... Pragmatic Marketing's PMCP (Pragmatic Marketing Certified Practitioner) deals with doing product management and is focused on it. The PMCP test is ...
Everyone says the economy and high-tech sector are slowly emerging out of their slump. This may mean job interviews and chances are you've been asked during...
The PMTK (Product Manager's Toolkit) contains many templates and I have been asked to put them into context in an organized fashion. The result is the "PMTK...
Brian Lawley, from the 280 Group <http://www.280group.com> , will speaking at the upcoming AIPMM <http://www.aipmm.com> (Association of International Product...
"Business Development are services that improve the performance of the enterprise, its access to markets, and its ability to compete; by creating strategic...
Good luck with trying to define business development. The definitions are all over the place with huge skew to the sales sides. My own view (somewhat purist...
My latest article on product strategies, aptly named "Who's driving your company?", will be included in the next issue of Pragmatic Marketing's print journal. ...
Shimon, you seem to be referring to partnerships... After reading your comment it brings to mind all the company logos that are found at either the beginning...
Hi All, I am pleased to inform we will soon conduct our first group meeting in Israel, one of many to come. The meeting place will be at Sela University's...
Hi All, I am pleased to inform the first ILPM group meeting has been set for Tuesday, April 20, 2003, at 6:30pm. The location is Sela University's ( ...
Gabi, Is this group going to be affiliated with/sponsored by Practical Marketing? It is an opportunity for you all to explore the possibility of starting a ...
Hi Shimon, The ILPM group and its meetings are not sponsored by any commercial organization and are "vendor-free". I'll be happy to explore the possibility of...
Hi, Many have asked for professional articles and here is an interesting one that could serve as basis for discussion. The article written by the capable...
Hi Marcel, Yes, you are correct. Brian's whitepaper describes something that is similar to a gated process. Also, the process you outlined is essentially a...
Hi Paul, Your breakdown between product management and product marketing seems to be based on deliverables and that is ok, but prior to assigning deliverables ...
Per requests, the topic of the ILPM group meeting will be "Scope of product management versus product marketing". We can also compare the "Israeli Culture"...
Going against common convention, I contend that the title "Product Manager" is ploy used by an executive management to save money. Here is the explanation... A...
Daniel Shefer's latest article presents a guided tour through of some of the literary resources available that offer guidance for Product Managers in the day...
Reminder from the Calendar of ILPM http://groups.yahoo.com/group/ILPM/cal ILPM (Israeli Product Marketing Forum) Group Meeting Tuesday April 20, 2004 6:30 pm -...
ILPM@yahoogroups.com
Apr 19, 2004 3:26 pm
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Thanks to all those who came yesterday to the first forum meeting. It was very good and we addressed many issues. Discussion topics for the first meeting...
[DM]1. How should P/L accountability be built in and managed for Product Managers? I believe that P/L accountability does not belong with product managers. P/L...
Hi Dan, I would view any established practice with caution and diplomacy, especially if you have just moved in to a position of authority. Sometimes fixing ...
A very nice website by Andrew Scaife, where one can literally learn the marketing discipline. See http://straightforward-marketing.p5.org.uk/index.html He has...
In technology-driven companies, the engineering group is the dominant force that drives most product decisions. In such companies, the person assuming the...
Gabi, Do you really think that this is a cultural problem? Don't you think that it may relate more to the fact that the Engineers think highly of themselves...
It is an issue of business culture. You can read my article on this topic: http://www.blackblot.com/files/articles/Product_Strategies.pdf Thanks. ... From:...
It is a cultural problem of the engineering mind set. But that's not all. Technical companies are most oftent founded by technical people. They do not ...