Hi all, We were discussing the Marketing Communications function under Marketing Operations role, and was wondering (from the 55% of the respondents who ...
Mikel Irizar: The way I have seen this managed most frequently is that all of the content generation is managed through an internal communications team within...
Mikel, We fulfill the same functions as follows: 1. yes, but internal only (external presos go through the comm/brand group) 2. yes 3. no 4. yes 5. no 6. yes ...
Coincidentally, Heidi has asked Alan (VP of Corp Comms) to help us with Lightning communications. I'm a little miffed as I think we have it under control and...
Thanks everybody! Mikel __________________________________________________ Do You Yahoo!? Tired of spam? Yahoo! Mail has the best spam protection around ...
Note: forwarded message attached. __________________________________________________ Do You Yahoo!? Tired of spam? Yahoo! Mail has the best spam protection...
Does anyone have any suggestions for consulting firms or vendors who can build a metrics-driven ROI report? I'm looking for a 3rd-party to document and...
Folks, These notes are the result of our first Steering Committee meeting which was held on 06/13/06 at Network Appliance. Action items are noted in red. ·...
Hi all, First of all thanks to everybody involved in setting up MOCCA -- I'm confident that we can build a strong and mutually beneficial community. Our CMO...
Enter your vote today! A new poll has been created for the MOCCA_bayarea group: Is your company engaged in Direct Mail Marketing (Originating new customers,...
MOCCA_bayarea@yahoogr...
Jul 11, 2006 12:36 am
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Hi Folks, Please note that the following position was recently posted at Symantec. http://service1.symantec.com/hr/jobPostingsExternal.nsf/0/01A1F87DD0662 ...
Hi all! We are working to improve/develop the NetApp marketing dashboards & performance scorecard. I am very interested in best practices other companies...
Hi Judy - That's a huge question you just asked and is something I am heavily involved in myself. Measuring the impact of marketing effectiveness is Phase II...
Do all of your companies work with Radford? Please let me know what other companies you work with. I would like to lead an effort to work with Radford (and any...
Folks, Quick update from the Steering Committee: First, we want to thank everyone who joined us for the quarterly MOCCA meeting last week. The energy level...
Tried the link to the notes - it's asking for a Login and password. I tried the same one I use for this Yahoo Group, but it's not working. How do I access?...
Hi Ginger, Try the link again, it should be working now. CDE Chris Ewert Dir, Marketing Operations Adobe Systems Incorporated 345 Park Avenue, MS: W17-414 San...
Hello all, I have composed and posted notes from the Planning and Ops Reviews breakout session of last month's Quarterly Meeting. (Thanks again to the Steering...
Hello, This email message is a notification to let you know that a file has been uploaded to the Files area of the MOCCA_bayarea group. File :...
MOCCA_bayarea@yahoogr...
Sep 6, 2006 9:15 pm
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Hi all, The notes from the measurement & KPI discussion are now posted in the files section. Please let me know if any additions are needed to the notes. ...
It is working, thank you. I reviewed the presentation, as I could not be there in person, and have a question regarding the limitation to only "High-Tech" ...
Hi, Has anyone worked with Marketing Management Analytics (MMA). We just had a capabilities overview with them and are interested in their discovery phase...
Hi, The metric/KPI SIG teleconference is scheduled for 9/21 at 10am. The first topic is to share real dashboard implementations. I'm looking for 2 people to...
I'm struggling with the definition of Marketing Operations. IDC defines Marketing Ops as: "Developing and orchestrating the processes and systems required to ...
Reminder from the Calendar of MOCCA_bayarea http://groups.yahoo.com/group/MOCCA_bayarea/cal Metric SIG - Dashboard Review and Share Thursday September 21, 2006...
MOCCA_bayarea@yahoogr...
Sep 16, 2006 5:21 pm
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I encourage you (or the right person within your company) to participate in this survey. You do NOT need to be an IDC client to participate. Instructions are ...
Hi all, Please join the Metric/KPI SIG webconference this Thursday. Adobe and Seagate will present their marketing dashboards and share challenges, successes,...
Reminder from the Calendar of MOCCA_bayarea http://groups.yahoo.com/group/MOCCA_bayarea/cal Metric SIG - Dashboard Review and Share Thursday September 21, 2006...
MOCCA_bayarea@yahoogr...
Sep 20, 2006 5:37 pm
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I have just updated the MOCCA directory and emailed a copy to everyone on it. If you did not get a copy from me, then you are not yet on it. If you would like...
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