All of these are very good points, and well worthy of more research.
I appreciate the input that all of you are offering.
Rob, I'd like an opportunity to sit down with you and work out some
of the details that require a more exacting eye than I can sometimes
manage. Expect to hear from me by phone. For anyone who might like to
talk in person, a few of us will be meeting tonight at Trixie's in
Roseville after 9pm. Look for the untamed red hair. ;o)

- AJM

--- In boundandgrounds@yahoogroups.com, "Rob" <goodrob@g...> wrote:
>
> Well, the 12 & Woodward location does seem to hold some promise. It
would, however be
> irresponsible of me not to play some Devil's advocate. I mean, the
market is going to be far
> tougher than I could. Here's my list of concerns;
>
> 1. No foot traffic (well very little)
> 2. Invisible from Woodward (unless you are looking for it and know
where to look)
> 3. Place has been empty for a few years - what does the rest of the
market know?
> 4. That extra space cuts both ways.
> A. The fixed costs associated with extra space are extra rent as we
know, but there is also a
> cost to heat (and cool) as well as labor hours required to keep the
place clean.
> B. Can you cover the build out for that much space?
> 5. How does the city of Berkley feel about allowing on site
roasting? No matter how much we
> might like the aroma, the neighbors might not want it. Anyone
familiar with the city
> leadership there?
>
> I am sure that your business plan already covers at least some of
these items, but since I
> have not had a chance to see it yet, these are my thoughts.
>