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Quoting strategy   Message List  
Reply | Forward Message #426 of 442 |
Re: Quoting strategy

The work that this refers to is for govenment RFQ's. There is a set
delivery time and the lowest bid gets it assuming certain
qualifications. We have been working on expanding their market to
limit gov. contracts but this work offers a certain amount
of "filler" throughput when the shop has excess capacity. Any
throughput is better than none.

The strategy you refer to is one which they have been employing with
a different market (the walk in off the street jobs) and it seems to
be working. This in combination with the idea of keeping the
constraint working - even with lower throughput has meant sales are
up 30% over last year.

The big win here is that they have dropped the "cost plus" costing
method. Traditionally they have calculated the hours required and
the material needed with a mark up. They then refused to bill at
less than a certain hourly rate explaining that they would "lose
money" on the job. After going through the P's and Q's exersize they
realized the importance of maintaining throughput. Now they simply
quote according to what they feel the market price is.
Saves a lot of their engineers estimating time as well.

Bryan

=|JRM: Good news! The fact that many managers refer to estimating as 'costing',
indicates the seriousness of this problem.|=



Thu Feb 7, 2008 12:17 pm

bryanmcn2001
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Message #426 of 442 |
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I have a metal fab shop client who, after grasping the throughput accounting concept and dumping the "cost plus method" now has (on his own) come up with a...
Bryan McNamara
bryanmcn2001
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Feb 6, 2008
12:59 am

Good, well thought out response, Justin. Mark Woeppel President Pinnacle Strategies =|JRM: Thank you Mark. Who said sales guys don't understand operations...
mark woeppel
mwoeppel
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Feb 6, 2008
4:25 am

The business has seasonality to it so clients understand that the discounted prices are temporary. We agree that margins could erode if precedents are set but...
Bryan McNamara
bryanmcn2001
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Feb 6, 2008
12:26 pm

Bryan, As with Justin, I believe that you have to be very careful utilizing pricing to modulate capacity (actually I don't think one should do it). Customers...
Bill Rhind
awrhind
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Feb 7, 2008
8:04 am

The work that this refers to is for govenment RFQ's. There is a set delivery time and the lowest bid gets it assuming certain qualifications. We have been...
Bryan McNamara
bryanmcn2001
Offline Send Email
Feb 10, 2008
1:30 am
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