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Making Money With Your 1st Or 50th Website Using Google Adsense   Message List  
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Making Money With Your 1st Or 50th Website Using Google Adsense

Article Description:
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If you are just starting online with your first website, you have
quite a learning curve in front of you. I know that your learning
curve is still long, because I have been making money online for
years, and I am still learning new stuff everyday


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1721 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2007-12-06 10:36:00

Written By: Clinton Douglas IV
Copyright: 2007, All Rights Reserved
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Making Money With Your 1st Or 50th Website Using Google Adsense
Copyright (c) 2007 Vasrue.com, All Rights Reserved
Written by: Clinton Douglas IV
Vasrue Travel
http://travel.Vasrue.com



If you are just starting online with your first website, you have
quite a learning curve in front of you. I know that your learning
curve is still long, because I have been making money online for
years, and I am still learning new stuff everyday.

Every year, more people are coming online. And every year, people
struggle to figure out how to tap into the economic engine
powered by the Internet. The one thing that newcomers to the
Internet frequently fail to realize is that those of us, who are
making the most money online, spent years learning our trades.

The good news is that Internet newcomers have one major advantage
that my mentors and myself did not have when we started our
online enterprises. The newcomers have people like us who are
willing to teach others what they have learned.

First And Most Important Lesson To Learn

There are three kinds of commercial websites on the Internet:
product/service merchants, advertising providers, and non-profit
websites.

Now, the Red Cross and the United Way are non-profit websites by
choice and mission. But, the majority of non-profit websites on
the Internet were designed to be for-profit websites, but the
website owner will have been lucky to have earned enough to pay
their web hosting costs.

By the end of this article, I hope that I will have provided you
enough information to be able to turn any non-profit website into
a profit generating machine.

Merchants sell services. They also sell products made by others
or themselves. Some merchants produce their own informational
books and e-books, on a wide variety of topics.

Many people make the mistake of assuming that they do not know
anything of value that other people would want to know. But, that
just isn't true. Call me an optimist if you will, but I believe
everyone knows something that other people would be willing to
pay a certain amount of money to learn.

Ii is a fact that some of the smartest online entrepreneurs I
know make a lot of money by writing and selling books and
e-books, on topics ranging from cryptograms
(http://www.cryptogramsbylouise.com/), to how-to cure acid reflux
(http://www.refluxgoneforever.com/), to finding the hero within
(http://www.herosoul.com/), to how to be more successful with an
online business.

I have bought many e-books and I have to say that some were
better than others, but all of them helped me to learn what I
needed to know in order to be successful with whatever endeavor I
was undertaking.

Advertising Providers build websites with the intent of
attracting a huge and loyal audience, so that advertisers will
consider their website to be a good place to spend their
advertising dollars.

In those dark days before Google Adsense
(http://adsense.Google.com) and Yahoo's Publisher Network
(http://publisher.yahoo.com/), we little guys were just tough
out-of-luck if we wanted to sell our advertising space through a
larger network of advertisers.

I remember having a website that was finally serving one thousand
unique page views per day, or 30,000 page views per month. I
remember thinking that it was time for me to see whom I could
sell advertising space. So, I started doing my research.

I looked at one advertising network, and then another, and
another. Without fail, most advertising networks required one
million page views per month in order for a website to
participate in their network. I was just poop out of luck.

So, I started advertising space on my site to my visitors. I sold
some advertising, but I did not make a living doing it. The main
issue here is that the people on my site are looking to learn
about travel and other things, and advertisers generally spend
their time on sites learning about doing business online.

Then in 2003, it all changed with the rollout of Google Adsense.
Suddenly, all I needed to do was to apply to participate in
Google's program. On approval, I could add one little piece of
javascript code to my website, and I could start earning money
from Google immediately, by making their client's advertising
available on my own website.

Finally, my information website had a method for earning money
that did not require for me to spend all of my waking hours
chasing one sale after another.

Some Background

When I started my first online business, I had set up an Yahoo
store (http://www.yahoo.com). I did very well with it, but after
a couple years, I realized that I did not want to keep doing the
same thing for the rest of my life.

Three rooms of my home were committed to storing merchandise that
I was buying for resale. When I made a product purchase, I had to
take photos and then sit down to my computer, upload the image
and make an appropriate product description. Then I had to spend
all of my spare time, making new listings at Yahoo and running to
the post office to ship the merchandise I had sold.

One day I realized that the reason I had started my business is
to provide my family a better standard of living. I had
accomplished that goal, at the cost of time with my family. I was
literally working from the moment I got out of bed, until I
collapsed into my bed at the end of the day.

After parting ways with Yahoo, I researched other profit models
and settled on a membership site. In order to be successful with
a membership website, one must be willing and able to add new
good quality content to the website at least three or four times
per week. That is a job in itself.

While my membership site did well monetarily, I found myself in a
position similar to when I had my Yahoo store. I was spending all
of my spare time with my business and not my family.

Finally, I Wrapped My Head Around The Solution

What I needed for myself was a website where I could sell other
people's products and services, then let the other person handle
the entire process of collecting the money and delivering the
product or service. I needed to build my business in such a way
that I could build my website, when I wanted to invest the time,
and I could collect my checks at the end of the month.

The advertising website is the best kind of site to have when
your goals are the same as mine.

So, I embarked on building a website that had information on a
wide variety of topics.

Three years after I started my current website, Google launched
their Adsense program. I applied to Google's Adsense program and
was accepted within just a few days. I then applied my Google
Adsense code to my website.

Over the years, I have been building links to my website so that
people could find me. The articles and directory links have
produced good traffic results for me on a consistent basis, since
I started the process of building them.

The Next Lesson Can Literally Double And Triple Your Income

When you undertake to design a website that will host
advertising, don't be shy about it!

• Don't stick your advertising in a corner somewhere; • Don't
design your advertising to look like something other than an
advertisement; • Don't be afraid to test your advertising
placement; • Don't be afraid to tell people that they can buy
advertising on your website; • Don't be afraid to charge good
money to advertisers to have a placement on your website.

Don't be afraid and don't be shy. Your reason for putting
advertising on your website is to give YOU a way to make money
from your work. But, in order to keep your advertisers happy, you
need to make sure that they get a good return for their
investment.

When you can help your advertisers make money, then you will by
extension earn money from your website. It is a beautiful
concept; when I help put money in my advertiser's pockets, they
put money in my pocket.

Specific Tips To Maximize Your Advertising Click-Through Rates
(CTRs)

The default link color on the Internet is blue; so make the links
in your advertising blue.

The default text color on the Internet is black; so make the text
in your advertisement black or whatever color is the default text
color on your website.

Make your advertisement block stand out from the rest of the
content on the page. Putting your ads directly in your visitor's
face is good. Within a text block, I have found the 300x250 to be
the most effective ad block size. To see an example of the
300x250 text block in action, view my blog here:
http://www.clintondouglasiv.com

Other ad block sizes that we have seen good results include: the
728x90 leaderboard, 468x60 banner, and the160x600 wide
skyscraper.

Be The Next Advertising Success Story

I advised a friend of mine to make these kinds of changes on his
own website. He already had great traffic, but he was not making
as much money as I thought he should be making.

On my suggestion, he changed his Google ads from the bottom of
his left sidebar to the main part of his pages. He told me that
his CTR increased from 0.8% to 2.4%. I told him to change his ads
from the 468x15 link unit to the 468x60 banner ad. He told me
that his CTR increased from 2.4% to 4.7%. Then I told him to
change his links from black to blue. Within just a few weeks, he
reported back to me that his click-through rates jumped again,
this time from 4.7% to 7.8%. He even reported that on some
individual days, his new layout generated as high as 11.4% CTRs.

On my friend's website, his CTR jumped from 0.8% where it had
been for a couple years, since he started using Google Adsense,
to 7.8% on average. While most webmasters will see an average
increase of two- to three-times, my friend has experienced a
nearly tenfold (+9.75%) increase in his advertising revenue
through that website.

What could you do with ten times more advertising revenue from
your website? You will never know until you implement these kinds
of changes on your website to increase your own advertising
revenue.




---------------------------------------------------------------------
Clinton Douglas IV, writes E-Business articles. "In less than
7 Days" you could have your own Highly Profitable Website. Visit
his site now; Read the insider secrets to Building an Online
Empire ==> Learn how to make fast online money by visiting:
http://online-empire.vasrue.com/

Copyright (c) 2007 Vasrue.com All Rights Reserved


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