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New Members. Yay!   Message List  
Reply | Forward Message #15 of 43 |
Re: New Members. Yay!

Well, the 12 & Woodward location does seem to hold some promise. It would,
however be
irresponsible of me not to play some Devil's advocate. I mean, the market is
going to be far
tougher than I could. Here's my list of concerns;

1. No foot traffic (well very little)
2. Invisible from Woodward (unless you are looking for it and know where to
look)
3. Place has been empty for a few years - what does the rest of the market know?
4. That extra space cuts both ways.
A. The fixed costs associated with extra space are extra rent as we know, but
there is also a
cost to heat (and cool) as well as labor hours required to keep the place clean.
B. Can you cover the build out for that much space?
5. How does the city of Berkley feel about allowing on site roasting? No matter
how much we
might like the aroma, the neighbors might not want it. Anyone familiar with the
city
leadership there?

I am sure that your business plan already covers at least some of these items,
but since I
have not had a chance to see it yet, these are my thoughts.








Sat Oct 15, 2005 11:03 pm

phred_the_red
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Forward
Message #15 of 43 |
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Hi all, I see we have a few new people. Huzzah! I invite all of you, new and old alike, to look through the message archive and post your thoughts on what's...
Adam
ajmwolfe1
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Oct 15, 2005
8:56 pm

Well, the 12 & Woodward location does seem to hold some promise. It would, however be irresponsible of me not to play some Devil's advocate. I mean, the market...
Rob
phred_the_red
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Oct 16, 2005
6:48 pm

All of these are very good points, and well worthy of more research. I appreciate the input that all of you are offering. Rob, I'd like an opportunity to sit...
Adam
ajmwolfe1
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Oct 16, 2005
6:59 pm

Related to the whole heating thing: I know of a certain cafe in Sterling Heights whose ownership changed in the fall; by the time winter was over, the place...
Jacques Treatment
jacquestreat...
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Oct 17, 2005
5:42 pm

M Squared has a point. If the store opens at the wrong time, it could be costly. I have to believe that there will be seasonal cycles involved here. I am sure...
Rob
phred_the_red
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Oct 18, 2005
10:53 pm

I note that this is why a lot of the places that do coffee drinks also do sodas, ice creams, and the like. I'll also note (and the Europeans have figured this...
Jacques Treatment
jacquestreat...
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Oct 19, 2005
9:06 pm

On the other hand, it is winter when they are looking for a place inside to go. The biggest question is, what can your business plan handle? Can it handle the...
Jeffrey A Thompson
niadenud
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Oct 20, 2005
11:31 pm

Since there are two messages that I wanted to respond to in this one email, I'll address both of them right here. Jeff, I agree with you. Winter is a time when...
Adam
ajmwolfe1
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Oct 20, 2005
11:58 pm

Okay 1: Opening a new store 1a - In my humble opinion, the best time to open a new store is in the FALL. If it's a highly urban area with schools nearby, and...
Steven Tocco
tobleroneflyte
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Oct 22, 2005
8:53 pm
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