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#1045 From: "Gabriel Steinhardt" <gabriel.steinhardt@...>
Date: Sat Nov 14, 2009 1:29 pm
Subject: RE: Seeking recommendations for transition from product management
gabriel_stei...
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Hi,
I generally recommend moving from product management to program management or to executive management (if relevant and available).
 
The real question is what are your career objectives and personal interests.  Everything will fall in place when you are sure of them.
 
Thanks,
--Gabriel


#1044 From: "unknownproductmanager" <unknownproductmanager@...>
Date: Sat Nov 14, 2009 1:20 pm
Subject: Seeking recommendations for transition from product management
unknownprodu...
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I am a long term product manager that is wanting to make a change to another
career.  While I have enjoyed my time as a product manager it's time for a
change.  I'm looking for recommendations for a good career to transition into. 
I've heard sales a lot, but I have worked in sales propr to being in product
management and do not wish to return to a sales position.  Any suggestions?

#1043 From: "Gabriel Steinhardt" <gabriel.steinhardt@...>
Date: Fri Nov 6, 2009 4:28 pm
Subject: Yahoo! Groups Applications
gabriel_stei...
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Hi All,
Yahoo Groups is now providing applications that expand the existing capabilities of Yahoo Groups and allow even further collaboration.
 
Three applications were applied to this group, which you can find via the Applications link at http://groups.yahoo.com/group/PSPM/grouplets/subscriptions .
 
The new applications are:
  1. Product Management Job Openings
  2. Product Management Questions & Answers
  3. Product Management Resources Reviews
 
Please feel free to experiment and add entries to any of these applications.
 

#1042 From: "Brian" <brian@...>
Date: Mon Oct 19, 2009 6:01 pm
Subject: The "All About Product Management Certification" webinar is now available.
brian_lawley...
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Recorded webinar is available at http://bit.ly/kk8g8.

Slides are at www.280group.com/cert.pdf.

Complete comparison of 280 Group certifications can be found at:
http://bit.ly/1WoYO1

Comparison table of all 280 Group certs at:
http://www.280group.com/cpm/280certs.pdf.

NOTE: The $300 special offers for the AIPMM CPM/CPMM and Agile CPM as well as
the $500 specials for the 280 Group Blackblot training course and cert are still
good, but expire shortly.

#1041 From: "Brian" <brian@...>
Date: Thu Oct 15, 2009 1:14 am
Subject: Competitive Analysis Toolkit Released
brian_lawley...
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We are very excited to announce the release of our newest product: The
Competitive Analysis Toolkit(tm) http://bit.ly/3oXJG4. The competitive analysis
toolkit is a comprehensive set of templates and a narrated training course that
will help you to quickly and thoroughly tear apart your competition in record
time.

We are also releasing version 2.0 of our award-winning Product Management
Office Professional. Version 2.0 adds the competitive analysis toolkit to give
you all seven of our toolkits (Product Manager's, Roadmaps, Launches, Product
Reviews, Beta Programs, Competitive Analysis and Developer Programs - a total of
183 templates and six narrated training presentations).

Using the knowledge you gain and the contents of the competitive toolkit you
will be able to:

- Brief your team and executives thoroughly to show you are a market expert

- Build a reality-based strategy for your product to win

- Do more effective product, roadmap and marketing planning

- Arm your sales force with excellent competitive selling tools

What's included in the competitive toolkit:

1.) 50 slide narrated training presentation "How to tear apart your competition"

2.) 17 templates:

Company backgrounder (for each competitor)
Win Loss Summary Chart (for each competitor)
Industry Life Cycle Model
BCG Matrix
Porter's Competitive Five Forces Model
Performance Grid
Positioning Statement & Matrices
Competitive Scope and Differentiation
Competitive Feature Matrix Comparison Chart
SWOT Analysis
Market & Strategy Roadmaps
Internal Company Presentation of Findings
Executive Summary
Product Benefits Comparison Template
Added Value Matrix
External Presentation
Competitive Comparison Sales Tool


3.) Samples:

Porter's Competitive Five Forces Model
Positioning Statement & Matrices
Win/Loss Summary Chart
Competitive Comparison Sales Tool
Competitive Scope and Differentiation
Industry Life Cycle Model
Market & Strategy Roadmaps
SWOT Analysis


For full details on the toolkit or to purchase it for only $99 go to:
http://bit.ly/3oXJG4

#1040 From: "Brian" <brian@...>
Date: Wed Oct 7, 2009 4:20 pm
Subject: Webinar: All About Product Management Certification
brian_lawley...
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Register at: https://www2.gotomeeting.com/register/598348547

Are you thinking about becoming a certified product manager or an agile
certified product manager? Not sure which certification to choose or what the
value of certification is? Certification can be one of the best ways to move
your career forward and differentiate yourself from the crowd. Yet there are
many choices and a variety of material is covered. Join Brian Lawley in as he
discusses the certification options available for Product Managers and answers
your questions about which might be most appropriate for you and your career.

About the speaker
Brian Lawley is the CEO and Founder of the 280 Group and former President of the
Silicon Valley Product Management Association (www.svpma.org). During his twenty
five year career in Product Management he has defined, launched and marketed
over fifty successful products. He is the Author of the books "Expert Product
Management: Advanced Techniques, Tips & Strategies for Product Management &
Product Marketing"  and "The Phenomenal Product Manager." In 2008 he won the
Product Management Excellence Award for Thought Leadership by the Association of
International Product Marketing & Management. Mr. Lawley is a Certified Product
Manager (CPM) and Certified Product Marketing Manager (CPMM). He earned an MBA
with honors from San Jose State University and Bachelors Degree in Management
Science from the University of California at San Diego.

Register at: https://www2.gotomeeting.com/register/598348547

#1039 From: "sgold_group" <sgoldick@...>
Date: Sat Sep 26, 2009 8:20 pm
Subject: Seattle Product Camp 10/10 -- coming soon
sgold_group
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Oct 10, 2009
Navigating change by helping each other along the way ~ Expect the unexpected at
ProductCamp Seattle 2009

ProductCamp Seattle is a free, one-day, volunteer-driven “unconference”
event focused on product management and product marketing. Other professionals
who will benefit from participating include product planners and strategists,
business analysts, program and project managers, or anyone interested in product
best practices.

ProductCamp is intended to increase participants' skills and knowledge, to
support stronger professional relationships across industries, and to provide a
means for greater recognition of product management as a critical profession for
product and company success.

During the event a series of concurrent facilitated discussions will be sourced
from and selected by the participants, ensuring focus on relevant topics and
raising the profile of the discussion leaders. Concurrent informal roundtable
discussions will promote knowledge-sharing and problem-solving among peers.

All participants are encouraged to propose a session they are willing to lead or
facilitate. To propose a session, add it to the appropriate section in the Wiki
page on this site.

ProductCamp will be held at the Amdocs Seattle office at 2211 Elliott Ave.

More information: http://www.barcamp.org/ProductCampSeattle2009
To register: http://pcs09.pathable.com/

#1038 From: "sgold_group" <sgoldick@...>
Date: Thu Sep 10, 2009 3:02 am
Subject: PMC Networking Lunches 9/24: Seattle and Bellevue
sgold_group
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Product Managers -- here's your chance to get out of the office, and have lunch
with other local PdMs. No formal presentations or registration fees. Just a
casual group of PdMs meeting for a Thursday lunch. We can vent about bugs and
roadmap planning, strategize about the economy, or just chat!

For more details....
Seattle: http://pmconsortium.ning.com/events/pmc-september-networking-lunch

Bellevue: http://pmconsortium.ning.com/events/pmc-september-networking-lunch-1

#1037 From: "Gabriel Steinhardt" <gabriel.steinhardt@...>
Date: Sat Aug 22, 2009 5:03 am
Subject: Pivot Point Newsletter - August 2009, Redmond, WA
gabriel_stei...
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News and Resources from Pivotal Product Management                                         August 2009

Subscribe                                                                                                         View this email online

NewsNine quick ways to get your act together for fall

It's August and hopefully your product team is in"vacation mode." Summer's slow pace makes it a perfect time to get organized for the inevitable fall flurry of activity. Here are some of the things we do at this time of year.

Read More

Events Product Management Intensive 9/30-10/1
Learn and immediately apply the seven best practices with "PM training that works".


Join us at Product Camp Seattle October 10

Business Case Secrets - 4-session Distance Learning Course 10/28-11/6
Build and present a watertight business case for your next product or project.

Tools Tool: Pivotal Product Management's "Best Ways to Make Your Job Easier" tip sheet! Take this month's 30-second Hot Button survey to get your copy!

Plan: Individual Development Plan for leadership - register on our templates library for your copy.

Good blog on marketing and life: dotconnectorblog.com

Good source of planning docs: docstoc.com

Special OfferSharpening Your Tools

We all need to learn new skills and expand our horizons to stay successful in our careers. What's your favorite way to, in Stephen Covey's words, "sharpen your saw"? Take this month's survey to get Pivotal Product Management's "Best Ways to Make Your Job Easier" tip sheet!

Last month's survey asked what animal, plant or inanimate object best represents your favorite Product Development colleague. See the results

Contact us to suggest a future Hot Button topic!

HaikuCalling all frustrated creative writers for PM haiku therapy
Oh, the product management stories you can tell in just 17 syllables!  
Submit yours
today for a chance at fame in the next Pivot Point newsletter.


Summer Lament
Summer months are for
Relaxation. Too bad work
Still needs to be done!

Everyone gone on
Vacation so work delayed.
Sad; markets don't wait.


Chasm Institute logoInnovation Games logoSolutions IQ logoAIPMM logoBox One logoProduct Strategy Network logo

About PPM

Copyright 2009 Pivotal Product Management, Inc. All rights reserved.
14103 NE 78th St, Redmond, WA 98052
866.647.5397 | www.pivotalpm.com


#1036 From: "Gabriel Steinhardt" <gabriel.steinhardt@...>
Date: Tue Aug 18, 2009 6:28 am
Subject: Blackblot - Product Management Expertise // Update
gabriel_stei...
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Here are the latest updates:

 

·     Blackblot is pleased to inform the signing of a book publishing deal with the reputable publishing house of Springer Science+Business Media from Germany.  The book, named “The Product Manager’s Toolkit: Methodology, Processes and Tasks in High-Tech Product Management”, will embody the Blackblot product management body of knowledge (including PMTK) and is expected to be available during late Q4 2009.  Discounted pre-ordering is presently available from Amazon.com.  Please visit the PMTK book page.

 

·     The new “Blackblot BPMP” private group allows “Blackblot Product Management Professional™” certified individuals to communicate with each other, and provides a way for hiring managers and recruiters to identify and locate competent professionals for future product management opportunities.  The group is available via LinkedIn.  Group membership is by invitation and available only to Blackblot BPMP certified individuals.

 

·     Ms. Shimrit Marom has joined Blackblot as a marketing manager.  Fluent in Hebrew, English, French and conversational German, Ms. Marom will focus on promoting Blackblot’s services worldwide.  Please feel free to contact her via her shimrit.marom@... email address.

 

 

Thanks and Best Regards,

Blackblot - Product Management Expertise™

www.blackblot.com


 

 
 
 
 

#1035 From: "Gabriel Steinhardt" <gabriel.steinhardt@...>
Date: Tue Aug 11, 2009 5:26 pm
Subject: Product Camp Seattle 2009
gabriel_stei...
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#1034 From: "Gabriel Steinhardt" <gabriel.steinhardt@...>
Date: Wed Jun 17, 2009 4:24 am
Subject: The Pivot Point newsletter June 2009
gabriel_stei...
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e News and Resources from Pivotal Product Management                    June 2009

Subscribe                                                                                                                              View this email online

NewsThree Big Mistakes to Avoid When the Team Goes Agile

We've been working with Agile teams for a few years now, and we've seen some common problems. In this month's feature article we point out the big mistakes and suggest some fixes.

Events Agile PM Teleworkshop Series with SDForum July 15, 22, 29 Interactive learning sessions improve your skills throughout the Agile product life cycle.

Product Management Intensive 9/30-10/1 Learn and immediately apply the seven best practices with "PM training that works".

Tools
The "Top Agile Mistakes and Fixes" Guide - Take this month's Hot Button survey for your complimentary copy!

Our webinar on Agile Product Management

Book: Agile and Iterative Development

Agile Comics (Really!): Scrum Noir
episodes 1-3

Special Offer30-Second Survey: What's Your Agile Team's Biggest Mistake?

Take just 30 seconds to respond, and you'll receive a complimentary copy of Pivotal PM's "Top Agile Mistakes and Fixes" Guide! We'll report the survey results in the next newsletter.

Last month's survey asked what animal, plant or inanimate object best represents a product manager. See the results

Contact us to suggest a future Hot Button topic!

HaikuCalling all frustrated creative writers for PM haiku therapy
Oh, the product management stories you can tell in just 17 syllables!  
Submit yours
today for a chance at fame in the next Pivot Point newsletter.


The team went agile
Why is the product failing?
We forgot to plan
                      - I. Tolduso

Chasm Institute logoInnovation Games logoSolutions IQ logoAIPMM logoBox One logoProduct Strategy Network logo

| Add me to this list | About PPM

Copyright 2009 Pivotal Product Management, Inc. All rights reserved.
14103 NE 78th St, Redmond, WA 98052
866.647.5397 | www.pivotalpm.com
Subject to our Privacy and Terms of Use


#1033 From: "graycole" <greg@...>
Date: Tue Jun 9, 2009 8:38 pm
Subject: Re: Product management experience or industry experience?
graycole
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Greg,

I agree with your assessment and the comments that it is harder to make an
industry switch in a down market.  One technique that has worked for me is to
put in the time to do a small project for a prospective employer. For example, I
once did a four person usability study (four hours of total work) for a new
online service for a company had no current openings and was in an industry in
which I had not worked.  The study was insightful to the company and addressed a
pain point they were having.  The study landed me an interview with the CEO who
later called me when they had a product management opening.

At a minimum, expect to spend some time researching whatever new industry you
are pursuing so that you can be conversant about strategic issues in the
interview. I would also suggest investing more time preparing for fewer
opportunities than trying to play the numbers game by applying to every open req
you see.

Also, phone screens, especially for candidates who are not in the area, are
becoming much more rigorous. You may be asked the types of questions you would
normally have received during the second or third rounds of interviews. 
Preparation is everything!

Lastly, I'd recommend picking-up "Don't Send a Resume: And Other Contrarian
Rules to Help Land a Great Job" by Jeffrey J. Fox.  It has a number of great
techniques to get your foot in the door and open up the conversation.

Best of luck,

-greg

280 Group: The Product Marketing & Product Management Experts
Consulting, Contractors, Training & Templates
*************************************************************
Greg Cohen | Principal Consultant
280 Group LLC | www.280group.com |650 776-4734



--- In PSPM@yahoogroups.com, "Greg Council" <greg@...> wrote:
>
> Hi,
>
> I've been in product management for about 10+ years and have always wondered
what prospective employers value most: prior product management experience or
industry experience (i.e. for the industry the employer serves).
>
> Obviously "both" would be the desired goal for any employer but, going over
numerous postings it would appear that there might be a preference to industry
experience. Am I reading it wrong?
>
> I have always believed that a really good product manager can learn a new
industry and apply their know-how over the other way around. I've seen companies
try to "finesse" the role with industry experts with subpar results. Personnaly
I've learned 4 new industries as a product manager and had very positive results
each time.
>
> As I'm looking to relocate to the PS area, I am interested in the group's take
on this topic with regard to the area's employers.
>
> Thanks.
>

#1032 From: Sanjay Motwani <sanjaymotwani@...>
Date: Tue Jun 9, 2009 8:19 pm
Subject: RE: Product management experience or industry experience?
sanju_bits
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Hi Greg,
 
I blieve it depends on the product offering - E.g. if the product offering is meant for a specific industry (say Insurance) or an industry sector (say Financial Services), then I woul dexpect the candidate to have some skillsets in that industry. For instance, if my offering is meant for the telecom service providers then I would expect the candidate to know business domains like Service Provisioning, Asusrance, etc. This industry experience will be over and above the base product management skills.
 
On the contrary, if the product offering is agnostic to an industry / sector and is more of a horizontal offering (e.g. Quicken, Systems Management, etc.) then the base product management skills apply. Here too, one can look for specialization....product management with expertise in technology products or manufacturing products ...and so on.

I do agree that it is not difficult for a good product manager to understand a specific industry domain pretty quickly however it will be difficult for him / her to gain desired depth unless there is prior experience or passion / affinity for that industry.

Regards
Sanjay

i'm EMAILING FOR THE GREATER GOOD
Join me


 



 
On Mon, Jun 8, 2009 at 2:55 PM, Greg Council <greg@councilnet.com> wrote:


Hi,

I've been in product management for about 10+ years and have always wondered what prospective employers value most: prior product management experience or industry experience (i.e. for the industry the employer serves).

Obviously "both" would be the desired goal for any employer but, going over numerous postings it would appear that there might be a preference to industry experience. Am I reading it wrong?

I have always believed that a really good product manager can learn a new industry and apply their know-how over the other way around. I've seen companies try to "finesse" the role with industry experts with subpar results. Personnaly I've learned 4 new industries as a product manager and had very positive results each time.

As I'm looking to relocate to the PS area, I am interested in the group's take on this topic with regard to the area's employers.

Thanks.



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    #1031 From: Jeff Lash <jeff@...>
    Date: Tue Jun 9, 2009 1:35 am
    Subject: Re: Product management experience or industry experience?
    jefflash
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    While I personally agree with you -- good product managers can learn new industries quickly -- it's probably more important what the hiring manager thinks.

    Some are easier to learn than others, of course, and going from one industry to the next may be more easy/difficult depending on the difference between the two industries. Anyway, this subject seems to come up a lot for discussion -- here's a few helpful links:

    My take on it, from my blog:
    http://www.goodproductmanager.com/2007/10/09/understand-your-products-domain/

    Not directly related, though some good discussion around the value of industry experience:
    http://ask.goodproductmanager.com/2008/07/14/how-can-i-persuade-others-who-have-more-industry-experience/

    How to Be a Good Product Manager: http://www.goodproductmanager.com

    Hope this helps,
    Jeff
    --
    How to Be a Good Product Manager: http://www.goodproductmanager.com


    On Mon, Jun 8, 2009 at 2:55 PM, Greg Council <greg@...> wrote:


    Hi,

    I've been in product management for about 10+ years and have always wondered what prospective employers value most: prior product management experience or industry experience (i.e. for the industry the employer serves).

    Obviously "both" would be the desired goal for any employer but, going over numerous postings it would appear that there might be a preference to industry experience. Am I reading it wrong?

    I have always believed that a really good product manager can learn a new industry and apply their know-how over the other way around. I've seen companies try to "finesse" the role with industry experts with subpar results. Personnaly I've learned 4 new industries as a product manager and had very positive results each time.

    As I'm looking to relocate to the PS area, I am interested in the group's take on this topic with regard to the area's employers.

    Thanks.



    #1030 From: "Brian Lawley" <brian@...>
    Date: Mon Jun 8, 2009 11:28 pm
    Subject: RE: Product management experience or industry experience?
    brian_lawley...
    Offline Offline
    Send Email Send Email
     

    Hi Greg,

     

    My experience has been that when there is a downturn employers are flooded and tend to insist on having both types of experience, so right now it will be tough to switch industries.

     

    During “normal” times any company that understands the value of product management (which is probably the kind of company where you want to work) will take a chance with someone outside of their market. I personally have landed several position (many years ago) where I had no experience with the market or technology whatsoever.  There is usually more than enough industry knowledge and experience in the company/PM group already and you can learn it rapidly. But to become a great PM takes time.

     

    My two cents…

     

    Brian

    ***************************************************************

    Brian Lawley | CEO | www.280group.com | TWITTER.com/brianlawley

    Author, Expert Product Management

    ***************************************************************

    The Product Marketing & Product Management Experts (tm)

           Consulting - Contractors - Training - Templates

     

     

    .

     

     

     

    From: PSPM@yahoogroups.com [mailto:PSPM@yahoogroups.com] On Behalf Of Greg Council
    Sent: Monday, June 08, 2009 12:56 PM
    To: PSPM@yahoogroups.com
    Subject: [PSPM] Product management experience or industry experience?

     




    Hi,

    I've been in product management for about 10+ years and have always wondered what prospective employers value most: prior product management experience or industry experience (i.e. for the industry the employer serves).

    Obviously "both" would be the desired goal for any employer but, going over numerous postings it would appear that there might be a preference to industry experience. Am I reading it wrong?

    I have always believed that a really good product manager can learn a new industry and apply their know-how over the other way around. I've seen companies try to "finesse" the role with industry experts with subpar results. Personnaly I've learned 4 new industries as a product manager and had very positive results each time.

    As I'm looking to relocate to the PS area, I am interested in the group's take on this topic with regard to the area's employers.

    Thanks.


    #1029 From: John Mansour <jmansour@...>
    Date: Mon Jun 8, 2009 9:46 pm
    Subject: RE: Product management experience or industry experience?
    mansourjc
    Offline Offline
    Send Email Send Email
     

    Greg,

    I can’t speak for companies in the PS area, but in every other region of the country most employers try to find candidates with both the PM and industry experience and they tend to get pickier when the market conditions favor the employer as they do right now. 

     

    I do however agree strongly with your assessment in learning new markets and would encourage you to position that strength very heavily in your search.  Good luck.

     

    John Mansour, Managing Partner

    ZIGZAG Marketing, Inc.

    Learn.  Execute.  Grow.

    3475 Lenox Road NE

    Suite 400

    Atlanta, GA 30326

    Direct: (404) 601-2866

    Corporate: 866-797-3647 Ext. 2

    Web: www.zigzagmarketing.com

     

    From: PSPM@yahoogroups.com [mailto:PSPM@yahoogroups.com] On Behalf Of Greg Council
    Sent: Monday, June 08, 2009 3:56 PM
    To: PSPM@yahoogroups.com
    Subject: [PSPM] Product management experience or industry experience?

     




    Hi,

    I've been in product management for about 10+ years and have always wondered what prospective employers value most: prior product management experience or industry experience (i.e. for the industry the employer serves).

    Obviously "both" would be the desired goal for any employer but, going over numerous postings it would appear that there might be a preference to industry experience. Am I reading it wrong?

    I have always believed that a really good product manager can learn a new industry and apply their know-how over the other way around. I've seen companies try to "finesse" the role with industry experts with subpar results. Personnaly I've learned 4 new industries as a product manager and had very positive results each time.

    As I'm looking to relocate to the PS area, I am interested in the group's take on this topic with regard to the area's employers.

    Thanks.


    #1028 From: "Greg Council" <greg@...>
    Date: Mon Jun 8, 2009 7:55 pm
    Subject: Product management experience or industry experience?
    gregdcouncil
    Offline Offline
    Send Email Send Email
     
    Hi,
    
    I've been in product management for about 10+ years and have always wondered
    what prospective employers value most: prior product management experience or
    industry experience (i.e. for the industry the employer serves).
    
    Obviously "both" would be the desired goal for any employer but, going over
    numerous postings it would appear that there might be a preference to industry
    experience. Am I reading it wrong?
    
    I have always believed that a really good product manager can learn a new
    industry and apply their know-how over the other way around. I've seen companies
    try to "finesse" the role with industry experts with subpar results. Personnaly
    I've learned 4 new industries as a product manager and had very positive results
    each time.
    
    As I'm looking to relocate to the PS area, I am interested in the group's take
    on this topic with regard to the area's employers.
    
    Thanks.

    #1027 From: "Gabriel Steinhardt" <gabriel.steinhardt@...>
    Date: Mon May 18, 2009 8:49 am
    Subject: The Ten Biggest Tech Failures Of The Last Decade
    gabriel_stei...
    Offline Offline
    Send Email Send Email
     
    Interesting information.  Thanks to Dave Dersh from 280 Group for the tip.
     
     

    Thanks and Best Regards,

    Blackblot - Product Management Expertise™

    www.blackblot.com


     


    #1026 From: "kathleencassels" <kathleencassels@...>
    Date: Wed May 13, 2009 3:34 am
    Subject: The Pivot Point Newsletter
    kathleencassels
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    The latest edition of The Pivot Point newsletter from Pivotal Product Management is available now. 

    This issue features a short article on how to improve your effectiveness by practicing coaching skills on a regular basis.  Tip #1: Find ways to share the product and company strategy and objectives with the team, in both formal and informal settings. Better yet, find ways to enable team members to describe the strategy and objectives in their own words. Read the newsletter

    Also, here is how you can develop your product management skills in just two days:

    Product Management Intensive: June 10-11  Learn from award-winning, practicing PMs and immediately apply the seven best practices for greater product success now. 

    Pink slip special!  If you've been downsized in the last 6 months and are between jobs, register by May 26 for the special price of $395 for the two days.  Only 3 seats available at this price!

    Also, if you are a Business Analyst, join us on June 1-2 at BA World Seattle - this conference is for BA leaders who want to improve project success through better definition, decision-making and execution.


    #1025 From: "Gabriel Steinhardt" <gabriel.steinhardt@...>
    Date: Sun May 10, 2009 8:26 am
    Subject: Blackblot - Product Management Expertise // Update
    gabriel_stei...
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    Here are the latest updates:

     

         Blackblot signs a content licensing agreement with BizMap Consulting of India.  See press release.

         Blackblot signs a content licensing agreement (for South-America) with Lucrum Marketing of USA.  See press release.

         Blackblot signs a content licensing agreement (for South-America) with NPD Strategy of Mexico.  See press release.

     

    Thanks and Best Regards,

    Blackblot Product Management Expertise

    www.blackblot.com



    #1024 From: "Gabriel Steinhardt" <gabriel.steinhardt@...>
    Date: Sun May 10, 2009 8:26 am
    Subject: Blackblot - Product Management Expertise // Update
    gabriel_stei...
    Offline Offline
    Send Email Send Email
     

    Here are the latest updates:

     

         Blackblot signs a content licensing agreement with BizMap Consulting of India.  See press release.

         Blackblot signs a content licensing agreement (for South-America) with Lucrum Marketing of USA.  See press release.

         Blackblot signs a content licensing agreement (for South-America) with NPD Strategy of Mexico.  See press release.

     

    Thanks and Best Regards,

    Blackblot Product Management Expertise

    www.blackblot.com



    #1023 From: "brian_lawley_2000" <brian@...>
    Date: Tue May 5, 2009 3:29 am
    Subject: PM 2.0: The Product Marketing & Product Management Newsletter May 2009
    brian_lawley...
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    There is still time to sign up for our PM Fast Track course in San Jose on May
    11th. The course covers the entire product lifecycle, includes certification
    exams and a copy of the award-winning Product Manager's Toolkit. In just four
    days you will become an expert product manager or product marketer.
    
    This issues includes an excellent article called "Product Management on a dime"
    with great tips on how to maximize your output with minimal budget. There is
    also a guest article by Kristi Royse on "Making the Most of Your Time", a list
    of job-hunting and networking resources and a post on how small marketing and
    product changes can make a huge difference.
    
    I'm also excited to announce that my book, Expert Product Management, is now
    available on the Amazon KINDLE!!
    
    Have a great May...
    
    Brian Lawley & The 280 Group Team
    
    To read this issue go to:
    www.280group.com/insider/5.4.09.htm
    
    CONTENTS
    
    * PRODUCT MANAGEMENT ON A DIME
    by Greg Cohen
    
    * PM FAST TRACK(tm) TRAINING SAN JOSE, CA MAY 11
    Reserve a spot now - become a certified expert in just four days!
    
    * MAKING THE MOST OF YOUR TIME
    By Kristi Royse
    
    * CERTIFIED PRODUCT MANAGER (CPM) SELF-STUDY COURSE
    Increase your income, get a great new job and beef up your resume by earning the
    AIPMM CPM certification.
    
    * JOB HUNTING & NETWORKING RESOURCES LIST
    Provided by Meridian Resources
    
    * SMALL MARKETING CHANGES CAN MAKE A BIG DIFFERENCE
    By Brian Lawley
    
    To read this issue go to:
    www.280group.com/insider/5.4.09.htm

    #1022 From: "brian_lawley_2000" <brian@...>
    Date: Thu Apr 9, 2009 9:59 pm
    Subject: PM 2.0: The Product Marketing & Product Management Newsletter
    brian_lawley...
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    PM 2.0: The Product Marketing & Product Management Newsletter
    April 9th, 2009
    
    PRODUCT MANAGEMENT MANIFESTO
    A stake in the ground about what product management is and why it is critical to
    a company's success.
    
    PRODUCT NAMING GUIDELINES
    Naming a product is difficult. These guidelines will help you choose a
    compelling name that makes your product more successful.
    
    WHAT MAKES A DEMO TRULY REMARKABLE
    By Peter Cohan
    
    To read this newsletter go to:
    http://www.280group.com/insider/4.9.09.htm
    
    Brian Lawley
    CEO, www.280group.com
    Author, Expert Product Management

    #1021 From: "sgold_group" <sgoldick@...>
    Date: Wed Apr 8, 2009 3:42 am
    Subject: PMC Event in Seattle: 4/22 Expert Panel on Social Media & Product Mgmt
    sgold_group
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    4/22 Expert Panel: Using Social Media to build better products and engage with
    customers
    
    Join us on April 22 as a panel of Social Media experts goes beyond buzzwords and
    explains social media from a Product Manager's perspective.
    
    Chris Noble, CEO of Kompolt, the cause branded social media agency, will kick
    off a discussion about why product managers should care about social media. As a
    former Product Manager, Chris will clarify the possibilities it offers
    throughout the product life cycle. He'll also lead an open discussion with some
    local social media experts, including Jude O'Reilley, former VP of Product
    Management and Marketing at Trusera, (and a former Gartner analyst) Scot French,
    Product Marketer with social network company Zooppa, Trevor Rotzein, Product
    Manager at LexisNexis, plus Meighan Berbich and Rory Martin of Conenza.
    
    You'll get:
     A quick primer on social media basics, including what it is and isn't, why
    consumers dig it, how businesses and product managers can use it.
     Clarity on social media myths vs. facts
     Tips and practices you can use, from a panel of social media/product
    management experts
    
    We'll have a live Twitter session going and will be blogging from the event.
    Come with your questions and get ready to get social!
    
    Details:
    Date: April 22
    6:00  6:30 Light Snacks & Networking
    6:30  8:00 Program & Facilitated Discussion
    Location: Amdocs, 2211 Elliott Ave, Seattle
    Pricing: Register by 4/20 for a $10 early registration discount. At the door
    registration is $30 for PMC members and $40 for non-members.
    
    For more information, or to register, please visit www.pmcnw.org

    #1020 From: "kathleencassels" <kathleencassels@...>
    Date: Thu Mar 26, 2009 4:53 pm
    Subject: Business Case Secrets of the Pros - 4/16/2009 in Kirkland, WA
    kathleencassels
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    Business Case Secrets of the Pros

    4/16/2009 in Kirkland, WA

    With a changing business environment and more conservative business strategies in most organizations, the projects that are selected for investment in the next year likely will be very different from last year's winners.  What are the new decision criteria that executives are using this year?  What should you do differently, and what business case practices should you retain, mo matter what is happening in the company or economy?

    This is finance and career-building in a one-day course.  You'll learn how to nail the analysis, build and deliver a compelling story about how and why the company will make money on your idea.  Designed for Product Managers, Product Marketers, Product Planners and Program or Project Managers in software, hardware and technology firms this workshop is team-taught by Finance and Product Management veterans who have successfully "sold" business cases in all economic climates.

    Your learning experience will be enhanced by the small class size and expert feedback on several interactive exercises and a practice case study.  You'll leave the course much better prepared to make your next business case proposal a company-and career-enhancing success, whether it's an internal project or a product targeted for commercial markets.

    Date: April 16, 2009

    Time: 8:30am 4:30pm

    Location: Kirkland, WA (Carillon Point)

    Fee: $995

    Discounts:

             Pink Slip special.  If you have been pink-slipped in the last 6 months and are currently between jobs, pay just $100 to attend this course.  Only six seats available at this price first come, first served before April 1.  Call the number below to register.

             Register online by April 1 for a $100 discount

             Bring a colleague for have off the full session fee Call the number below to register.

    REGISTER or get more info:

    https://pivotalpm.learn.com/learncenter.asp?page=49

    Questions?  Call 1-866-647-5397 between 8:00 and 5:00 Pacific Time.


    #1019 From: "Gabriel Steinhardt" <gabriel.steinhardt@...>
    Date: Wed Mar 11, 2009 7:46 am
    Subject: March 2009 Pivot Point - Redmond, WA
    gabriel_stei...
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    e News and Resources from Pivotal Product Management                    March 2009

    Subscribe                                                                                                                              View this email online

    NewsThree Classic Business Case Mistakes

    You've done the research, put the numbers together, consulted with key stakeholders across the organization and they all agree that you've got a winning proposal. How could anything go wrong?

    Well, it can and it will, unless you avoid these three common mistakes in presenting your business case...

    Events Join us at P-Camp:
    March 14
      This year's event will be the largest gathering of product managers ever.

    Business Case Secrets of the Pros Workshop: Apr 16  A one-day finance and market analysis crash course to help you successfully sell a business case to your executives.

    Product Management Intensive:
    May 12-13
     Learn from award-winning, practicing PMs and immediately apply the seven best practices for greater product success now.

    Tools
    Tool: PivotalPM's Financial Case template (Fill out this month's Hot Button survey and get your own complimentary copy!)

    Reference: Guide to Creating A Business Case

    Reference: Planning Guide for Presenting Business Cases to External Audiences

    Book: The Internal Sell: Encouraging Executive Influence and Accomplishment by Michael E. Friesen

    Special OfferWhich business case mistakes have you seen?

    What is the biggest cause of rejected business cases in your organization? Answer these questions in this month's 30-second Hot Button survey.

    Last month we asked about what makes a business case presentation successful. Heres what you had to say... See the results

    Contact us to suggest a future Hot Button topic!

    HaikuCalling all frustrated creative writers for PM haiku therapy
    Oh, the product management stories you can tell in just 17 syllables!  
    Submit yours
    today for a chance at fame in the next Pivot Point newsletter.

    Business Case Millionaire?
    Standing before you
    No answer to your question
    I need a lifeline

    Chasm Institute logoInnovation Games logoSolutions IQ logoAIPMM logoBox One logoProduct Strategy Network logo

    Add me to this list | About PPM

    Copyright 2009 Pivotal Product Management, Inc. All rights reserved.
    14103 NE 78th St, Redmond, WA 98052
    866.647.5397 | www.pivotalpm.com
    Subject to our Privacy and Terms of Use


    #1018 From: PSPM@yahoogroups.com
    Date: Wed Mar 11, 2009 4:29 am
    Subject: New file uploaded to PSPM
    PSPM@yahoogroups.com
    Send Email Send Email
     
    Hello,
    
    This email message is a notification to let you know that
    a file has been uploaded to the Files area of the PSPM
    group.
    
       File        : /Jobs/Job_Opportunities/Nokia_Product_Manager_Kirkland_WA.pdf
       Uploaded by : gabriel_steinhardt <gabriel.steinhardt@...>
       Description : Nokia_Product_Manager_Kirkland_WA
    
    You can access this file at the URL:
    http://groups.yahoo.com/group/PSPM/files/Jobs/Job_Opportunities/Nokia_Product_Ma\
    nager_Kirkland_WA.pdf
    
    To learn more about file sharing for your group, please visit:
    http://help.yahoo.com/l/us/yahoo/groups/original/members/web/index.htmlfiles
    
    Regards,
    
    gabriel_steinhardt <gabriel.steinhardt@...>

    #1017 From: "Gabriel Steinhardt" <gabriel.steinhardt@...>
    Date: Tue Mar 10, 2009 2:52 pm
    Subject: FW: New posts from How To Be A Good Product Manager
    gabriel_stei...
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    FYI.

     

    Define the problem before solving it

    Posted: 09 Mar 2009 08:00 PM PDT

    If you want to be a bad product manager, don’t worry as much about defining the problem as quickly finding the solution. Problems are usually very obvious and clear, and any time you spend dwelling on it is wasted time that could be spent on solving it. The sooner you start solving the problem, the soon you’ll have it figured out. How hard is it to define a problem, anyway?

    If you want to be a good product manager, get a good understanding of the problem before you try and solve it. Product managers and many others unfortunately assume the problem is evident and jump right to solving it. However, ill-defined problems lead to ill-defined solutions.

    Albert Einstein purportedly said that, given one hour to save the world, he would spend 55 minutes defining the problem and 5 minutes finding the solution.

    One of the most important aspects of defining the problem is to “size” the problem properly. If you define the problem too narrowly, your possible solutions may be very limited and uncreative. If you define the problem too broadly, your solutions may be out of scope and irrelevant to the business context.

    For example, pretend you are a product manager for a technology company which provides communication solutions for consumers. You are looking to identify unmet needs which your organization may be able to solve. This may seem very straightforward — simply talk with customers and prospects to identify unresolved problems, right? However, different definitions of the problem could produce drastically different solutions:

    • Taking a very narrow view — “people have problems communicating using email” — would lead to a very specific solution. Google’s GMail was developed based on observed problems users had with organizing and effectively using email. The scope was intentionally limited and focused on email and email alone.
    • Taking a slightly broader view — “people have problems communicating online” — would lead to a wider variety of different insights and potential solutions. Twitter and Facebook are two examples of solutions which fulfill the need to communicate online. They are different ways of communicating — not just email, obviously — though the focus is limited to web-based solutions.
    • Taking a very broad view — “people need a better way of communicating” — would open up an extremely wide range of potential solutions, not limited just to the web. This could include any of the above examples as well as other solutions like OnStar and push-to-talk on mobile phones.

    This is not to say that any one approach is better than the other. How you define the problem depends on your organization, your market, and your overall strategy. An automobile company may define the problem space related to transportation in a different way than a conglomerate whose products range from bicycles and motorcycles to airplanes and subway cars.

    Going too far in either extreme may be unproductive and inefficient in many situations. Defining the problem too narrowly may inevitably only lead to incremental enhancements when broader innovations are desired. Similarly, defining the problem too broadly may produce irrelevant ideas which do not fit with the corporate strategy and which would never be pursued by the organization.

    Product managers need to avoid the rush to write requirements and add features without having a clear understanding of what they are doing and why. Even problems which may seem clear can benefit from a fresh look and a new perspective. Qualitative research can help refine and redefine issues products are facing and uncover new ways to look at the market — and it need not take months of work and thousands of dollars to be effective.

    As with many apsects of product management, extra time and effort up front defining the problem can save time and effort down the road. Framing a problem properly can help product managers balance their innovation efforts, focus research and customer understanding, and help clearly define their product and portfolio roadmap.



    #1016 From: "sgold_group" <sgoldick@...>
    Date: Sun Feb 22, 2009 5:38 pm
    Subject: Change Is Not a Four-Letter Word! PMC Webinar on Feb. 27
    sgold_group
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    With layoffs, transitions to Agile, reorganizations....we all need
    tools to help us manage the changes that are a part of everyday life
    for Product Managers.
    
    If your schedule makes it difficult to attend PMC evening meetings,
    here's a great chance to attend a complimentary morning Webinar and to
    learn about change management tools.
    
    To attend, visit
    http://pmconsortium.ning.com/events/webinar-change-is-not-a, RSVP,and
    then click on the "Export to Outook or ical" link. The Webinar details
    and link will be saved right to your calendar!
    
    Sabra Goldick
    PMC Community Manager
    ----------------
    Change Is Not a Four-Letter Word!  Webinar on Feb. 27
    
    Is your company grappling with major changes this year?  If so, are
    you seeking tools to help you navigate the shifting landscape with
    less angst?  Join us online on Friday, February 27th at 10am PST as
    PMC presents guidance from a change management superstar.
    
    Dr. Debbie Stairs of Oak Ridge National Laboratories is an expert on
    the ways in which change affects humans and organizations.  A
    nationally recognized leader in Organizational Development and Design,
    she trains executives, managers and team leaders on succeeding through
    change.
    
    You'll hear invaluable insights on how you can successfully lead
    yourself - and your team - through the changes that can either
    seriously rattle or greatly benefit companies, products and careers.
    
    You'll gain:
      - New understanding of the change process
      - Important change management tools
      - A blueprint for knowing when change is - or isn't - working
    
    As our newest way to bring career-enhancing tools to the PMC
    community, this first-ever PMC webinar is complimentary.  However, our
    web-based service is limited to only 100 attendees, so put this on
    your calendar now, and then sign in five or ten minutes early on the 27th!
    
    If you have never attended a Connect Pro meeting before: Test your
    connection:
    http://maark.na3.acrobat.com/common/help/en/support/meeting_test.htm
    
    Visit Product Management Consortium at: http://pmconsortium.ning.com

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