A Free-Reprint Article Written by: Braxton Heitz

Article Title:
Student Credit Cards Can Help Lay The Foundation For Prosperous Adult Living

See TERMS OF REPRINT to the end of the article.

Article Description:
Credit is one of the most fundamental aspects of the financial
structure we have built our society. In fact, a great credit
score can be one of the most valuable assets an individual will
ever have in his or her life.


Additional Article Information:
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948 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2009-11-24 09:00:00

Written By:     Braxton Heitz
Copyright:      2007-2009
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Student Credit Cards Can Help Lay The Foundation For Prosperous Adult Living
Copyright (c) 2007-2009 Braxton Heitz
Jobs And Paychecks
http://www.jobsandpaychecks.com/



Credit is one of the most fundamental aspects of the financial
structure we have built our society. In fact, a great credit
score can be one of the most valuable assets an individual will
ever have in his or her life.

A young person, just beginning to build a credit rating for his
or herself will often discover that their lack of proven credit
history will be disadvantageous to their goals. Having no
established credit is generally viewed in the same light as
having bad credit, because there is no way to foresee how well
the individual will pay their bills.


Establishing Good Credit

Credit scores are determined by a number of factors. How much
debt a person has, how regularly they pay their bills, and a
history over a seven-year period, are typically the main factors
used in determining a person's personal credit rating. For the
college student, a student credit card can be a great financial
product to help them begin the process of establishing their own
good credit down the road.

College student credit cards provide a variety of options that
can make them more suited for a beginner in the world of credit,
than credit cards designed for more experienced cardholders.

Credit cards, in general, are a very easy concept to understand.
They are like little loans that one will qualify for in advance
and can use whenever they wish. The student can request a student
credit card by filling out an online credit card application from
any major bank, or they can fill out a credit card application at
their local bank.

If a student ever needs to purchase something and they do not
have the cash on hand, they can use a credit card to pay for it
and then pay the credit card company the money back. Having a
college student credit card is like having a kind and
compassionate parent in their back pocket who will agree to any
request the student has for cash.

Most student credit card providers prefer that a responsible
cosigner be listed on the credit card application. In most cases,
this would be a parent or guardian. Having someone with a great
credit score, willing to vouch for the student's ability to
repay any credit balances, is an encouraging sign for any
lender.


The Dangers

A student credit card is obviously a good thing for many reasons.
Many students use their cards for specific purposes only. This
can be an essential item, or they could have it purely for
emergencies.

One classic example is a gas credit card. It is common for
students to use their credit card solely to purchase gas, so they
always have a way of paying for gas when they need it. Other
common choices include groceries and other basic necessities.

This is a very responsible way to handle a credit card. Problems
begin when negative spending habits begin to develop. First,
students begin spending more than they can immediately pay back.
Student credit cards typically offer lower interest rates than
traditional credit cards, but they still charge interest.

Most students are just starting out in life and they are not
quite as responsible as they should be with their credit cards.
They will get a student credit card for emergencies only, but
fail to thoroughly define what they consider to be an emergency.
As time goes by, they might become more inclined to consider a
night on the town with their friends to be an emergency that will
justify the use of a credit card.

Most credit cards have what they refer to as grace periods. This
is a period of time that allows the cardholder a time period
where interest charges do not apply. Grace periods are typically
30 days or until the end of the month of the original purchase.
Different companies have different policies regarding their
credit card grace periods.

Paying off the entire balance every month is the ideal situation,
but there are always situations that will arise that make it
difficult to do so. Paying off what you owe as quickly as
possible is the only way to avoid accruing interest charges that
can easily increase the consumers debt to double the amount of
the original purchase.


Potential Perks

A wise spender can easily manage their finances, so that upon
graduation, a college graduate could have established a solid
enough credit rating to be able to buy a home straight out of
college.

There are many aspects of student credit cards that are designed
to help young cardholders wisely manage their debt. The amount of
interest most people pay is considerable. College student credit
cards are generally low APR credit cards, which means that the
student will often pay a lower APR than someone ten years their
senior.

In addition to low credit card APR rates, there are many Internet
features available for someone with a student credit card. Online
bill pay makes it possible for a student to easily pay all of his
or her bills conveniently. Many companies also offer monthly
reminders to help young people adjust to paying their bills
regularly.


In Conclusion

A college student credit card can help prepare a young person for
the immense financial world that awaits them at the end of their
college careers. There are many potential pitfalls in the
economic world that an untrained eye might miss, but the student
credit card program will teach the attentive student how to spot
and correct these potential pitfalls. Student credit cards can
help prepare anyone for a life in the real world, and help a
student enter adulthood with the good financial sense to make
good financial decisions.




---------------------------------------------------------------------
Braxton Heitz writes about family finances and the struggles of
the job search. If you are looking for a job or looking to make
a career move in the current troubled economy, then visit the
Jobs And Paychecks website at: http://www.jobsandpaychecks.com/
If you are looking for good information about the job search,
visit: http://jobsearchmagazine.com/


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Our TERMS OF REPRINT are fully enforcable under the terms of:

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*** Digital Reprint Rights ***

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   You Must Set All URL's or Mailto Addresses in the body
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* Email Distribution of this article Must be done through
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A Free-Reprint Article Written by: Hunter Waterhouse

Article Title:
Track And Measure Your Advertising, Customer Acquisition Costs, And The Lifetime
Value Of A Customer

See TERMS OF REPRINT to the end of the article.

Article Description:
As business owners and managers, we need to look at a
variety of numbers to gain a better understanding of our
businesses. In this article, we are going to consider two
very important metrics in business marketing - Cost Of
Customer Acquisition and Advertising ROI (Return On
Investment).


Additional Article Information:
===============================

1679 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2009-11-19 10:00:00

Written By:     Hunter Waterhouse
Copyright:      2009
Contact Email:  mailto:hunter.waterhouse@...



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Track And Measure Your Advertising, Customer Acquisition Costs, And The Lifetime
Value Of A Customer
Copyright (c) 2009 Hunter Waterhouse
Online Marketing for Local Businesses
http://onlinemarketinglocal.com/



As business owners and managers, we need to look at a variety of
numbers to gain a better understanding of our businesses. In this
article, we are going to consider two very important metrics in
business marketing - Cost Of Customer Acquisition and Advertising
ROI (Return On Investment).

One of the most important numbers we need to always be mindful of
is the "Cost of a New Customer" or "Cost of Customer
Acquisition".

Understanding Customer Acquisition Costs

If you are unfamiliar with this concept, let me give you a quick
tutorial on this advertising metric.

===============================================================>

  Suppose you run an advertisement in your local newspaper for
your furniture store. Suppose for the sake of this example that
you paid $1000 for your display ad in the newspaper.

  Now, suppose your advertising brought 4 new customers into your
store, who bought from you. Suppose also that the average spend
for each customer was $1500.

  With the example I am drawing, your $1000 display advertisement
in the newspaper brought in 4 customers who spent a total of
$6000 in your store.

  I am going to keep this example simple, so that more people can
keep up with the numbers.

  On the basic premise of our example, you generated 4 customers
after an outlay of $1000 in advertising. So your basic Cost Of
Customer Acquisition was $250 per customer.

  If your business received fewer customers, from your outlay of
$1000 in advertising, then your Cost Of Customer Acquisition is
more expensive.

  But, if your business earned more customers who spent money,
then your Cost Of Customer Acquisition would be much smaller.

===============================================================>

In its simplest form, the Cost Of Customer Acquisition is the
money spent to get the customer to your store divided by the
number of new customers acquired. We will look at this in more
detail, later in this article.

The Best Way To Measure Sales And Marketing Performance

Entrepreneur Magazine in a 1999 article reflected on the Cost Of
Customer Acquisition in the dot com world. The article suggested,
"the cost of new customer acquisition is one of the best ways to
measure sales and marketing performance."

In 1999, the Cost Of Customer Acquisition for the following
companies were:

  * BarnesAndNoble.com - $42

  * Amazon.com - $27.60

  * Priceline - $32.30

  * Beyond.com - $29.30

On the surface, these numbers may seem small. But, Amazon's
Average Sale is in the $17-range! This makes the challenge that
Amazon and other major retailers face fairly transparent. If
these retailers could only count on one purchase from the newly
acquired customer, then these businesses would be losing money by
the truckload.

Fortunately, Amazon continues to perform well in Repeat Business
from a single customer. The following calculations reflect
additional numbers that we business people should also factor
into our Cost Of Acquisition metrics.

The Real Value Of A Customer

Amazon's first-sale may only be $17, but in 1999, Amazon's
Average Sales Per Customer was $116, up $10 from the previous
year. Unfortunately, Amazon isn't very forthcoming with these
numbers, so after two hours research, I was unable to come up
with more up-to-date numbers for you to consider.

The point of mentioning this is that it is important for business
owners and managers to recognize that the Value Of A Customer is
not how much sales revenue is derived from the initial purchase,
but more importantly, from the Lifetime Value Of A Customer.

If we looked at Amazon's Cost Of Customer Acquisition only in
terms of that first sale, then they will be losing money
hand-over-fist. With a Cost Of Acquisition of $27.60 and the
first sale of $17, Amazon could not stay in business long if they
were continuously producing numbers at that level. However, once
you factor in the Lifetime Value Of A Customer, then Amazon is
spending $27.60 to acquire a customer that is worth $116 in sales
for them. Therefore, by measuring the Lifetime Value of a
Customer, Amazon is spending only 24% of their revenue in order
to acquire one customer.

Few businesses invest 24% of their revenue in advertising, but
Amazon hopes that the Lifetime Value of a Customer will
eventually exceed the $116 value, known to have existed in
FY2000.

As the Lifetime Value of a Customer increases, the overall Cost
of Customer Acquisition will fall, as an overall percentage value
of Cost Of Acquisition divided by the Lifetime Value of the
customer.

The Compounding Lifetime Value Of A Customer

If you have a hair-cutting salon and your advertising budget for
one month is $1000, and you get 30 new customers through the
door, who will spend an average of $20 for a hair cut, then your
basic Cost of Customer Acquisition is roughly $33.34 to gain $20
in new sales.

But if only half of your 30 new customers become regular clients,
then you can anticipate 15 of those customers coming to your hair
salon at least once a month for the remainder of the year.
Therefore, the first 15 customers will be worth $20 each, and the
next 15 customers will be worth $240 each over the course of one
year ($20 x 12 months). All told, your first 15 customers will
put $300 in your cash register, and the next 15 customers will
put another $3600 in your cash register.

Thus, in the hair salon example, your $1000 in advertising could
generate new customers that will generate $3900 in new sales.
Once you start to consider the Lifetime Value of a Customer,
within the Cost of Customer Acquisition, then you will realize
that the Cost of Customer Acquisition - although it might be
higher than the initial sale - holds out the possibility and
promise reducing itself as the Lifetime Value of a Customer
increases over time.

As the end of the year winds down, you will be able to see that a
$1000 expenditure was turned into $3900 in new revenue. In
essence, for every dollar you spent on advertising that month,
your return value was $3.90 over the course of one year.

In the second year, if only half of the original 15 regular
customers or roughly 8 people stay with you for the full course
of the second year, then the $1920 in revenue (8 people X $20
each X 12 months) you can expect from those customers could
almost be considered free money. Of course, you will still have
service fulfillment costs, but that second year will give you
nearly $2000 in revenue that you will not have to chase.

Even if half of the customers drop off during the following
calendar years, then a 50% customer attrition rate will allow
you to have customers that could stay with you up to five years.
Calculated against a 50% decrease in customers over each calendar
year, your $1000 investment in advertising may translate into
$7500 in revenues over five years ($3900 + $1920 + $960 + $480 +
$240 = $7500), from the initial investment of $1000 in advertising.

The interesting thing about this scenario is that it is based on
an advertising budget of $1000 ONE TIME. But, most businesses
will continue the advertising process every month in every year.
Therefore, the above example could compound month-after-month.
Every month should bring the same or similar results to your
business for the month and year.

Advertising Is A Process, Not An Event

Many small business owners have a dire misunderstanding of the
nature of advertising and the value to be received from the
advertising.

When business owners or managers fail to track and measure the
new business generated from the advertising, then the business
owners and managers will fail to see that advertising is an
expense that can return huge dividends to the business.

When businesses fail to track and measure advertising successes,
people tend to only see the money leaving the business without
every seeing the reward coming back into the business. As a
result, many business managers will employ advertising for a
short time, then cancel the advertising, under the false belief
that the advertising was not returning value to the business.

When businesses fail to understand the Lifetime Value Of A
Customer, it is hard to appreciate any advertising method that
fails to pay for itself in its first cycle. If Amazon was to only
look at the initial sale generated by a new customer, they would
quickly cancel all of their advertising efforts. Fortunately for
Amazon, its management understands that the initial $17 sale is
not the measure to use to determine the value of Amazon's
advertising efforts. Amazon's management understands that the
true Cost of Customer Acquisition should not be measured by the
initial sale, but by the Lifetime Value of a Customer. In doing
so, Amazon has ensured that it will continue to be one of the
largest and most successful retail outlets on the planet.

When business managers fail to understand the Lifetime Value of a
Customer, it is hard for them to appreciate and understand the
compounding nature of the revenue stream for a business. It is
hard for them to understand that money invested into advertising
today, can deliver huge rewards over the next several years.

A Wake Up Call For Small Business Owners

According to Scott Shane, author of "Illusions of
Entrepreneurship: The Costly Myths that Entrepreneurs, Investors,
and Policy Makers Live By", only 29-in-100 businesses will
remain in business after ten years. That means that a full 71% of
businesses started in any calendar year will be out of business
in only ten years.

It is sad to say, but the reason most businesses fail is that
business owners and managers fail to understand the nature of
advertising, the importance of tracking and measuring advertising
results, the Lifetime Value of a Customer, and the compounding
nature of the revenue stream.

I don't want to see your business on the trash heap of
yesteryear. So, it is my hope that you will take this article as
a wake-up call, as to the importance of advertising and its
potential to lift your business into profits.




---------------------------------------------------------------------
Hunter Waterhouse has been helping business owners advertise
their businesses online for nearly a decade. He is ready,
willing, and able to put his experience to work for Main
Street Businesses that seek to generate walk-in traffic to
their stores, from the online exposure of their business.
To learn more about how Hunter can help advertise your
local business, visit: http://onlinemarketinglocal.com/


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.....................................

*** Digital Reprint Rights ***

* If you publish this article in a website/forum/blog,
   You Must Set All URL's or Mailto Addresses in the body
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   Clean links should point to the Author's links without
   redirects having been inserted into the copy.

* You are not allowed to Change or Delete any Words or
   Links in the Article or Resource Box. Paragraph breaks
   must be retained with articles. You can change where
   the paragraph breaks fall, but you cannot eliminate all
   paragraph breaks as some have chosen to do.

* Email Distribution of this article Must be done through
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*****************************************************************
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ABOUT THIS ARTICLE SUBMISSION

http://thePhantomWriters.com is a paid article distribution
service. thePhantomWriters.com and Article-Distribution.com
are owned and operated by:

Bill Platt
3010 E Raintree
Stillwater, Oklahoma USA 74074


Learn more about our article distribution services by visiting:
http://thephantomwriters.com/x.pl/tpw/info/article-distribution/index.html

The content of this article is solely the property
and opinion of its author, Hunter Waterhouse
http://onlinemarketinglocal.com/



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A Free-Reprint Article Written by: Hunter Waterhouse

Article Title:
Article Marketing Advice: Increasing the Readability of Your Articles

See TERMS OF REPRINT to the end of the article.

Article Description:
When it comes to writing articles to promote your online
business, it's important to consider more than just your
marketing goals: it's essential that you also focus on writing
articles that people will want to read. In other words, you
don't just want to use words; and you don't want to market and
sell your business directly. Instead, you want to make an effort
to be engaging and influential.


Additional Article Information:
===============================

1054 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2009-11-17 10:30:00

Written By:     Hunter Waterhouse
Copyright:      2008-2009
Contact Email:  mailto:comments@...



For more free-reprint articles by Hunter Waterhouse, please visit:
http://www.thePhantomWriters.com/recent/author/hunter-waterhouse.html


=============================================
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=============================================

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Article Marketing Advice: Increasing the Readability of Your Articles
Copyright (c) 2008-2009 Hunter Waterhouse
Online Marketing for Local Businesses
http://onlinemarketinglocal.com/



When it comes to writing articles to promote your online
business, it's important to consider more than just your
marketing goals: it's essential that you also focus on writing
articles that people will want to read. In other words, you
don't just want to use words; and you don't want to market and
sell your business directly. Instead, you want to make an effort
to be engaging and influential.

The first tip that will help you to increase the readability of
your articles is to write with the reader's concerns in mind. If
you are unsure of exactly how to do that, you may want to look
into article ghostwriters who understand article marketing and
who only focus on writing articles for Internet audiences. When
you work with article ghostwriters, you can focus more on your
business and know that someone else is working hard on your
behalf to write articles that will be read.

Getting The Best Results From Your Article Marketing Campaigns

Still, if you want to keep article writing within your company,
rather than outsourcing it, here are some tips for getting more
out of your article marketing campaigns:

1. Hook your readers from the start. Article writing is a lot
more effective for marketing your business when people will
actually read the articles. The best thing that you can do is to
catch their interest right away. Your article title will
determine if people will open your article, and the first
paragraph will ensure that people keep reading the article.

2. Avoid the temptation to overwhelm your readers with a lot of
information. Article writing is not about telling the reader
everything that there is to know; it's about sticking with a
central focus and giving your reader an introduction or overview
of the information they want and need to solve their problems. In
an article that probably won't be much more than one thousand
words, you will never be able to tell the reader everything they
need to know to solve a problem, but you can help put your reader
on solid footing for moving forward towards a workable solution.

3. Break up information into digestible chunks. Writing articles
is about expressing some key points. When it comes to writing
articles for the internet, what you are going to find is that
many readers skim rather than read your articles. Using numbered
lists (like this one) will help you to present your information
clearly, and let readers find what they are looking for quickly.
Similarly, if you use bullet lists or break up your text with
subheadings that are in a larger font and bolded, you can be sure
that after reading your article, the article's key points will
be easily recalled.

4. When it comes to article writing, particularly when you are
working to establish yourself as an expert, it's important to
show that you know what you're talking about. A great way of
doing that - and to break up the text of your article - is to
include quotes from more established experts. If you are writing
articles and are more established, you too should quote other
sources, possible letting the readers know why you disagree with
another writer.

5. Focus on spelling and grammar. Just as someone who is hiring
article ghostwriters should take the time to find ghost writing
services that are well versed in your point of view, it's also
important to be sure that you're writing in the native language
of your target audience. American English is different from that
spoken and written in England and India. Paying attention to your
spelling and grammar shows that you care about what you are
saying and that you are a professional.

A good example of the difference between the usage rules in
British English and American English is the story of Paul
Marshall from Dallas, Texas. When Paul was running his mortgage
business, he had hired some Indian writers to develop content for
his website. When he received the copy from his ghostwriters, the
copy used the word "mortgage scheme" in the text eleven times.
Paul was pissed, as you might well imagine. In British English,
"scheme" does not carry any negative connotation. Yet, as you
may well realize, "scheme" in American English is one of the
most negative words that can be applied to any business model. It
denotes "dishonesty" and "fraud" in American English. His
Indian writers could not understand his anger with their choice
of words, but you can understand his anger.

Professionalism In The Article Writing Process

Professionalism, unfortunately, is frequently overlooked when it
comes to article writing. Great writing flows, not just for the
writer whose aim is to get the words and message out, but also
for the readers who are consuming the information.

Because of this, one key element of an effective article is not
the writing itself: it is the readability of that article. Take
the time to look at the articles that grab your attention and jot
a few notes about each of them. Specifically, focus on the
following:

  * How did the writer grab your attention (or, if you weren't
interested in the first paragraph, what turned you off?

  * What sort of spacing did the writer use in the article?

  * What did you come away with after reading the article? In
other words, what were the key points of the article?

Writing articles is neither purely science nor purely art – at
its best; it is a good combination of the two. A great article
focuses on a key issue, isn't stuffed with keywords (you do want
search engines to find the article, but too many keywords in an
article takes away from readability), and is as easy to skim, as
it is to read.

When all is said and done, an article that gets read in its
entirety will carry the reader to the Author's Bio at the end of
the article. Ideally, the reader will read the entire article and
feel a desire to visit the author's website to learn more about
the writer of the article. It is article marketing at its best,
when the reader likes the article enough to click on the link in
the Author's Bio and visit the author's website to learn more
about what the author is offering.




---------------------------------------------------------------------
Hunter Waterhouse has been ghostwriting and building websites
since 1999. He is ready, willing, and able to put his experience
to work for Main Street Businesses that seek to generate walk-in traffic to
their stores, from the online exposure of their
business. To learn more about how Hunter can help your offline
business, visit: http://onlinemarketinglocal.com/local-services/


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The content of this article is solely the property
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http://onlinemarketinglocal.com/



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A Free-Reprint Article Written by: Braxton Heitz

Article Title:
Small Business Owners Who Manage Cash Flow Well Profit Tremendously

See TERMS OF REPRINT to the end of the article.

Article Description:
Starting a business is always a tremendous undertaking. It is the
most stressful undertaking a person could ever attempt to do.
Most new business owners fail to understand that running a
business is a complex operation, which will require the business
owner/manager to pull many hat tricks to stay afloat.


Additional Article Information:
===============================

1265 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2009-11-17 10:15:00

Written By:     Braxton Heitz
Copyright:      2007-2009
Contact Email:  mailto:braxton.heitz@...



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Small Business Owners Who Manage Cash Flow Well Profit Tremendously
Copyright (c) 2007-2009 Braxton Heitz
Jobs And Paychecks
http://www.jobsandpaychecks.com/



Starting a business is always a tremendous undertaking. It is the
most stressful undertaking a person could ever attempt to do.
Most new business owners fail to understand that running a
business is a complex operation, which will require the business
owner/manager to pull many hat tricks to stay afloat.

As the stress of the business grows, many new small business
owners find themselves completely overwhelmed by all of the work
required to keep their new business afloat.

Much of the strain of establishing and running a business is
centered on successfully juggling the finances. When working as
the head of a corporation or as a sole proprietor, every decision
made will affect the future of the business. Having a means of
relief in place in the event that a wrong decision is made can
often mean the difference between success and failure of the
business. When a bad financial decision creates a situation where
payroll cannot be met on time, a business can quickly find itself
without staff to continue operations.

Business Credit Cards For New Businesses

In many cases, start-up companies seek out a loan at the
beginning of their business. For business owners who are not
comfortable taking out a large loan, there are other options that
can be considered as an alternative.

A credit card designed specifically for business is an option
many companies will choose to pursue. This is just like a
traditional credit card, but it also provides a variety of
business directed incentives.

Credit card companies generally offer low interest rates to
attract new business enterprises. While the credit history of the
owner of a small business is going to be considered in factoring
how much credit a company can receive, other factors are
considered to carry greater significance.

The business plan and financial projections of a new company are
going to be the most important categories available for banks to
examine. Lenders and credit givers are fundamentally interested
in learning about your projected financial expectations.

For companies that have been around for awhile, an in-depth look
at its financial history and business projections are going to be
the most vital pieces of information a credit card company will
want to know.

A business credit card provider is going to be most concerned
with the stability of the company. Some banks are so concerned
about the stability of a business that they will not risk the
investment of offering any type of credit to a start-up company,
even if that company has a checking account at their bank, until
the company has maintained their business checking account for at
least one year.

This is by no means meant to discourage a business owner from
pursuing business financing. Instead, it is simply an observation
of the difficulties that many business owners face when trying to
establish business credit. Each bank has their own policies on
business credit cards, and some banks will prefer to be more
cautious than other banks.

The Pitfalls and Advantages of Business Credit Cards

As with any credit card, the most common pitfall of owning a
credit card is the potential to overspend. It is always best to
limit the amount of money that is charged on a credit card,
whether in personal finances or business finances. Business
start-up costs can be astronomical. There are also times when a
company needs a few extra dollars to keep their utilities from
being disconnected. If someone is not careful, they can easily
charge their way into a deep pit of debt that could ultimately
destroy their business.

The truth is that cash flow is always a problem for new
businesses. Small business credit cards can make it possible for
a business owner to pay all of their bills on time. The danger,
of using credit cards to maintain a business' cash flow, is when
the owner is in a state of denial about the true health of his or
her company. Unfortunately, some business owners become dependant
on their line of credit and use it to prop up a business cycle
that cannot sustain itself, ultimately leading to financial
disaster.

On the other hand, acquiring a business credit card could also be
one of the best decisions an owner could make towards the
long-term stability of his or her business. When a business owner
has access to additional funds to float his or her business
during a short window of cash flow problems, that extra money
could be just enough to keep the business alive to continue
operations. An example of such a situation could be when the
company's bank intends to hold a deposited check until after the
next payroll date. It is one thing for an owner to decide they
can wait a few more days to be paid, but it is quite another
thing altogether to ask a company's employees to wait five days
to be paid their wages.

Being able to access the financial means to keep a business
steady and on sure footing can provide a terrific sense of
security to the business owner.

The time when a credit card becomes especially handy to the
business owner is when tax time comes; a business credit card can
be a true asset. No one is better at finding accounting flaws
than our federal government, and almost every new business is
going to be audited in their first year.

If a company's transactions are all done with a business credit
card, then the company will have a permanent record of all of
their business transactions. Having documentation of all of your
expenses is vital, when dealing with the IRS.

The most important thing that a small business credit card can do
is to provide you with the means to establish a reputable credit
history with banks and lending institutions, so the business can
gain access to higher credit lines than what the typical start-up
company is afforded.

Inspiring Examples

One of the most successful cases of a small business succeeding
by the use of a business credit card can be found with Google.
Some would argue that Google is the most successful search engine
on the Internet. It has become such a phenomenon that the company
name has morphed in to a verb for all online searches.

It is amazing to think that it all began in a dorm room. Its next
home was in a garage. Eventually the founders of Google, Brin and
Page, realized they needed larger equipment. They bought all of
their new equipment on credit cards, because banks were not
interested in lending money to a small dot-com company.

Over 380 million people in over 35 different languages regularly
use Google to enhance their online experience. All of this
success was made possible by the start-up funds provided to the
Google founders by credit cards.

In Conclusion

Business credit cards can mean salvation for a fledgling company.
Having the resources to maintain your companies financial
stability can make any business owner more confident with in
their decision.

A good line of credit for your business can also lead to
countless openings for future growth. Establishing a strong and
steady financial history can be the perfect asset in finding
interested investors and development opportunities, when it is
time to reach out for a bigger line of credit.

For those small business owners who know how to utilize the
credit system to grow their business, the future may be greatly
enhanced. For those business owners who start their journey with
credit cards, the climb to greater credit availability is made
that much easier.




---------------------------------------------------------------------
Braxton Heitz writes about family finances and the struggles of
the job search. If you are looking for a job or looking to make
a career move in the current troubled economy, then visit the
Jobs And Paychecks website at: http://www.jobsandpaychecks.com/
If you are looking for good information about the job search,
visit: http://jobsearchmagazine.com/


--- END ARTICLE ---

Get HTML or TEXT Copy-and-Paste Versions Of This Article at:
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.....................................

TERMS OF REPRINT - Publication Rules
(Last Updated:  May 11, 2006)

Our TERMS OF REPRINT are fully enforcable under the terms of:

   The Digital Millennium Copyright Act
   http://thomas.loc.gov/cgi-bin/query/z?c105:H.R.2281.ENR:

.....................................

*** Digital Reprint Rights ***

* If you publish this article in a website/forum/blog,
   You Must Set All URL's or Mailto Addresses in the body
   of the article AND in the Author's Resource Box as
   Hyperlinks (clickable links).

* Links must remain in the form that we published them.
   Clean links should point to the Author's links without
   redirects having been inserted into the copy.

* You are not allowed to Change or Delete any Words or
   Links in the Article or Resource Box. Paragraph breaks
   must be retained with articles. You can change where
   the paragraph breaks fall, but you cannot eliminate all
   paragraph breaks as some have chosen to do.

* Email Distribution of this article Must be done through
   Opt-in Email Only. No Unsolicited Commercial Email.


* You Are Allowed to format the layout of the article for
   proper display of the article in your website or in your
   ezine, so long as you can maintain the author's interests
   within the article.

* You may not use sentences from this article as an input
   for any software that steals sentences from others in
   order to build an article with software. The copyright on
   this article applies to the "WHOLE" article.


*** Author Notification ***

   We ask that you notify the author of publication of his
   or her work. Braxton Heitz can be reached at:
   braxton.heitz@...


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   If you desire to publish this article in a PRINT
   publication, you must contact the author directly
   for Print Permission at:
   mailto:braxton.heitz@...



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Bill Platt
3010 E Raintree
Stillwater, Oklahoma USA 74074


Learn more about our article distribution services by visiting:
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The content of this article is solely the property
and opinion of its author, Braxton Heitz
http://www.jobsandpaychecks.com/



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A Free-Reprint Article Written by: Hunter Waterhouse

Article Title:
Developing Original Articles: The Human Touch vs. Computer Software

See TERMS OF REPRINT to the end of the article.

Article Description:
With the increasing demand of high quality content on the web,
finding original articles and carefully stylized content is a
priority for companies to retain credibility. With today's
fierce search engine ranking competition, a steady supply of
original articles has become a necessity. Websites need to be
designed to increase traffic, and sites updated regularly with
fresh information are more likely to receive higher search engine
placement than those updated less frequently. As a result,
companies need to find sources of new and original content as
often as possible.


Additional Article Information:
===============================

735 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2009-11-12 10:00:00

Written By:     Hunter Waterhouse
Copyright:      2007-2009
Contact Email:  mailto:comments@...



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Developing Original Articles: The Human Touch vs. Computer Software
Copyright (c) 2007-2009 Hunter Waterhouse
Online Marketing for Local Businesses
http://onlinemarketinglocal.com/



With the increasing demand of high quality content on the web,
finding original articles and carefully stylized content is a
priority for companies to retain credibility.   With today's
fierce search engine ranking competition, a steady supply of
original articles has become a necessity.  Websites need to be
designed to increase traffic, and sites updated regularly with
fresh information are more likely to receive higher search engine
placement than those updated less frequently.  As a result,
companies need to find sources of new and original content as
often as possible.  The challenge is finding human writers who
can provide original articles with the right tone, voice, and
quality that the company needs, and also at the right price.

Before the emergence of computer programs that could 'create'
articles and pieces of web content, human writers were
responsible for developing all the original content for websites.
  However, with the rise of blogs and websites for independent
publishers, several applications are now available that simply
churn out content made from a computer program. While these have
the potential to create several articles on a given topic, they
do have limitations.  Semantics, sentence structure, meaning, and
even punctuation are often overlooked with these content spinners
and programs, and if they are caught by a search engine, the risk
of website blacklisting runs high.

Human writers provide reliable, authentic, and original content
on a regular basis.  By making use of natural creative processes
to develop and present an idea, they can develop a series of
original articles for any website or company.

The Value of Authentic Content and Original Articles

All website and business owners know how valuable original
content is for search engine placement, website validity, and
credibility in their industry.  Without a steady supply of
original articles, it is difficult to keep visitors returning to
the site and maintaining interest in the company.  The increasing
popularity of blogs is just one example of why 'content is
king' still rings true on the web today.  Human writers can
develop articles and unique ideas far better than any computer
software and application.  Unfortunately, many companies choose
applications that lead to poor quality content and a decrease in
their credibility.

What Content Creating Software Does

Content creation software is designed to string words and
sentences based on a topic and basic article.  These programs run
several variations of an article by substituting synonyms and
words throughout the page, and reconstructing sentences to
generate a 'new' or original article.  Today's leading content
duplication and content creation software programs include:
Article Content Spinner, Jetspinner, SiteEqualizer, ArticlePro,
and Article Output.

While these article and content spinner programs offer many
promises of 'well-written' article and original content, they
are not always accurate enough to catch duplicate sentences, and
they often have trouble even putting together sentences that make
sense.  In many cases, their processes are considered to be forms
of copyright theft, especially if the original article used as
the input was not generated by the owner.  Search engines that
can find even one sentence duplicated from an article can bar the
website from being listed on the rankings, and a single sentence
'stolen' in this way is at risk for copyright infringement.

Why Companies Need to Pursue Quality Human Writers

Google is the leading search engine on the internet, and
specifically outlines its duplicate content policy in the user
terms.  Article spinners that help generate 'original articles'
can create significant damage to a company's page ranking and
credibility online, putting them at risk for copyright
infringement and other penalties.  Submitting just a single
article to an article directory can be shared across multiple web
pages and websites, but using a content spinner to create
'fresh' content from this very same article puts all of the
content at risk.

Article marketing has become an industry in itself, but finding
high quality human writers is the most efficient, and safe,
method of generating valid clicks and increasing visitors to the
site.  Human writers can provide benefits beyond the limitations
of article content creation services.  These include completely
original article batches, clear and consistent messages, an
author's voice, powerful words and phrases that are easy to read
by all visitors, and simply and efficiently provide unique and
creative ideas in an original format.  Human writers can often
provide a fresh perspective on a topic or idea, something that
cannot be achieved with automated article writing software
packages.





---------------------------------------------------------------------
Hunter Waterhouse has been ghostwriting and building websites
since 1999. He is ready, willing, and able to put his experience
to work for Main Street Businesses that seek to generate walk-in traffic to
their stores, from the online exposure of their
business. To learn more about how Hunter can help your offline
business, visit: http://onlinemarketinglocal.com/local-services/


--- END ARTICLE ---

Get HTML or TEXT Copy-and-Paste Versions Of This Article at:
http://thePhantomWriters.com/free_content/db/w/human-writers-vs-computers.shtml#\
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TERMS OF REPRINT - Publication Rules
(Last Updated:  May 11, 2006)

Our TERMS OF REPRINT are fully enforcable under the terms of:

   The Digital Millennium Copyright Act
   http://thomas.loc.gov/cgi-bin/query/z?c105:H.R.2281.ENR:

.....................................

*** Digital Reprint Rights ***

* If you publish this article in a website/forum/blog,
   You Must Set All URL's or Mailto Addresses in the body
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   Hyperlinks (clickable links).

* Links must remain in the form that we published them.
   Clean links should point to the Author's links without
   redirects having been inserted into the copy.

* You are not allowed to Change or Delete any Words or
   Links in the Article or Resource Box. Paragraph breaks
   must be retained with articles. You can change where
   the paragraph breaks fall, but you cannot eliminate all
   paragraph breaks as some have chosen to do.

* Email Distribution of this article Must be done through
   Opt-in Email Only. No Unsolicited Commercial Email.


* You Are Allowed to format the layout of the article for
   proper display of the article in your website or in your
   ezine, so long as you can maintain the author's interests
   within the article.

* You may not use sentences from this article as an input
   for any software that steals sentences from others in
   order to build an article with software. The copyright on
   this article applies to the "WHOLE" article.


*** Author Notification ***

   We ask that you notify the author of publication of his
   or her work. Hunter Waterhouse can be reached at:
   comments@...


*** Print Publication Reprint Rights ***

   If you desire to publish this article in a PRINT
   publication, you must contact the author directly
   for Print Permission at:
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ABOUT THIS ARTICLE SUBMISSION

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are owned and operated by:

Bill Platt
3010 E Raintree
Stillwater, Oklahoma USA 74074


Learn more about our article distribution services by visiting:
http://thephantomwriters.com/x.pl/tpw/info/article-distribution/index.html

The content of this article is solely the property
and opinion of its author, Hunter Waterhouse
http://onlinemarketinglocal.com/



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---------------------------------------------------------------------

A Free-Reprint Article Written by: Paul Marshall

Article Title:
Santa Claus is Dead -- But Internet Marketing Get Rich Scams Aren't

See TERMS OF REPRINT to the end of the article.

Article Description:
Guard your wallet when Internet marketing scammers tell you
how easy online wealth is. All you need is to download their
secrets for $100s to $1,000s. Internet marketing isn't
really that hard when performed effectively, but it also
isn't as easy as the scammers try to convince you.


Additional Article Information:
===============================

828 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2009-11-10 13:00:00

Written By:     Paul Marshall
Copyright:      2009
Contact Email:  mailto:paul.marshall@...


Paul Marshall's Picture URL:
    http://strategicwebmarketing.net/images/marshall.jpg

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Santa Claus is Dead -- But Internet Marketing Get Rich Scams Aren't
Copyright (c) 2009 Paul Marshall
Strategic Web Marketing Net
http://strategicwebmarketing.net/



Yes, Santa Claus IS really dead. Sorry for the news. And you
might want to keep the kids from looking over your shoulder here
for the next few minutes. :-)

As an Internet Marketing Coach, I hear all the time from new
clients how they've wasted hundreds to thousands on Internet
get-rich-quick schemes before coming to me.

Desperation and inexperience are the breading grounds that allow
these scammers to prey.

Just this last week, one of my colleagues replied to a guy on a
forum who wanted to start earning $5,000 each month -- oh, and
within the next 30 days. And he had $80.00 to invest, a whole
eighty dollars!

I'm sure the guy is nice, but he also sounds desperate. How is
anyone going to start earning literally thousands of dollars a
month within 30 days on just an $80.00 investment?

Isn't this scenario as realistic as saying ALL the employees at
your local fast food restaurant earn $100,000 per year?

Yes, Saint Nick is gone and did I mention that The Tooth Fairly
is on life support?

Let's get real.

Are You Real about Internet Earnings and the Business Costs
Required?

Back to my big spender above who has just $80.00 to
invest...where did he get the idea he could be a successful
Internet marketer on an $80.00 investment?

My guess is he probably got that idea from some forum.

And that may bring up a good point: are you likely to get good
advice going to forums?

Me personally, I'm too busy to participate in forums. Although
to be fair, I do have successful SEO (search engine optimization)
colleagues who do. But while you could encounter a talented
person to give you -- free advice -- on a forum, my best advice
to you is you are more likely to encounter people with -- free
time.

If they have so much free time to participate in forums, how busy
are they with paid work?

And about free advice...how many people do you personally know
who work for free? How would they pay their bills?

Do YOU work for free now?

Are you going to be working for free with your online enterprise?
If you're not, then why should someone else?

If you want to earn $100,000 per year form your Internet
business, do you want your advice coming from someone offering
free advice OR only charging $20.00 per hour?

OK, You've Got Some Money to Invest in Your Internet Business,
What's Your Next Step?

Well, protect it and spend it carefully! Watch out for "blue
sky" promises of anything that sounds too good to be true.

Compared to conventional advertising and marketing, you don't
need that much money to market online. But you do need some.

You need money for a Web site and you need some for marketing,
likely PPC (pay-per-click) and SEO.

The more cash you have to invest, the less time you have to
invest. You can hire an Internet Marketing Company to perform
much of the work for you.

OR, the less money you have, the more of your time that will be
required. This can be a very good time to considering hiring an
Internet Marketing Coach, to save you money and speed up the
timetable for you to earn income.

The problem is the people with no money to invest OR with
unrealistic expectations are the ones who fall prey to the
Internet marketing scammers. Often, these are the same people who
don't have the skills to do any of the work themselves or the
desire to develop the required skills (sigh).

An Example of what To Do...and what NOT To Do

Consider another one of my clients who paid $1,000 for a
well-known Internet marketing program. My client was told all
sorts of inconsistent things, including that the course was for
people new to online marketing, which that wasn't the case.

And he was told to market something online that he didn't know
anything about or have any particular interest in.

Huh??

How does THAT make any sense?

But at that moment, that was what he wanted to hear, because it
was easy and didn't require much effort or time from him.

Here's the real deal: there are dozens, hundreds or thousands of
people and companies marketing the same or similar product or
service to yours. You have to do it BETTER.

That requires time and effort. It requires making an effort and
using one's brain.

And this is where a qualified Marketing Coach or a Search Engine
Optimization Firm can help you.

If you select well, the money you spend you will more than save
in increased profits, much faster and avoiding the potholes and
pitfalls that come with Internet marketing. Those pitfalls can be
very expensive (and time consuming).

And there are actually Internet Marketing Coaches you can begin
with for only a few hundred dollars, which could be money very
well spent. :-)




---------------------------------------------------------------------
Marketing online since 2004, Paul Marshall can help you market
on a budget. You can learn about his affordable Internet
Marketing Consulting Services (and d-i-y Coaching) on his home
page: http://strategicwebmarketing.net/ You can learn more
about Paul on his LinkedIn profile page:
http://www.linkedin.com/in/paulmarshallwebmarketing and at
Strategic Web Marketing.net.


--- END ARTICLE ---

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TERMS OF REPRINT - Publication Rules
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   The Digital Millennium Copyright Act
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The content of this article is solely the property
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http://strategicwebmarketing.net/



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A Free-Reprint Article Written by: Hunter Waterhouse

Article Title:
Balancing SEO Against The Needs of Your Article's Audience

See TERMS OF REPRINT to the end of the article.

Article Description:
Article marketing continues to be a proven method for generating
traffic to our websites and developing good search placement,
even after all of these years. I have been reading articles
online since 1995, and I continue to read a few dozen articles
per week on subjects that are dear to my heart.


Additional Article Information:
===============================

1297 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2009-11-09 13:15:00

Written By:     Hunter Waterhouse
Copyright:      2008-2009
Contact Email:  mailto:hunter.waterhouse@...



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Copyright (c) 2008-2009 Hunter Waterhouse
Online Marketing for Local Businesses
http://onlinemarketinglocal.com/



Article marketing continues to be a proven method for generating
traffic to our websites and developing good search placement,
even after all of these years. I have been reading articles
online since 1995, and I continue to read a few dozen articles
per week on subjects that are dear to my heart.

Some Claim That Article Marketing Does Not Work

Now and again, I will read a thread in a forum somewhere where
somebody claims that article marketing does not work.

Some article-marketing critics will admit that they have only
distributed only one or two articles. Well yeah, I can see why
article marketing did not work for them - because they did not
work at making article marketing profitable for them.

Article marketing is like any other method of advertising. If you
don't make a real investment in it, then you cannot reap great
rewards from it.

The Marketing Rule Of Seven

Advertising professionals speak of the "Marketing Rule Of
Seven," which suggests that a consumer must see your marketing
message at least seven times before they start to pay attention
to your message. The pros also suggest that once seven exposures
have been achieved, the consumer will make a subtle, subconscious
connection to the advertiser. Recognition brings rewards, in that
after seven exposures to an advertisement, consumers will start
to feel as if they know enough about the advertiser to trust
their sales message.

If television, radio and print advertisers understand that a
company's sales message must be seen or heard at least seven
times, then why would you - the Internet marketer - think that
you can write a single article and see the full benefit of the
medium?

Successful Article Marketing Requires A Commitment To The Reader

All commerce on the Internet is driven by information, such as
written sales messages and information about products and
services. Some websites also benefit from generic information
concerning topics that their potential clients will be interested
in reading. For example, if a website sells plumbing supplies,
the consumer may find the availability of information about how
to remove the old fittings and how to install the new plumbing
equipment, as an essential element of their purchase decision.

Article marketing when done correctly will not be a boring,
blathering of search engine optimized keywords related to a
product or service line.

Article marketing, when done well, will provide information that
will be of real interest to the person most likely to buy what
you are selling.

For example:

  * If you are selling auction services, give the reader tips to
help them make more money from the sale of their goods in the
auction environment or how a buyer can find a good deal.

  * If you are selling auto warranties, tell the reader how to
uncover the best value in an auto warranty plan and what features
to seek.

  * If you are selling resume services, give the reader advice on
how to write their own resume.

Article marketing when used well can help a company establish
itself as an expert in the field, and it can help show a reader
why hiring the author's service might be better than a
do-it-yourself project. As an example, with the resume advice
article, once the reader sees how comprehensive your knowledge is
and how detailed a resume should be, the reader may just decide
that using your resume writing service will be much more
productive than the do-it-yourself resume.

Just Like Lawyers, Writers Specialize Too

Beyond the cost of labor, content development is usually the
second most expensive expenditure made by the online vendor. It
is important to note that just as there are lawyers who
specialize in one area of law, there are also ghostwriters who
specialize in certain types of content creation.

People who write sales copy are referred to as "copywriters."
Copywriters are people who understand the nuances of how to make
people buy what you are selling.

They understand that replacing a single word in the sales copy
could mean the difference between lukewarm sales numbers and
red-hot sales numbers, and they know which words to change.

Some professional copywriters have a proven track record of
writing sales copy that has generated millions of dollars in
sales - people such as Frank Kern, Dan Lok, and Joe Vitale. These
guys know the value of their copywriting skills, and they charge
accordingly. If you ask them to write sales copy for you, don't
be surprised when they quote you a price in the range of $5-20
per written word.

Other writers might specialize in writing books, brochures, and
articles. Some writers specialize in the smaller word counts,
like the folks who write greeting cards and book jackets.

Finding The Best Writer For Your Needs

The kid down the street who writes part-time for the newspaper
may or may not be the best person to write your online articles
for you. One reason is that people who write for offline
publications seldom appreciate the importance of keywords in an
article for search engine marketing purposes.

Note this article for example. Our purpose is to show you how you
can use article marketing as a successful marketing tool for your
business. We also want to show how the articles should appeal
both to the reader and the search engine algorithms.

With these thoughts in mind, when you are finished reading this
article, read it a second time to see how many variations on the
following SEO keyword phrases can be found in this article:
article marketing, search engine marketing, keywords,
advertising, content creation, writers and copywriting. Of
course, copywriting is not the kind of writing we do, but people
who do not understand the specialization of writing skills might
type "copywriting" or "copywriters" into their favorite
search engine to find someone who writes informational articles.

One never knows precisely what the public will use as their
search keywords when they go to the search engine to find
information. That is the very reason why a good online article
writer must strive to showcase a range of similar keywords within
the context of an article.

Your Article Marketing Strategies Influence Your Overall Success

We know that some people tell you that the only reason to write
an article is to get a link back to your website. What most of
these people don't tell you is that most websites that accept
reprint articles do so, only after a human has reviewed or at
least scanned the article.

An article that does not read well will never be published on a
top-tier website. Yes, some websites may accept a poorly written
article, but more sites will only accept well-written articles.

A reader who is not impressed with your article will seldom reach
your resource box, so the link back in the resource box can only
give value to your website from the search engines - maybe. The
search engines generally only give value to articles on good
websites or those placements that have lots of links pointing to
the article within the website. Bad articles don't get published
on good websites, and they do not attract links.

As the Marketing Rule Of Seven should indicate, multiple articles
generate a long-term wave of new links and potential visitors to
your website.

Consistency is also important to a successful article marketing
campaign, in that releasing weekly articles will enable your
readers to see your marketing message regularly.

Finally, the smart use of a variety of related keyword phrases
will strengthen the ability of your article to appeal to the
search engines and the people who use them.

If you can balance the needs of your article's audience against
your need for search optimized content, then you can benefit
handsomely from your article marketing campaigns.




---------------------------------------------------------------------
Hunter Waterhouse has been ghostwriting and building websites
since 1999. He is ready, willing, and able to put his experience
to work for Main Street Businesses that seek to generate walk-in traffic to
their stores, from the online exposure of their
business. To learn more about how Hunter can help your offline
business, visit: http://onlinemarketinglocal.com/local-services/


--- END ARTICLE ---

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(Last Updated:  May 11, 2006)

Our TERMS OF REPRINT are fully enforcable under the terms of:

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.....................................

*** Digital Reprint Rights ***

* If you publish this article in a website/forum/blog,
   You Must Set All URL's or Mailto Addresses in the body
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* Links must remain in the form that we published them.
   Clean links should point to the Author's links without
   redirects having been inserted into the copy.

* You are not allowed to Change or Delete any Words or
   Links in the Article or Resource Box. Paragraph breaks
   must be retained with articles. You can change where
   the paragraph breaks fall, but you cannot eliminate all
   paragraph breaks as some have chosen to do.

* Email Distribution of this article Must be done through
   Opt-in Email Only. No Unsolicited Commercial Email.


* You Are Allowed to format the layout of the article for
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ABOUT THIS ARTICLE SUBMISSION

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service. thePhantomWriters.com and Article-Distribution.com
are owned and operated by:

Bill Platt
3010 E Raintree
Stillwater, Oklahoma USA 74074


Learn more about our article distribution services by visiting:
http://thephantomwriters.com/x.pl/tpw/info/article-distribution/index.html

The content of this article is solely the property
and opinion of its author, Hunter Waterhouse
http://onlinemarketinglocal.com/



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A Free-Reprint Article Written by: Bill Platt

Article Title:
What Kind Of Backlinks Are Best At Helping Your Website In Google?

See TERMS OF REPRINT to the end of the article.

Article Description:
I was in the Warrior Forum, and someone asked what kinds of
Backlinks are worth pursuing. This is my answer to that
query.


Additional Article Information:
===============================

439 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2009-11-09 13:00:00

Written By:     Bill Platt
Copyright:      2009
Contact Email:  mailto:comments@...


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What Kind Of Backlinks Are Best At Helping Your Website In Google?
Copyright (c) 2009 Bill Platt
the Phantom Writers
http://thePhantomWriters.com



I was in the Warrior Forum, and someone asked what kinds of
Backlinks are worth pursuing. This is my answer to that query.

As an article marketing guy, I bet you can guess my answer.

The answer is that you should have links everywhere your
potential clients are looking to find you.

Very few link directories offer any real value to you.

Many article directories fall into the same trap.

The deal is that for your link to be worthwhile to you, it must
meet one of two criteria:

1. It must be on a page where people actually go to find stuff.

2. It must be on a page that Google or the other search engines
value as a reliable source of information.

If no humans will see your link and the search engines ignore
that link, then your effort will have been wasted.

So, you will want to get your link on a page that someone will
see or the search engines will value.

Article marketing when done correctly helps you achieve this, but
you will find little value from most of the article directories.

Like I said, article directories must either be fully archived by
the search engines, or people must find your article in the
directory.

A lot of article directories are plagued by the fact that the
only people using them are people submitting articles.

So it is important to try to give your articles an audience
outside of the article directory, where your potential clients
actually go to pick up information.

This is why quality content is most useful in article marketing.
Sure, the cheap article spinners can give you a few links, but if
those links do not meet the two criteria of human visitors or
search engine recognition, then those links are worthless to you.

Pure link counts only serve to tease your ego. I don't consider
an article valuable until it can put money in my pocket.

So I focus on getting my articles to publishers who will use the
content - preferably publishers that have lots of loyal visitors
and possibly even serious recognition from the search engines.

If the article delivers either humans or search engines, then
your article will have paid for its creation. If the article
delivers neither, you will have wasted your money, time and
efforts.

So lead with great content, and seek publication on websites that
cater to your target audience, especially when some of those
websites are authority websites that your target audience
appreciates and respects.

Links is one thing, but links that put money in your pocket
should always be the goal.




---------------------------------------------------------------------
Bill Platt has been providing article marketing services
since 2001, including article ghost writing and article
distribution services, through his website at:
http://thePhantomWriters.com/ He recently created a free
ebook titled, "Article Marketing: Beyond the Basics":
http://thephantomwriters.com/ebook-beyond-the-basics/
You can also listen to Article Marketing Tips and
Tutorials at: http://ArticleMarketingConceptsRadio.com/


--- END ARTICLE ---

Get HTML or TEXT Copy-and-Paste Versions Of This Article at:
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TERMS OF REPRINT - Publication Rules
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Our TERMS OF REPRINT are fully enforcable under the terms of:

   The Digital Millennium Copyright Act
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.....................................

*** Digital Reprint Rights ***

* If you publish this article in a website/forum/blog,
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   Clean links should point to the Author's links without
   redirects having been inserted into the copy.

* You are not allowed to Change or Delete any Words or
   Links in the Article or Resource Box. Paragraph breaks
   must be retained with articles. You can change where
   the paragraph breaks fall, but you cannot eliminate all
   paragraph breaks as some have chosen to do.

* Email Distribution of this article Must be done through
   Opt-in Email Only. No Unsolicited Commercial Email.


* You Are Allowed to format the layout of the article for
   proper display of the article in your website or in your
   ezine, so long as you can maintain the author's interests
   within the article.

* You may not use sentences from this article as an input
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*** Author Notification ***

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3010 E Raintree
Stillwater, Oklahoma USA 74074


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The content of this article is solely the property
and opinion of its author, Bill Platt
http://thePhantomWriters.com



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---------------------------------------------------------------------

A Free-Reprint Article Written by: Paul Marshall

Article Title:
How Online Marketing Consultants Can Supercharge Your Sales

See TERMS OF REPRINT to the end of the article.

Article Description:
Starting an online business, we all need to spend our money
carefully, often doing the work ourselves. But getting the
help and advice of Online Marketing Consultants could
actually save us money, by avoiding costly mistakes and
becoming profitable much faster. We understand the reasons
people should buy what we are selling. But can we
successfully explain that to our website visitors in
convincing language they relate to, instead of jargon and
lingo related to our industry?


Additional Article Information:
===============================

891 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2009-11-06 13:00:00

Written By:     Paul Marshall
Copyright:      2009
Contact Email:  mailto:paul.marshall@...


Paul Marshall's Picture URL:
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How Online Marketing Consultants Can Supercharge Your Sales
Copyright (c) 2009 Paul Marshall
Strategic Web Marketing Net
http://strategicwebmarketing.net/



Starting out it can all be so overwhelming. But it doesn't need
to be.

We have to get our products or services exactly right.

Then we have to figure out how to explain them to others through
our website.

We understand the reasons people should buy what we are selling.
But can we successfully explain that to our website visitors in
convincing language they relate to, instead of jargon and lingo
related to our industry?

Finally, we have to develop an action plan to market online and
within our budget, which is often limited when first starting our
business.

And how do we develop that marketing plan? Where do we get the
information necessary to formulate marketing techniques that will
actually work for us? The number of sources out there is simply
overwhelming!

This is when getting feedback from a professional outside our own
industry can be valuable. You can turn to an affordable Online
Marketing Consultants who understands and specializes in small
businesses and new business start-ups.

What about Getting Internet Traffic to Your Site?

Some start by using pay-per-click marketing, like Google AdWords.
The trouble is that AdWords can get expensive quickly. And it
takes a LOT of time to set up and manage over time.

Starting out it may make sense to use AdWords. Plus, it can be a
great way to test your keyword search phrases to find out which
ones convert best. You can use AdWords for this purpose before
beginning search engine optimization (SEO).

But ultimately...sooner or later...most businesses need to
optimize for the search engines (SEO).

SEO can provide you qualified Internet traffic without
per-visitor costs. Think of it almost as free advertising...well,
free after the SEO costs in either time, money or some of both.

You should also utilize article marketing, getting your message
in front of article directory visitors and ezine newsletter
subscribers. This can generate faster sales, while you're
waiting on your SEO efforts to pay off.

Lastly, for most Internet businesses, they should use blog
postings or opt-in email marketing to stay in touch with their
prospective buyers, using a soft-sell method, over time. If ALL
you focus on are people who make a buying decision the very first
time they come to your site, you're missing out on the great
majority of sales you can make!

How Much Traffic Do You Need?

Here are some questions you'll need to consider when making
decisions about AdWords and SEO:

1. What is your monthly sales revenue goal from your website?

2. How much traffic to your website on a monthly basis will you
need to meet your sales goals?

3. What is (or will be) your click-through rate, whether from
AdWords impressions or organic SEO listings?

You need this number to determine the total number of monthly
impressions or search queries you'll need (for your AdWords ads
and your organic SEO listings to be seen by searchers), to arrive
at the monthly traffic number you need to your website.

4. What is (or will be) your conversion sales rate from your
traffic? Again, you need this number also to determine the amount
of monthly impressions or search queries you'll need.

Especially when first starting up, finding this type of data,
evaluating the accuracy of it and then implementing a plan can be
very time-consuming and can almost drive a person crazy!

There are a lot of so-called experts you can follow. But how do
you know if they know what they're talking about?

And without having these numbers (at least good estimates),
starting AdWords or SEO is like throwing darts with a blindfold
on!

Again, this is where talking with 1 or 2 Online Marketing
Consultants can help light your path. Your result can be more
sales, MUCH faster.

Which Keyword Search Phrases are Right for Your Business?

Think of keywords as the windows or doors to your website.
Without using the right ones for YOUR business, your website is
like a house without windows or doors -- no one is coming in.
Kinda the opposite of what you're going for. :-)

What makes good keywords for your business?

My advice to clients I coach is your keywords should:

1. accurately match what the search engine users INTEND when they
type in their keywords to the services or products you offer (get
inside their heads);

2. bring you enough traffic to be worth the AdWords or SEO
effort;

3. offer affordable enough AdWords bid prices, if you're using
AdWords;

4. have obtainable first or second page SEO results;

5. contain words in the phrases that suggest a searcher who is
ready to spend money (unless you're offering something that is
truly free);

6. CONVERT directly to a sale, a sales lead, a sign-up...whatever
your goal is.

Wrapping it Up

Be open to the value affordable Online Marketing Consultants
offer you. Someone who has already gone down the road you're on
can help you avoid the potholes along the way. And those potholes
can be very expensive...

There are talented advisors out there who understand small
businesses and new business start-ups. And they price their
services for these businesses.

Using someone talented, you'll almost certainly make more sales,
more quickly.

And following that advice and the other suggestions in this
article, your Internet marketing plan should be off to a great
start!




---------------------------------------------------------------------
Marketing online since 2004, Paul Marshall can help you market
on a budget. You can learn about his affordable Internet
Marketing Consulting Services (and d-i-y Coaching) on his home
page: http://strategicwebmarketing.net/ You can learn more
about Paul on his LinkedIn profile page:
http://www.linkedin.com/in/paulmarshallwebmarketing and at
Strategic Web Marketing.net.


--- END ARTICLE ---

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(Last Updated:  May 11, 2006)

Our TERMS OF REPRINT are fully enforcable under the terms of:

   The Digital Millennium Copyright Act
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.....................................

*** Digital Reprint Rights ***

* If you publish this article in a website/forum/blog,
   You Must Set All URL's or Mailto Addresses in the body
   of the article AND in the Author's Resource Box as
   Hyperlinks (clickable links).

* Links must remain in the form that we published them.
   Clean links should point to the Author's links without
   redirects having been inserted into the copy.

* You are not allowed to Change or Delete any Words or
   Links in the Article or Resource Box. Paragraph breaks
   must be retained with articles. You can change where
   the paragraph breaks fall, but you cannot eliminate all
   paragraph breaks as some have chosen to do.

* Email Distribution of this article Must be done through
   Opt-in Email Only. No Unsolicited Commercial Email.


* You Are Allowed to format the layout of the article for
   proper display of the article in your website or in your
   ezine, so long as you can maintain the author's interests
   within the article.

* You may not use sentences from this article as an input
   for any software that steals sentences from others in
   order to build an article with software. The copyright on
   this article applies to the "WHOLE" article.


*** Author Notification ***

   We ask that you notify the author of publication of his
   or her work. Paul Marshall can be reached at:
   paul.marshall@...


*** Print Publication Reprint Rights ***

   If you desire to publish this article in a PRINT
   publication, you must contact the author directly
   for Print Permission at:
   mailto:paul.marshall@...



.....................................

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A Free-Reprint Article Written by: Scott Bywater

Article Title:
Zig When They Zag - And Stand Out

See TERMS OF REPRINT to the end of the article.

Article Description:
Just because the world is doing something one way, does not
make that way the best way. Especially when you consider
that if everyone is doing it one way, no one is doing it in
the other way, and perhaps that your cue to succeed beyond
the ability of others.


Additional Article Information:
===============================

365 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2009-11-06 10:00:00

Written By:     Scott Bywater
Copyright:      2009
Contact Email:  mailto:sbywater@...


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Zig When They Zag - And Stand Out
Copyright (c) 2009 Scott Bywater
Copywriting That SELLS
http://www.copywritingthatsells.com.au/



The internet has become all the rage these days.

Don't send a letter, pop it on an email.

Don't mail the customer anything, pop it in an email.

In fact, let's forget about letters altogether and do everything
electronically.

I'm as guilty of this as the next person.

But recently I received a thank you card and it made me think a
little differently.

You see, I receive (and appreciate) a bundle of emails every week
thanking me for the emails I send out.

And nothing makes me feel better than knowing that as I write
these emails from my lonely office, someone is reading them and
hopefully applying them.

However a couple of weeks ago I received something in the mail
which really stood out.

It was a thank you card from a guy called Greg Kumanovski from
Global Pictures. All it said was...

"Thank you for your regular emails with all the helpful ideas.
Have a great day"

But I've had that card sitting on my filing cabinet ever since
he sent it to me.

And I think there's a lesson here for all of us.

Whether it's thank you cards or anything else, consider sending
the hard copy version over the soft copy version.

In other words: when everyone else is zigging, why not zag and
stand out from the crowd.

After all, mail order should be far more effective these days
because nobody else is doing it.

For instance, yesterday I was chatting with a guy who sent out
his proposals via email.

He was getting a lot of proposals requests coming in every week
and would pretty much churn back a standard response with a
quotation.

I suggested he set up a system where he could send them out via
mail instead.

We worked out that all he would need to pay for the cost of the
mail is a 1% increase in response.

My bet is that he would get it.

Especially when all of his competitors are probably doing
everything via email as well.

So take a moment now to think of how you can do things
differently... and use alternative strategies to stand out from
your competition.




---------------------------------------------------------------------
Scott Bywater is a direct response copywriter with extensive
experience in B2B and B2C writing. Mr Bywater is the author of
Cash-Flow Advertising and More Customers Made Easy. You can gain
access to his copywriting and marketing tips via his entertaining
and eye opening "Copywriting Selling Secrets" newsletter
available at http://www.copywritingthatsells.com.au/


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Article Title:
Social Media and SEO Myths

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Article Description:
It was a book written by a web 2.0 search engine fan and he
was saying there was going to be a death of advertising and
everything would be done via search engines, social media,
etc. going forward. He was partly right, but mostly wrong.


Additional Article Information:
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Distribution Date and Time: 2009-11-05 10:00:00

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Social Media and SEO Myths
Copyright (c) 2009 Scott Bywater
Copywriting That SELLS
http://www.copywritingthatsells.com.au/



I was reading this book the other day about the death of
advertising.

It was a book written by a web 2.0 search engine fan and he was
saying there was going to be a death of advertising and
everything would be done via search engines, social media, etc.
going forward.

Now that's partly true.

Things have shifted.

Twenty years ago the media was dominated by television and
newspapers.

And that was the only way to get your name out there on a mass
level.

And that's certainly all changed.

But I was thinking the other day about some of my larger clients.

There's an 80 / 20 rule in business that... 80% of your business
comes from 20% of your clients.

Now I haven't crunched my numbers enough to know if this is
absolutely true in my case, but here's what I've noticed about
four of my top clients which generate a large percentage of my
business.

One was generated by a referral.

And three were generated by picking up the phone or sending these
guys letters / emails directly to get them on board.

And NOT because they suddenly fell across me online via search
engines, blogs, social media, etc.

The message: Don't fall for all the hype.

If you know who your target market is then go after them.

Don't just rely on search.

Because with search you cannot control who you attract.

Sure, you can control via keyword.

But you cannot say I want a business who is turning over a
minimum of a million dollars a year in the manufacturing industry
for instance.

You can with direct mail.

Of course, you need to use the strategies you'll find in
http://www.copywritingthatsells.com.au/cashflow to make sure you
do it right and hit the nail on the head.

But once again, as with my last email you need to zig when they
zag and not just follow along blindly according to what everyone
else is saying and doing.




---------------------------------------------------------------------
Scott Bywater is an advertising copywriting expert and the
author of Cash-Flow Advertising. To gain access to all of his
copywriting tips on how to get more customers via his eye opening
"Copywriting Selling Secrets" newsletter, simply head on over to
his web site at http://www.copywritingthatsells.com.au/


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A Free-Reprint Article Written by: Scott Bywater

Article Title:
Build Trust With A Favour Bank

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Article Description:
I remember reading a book by Paulo Coelho a few years ago
when I came across the concept of the favour bank.
Basically, what a favour bank is based around is the fact
when you do someone a favour they will want to return the
favour at some stage in the future.


Additional Article Information:
===============================

388 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2009-11-04 10:00:00

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Build Trust With A Favour Bank
Copyright (c) 2009 Scott Bywater
Copywriting That SELLS
http://www.copywritingthatsells.com.au/



I remember reading a book by Paulo Coelho a few years ago when I
came across the concept of the favour bank.

Basically, what a favour bank is based around is the fact when
you do someone a favour they will want to return the favour at
some stage in the future.

For instance, if a mate comes over to your house and fixes your
car, you might buy them a beer at some time down the road.

Now the same concept applies to business and marketing.

Of course, the best way to give is with no expectation of
receiving anything.

That goes without saying.

At the same time, there is a law called the 'law of
reciprocation' which Robert Cialdini refers to in his book
"Influence."

In fact, he gives an example at some stage in that book of how
the Hare Krishna's increased their donations.

Essentially what they did to increase donations was hand out a
flower to people walking by. They followed this up with "And a
donation to the Hare Krishna Society would be appreciated."

It worked.

So how can this concept work for you?

Well, you can start giving away information and educating your
customers about your product or service on a regular basis.

You can become the trusted expert.

You can pick out particular "target clients" or large clients
and send them a book they might be interested in... or offer them
some complimentary advice... or whatever.

You see, there's the bank we can see.

The money in the bank. It's hard. It's real. You can see
it...you can touch it... and you can feel it.

But there's also a bank which you cannot see.

It's based on relationships.

And the deep relationships you generate with your customers and
prospects turns into money in the bank in the future.

Don't neglect your favour bank.

Of course, you need to first find the people you can help and
build up your favour bank with.

The first lesson of http://www.morecustomersmadeeasy.com/ shows
you how to find them and start building up that relationship.

Virtually any business can use it.

And it makes selling easy because the biggest thing you need to
overcome in every selling process is trust.

And there's no better way to build trust than building up the
size of your favour bank.




---------------------------------------------------------------------
Scott Bywater is a direct mail copywriter and the author of
Cash-Flow Advertising. To get access to his highly prized
complimentary copy of '7 Ways To Get More Customers" (valued at
$29.95) and to join his controversial and insighful "Copywriting
Selling Secrets" newsletter where you'll uncover the truth about
why most ads and sales letters don't work (and how to make yours
stand out from the rest) head on over to his web site at
http://www.copywritingthatsells.com.au/


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http://www.copywritingthatsells.com.au/



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A Free-Reprint Article Written by: Paul Marshall

Article Title:
Don't Destroy Your Online Marketing Results with Bad Website Design

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Article Description:
Many online marketing consulting firms look at SEO and
search engine advertising in a vacuum. They don't consider
the big picture. The idea behind all search engine marketing
is increased revenue. That requires conversions, not just
more traffic. And certain website design problems can kill
your conversions!


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===============================

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Distribution Date and Time: 2009-11-03 15:00:00

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Copyright:      2009
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Don't Destroy Your Online Marketing Results with Bad Website Design
Copyright (c) 2009 Paul Marshall
Strategic Web Marketing Net
http://strategicwebmarketing.net/



So, you've embarked on a search engine advertising program,
maybe even SEO. Whether you're doing this on your own or using
an online marketing consulting firm, there are key points to
become aware of.

If you miss these, you won't increase conversions.

What good is a Number 1 organic search engine ranking or AdWords
ad listing, if you don't have increased sales or if you don't
generate more sales leads?

Too often, we get all focused about the Internet marketing -- the
ads, the offer -- that we don't think the whole process through
step-by-step and consider the experience our website visitors
will be having.

If we did, we'd be thinking "big picture" and we would head
off some of these potential problems before they occur.

Overcoming Your Website Visitors Anxiety

When people come to our website it's natural for them to feel
anxiety. After all, look at all the cr*p on the Internet today,
all the too-good-to-be-true products and services.

But when you and I offer REAL products or services, we have to
overcome that concern, even if we're treating our site visitors
fairly and not making outrageous claims.

So, how can you overcome these anxieties?

1. Offer more than a 1-page website. Credible companies have
multi-page websites, including Privacy Policy, Terms of Use |
Service and About Us pages.

They also have more than 1 page about their products or services.

I'm surprised by the number of 1-page websites I see from
companies using infomercials to advertise their products. Often,
they have the purchase form right on their home page, their only
page (and often their page isn't secured for credit card
ordering).

Websites that are only 1-page don't seem credible. And having
the purchase form right on the home page comes across as very
pushy!

Doesn't this type of site seem all about the company and NOT
about their customers? Why would we want to buy from that type of
company?

What kind of online marketing consulting firm did these companies
use...or did they use any??

2. Next to any sign up or contact form buttons clearly state that
you don't sell your customers' private information and link to
your Privacy Policy page.

3. Effectively communicate what your Value Proposition is, also
called your Unique Selling Proposition. If you don't know why
someone should buy your product or service versus your
competitors', now is the time to figure it out. (And by the way,
based on my experience, if you don't know this, you're not
alone, by any means.)

But our websites have to be about more than just us. They have to
be about our visitors. What's in it for THEM, to do business
with us? What unique voids in the marketplace can we fill?

As a Small Business Owner, Personally Relate to Your Site
Visitors and Communicate Directly with Them

People don't buy from websites, they buy from people! So, how
can you apply this to your own website?

1. For many small businesses and solo proprietorships, their
website text should speak to your visitors directly in first
person.

This should be written from the voice of the Owner or President.
They shouldn't use third person, institutional-sounding
language, getting rid of "we" and "our", using "I" instead,
speaking first person, in an actual conversation. Don't try to
sound like you're Microsoft!

And while your at it, be careful about overuse of words about
you...whether "I", or those words, "we", "our" or "us".

Check out the WeWe calculator (Google: wewe calculator). Make
sure to focus on customer-focused words and NOT on words about
you or your company.

2. Include your picture on your Web pages.

For a larger small business trying to make that personal
connection with their website visitors, try the idea used by the
nutritional supplement company Lumina. (Google: Lumina Health
Contact Us)

In this execution, notice how Lumina gets you to relate to their
customer service department. I still remember it was John I spoke
with and that's been over 1 year ago that I called them!

Again, people buy from other people, not from websites.

For us as small businesses, why should we sound large, pretending
to be something we aren't? And why should we run from our
advantage of being small: low overhead, friendly, personal
service and accountability, among other advantages.

Make Each Step in Your Marketing a Smooth Handoff from One Step
to Another

Whether you're using AdWords, SEO, or both, make sure your title
and description matches the experience your website visitor will
have when they come to your landing page.

Quite often when I'm Coaching my small business owner clients or
performing online marketing consulting, I find the wording for
their organic listing or AdWords ad says one thing and their
landing page says something that doesn't sound the same.

This causes confusion is the best case scenario. In the worst
case, it causes a lack of trust. Dangerous!

We should understand our products or services. And we know what
we want our visitors to do on our site.

Our potential customers may not understand either. We need to
think like them, when we explain what we have to offer them and
how to use our website to take advantage of what we have to
offer.

And when "shifting" from one page to another, we need to
hand-off from one page to another naturally and smoothly, like a
car with a smooth automatic transmission.

Don't advertise one offer in AdWords or organic search, only to
have your landing page sound like it was written for another
advertising offer. I see this problem a lot!

Often times, having an affordable online marketing consulting
firm reviewing what you're doing can offer easy, inexpensive
fixes that can yield big improvements in your search engine
advertising and SEO conversions.

Your Action Plan

Let's review what we've talked about.

First, overcome visitors anxieties by offering a multi-page
website which answers questions about your company and your
services or products, while inspiring confidence in your company.
Effectively communicate your Value Proposition.

Second, personally relate to your site visitors. Avoid using the
wrong words that may put off your site visitors. Use your picture
on your Web pages.

Third, hand-off from one page on your website and one step in
your selling process to another smoothly and naturally. We should
understand what we want our site visitors to do, but they won't
unless we make the process really clear.

Whether your using an online marketing consulting firm or doing
the work yourself, if you take these steps, your search engine
optimization | advertising plan will convert at a MUCH higher
rate, when you take these steps.




---------------------------------------------------------------------
Marketing online since 2004, Paul Marshall can help you market
on a budget. You can learn about his affordable Internet
Marketing Coaching and Consulting Services on his home page:
http://strategicwebmarketing.net/ You can learn more
about Paul on his LinkedIn profile page:
http://www.linkedin.com/in/paulmarshallwebmarketing and at
Strategic Web Marketing.net.


--- END ARTICLE ---

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   Clean links should point to the Author's links without
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A Free-Reprint Article Written by: Glen OReilly

Article Title:
How To Find Work At Home Jobs For Work At Home Moms

See TERMS OF REPRINT to the end of the article.

Article Description:
As the economy continues to tighten for many American families,
more moms are looking to the Internet to find the extra money
needed to help their families survive during this economically
challenging time. The good news is that there are plenty of
opportunities for the mom seeking to earn money from home... When
you know where to find them... This article will show you where
to find those work-at-home jobs and telecommuting jobs you
desire...


Additional Article Information:
===============================

1512 Words; formatted to 65 Characters per Line
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Copyright:      2009
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How To Find Work At Home Jobs For Work At Home Moms
Copyright (c) 2009 Glen OReilly
Jobs And Paychecks
http://www.jobsandpaychecks.com/



As the economy continues to tighten for many American families,
more moms are looking to the Internet to find the extra money
needed to help their families survive during this economically
challenging time.

The good news is that there are plenty of opportunities for the
mom seeking to earn money from home. The bad news is that there
are a number of scams out there designed to trap the newcomers -
to making money online, who simply do not know how to recognize
the righteous among the wolves.

Be Very, Very Careful

Far too often, newcomers to the online job world have experiences
similar to those experienced by Elmer Fudd, whenever he crossed
the path of Bugs Bunny - as in the movie, "Wabbit Twouble".

Elmer Fudd: Wabbit, I came here for gold, and I'm going to get
it!

Bugs Bunny: No! No! No! Not that! Not that! Anything but...
[Elmer and Bugs fight until Elmer has a gold tooth in his hands]

Elmer Fudd: Euweka! Gold at wast! He-he-he-he!
[Smiles, showing a gap where his gold tooth was]

Bugs Bunny: Euweka! Gold at wast! He-he-he-he!
[Points at his intact gold tooth]

When money is tight at home, it is important to absorb the
lessons I am going to share in this article and not to be an
Elmer Fudd. While spending money to operate an online enterprise
may often make sense, be vewy, vewy careful. Oh - sorry... Be
very, very careful...

Lessons From The Days Of Mail Order

If you go to McDonald's, Wal-Mart or any other Main Street
employer, you do not have to pay money to get the job. While jobs
are free... A good education is not free...

In the days of mail order, the big scam was that you could pay
money to get a job "stuffing envelopes". The scam was that you
would pay money to get the kit that enabled you to stuff
envelopes, supposedly for pay. In the advertising, it was said
that companies would pay you X dollars to stuff and mail the
envelopes.

What the scammers never said was that what you were sticking in
an envelope was a sales flyer, and you would only be paid if
someone purchased a product as the result of a piece that you
mailed.

The Internet equivalent of "stuffing envelopes" is affiliate
marketing. That is not to say that you cannot make a lot of money
with affiliate marketing, because you really can make a lot of
money with affiliate marketing. But you should be aware that most
people who undertake affiliate marketing - without first getting
a good education - will fail to make any money with affiliate
marketing.

Yes, affiliate marketing has a learning curve, but once you have
perfected your formula for success, affiliate marketing can be
very lucrative. It is true that a lot of Internet marketers are
making a handsome living through affiliate marketing, but most of
those people who have worked their way into "earning a living"
from affiliate marketing had several months or several years of
trial-and-error, before they could leave the job world behind.

If you are at all curious about affiliate marketing, the basic
premise is that companies will pay you for helping them to
acquire new customers. If a person that you referred to the
company makes a purchase, you will earn a sales commission as a
result of the purchase made.

If You Are Seeking A Job

You do not have to pay someone in order to get a job, whether
offline in the real world or on the Internet. If someone offers
you a job, and then asks for cash up-front in order to be able to
give you that job, you should hearken back to the wise words of
Elmer Fudd, "There's something screwy around here..."

For many telecommuting is just a dream, but when you know where
to look for those telecommuting jobs, they are not that hard to
find.

The only real telecommuting jobs on the Internet are frequently
found on Freelance websites. But, you should keep in mind that
these Freelance jobs are usually not long-term, and they are
based on specific performance criteria.

For example, I could have hired someone to write this article for
me for a fee. Many freelance opportunities are actually available
in the content creation arena. Webmasters need content to fill
and to promote their websites, but many of these webmasters
simply do not have the skill or the time to do the work
themselves. If you have the ability to write intelligible
content, then there is ample opportunity to write articles for
other people.

On the freelance websites, content writers are generally paid
anywhere from a few dollars up to about fifteen or twenty dollars
to write one article. If you are willing to put up your own
website and to advertise your writing to other companies, it is
not unheard of to be able to charge anywhere from $30 an article
to $100 an article. But you should be forewarned that setting up
your own website can be a very tough road, as there are thousands
of other freelance writers competing for those more lucrative
writing jobs.

If you don't consider yourself much of a writer, the good news
is that there are thousands of freelance jobs offered that would
enable anyone with a computer connection to participate.

For example, I know one company who pays people to write "every
man" reviews of tourist destinations, motels, hotels and
restaurants. The managers at this company do not want
professional writers to write these reviews. Instead, the
employer wants the reviews to appear as if Jane Doe, with an
eighth-grade education, had written them.

Another company recently paid people to research and compile a
list of all of the hotels in one metro area. This company wanted
the names of the hotels, addresses, phone numbers, and it wanted
to know the availability of swimming pools and other amenities.
That particular job paid two dollars for every record compiled.

Other companies are willing to pay to have a list compiled of web
pages that talk about a very specific topic. Manually compiled
lists are popular, because we all know that the search engines
don't always show the best content pages on a topic, and some
webmasters feel that having such a list would be beneficial to
their users.

I have even seen companies seeking freelancers to look at
pictures and write a short description of what the picture
contains. Others have paid to have a set of pictures reviewed and
placed into their proper categories.

Interestingly, if you have a digital camera, there are hundreds
of companies willing to pay you to travel around your local area
and take pictures of specific homes, streets, addresses, tourism
spots, and nature shots. Some of these companies are in the stock
photography industry; and others are in the real estate industry.

If you are more of an artist, you will also find ample
opportunities for graphic design jobs through the various
freelance websites. Another graphics-related freelance job that
some employers have sought is for people skilled with Photoshop
to stitch together pictures to provide a panoramic picture of a
particular event.

Other freelance gigs for moms include business support services,
administration support, accounting, answering services, resume
writing, grant writing, translators, virtual assistants, editors,
fact checkers, gathering interesting quotes, and more... If you
can envision an assignment that a company might need completed,
chances are there is someone out there looking for someone to do
those jobs from home...

Here Is Where To Find Those Freelance Jobs

There are many more Freelance Job websites than what I will
mention here, but this will give you a good start towards finding
jobs that any mom, in any part of the country, can use to find
and earn the extra money she needs to help supplement the
financial needs of her family.

General Freelancing Websites:

  * Elance.com
  * Guru.com/pro
  * iFreelance.com
  * FreelanceJobs.org/projects/
  * Jobs.FreelanceSwitch.com
  * Mturk.com (from Amazon.com)
  * LimeExchange.com
  * FlexJobs.com
  * FreelanceWritingGigs.com
  * GoFreelance.com
  * TheFreelanceNation.com
  * HireMyMom.com
  * GetaFreelancer.com

Sell Your Photography:

  * Fotolia.com
  * iStockPhoto.com
  * ShutterPoint.com
  * BigStockPhoto.com
  * StockedPhotos.com
  * Inmagine.com
  * StockXpert.com
  * CreStock.com

At the end of this road, there are many places to find jobs that
can be worked from home. Many of these jobs are ideal for mom,
and possibly even for dad.

If you are looking for extra money or a job you can work from
home, print out this article now, so that you will have it
available when you need it. If you have friends or relatives
looking for work from home opportunities, print this article out
and give it to them.

With this information in hand, you should have no problem finding
the real work-at-home jobs that many people seek to find. At this
juncture, one more quote from Elmer Fudd seems the perfect
conclusion to this article:

Elmer Fudd: I finally got even with that screwy wabbit...

Keep your chin up and your mind clear, so that screwy wabbit will
not clean your wallet, when you are in need of every penny you
have available.






---------------------------------------------------------------------
Glen O'Reilly lives with his wife and children in Detroit,
Michigan. Recently, his wife was laid off from the job she had held
for ten years. This opened a new chapter in their lives. His wife
recently found a job using http://www.jobsandpaychecks.com/
Thrilled about his wife's success, Glen signed on with the
website to help get the word out about this excellent online
jobs resource. He also occasionally writes for
http://jobsearchmagazine.com/


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A Free-Reprint Article Written by: Scott Bywater

Article Title:
What's Most Important

See TERMS OF REPRINT to the end of the article.

Article Description:
A guy I know was telling me about how you can give EXACTLY
the same stock trading system to one person and they'll go
and turn it into a fortune, achieve their dream lifestyle
and all that sort of good stuff. Another will do nothing
with it and claim it doesn't work. It doesn't make any
sense, does it?


Additional Article Information:
===============================

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What's Most Important
Copyright (c) 2009 Scott Bywater
Copywriting That SELLS
http://www.copywritingthatsells.com.au/



The other day I was speaking to a guy who runs a company which
teaches people to trade the stock market. And we were talking
about psychology and how it's the most important element to your
success.

He was telling me about how you can give EXACTLY the same trading
system to one person and they'll go and turn it into a fortune,
achieve their dream lifestyle and all that sort of good stuff.

Another will do nothing with it and claim it doesn't work.

It doesn't make any sense, does it?

But I know how true it is.

Because the reality is the same thing happens with advertising
and marketing.

I can write an ad for one person. And they won't even place it.

Another person will use that same ad to make millions of dollars,
like David Warne from A Crown Roast did with an advertisement I
wrote for him.

I remember creating an ad for a real estate agent years ago.

The ad worked. The phones rang. People were interested.

But he claimed they were all dud leads.

I know for a fact they weren't.

They just weren't followed up properly.

He didn't send them newsletters. He didn't invite them to
seminars. He didn't take the time to forge a relationship. In
essence, he threw away a six figure system simply because he
wouldn't put the work into follow the system. (and I know this
to be true because I do it myself and have seen plenty of others
succeed with this same system over the years).

I've seen this happen over and over again throughout the years.

The number one element to success is psychology.

You've got to believe a strategy can succeed. And you've got to
be willing to follow the system.

It's true in the stock market. It's true in marketing. It's
true in advertising. It's true in sport. And it's true in
virtually every area of life.

So before you get your hands on any information product - yes,
even my http://www.morecustomersmadeeasy.com/ program - or begin
any marketing or advertising strategy, make sure you...

a. Believe you can succeed.

and

b. Commit to following the system.

Otherwise you'll just be wasting your time and money.

I'll leave you with this quote from writer and economist, Stuart
Chase

"For those who believe, no proof is necessary. For those who
don't believe, no proof is possible"

and one more from the inventor of the electric starter, Charles
Kettering:

"Believe and act as if it were impossible to fail"




---------------------------------------------------------------------
Scott Bywater is a direct response copywriter and the author
of "Cash Flow Advertising" and "More Customers Made Easy".
Although Scott is accepting very few clients, he generously
shares his experience on copywriting at his web site at
http://www.copywritingthatsells.com.au/


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A Free-Reprint Article Written by: Scott Bywater

Article Title:
The Missing Element

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I was having dinner with my extended family last night and
they were talking about why some businesses in their
franchise are more successful than others. And you know what
it all really boils down to: the successful businesses know
how to sell. But there's actually three elements to a
successful business.


Additional Article Information:
===============================

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The Missing Element
Copyright (c) 2009 Scott Bywater
Copywriting That SELLS
http://www.copywritingthatsells.com.au/



to touch on a really important point most people (including
myself, until recently) don't get.

You see, I've always thought the most important aspect of
business was marketing.

And I still believe that.

For instance, I was having dinner with my extended family last
night and they were talking about why some businesses in their
franchise are more successful than others.

And you know what it all really boils down to: the successful
businesses know how to sell.

But there's actually three elements to a successful business.

1. Understanding marketing such as what you'll learn at
http://www.morecustomersmadeeasy.com/ and
http://www.copywritingthatsells.com.au/cashflow

2. Thinking: coming up with new ideas. Focusing your business on
the 20% of things that really matter. Planning and scheduling.

But the element most people miss is...

THE PUSH

So what exactly is The Push?

It's the ability to make things happen. It's not leaving to
yesterday what needs to be done today. It's setting deadlines
and sticking to them. ... because if you don't have some element
or person in your business who's constantly pushing, things
simply don't happen all that quickly.

In business, I believe "going with the flow" is a recipe for
disaster because you've got no control where the flow is going
to take you.

Makes sense, right?

For instance, I've been talking about creating more products for
over 12 months.

I know that there is plenty more that I can give. But I've been
so busy writing copy for my clients that I haven't made time.

But now it's time to bring the "pusher" into play and create
the time no matter what.

And that's one of the things I've noticed with the most
successful business people I have met.

The fact they are great marketers and thinkers is a given.

But the one thing that seperates the most successful from the
also rans is their ability to push for things to get done.

So don't just get your hands on
http://www.morecustomersmadeeasy.com/ and master the art of
getting new customers.

Learn how to "push" as well so you can make it happen.




---------------------------------------------------------------------
Scott Bywater is an income boosting, results focused direct
response copywriter and the author of Cashflow Advertising and
More Customers Made Easy. His popular ebook "7 ways to get more
customers" has been downloaded by over 8,247 business owners over
the past five years. You can get your hands on it by heading on
over to http://www.copywritingthatsells.com.au/


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The content of this article is solely the property
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http://www.copywritingthatsells.com.au/



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Sell Yourself Like A Papaya Tree

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Why on earth would I take a photo of a papaya fruit? It's
really quite simple. The papaya fruit got me thinking about
a few things about how we market ourselves online.


Additional Article Information:
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Distribution Date and Time: 2009-10-30 10:00:00

Written By:     Scott Bywater
Copyright:      2009
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Sell Yourself Like A Papaya Tree
Copyright (c) 2009 Scott Bywater
Copywriting That SELLS
http://www.copywritingthatsells.com.au/



Before we go any further, I want you to take a look at the image
below...

http://img24.yfrog.com/i/c1sv.jpg/

What you can see is a photo of the papaya fruit which I enjoyed
last weekend.

But why on earth would I take a photo of a papaya fruit?

It's really quite simple. The papaya fruit got me thinking about
a few things.

You see, in the middle of that luscious piece of fruit there are
literally dozens of little seeds.

But they all started from one tiny little seed. In fact, the
whole papaya tree which contains hundreds of papaya fruit which
contain hundreds of seeds, all started from one tiny little seed.

It's really quite mind blowing, isn't it.

One seed creates a tree. One tree creates hundreds of papaya's.
And those papaya's go on to create hundreds of trees.

But let's consider something else.

Probably 99% of those seeds fail to germinate... get washed away
by the rain... die before they live their full potential.

And isn't the marketing world the same?

You have to send hundreds of letters in many cases to get a
response.

You have to talk to a number of people to generate a sale.

Hundreds of people need to click on your google adwords to get a
handful of people to your site... and many people need to see
your site before a sale or quote is generated.

But here's something to keep in mind.

You cannot force a seed to germinate.

It either does or it doesn't.

And you cannot force someone to purchase your product or service.

They either will or they won't.

You can nurture a seed. You can give it the environment it needs
to grow, the same way as you nurture a client.

But you cannot force.

However you can decide to place more seeds.

And when you join http://www.morecustomersmadeeasy.com I'll show
you over a dozen ways to plant thousands of seeds including fax
marketing, newspaper advertising, social media, article
marketing, the "frame" mailer to get big clients, public
relations, affiliate programs, joint ventures and much, much
more.

Remember, the more seeds you plant and the better you are at
planting them, the more abundant your harvest will be...




---------------------------------------------------------------------
Scott Bywater is a successful direct response copywriter and
heads up Copywriting That Sells, a direct response advertising
firm. Want to learn how to get more customers - then get your
hands on his popular 17 page ebook "7 ways To Increase Your
Turnover... No Matter What The State Of The Economy." It's been
downloaded by over 8,247 business owners over the past five
years and you can get your hands on it now at
http://www.copywritingthatsells.com.au/


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A Free-Reprint Article Written by: Paul Marshall

Article Title:
  3 Key Points in Online Marketing to Avoid Tanking Your Results

See TERMS OF REPRINT to the end of the article.

Article Description:
Internet marketers performing website optimization through
an online marketing consultant or d-i-y often miss these KEY
points. Affordable search engine optimization is about
increasing your free traffic. But missing these optimization
areas defeats the purpose of SEO in the first place.


Additional Article Information:
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967 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2009-10-29 14:00:00

Written By:     Paul Marshall
Copyright:      2009
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  3 Key Points in Online Marketing to Avoid Tanking Your Results
Copyright (c) 2009 Paul Marshall
Strategic Web Marketing Net
http://strategicwebmarketing.net/



With all the changes in Google AdWords and the increased
competition these days, organic SEO looks more and more
attractive to most of us.

The key is for your website optimization to out-perform your
competition, without over spending with an online marketing
consultant (or without taking up too much of your time if you're
going the do-it-yourself route).

Remember, affordable Search Engine Optimization is about
increasing quality traffic, then * converting * that traffic to a
sale or a sales lead.

If you miss these points I describe below, your SEO goals of
increased conversions will tank, even if you have a Number 1
Google Ranking.

I often notice these missed areas when I'm Coaching a business
owner about their Web site and their need to increase sales and
sales leads.

So, here are 3 points for you to review that I hope will help
your SEO goals of increased conversions.

What's Above the Fold Counts Most, so Consider Monitor
Resolutions

Living in the world of TV remote controls and browser back
buttons, we have to capture our website visitors' attention
ASAP. Our visitors aren't going to give us much time before
making a decision to stay or to leave our website.

As much as this subject is discussed these days, it's amazing
the number of sites I review that have critical information
missing from "above the fold", in that area visible before your
visitors scroll down.

This is the area to briefly summarize what people can do on your
site and make your best case for your guests staying on your
website and not clicking away. This may also be the area to place
your contact information.

Keep in mind that what's above the fold on your monitor will
likely be different from what's above the fold on the monitor
for someone visiting your website. Browser resolution is set
differently for various computers.

For instance, on my website, I know the top resolution of my
visitors is 1280 by 1024 (53%) and the second most popular
resolution is 1024 by 768 (37%). I get this information from my
site's analytics script, although not all analytics programs
provide this critical information.

Since I make sure my site looks great for these 90% of my
visitors and make sure I communicate reasons to stay on my site
above the fold (my value proposition), I draw more people into my
site, encouraging them to scroll down.

Remember to cross test your site with recent versions of the most
popular Web browsers: Firefox, Internet Explorer, Safari and
maybe even Google's new Chrome.

These steps raise my conversion rate and they will raise yours,
too. And increasing traffic and conversions is the whole point of
affordable search engine optimization, whether using an online
marketing consultant or d-i-y, right?

So, don't miss this important step.

Carefully Select Your Type Size and Font and Remember that White
Space is Your Friend

I'm astounded by the improper text choices made by so many
website owners today. Is there really any good reason to make
people squint at your website, struggling to get the information
they need?

Consider reviewing The Easy to Read Standard at Information
Architects (you can Google it). I would encourage you to review
the size of your text, the white space between your letters and
words and between your paragraphs and headings.

Designers often believe whitespace is your enemy; if you want
people to understand your message and stay on your website,
whitespace is in fact your friend. :-)

Also consider that fonts with serifs are easier to read than
fonts without serifs.

If you want to successfully convey your message to as many of
your site visitors as possible, then make it as easy for them as
you can. When we're talking about increasing conversions, it's
all about the numbers and appealing to the largest number of
people possible.

Use Opt-in Email or Blog Postings to Maximize Your Sales

All website owners would like for people to buy from their
website the first time they visit. But is that realistic?

Consider these statics from the National Sales Executive
Association:

  * 2% of sales are made on the 1st contact; * 3% of sales are
made on the 2nd contact; * 5% of sales are made on the 3rd
contact; * 10% of sales are made on the 4th contact (and) * 80%
of sales are made on the 5th - 12th contact.

For most businesses, if you don't offer an opt-in contact, like
a regular email newsletter or blog postings, you're missing out
on most of your potential sales!

When setting up an opt-in Internet marketing campaign, you should
offer incentives to subscribe. To entice people to opt-in, you
can offer:

  * special pricing for email list members * a first look at new
products * ability for customer to select subjects and emails
they receive (controlling the frequency of contact by choosing
which of your lists to be on) * promise not to share email or
other personal info with other companies

Using opt-in contact allows you to significantly increase
conversions by introducing yourself over time to your potential
customers, in a soft-sell manner.

Website optimization is important; the goal is increased Internet
traffic, sales and sales leads. But whether you've hired an
online marketing consultant or you're doing the process
yourself, Affordable search engine optimization by itself
doesn't accomplish those last points of increased sales and
sales leads.

You've got to remember to design your website to alleviate
visitors natural apprehensions and make buying from you as easy
as possible.

Properly mapping out the above the fold area of your Web pages,
using appropriate size text, using adequate whitespace and
offering an opt-in process to nurture your buyers will all help
you accomplish the real goals you have with SEO and website
optimization: increased sales and more sales leads.




---------------------------------------------------------------------
Marketing online since 2004, Paul Marshall can help you market
on a budget. You can learn about his affordable Internet
Marketing Coaching and Consulting Services on his home page:
http://strategicwebmarketing.net/ He also offers Affordable SEO
services (and d-i-y Coaching), which you can learn about here:
http://strategicwebmarketing.net/seo.html You can learn more
about Paul on his LinkedIn profile:
http://www.linkedin.com/in/paulmarshallwebmarketing and at
Strategic Web Marketing.net.


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A Free-Reprint Article Written by: Scott Bywater

Article Title:
Curing Versus Healing

See TERMS OF REPRINT to the end of the article.

Article Description:
I picked up an article about healing and curing. The problem
with most businesses that I see is that they only do
something when they need a cure (just like me with the
chiropractor).


Additional Article Information:
===============================

324 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2009-10-29 11:15:00

Written By:     Scott Bywater
Copyright:      2009
Contact Email:  mailto:sbywater@...


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Curing Versus Healing
Copyright (c) 2009 Scott Bywater
Copywriting That SELLS
http://www.copywritingthatsells.com.au/



On Thursday night, I had some really bad back pain. So on Friday
I went to my chiropractor.

No big deal she said... cracked me a few times... and sent me on
my way with the thoughts...

"Just come more often to get your maintenance."

Now while I was there I picked up an article about healing and
curing.

And here are their definitions as laid out by Natural Wisdom
Australia

"Curing" involves removing symptoms, treating a part of the
body, or controlling a process.

"Healing" involves helping people to become more whole and
function at a higher level.

The problem with most businesses that I see is that they only do
something when they need a cure (just like me with the
chiropractor).

For instance, when they are short on customers they decide they
need to advertise.

Or when they have a slow month they call in a consultant.

Or whatever.

It's all emergency based marketing.

But why not decide today to heal your business so that the
emergencies don't pop up all of the time?

Why not make your business more whole so you can function at a
higher level?

Why not set up some systems today which will ensure you'll NEVER
have to worry about where your next lead is coming from.

It could be a flyer.

It could be a lead generation web site.

It could be an advertisement.

It could be a telemarketing system to follow up existing
customers.

It could be a strategy to get bigger customers.

It could be a social networking strategy.

But do it now. Because just like I had to suffer through pain
because I didn't focus on healing my back and staying on top of
things before I needed to... if you don't take action and
develop a lead generation strategy which virtually guarantees
your phone will be ringing all of the time... your business is
going to suffer some pain as well.




---------------------------------------------------------------------
For quick results, you'll want to get your hands on this leading
direct response copywriter's ebook "7 Ways To Get More Customers"
at http://www.copywritingthatsells.com.au/ Scott Bywater shows
you how to get all the customers you need in just 60 days. This
popular ebook has been downloaded by over 8,247 business owners
over the past five years. Packed with information, this ebook
will show you copywriting and marketing strategies which could
have you getting new clients within just a couple of days.


--- END ARTICLE ---

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* If you publish this article in a website/forum/blog,
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   redirects having been inserted into the copy.

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   Links in the Article or Resource Box. Paragraph breaks
   must be retained with articles. You can change where
   the paragraph breaks fall, but you cannot eliminate all
   paragraph breaks as some have chosen to do.

* Email Distribution of this article Must be done through
   Opt-in Email Only. No Unsolicited Commercial Email.


* You Are Allowed to format the layout of the article for
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   ezine, so long as you can maintain the author's interests
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   for any software that steals sentences from others in
   order to build an article with software. The copyright on
   this article applies to the "WHOLE" article.


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   We ask that you notify the author of publication of his
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http://www.copywritingthatsells.com.au/



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A Free-Reprint Article Written by: Enzo F. Cesario

Article Title:
Social Media Marketing - Don’t Make These 3 Mistakes

See TERMS OF REPRINT to the end of the article.

Article Description:
The Cluetrain Manifesto asserts that "Markets are
Conversations." The Manifesto is a document published in
1999 and 10 years later is still considered to be an
outstanding treatise on the Internet phenomenon - in regards
to the impact and opportunities of Internet and web
technology on the modern businessman. Nowhere has this
assertion been borne out more than in the complex,
fascinating world of Social Media Marketing (SMM).


Additional Article Information:
===============================

974 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2009-10-29 11:00:00

Written By:     Enzo F. Cesario
Copyright:      2009
Contact Email:  mailto:ennzo.f.cesario@...



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Social Media Marketing - Don’t Make These 3 Mistakes
Copyright (c) 2009 Enzo F. Cesario
BrandSplat
http://www.Brandsplat.com/



The Cluetrain Manifesto asserts that "Markets are
Conversations." The Manifesto is a document published in 1999
and 10 years later is still considered to be an outstanding
treatise on the Internet phenomenon - in regards to the impact
and opportunities of Internet and web technology on the modern
businessman. Nowhere has this assertion been borne out more than
in the complex, fascinating world of Social Media Marketing
(SMM).

What is Social Media Marketing?

Any definition of SMM requires an understanding of social media
networks. These are any community-oriented networks based on
user-generated content. For example, YouTube's primary focus is
the hosting of user-generated videos, not the promotion of the
parent company's products. Social media networks include
Twitter, Facebook, Reddit, and many others.

SMM therefore is the use of these networks to promote and market
products, services, or information to the promoter's intended
audience. This could be a traditional product seeking a market,
such as an author promoting a new novel. Or it could be something
much bigger; the US Presidential campaign of 2008 brought Twitter
into the spotlight as a way for the candidates to quickly
transmit a message to their audience, keeping them updated on
happenings on the trail. In the latter case, no tangible product
was being promoted per se, but it was a means of marketing the
candidates and their messages. Twitter exploded in popularity
following the election, and remains a current topic of
discussion.

The intelligent business strategy will seek to understand these
opportunities, and reach out to the social media markets
available, in order to directly reach their customers. SMM has as
many pitfalls as opportunities, however. Several politicians have
had their tweets made public, and have regretted it. Here are
some easy mistakes to make and how to avoid them.

Mistake #1 - Not Having A Blog

Everyone has a blog. While this may not be true in fact, it
certainly is true in perception. Free services such as Wordpress
and Blogspot allow anyone with a connection to have a voice in an
organized and attractive form. Twitter, Facebook, and other
networks are useful, but they aren't directly under a user's
control. A blog, however, is, and the savvy marketer will take
advantage of that. In a blog, a user can post their thoughts,
analysis, and arguments with very little restraint and go into
greater detail than most social networks permit. For example,
Twitter only allows posts of 140 characters, which is certainly
too small for a product description or a dissection of a major
political speech. However a short 'tweet' telling book fans
that their favorite author has been interviewed by a blog will
bring people flocking to the site where they will not only read
the interview, but probably the many other articles on the site
as well.

This of course means that good blogging is consistent blogging. A
blog can't be neglected and only updated when big things happen
- the modern attention span of Internet users is fairly short.
Bloggers need to consistently post good content in order to keep
drawing in their intended audience; not month by month but
sometimes even day by day.

Mistake #2 - Not Branding Yourself

The web is an information explosion and getting anyone to notice
a product or a company consistently is a challenge. The savvy web
marketer must take advantage of the chance to brand their name
with every networking opportunity. If a company has a blog and a
product website, they must be connected. The blog must promote
the site's main goal, and the site must refer visitors to their
excellent blog content. Posts to social networking sites should
refer to this 'brand' image, and keep the message consistent
across them all. The successful SMM campaign will treat each
element as a unified whole, and approach them systematically.
Every Twitter message, every Facebook post should remind users
who is posting the content, and where they can find more.

Mistake #3 - Not Being Nice

As mentioned above, "Markets are Conversations." The users on
the Internet are not robots. They will respond with a
pre-programmed action when a certain combination of criteria is
applied. They are people with ideas who think critically, and who
have become accustomed to having their say. While a marketer must
take every opportunity to promote their message, this does not
mean forcing it into every single conversation. Participants on
social networking sites will quickly identify the more ham-fisted
efforts of some marketers, and let their acquaintances know of
their displeasure. A bad reputation can spread quickly on the
Internet - a certain St. Louis police officer lost his job when a
video of the officer abusing his authority was posted to Google.

So the proper tactic is not to view these markets as simple
places to advertise, but places to converse. Simply popping onto
Facebook and posting a new product to every available group is a
quick way to get noticed, and disregarded as incompetent. On the
other hand, a user could join several groups with discussions
pertaining to the subject of their personal passions, and
cultivate friendships and a reputation as a quality commentator.
Then, when they refer folks to their blog, they are more likely
to be taken seriously. Simple courtesy and respect for the groups
can go a long way to securing a few more hits per post.

In essence, SMM requires thought, persistence, and critical
thinking just as any other marketing campaign. It is not a short
series of clever commercials that can be aired for several months
at a time, but a means of consistently communicating, day in and
day out, with a target audience. Good SMM must provide constant,
consistent content for its target markets and be prepared to
participate in a lot of give-and-take with an audience uniquely
suited to making their voices heard.






---------------------------------------------------------------------
Enzo F. Cesario is a Copywriter and co-founder of Brandsplat.
Brandcasting uses informative content and state-of-the-art
internet distribution and optimization to build links and
drive the right kind of traffic to your website. Go to
http://www.Brandsplat.com/ or visit our blog at:
http://www.brandsplatblog.com/


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A Free-Reprint Article Written by: Willie Crawford

Article Title:
How To Generate Free Website Traffic FAST

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Article Description:
Here are the down and dirty steps that I take to build
considerable traffic to my websites, quickly and easily, and
in most cases, for free.


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1058 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2009-10-29 10:30:00

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How To Generate Free Website Traffic FAST
Copyright (c) 2009 Willie Crawford
Willie Crawford Incorporated
http://WillieCrawford.com/ezine.html



It goes without saying that if you don't have website traffic,
the other components of your web business can't work very
effectively. Without eyeballs on your sales letter, you won't
make any sales!

There are many ways to generate fast free website traffic, but
many of them aren't readily available to the average,
lesser-known marketer.

Joint ventures are an excellent way to get tons of others to send
you there traffic. However, joint ventures hinge upon
relationships/connections, and many of the people with the most
traffic have tons of their own products to promote. Those who own
large lists are also approached about joint ventures so often
that they may have commitments that extend out past six months.

If you do have a large list, getting immediate traffic to your
website can be as simple as sending a compelling email. However,
it takes time to build a quality list. It also takes time to
build strong relationships and trust with your list members.

Another one of my favorite ways to generate lots of free traffic
is by creating an inexpensive product and then allowing others to
selling it and keep 100% of the profit. However, that does
require a product on a really hot topic, and you still have to
recruit affiliates.

You are also giving away 100% of the money on the sale
(sacrificing early profits), and your goal there is not so much
traffic but to build a list. I do often do this, using a script
called Rapid Action Profits, which deposits proceed from the sale
directly into my affiliates Paypal accounts while adding the new
subscriber to my list automatically.

However, for generating traffic that is free, fast, and even
long-term, I recommend creating lots of content and putting it in
the path of the search engines. In fact, I often do this when
I'm launching a new product, or even promoting a new affiliate
product. Here are the down and dirty steps that I take:

1) Do your keyword research, striving to identify the "buying
keywords" that your target customers are using. One easy way to
do that is to use the "Google External Keyword Tool" to
research which keywords get the most searches. This tool is free
to use, and will also suggest related keywords to you.

What you are looking for is evidence that people are searching on
a given phrase, and that those people are spending money. The
Google External Keyword Tool will tell you this.

You can also enter a keyword phrase that you plan to target into
the regular Google search box, and look at how many Google
AdWords ads display on the right side of the page. These are
people paying for each click from people who search on that term,
and then click through to their sites. Presumably, they wouldn't
pay for those clicks unless these customers were spending money.

2) Use your target keywords to craft titles for 20 articles. In
addition to the keywords make sure that your title also promises
some benefit. The article title is what's going to get you the
most traction in the search engines.

3) Actually write those 20 articles. They can be as short as 400
words. If you have trouble writing, go to several of the bigger
article directories and read what others have written on the
topic. Also Google the keyword and look at what experts have had
to say on the topic. Then write the articles.

If you are still stumped, simply plug your mike into your
computer and then talk about the topic. Most of us are certainly
good at talking. Record your thoughts then go back and organize
them and you have an article (or several articles).

Add a resource box to the article that tells the reader to go to
your site for more information, or resources (your product) on
the topic. When linking back to your site, use your keyword as
the anchor text where permitted.

4) Turn each article into a video. The simplest way to do this is
probably to put your main points on PowerPoint slides. Then as
you read your article, flip through the slides, and record it
using Camtasia screen capture software. As easy as that, you have
a movie.

5) Turn each article into a podcast (an MP3). Just read the
article and record it using software built right into your
computer. You can also download free recording software for tons
of places on the internet. One of my favorites is Audacity.

6) Write several press releases using the article titles as your
topic. Here you need to get a little creative, but as an example,
for this article I would use, "Website Traffic Expert Reveals
How To Generate Free website Traffic Fast."

These press releases are being written for SEO purposes, so the
exact wording is not so critical. You are going to share several
point in the press release and then you are going to link to one
or two websites that you want to call attention to. Your links
will use your keywords as the anchor text.

7) Submit these articles, videos, podcasts, and press releases to
article directories, video sharing sites, podcast aggregators,
and free press release sites. Since I do this for numerous
products and projects, I use an automated submission site. Being
a very prolific writer, I have weeks when I may do 20-40 articles
(while still running my web business).

8) "Rinse and repeat!" What happens over time is that you'll
soon have so much content in cyberspace that you'll achieve
critical mass. At that point you'll rank for your most important
keywords as well as lots of longtail keywords. At that point,
you'll be amazed at the traffic.

To speed up the process you can also post your articles to an
optimized WordPress blog that's been configured to "ping" RSS
aggregators, social networking sites, and bookmarking sites each
time that you post. If you don't know how to do that, it's
beyond the scope of this article, but most webmasters familiar
with WordPress can set that up quickly for you. WordPress is very
simple, yet very powerful.

There you have it, "How to generate free website traffic fast!"
Yes, there is work involved, but when you see the results,
you'll know that it was well worth it.




---------------------------------------------------------------------
Willie Crawford has been marketing online for 13 years, and
used article marketing most of that time (writing over 1500
articles).  His favorite tools for automatically distributing
his articles, videos, podcasts, and press releases is the
automated submission site:  http://EasyPushButtonTraffic.com


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A Free-Reprint Article Written by: Judy Murdoch

Article Title:
How to Be in Charge (without Being a Jerk)

See TERMS OF REPRINT to the end of the article.

Article Description:
Earlier this year, I was working at a sales training seminar
and we were on the topic of handling customer objections. A
participant who owns a massage therapy practice was asking
how to best address a prospective client who didn't want to
follow his recommended course of treatment.


Additional Article Information:
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Copyright:      2009
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How to Be in Charge (without Being a Jerk)
Copyright (c) 2009 Judy Murdoch
Highly Contagious Marketing
http://www.judymurdoch.com/workbook.htm



Earlier this year, I was working at a sales training seminar and
we were on the topic of handling customer objections.

A participant who owns a massage therapy practice was asking how
to best address a prospective client who didn't want to follow
his recommended course of treatment.

We then asked other audience members to share their experience. A
couple people spoke up and their advice, however well-intended,
felt off to me.

The advice focused on listening and negotiating with the
prospect: finding a compromise position between what the
prospective client was willing to do and what the massage
therapist was prescribing.

I took the microphone back, and said, "You know what, you've
been a massage therapist for years. You know what works and what
doesn't work. You're the expert here and if you don't think
what you're client is asking for is going to help, tell them
that and stand firm on your recommendation."

It was uncomfortable to disagree with these other two
professionals. They had a lot of experience in sales and
marketing but in this case they were missing an important point:

# When you own a business and offer expert advice, you're the
boss. You're the leader and customers are coming to you for your
leadership.

=========================================
Isn't Saying "What I Say, Goes" Arrogant and Obnoxious?
=========================================

Well, yes, actually, that is pretty arrogant and obnoxious.

But that's not what I'm suggesting.

To explain let's look for a moment at what it means to own a
business from a larger perspective.

A concept mentioned by all the great spiritual teachers is that
of the "servant-leader." In Christianity the term
"stewardship" is often used.

In more secular terms, the servant-leader means that the real
authority is a higher power: something bigger and grander than
ourselves: a greater good in the universe.

If you created your business as a means to make money and to make
a positive difference, your position as a business owner is an
interesting one.

In a sense your business is a vehicle to serve a greater good and
you get to be a steward: entrusted to do the right thing.

Part of doing the right thing is serving your customers.

And if the value your business offers is based in your expertise,
serving customers requires that you be an expert and stand in
what you know as an expert.

=========================================
Drawing the Line Between Being an Expert in Service versus Being
an Argumentative Jerk
=========================================

Ok so where do you draw the line between holding an expert
position and being a blowhard?

This is where we check into our hearts and look at our motives.

Let's go back to the example of the massage therapist.

Let's say the massage therapist tells the client they need
weekly sessions if they want help with their lower back pain.

The client says, "I'm really busy and I can't afford to come
in every week, can't I get the same results if I come in a
couple times this month?"

The massage therapist has years of training and experience. He
knows that if the client doesn't follow his recommendation
chances are good that the client won't get the relief he wants.

This is a situation when, as an expert and business owner, it's
important to step into your role as a leader.

Your role is to check in with your expertise and heart for the
best course of action to help your customers get the support
they've come to you for.

The client may not like your recommendation and that's ok. They
may even leave and go to a competitor.

It's painful to lose a customer but customers who can't or
won't follow your guidance won't get the help they need anyway.

=========================================
Keys to Being a Non-Jerky Boss
=========================================

== Key #1 Give yourself a Break: You're Human! ==

No one does anything in business or otherwise because of a single
motive. Maybe you're in business mostly because you want to make
a difference but hey your ego likes being seen as an expert too.

Empathy for yourself is not a luxury, it's a necessity for
having effective relationships with others... including clients.

== Key #2 Clarify, really why are you taking the position you're
taking? ==

It's not easy taking a stand--especially if it's likely to be
unpopular. Which is why it helps to stand solidly in what
underlies your perspective.

I find it helpful to ask yourself, "What's my highest intention
in this situation?"

In the case of the massage therapist, his highest intention
isn't absence of pain for his patients although that is one
outcome they get.

His highest intention is to help clients become more aware of
their bodies so they can learn to prevent conditions that led to
the pain to begin with.

== Key #3 Find empathy for others ==

In our culture, it's easy to mistake taking a position for being
"right" and those who don't share our position as being
"wrong."

And when we get attached to our "right way" of doing something
we can sound critical and judgmental which leads to resistance
and defensiveness in others and drives them away.

Remember, even if you don't agree with someone's reason it
still feels true for them. There's a greater good in charge of
outcomes-- you and I are just humble servants

== Key #4 Remember it isn't About Being Right; It's About
Providing Leadership for Those Who Want What You Offer ==

This is probably the most important point to remember.

There are people, your "tribe" if you like that term, who care
about the same things you care about and are seeking like-minded
people with whom they can do business. These are the customers
who resonate with your highest intention.

You're job is to stand strongly in your position for these
customers so they can find you and feel supported by you.

This how you are in service as a business owner.

=========================================
Bottom Line
=========================================

When you own a business and offer expert advice, you're the
boss. You're the leader and customers are coming to you for your
leadership.

But just because you're in charge doesn't mean you have license
to be a jerk.

Effective leadership means remembering you're in the position
your in to serve a greater good: to support the customers who
share your values and need the solutions your business offers.




---------------------------------------------------------------------
Judy Murdoch helps small business owners create low-cost,
effective marketing campaigns using word-of-mouth referrals,
guerrilla marketing activities, and selected strategic alliances.
To download a free copy of the workbook, "Where Does it Hurt?
Marketing Solutions to the problems that Drive Your Customers
Crazy!" go to http://www.judymurdoch.com/workbook.htm
You can contact Judy at 303-475-2015 or judy@...


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   the paragraph breaks fall, but you cannot eliminate all
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http://www.judymurdoch.com/workbook.htm



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A Free-Reprint Article Written by: Bill Platt

Article Title:
How Many Links Does It Take To Get To The Middle Of Google Page One?

See TERMS OF REPRINT to the end of the article.

Article Description:
Everyday it seems, people are asking me the optimum numbers
of inbound links they need to acquire for their website in
order to rank well in Google. My answer is going to seem a
little flip, but it is the honest, best answer.


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How Many Links Does It Take To Get To The Middle Of Google Page One?
Copyright (c) 2009 Bill Platt
911 Reputation Management
http://911reputation.com



Everyday it seems, people are asking me the optimum numbers of
inbound links they need to acquire for their website in order to
rank well in Google.

My answer is going to seem a little flip, but it is the honest,
best answer.

Answer: You need more inbound links - of equal or higher quality
- than what your competitors have.

Albert Einstein argued that any mathematical formula that
required pages of calculations did not contain within it "the
mind of God".

So when Albert Einstein developed E=mc2, then Einstein had
fulfilled the promise of a simple formula that could encompass
the brilliance of God.

When people wonder as to how many inbound links they might need
to acquire in order to rank in the Top 4 of Google's search
results or even the Top 10 of Google's SERPs, they are generally
hoping that someone will be able to give them a numeric answer,
so that they know whether they can afford to undertake the
process or not.

I understand the WHY of the question, but there is no canned
answer that will work for everyone.

Remember, your competitor may be asking the same question and
undertaking the same processes as you are, trying to accomplish
the same goal.

No one can truly begin to understand the answer to this question,
until one has take the time to do an Inbound Link Comparison
Analysis of all of your competitors in the Top 10 spots of
Google's SERPs.

  * You need to look at the Top 10 listings in Google for a
particular keyword.

  * You need to do backlink checks for all ten URLs in Google's
search listings, and you need to check those numbers across a
variety of sources, including Google, Yahoo and any other tool
you can find to do a check. (Google and Yahoo both tend to
understate the actual link counts. While Yahoo will show you more
than what Google does, they also show a number of "no
consequence" links in their results.)

  * You need to look at the quality of a few of the pages that
offer links to the URLs in the search results.

This is not an easy process to undertake. I have done it before,
but the best you can hope for is a "snapshot" of what is out
there, and therefore, what you need to accomplish.

Note: If Wikipedia turns up in your search query, few people with
small budgets will ever be able to dislodge Wikipedia in the
search results. What they make up for in a small number of
inbound links, they more than make up for with links from dozens
or hundreds of PR4, PR5 and PR6 pages. Wikipedia is the king of
Internal Linking, and they use that to a great degree to rank
extraordinarily high in Google's search listings.

Your analysis should seek to uncover how many links a page has to
it.

As a general rule of thumb, Google will show you less than 1% of
the existing number of links for a web page. Yahoo will sometimes
show closer to 5% of the existing number of links for a web page,
but they will not show you the highest quality of those links.

So, as you strive to gain a "snapshot" picture of the playing
field, you want to take Google's Inbound Links number and
multiply that by at least 100. Then you want to take Yahoo's
Inbound Links number and multiply that by at least 20, then cut
the number in half to acknowledge the number of worthless crap
links they have in their database. Once you have achieved these
two numbers, then I tend to call the truth "somewhere in the
middle".

With your "somewhere in the middle" number in hand, then you
need to look at the quality of links to a few of those search
listings, to get an idea of whether those links exist on higher
quality pages or simply junk pages.

If those links are on junk pages, then the goal could be achieved
by just working the numbers. But if there are a lot of high
PageRank pages in the mix, then whatever number is in your hand,
should be multiplied, perhaps 100-fold, to overcome the quality
of pages that link to your competitors.

If you get the idea that my simple formula leads to a complicated
answer, then you are right.

All of the numbers that I have included in my sample formula are
based on rough speculation, as the "snapshot" offers you your
best hope of understanding the challenge in front of you.

While the number of inbound links may be relatively easy to
determine, the link quality is a factor that is really hard to
pin down.

  * If you determine that you only need 300 inbound links to rank
with the big boys, you may be right.

  * Your 300 inbound links number should also be quantified
against the number of links that Google will count worthy, so you
may need 1200 links to get 300 links that Google will deem
worthy. This calculation depends more on the "quality of your
content", rather than the "quantity of your content".

  * When all is said and done and your 300 Google-worthy links
have not yet put you on page one, then you know that the quality
of the links pointing at your competitors is greater than the
quality of the links pointing to you.

If you were hoping for an easy answer, I am sorry that I could
not help you with that.

But with this explanation of the challenge, you may be better
prepared to answer the big question, the question that is really
on your mind:

=== Are my hopes of achieving good rankings in Google within my
reach?

I tend to throw "worry" to the wind and just start working. I
don't worry if I can afford to do it or not. I simply start
doing, and I know that in one month, one year or five, I will
have built enough value in my website that my competitors are
going to be the ones who are trying to figure out if they can
unseat me!




---------------------------------------------------------------------
Bill Platt has provided SEO services since 2004. In 2009, he
transformed his SEO service, into one that helps people defeat
negative search results in Google. By improving the rank of
positive website reviews in the search results, negative search
listings begin to disappear from the public eye. If you would
like to learn more about how Bill's Reputation Management SEO
service can help your business, visit: http://911reputation.com/
Bill has also owned http://thePhantomWriters.com/ since 2001.


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A Free-Reprint Article Written by: Scott Bywater

Article Title:
Teach To Learn

See TERMS OF REPRINT to the end of the article.

Article Description:
There is one idea I learnt that I believe applies to
virtually every business. The best way to learn something is
to teach something. Unfortunately, most people don't start
teaching anything until they believe they are an expert. As
a result, they hinder their progress.


Additional Article Information:
===============================

481 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2009-10-28 16:00:00

Written By:     Scott Bywater
Copyright:      2009
Contact Email:  mailto:sbywater@...


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Teach To Learn
Copyright (c) 2009 Scott Bywater
Copywriting That SELLS
http://www.copywritingthatsells.com.au/



Years ago, when I was in my teens I flicked through a book by
Stephen Covey that you have probably heard of.

It's called "The 7 Habits of Highly Effective People."

That was a long time ago and I must go and revisit that book.

However there is one idea I learnt that I believe applies to
virtually every business.

The best way to learn something is to teach something.

Unfortunately, most people don't start teaching anything until
they believe they are an expert. As a result, they hinder their
progress.

So why does the concept of "teach to learn" work so well.

It's really quite simple.

When you teach, you are forced to think about what you know... to
crystallize your knowledge... to answer your unanswered
questions.

You get questions thrown back at you... and this really
internalizes the knowledge.

So let's see how this could apply to the average person in
business.

For instance, if you're a chiropractor or health practitioner.

Here's what I would do to implement the "teach to learn"
concept and turn it into a profit.

I'd start a regular newsletter.

An offline newsletter once a month and an online newsletter once
a month so your readers end up with a newsletter every couple of
weeks.

And as a part of that newsletter I would include research and
information on how chiropractic has been able to help with a
number of ailments.

Everything from back pain to headaches to the common cold.

In doing so, I would dig up information on that topic... I would
be forced to think about what really matters to my readers... and
it would give me time to internalize what I knew and how I could
better help my patients.

It would also put money in the bank.

Think about it: you would be "in the face" of your most
interested prospects - your clients - encouraging them to come
into your practice more and more often.

This would also stimulate more referrals.

The newsletter would be passed around (mail) or forwarded on
(email).

You could use that content and throw it up on a blog somewhere to
encourage traffic from the search engines.

And you'd learn a heck of a lot at the same time.

So if you want to learn more - teach more.

If you want to be respected as an authority in your field and
have prospective customers chasing you rather than the other way
around - teach more.

And if you want to make greater profits - then teach more.

Now there is no easier way than creating more customers from your
teachings than learning how to create killer emails. And that's
the topic I cover on lesson #18 of
http://www.morecustomersmadeeasy.com/

I show you how to write them... which auto responders to look
at... how to get more names onto your list... and much, much
more.




---------------------------------------------------------------------
As a direct response copywriter, Scott Bywater strives to educate
business owners on how to generate more leads, get more of the
"right type" of customers, differentiate themselves from their
competition, and convert their leads into sales via his
underground and "outside of the box" strategies. You can get his
copywriting and marketing tips delivered to your inbox via his
eye opening "Copywriting Selling Secrets" newsletter available at
http://www.copywritingthatsells.com.au/


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.....................................

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   You Must Set All URL's or Mailto Addresses in the body
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   Clean links should point to the Author's links without
   redirects having been inserted into the copy.

* You are not allowed to Change or Delete any Words or
   Links in the Article or Resource Box. Paragraph breaks
   must be retained with articles. You can change where
   the paragraph breaks fall, but you cannot eliminate all
   paragraph breaks as some have chosen to do.

* Email Distribution of this article Must be done through
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* You Are Allowed to format the layout of the article for
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ABOUT THIS ARTICLE SUBMISSION

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service. thePhantomWriters.com and Article-Distribution.com
are owned and operated by:

Bill Platt
3010 E Raintree
Stillwater, Oklahoma USA 74074


Learn more about our article distribution services by visiting:
http://thephantomwriters.com/x.pl/tpw/info/article-distribution/index.html

The content of this article is solely the property
and opinion of its author, Scott Bywater
http://www.copywritingthatsells.com.au/



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A Free-Reprint Article Written by: Bill Platt

Article Title:
How Is Your Reputation Holding Up In Google's Search Results?

See TERMS OF REPRINT to the end of the article.

Article Description:
How do you measure the sales that your business is losing,
because some guy complained on some website about how your
product or service is "crap". This article details a
specific event, where the store lost a lot of business,
because of a disgruntled consumer who was blaming the store
for his own mistake. This complaint found its way into
Google's search results for a time.


Additional Article Information:
===============================

1804 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2009-10-28 10:00:00

Written By:     Bill Platt
Copyright:      2009
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How Is Your Reputation Holding Up In Google's Search Results?
Copyright (c) 2009 Bill Platt
911 Reputation Management
http://911reputation.com/



You know, if there are listings in Google's search results that
are hurting your business, you might think that there is nothing
you can do about that. But let me assure you that given the will
and the desire, there is plenty you can do about those search
engine results that may be hurting your business.

So many people look at Search Engine Optimization (SEO) as a game
of influencing the keywords that are important to their business,
but they don't realize that SEO can also be used to diminish the
negatives in the search results.

Are You Losing Business As Result Of A Bad Review In Google?

Remember that guy who bought your product 3 years ago, and he did
not follow the instructions for use, and then complained about
how your product let him down? He could be hurting your business
right now.

How do you measure the sales that your business is losing,
because some guy complained on some website about how your
product or service is "crap".

A Real World Example

Ah... I remember when I was selling TV's for a living.

There was this fellow who came into the store and bought a
52-inch projection screen TV. We had a bonded delivery crew on
hand to help people get their purchases home, but although this
guy had just spent $2400 on a television set, he decided that he
did not want to pay $40 for delivery of his new TV set. I bet you
can see where this story is going...

So, we loaded his new TV in the back of his pickup, and he
proceeded to tie down his TV in the back of his pickup truck.

He thanked us for his TV and started the drive home.

45 minutes later, our most recent happy customer pulled into the
parking lot, toting a big-screen TV box.

As we went to meet him at the door, we could hear the glass
falling as the box moved across the floor.

He was pissed! And to our surprise, we were at fault!

You might be asking yourself why we were at fault. That is a good
question, one I even posed at the time.

We were at fault, because we did not offer free delivery!

A gust of wind had caught his box, snapping the twine that he had
used to tie it down, blowing his $2400 Phillips Big-Screen TV
onto the highway.

He said it was our fault, because we should have given him free
delivery. Never mind that we had already given him a $300
discount on the purchase of his TV.

We had offered him bonded delivery, but he refused, and now it
was our fault that his TV was broken.

The store where we worked was one of those chains that keep all
of the power to make things right at the home office. We could
not simply exchange his TV, without permission from our
superiors. If we had authorized the exchange with the guy,
without the District Manager's permission, the company would
have taken the cost of the Television out of the salesperson's
and the manager's paycheck.

I was the assistant manager, and I was NOT going to pay for this
guy's broken television. The company did not pay me enough to
fix this problem for them, out of my own pocket.

We called the DM. Of course, even though we worked until 10 at
night, the DM went home at 6pm. So, we kept dialing his cell
phone number, until he answered the phone. ;-)

He was pissed, but that was okay. We were already dealing with
"pissed", so we did not mind two people pissed at the same
time.

Thank God I was not the manager in charge that night. Thank God
for small favors...

Our District Manager said the guy was tough out of luck. I am
glad I don't work for those clowns anymore.

I agree that it should not have been our responsibility, but
surely we could find a solution for this guy. After all, he just
spent $2400 with us.

Nope. The District Manager said No, then he said No, and he said
No again.

So, the DM hung up telling us not to call him again that evening.
And we were left with the poor guy who had just signed a two-year
finance contract on a TV that was busted to hell.

Yes, I bet the guy pays for delivery next time. But the story
does not end here...

It Wasn't Your Fault, But It Is Your Problem...

The story now moves online. It moves into the newspaper. It moves
onto our sales floor for more than a week. It goes ballistic...

The customer went home that night, and turned to the power of the
Internet with his complaint. A few days later, he followed his
Internet complaints with a paid advert in the local newspaper.
Our store was getting skewered.

The guy was in the store every day, throwing a tantrum. And he
was spending his money and his time to skewer us for letting him
make a foolish decision.

It just worked out well for him. On about his tenth trip to the
store, throwing his daily tantrum in front of people who were
looking to buy a TV, he just happened to arrive on a day that the
DM was in the building. Ah... A new face behind the counter. The
customer picked out the new face in the building as being someone
over us. And wham, he let the District Manager have it, with both
barrels...

Persistence paid off in this case.

He overwhelmed the District Manager with his complaints.

The District Manager broke down and did only what the District
Manager could do for our customer. He used his privileged status
to type in the appropriate commands into the computer and make
things right for this guy.

In the end, we got him a new television for the price of delivery
to his house.

The store ate the cost of the new television. (I ended up paying
a portion of the TV anyway, because the bookkeeping department
deducted the price of the television from the sales sheets for
the month, so some of my monthly bonus was lost when that man's
television was cut from the store's profits.)

The victory that we received was that the guy was not in the
store every day scaring away our customers.

But that victory came only after we took a serious hit in our
Reputation Management. Every person that guy talked to for the
ten days after his purchase, up until he got his replacement,
knew that he had a bad experience with us. What is more, everyone
who read his paid advert in the newspaper knew that he had a
problem with our store. Even more, who knows how long his
complaint survived online...

  * You know what they say, "What is posted online, stays
online."

I left my job at that store in 2005. That store closed in 2008.

I am not going to say that the store closed on account of that
guy's complaints. But I am willing to say that the store was
hurt by the guy's complaints. He did manage to drive a lot of
prospective customers out of our store, during his daily rants.
(I just checked and could not find his complaints online
anymore.)

I am willing to bet that the store closed due to the recession.
It closed about the same time that Circuit City bit the dust.

I think this story clearly illustrates that a problem does not
have to be your fault, in order for your business to pay a high
price, as a result of the problem.

Does Applebee's Really Suck?

To help illustrate the extent of this problem, I just typed into
Google the name of my favorite restaurant, Applebee's, the name
of my town, and the word "sucks".

I saw dozens of Google search results that were in effect saying
that my favorite restaurant "sucks". Many of them went to
describe this restaurant as having the "worst food ever."

Wow!

Now to be sure, restaurants everywhere suffer from this
treatment. And the big name brand restaurants can survive,
because their large customer base has a different opinion.

But what if you are a local restaurant or an obscure Internet
company?

As an permanent online fixture, I tend to be jaded about the
complaints I read about others. But I have to admit, while one or
two complaints will not sway me, several complaints in the search
results will even cause "me" to hesitate.

Can you afford for jaded internet marketers like myself to
hesitate?

You can bet that if we "jaded internet marketers" are
hesitating to purchase what you sell, those "who are not
internet marketers by profession" are running away from you!

Fixing The Problem...

You are already aware that by utilizing SEO techniques that you
can help your website rank better for some keywords in Google and
the other search engines.

But did you know that you can also create a wealth of positive
reviews for your business on a variety of web pages, and to get
those positive reviews to rank higher in the search engines than
the negative reviews?

This is how we help our customers.

We use our SEO expertise to get the positive reviews of our
client's website to outrank the negative reviews of our
client's website.

If we get enough positive reviews to occupy the top of the search
results for the target keywords, then those negative reviews of
our client's website will be buried on page two, three, four,
five or six of Google's search results.

  * If people will NEVER SEE the negative reviews of your website,
product or service, then as far as most people are aware, there
ARE NOT ANY negative reviews. If there are no negatives about
your business, then everything must be positive.

You are in control of your business' reputation online, if only
you are willing take the reins and force the negatives down in
Google's search results.

We know that not everything in the search results is true or
honest. After all, the guy with the broken TV was blaming us for
his bad judgment. We know that you may not deserve what is in
Google's search results that is affecting your online reputation
in a negative way.

If you don't let us help you get the negatives out of the sight
of your prospective customers, then do it yourself or hire
another company to do it for you. Because as long as those
negative reviews exist in Google's search results, there is a
good chance that someone is going to let those negative comments
prevent them from buying from you!




---------------------------------------------------------------------
Bill Platt has provided Search Engine Optimization services since
2004. He has launched his newest service, which is designed to help
people diminish negative search listings in Google's search results.
By pushing positive reviews up in the search results, negative search
listings will begin to disappear from the public eye. If you would
like to learn more about how Bill's Reputation Management SEO
service can help your business, visit: http://911reputation.com/
Bill has also owned http://thePhantomWriters.com/ since 2001.


--- END ARTICLE ---

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   Clean links should point to the Author's links without
   redirects having been inserted into the copy.

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   must be retained with articles. You can change where
   the paragraph breaks fall, but you cannot eliminate all
   paragraph breaks as some have chosen to do.

* Email Distribution of this article Must be done through
   Opt-in Email Only. No Unsolicited Commercial Email.


* You Are Allowed to format the layout of the article for
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ABOUT THIS ARTICLE SUBMISSION

http://thePhantomWriters.com is a paid article distribution
service. thePhantomWriters.com and Article-Distribution.com
are owned and operated by:

Bill Platt
3010 E Raintree
Stillwater, Oklahoma USA 74074


Learn more about our article distribution services by visiting:
http://thephantomwriters.com/x.pl/tpw/info/article-distribution/index.html

The content of this article is solely the property
and opinion of its author, Bill Platt
http://911reputation.com/



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A Free-Reprint Article Written by: Irene A. Majchrzak

Article Title:
The Effect of Inflation and Deflation on Retirees

See TERMS OF REPRINT to the end of the article.

Article Description:
When we worry about how long our retirement income will
last, we consider so many factors. The current economy is
causing a drain on 401(k)'s and IRA's. So we have become
much more cautious about withdrawing money to use it as part
of our pensions.


Additional Article Information:
===============================

1324 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2009-10-27 11:24:00

Written By:     Irene A. Majchrzak
Copyright:      2009
Contact Email:  mailto:irene.majchrzak@...


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The Effect of Inflation and Deflation on Retirees
Copyright (c) 2009 Irene A. Majchrzak
Debt Free To Retire
http://debtfreetoretire.com/



When we worry about how long our retirement income will last, we
consider so many factors. The current economy is causing a drain
on 401(k)'s and IRA's. So we have become much more cautious
about withdrawing money to use it as part of our pensions. Now we
are limited to living within the Social Security benefits of
those 65 and older. Social Security is in the process of being
changed to stop the cost of living benefits for the next couple
of years, as well.

The Dow Jones continues to fluctuate between 9200 and 9500 for
almost all of 2009, so it will be difficult to feel confident
that we will be accessing our savings for any big ticket items
like a new car or vacations within the near future. The
unemployment rate is over 9% and still rising. This emphasizes
the concern that the country is not really coming out of the
recession as is being argued by many economists.

As my friends and I discussed the impact of inflation I wonder if
the inflation level will rise from the 3% that I routinely use to
determine the growth of liabilities and consumer goods for my
clients, as I help them with their retirement planning.

I ask myself should I start using 4% as a better indicator of the
amount of savings my clients will need at retirement? As a result
I went on to Google and entered "current inflation rate" and
what I found was very surprising and worthwhile discussing for
all of us trying to make sense of the economy.

While all of us have heard about inflation and recognize that
when it occurs it could cause problems for us, personally. What
we may not have is an easy definition that describes inflation as
occurring when money becomes relatively less valuable than goods.

Knowing this I expected to see inflation rising over the past few
months but instead, since March, 2009 our economy has been in
continued periods of deflation. September's number will be due
out on October 15^th and it is likely that the trend of deflation
will continue.

So now I went back to Google and asked what causes deflation? **
According to Kimberly Amadeo of _About.com_ deflation is defined
as the time that "asset and consumer prices continue to fall."
This may seem like a great thing to consumers, because it may
seem a positive concept that consumer prices are becoming more
affordable, except that the cause for deflation is a long-term
drop in demand.

Unfortunately as Ms. Amadeo continues, "a drop in demand means
that a recession is already underway, with job losses, declining
wages, and an ongoing decline in the value of your home and your
stock portfolio. Deflation is a result of businesses dropping
prices in a desperate attempt to get people to buy their
products.

Officially, deflation is measured by a decrease in the Consumer
price index. However the index does not measure stock prices
which retirees use to fund purchases and businesses use to fund
growth."

Can Anything Be Done About Deflation?

Google.com has become my research source. In seeking the answer
to the prevention and possibly a cure for deflation many
interesting perspectives were presented. The table presented on
_Inflation Data.com_ shows the drop in the inflation rate in
Dec./08 and continuing into Jan. and Feb./09 and the subsequent
rate of deflation often linked to recessions, that started in
Mar/09.

Inflation is defined in the _Merriam Webster Dictionary_ as a
continuing rise in the general prices due to an increase in the
volume of money and credit with less goods and services available
for purchase. Deflation seems to be caused by a long term drop in
demand for goods. Of course this is only a part of the story. We
need to ask ourselves why is there a drop in demand for goods?

Mike Moffatt writing on "What is Deflation and How Can It Be
Prevented" @ _About._com. gives us further insights. Mike quotes
Colin Asher speaking to _Radio Free Europe_, and Mark Gongloff @
_CNN Money_.

Colin Asher, an economist at Nomura Securities, told _Radio Free
Europe_ that the problem with deflation is that "in deflation
[there's] a declining spiral. Businesses make less profits so
they cut back [on] employment. People feel less like spending
money. Businesses then don't make any profits and everything
works itself into a declining spiral." Deflation also has a
psychological element as it "becomes rooted in peoples'
psychologies and becomes self-perpetuating. Consumers are
discouraged from buying expensive items like automobiles or homes
because they know those things will be cheaper in the future."

Mark Gongloff at _CNN Money_ agrees with these opinions. Gongloff
explains that "when prices fall simply because people have no
desire to buy -- leading to a vicious cycle of consumers
postponing spending because they believe prices will fall further
-- then businesses can't make a profit or pay off their debts,
leading them to cut production and workers, leading to lower
demand for goods, which leads to even lower prices."

So the recession is the fault of the consumer? Or could it be
caused by the continued increase in printing money whenever the
government needs more for its own special use. Glen Beck @
Glenbeck.com displayed a graph that outlines the spending that
has taken place in America. In 1971 President Nixon decided to
stop using the gold standard to back our money. Over the ensuing
years the outpouring of printed money being pumped into the
economy will so devalue our dollar as to be almost worthless.

The consumer anxiety is this. We are concerned about the effect
of inflation and deflation on our lifestyles. We are concerned
about the level of our retirement funds and the slow return to
the pre-October 2008 level. What if we continue to withdraw funds
to augment our Social Security or pensions and the recession
finally ends after we have drained our savings. As the economy
surges forward the young, with jobs, will need to start over and
the elderly on fixed incomes, can become greeters.

We are also, concerned about the continued recession no matter
that many economists say the US economy is finally coming out of
the recession. Look at the numbers and decide for yourself. We
are still seeing unreasonable growth in unemployment numbers and
fewer new jobs being developed except in bigger government or in
lower paying homecare fields.

What is the answer? The job of preventing recessions over the
past few years lies with the Federal Reserve Bank and the Federal
Government. Decreasing the interest rates has helped to increase
the supply of money into the economy. Lowering interest rates has
worked in the past but now the interest rates are already low and
the feds hesitate to cut the rates further.

The government can help by putting more money into the economy by
lowering taxes and increasing government spending with a
temporary deficit. The government is already printing money for
many new ideas such as the stimulus package for AIG and loaning
money to the banks and the auto industry thus causing a real
deficit, not a temporary one.

Why not lower taxes? This would benefit the common people not
only the banks and corporations. Why not beg the feds to print
more money to be used to buy bonds to decrease our interest
rates? Is it such a big deal to cut the rate by 1/8^th of a
percent to help the economy? The feds have usually lowered the
rates by 1/4% or greater.

Last quarter the feds decided against cutting the interest rate.
When economists talk about "printing more money" and "the Fed
lowering interest rates" they're talking about the same thing.
The Government is printing money but not reducing taxes or
lowering interest rates. While already low, there is still room
to lower them further, so using this policy to fight deflation
will support growth in the economy.




---------------------------------------------------------------------
Irene A. Majchrzak helps people retire debt-free with a sense
of well-being and the freedom to have the things they want.
Get her free ebook, Debt Free to Retire, by going to
http://debtfreetoretire.com


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A Free-Reprint Article Written by: Melody Buller

Article Title:
Conserve the Forests with FSC Certified Wood Components

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A huge source of apprehension for those concerned with
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Conserve the Forests with FSC Certified Wood Components
Copyright (c) 2009 Melody Buller
Osborne Wood Products Inc.
http://www.osbornewood.com/



A huge source of apprehension for those concerned with forestry
issues: the illegal exploitation of natural forests. The Forestry
Stewardship Council (FSC) has gone to great lengths to address
this problem. They ensure that wood bearing the mark "FSC
Certified" was harvested under all applicable laws and treaties.
Those flying the FSC banner are assured to be honest and
environmentally friendly.

As a customer concerned with environment, social, and forestry
issues, purchasing island legs made with FSC Certified wood
simply makes sense. It showcases that concern and demonstrates a
willingness to get involved. FSC wood is a statement of concerned
citizens -- those who wish to maintain high standards and healthy
forests.

When purchasing island legs, corbels and other wood kitchen
components made from FSC wood, it is essential to know you are
getting wood from a FSC certified wood supplier. These
individuals have gone to great lengths to make sure that the wood
their customers receive is of the utmost quality while meeting
high environmental regulations.

FSC certified wood guarantees that products made from wood are
built with great consideration for the environment. So, when a
customer orders products in an FSC Certified wood type from
Osborne Wood Products, the customer can know that they are
ordering wood that - from the moment it stood in the forest to
the moment it is shipped from our facility - has been harvested,
milled, and assembled in ways that promote reforestation and
responsible forest stewardship, and are generally eco-friendly.

Kitchen island legs, table legs, corbels, wood brackets and other
FSC certified products can be easily incorporated into your
kitchen or furniture. Cabinetmakers, custom builders, and
furniture makers can all appreciate the wholesomeness of FSC. It
means producing islands, tables, and other items with FSC wood
means customers receive a more environmentally friendly product.

One small purchase may seem insignificant. But every great
journey begins with a single step. By purchasing a product made
of FSC components, you and other conservation-minded individuals
are helping forest workers and communities maintain workers'
rights, as well as social and economic well being. By purchasing
FSC Certified wood, you, the customer, provide job security, and
hope for communities whose main source of income is maintenance
of natural forests around the world.

When FSC wood products are purchased, the customer is not simply
receiving a higher quality of wood, they are receiving a product
that reaches beyond their purchase. FSC wood customers are
reaching needs far beyond their jurisdiction: they are literally
helping those all over the world. FSC customers are helping
preserve forests, guarantee jobs, and maintain a healthier
environment.






---------------------------------------------------------------------
Melody Buller is a Product Development Specialist at Osborne Wood
Products Inc., a major supplier of custom wood products. Read
more about FSC Certified products, and place your order online
at: http://www.osbornewood.com/fsc-certified-wood-products.cfm


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A Free-Reprint Article Written by: Brendon Turner

Article Title:
Government Grant Writing: Doing It Yourself

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Chances are, if you're looking for a grant to start up your
small business or not-for-profit organization, you don't
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Government Grant Writing: Doing It Yourself
Copyright (c) 2009 Brendon Turner
Government Grant Source
http://www.governmentgrantsource.net/



Chances are, if you're looking for a grant to start up your
small business or not-for-profit organization, you don't have
the money to hire grant writers. A few will work with the promise
of payment once the grant money comes in, but these are few and
far between. The alternative? Do the government grant writing
yourself.

Benefits of DIY Government Grant Writing

You'll find that there are a number of reasons to learn how to
apply for grants yourself. Obviously, you can save quite a bit of
money during the startup period when most businesses are looking
to save money. Often, it's best for the business owner or one of
the partners to take on as much of the grunt work as possible
until the funding comes through. This will allow you to spend
nothing, apart from time.

In addition, you can tailor each application to the government
grant that you are applying for. With grant writers, this would
be extra. Doing the writing yourself lets you make changes
quickly and easily, based on which funding option you are doing
the grant proposal for.

How to Write a Grant Proposal

There's a reason grant writers are expensive. It can be
difficult to figure out how to write a great proposal if you
don't know what you're doing. There are many areas that need to
be covered, including budgets, timelines and project
descriptions. It can be very confusing at first glance, but it is
also very important that you include all the information needed
or you could lose out on a chance to get grant money for your
business or organization.

The best way to ensure that you are doing everything correctly is
to get some help. Government grant writing isn't like writing an
article or a letter, you need to include very specific, very
detailed information so the decision makers have everything they
need in order to choose you to receive the money. Most people
prefer to keep their tips for success a secret, but you can still
learn how to write a successful proposal and get the most out of
your application.

Looking at sample applications can be a huge help and will let
you style your own paperwork after something that has already
been successful. While you certainly don't want to copy, you
should get a feel for what is required when it comes to
government grants. Writing your own proposals can save you a lot
of time and money, so it is certainly worth looking into.




---------------------------------------------------------------------
If you need more help with government grants writing
(http://www.governmentgrantsource.net/what-you-get.php), then
you should check out Government Grants Source. The site features
a full database of government grants, as well as tutorials and
samples to help you write the best proposal possible. Written
by Brendon Turner for http://www.governmentgrantsource.net/


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A Free-Reprint Article Written by: Hema Gopal, M.B.A. and D.M.D.

Article Title:
Indispensable Employee Management Tools for a Dental Practice

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Article Description:
Many dentists are not equipped to deal with employee
performance issues. Managing performance requires a
systematic approach in which the employee clearly
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Indispensable Employee Management Tools for a Dental Practice
Copyright (c) 2009 Hema Gopal, M.B.A. and D.M.D.
Visionary Management
http://www.visionary-management.com/



Many dentists are not equipped to deal with employee performance
issues. Managing performance requires a systematic approach in
which the employee clearly understands what is expected of him or
her, with a process in place to monitor performance.

In managing employee performance, you need to consider four
separate issues: Innate ability or talent; skill; motivation; and
attitude.

If lack of skill is the main obstacle for an employee, it is a
training issue, and there is an excellent opportunity to work
with the employee and improve their performance. Their innate
ability will determine how quickly they learn.

If motivation is an issue despite competitive pay and a bonus
incentive, you need to meet with the employee to find out why he
or she is not motivated. If money does not motivate the employee,
it could be that he or she is not suited for that particular job
or needs increased responsibility, more challenging assignments,
or recognition of some other type. In general, motivation is an
internal trait, and cheerleading and rah-rah speeches rarely
produce sustainable results.

Attitude is by far the most difficult one to resolve. Your
recruiting process should focus heavily on screening candidates
for proper attitude. Recruit for attitude, train for skill.

Employee Management Tools and How to Use Them

The following tools are essential for managing performance. Make
sure you have them and use them in your practice.

1. Human Resources Manual. This contains detailed policies
regarding absenteeism, uniforms, professional behavior,
performance reviews, vacations and benefits. All new employees
should be given a human resources manual so that they are aware
of "how things work" within your office. All employees should
read and sign the last page of the manual.

2. Job Expectations/Descriptions for Every Position. Each
employee position requires a specific, detailed explanation of
work responsibilities. In your dental office, this would entail
written descriptions for all assistants, hygienists, and business
office personnel.

3. Job Review Sheet. The review sheet is a form on which all
responsibilities can be reviewed and graded from a range of
Excellent to Good to Poor to Unacceptable. The job review sheet
involves a two-step process, with both the employee and you
assessing the employee's contributions.

4. Job Performance Meetings. Once the job review sheet has been
filled out, you should meet with the employee to discuss
performance. Do not view performance evaluation as a once-a-year
event. It is a process that begins the moment an employee is
hired and continues throughout the employee's tenure with your
practice. It involves clear communications of expectations and
standards; development of specific, measurable goals; and ongoing
feedback. New employees require more frequent feedback.

5. Timely Feedback for Interim Performance Issues. Between job
performance meetings, be sure to address issues that surface in a
timely manner.

The health of your practice hinges heavily on your ability to
build and maintain a productive team. Non-performing staff
members present one of the biggest impediments to success and
growth. Often, a single difficult employee can completely
sabotage and hinder progress, or cause dissension and unhealthy
conflict within a practice. On the other hand, the doctor who
figures out how to get employees to work in harmony and be
productive will experience less stress, see a higher income, and
enjoy dentistry.






---------------------------------------------------------------------
Hema Gopal, M.B.A., D.M.D., and her husband Peter Gopal, Ph.D.,
consult with dentists who are intent on building a more
profitable practice.  Whether you are leaving money on the table
due to broken patient appointments, improper scheduling, poor
case acceptance, low hygienist productivity, excessive overhead,
or unnecessary reliance on PPOs, they can pinpoint your
weaknesses and prescribe remedies.  Receive a free, realistic
assessment of the earning potential of your dental practice by
going to: http://www.visionary-management.com/assessment.php


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A Free-Reprint Article Written by: Scott Bywater

Article Title:
The Puppy Dog Close

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Article Description:
The look of joy on a little boy's face taught a very
important lesson about selling to your audience. This
article will teach you the usefulness and the technique of
the Puppy Dog Close.


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336 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2009-10-27 10:12:00

Written By:     Scott Bywater
Copyright:      2009
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The Puppy Dog Close
Copyright (c) 2009 Scott Bywater
Copywriting That SELLS
http://www.copywritingthatsells.com.au/



On Friday, my three year old son's cubby house, slippery dip and
sandpit arrived and was erected in our backyard.

The look on his face was one of absolute delight... surprise...
shock and happiness all rolled into one.

All he wanted to do all weekend was hop on it.

And when his cousins came over to our place yesterday, they had
the time of their life.

Now my wife and I ummed and aahed about whether or not to get
this cubby house or not.

It was virtually double the price of the others we looked at. But
it had other benefits such as being non-toxic and having
aesthetic appeal.

Now after we received it, it got me thinking:

What would I do if I was selling these little cubby houses.

And the thought came to me: Is there any way in the world that I
would send it back?

Obviously, the answer is no.

My son loves it. His friends love it. It looks great.

There's no way in the world it's going anywhere.

And I imagine the story is the same for everyone else who buys
it.

And that's why if I was running a company like this, I would use
a "puppy dog close" to secure the sale.

So how does a "puppy dog" close work.

It goes like this: take the puppy for a week. If you don't like
it, send it back. If you like it, then pay me our agreed amount.

Makes sense, right.

I mean obviously you would need to ensure you were targeting the
right market, do credit checks and ensure your potential client
could afford the product.

But that's how I would close the sale on a product like that.

It wouldn't work in some industries.

But it would work for selling cars.

It would work for selling boats.

It would work for selling bikes.

Ask yourself: could it work for your business?

And if you answered yes, think of how you can apply this strategy
today.




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Scott Bywater is an advertising copywriting expert and the
author of Cash-Flow Advertising. To gain access to all of his
copywriting tips on how to get more customers via his eye opening
"Copywriting Selling Secrets" newsletter, simply head on over to
his web site at http://www.copywritingthatsells.com.au/


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