Hi Leigh Anne,
I checked out your site, and I have a couple of suggestions for you.
1. Google "candles" and take a look at the top three candle sites. I
am NOT suggesting you steal anything from these sites. What I am
suggesting is you use them as a learning tool ,and get some ideas for
how their sites are designed. You want to look as professiaonl as
possible to compete with the big guys. I think you should add some
images to your home page, and change the way the text is formatted.
Make is black, and format is more like the professioanl sites. Clean
up your left nav bar and make it more simple. Try to keep the number
of links on that nav bar down to 8, and then have destination pages if
you have more than one thing in a category. For instance, on
TheBudgetDecorator.com one of my nav bar links is simply "home
decorating". This then sends you to a desination page that breaks it
down into more specific links, like "Kitchen Decorating".
2. You are competing in a very competitive market. You need to look at
those big sites again and find out how you might "twist" your site to
offer somthing they dont. I suggest offering free info. I notice you
have one article on there, I would suggest an entire category for your
nav bar "Candle Ideas" and then use the keyword tool at
https://adwords.google.com/select/KeywordToolExternal (its free) to
find soem great keywords for subcategories on your Candle Idea page.
Now go to a few article banks and find helpful, quality articles that
you can use for free on your site. A good one to start on is
ezinearticles.com.
3.You say marketing is not your strong suit. Well, you are gonna have
to do something about that! Without marketing, there is not business,
as you now know. SO I have two suggestions for you there to start you
with marketing. Perfect these first, before you move on to other
ideas. First, develop a subscriber list for a free newsletter/ You can
start your list for free by using Yahoo groups, go to and click "Start
your own group". Once you create it, you can use the "promote" section
of your group to get code to put up on every page of your site to get
subscribers. Try to lure them with a freebie. Even if you start out
with a free candel project each month, use that in the subscriber box.
Something like "Get free candle projects when you sign up for our free
newsletter today!"
When you send out your newsletter, it simply needs to be an update of
whatever new you have added to the site...adn a couple of leads into
your products. ANnounce any sales or specials, and put a limited time
on them. (BTW, at the end of each article you post, have a link to one
of your related products.) Use the Women on the Net newsletter as an
example.
Finally, you need TRAFFIC! The fastest and cheapest way to produce
traffic is to write articles. Now I know you can, because you have
already written text for the site. So start writing at least one new
article a week about candles, and post them to the free article banks
with a good bio. Mine is
For free ideas for women learning to make money on the internet, visit
Kathy at http://www.women-on-the-net.com.
You can also search for like minded websites and newsletters and email
them offering your free reprint articles in exchange for your bio and
live link back to your site.
One more suggestion...buy a year at http://www.homepopular.org/ if
you can afford it. They will send you good traffic as well.
Hope this helps you get on track...if you dont have my ebook, you
might want to check that out. And I will be offering business coaching
programs in the very near future where you could have access to this
kind of help on an ongoing basis, as I do not always have this much
time to spedn on the message boards.
Let us know how things are improving for you. If you stick with it and
keep learning, they will improve.
Oh, one last thing. Consider adding some video content as well. If you
can find soem good syndicate videos on candle making, or using candles
in a party...something like that, it would be beneficail to your
readers. One good one is clipsyndicate.com, and they pay you 20% of
the ad revenue every time a video is played as well.
I would not think adsense would be a good idea for your site, as the
ads shown would likely be for candle products, sending visitors to
your competitiors. However, if you ever decide to make the site more
informational and less of a product site, I would consider adding
Google adsense.
Kathy Wilson
Women on the Net
On Sat, Aug 2, 2008 at 6:59 AM, Leigh Anne <cloggirl1@...> wrote:
> My url is http://www.seabymecandles.com
> I am advertising on places like Mompack, and I have done a few ads on free
> classified sites. Marketing is not my strong suit. That's most of my
> problem.
>
> Leigh Anne
>
>
>
>
> --- In WOTN-message@yahoogroups.com, "Kathy Wilson" <kw.publishing@...>
> wrote:
>>
>> Hi Leigh Anne,
>> Can you share with us your url? What are you doing to market the
>> business?We would be glad to try and help!
>>
>> Kathy Wilson
>> Women on the Net
>>
>
>
--
Kathy Wilson
Home Decorating Expert, LifetimeTV.com
Author, Columnist, Consultant
www.Kathy-Wilson.com
www.TheBudgetDecorator.com
www.TheGardenGlove.com
www.Women-on-the-Net.com
www.TheBudgetChef.com