Amazon.com Investment Book Reviews: Have You Been Brainwashed?

Most popular investment books are published for the already rich and famous, by
an industry that has become just too good at the business of selling books.
Rarely will a publisher take a chance with the work of an unknown author.
Certainly, it's a no brainer to sell a Jim Cramer, Peter Lynch, Robert Kiyosaki,
or Maria Bartiromo effort while a uniquely new approach to solving the puzzles
of Wall Street, presented by an unknown writer or commentator, requires some
major financial risk.

Big publishers want to sell already big names; discovering new ones is not in
their wheelhouse. Are they responsible for the problems in the financial
markets? Of course not, but they do have a perverse, if indirect, impact. By
constantly publishing the same Wall Street friendly message, they contribute to
the brainwashing.

Without a wider distribution of new ideas based on old wisdom, Wall Street as
usual remains Wall Street as usual and the average investor remains uninformed
and ill advised about the dangers of the financial markets. The biggest
investment mistake generators are cleverly ignored by most of the books I've
read about investing--- even compounded.

The new generation focus on calendar year instead of the market cycle
performance; the worship of portfolio market value alone, for all securities,
even those purchased solely for income production; the use of gimmicks and
products instead of securities for portfolio development; the acceptance of
speculations as acceptable, "alternative" investments.

Appreciating the differences between investing and speculating, and learning
what to expect from your securities in cyclical markets are things that
investors must learn about. Have you been brainwashed? These 15 Amazon.com
members are learning to think outside the Wall Street box, without any help (or
investment) from publishers:

1) Super Investing Book: I've read a bunch of books on investing and money
management, and this is the best, BY FAR!!!!! It's so good, and refreshing, that
I've read it twice. (R. Q. A., Bryan, Texas)

2) Back to Basics: This is an eye-opening and intelligent book, which at once
offers an analysis of the investment industry and a practical guide for
non-professional investors--- a clear set of economic principles mixed with
clear commonsensical advice. The author--- describes how to benefit from the ups
and downs. Great book. (Professor P. W., Jerusalem, Israel)

3) The Best Investment Book I Have Ever Read: For skittish investors such as me,
[the] unique Working Capital Model reduces the emotional factor by taking the
emphasis off market value and focusing on growth of working capital. I
implemented and followed the trading strategy myself. You would do well to buy
this book and read it two or three times. It will save you [from] a lifetime of
mistakes that come from following conventional wisdom. (D. J. F., Peoria, IL)

4) Easy to Understand, Even for Non-Investors: This book seems to be much easier
to understand than the stock market trading systems advertised on TV. (P. L.,
Manchester, CT)

5) Happy User: You can take this system to heart--- and to the bank. It works
for me. (L. J., Phoenix, AZ)

6) Unique Advice that Stands Out From the Crowd: This is one of two [books] that
stand out. Besides being written in an entertaining and irreverent style, it has
immensely practical advice. Focus on making money on the market's inherent
volatility vs. trying to guess what's next. Saves a lot of time and appears to
work. (C. M. Rakes, Annandale, VA)

7) An Enlightened Self-Managed Investor: Not only did I identify many many
mistakes that I had made thru the years, but the logical approach outlined [in
the book] has to make sense to anybody who has tried to get meaningful portfolio
guidelines for future investments tailored to individual needs. Great Book! (A.
C., West Palm Beach, FL)

8) Right on the Money: I didn't want to put the book down until I was through.
[The] trading strategy is refreshing information that should make a lot of
people a lot of money with less risk. (D. M., SC)

9) Investing Made Successful: I heard [the Author] on a talk-radio program and
was intrigued by the premise of the book. After reading it, I'm convinced. I'm
migrating from mutual funds to individual, high quality equities. [The book] was
a slap in the face to make me stop my destructive investing habits. (G. P.,
Colorado Springs, CO)

10) What a Great Read: This is really an incredible book--- [it] has
incorporated very creative insight with some highly original thinking to produce
one of the best "investing manuals" ever written. I wholeheartedly endorse this
book! ("Jointhefreedom", NM)

11) Courage To Go Against the Pack: The [book] is written in an exciting,
enthusiastic, fast moving, style that reads like a novel. Should I ever venture
into the stock market, it will be with this book. (S. M., Virginia Beach, VA)

12) L-O-N-G Overdue Investment Strategy Advice: I've long been skeptical of the
generic advice handed down to me by advisors over the past--- I don't know any
wealthy people who do this. Well now I have a frame of reference for my doubts
about the system and a simple plan to take control of my investments. (B. S.,
Vancouver, BC, Canada)

13) A Must Read To Save Your Money From the Sharks: Written in a conversational
style with plenty of humor, this book gives you the questions and answers you
need to keep and increase monies that are being put away for retirement. I have
purchased three books already and am purchasing five more to give to friends and
relatives--- (R. M., San Jose, CA)

14) Brainwashing of the American Investor: Finally the truth! What an eye-opener
to see how the markets, and the people behind the markets, have manipulated the
average investor over the years. I highly recommend [this] book for your next
financial read. (A. J. L., Ft. Pierce, FL)

15) Profit Like a Trader; Sleep Like an Investor: The technique or strategy
presented is almost a "why didn't I think of that?" The idea is to run your
portfolio the same way you would run a business---not a get-rich-quick kind of
plan. You just focus on the essential measures of quality. The key is to
maintain your plan during the slow times and reign in your greed during the boom
times. (P. G., Moon Township, PA)

Please forgive the blatant self-promotion, a statement about the no-risk
attitude of the publishing industry today. Unknown authors just have to take
things into their own hands to get their titles out there. Small publishers
can't afford to promote new authors on a grand scale and some choose not to deal
with the full-return guarantee demands of the bookstores.

New authors, and non-affiliated, non-fiction writers are stuck in the middle
with no choice. We have to do it ourselves. If your book review isn't posted at
Amazon.com, please add one. If you know anyone who should read The Brainwashing
of the American Investor, send them a copy of your review.

Steve Selengut
sanserve (at) aol.com
800-245-0494
http://www.sancoservices.com
http://www.kiawahgolfinvestmentseminars.com



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