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Reengineering the Real Estate Agency   Message List  
Reply | Forward Message #428 of 442 |
Re: Reengineering the Real Estate Agency

Justin

From the perspective of someone who has dealt with Real Estate agents
a lot, the reason we distrust them is that they are given 5-7% of the
selling price for doing very little work.

To maximize their throughput they must encourage low prices for fast sales (the
small difference in commission is negligible to them) so they are always working
for the buyer regardless of who contracted them.

=|JRM: This was backed up by some research done by Steven Levitt (reported in
his book, Freakonomics). He compared the sale prices of RE agents' clients'
homes with the agents' own homes. They tended to take a little longer and sell
their own homes for more!|=

To counter this several "flat rate" real estate companies have
cropped up in this part of the world. They charge a standard fee to
advertise. They also have a team that will assist the seller with
appointments. There is no conflict because the seller gets what they
want (good advertising) and the real estate company gets paid
regardless of whether the house sells.

Closer to being institutionalized?

=|JRM: Sure, but for this model to be commercial, people must be prepared to
purchase the service in significantly greater numbers! Additionally, the firm
must have a genuine cost advangage. Agents may appear to earn a lot on each
transaction but I think it would be fair to say that an average agent probably
earns a pretty average income. I suspect that we will see an increasing number
of start-ups beginning to nibble-away at the edges of this market (as is
happening currently in the recruitment space).|=



Tue Feb 19, 2008 2:33 am

bryanmcn2001
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Message #428 of 442 |
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A few years ago a client of ours was thinking of purchasing a real estate agency (he didn't). He asked me to detail some ideas about what we might do to this...
Justin Roff-Marsh
justinroffmarsh
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Feb 19, 2008
1:21 am

Justin From the perspective of someone who has dealt with Real Estate agents a lot, the reason we distrust them is that they are given 5-7% of the selling...
Bryan McNamara
bryanmcn2001
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Feb 19, 2008
3:11 am

I think that the commercialisation breakthrough would need to centre around reducing or removing the uncertainties for the vendor. This would seem to be prime...
Mike Smith
MikeS@...
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Feb 19, 2008
10:59 pm

This is an interesting discussion at a convenient moment, as I am about to sell my house using an REA. That in itself is not very interesting and certainly not...
mr_delete_nl
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Feb 21, 2008
1:09 am

Success is often found when goals are aligned. By this I mean aligning your goals to the REA's. I think you are correct in deducing that a fast sale is of more...
Mike Smith
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Feb 21, 2008
1:42 am

If you review the article, the issue of the property not selling for a higher price and REA pushing for deal that may not be in the best interest of the...
mark woeppel
mwoeppel
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Feb 21, 2008
3:47 am

Somewhat of a combination of what I've read on this post... 1) Pay for an independant dollar value assessment of your house. 2) Do a little research on your...
Bryan McNamara
bryanmcn2001
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Feb 22, 2008
12:55 am
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