Now for the weekly check list. TechAutoCareers®s need to be
completelting these items on a weekly basis and reporting to their
management on their progress of each of these items. Following this
task list regularly will greatly increase your success:

Weekly Check List

Date _______

1. __ Visit dealership website. Call toll free and other phone numbers
to ensure they are working and being answered properly.

2. __ Check AutoTrader, Cars.com, UsedCars.com, and/or other third party
website photos, pricing information, and phone numbers.

3. __ Blind shop competitors selling both similar and different makes
and models.

4. __ Post any upcoming Events and Specials on website. Be careful about
posting any future discounts or pricing - those should be only posted
once they are on, or when they are about to end to instill urgency.

5. __ Schedule broadcast email once per month, at the beginning of the
third week of the month. Preferably, send on Tuesday or Thursday
afternoon. Always have something for the customer first and foremost and
give them a compelling reason to open your email.

6. __ Schedule automated targeted email campaigns to existing customers,
including interests, specials, birthdays, etc.

7. __ Check with vendors to see if there are duplicate addresses they
are sending leads to, to former employees, etc..

8. __ Test templated emails to see how they are arriving to customers.

9. __ Check your site for manufacturers compliance or non-compliances
issues.

10. __ If you find any issues, send an email to your vendor (so you have
it in writing), and immediately follow up with a phone call. If the
issue is not resolved in 24 hours, re-send the email.

Following these processes and checklists will help you maximize you
efforts and success! Good luck.

Till next time
ICE



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