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Three Classic Business Case Mistakes

You've done the research, put the numbers together, consulted with key stakeholders across the organization – and they all agree that you've got a winning proposal. How could anything go wrong?

Well, it can and it will, unless you avoid these three common mistakes in presenting your business case...

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Join us at P-Camp:
March 14  This year's event will be the largest gathering of product managers ever.

Business Case Secrets of the Pros Workshop: Apr 16  A one-day finance and market analysis crash course to help you successfully sell a business case to your executives.

Product Management Intensive:
May 12-13  Learn from award-winning, practicing PMs and immediately apply the seven best practices for greater product success now.

Tool: PivotalPM's Financial Case template (Fill out this month's Hot Button survey and get your own complimentary copy!)

Reference: Guide to Creating A Business Case

Reference: Planning Guide for Presenting Business Cases to External Audiences

Book: The Internal Sell: Encouraging Executive Influence and Accomplishment by Michael E. Friesen

Which business case mistakes have you seen?

What is the biggest cause of rejected business cases in your organization? Answer these questions in this month's 30-second Hot Button survey.

Last month we asked about what makes a business case presentation successful. Here’s what you had to say... See the results

Contact us to suggest a future Hot Button topic!

Calling all frustrated creative writers for PM haiku therapy
Oh, the product management stories you can tell in just 17 syllables!  
Submit yours today for a chance at fame in the next Pivot Point newsletter.

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