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Date: Sat, 07 Aug 2004 03:25:02 -0400
To: Shel Horowitz <shel@...>
From: NAIP@... (by way of "Michelle
(Assistant to Shel)" <michelle@...>)
Subject: Display Opportunity from FPA for Members of PMA Affiliate
Groups
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Re: A display opportunity for your members


Dear Affilates:

Betsy Lampe here, with the Florida Publishers
Association, Inc. I hope this finds y'all
thriving and selling tons of books.

FPA would like to extend to its PMA cousin
afiliates the opportunity for display of titles
at the upcoming Southeast Booksellers Association
Trade Show in Atlanta. Note that the offer is
good even for affiliate members who are not
members of PMA.

We invite you to put this announcement in your
email and/or hard-copy newsletters. Please advise
if I should send it separately to your
newsletterâ*™s editor. (Remember to offer FPA and
other affiliates a discounted display with your
group when it comes time for your stateâ*™s
library and bookseller shows. Itâ*™s a great way
to increase your groupâ*™s coffers and make a
grand presentation at the shows.) Here's the
blurb for your newsletters:

_____

The Florida Publishers Association, Inc., is
offering cooperative display of publishersâ*™
products (books, audios, videos, CD-ROMs,
catalogs, etc.) at the Southeast Booksellers
Association Conference and Trade Show, September
10-12, in Atlanta, GA. To receive a PDF
information sheet/registration form, contact FPA
at <mailto:FPAbooks@...>FPAbooks@....
Also offered, for those who choose not to display
books, is a super-INexpensive listing of
SE-available authors for FPA's Southeast Authors
List, which will be handed out and included in
SEBA attendee packets.
_____


Thanks for the opportunity, cousins! And, hey, if
you're thinking about offering display to
publishers/authors outside your organization,
please feel free to use our materials as your
format. I can even email you the native PageMaker
7.0 file, an unlocked PDF, or I can export the
text for you, if it will help you.

Those who are interested in purchasing their own
booth at SEBA can learn more by visiting
<http://www.sebaweb.org/Tradeshow/exhibitor.htm>http://www.sebaweb.org/Tradeshow\
/exhibitor.htm

See you in Atlanta!

Best,
Betsy
SEBA Display Manager
Florida Publishers Association, Inc.


Betsy Lampe has 16 years of experience in the
book publishing industry. She holds the positions
of president and editorial director of Rainbow
Books, Inc., a 26-year-old, family-owned
independent publisher of self-help/how-to
nonfiction and mystery fiction. Betsy serves on
the board of directors for Publishers Association
of the South and was elected its treasurer in
September 2003. She twice acted as president and
currently works as association executive of the
Florida Publishers Association, Inc., and she
manages FPA's cooperative book displays at SEBA,
FLA and FAME. She works as the executive director
of the National Association of Independent
Publishers (NAIP) and writes its email-only
newsletter, Publisher's Report.

--
_________________________________________________
Shel Horowitz - copywriter, marketing consultant, author, speaker
Affordable, effective marketing materials and strategies
"I make the world *insist* on knowing why *you're* special"
mailto:shel@... * 800-683-WORD/413-586-2388
http://www.frugalmarketing.com / http://www.principledprofits.com
Books: Grassroots Marketing, Principled Profit, others
_________________________________________________