XFML (Xinhua Finance Media Ltd.) is the new "Pennies to Dollars"
stock pick.

XFML a Nasdaq stock, closed at $2.18 on Tuesday July 8th, not much
above its 52 week low of $2.02.

XFML has an OS of 70.1 million shares; and based on Tuesdays close of
$2.18, gives XFML a market cap of $152.7 million.


On June 26th the company released a pr stating that the CEO and
Independent Directors purchased common shares on the open market. A
link to the news release is below:


XFMedia CEO and Independent Directors Purchase Company Shares
Thursday June 26, 5:00 am ET

http://biz.yahoo.com/prnews/080626/cnth014.html?.v=43


Taken from the news release:

"XFMedia has grown rapidly since we went public last year,
establishing a strong and unique China media platform," said CEO Ms.
Bush. "It is our view that the stock is undervalued at these levels.
We as individuals have bought shares to reflect both our commitment
to the business and our optimism about its future prospects."

"We are working on continued improvement of our margins and building
our existing business, while continuing to look for good acquisition
prospects that will further enhance our bottom line," Ms. Bush added.


About Xinhua Finance Media:

Xinhua Finance Media ("XFMedia"; Nasdaq: XFML) is a leading media
group in China with nationwide access to the upwardly mobile
demographic. Through its synergistic business groups, Broadcast,
Print and Advertising, XFMedia offers a total solution empowering
clients at every stage of the media process and connecting them with
their target audience. Its unique platform covers a wide range of
media assets, including television, radio, newspaper, magazine,
outdoor, online and other media assets.

Headquartered in Beijing, the company has offices and affiliates in
major cities of China including Beijing, Shanghai, Guangzhou,
Shenzhen and Hong Kong. For more information, please visit
http://www.xfmedia.cn .



"Pennies to Dollars" opinion:


With the Beijing Olympics beginning August 8th, and Xinhuas' earnings
coming out on August 12th; XFML may possibly experience a nice run-up
in the very near future leading into the 1st half of August.

In the opinion of "Pennies to Dollars" we strongly believe that XFML
is considerably undervalued based on a review of their financials. We
also strongly believe that at the current pps level; the potential is
certainly there to profit nicely from XFML in the coming 30 +/- days.




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