A Free-Reprint Article Written by: Royce Tivel

Article Title:
Plagiarism Detection: How to Win Against Thieves Who Steal Your Articles

See TERMS OF REPRINT to the end of the article.

Article Description:
Take these 5 specific steps to detect plagiarism and nuke
unlawful publication of your online content. These 5 steps
can also be used to remove content taken, without your
permission, from your ezine publication, web site, or blog
posts.


Additional Article Information:
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2732 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2010-07-27 13:30:00

Written By:     Royce Tivel
Copyright:      2010
Contact Email:  mailto:rtivel@...


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Plagiarism Detection: How to Win Against Thieves Who Steal Your Articles
Copyright (c) 2010 Royce Tivel
Select Digitals
http://selectdigitals.com



Plagiarists love your original content published at EzineArticles
and other honest publishers because it ranks high in Google's
search results. The trouble is that plagiarists do not include a
link back to your site or author credit--because they do not
publish the resource box or include a link back to the article
source. Here are 5 steps you can take to protect your content,
detect plagiarism, and get unauthorized copies of your content
removed from the World Wide Web:

1) Include copyright and author information when creating your
articles,

2) Set up an early detection system for finding plagiarists,

3) Identify and contact the offenders,

4) Identify and contact their registrars or hosts, and

5) Submit a Digital Millennium Copyright Act (DMCA) complaint.

1. INCLUDE COPYRIGHT AND AUTHOR INFORMATION WITH YOUR ARTICLES

The first step in the war on plagiarism is to provide copyright
information in the article body as well as author information in
the resource box. Within the article body, you can include a
copyright notice and the article title with it's date of
publication. Here is an example of what I use at the end of my
articles:

Copyright © 2010 [Your Name Goes Here] [Your Site Name Goes Here]
[Site URL Goes Here].
  [Article Title Goes Here], [Date Published Goes Here]

If you can do so, use an active link for either the site name or
site URL. Depending on the publisher's article-submission
requirements, you may not be able to use an active link or domain
name in the article body. Even if these are permitted, all active
links and URLs in the article could be stripped by the
plagiarist, although a non-hyper linked reference to your site
might still remain--especially if the plagiarist is using
software to automate the theft.

You can use the resource box to positively identify yourself as
the author and can include an active link to your web site or
blog. Here is an example:

"About the Author: [Your Name Goes Here] has written extensively
about [What You Write About], and more. Visit his/her web site at
[Your Site Name Goes Here], [Site URL Goes Here], for additional
content on these subjects, including many images related to
his/her articles published at [Publisher's Name Goes Here]."

I would *strongly* recommend using an active link to your site
in the resource box. An honest publisher will include the
resource box, will not tamper with the article body, and will
provide a link to the article source. If a plagiarist strips out
the resource box or neglects to include a link to the article
source, the chances are still good that the copyright and author
information will be left in the article body.

2. DETECT THE PLAGIARISM EARLY

Plagiarism detection begins by setting up an early warning system
for plagiarists. I estimate that 90% of all article theft is done
when the article is first published. The worst offenders appear
to be plagiarists with blogs. Today, content can be easily
gathered with content-aggregator software through RSS (Really
Simple Syndication) feeds, manipulated, and placed on a blog.
"White hat" content aggregation that includes author credit and
article source information is great for authors--but "black
hat" manipulation of the aggregated content, which removes the
author and source information is just plain article theft.

Many WordPress sites are using the Multi User (MU) version and
offer "members" a free WordPress blog as a sub-domain. An
offshoot of WordPress is BuddyPress--and I have found plagiarized
content at these sites, too. I have found that there is little or
no supervision or monitoring of the "members." I have also
found that the administrators of the MU sites will terminate a
blog when they receive a report of plagiarism. In the case of a
subdomain on an MU site that has plagiarized your material, the
registrant in a lookup will be the "owner" of the domain who is
responsible for the sub-domains. Your plagiarism detection system
must first identify the plagiarist before you can report them to
the administrators.

Because of the blog problem, a Google Blog Search on the title of
the article, a keyword, a phrase, or a "snippet" from the
article--using quote marks around the search term(s)--is probably
your best *no cost* tool for plagiarism detection. Jonathan
Bailey at plagiarismtoday.com has this advice for searches:

"I would focus not on titles but statistically improbable
phrases within the work, 8-10 words long. Those produce good
matches and are easy to find in a work."

Once the search is completed, and if there are results matching
your quoted search query, you will be able to look through the
results for plagiarized content. I would certainly want to check
out a search result that came neither from my web site nor from
my article publisher.

Google's search results include a title (blue), a snippet (black
text), and a URL (green). The URL will include the domain name of
an offending site. Clicking on either the title or URL will take
the browser to the actual blog or web page. The domain name will
also appear as part of the URL in the browsers address bar.

Even if the snippet of a search result contains plagiarized text
from your article, the title or URL may take you to pages with no
trace of your article. This can happen when your plagiarized
article is published by the plagiarist, gets listed in Google,
and then the plagiarist substitutes his own page content for your
article: the plagiarized content remains in the snippet but the
links go to the plagiarist's own content, thus hijacking your
traffic! The remaining "footprint" left by the snippet can be
enough to shut down a site or blog.

A great feature of the Google Blog Search comes at the bottom of
the results page. At the end of the results are options for
setting up email alerts--the early warning system--so you can be
notified when sites use the search term in the future.

You are most likely to see plagiarized results show up within the
first few days of publication; so, I recommend that you set up
your alert to receive an email once each day. You can end the
alerts at any time. The alerts can be limited to blogs or contain
comprehensive results for the Web as well: for my alerts, I elect
the "comprehensive" option for email alerts.

3. IDENTIFY AND CONTACT THE PLAGIARIST

The best way to identify a plagiarist is to do a "whois" or
similar "lookup" on the domain name. Using a "whois" lookup
for the domain name will display contact information for the
domain-name registrant. In my experience, plagiarists do not
usually leave contact information on their pages, but the domain
registrant is required to include it when the domain is
registered--but plagiarists do not always include valid contact
information! If you do not find valid contact information for the
registrant, you can contact the registrar about this.

Depending on the lookup service used (internic, domaintools,
domainwhitepages, etc.), the contact's email address might be an
image and not text. In that case, you will have to type out the
email address. Here is the registrant's information from a
lookup of my web site:

Address lookup
  - canonical name: selectdigitals.com.
  - addresses 71.18.121.106

Domain Whois record
  - Queried whois.internic.net with "dom selectdigitals.com"...
  - Domain Name: SELECTDIGITALS.COM
  - Registrar: ENOM, INC.
  - Whois Server: whois.enom.com
  - Referral URL: http://www.enom.com
  - Name Server: NS5.IXWEBHOSTING.COM
  - Name Server: NS6.IXWEBHOSTING.COM
  - Status: ok
  - Updated Date: 19-feb-2009
  - Creation Date: 08-feb-2004
  - Expiration Date: 08-feb-2011
  - Last update of whois database: Fri, 23 Apr 2010 14:45:21 UTC
  - Registration Service Provided By: NameCheap.com
  Contact: support@...

Registrant Contacts
  - Queried whois.enom.com with "selectdigitals.com"...

- Registrant Contact:
  Select Digitals
  Royce Tivel
  261 SE Craig RD #3
  Shelton, WA 98584

- Administrative Contact:
  Select Digitals
  Royce Tivel (rtivel@...)
  +1.3604261221
  261 SE Craig RD #3
  Shelton, WA 98584

- Technical Contact:
  Select Digitals
  Royce Tivel (rtivel@...)
  +1.3604261221
  261 SE Craig RD #3
  Shelton, WA 98584

- Status: Active

- Name Servers:
  ns5.ixwebhosting.com
  ns6.ixwebhosting.com

- Creation date: 08 Feb 2004 16:50:50

- Expiration date: 08 Feb 2011 16:50:50

In the case of selectdigitals.com, all of the information
necessary to contact the registrant is available. In my
experience, registrants of MU sites have responded promptly to my
complaint and have removed the offending "member"; so it is
worthwhile to make the attempt and allow two or three business
days for a response. This gives the registrant a chance to comply
with the original publisher's terms of service or to remove the
content completely.

Sometimes, the registrar or registration service will provide a
"firewall" for a registrant. At NameCheap.com, this is called
"WhoisGuard." The registrar's contact information is given in
the lookup and emails to the registrant are forwarded without
giving away the registrant's "real" contact information.

Your goal in contacting the registrant is to get the article
published accurately, completely (including resource box), and
identified with the complete article source. You can help the
honest publisher by supplying the article title, a link to the
article source, and a copy of the resource box. You might not
always end up getting everything you ask for. At the very least,
though, you should be identified as the author and there should
be an active link back to your site.

I have found that contacting a plagiarist by email is the least
effective method of removing plagiarized content. Still, this
attempt should be made to give the honest publisher a chance to
make necessary changes. Also, the fact that you have made the
attempt will give more weight to your complaints sent to the
registrar, host, or to Google. Give the suspected plagiarist two
or three business days to respond.

Translating Your Documents into a Foreign Language

If you are trying to contact a registrant, registrar, or host in
a foreign country (non-English speaking, in my case), you can
take advantage of the Google Translate service. I first create
the letter in English and then use the translator to convert it
into the foreign language. It is very important to test any links
you wish to include in the translated version: you might have to
modify a translated link so it works. My practice is to email the
letter in English (my native language) together with a translated
version. Note: I suggest "plugging" the translated copy back
into the translator as a check: translating back to the original
language might reveal problems with the translation that will
have to be fixed.

4. IDENTIFY THE REGISTRAR OR HOST

A lookup of the plagiarist's domain name will include a list of
the domain-name servers (DNS). From the DNS information listed in
the lookup above, the web host is clearly identified as
"IXWEBHOSTING.COM":

Name Server: NS5.IXWEBHOSTING.COM
  Name Server: NS6.IXWEBHOSTING.COM

A lookup on a DNS will yield additional information about the
host used by the plagiarist--and the host's contact information.
Here is some of the information available from a lookup of
"ixwebhosting.com":

Host Contact Information
  - canonical name ixwebhosting.com.
  - addresses 98.130.254.120

- Administrative Contact:
  Said, Fathi fathi@...
  1774 Dividend Dr
  Columbus, OH 43228
  US
  6147079374

Similarly, a lookup for the registrar listed in the original
"whois" will result in additional information about the
registrar. A reputable registrar or host will provide information
about reporting copyright infringements.

Registrars often use resellers for the business of domain
registration. The resellers also have stringent policies against
abuse. For my domain, the reseller is listed in the original
lookup as follows:

Registration Service Provided By: NameCheap.com.

Contacting the registrar or host is probably the most effective
way to take a plagiarist's site or blog off the air. Here is
what I typically do. I create a Digital Millennium Copyright Act
(DMCA) complaint, just as I would for a complaint written for
Google, except I do not use a title directed to Google. Both
hosts and registrars take these complaints very seriously and, in
my experience, take fast action to block the offending sites from
web access. Give the registrar or host two or three days to
respond before going any further. I use this format for my
complaints:

1) To: [registrant, registrar, or host name]

2) Date: [date and time]

3) Identify the copyrighted work,

4) Identify the offending web page, including the search query
used to find it ("tower trainer 40"),

5) Provide your contact information,

6) Provide contact information (if any) for the plagiarist (the
email address you used for the registrant),

7) Include specific language as to the accuracy of your
complaint, and

8) Optional: If I have additional information, I put it here.

When you identify a plagiarist from another country, it might
seem like an impossible task to get the content removed, but you
might be surprised. Recently, I was able to get a web site
blocked by a Korean registrar, co.cc. After identifying the
registrar, I looked at their terms of service and here is what I
found:

"You agree that you will not upload, distribute or reproduce on
the Web Site:

a. any copyrighted material, trademarks, or other proprietary
information without obtaining the prior written consent of the
owner of such proprietary rights...."

After I submitted my complaint to the domain service registrar,
co.cc, I got a response the next day:

"Dear Sir, In reponse to your request, we have suspended ...,
the domain won't work with co.cc domain for now.

However, I would like to inform you that we are just a domain
service registrar. For that reason, we do not have any authority
over deleting original web site. It seems keep happening no
matter how many times we block up this kinds of sites, abuser do
not stop abuse co.cc domain.

Please let me know if you face this kind of issues in the any
future, I will try to take prompt action.

Thank you."

The response reflects, I think, the frustration registrars and
hosts feel in dealing with the huge problem of plagiarism. In
this case, even though the site did not get deleted, it is no
longer visible on the Web. If the site still remains in Google's
search results, a Google DMCA should take care of the problem.
Jonathan Bailey has this to say about contacting registrars:

"...even though it can work, I tell people to avoid sending
notices to registrars as almost none will actually revoke a
domain over a copyright issue. They will only do it if there is
an issue with the domain itself. Your interaction with co.cc was
the exception, not the rule (for better or worse)."

5. SUBMIT A GOOGLE DMCA COMPLAINT

If nothing else seems to work, you can FAX a DMCA complaint
directly to Google. Google has both legal support and AdSense
support. Each support group has it's own FAX number for DMCA
complaints (legal: (650) 963-3255; AdSense: (650) 618-8507). For
action against a Google blogger, you can file a DMCA complaint
online.

If AdSense is on the site along with the plagiarized content, a
DMCA complaint to Google AdSense support just might hit the
offender in the pocket book. Revenue from AdSense is often the
primary reason plagiarists use your articles--your valued content
draws increased traffic to the AdSense site.

A useful add-on for FireFox users is SeoQuake. When this add-on
is activated, hovering over an AdSense ad will bring up the
"AdsSpy" with a link to information about the plagiarist's
AdSense ID. The plagiarist's ID can be included with the DMCA
complaint.

Plagiarism, Plagerism, Plagirism, Plaigarism

You don't have to know how to spell "plagiarism" to join the
fight against plagiarists. You can still detect plagiarism and
join the war to remove it by

  * Putting your copyright information in the article body,

  * Begin plagiarism detection right away,

  * Identify the plagarism and the plagarist,

  * Try to contact the plagiarist and resolve the issues,

  * Contact the registrar or host about the plaigarism,

  * File a DMCA complaint against the plagiarist, and

  * Contribute your ideas and experiences with respect to
detecting and fighting plagiarism by joining a forum on the topic
or, better yet, write your own article.

After four years of college and after writing this article--I can
still misspell plagiarism with the best of 'em. My favorite way
to misspell it is, "plagerism."

Copyright © 2010 Royce Tivel Select Digitals
http://www.selectdigitals.com/
Plagiarism Detection: How to Win Against Thieves Who Steal Your
Articles, May 26, 2010




---------------------------------------------------------------------
Royce Tivel has written extensively about digital photography,
Adobe, radio-controlled (RC) airplanes, WordPress, travel,
and more. Visit his web site at Select Digitals
http://www.selectdigitals.com/ for additional content
on these subjects, including many images and resource
links related to this article.



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A Free-Reprint Article Written by: Jennifer Robinson

Article Title:
The Future of the Office Photocopier Industry

See TERMS OF REPRINT to the end of the article.

Article Description:
Since Xerox first invented and sold the first commercial
photocopy machine companies and organisations have paid for
use of the machine on a cost per copy basis. This has
traditionally included full maintainance and toner supplied
under a service agreement. In-fact the office photocopier is
unique in the fact its one of the only pieces of equipment
that comes without a warranty from new. But photocopier
expert Online Connect UK claim all that is about to change.


Additional Article Information:
===============================

635 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2010-07-29 11:45:00

Written By:     Jennifer Robinson
Copyright:      2010
Contact Email:  mailto:info@...



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The Future of the Office Photocopier Industry
Copyright (c) 2010 Jennifer Robinson
Online Connect UK
http://www.onlineconnect.co.uk/



Since Xerox first invented and sold the first commercial
photocopy machine companies and organisations have paid for use
of the machine on a cost per copy basis. This has traditionally
included full maintainance and toner supplied under a service
agreement. In-fact the office photocopier is unique in the fact
its one of the only pieces of equipment that comes without a
warranty from new. But photocopier expert Online Connect UK claim
all that is about to change. Here's what they have to say.

The photocopier has evolved completely from an ink or wet
xerographic process to dry toner analogue machines and now to
digital photocopiers. But the industry is stuck in the past, at a
time where the photocopier or Xerox Machine required constant
maintainance and broke down frequently. As the technology has
evolved so has reliability improved and service costs fallen but
that benefit has failed to be fully passed on to the consumer.

One of the easiest ways to explain is to compare photocopiers to
the television industry. 30 years ago the average television
broke down twice a year and being a television repair engineer
was a full time living. Large companies such as Granada rented
out televisions and there were even coin operated televisions.
However the technology changed, not only did televisions become
affordable but they became much more reliable. If I look today
for Television Repair in Yell in my town I get one listing, where
once I would have had 20 or 30 listings (albeit in the hardcopy
yellow pages!). The same thing is about to happen to the
photocopier market.

With digital technology we are now dealing with not a photocopier
but a printer and scanner. The scanner part of the photocopier is
very reliable and the only weakness comes from the printing and
feeding of originals. With printers customers have come to expect
reliability and customer changeable units. Digital Photocopiers
will follow the same way. Recyclable units will replace the need
for a service contract on the copier and copiers like printers
will come with a warranty and the main parts will be changeable
by the customer themselves.This has already been achieved in
printers and the photocopier industry will eventually follow.

Consumer buying behaviour is now changing as well. Where once a
photocopier was sold by a local dealer now people look to buy
online off the internet. With suppliers such as Online Connect a
wider choice of manufacturers is available and it will be reviews
by the consumers themselves that will most influence purchase
habits. The hard sale office photocopier salesperson will become
a thing of the past. It's now for the copier industry to deliver
what the customer wants. They want reliability, they want an end
to service and cost per copy agreements and they want cheaper
prices. And so they should. The manufacturer markup on most
photocopiers is 500 - 1000% and easy to change units that exist
already on printers with a warranty would negate the need of
expensive cost per copy agreements.

In general, digital photocopiers now act as MFP's (Multifunction
Printers) with scanning and photocopying as no longer the primary
purpose. Slowly the idea of the paperless office is becoming a
reality and both printing and copying is falling. This is partly
happening because of the changing workforce. When email first
came in I can remember people coming to the office and printing
out all there email before they read it. Now people largely due
to the internet are used to reading off the screen but it has
taken time. Online Connect UK think it will be the customer that
determines the speed of change within the photocopier market as
they vote with there feet and ultimately it will be the companies
and manufacturers that recognise and embrace change that will
survive.




---------------------------------------------------------------------
Jennifer Robinson writes for OnlineConnect.co.uk an office
equipment and document management solution provider that
specialise in the sale and rental of photocopiers
(http://www.onlineconnect.co.uk/photocopiers.html)
for business and organisations. Visit their website:
http://www.onlineconnect.co.uk/


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TERMS OF REPRINT - Publication Rules
(Last Updated:  May 11, 2006)

Our TERMS OF REPRINT are fully enforcable under the terms of:

   The Digital Millennium Copyright Act
   http://thomas.loc.gov/cgi-bin/query/z?c105:H.R.2281.ENR:

.....................................

*** Digital Reprint Rights ***

* If you publish this article in a website/forum/blog,
   You Must Set All URL's or Mailto Addresses in the body
   of the article AND in the Author's Resource Box as
   Hyperlinks (clickable links).

* Links must remain in the form that we published them.
   Clean links should point to the Author's links without
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* You are not allowed to Change or Delete any Words or
   Links in the Article or Resource Box. Paragraph breaks
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   the paragraph breaks fall, but you cannot eliminate all
   paragraph breaks as some have chosen to do.

* Email Distribution of this article Must be done through
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* You Are Allowed to format the layout of the article for
   proper display of the article in your website or in your
   ezine, so long as you can maintain the author's interests
   within the article.

* You may not use sentences from this article as an input
   for any software that steals sentences from others in
   order to build an article with software. The copyright on
   this article applies to the "WHOLE" article.


*** Author Notification ***

   We ask that you notify the author of publication of his
   or her work. Jennifer Robinson can be reached at:
   info@...


*** Print Publication Reprint Rights ***

   If you desire to publish this article in a PRINT
   publication, you must contact the author directly
   for Print Permission at:
   mailto:info@...



.....................................

If you need help converting this text article for proper
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free tool:  http://thephantomwriters.com/link-builder.pl

Would you like to learn how to improve the performance of your
article marketing campaigns? Download our F.R.E.E. 108-page
Article Marketing Ebook at:
http://thephantomwriters.com/ebooks/advanced-article-marketing.html


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Learn more about our article distribution services by visiting:
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The content of this article is solely the property
and opinion of its author, Jennifer Robinson
http://www.onlineconnect.co.uk/



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A Free-Reprint Article Written by: Marty Bradfield

Article Title:
Marketing Tip: Success Relies Upon The Relationships You Create

See TERMS OF REPRINT to the end of the article.

Article Description:
There is one factor above all others that will determine
your ability to be successful on the Internet... That's one
factor is your ability to create, develop, and maintain good
relationships with other people...


Additional Article Information:
===============================

1452 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2010-07-30 10:15:00

Written By:     Marty Bradfield
Copyright:      2010
Contact Email:  mailto:marty.bradfield@...



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Marketing Tip: Success Relies Upon The Relationships You Create
Copyright (c) 2010 Marty Bradfield
Online Marketing Bootcamp
http://www.BestBusinessNetwork.com/OMB/



There is one factor above all others that will determine your
ability to be successful on the Internet... That's one factor is
your ability to create, develop, and maintain good relationships
with other people...

Not A People Person?

Don't worry if you are not a people person... There are a wide
variety of moneymaking opportunities available to the person who
seeks to make money online...

If you are not a people person, you can get by with selling
products and driving traffic to your website through a variety of
resources, primarily paid traffic and organic search rankings...

It should go without saying that if you are not a people person,
you probably should avoid offering services to other people...
And if you do not know it already, it should be said that if you
are not a people person, then you should probably avoid getting
involved in MLM or network marketing...

To Be Fair...

My wife reliably tells me that one of these days, I am going to
get myself in trouble, because I do have a tendency to tell
people exactly the way things are...

Personally, I believe that it is much more fair to tell someone
the truth, rather than to tell them what they want to hear... I
believe that if I try to temper the truth, to make it more
palatable to the person hearing it, then I risk doing them more
harm than good...

If you are not a people person, then you should strive to avoid
any type of online business that could potentially require you to
communicate with other people...

You Can Overcome All Challenges... If You Set Your Mind To It...

To be honest, I did not start adulthood as a people person...
But, I had heard when I was a younger man that the people in this
world who make the most money are typically involved in some type
of sales...

I made the commitment to myself as a 20-something that I would
overcome my shyness and general aversion to meeting new people...

I am still somewhat shy and a room full of people that I do not
know... However, I have overcome my general fear of meeting new
people... It took me nearly 10 years of on-the-job,
person-to-person contact on a daily basis to help me overcome the
worst of my shyness...

I have discovered that I truly enjoy standing in front of a room
full of strangers, who have come to hear why have to say... My
wife tells me that she believes it is my ego needing to feel
appreciated...

I tell her when she says that, tongue-in-cheek, that if she would
appreciate me more at home, I would not have to get my
satisfaction from strangers...

Before the Internet, I had gained a certain level of comfort
speaking to strangers... When you are doing face-to-face sales in
a retail environment, you have to overcome your fears of
rejection and talking to strangers...

After nearly a decade of retail sales, I've made my mark on the
Internet... When I started my first online service, I shared my
phone number on my website... As a result, people would actually
call me on the phone to ask specific questions, prior to
purchase...

Through experience and repetition, I was able to attain a
confidence equal to my competence...

10 years ago, I would have been hard-pressed to do any event,
seminar, tele-seminar, webinar, recording, or interview for
anyone who asked me to do so... Yet, I have done all of the above
in the last five years...

Five years ago, I did my first tele-seminar in the online
marketplace... I had a lot of fun, and I had so much to share
that we exceeded the allotted time period for the presentation...

The Money Is In The Relationship

With experience, you will find confidence in what you say to
others...

The most important first step to finding success in an online
service business or the MLM and network marketing industries is
to be willing to talk to strangers and to actively work to build
a relationship with them...

If you are unwilling to create, develop and maintain good
relationships with other people, you will never get the
opportunity to develop a successful service or network marketing
business...

First comes the willingness to talk to other people, to develop
those relationships, and then with experience, your words will
resonate confidence -- the confidence that allows other people to
believe in you...

Eventually, you will discover as I have done that when other
people have confidence in you, your customer base will grow and
your income will grow along with it...

Measuring The Depth Of The Relationship

You may be surprised to hear someone tell you this, but the magic
of the relationship reaches well beyond the actual business
transactions... People, with whom you do business, want to know
you as a person and as an individual... They want to know who you
are and why they should like you...

When you remember personal conversations in the future, your
customer notices that you cared enough about them to remember
what they told you... When your customers or fellow marketers
realize that you care about them as a person, as an individual,
your relationship with them is strengthened...

Think about this...

Chances are that you go to the same barber shop month after month
after month... Chances are that you shop the same grocery store
every single month... Chances are that your children have been
going to the same school for a number of years...

So, what can you tell me about your barber? What can you tell me
about the people who work at your favorite grocery store? What
can you tell me about the personal lives of the people who teach
your children and care for them while they are Way from home?

Interestingly, you probably drew a blank as I asked you each of
the previous three questions...

Now, tell me about the personal life of your mother, your sister,
your brother, your best friend...

That is a much easier question to answer, isn't it?

What is the difference?

The difference is that you have an honest-to-goodness
relationship with your mother, sister, brother and your best
friend...

Unless you are a truly exceptional person, you probably don't
have an actual relationship with the person who cuts your hair...
You might know his or her name, and you might know whether he or
she is married and has children, but it is doubtful that you know
what he or she does for fun, what their goals and aspirations
are, or what their general outlook on life may be...

Where your mother, sister, brother, and your best friend are
concerned, you have a real relationship with them...

But, when you're talking about the people you know in your daily
life, most are truly nothing more than an acquaintance...

The Relationship Exists Beyond The Business At Hand

It is when you allow your customers and your fellow marketers a
glimpse into your personal life that you begin to develop that
relationship that will bring you together and keep you together
over months, years and decades...

In a service business, the relationship you develop with your
clients will enable you to stand above your competitors in a way
that your competitors will never match... When all other things
are equal, customers do not care who provides the service, so
long as the service gets done... However, when all other things
are equal AND the customer has a real relationship with the
service provider, there will never be a reason to shop around...
Even for a better price...

In the network marketing industry, relationships are just as
important... When all other things are equal, it will not matter
who an individual marketer works with... However, when there is a
relationship involved, people will go out of their way to protect
the relationship that has helped bring them success...

Life happens, and sometimes people will disappear for a time, but
old friends will never be forgotten... One day, the other person
will think of you and the relationship that you had with them,
and they will call you or e-mail you out of the blue to rekindle
the relationship that once made them strong...

Your friends, online and off-line, will always be your friends...

The relationships that you create, develop, and maintain will
continue to serve you well through thick and thin and generally
forever...

So I ask you this again... What is the difference between an
acquaintance and a friend?

A friend is someone whom you enjoy talking to, even if it has
nothing to do with business...






---------------------------------------------------------------------
If you are struggling to make money online, or you are looking to
take your network marketing or online business to the next level,
you may find our Online Marketing Bootcamp to be one of the best
investments of your time and money this year. We start with the
basics and work our way up to the Cutting Edge Tactics used by
professional online marketers. Learn more about our Online
Marketing Bootcamp at: http://www.BestBusinessNetwork.com/OMB/
Written by: Marty Bradfield


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A Free-Reprint Article Written by: Irene A. Majchrzak

Article Title:
Understanding Your 401(k), IRA and Other Pre-Tax Investments

See TERMS OF REPRINT to the end of the article.

Article Description:
What does all of the bad economic news mean to you, the
average investor. Well, if you are still working and
contributing to your pre-tax 401(k)'s, 403(b)'s, or IRA
savings your strategies for salvaging your retirement will
include reviewing all of the investment options found in
your 401(k), etc.


Additional Article Information:
===============================

1005 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2010-08-03 11:15:00

Written By:     Irene A. Majchrzak
Copyright:      2010
Contact Email:  mailto:irene.majchrzak@...


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Understanding Your 401(k), IRA and Other Pre-Tax Investments
Copyright (c) 2010 Irene A. Majchrzak
Debt Free To Retire
http://debtfreetoretire.com/



Yes, the values of various stock are falling every day and the
media can not make up its collective mind if we are coming out of
the recession or if there is still a long road ahead. What does
all of this mean to you, the average investor. Well, if you are
still working and contributing to your pre-tax 401(k)'s,
403(b)'s, or IRA savings your strategies for salvaging your
retirement will include reviewing all of the investment options
found in your 401(k), etc.

Many of the pitfalls within an employer based pre-tax plan begin
with the investment choices placed in the plan. The lack of
experience in setting up 401(k)'s, etc. caused the corporations
to rely upon their need to develop "something" for their
employees to invest in on a pre-tax basis.

Pensions were being dissolved, rolled into other pre-tax accounts
for the employees and eventually led to the current investment
decisions you still may have in your 401(k); either too few or
too many mutual fund choices, little differentiation between the
funds of any one category and often very little real
diversification of the portfolio.

The pre-tax mutual funds did not offer a mix of large, mid/small
or international funds in either a growth, value or blend style.
Often one mutual fund may contain the same stock corporation
found in two or three other mutual funds within the same pre-tax
plan. As your plan grew it was not an issue because all of the
mutual funds were growing because of the same stock, but in a
bear market the same stock flowing throughout all of your mutual
funds could cause a major decrease in fund values.

Your responsibility begins by reading the descriptions of the
asset choices within your particular plan. Besides a company
stock purchase plan your options may include 5-10 mutual funds.
You may have one or two of all of the following options; cash
options, bond choices and asset classes in large, mid or small
capitalization companies in either value, growth, or
international stock companies.

Look for the diversification within your employer plan.

Basically, a mutual fund consists of a small percentage of
multiple corporations within one asset class chosen by a fund
manager to balance and support the companies inside the mutual
fund. For example, if the fund manager purchases large
capitalization companies like Coca cola, he might balance it with
Pepsi products; purchase Mac Donald's and support the fund with
a Burger King purchase. The fund may own a variety of different
segmented companies as well, and may include purchases of health
care corporations, oil companies and/or financial institutions.

Next, ask your investment company to send you a fact sheet which
describes the mutual fund, explains how the companies are chosen
inside the fund and the names of the top ten companies owned by
the mutual fund. You will be interested to know how your mutual
fund is constructed. Is the fund heavily invested in oil
companies, banks, mortgage companies?

In the current economic situation you may want to discuss this
mutual fund with your advisor.

Asset classes are cyclical and move from value to growth, and
back. They also favor small cap, international, large cap or
bonds at various times in the market environment. Risk and reward
are the two major factors an investor needs to look at when
considering his asset choices.

In the market failures of 2000 to 2003, value funds were often
discounted as unfavorable to investors. The world was invested in
Blue chip Growth. But value became the place to be for the next
4-5 years. Cash was also belittled as most investors felt that
cash wasn't working if it was in the bank. Yet cash was seen to
be an important commodity during that bear market as it is in
today's.

The most important ideas to recognize is that the stock market
has never been more global than it is today. Factors affecting
our economy are having an effect on the whole world. So new
strategies are important and understanding the economy and its
effect on your investments is essential to the renewal of your
savings. You need to be able to speak to your advisor and help
him to realize that you are an active participant not a bystander
in your account. You will want answers from him/her. So know your
questions. Remember that you can change your investments in 6
months or a year from now as the stocks weather the storm.

Today, your risk may be less aggressive, you may want to put more
money into cash, you may want your advisor to actively discuss
dollar cost averaging your money into the market slower than your
monthly contribution. Ask for suggestions and strategies. Ask
your advisor to describe the market economy for growth or value
investments. Ask him to show you fact sheets that describe the
construction of a recommended mutual fund. Feel comfortable with
the ideas.

Stock market issues affect investors differently. You will want
to recognize that there are some issues that will not affect you
at the same level that it may disrupt the savings of your friends
over 65. What to do if you are over 65 and you are no longer
saving into your investments? Preservation of your cost basis is
key.

This market may start to come back soon but based on what
happened in 2000, I would suggest that you may have 3-5 years of
leveling and fluctuating markets. I would suggest talking with
you advisor and moving into cash or bonds. Have him discuss the
bond funds that he is recommending and find out how it is being
affected specifically, in this market. Do your own research as
well. Move into cash and dollar cost average your money back into
the market as slowly, or quickly as you feel comfortable.

If you are invested in annuities you may still want to move into
a cash fund within your annuity and then reinvest your cash
slowly back into the investments within the annuity.




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Irene A. Majchrzak helps people retire debt-free with a sense
of well-being and the freedom to have the things they want.
Get her free ebook, Debt Free to Retire, by going to
http://debtfreetoretire.com/


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A Free-Reprint Article Written by: Titus Hoskins

Article Title:
Is The Apple IPad The Perfect Student Laptop?

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Article Description:
Will the new Apple iPad turn out to be the perfect student
laptop? Only a close examination of the iPad features (and
missing features) will give you the answer.


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Distribution Date and Time: 2010-08-03 11:30:00

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Copyright:      2010
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Is The Apple IPad The Perfect Student Laptop?
Copyright (c) 2010 Titus Hoskins
Bizware Magic
http://www.bizwaremagic.com/



Unless you have been locked away in an underground bunker for the
last six months, you will have probably heard about the Apple
iPad. This new lightweight portable "slate computer" from
Steven Jobs, is viewed by many critics as just an over-sized
iPhone suffering from serious delusions of grandeur.

However, all kidding aside, is the iPad the ultimate or perfect
student laptop? A close examination of the iPad's features could
answer this question. What the iPad has or doesn't have, will
tell you if the iPad is a suitable device for students or not?

First, lets look at some of the iPad's main selling points which
will bring out the student in all of us. It is lightweight and
extremely portable at around a half-inch thick and weighing in at
about 1˝ pounds, so the iPad can be easily carried anywhere. You
won't even notice you have it in your backpack or bookbag and
with over 10 hours of battery life the iPad will probably outlast
your longest school day.

Second, it has a 9.7 inch touch-screen color display which all
iPhone and iPod users have been properly weaned on. This
touch-screen will be very convenient especially in a quiet
classroom or lecture hall. The color display will also make
reading books and magazines much more enjoyable.

Third, the iPad is also handy for browsing the web, watching
videos and even playing games. But it is the book-reading
function which could possibly make the iPad a virtual
"replacement" for all textbooks. Just imagine, instead of
lugging 5 or 6 heavy textbooks to class every day, you have them
stored in your iPad - ready for access. But what about
highlighting all that important text with a big red marker -
there's probably already an App for that.

Now lets examine some features the iPad doesn't have that could
discourage some people from bringing this apple to school.
Probably, one of the major drawbacks has to be the lack of
multi-tasking. If there is anything a young student has learned,
it's how to do multi-tasking. Some youngsters have even
perfected it into an artform. They know how to watch a video,
text a message, send an email, download a movie and browse the
web... all the while doing their homework.

Second, the iPad does not have a keyboard which could make it
difficult to type or take long notes. While this handicap will
mostly depend on the dexterity of the user, keep in mind, young
people are easy adapters of any new technology so using the
touch-screen keyboard might not be a major problem for them.

Third, the iPad also doesn't have many common features that you
would see on a laptop or even a netbook. There is no Flash which
will make viewing webpages less enjoyable. There is no USB port
which will not please many people, but you can use a dock
connector. There is also no SD card slot, no HMDI out and no full
GPS. There's no camera or webcam... which pretty much rules out
sexting, parents will be relieved but seriously, a truly portable
communication device should have included a webcam. Maybe future
models will sport them or maybe Apple gave some serious
consideration to privacy issues in the classroom and the school
environment. A cameraless device may be more welcomed by school
officials if the iPad does become the ultimate virtual textbook.

Furthermore, some techies have criticized the iPad for having a
4:3 ratio display which makes it relatively square; instead of a
16:9 ratio which would be more ideal for watching widescreen
movies. Since you probably want students reading textbooks,
rather than watching movies, this is not really a design flaw.

The last consideration for most students will be price. The iPad
is more expensive than a netbook but a little cheaper than most
laptops; of course that would depend on the size and brand of the
laptop in question. The prices for the iPad range from $499 to
$829. The more costly iPads will have more storage for all those
music and video files - although the storage is in the low range,
only offering 16, 32, or 64GB.

Overall, the iPad does have many good features which make it a
very suitable student laptop: it is extremely portable, it has
long battery life, it is small and lightweight and its
touch-screen color display makes reading books, textbook and
magazines a virtual pleasure. Plus, browsing the web, answering
emails, watching videos and even playing a few games on this
device makes it more of a "slate computer" than an ordinary
e-reader like the Amazon Kindle. While the negatives: no flash,
no multi-tasking, no camera, no USB, no full GPS and limited
storage of only 16, 32 or 64GB, which will leave some buyers
cold. Even so, the iPad will have many more takers, especially in
the student laptop market.




---------------------------------------------------------------------
The author is a former teacher who now runs numerous
websites, including several on laptop computers. If
you're looking for a student laptop click here:
http://www.bizwaremagic.com/notebook_for_students.htm
For more information on Buying Notebooks and Laptops
at Bargain Prices Click Here:
http://www.bizwaremagic.com/cheap_laptops.htm
Copyright (c) 2010 Titus Hoskins. This article may be
freely distributed if this resource box stays attached.


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A Free-Reprint Article Written by: Jennifer Robinson

Article Title:
The Photocopier,The Firewall and Google

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Article Description:
China, following on from its censorship of the Internet, has
identified photocopiers in Tibet as a potential threat to
the state... Continue reading to get the details of this odd
story...


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===============================

420 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2010-08-03 11:45:00

Written By:     Jennifer Robinson
Copyright:      2010
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The Photocopier,The Firewall and Google
Copyright (c) 2010 Jennifer Robinson
Online Connect UK
http://www.onlineconnect.co.uk/



China, following on from its censorship of the Internet, has
identified photocopiers in Tibet as a potential threat to the
state. Fearing what BEIJING may class as demagogic machinations,
a new law has been introduced that requires the owners of
printing and photocopying shops to obtain a permit. They will be
required to catalogue their clients and all material being copied
or printed.

The Lhasa Evening News reports that the new rules are being
implemented right now. Tibetan protesters claim the new rules are
part of a wider aim to quell Tibetan intellectuals after a March
2008 uprising and subsequent casualties.
(http://www.lasa-eveningnews.com.cn/epaper/uniflows/html/2010/05/
20/01/default.htm)

The Government Authorities in Tibet view printers and
photocopiers for shops as potential channels through which
Tibetan writers, artists and other intellectuals can spread
dissident information.

Chinese Officials claim that their goal is to bring stability,
ethnic unity and improved living standards to the region.
Internationally, China has been much berated for its censorship
policies. This has meant that writers and songwriters have been
detained and people arrested for sending what are deemed to be
anti-government email.

The Golden Shield Project operates on the Internet and is a
censorship program installed by the state of China. Often
referred to as the Great Firewall of China, the Golden Shield
Project has drawn intense criticism from Internet Activists and
Search Engines alike.

Google have had a turbulent time with Chinese censorship claiming
that Government Censorship is inconsistent with its corporate
ethics. Google shut down its search Web site in China on March 22
because it said it disagreed with the Chinese government Internet
censorship policies. However, Google are now set to renew its web
services according to latest reports. Google had been redirecting
its China users to their Hong Kong site where the censorship is
not applied.

Chinese proxy servers regularly appear online in an attempt to
get round blocked internet content. Using a proxy IP address to
surf the Internet has become a common thing among China's cyber
community.

The economy of the People's Republic of China is the 3rd largest
http://en.wikipedia.org/wiki/List_of_countries_by_GDP_(nominal)
in the world and despite disagreements over censorship many
companies see that the benefits of competing in China outweigh
the problems with the Golden Shield Project.

With a rumoured cost of over $900 million the Golden Shield
Project of China remains one of the most sophisticated firewalls
in the world. Blocking IP Addresses of non-government approved
websites and controlling DNS. This latest rule in Tibet extends
the controlled distribution of information to the low-tech world
of photocopiers.




---------------------------------------------------------------------
Jennifer Robinson writes for OnlineConnect.co.uk an office
equipment and document management system provider that
specialises in the sale and rental of photocopier machines.
Visit their website http://www.onlineconnect.co.uk/


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A Free-Reprint Article Written by: Judy Murdoch

Article Title:
Why Ker-chunk Needs to Proceed Ker-ching

See TERMS OF REPRINT to the end of the article.

Article Description:
This morning I was working with a client who was feeling
some frustration around defining the niche for their
business: "Why is picking a niche so hard?" my client
wanted to know.


Additional Article Information:
===============================

1010 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2010-08-03 12:15:00

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Why Ker-chunk Needs to Proceed Ker-ching
Copyright (c) 2010 Judy Murdoch
Highly Contagious Marketing
http://www.judymurdoch.com/workbook.htm



This morning I was working with a client who was feeling some
frustration around defining the niche for their business:

  * it started as "small business coaching"...

  * got a little more specific as "small 'green' business
coaching"...

  * took a 180-degree turn to non-profit organization coaching...

  * and turn another 180-degrees back to "small business coaching

"Why is picking a niche so hard?" my client wanted to know.

============================================
  Choosing a Niche for Your Business Can Be Really Hard
  ============================================

My client isn't alone. In fact she has excellent company: like
me.

Yes, even marketing "experts" like yours truly can struggle
with saying who they help.

In my case, selecting a niche has been an 8-year process and in
all honesty I still squirm a little when I have to tell people
who I work with.

For a long time I told people I was a "small business marketing
coach." More often then not this would get a response like "So
what is it that you do?"

And I'd babble on and on about developing marketing messages and
setting up marketing systems and revenue streams and so on.

If the other person was polite they'd try to figure out whether
what I was talking about would be helpful to them in some way. If
the other person was not so polite, they were already getting a
drink at the bar.

Being a marketing person you'd think I'd know better. You'd
think I would know that the first step for effective marketing is
to choose a niche.

But I just couldn't do it even as I told my clients that's what
they needed to do.

============================================
  What Enabled Me to Finally Step Forward
  ============================================

A couple years ago, I was attending a business seminar to learn
about how to put the pieces in place needed to create a
sustainably profitable business.

We were doing a role play in which we were have a challenging
conversation with another person. The idea was to use what we had
learned about ourselves and our business as a foundation to deal
with difficult situations.

My dreaded situation was when someone would ask "So what is it
exactly that you do?" And my partner looked me in the eye and
asked me "So Judy, what exactly is it that you do."

I paused for a second and listened to my heart and blurted out,
"I love you and your business so that your customers can know
about you and love you too."

Inelegant, not your typical 60-second elevator pitch but my
partner smiled at me and said, "Wow, I really felt that. I
wouldn't hesitate to hire you."

That was when things went "Ker-chunk" for me and for
prospective clients.

Because the truth of the matter is, for me, marketing is about
love. More specifically, marketing is about communicating what
you love to do and how you love to help people because when your
ideal customers feel that sincerity in their hearts --- it's
easy to say "yes."

Customers saying, "yes" is the Ker-ching.

============================================
  Keys for Getting to Ker-chunk
  ============================================

Knowing how tricky it is to name your niche, here are some keys
to make the process easier.

#1. Manage the Risk

One thing we forget is that no one is carving your niche
definition in stone.

There's no rule saying Thou shalt not change thy niche.

You can change your niche.

But I'm going to qualify this by saying, you must make some kind
of commitment around how long you'll work in your niche. A
commitment of six months to a year.

Again, not carved in stone. But it's a long enough time to know
whether it feels like the right place for your business.

#2. Make Sure Your Heart Has a Say in Selecting Your Niche

For all of us, myself included, we tend to approach business
decisions very logically. There are programs and spreadsheets
where you can put in the pros and cons and get a recommendation
for what to do.

I'm going to suggest you use your reasoning abilities as one
source of information and let your heart make the final vote.

Why? Because I have made many, many business decisions in my
career. When I based my decision purely on rational factors and
my heart was waving a red flag that read, "Something about this
doesn't feel right" I nearly always regretted my decision.

Listen to your heart and your intuition. Take a break if you need
to and quiet your thoughts. And then ask your heart, "is this
true to my highest intentions?"

Then listen and be willing to be surprised.

#3. Your Niche Definition Has to Be Specific Enough for Customers
to Know You're Talking to Them

Another thing that makes business owners nervous is around
specificity: how specific does their definition need to be?

It feels like every qualifier you add: age, gender, attitudes,
and so on is yet another obstacle to finding customers.

My teacher, Mark Silver, has a great way to address this. He
says, "your definition only needs to be specific enough so that
your ideal customers recognize themselves when you tell people
who you work with.

I love Mark's definition of who he works with: "small business
owners who want to make a difference and need to make a profit."

It's simple and yet anyone who is an ideal customer for Mark
immediately feels like he's talking to them.

============================================
  Bottom Line
  ============================================

Being specific is scary because it means taking a stand for what
you do. And when you take a stand, sometimes people push back;
they don't like your decision for whatever reason.

But when you do articulate who you help and do so in a heart-felt
way you allow customers to connect from a place of trust. You
create a space for their hearts to settle into and to receive
your support. Ker-chunk!

And when the "ker-chunk" happens, prospective customers can
open up and say, "Hey, I'm feeling like you can really help me
with this problem. I'd like to hire you."

Ker-ching!






---------------------------------------------------------------------
Judy Murdoch helps small business owners create low-cost,
effective marketing campaigns using word-of-mouth referrals,
guerrilla marketing activities, and selected strategic alliances.
To download a free copy of the workbook, "Where Does it Hurt?
Marketing Solutions to the problems that Drive Your Customers
Crazy!" go to http://www.judymurdoch.com/workbook.htm
You can contact Judy at 303-475-2015 or judy@...


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.....................................

*** Digital Reprint Rights ***

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A Free-Reprint Article Written by: Marty Bradfield

Article Title:
Marketing Tip: Buying Leads And Lead Generation Is Tough

See TERMS OF REPRINT to the end of the article.

Article Description:
There are a lot of industries where business people rely
upon buying leads to drive new business for them... For
example: colleges and other schools, insurance agents, real
estate professionals, mortgage brokers, and network
marketers are constantly buying leads to find new
prospects...


Additional Article Information:
===============================

1080 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2010-08-04 10:00:00

Written By:     Marty Bradfield
Copyright:      2010
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Marketing Tip: Buying Leads And Lead Generation Is Tough
Copyright (c) 2010 Marty Bradfield
Online Marketing Bootcamp
http://www.BestBusinessNetwork.com/OMB/



There are a lot of industries where business people rely upon
buying leads to drive new business for them... For example:
colleges and other schools, insurance agents, real estate
professionals, mortgage brokers, and network marketers are
constantly buying leads to find new prospects...

Leads are nothing more than people who have already shown an
interest in purchasing what you sell... Leads can be purchased
for as little as one dollar each and as much as $100 each,
depending on many factors, but more importantly on the industry
for which the leads have been collected...

The factors that can influence the cost of a lead includes:

  * Industry;

  * Source of lead;

  * Quality of lead;

  * Age of lead; and

  * Number of times that lead has been sold.

The first person to buy the lead will always pay the highest
price for the lead...

I was reviewing one company that specialized in generating leads
for the auto insurance industry... The first person to buy that
lead was charged $25 for the lead... The person buying the lead
was only guaranteed the first contact for a period of three
days...

The second person to buy that same lead received no guarantee of
second contact... The second through the eighth person to buy the
lead paid approximately $12 for the lead... This set of business
people were only assured that the lead was less than seven days
old...

During the second week, after the lead was generated, the lead
generation company would discount the lead by another 50% and
offer it to another seven insurance agents for another week...

The dirty little secret of buying leads is that by the time you
get those leads that cost under $10 to purchase, chances are very
good that your lead has already made a purchase or a purchase
decision...

If you count yourself lucky to have found leads for only a couple
dollars each, be advised that those leads are likely at least 30
days old and the person has already been contacted dozens of
times...

Quality Of Lead

You will hear many people, who are in the business of buying
leads, talk about the perceived quality of the leads they buy...

Business people are accustomed to being told no, but when it
takes 20 or 30 phone calls to get a sale, the lead is perceived
to be very low quality...

The age of a lead and the number of times that the lead has been
sold will be a really good indicator of the quality of the lead
that is being purchased... That should be pretty obvious to
everyone involved...

But, there is another factor that should be measured into the
quality of a lead that is far less understood...

How did the lead generation company acquire the lead?

These days, a lot of companies utilize the Internet to develop
new leads that they can sell... Other companies use television
advertising to generate the leads they sell...

If you watch any television at all, you will have seen the
commercials for companies that develop leads to sell to other
companies...

For example:

  * There is the girl in her pajamas and fuzzy slippers, who talks
about how she can go to college from the comfort of her home and
in her pajamas... That advertisement is for a company that
specializes in selling leads to various schools and colleges...

  * Without giving free advertising to any specific company, there
is another company that advertises the availability of
work-at-home opportunities that promise people that they can work
part-time at home and generate an income of $3-$5000 per month...

Now that you have read this article and seen these examples, the
next time you see those commercials, your eyes will be opened...

Lead generation companies have a real challenge to overcome...

Not only do they need to reach the right people and to reach them
in volume, they also have to target their lead generation
precisely for a specific industry...

Real estate leads is perhaps one of the easiest ways to make this
distinction... Say for example an individual indicates an
interest to move from New York to Texas... Texas is an awful big
state... If the prospect indicated an interest to move to
Corsicana Texas, connecting that person to a real estate agent in
Dallas Texas is probably a bad idea... Sure, it is only an
hours' drive away, but if you have ever been there, the two
locations are as different as night and day...

Corsicana Texas is a small town of approximately 25,000
residents, located 55 miles south of Dallas Texas on Interstate
45... It sits just outside of the Dallas-Fort Worth-Arlington
Metropolitan Area, which has an estimated 6.5 million
residents...

The average real estate agent in the Dallas-Fort Worth-Arlington
Metropolitan Area will be unprepared to find homes and to show
homes in the Corsicana Texas area...

The point is that the quality of the lead will often be
determined by the precision used to define the lead...

Buying Leads Versus Lead Generation

If you should choose to do your own lead generation, the quality
of the leads that you generate will often be light years ahead of
the quality of the leads that you can buy...

However, generating your own leads can be time-consuming and
expensive... The problem most business people face when trying to
generate their own leads is bringing enough traffic to a website
to justify the cost of doing so...

Depending on the industry and the lifetime value of a customer,
your capacity to generate leads may not require a lot of
volume...

If you are able to develop an effective lead generation system
for your business, you may only need to generate an additional 5
to 10 leads per month in order to keep your business
profitable...

If you choose to go the route of developing your own lead
generation website and system, it would serve you well to learn
the traffic generation techniques that professional online
marketers use everyday...

There are many places online where you can go to learn about
developing targeted traffic to your website, traffic that is
pre-qualified for your offer, thereby increasing the quality of
the leads that you are able to generate for yourself...

If you choose to develop your own lead generation funnel, the
best investment you will make towards the success of your
business will be the education that you give yourself about how
to drive traffic to your website and market your business
online...






---------------------------------------------------------------------
We teach the Basics of online marketing and Cutting Edge
Techniques used by professional online marketers, to develop
lead generation systems and new businesses. Our Online Marketing
Bootcamp training is geared for new online marketers, network
marketers and offline business people looking to go online.
http://www.BestBusinessNetwork.com/OMB/
Written by: Marty Bradfield


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(Last Updated:  May 11, 2006)

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.....................................

*** Digital Reprint Rights ***

* If you publish this article in a website/forum/blog,
   You Must Set All URL's or Mailto Addresses in the body
   of the article AND in the Author's Resource Box as
   Hyperlinks (clickable links).

* Links must remain in the form that we published them.
   Clean links should point to the Author's links without
   redirects having been inserted into the copy.

* You are not allowed to Change or Delete any Words or
   Links in the Article or Resource Box. Paragraph breaks
   must be retained with articles. You can change where
   the paragraph breaks fall, but you cannot eliminate all
   paragraph breaks as some have chosen to do.

* Email Distribution of this article Must be done through
   Opt-in Email Only. No Unsolicited Commercial Email.


* You Are Allowed to format the layout of the article for
   proper display of the article in your website or in your
   ezine, so long as you can maintain the author's interests
   within the article.

* You may not use sentences from this article as an input
   for any software that steals sentences from others in
   order to build an article with software. The copyright on
   this article applies to the "WHOLE" article.


*** Author Notification ***

   We ask that you notify the author of publication of his
   or her work. Marty Bradfield can be reached at:
   marty.bradfield@...


*** Print Publication Reprint Rights ***

   If you desire to publish this article in a PRINT
   publication, you must contact the author directly
   for Print Permission at:
   mailto:marty.bradfield@...



.....................................

If you need help converting this text article for proper
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A Free-Reprint Article Written by: Marty Bradfield

Article Title:
How To Out-Socialize The Gurus On Twitter And Other Social Media

See TERMS OF REPRINT to the end of the article.

Article Description:
Social media has long been touted as the latest and greatest
Internet marketing tool that will bring new people to any
online business seeking new customers... For most online
marketers, the social media environment appears over-hyped
and ineffective... But, this article will show you how to
find real success with social media marketing...


Additional Article Information:
===============================

1064 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2010-08-06 10:00:00

Written By:     Marty Bradfield
Copyright:      2010
Contact Email:  mailto:marty.bradfield@...



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How To Out-Socialize The Gurus On Twitter And Other Social Media
Copyright (c) 2010 Marty Bradfield
Online Marketing Bootcamp
http://www.BestBusinessNetwork.com/OMB/



Social media has long been touted as the latest and greatest
Internet marketing tool that will bring new people to any online
business seeking new customers...

For most online marketers, the social media environment appears
over-hyped and ineffective... Between Facebook, MySpace, Twitter,
Stumble Upon, and Delicious, online marketers waste plenty of
time trying to tap revenue from these social platforms...

Why Auto-Following Will Always Fail

John Reese is one of those people who has become famous for his
online marketing prowess, with a variety of product launches...
Even with his genius for online marketing, John Reese failed to
make the Twitter platform work for his business... In June of
2008, Reese realized that the auto-follow strategy of gaining
Twitter followers was not working...

The auto-follow Twitter marketing strategy is doomed to
failure... I actually lost a little bit of respect for John
Reese, because he had to learn the hard way that the Twitter
auto-follow strategy would not work... A man with his genius
should have known before he started that the technique was doomed
to fail miserably...

It will fail because it works in the same manner as a safe list
or traffic exchange system, where a bunch of people will gather
together to send advertising to each other... The problem is that
people only agree to join such systems so that they can send
their advertising to others, not so that they can read a ton of
advertising from other people...

People do not join safe lists because they want 10,000 people to
send them advertising in their email... They only agree to let
10,000 people send them commercial e-mail, because they want to
send their commercial e-mail to 10,000 people... Everyone
involved is so caught up in the hope that someone will read their
advertising and buy what they are selling, without giving much
concern or thought to the idea that even they are not reading the
email that other people send to them...

In June of 2008, John Reese gave up on the auto-follow strategy
for gaining Twitter followers... He un-followed everybody in a
single day and started again from scratch...

Is Twitter Dead?

Nearly 2 years later, in March of 2010, John Reese declared in an
e-mail to his mailing list that he had deleted his twitter
account... He cited the same reasons that he did 21 months
previously -- too much noise...

John Reese is not the only online guru to abandon the Twitter
platform... Frank Kern, and a few of Reese's other online
associates, also bid Twitter farewell... Kern said that Twitter
was a "time suck" that was eating into his productivity...

Please don't get the idea that my reporting on the marketing
gurus leaving Twitter like rats from a sinking ship is a signal
to you that you should do the same...

In fact, I am not leaving Twitter and I see no reason that you
should either...

By mentioning Reese and Kern leaving Twitter behind, I am only
pointing out that some of the sharpest minds involved in online
marketing have yet to understand the true art and science of
social media marketing...

Both of these guys are smart... Few people will argue against
that... But, both have failed to understand how to turn a profit
from the Twitter social media platform...

Social Media Marketing Is Not Mass Marketing

If you were to ask me... These two guys, smart as they are,
missed the most elemental foundation of social media marketing...
say, after me, S-O-C-I-A-L... SOCIAL media marketing...

John Reese and Frank Kern are masters of mass marketing... Mass
marketing does not work on social media websites...

Social media is described as such, because it invites individuals
to socialize with one another... Those individuals who have
mastered the social media platform are those who have understood
how to create relationships, develop relationships, and maintain
relationships... They have understood that social media websites
are there to help you nurture social relationships with other
people...

The mass marketer is focused on himself, above and beyond all
other people... The social marketer is focused on building
relationships with the people with whom they would like to do
business...

If you understand how to attract people and maintain personal
relationships with those people, then you may master social media
marketing in a way that John Reese and Frank Kern were unable to
do...

Stumbling In The Dark

The first step to mastering social media marketing is to learn
how to attract people... Auto-follow will never work towards that
end... In order to attract people who want to follow you, you
must inspire them to want to follow you...

It is funny when I watch the people who are trying to market
themselves on Twitter...

Some of those people will send out an endless supply of quotes,
trying to convince you of their value, because they have said
something clever through the words of another person...

Others will send out sales message after sales message hoping to
attract your business...

Still others will try to win your support by focusing on key
words... They want to treat Twitter as if it were search engine
driving traffic to their website...

Some Twitter users will make certain to include a link with every
tweet... The smarter of the lot will only link to information...
The more shallow of the group will only link to sales pages...

And finally, there are those who are probably smarter than all of
us put together... They are the ones who provide a mix of
content... Sometimes, they will give us a link to information...
Sometimes, they will link us to the sales page... At other times,
they will share quotes and news headlines... And in all cases,
they will socialize with their followers, asking about things
important to their followers and sharing their personal lives
with those who ask...

The Lesson To Take From This Article

Social media marketing works best, when the marketer who is
attempting to use it, remembers that first and foremost it is a
platform to socialize with other people...

Why do people follow YOU on Twitter?

They follow you, because there is something about you and what
you say that appeals to them at a very human level...

If you want to win in the Social Media element, be human and
don't be afraid to socialize with your friends and
acquaintances...




---------------------------------------------------------------------
We teach the Basics of online marketing and Cutting Edge
Techniques used by professional online marketers, to develop
lead generation systems and new businesses. Our Online Marketing
Bootcamp training is geared for new online marketers, network
marketers and offline business people looking to go online.
http://www.BestBusinessNetwork.com/OMB/
Written by: Marty Bradfield


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.....................................

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The content of this article is solely the property
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http://www.BestBusinessNetwork.com/OMB/



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A Free-Reprint Article Written by: Enzo F. Cesario

Article Title:
In or Out - Choosing the Content Service for Your Brand

See TERMS OF REPRINT to the end of the article.

Article Description:
It's only a bit of an exaggeration to describe the debate
over in-house writers vs. an outside content service as
"raging." For any organization dedicated to producing
written content as part of its brand, it is an important
matter that eventually will need to be addressed. Each
method, of course, has its advantages and disadvantages;
there are no quick answers. But here are some considerations
that should make the decision a little easier:


Additional Article Information:
===============================

884 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2010-08-10 10:30:00

Written By:     Enzo F. Cesario
Copyright:      2010
Contact Email:  mailto:ennzo.f.cesario@...



For more free-reprint articles by Enzo F. Cesario, please visit:
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In or Out - Choosing the Content Service for Your Brand
Copyright (c) 2010 Enzo F. Cesario
BrandSplat
http://www.Brandsplat.com/



It's only a bit of an exaggeration to describe the debate over
in-house writers vs. an outside content service as "raging."
For any organization dedicated to producing written content as
part of its brand, it is an important matter that eventually will
need to be addressed. Each method, of course, has its advantages
and disadvantages; there are no quick answers. But here are some
considerations that should make the decision a little easier:

In-house - Also Known As "One Big Family"

There is a theory of economic activity known as the vertical
consolidation model. It derives from something practiced by
Andrew Carnegie back in the early industrial age. In short, this
steel baron made sure that his company had a hand in every part
of the steel manufacture process. He owned and operated mines,
processing factories, refineries, mills and stores, all in his
name. He never had to go outside his own business for any part of
the process, and could directly affect - and make money from -
each part of the business for maximum effect.

Maintaining an in-house writing team duplicates the strengths and
weaknesses of this approach.

The element of direct control and involvement is one such
advantage. The writing team is drawing its paycheck from your
organization, and is an integrated part of the team. The
writers' success depends on the success of the entire venture,
broadly speaking, so they have a certain vested interest.
Similarly, their time spent on the matter allows them a deep
familiarity with the different aspects of the company requiring
their writing talents. This allows them to discover and use
subtleties in their writing that cater directly to the needs of
the company.

On the other hand, familiarity does breed a certain degree of
contempt. No organization is immune to office politics or the
overexposure effect. Being part of the day-in, day-out routine of
the brand might limit your writers' talents, leading them to
miss vital cues. The in-house approach requires very specific
management to ensure all levels of the group are functioning
together and in harmony.

There's also the danger of missing the forest for the trees.
Writers produce a lot of content in ideal circumstances. Some are
very good at what they do, and can belt off a solid article in
short order. It's not uncommon, then, for teams to take their
writers for granted, or for writers to feel unappreciated for
their effort. Make sure that if you integrate, you do so in full
measure and that they feel like an integral part of the whole.

Hiring Contractors - Also Known As Let the Barbarians Have Rome

There are a lot of people with very good ideas, and as much as
you might like to, you won't ever have them all under your
employ. This is where expert, externally-hired writing teams come
in handy. On the other hand, some organizations just don't have
the ability or the need for a full-time writing staff, and turn
to outsiders for help and good ideas.

In either case, a fresh perspective is often the most immediate
benefit. Someone looking at your material from outside the group
can see it in a brand new way, bringing it all together.
Alexander Graham Bell didn't invent the telegraph or the
phonograph; rather, he looked at the two of them and saw a
potential others hadn't. Thus, we have the telephone (and the
cell phone... and the Internet...). Take advantage of a fresh
perspective to get ahold of some new ideas.

Additionally, there is the advantage of flexibility in hiring an
outside team on a writing contract. If you hire on an in-house
team, you have more obligations to them. An external team can be
evaluated on more of a trial basis, or for a specific project on
which you need their expertise. It leaves you room to make
decisions without commitments, and can be a strong benefit.

However, a team outside the organization might lack the necessary
commitment to its goals, which is natural. They're around to do
a job, not to specifically meet your mission statement. More
effort is required to get them on board with what you need done
than might be the case with someone drawing a paycheck from human
resources.

Other Concerns - Entertain the Absurd

The biggest key to success in modern branding and online business
is flexibility. Times change rapidly, demanding adaptability and
a readiness to change with them. Be aware of additional
opportunities that may or may not be readily evident when you
first make your decision, and don't let one decision lock you in
entirely.

Consider a team of outside writing experts that you hire for a
few projects. They do a good job, and you keep bringing them in
for future opportunities, expanding their role and the money you
pay them over time. If the relationship is continuing to grow,
and you expect it to continue... change your mind. Make an offer
to keep them on as full-time writing staff, since they're so
successful.

Alternatively, maximizing the effect of outside perspectives
remains a good idea, so make sure each project employs at least
one new writer every time they can. This will keep the content
fresh and prevent the kind of stagnant writing that gets
organizations into a rut.




---------------------------------------------------------------------
Enzo F. Cesario is an online branding specialist
and co-founder of Brandsplat, a digital content
agency. Brandsplat creates blogs, articles, videos
and social media in the "voice" of our client's
brand. It makes sites more findable and brands more
recognizable. For the free Brandcasting Report go to
http://www.BrandSplat.com/ or visit our blog at
http://www.iBrandCasting.com/


--- END ARTICLE ---

Get HTML or TEXT Copy-and-Paste Versions Of This Article at:
http://thePhantomWriters.com/free_content/db/c/content-service-for-your-brand.sh\
tml#get_code



.....................................

TERMS OF REPRINT - Publication Rules
(Last Updated:  May 11, 2006)

Our TERMS OF REPRINT are fully enforcable under the terms of:

   The Digital Millennium Copyright Act
   http://thomas.loc.gov/cgi-bin/query/z?c105:H.R.2281.ENR:

.....................................

*** Digital Reprint Rights ***

* If you publish this article in a website/forum/blog,
   You Must Set All URL's or Mailto Addresses in the body
   of the article AND in the Author's Resource Box as
   Hyperlinks (clickable links).

* Links must remain in the form that we published them.
   Clean links should point to the Author's links without
   redirects having been inserted into the copy.

* You are not allowed to Change or Delete any Words or
   Links in the Article or Resource Box. Paragraph breaks
   must be retained with articles. You can change where
   the paragraph breaks fall, but you cannot eliminate all
   paragraph breaks as some have chosen to do.

* Email Distribution of this article Must be done through
   Opt-in Email Only. No Unsolicited Commercial Email.


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   for Print Permission at:
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.....................................

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article marketing campaigns? Download our F.R.E.E. 108-page
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service. thePhantomWriters.com and Article-Distribution.com
are owned and operated by:

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3010 E Raintree
Stillwater, Oklahoma USA 74074


Learn more about our article distribution services by visiting:
http://thephantomwriters.com/x.pl/tpw/info/article-distribution/index.html

The content of this article is solely the property
and opinion of its author, Enzo F. Cesario
http://www.Brandsplat.com/



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A Free-Reprint Article Written by: Enzo F. Cesario

Article Title:
Creative Conjuring for Your Writing Team

See TERMS OF REPRINT to the end of the article.

Article Description:
Let us suppose for a moment that you have made the decision
to hire a permanent, in-house writing team as opposed to
seeking out writers on a more per-contract basis. Now that
you've got them, what's the best way to maximize their
creativity? Have a look at a handful of techniques that have
been demonstrated to help spur productivity and creativity
in your writers.


Additional Article Information:
===============================

870 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2010-08-17 11:15:00

Written By:     Enzo F. Cesario
Copyright:      2010
Contact Email:  mailto:ennzo.f.cesario@...



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Creative Conjuring for Your Writing Team
Copyright (c) 2010 Enzo F. Cesario
BrandSplat
http://www.Brandsplat.com/



Let us suppose for a moment that you have made the decision to
hire a permanent, in-house writing team as opposed to seeking out
writers on a more per-contract basis. The advantages of this
decision are numerous, of course — for one, you get to grow a
team with a focus on your business so they grow more and more
aware of it as time goes on, benefiting from long-term exposure
to what you have them writing about.

However, now that you've got them, what's the best way to
maximize their creativity? Having a dedicated writing staff is a
fine thing, to be sure — but in order to get the most out of the
investment, you need them to produce solid, creative and reliable
content. It doesn't matter if they produce entire reams of
articles if the material produced isn't worth reading.

This is something broadly known as a meta-concern. Meta means
"alongside" or even "outside." A meta-concern is a matter
that isn't immediately related to your primary purpose, but can
have significant implications all the same. Time spent helping
your writers be creative is time you aren't spending on direct
branding efforts. However, it can pay off in solid support and
respect for your brand in the long term. To that end, have a look
at a handful of techniques that have been demonstrated to help
spur productivity and creativity in your writers.

Let them Own the Project

Group brainstorming is creative asphyxiation. Yes, it will result
in a quick sampling of several different ideas, but none of them
will be particularly well developed. Creativity is an odd little
thing. When it's highly personal, as in a project one or two
people own to work on specifically, more effort gets invested
into it out of a sense of pride and desire. When control (and
therefore responsibility) of the matter is spread around,
however, there's a sense of disconnect.

The latter comes as a result of two phenomena. First, there's
the lack of privacy it causes. Some of the ideas creative types
put forward are very personal, representing the best of their own
minds. Exposing their best to others is intensely difficult at
times, so a group setting can hinder them out of modesty or
shame. Second is the shared laziness of a group. In short, when
the work is spread around to many people, no one person pulls
quite as hard on their share. The work will get done anyway,
after all, so what's the point of putting forth more effort?

Instead of forcing intellectual exhibitionism through group
sessions, share your particulars with small teams or, even
better, with individuals if possible. Give them the parameters,
ask them for their input and let them put their effort into the
task. Let them own the project, and you will be more likely to
get their best work.

Work Individually, Edit Collectively

Very few writers can edit or revise their own work. The best ones
can, but there are few who couldn't benefit from a bit of
critical advice from another source. When the article or project
is done, hand it off to an editor not directly involved with it.
Let them help refine what the team has put down. The creative
portion being complete, this technical portion allows for more
dispassionate, cooperative analysis that can really make a
project shine.

Bring in New Blood

There are two ways to go about making sure your team stays fresh
creatively, both along the lines of "new blood."

The first is exposure to new ideas. Your writing team is
hopefully very widely read. People who study and read in more
diverse circles are more likely to come up with the clever and
creative ideas you most need from them. Part of this will come
from reading their coworkers' projects in the editing process,
but make sure they're spending part of their time reading
materials and articles of many sorts, be they literary or
factual.

The next is exposure to new people. Sometimes a writing team
needs an outright boost from a new party. Even if you've hired
your permanent, on-staff writing team, consider hiring the
occasional project out to freelancers of a certain level of
experience. This can have the effect of taking the workload off
your standard workers, exposing them to new ideas or serving as
an impromptu job interview.

Listen to Them

Writers are a notoriously picky lot. Yes, there is a benefit in
making them stick to the grind and show some initiative, but
there's also a great value to catering to some of their needs.
Make sure to listen when a writer mentions a concern they have.
Your input might make all the difference between an acceptable
article and an outstanding one.

If you're going to go to the trouble of having a writing team
on-staff, you have to make the effort to bring them into the
staff proper. The rest of the team might not understand why some
people are being paid to just tap keys, and you need to foster
the relationship between them so that the crew knows these
writers are giving them good press. Connect; listen, network and
you'll have the team you need.




---------------------------------------------------------------------
Enzo F. Cesario is an online branding specialist
and co-founder of Brandsplat, a digital content
agency. Brandsplat creates blogs, articles, videos
and social media in the "voice" of our client's
brand. It makes sites more findable and brands more
recognizable. For the free Brandcasting Report go to
http://www.BrandSplat.com/ or visit our blog at
http://www.iBrandCasting.com/


--- END ARTICLE ---

Get HTML or TEXT Copy-and-Paste Versions Of This Article at:
http://thePhantomWriters.com/free_content/db/c/creative-conjuring-writing-tips.s\
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.....................................

TERMS OF REPRINT - Publication Rules
(Last Updated:  May 11, 2006)

Our TERMS OF REPRINT are fully enforcable under the terms of:

   The Digital Millennium Copyright Act
   http://thomas.loc.gov/cgi-bin/query/z?c105:H.R.2281.ENR:

.....................................

*** Digital Reprint Rights ***

* If you publish this article in a website/forum/blog,
   You Must Set All URL's or Mailto Addresses in the body
   of the article AND in the Author's Resource Box as
   Hyperlinks (clickable links).

* Links must remain in the form that we published them.
   Clean links should point to the Author's links without
   redirects having been inserted into the copy.

* You are not allowed to Change or Delete any Words or
   Links in the Article or Resource Box. Paragraph breaks
   must be retained with articles. You can change where
   the paragraph breaks fall, but you cannot eliminate all
   paragraph breaks as some have chosen to do.

* Email Distribution of this article Must be done through
   Opt-in Email Only. No Unsolicited Commercial Email.


* You Are Allowed to format the layout of the article for
   proper display of the article in your website or in your
   ezine, so long as you can maintain the author's interests
   within the article.

* You may not use sentences from this article as an input
   for any software that steals sentences from others in
   order to build an article with software. The copyright on
   this article applies to the "WHOLE" article.


*** Author Notification ***

   We ask that you notify the author of publication of his
   or her work. Enzo F. Cesario can be reached at:
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.....................................

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A Free-Reprint Article Written by: Larry Tobin

Article Title:
Stop Stressing - Finding Choices

See TERMS OF REPRINT to the end of the article.

Article Description:
It's hard to make a good choice instead of a bad one. It
can be even harder to go back and undo a bad choice that we
made some time ago. Instead, many times we stubbornly
reinforce it again and again, letting it build up over time
to continue burying us in worry, regret and stress. If we
genuinely want to build lifelong habits that will benefit us
and reduce the amount of stress in our lives, we have to
look seriously at every aspect of those lives and improve
them.


Additional Article Information:
===============================

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Copyright:      2010
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Stop Stressing - Finding Choices
Copyright (c) 2010 Larry Tobin
Habit Changer
http://www.HabitChanger.com/



It's hard to make a good choice instead of a bad one. It can be
even harder to go back and undo a bad choice that we made some
time ago. Instead, many times we stubbornly reinforce it again
and again, letting it build up over time to continue burying us
in worry, regret and stress.

Now is the time to think differently about all that and allow
ourselves to re-evaluate everything we had understood as fact.
This is not an easy process, but if we genuinely want to build
lifelong habits that will benefit us and reduce the amount of
stress in our lives, we have to look seriously at every aspect of
those lives and improve them. Nothing can be left unexamined,
because everything we are and everything we do affects us.

Step 1 - Question Everything

Nothing is off limits when considering how we want things to
improve. Every decision we've made has affected our lives in
some way.

We have gotten used to assuming that some things are beyond
questioning. Perhaps we feel we made the decision so long ago
that it's silly to dig it back up now. They might be too
ingrained; we're so used to living this way and making this
choice that we don't know how we'd do things differently. They
might seem too big; how can we ever go about even getting started
approaching something like that, let alone changing it?

This attitude is poisonous to good habit making. It allows us to
defer mental responsibility, trapping us in a cycle that has left
us miserable and stressed out. It is time to break that cycle
wide open. Accept that nothing is off-limits to fair
consideration, and you'll have found the first step on the right
path.

As the first part of building this habit, every time you find
yourself trying to mentally change the subject from something you
think is off limits, use the STOP technique and halt your
thoughts, then make yourself consider the matter at hand.

Step 2 - Accept Responsibility

Often, we feel powerless about the things that have happened.
Yet, every step is a decision. Perhaps you are stuck in a job you
don't like. When was the last time you applied for another one?
When was the last time you updated your resume or CV and shopped
it around for offers?

Well, you might say, that isn't my choice. If I could choose,
I'd have another job, naturally. But the economy is uncertain
and the company's been loyal, and I don't feel that it'd be
prudent...

These are all understandable reasons, but they are reasons
you're using to make a choice. Regardless of how it might seem,
there is no one with a gun forcing you to stay at the job. You
can quit if you feel like it. The consequences might seem
undesirable, but that's just information, not something forcing
you or taking your choice away.

Every time you feel yourself starting to say you don't have a
choice, use the STOP method again. Take a few breaths, and then
make yourself consider the choices you made, and accept that you
have brought yourself to where you are. It isn't an indictment,
it's not a criticism, it's accepting the truth. The truth is
always the best foundation to end bad habits and build good ones.

Step 3 - Consider Choices

It can be frightening thinking about the alternatives to where we
are. Regardless of what might be out there for us to seek, what
we have now might be attractive all the same. Perhaps it's not
the best, but maybe it works. Sure, we might not make as much
money as we could elsewhere, but we make enough, right?

Again, this kind of thinking is trying to put off the matter that
needs serious attention. Yes, our circumstances might work in
some way now, but then why are we always so stressed? Why do we
find ourselves filled with worry and regret all the time? Is the
situation really so good if it's making us miserable?

Once you stop the mental deferment, it is time to consider your
choices in life. Start with the most outrageous, just as an
exercise tool. Sticking with the notion of a bad job, accept that
you can quit. If you want, you can write a letter giving the
required notice right this second. Don't think about the
implications or consequences; just accept the fact that you do
have the final choice in the matter, if you wish it.

Step 4 - Contextualize Choices

Now that you've reached the point of being able to accept your
responsibility for things and consider the possible choices you
have, it's time to refine the matter.

Perhaps quitting the job isn't the best idea right out of the
gate. It's nice to know you have the option, but does that
create a practical reality? Perhaps not. Instead, consider what
else you can do. Maybe instead of quitting, you want to volunteer
for extra training that will get you a manager bump. Or you could
update your resume after all and put it on a resume website, just
to see what responses you get. Or perhaps you could ask for a
bonus or raise, based on your performance.

Either way, you have a choice in the matter. Choose to confront
your situation honestly, and you will see the choices open up
wide before you. Only then can you begin making those choices
that will make your life better, one small and serious step at a
time.




---------------------------------------------------------------------
Larry Tobin is the co-creator of
http://www.HabitChanger.com/ offering effective
and empowering solutions for stopping stress.
Try our 42-day program that will help you learn
proactive habits to beat stress  and keep
you moving forward in the right direction.
http://www.habitchanger.com/stopstressing


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A Free-Reprint Article Written by: Scott Bywater

Article Title:
Why Sales Without Marketing is DUMB

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Article Description:
I remember when I first started out in sales I used to set
up a meeting and I would get there and the person sitting
across from me would be like: "Well, convince me" ... and
I would be like a telemarketer on steroids trying to show
them why I had the best solution in the world for them. Can
you relate?


Additional Article Information:
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Distribution Date and Time: 2010-10-05 10:00:00

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Copyright:      2010
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Why Sales Without Marketing is DUMB
Copyright (c) 2010 Scott Bywater
Copywriting That SELLS
http://www.copywritingthatsells.com.au/



I remember when I first started out in sales I used to set up a
meeting and I would get there and the person sitting across from
me would be like:

"Well, convince me"

... and I would be like a telemarketer on steroids trying to show
them why I had the best solution in the world for them.

Can you relate?

I started out as a cold-call salesperson and a cold call
telemarketer, so that's all I knew.

And while it does work... while it is a numbers game...

it is NOT the most effective way to sell.

And over the long term, you shouldn't be running all over town
talking to unqualified prospects who have this "convince me"
energy about them.

Instead, you should...

CONVINCE THEM BEFORE YOU GET THERE

And how do you do that - that's right, through marketing and
education.

For instance, if I was selling a web design service what I would
do is create a report called something like:

"The 7 Mistakes You are Making With Your Advertising Right Now -
and How They are Costing You a Fortune"

And then I would have a paging service take the call ... a
distribution house mail out the report...

... and a handful of letters after that... followed by a series
of emails like this one.

And then those interested... those people who were predisposed to
deal with me...

Would call me. And they would be interested. And in order to talk
to me I would charge them for that initial phone call.

And do you know what would happen -

My conversion rates would go up.

My time would not be wasted.

And my clients would get a better service because I wouldn't be
wasting my time with people who weren't predisposed to deal with
me.

But here's the question:

Do you have the discipline to implement this? Do you have the
courage to charge for your time?

Or will you say...

"I don't have the time"

And will you then think...

"How can I charge for my first consultation. Nobody else does"

Yes, that's right and that's why the average small business
owner earns crap money.

If you're sick and tired of dealing with people who don't
appreciate your product or service... who don't respect your
time... and of chasing your tail dealing with people who aren't
predisposed to dealing with you, then I urge you right now to
make the commitment to...

LEARN HOW TO MARKET YOURSELF - NOT JUST SELL

The good news - you can get started for peanuts at:
http://www.morecustomersmadeeasy.com

And the first lesson alone will show you how to write that lead
generation ad to get the ball rolling.




---------------------------------------------------------------------
As a direct response copywriter, Scott Bywater strives to educate
business owners on how to generate more leads, get more of the
"right type" of customers, differentiate themselves from their
competition, and convert their leads into sales via his
underground and "outside of the box" strategies. You can get his
copywriting and marketing tips delivered to your inbox via his
eye opening "Copywriting Selling Secrets" newsletter available at
http://www.copywritingthatsells.com.au/


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   Clean links should point to the Author's links without
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The content of this article is solely the property
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http://www.copywritingthatsells.com.au/



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A Free-Reprint Article Written by: Marty Bradfield

Article Title:
How To Out-Socialize The Gurus On Twitter And Other Social Media

See TERMS OF REPRINT to the end of the article.

Article Description:
Social media has long been touted as the latest and greatest
Internet marketing tool that will bring new people to any
online business seeking new customers... For most online
marketers, the social media environment appears over-hyped
and ineffective... But, this article will show you how to
find real success with social media marketing...


Additional Article Information:
===============================

1064 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2010-10-22 10:00:00

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Copyright:      2010
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How To Out-Socialize The Gurus On Twitter And Other Social Media
Copyright (c) 2010 Marty Bradfield
Multiple Traffic Streams Report
http://thephantomwriters.com/ebooks/multiple-traffic-streams.html



Social media has long been touted as the latest and greatest
Internet marketing tool that will bring new people to any online
business seeking new customers...

For most online marketers, the social media environment appears
over-hyped and ineffective... Between Facebook, MySpace, Twitter,
Stumble Upon, and Delicious, online marketers waste plenty of
time trying to tap revenue from these social platforms...

Why Auto-Following Will Always Fail

John Reese is one of those people who has become famous for his
online marketing prowess, with a variety of product launches...
Even with his genius for online marketing, John Reese failed to
make the Twitter platform work for his business... In June of
2008, Reese realized that the auto-follow strategy of gaining
Twitter followers was not working...

The auto-follow Twitter marketing strategy is doomed to
failure... I actually lost a little bit of respect for John
Reese, because he had to learn the hard way that the Twitter
auto-follow strategy would not work... A man with his genius
should have known before he started that the technique was doomed
to fail miserably...

It will fail because it works in the same manner as a safe list
or traffic exchange system, where a bunch of people will gather
together to send advertising to each other... The problem is that
people only agree to join such systems so that they can send
their advertising to others, not so that they can read a ton of
advertising from other people...

People do not join safe lists because they want 10,000 people to
send them advertising in their email... They only agree to let
10,000 people send them commercial e-mail, because they want to
send their commercial e-mail to 10,000 people... Everyone
involved is so caught up in the hope that someone will read their
advertising and buy what they are selling, without giving much
concern or thought to the idea that even they are not reading the
email that other people send to them...

In June of 2008, John Reese gave up on the auto-follow strategy
for gaining Twitter followers... He un-followed everybody in a
single day and started again from scratch...

Is Twitter Dead?

Nearly 2 years later, in March of 2010, John Reese declared in an
e-mail to his mailing list that he had deleted his twitter
account... He cited the same reasons that he did 21 months
previously -- too much noise...

John Reese is not the only online guru to abandon the Twitter
platform... Frank Kern, and a few of Reese's other online
associates, also bid Twitter farewell... Kern said that Twitter
was a "time suck" that was eating into his productivity...

Please don't get the idea that my reporting on the marketing
gurus leaving Twitter like rats from a sinking ship is a signal
to you that you should do the same...

In fact, I am not leaving Twitter and I see no reason that you
should either...

By mentioning Reese and Kern leaving Twitter behind, I am only
pointing out that some of the sharpest minds involved in online
marketing have yet to understand the true art and science of
social media marketing...

Both of these guys are smart... Few people will argue against
that... But, both have failed to understand how to turn a profit
from the Twitter social media platform...

Social Media Marketing Is Not Mass Marketing

If you were to ask me... These two guys, smart as they are,
missed the most elemental foundation of social media marketing...
say, after me, S-O-C-I-A-L... SOCIAL media marketing...

John Reese and Frank Kern are masters of mass marketing... Mass
marketing does not work on social media websites...

Social media is described as such, because it invites individuals
to socialize with one another... Those individuals who have
mastered the social media platform are those who have understood
how to create relationships, develop relationships, and maintain
relationships... They have understood that social media websites
are there to help you nurture social relationships with other
people...

The mass marketer is focused on himself, above and beyond all
other people... The social marketer is focused on building
relationships with the people with whom they would like to do
business...

If you understand how to attract people and maintain personal
relationships with those people, then you may master social media
marketing in a way that John Reese and Frank Kern were unable to
do...

Stumbling In The Dark

The first step to mastering social media marketing is to learn
how to attract people... Auto-follow will never work towards that
end... In order to attract people who want to follow you, you
must inspire them to want to follow you...

It is funny when I watch the people who are trying to market
themselves on Twitter...

Some of those people will send out an endless supply of quotes,
trying to convince you of their value, because they have said
something clever through the words of another person...

Others will send out sales message after sales message hoping to
attract your business...

Still others will try to win your support by focusing on key
words... They want to treat Twitter as if it were search engine
driving traffic to their website...

Some Twitter users will make certain to include a link with every
tweet... The smarter of the lot will only link to information...
The more shallow of the group will only link to sales pages...

And finally, there are those who are probably smarter than all of
us put together... They are the ones who provide a mix of
content... Sometimes, they will give us a link to information...
Sometimes, they will link us to the sales page... At other times,
they will share quotes and news headlines... And in all cases,
they will socialize with their followers, asking about things
important to their followers and sharing their personal lives
with those who ask...

The Lesson To Take From This Article

Social media marketing works best, when the marketer who is
attempting to use it, remembers that first and foremost it is a
platform to socialize with other people...

Why do people follow YOU on Twitter?

They follow you, because there is something about you and what
you say that appeals to them at a very human level...

If you want to win in the Social Media element, be human and
don't be afraid to socialize with your friends and
acquaintances...




---------------------------------------------------------------------
Marty Bradfield teaches the Basics of online marketing and
Cutting Edge Techniques used by online marketers, to develop lead
generation systems for new businesses. He recommends the 80-page
report that outlines 35 Proven Traffic Generation Techniques used
by professional marketers to build their online businesses:
http://thephantomwriters.com/ebooks/multiple-traffic-streams.html


--- END ARTICLE ---

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.....................................

*** Digital Reprint Rights ***

* If you publish this article in a website/forum/blog,
   You Must Set All URL's or Mailto Addresses in the body
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   Hyperlinks (clickable links).

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   Clean links should point to the Author's links without
   redirects having been inserted into the copy.

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   Links in the Article or Resource Box. Paragraph breaks
   must be retained with articles. You can change where
   the paragraph breaks fall, but you cannot eliminate all
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* Email Distribution of this article Must be done through
   Opt-in Email Only. No Unsolicited Commercial Email.


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   We ask that you notify the author of publication of his
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   marty.bradfield@...


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.....................................

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Article Marketing Ebook at:
http://thephantomwriters.com/ebooks/advanced-article-marketing.html


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The content of this article is solely the property
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A Free-Reprint Article Written by: Rathi Niyogi

Article Title:
Confined Space Rescue Teams - In-House or Outside?

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When you have permit-required confined spaces at your
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Confined Space Rescue Teams - In-House or Outside?
Copyright (c) 2010 Rathi Niyogi
CriticalTool, Inc.
http://www.criticaltool.com/



When you have permit-required confined spaces at your facility,
you are required to establish procedures for how a worker is
rescued from the space in the event of an injury or accident.
Basically, there are two options for rescue: use in-house
personnel to rescue the worker by entering the confined space and
use outside emergency personnel to rescue workers. (A third
option, rescuing the workers in a confined space using in-house
personnel who do not enter the space is can also be utilized.
However, since, should they fail, another rescue option would
need to be employed, it is really a subset of these two.)

Points To Consider

Utilizing an in-house rescue team for confined space rescue
involves significant time, effort, and resources. For that
reason, it is important to carefully consider whether or not you
want to have an in-house rescue team (or even if, given
circumstances and resource limitation, whether you are able to)
or outside emergency services. Here are some things to consider
when deciding what type of rescue team is appropriate:

Outside rescue services:

  * What response time will be required? If you have confined
spaces that include IDLH (immediately dangerous to life and
health) atmospheres, it will require a much quicker response time
(one which, in effect, requires that a rescue team be standing by
outside the space) than a space that only has mechanical hazards.

  * How quickly can outside services reach your facility? If
you're fortunate enough to be located immediately adjacent to a
fire station that is staffed 24/7, then it makes your decision to
use outside services much easier. Most facilities aren't that
lucky. You need to consider how close outside emergency services
are, average response time, and staffing-volunteer services are
likely to take a few minutes more to arrive than a services
dispatching from a regularly staffed station. If outside services
cannot meet the response time needed for rescue, then you will
need to develop your own in-house team.

  * Is the outside service willing to provide confined space
rescue at your facility? Particularly in times of tight budgets,
training for emergency services may not be adequate to perform
appropriate confined space rescue, and they may not be able to
take on the additional training (and possible equipment purchase)
to provide confined space rescue that is specific to your
facility. OSHA has indicated that an employer may not rely on a
rescuer who has declined to provide rescue services.

If you do select an outside service for confined space rescue, it
is incumbent upon you as the employer to contact the service and
ensure that they meet OSHA requirements (training, equipment,
etc.) for confined space rescue.

Inside rescue services:

  * How will you staff the rescue team? If you use an in-house
rescue team, you need to know who will be on that team. Can you
break those workers free from their work when there is an
emergency quickly enough to make a timely rescue? Do you have
multiple shifts where confined space entry takes place and can
you ensure that you have the appropriate rescue personnel are
available on all of those shifts?

  * Are you willing to commit to training the rescue team? Rescue
teams need to know far more than simple confined space entry.
They need to know how to enter all of the types of confined
spaces on your facility, including those that may have IDLH
atmospheres; rescue techniques for each of the confined spaces on
your facility; medical evaluation of an injured worker and first
aid; and proper "packaging" of an injured worker for transport
out of a confined space. Training also needs to include hands-on
practice with the rescue equipment they will use in a space or
spaces (or similar spaces) where they will perform rescues and
needs to be regularly refreshed to ensure the team maintains its
skills.

  * Are you willing to commit to purchasing the appropriate rescue
equipment? Rescue equipment specific for your situation, such as
winches, monitoring equipment, and personal protective equipment
(PPE) such as airline respirators with escape bottles or SCBA
(self-contained breathing apparatus) need to be available for the
rescue team. Once purchased, the equipment needs to be properly
maintained so that it is immediately available in the event of an
emergency.




---------------------------------------------------------------------
Rathi Niyogi is the CEO of CriticalTool, a national
distributor of Confined Space Rescue Equipment and Confined
Space Blowers (http://www.criticaltool.com/blowers.html). If
you thought this article was helpful, additional information
on the Basics of Confined Space can be found here
http://www.criticaltool.com/confined-space-the-basics.html


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A Free-Reprint Article Written by: Larry Tobin

Article Title:
Stop Stressing - Do, Defer, Delegate

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Article Description:
Sometimes the problem that we're dealing with isn't
necessarily a matter of the stress itself, but rather the
way we're approaching it. Fortunately, this also means that
we can correct those same problems that we've made. What we
need to learn to do is analyze, categorize and prioritize
our efforts.


Additional Article Information:
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859 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2010-10-28 10:45:00

Written By:     Larry Tobin
Copyright:      2010
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Stop Stressing - Do, Defer, Delegate
Copyright (c) 2010 Larry Tobin
Habit Changer
http://www.HabitChanger.com/



Sometimes the problem that we're dealing with isn't necessarily
a matter of the stress itself, but rather the way we're
approaching it. After all, we can't lay all the blame on outside
forces - we do make our own problems just as often.

Fortunately, this also means that we can correct those same
problems that we've made. Most of the difficulties we find
ourselves engineering are easily controlled and modified with a
bit of careful effort.

The best example of this situation is in our tendency to over
commit ourselves to various tasks, trying to give everyone our
personal attention when this clearly is not always possible. We
want to be responsible people and live up to our best ability,
but that shouldn't come at the expense of our health and mental
well-being. What we need to learn to do is analyze, categorize
and prioritize our efforts.

Step One - Analyze

Just knowing more about our problems can help us do what needs to
be done to get them under control. This is why our Stop Stressing
program puts such an emphasis on keeping personal logs. If
you've been keeping up with your stress log, you already have a
great tool to help you start organizing your tasks.

Look at your stress log for the last two weeks. See what kinds of
tasks keep coming up, as well as looking at those that only
appear every now and then, or on single occasions. Don't make
any decisions just yet; you're trying to study, not act.

Consider what is involved in each of these stressors. Did you
have to commit to a long-term effort? Could someone else have
handled it? Did it genuinely have to be done right away, or could
it have waited? Consider these sorts of questions for each
stressor you've encountered lately.

Step Two - Categorize

Now that you have a bit more of a picture about the specific
events that are bringing you stress, let's look at the ones that
you can control vs. the ones you can't.

Uncontrollable stressors are ones that we really can't deal with
directly. This would include difficult traffic, a bad heat wave,
being sick or just having a highly demanding work environment.
There are ways to deal with each of these, but they focus largely
on our own responses rather than being able to change the
environment itself.

Those within our ability to control are usually our tasks. These
are projects that have to be finished, chores that need to be
done, and plans that have to be kept.

Divide the list into these two categories, and set aside the ones
you can't deal with. We'll cover those another time; for now,
let's focus on the task-oriented category, which we can and do
deal with ourselves.

Step Three - Prioritize

Remember that we asked the questions about whether a project
genuinely needed our direct attention and if it needed to be done
immediately. It's time to apply these answers and break tasks
into the Do, Defer or Delegate process.

First, go through the list and look at the projects as a whole.
If a task genuinely requires your attention, and needs to be done
as soon as possible - such as a deadline assignment given to you
at work - then it should be rated priority A. Avoid the
temptation to put too much into this priority category, as that
defeats the purpose of this exercise. For help, consider
explaining the tasks you feel tempted to rate as "A" to your
stress buddy or a partner at work. Ask them if they feel the task
really must be done by you, or done now, and why they think the
way they do.

Priority B is for tasks that still need your attention, but
wouldn't collapse without your immediate intervention. This is a
good way to free up time for priority A concerns. It relieves the
stress of having to juggle too many things right at once, as well
as making you feel confident about the project - you aren't
ignoring it. Instead, you've scheduled it for a proper time when
you can deal with it the best way, instead of rushing it.

Priority C is one of the strongest tools available, but we often
skip it because we don't want to burden others. C tasks don't
require your intervention at all, and can be delegated out to
others. Perhaps someone else knows more about the matter than you
do, and can handle it better. Getting tasks off our plate
entirely is a great way to allow us to concentrate on A and B
priorities.

If you're still feeling awkward about passing matters off to
another party, remember not to make the decision yourself. Ask
your stress buddy if they can help you, either by taking a task
off your plate or recommending someone who'd be good at the
particular task you need dealt with. This takes the decision
partly out of your hands and relieves the burden of it - you
aren't making the decision for someone else without their input,
but are rather bringing them in based on advice.




---------------------------------------------------------------------
Larry Tobin is the co-creator of
http://www.HabitChanger.com/ offering effective
and empowering solutions for stopping stress.
Try our 42-day program that will help you learn
proactive habits to beat stress  and keep
you moving forward in the right direction.
http://www.habitchanger.com/stopstressing


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A Free-Reprint Article Written by: Marty Bradfield

Article Title:
Marketing Tip: Buying Leads And Lead Generation Is Tough

See TERMS OF REPRINT to the end of the article.

Article Description:
There are a lot of industries where business people rely
upon buying leads to drive new business for them... For
example: colleges and other schools, insurance agents, real
estate professionals, mortgage brokers, and network
marketers are constantly buying leads to find new
prospects...


Additional Article Information:
===============================

1080 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2010-10-28 11:00:00

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Copyright:      2010
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Marketing Tip: Buying Leads And Lead Generation Is Tough
Copyright (c) 2010 Marty Bradfield
Multiple Traffic Streams Report
http://thephantomwriters.com/ebooks/multiple-traffic-streams.html



There are a lot of industries where business people rely upon
buying leads to drive new business for them... For example:
colleges and other schools, insurance agents, real estate
professionals, mortgage brokers, and network marketers are
constantly buying leads to find new prospects...

Leads are nothing more than people who have already shown an
interest in purchasing what you sell... Leads can be purchased
for as little as one dollar each and as much as $100 each,
depending on many factors, but more importantly on the industry
for which the leads have been collected...

The factors that can influence the cost of a lead includes:

  * Industry;

  * Source of lead;

  * Quality of lead;

  * Age of lead; and

  * Number of times that lead has been sold.

The first person to buy the lead will always pay the highest
price for the lead...

I was reviewing one company that specialized in generating leads
for the auto insurance industry... The first person to buy that
lead was charged $25 for the lead... The person buying the lead
was only guaranteed the first contact for a period of three
days...

The second person to buy that same lead received no guarantee of
second contact... The second through the eighth person to buy the
lead paid approximately $12 for the lead... This set of business
people were only assured that the lead was less than seven days
old...

During the second week, after the lead was generated, the lead
generation company would discount the lead by another 50% and
offer it to another seven insurance agents for another week...

The dirty little secret of buying leads is that by the time you
get those leads that cost under $10 to purchase, chances are very
good that your lead has already made a purchase or a purchase
decision...

If you count yourself lucky to have found leads for only a couple
dollars each, be advised that those leads are likely at least 30
days old and the person has already been contacted dozens of
times...

Quality Of Lead

You will hear many people, who are in the business of buying
leads, talk about the perceived quality of the leads they buy...

Business people are accustomed to being told no, but when it
takes 20 or 30 phone calls to get a sale, the lead is perceived
to be very low quality...

The age of a lead and the number of times that the lead has been
sold will be a really good indicator of the quality of the lead
that is being purchased... That should be pretty obvious to
everyone involved...

But, there is another factor that should be measured into the
quality of a lead that is far less understood...

How did the lead generation company acquire the lead?

These days, a lot of companies utilize the Internet to develop
new leads that they can sell... Other companies use television
advertising to generate the leads they sell...

If you watch any television at all, you will have seen the
commercials for companies that develop leads to sell to other
companies...

For example:

  * There is the girl in her pajamas and fuzzy slippers, who talks
about how she can go to college from the comfort of her home and
in her pajamas... That advertisement is for a company that
specializes in selling leads to various schools and colleges...

  * Without giving free advertising to any specific company, there
is another company that advertises the availability of
work-at-home opportunities that promise people that they can work
part-time at home and generate an income of $3-$5000 per month...

Now that you have read this article and seen these examples, the
next time you see those commercials, your eyes will be opened...

Lead generation companies have a real challenge to overcome...

Not only do they need to reach the right people and to reach them
in volume, they also have to target their lead generation
precisely for a specific industry...

Real estate leads is perhaps one of the easiest ways to make this
distinction... Say for example an individual indicates an
interest to move from New York to Texas... Texas is an awful big
state... If the prospect indicated an interest to move to
Corsicana Texas, connecting that person to a real estate agent in
Dallas Texas is probably a bad idea... Sure, it is only an
hours' drive away, but if you have ever been there, the two
locations are as different as night and day...

Corsicana Texas is a small town of approximately 25,000
residents, located 55 miles south of Dallas Texas on Interstate
45... It sits just outside of the Dallas-Fort Worth-Arlington
Metropolitan Area, which has an estimated 6.5 million
residents...

The average real estate agent in the Dallas-Fort Worth-Arlington
Metropolitan Area will be unprepared to find homes and to show
homes in the Corsicana Texas area...

The point is that the quality of the lead will often be
determined by the precision used to define the lead...

Buying Leads Versus Lead Generation

If you should choose to do your own lead generation, the quality
of the leads that you generate will often be light years ahead of
the quality of the leads that you can buy...

However, generating your own leads can be time-consuming and
expensive... The problem most business people face when trying to
generate their own leads is bringing enough traffic to a website
to justify the cost of doing so...

Depending on the industry and the lifetime value of a customer,
your capacity to generate leads may not require a lot of
volume...

If you are able to develop an effective lead generation system
for your business, you may only need to generate an additional 5
to 10 leads per month in order to keep your business
profitable...

If you choose to go the route of developing your own lead
generation website and system, it would serve you well to learn
the traffic generation techniques that professional online
marketers use everyday...

There are many places online where you can go to learn about
developing targeted traffic to your website, traffic that is
pre-qualified for your offer, thereby increasing the quality of
the leads that you are able to generate for yourself...

If you choose to develop your own lead generation funnel, the
best investment you will make towards the success of your
business will be the education that you give yourself about how
to drive traffic to your website and market your business
online...






---------------------------------------------------------------------
Marty Bradfield teaches the Basics of online marketing and
Cutting Edge Techniques used by online marketers, to develop lead
generation systems for new businesses. He recommends the 80-page
report that outlines 35 Proven Traffic Generation Techniques used
by professional marketers to build their online businesses:
http://thephantomwriters.com/ebooks/multiple-traffic-streams.html


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   Clean links should point to the Author's links without
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   the paragraph breaks fall, but you cannot eliminate all
   paragraph breaks as some have chosen to do.

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   We ask that you notify the author of publication of his
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A Free-Reprint Article Written by: Rathi Niyogi

Article Title:
The ANSI Standard - Operation and Maintenance

See TERMS OF REPRINT to the end of the article.

Article Description:
OSHA regulations set out where eyewash stations should be
and when they are required; they do not provide operating
requirements. However, some state-level health and safety
regulations specifically incorporate the ANSI standard and
so make the provisions of the standard a regulatory
requirement.


Additional Article Information:
===============================

672 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2010-11-02 10:15:00

Written By:     Rathi Niyogi
Copyright:      2010
Contact Email:  mailto:rathi.niyogi@...



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The ANSI Standard - Operation and Maintenance
Copyright (c) 2010 Rathi Niyogi
CriticalTool, Inc.
http://www.criticaltool.com/



OSHA regulations set out where eyewash stations should be and
when they are required; they do not provide operating
requirements. However, some state-level health and safety
regulations specifically incorporate the ANSI standard and so
make the provisions of the standard a regulatory requirement.

Operation

The ANSI standard for emergency eyewash stations include:

  * The eyewash equipment should be located in an area that
requires no more than 10 seconds-while walking-to reach the
station and on the same level (floor) as the area where the
hazardous chemicals are handled. (Note: For particularly harsh
acids or caustics, it is prudent to locate the station even
closer to the area where these chemicals are used. Also, if you
have multiple areas in your facility where corrosive substances
are handled, you will need to ensure that the travel distance is
less than 10 seconds from each area. If not, you will need to
utilize multiple stations.)

  * The eyewash nozzles need to be positioned between 33 and 45
inches from the floor and 6 inches from the wall or nearest
obstruction. (Eyewashes are used while someone is bent over,
hence, the ANSI height and head space requirement. One of the
best ways to be sure that you are providing sufficient space for
someone to use an eyewash is to do a "dry test run" by actually
over it and putting your eyes near the nozzles. Also, make sure
that there is sufficient room to the sides and the front of the
eyewash to ensure that use of the eyewash is not impeded.)

  * Portable (sometimes called "self-contained" or "gravity
feed") eyewashes should deliver a minimum flow of 0.4 gallons
per minute (gpm) and hard-piped eyewashes should provide 3 gpm,
both for a continuous period of at least 15 minutes. (Remember
that the pressure of the water coming out of the eyewash nozzle
needs to be correct-not too high, which may injure someone's
eyes, and not too low, which may cause the nozzles to simply
dribble water out rather than provide a stream that will flush
someone's eyes.).

  * Eyewashes need to activate immediately (within 1 second or
less), have a stay-open valve to allow for hands-free operation,
and flush both eyes simultaneously.

  * Eyewash flushing nozzles should be protected (i.e., capped or
covered) from airborne contaminants. (Airborne contaminants
include dust and bacteria. When someone's eyes have been
injured, the last thing you want to do is douse them with dirt
and bacteria!)

  * Water to the eyewash should be potable (i.e., drinkable) and
water temperature should be moderate (60-80oF).

  * Adequate floor drainage or water collection must be provided
for hard-piped emergency eyewash stations to prevent floor
slip/fall hazard during testing or emergency use.

  * The eyewash is to be located in an area that is well-lit and
identified with a sign.

Maintenance and Training

  * Plumbed eyewash stations should be activated weekly to ensure
that they work properly. Weekly activation not only verifies that
the unit works properly but also prevents the buildup of rust,
sediment, and other contaminants in the water in the piping to
the eyewash. Gravity-feed units do not have to be activated
weekly-but do need to be maintained according to the
manufacturer's instructions.

  * Eyewash stations should be maintained in a clean, sanitary
condition (Generally, this can be done simply by wiping the
eyewash with a clean, damp cloth. Cleaning the eyewash with
polishes, detergents, or other cleaners can leave a residue that
can end up in a user's eyes.).

  * Access to the eyewash should be maintained clear from
obstruction.

  * All eyewash equipment should be inspected annually to make
sure it meets ANSI requirements.

  * All employees who might be exposed to a chemical splash should
be trained in the location and use of the equipment. (When an eye
injury occurs as the result of a chemical splash, time is of the
essence-the longer the chemical remains on the eye, the greater
the damage done to the eye-knowing where the eyewash is and how
to properly use it in an emergency can mean the difference
between a minor eye injury and blindness.)




---------------------------------------------------------------------
Rathi Niyogi is the CEO of CriticalTool, a national distributor
of (http://www.criticaltool.com/eye-wash-stations.html) eye wash
stations and other eye wash products. If you thought this article
was helpful, additional information on chemical resistant gloves
can be found at different types of eye wash stations can be found
here http://www.criticaltool.com/types-of-eye-wash-stations.html


--- END ARTICLE ---

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A Free-Reprint Article Written by: Marty Bradfield

Article Title:
Marketing Tip: Success Relies Upon The Relationships You Create

See TERMS OF REPRINT to the end of the article.

Article Description:
There is one factor above all others that will determine
your ability to be successful on the Internet... That's one
factor is your ability to create, develop, and maintain good
relationships with other people...


Additional Article Information:
===============================

1452 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2010-11-04 10:00:00

Written By:     Marty Bradfield
Copyright:      2010
Contact Email:  mailto:marty.bradfield@...



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Marketing Tip: Success Relies Upon The Relationships You Create
Copyright (c) 2010 Marty Bradfield
Multiple Traffic Streams Report
http://thephantomwriters.com/ebooks/multiple-traffic-streams.html



There is one factor above all others that will determine your
ability to be successful on the Internet... That's one factor is
your ability to create, develop, and maintain good relationships
with other people...

Not A People Person?

Don't worry if you are not a people person... There are a wide
variety of moneymaking opportunities available to the person who
seeks to make money online...

If you are not a people person, you can get by with selling
products and driving traffic to your website through a variety of
resources, primarily paid traffic and organic search rankings...

It should go without saying that if you are not a people person,
you probably should avoid offering services to other people...
And if you do not know it already, it should be said that if you
are not a people person, then you should probably avoid getting
involved in MLM or network marketing...

To Be Fair...

My wife reliably tells me that one of these days, I am going to
get myself in trouble, because I do have a tendency to tell
people exactly the way things are...

Personally, I believe that it is much more fair to tell someone
the truth, rather than to tell them what they want to hear... I
believe that if I try to temper the truth, to make it more
palatable to the person hearing it, then I risk doing them more
harm than good...

If you are not a people person, then you should strive to avoid
any type of online business that could potentially require you to
communicate with other people...

You Can Overcome All Challenges... If You Set Your Mind To It...

To be honest, I did not start adulthood as a people person...
But, I had heard when I was a younger man that the people in this
world who make the most money are typically involved in some type
of sales...

I made the commitment to myself as a 20-something that I would
overcome my shyness and general aversion to meeting new people...

I am still somewhat shy and a room full of people that I do not
know... However, I have overcome my general fear of meeting new
people... It took me nearly 10 years of on-the-job,
person-to-person contact on a daily basis to help me overcome the
worst of my shyness...

I have discovered that I truly enjoy standing in front of a room
full of strangers, who have come to hear why have to say... My
wife tells me that she believes it is my ego needing to feel
appreciated...

I tell her when she says that, tongue-in-cheek, that if she would
appreciate me more at home, I would not have to get my
satisfaction from strangers...

Before the Internet, I had gained a certain level of comfort
speaking to strangers... When you are doing face-to-face sales in
a retail environment, you have to overcome your fears of
rejection and talking to strangers...

After nearly a decade of retail sales, I've made my mark on the
Internet... When I started my first online service, I shared my
phone number on my website... As a result, people would actually
call me on the phone to ask specific questions, prior to
purchase...

Through experience and repetition, I was able to attain a
confidence equal to my competence...

10 years ago, I would have been hard-pressed to do any event,
seminar, tele-seminar, webinar, recording, or interview for
anyone who asked me to do so... Yet, I have done all of the above
in the last five years...

Five years ago, I did my first tele-seminar in the online
marketplace... I had a lot of fun, and I had so much to share
that we exceeded the allotted time period for the presentation...

The Money Is In The Relationship

With experience, you will find confidence in what you say to
others...

The most important first step to finding success in an online
service business or the MLM and network marketing industries is
to be willing to talk to strangers and to actively work to build
a relationship with them...

If you are unwilling to create, develop and maintain good
relationships with other people, you will never get the
opportunity to develop a successful service or network marketing
business...

First comes the willingness to talk to other people, to develop
those relationships, and then with experience, your words will
resonate confidence -- the confidence that allows other people to
believe in you...

Eventually, you will discover as I have done that when other
people have confidence in you, your customer base will grow and
your income will grow along with it...

Measuring The Depth Of The Relationship

You may be surprised to hear someone tell you this, but the magic
of the relationship reaches well beyond the actual business
transactions... People, with whom you do business, want to know
you as a person and as an individual... They want to know who you
are and why they should like you...

When you remember personal conversations in the future, your
customer notices that you cared enough about them to remember
what they told you... When your customers or fellow marketers
realize that you care about them as a person, as an individual,
your relationship with them is strengthened...

Think about this...

Chances are that you go to the same barber shop month after month
after month... Chances are that you shop the same grocery store
every single month... Chances are that your children have been
going to the same school for a number of years...

So, what can you tell me about your barber? What can you tell me
about the people who work at your favorite grocery store? What
can you tell me about the personal lives of the people who teach
your children and care for them while they are Way from home?

Interestingly, you probably drew a blank as I asked you each of
the previous three questions...

Now, tell me about the personal life of your mother, your sister,
your brother, your best friend...

That is a much easier question to answer, isn't it?

What is the difference?

The difference is that you have an honest-to-goodness
relationship with your mother, sister, brother and your best
friend...

Unless you are a truly exceptional person, you probably don't
have an actual relationship with the person who cuts your hair...
You might know his or her name, and you might know whether he or
she is married and has children, but it is doubtful that you know
what he or she does for fun, what their goals and aspirations
are, or what their general outlook on life may be...

Where your mother, sister, brother, and your best friend are
concerned, you have a real relationship with them...

But, when you're talking about the people you know in your daily
life, most are truly nothing more than an acquaintance...

The Relationship Exists Beyond The Business At Hand

It is when you allow your customers and your fellow marketers a
glimpse into your personal life that you begin to develop that
relationship that will bring you together and keep you together
over months, years and decades...

In a service business, the relationship you develop with your
clients will enable you to stand above your competitors in a way
that your competitors will never match... When all other things
are equal, customers do not care who provides the service, so
long as the service gets done... However, when all other things
are equal AND the customer has a real relationship with the
service provider, there will never be a reason to shop around...
Even for a better price...

In the network marketing industry, relationships are just as
important... When all other things are equal, it will not matter
who an individual marketer works with... However, when there is a
relationship involved, people will go out of their way to protect
the relationship that has helped bring them success...

Life happens, and sometimes people will disappear for a time, but
old friends will never be forgotten... One day, the other person
will think of you and the relationship that you had with them,
and they will call you or e-mail you out of the blue to rekindle
the relationship that once made them strong...

Your friends, online and off-line, will always be your friends...

The relationships that you create, develop, and maintain will
continue to serve you well through thick and thin and generally
forever...

So I ask you this again... What is the difference between an
acquaintance and a friend?

A friend is someone whom you enjoy talking to, even if it has
nothing to do with business...






---------------------------------------------------------------------
Marty Bradfield teaches the Basics of online marketing and
Cutting Edge Techniques used by online marketers, to develop lead
generation systems for new businesses. He recommends the 80-page
report that outlines 35 Proven Traffic Generation Techniques used
by professional marketers to build their online businesses:
http://thephantomwriters.com/ebooks/multiple-traffic-streams.html


--- END ARTICLE ---

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.....................................

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   You Must Set All URL's or Mailto Addresses in the body
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A Free-Reprint Article Written by: Rathi Niyogi

Article Title:
Chemical Protective Garments - Tyvek

See TERMS OF REPRINT to the end of the article.

Article Description:
Over time, you'll see a number of blogs here on chemical
protective garments - mostly because there's a lot to say
about them. This particular article is about Tyvek garments.


Additional Article Information:
===============================

306 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2010-11-09 10:00:00

Written By:     Rathi Niyogi
Copyright:      2010
Contact Email:  mailto:rathi.niyogi@...



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Chemical Protective Garments - Tyvek
Copyright (c) 2010 Rathi Niyogi
CriticalTool, Inc.
http://www.criticaltool.com/



Over time, you'll see a number of blogs here on chemical
protective garments - mostly because there's a lot to say about
them. This particular article is about Tyvek garments.

Tyvek is a synthetic material made by DuPont from flash-spun,
high-density polyethylene fiber. It is used in a number of
applications (including envelopes), but the one we're going to
discuss here is its use in chemical protective clothing.

Tyvek is a good general purpose, disposable protective garment
for light to medium chemical protection. It provides protection
from a variety of materials, including dust, dirt, and hazardous
particulates like lead, asbestos, and mold. An antistatic,
low-lint material, Tyvek is strong and difficult to tear;
however, it can be easily cut with scissors or other sharp
objects. Tyvek protective clothing is also not a laminate, so its
protection is not compromised as easily when the garment is
abraded.

Areas where you would use Tyvek protective garments include:
automotive repair or other operations where you want to protect
from contact with oil and grease; painting to protect skin and
clothing from paint splatters; installation of fiberglass
insulation; sanding operations or other activities where you want
to protect from particulates (including radioactive dust); by
workers in clean rooms and laboratories; lead, asbestos, and mold
abatement; food processing; and wherever you want to prevent
exposures to employees from dust and dirt. As noted above, Tyvek
is meant for light to medium chemical exposure scenarios and
would not be a good choice in environments with heavy chemical
exposure. Tyvek is also not flame resistant and should not be
used around flames, heat, sparks, or in flammable or explosive
environments.

Most people are familiar with the white Tyvek coverall, but Tyvek
is also used make a number of types of protective garments
including, lab coats, aprons, head-to-toe coveralls, and shoe and
boot covers.




---------------------------------------------------------------------
Rathi Niyogi is the CEO of CriticalTool, a national distributor
http://www.criticaltool.com/dupont-tyvek-disposable-garments.html
of Tyvek Coveralls and other disposable garments. If you
thought this article was helpful, additional information on
choosing the right disposable garment for you can be found at
http://www.criticaltool.com/protective-garment-materials.html


--- END ARTICLE ---

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(Last Updated:  May 11, 2006)

Our TERMS OF REPRINT are fully enforcable under the terms of:

   The Digital Millennium Copyright Act
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.....................................

*** Digital Reprint Rights ***

* If you publish this article in a website/forum/blog,
   You Must Set All URL's or Mailto Addresses in the body
   of the article AND in the Author's Resource Box as
   Hyperlinks (clickable links).

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   Clean links should point to the Author's links without
   redirects having been inserted into the copy.

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   Links in the Article or Resource Box. Paragraph breaks
   must be retained with articles. You can change where
   the paragraph breaks fall, but you cannot eliminate all
   paragraph breaks as some have chosen to do.

* Email Distribution of this article Must be done through
   Opt-in Email Only. No Unsolicited Commercial Email.


* You Are Allowed to format the layout of the article for
   proper display of the article in your website or in your
   ezine, so long as you can maintain the author's interests
   within the article.

* You may not use sentences from this article as an input
   for any software that steals sentences from others in
   order to build an article with software. The copyright on
   this article applies to the "WHOLE" article.


*** Author Notification ***

   We ask that you notify the author of publication of his
   or her work. Rathi Niyogi can be reached at:
   rathi.niyogi@...


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   for Print Permission at:
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The content of this article is solely the property
and opinion of its author, Rathi Niyogi
http://www.criticaltool.com/



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A Free-Reprint Article Written by: Anne Sych

Article Title:
Disaster Preparedness | Safeguarding Your Most Valuable Assets - Company
Knowledge

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Article Description:
Nobody likes to have to think about disaster preparedness,
and many do not give thought to safeguarding 'company
knowledge', but among other tangible catastrophic losses,
it can mean the difference between your business making it
or going under when a disastrous event occurs.


Additional Article Information:
===============================

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Distribution Date and Time: 2010-12-08 10:00:00

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Disaster Preparedness | Safeguarding Your Most Valuable Assets - Company
Knowledge
Copyright (c) 2010 Anne Sych
Novo Help Desk Software
http://www.novosolutions.com/



Nobody likes to have to think about disaster preparedness, and
many do not give thought to safeguarding 'company knowledge',
but among other tangible catastrophic losses, it can mean the
difference between your business making it or going under when a
disastrous event occurs.

We all ensure that we have adequate insurance to cover physical
property loss - but what about safeguarding your company
knowledge? Critical company knowledge must be retained and
readily accessible to return your business to its 'normal'
operating state as quickly as possible.

Some examples of critical company knowledge are:

  * Employee knowledge: In an emergency employees may not be able
to get to work, leaving others to have to step in and perform
their tasks. Documenting standard procedures and vital employee
knowledge empowers others to quickly step in and do essential
jobs.

  * Emergency procedures: Having 'easy to access' emergency
procedures in place is critical to every business. Documenting
emergency procedures for physical facilities, customer and
employee care, financial, and organizational management may not
only help reduce the level of crisis, but for some businesses may
reduce injury and harm. Centralized documentation ensures that
everyone instantly has access to the same protocol.

  * Legal Documentation: A knowledge base is an ideal place to
store electronic copies of tax and legal documents, licenses,
warranties, insurance documents, etc. Should an event occur and
you lose paper documentation, you will have immediate access to
electronic copies.

  * Business Recovery: It is also essential to document what is
involved in restoring your business to normal conditions. This
includes:

employee communications - informing employees of important and
timely information

customer communications - policies on 'what' to say to your
customers 'when'

data communications - protocol for setting up computers and
servers (logins/passwords, etc) in the correct sequence.

When selecting a knowledge management solution, it is essential
that your information is stored on a web-based platform, so that
it is accessible everywhere with a web browser. In an emergency
you may not be able to get to your physical building; anything
stored there may be useless if you cannot access it. In addition,
if you are well prepared you have more to offer the community,
who may not be as prepared as you are. This is one way we can all
support one another in difficult times.

So take the time to ensure your business is fully prepared for
any unexpected disaster, whether it is something as ordinary as a
snowstorm, or disastrous as a tornado. You have invested so much
of your time and resources building your business....ensure you
are protecting your investment.




---------------------------------------------------------------------
Written by: Anne Sych, Marketing Manager for Novo Solutions, Inc.
Novo Solutions, Inc. is an Independent Software Vendor (ISV)
in Virginia Beach, Virginia specializing in Customer Support
Software. Free trial versions of the Novo Help Desk Software,
Knowledge Base Software and suite of web-based Customer Support
Solutions are available.  Contact: sales@... for
more information. http://www.novosolutions.com/


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A Free-Reprint Article Written by: Rebecca Hawkes

Article Title:
How to Write a Resume - Simple and Complex at the Same Time

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Writing an effective resume is as much a creative art as it
is a logical puzzle. How do you take 500-600 words and make
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How to Write a Resume - Simple and Complex at the Same Time
Copyright (c) 2010 Rebecca Hawkes
The Resume Builder
http://www.theresumebuilder.com/



Learning how to write a resume is something nearly everyone
learns how to do at one point or another. Whether it be in class,
reading a book, or by mimicking someone else's efforts, it's
something that everyone has done at least once in their lives;
that is, if they've ever applied for a job. Writing an effective
resume is as much a creative art as it is a logical puzzle. How
do you take 500-600 words and make them jump out and scream
"hire me" to an employer? It's a skill that needs constant
refining.

The first thing is to get a professional-sounding email address
if you don't have one already. Many employers today like to take
care of as much as they can over the phone and through email
before actually bringing someone in for an interview. By that
point, the list of candidates is already very short and they're
looking very hard at the people who are left. Your resume is the
key that gets you to that final round, so knowing how to write a
resume is the bulk of the battle.

The hardest part of learning how to write a resume is getting it
noticed. Boilerplate corporate phrases like "results-oriented
professional" or "hardworking team player" are outdated and
generally ridiculed. Companies don't want to hear that you're
results oriented, they want to see it. So, in the
"Accomplishments" section of your resume, make sure to fill it
with all the ways you have saved or made your previous employers
money over the years. You may be a results-oriented professional,
but businesses both large and small are bottom-line driven
establishments. If you show them tangible results, then they'll
show you a healthy salary and a nice corner office.

If you don't know how to write a resume, you're putting
yourself at an extreme disadvantage. Those who can express their
background and accomplishments in words will be ahead of someone
who cannot. It is the resume that leads to the interview, and it
also serves as a thumbnail sketch of who you are. It is important
to be factual on your resume and try not to make yourself out to
be something you're not. If you're caught - even after you've
landed the job--you could be fired on the spot. Save the talk
about shortcomings and weaknesses for the actual interview,
because there you can try your best to minimize, downplay, and
explain them away. By that point, the company might be willing to
hire you anyway if you present yourself to be a compelling
candidate, so work on developing the best possible resume you
can.




---------------------------------------------------------------------
Rebecca Hawkes brings her years of Human Resource experience
to http://www.TheResumeBuilder.com/ She has worked with top
companies and agencies such as Home Depot, CA Department of
Corrections, and Bank of America. Rebecca uses her experience
as an HR Recruiter to assist our customers with how to write a
resume. We are fortunate to work with such an experienced and
caring associate.


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A Free-Reprint Article Written by: Rathi Niyogi

Article Title:
Maintaining Adequate Spill Containment Systems In The Workplace

See TERMS OF REPRINT to the end of the article.

Article Description:
A work area spill of toxic or hazardous agents can be a
scary state for all concerned. The natural impulse for
nearly all people when they recognize a discharge happening
is to do their best to intervene and try to rectify the
problem themselves. Unfortunately, this is nearly always the
incorrect course of action...


Additional Article Information:
===============================

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Distribution Date and Time: 2010-12-09 10:15:00

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Maintaining Adequate Spill Containment Systems In The Workplace
Copyright (c) 2010 Rathi Niyogi
CriticalTool, Inc.
http://www.criticaltool.com/



A work area spill of toxic or hazardous agents can be a scary
state for all concerned. The natural impulse for nearly all
people when they recognize a discharge happening is to do their
best to intervene and try to rectify the problem themselves.
Unfortunately, this is nearly always the incorrect course of
action - workers should in no way put themselves in a hazardous
situation by attempting to actually halt or slow up a unsafe
spill. This ought to be noticeably outlined in the course of
spill containment training sessions with any workers who are
exposed to hazardous agents during the process of conducting
their duties.

Of course there is no replacement for the acceptable equipment.
Spill pallets and spill berms should be on hand and in use as a
primary safeguard against spill hazards. The main weapon that a
risk administrator can deploy against the issues posed by spills
is in the proper management of production and storage areas where
spills are most likely to take place. Transportation corridors
must also receive the similar sort of attention. If a spilled
substance can be safely channeled into secure temporary or
disaster holding spaces that are away from sparks, open flames,
electrical circuits or employees then there is no requirement for
staff to do something other than de-activate their device and
leave the area in the event of a spill.

External storage tanks, be they for oil, gasoline or other types
of chemical storage are often targets for overfilling or
deterioration, both of which can cause leaking. The use of diking
encompassing these tanks in order to collect spills and prevent
the distribution of possibly flammable, corrosive or otherwise
harmful liquids is recommended by the Occupational Safety and
Health Administration (OSHA), and in some conditions may in fact
be mandated by law, depending on the volume of the tank being
used. The need for these types of dikes and barriers can also be
associated to the quantity of vehicular traffic in the storage
space itself. Make sure that OSHA rules do not explicitly
prohibit the installation of dikes near the container, as they do
for those controlling certain chemicals such as liquefied
petroleum gas.

In addition to dikes and barriers, OSHA also suggests the use of
diatomaceous earth when controlling spills. Spreading this
chalk-like substance is a proven technique of sopping up
potentially treacherous liquids. If workers can carefully utilize
diatomaceous earth via proscribed steps as an element of an
disaster response plan that does not put them in any peril, then
this may well be a competent option for containing a spill.

There are also chemicals existing which can be sprayed in the
course of a spill through pressurized applicators that allow your
workforce to keep their distance. These particular materials can
not only hamper the progress of a spreading substance, but also
reduce the effects of any fumes or even completely solidify the
substance in question. At their most efficient, these agents not
only harden a material, but also chemically change its
combustibility so that it can be safely disposed of once the
danger is over. Fast-acting agents can even be utilized to
produce impromptu barriers as they can affect the primary edge of
a spill to swiftly lose its fluidity.




---------------------------------------------------------------------
Rathi Niyogi is the CEO of CriticalTool, a national distributor
of Spill Pallets and Spill Containment Berms and other safety
products. If you thought this article was helpful, additional
information on safety storage can be found at
http://www.IndustrialSafetyCabinets.com/


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Our TERMS OF REPRINT are fully enforcable under the terms of:

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.....................................

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   You Must Set All URL's or Mailto Addresses in the body
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The content of this article is solely the property
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http://www.criticaltool.com/



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A Free-Reprint Article Written by: Clark Tanner

Article Title:
Help Desk Software: Exploring Deployment Options

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Article Description:
IT professionals of today tend to have high expectations
with regard to the software tools they use to track and
manage their customer issues. Almost everyone who is
researching Help Desk software is looking for the
application that has the most powerful feature set at the
best price.


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Help Desk Software: Exploring Deployment Options
Copyright (c) 2010 Clark Tanner
Novo Help Desk Software
http://www.novosolutions.com/



IT professionals of today tend to have high expectations with
regard to the software tools they use to track and manage their
customer issues. Almost everyone who is researching Help Desk
software is looking for the application that has the most
powerful feature set at the best price. Obviously it is easier to
work with prospects who have a very good idea of their core
requirements for the particular project they are focused on. This
allows the sales agent to help them determine whether his or her
particular product offering is a match. And since these calls are
usually coming from IT Managers (or IT staff members who help
manage hardware and infrastructure), it is almost always
"understood" that they are looking for a solution that can be
installed on their own server(s) inside their own IT environment.

Some providers of Help Desk software are now offering various
deployment models for their solutions. This means that there are
additional options that need to be talked about during the
buyer's product research phase. There can be some confusion
around these deployment options, so it is important to be clear
about what is actually available and the various names for these
models. The three main deployment models are In-House
(Perpetual), Hosted (SaaS), and Annual Subscription.

Most everyone has heard of a "Perpetual License" model. This
means that the license has no expiration date associated with it,
so once purchased, it can be used indefinitely by the customer.
We call this an In-House option, since it is installed on a
server inside the customer's environment. While this model
typically requires the greatest initial investment, it is often
still the most popular of the three. The main reason for this is
the current mindset that continues to prevail in the IT world
that says "we want to manage the application internally in our
own environment so we will have ultimate control of the software,
the backend database, the configuration, etc." However, current
trends show that some firms are becoming more open to other
deployment models.

Another well-known deployment model is the "Hosted" model. This
is also often referred to as SaaS (Software as a Service) or
"Cloud Computing" and is becoming more and more popular these
days. This particular model is not installed at the customer
site, but instead is hosted by the provider (so the software
actually runs on a server in the provider's data center). The
greatest benefit of the Hosted model is that there is no
requirement to set up servers or build out infrastructure, which
is typically required for most In-House installations. Cost-wise,
this model is typically the most affordable as it requires the
smallest initial out-of-pocket investment to get started.

Still another deployment type is known as the "Annual
Subscription" model. Some companies who use this term are
referring to a pre-paid 12-month contract on what we previously
referred to as the Hosted model. Other companies offer a 12-month
license that works almost exactly like the In-House model, except
that the license must renewed before the end of the 12 months, or
it will shut down. At Novo Solutions, our Annual Subscription
model seems to be growing in popularity - mainly because it
offers the best of both worlds. The software can still be
installed internally in the customer's own environment, and is
also less expensive than the In-House/Perpetual model. This
option is also drawing more attention because of the current
economic climate and the need to cut back on spending.

This means that everyone can evaluate the various solutions that
are on the market and can determine which software truly is the
best fit for their needs and their IT infrastructure, as well as
their budget. It helps to have an idea of which deployment model
you are focused on at the beginning of a new software research
project. And since some vendors only offer one of the models
described above, this should save time by helping you to narrow
your list before investing lots of time and digging in deep with
product demonstrations and trials.

Researchers who have "done their homework" and have a clear
understanding of what their IT Director is looking for will save
their company time and money by narrowing the playing field and
knowing which vendors to invest quality time with. By
understanding the various deployment models and asking questions
the right questions in advance, a solid "research plan" can be
drafted prior to beginning the project. This can also be a great
way to gain favor with Senior Executives as they will begin to
see who is better at researching and managing software projects.




---------------------------------------------------------------------
Written by: Clark Tanner, Account Manager for Novo Solutions, Inc.
Novo Solutions, Inc. is an Independent Software Vendor (ISV)
in Virginia Beach, Virginia specializing in Customer Support
Software. Free trial versions of the Novo Help Desk Software,
Knowledge Base Software and suite of web-based Customer Support
Solutions are available.  Contact us for more information.
http://www.novosolutions.com/


--- END ARTICLE ---

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.....................................

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Our TERMS OF REPRINT are fully enforcable under the terms of:

   The Digital Millennium Copyright Act
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.....................................

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   Clean links should point to the Author's links without
   redirects having been inserted into the copy.

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   must be retained with articles. You can change where
   the paragraph breaks fall, but you cannot eliminate all
   paragraph breaks as some have chosen to do.

* Email Distribution of this article Must be done through
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* You Are Allowed to format the layout of the article for
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   We ask that you notify the author of publication of his
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   marketing@...


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   If you desire to publish this article in a PRINT
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   for Print Permission at:
   mailto:marketing@...



.....................................

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Stillwater, Oklahoma USA 74074


Learn more about our article distribution services by visiting:
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The content of this article is solely the property
and opinion of its author, Clark Tanner
http://www.novosolutions.com/



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A Free-Reprint Article Written by: Rathi Niyogi

Article Title:
Developing A Spill Prevention, Control and Countermeasure Plan

See TERMS OF REPRINT to the end of the article.

Article Description:
If you operate a facility with above-ground oil storage
capacity greater than 1,320 gallons using storage tanks,
drums, containers, or utilize equipment that contains oil in
excess of this amount, the EPA requires your facility to
maintain a Spill Prevention, Control and Countermeasure Plan
(SPCC).


Additional Article Information:
===============================

435 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2010-12-14 10:30:00

Written By:     Rathi Niyogi
Copyright:      2010
Contact Email:  mailto:rathi.niyogi@...



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---------------------------------------------------------------------

Developing A Spill Prevention, Control and Countermeasure Plan
Copyright (c) 2010 Rathi Niyogi
CriticalTool, Inc.
http://www.criticaltool.com/



If you operate a facility with above-ground oil storage capacity
greater than 1,320 gallons using storage tanks, drums,
containers, or utilize equipment that contains oil in excess of
this amount, the EPA requires your facility to maintain a Spill
Prevention, Control and Countermeasure Plan (SPCC). The facility
should also be non-transportation-related, such as oil drilling
facilities, oil refineries, oil-tanker and railroad-car-loading
facilities, waste treatment facilities, and oil pipelines.

An SPCC plan must go through a process of development, approval,
and certification. Development must be handled by the facility in
question so as to make sure the plan is specific to the concerns
of that facility. Approval must be done by company management,
specifically by a manager authorized to implement the plan. And
finally, the plan must be certified by a registered professional
engineer. Once the plan has passed these steps it must be sent to
the EPA Regional Administrator for review. If the administrator
reviews the plan and find elements of it unacceptable, at his/her
discretion they can require amendments to the plan to bring it
within compliance. The plan developers have the right to appeal
such decisions and submit written arguments to the EPA.

Failure to follow this process and adequately train personnel to
work within a SPCC plan can result in fines of $25,000 per day,
per violation. The EPA Administrator may make on-site inspections
to evaluate use of the plan, as well as the facility's
preparedness.

At the heart of a SPCC Plan is the description of the oil and
chemicals used at the facility, as well as the various media used
to store or transfer the material between areas of the facility.
In question is also the use of containment or diversionary
equipment that is on-site to prevent spilled material from
reaching waterways. Operating procedures should be clearly
outlined, as well as the training and education plans that are
implemented to prevent spills, and re-training programs for
workers after a spill has occurred. Most of all, a SPCC Plan
should specifically outline complete procedures that the facility
will follow in the event of a spill, including spill control
equipment, communications, and clean-up.

Not all facilities who fall into this category consistently
utilize the correct spill control equipment available in the
market. Spill control pallets, spill containment berms, drum
racks, and overpack drums greatly minimize the risks of spill
accidents, provide a strong investment in your SPCC, and
demonstrate your commitment to prevention. It would be wise to
consider all of these products while devising your SPCC and at
the same get management to commit to the budget required to be
compliant.




---------------------------------------------------------------------
Rathi Niyogi is the CEO of CriticalTool, a national distributor
of Spill Pallets and Spill Containment Berms and other safety
products. If you thought this article was helpful, additional
information on safety storage can be found at
http://www.IndustrialSafetyCabinets.com/


--- END ARTICLE ---

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.....................................

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A Free-Reprint Article Written by: Rathi Niyogi

Article Title:
Create A Chemical Spill Response Plan

See TERMS OF REPRINT to the end of the article.

Article Description:
While following all appropriate precautions significantly
reduces the chance of a chemical spill, it is mandatory that
any facility that uses chemicals or chemical agents in the
course of production has a Chemical Spill Response Plan in
place.


Additional Article Information:
===============================

515 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2010-12-16 10:15:00

Written By:     Rathi Niyogi
Copyright:      2010
Contact Email:  mailto:rathi.niyogi@...



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Create A Chemical Spill Response Plan
Copyright (c) 2010 Rathi Niyogi
CriticalTool, Inc.
http://www.criticaltool.com/



While following all appropriate precautions significantly reduces
the chance of a chemical spill, it is mandatory that any facility
that uses chemicals or chemical agents in the course of
production has a Chemical Spill Response Plan in place. This plan
enables all employees to be properly trained in the ability to
respond to a chemical spill, and as a result they can minimize
the harmful effects a spill would produce.

The first part of implementing a plan is to create a chemical
management protocol, which defines who is responsible for care
and storage of chemicals, and where they should be stored in
relation to where they are used. Making sure that chemicals are
stored in the appropriate safety cabinets, as well making sure
that large distances do not have to be traveled while carrying
chemicals to the work area is crucial to minimizing spill
hazards. In addition, when chemicals do have to be stored,
carried and dispensed, the correct safety can should be utilized.
Refer to the MSDS sheet of the chemical to determine the correct
type of safety can for the chemical. As part of this protocol,
use of spill protection equipment is necessary as well, such as
use of spill pallets ,drum racks for drums, spill containment
berms for tanks, and floor spill mats for taps and other
potential drip spots.

The next part of the plan is to create a first aid procedure for
each chemical in the facility. This is extremely important
because treating all chemical burns the same way can make a bad
situation much worse. All workers using the chemicals should be
well-versed in the first aid procedures of each type, so
providing in-depth training is a must. First Aid Response Kits
should be located in close proximity to where chemicals will be
used and be clearly marked and accessible. For extremely caustic
and dangerous chemicals, workers should work in teams so that a
worker can assist in the application of first aid to an injured
worker.

Next, the plan should have a list of items required for chemical
spill management at your facility. Those items include:

Personal Protective Equipment

  * Chemical Splash Goggles

  * Chemical Resistant Gloves

  * Chemical Resistant Shoe-Covers

  * Tyvek Suits

  * Chemical Vapor Respirators

  * Hazardous Spill Signs

Clean-Up Materials

  * Spill Pillows

  * Spill Socks

  * Neutralizers for Acids, Caustics, and Solvents

  * Polypropylene Brush

  * Polypropylene Scoop

  * pH test papers

  * Waste signs, stickers

  * Seal tape

  * Polypropylene waste bags

Spill Containment

  * Drain Covers and Seals

  * Spill Trays for smaller containers

  * Overpack Drums

The plan should provide training and instruction on communication
of the spill, as well as crowd management. It should clearly
define how to provide defense against the chemical spreading into
other areas first, then focus on applying the appropriate
materials to clean up the chemical.

The final part of the plan is to have it approved and endorsed by
management and give your employees the authority to implement it.
Set up a training program to review the program with employees at
least once a year, and run a drill to make sure that they can put
the plan into practice as conceived.




---------------------------------------------------------------------
Rathi Niyogi is the CEO of CriticalTool, a national distributor
of industrial equipment. If you thought this article was helpful,
additional information on spill containment products can be
found at http://www.IndustrialSafetyCabinets.com/


--- END ARTICLE ---

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Our TERMS OF REPRINT are fully enforcable under the terms of:

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.....................................

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   You Must Set All URL's or Mailto Addresses in the body
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   Hyperlinks (clickable links).

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   Clean links should point to the Author's links without
   redirects having been inserted into the copy.

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   the paragraph breaks fall, but you cannot eliminate all
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*** Author Notification ***

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Learn more about our article distribution services by visiting:
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The content of this article is solely the property
and opinion of its author, Rathi Niyogi
http://www.criticaltool.com/



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A Free-Reprint Article Written by: Rathi Niyogi

Article Title:
Developing A Facility Response Plan To Comply With the EPA

See TERMS OF REPRINT to the end of the article.

Article Description:
The EPA has been very proactive in requiring businesses,
both large and small, to adhere to standards that prevent
pollution activities through oil and chemical spills. The
Oil Pollution Act is one example of resulting legislation
that has come from Washington, D.C., and it requires
businesses to file a Facility Response Plan (FRP) with the
EPA.


Additional Article Information:
===============================

428 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2010-12-21 11:15:00

Written By:     Rathi Niyogi
Copyright:      2010
Contact Email:  mailto:rathi.niyogi@...



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Developing A Facility Response Plan To Comply With the EPA
Copyright (c) 2010 Rathi Niyogi
CriticalTool, Inc.
http://www.criticaltool.com/



The EPA has been very proactive in requiring businesses, both
large and small, to adhere to standards that prevent pollution
activities through oil and chemical spills. Since August 1990, in
response to public outrage over the Exxon Valdez incident, the
Oil Pollution Act has been a law that puts the responsibility of
prevention on industry. This law includes the requirement for
businesses to file a Facility Response Plan (FRP) with the EPA.

The FRP requirement is specifically designed for businesses that
meet certain conditions:

1.The facility has a total oil storage capacity greater than or
equal to 42,000 gallons and transfers oil over water to/from
vessels; or

2.The facility has a total oil storage capacity greater than or
equal to one million gallons AND meets ONE of the following
conditions:

  * Does not have sufficient secondary containment for each
aboveground storage area

  * Is located at a distance such that a discharge from the
facility could cause "injury" to fish, wildlife, and sensitive
environments

  * Is located at a distance such that a discharge from the
facility would shut down a public drinking water intake

  * Has had, within the past five years, a reportable discharge
greater than or equal to 10,000 gallons

The EPA also considers whether a facility could cause substantial
harm to the surrounding environment in the event of a spill or
discharge or oil or chemicals into navigable waters, shorelines,
or other groundwater. There are several test factors to assist in
determining "substantial harm," including storage of tanks, age
of tanks and drums, drum management, oil and chemical transfer
methods, as well as location.

The most efficient way of providing a sound FRP is to demonstrate
ownership and use of proper spill containment equipment. This
equipment can include overpack drums, spill pallets, oil drum
racks and trucks, and spill containment berms.

Your FRP should include your current oil and chemical management
plan to demonstrate worker training on spill prevention, with
emphasis on their understanding of the correct use of the spill
protection equipment within your facility. These things include
storage of drums on drum pallets or spill pallets, use of drum
racks for dispensing oil into safety cans, as well as working
with oil storage tanks within the confines of a spill containment
berm and the use of overpack drums for older drums and
potentially-leaking drums.

Depending on your facility layout and workplan and your state's
FRP requirements, your FRP may not be exactly the same as another
business. You can contact your EPA Regional Administrator to for
more information to assist in the development of your FRP.




---------------------------------------------------------------------
Rathi Niyogi is the CEO of CriticalTool, a national distributor
of industrial equipment. If you thought this article was helpful,
additional information on spill containment products can be
found at http://www.IndustrialSafetyCabinets.com/


--- END ARTICLE ---

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.....................................

TERMS OF REPRINT - Publication Rules
(Last Updated:  May 11, 2006)

Our TERMS OF REPRINT are fully enforcable under the terms of:

   The Digital Millennium Copyright Act
   http://thomas.loc.gov/cgi-bin/query/z?c105:H.R.2281.ENR:

.....................................

*** Digital Reprint Rights ***

* If you publish this article in a website/forum/blog,
   You Must Set All URL's or Mailto Addresses in the body
   of the article AND in the Author's Resource Box as
   Hyperlinks (clickable links).

* Links must remain in the form that we published them.
   Clean links should point to the Author's links without
   redirects having been inserted into the copy.

* You are not allowed to Change or Delete any Words or
   Links in the Article or Resource Box. Paragraph breaks
   must be retained with articles. You can change where
   the paragraph breaks fall, but you cannot eliminate all
   paragraph breaks as some have chosen to do.

* Email Distribution of this article Must be done through
   Opt-in Email Only. No Unsolicited Commercial Email.


* You Are Allowed to format the layout of the article for
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   ezine, so long as you can maintain the author's interests
   within the article.

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   for any software that steals sentences from others in
   order to build an article with software. The copyright on
   this article applies to the "WHOLE" article.


*** Author Notification ***

   We ask that you notify the author of publication of his
   or her work. Rathi Niyogi can be reached at:
   rathi.niyogi@...


*** Print Publication Reprint Rights ***

   If you desire to publish this article in a PRINT
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.....................................

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Learn more about our article distribution services by visiting:
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The content of this article is solely the property
and opinion of its author, Rathi Niyogi
http://www.criticaltool.com/



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A Free-Reprint Article Written by: Rathi Niyogi

Article Title:
Types of Spill Containment Equipment

See TERMS OF REPRINT to the end of the article.

Article Description:
When evaluating your spill containment equipment needs, you
will find there are a wide variety of spill containment
tools that are available for various applications. Let's
start by looking at some typical spill containment
applications.


Additional Article Information:
===============================

492 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2010-12-23 10:15:00

Written By:     Rathi Niyogi
Copyright:      2010
Contact Email:  mailto:rathi.niyogi@...



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Types of Spill Containment Equipment
Copyright (c) 2010 Rathi Niyogi
CriticalTool, Inc.
http://www.criticaltool.com/



When evaluating your spill containment equipment needs, you will
find there are a wide variety of spill containment tools that are
available for various applications. Let's start by looking at
some typical spill containment applications.

  * Leaking Vehicles

  * Drum Storage

  * Tap Drips

  * Leaking Tanks

  * Overflow Tanks

  * Battery Storage

While there are probably many more specific spill protection
needs, these represent very typical uses of standard spill
protection equipment. Below is a list of spill containment
equipment and where they would be used:

Drum Spill Pallets - For use on floors so that drums are not
resting directly on the floor. The drums sit on a polyethylene
platform that allows chemicals to leak into a 6-inch-deep tray
rather than on the floor. This is best for drums that do not
frequently dispense liquids.

IBC Spill Pallets - Intermediate Bulk Containers (IBC) present a
larger challenge due to their immense size and weight. IBC Spill
Pallets are typically 28-inch-deep and can support weights of up
to 8500 pounds, and contain a 36-gallon sump to contain an IBC
that may be leaking.

Spill Trays - These 3-inch-deep spill pallets are ideal for
storage of batteries and other small containers that may leak
fluid. Depending on length and width these trays have a 14-gallon
capacity. These trays rest on the floor.

Drum Racks - When a facility has drums that are used frequently
for dispensing liquids, the ideal solution is the Drum Rack.
These racks contain up to fours stalls for 55-gallon drums within
polyethylene holding channels. Usually they contain a Dispensing
Shelf option, which should be utilized to hold a container steady
as it is being filled from the drum. It typically also contains a
66-gallon sump capacity as well as the ability to hold 3,000
pounds of weight.

Drum Containment Systems - Some facilities must keep drums stored
outdoors, whether for waste disposal or hazardous fumes, but this
presents a challenge to keep them out of the elements. The ideal
solution for this need is the Drum Containment System, which
allows drums to be stored on a spill pallet while a hard cover is
mounted to cover the drums entirely. The polyethylene cover
resists chemicals and the elements to keep the drums from
breaking down.

Spill Containment Berms - Many facilities contain larger areas
where tanks and drums are stored together and within close
proximity to each other. Pallets and racks would not be wise use
of the space, so instead a spill containment berm would meet this
challenge. Usually built with collapsible walls, these berms
allow easy access to the area and provide sufficient protection
against small leaks that are typical with tanks and drums. Spill
containment berms can be small enough for a single tank or large
enough to park a tractor-trailer within.

The investment in these equipment options is far cheaper than the
cost of clean-up and remediation for a spill. Consider this when
reviewing solutions that will fit your facilities needs.




---------------------------------------------------------------------
Rathi Niyogi is the CEO of CriticalTool, a national distributor
of Spill Pallets and Spill Containment Berms and other safety
products. If you thought this article was helpful, additional
information on safety storage can be found at
http://www.IndustrialSafetyCabinets.com/


--- END ARTICLE ---

Get HTML or TEXT Copy-and-Paste Versions Of This Article at:
http://thePhantomWriters.com/free_content/db/n/spill-containment-equipment.shtml\
#get_code



.....................................

TERMS OF REPRINT - Publication Rules
(Last Updated:  May 11, 2006)

Our TERMS OF REPRINT are fully enforcable under the terms of:

   The Digital Millennium Copyright Act
   http://thomas.loc.gov/cgi-bin/query/z?c105:H.R.2281.ENR:

.....................................

*** Digital Reprint Rights ***

* If you publish this article in a website/forum/blog,
   You Must Set All URL's or Mailto Addresses in the body
   of the article AND in the Author's Resource Box as
   Hyperlinks (clickable links).

* Links must remain in the form that we published them.
   Clean links should point to the Author's links without
   redirects having been inserted into the copy.

* You are not allowed to Change or Delete any Words or
   Links in the Article or Resource Box. Paragraph breaks
   must be retained with articles. You can change where
   the paragraph breaks fall, but you cannot eliminate all
   paragraph breaks as some have chosen to do.

* Email Distribution of this article Must be done through
   Opt-in Email Only. No Unsolicited Commercial Email.


* You Are Allowed to format the layout of the article for
   proper display of the article in your website or in your
   ezine, so long as you can maintain the author's interests
   within the article.

* You may not use sentences from this article as an input
   for any software that steals sentences from others in
   order to build an article with software. The copyright on
   this article applies to the "WHOLE" article.


*** Author Notification ***

   We ask that you notify the author of publication of his
   or her work. Rathi Niyogi can be reached at:
   rathi.niyogi@...


*** Print Publication Reprint Rights ***

   If you desire to publish this article in a PRINT
   publication, you must contact the author directly
   for Print Permission at:
   mailto:rathi.niyogi@...



.....................................

If you need help converting this text article for proper
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are owned and operated by:

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3010 E Raintree
Stillwater, Oklahoma USA 74074


Learn more about our article distribution services by visiting:
http://thephantomwriters.com/x.pl/tpw/info/article-distribution/index.html

The content of this article is solely the property
and opinion of its author, Rathi Niyogi
http://www.criticaltool.com/



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A Free-Reprint Article Written by: Dan Lok

Article Title:
Wealthy Salon/Spa Owners Focus on What They Want!

See TERMS OF REPRINT to the end of the article.

Article Description:
I have talked to a lot of successful salon/spa owners or
well as other successful business owners. There is a common
thread in all their stories. Success leaves clues.


Additional Article Information:
===============================

610 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2011-06-16 10:00:00

Written By:     Dan Lok
Copyright:      2011
Contact Email:  mailto:article@...



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Wealthy Salon/Spa Owners Focus on What They Want!
Copyright (c) 2011 Dan Lok
Salon Business Expert
http://www.SalonBusinessExpert.com/



I have talked to a lot of successful salon/spa owners or well as
other successful business owners. There is a common thread in all
their stories. Success leaves clues.

I heard this story of a successful salon owner in Houston, Texas.
As the story goes a water heater in a closet had overheated. When
one of the staff opened the closet door flames erupted into the
salon. (I am sure that doesn't happen in the salon. We have had
a flood though that is a story for another day). Luck or fate had
it that there was a fireman in the salon at the time and he
grabbed a fire extinguisher and put out the fire. The fire was
out but what a mess. There was a white powdery substance all over
the salon. The damage was done.

The salon was in a mall. Bill the mall manager called the owner
of salon telling him about the fire. The owner came to the mall
to access the damage. The mall manager met the owner David at his
salon in the later afternoon to discuss the situation. Bill had
already viewed the damage and figured it would take David two
weeks to a month to do the repairs and reopen. There was a lot of
damage the carpet might be ruined, the walls were scorched,
wiring need to be repaired there was smoke damage and there also
might be some hidden damage. This fire would be the talk of the
mall for a while. Everyone is thankful that no one got hurt.

When David heard Bill say it would take him a month to reopen his
salon he said "Not a chance, I'll be open for business at 10 am
tomorrow. You might want to stop by for a haircut."

See David focused on what he wanted. He immediately called his
brother-in-law who was a tradesman. He told him grab everyone you
can, painters, electrician, carpenters etc and get them to over
to salon tonight. The sooner the better! Tell them I will bonus
each one of them $200 but they’ve got to work all night.

An army of workers showed up, rolled up their sleeves and got to
work. They replaced the damage material, repaired the wiring and
plumbing, plastered and painted and cleaned every inch of the
salon removing the layer of white powdery substance from every
nook and cranny in the salon. An exhausted though happy crew left
the salon at 8 am the next morning.

Sure enough, at 10 am that morning Bill the mall manager was
there to see him open his doors for business.

David the wealthy salon owner could have felt sorry for himself,
talked about the bad luck, blame others and wallow in his pain
and struggle. He could have easily been miserable for a day or
two, who would blame him.

David knew that if he focused on the pain of the situation and
thought about nothing but the pain he wouldn't get anywhere. He
understood that he had to accept the pain for what it was and
then focus completely on what he wanted. The more you focus on
what you want, the less the pain matters.

Wealthy salon/spa owners know they need to take over a
challenging situation, reinvent the situation by focusing on what
do they want to create form this situation. Struggling salon/spa
owners get stuck focusing on the struggle and don't take the
first step towards creating what they want. They focus on their
fear instead of what they want.

The next time you face a challenge in your salon or spa focus on
what you want.






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Dan Lok was a college dropout working as a grocery bagger in
a local supermarket for minimum wage when he set out to make
something of himself. A true immigrant success story - Dan came
to North America as a teenager with little knowledge of English
and no contacts. He became a self-made millionaire by the age
of twenty-seven. Dan wrote about his experience of opening a
successful salon in his book Lies Salon Owners Believe And The
Truth That Sets Them Free. Visit Dan at:
http://www.salonbusinessexpert.com/


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Article Title:
5 TIPS FOR EFFECTIVE COMMUNICATION SKILLS

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Effective communication skills: These five tips will help you put
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363 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2011-06-24 10:15:00

Written By:     Paul Barton
Copyright:      2011
Contact Email:  mailto:selfi3k@...



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5 TIPS FOR EFFECTIVE COMMUNICATION SKILLS
Copyright (c) 2011 Paul Barton
Author of
http://www.howtomakeconversation.com



Want more effective communication skills? Here are five effective
communication skills tips to remember:

(1) Apply ALL the tools of communication -- not just the words.
Your image and the way you are seen by others, your attitude,
posture and tone of voice all combine to communicate for you.
Some studies show these factors convey more real meaning than the
actual words you use. Effective communication skills require
using these tools.

(2) Understand the critical role that "human needs" play in the
effectiveness of your communication. Your success will depend, in
large part, on the degree to which your communication agrees with
or threatens those needs -- things like the "basics" of food,
shelter and clothing, as well as safety, belonging, ego-status
and self-actualization -- all terms many of us learned in
Psychology 101, but might have long forgotten. Failing to take
them into account can severely hamper effective communication
skills.

(3) Plan your communication. It doesn't matter whether you're
talking to 1 person or 100. If your communication is important,
then it is worth thinking it through and doing it right. Consider
both what you want to accomplish and the needs and interests of
the others.

LEVERAGE YOUR COMMUNICATION RESOURCES/REPEAT/LIMIT

(4) Send your message in a way that leverages your verbal and
non-verbal resources -- such as clear enunciation,
message-punctuating hand gestures and facial expressions. Again,
these additional communication tools can add real meaning to and
understanding of what you are saying. One of the most effective
tools for effective communication is repetition. The "three
tells" approach is a powerful way to accomplish this: (1) Tell
them what you're going to tell them. (2) Tell them. (3) Tell
them what you told them. Don't try to make one communication do
too much. One major "take away" message and two or three
support points is a good rule of thumb.

(5) Explain and encourage in order to persuade. If you are
seeking action or an attitude change on the part of the other
person, be sure to explain and back up what you are saying. Think
of ways to make it easy for the other person to agree to do what
you want.




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Paul Barton, former Director of Corporate Advertising Programs at
IBM and author of several books and articles about communication,
is a consultant and coach of effective communication skills.
http://www.effectivecommunicationsskills.com


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.....................................

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* You Are Allowed to format the layout of the article for
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   ezine, so long as you can maintain the author's interests
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* You may not use sentences from this article as an input
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   order to build an article with software. The copyright on
   this article applies to the "WHOLE" article.


*** Author Notification ***

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   or her work. Paul Barton can be reached at:
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http://www.howtomakeconversation.com



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