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Date: Wed, 18 Oct 2006 10:29:34 -0700
Subject: Increase Sales Outside the Traditional Trade Market
From: Lisa Krebs <lisa@...>
To: <affiliates@...>
Thread-Topic: Increase Sales Outside the Traditional Trade Market
Thread-Index: Acby2voiOKyO6F7OEdupDAAWy5XgMA==
Sender: affiliates-request@...

Hi Everyone and happy fall!

Our last publishing University Online went really well and we received some
great feedback!

We hope you can share this information with your membership and join us, if
this is a topic of interest for you.


Join PMA's Publishing University Online on Wednesday, October 25 when Book
Marketing Guru Brian Jud addresses how:

The Buck Starts Here


Seminar Schedule

Event Date: Wednesday, October 25, 2006
Time: 2:00 p.m. EST

Sign up
Wednesday October 25, 2006
2:00 PM Eastern (US)
60 Minutes

You can make more money, eliminate returns and increase your sales when you
sell your books in non-bookstore segments such as gift shops, catalogs and
other lucrative segments. In addition, the buying and payment periods are
shorter, and direct access to buyers will make your promotional dollars more
efficient. But the purchasing process is different for each niche.

Learn the nuances, buying practices and selling techniques that will help
you sell more books, more profitably in special-sales markets.

To sign up, visit the PMA Website http://www.pma-online.org and follow the
directions there.


Thanks very much,

Lisa



--
Lisa Krebs
Associate Director
PMA, The Independent Book Publishers Association
627 Aviation Way
Manhattan Beach, CA 90266

Tel 310.372.2732
Fax 310.374.3342

Email: lisa@...
http://www.pma-online.org

--
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Shel Horowitz - 413-586-2388/800-683-WORD shel@...
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