Opportunities for massive value creation, sustainable growth and human development lie at the "Base of the Pyramid" (BOP), a socio-economic designation for the 4 billion individuals that live primarily in developing countries and whose annual per capita incomes fall below $1,500 (PPP).

Discovering and tapping the BOP's market potential requires the development of new strategies and businesses, as well as a fundamental change in how individuals and organizations in wealthy countries view their roles and rewards in the developing world. This group is designed to foster, facilitate, and capture ideas and best practices in entrepreneurship and new venture development in the Base of the Pyramid.

"The beginning of wisdom is the admission of one's own lack of knowledge. As long as we think we know, when in fact we do not, we shall continue to go to the poor and demonstrate to them all the marvellous things they could do if they were already rich." - E.F. Shumacher - Small is Beautiful