Hi All, I am pleased to inform the first ILPM group meeting has been set for Tuesday, April 20, 2003, at 6:30pm. The location is Sela University's ( ...
Gabi, Is this group going to be affiliated with/sponsored by Practical Marketing? It is an opportunity for you all to explore the possibility of starting a ...
Hi Shimon, The ILPM group and its meetings are not sponsored by any commercial organization and are "vendor-free". I'll be happy to explore the possibility of...
Hi, Many have asked for professional articles and here is an interesting one that could serve as basis for discussion. The article written by the capable...
Hi Marcel, Yes, you are correct. Brian's whitepaper describes something that is similar to a gated process. Also, the process you outlined is essentially a...
Hi Paul, Your breakdown between product management and product marketing seems to be based on deliverables and that is ok, but prior to assigning deliverables ...
Per requests, the topic of the ILPM group meeting will be "Scope of product management versus product marketing". We can also compare the "Israeli Culture"...
Going against common convention, I contend that the title "Product Manager" is ploy used by an executive management to save money. Here is the explanation... A...
Daniel Shefer's latest article presents a guided tour through of some of the literary resources available that offer guidance for Product Managers in the day...
Reminder from the Calendar of ILPM http://groups.yahoo.com/group/ILPM/cal ILPM (Israeli Product Marketing Forum) Group Meeting Tuesday April 20, 2004 6:30 pm -...
ILPM@yahoogroups.com
Apr 19, 2004 3:26 pm
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Thanks to all those who came yesterday to the first forum meeting. It was very good and we addressed many issues. Discussion topics for the first meeting...
[DM]1. How should P/L accountability be built in and managed for Product Managers? I believe that P/L accountability does not belong with product managers. P/L...
Hi Dan, I would view any established practice with caution and diplomacy, especially if you have just moved in to a position of authority. Sometimes fixing ...
A very nice website by Andrew Scaife, where one can literally learn the marketing discipline. See http://straightforward-marketing.p5.org.uk/index.html He has...
In technology-driven companies, the engineering group is the dominant force that drives most product decisions. In such companies, the person assuming the...
Gabi, Do you really think that this is a cultural problem? Don't you think that it may relate more to the fact that the Engineers think highly of themselves...
It is an issue of business culture. You can read my article on this topic: http://www.blackblot.com/files/articles/Product_Strategies.pdf Thanks. ... From:...
It is a cultural problem of the engineering mind set. But that's not all. Technical companies are most oftent founded by technical people. They do not ...
To add, I think a lot of times the technological company is paired with a strong sales force. The sales takes on the marketing role. The engineering takes on...
I'll agree, with reservations. In a startup, development has to be sales driven. Your first couple of customers are also alpha and beta sites. It makes sense...
This is a job description from another group, and the interesting thing is the position's title: "product development marketing engineer". I need translation....
Hi David, Good analysis. So how would you answer the two questions I posed? What actions and facts can be conducive to my goals? Thanks. _____ From: David...
There is a very simple solution to the problem. Hold a facilitated review of the product offering in the presence of all factions within the company. My...
Hi Sam, In engineering-driven companies it the engineers that control the development process. Engineers believe that as they have so many years of ...
Customer Focus Groups have many benefits. From the engineer's perspective, they breed early adopters for their "brainchild". If the engineers are so smart,...
If the organizational system is already overloaded and past the first initial product releases and has several customers, there are bound to be people inside...
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