Complimentary Webinar ~ Interest Goes Where Money Flows: Creating a
Market-Centric Voice-of-the-Customer Program Friday, June 19, 2009 at 10:00am
PDT

Join us for a free webinar on Friday, June 19, at 10:00 AM Pacific Daylight Time

Voice of the Customer (VoC) programs have a rich and important tradition within
product management companies. When executed well, they provide a rich source of
information about unsolved customer problems. Unfortunately, many VoC programs
are starting to creak under old and somewhat outdated perceptions of who or what
is a customer and how you can reach them.

This webinar starts with a review of the foundations of a good VoC program,
focusing first on your customers. From there, we'll discuss why moving beyond
just your customers to include the "Voice of your Market" (VoM) will provide
greater opportunity for you to capture more money through enhanced products and
services. We'll conclude with a brief overview of traditional and emerging
in-person and online channels for creating a budget conscious VoM program.

Register Here: http://is.gd/tXws

Join the Twitter conversation during the event at #Pragmatic

Follow us on Twitter:
http://twitter.com/pragmaticmkting

"Happy Webinar-ing!"