Interested candidates should reply to Scott Keane at skeane@...

Director of Marketing Strategy & Analytics

http://www.salesforce.com/company/careers/locations/a0800000000Ab4WAAS/a01700000\
0F3kJD.jsp

A unique opportunity to work at a company that is a pioneer in the technology
space, recognized as having one of the leading sales and marketing organizations
in technology today. This role will manage a team that's responsible for
developing the strategy and insight to enable salesforce.com to optimize its
marketing programs across channels, geographies, segments and products. This
includes the development and testing/execution of a wide range of marketing
strategies (e.g., customer and prospect segmentation, nurturing campaigns,
campaign sequencing) with a strong focus on analytics and actionable results.
This role will collaborate closely with other Salesforce.com employees within
sales, marketing, product marketing, and business operations to develop and
execute marketing strategies for the company.

Develop strategies across a wide range of initiatives to enable optimization of
marketing mix globally. Manage the delivery of supporting research and analysis
with actionable recommendations and a plan to execute. Collaborate with
appropriate groups across the company to implement solutions and drive
quantifiable impact. Become the evangelist for findings with sales, operations,
marketing to promote action and measurable results.

Responsibilities:
•Provide the Salesforce.com CMO with the insight to understand the effectiveness
of every dollar spent on pipeline generation, pipeline maturation, and
branding/awareness activities
•Manage the development of strategies and recommendations to optimize marketing
mix and response-to-opportunity qualification process globally
•Work with internal and external resources to develop predictive models to
address lead scoring, campaign sequencing, etc.
•Work cross-functionally with Product Marketing and Sales Operations to develop
pipeline generation goals by region, market segment, and product
•Manage annual and quarterly marketing planning processes based on these
pipeline generation goals ensure Marketing supports Sales with sufficient
pipeline to meet bookings goals
•Manage the ongoing development of standardized reports and dashboards using BI
tools to provide Regional Marketing VPs with the information required to manage
their businesses
•Conduct Quarterly Business Reviews with CMO and Regional Marketing VPs to
ensure measured campaign results are integrated into future planning processes


Required Skills/Experience:
•10+ years of work experience, ideally in sales/marketing strategy, management
consulting, business development
•Experience managing teams of individual contributors
•MBA required. Undergraduate degree from a top-tier school preferred
•Management consulting and strong "analytics to implementation" experience is
highly desirable
•Strong creativity and innovation in discovering actionable results and
strategies
•Excellent quantitative analysis and modeling skills as well as an ability to
effectively present and communicate actionable insights and recommendations
•Ability to succeed in a collaborative, start-up paced environment