A very nice website by Andrew Scaife, where one can literally learn the marketing discipline. See http://straightforward-marketing.p5.org.uk/index.html He has...
In technology-driven companies, the engineering group is the dominant force that drives most product decisions. In such companies, the person assuming the...
Gabi, Do you really think that this is a cultural problem? Don't you think that it may relate more to the fact that the Engineers think highly of themselves...
It is an issue of business culture. You can read my article on this topic: http://www.blackblot.com/files/articles/Product_Strategies.pdf Thanks. ... From:...
It is a cultural problem of the engineering mind set. But that's not all. Technical companies are most oftent founded by technical people. They do not ...
To add, I think a lot of times the technological company is paired with a strong sales force. The sales takes on the marketing role. The engineering takes on...
I'll agree, with reservations. In a startup, development has to be sales driven. Your first couple of customers are also alpha and beta sites. It makes sense...
This is a job description from another group, and the interesting thing is the position's title: "product development marketing engineer". I need translation....
Hi David, Good analysis. So how would you answer the two questions I posed? What actions and facts can be conducive to my goals? Thanks. _____ From: David...
There is a very simple solution to the problem. Hold a facilitated review of the product offering in the presence of all factions within the company. My...
Hi Sam, In engineering-driven companies it the engineers that control the development process. Engineers believe that as they have so many years of ...
Customer Focus Groups have many benefits. From the engineer's perspective, they breed early adopters for their "brainchild". If the engineers are so smart,...
If the organizational system is already overloaded and past the first initial product releases and has several customers, there are bound to be people inside...
In my experience when a company puts together a product and is able to sell to 2-3 customers then comes the real challenge. How do they overcome the hurdle of...
David is right crossing the chasm is the answer you are looking for. As a start you may make yoru people read the 'product strategies' article available under...
Correct - management must lead the overall change effort, but how to get there. Lots of time in technology-driven companies an evolutionary process is ...
See the job description in the job opportunities folder at http://finance.groups.yahoo.com/group/ILPM/files/Jobs/Job_Opportunities/ This position courtesy of...
Sorry for the delay. Most of this week I was unable to upload anything, in any application, from my computer the to internet. Neither HOT nor 012 could figure...
Hi David, Thanks for the great commentary and definitive response. Indeed the conclusions you outlined confirm what I had thought and experienced in my...
Strong - Focused - and experienced CEO. David, that is what I add to your statement. Experience is not to be taken lightly. With experience at both failure and...
... I absolutely agree. However, I once saw a CEO who was very experienced. The problem was that he was experienced in another area of technology and not ...
Its time to consider the second ILPM meeting and this time I would like to suggest a networking dinner. You may have noted this kind of event is popular in...
Dan, Thanks for the detailed reply. One comment you made caught my attention: In some companies the product marketing manager and product manager are ...
Hi Dan, Indeed so and I fully concur. Well put. The problem with being multi-faceted and multi-disciplined is the lack of focus. In these situations a...
Apparently the concept of networking dinners isn't popular in Israel...:-) We can always go with a lecture. Anyone volunteering to do a lecture? Are there...
I also agree with Dan. However, the concept of "managing up" as you describe it can be effective only when executives allow this to happen. Some executives...
Something that came across my desk thanks to David Teten. Two leads from Julie Freud Roth…. Please remember to include her on your emails to apply for this...
Greetings to members of ILPM I am a product management consultant located in Texas, USA and offer the insight gained from 20 years of successful product...
Hi Dan, Your specialization in transformational changes has lately become a major focus of mine. Could you please send some references to resources (articles,...
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