X-IronPort-AV: i="4.08,191,1154923200";
     d="scan'208"; a="1102545309:sNHT35136554"
Date: Wed, 30 Aug 2006 22:09:52 -0400
To: Shel Horowitz <shelh@...>
From: "Mary Ellen Lepionka" <me.lepionka@...> (by way of Shel
Horowitz <shelh@...>)
Subject: [IPNE ANNOUNCE]: IPNE Workshop at NEBA

Dear Members of the IPNE Announce List,

On Sept. 15 from 9AM to noon, IPNE will present a workshop on
"Essential Business Software for Running a Small Publishing Office."
Presenters are SteveCarlson, Upper Access, Inc., Ron Lawrence,
Publishers' Assistant, and Cate Monroe, Monroe Accounting Services.
Refreshments will be provided. Donations accepted.

The workshop is at the Rhode Island Convention in Providence, RI, in
conjunction with the NEBA (New England Booksellers Association) trade
show, which runs Sept. 16 and 17. IPNE will be exhibiting members'
and affiliates' products at the NEBA show and also will be managing
the PMA exhibit.

The workshop focuses on affordable software for independent or small
publishers and covers, for example, issues such as ONIX and tracking
and accounting for distributor sales. For more information and to see
the full program, go to www.ipne.org. If you plan to attend the
workshop, please rsvp to cate@... or
talktous@....

Thank you,

Mary Ellen Lepionka
Atlantic Path Publishing
P.O. Box 1556, Gloucester, MA 01931-1556
978-283-1531  Fax: 866-640-1412
http://www.atlanticpathpublishing.com



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_________________________________________________
Shel Horowitz - 413-586-2388/800-683-WORD shel@...
-->Join the Business Ethics Pledge - Ten Years to Change the World,
One Signature at a Time  (please tell your friends)
<http://www.business-ethics-pledge.org>
Marketing consulting * copywriting * publishing assistance * speaking
How to market ethically/effectively: http://www.frugalmarketing.com
Ethics Blog:  http://www.principledprofit.com/good-business-blog/
_________________________________________________

From: Pat Morris <parmorris@...>
Subject: Midwest Booksellers Trade Show
Date: Wed, 30 Aug 2006 16:28:15 -0500
To: <Affiliates@...>
Sender: affiliates-request@...
X-Resent-From: shelh@...
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X-Filtered-By: Spamfire 1195514

[I apologize for the late notice on these display opportunities. I finally
woke up to the realization that summer is almost over when I heard a
weatherman say, "There are only 19 days until the possible snow season."
AARGH!]

MIDWEST BOOKSELLERS ASSOCIATION TRADE SHOW
The Midwest Independent Publisher's Association (MIPA) invites all of our
"cousins" (Pat Bell says "Hi") to display books at the Midwest Booksellers
Association (MBA) Trade Show. Booksellers from all over the Midwest will
gather on September 29 and 30 in St. Paul to find books for their stores.
MIPA will have a table at MBA (formerly called UMBA) and we invite you to
display your book for all of the booksellers to see.

Books will be displayed face out and will be listed in our catalogue. The
cost is $35 (additional titles, $25). We will need the following information
about your book(s): title, author, publisher's address, isbn, price, format
(paper or hard cover), category, year of publication and distributor(s) a
short (75-100 words) description of your book(s), and your contact
information in case we need more information.

THE DEADLINE FOR ENTERING BOOKS IS SEPTEMBER 8. Please send the above
information about your book(s) and payment (made out to MIPA) to Pat Morris,
MIPA, 1729 A Street, St. Paul, MN 55106. A .jpeg of the cover to be used in
the catalogue should be sent to parmorris@.... Books should be sent
to arrive at the same address by September 15.


_____________________________

TWIN CITIES BOOK FESTIVAL

MIPA will also have an exhibit at Rain Taxi's Twin Cities Book Festival on
Saturday, October 14. If you wish your book to be included in both shows,
please include an extra $10.00 in your payment.

The Twin Cities Book Festival is held at the Minneapolis Community &
Technical College in Minneapolis. Exhibit hours are 10AM-5PM. This festival
is open to the public.

____________________________

Again I apologize for the late notice. If you have any questions, feel free
to call me at 651-771-2006. If I don't answer, I'm probably gathering
firewood, even though it's in the 80s today. It is Minnesota and it really
could snow in the next three weeks.

Pat Morris
President
Midwest Independent Publishers Association

--
_________________________________________________
Shel Horowitz - 413-586-2388/800-683-WORD shel@...
-->Join the Business Ethics Pledge - Ten Years to Change the World,
One Signature at a Time  (please tell your friends)
<http://www.business-ethics-pledge.org>
Marketing consulting * copywriting * publishing assistance * speaking
How to market ethically/effectively: http://www.frugalmarketing.com
Ethics Blog:  http://www.principledprofit.com/good-business-blog/
_________________________________________________

If you are already a member of IPNE, you will have already gotten
this--just delete. If you're on the outreach list but not a member,
this is the information.

Comment: DomainKeys? See http://antispam.yahoo.com/domainkeys
X-Yahoo-Newman-Property: groups-email
X-Yahoo-Newman-Id: 16018389-m121
X-Apparently-To: IPNE@yahoogroups.com
To: IPNE@yahoogroups.com
X-Originating-IP: 66.163.187.179
X-eGroups-Msg-Info: 1:6:0:0
X-Yahoo-Post-IP: 71.124.166.189
From: "atlanticpath2" <me.lepionka@...>
X-Yahoo-Profile: atlanticpath2
Sender: IPNE@yahoogroups.com
Mailing-List: list IPNE@yahoogroups.com; contact IPNE-owner@yahoogroups.com
Delivered-To: mailing list IPNE@yahoogroups.com
List-Id: <IPNE.yahoogroups.com>
List-Unsubscribe: <mailto:IPNE-unsubscribe@yahoogroups.com>
Date: Sat, 15 Jul 2006 16:15:04 -0000
Subject: [IPNE] Exhibit at NEBA
Reply-To: IPNE@yahoogroups.com

Dear IPNE Members,
Want to remind you to take advantage of one of the chief benefits of
your membership in IPNE--the opportunity to exhibit your books at low
cost. We are exhibiting at the New England Booksellers Association
trade show in Sept., and now is the time to sign up for it. You can
register and pay online at our web site, www.ipne.org. All the
information is there, and I'll be glad to answer personally any
questions you have.

The NEBA show is Sept. 16-18 at the Rhode Island Convention Center in
Providence, and members of the IPNE Board are giving a workshop there
on Sept. 15 from 9 to noon. The workshop is on business software and
accounting practices for book publishers and includes practical,
down-to-earth information for running a small press. Here are some of
the topics:
--Increasing book sales
--Title management with the mandatory new ONIX standard
--Tracking sales and receipts when working with a trade distributor
--Invoicing sales and returns
--Consignment sales
--Tracking and collecting receivables
--Keeping in touch with customers and prospects
--Tracking royalties and commissions
--Tracking and controlling inventory
--Basic recordkeeping

Hope you'll be able to attend this meeting and will plan to attend
NEBA as well or at least to exhibit with us there. After checking out
the information at www.ipne.org, please let me know if you have any
questions.

Best wishes,
Mary Ellen Lepionka
talktous@...










Yahoo! Groups Links





--
_________________________________________________
Shel Horowitz - 413-586-2388/800-683-WORD shel@...
-->Join the Business Ethics Pledge - Ten Years to Change the World,
One Signature at a Time  (please tell your friends)
<http://www.business-ethics-pledge.org>
Marketing consulting * copywriting * publishing assistance * speaking
How to market ethically/effectively: http://www.frugalmarketing.com
Ethics Blog:  http://www.principledprofit.com/good-business-blog/
_________________________________________________

X-IronPort-AV: i="4.06,206,1149480000";
     d="scan'208"; a="537348328:sNHT551956014"
Date: Tue, 04 Jul 2006 19:45:00 -0400
To: Shel Horowitz <shelh@...>
From: "Mary Ellen Lepionka" <me.lepionka@...>
Subject: Exhibiting Op and Workshop

Dear Affiliates,

The Independent Publishers of New England (IPNE) is exhibiting at the
New England Booksellers Association (NEBA) trade show in Providence,
RI, this Sept. 16 and 17. IPNE also will be staffing the PMA tables
at NEBA and giving a workshop on the business of publishing at the
Providence Convention Center on the morning of Sept. 15 (NEBA
exhibits go up that afternoon).

Members of the PMA Affiliates are welcome to exhibit at NEBA and/or
to attend the IPNE workshop. For more information see www.ipne.org.
Please check back for workshop details, which will feature Steve
Carlson, Ron Lawrence, and Cate Monroe on the subjects of business
software, electronic databasing, and accounting for publishers.
Contact: talktous@....

Best wishes,
Mary Ellen

Mary Ellen Lepionka
Atlantic Path Publishing
P.O. Box 1556, Gloucester, MA 01931-1556
978-283-1531  Fax: 866-640-1412
http://www.atlanticpathpublishing.com




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_________________________________________________
Shel Horowitz - 413-586-2388/800-683-WORD shel@...
-->Join the Business Ethics Pledge - Ten Years to Change the World,
One Signature at a Time  (please tell your friends)
<http://www.business-ethics-pledge.org>
Marketing consulting * copywriting * publishing assistance * speaking
How to market ethically/effectively: http://www.frugalmarketing.com
Ethics Blog:  http://www.principledprofit.com/good-business-blog/
_________________________________________________

1. They are under construction. The driveway has a sign for Integrity
Builders that dwarfs the sign that says Hartsbrook School. There may
also be a sign for Hampshire Shakespeare

2. We are *not* in Piening Hall (the blue main building with the
raised atrium lobby) but in the modular building behind it and to the
left.

3. There is some set-up to do. Could someone volunteer to be there by
9:10 and help with that?

4. I am hoping to bike to the meeting, and need a volunteer to drive
my coffee pot home. If anyone is going via the Pike, it's not even
really out of the way. I have already dropped off the pot and
assorted snacks, gotten a key, and been given a tour of the bldg.

See y'all tomorrow!
--
_________________________________________________
Shel Horowitz - 413-586-2388/800-683-WORD shel@...
-->Join the Business Ethics Pledge - Ten Years to Change the World,
One Signature at a Time  (please tell your friends)
<http://www.business-ethics-pledge.org>
Marketing consulting * copywriting * publishing assistance * speaking
How to market ethically/effectively: http://www.frugalmarketing.com
Ethics Blog:  http://www.principledprofit.com/good-business-blog/
_________________________________________________

Hadley, MA: Independent book publishers and authors are invited to an
informational workshop on book marketing at The Hartsbrook School,
Bay Road, Hadley, Saturday morning, June 17, beginning at 9:30 a.m.
Learn from the perspectives of an independent  bookseller,
publicist, and a niche publisher on how to publish, market, and sell
more books while working effectively with outside freelance
professionals.

The event, organized by Independent Publishers of New England
<<http://www.ipne.org>http://www.ipne.org>, will feature a panel
with...

* Nat Herold: owner of Amherst Books, Amherst, MA , a local
general-interst bookstore
* Pamela Fenner, Michelmas Press, Amesbury, MA: a niche publisher
producing educational * books for parents, teachers, and libraries
* Dierdre Randall of Blueline Publicity, Portsmouth, NH, who is also
the in-house publicist for Peter  E. Randall Publisher, also of
Portsmouth

Following the panel, those interested can participate in a group
lunch  at a nearby restaurant.  The event is open both to IPNE
members and to the general public.

There is no charge for IPNE members to attend the meeting; for
non-members, a $5 donation is  suggested.

IPNE is a membership organization offering workshops, seminars, and
marketing programs for independent book publishers in or near the
six-state region. established in 1999, IPNE is the regional affiliate
of the two largest trade groups of independent publishers, PMA
(Huntington Beach, CA,
<<http://www.pma-online.org>http://www.pma-online.org>) and SPAN
(Colorado Springs, CO,
<<http://www.spannet.org>http://www.spannet.org>

For more information or to RSVP (very much appreciated), please
contact Mary Ellen Lepionka,
978-283-1531,<mailto:talktous@...>talktous@... or
<mailto:me.lepionka@...>me.lepionka@...
--
_________________________________________________
Shel Horowitz - 413-586-2388/800-683-WORD shel@...
-->Join the Business Ethics Pledge - Ten Years to Change the World,
One Signature at a Time  (please tell your friends)
<http://www.business-ethics-pledge.org>
Marketing consulting * copywriting * publishing assistance * speaking
How to market ethically/effectively: http://www.frugalmarketing.com
Ethics Blog:  http://www.principledprofit.com/good-business-blog/
_________________________________________________

We produce award-winning books that have been purchased by many libraries, sold to foreign publishers, etc. However, because I am the only author, we are not eligible and have had to seek 3rd-party CIP data.

Recognzing the upper hand an official LOC CIP provides in terms of inclusion in certain databases, I would like to suggest broadening the eligibility criteria so that qualifying self-published books are eligible. Not to do so is discrinatory.

I would be happy to help think about how the program would be broadened while maintaining a focus on includion of quality titles.

"Implementing a more thorough review process for publisher eligibility, which may take 3-6 months from the date of application to participate"--if this were geared toward increasing the number of eligible publishers, I would strongly support it. If, on the other hand, it were geared toward further restricting eligiblility, I would oppose it--just as  I opoose raising the eligibility requirement from 3 to 5 authors and eliminating infrequent publishers.

The LOC would be wise to acknowledge the changing media landscape, and the high number of quality self-published titles that fill needs in library acquisitions. A process needs to be established to separate the wheat from the chaff, but right now, both are being discarded.

Note: if you're planning to attend BEA, there's also a possibility to
hook up with some of us for lunch on Friday at noon.



The next meeting of the Independent Publishers of New England will be held
at the Hartsbrook Waldorf High School in Hadley, MA, on June 17, from 9:30
AM to 12:30 PM. For more information on the venue and directions, see
www.hartsbrookhigh.org/index.php and Map Quest (www.mapquest.com). The main
routes to Hadley are the Mass Pike (from east and west) and I-91 (from north
and south). You will find additional directions upon arrival at the school.

-->Specific directions added by Shel:
  From East, South, or West: Mass Pike to Exit 4, I-91 North. Exit 19,
immediate right over the bridge, right again at the Getty station
(almost immediately). Approx 1-1/2 miles, left on Bay Road (little
Vermont-style signs for Hampshire College, Eric Carle Museum,
national Yiddish Book Center, Flayvors at Cook Farm). School is on
the right, maybe a mile up.

  From the North: I-91 south to Exit 20, immediate left on Damon road,
left on Rt 9 over the bridge and follow as above.

  From the North-East: Route 2 West to Route 202 South. Turn right,
toward Amherst, in Pelham, at the flashing light; I think it's called
Amherst Road, and then when you're in Amherst it's Pelham Road and
then Mail Street. Left in Amherst Center onto N. Pleasant Street.
Street will change to S. Pleasant and then West Street (Route 116).
Just past Hampshire College, at Atkins Farms Fruit Bowl,, turn right
onto West Bay Road. School is about two miles on the left.

It's a big blue building, fairly modern and unusually shaped.

(Reminder: bring your books to show off!)



The meeting will feature an expert panel on book promotion and publicity.
Panelists will include, for example, Deidre Randall
(www.bluelinepublicity.com), Pam Fenner (www.michaelmaspress.com), and
others, representing the publicist, publisher, and bookseller approaches to
promoting books. How can independent small publishers best increase sales
through promotion? If you have particular questions you would like the
panelists to address, please send your questions to IPNE at
talktous@....



IPNE also will greet new members and guests, display members' products, and
lead networking sessions. The IPNE Board of Directors will meet in the
afternoon following a break for lunch at area restaurants. The Board will
plan introductory and intensive workshops for September on ONIX databasing
and accounting for book publishers.



The June meeting in Hadley is free to members and affiliates, but donations
for the space will be gratefully accepted. The fee for nonmember guests is
$5, and everyone is cordially invited to attend. Please RSVP by June 9 by
emailing IPNE at talktous@.... We look forward to seeing you there.

--
_________________________________________________
Shel Horowitz - 413-586-2388/800-683-WORD shel@...
-->Join the Business Ethics Pledge - Ten Years to Change the World,
One Signature at a Time  (please tell your friends)
<http://www.business-ethics-pledge.org>
Marketing consulting * copywriting * publishing assistance * speaking
How to market ethically/effectively: http://www.frugalmarketing.com
Ethics Blog:  http://www.principledprofit.com/good-business-blog/
_________________________________________________

From: "Mary Ellen Lepionka" <me.lepionka@...>
Subject: PMA Report on the PLA Show

Pasted in below, please find PMA's report from Lisa Krebs on the recent
Public
Library Show in Boston. Shel, could you please forward this report to the
Announce-Only list?

March 28, 2006
To: PMA/PLA Participants
From: Lisa Krebs and Susan Nicoletti, PMA
Re: Public Library Association 2006, Boston, MA

The Public Library Association Convention in Boston, MA attracted more than
5,500 acquisition librarians, who gathered to attend seminars and look for
new books to add to their collections. It was an active show, and one where
you really get to know the specific needs of this market and the
individuals. The attendees of this show are book lovers, like us and the
exchange is always enlightening.

Here's some information from the convention we'd like to share with all of
you:

1.       A review from one of the following magazines is the stamp of
approval that is often needed to write a purchase order: Library Journal,
Publishers Weekly, School Library Journal, Kirkus and Booklist. Other
magazines are used as well, but one of these magazines will definitely
influence a purchase. Therefore, if you have received a review in any of
these publications, please make sure it is prominent in any promotion you
send to the library.

2.       Many librarians stopped by our booth to tell us that they love
receiving our material monthly. To paraphrase many, "I go through it
immediately. It's very valuable to us. We really use your stuff (catalogs,
fliers), and we think PMA does a great job! We love PMA because we always
find things that no one else has!" While many indicated that they can
purchase throughout the year, others stated that they save information on
books that they want to buy during their "big purchase time." This
purchasing period coincides with when they get their governmental dollar
allocation for the year and is near the end of their fiscal year (the old
"spend it or lose it" syndrome).

3.       The show catalogs were literally "flying" off the tables. Every
time we turned around, we were putting out another pile. This was a
wonderful thing, and just what we wish to happen at these shows.

4.       Librarians are true seekers of information. It is the goal of every
librarian to be "THE" source of information for their patrons. Time after
time, librarians were so excited to find one location for the independent
publishers of the U.S. Many of the librarians stopping by our booth were not
only responsible for buying for one library, but an entire branch which can
consist of up to 50 libraries or more.

5.       In terms of patron reading trends, librarians told us, "Self-Help
titles are very big, as are Young Adult and, of course, Children's titles."

The PLA is an every-other-year show, and is one of the most informative
shows we attend. The hours are moderate, and the librarians are very focused
on collecting information. The next show, PLA's 12th National Conference,
will be held in Minneapolis, MN, March 25 - 29, 2008.

Some other interesting notes from the show:

-          Send posters, lots of posters - with useful information and web
addresses. Librarians will definitely put them up, especially if it ties in
with a certain week, month or holiday.

-          A man walked into the booth energetically asking, "Are these
independent publishers?" When we told him yes he said, "Good, I'm on the
hunt for good stuff!"

Several publishers helped out at the PMA booth at PLA. Visiting our booth
and volunteering at a trade show is something we strongly recommend. You not
only get a feel for the marketplace and some great first-hand information,
but you get to network with other publishers to learn from each other.
Thanks to Betsy Matthes, Mary Ellen Lepionka, Yetti Frenkel, Christy Lyon,
Dr. Debbie Warner and others who helped out or visited the PMA booth.

We collected a list of over 200 librarian contacts that expressed interest
in the books at the PMA booth. Most librarians will order from the
wholesaler or distributor you listed in the PMA catalog.  (If there was a
specific order for your book or genre, it is addressed below). If you would
like to receive the librarian list as an Excel file by e-mail, please send
your request to me at Lisa@... and I will be happy to send it to
you [if you participated in PLA].

*Photos from this and other PMA staffed exhibits can be seen at
http://pma-online.org/boothphotos.cfm

The following librarians asked for specific titles.

[Snip! Lisa requested that the librarian info be shared only with PLA
participants. This was an impressive list of contact information and
specific title and genre needs.]


Mary Ellen Lepionka
Atlantic Path Publishing
P.O. Box 1556, Gloucester, MA 01931-1556
978-283-1531  Fax: 866-640-1412
http://www.atlanticpathpublishing.com

--
_________________________________________________
Shel Horowitz - 413-586-2388/800-683-WORD shel@...
-->Join the Business Ethics Pledge - Ten Years to Change the World,
One Signature at a Time  (please tell your friends)
<http://www.business-ethics-pledge.org>
Marketing consulting * copywriting * publishing assistance * speaking
How to market ethically/effectively: http://www.frugalmarketing.com
Ethics Blog:  http://www.principledprofit.com/good-business-blog/
_________________________________________________

Envelope-to: shel@...
X-Modus-BlackList: terry@...=OK
Date: Fri, 31 Mar 2006 16:02:46 -0800
To: "Shel Horowitz" <shel@...>
From: terry@...
Subject: Benjamin Franklin Awards Finalists
X-RecID: PMA1103

Dear Shel,

The first set of finalists for this year's Benjamin Franklin Awards
have been announced. Click here: http://www.pma-online.org/

Additional categories will be added very soon and the winners will be
announced May 17, 2006 at the Washington, DC Convention Center.

Have a great weekend,  and congratulations to all the finalists!

Terry

--
Terry Nathan
Director
PMA, the Independent Book Publishing Association
627 Aviation Way
Manhattan Beach, CA 90266

310/372-2732
Fax: 310/374-3342

terry@...
http://www.pma-online.org/

--
_________________________________________________
Shel Horowitz - 413-586-2388/800-683-WORD shel@...
-->Join the Business Ethics Pledge - Ten Years to Change the World,
One Signature at a Time  (please tell your friends)
<http://www.business-ethics-pledge.org>
Marketing consulting * copywriting * publishing assistance * speaking
How to market ethically/effectively: http://www.frugalmarketing.com
Ethics Blog:  http://www.principledprofit.com/good-business-blog/
_________________________________________________

I know both Jeannette Belleveau and Joan Peterson, and this is legit.
I exhbited next to their wonderful booth t ALA some years ago.
Contact Joan directly if interested.


   From: "Jeannette" <sheltie11@...>
Subject: PROMO: Join the Travel Publishers booth at BookExpo America (x-posted)

Anyone with travel- or history-related titles looking for a little
extra TLC in marketing to
bookstores and chain travel buyers is encouraged to exhibit in the
newly enlarged Travel
Publishers Association booth at BookExpo America 2006.

Your book will be placed in front of buyers from national chains and
independent travel
bookstores by knowledgeable colleagues.

I know from first-hand experience that travel and history books get
the love they deserve
at this booth. We ask everyone who visits the booth what books their
patrons are seeking
and put books of interest in their hands. Wherever possible, we will
try to generate sales
leads for you and forge strong relationships especially with the
owners of independent
travel bookstores. This is in contrast to other booths where your
travel title will be
exhibited with other titles (mostly self-help) that lack a
travel/history focus.

The Travel Publishers Association is a nine-year-old group with
approximately 80
members, ranging from single-title authors and publishers up to
Fodor's and Lonely
Planet. This May 19-21, we will be at BEA at the Washington Convention Center,
Washington DC. Our booth is double the size of booths we've had
previously (200 square
feet vs 100 square feet) because we need more space. Our booth number
is 1012, and we
are in the Travel/Maps section.

   Here's what you need to do to display titles at BEA 2006 with the
Travel Publishers
Association:

   Please let our director, Joan Peterson, at
<mailto:joanp@...>joanp@..., know immediately how many
titles you'd like to display. The cost is: $75 for one title; $40 for
each additional title.

   Later, she'll let you know the deadline for sending your titles in.

   Additional benefits to publishers / authors:

   1 -- Within a day or so after the show, you will get contact info
about anyone specifically
interested in your title(s): interest in sales, review copies, etc.
etc. All info from the
business cards will be entered into an Excel spreadsheet and a World
mailing label file for
post-show marketing purposes.

2 -- The IRS looks favorably on businesses that advertise as being
"real" vs. "hobby"
businesses. While it rarely pays off to advertise books (except
occasionally in barter
situations), this Travel Publishers Association booth, as well as the
upcoming catalog for
2007, are notable exceptions because of how well-targeted this booth
is to travel buyers.
These are fully deductible, yet affordable and likely beneficial
advertising expenses.

   If you are interested in exhibiting, or would like more information,
please contact Joan at
<mailto:joanp@...>joanp@... or 608/233-5488.


More information at:  <http://www.travelpubs.com/>http://www.travelpubs.com/

--
_________________________________________________
Shel Horowitz - 413-586-2388/800-683-WORD shel@...
-->Join the Business Ethics Pledge - Ten Years to Change the World,
One Signature at a Time  (please tell your friends)
<http://www.business-ethics-pledge.org>
Marketing consulting * copywriting * publishing assistance * speaking
How to market ethically/effectively: http://www.frugalmarketing.com
Ethics Blog:  http://principledprofit.blogspot.com/
_________________________________________________

X-IronPort-AV: i="4.02,153,1139202000";
     d="scan'208"; a="48358004:sNHT40373412"
From: Sheila Ruth <sruth@...>
Subject: Fwd: Children's/YA promotional opportunity
Date: Tue, 28 Feb 2006 12:29:41 -0500
To: Shel Horowitz <shel@...>

Hi Shel,

I don't know if you saw this a few weeks ago. I can handle a few more
titles and I wondered if you have any clients that might be
interested. I'm already planning on including Riddle in the Mountain,
Barbara Elmore's Saviors of the Bugle, Brad Gochowski's The Secret
Weakness of Dragons, and one of Ellen Feld's Morgan Horse books. But
feel free to pass this on to anyone else who might be interested and
that you think would be a good candidate.

Sheila

Begin forwarded message:

>As I'm sure many of you know, March is Small Press Month. In honor
>of Small Press Month, and to help raise awareness of the excellent
>small press titles out there, I'm going to be highlighting small
>press titles on my blog throughout the month of March. Here's the
>criteria:
>
>- Must be juvenile or young adult titles
>- Preference will be given to fantasy and science fiction titles,
>since that's the topic of my blog, but I will consider other good
>titles for children or teens
>- Must be published by a small press or self-published. I'm sorry,
>but for this I'm not including subsidy published titles (I do
>usually review them if they are good, but subsidy publishers aren't
>small presses, so I can't really include them here)
>- I will consider books I've already reviewed, as long as I haven't
>blogged about them before
>- Books must be well-written, edited, and designed and produced to
>professional standards. Since these are books I'm going to be
>holding up to the world as shining examples of how good small press
>books can be, I have to hold them to a high standard.
>
>If I haven't scared you off by now, please email me *off list* if
>you'd like to submit your books for consideration
>
>You can see my blog here:
>http://www.wandsandworlds.com/blog1/
>
>Please feel free to pass this on to anyone you think would be interested.
>
>Sheila Ruth


--
_________________________________________________
Shel Horowitz - 413-586-2388/800-683-WORD shel@...
-->Join the Business Ethics Pledge - Ten Years to Change the World,
One Signature at a Time  (please tell your friends)
<http://www.business-ethics-pledge.org>
Marketing consulting * copywriting * publishing assistance * speaking
How to market ethically/effectively: http://www.frugalmarketing.com
Ethics Blog:  http://principledprofit.blogspot.com/
_________________________________________________

<http://www.nytimes.com/2005/12/11/business/11advi.html?adxnnl=1&adxnnlx=1134857\
150-USZqmSQjCeGwDyaTjZ5CYw>
--
_________________________________________________
Shel Horowitz - copywriter, marketing consultant, author, speaker
Affordable, effective marketing materials and strategies

Sign the Business Ethics Pledge - Help Change the World
<http://www.principledprofit.com/25000influencers.html>

mailto:shel@... * 800-683-WORD/413-586-2388
http://www.frugalmarketing.com / http://www.principledprofits.com
Books: Grassroots Marketing, Principled Profit, others
Blog on Corporate/Government/Marketing Ethics:
http://principledprofit.blogspot.com/

_________________________________________________

Envelope-to: shel@...
Date: Tue, 13 Dec 2005 12:42:25 -0800
To: "Shel Horowitz" <shel@...>
From: jan@...
Subject: December 15 PMA Deadlines
X-RecID: PMA1103

Dear Shel,

Don't let these program deadlines pass you by.

December 15 is the reservation deadline date for the following programsL

PUBLIC LIBRARY MAILING

Fiction/Poetry/Literary Titles ONLY
Click here to reserve your space

https://www.pma-online.org/resforms/index.cfm#a1

Flyers need to be at our mail house before the end of this year. This
program will mail directly after January 1.

TARGET MARKETING PROGRAM

Travel/Vacation Titles ONLY

Click here to reseerve your space.

https://www.pma-online.org/resforms/index.cfm#a4

This 4-color catalog is mailed to 10,000+ library and bookstore
buyers as well as travel editors throughout the U.S. This program
will mail by mid-January.

EXHIBITS

New York International Gift Fair
Last call for individual title reservations. Books need to be at PMA
office by no later than December 31.

Click here to make your reservations

http://www.pma-online.org/exhibits_pma.cfm

--
_________________________________________________
Shel Horowitz - copywriter, marketing consultant, author, speaker
Affordable, effective marketing materials and strategies

Sign the Business Ethics Pledge - Help Change the World
<http://www.principledprofit.com/25000influencers.html>

mailto:shel@... * 800-683-WORD/413-586-2388
http://www.frugalmarketing.com / http://www.principledprofits.com
Books: Grassroots Marketing, Principled Profit, others
Blog on Corporate/Government/Marketing Ethics:
http://principledprofit.blogspot.com/

_________________________________________________

Envelope-to: shel@...
Date: Thu, 08 Dec 2005 12:35:51 -0800
To: "Shel Horowitz" <shel@...>
From: jan@...
Subject: PMA News
X-RecID: PMA1103

Dear Shel,

UPCOMING MARKETING DEADLINES

Don't forget the following programs. The reservation date for each
program is listed and a click through is provided for you:

DIRECT MAIL Target Marketing Programs

December 15 - Travel/Vacation Titles ONLY. This will be sent to
Travel Editors throughout the U.S., as well as Travel Acquisition
Buyers at the libraries and bookstores.

December 31 - Political/Current Events Titles ONLY. This will be sent
to the Political Editor at the newspapers throughout the U.S., as
well as Political Acquisition Buyers at the libraries and bookstores.

Click her for a further description of these programs and/or to place
a reservation. http://www.pma-online.org/coopcats_target.cfm

EXHIBITS

PUBLIC LIBRARY ASSOCIATION

The Public Library Association will be meeting in Boston, MA this
year in March 2006. This is an excellent show that is strongly
supported by public library acquisition buyers for both education and
acquisition. This show happens every-other-year, next one scheduled
for 2008. You can display individual titles within the PMA
cooperative booth and we still have one more full booth available if
you would prefer to have  a shared or full booth for your own titles.
Contact terry@pma-online for information on the full or shared booth.

BOOK EXPO AMERICA

Two booths have recently become available directly across the aisle
from the PMA cooperative booths. If you would like information on how
to contract for these booths, please contact terry@....

NEW YORK INTERNATIONAL GIFT FAIR

December 15 is the final date to reserve your place at this new show
for PMA to be held at the Javits Center January 29-February 2. This
is a firm deadline and no titles will be accepted after that date
since we need to have sufficient time to develop a catalog and send
the books to New York.

Click on the link below to make your reservation today for these
great shows.DIRE

http://www.pma-online.org/exhibits_pma.cfm

--
_________________________________________________
Shel Horowitz - copywriter, marketing consultant, author, speaker
Affordable, effective marketing materials and strategies

Sign the Business Ethics Pledge - Help Change the World
<http://www.principledprofit.com/25000influencers.html>

mailto:shel@... * 800-683-WORD/413-586-2388
http://www.frugalmarketing.com / http://www.principledprofits.com
Books: Grassroots Marketing, Principled Profit, others
Blog on Corporate/Government/Marketing Ethics:
http://principledprofit.blogspot.com/

_________________________________________________

Dear New England independent publisher.

If you haven't sent in your dues ($24 for a year, plus an optional
$36 if you'd like a Publisher Page on the revitalized IPNE.org
website)

1. If you are a PMA or SPAN member, you immediately make up your
national dues on the discount you get as part of IPNE.

2. You'll be in the running for the annual IPNE scholarship to attend
PMA-U in Washington this May jut before Book Expo America (an amazing
conference, and one where several of the IPNE core, including me,
will be presenting)

3. You'll get the lower, members-only price for any fee-based events we put on

4. You'll be be able to keep receiving this announcement list if we
move it to members-only, and you'll also be able to participate in
the members-only discussion list

Plus, you'll be helping to build a strong New England-wide community
of independent book publishers, who can rely on each other for
support, business advice, co-marketing, and more.
--
_________________________________________________
Shel Horowitz - copywriter, marketing consultant, author, speaker
Affordable, effective marketing materials and strategies

Sign the Business Ethics Pledge - Help Change the World
<http://www.principledprofit.com/25000influencers.html>

mailto:shel@... * 800-683-WORD/413-586-2388
http://www.frugalmarketing.com / http://www.principledprofits.com
Books: Grassroots Marketing, Principled Profit, others
Blog on Corporate/Government/Marketing Ethics:
http://principledprofit.blogspot.com/

_________________________________________________