I have added a new template to the Product Manager's Toolkit (PMTK). Completing the set of value documents in PMTK is this template which deals with writing a...
From the internet: Jay Abraham is the recognized King of Marketing worldwide. When he isn’t booked solid (which he usually is, you can buy an hour of his...
I'm new to this forum. After the message posted yesterday by Gabi, I tried to open the files in the PMTK folder and can't. An error message appears: "There...
Hi Gloria, All files in the PMTK evaluation package are in Adobe PDF format. If you are unable to view the documents then you probably have an old version of ...
Hi all, I am also a member of a different group where the question of "how long should a Company Profile be" came up. The ORIGINAL QUESTION was posted as such:...
In my opinion and experience, the key to writing a proper company profile hinges on the amount of information you have. If you have ALL necessary information...
It depends... It is all copywriting if you are given the raw materials, but how about the v-word? Most companies don't have a vision/mission statement, and if...
Anat - Probably the best answer is to break the project into phases: a: Prerequisites - receipt of a list of materials, after which b: Content - the profile...
I have added a new template to the Product Manager's Toolkit (PMTK). The "Management by Objectives" (MBO) template is one I had used extensively in the past....
MessageGabi - Very interesting template. I miss the use of quantitative metrics. Or is it enough to just provide qualitative, subjective information. Gloria ...
Hi Gloria, Please elaborate where you are missing quantitative metrics and where to provide the subjective information? Thanks, --Gabi ... From: Gloria G....
MessageAll samples are activity oriented. There is no use of numbers for strategic or tactical objectives - either connected to meeting sales drive, revenue...
All samples are activity oriented. There is no use of numbers for strategic or tactical objectives - either connected to meeting sales drive, revenue...
Those interested in learning more on product planning should take a look at a newly released and very well-written white paper from deadline software. Deadline...
Messagesome areas of overlap or gray areas between the two disciplines: competitive analysis, pricing, collateral (like who is responsible for content of the...
One area of difference is that product management is centralized and is near (in every way, although not necessarily geographically) the development ...
Well, I tend to agree with what Shimon & Gloria have already addressed. I believe that the overlap is derived from the client-focused solution approach. While...
Is there anyone who thinks there is no overlap and that product management and product marketing are collaborative activities, yet distinctly different ...
MessageI think there's a difference between theory and practice. It is clear that there is a need for both disciplines: product management for running...
I will venture here and be utterly definitive...:-) Product management and product marketing ARE different and distinct professional disciplines because they...
Darren, very thoroughly written. Let me see if I can recap the different perspectives voiced until now: * Product management and product marketing are...
Gabi, You actually got me to click on that silly link. Yes, usually I am one of those that verify that the paint is wet :-) Let's write a book about product...
Indeed a virtual Twinkie can be highly effective as people are voting on the poll....:-) I am for writing articles, not books, and will happily cooperate with...
I am reading in this thread some of the best commentary and insights I have seen in quite a while. Lets take this a step further, from theory to practice... ...
Hmmm...Let me counter with a question: which of the two provides the product manager with more time outside the office? There lies your answer in my opinion. ...
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