Its time to consider the second ILPM meeting and this time I would like to suggest a networking dinner. You may have noted this kind of event is popular in...
Dan, Thanks for the detailed reply. One comment you made caught my attention: In some companies the product marketing manager and product manager are ...
Hi Dan, Indeed so and I fully concur. Well put. The problem with being multi-faceted and multi-disciplined is the lack of focus. In these situations a...
Apparently the concept of networking dinners isn't popular in Israel...:-) We can always go with a lecture. Anyone volunteering to do a lecture? Are there...
I also agree with Dan. However, the concept of "managing up" as you describe it can be effective only when executives allow this to happen. Some executives...
Something that came across my desk thanks to David Teten. Two leads from Julie Freud Roth…. Please remember to include her on your emails to apply for this...
Greetings to members of ILPM I am a product management consultant located in Texas, USA and offer the insight gained from 20 years of successful product...
Hi Dan, Your specialization in transformational changes has lately become a major focus of mine. Could you please send some references to resources (articles,...
Gabriel: This particular perspective is one I am formulating based on my own studies and prior experience. While there is a lot of literature on various...
We hope so too... You mention you're in Texas and working on a PhD, but don't mention where. Now, if it's at Texas A&M, it could be of value; but if you're a...
Based on my <http://www.blackblot.com/files/articles/Product_Strategies.pdf> Who’s driving your company? article, I have prepared a survey that explores the ...
One of the respondents to the survey note that: "some of the questions have only 2, binary answers (yes/no). For me, it would be useful to have a broader range...
You may be right on this on the other had, removing the grey areas, will not necesarilly get you more accurate results. People which would normally select a...
FYI. A survey by Certification Magazine. _____ Dear IT Professional: We are working with MediaTec Publishing, publishers of Certification Magazine, and...
Please feel free to download Blackblot’s latest “Action Plans”. These are course-specific steering documents that contain concise guidelines with a ...
Hi All, Sometimes discussion groups tend to foster a virtual and in-person professional community and sometimes they turn out to be somewhat of a mailing list...
Hi Andre, Thanks for the great feedback. I also want to share it with the group. Please find my comments below. Regarding the Buyer, Customer and User...
How do you factor in the buyer and his/her buying criteria into an MRD? This was the topic of an offline discussion with a reviewer of the MRD template I...
I think your definition of MRD. Remember: It' not "User Requirement Document" or is would be URD. It's the Market Requirements Document. It should not be ...
I don't agree with your definition of MRD being only describing the domain of the user (i.e., end-user of the product). There are many other types of "users"...
Hi David, I didn't define an MRD. I made an assertion as the basis of discussion. I can describe Buyer needs in a BRD (Business Requirements Document) and I ...
Hi Gloria, Nowhere did I define an MRD. I am aware there are various users and that is dealt via the persona concept. The question was: How do you factor in...
David: You stated "Things such as pricing and channels don't impact the market/developer dynamics being handled by product marketing/management." This is not...
I'll address each of the points: 1) Shelf-life impacts volume of production, agreements with distributors and other areas. However, every product, whether...
Why do you need a BRD? What is its purpose? There should be two central documents that make up the discussion point between development and marketing. The MRD...
Hi David, Pleas answer this and this only...:-) How do you factor in the buyer and his/her buying criteria into an MRD? What is the right technique? Thanks and...
David: Here are some additional things to consider. Product life cycle is more than just when you cut releases as the distribution channels impact customer...
I'll refer you back to my original reply and the discussion between myself, gloria and del, where we discuss other kinds of buyers. In it, I said that there...
Hi David, You are taking about an approach, not technique. The technique I use to factor in buyer needs into the MRD is to create a persona called "Joe Money"...
I agree with your description of the need to work with support. I've spent time at some companies trying to define those issues. I've recently worked in...
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