MessageHi Gabriel, I am looking into tools to capture and manage market requirements and would like your feedback on Deadline's products. Any insight would be ...
Hi Derrick, First, a statement of vested interest - I am now working with Deadline Software reselling their products. From the way you phrased your own...
MessageHi Gabriel, Thanks for background information and further detail. In about 4 weeks or so, I will be in a position to fully evaluate the product. I am...
... Pragmatic Marketing's PMCP (Pragmatic Marketing Certified Practitioner) deals with doing product management and is focused on it. The PMCP test is ...
... Gabi, thanks for asking about the AIPMM Certified Product Manager and Certified Product Marketing Manager program. As you pointed out, the PDMA focuses on...
Everyone says the economy and high-tech sector are slowly emerging out of their slump. This may mean job interviews and chances are you've been asked during...
On March 17th Merrill R. (Rick) Chapman will be appearing on CRM Talk Radio to discuss the 4th Edition of "The Product Marketing Handbook for Software" and "In...
The PMTK (Product Manager's Toolkit) contains many templates and I have been asked to put them into context in an organized fashion. The result is the "PMTK...
Gabi - Can you please explain the model components a bit and how to read the keys/dimensions: process stage vs. functionality/results vs. role-assignment? Much...
Hi Gloria, My framework follows the concepts laid out by Milton Rosenau's NPD (new product development) process. Flow of events (or stages) is from left to ...
Director of Marketing and Business Development, IP Products "Our client located in the greater Seattle area has an opening for a Director of Marketing and...
Brian Lawley, from the 280 Group <http://www.280group.com> , will speaking at the upcoming AIPMM <http://www.aipmm.com> (Association of International Product...
"Business Development are services that improve the performance of the enterprise, its access to markets, and its ability to compete; by creating strategic...
Gabi, My 2 cents: - it's not a service but a competence (for an individual) or an ability (for an organization) - it's organic growth by building relationships...
My latest article on product strategies, aptly named "Who's driving your company?", will be included in the next issue of Pragmatic Marketing's print journal. ...
Hi, Many have asked for professional articles and here is an interesting one that could serve as basis for discussion. The article written by the capable...
Gabi, Seems a traditional Stage Gate process. We work that way but we have tweaked it a little bit to be even more effective, especially when you have...
Hi Marcel, Yes, you are correct. Brian's whitepaper describes something that is similar to a gated process. Also, the process you outlined is essentially a...
Hi Paul, Your breakdown between product management and product marketing seems to be based on deliverables and that is ok, but prior to assigning deliverables ...
Going against common convention, I contend that the title "Product Manager" is ploy used by an executive management to save money. Here is the explanation... A...
Most small software and high tech companies looking to grow don't usually have time to worry about "ploys." They have stuff to sell and a company to run....
I have been following the MSF model for almost 5 years now. This is a great white paper for anyone in the hi-tech industry. This white paper clearly defines...
Hi Dan, MSF is a very good approach and it's greatest strengths are that it is consistent and relatively complete. Indeed, MSF isn't an executive ploy but...
Well, MS IS about $30B or so in revenue, and I have a feeling that what is appropriate for them may not work for smaller companies. That said, once you strip...
Daniel Shefer's latest article presents a guided tour through of some of the literary resources available that offer guidance for Product Managers in the day...
[DM]1. How should P/L accountability be built in and managed for Product Managers? I believe that P/L accountability does not belong with product managers. P/L...
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