

  * Mold can create foul smelling microbial volatile organic
compounds that in turn cause irritation resulting in allergy like
symptoms and have been shown to increase a child's chances of
developing asthma by 200%.

  * In conclusion current scientific literature does not support
the belief that toxic black mold is a killer. However, mold of
any kind in your house, given the right environmental conditions,
has the potential to become a menace and cause serious allergy,
asthma, and other related health problems.

The article is titled:

Indoor Mold, Toxigenic Fungi, and Stachybotrys chartarum:
Infectious Disease Perspective D. M. Kuhn1,2,3 and M. A.
Ghannoum2,3

Below is a link to that article; just copy and paste the link
into your browser: cmr.asm.org/cgi/content/full/16/1/144#R40






---------------------------------------------------------------------
Daryl Watters is president of A Accredited Mold Inspection
Service, Inc. Toxic mold questions? Our company offers toxic
mold testing, and Black mold inspection services by a certified
mold inspector. If you suspect problems with toxic black mold
or Stachybotrys or just need help, advice, or facts, we have
non-bias information regarding dreaded Stachybotrys:
http://www.florida-mold-inspection.com
http://www.floridamoldinspectors.us
http://www.floridamoldinspectors.us/Mold_Allergy_Inspectors.html
http://www.florida-mold-inspection.com/toxic_mold.html


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* If you publish this article in a website/forum/blog,
   You Must Set All URL's or Mailto Addresses in the body
   of the article AND in the Author's Resource Box as
   Hyperlinks (clickable links).

* Links must remain in the form that we published them.
   Clean links should point to the Author's links without
   redirects having been inserted into the copy.

* You are not allowed to Change or Delete any Words or
   Links in the Article or Resource Box. Paragraph breaks
   must be retained with articles. You can change where
   the paragraph breaks fall, but you cannot eliminate all
   paragraph breaks as some have chosen to do.

* Email Distribution of this article Must be done through
   Opt-in Email Only. No Unsolicited Commercial Email.


* You Are Allowed to format the layout of the article for
   proper display of the article in your website or in your
   ezine, so long as you can maintain the author's interests
   within the article.

* You may not use sentences from this article as an input
   for any software that steals sentences from others in
   order to build an article with software. The copyright on
   this article applies to the "WHOLE" article.


*** Author Notification ***

   We ask that you notify the author of publication of his
   or her work. Daryl Watters can be reached at:
   daryl.watters@...


*** Print Publication Reprint Rights ***

   If you desire to publish this article in a PRINT
   publication, you must contact the author directly
   for Print Permission at:
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The content of this article is solely the property
and opinion of its author, Daryl Watters
http://www.floridamoldinspectors.us/



---------------------------------------------------------------------
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A Free-Reprint Article Written by: Hunter Waterhouse

Article Title:
Balancing SEO Against The Needs of Your Article's Audience

See TERMS OF REPRINT to the end of the article.

Article Description:
Article marketing continues to be a proven method for generating
traffic to our websites and developing good search placement,
even after all of these years. I have been reading articles
online since 1995, and I continue to read a few dozen articles
per week on subjects that are dear to my heart.


Additional Article Information:
===============================

1297 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2009-11-09 13:15:00

Written By:     Hunter Waterhouse
Copyright:      2008-2009
Contact Email:  mailto:hunter.waterhouse@...



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Balancing SEO Against The Needs of Your Article's Audience
Copyright (c) 2008-2009 Hunter Waterhouse
Online Marketing for Local Businesses
http://onlinemarketinglocal.com/



Article marketing continues to be a proven method for generating
traffic to our websites and developing good search placement,
even after all of these years. I have been reading articles
online since 1995, and I continue to read a few dozen articles
per week on subjects that are dear to my heart.

Some Claim That Article Marketing Does Not Work

Now and again, I will read a thread in a forum somewhere where
somebody claims that article marketing does not work.

Some article-marketing critics will admit that they have only
distributed only one or two articles. Well yeah, I can see why
article marketing did not work for them - because they did not
work at making article marketing profitable for them.

Article marketing is like any other method of advertising. If you
don't make a real investment in it, then you cannot reap great
rewards from it.

The Marketing Rule Of Seven

Advertising professionals speak of the "Marketing Rule Of
Seven," which suggests that a consumer must see your marketing
message at least seven times before they start to pay attention
to your message. The pros also suggest that once seven exposures
have been achieved, the consumer will make a subtle, subconscious
connection to the advertiser. Recognition brings rewards, in that
after seven exposures to an advertisement, consumers will start
to feel as if they know enough about the advertiser to trust
their sales message.

If television, radio and print advertisers understand that a
company's sales message must be seen or heard at least seven
times, then why would you - the Internet marketer - think that
you can write a single article and see the full benefit of the
medium?

Successful Article Marketing Requires A Commitment To The Reader

All commerce on the Internet is driven by information, such as
written sales messages and information about products and
services. Some websites also benefit from generic information
concerning topics that their potential clients will be interested
in reading. For example, if a website sells plumbing supplies,
the consumer may find the availability of information about how
to remove the old fittings and how to install the new plumbing
equipment, as an essential element of their purchase decision.

Article marketing when done correctly will not be a boring,
blathering of search engine optimized keywords related to a
product or service line.

Article marketing, when done well, will provide information that
will be of real interest to the person most likely to buy what
you are selling.

For example:

  * If you are selling auction services, give the reader tips to
help them make more money from the sale of their goods in the
auction environment or how a buyer can find a good deal.

  * If you are selling auto warranties, tell the reader how to
uncover the best value in an auto warranty plan and what features
to seek.

  * If you are selling resume services, give the reader advice on
how to write their own resume.

Article marketing when used well can help a company establish
itself as an expert in the field, and it can help show a reader
why hiring the author's service might be better than a
do-it-yourself project. As an example, with the resume advice
article, once the reader sees how comprehensive your knowledge is
and how detailed a resume should be, the reader may just decide
that using your resume writing service will be much more
productive than the do-it-yourself resume.

Just Like Lawyers, Writers Specialize Too

Beyond the cost of labor, content development is usually the
second most expensive expenditure made by the online vendor. It
is important to note that just as there are lawyers who
specialize in one area of law, there are also ghostwriters who
specialize in certain types of content creation.

People who write sales copy are referred to as "copywriters."
Copywriters are people who understand the nuances of how to make
people buy what you are selling.

They understand that replacing a single word in the sales copy
could mean the difference between lukewarm sales numbers and
red-hot sales numbers, and they know which words to change.

Some professional copywriters have a proven track record of
writing sales copy that has generated millions of dollars in
sales - people such as Frank Kern, Dan Lok, and Joe Vitale. These
guys know the value of their copywriting skills, and they charge
accordingly. If you ask them to write sales copy for you, don't
be surprised when they quote you a price in the range of $5-20
per written word.

Other writers might specialize in writing books, brochures, and
articles. Some writers specialize in the smaller word counts,
like the folks who write greeting cards and book jackets.

Finding The Best Writer For Your Needs

The kid down the street who writes part-time for the newspaper
may or may not be the best person to write your online articles
for you. One reason is that people who write for offline
publications seldom appreciate the importance of keywords in an
article for search engine marketing purposes.

Note this article for example. Our purpose is to show you how you
can use article marketing as a successful marketing tool for your
business. We also want to show how the articles should appeal
both to the reader and the search engine algorithms.

With these thoughts in mind, when you are finished reading this
article, read it a second time to see how many variations on the
following SEO keyword phrases can be found in this article:
article marketing, search engine marketing, keywords,
advertising, content creation, writers and copywriting. Of
course, copywriting is not the kind of writing we do, but people
who do not understand the specialization of writing skills might
type "copywriting" or "copywriters" into their favorite
search engine to find someone who writes informational articles.

One never knows precisely what the public will use as their
search keywords when they go to the search engine to find
information. That is the very reason why a good online article
writer must strive to showcase a range of similar keywords within
the context of an article.

Your Article Marketing Strategies Influence Your Overall Success

We know that some people tell you that the only reason to write
an article is to get a link back to your website. What most of
these people don't tell you is that most websites that accept
reprint articles do so, only after a human has reviewed or at
least scanned the article.

An article that does not read well will never be published on a
top-tier website. Yes, some websites may accept a poorly written
article, but more sites will only accept well-written articles.

A reader who is not impressed with your article will seldom reach
your resource box, so the link back in the resource box can only
give value to your website from the search engines - maybe. The
search engines generally only give value to articles on good
websites or those placements that have lots of links pointing to
the article within the website. Bad articles don't get published
on good websites, and they do not attract links.

As the Marketing Rule Of Seven should indicate, multiple articles
generate a long-term wave of new links and potential visitors to
your website.

Consistency is also important to a successful article marketing
campaign, in that releasing weekly articles will enable your
readers to see your marketing message regularly.

Finally, the smart use of a variety of related keyword phrases
will strengthen the ability of your article to appeal to the
search engines and the people who use them.

If you can balance the needs of your article's audience against
your need for search optimized content, then you can benefit
handsomely from your article marketing campaigns.




---------------------------------------------------------------------
Hunter Waterhouse has been ghostwriting and building websites
since 1999. He is ready, willing, and able to put his experience
to work for Main Street Businesses that seek to generate walk-in traffic to
their stores, from the online exposure of their
business. To learn more about how Hunter can help your offline
business, visit: http://onlinemarketinglocal.com/local-services/


--- END ARTICLE ---

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(Last Updated:  May 11, 2006)

Our TERMS OF REPRINT are fully enforcable under the terms of:

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.....................................

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   You Must Set All URL's or Mailto Addresses in the body
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* Links must remain in the form that we published them.
   Clean links should point to the Author's links without
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* You are not allowed to Change or Delete any Words or
   Links in the Article or Resource Box. Paragraph breaks
   must be retained with articles. You can change where
   the paragraph breaks fall, but you cannot eliminate all
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* Email Distribution of this article Must be done through
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* You Are Allowed to format the layout of the article for
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ABOUT THIS ARTICLE SUBMISSION

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service. thePhantomWriters.com and Article-Distribution.com
are owned and operated by:

Bill Platt
3010 E Raintree
Stillwater, Oklahoma USA 74074


Learn more about our article distribution services by visiting:
http://thephantomwriters.com/x.pl/tpw/info/article-distribution/index.html

The content of this article is solely the property
and opinion of its author, Hunter Waterhouse
http://onlinemarketinglocal.com/



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A Free-Reprint Article Written by: Bill Platt

Article Title:
What Kind Of Backlinks Are Best At Helping Your Website In Google?

See TERMS OF REPRINT to the end of the article.

Article Description:
I was in the Warrior Forum, and someone asked what kinds of
Backlinks are worth pursuing. This is my answer to that
query.


Additional Article Information:
===============================

439 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2009-11-09 13:00:00

Written By:     Bill Platt
Copyright:      2009
Contact Email:  mailto:comments@...


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What Kind Of Backlinks Are Best At Helping Your Website In Google?
Copyright (c) 2009 Bill Platt
the Phantom Writers
http://thePhantomWriters.com



I was in the Warrior Forum, and someone asked what kinds of
Backlinks are worth pursuing. This is my answer to that query.

As an article marketing guy, I bet you can guess my answer.

The answer is that you should have links everywhere your
potential clients are looking to find you.

Very few link directories offer any real value to you.

Many article directories fall into the same trap.

The deal is that for your link to be worthwhile to you, it must
meet one of two criteria:

1. It must be on a page where people actually go to find stuff.

2. It must be on a page that Google or the other search engines
value as a reliable source of information.

If no humans will see your link and the search engines ignore
that link, then your effort will have been wasted.

So, you will want to get your link on a page that someone will
see or the search engines will value.

Article marketing when done correctly helps you achieve this, but
you will find little value from most of the article directories.

Like I said, article directories must either be fully archived by
the search engines, or people must find your article in the
directory.

A lot of article directories are plagued by the fact that the
only people using them are people submitting articles.

So it is important to try to give your articles an audience
outside of the article directory, where your potential clients
actually go to pick up information.

This is why quality content is most useful in article marketing.
Sure, the cheap article spinners can give you a few links, but if
those links do not meet the two criteria of human visitors or
search engine recognition, then those links are worthless to you.

Pure link counts only serve to tease your ego. I don't consider
an article valuable until it can put money in my pocket.

So I focus on getting my articles to publishers who will use the
content - preferably publishers that have lots of loyal visitors
and possibly even serious recognition from the search engines.

If the article delivers either humans or search engines, then
your article will have paid for its creation. If the article
delivers neither, you will have wasted your money, time and
efforts.

So lead with great content, and seek publication on websites that
cater to your target audience, especially when some of those
websites are authority websites that your target audience
appreciates and respects.

Links is one thing, but links that put money in your pocket
should always be the goal.




---------------------------------------------------------------------
Bill Platt has been providing article marketing services
since 2001, including article ghost writing and article
distribution services, through his website at:
http://thePhantomWriters.com/ He recently created a free
ebook titled, "Article Marketing: Beyond the Basics":
http://thephantomwriters.com/ebook-beyond-the-basics/
You can also listen to Article Marketing Tips and
Tutorials at: http://ArticleMarketingConceptsRadio.com/


--- END ARTICLE ---

Get HTML or TEXT Copy-and-Paste Versions Of This Article at:
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Our TERMS OF REPRINT are fully enforcable under the terms of:

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.....................................

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   redirects having been inserted into the copy.

* You are not allowed to Change or Delete any Words or
   Links in the Article or Resource Box. Paragraph breaks
   must be retained with articles. You can change where
   the paragraph breaks fall, but you cannot eliminate all
   paragraph breaks as some have chosen to do.

* Email Distribution of this article Must be done through
   Opt-in Email Only. No Unsolicited Commercial Email.


* You Are Allowed to format the layout of the article for
   proper display of the article in your website or in your
   ezine, so long as you can maintain the author's interests
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* You may not use sentences from this article as an input
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*** Author Notification ***

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3010 E Raintree
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The content of this article is solely the property
and opinion of its author, Bill Platt
http://thePhantomWriters.com



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---------------------------------------------------------------------

A Free-Reprint Article Written by: Paul Marshall

Article Title:
How Online Marketing Consultants Can Supercharge Your Sales

See TERMS OF REPRINT to the end of the article.

Article Description:
Starting an online business, we all need to spend our money
carefully, often doing the work ourselves. But getting the
help and advice of Online Marketing Consultants could
actually save us money, by avoiding costly mistakes and
becoming profitable much faster. We understand the reasons
people should buy what we are selling. But can we
successfully explain that to our website visitors in
convincing language they relate to, instead of jargon and
lingo related to our industry?


Additional Article Information:
===============================

891 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2009-11-06 13:00:00

Written By:     Paul Marshall
Copyright:      2009
Contact Email:  mailto:paul.marshall@...


Paul Marshall's Picture URL:
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How Online Marketing Consultants Can Supercharge Your Sales
Copyright (c) 2009 Paul Marshall
Strategic Web Marketing Net
http://strategicwebmarketing.net/



Starting out it can all be so overwhelming. But it doesn't need
to be.

We have to get our products or services exactly right.

Then we have to figure out how to explain them to others through
our website.

We understand the reasons people should buy what we are selling.
But can we successfully explain that to our website visitors in
convincing language they relate to, instead of jargon and lingo
related to our industry?

Finally, we have to develop an action plan to market online and
within our budget, which is often limited when first starting our
business.

And how do we develop that marketing plan? Where do we get the
information necessary to formulate marketing techniques that will
actually work for us? The number of sources out there is simply
overwhelming!

This is when getting feedback from a professional outside our own
industry can be valuable. You can turn to an affordable Online
Marketing Consultants who understands and specializes in small
businesses and new business start-ups.

What about Getting Internet Traffic to Your Site?

Some start by using pay-per-click marketing, like Google AdWords.
The trouble is that AdWords can get expensive quickly. And it
takes a LOT of time to set up and manage over time.

Starting out it may make sense to use AdWords. Plus, it can be a
great way to test your keyword search phrases to find out which
ones convert best. You can use AdWords for this purpose before
beginning search engine optimization (SEO).

But ultimately...sooner or later...most businesses need to
optimize for the search engines (SEO).

SEO can provide you qualified Internet traffic without
per-visitor costs. Think of it almost as free advertising...well,
free after the SEO costs in either time, money or some of both.

You should also utilize article marketing, getting your message
in front of article directory visitors and ezine newsletter
subscribers. This can generate faster sales, while you're
waiting on your SEO efforts to pay off.

Lastly, for most Internet businesses, they should use blog
postings or opt-in email marketing to stay in touch with their
prospective buyers, using a soft-sell method, over time. If ALL
you focus on are people who make a buying decision the very first
time they come to your site, you're missing out on the great
majority of sales you can make!

How Much Traffic Do You Need?

Here are some questions you'll need to consider when making
decisions about AdWords and SEO:

1. What is your monthly sales revenue goal from your website?

2. How much traffic to your website on a monthly basis will you
need to meet your sales goals?

3. What is (or will be) your click-through rate, whether from
AdWords impressions or organic SEO listings?

You need this number to determine the total number of monthly
impressions or search queries you'll need (for your AdWords ads
and your organic SEO listings to be seen by searchers), to arrive
at the monthly traffic number you need to your website.

4. What is (or will be) your conversion sales rate from your
traffic? Again, you need this number also to determine the amount
of monthly impressions or search queries you'll need.

Especially when first starting up, finding this type of data,
evaluating the accuracy of it and then implementing a plan can be
very time-consuming and can almost drive a person crazy!

There are a lot of so-called experts you can follow. But how do
you know if they know what they're talking about?

And without having these numbers (at least good estimates),
starting AdWords or SEO is like throwing darts with a blindfold
on!

Again, this is where talking with 1 or 2 Online Marketing
Consultants can help light your path. Your result can be more
sales, MUCH faster.

Which Keyword Search Phrases are Right for Your Business?

Think of keywords as the windows or doors to your website.
Without using the right ones for YOUR business, your website is
like a house without windows or doors -- no one is coming in.
Kinda the opposite of what you're going for. :-)

What makes good keywords for your business?

My advice to clients I coach is your keywords should:

1. accurately match what the search engine users INTEND when they
type in their keywords to the services or products you offer (get
inside their heads);

2. bring you enough traffic to be worth the AdWords or SEO
effort;

3. offer affordable enough AdWords bid prices, if you're using
AdWords;

4. have obtainable first or second page SEO results;

5. contain words in the phrases that suggest a searcher who is
ready to spend money (unless you're offering something that is
truly free);

6. CONVERT directly to a sale, a sales lead, a sign-up...whatever
your goal is.

Wrapping it Up

Be open to the value affordable Online Marketing Consultants
offer you. Someone who has already gone down the road you're on
can help you avoid the potholes along the way. And those potholes
can be very expensive...

There are talented advisors out there who understand small
businesses and new business start-ups. And they price their
services for these businesses.

Using someone talented, you'll almost certainly make more sales,
more quickly.

And following that advice and the other suggestions in this
article, your Internet marketing plan should be off to a great
start!




---------------------------------------------------------------------
Marketing online since 2004, Paul Marshall can help you market
on a budget. You can learn about his affordable Internet
Marketing Consulting Services (and d-i-y Coaching) on his home
page: http://strategicwebmarketing.net/ You can learn more
about Paul on his LinkedIn profile page:
http://www.linkedin.com/in/paulmarshallwebmarketing and at
Strategic Web Marketing.net.


--- END ARTICLE ---

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(Last Updated:  May 11, 2006)

Our TERMS OF REPRINT are fully enforcable under the terms of:

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.....................................

*** Digital Reprint Rights ***

* If you publish this article in a website/forum/blog,
   You Must Set All URL's or Mailto Addresses in the body
   of the article AND in the Author's Resource Box as
   Hyperlinks (clickable links).

* Links must remain in the form that we published them.
   Clean links should point to the Author's links without
   redirects having been inserted into the copy.

* You are not allowed to Change or Delete any Words or
   Links in the Article or Resource Box. Paragraph breaks
   must be retained with articles. You can change where
   the paragraph breaks fall, but you cannot eliminate all
   paragraph breaks as some have chosen to do.

* Email Distribution of this article Must be done through
   Opt-in Email Only. No Unsolicited Commercial Email.


* You Are Allowed to format the layout of the article for
   proper display of the article in your website or in your
   ezine, so long as you can maintain the author's interests
   within the article.

* You may not use sentences from this article as an input
   for any software that steals sentences from others in
   order to build an article with software. The copyright on
   this article applies to the "WHOLE" article.


*** Author Notification ***

   We ask that you notify the author of publication of his
   or her work. Paul Marshall can be reached at:
   paul.marshall@...


*** Print Publication Reprint Rights ***

   If you desire to publish this article in a PRINT
   publication, you must contact the author directly
   for Print Permission at:
   mailto:paul.marshall@...



.....................................

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http://strategicwebmarketing.net/



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A Free-Reprint Article Written by: Scott Bywater

Article Title:
Zig When They Zag - And Stand Out

See TERMS OF REPRINT to the end of the article.

Article Description:
Just because the world is doing something one way, does not
make that way the best way. Especially when you consider
that if everyone is doing it one way, no one is doing it in
the other way, and perhaps that your cue to succeed beyond
the ability of others.


Additional Article Information:
===============================

365 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2009-11-06 10:00:00

Written By:     Scott Bywater
Copyright:      2009
Contact Email:  mailto:sbywater@...


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Zig When They Zag - And Stand Out
Copyright (c) 2009 Scott Bywater
Copywriting That SELLS
http://www.copywritingthatsells.com.au/



The internet has become all the rage these days.

Don't send a letter, pop it on an email.

Don't mail the customer anything, pop it in an email.

In fact, let's forget about letters altogether and do everything
electronically.

I'm as guilty of this as the next person.

But recently I received a thank you card and it made me think a
little differently.

You see, I receive (and appreciate) a bundle of emails every week
thanking me for the emails I send out.

And nothing makes me feel better than knowing that as I write
these emails from my lonely office, someone is reading them and
hopefully applying them.

However a couple of weeks ago I received something in the mail
which really stood out.

It was a thank you card from a guy called Greg Kumanovski from
Global Pictures. All it said was...

"Thank you for your regular emails with all the helpful ideas.
Have a great day"

But I've had that card sitting on my filing cabinet ever since
he sent it to me.

And I think there's a lesson here for all of us.

Whether it's thank you cards or anything else, consider sending
the hard copy version over the soft copy version.

In other words: when everyone else is zigging, why not zag and
stand out from the crowd.

After all, mail order should be far more effective these days
because nobody else is doing it.

For instance, yesterday I was chatting with a guy who sent out
his proposals via email.

He was getting a lot of proposals requests coming in every week
and would pretty much churn back a standard response with a
quotation.

I suggested he set up a system where he could send them out via
mail instead.

We worked out that all he would need to pay for the cost of the
mail is a 1% increase in response.

My bet is that he would get it.

Especially when all of his competitors are probably doing
everything via email as well.

So take a moment now to think of how you can do things
differently... and use alternative strategies to stand out from
your competition.




---------------------------------------------------------------------
Scott Bywater is a direct response copywriter with extensive
experience in B2B and B2C writing. Mr Bywater is the author of
Cash-Flow Advertising and More Customers Made Easy. You can gain
access to his copywriting and marketing tips via his entertaining
and eye opening "Copywriting Selling Secrets" newsletter
available at http://www.copywritingthatsells.com.au/


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Article Title:
Social Media and SEO Myths

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Article Description:
It was a book written by a web 2.0 search engine fan and he
was saying there was going to be a death of advertising and
everything would be done via search engines, social media,
etc. going forward. He was partly right, but mostly wrong.


Additional Article Information:
===============================

329 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2009-11-05 10:00:00

Written By:     Scott Bywater
Copyright:      2009
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Social Media and SEO Myths
Copyright (c) 2009 Scott Bywater
Copywriting That SELLS
http://www.copywritingthatsells.com.au/



I was reading this book the other day about the death of
advertising.

It was a book written by a web 2.0 search engine fan and he was
saying there was going to be a death of advertising and
everything would be done via search engines, social media, etc.
going forward.

Now that's partly true.

Things have shifted.

Twenty years ago the media was dominated by television and
newspapers.

And that was the only way to get your name out there on a mass
level.

And that's certainly all changed.

But I was thinking the other day about some of my larger clients.

There's an 80 / 20 rule in business that... 80% of your business
comes from 20% of your clients.

Now I haven't crunched my numbers enough to know if this is
absolutely true in my case, but here's what I've noticed about
four of my top clients which generate a large percentage of my
business.

One was generated by a referral.

And three were generated by picking up the phone or sending these
guys letters / emails directly to get them on board.

And NOT because they suddenly fell across me online via search
engines, blogs, social media, etc.

The message: Don't fall for all the hype.

If you know who your target market is then go after them.

Don't just rely on search.

Because with search you cannot control who you attract.

Sure, you can control via keyword.

But you cannot say I want a business who is turning over a
minimum of a million dollars a year in the manufacturing industry
for instance.

You can with direct mail.

Of course, you need to use the strategies you'll find in
http://www.copywritingthatsells.com.au/cashflow to make sure you
do it right and hit the nail on the head.

But once again, as with my last email you need to zig when they
zag and not just follow along blindly according to what everyone
else is saying and doing.




---------------------------------------------------------------------
Scott Bywater is an advertising copywriting expert and the
author of Cash-Flow Advertising. To gain access to all of his
copywriting tips on how to get more customers via his eye opening
"Copywriting Selling Secrets" newsletter, simply head on over to
his web site at http://www.copywritingthatsells.com.au/


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http://www.copywritingthatsells.com.au/



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A Free-Reprint Article Written by: Scott Bywater

Article Title:
Build Trust With A Favour Bank

See TERMS OF REPRINT to the end of the article.

Article Description:
I remember reading a book by Paulo Coelho a few years ago
when I came across the concept of the favour bank.
Basically, what a favour bank is based around is the fact
when you do someone a favour they will want to return the
favour at some stage in the future.


Additional Article Information:
===============================

388 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2009-11-04 10:00:00

Written By:     Scott Bywater
Copyright:      2009
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Build Trust With A Favour Bank
Copyright (c) 2009 Scott Bywater
Copywriting That SELLS
http://www.copywritingthatsells.com.au/



I remember reading a book by Paulo Coelho a few years ago when I
came across the concept of the favour bank.

Basically, what a favour bank is based around is the fact when
you do someone a favour they will want to return the favour at
some stage in the future.

For instance, if a mate comes over to your house and fixes your
car, you might buy them a beer at some time down the road.

Now the same concept applies to business and marketing.

Of course, the best way to give is with no expectation of
receiving anything.

That goes without saying.

At the same time, there is a law called the 'law of
reciprocation' which Robert Cialdini refers to in his book
"Influence."

In fact, he gives an example at some stage in that book of how
the Hare Krishna's increased their donations.

Essentially what they did to increase donations was hand out a
flower to people walking by. They followed this up with "And a
donation to the Hare Krishna Society would be appreciated."

It worked.

So how can this concept work for you?

Well, you can start giving away information and educating your
customers about your product or service on a regular basis.

You can become the trusted expert.

You can pick out particular "target clients" or large clients
and send them a book they might be interested in... or offer them
some complimentary advice... or whatever.

You see, there's the bank we can see.

The money in the bank. It's hard. It's real. You can see
it...you can touch it... and you can feel it.

But there's also a bank which you cannot see.

It's based on relationships.

And the deep relationships you generate with your customers and
prospects turns into money in the bank in the future.

Don't neglect your favour bank.

Of course, you need to first find the people you can help and
build up your favour bank with.

The first lesson of http://www.morecustomersmadeeasy.com/ shows
you how to find them and start building up that relationship.

Virtually any business can use it.

And it makes selling easy because the biggest thing you need to
overcome in every selling process is trust.

And there's no better way to build trust than building up the
size of your favour bank.




---------------------------------------------------------------------
Scott Bywater is a direct mail copywriter and the author of
Cash-Flow Advertising. To get access to his highly prized
complimentary copy of '7 Ways To Get More Customers" (valued at
$29.95) and to join his controversial and insighful "Copywriting
Selling Secrets" newsletter where you'll uncover the truth about
why most ads and sales letters don't work (and how to make yours
stand out from the rest) head on over to his web site at
http://www.copywritingthatsells.com.au/


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The content of this article is solely the property
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http://www.copywritingthatsells.com.au/



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A Free-Reprint Article Written by: Paul Marshall

Article Title:
Don't Destroy Your Online Marketing Results with Bad Website Design

See TERMS OF REPRINT to the end of the article.

Article Description:
Many online marketing consulting firms look at SEO and
search engine advertising in a vacuum. They don't consider
the big picture. The idea behind all search engine marketing
is increased revenue. That requires conversions, not just
more traffic. And certain website design problems can kill
your conversions!


Additional Article Information:
===============================

1111 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2009-11-03 15:00:00

Written By:     Paul Marshall
Copyright:      2009
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Don't Destroy Your Online Marketing Results with Bad Website Design
Copyright (c) 2009 Paul Marshall
Strategic Web Marketing Net
http://strategicwebmarketing.net/



So, you've embarked on a search engine advertising program,
maybe even SEO. Whether you're doing this on your own or using
an online marketing consulting firm, there are key points to
become aware of.

If you miss these, you won't increase conversions.

What good is a Number 1 organic search engine ranking or AdWords
ad listing, if you don't have increased sales or if you don't
generate more sales leads?

Too often, we get all focused about the Internet marketing -- the
ads, the offer -- that we don't think the whole process through
step-by-step and consider the experience our website visitors
will be having.

If we did, we'd be thinking "big picture" and we would head
off some of these potential problems before they occur.

Overcoming Your Website Visitors Anxiety

When people come to our website it's natural for them to feel
anxiety. After all, look at all the cr*p on the Internet today,
all the too-good-to-be-true products and services.

But when you and I offer REAL products or services, we have to
overcome that concern, even if we're treating our site visitors
fairly and not making outrageous claims.

So, how can you overcome these anxieties?

1. Offer more than a 1-page website. Credible companies have
multi-page websites, including Privacy Policy, Terms of Use |
Service and About Us pages.

They also have more than 1 page about their products or services.

I'm surprised by the number of 1-page websites I see from
companies using infomercials to advertise their products. Often,
they have the purchase form right on their home page, their only
page (and often their page isn't secured for credit card
ordering).

Websites that are only 1-page don't seem credible. And having
the purchase form right on the home page comes across as very
pushy!

Doesn't this type of site seem all about the company and NOT
about their customers? Why would we want to buy from that type of
company?

What kind of online marketing consulting firm did these companies
use...or did they use any??

2. Next to any sign up or contact form buttons clearly state that
you don't sell your customers' private information and link to
your Privacy Policy page.

3. Effectively communicate what your Value Proposition is, also
called your Unique Selling Proposition. If you don't know why
someone should buy your product or service versus your
competitors', now is the time to figure it out. (And by the way,
based on my experience, if you don't know this, you're not
alone, by any means.)

But our websites have to be about more than just us. They have to
be about our visitors. What's in it for THEM, to do business
with us? What unique voids in the marketplace can we fill?

As a Small Business Owner, Personally Relate to Your Site
Visitors and Communicate Directly with Them

People don't buy from websites, they buy from people! So, how
can you apply this to your own website?

1. For many small businesses and solo proprietorships, their
website text should speak to your visitors directly in first
person.

This should be written from the voice of the Owner or President.
They shouldn't use third person, institutional-sounding
language, getting rid of "we" and "our", using "I" instead,
speaking first person, in an actual conversation. Don't try to
sound like you're Microsoft!

And while your at it, be careful about overuse of words about
you...whether "I", or those words, "we", "our" or "us".

Check out the WeWe calculator (Google: wewe calculator). Make
sure to focus on customer-focused words and NOT on words about
you or your company.

2. Include your picture on your Web pages.

For a larger small business trying to make that personal
connection with their website visitors, try the idea used by the
nutritional supplement company Lumina. (Google: Lumina Health
Contact Us)

In this execution, notice how Lumina gets you to relate to their
customer service department. I still remember it was John I spoke
with and that's been over 1 year ago that I called them!

Again, people buy from other people, not from websites.

For us as small businesses, why should we sound large, pretending
to be something we aren't? And why should we run from our
advantage of being small: low overhead, friendly, personal
service and accountability, among other advantages.

Make Each Step in Your Marketing a Smooth Handoff from One Step
to Another

Whether you're using AdWords, SEO, or both, make sure your title
and description matches the experience your website visitor will
have when they come to your landing page.

Quite often when I'm Coaching my small business owner clients or
performing online marketing consulting, I find the wording for
their organic listing or AdWords ad says one thing and their
landing page says something that doesn't sound the same.

This causes confusion is the best case scenario. In the worst
case, it causes a lack of trust. Dangerous!

We should understand our products or services. And we know what
we want our visitors to do on our site.

Our potential customers may not understand either. We need to
think like them, when we explain what we have to offer them and
how to use our website to take advantage of what we have to
offer.

And when "shifting" from one page to another, we need to
hand-off from one page to another naturally and smoothly, like a
car with a smooth automatic transmission.

Don't advertise one offer in AdWords or organic search, only to
have your landing page sound like it was written for another
advertising offer. I see this problem a lot!

Often times, having an affordable online marketing consulting
firm reviewing what you're doing can offer easy, inexpensive
fixes that can yield big improvements in your search engine
advertising and SEO conversions.

Your Action Plan

Let's review what we've talked about.

First, overcome visitors anxieties by offering a multi-page
website which answers questions about your company and your
services or products, while inspiring confidence in your company.
Effectively communicate your Value Proposition.

Second, personally relate to your site visitors. Avoid using the
wrong words that may put off your site visitors. Use your picture
on your Web pages.

Third, hand-off from one page on your website and one step in
your selling process to another smoothly and naturally. We should
understand what we want our site visitors to do, but they won't
unless we make the process really clear.

Whether your using an online marketing consulting firm or doing
the work yourself, if you take these steps, your search engine
optimization | advertising plan will convert at a MUCH higher
rate, when you take these steps.




---------------------------------------------------------------------
Marketing online since 2004, Paul Marshall can help you market
on a budget. You can learn about his affordable Internet
Marketing Coaching and Consulting Services on his home page:
http://strategicwebmarketing.net/ You can learn more
about Paul on his LinkedIn profile page:
http://www.linkedin.com/in/paulmarshallwebmarketing and at
Strategic Web Marketing.net.


--- END ARTICLE ---

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   Clean links should point to the Author's links without
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A Free-Reprint Article Written by: Braxton Heitz

Article Title:
Credit Card Companies Reward Consumers Who Shop Around

See TERMS OF REPRINT to the end of the article.

Article Description:
With Ronald Reagan came mass deregulation in many industries. One
of the industries that benefited from deregulation was the
financial industry. As a result, hundreds of new financial
companies were introduced to the American consumer during the
1980's. With the sudden explosion of new competitors in this
industry, credit card companies began to struggle with how to
retain existing customers and to recruit new customers.


Additional Article Information:
===============================

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Distribution Date and Time: 2009-11-03 11:00:00

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Copyright:      2007-2009
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Credit Card Companies Reward Consumers Who Shop Around
Copyright (c) 2007-2009 Braxton Heitz
Jobs And Paychecks
http://www.jobsandpaychecks.com/



With Ronald Reagan came mass deregulation in many industries. One
of the industries that benefited from deregulation was the
financial industry. As a result, hundreds of new financial
companies were introduced to the American consumer during the
1980's.

With the sudden explosion of new competitors in this industry,
credit card companies began to struggle with how to retain
existing customers and to recruit new customers.

So, financial companies took their cue from the airline industry.
The airline industry had preceded the financial industry in
deregulation, and they had met the new increase in competition
with Airline Miles programs to encourage brand loyalty and repeat
customers.

Noting the successes in the airline industry, credit card
companies soon began to offer their own clients Airline Miles for
repeat business. But, Airline Miles were not attractive to the
whole of the consumer credit card market.


Credit Card Providers Upped The Ante

Once the credit companies realized that Airline Miles could only
offer them limited success, they began to spread their wings and
to offer additional credit card reward programs to their
potential customer base.

Banks eventually changed the name of their rewards from credit
card miles to credit card points to address the fact that
consumers could earn far more from their company than just free
travel. Consumers began to sit up and really take notice of these
new kinds of credit card offers.

Through the 1990's and into the new millennium, consumers began
to find that most of the primary players in the credit card
market were offering various mixes of credit card rewards. The
most common credit rewards offered are still airline, travel,
gas, and cash-back rewards.

Other types of credit card rewards offered to consumers include
low-interest or 0-interest credit card balance transfers. Another
type of reward is 0-interest or low-interest borrowing for the
first six-months or one-year.

Credit Tip #1: Credit card balance transfers and early-bird
credit card offers such as the no interest for six months will
remain in effect for the full amount of time stated, so long as
all credit card payments are made on-time. A single late payment
on one's credit card payment will likely be viewed as a breach
of contract, leading to a higher interest rate from the date of
the late payment or even from the credit card sign-up date.
Whatever you do, make all of your credit card payments on time
for the entire amount due according to your monthly statement.


Expanded Travel Rewards Brought Real Value to Consumers

Credit card travel points were a real blessing for ordinary
consumers. Family vacations are generally taken within 200 miles
of home, so most consumers would never use the free airline
travel offered with credit card miles programs.

Credit card points or travel rewards offered more options to
consumers as to how the consumer rewarded themselves for their
loyalty to the credit card company. In many cases, travel rewards
can be extended to include fuel, hotel rooms, attraction entrance
fees, and food at restaurants. As a result, consumers can expect
to utilize their travel rewards, even if they jump in the car and
drive down to the next major city.


Cash-Back Rewards Added A New Dimension To The Financial Game

Credit cards can be your best financial friend if you know how to
work the system.

Cash back rewards range from one- to ten-percent of the amount
spent on the credit card.  Clever consumers make those cash-back
rewards really count by using them for all of their purchases.

One can start the month by putting their paycheck into the bank
and then use their cash-back credit card to pay for everything
that can be paid with a credit card through the month. This might
include groceries, food, fuel, utilities, car payments, house
payments, etc. As each credit card purchase is transacted, the
consumer should write down the amount of the expenditure in their
checkbook. Then at the end of the month, when their credit card
bill arrives, the consumer can write a check for the entire
balance of their card for that particular month.

This way, the consumer can maximize their cash-back rewards and
never carry a balance on their credit card. If one pays $3000 per
month in bills, and all of those bills can be paid with their
credit card, the consumer could very well receive an extra
$30-300 back from their credit card company.

Credit Tip #2: The added benefit of using this method of bill
paying is that you are building your credit rating as you pay off
the entire balance of the credit card each month.


Selecting the Right Credit Card Offer

Don't be afraid to shop around to find the best credit card
offers. Before you begin your search, sit down and sketch out
some goals that you would like to reach using your credit card.

Perhaps you would like to transfer your credit card balance from
one high-percentage credit card to one with a lower interest
rate. Maybe you are more interested in the percentage value of
cash-back reward. You might want to get a credit card that offers
extra points or a credit card offer that will let you earn credit
card points towards the purchase of a Sony big screen television.
Whatever your financial goals might be, make sure you know what
they are before you begin your search.

On your first pass, eliminate the credit card offers that do not
provide the kinds of rewards that you are looking to achieve.
Your first selection round will generally narrow your field by
two-thirds.

Once you have knocked down the list of offers, then get out a
pencil and paper and develop a checklist that will allow you to
compare each offer side-by-side. This phase will let you
determine which credit card will best serve all of your desires.
Of course, you may have to make compromises with yourself, but
when you are done, you will have found the best credit card offer
for your situation.

If you have the bank's brochure in front of you, it will likely
have a credit card application inside of it that you can fill out
and send in to the company. If you are relying upon credit card
applications by mail, make sure you keep your list handy until
you have gotten a card you are happy with using.

If you have an Internet connection, you will be able to shop a
huge variety of credit card offers. By following the method shown
above, you can make a good decision about the cards you want to
try to acquire, and you can file an online credit card
application with the expectation of getting an answer on that
card within just a few minutes. If you are turned down on your
top pick, then move on to your second top pick. By using the
Internet, you can actually reduce your credit card shopping time
by as much as weeks.




---------------------------------------------------------------------
Braxton Heitz writes about family finances and the struggles of
the job search. If you are looking for a job or looking to make
a career move in the current troubled economy, then visit the
Jobs And Paychecks website at: http://www.jobsandpaychecks.com/
If you are looking for good information about the job search,
visit: http://jobsearchmagazine.com/


--- END ARTICLE ---

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and opinion of its author, Braxton Heitz
http://www.jobsandpaychecks.com/



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A Free-Reprint Article Written by: Daryl Watters

Article Title:
The Dangers of Mold Growth in Your Home

See TERMS OF REPRINT to the end of the article.

Article Description:
Need toxic black mold or Stachybotrys toxic mold testing
information or mold inspector information. Certified Florida
based mold assessor and inspection firm serving Miami and Ft
Lauderdale provides info and help.


Additional Article Information:
===============================

662 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2009-11-03 10:00:00

Written By:     Daryl Watters
Copyright:      2009
Contact Email:  mailto:daryl.watters@...



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The Dangers of Mold Growth in Your Home
Copyright (c) 2009 Daryl Watters
An Accredited Mold Inspection Service, Inc.
http://www.floridamoldinspectors.us/



Molds are part of the natural environment, outdoors molds play a
significant part in the environment by breaking down dead plant
matter such as dead trees and fallen leaves. Molds that grow
inside homes should be best avoided.

Mold has some resemblance with plants as well as bacteria, but is
neither a plant nor a bacterium. Mold belongs to a seprate
individual kingdom known as the fungi kingdom. Many diverse types
of fungi exist, however the common term mold is used to describe
mostly fuzzy fungi grown on various moist surfaces.

In the home many molds look like tiny smug marks; up close one
may notice a fuzzy or hairy appearance. The mold produces
millions of tiny seed like structures called spores that are
invisible to the naked eye. These spores float through air
indoors as well as outdoors. Mold begins growing indoors when the
mold spores touch a moist surface. There are various types of
mold that require different water levels, but none survive or
multiply without the presence of moisture.

The human eye can at best see objects that are 10 to 30 or more
microns across. Human hairs are about 50 to 75 microns across.
Mostly the indoor spores are merely 2 to 10 microns, while some
spores are long, a few hundred microns.

Toxic mold produces chemicals called mycotoxins. They are
produced primarily by various toxic mold types such as
Aspergillus flavus, Memnoniella, trichoderma, Fusarium and toxic
black mold also known as Stachybotrys, Mycotoxins and allergens
are found in dead spores as well as inside living spores.

Mycotoxins are defences against being eaten by insects. They are
also powerful weapons employed by toxic molds in a microbial
combat to assist them when competing against several other molds
and bacteria for growth space.

The toxic black mold Stachybotrys is commonly found by our
inspection firm in South Florida. It is likely worldwide, as it
was first reported as a problem with solders and their hungry
horses in the Ukraine near Russia almost 100 years ago. However,
even if the mold spores observed in residential areas are a
result of toxic black mold growth, they may not always result in
toxic illness effects on humans through normal indoor inhalation.
A human gets poisoned typically when they inhale extremely large
numbers of spores, or when they eat toxic mold.

History reveals the effects of toxic mold mycotoxins in farm
animals and humans including birth defects, coma, internal
bleeding, cancer, and death, mostly via eating foods contaminated
with toxic mold. Remember the hungry Ukrainian horsed mentioned
above, they ate hay contaminated with Stachybotrys or toxic black
mold. They did not have a happy ending, and the solders that
slept on mouldy hay lived but suffered from serious skin
irritation and blisters.

The main reasons for mold growth at home are damp or moist
surroundings. Molds are concealed behind the wall paper, on or
behind drywall, on top of ceiling tiles, beneath the pads or
carpets, inside AC units, and behind the furniture. Cleaning
concealed mold with chemicals is not the suggested remedy in most
cases. Chemicals such as chlorine bleach are not recommended to
clean mold. Mixing chlorine bleach solution with any other
detergent or cleaning solution is best avoided as this may cause
the creation of dangerous chlorine or chloramines gas. If the
mold on the surface of the wall is killed with bleach, the
majority of the mold will still continue to grow hidden inside
the walls.

It will turn from a small problem to a large more expensive
growing hidden mold problem if not handled correctly the first
time.

A certified mold inspector must be called to get to the root
reasons for mold growth via investigations and testing, next a
mold removal company also known as a mold remediation company
must be given the inspectors report so that the mold remediators
can use that report to aid in guiding them on how to best deal
with the problem.






---------------------------------------------------------------------
Daryl Watters is president of A Accredited Mold Inspection
Service, Inc. He provides home, mold, and indoor air quality
investigations in South Florida. He is also the creator of MIR
forms designed to aid inspectors in the production of computer
generated indoor air quality and mold inspection reports. For
more information visit: http://www.floridamoldinspectors.us/
http://www.florida-mold-inspection.com/toxic_mold.html
http://www.floridamoldinspectors.us/miami-florida-toxic-mold-inspector.120116482\
4.htm
http://www.florida-mold-inspection.com


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http://www.floridamoldinspectors.us/



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A Free-Reprint Article Written by: Glen OReilly

Article Title:
How To Find Work At Home Jobs For Work At Home Moms

See TERMS OF REPRINT to the end of the article.

Article Description:
As the economy continues to tighten for many American families,
more moms are looking to the Internet to find the extra money
needed to help their families survive during this economically
challenging time. The good news is that there are plenty of
opportunities for the mom seeking to earn money from home... When
you know where to find them... This article will show you where
to find those work-at-home jobs and telecommuting jobs you
desire...


Additional Article Information:
===============================

1512 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2009-11-03 09:30:00

Written By:     Glen OReilly
Copyright:      2009
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How To Find Work At Home Jobs For Work At Home Moms
Copyright (c) 2009 Glen OReilly
Jobs And Paychecks
http://www.jobsandpaychecks.com/



As the economy continues to tighten for many American families,
more moms are looking to the Internet to find the extra money
needed to help their families survive during this economically
challenging time.

The good news is that there are plenty of opportunities for the
mom seeking to earn money from home. The bad news is that there
are a number of scams out there designed to trap the newcomers -
to making money online, who simply do not know how to recognize
the righteous among the wolves.

Be Very, Very Careful

Far too often, newcomers to the online job world have experiences
similar to those experienced by Elmer Fudd, whenever he crossed
the path of Bugs Bunny - as in the movie, "Wabbit Twouble".

Elmer Fudd: Wabbit, I came here for gold, and I'm going to get
it!

Bugs Bunny: No! No! No! Not that! Not that! Anything but...
[Elmer and Bugs fight until Elmer has a gold tooth in his hands]

Elmer Fudd: Euweka! Gold at wast! He-he-he-he!
[Smiles, showing a gap where his gold tooth was]

Bugs Bunny: Euweka! Gold at wast! He-he-he-he!
[Points at his intact gold tooth]

When money is tight at home, it is important to absorb the
lessons I am going to share in this article and not to be an
Elmer Fudd. While spending money to operate an online enterprise
may often make sense, be vewy, vewy careful. Oh - sorry... Be
very, very careful...

Lessons From The Days Of Mail Order

If you go to McDonald's, Wal-Mart or any other Main Street
employer, you do not have to pay money to get the job. While jobs
are free... A good education is not free...

In the days of mail order, the big scam was that you could pay
money to get a job "stuffing envelopes". The scam was that you
would pay money to get the kit that enabled you to stuff
envelopes, supposedly for pay. In the advertising, it was said
that companies would pay you X dollars to stuff and mail the
envelopes.

What the scammers never said was that what you were sticking in
an envelope was a sales flyer, and you would only be paid if
someone purchased a product as the result of a piece that you
mailed.

The Internet equivalent of "stuffing envelopes" is affiliate
marketing. That is not to say that you cannot make a lot of money
with affiliate marketing, because you really can make a lot of
money with affiliate marketing. But you should be aware that most
people who undertake affiliate marketing - without first getting
a good education - will fail to make any money with affiliate
marketing.

Yes, affiliate marketing has a learning curve, but once you have
perfected your formula for success, affiliate marketing can be
very lucrative. It is true that a lot of Internet marketers are
making a handsome living through affiliate marketing, but most of
those people who have worked their way into "earning a living"
from affiliate marketing had several months or several years of
trial-and-error, before they could leave the job world behind.

If you are at all curious about affiliate marketing, the basic
premise is that companies will pay you for helping them to
acquire new customers. If a person that you referred to the
company makes a purchase, you will earn a sales commission as a
result of the purchase made.

If You Are Seeking A Job

You do not have to pay someone in order to get a job, whether
offline in the real world or on the Internet. If someone offers
you a job, and then asks for cash up-front in order to be able to
give you that job, you should hearken back to the wise words of
Elmer Fudd, "There's something screwy around here..."

For many telecommuting is just a dream, but when you know where
to look for those telecommuting jobs, they are not that hard to
find.

The only real telecommuting jobs on the Internet are frequently
found on Freelance websites. But, you should keep in mind that
these Freelance jobs are usually not long-term, and they are
based on specific performance criteria.

For example, I could have hired someone to write this article for
me for a fee. Many freelance opportunities are actually available
in the content creation arena. Webmasters need content to fill
and to promote their websites, but many of these webmasters
simply do not have the skill or the time to do the work
themselves. If you have the ability to write intelligible
content, then there is ample opportunity to write articles for
other people.

On the freelance websites, content writers are generally paid
anywhere from a few dollars up to about fifteen or twenty dollars
to write one article. If you are willing to put up your own
website and to advertise your writing to other companies, it is
not unheard of to be able to charge anywhere from $30 an article
to $100 an article. But you should be forewarned that setting up
your own website can be a very tough road, as there are thousands
of other freelance writers competing for those more lucrative
writing jobs.

If you don't consider yourself much of a writer, the good news
is that there are thousands of freelance jobs offered that would
enable anyone with a computer connection to participate.

For example, I know one company who pays people to write "every
man" reviews of tourist destinations, motels, hotels and
restaurants. The managers at this company do not want
professional writers to write these reviews. Instead, the
employer wants the reviews to appear as if Jane Doe, with an
eighth-grade education, had written them.

Another company recently paid people to research and compile a
list of all of the hotels in one metro area. This company wanted
the names of the hotels, addresses, phone numbers, and it wanted
to know the availability of swimming pools and other amenities.
That particular job paid two dollars for every record compiled.

Other companies are willing to pay to have a list compiled of web
pages that talk about a very specific topic. Manually compiled
lists are popular, because we all know that the search engines
don't always show the best content pages on a topic, and some
webmasters feel that having such a list would be beneficial to
their users.

I have even seen companies seeking freelancers to look at
pictures and write a short description of what the picture
contains. Others have paid to have a set of pictures reviewed and
placed into their proper categories.

Interestingly, if you have a digital camera, there are hundreds
of companies willing to pay you to travel around your local area
and take pictures of specific homes, streets, addresses, tourism
spots, and nature shots. Some of these companies are in the stock
photography industry; and others are in the real estate industry.

If you are more of an artist, you will also find ample
opportunities for graphic design jobs through the various
freelance websites. Another graphics-related freelance job that
some employers have sought is for people skilled with Photoshop
to stitch together pictures to provide a panoramic picture of a
particular event.

Other freelance gigs for moms include business support services,
administration support, accounting, answering services, resume
writing, grant writing, translators, virtual assistants, editors,
fact checkers, gathering interesting quotes, and more... If you
can envision an assignment that a company might need completed,
chances are there is someone out there looking for someone to do
those jobs from home...

Here Is Where To Find Those Freelance Jobs

There are many more Freelance Job websites than what I will
mention here, but this will give you a good start towards finding
jobs that any mom, in any part of the country, can use to find
and earn the extra money she needs to help supplement the
financial needs of her family.

General Freelancing Websites:

  * Elance.com
  * Guru.com/pro
  * iFreelance.com
  * FreelanceJobs.org/projects/
  * Jobs.FreelanceSwitch.com
  * Mturk.com (from Amazon.com)
  * LimeExchange.com
  * FlexJobs.com
  * FreelanceWritingGigs.com
  * GoFreelance.com
  * TheFreelanceNation.com
  * HireMyMom.com
  * GetaFreelancer.com

Sell Your Photography:

  * Fotolia.com
  * iStockPhoto.com
  * ShutterPoint.com
  * BigStockPhoto.com
  * StockedPhotos.com
  * Inmagine.com
  * StockXpert.com
  * CreStock.com

At the end of this road, there are many places to find jobs that
can be worked from home. Many of these jobs are ideal for mom,
and possibly even for dad.

If you are looking for extra money or a job you can work from
home, print out this article now, so that you will have it
available when you need it. If you have friends or relatives
looking for work from home opportunities, print this article out
and give it to them.

With this information in hand, you should have no problem finding
the real work-at-home jobs that many people seek to find. At this
juncture, one more quote from Elmer Fudd seems the perfect
conclusion to this article:

Elmer Fudd: I finally got even with that screwy wabbit...

Keep your chin up and your mind clear, so that screwy wabbit will
not clean your wallet, when you are in need of every penny you
have available.






---------------------------------------------------------------------
Glen O'Reilly lives with his wife and children in Detroit,
Michigan. Recently, his wife was laid off from the job she had held
for ten years. This opened a new chapter in their lives. His wife
recently found a job using http://www.jobsandpaychecks.com/
Thrilled about his wife's success, Glen signed on with the
website to help get the word out about this excellent online
jobs resource. He also occasionally writes for
http://jobsearchmagazine.com/


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A Free-Reprint Article Written by: Scott Bywater

Article Title:
What's Most Important

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Article Description:
A guy I know was telling me about how you can give EXACTLY
the same stock trading system to one person and they'll go
and turn it into a fortune, achieve their dream lifestyle
and all that sort of good stuff. Another will do nothing
with it and claim it doesn't work. It doesn't make any
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Copyright:      2009
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What's Most Important
Copyright (c) 2009 Scott Bywater
Copywriting That SELLS
http://www.copywritingthatsells.com.au/



The other day I was speaking to a guy who runs a company which
teaches people to trade the stock market. And we were talking
about psychology and how it's the most important element to your
success.

He was telling me about how you can give EXACTLY the same trading
system to one person and they'll go and turn it into a fortune,
achieve their dream lifestyle and all that sort of good stuff.

Another will do nothing with it and claim it doesn't work.

It doesn't make any sense, does it?

But I know how true it is.

Because the reality is the same thing happens with advertising
and marketing.

I can write an ad for one person. And they won't even place it.

Another person will use that same ad to make millions of dollars,
like David Warne from A Crown Roast did with an advertisement I
wrote for him.

I remember creating an ad for a real estate agent years ago.

The ad worked. The phones rang. People were interested.

But he claimed they were all dud leads.

I know for a fact they weren't.

They just weren't followed up properly.

He didn't send them newsletters. He didn't invite them to
seminars. He didn't take the time to forge a relationship. In
essence, he threw away a six figure system simply because he
wouldn't put the work into follow the system. (and I know this
to be true because I do it myself and have seen plenty of others
succeed with this same system over the years).

I've seen this happen over and over again throughout the years.

The number one element to success is psychology.

You've got to believe a strategy can succeed. And you've got to
be willing to follow the system.

It's true in the stock market. It's true in marketing. It's
true in advertising. It's true in sport. And it's true in
virtually every area of life.

So before you get your hands on any information product - yes,
even my http://www.morecustomersmadeeasy.com/ program - or begin
any marketing or advertising strategy, make sure you...

a. Believe you can succeed.

and

b. Commit to following the system.

Otherwise you'll just be wasting your time and money.

I'll leave you with this quote from writer and economist, Stuart
Chase

"For those who believe, no proof is necessary. For those who
don't believe, no proof is possible"

and one more from the inventor of the electric starter, Charles
Kettering:

"Believe and act as if it were impossible to fail"




---------------------------------------------------------------------
Scott Bywater is a direct response copywriter and the author
of "Cash Flow Advertising" and "More Customers Made Easy".
Although Scott is accepting very few clients, he generously
shares his experience on copywriting at his web site at
http://www.copywritingthatsells.com.au/


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A Free-Reprint Article Written by: Brendon Turner

Article Title:
Government Grants for Home Repair Really Do Exist

See TERMS OF REPRINT to the end of the article.

Article Description:
How many times have you looked around your home, frustrated
with the state it's in, but knowing you just don't have
the cash to fix it up? It's a common problem, particularly
these days when there are so many people out of work. Homes
need constant upkeep and if you experience a severe storm or
other event that leaves your house in shambles, it can get
very costly very quickly. Government grants for home repair
are often rumored to be a myth, but they actually do exist.


Additional Article Information:
===============================

454 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2009-11-03 09:00:00

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Copyright:      2009
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Government Grants for Home Repair Really Do Exist
Copyright (c) 2009 Brendon Turner
Government Grant Source
http://www.governmentgrantsource.net/



How many times have you looked around your home, frustrated with
the state it's in, but knowing you just don't have the cash to
fix it up? It's a common problem, particularly these days when
there are so many people out of work. Homes need constant upkeep
and if you experience a severe storm or other event that leaves
your house in shambles, it can get very costly very quickly.
Government grants for home repair are often rumored to be a myth,
but they actually do exist.

Government grants for individuals are not that abundant, so it
can be fairly difficult to find them. There are many lists out
there with government grants, but many of these are not complete
and may not give you the information that you seek. Take some
time to find the right grant list that is comprehensive and you
will discover a number of financial opportunities that you never
knew existed. If that means you have to pay a fee to get the
list, then consider it an investment. After all, the amount that
you will receive from using that list is considerably more!

The problem with this type of funding is that most people just
don't believe the government would give away money to anyone.
And the truth is, they don't. You have to apply and only if you
pass the application process will you be awarded the money.
That's why it is so very important to do a good job on your
government grant proposal.

Your application is going to be what the decision makers use to
decide if you deserve grant money or not. The process is the
same, whether you are applying for grants to pay debts, renovate
your home or simply start up a business. You'll need to give
very good reasons for needing the money, as well as telling the
government just what you intend to do with the grant if you are
chosen. How you spend the money will be greatly dictated by what
you say in your proposal, so keep this in mind when writing it.

You'll also need to provide timelines and a proposed budget. If
you are like most homeowners, you probably already have the
pricing for everything worked out so you can provide this
information fairly easily. There are many other areas of the
proposal that need to be covered, though. In order to make a good
decision, the powers that be need specifics and details on
everything you plan to do and this takes time to write up.

With the right information, a good list of government grants for
home repair and some patience, you can apply for and get funding
to repair or renovate your home.




---------------------------------------------------------------------
Need help with applying for government grants for home repair?
(http://www.governmentgrantsource.net/testimonials.php)
Government Grants Source not only offers a full list of
government grants and other sources of funding, but also
includes audio and video tutorials on how to apply for those
grants. Written by Brendon Turner for
http://www.governmentgrantsource.net/


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   Clean links should point to the Author's links without
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   the paragraph breaks fall, but you cannot eliminate all
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A Free-Reprint Article Written by: Scott Bywater

Article Title:
The Missing Element

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Article Description:
I was having dinner with my extended family last night and
they were talking about why some businesses in their
franchise are more successful than others. And you know what
it all really boils down to: the successful businesses know
how to sell. But there's actually three elements to a
successful business.


Additional Article Information:
===============================

347 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2009-11-02 10:00:00

Written By:     Scott Bywater
Copyright:      2009
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The Missing Element
Copyright (c) 2009 Scott Bywater
Copywriting That SELLS
http://www.copywritingthatsells.com.au/



to touch on a really important point most people (including
myself, until recently) don't get.

You see, I've always thought the most important aspect of
business was marketing.

And I still believe that.

For instance, I was having dinner with my extended family last
night and they were talking about why some businesses in their
franchise are more successful than others.

And you know what it all really boils down to: the successful
businesses know how to sell.

But there's actually three elements to a successful business.

1. Understanding marketing such as what you'll learn at
http://www.morecustomersmadeeasy.com/ and
http://www.copywritingthatsells.com.au/cashflow

2. Thinking: coming up with new ideas. Focusing your business on
the 20% of things that really matter. Planning and scheduling.

But the element most people miss is...

THE PUSH

So what exactly is The Push?

It's the ability to make things happen. It's not leaving to
yesterday what needs to be done today. It's setting deadlines
and sticking to them. ... because if you don't have some element
or person in your business who's constantly pushing, things
simply don't happen all that quickly.

In business, I believe "going with the flow" is a recipe for
disaster because you've got no control where the flow is going
to take you.

Makes sense, right?

For instance, I've been talking about creating more products for
over 12 months.

I know that there is plenty more that I can give. But I've been
so busy writing copy for my clients that I haven't made time.

But now it's time to bring the "pusher" into play and create
the time no matter what.

And that's one of the things I've noticed with the most
successful business people I have met.

The fact they are great marketers and thinkers is a given.

But the one thing that seperates the most successful from the
also rans is their ability to push for things to get done.

So don't just get your hands on
http://www.morecustomersmadeeasy.com/ and master the art of
getting new customers.

Learn how to "push" as well so you can make it happen.




---------------------------------------------------------------------
Scott Bywater is an income boosting, results focused direct
response copywriter and the author of Cashflow Advertising and
More Customers Made Easy. His popular ebook "7 ways to get more
customers" has been downloaded by over 8,247 business owners over
the past five years. You can get your hands on it by heading on
over to http://www.copywritingthatsells.com.au/


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The content of this article is solely the property
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http://www.copywritingthatsells.com.au/



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The following articles by Chris & Brande Bradford are available
for your use, subject to the publication guidelines contained in
each document.


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Title:           24/7 Prospecting with Voice Mail
Word Count:      822
Author:          Chris Bradford
Topic:           Network Marketing
Description:     Explains the benefits of marketing with voice
                  mail.
Formatted Text:
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Title:           At the Sound of the Tone
Word Count:      846
Author:          Chris Bradford
Topic:           Network Marketing
Description:     An article discussing the importance and
                  techniques of leaving answering machine
                   messages.
Formatted Text:
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Title:           But Will it get Me Laid?
Word Count:      355
Author:          Chris Bradford
Topic:           Network Marketing
Description:     An off the wall look at the motivation of some
                  distributors joining network marketing
                   organizations.
Formatted Text:
http://www.brandebradford.com/articles/groupa/00011.txt

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Title:           Conversation with a Typical NetworkMarketer
Word Count:      1,307
Author:          Chris Bradford
Topic:           Network Marketing
Description:     A comical look at how some network marketers
                  make excuses for their failures.
Formatted Text:
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Title:           Do I Have to Approach Friends and Family
Word Count:      712
Author:          Chris Bradford
Topic:           Network Marketing
Description:     A motivational article discussing why a network
                  marketer should approach friends and family with
                  their opportunity.
Formatted Text:
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Title:           Do You Want Idiots Working For You?
Word Count:      615
Author:          Chris Bradford
Topic:           Network Marketing
Description:     Discussion of why we should use less hype in
                  our marketing.
Formatted Text:
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Title:           Dog Jumping Fleas
Word Count:      906
Author:          Chris Bradford
Topic:           Network Marketing
Description:     A rant about network marketers who jump from
                  company to company.
Formatted Text:
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Title:           Drop Cards and How to Use Them
Word Count:      266
Author:          Chris Bradford
Topic:           General Business
Description:     An article explaining what drop cards are and
                  giving ideas on how to use them.
Formatted Text:
http://www.brandebradford.com/articles/groupa/00007.txt

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Title:           Effective Face-to-Face Marketing Tips
Word Count:      1,135
Author:          Chris Bradford
Topic:           Network Marketing
Description:     Tips on conducting a face-to-face presentation.
Formatted Text:
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Title:           Focus is the Key
Word Count:      661
Author:          Chris Bradford
Topic:           Network Marketing
Description:     A motivational article discussing how to
                  increase recruiting production.
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Title:           From First Sign-Up to Director in Nine Days
Word Count:      2,254
Author:          Brande Bradford
Topic:           Network Marketing
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                  quikly build a network marketing organization.
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Title:           Get Stupid
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Topic:           Network Marketing
Description:     Explains that it is not the opportunity that
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                  distributor.
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Topic:           Network Marketing
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                  making presentations
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Title:           How to Get Around the No-Call List
Word Count:      297
Author:          Chris Bradford
Topic:           Home Business
Description:     Discussess a simple technique to get around the
                  No-Call List.
Formatted Text:
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Title:           Is Your First Impression HELLO?
Word Count:      615
Author:          Chris Bradford
Topic:           Network Marketing
Description:     Discussess telephone answering techniques and
                  answering machine messages.
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Title:           Is Your Spouse A Serial Murderer
Word Count:      552
Author:          Chris Bradford
Topic:           Home Based Business
Description:     A discussion of how spouses fail to support the
                  of home business owners.
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Title:           Local Prospecting for Network Marketers
Word Count:      459
Author:          Chris Bradford
Topic:           Network Marketing
Description:     Tips on finding new prospects when you exhaust
                  your local prospects.
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Title:           Long Haired Freaky People Need Not Apply
Word Count:      649
Author:          Chris Bradford
Topic:           Network Marketing
Description:     Discussion about pre-qualifying prospects.
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Title:           Make Butt Glue Work For You
Word Count:      437
Author:          Chris Bradford
Topic:           Network Marketing
Description:     Promotes a way to work with distributors who are
                  not productive.
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Title:           Monitoring and Tracking
Word Count:      811
Author:          Chris Bradford
Topic:           Network Marketing
Description:     Discussess the importance of tracking marketing
                  efforts and monitoring the results.
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Title:           No Clickee - No Payee
Word Count:      736
Author:          Chris Bradford
Topic:           On-Line Marketing
Description:     Discussess Pay-Per-Click search engine
                  techniques.
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Title:           Reach Out and Beat Someone to Death
Word Count:      395
Author:          Chris Bradford
Topic:           Network Marketing
Description:     Discusses the importance of following up with
                  prospects by telephone.
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Title:           Straight Talk
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Author:          Chris Bradford
Topic:           Network Marketing
Description:     A very straight forward discussion about
                  building network marketing organization.
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Title:           Talk Is Not Always Cheap
Word Count:      411
Author:          Chris Bradford
Topic:           Home Based Business
Description:     Article explains that sometimes the best thing
                  to do is shut up.
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Title:           The Choice is Yours
Word Count:      291
Author:          Chris Bradford
Topic:           Network Marketing
Description:     Motivational article explaining that you are
                  responsible for the outcome of your life.
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Title:           The Ultimate Sales Organization
Word Count:      566
Author:          Chris Bradford
Topic:           General Business
Description:     A discussion of why businesses should emulate a
                  church
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Title:           What Color are Your Marbles
Word Count:      618
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Topic:           Network Marketing
Description:     Discussion of the "numbers game" of network
                  marketing.
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Title:           When Silver Birds Die
Word Count:      633
Author:          Chris Bradford
Topic:           Network Marketing
Description:     Discusses the importance of building a secondary
                  income.
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Title:           Writing a Great Subject Line
Word Count:      510
Author:          Chris Bradford
Topic:           On-Line Marketing
Description:     Tips on writing a great subject line.
Formatted Text:
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A Free-Reprint Article Written by: Scott Bywater

Article Title:
Sell Yourself Like A Papaya Tree

See TERMS OF REPRINT to the end of the article.

Article Description:
Why on earth would I take a photo of a papaya fruit? It's
really quite simple. The papaya fruit got me thinking about
a few things about how we market ourselves online.


Additional Article Information:
===============================

369 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2009-10-30 10:00:00

Written By:     Scott Bywater
Copyright:      2009
Contact Email:  mailto:sbywater@...


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Sell Yourself Like A Papaya Tree
Copyright (c) 2009 Scott Bywater
Copywriting That SELLS
http://www.copywritingthatsells.com.au/



Before we go any further, I want you to take a look at the image
below...

http://img24.yfrog.com/i/c1sv.jpg/

What you can see is a photo of the papaya fruit which I enjoyed
last weekend.

But why on earth would I take a photo of a papaya fruit?

It's really quite simple. The papaya fruit got me thinking about
a few things.

You see, in the middle of that luscious piece of fruit there are
literally dozens of little seeds.

But they all started from one tiny little seed. In fact, the
whole papaya tree which contains hundreds of papaya fruit which
contain hundreds of seeds, all started from one tiny little seed.

It's really quite mind blowing, isn't it.

One seed creates a tree. One tree creates hundreds of papaya's.
And those papaya's go on to create hundreds of trees.

But let's consider something else.

Probably 99% of those seeds fail to germinate... get washed away
by the rain... die before they live their full potential.

And isn't the marketing world the same?

You have to send hundreds of letters in many cases to get a
response.

You have to talk to a number of people to generate a sale.

Hundreds of people need to click on your google adwords to get a
handful of people to your site... and many people need to see
your site before a sale or quote is generated.

But here's something to keep in mind.

You cannot force a seed to germinate.

It either does or it doesn't.

And you cannot force someone to purchase your product or service.

They either will or they won't.

You can nurture a seed. You can give it the environment it needs
to grow, the same way as you nurture a client.

But you cannot force.

However you can decide to place more seeds.

And when you join http://www.morecustomersmadeeasy.com I'll show
you over a dozen ways to plant thousands of seeds including fax
marketing, newspaper advertising, social media, article
marketing, the "frame" mailer to get big clients, public
relations, affiliate programs, joint ventures and much, much
more.

Remember, the more seeds you plant and the better you are at
planting them, the more abundant your harvest will be...




---------------------------------------------------------------------
Scott Bywater is a successful direct response copywriter and
heads up Copywriting That Sells, a direct response advertising
firm. Want to learn how to get more customers - then get your
hands on his popular 17 page ebook "7 ways To Increase Your
Turnover... No Matter What The State Of The Economy." It's been
downloaded by over 8,247 business owners over the past five
years and you can get your hands on it now at
http://www.copywritingthatsells.com.au/


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* If you publish this article in a website/forum/blog,
   You Must Set All URL's or Mailto Addresses in the body
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ABOUT THIS ARTICLE SUBMISSION

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A Free-Reprint Article Written by: Paul Marshall

Article Title:
  3 Key Points in Online Marketing to Avoid Tanking Your Results

See TERMS OF REPRINT to the end of the article.

Article Description:
Internet marketers performing website optimization through
an online marketing consultant or d-i-y often miss these KEY
points. Affordable search engine optimization is about
increasing your free traffic. But missing these optimization
areas defeats the purpose of SEO in the first place.


Additional Article Information:
===============================

967 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2009-10-29 14:00:00

Written By:     Paul Marshall
Copyright:      2009
Contact Email:  mailto:paul.marshall@...


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  3 Key Points in Online Marketing to Avoid Tanking Your Results
Copyright (c) 2009 Paul Marshall
Strategic Web Marketing Net
http://strategicwebmarketing.net/



With all the changes in Google AdWords and the increased
competition these days, organic SEO looks more and more
attractive to most of us.

The key is for your website optimization to out-perform your
competition, without over spending with an online marketing
consultant (or without taking up too much of your time if you're
going the do-it-yourself route).

Remember, affordable Search Engine Optimization is about
increasing quality traffic, then * converting * that traffic to a
sale or a sales lead.

If you miss these points I describe below, your SEO goals of
increased conversions will tank, even if you have a Number 1
Google Ranking.

I often notice these missed areas when I'm Coaching a business
owner about their Web site and their need to increase sales and
sales leads.

So, here are 3 points for you to review that I hope will help
your SEO goals of increased conversions.

What's Above the Fold Counts Most, so Consider Monitor
Resolutions

Living in the world of TV remote controls and browser back
buttons, we have to capture our website visitors' attention
ASAP. Our visitors aren't going to give us much time before
making a decision to stay or to leave our website.

As much as this subject is discussed these days, it's amazing
the number of sites I review that have critical information
missing from "above the fold", in that area visible before your
visitors scroll down.

This is the area to briefly summarize what people can do on your
site and make your best case for your guests staying on your
website and not clicking away. This may also be the area to place
your contact information.

Keep in mind that what's above the fold on your monitor will
likely be different from what's above the fold on the monitor
for someone visiting your website. Browser resolution is set
differently for various computers.

For instance, on my website, I know the top resolution of my
visitors is 1280 by 1024 (53%) and the second most popular
resolution is 1024 by 768 (37%). I get this information from my
site's analytics script, although not all analytics programs
provide this critical information.

Since I make sure my site looks great for these 90% of my
visitors and make sure I communicate reasons to stay on my site
above the fold (my value proposition), I draw more people into my
site, encouraging them to scroll down.

Remember to cross test your site with recent versions of the most
popular Web browsers: Firefox, Internet Explorer, Safari and
maybe even Google's new Chrome.

These steps raise my conversion rate and they will raise yours,
too. And increasing traffic and conversions is the whole point of
affordable search engine optimization, whether using an online
marketing consultant or d-i-y, right?

So, don't miss this important step.

Carefully Select Your Type Size and Font and Remember that White
Space is Your Friend

I'm astounded by the improper text choices made by so many
website owners today. Is there really any good reason to make
people squint at your website, struggling to get the information
they need?

Consider reviewing The Easy to Read Standard at Information
Architects (you can Google it). I would encourage you to review
the size of your text, the white space between your letters and
words and between your paragraphs and headings.

Designers often believe whitespace is your enemy; if you want
people to understand your message and stay on your website,
whitespace is in fact your friend. :-)

Also consider that fonts with serifs are easier to read than
fonts without serifs.

If you want to successfully convey your message to as many of
your site visitors as possible, then make it as easy for them as
you can. When we're talking about increasing conversions, it's
all about the numbers and appealing to the largest number of
people possible.

Use Opt-in Email or Blog Postings to Maximize Your Sales

All website owners would like for people to buy from their
website the first time they visit. But is that realistic?

Consider these statics from the National Sales Executive
Association:

  * 2% of sales are made on the 1st contact; * 3% of sales are
made on the 2nd contact; * 5% of sales are made on the 3rd
contact; * 10% of sales are made on the 4th contact (and) * 80%
of sales are made on the 5th - 12th contact.

For most businesses, if you don't offer an opt-in contact, like
a regular email newsletter or blog postings, you're missing out
on most of your potential sales!

When setting up an opt-in Internet marketing campaign, you should
offer incentives to subscribe. To entice people to opt-in, you
can offer:

  * special pricing for email list members * a first look at new
products * ability for customer to select subjects and emails
they receive (controlling the frequency of contact by choosing
which of your lists to be on) * promise not to share email or
other personal info with other companies

Using opt-in contact allows you to significantly increase
conversions by introducing yourself over time to your potential
customers, in a soft-sell manner.

Website optimization is important; the goal is increased Internet
traffic, sales and sales leads. But whether you've hired an
online marketing consultant or you're doing the process
yourself, Affordable search engine optimization by itself
doesn't accomplish those last points of increased sales and
sales leads.

You've got to remember to design your website to alleviate
visitors natural apprehensions and make buying from you as easy
as possible.

Properly mapping out the above the fold area of your Web pages,
using appropriate size text, using adequate whitespace and
offering an opt-in process to nurture your buyers will all help
you accomplish the real goals you have with SEO and website
optimization: increased sales and more sales leads.




---------------------------------------------------------------------
Marketing online since 2004, Paul Marshall can help you market
on a budget. You can learn about his affordable Internet
Marketing Coaching and Consulting Services on his home page:
http://strategicwebmarketing.net/ He also offers Affordable SEO
services (and d-i-y Coaching), which you can learn about here:
http://strategicwebmarketing.net/seo.html You can learn more
about Paul on his LinkedIn profile:
http://www.linkedin.com/in/paulmarshallwebmarketing and at
Strategic Web Marketing.net.


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   You Must Set All URL's or Mailto Addresses in the body
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   Clean links should point to the Author's links without
   redirects having been inserted into the copy.

* You are not allowed to Change or Delete any Words or
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   the paragraph breaks fall, but you cannot eliminate all
   paragraph breaks as some have chosen to do.

* Email Distribution of this article Must be done through
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   for Print Permission at:
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The content of this article is solely the property
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http://strategicwebmarketing.net/



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A Free-Reprint Article Written by: Bob Fischer

Article Title:
Green Ways to Decorate and Design Your Kitchen

See TERMS OF REPRINT to the end of the article.

Article Description:
There are hundreds of ways to decorate your kitchen, but you
can do so in ways that do not negatively effect the
environment. Read on.


Additional Article Information:
===============================

536 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2009-10-29 12:00:00

Written By:     Bob Fischer
Copyright:      2009
Contact Email:  mailto:info@...



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Green Ways to Decorate and Design Your Kitchen
Copyright (c) 2009 Bob Fischer
Kitchen Designs Remodeling
http://www.kitchendesignsremodeling.com/



After decades of neglect, the environment is starting to receive
the attention it deserves, and with good reason. As a result,
some homeowners are choosing to implement green designs into
their kitchens, especially since the kitchen can use a lot of
energy through appliances that constantly run and water that
regularly drips.

Here are several tips for each category in your kitchen so that
you can choose a green decorating scheme based on your needs and
budget.

Green Appliances and Water Saving Technology

Energy Star appliances are getting a lot of attention, and with
today's range of options and price ranges, upgrading your older
appliances for more energy efficient options is viable. Energy
Star appliances use anywhere from 10 to 50 percent less energy.

Don't overlook your kitchen faucet as a potential source of
water-conservation. Especially if your budget doesn't include
new appliances, consider choosing a kitchen faucet with an
aerator. You'll have the same water pressure with less volume. A
recirculation pump will keep your hot water in your tap, meaning
no running the water for up to a minute waiting for hot water.

Big-Ticket Items Going Green

Cabinets and countertops are seminal components that affect the
look of your kitchen. If you are considering the possibility of
refacing your current cabinets, one popular option is choosing a
hardwood that wasn't finished with urea-formaldehyde, which
emits harmful gasses. You can also choose green materials such as
wheatboard that is finished with nontoxic products.

Recycled quartz countertops are the most popular green option,
and are engineered by DuPont, CaesarStone, Silestone, Zodiaq and
IceStone. These recycled quartz countertops are antimicrobial,
mold and heat resistant. They offer a wide range of color options
with good color depth and a hint of sparkle that will complement
any kitchen.

Green Underfoot

If you are considering updating your kitchen flooring, before you
go the laminate flooring route, do some research into green
options such as cork flooring, linoleum and bamboo or reclaimed
hardwood. Bamboo is popular because it's easily renewable and
has been improved to be more durable as well as to stand up
better to moisture. Cork is environmentally friendly and you'll
have a many options for color, just make sure you like the
texture and look before committing.

Because linoleum is made from linseed oil, rosin and wood flour,
it's durable and environmentally friendly to produce. If you are
set on tile, consider purchasing recycled tile that was well
preserved, perhaps a terra cotta for a warm, rustic look.

Don't Throw That Away!

Whether you are updating your entire kitchen or just several
items, don't overlook how you dispose of the items you're
replacing. After all, throwing your current appliances into the
landfill won't justify buying Energy Star appliances. Instead,
either sell or donate your used appliances (if in working
condition). This way, someone else will reuse them and this will
prevent them from clogging a landfill. The same goes for
replacing cabinets and even countertops. If you're taking down
your cabinets, take pictures first and try and sell the lot or
donate to your local home improvement charity that will reuse
your materials, such as Habitat for Humanity. This way, you'll
have done your part for the environment.




---------------------------------------------------------------------
Bob Fischer is a contributor for Kitchen Designs Remodeling
and he covers topics such as kitchen design ideas and also
various other components of kitchen design. Learn more at:
http://www.kitchendesignsremodeling.com/


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A Free-Reprint Article Written by: Steven J. Hartley

Article Title:
Love Life Passion Restored - Discover A Simple Secret On How To Save Your
Relationship

See TERMS OF REPRINT to the end of the article.

Article Description:
You will want to read this article is you want your love
life to be the way it once was - again. You may not even be
sure exactly how to implement a "how to save relationship"
plan. But this article will guide you through the beginning
of the process.


Additional Article Information:
===============================

683 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2009-10-29 11:45:00

Written By:     Steven J. Hartley
Copyright:      2009
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Love Life Passion Restored - Discover A Simple Secret On How To Save Your
Relationship
Copyright (c) 2009 Steven J. Hartley
Win Your Love Back
http://www.winyourloveback.org/



You see a young couple holding hands and looking at each other as
if they are the only two people in the world. It is obvious they
are very much in love. You feel a twinge of sadness as you recall
how you and your partner were also once so much in love. You so
longingly want your love life to be that way once again. You are
not sure exactly how to implement a "how to save relationship"
plan.

Yours is not the only relationship that lost its newness and
passion and became uneventful and ordinary. Relationships take
work and care. You have already taken the first step in the right
direction by realizing something is missing. All you really need
next is a plan that will work to restore the excitement and
desire between you and your partner.

There are right and wrong ways to go about restoring the juice
back into your partnership. Fighting, blaming, arguing, and
yelling are wrong ways. You want to come closer together, not
drift farther apart. Whether you think you are to blame or not,
just go ahead and mentally forgive him for whatever it is he did,
and get past that part. You want him back. You want to be like
the young couple in love, staring into each other's eyes, the
only two people in the world. So, how do you accomplish this
seemingly difficult task?

Most often, each partner thinks everything is the other
partner's fault. He thinks you should change, and you think he
should change. You think he spends too much time with his
friends. He thinks you work too much. Face it, nobody is perfect,
and each of you has faults. Neither of you will ever BE perfect.
So put those concerns aside, and move to the solution. Don't
focus on those problems. Those are small potatoes. You want to
draw him in closer, not send him running over to his buddy's
house for the poker game after you get through with this big
fight you are thinking of starting.

While love potions and elixirs would be a truly simple and quick
way to make him swoon and sway back into your arms, they are the
means used in stories and bewitching fables and not readily
available on the pharmacy shelf.

Besides, you don't need potions and brews to win back your true
love's undivided attention. You already have everything you
need, right there within your heart and your head. You can easily
have your man spellbound and dreamy eyed just by loving and
believing in yourself. It is not near as complicated as you
think.

Your man definitely does want you to love him, not scream and
yell at him, constantly reminding him of everything he does
wrong. Stop doing that. Instead, focus on yourself. Think of how
you can become more loving, more tender, more understanding, and
more of the friend and lover you and he both want you to be. The
age old saying is that you can draw a lot more flies with honey
than with vinegar. The same holds true here. Draw him in; don't
push him away.

A common misconception is you can trap a man by making him feel
sorry for you. If a kind man helps you change your tire in the
rain late at night, he is most likely being a gentlemen and a
good Samaritan. Typically in long term, loving, passionate,
lasting relationships, men idolize and adore women who are
capable, gentle, charming, smart, inspired, and self confident.
Those qualities exude a beauty that cannot be imitated because
they come from within.

As you envision yourself as the beautiful, capable woman you have
within you, envision also you and your partner, holding hands,
gazing lovingly into each other's eyes, feeling like you are the
only two people in the world. You should now be perfectly sure of
your "how to save relationship plan." You are going to nurture
those amazing skills and talents you already possess. Your man is
going to be consumed by your inner beauty and charm.




---------------------------------------------------------------------
Steven J. Hartley knows how to win his love back. For
more detailed information on How To Save a Relationship
(http://www.winyourloveback.org/how-to-save-a-relationship/)
be sure to visit http://www.winyourloveback.org/


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A Free-Reprint Article Written by: Willie Crawford

Article Title:
How To Get Paid For Social Networking

See TERMS OF REPRINT to the end of the article.

Article Description:
People who run online businesses from home-based offices, as
I do, sometimes want to just reach out to others who
understand their world. So they drop by social networking
sites "just to visit."


Additional Article Information:
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685 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2009-10-29 11:30:00

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Copyright:      2009
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How To Get Paid For Social Networking
Copyright (c) 2009 Willie Crawford
Willie Crawford Incorporated
http://WillieCrawford.com/ezine.html



It's no secret that the fastest growing web properties are the
social networking sites. Sites like Twitter, FaceBook, and Sokule
are all the rave.

Part of the reason that these sites are so popular is that the
Internet can be such a lonely place. People who run online
businesses from home-based offices, as I do, sometimes want to
just reach out to others who understand their world. So they drop
by social networking sites "just to visit."

Marketers like me look at these sites with millions of users and
wonder if they can't be used for something more than just
socializing. We wonder if they can't have a business application
as well.

Social networking purist will scream "NO." They will insist
that you definitely should not sell on these sites. Others teach
that you use these sites to build your brand, but lure people off
these sites to your marketing site and into your sales funnel.

To those who wonder, "Can't I market while still being
social?" my answer is "yes." The key is to do it in ways that
feel natural (inoffensive) and in places where it's expected.

Let me give you two quick examples:

1) Many people on sites like Twitter and Facebook are constantly
pointing out online videos to their friends. They notice videos
on video-sharing sites such as YouTube that are inspirational,
touching, or thought provoking, and they want to share them with
their friends. They see music videos of their favorite songs, or
maybe really sexy videos, and it's natural to share these with
online friends that they know have similar interests.

What most people don't know is that there are many ways that
they can get paid just by pointing out videos to their friends. I
personally do this using the system at:
http://GetPaidToShareVideos.com This system pay Google AdSense
revenue, plus pays you in other ways just for doing something
that you already do.

2) Jane Mark and Phil Basten noticed how popular Twitter was
becoming, but also that Twitter wasn't designed for marketing.
So they created a site very similar to Twitter, only it's set up
to encourage you to market.

Key differences include that it allows members to add up to five
links to their favorite sites, it allows members to add their
Clickbank ID and display ads for Clickbank product on which they
passively earn commission, and it allows members to earn a
commission when free members upgrade to membership levels that
make more tools available.

This site is called Sokule (pronounced "so cool"), and it is
also set up to make it easier to gather a lot of followers. I
have often told my students that they should not think of their
Twitter following as a list - because they are not "a list."
However, on Sokule, you can think of them as a list. Sokule is
actually configured so that some levels of membership actually
allow you to send a direct message to ALL of your followers.

You are only allowed to send a direct message to all of your
followers once every three days, but that does make building a
following much like building a mailing list on the platform. When
you set up your Sokule account, you enter three areas of
interest. Those following you can find you by searching the
database for others interested in the same topics that they are
interested in.

Presumably, those following you are interested in the same topics
and would therefore welcome direct messages from you
periodically. If not, they can always stop following you, just as
they can on Twitter.

You can see how I've set up my Sokule profile page at:
http://Sokule.com/postit/williec

These are just two quick example of how you can get paid for
doing thing that you are already doing on the social networking
sites. As you can see though, the key is knowing which sites to
use.

It is possible to earn more than many "Internet marketers" earn
selling affiliate products, just by "being social."

Check out the two sites above today, and I'll share other with
you in future articles.




---------------------------------------------------------------------
Willie Crawford is one of the world's leading Internet
marketing authorities, and an in-demand joint venture
broker. Most of his mentoring is done in a group
setting on the member-only discussion forum at:
http://TheInternetMarkeingInnerCircle.com  Join that
discussion to experience phenomenal business growth.


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A Free-Reprint Article Written by: Scott Bywater

Article Title:
Curing Versus Healing

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Article Description:
I picked up an article about healing and curing. The problem
with most businesses that I see is that they only do
something when they need a cure (just like me with the
chiropractor).


Additional Article Information:
===============================

324 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2009-10-29 11:15:00

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Copyright:      2009
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Curing Versus Healing
Copyright (c) 2009 Scott Bywater
Copywriting That SELLS
http://www.copywritingthatsells.com.au/



On Thursday night, I had some really bad back pain. So on Friday
I went to my chiropractor.

No big deal she said... cracked me a few times... and sent me on
my way with the thoughts...

"Just come more often to get your maintenance."

Now while I was there I picked up an article about healing and
curing.

And here are their definitions as laid out by Natural Wisdom
Australia

"Curing" involves removing symptoms, treating a part of the
body, or controlling a process.

"Healing" involves helping people to become more whole and
function at a higher level.

The problem with most businesses that I see is that they only do
something when they need a cure (just like me with the
chiropractor).

For instance, when they are short on customers they decide they
need to advertise.

Or when they have a slow month they call in a consultant.

Or whatever.

It's all emergency based marketing.

But why not decide today to heal your business so that the
emergencies don't pop up all of the time?

Why not make your business more whole so you can function at a
higher level?

Why not set up some systems today which will ensure you'll NEVER
have to worry about where your next lead is coming from.

It could be a flyer.

It could be a lead generation web site.

It could be an advertisement.

It could be a telemarketing system to follow up existing
customers.

It could be a strategy to get bigger customers.

It could be a social networking strategy.

But do it now. Because just like I had to suffer through pain
because I didn't focus on healing my back and staying on top of
things before I needed to... if you don't take action and
develop a lead generation strategy which virtually guarantees
your phone will be ringing all of the time... your business is
going to suffer some pain as well.




---------------------------------------------------------------------
For quick results, you'll want to get your hands on this leading
direct response copywriter's ebook "7 Ways To Get More Customers"
at http://www.copywritingthatsells.com.au/ Scott Bywater shows
you how to get all the customers you need in just 60 days. This
popular ebook has been downloaded by over 8,247 business owners
over the past five years. Packed with information, this ebook
will show you copywriting and marketing strategies which could
have you getting new clients within just a couple of days.


--- END ARTICLE ---

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   the paragraph breaks fall, but you cannot eliminate all
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* You Are Allowed to format the layout of the article for
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   this article applies to the "WHOLE" article.


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   We ask that you notify the author of publication of his
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http://www.copywritingthatsells.com.au/



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A Free-Reprint Article Written by: Enzo F. Cesario

Article Title:
Social Media Marketing - Don’t Make These 3 Mistakes

See TERMS OF REPRINT to the end of the article.

Article Description:
The Cluetrain Manifesto asserts that "Markets are
Conversations." The Manifesto is a document published in
1999 and 10 years later is still considered to be an
outstanding treatise on the Internet phenomenon - in regards
to the impact and opportunities of Internet and web
technology on the modern businessman. Nowhere has this
assertion been borne out more than in the complex,
fascinating world of Social Media Marketing (SMM).


Additional Article Information:
===============================

974 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2009-10-29 11:00:00

Written By:     Enzo F. Cesario
Copyright:      2009
Contact Email:  mailto:ennzo.f.cesario@...



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Social Media Marketing - Don’t Make These 3 Mistakes
Copyright (c) 2009 Enzo F. Cesario
BrandSplat
http://www.Brandsplat.com/



The Cluetrain Manifesto asserts that "Markets are
Conversations." The Manifesto is a document published in 1999
and 10 years later is still considered to be an outstanding
treatise on the Internet phenomenon - in regards to the impact
and opportunities of Internet and web technology on the modern
businessman. Nowhere has this assertion been borne out more than
in the complex, fascinating world of Social Media Marketing
(SMM).

What is Social Media Marketing?

Any definition of SMM requires an understanding of social media
networks. These are any community-oriented networks based on
user-generated content. For example, YouTube's primary focus is
the hosting of user-generated videos, not the promotion of the
parent company's products. Social media networks include
Twitter, Facebook, Reddit, and many others.

SMM therefore is the use of these networks to promote and market
products, services, or information to the promoter's intended
audience. This could be a traditional product seeking a market,
such as an author promoting a new novel. Or it could be something
much bigger; the US Presidential campaign of 2008 brought Twitter
into the spotlight as a way for the candidates to quickly
transmit a message to their audience, keeping them updated on
happenings on the trail. In the latter case, no tangible product
was being promoted per se, but it was a means of marketing the
candidates and their messages. Twitter exploded in popularity
following the election, and remains a current topic of
discussion.

The intelligent business strategy will seek to understand these
opportunities, and reach out to the social media markets
available, in order to directly reach their customers. SMM has as
many pitfalls as opportunities, however. Several politicians have
had their tweets made public, and have regretted it. Here are
some easy mistakes to make and how to avoid them.

Mistake #1 - Not Having A Blog

Everyone has a blog. While this may not be true in fact, it
certainly is true in perception. Free services such as Wordpress
and Blogspot allow anyone with a connection to have a voice in an
organized and attractive form. Twitter, Facebook, and other
networks are useful, but they aren't directly under a user's
control. A blog, however, is, and the savvy marketer will take
advantage of that. In a blog, a user can post their thoughts,
analysis, and arguments with very little restraint and go into
greater detail than most social networks permit. For example,
Twitter only allows posts of 140 characters, which is certainly
too small for a product description or a dissection of a major
political speech. However a short 'tweet' telling book fans
that their favorite author has been interviewed by a blog will
bring people flocking to the site where they will not only read
the interview, but probably the many other articles on the site
as well.

This of course means that good blogging is consistent blogging. A
blog can't be neglected and only updated when big things happen
- the modern attention span of Internet users is fairly short.
Bloggers need to consistently post good content in order to keep
drawing in their intended audience; not month by month but
sometimes even day by day.

Mistake #2 - Not Branding Yourself

The web is an information explosion and getting anyone to notice
a product or a company consistently is a challenge. The savvy web
marketer must take advantage of the chance to brand their name
with every networking opportunity. If a company has a blog and a
product website, they must be connected. The blog must promote
the site's main goal, and the site must refer visitors to their
excellent blog content. Posts to social networking sites should
refer to this 'brand' image, and keep the message consistent
across them all. The successful SMM campaign will treat each
element as a unified whole, and approach them systematically.
Every Twitter message, every Facebook post should remind users
who is posting the content, and where they can find more.

Mistake #3 - Not Being Nice

As mentioned above, "Markets are Conversations." The users on
the Internet are not robots. They will respond with a
pre-programmed action when a certain combination of criteria is
applied. They are people with ideas who think critically, and who
have become accustomed to having their say. While a marketer must
take every opportunity to promote their message, this does not
mean forcing it into every single conversation. Participants on
social networking sites will quickly identify the more ham-fisted
efforts of some marketers, and let their acquaintances know of
their displeasure. A bad reputation can spread quickly on the
Internet - a certain St. Louis police officer lost his job when a
video of the officer abusing his authority was posted to Google.

So the proper tactic is not to view these markets as simple
places to advertise, but places to converse. Simply popping onto
Facebook and posting a new product to every available group is a
quick way to get noticed, and disregarded as incompetent. On the
other hand, a user could join several groups with discussions
pertaining to the subject of their personal passions, and
cultivate friendships and a reputation as a quality commentator.
Then, when they refer folks to their blog, they are more likely
to be taken seriously. Simple courtesy and respect for the groups
can go a long way to securing a few more hits per post.

In essence, SMM requires thought, persistence, and critical
thinking just as any other marketing campaign. It is not a short
series of clever commercials that can be aired for several months
at a time, but a means of consistently communicating, day in and
day out, with a target audience. Good SMM must provide constant,
consistent content for its target markets and be prepared to
participate in a lot of give-and-take with an audience uniquely
suited to making their voices heard.






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Enzo F. Cesario is a Copywriter and co-founder of Brandsplat.
Brandcasting uses informative content and state-of-the-art
internet distribution and optimization to build links and
drive the right kind of traffic to your website. Go to
http://www.Brandsplat.com/ or visit our blog at:
http://www.brandsplatblog.com/


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