Mark your calendars for MOCCA's Holiday Mixer—MOCCA is hosting a Q4 holiday social mixer. The mixer will be held at 6 on Thursday, Dec 3, 2009 at the Hotel Sofitel in Redwood City, CA. All members are welcome. We have several marketing automation software vendors to thank for this party. Market2Lead, Marketo, Eloqua, Aprimo, Unica, and Silverpop have all graciously agreed to sponsor this mixer. Thanks guys!

Looking forward to seeing you all soon.

The Database Marketing Analyst role reports to the Senior Manager, Database
Marketing in the Marketing Operations Dept.

This role provides an opportunity to make an immediate and visible impact by
mining existing customer data to create actionable acquisition, engagement and
retention strategies.  By leveraging customer and external prospect data, you
will conduct quantitative and qualitative research and provide the business with
key insights on customer behavior that leads to loyalty and profitability.   The
Database Marketing Analyst also supports management with standardized & ad hoc
reporting to provide data & analysis for segmentation, data acquisition and
augmentation.

Responsibilities
• Maintain and Evolve Customer Segmentation and Data Acquisition Strategies
• Establish Data Governance Process, Procedures and Guidelines
• Develop Customer Centric Dashboards and KPI's
• Mange Performance Based Data Acquisition and Augmentation Buys
• Forecast Performance and ROI Goals and Plan Media and Data Acquisition Buys
accordingly
• Explore Data Acquisition Alternatives and Provide Recommendations to Meet ROI
Goals
• Manage External Data Processing, Lead Generation and List Broker Vendors


Qualifications
• Bachelors degree required
• 5+ years direct or database marketing experience required, including Data
Modeling, ETL and Campaign Management / List Processing Skills
• 2+years Media Planning or Data Acquisition experience desired
• Knowledge of US, EMEA and Asia Pac Data Processing Standards and Compliance
• Extremely accurate and detail oriented, and posses strong oral and written
communication skills
• Strong Mathematical and Analytical Abilities – Working knowledge of Customer
Behavior, Segmentation and Statistical Modeling Techniques
• Motivated self-starter able work independently with ability to keep up in a
fast paced environment.


Computer Experience:
• MS Office, including Excel, Word and PowerPoint
• Statistical Tools: SPSS Preferred (or SAS)
• ETL Tools (Extraction Transformation Load)
• SQL

Interested candidates should send resumes to Joan Yanabu at salesforce.com -
jyanabu@...

http://bit.ly/Mkg_Auto_Mgr

Are you very analytical, love to measure results and strive to continuously
raise the bar? Do you also love tinkering with software applications (the kind
of person that enjoys exploring the 90% of features that most of us never use)
because you have an insatiable curiosity for exploring what's possible?

We are looking for a Marketing Automation Manager to help grow TrialPay's sales
using the latest demand generation tools. Reporting to the Director of Field
Marketing, your job is to be a "digital alchemist" – turning Web traffic into
revenue. Working with our field marketing team, you will create a
revenue-generating machine. This role will draw on many aspects of your
marketing operations and Web analytics background. Working with a world-class
marketing team, this will be a career-defining opportunity. This is a
high-impact role that has the potential to double our revenue growth. If you are
looking for a career opportunity where you can have a huge impact, read on….

TrialPay (www.trialpay.com) is changing the world of e-commerce. We're building
a payments and promotions platform that uses efficiencies of the Web and a
patent-pending optimization engine to increase revenue for e-commerce sites. The
company's revenue has grown faster in its first two years than Google or Amazon.
Entering its third year, the company has served more than 40 million users and
is continuing its trend of triple-digit revenue growth year-over-year.

For more information and a link to submit your resume, click here:
http://bit.ly/Mkg_Auto_Mgr

In preparation for our next meeting (August 25), we are compiling a list of
vendors and consultants who facilitate marketing-related change management. If
you have a recommendation, please send it along.

Thanks.
Larissa DeCarlo
VP, Consulting Services, MTS
ld@...
415-990-9075

Dear MOCCA Members,

Sending a quick reminder regarding the quarterly MOCCA survey. Each quarter,
MOCCA does a survey of its membership on topics of interest to the marketing
operations community. This quarter we are focusing on process. The intent of
this survey is to identify key trends, typical success and failure points
associated with process adoption, including design, implementation and
governance. This information will be used to inform and engage the MOCCA
community on what you and your peers are doing as well as potentially highlight
opportunities for future quarterly meetings.

Please take a few moments to fill out the survey. It shouldn't take more than 10
minutes to complete. The survey will be live until July 24th.

http://www.zoomerang.com/Survey/?p=WEB229D3MC9AG5

Best,

Brenda Kring
Director, Demand Generation
CyberSource
650-965-6527 (office)
650-450-1201 (mobile)

Interesting report on online brand measurement from eMarketer. Most of their
reports require a subscription to their service. This one is being made
available for free.

http://www.emarketer.com/brandmeasurement/

Brenda Kring
CyberSource

Interested candidates should reply to Scott Keane at skeane@...

Director of Marketing Strategy & Analytics

http://www.salesforce.com/company/careers/locations/a0800000000Ab4WAAS/a01700000\
0F3kJD.jsp

A unique opportunity to work at a company that is a pioneer in the technology
space, recognized as having one of the leading sales and marketing organizations
in technology today. This role will manage a team that's responsible for
developing the strategy and insight to enable salesforce.com to optimize its
marketing programs across channels, geographies, segments and products. This
includes the development and testing/execution of a wide range of marketing
strategies (e.g., customer and prospect segmentation, nurturing campaigns,
campaign sequencing) with a strong focus on analytics and actionable results.
This role will collaborate closely with other Salesforce.com employees within
sales, marketing, product marketing, and business operations to develop and
execute marketing strategies for the company.

Develop strategies across a wide range of initiatives to enable optimization of
marketing mix globally. Manage the delivery of supporting research and analysis
with actionable recommendations and a plan to execute. Collaborate with
appropriate groups across the company to implement solutions and drive
quantifiable impact. Become the evangelist for findings with sales, operations,
marketing to promote action and measurable results.

Responsibilities:
•Provide the Salesforce.com CMO with the insight to understand the effectiveness
of every dollar spent on pipeline generation, pipeline maturation, and
branding/awareness activities
•Manage the development of strategies and recommendations to optimize marketing
mix and response-to-opportunity qualification process globally
•Work with internal and external resources to develop predictive models to
address lead scoring, campaign sequencing, etc.
•Work cross-functionally with Product Marketing and Sales Operations to develop
pipeline generation goals by region, market segment, and product
•Manage annual and quarterly marketing planning processes based on these
pipeline generation goals ensure Marketing supports Sales with sufficient
pipeline to meet bookings goals
•Manage the ongoing development of standardized reports and dashboards using BI
tools to provide Regional Marketing VPs with the information required to manage
their businesses
•Conduct Quarterly Business Reviews with CMO and Regional Marketing VPs to
ensure measured campaign results are integrated into future planning processes


Required Skills/Experience:
•10+ years of work experience, ideally in sales/marketing strategy, management
consulting, business development
•Experience managing teams of individual contributors
•MBA required. Undergraduate degree from a top-tier school preferred
•Management consulting and strong "analytics to implementation" experience is
highly desirable
•Strong creativity and innovation in discovering actionable results and
strategies
•Excellent quantitative analysis and modeling skills as well as an ability to
effectively present and communicate actionable insights and recommendations
•Ability to succeed in a collaborative, start-up paced environment

Courses are available online 

• World top Class Courses
• Business Administration
• Executive Business Administration
• Management and Leadership
• E-Business/E-Commerce
• Computer Science
• Management of Technology
• Management Information Systems
• Software Engineering
• International Business Administration
• Human Resource Management
• Finance
• Health Administration
• Electrical Engineering
• Engineering Management
• Environmental Engineering
• General Engineering
• Mechanical Engineering
• Quality Control
• Safety Engineering

How To apply? UK HSMP 

You should apply to the Highly Skilled Migrant Programme Team at the Border and Immigration Agency in Sheffield. You can apply from abroad and in most cases; you can also apply from inside the UK if you are here with Home Office permission.

Individuals already in the UK may apply to switch into HSMP without leaving the UK provided they have leave as a:

Work permit holder; or 
Student who has successfully obtained a degree level qualification on a recognised degree course at either a UK publicly funded further or higher education institution or a bona fide UK private education institution which maintains satisfactory records of enrolment and attendance; or
Postgraduate doctor or a postgraduate dentist or trainee general practitioner; or
Working holidaymaker; or
International Graduates Scheme participant; or
Innovator; or
Fresh Talent: Working in Scotland scheme participant. 

MOCCA Members--

The editor of Brandweek is currently working on a story about how the CMO role
is evolving to take in more Internet-driven data and to share more functions
with IT. He is interested in speaking with either a CMO or a marketing
operations professional in a B2C company (automotive, packaged goods, etc.) on
this topic.  His deadline is next week, so he is looking for someone to
interview this week or early next week.

Let me know if you are interested in contributing to this story, and I can pass
on his contact information.

Thanks!

Marcia Trask
mtrask@...

Floral Designers 

Floral designers are in high demand currently and demand is growing . So start a creative, moneymaking career in a multi-billion dollar industry.  more info 

With the right credentials, you can earn as much as $30,000 a year, work for a florist shop , or in the floral department of a grocery store, or even start your own floral design business  (owners of floral business can earn much more than $30,000 a year).
More Info.........

Given MOCCA member interest in marketing metrics, I thought this conference
might be of interest to some if it's not already on your radar.

The eMetrics Marketing Optimization Summit is in San Jose May 4-7. This
conference offers a number of sessions and workshops on a variety of marketing
metrics, including:

customer acquisition
customer retention
emerging metrics
predictive analytics

They are offering discounts to members of the Web Analytics Association.

More information on the event can be found at http://www.emetrics.org/sanjose/.

Best,
Brenda Kring

Hi everyone,

Right90 is seeking a Director of Demand Gen - owning both programs and
operations for Demand Gen, including lead to close reporting and analysis. 
Ideal candidate would lean more toward the analytical skill set.  Full job
description is pasted below.  You can contact me directly or careers@...



Director Demand Generation

Summary Job Description
Right90, a rapidly growing start-up and the leader in on-demand sales
forecasting and revenue performance management, is seeking a metrics-driven
Director of Demand Generation to help us build marketplace momentum and
measurably grow the sales pipeline using the complete marketing mix.   
Reporting to the VP Marketing, this role is responsible for driving revenue by
executing and measuring lead generation and field marketing programs.  The
successful candidate will have strong analytical skills, strong creative skills,
and deep experience in managing and measuring sales and marketing programs.

Responsibilities:

The Director of Demand Generation will own all demand generation activity to
drive revenue for Right90, specifically:
• Conceptualize and manage a diverse range of marketing programs, such as
webinars, events, tradeshows, search engine marketing, email campaigns, website
offers, and more. This includes initial program conceptualization, execution of
the creative process, database strategy, program execution, and success
measurement.
• Own and manage the website as a strategic demand generation tool, driving
conversion from visitors to leads.
• Create and own a lead nurturing strategy and develop the specific programs to
nurture and qualify the existing internal prospect database.  Own the marketing
automation system and the marketing database, and build/maintain the internal
house list.
• Define and report on the lead to close process, and conduct rigorous
measurement of sales and marketing programs at both a macro and micro level. 
Analyze campaign outcomes in detail, draw insights and present results clearly
to facilitate sound decision making and next steps. Design and create CRM
reports and Excel models to monitor the lead flow and results between marketing
and sales.
• Manage a diverse set of vendors to accomplish the responsibilities outlined
above.  Manage to budget.


  Required skills:

• 8-10+  years experience in marketing for enterprise software companies
preferably with CRM, Software-as-a-Service, collaboration, or rich multi-media
experience.
• Proven success in creating demand for similar products.
• Strategic thinking, solid business judgment, positioning/marketing savvy, and
excellent presentation skills
• Exceptional written and oral communication skills, including copy writing,
writing for email, editorial and proofreading abilities.
• Excellent organizational skills with the ability to run multiple projects and
meet deadlines.
• Self-starter with an entrepreneurial spirit and the ability to work
independently.
• Experience in marketing to VP Sales and other executive roles is desired for
this position.
• Familiarity with CRM applications: Salesforce.com and/or Marketo (or
equivalent) a plus.
• College degree, preferably with an MBA.

Please submit resumes to careers@...

Interested candidates should submit a resume to:
Lisa Plotczyk - lplotczyk@...

Position: Marketing Shared Services Specialist, Contract position
Department: Marketing Operations

Description: Salesforce.com is the enterprise cloud computing company. Our
portfolio of Software-as-a-Service (SaaS) applications, including our
award-winning customer relationship management (CRM), has revolutionized the
ways that customers manage and share business information over the Internet.
Salesforce.com has evolved from a startup founded by four people in a cramped
San Francisco apartment ten years ago to a company described by Barron's as "the
fastest growing business software company in the world."

With more than 3,000 employees, over $1B in annual revenues, and over a million
users worldwide, we are proud to contribute to the success of companies of all
sizes, in all industries, around the globe. According to Gartner, 25% of all
software will be deployed via the cloud computing model by 2011. No matter how
you slice it, the future of software is cloud computing. Consider joining the
cloud computing leader, Salesforce.com, and be part of the team that is creating
this future.

Salesforce.com is an invigorating and stimulating place to work. We were named
in early 2009 as one of FORTUNE's "100 Best Companies to Work For." The
best-of-the-best work side by side every day—addressing challenges and providing
the opportunity for each of us to do the best work of our careers. If you are
ready to become a key contributor and join one of today's hottest,
market-leading companies, then send us your resume/CV and accomplishments today.
In return for your efforts, salesforce.com offers a competitive compensation
package plus paid-time-off for volunteering and more. Principals only, no
agencies please. At salesforce.com, equal talent always means equal opportunity.

The Shared Services Specialist, Marketing Operations delivers immediate value to
the Marketing and Events teams by managing all campaign set-up and tracking in
our Marketing application. This role is the resident expert on our internal use
of salesforce.com Marketing and ensures that hundreds of marketing initiatives
are tracked correctly. This role is also responsible for creating dashboards to
track marketing performance, and providing help desk and troubleshooting for the
global marketing teams. The ideal candidate has marketing experience with an
affinity for the analytics and process side of marketing.

Responsibilities:
Responsibilities include (but are not limited to):
•Be the expert on internal use of salesforce.com's Marketing application;
•Enter all marketing and events campaigns in salesforce.com Marketing
application;
•Test and troubleshoot all campaign set-up and codes embedded in landing pages;
•Request lead routing rules to accommodate marketing manager's post-campaign
follow-up with Sales;
•Ensure all post-campaign data updates are processed correctly;
•Create program and team-wide dashboards to track marketing effectiveness;
•Ensure post-campaign follow-up emails are sent correctly;
•Troubleshoot and correct campaign set-up errors;
•Provide quarterly reconciliation reports to marketing managers;
•Provide end-user training and support on marketing application process.

Required Skills/Experience:
•3-5 years prior experience managing marketing campaigns
•Understanding of email marketing, events, public relations, web marketing
•1-2 years experience as a salesforce.com Administrator a plus
•Highly proficient with reporting tools, CRM systems and MS Excel
•Excellent organizational skills with aptitude for details
•Possess strong interpersonal skills to deal professionally with all types of
people
•Able to work independently, be self-motivated, and follow direction
•Exceptional ability to work in a deadline-oriented environment
•Ability to manage multiple projects simultaneously
•Team player with a positive, can-do attitude

If you or anyone you know is interested in learning more about this role, please
email seth.berman@...

Blue Shield of California is seeking an Online Marketing Senior Analyst in our
San Francisco office located in the Financial District at 50 Beale Street.

Job Description
The Online Marketing Senior Analyst leads planning, reporting and analysis of
online customer acquisition marketing including paid search, search engine
optimization, purchased leads, affiliate programs, landing pages, and online
lead to sale conversion.

He/she works with internal and external partners to identify gaps in data
capture strategy and will implement enhancements to optimize reporting
capabilities. He/she also serves as an expert on best practices for online
marketing strategies and analytics.

Specific responsibilities include:
- Collaborate with search marketing agency, search engine representatives,
multivariate testing vendors,
direct sales, acquisition marketing, and application service providers on data
collection, reporting, and
analysis that enables Blue Shield to efficiently maximize online sales
- Create and automate online marketing performance reports, and provide analysis
of online customer
acquisition campaigns through use of Google Analytics and internal databases. At
times, you may also
use WebTrends, Omniture Analytics tools, Atlas Advanced Analytics, and
DoubleClick DART.
- Play a key role in optimizing sources of online leads and affiliate programs
and in designing and
continuously improving the supporting online and offline sales processes to
maximize conversion
- Plan, report, and analyze multivariate landing page tests to increase sales
and improve customer
experience
- Create and maintain documentation of online marketing processes, system, and
data flows; Identify
opportunities for improvements, and implement those improvements
- Coordinate and maintain site tagging requests to enable comprehensive,
accurate, and actionable
reporting

Qualification/Education Desired:
- Minimum of one year in a client or agency online marketing planning,
reporting, and analysis role
- Intermediate use of Google Analytics and Microsoft Excel
- Familiarity with some or all of the following: WebTrends, Omniture Analytics
tools, Atlas Advanced
Analytics, and DoubleClick DART
- Intermediate project management and organizational skills
- Intermediate communications and presentation skills
- Bachelor's degree in a related discipline (MIS, Computer Science, Marketing,
Business, etc.)

Please send interested candidates to Lisa Plotczyk
lplotczyk@...
Thank you!

Sr. Manager of Marketing Strategy & Analytics

Salesforce.com has rapidly evolved from a startup founded by four people in a
cramped San Francisco apartment in 1999 to a company with more than 3,000
employees, a $1B+ Annual Revenue Run Rate and over 1.1M users worldwide. As a
pioneer in on-demand business services, we are transforming the software
industry, championing what we call the "democratization" of software—offering
small companies the benefits of sophisticated business applications, a luxury
previously affordable only for large enterprises. Our customers range in size
from tiny companies to global multinational corporations and represent diverse
industries. Top talent across the world joins salesforce.com for its "change the
world" mentality; the opportunity to excel in a performance-driven, fast-paced,
and competitive atmosphere; the chance to be surrounded by peers and leaders
that inspire, motivate, and innovate and a corporate philosophy that
incorporates community involvement into its fabric.

A unique opportunity to work at a company that is a pioneer in the technology
space, recognized as having one of the leading sales and marketing organizations
in technology today. This role will be part of a team which is responsible for
developing the strategy and insight to enable salesforce.com to optimize its
marketing efforts across geographies, segments and products. This includes the
development and testing/execution of a wide range of marketing strategies (e.g.,
advanced segmentation, nurturing campaigns, campaign sequencing) with a strong
focus on analytics and actionable results. This role will collaborate closely
with other Salesforce.com employees within sales, marketing, product marketing,
and business operations to develop and execute marketing strategies for the
company.

Develop strategies across a wide range of initiatives to enable optimization of
marketing mix globally. Deliver supporting research and analysis with actionable
recommendations and a plan to execute. Collaborate with appropriate groups
across the company to implement solutions and drive quantifiable impact. Become
the evangelist for findings with sales, operations, marketing to promote action
and measurable results.

4+ years of work experience, ideally in sales/marketing strategy, management
consulting, business development

Degree from top-tier school preferred; Recent MBA nice to have but not necessary

Management consulting and strong "analytics to implementation" experience is
highly desirable

Strong creativity and innovation in discovering actionable results and
strategies

Excellent quantitative analysis and modeling skills as well as an ability to
effectively present and communicate actionable insights and recommendations

Ability to succeed in a collaborative, start-up paced environment

BtoB Magazine has an upcoming webinar that may be of interest. Details and URL
below.

The Power of Web Analytics: Measuring Micro & Macro Conversations in Lead
Generation

2009 presents new opportunities to evaluate the ROI of B2B marketing efforts.
With the increased focus on data-driven decision-making, the right analytics
toolkit is key to making the most of marketing dollars. Please join world
renowned Blogger and Analytics Evangelist Avinash Kaushik as he discusses how to
integrate online and offline marketing efforts, measuring & evaluating online
advertising, and tracking the B2B sales process effectively.

http://www.btobonline.com/apps/pbcs.dll/section?category=webcasts1#seenit

Dear MOCCA Members,

We are asking all members who would like to remain active with MOCCA
to update their contact information. If you have not already done so,
please take a few moments to fill out the MOCCA registration form.

To complete the registration form, please go to
http://app.formassembly.com/forms/view/42754.

All information will remain private and will not be disclosed to any
other organization.

The Marketing Operations Cross-Company Alliance (MOCCA) is a community
for sharing practical experience between Marketing Operations
professionals in technology companies. MOCCA aims to create both
professional development for members and development of the marketing
operations profession. We provide an exchange forum for real-world
ideas, solutions, and best practices. Depending on your role, there
are three possible levels of membership: Professional, Partner and
Student/Educator. More details on the membership levels and benefits
for each can be found on the website at
http://www.moccabayarea.org/membership/index.html.

MOCCA is a grass roots organization. All MOCCA activities are put on
by members such as you. If you're interested in taking on a more
active role within MOCCA by volunteering, let us know by emailing to
info@....

Looking forward to happy and prosperous New Year.

Best,

Brenda Kring
Membership Chair
MOCCA
membership@...

Please send any interested candidates to Lisa Plotczyk
lplotczyk@...
Thank you!

Position: Senior Manager, Marketing Operations
Department: Marketing Operations

Description: Change the way the world does business at salesforce.com,
the global leader in software as a service (SaaS). More companies
trust their vital customer and sales data to salesforce.com than any
other on-demand customer relationship management (CRM) provider in the
world. Salesforce.com has evolved from a startup founded by four
people in a cramped San Francisco apartment 9 years ago to an
organization with more than 2,700 employees. For fiscal year 2008, we
reported revenue of approximately $748.7 million, an increase of 51
percent from fiscal 2007.

The Senior Manager, Marketing Operations delivers marketing automation
thought leadership, training, and business process and technology
solution improvements to maximize the efficiency and effectiveness of
the global salesforce.com Marketing organization. This role is
responsible for identifying and documenting marketing best practices,
developing and delivering a training curriculum based on these best
practices, and conducting roadmap planning for systems and process
improvement initiatives that extend across Marketing, Sales, Sales
Operations, Field Operations, Education Services and Information
Technology. This role is also responsible for ensuring the data model
and data quality in our implementation of Salesforce CRM Marketing
supports executive management's reporting and analytics requirements.

The ideal candidate will have a deep background in marketing and sales
execution/management, marketing systems infrastructure, and best
practices. Equally important are solid analytic, process development
and project management skills with the ability to continually improve
the marketing operations function. Reporting to the Senior Director,
Marketing Operations, this position will lead worldwide marketing
operations initiatives for salesforce.com and work closely with
executive management to meet business unit objectives.


Responsibilities include (but are not limited to):
•Identify and document best practices in the use of Salesforce CRM
Marketing and other marketing automation technologies;
•Develop and deliver a training curriculum based on these best
practices to all Marketing new hires and on a refresher basis;
•Conduct roadmap planning for systems and process improvement
initiatives that extend across Marketing, Sales, Sales Operations, and
Information Technology;
•Own internal end-to-end response-to-lead routing process and
technical infrastructure for Marketing;
•Evaluate third party solutions that augment Salesforce CRM Marketing
functionality to meet the needs of the global salesforce.com Marketing
team;
•Align with executive sponsors, business owners, scrum teams,
development teams, quality assurance, and other teams to define
systems and process improvement projects, objectives and plans;
•Manage multiple concurrent projects including requirements gathering,
design and project planning/management; and
•Deliver project communications to meet business expectations and
ensure client satisfaction, delivery on schedule and budget.

Required Skills/Experience:
•Background in marketing management, execution and measurement
•Knowledge of marketing and data quality best-practices
•Deep understanding of sales process and marketing/sales hand-offs
•Skilled in business process analysis, requirements gathering,
process/solution design and data modeling/design
•Prior experience as Project Manager or Business Owner for large scale
information systems projects
•Experience working with CRM systems (salesforce.com, Siebel, SAP,
Oracle), Oracle Financials and/or other ERP experience
•Ability to learn quickly in a dynamic environment
•Excellent influencing and negotiation skills
•Excellent presentation, writing and receptive listening skills, with
the ability to present complex ideas in a concise and objective manner
•Team player able to work with virtual and global cross functional teams
•Ability to work with deadlines and in a fast-paced environment
•Has demonstrated clear leadership skills and experience working with
large, complex projects
•Prior experience hiring and managing staff
•Bachelors Degree, with 8-12 years marketing, operations and project
management experience; MBA preferred

Desired Skills:
•Advanced negotiation and presentation skills
•Knowledge of on-demand web applications
•Experience with Agile development methodologies a plus
•Professional project management credentials (such as PMI) a plus

Hi folks,

Is anyone using Tridion or some other CMS system for their website and
willing to share operational lessons learned to support in live
environment?  I am particularly interested in understanding the type
and scope of work required (technical web development for new/existing
pages? reviewer of changes? other?) needed to support website w/CMS.

My direct contact info is bvogelsa@....

Thanks!
Bridget Terry
Marketing Operations / TIBCO Software

Please let me know if you or anyone you know would be a good fit for
this role at Blue Shield of California in San Francisco.

Job Title: Database Marketing Analyst
Please send resumes to: seth.berman@...

Specific responsibilities include:
- Develop strategy for targeted marketing campaigns: this includes
creating tests, cell structures with waterfall reports, print
quantity estimates, mail costs, prospect selection guidance, and
coordinating list delivery.
- Evaluate effectiveness of marketing campaigns: code files to track
response, track campaign response and provide feedback of findings
with actionable recommendations for performance improvements.
- Produce weekly, monthly, quarterly, and annual performance reports.
- Build and maintain marketing planning tools (spreadsheets, etc.).
- Manage data quality and process improvements to produce accurate
information as efficient as possible.
- Manage database marketing vendors and projects.
- Implement technology to enhance marketing strategy and performance.

Job Requirements
Qualification/Education Desired:
- Familiarity with reporting and analysis tools including Business
Objects, OLAP cubes, and SAS
- Demonstrated project management and organizational skills
- Ability to successfully lead cross functional teams of technical
and marketing resources from Blue Shield and external agencies
- Able to influence those outside of the department
- Willingness to complete detailed level work such as research data
issues to identify root causes, document business rules, and test
system changes
- Should have 3+ years of combined experience in database marketing,
direct marketing, customer reporting and analytics, and/or finance
- Knowledge of relational databases and data structures
- Strong written and verbal communications skills
- Proficiency with standard business software (MS Excel, MS Access)
- Bachelor's degree in a related discipline (MIS, Marketing)
- Health care and/or insurance background a plus

Please join us for the February MOCCA Quarterly Meeting.

The focus of this meeting will be on Marketing Operations Career
Paths. Given the current economic situation, this should be a lively
and topical discussion.

We will have a panel of current and former Marketing Operations
leaders, a CMO, and an executive recruiter. Bring your questions,
your job descriptions, your resumes, and a friend.

Thanks to Symantec for agreeing to host us at:
Symantec V-Cafe
350 Ellis Street
Mountain View, CA 94043 US

Larissa DeCarlo
VP, Consulting Services
Marketing Transformation Services, Inc.
415-990-9075
www.marketingtransformation.net
ld@...

(1) Email marketing manager:
Email campaign management (strategy, development, and execution)
Technical and analytical skills, strong knowledge of Salesforce.com,
Omniture's Site Catalyst, and Responsys Interact Platform
Passion for improving response rates – various testing methodologies,
personalized campaigns based on list audience, drip campaigns, etc.
List management and segmentation

Experience includes 3 years at salesforce.com, 2 years at Oracle.
Excellent guy to work with, great oversight and troubleshooting skills.

Contact Ashish Patel
Phone: 408.781.72370 Email hashinorcal@...

Resume posted on our yahoo group:
http://f1.grp.yahoofs.com/v1/8JF_ScOeE0ZI08C99VzGYVLBE0An1OFaAMK3fcbh0Dh20wg3Xct\
xAcwby6V9_rvizUlmitbQ2RsTUZgjkzVdLLQn3NDLZ9fA2EjA/Resumes/Email_Marketing_Ashish\
_Patel_Resume.pdf


(2) Marketing and Events professional:
Marketing events - strategy, planning, logistics, & analysis
Project management
General marketing strategy & execution
Proficiency in Salesforce.com application

Six years with salesforce.com Marketing department managing regional
seminars and annual user conference. Previous experience in Alliances
marketing, online marketing and customer reference programs.

Please contact Sia Frederick
Cell: 510.301.9336 Email: sia_f@...

Resume is on our yahoogroup:
http://f1.grp.yahoofs.com/v1/MB92SVMtKU0oI4IvSa2KTWhiY9X8S2POVgmeOuyFesRuXeP139z\
Y_0sjJx3eChMhhVgjNhfW1KOS4sItfrsjprPY7I3gkPsMa4X8/Resumes/Anastasia_Frederick_Re\
sume.pdf

Hi there, I'm not ~really~ in the Bay Area (I used to be, before moving
to Arkansas...), but I'll be out in San Diego for the Aprimo Conference
and I would love to meet up with some other Marketing Ops folks either
in San Diego or San Francisco. The Aprimo Conference is 2/9-2/11, we'll
likely head up to the Bay Area on 2/11. Anyone who would be willing to
meet and talk about the marketing ops space please let me know.

Thanks - I hope to meet some folks!

Kelley Troia
Sr. Director, Marketing Operations
Walmart Stores
kelley.troia@...