The mission of SWOP (Specifications for Web Offset Publications) is to continually raise the level of quality of publication printing by setting forth specifications, tolerances and functional, experienced-based compliance procedures. In order to compete and create value for print media, as of 2006, SWOP will concentrate on business and education dynamics rather than technical to advance the transition of the print media industry to any new mode of content creation and dissemination. SWOP is responsible for defining quality parameters and certifying proofing systems. SWOP is currently defining best prictices and guidelines for workflows, file formats and file submissions into print production. See www.swop.org for more details.