James Bond, that is...!

Greetings friends,

Did you know that the hugely successful James Bond cinematic franchise, as
we know it today, all started with a call option?

Back in 1962 a fellow by the name of Harry Saltzman fell in love with the
idea of turning the James Bond novels into cinema. But he had a problem: he
didn't have enough money of his own to support the deal. To keep the ball in
his court, he bought the option to produce the pictures from Ian Fleming.
Saltzman paid Fleming $50,000 for 6 months time. Things looked more and more
gloomy for Saltzman as expiration day approached, when through a mutual
acquaintance a man by the name of Cubby Broccoli was introduced to
Saltzman. Broccoli had the same passion for the Bond series and immediately
wanted to purchase the option from Saltzman. Here Saltzman could have made a
tidy sum, but instead decided to hang onto the option and offer Broccoli a
partnership deal. Broccoli accepted.

So as you're sitting through the latest Bond flick, remember that it is what
it is today because one man had the insight to buy a call option which paid
off in mega dollars. But it is also worth noting that this same man turned
out to be a speculator, wanting more from his winnings, and parlaying them
on other speculative prospects. This caused Saltzman to land in bankruptcy.
On the other hand, Broccoli saw his winnings as money in the bank and danced
with the one who brung him. His family runs the franchise to this day.

Now with a new Bond, and if this franchise were listed on the NYSE, would
you buy a call option or a put option?

Enjoy the show!

FSL



"Unlike the Lord, the market cares not for those who know not what they are
doing." - Warren Buffet


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