I think that the commercialisation breakthrough would need to centre
around reducing or removing the uncertainties for the vendor. This would
seem to be prime opportunity for TOC to be applied.

I think that the perception that REA's do nothing for their money, or
are in fact working for the buyer at the vendor's expense is tied to the
anxiety that the vendor feels about not knowing when their house will
sell and what price they will get.

Vendors may well be happy to pay something to have this uncertainty
removed. This is a commercial opportunity.

=|JRM: Mike, good insight! I guess the uncertainty equation has two axes:
wait-time and price. The service provider could reduce the uncertainty
associated with either or both. I suspect, however, that many (if not most)
vendors are more sensitive to wait-time than they are to price.|=