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#385 From: Shel Horowitz <shel@...>
Date: Thu Feb 28, 2008 4:05 am
Subject: CAPA-U 5/10, Hartford shelhoro
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From: BrianLJud@...
Date: Tue, 26 Feb 2008 19:58:03 EST
Subject: Help promote CAPA-U (bcc to list)
To: dan@...
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Please forward this press release to any interested authors,

publishers or media contacts. Thank you, Brian

Event: CAPA-U Professional Development Day

Saturday, May 10, 2008, 8:30am to 5:00pm

Hartford Steam Boiler conference facilities

One State Street

Hartford, CT

Sponsored by: Connecticut Authors and Publishers Association (CAPA)

Contact: Richard Moriarty

phone: 860-429-8409 cell: 860-942-6927

email: rmoriarty285@...

FOR IMMEDIATE RELEASE

(Abbreviated version follows)

There's Something "Just Write" for Everyone When CAPA-U Returns to Hartford May 10

Hartford, CT - Meet with a literary agent, editor or book-marketing expert during the 5th annual CAPA-U Professional Development Day - Saturday, May 10, 2008 - to be held at the Hartford Steam Boiler conference facilities in downtown Hartford. Successful authors and agents will share their expertise with burgeoning writers at this all-day conference sponsored by the Connecticut Authors and Publishers Association (CAPA). The event offers a selection of 15 break-out sessions on various writing topics and 15-minute individual meetings with agents, editors or marketing experts.

The day kicks off with keynote speaker Wally Lamb, followed by an hour-long panel discussion with the agents, editors and marketing experts.

Featured presenters will include Don Noel, whose topic is "Writing for the Op-Ed Page," and Dennis Schleicher, who will discuss "Creating a Buzz and Making Money Using Amazon.com." Marketing expert Eric Kampmann will speak about publishing; author and self-publishing expert Peggy Gaffney tackles the topic of self publishing; and WTIC's Scott Gray will speak about sports writing.

Participants will also learn about "How to Write an Irresistible Non-Fiction Book Proposal" with agent Marilyn Allen; and "Crashing the Novel" with Terry Shaw, whose debut novel, The Way Life Should Be, was the grand-prize winner of the first Gather.com First Chapters Writing Competition. Lauren Baratz-Logsted will speak on various aspects of publishing; Sherry Shameer Cohen will discuss marketing; and Howard Layton will present a session on writing memoir.

This year's crop of agents includes Gina Panettieri, Rachel Dowen and Kerry Smith, from Talcott Notch Literary Agency; Uwe Stender, from TriadaUS Literary Agency; Kathi Paton, from the Kathi J. Paton Literary Agency; Victoria Skurnick, from Levine Greenberg Literary Agency, Inc.; Todd Shuster, from the Zachary Shuster Agency; and Marilyn Allen, from the Diforio Literary Agency. Marketing experts include Brian Jud and Eric Kampmann. Among the editors are Beth Bruno, Roberta Buland, Rita Reali and Dina Rubin.

The 5th Annual CAPA-U will take place at the Hartford Steam Boiler at One State Street in Hartford. The day begins with registration and continental breakfast at 8:30 a.m. and runs until 5 p.m. Lunch and parking are included. Advance registration is required and space is limited. The cost is $150 for CAPA members and $175 for non-members. To register or for additional information about CAPA-U, visit http://capa-university-2008.blogspot.com.

The Connecticut Authors and Publishers Association was founded in 1994 to help Connecticut's authors and aspiring authors improve their writing skills - and increase the visibility and sales of their books and articles - by providing a forum for the exchange of ideas and information.

Delicious ideas to please the pickiest eaters. Watch the video on AOL Living.

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_________________________________________________
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#384 From: Shel Horowitz <shel@...>
Date: Sat Dec 29, 2007 1:45 am
Subject: Fwd: Do you have a creative book-marketing idea? (x-post) shelhoro
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Please respond to Brian and not me

-Shel

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From: "Brian Jud" <brianjud@...>
To: <Affiliates@...>
Date: Fri, 28 Dec 2007 17:25:54 -0500
Subject: Do you have a creative book-marketing idea? (x-post)
Sender: affiliates-request@...
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Do you (or your members) have an example of a fun, creative, non-bookstore marketing idea that I could include in the second edition of Beyond the Bookstore, a Publishers Weekly book describing how to sell your books to non-bookstore markets?

For example, Pat (an author) was the first person to board a Southwest Airline flight. She sat in the first row and handed a bookmark to each person boarding.

Do you have an example I could use? If so, please email me at brianjud@... with details and permission to use your example.

Thank you and Happy New Year, Brian

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#383 From: Shel Horowitz <shel@...>
Date: Thu Dec 13, 2007 4:13 pm
Subject: CAPA: Update re: Sat's Holiday party shelhoro
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From: BrianLJud@...
Date: Thu, 13 Dec 2007 09:14:07 EST
Subject: Update re: Sat's Holiday party
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Content-Type: text/html; charset="UTF-8"
Content-Language: en

Connecticut Authors and

Publishers Association

P. O. Box 715, Avon, CT 06001-0715

(203) 729 - 5335 � www.aboutcapa.com

You are invited to the

CAPA Holiday Party

This Saturday - December 15

In the event of inclement weather, please check your email by 9:30 a.m. to see if the meeting is canceled.

All guests are welcome - no charge!

Sycamore Hills Park Community Center

Route 167, Avon, CT, 10:30 am - 12:30 pm

See you on Saturday

CAPA provides sandwich platters and members are asked to bring something to share - a favorite hot or cold dish, salad, dessert or snack.

See AOL's top rated recipes and easy ways to stay in shape for winter.

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#382 From: Shel Horowitz <shel@...>
Date: Mon Nov 26, 2007 7:20 pm
Subject: Fwd: Promo Ops: LA Times/UCLA Book Fair--Need Not be Present to Participate shelhoro
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From: HOJONEWS@...
Date: Mon, 26 Nov 2007 12:18:15 EST
Subject: Promo Ops: LA Times/UCLA Book Fair--Need Not be Present to Participate
To: HOJONEWS@...
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Just letting you know, it seems early but now is the time!

This is a reminder that Authors' Coalition LA Times/UCLA Festival of Books booth and associated promotions are underway. You can participate even if you can't be with us to sign your book.

Here's how you can be:

� Part of our CD program in which 1,000 or more readers receive info on your title, your bio, and your favorite review of your book.

� Part of our catalog program where more than 500 bookstores (primarily independents) and book-related press receive information on your book.

� Be part of our slide program, a cross-promotional program that starts with the fair but that we work for the entire year.

� Be part of our first-ever tote promotion program.

� And, of course, if you can be in LA in April, you can be a featured, signing author.

All the AC programs are designed to cross promote. Thus you get from them the power of working in tandem with other authors and their contacts. Information on each program including the payment process is below. More will come on the tote program later.

Please let me know of your interest immediately. All programs are limited, some to preserve their effectiveness and some for simple lack of space.

Happy, happy writing and promoting and, yes, EDITING, too.

Carolyn Howard-Johnson, HoJoNews@...

Websites: http://carolynhoward-Johnson.com (literary)

http://HowToDoItFrugally.com (all things about writing)

Authors' Coalition: http://www.AuthorsCoalitionandRedEnginepress.com

For the Frugal Editor, Amazon-direct: http://www.amazon.com/gp/product/0978515870/

Blogs: http://AuthorsCoalition.blogspot.com, a blog focused on book fairs

http://www.SharingwithWriters.blogspot.com, a blog on all things publishing

http://www.TheNewBookReview.blogspot.com, a blog focused on YOUR reviews

http://www.TheFrugalEditor.blogspot.com, a blog focused on editing, formatting and craft

PS: We plan to have special poetry focused, self-help for authors focused and children's focused sections if enrollment warrants that.

Booths 610-611

Come Join Us as a Participating Author! LA Times Festival of Books

The following is the 2008 program.

You are invited to participate in our next LA Times/UCLA Festival of Books booth--the one April 26 and 27 of 2008--or any of the value-added programs aligned with the fair. The book-signing portion of the fair required that you attend, the others do not.

The LA Times/UCLA Festival of Books

For pictures of the 2007 booth taken by Janet Goliger, one of our 2007 participating authors, go to
http://www.classeducation.org/pix/ <http://www.classeducation.org/pix/

Authors' Coalition will again be sponsoring a double booth at the LA Times/UCLA Festival of Books booth on April 26 and 27 of 2008. As many of you know from my blog (http://www.authorscoalition.blogspot.com) that focuses on making a hum-drum fair into a sizzling success and from past experience, we make changes every year based on what we learned the year before and the year before that.

Last year we opened the fair booth to authors who live outside the LA area. That worked very well. Such participation includes the catalog, the slide show, and the CD offering. Those of you without travel budgets may like to know that we will have booths at other venues throughout the USA and throughout the year including Veteran's Week in Branson, MO. Other advantages Authors' Coalition booths offer:

ongoing education in the operation and promotion of the booth

value-added promotions designed to draw readers to our booth including the slide show, CDs, catalog for booksellers and media, and the free gifts with purchase program designed to entice people to buy (Kind of like the Estee Lauder gift with purchase at your local Macy's (-: )

cross promotion of many authors rather than of only a few

excellent location at the fair

association with a recognized name and with other authors with recognized names

a stable booth position/location with an established history among return visitors to the fair

the credibility being associated with a well-planned booth

a booth with double the usual frontage of most

assorted ways to participate, some available to authors who don't live in the area

a limited number of books accepted to increase visibility (see below for details)

display of your book for the full two days

display of your poster for the full two days

exposure on Authors' Coalition blogs (see details below)

your book listed on an Amazon Listmania

Display:

Books on display will be shown on a bookstand, not tossed into a bin with hundreds of others. There is room near each participant's book to have a flier 4 x 5 3/4 and, to give away bookmarks or business cards--any two of the three. Each author may also supply laminated signs with grommets to be hung around the perimeter of the booth. Note: We are not offering display to anyone not signing this year. All books on display will be those of signing authors.

Other Perks and guidelines:

You may have your book featured FREE in our CD with the participation in our value-added catalog and slide show. (see details below).

You participation in signing and display, includes an ad on the Authors' Coalition website at no additional charge. For those participating in the catalog, slideshow and CD, your ad will be placed on other pages of the site as space allows.

No books will be sold out of the booth except by signing authors.

Our fair-focused blog ( http://www.authorscoalition.blogspot.com) is open to all. That will further expose our participants' books. We use the blog as a kind of journal of our experiences and the blog comments as a way to share promotion ideas and ask questions. It is an ideal way to keep a record but also to share with other writers who might be planning a fair booth elsewhere.

We also offer a free review blog (www.TheNewBookReview.blogspot.com) where I post authors' favorite reviews (with permission from the reviewer).

Signing Segments at Fair:

Local authors or authors willing to travel may purchase one hour segments of signing time. Signings will be posted in the booth (Sorry, but the LA Times Festival of Books administration does not provide a way to list multiple authors in the brochures, etc. that the LA Times sends out. Thus signing authors will be responsible for their own promotions including media releases and invitations to drive traffic to their signing. In fact, for everyone to benefit we will ask for a pledge that each of them will do so.)

One hour signing segments cost $140 for the first and $100 for a second hour. The fee includes display in the booth for the full two days. If you choose to sign, we strongly recommend that participants consider the stands and banners we tested last year to make their signing times a standout. (Information on these amazingly-effective stands to come and at www.authorscoalitionandredenginepress.com ) All signing positions are available on a first-come, first-served basis. We have had authors with books traditionally published as well as subsidy- and self-published. We only ask that no one with pornographic material apply because we are located near the children's section and sometimes have children's authors as signers. Those who are not members of Authors' Coalition will be asked to join at the Silver Membership level, $20. Participants whose memberships come due in April will be given a 50% discount for their next year's dues. ($10 in addition to the signing fee.)

Training: It is our policy to supply ideas for book fair promotion as well as to lead our participants through the process. We begin early. Many find this an educational experience equivalent to taking an expensive class in promotion.

Gift with Purchase: We supply books to give away free with purchase of books (while supplies last) from those signing. This does not cost anything additional. We will be pleased to accept books in quantity as giveaways for this purpose--from participants and other authors as well. We know donating books is a wonderful way to utilize damaged books, overstock, etc. Books in the hands of readers bear more fruit than books stowed in a closet. (-:.

Disposal of Fair Materials: Books and promotion materials will not be returned. Display books will be donated to a library after the fair.

Other terms: Because of the training process and because we must pay our expenses early, fees must be paid upon signing and cannot be refunded. There are also no refunds for natural or unnatural disasters and, yes, that includes rain.

An author must participate in the signing segment to actually sell books. They sell their own books in our booth only during their signing time and handle their own sales (or bring an assistant to do that for them.)

The Catalog

Based on last year's success, we are offering a catalog again this year. This is a cross-promotional effort . Those who participate are expected to contribute names of bookstores in their area and to follow up with phone calls to the book buyers after the catalog goes out. That's what makes this super-successful, the personal contact with the buyers who then pay special attention to the catalog so that all participants -- regardless of the area they live in -- benefit. Participants also benefit from their name being associated with a prestigious fair. Prices are:

1/8 page: $125
1/4 page: $250
1/2 page: $500
Full page: $1000.
Nonmembers of Authors' Coalition or those not participating in the full program, please add $20 to cover your membership.

These prices include:

ad set up (layout),
ad space
printing
postage to book buyers and press contacts.
pdf copy of the booklet that each participant may produce (print) on their own to use at their own events throughout the year. the right to print and send copies of this catalog for other purposes as long as you do not make changes in the catalog

You can see how this cross promotion could snowball. We only ask that no changes be made to the catalog and that it be given away, not sold. If there is a demand for printing, we may also offer that service.

Catalog Details

A electronic sample catalog from last year is available on request.

Authors may participate only in this catalog or in combination with some of the others programs offered.

Those who participate in the catalog and the slide program will be included on the CD that we give out to 1,000 fair-goers at no extra charge.

The costs listed are for paid members of Authors' Coalition members. To support our sponsor, Authors�� Coalition, all participants who are not members will be asked to pay $20 for a basic membership fee (or $10 renewal if they participated in last year's fair).

Participation in this catalog is limited.

This catalog will be sent out to at least 500 bookstore buyers and Los Angeles press contacts by mail.

This catalog will be circulated by e-mail to bookstores for which we have e-addresses. Participating authors will be encouraged to supply e-address as well as postal addresses.

This catalog will be circulated to bookstores personally selected by the participants as well as others.

Those who wish to list more than one book in this catalog will receive a 10% discount on the 2nd ad, 20% on the third.

The Slide Show

Last year Joyce Faulkner, director of Authors' Coalition, produced a test slide show for LA Times Festival of Books participants. Because it was a trial is was a free perk for those who participating in some other programs. It has turned out to be an excellent opportunity for exposure wherever crowds of readers gather and especially effective on the huge Veteran's Week (www.bransontourismcenter.com) screens in Branson, MO, (attendance some 100,000) and at speaking engagement where television screens are available. Here is an opportunity to join in its future. We will be using it at every feasible venue that we will be at and participating members may choose to utilize it at their events as well. Thus, it will be seen in places you can't possibly be yourself. When you use it at your own events it will be great cross-promotion that benefits others on the slide show and well as YOU.

So, if you want to be part of the slideshow/video you may. It travels with Authors' Coalition wherever it goes and with participating members wherever they go. It shows on computer screens and big silver screens. And your investment in this promotion lasts the entire year and only gets stronger with each participant. It is available to any author, whether he or she participates as a signer at the fair.

The cost for the slide show is $100.

Included in the fee are:

the technical aspect of setup

exposure wherever the slideshow/video travels through the year

a copy for your own use at your signings, seminars, workshops, etc.

the right to use it at your own events

It's a true cross-promotion. Your book, your blurb, your URL will be featured at these events. If you choose to participate, see below.

A 50% discount applies for those who participated in 2007. Those who are not members of Authors' Coalition will be asked to join at the low Silver level ($20). Learn more about the perks that come with that membership at <a href="http://www.authorscoalitionandredenginepress.com">AC</a>.
<em></em>

The CD

We are offering a promotional CD with professionally designed artwork burned into each again this year. Authors' Coalition will burn 1,000 (or more, depending on participation) to be given to visitors and the press corps at the fair. Last year's participants will be given a price break because their sections will need only minor updates. (See below under "Costs.")

Authors will be able to purchase additional CDs to send to their own press contacts or readers or to use throughout the year. I use them as give-aways where I need an entree to talk to people and as easily mailable thank you gifts to editors, reviewers, etc.. Participants will also have the right to make copies on their own at not extra charge to distribute at events as give-aways. We ask only that no changes be made to content. Therefore, each author who participates must see that this kind of cross-promotion will benefit them and be willing to let their CD partners distribute the CDs at will. In other words, participants who actively promote with the CD will continue to benefit themselves and others.

The CD ROM includes your:

book title

book cover

author biography

review of books

a story, poem or excerpt.

These CDs will include professional design on each disc.

There will be a small additional fee to cover webmaster's time for any authors who wish to include multiple books.

CD Cost

A: $200 fee includes:

webmaster fees

CDs and sleeves

right to produce additional CDs on your own

or to purchase additional CDs at a minimal cost of $50 for 50 CDs plus shipping costs. (Graduated discounts available)

1000 CDs given to readers and media at the LA Times Fair

Those who are purchasing the slide show may be included in the CD for only an additional $30.

Those who were included on the CD in 2007 may participate in the 2008 program for only $20.

Possible venues in addition to the LA Times/UCLA Fair (attendance 135,000P your CD will be shown at are:

West Hollywood Book Fair

Southern Book Fair

Arkansas Book Fair

Branson Veteran's Week

The classes, seminars, workshops and other events (where facilities allow for its effectiveness) will be presented by other participants and Carolyn Howard-Johnson, Authors' Coalition founder, and Pat McGrath Avery and Joyce Faulkner, Authors' Coalition directors.

PAYMENT FOR ANY OR ALL PROGRAMS

To participate send an e-mail to Pat Avery at riverroadpress@.... She can invoice you for PayPal or give you an address to send a check. Please put "LA Times Fair" in the subject line and please let her know the programs you would like to participate in so she will know how to bill you. She will then send you details for participation and answer other questions regarding this show.

Questions come to Carolyn Howard-Johnson. Put "LA Times Fair" in the subject line and send them to me at HoJoNews@....

==============================================

If you do not care to receive information from me, send an e-mail to HoJoNews@... with "Unsubscribe" in the subject line, but please, please don't tell me you've given up writing or promoting!

To subscribe to my newsletter, Sharing with Writers send an e-mail with "Subscribe" in the subject line to: HoJoNews@...

Carolyn Howard-Johnson

Award-winning author of the HowToDoItFrugally Series of Books for writers. Introducing 2nd in the series, The Frugal Editor http://www.amazon.com/gp/product/0978515870/) after The Frugal Book Promoter, winner USA Book News "Best Book" in the publishing category.
Please sign up for my "Sharing with Writers" newsletter: Put "Subscribe" in an e-mail to HoJoNews@.... Learn more at http://www.HowToDoItFrugally.com .
Blogs: http://www.TheNewBookReiew.blogspot.com , http://www.sharingwithwriters.blogspot.com,
http://www.TheFrugalEditor.blogspot.com and http://www.authorscoalition.blogspot.com.
.

Check out AOL Money & Finance's list of the hottest products and top money wasters of 2007.

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#381 From: Shel Horowitz <shel@...>
Date: Thu Nov 1, 2007 7:26 pm
Subject: Fwd:if you pulish parenting books shelhoro
Offline
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Envelope-to: shel@...
From: "NAPPA" <nappa@...>
To: shel@...
Subject: Dazzle judges and 3 million parents with your product!
Date: 01 Nov 2007 15:13:37 EDT
Reply-To: "NAPPA" <nappa@...>
ENVID: WC-1193944417908-192C
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Want 3 Million Parents To Read About Your Products?

Enter NAPPA Today!

                               Click on Logo
                        to download
                            NAPPA Entry Form(s)

The National Parenting Publications Awards (NAPPA) is currently accepting entries for the prestigious NAPPA Parenting Resources competition. Expert judges and family testers select products that embody innovative design, quality construction, and, most importantly, make parenting easier.

Eligible products include maternity, breastfeeding and post-natal items; baby gear (accessories, car seats, strollers, carriers, portable cribs, etc.); safety and childproofing products; room furnishings; "how-to" parenting books, CDs, DVDs, software, and Websites; time-saving gadgets, teaching resources and more!

The deadline for entries is January 15, 2008. However, if you are submitting strollers, breastfeeding and maternity items, newborn-specific baby gear, cribs, sun and swim gear, or car seats, we request that you submit them as soon as possible to facilitate our testing process.

NAPPA Gold award winners are featured in 30 trusted local parenting magazines in top metro markets nationwide, with more than 3 million readers. NAPPA Gold and Honors winners also receive feature coverage on Parenthood.com, a leading parenting Web site with a half-million viewers each month.

NAPPA winners say that their award has helped promote their high-quality products and to increase sales:

"NAPPA is one of the most highly selective and respected awards programs in the juvenile products industry. Receiving the top honor provides credibility and increased brand recognition of our stroller, and renews our commitment to provide great quality, functionality and design."

                        - Shalom New
National Sales Manager, Valco Baby
                2007 Gold Winner for the Valco Baby Buggster

"Winning the NAPPA Gold award put the SafeGuard Child Seat directly into the hands of parents. People associate the NAPPA seal with outstanding design and quality which has really had a tremendous impact on our product credibilty. This has been critical for a new brand like ours."

                        - Steve Wallen
                General Manager, IMMI/SafeGuard
2006 Gold winner for Safeguard Child Seat
                       2007 Gold winner for Safeguard Go

NAPPA winners receive an award certificate and the right to display the official NAPPA seal, which lets parents know that independent experts have judged the product to be of outstanding quality and usefulness. NAPPA is a terrific way for companies of all sizes to introduce their parenting products into new markets!

Want to be a NAPPA winner? Click on any picture to download the entry form, and check out winner coverage at www.NAPPA.Parenthood.com. Questions? Email us at NAPPA@... or call 617-522-1515 x 23.

NAPPA makes the tough job of parenting easier!

Dana Morgenstein
NAPPA Coordinator

Click here to send an email to remove your name from this list

NAPPA
670 Centre St., Suite 9
Jamaica Plain, MA 02130

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#380 From: Shel Horowitz <shel@...>
Date: Thu Nov 1, 2007 7:25 pm
Subject: Fwd: Greater NY Indep Pubs Event 11/15 shelhoro
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Envelope-to: shel@...
From: tntclassics@...
Subject: Greater NY Indep Pubs News
Date: Thu, 01 Nov 2007 12:51:33 -0400
To: affiliates@...
Sender: affiliates-request@...
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Latest news from GNYIPA (Greater New York Independent Publishers Association)

New York are residents are invited to

FREE LECTURE FROM

GREATER NEW YORK INDEPENDENT PUBLISHERS ASSOCIATION NOVEMBER 15 with MULTI AWARD WINNING DESIGNER RICHARD MANTEL TALKING ABOUT COVER DESIGN

The Greater New York Independent Publishers Association (GNYIPA) again offers FREE lectures of interest to writers and publishers. November 15 at 1:30 P.M. at /New York's CIP* 20 West 44th Street will be multi award winning designer Richard Mantel giving a talk on cover design, followed by a question and answer period.

Richard Mantel's covers are dynamic, colorful, eye catching and unforgettable. Richard, in his distinguished, award winning career has served as Art Director for Columbia Records, Atlantic Records and CTI Records. He was a member of Push Pin Studios for five years, Special Sections Design Director for New York Magazine, and worked for 2 1�2 years with Milton Glaser, Inc. He has won awards from The New York Art Directors Club, The American Institute of Graphic Arts, the Type Directors Club, The Society of Illustrators, Communication Arts Magazine, Print Magazine, and Graphis Magazine, He also was honored with a Grammy for Best Record Jacket, a gold medal from The Society of Illustrators, and the list goes on.

To attend this FREE lunchtime lecture following the monthly business meeting of the Greater New York Independent Publishers Association, make reservations at GNYIPA@... Your reservation is automatically accepted, no reply will be sent un less there is a problem.. You are also welcome to attend the GNYIPA meeting which begins at 12:30 to learn of the many events and activities this active organization offers publishers and writers.

*Center for Independent Publishing

Appreciate your letting other PMAmembers know this

Francine L.Trevens
chair,GNYIPA

Email and AIM finally together. You've gotta check out free AOL Mail!

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#379 From: Shel Horowitz <shel@...>
Date: Mon Oct 29, 2007 11:45 am
Subject: Fwd: Boston author award shelhoro
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Envelope-to: shel@...
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From: Muddyriverpress@...
Date: Sun, 28 Oct 2007 22:48:04 EDT
Subject: Boston author award
To: IPNE-announce-owner@yahoogroups.com
Sender: IPNE-announce-owner@yahoogroups.com
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Shel, for the list, Clint

Julia Ward Howe awards
Boston Authors Club gives annual prizes of $1,000 each for two books - one
for adults, one for young readers. The authors must live, have lived or attended college within 100 miles of Boston. Works of fiction, nonfiction, memoir, poetry, and biography are eligible.
Publishers should submit two copies of books published in 2007 (final deadline January 15, 2008) to: Boston Authors Club, 79 Moore Road, Wayland MA 01778. For more information, http://www.bostonauthorsclub.org/awards.html

**************************************
See what's new at http://www.aol.com

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#378 From: Shel Horowitz <shel@...>
Date: Thu Oct 11, 2007 9:09 pm
Subject: Fwd: FW: ABPA: Hot Topics Publishing Conference early deadline is Oct. 15! shelhoro
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Reply-To: <Bill@...>
From: "Bill Fessler" <Bill@...>
To: <affiliates@...>
Date: Thu, 11 Oct 2007 13:52:15 -0700
Organization: Primer Publishers
Thread-Index: AcgMRBY1zLMNcAxvS4ChrIeEM7bjBgABAuRg
Subject: FW: ABPA: Hot Topics Publishing Conference early deadline is Oct. 15!
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Cousins,

Please forward this to your members. Early bird deadline is this Monday. Thanks

Bill Fessler, Primer Publishers

5738 N Central Ave, Phoenix, AZ 85012

602-234-1574 phone, 602-234-3062 fax

Bill@..., PrimerPublishers.com

Great information about traveling the outdoors of the Southwest and Rocky Mountains.

P.S. Incentive to come to the event: daytime temps in the 70s, nighttime low of 50 degrees!

Subject: ABPA: Hot Topics Publishing Conference early deadline is Oct. 15!

ABPA Members:

The Arizona Book Publishing Association is celebrating this fall in style. Just last Saturday, we announced the Glyph winners for the Arizona Book Awards at a gala event.

Now ABPA is teaming up with PMA to provide a wonderful educational opportunity in the form of
Hot Topics for Publishing Success, a Workshop for Publishers and Writers
Nov. 2-3, 2007
Register today!

Please note that the early registration deadline for the conference is Monday, October 15! You'll receive the conference details in the mail today or tomorrow. Please look over the brochure immediately. You'll find an outstanding lineup of national speakers and beneficial programs. You'll also find the details at
http://azbookpub.com/abpa-education/hot-topics-for-publishing-success/

If you're like me, you like to save money. So take advantage of the savings you'll receive by registering right away--no later than Monday!

Please also pass this information and link on to writer and publisher friends and colleagues. They'll appreciate your letting them know about Hot Topics for Publishing Success and the tremendous amount of knowledge they can garner in just one day.

I look forward to seeing you there!

Gwen

Gwen A. Henson, Executive Director
Arizona Book Publishing Association
(602) 274-6264 / Direct: (480) 777-9250
Gwen@...

--

Reply | Forward | Messages in this Topic (1)

#377 From: Shel Horowitz <shel@...>
Date: Mon Oct 1, 2007 3:12 pm
Subject: Fwd: Time Sensitive: Please share this event info with your PMA affiliate groups shelhoro
Offline
Send Email

Envelope-to: shel@...
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HAg2jJd4Lg--
Date: Mon, 1 Oct 2007 05:56:34 -0700 (PDT)
From: Ed & Sue Sylvia <slpa@...>
To: PMA Affiliates <affiliates@...>
Subject: Time Sensitive: Please share this event info with your PMA affiliate
      groups
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Join us as the St. Louis Publishers Association
presents one of the most useful publishing events
you've ever experienced.ATTRACTING ATTENTION!A
Weekend of Marketing, Media and Internet
InsightsFriday, November 2 - Sunday, November 4
Drury Plaza Hotel, downtown St.
LouisWe'repleased to welcome these industry
experts to to St. Louis to lead aweekend of
interactive workshops, presentations and
networking events,all designed to help you
market your work more effectively than ever
-online, at retail, and in media
interviews.Brian Jud, Marketing, Special Sales
and Media Training Expert        (Book Marketing
Works LLC), Penny Sansevieri, Media relations and
Internet Marketing Expert    (Author Marketing
Experts, Inc.) Eric Kampmann, Publishing Business
Expert                            (Midpoint Trade
Distribution and Beaufort Books) Advance
Registration is now open! For full details,
visit http://www.stlouispublishers.orgBrian,
Penny and Eric will conduct all the main
sessions. They will also offer private
consultations which can be scheduled in advance.
See event information for details.You'llleave
this conference armed with your own personal
Marketing Plan,created by YOU under Brian's
guidance. You'll learn not only "how" toget
booked for broadcast interviews, you'll have the
opportunity topractice in simulated interviews,
coached by Penny and Brian.
Penny'spresentation is updated almost daily
with the freshest new internetmarketing ideas.
And Eric Kampmann tells it like it is from
asuccessful trade distributor's point of view -
combining realisticbusiness savvy with
surprising optimism for the future.Toenable
you to get the most out of the weekend, we're
also hostingbreakout sessions in two tracks
(Book Production and More InternetPresence)
featuring panel discussions, Q&A and hands-on
sessionswith 10 additional industry experts.
We'll also welcome some wonderfulexhibitors who
will be happy to answer your questions and
discuss yourprojects with you.This unique
weekend will provide you withthousands of
dollars worth of ideas, information and
opportunity at asurprisingly affordable cost
that you won't find anywhere else. It'syour
golden opportunity to meet and network with some
of the mostnotable publishing professionals in
the country, in a setting wherethere's a real
opportunity to form valuable relationships. Don't
missthis inspiring event!But WAIT! There's
more�Saturday evening, we're pleased to present
a special Tenth Anniversary Dinner honoring all
past and present members of SLPAwith a
light-hearted evening celebrating our passion for
bringing anidea to life! We're inviting EVERYONE
who has ever been a member ofSLPA to attend,
reconnect with friends and enjoy an evening
ofcelebration. Our featured speaker is
entrepreneur and author Tom Schlafly,who will
share his stories about how he started Schlafly
Brewery in theshadow of home-town industry giant
Anheuser-Busch and grew it to becomeone of the
nation's most successful micro-brewers. The
parallel betweenSchlafly's story and the
challenges of independent publishing shouldmake
it a very entertaining evening! This dinner
evening is included aspart of the conference
package. Reservations for the dinner eveningonly
are also being accepted.St. Louis Publishers
Association is celebrating its tenth anniversary
in 2007. Thisspecial Anniversary Weekend is our
tribute to those who founded SLPAand all those
who share our vision to publish independently.
For full details, visit
http://www.stlouispublishers.org Questions?
Contact Sue at 618-558-9504, Lynnette at
618-558-0054 or Christine at 314-205-2679 We hope
to see you there! St. Louis Publishers
Association Giving authors and publishers the
tools to create, market and sell more
books.------------------------------------------------------------------Susan
Sylvia, Communications Manager/PMA LiaisonEdward
F. Sylvia, Past President office: 314-646-6621
cell:
618-558-9504SLPA@...://www.stlouispublishers.org

--
_________________________________________________
Shel Horowitz - 413-586-2388/800-683-WORD shel@...
-->Join the Business Ethics Pledge - Ten Years to Change the World,
One Signature at a Time  (please tell your friends)
<http://www.business-ethics-pledge.org>
Marketing consulting * copywriting * publishing assistance * speaking
How to market ethically/effectively: http://www.frugalmarketing.com
Ethics Blog:  http://www.principledprofit.com/good-business-blog/
Books: http://www.frugalmarketing.com/shop.html
_________________________________________________

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#376 From: Shel Horowitz <shel@...>
Date: Mon Jul 23, 2007 11:49 am
Subject: Fwd: Exhibit with IPNE at NEIBA shelhoro
Offline
Send Email

Envelope-to: shel@...
Date: Sat, 21 Jul 2007 09:51:12 -0400
From: Mary Ellen Lepionka <me.lepionka@...>

Subject: Exhibit with IPNE at NEIBA

You are invited to exhibit your books with IPNE at the New England Independent Booksellers Association (NEIBA) trade show in Providence, RI, September 27-29.

IPNE will have two tables at NEIBA. One IPNE table has six strips, about 1ft X 2ft, for our members with two or more products to show. These premium spaces will be sold on a first come first serve basis for $60 ($80 for non-members). The other table has two large racks for single-copy face-out displays for $30 per book ($50 for non-members).

Send your Payment by check to IPNE, P.O. Box 473, Bennington, VT 05201. (Just write "NEIBA" on the check.) DEADLINE: September 3, 2007

Download your Registration Form online at www.ipne.org, fill it out, and send it to me.lepionka@..., Mary Ellen Lepionka, 17 Hammond St., Gloucester, MA 01930. (For your convenience, the Registration Form is also attached to this email.) We need complete information on the Registration Form to create a Show Catalog. DEADLINE: September 3, 2007

Send your Display Copies to Mary Ellen Lepionka, 17 Hammond St., Gloucester, MA 01930 (Staffers attending during the set-up period may bring their own books if they wish). In lieu of books and at the same price, IPNE can display publishers' catalogs, brochures, or sell sheets (about 1 inch in thickness). DEADLINE: September 15, 2007 (Contact: 978-283-1531)

We encourage you to attend the NEIBA show, which is not open to the public. We try to sell all the books we have on display, but there is no substitute for hand-selling your own products and networking with independent booksellers in person. Notify us if you plan to attend so we can authorize NEIBA to issue you a badge at registration.

If you sign up to help staff our show during a specific three-hour time slot, IPNE will purchase your Exhibitors' Badge(s) at $15 each. We need your help. The Sign-Up Form is part of the Registration Form to be submitted to me.lepionka@.... DEADLINE: September 3, 2007

The IPNE island will contain 6 other tables, including those for books from PMA, as we will be managing PMA's exhibit again this year. Last year our display received a lot of attention and was very well attended, largely because we collectively had more than 150 books on display.

IPNE also will be glad to serve as "author escort" for autographing sessions. See NEIBA's Autographing Sign-up sheet (their deadline is August 10 and their form is here: Autographing Sign-up). Notify IPNE separately of your needs. (Contact: Mary Ellen at me.lepionka@...)

For NEIBA's links to additional information about the trade show and accommodations, go to www.newenglandbooks.org.

Registration Form Attached:

?

You are invited to exhibit your books with IPNE at the New England Independent Booksellers Association (NEIBA) trade show in Providence, RI, September 27-29.

IPNE will have two tables at NEIBA. One IPNE table has six strips, about 1ft X 2ft, for our members with two or more products to show. These premium spaces will be sold on a first come first serve basis for $60 ($80 for non-members). The other table has two large racks for single-copy face-out displays for $30 per book ($50 for non-members).

Send your Payment by check to IPNE, P.O. Box 473, Bennington, VT 05201. (Just write "NEIBA" on the check.) DEADLINE: September 3, 2007

Download your Registration Form online at www.ipne.org, fill it out, and send it to me.lepionka@..., Mary Ellen Lepionka, 17 Hammond St., Gloucester, MA 01930. (For your convenience, the Registration Form is also attached to this email.) We need complete information on the Registration Form to create a Show Catalog. DEADLINE: September 3, 2007

Send your Display Copies to Mary Ellen Lepionka, 17 Hammond St., Gloucester, MA 01930 (Staffers attending during the set-up period may bring their own books if they wish). In lieu of books and at the same price, IPNE can display publishers' catalogs, brochures, or sell sheets (about 1 inch in thickness). DEADLINE: September 15, 2007 (Contact: 978-283-1531)

We encourage you to attend the NEIBA show, which is not open to the public. We try to sell all the books we have on display, but there is no substitute for hand-selling your own products and networking with independent booksellers in person. Notify us if you plan to attend so we can authorize NEIBA to issue you a badge at registration.

If you sign up to help staff our show during a specific three-hour time slot, IPNE will purchase your Exhibitors' Badge(s) at $15 each. We need your help. The Sign-Up Form is part of the Registration Form to be submitted to me.lepionka@.... DEADLINE: September 3, 2007

The IPNE island will contain 6 other tables, including those for books from PMA, as we will be managing PMA's exhibit again this year. Last year our display received a lot of attention and was very well attended, largely because we collectively had more than 150 books on display.

IPNE also will be glad to serve as "author escort" for autographing sessions. See NEIBA's Autographing Sign-up sheet (their deadline is August 10 and their form is here: Autographing Sign-up). Notify IPNE separately of your needs. (Contact: Mary Ellen at me.lepionka@...)

For NEIBA's links to additional information about the trade show and accommodations, go to www.newenglandbooks.org.

Registration Form Attached:

--

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\f1\fs22\lang1033\langfe1033\cgrid\langnp1033\langfenp1033 {\b\insrsid10749187
REGISTRATION FORM FOR EXHIBITING WITH IPNE AT NEIBA

\par

\par }\pard \ql
\li0\ri0\widctlpar\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0
{\insrsid10749187

Register to have your book(s) exhibited in the IPNE booth at the New England
Independent Booksellers Association show (NEIBA), September 27-29 in Providence,
RI. See }{\field{\*\fldinst {\insrsid10749187  HYPERLINK
"http://www.newenglandbooks.org" }{

\insrsid16475512 {\*\datafield

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lt {\cs65\ul\cf2\insrsid10749187 www.newenglandbooks.org}}}{\insrsid10749187 .
Deadline for registration: September 3.

\par

\par }{\insrsid12723989 S}{\insrsid10749187 end your check, marked NEIBA, to
IPNE, P.O. Box 473, Bennington, VT 05201.

\par

\par }\pard \ql
\li720\ri0\widctlpar\aspalpha\aspnum\faauto\adjustright\rin0\lin720\itap0\parars\
id10749187 {\insrsid10749187 1) Per-book cost (face-out in table bookracks): $30
for IPNE members and New England affiliates, $50 for nonmembers.

\par

\par 2) A one-foot by two-foot block of space on a table to use as you wish with
as many products as you can fit in the space: $60 for members and New England
Affiliates, on a

first-come, first-serve basis ($80 for non-members). Only 6 premium spaces are
available.

\par }\pard \ql
\li0\ri0\widctlpar\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0
{\insrsid10749187

\par Note that prices do not include exhibitor\rquote s badges (NEIBA is not
open to the public). You may purchase an exhibitor\rquote s badge or an
author\rquote s badge if your name is on

a list that IPNE provides to NEIBA for use during their registration period.
However, IPNE will purchase your Exhibitor\rquote s badge ($15) if you sign up
to help staff the exhibit. The Staffing Sign-Up form is included with this
Registration Form.



\par

\par Please fill in th}{\insrsid12723989 is}{\insrsid10749187  Registration Form
completely. The information is needed to create an accurate Show Catalog and
must be received by September 3.

\par }{\insrsid12723989

\par }{\insrsid10749187 Send one display copy each of your book(s) to be
exhibited to Mary Ellen Lepionka, 17 Hammond St., Gloucester, MA  01930, by
September 15. We will exhibit/distribute a small num

ber of catalogs, brochures, or sell sheets in lieu of books (about 1 inch).
Booksellers likely will not order on site but will take the IPNE show catalog.
At the end of the show, the books will be donated to NEIBA\rquote s designated
regional charity.



\par

\par Please complete the following information.

\par }\pard \ql
\li0\ri0\sl360\slmult1\widctlpar\aspalpha\aspnum\faauto\adjustright\rin0\lin0\it\
ap0\pararsid10749187 {\insrsid10749187

\par I am _____ am not _____a member of IPNE or a New England affiliate.

\par I plan to exhibit  _____ book(s) at @ $30/ea______, $50/ea______.

\par I would like to purchase a block of table space at $60/ea______,
$80/ea______.

\par Payment was made online______, by mail_________, on (date)_______________.

\par }\pard \ql
\li0\ri0\widctlpar\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0
{\insrsid10749187 _____I am attending NEIBA and plan to purchase _____
exhibitor\rquote s badge(s). Please put my name on the list.  Name(s) to appear
on badge(s):

\par

\par ______________________________________________________________________

\par

\par _____I am attending NEIBA and have signed up (below) to help staff the
exhibit. I will need ______exhibitor\rquote s badge(s), which IPNE will purchase
for me. Name(s) to appear to badge(s):

\par ______________________________________________________________________

\par

\par _____I am purchasing an autographing session and author\rquote s badge from
NEIBA, and I need IPNE to escort my author and carry his/her books to the
autographing session.

\par

\par }\pard \ql
\li0\ri0\widctlpar\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid10\
749187 {\insrsid10749187 Author\rquote s Name:
____________________________________________________

\par

\par Session Date and Time: ______________________________________________

\par

\par _____I am not able to attend NEIBA this year.

\par }{\b\insrsid10749187

\par SIGN UP FOR STAFFING IPNE-PMA TABLES AT NEIBA

\par }\pard \ql
\li0\ri0\widctlpar\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0
{\b\insrsid10749187

\par Name ___________________________________________________

\par

\par Company________________________________________________

\par

\par Phone: __________________________________________________

\par

\par Cell: ____________________________________________________

\par }{\insrsid10749187

\par }{\b\insrsid10749187 Thursday, September 27  (Exhibit set-up)

\par }{\insrsid10749187

\par _____Afternoon Shift  (3 \endash  6 PM SET-UP)

\par

\par }{\b\insrsid10749187 Friday, September 28  (First day)

\par }{\insrsid10749187

\par _____Morning Shift (9 AM \endash  12 Noon SET-UP and Opening)

\par

\par _____Mid-Day Shift (Noon \endash  3 PM)

\par

\par _____Afternoon Shift (3 \endash  6 PM)

\par

\par }{\b\insrsid10749187 Saturday, Sept. 29 (Second day and take-down)

\par }{\insrsid10749187

\par _____Morning Shift (9 AM \endash  12 Noon)

\par

\par _____Mid-Day Shift  (12 Noon \endash  3 PM)

\par

\par _____Afternoon Shift (3 \endash  6 PM Closing and TAKE-DOWN)

\par }\pard \ql
\li0\ri0\widctlpar\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid10\
749187 {\insrsid10749187

\par }{\b\insrsid10749187 PRODUCT INFORMATION FOR SHOW CATALOG

\par }\pard\plain \s20\ql
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\f1\fs22\lang1033\langfe1033\cgrid\langnp1033\langfenp1033 {\insrsid10749187

Please keyboard the following information for each product you are exhibiting.
(If you have more than 3 product entries, just continue the pattern. Please
convert ISBN-10s to ISBN-13s using any online ISBN converter.)

\par }\pard\plain \ql
\li0\ri0\widctlpar\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0
\f1\fs22\lang1033\langfe1033\cgrid\langnp1033\langfenp1033 {\insrsid10749187

\par Publisher:

\par Address:

\par Contact Person:

\par Phone:

\par Fax:

\par Email:

\par Website:

\par

\par Publisher\rquote s Discount to Booksellers:

\par

\par Title (1):

\par Subtitle:

\par Author:

\par Product Type (book, audio, video, CD-ROM, other):

\par Brief Description:

\par ISBN-13:

\par Price:

\par Trim size:

\par Page Count:

\par Binding:

\par Availability (wholesalers/distributors):

\par }\pard \ql
\li0\ri0\sl360\slmult1\widctlpar\aspalpha\aspnum\faauto\adjustright\rin0\lin0\it\
ap0 {\insrsid10749187

\par }\pard \ql
\li0\ri0\widctlpar\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0
{\insrsid10749187 Title (2):

\par Subtitle:

\par Author:

\par Product Type (book, audio, video, CD-ROM, other):

\par Brief Description:

\par ISBN-13:

\par Price:

\par Trim size:

\par Page Count:

\par Binding:

\par Availability (wholesalers/distributors):

\par }\pard \ql
\li0\ri0\sl360\slmult1\widctlpar\aspalpha\aspnum\faauto\adjustright\rin0\lin0\it\
ap0 {\insrsid10749187

\par }\pard \ql
\li0\ri0\widctlpar\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0
{\insrsid10749187 Title (3):

\par Subtitle:

\par Author:

\par Product Type (book, audio, video, CD-ROM, other):

\par Brief Description:

\par ISBN-13:

\par Price:

\par Trim size:

\par Page Count:

\par Binding:

\par Availability (wholesalers/distributors):

\par }{\insrsid12723989

\par \{add more as needed\}

\par }}

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#375 From: Shel Horowitz <shel@...>
Date: Sat Jun 16, 2007 9:32 pm
Subject: Fwd: New Hampshire Literary Awards shelhoro
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Envelope-to: shel@...
Date: Mon, 04 Jun 2007 11:19:38 -0400
Subject: New Hampshire Literary Awards
From: NHWP Staff <info@...>
To: <info@...>
Thread-Topic: New Hampshire Literary Awards
Thread-Index: Acemu8P0As1lFBKvEdyDJgAUURdg0A==
X-Pass-two: yes

Dear Publisher: The New Hampshire Writers' Project is now accepting nominations for the 2007 New Hampshire Literary Awards for outstanding works of fiction, nonfiction, poetry, children's literature, and journalism, and for lifetime achievement. The deadline for nominations is July 10, 2007. > > We're excited to present for the first time the Donald M. Murray Outstanding > Journalism Award, in honor of Donald M. Murray, who died last December at the > age of 82. A Pulitzer Prize winner, Murray inspired countless reporters and > writers with his passion for writing and the writing life. He was a longtime > member of NHWP and received the New Hampshire Literary Award for Lifetime > Achievement in 2001. > > The New Hampshire Literary Awards, offered biennially since 1992, celebrate > the remarkable literary talent in the Granite State, as well as work that is > inherently connected to New Hampshire. Past award winners include David > Carroll, Jim Collins, Tomie DePaola, Donald Hall, Maxine Kumin, and Charles > Simic. A cash prize of $500 is given to recipients of the Jane Kenyon Award > for Outstanding Book of Poetry and the Donald M. Murray Outstanding Journalism > Award. > > The awards ceremony, which includes a reception and presentations by 2005 > award winners, will be held at Southern New Hampshire University in Manchester > on November 17, 2007. > > Please see attached nomination guidelines. > > For more information, call 603-314-7980. > > We look forward to receiving your nominations. > Sincerely, NHWP Staff New Hampshire Writers' Project 2500 North River Road Manchester NH 03106 Phone: (603) 314-7980 Fax: (603) 314-7981 Please visit our Web Site at: www.nhwritersproject.org

--

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#374 From: Shel Horowitz <shel@...>
Date: Mon May 28, 2007 9:40 pm
Subject: New England: Still available: ride offered to and/or from BEA shelhoro
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Leaving from Hadley MA (near I-91, Mass Pike) approx 10 a.m.
Wednesday. Leaving NYC after the close of Sunday's show. If you are
north and/or east of me, you can leave your car at my house. If
you're south and west (MA, CT, even the Hudson Valley), I can pick up.

One-way or round trip.

And as Brian Jud pointed out, you get to pick my brain.

I will be going nomail on Tuesday so please either write to me
directly or call me at 413-586-2388 (not after 10 p.m.)

-Shel

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#373 From: Shel Horowitz <shel@...>
Date: Wed May 9, 2007 10:04 pm
Subject: My domain is working again (x-post) shelhoro
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If you tried to email shel@... in the last 48 hours and got
a message that the domain didn't exist (or simply didn't hear back on
a message that required a response), please resend your message. The
problem is fixed.

Thanks,
Shel

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#372 From: Shel Horowitz <shel@...>
Date: Wed May 2, 2007 2:41 am
Subject: A possibility for the Friday meeting at BEA NYC shelhoro
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I just dug up the info on a very good Ethiopian restaurant within walking distance of Javits. If people are feeling adventurous, we could meet there instead of stumbling around the neighborhood looking. I've eaten there and been very pleased. I will eat there at least once in any case.

"Located on the corner of 10th Avenue and 46th Street in Midtown Manhattan just a few blocks away from heart of the city 'Time Square'. Queen of Sheba is simply perfect for sharing an Ethiopian traditional meal, stories and culture with family and friends. The atmosphere is lively and always full of excitement."

http://www.shebanyc.com/

--

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#371 From: Shel Horowitz <shel@...>
Date: Wed May 2, 2007 1:41 am
Subject: Riders wanted from New England to BEA shelhoro
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I'd rather drive than take the bus, and that makes more sense if I've
got at least one other person in the car.

If you live north and/or east of me (Hadley, MA--near
Northampton/Amherst), I've got a lovely spot for your car. If you
live in the Springfield area or central/western Connecticut, I could
pick you up.

Probably leaving Tuesday, though I could come in Wednesday. Coming
back at the end of the show on Sunday. Can drop off at a very
convenient subway station just minutes from midtown.
--
_________________________________________________
Shel Horowitz - 413-586-2388/800-683-WORD shel@...
-->Join the Business Ethics Pledge - Ten Years to Change the World,
One Signature at a Time  (please tell your friends)
<http://www.business-ethics-pledge.org>
Marketing consulting * copywriting * publishing assistance * speaking
How to market ethically/effectively: http://www.frugalmarketing.com
Ethics Blog:  http://www.principledprofit.com/good-business-blog/
Books: http://www.frugalmarketing.com/shop.html
_________________________________________________

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#370 From: Shel Horowitz <shel@...>
Date: Mon Mar 12, 2007 1:43 am
Subject: Fwd: College Stores Show Report shelhoro
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Envelope-to: shel@...
Date: Sun, 11 Mar 2007 19:00:34 -0400
From: Mary Ellen Lepionka <me.lepionka@...>
Subject: Fwd: College Stores Show Report

To: Shel Horowitz Horowitz <shel@...>

March 9, 2007 CSNE/CSA-NYS Show Report

Twenty-nine publishers participated in this show as PMA-Academic at the Saratoga Hotel & Conference Center in Saratoga Springs, NY, with a total of 48 fine-looking books, which made for an impressive display. I am very grateful for the companionship and assistance of Weston Blelock of WoodstockArts, who came from Woodstock, NY, to help me out in the booth on the day of the exhibit.

Our booth contained a skirted 6-foot table, a 6-foot counter in the back, a carpet, 4 chairs, a wastebasket, a big sign, and a poster promoting March as Small Press Month. Whatever flyers, postcards, brochures, and testimonials I received I stacked on the counter along with the flyer describing show specials, attached, that was included in attendees' binders, and the books that had been donated as show premiums.

Many thanks to Tim Novak of Core Concepts Publishing for his donation of copies of 4 Circles of Good Business: Plain Truth and Practical Solutions for Every Business Professional, and to Bob Thomas of Miracle Press Books for his donation of copies of The Best-Kept Secret: Professional Sales. Show attendees were happy to receive complimentary copies of these titles.

I had everything set up the night before. The bookracks with display copies, show catalogs, and consolidated order forms were on the table at the front of the booth, plus a few oversized books in individual bookstands and tickets for the drawing. For the publishers who chose to participate in the drawing for free books at the end of the show, I made tickets on which store people wrote their names. At the end of the day the people then gathered to get their first choice of free books in the order tickets were drawn.

Books chosen in the drawing included products by Bick Publishing House, Business Skills Press, Evil Twins Comics, Info Tech Employment, Inspiring Teachers, Micleric Publishing, Parenting Press, Pick Me Up Books, and Research in Time Publications. During the exhibit, show attendees expressed interest in other products besides, especially self-help books for students and novice teachers.

At the end of the show, remaining books were donated to Better World Books, a recycler that partners with non-profits to fund literacy initiatives worldwide. Your books or the proceeds of their sale will go to reading programs in Africa, Southeast Asia, and Central and South America, as well as the National Center for Family Literacy in the United States.

I'm sending our show specials, show catalog, and consolidated order form to you as email attachments. Please let me know it you have any trouble receiving them. I apologize in advance for any typos. (You'll notice that in many cases I had to convert your ISBN-10s to ISBN-13s. You should use the 13-digit numbers regardless of what's in your barcode, fyi.)

I'm also attaching the pre-show list of attendees. A post-show list of attendees and a list of the stores in the College Stores Association of New York State will follow in due course. I joined CSA-NYS as PMA-Academic in order to get a lower rate on the booth rental, so we are members. (PMA will reimburse me for the membership fee.) I also hope to receive a jpeg of our booth from a photographer at the show and will forward that to you as well if/when it comes.

There were no orders made at the show. Interested buyers took the catalog and order form with them, so we shall see what happens. The consolidated order form is good until March 17, and beyond that the buyers have all the information they need to order direct. I would appreciate hearing about any blips in your sales records that might be attributable to the CSNE/CSA-NYS joint show.

This joint show was not well attended, even for the merchandise vendors. Buyers for 52 college stores came and of these the majority either were not book buyers or were buying textbooks exclusively. We learned that many smaller college and college preparatory school bookstores actually do not carry books other than course-adopted textbooks. We also learned that college stores commonly are challenged in their relations with faculty members and tend not to target faculty members as customers.

Other publishers exhibiting this year were new and used textbook publishers, plus textbook wholesalers, distributors, and recyclers, such as Nebraska Book Company, Follett Higher Education, Houghton Mifflin, JA Majors (Baker & Taylor), Matthews, Merriam-Webster, Rittenhouse, South Eastern, Thomson Learning, Budgetext, Tichenor, and Wiley. Last year's super regional show was about twice the size and had more publishers, including trade book publishers.

This year's national show for college stores (CAMEX by NACS) is in Orlando, FL, at the end of March, and it is likely that buyers who did not come to New York will go to Florida instead. Should we attempt this again I recommend sticking with super regional shows or the national one. The next super regional buying show for college stores is at the Borgata Hotel in Atlantic City, NJ, March 25-28, 2008. (I'm afraid that's too far for me to go on our present terms. Perhaps someone in that area would care to organize a co-operative exhibit there?)

Book buyers who left their cards at our booth and expressed special interest in acquiring unique products from independent publishers and small presses included the following:

Christopher Henry, Manager
The College Store, Schenectady County Community College
78 Washington Ave., Schenectady, NY 12305
www.sunysccc.edu henrycg@...
518-377-1606 Fx: 518-346-0379

Phyllis Gaerte, director
Houghton College Campus Store
Reinhold Campus Center, Houghton, NY 14744
585-567-9620   Fx: 585-567-9577
phyllis.gaerte@...

Brian Cockett, book buyer
The College Store, Hobart & William Smith Colleges
51 St. Clair St., Geneva, NY 14456
315-781-3449   Fx: 315-781-3450
cockett@...   www.hws.edu
Director: Lucille Smart: smart@...

Dirk Fecho, Division Manager
University of Connecticut Cooperative Corporation
2075 Hillside Road Unit 1019
Storrs, CT 06269-1019
860-486-6995 Fx: 860-486-6997
dirk.fecho@... www.bookstore.uconn.edu

Rebecca Lovett, Asst. Manager
Bates College Store
56 Campus Ave., Lewiston, ME 04240
207-786-8213   Fx: 207-786-6119
rlovett@...

Connie Brant, Textbook Manager
Mansfield University Campus Bookstore
Mansfield, PA 16933
570-662-4916   Fx: 570-662-4330
cbrant@...   www.mansfieldbookstore.com
Gift buyer: Nancy Furlong
nfurlong@... 570-662-4922

Michael McDermott. Bookstore director
Rensselaer Union Bookstore
Rensselaer Polytechnic Institute
119 8th St., Troy, NY 12180-3590
518-276-8603   Fx: 518-276-6507
mcderm@...   www.bookstore.rpi.edu

Gary Swisher, book buyer
The Cornell Store
Ithaca, NY 14853
607-255-4070 Fx: 607-254-4577
www.store.cornell.edu
Sales associates: Peggy Darling (pi10@...), Leslie Grossman (lag64@...), Kelley Foster (kafs@...)

Chris Bergen, book buyer
Boston College Bookstore
140 Commonwealth Ave., Chestnut Hill, MA 02467
617-552-0976   Fx: 617-552-2808
chris.bergin@...
Director: Tom McKenna
617-552-3520 Fx: 617-552-2808
thomas.mckenna@...

Robert (Bob) Carlton, trade book buyer
The Skidmore Shop, Skidmore College
815 North Broadway, Saratoga Springs, NY 12866
518-580-5490   Fx: 518-580-5496
rcarlton@...
Barbara Heron, Director bheron@...

Someone advised that we should have a web site for PMA-Academic (interesting idea)! Other advice we got at the show came from Skidmore's Bob Carlton. He said we should research online who the trade book buyers are for college stores and cold call them directly with a proposal to send them a comprehensive marketing piece, an examination copy, or a URL, as buyers increasingly look for unique products online. (Bob says he does not buy the usual books that any bookstore would carry and ignores the New York Times bestseller lists!)

In any case, in our contacts we should specify terms and conditions and these should reflect standard practice. Bob said that one of the reasons stores shy away from small presses is that they often are idiosyncratic or ignorant of industry standards, have inappropriate pricing, have unrealistic expectations, or have overly complicated terms. Examples: not offering a standard discount large enough for them to undersell competitors and still have a profit margin (typically 40%), requiring minimum quantities for initial orders, not accepting returns, insisting on net 30-day payment, not packing and shipping properly, and running out of stock and not being able to supply reorders in a timely fashion. I think terms and conditions for college store buyers would be a good topic of discussion and debate on the Academic-Education and Self-Publish listservs.

It was a privilege to represent you and your books. I hope the experience proves useful to you one way or another. Thanks again to Weston Blelock for his much-appreciated help. I wish everyone all the best.

Mary Ellen Lepionka
Atlantic Path Publishing
www.atlanticpathpublishing.com
me.lepionka@...
978-283-1531
Independent Publishers of New England www.ipne.org
PMA-Academic

--

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#369 From: Shel Horowitz <shel@...>
Date: Fri Mar 9, 2007 10:28 pm
Subject: Ind. Publishers of New England Meet in North Adams, MA, 3/31 shelhoro
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IPNE Members and Guests:

Here is the agenda for our Saturday, March 31 Meeting at Storey Publishing, 210 MASS MoCA Way, North Adams, MA, 01247:

9:30 - 10:00 AM

Welcome and Introductions

The meeting is open to all for a suggested donation of $5 for members and $10 for nonmembers. An optional box lunch is an additional $8 and must be ordered before March 28 by contacting IPNE via email at talktous@.... Indicate your preference for Veggie or Not-veggie lunches. Also let us know if you are interested in reduced-price tickets to visit Mass MoCA (Massachusetts Museum of Contemporary Art) in the afternoon.

10:00 AM - Noon

Presentations by the staff of Storey Publishing

The program will cover the basics of publishing form shaping a manuscript to bookmapping the pages, developing a look, and finding the right printer for the job. This will be covered in two 45-minute sessions with a break in the middle with refreshments. The presentations will incorporate the story of Storey's history and success as an independent publisher with a backlist of more than 450 titles.

Noon - 12:30

Guided Tour of Storey Publishing's facilities

12:30 - 2:00

Optional Lunch and Networking among IPNE members

At all meetings IPNE members may exhibit their products and services. Don't forget to bring your latest book(s) to show or discuss.

2:00 - 3:00

IPNE Board Meeting.

Members in good standing are invited to attend the Board Meeting as guests. We welcome member input. Here is our agenda for March:

1. Treasury, Membership, and Committee status reports (5 min)

2. Final preparation for the Affiliates Retreat in Chicago (5 min)

3. Web Site report and Discussion about an IPNE Online Bookstore (10 min)

4. Review of the 2007 Calendar and setting of the next Board Meeting (10 min)

5. Selection of a Model for IPNE By-Laws (10 min)

6. Proposals for establishing a slate of Officers for IPNE (10 min)

7. Discussion about becoming a Nonprofit Mutual Benefit Corporation (10 min)

We very much look forward to seeing and talking with IPNE members and guests at the March 31st meeting at Storey Publishing. See Yahoo! Maps or Google Maps for directions from your location to Mass MoCA Way in North Adams, MA.

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#368 From: Shel Horowitz <shel@...>
Date: Tue Feb 27, 2007 6:02 pm
Subject: Fwd: Florida Book Display Opportunity shelhoro
Offline
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Envelope-to: shel@...
From: "Frank Gromling" <oceanpublisher@...>
Subject: Florida Book Display Opportunity
Date: Tue, 27 Feb 2007 08:55:57 -0500
To: <affiliates@...>
X-Resent-From: shel@...
X-Resent-To: shel@...
X-Filtered-By: Spamfire 1195514
X-Chzlrs: 0

Dear PMA Affiliates:

The offer below is good even for your members who are not members of PMA.
We invite you to put this announcement in your email and/or hard-copy
newsletters. Please advise Betsy Lampe (_FPAbooks@..._
(mailto:FPAbooks@...) ) if it should be sent separately to your
newsletter editors.

The Florida Publishers Association, Inc., is offering cooperative display
of  publishers' products (books, audios, videos, CD-ROMs, etc.) at
the Florida Library Association Annual Conference & Exhibition, April
11-13, 2007, in Orlando, FL. FPA received FLA's "Best Booth" award in
2006.

To receive an information sheet/registration form, either visit
_www.flbookpub.org/FLA2007.PDF_
(http://www.flbookpub.org/FLA2007.PDF) or contact FPA at
FPAbooks@...  (mailto:FPAbooks@...) and a 3-page PDF
will be emailed to you.

Display is available for PMA members and members of their affiliate
organizations (even if the individual publisher is not a member of
the main group). Deadline for receipt of all materials is April 6.
MyLinda Butterworth is the booth manager and  can be reached at
books@..._
(mailto:books@...).

--
_________________________________________________
Shel Horowitz - 413-586-2388/800-683-WORD shel@...
-->Join the Business Ethics Pledge - Ten Years to Change the World,
One Signature at a Time  (please tell your friends)
<http://www.business-ethics-pledge.org>
Marketing consulting * copywriting * publishing assistance * speaking
How to market ethically/effectively: http://www.frugalmarketing.com
Ethics Blog:  http://www.principledprofit.com/good-business-blog/
Books: http://www.frugalmarketing.com/shop.html
_________________________________________________

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#367 From: Shel Horowitz <shel@...>
Date: Tue Feb 27, 2007 11:23 am
Subject: Fwd: Publishing University Online - March shelhoro
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Paulette is an excellent speaker and a great person.

-Shel

Envelope-to: shel@...
X-Modus-BlackList: 71.160.191.230=OK;lisa@...=OK
X-Modus-Trusted: 71.160.191.230=NO
Date: Mon, 26 Feb 2007 15:11:10 -0800
Subject: Publishing University Online - March
From: Lisa Krebs <lisa@...>
To: <affiliates@...>
Thread-Topic: Publishing University Online - March
Thread-Index: AcdZ+2bRpVCdMMXuEduJrgAWy5XgMA==

Greetings affiliates!

PMA's next Publishing University Online is March 21, 2007.

We hope you can pass along this information to your groups and join us if you find this an opportunity of interest.

Thank you very much!

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Repurposing, Recycling, and Retargeting Your Material - Paulette Ensign

Wednesday March 21, 2007 at 2:00 PM Eastern (US)

Whether you have one book or dozens of them, learn to easily and painlessly turn those pages and ideas into an entire product line. This session promises new filters for viewing what you've already done and have been considering doing. Discover products that have zero production costs, providing you 100% profit and minimal development time. Expand your entire product line into various formats and languages using your book content as a base. Customize your products for specific industries and organizations.

Unearth new markets and new revenue that's right under your nose.

About the Speaker: Paulette Ensign is founder, CEO, and Chief Visionary of the San Diego-based Tips Products International, serving a world-wide clientele for several decades.

For more information and registration details, go to: http://pma-online.org/University_onlinenow.cfm

--
Lisa Krebs
Associate Director
PMA, The Independent Book Publishers Association
627 Aviation Way
Manhattan Beach, CA 90266

Tel 310.372.2732
Fax 310.374.3342

Email: lisa@...
http://www.pma-online.org

--

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#366 From: Shel Horowitz <shel@...>
Date: Tue Feb 20, 2007 10:24 pm
Subject: Podcast on bookmarketing shelhoro
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>Hi, Shel,
>I happened to see a post about your podcast on the Self-Publish
>list. Suggest send me the blurb to put up on the IPNE home page (if
>there's time). Also suggest post the information to the IPNE members
>listserv (http://groups.yahoo.com/group/IPNE/post).

You're talking about the one I did with Victor? It's archived at
http://audio.authorsaccess.com/podcasts/ShelHorowitz.mp3

Great idea, thanks.
--
_________________________________________________
Shel Horowitz - 413-586-2388/800-683-WORD shel@...
-->Join the Business Ethics Pledge - Ten Years to Change the World,
One Signature at a Time  (please tell your friends)
<http://www.business-ethics-pledge.org>
Marketing consulting * copywriting * publishing assistance * speaking
How to market ethically/effectively: http://www.frugalmarketing.com
Ethics Blog:  http://www.principledprofit.com/good-business-blog/
Books: http://www.frugalmarketing.com/shop.html
_________________________________________________

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#365 From: Shel Horowitz <shel@...>
Date: Fri Nov 10, 2006 3:28 am
Subject: Fwd: Red Hot Internet Publicity shelhoro
Offline
Send Email

X-Modus-BlackList: 71.160.191.230=OK;lisa@...=OK
X-Modus-Trusted: 71.160.191.230=NO
Date: Thu, 09 Nov 2006 14:32:47 -0800
Subject: Red Hot Internet Publicity
From: Lisa Krebs <lisa@...>
To: <affiliates@...>
Thread-Topic: Red Hot Internet Publicity
Thread-Index: AccETvsYOdg5AXBCEduyZAAWy5XgMA==
Sender: affiliates-request@...

Hi Everyone!

The PMA University Online is going very well and we've received some great feedback!

We hope you can share this information with your membership and join us, if this is a topic of interest for you.

Join PMA's Publishing University Online

Wednesday November 15, 2006 at 2:00 PM Eastern (US)

Red Hot Internet Publicity - Penny C. Sansevieri

If you're not maximizing your exposure or promotion on the net, you're missing a boatload of sales. This class will teach attendees how to go from tame to terrific when it comes to virtual presence, promotion and making the most of Internet sales and traffic.

We'll unveil what it takes to drive traffic to your web site and what a good web site should really look like. We'll look at the secrets of how buyers surf and what it takes to make your site sing. We'll show how to become expert bloggers and how to syndicate their blogs.

Plus, we'll show you how the Internet can help you build your expert status in record time, and sell more books and bigger ticket items like audio products and seminars. We'll discuss the latest trends in Internet promotion and how to tour yourself virtually without stepping outside your house.

Penny C. Sansevieri, CEO and founder of Author Marketing Experts, Inc., is a best-selling author and internationally recognized book marketing and media relations expert.

The link to register is below:

http://pma-online.org/University_onlinenow.cfm

We appreciate your support!

Lisa

--
Lisa Krebs
Associate Director
PMA, The Independent Book Publishers Association
627 Aviation Way
Manhattan Beach, CA 90266

Tel 310.372.2732
Fax 310.374.3342

Email: lisa@...
http://www.pma-online.org

--

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#364 From: Shel Horowitz <shel@...>
Date: Wed Oct 18, 2006 6:49 pm
Subject: Fwd: Increase Sales Outside the Traditional Trade Market shelhoro
Offline
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Date: Wed, 18 Oct 2006 10:29:34 -0700
Subject: Increase Sales Outside the Traditional Trade Market
From: Lisa Krebs <lisa@...>
To: <affiliates@...>
Thread-Topic: Increase Sales Outside the Traditional Trade Market
Thread-Index: Acby2voiOKyO6F7OEdupDAAWy5XgMA==
Sender: affiliates-request@...

Hi Everyone and happy fall!

Our last publishing University Online went really well and we received some
great feedback!

We hope you can share this information with your membership and join us, if
this is a topic of interest for you.

Join PMA's Publishing University Online on Wednesday, October 25 when Book
Marketing Guru Brian Jud addresses how:

The Buck Starts Here

Seminar Schedule

Event Date: Wednesday, October 25, 2006
Time: 2:00 p.m. EST

Sign up
Wednesday October 25, 2006
2:00 PM Eastern (US)
60 Minutes

You can make more money, eliminate returns and increase your sales when you
sell your books in non-bookstore segments such as gift shops, catalogs and
other lucrative segments. In addition, the buying and payment periods are
shorter, and direct access to buyers will make your promotional dollars more
efficient. But the purchasing process is different for each niche.

Learn the nuances, buying practices and selling techniques that will help
you sell more books, more profitably in special-sales markets.

To sign up, visit the PMA Website http://www.pma-online.org and follow the
directions there.

Thanks very much,

Lisa

--
Lisa Krebs
Associate Director
PMA, The Independent Book Publishers Association
627 Aviation Way
Manhattan Beach, CA 90266

Tel 310.372.2732
Fax 310.374.3342

Email: lisa@...
http://www.pma-online.org

--
_________________________________________________
Shel Horowitz - 413-586-2388/800-683-WORD shel@...
-->Join the Business Ethics Pledge - Ten Years to Change the World,
One Signature at a Time  (please tell your friends)
<http://www.business-ethics-pledge.org>
Marketing consulting * copywriting * publishing assistance * speaking
How to market ethically/effectively: http://www.frugalmarketing.com
Ethics Blog:  http://www.principledprofit.com/good-business-blog/
Books: http://www.frugalmarketing.com/shop.html
_________________________________________________

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#363 From: Shel Horowitz <shel@...>
Date: Tue Sep 26, 2006 12:56 am
Subject: Fwd: Chicken Soup for the CAPA soul (bcc to list) shelhoro
Offline
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From: BrianLJud@...
Date: Mon, 25 Sep 2006 18:16:03 EDT
Subject: Chicken Soup for the CAPA soul (bcc to list)
To: bethbruno@...

Free Teleseminar with Mark Victor Hansen and Brian Jud

If you want to sell more books and information products, faster, easier, and with less human effort than you ever thought possible --- join me on the phone Wednesday October 4, 2006. I'll be interviewing Mark Victor Hansen, co-author of the "Chicken Soup for the Soul" books. Those books have sold more than 100 million copies. Would you like to be able to so the same kind of thing?

I've convinced Mark to share with you how he hatched a plan to make his dreams come true - and "Chicken Soup for the Soul" made history when it zoomed to #1 on the New York Times Bestseller List.

There was a simple strategy that made that happen...and Mark will explain exactly how he did it on the phone with us Wednesday night. You'll learn the exact strategies that resulted in:

* Selling over 100 million copies of the "Chicken Soup for the Soul" books.

* Having his work translated into 39 languages.

* Continued success with multiple books, licensing, and merchandising...even when traditional publishers turned Mark (and co-author Jack Canfield) down flat.

On this call, you can "listen in" and learn exactly how you can duplicate Mark's approach for your own book and/or products. I hope you'll plan on joining us for this one-of-a-kind call.

* * * * * * * * * * * * * * * * * * * * * * * * *

MARK YOUR CALENDAR NOW

DAY: Wednesday October 4th, 2006

TIME: 2 p.m. PST (5 p.m. EST)

PHONE: 1-507-726-3476

PIN: 99033#

* * * * * * * * * * * * * * * * * * * * * * * * *

I'll send you another email on Wednesday morning, which will include a download link so you can grab the handout notes for the call. Print the handout so you'll have a convenient list of the examples and notes we'll be covering.

IMPORTANT: we only have 500 slots available on the phone line for this call on Wednesday night. Dial in 5 minutes early, to make sure you are able to get on the call.

--

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#362 From: Shel Horowitz <shel@...>
Date: Sat Sep 23, 2006 11:54 am
Subject: Fwd: Report on NEBA shelhoro
Offline
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From: "Mary Ellen Lepionka" <vze1o6h5@...>
Subject: Report on NEBA
Date: Wed, 20 Sep 2006 16:06:22 -0400
To: <IPNE-announce-owner@yahoogroups.com>, <IPNEBoard@yahoogroups.com>,
          <IPNE@yahoogroups.com>
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IPNE/PMA at NEBA: A Post-Show Report, September 20, 2006

On September 15-17, the Independent Publishers of
New England (IPNE) exhibited members' and
affiliates' products at the 33rd Annual New
England Booksellers Association (NEBA) Trade Show
in the Providence (Rhode Island) Convention
Center. We had our first opportunity to put up
two large new signs with our name and logo,
created for us by Sean Gibney of Gloucester
Graphics, Inc. and generously donated to the
organization.

IPNE's Workshop
The event started on the morning of September 15,
when IPNE hosted a workshop as part of NEBA's
educational programming. Our workshop on
Essential Business Software for Running a Small
Publishing Office ran from 9AM to noon and
featured Cate Monroe of Monroe Accounting
Services, Steve Carlson of Upper Access, and Ron
Lawrence of Publishers' Assistant.

Thirteen publishers attended in addition to the
presenters and participated in question and
answer sessions following the powerpoint
presentations. We served refreshments and
accepted donations. The workshop was videotaped,
and we hope to be able to make it available soon
to those who could not attend.

Attendees included Meredith Rutter of Vander Wyk
and Burnham, Jack Crowl of Thistle Hill
Publications, Bonnie Kreitler of Charger
Publications and Kreitler Media Services, Deirdre
and Gary Smerillo of Smerillo Associates, Joan
Creamer of Silver Snowflake Publishing and her
guest Bob Smith, Annie Kay of Life Arts Press,
Bob Trexler of Zossima Press, Robert Ellis Smith
of Privacy Journal, Mary Ellen Lepionka of
Atlantic Path Publishing, Tordis Ilg Isselhardt
of Images from the Past, and Pam Fenner of
Michaelmas Press.

IPNE-NEBA Alliance
IPNE's Treasurer, Tordis Isselhardt, and Board
member Pam Fenner attended another NEBA
educational program on Friday: "Shop Local:
Forming Business Alliances in your Community,"
moderated by Oren Teicher, CEO of ABA, with
panelists Betsy Burton of The King's English,
Salt Lake City, UT; Stacy Mitchell, Senior
Researcher for the Institute for Local
Self-Reliance; Laury Hammel, Board Co-chair of
the Business Alliance

for Local Living Economies (BALLE), whose book, Growing Local Value, will be

published in November; Frank Kramer of Harvard Book Store in Cambridge, MA;

Chris Morrow of Northshire Bookstore in Manchester, VT; Susan Porter of

Maine Coast Book Shop & Caf� in Damariscotta, ME; and Allan Schmid of Books

Etc. in Falmouth and Portland, ME.

Tordis reports: "Each attendee was given a copy
of Stacy Mitchell's new book, Big-Box

Swindle. On Saturday Betsy Burton signed copies
of her book, The King's English, about
spearheading "Buy Local First Utah" from her Salt
Lake City bookstore.... I now have signed copies
of both and am all fired up to see what I can do
here in Bennington, and what we independent
publishers might do in solidarity with the
independent bookstores in New England. There were
excellent presentations and also many handouts
about the experience of the top-notch panelists,
a list of informative titles on the importance of
building and strengthening a vibrant local
economy, and various URLs (e.g.,
www.bigboxtoolkit.com)."

The IPNE Board plans to discuss the role we might
play in Directive #3 of NEBA's new Strategic
Plan: " to assist booksellers in their efforts in
their own communities to shift consumer culture
toward supporting locally-owned businesses." See
the whole Plan at

http://www.newenglandbooks.org/strategic-plan_2006.html.

IPNE at the NEBA Trade Show
IPNE was among 249 publisher exhibitors at NEBA,
visited by between 850 and 1,000 book buyers and
independent bookstore owners (NEBA's official
statistics are not yet out). Mary Ellen Lepionka
and Tordis Ilg Isselhardt anchored the exhibit
staffing throughout the weekend, which included
displaying books of PMA members as well as those
of members of IPNE. Clint Richmond, who had
organized IPNE's presence at NEBA in 2004 and
2005, reviewed procedures and helped staff the
display on Saturday and Sunday. The IPNE-PMA
tables attracted buyers' attention. IPNE members
Bunker Hill Publishing, Images from the Past, and
Storey Publishing had their own tables nearby.

Special thanks to Deidre and Gary Smerillo of
Smerillo Associates (back office services for
independent publishers) and author Allan Lohaus
for setting up the PMA display, and to Saturday's
staff: Heather Fluornoy of Vital Health Books,
Maureen and Doug Johnson of Live Model Books,
Portia Little of Panntree Press, Jack Crowl of
Thistle Hill Publications, JoAnn Pellecchia of
Diversified A+ Publications, Clint Richmond of
Muddy River Press, Pam Fenner of Michaemas Press,
and Taylor Lockwood and Medea Minnich (also an
indexer and editor) of Taylor Lockwood
Publications. Thanks also to Sunday's staffers:
Diane Rapaport of Quill Pen Press, Yetti Frenkel
of Snow Tree Books, Paul Enos of New River Press,
and again Clint, Portia, Taylor, and Medea. We
couldn't have done it without you.

PMA at NEBA
IPNE displayed 109 books of PMA members, arranged
by genre. Some buyers examined the selections
closely, and we observed special interest in
titles in the Business/Career and Gift Book
categories, such as Home Builder Contracts
(Builderbooks) and Treehouse Chronicles (TMC
Books). Arts and crafts and photography books
that were beneficiaries of the curiosity and awe
factor included Smattwords' rubber band
sculptures, Bess Press's Voice of the People, and
Simply Nantucket (Eaglemont Press). In the
reference section, several people looked things
up in the slang dictionary (Kiku Education
Institute) and the cocktail dictionary
(Drinktionary). One visitor informed us that the
self-help book Power of the Persona by Roy Taylor
(Book Surge) had been adopted for use as a
supplemental text in a college course. The
hurricane and tsunami books for children (Bumble
Bee Productions and Shen's Books) attracted
special interest, as did Firebelly, published by
IPNE member Philograph Press. Near the end of the
show we gave away The Journey of the Little Red
Boat (George Smith Publishing) to a little girl
who had admired it and her bookstore buyer mom.
This is just a sampling of observations on the
interesting and diverse array of offerings from
PMA.

IPNE had the pleasure of escorting PMA member Dr.
Allan Lohaus to his Saturday autographing session
for his book "Mayday! A Physician as Patient."
Mary Ellen Lepionka accompanied Allan, and IPNE
Board member Doug Johnson took some great photos
of him at his signing as well as of our IPNE/PMA
tables and bookracks (photos attached).

At the end of the show IPNE and PMA books were
donated to Windham County Reads, a literacy
program in Vermont, which was the designated
non-profit recipient at NEBA this year.

Opportunities for Regional Distribution and Sales
IPNE was approached by Webster Bull, publisher of
Commonwealth Editions of Beverly, MA
(www.commonwealtheditions.com), who was seeking
new products to include in their 4-color catalog.
They expressed particular interest in Jack
Crowl's forthcoming Dateline Vermont, Paul Enos's
historical title on Rhode Island, Portia Little's
Cape Cod seafood cookbook, Diane Rapaport's book
on New England Court Cases, John DiCocco's New
England Golf Guide, and some Vermont titles
published by Tordis Isselhardt. Commonwealth
Editions has expanded its successful publishing
operation to become a distributor of regional
titles. They are interested in seeing any product
by an independent publisher that has a New
England place name of any kind in the title. IPNE
member On Cape Publications is already in their
catalog.

Barnes & Noble Booksellers Inc. is looking to
expand its regional buying. Eric Berger is
interested in seeing regional-themed non-fiction,
history, and travel books by independent
publishers, which potentially could be
distributed to all B&N stores in New England or
other regions, as relevant. Contact him at
eberger@... (212-633-3357) or Jim Scaife of
the Small Press Dept. at B&N, jscaife@...
(212-633-3377).

Demand for products for regional and local
markets seems to be strong in areas outside of
New England as well. Some New York booksellers
and book buyers at NEBA targeted our titles with
New York themes, such as Portia Little's cookbook
on Finger Lakes recipes.

Information from College Stores
Sarah Potter, Director of Bates College Store,
asked us to send publishers' catalogs (in genres,
no children's books) for possible acquisition.
She is interested in supporting the efforts of
independent publishers with products for her
market that meet industry standards. The Bates
College Store shows trade hardcovers only at
Christmas, when students select gifts for their
parents. Students buy titles that extend the
curriculum and gift books, whereas faculty
members tend to buy women's fiction, vegetarian
cookbooks, and books on natural health. Send
catalogs to Sarah E. Potter at Chase Hall, 56
Campus Ave., Lewiston, ME 04240 (207-786-6121,
fax: 207-786-6119), spotter@....

College stores are very individual and diverse in
their needs. Brown University is looking for all
types of trade books, fiction and nonfiction, for
example. The Brown buyer also advised us that
supplemental textbooks need to be well reviewed
(trade journals, library journals, peer reviews)
to reach faculty. Assumption College, on the
other hand, buys only bestsellers and textbooks
ordered by faculty.

New IPNE Members
We made some new friends at NEBA who are joining
or have recently joined our organization, such as
John DiCocco of New England Golf Guide (Belmont,
MA), Jim Kelley of Bangzoom Publishers
(Braintree, MA), Jean Creamer of Silver Snowflake
Publishing (East Greenwich, RI), Meredith Rutter
of Vander Wyk and Burnham (Acton, MA), Michael
Rubin of Wachtel and Martin LLC (Portsmouth, NH),
Nancy Randolph of Just Write Books (Topsham, ME),
Jane Smolik of MidRun Press (Wenham, MA), and
possibly others. We welcome them, and will do
further outreach with other New England
independent publishers who exhibited at NEBA this
year.

IPNE at NEIBA Next Year
NEBA has officially changed its name to NEIBA,
New England Independent Booksellers Association,
to better reflect its membership and focus. IPNE
plans to exhibit at NEIBA next year and looks
forward to representing your products there.

Our advice: Send products that meet industry
standards and have a regional focus or tie-in to
New England or any of its member states. Also,
books in the nonfiction genres and children's
books attracted the most attention. If you have
holiday titles, NEIBA sells advertising for their
special annual Holiday Catalog (see their web
site for details), which is distributed to all
their member stores.

The IPNE Board will be discussing possible
participation in "Book Buzz," a new program in
which publishers can have 15 minutes to present
the "pick" of their lists to book buyers. In
addition, for a fee, publishers can pay to have
an autographing session at the NEIBA show for one
or more of their authors, with IPNE staffers
serving as escorts. Something to think about!

IPNE at NELA
We're certainly excited about all the prospects,
and happy for the IPNE and PMA exhibitors who
benefited from participating. And thanks again to
all the helpers. IPNE will be exhibiting at the
New England Library Association (NELA) book show,
October 22-24, and invites participation by
affiliate members. See our web site
(www.ipne.org) for details.

Mary Ellen Lepionka

Independent Publishers of New England

talktous@...

Mary Ellen Lepionka
Atlantic Path Publishing
P.O. Box 1556, Gloucester, MA 01931-1556
978-283-1531  Fax: 866-640-1412
http://www.atlanticpathpublishing.com

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_________________________________________________
Shel Horowitz - 413-586-2388/800-683-WORD shel@...
-->Join the Business Ethics Pledge - Ten Years to Change the World,
One Signature at a Time  (please tell your friends)
<http://www.business-ethics-pledge.org>
Marketing consulting * copywriting * publishing assistance * speaking
How to market ethically/effectively: http://www.frugalmarketing.com
Ethics Blog:  http://www.principledprofit.com/good-business-blog/
Books: http://www.frugalmarketing.com/shop.html
_________________________________________________

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#361 From: Shel Horowitz <shel@...>
Date: Tue Sep 19, 2006 1:46 am
Subject: Fwd: PMA's Publishing University Online Premiers this Week shelhoro
Offline
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Envelope-to: shel@...
X-Modus-BlackList: terry@...=OK
Date: Mon, 18 Sep 2006 10:56:29 -0700
To: "Shel Horowitz" <shel@...>
From: terry@...
Subject: PMA's Publishing University Online Premiers this Week
X-RecID: PMA1103

Dear Shel,

We are excited to offer this new online learning tool, the PMA
Publishing University Online.

Our premier event is this Wednesday. September 20th with Jonathan
Kirsch. Jonathan consistently receives the highest ratings in our
feedback survey after the annual PMA Publishing University.

To register for the event below, visit the PMA homepage and follow
the instructions at http://www.pma-online.org

How to Build a Better Book Contract

During this session, you will learn the important factors in building
a better book contract from Jonathan Kirsch, the Association's
counsel since its inception. As an author, a columnist, broadcaster,
adjunct professor as well as a publishing law attorney, Jonathan
brings special insight into this subject.
Specifically he will cover the following areas:

- Five clauses that MUST appear in every book contract.
- The perils of using someone else's contract form, and how to avoid them.
- "Plain English" vs. "Legalese," and why simpler is not always better.
- "Stealth" contracts and how to avoid taking legal risks and
obligations without knowing it.
- Why book contracts do not last forever.
- What to do with a book after it is signed.

Fee for members to attend $49.

About the Speaker: Jonathan Kirsch is the Association's counsel and
has been since its inception. He is the author of God Against the
Gods: The History of the War Between Monotheism and Polytheism
(Viking 2004) and nine other books, including the national
best-seller The Harlot by the Side of the Road: Forbidden Tales of
the Bible (Ballantine). Kirsch is also a book columnist for the Los
Angeles Times, a broadcaster for NPR affiliates KCRW-FM and KPCC-FM
in Southern California, an Adjunct Professor on the faculty of New
York University, and an attorney specializing in publishing law and
intellectual property in Los Angeles.

If you have any questions, or I can help in any way, please let me know,

Terry

--
Terry Nathan
Director
PMA, the Independent Book Publishers Association
627 Aviation Way
Manhattan Beach, CA 90266

Tel 310.372.2732
Fax 310.374.3342

Email: terry@...
http://www.pma-online.org

--
_________________________________________________
Shel Horowitz - 413-586-2388/800-683-WORD shel@...
-->Join the Business Ethics Pledge - Ten Years to Change the World,
One Signature at a Time  (please tell your friends)
<http://www.business-ethics-pledge.org>
Marketing consulting * copywriting * publishing assistance * speaking
How to market ethically/effectively: http://www.frugalmarketing.com
Ethics Blog:  http://www.principledprofit.com/good-business-blog/
Books: http://www.frugalmarketing.com/shop.html
_________________________________________________

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#360 From: Shel Horowitz <shel@...>
Date: Tue Sep 19, 2006 1:27 am
Subject: Fwd: St. Louis Mini University shelhoro
Offline
Send Email

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X-Modus-BlackList: 71.160.191.230=OK;lisa@...=OK
X-Modus-Trusted: 71.160.191.230=NO
Date: Mon, 18 Sep 2006 14:23:20 -0700
Subject: St. Louis Mini University
From: Lisa Krebs <lisa@...>
To: <affiliates@...>
Thread-Topic: St. Louis Mini University
Thread-Index: AcbbaKnj6EjOEUdbEduZGwAWy5XgMA==
Sender: affiliates-request@...

Dear Affiliate Members,

In conjunction with our St. Louis Affiliate, PMA and its Board of Directors
will be presenting a workshop on Saturday, November 4, at the Drury Hotel in
St. Louis, MO.


For further information, a schedule of classes and contact information,
please click on the link below:

http://www.pma-online.org/PMAUStLouis.pdf


Lisa Krebs

--
Lisa Krebs
Associate Director
PMA, The Independent Book Publishers Association
627 Aviation Way
Manhattan Beach, CA 90266

Tel 310.372.2732
Fax 310.374.3342

Email: lisa@...
http://www.pma-online.org

--
_________________________________________________
Shel Horowitz - 413-586-2388/800-683-WORD shel@...
-->Join the Business Ethics Pledge - Ten Years to Change the World,
One Signature at a Time  (please tell your friends)
<http://www.business-ethics-pledge.org>
Marketing consulting * copywriting * publishing assistance * speaking
How to market ethically/effectively: http://www.frugalmarketing.com
Ethics Blog:  http://www.principledprofit.com/good-business-blog/
Books: http://www.frugalmarketing.com/shop.html
_________________________________________________

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#359 From: Shel Horowitz <shel@...>
Date: Sat Sep 16, 2006 12:54 pm
Subject: Fwd: 2007 Book Show Display Opportunities Are Here and Offer 21 of the Best Shows Available shelhoro
Offline
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I'm not sure these are an6y bargain but passing the info.

Envelope-to: shel@...
Reply-To: aparvel@...
From: "Andrew Parvel" <publishing@...>
To: <shel@...>
Subject: 2007 Book Show Display Opportunities Are Here and Offer 21
of the Best Shows Available
Date: Wed, 13 Sep 2006 21:11:32 -0400

Greetings,

Before they are put online for the public, here is your exclusive
opportunity to take advantage of the all new twenty-one show schedule
of the 2007 Jenkins Group Combined Book Exhibit Display
opportunities.  For the very first time, we're offering shows in four
awesome packages that deliver the best prices available anywhere,
including never having to pay the Combined Book Exhibit's $125.00
membership fee!

Click here to learn more: http://gm-link.com/tm.asp?c=11817&i=40340&u=

Jenkins Group in conjunction with Combined Book Exhibit give you the
chance to get your book in front of buyers, retailers, publishers,
librarians, distributors, wholesalers and foreign rights agents to
help you increase the exposure and sale of your book.

These are the world's biggest and best book shows including:

*London Book Fair
*BookExpo America
*The American Library Association's Annual and Mid-Winter Shows
*Beijing Book Fair
*American Association of School Librarians
*Frankfurt Book Fair
*Association of College and Research Libraries
*And more than a dozen state and regional library shows

The opportunity to take advantage of the full line of shows happens
only one time a year, and that time is now.  We are also offering the
four remaining 2006 shows that are taking place in New England, New
York, California and Pennsylvania.

Click here to learn more: http://gm-link.com/tm.asp?c=11817&i=40341&u=

Avoid the stress and expense of travel and let us display your book
at these awesome shows around the world.

The displays will fill up quickly with limited space available for
each show, so please get registered soon.  And if you register by for
any show package before September 30th, you'll receive a
complimentary copy of the Insider's Guide to Large Quantity Book
Sales, the premiere reference for creating and maintaining
non-traditional special market book sales.  We sell this guide each
and everyday on our site for $295.00 but it's your's at no cost with
the purchase of any of our four Combined Book Exhibit Packages.

These shows represent incredible exposure opportunities for your book
and the publishing professionals who want to see it.  Your book will
be displayed cover facing out, plus we include all of your important
sales and contact information in our display catalog that is
distributed thoughout the show weekend.  Don't miss out on these
fantastic values!

Please click the link below to find additional information that
includes a sign up form that can be faxed for immediate registration.
Or call me at 1.800.706.4636 x 1004 to register by phone and get your
free guide.

Click here to learn more: http://gm-link.com/tm.asp?c=11817&i=40342&u=

If you have any questions, please feel free to contact me through the
information below.

Best regards,

Andrew W. Parvel
Director of Marketing
Jenkins Group, Inc.

P/1.800.706.4636 x 1004
F/ 231.933.0448
E/aparvel@...
W/www.bookpublishing.com

Our intent is to keep you informed...To delete your email from our
contact list and future mailings, simply reply with the word remove
as your message or send your request to remove@...

--
_________________________________________________
Shel Horowitz - 413-586-2388/800-683-WORD shel@...
-->Join the Business Ethics Pledge - Ten Years to Change the World,
One Signature at a Time  (please tell your friends)
<http://www.business-ethics-pledge.org>
Marketing consulting * copywriting * publishing assistance * speaking
How to market ethically/effectively: http://www.frugalmarketing.com
Ethics Blog:  http://www.principledprofit.com/good-business-blog/
Books: http://www.frugalmarketing.com/shop.html
_________________________________________________

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#358 From: Shel Horowitz <shel@...>
Date: Fri Sep 15, 2006 10:00 pm
Subject: Fwd: 2006 Small Publishers Assoc. Conference (SPAN) shelhoro
Offline
Send Email

SPAN's Small Publishers Marketing Conference & Trade Show: Beyond Lightbulbs to Action

SPAN's Small Publisher's Marketing Conference and Trade Show, in San Mateo CA (just south of San Francisco), October 27-29, promises to teach authors and publishers how to increase book sales, generate greater profitability, and boost their professional standing. Headlining the event are publishing pros Penny Sansevieri (A Marketing Expert, Inc.), Erin Eaves (Amazon Advantage Program), Eric Kampmann (Midpoint Book Distributors), Brian Jud (Book Marketing Works), Jeniffer Thompson (monkeyCmedia), and Barry Kerrigan (Desktop Miracles).

The goal of the conference is to have every participant go home with a new or updated marketing plan and be committed to putting it into action. SPAN's Eleventh Annual Conference is designed to provide attendees a year's worth of marketing, promotional, and operational concepts in three days. For more information or to register, call the Small Publishers Association of North America at 719-475-1726 or visit <http://snipurl.com/wh9c>.

--

<http://www.business-ethics-pledge.org>
Marketing consulting * copywriting * publishing assistance * speaking
How to market ethically/effectively: http://www.frugalmarketing.com
Ethics Blog: http://www.principledprofit.com/good-business-blog/
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#357 From: Shel Horowitz <shel@...>
Date: Wed Sep 6, 2006 10:57 am
Subject: PMA offers Online Workshops, starting with Book Contracts shelhoro
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I hope you will be able to send this out electronically to your membership.
We have all worked hard on this program and applause goes to Board member
Frank Gromling for making this dream become a reality. Thanks for your help.

Bringing Learning to the Entire Membership

Recognizing that we can only offer education to a portion of our membership
during the face-to-face Publishing University each May, PMA, under the
director of Board Member Frank Gromling, Ocean Publishing (FL) began to
explore online learning last year. We are beginning to offer classes that
anyone can access from their home or business computer, both live as well as
24/7 after the program has been aired and taped.

Continuing in the tradition of placing our sessions in tracks so that you
can access specific areas of interest, our first e-learning session will
feature Jonathan Kirsch, PMA's General Counsel and renown publishing
attorney, in its first elearning project in our Legal Track, entitled How to
Build a Better Book Contract on September 20, 2006. This live session on
September 20 will then move online and be easily accessed throughout the
year for those needing this information.

For a more indepth explanation of this new PMA Program and a complete
description of the Kirsch session, please click on the link below. We hope
you all will be as excited about this project as we are today.

http://www.pma-online.org/university_online.cfm


   Jan


--
Jan Nathan
PMA, the Independent Book Publishers Association
310-372-2732
627 Aviation Way, Manhattan Beach, CA 90266
Www.pma-online.org
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Shel Horowitz - 413-586-2388/800-683-WORD shel@...
-->Join the Business Ethics Pledge - Ten Years to Change the World,
One Signature at a Time  (please tell your friends)
<http://www.business-ethics-pledge.org>
Marketing consulting * copywriting * publishing assistance * speaking
How to market ethically/effectively: http://www.frugalmarketing.com
Ethics Blog:  http://www.principledprofit.com/good-business-blog/
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#356 From: Shel Horowitz <shel@...>
Date: Thu Aug 31, 2006 11:15 am
Subject: Fwd: [IPNE ANNOUNCE]: IPNE Workshop at NEBA shelhoro
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Send Email

X-IronPort-AV: i="4.08,191,1154923200";
     d="scan'208"; a="1102545309:sNHT35136554"
Date: Wed, 30 Aug 2006 22:09:52 -0400
To: Shel Horowitz <shelh@...>
From: "Mary Ellen Lepionka" <me.lepionka@...> (by way of Shel
Horowitz <shelh@...>)
Subject: [IPNE ANNOUNCE]: IPNE Workshop at NEBA

Dear Members of the IPNE Announce List,

On Sept. 15 from 9AM to noon, IPNE will present a workshop on
"Essential Business Software for Running a Small Publishing Office."
Presenters are SteveCarlson, Upper Access, Inc., Ron Lawrence,
Publishers' Assistant, and Cate Monroe, Monroe Accounting Services.
Refreshments will be provided. Donations accepted.

The workshop is at the Rhode Island Convention in Providence, RI, in
conjunction with the NEBA (New England Booksellers Association) trade
show, which runs Sept. 16 and 17. IPNE will be exhibiting members'
and affiliates' products at the NEBA show and also will be managing
the PMA exhibit.

The workshop focuses on affordable software for independent or small
publishers and covers, for example, issues such as ONIX and tracking
and accounting for distributor sales. For more information and to see
the full program, go to www.ipne.org. If you plan to attend the
workshop, please rsvp to cate@... or
talktous@....

Thank you,

Mary Ellen Lepionka
Atlantic Path Publishing
P.O. Box 1556, Gloucester, MA 01931-1556
978-283-1531  Fax: 866-640-1412
http://www.atlanticpathpublishing.com

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_________________________________________________
Shel Horowitz - 413-586-2388/800-683-WORD shel@...
-->Join the Business Ethics Pledge - Ten Years to Change the World,
One Signature at a Time  (please tell your friends)
<http://www.business-ethics-pledge.org>
Marketing consulting * copywriting * publishing assistance * speaking
How to market ethically/effectively: http://www.frugalmarketing.com
Ethics Blog:  http://www.principledprofit.com/good-business-blog/
_________________________________________________

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