Blue Shield of California is seeking an Online Marketing Manager in our San Francisco office located at 50 Beale Street.

Job Description

The Online Marketing Manager provides strategic leadership of online marketing including paid search and display advertising, purchased leads, e-mail marketing, landing pages, and online lead to sale conversion.

He/she serves as an expert on best practices for online marketing strategies and analytics while working with internal and external partners to maximize online sales.

Specific responsibilities include:

- Paid search advertising: manage search agency relationship, oversee ad copy creation, guide keyword expansion, drive testing and optimization, track performance

- Display advertising and email: manage interactive agency, lead creative development, create test schema (creative, offers, formats, landing pages, etc.), track performance

- Online media: work closely with media agency on planning and optimization

- Reporting & analysis: provide weekly reports on performance; analyze data, present findings to management and make recommendations for future tests, campaigns, efficiency improvements, and media optimization

- Ensure all campaigns/tactics are trackable

- Plan and optimize to achieve click-through rate, conversion rate, cost per sale, and sales volume targets

Job Requirements

- Minimum of seven years of marketing experience, at least three of which are in online marketing (paid search, display advertising, and email)