Devoted to discussing the marketing and business ideas in the books by Jack Trout including:
<ul>
<li>Jack Trout on Strategy</li>
<li>Differentiate or Die:Survival in Our Era of Killer Competition</li>
<li>A Genie's Wisdom: A Fable of How a CEO Learned to Be a Marketing Geniu</li>
<li>The Power Of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right</li>
<li>Big Brands Big Trouble: Lessons Learned the Hard Way</li>
</ul>
In this group we will discuss how to apply his ideas in the real world.