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When It Comes to Business Names, Acronyms Are FUBAR

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When you're dreaming up a new company name or product name,
avoid acronyms. Here's why.


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When It Comes to Business Names, Acronyms Are FUBAR
Copyright (c) 2009 Marcia Yudkin
Creative Marketing Solutions
http://www.yudkin.com/



Maybe you'll read the following sentence as it was intended, but
I sure didn't. It was the lead sentence in an article in my
local business journal:

"CA is a fundamentally different company than it was when I
arrived two years ago."

To me, "CA" means California, and that's how I read it. But
when I reached the end of that sentence, that obviously did not
make sense. Then I thought, "Must be a misprint - they left a
letter out - but what?" Only in the fourth paragraph of the
article did my bafflement clear up. "We simplified 'Computer
Associates' to 'CA' and brought the 'C' and 'A' on our
brand mark closer together."

"Oh my gosh, 'CA' is a company name?!" Too bad you couldn't
see the expression on my face.

This illustrates one of the problems in creating a company name
out of letters. With just about any combination of letters you
choose, the acronym is probably already in use somewhere. Indeed,
CA is also in use for Cocaine Anonymous, as well as an
abbreviation for Canada. On the web, a new company name
consisting of an acronym will be impossible for the average
person to get useful results for from a search engine.

According to the Web Directory All Acronyms, the letters NSA
stand for more than 100 different entities, including No Such
Agency. Incorporating an acronym as part of a longer name
doesn't resolve the issue of multiple meanings. For example, if
you named your company SME Services, thinking of "Small and
Medium-sized Enterprises," SME could still call up more than 60
other meanings in common usage, including Subject Matter
Expertise and Solid Metal Embrittlement.

Second, because acronyms have no self-evident meaning, they
require a very heavy investment of resources to become
recognizable and memorable as a company name. True, the
now-global fast-food company KFC has done well with its initials
by trading on its previous incarnation as Kentucky Fried Chicken.
But unless you're also serving more than a billion customers a
year with a marketing budget to match, that shouldn't encourage
you to follow their example.

And third, acronyms invite ridicule. There are scores of jokes
purporting to explain what the letters in IBM really mean:

  * I've Been Moved (because of the company's relocation policy)

  * I've Been Misled

  * It's a Broken Machine

  * Immoral Brand and Management

  * I Blame Mathematics

  * Idiots Became Managers

  * Imbecilic Bad Micros

  * Invented By Murphy

  * and on and on.

Perhaps because we dislike how we tend to be treated by
governmental and technical acronym-named organizations, many of
us find acronyms geeky and off-putting rather than cuddly and
comforting. "Acronyms tend to keep non-experts at arm's
length," wrote language critic Amy Gahran in 2003. For example,
"the original full name for RSS [which most people believe
stands for Really Simple Syndication] is 'RDF Site Summary' - a
nested acronym that requires two levels of decoding, and it gets
geekier at the second level," Gahran noted.

Most of the time, keeping people at arm's length is not a
desirable state of affairs or a goal for a new company name. So
ditch the acronyms.

By the way, in case you're wondering what "FUBAR" means, since
before World War Two it's been an American military expression
for the more vulgar version of "Fouled Up Beyond All
Recognition."




---------------------------------------------------------------------
Marcia Yudkin is Head Stork of Named At Last, a company that
brainstorms creative business names, product names and tag lines
for clients.  For a systematic process of coming up with an
appealing and effective name or tag line, download a free copy of
"19 Steps to the Perfect Company Name, Product Name or Tag Line"
at http://www.namedatlast.com/19steps.htm


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Lessons in Business Naming from Newspaper Headlines

Article Description:
====================

Newspaper headlines often involve enjoyable wordplay - which
could easily figure in business names or tag lines as well. By
pondering a couple of dozen headlines, I was able to extract four
lessons for naming.


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538 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2009-07-08 14:00:00

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Lessons in Business Naming from Newspaper Headlines
Copyright (c) 2009 Marcia Yudkin
Creative Marketing Solutions
http://www.yudkin.com/



Two headlines in the "Home" section of my local newspaper
caught my eye the other day: "Natural floors can be knotty and
nice" and "Serving cheese with ease." Both headlines involve
enjoyable wordplay of the sort that could easily figure in
business names or tag lines. I can imagine "KnottyandNice.com"
as the domain name for a wooden items crafts shop, and "Cheese
with ease" as the tag line for a cheese lovers' online
community.

So I went looking for some tips on writing news headlines,
thinking they might offer valuable insights for naming, too.
After all, news editors need to come up with informative, catchy
headers numerous times every workday.

Even more challenging, their headers need to fit the available
space. They need to be able to condense or stretch an idea's
expression, depending on how many columns an article spreads
across.

My Google search didn't quickly turn up any such tips, though.
Maybe headline writing is an art passed on in secret by grizzled,
ink-stained veterans during the midnight shift.

Nevertheless, by pondering a couple of dozen headlines, I was
able to observe several key points.

1. Newspaper headline writers collect short, vivid verbs, such as
"mines" ("Obama mines small, red states"), "stirs,"
"pushes," "clings," "set," "edges," "sparks,"
"tosses," "sees," "OKs" and much more. Not only can
headlines with verbs tell a complete story, they convey energy.

Because verbs are frequently overlooked as an element in naming,
these punchy little words can help you come up with a
trademarkable name or a free domain in a competitive industry.

2. Long, vivid words can also come in handy. In the headline
"Super Bowl party can be gastronomical success," the word
"gastronomical" rescues the line from dullness. It's a
wonderful word that could be tweaked in a zillion creative ways
for a company name or tag line.

The lesson: long, vivid words can help you convey a complicated
idea concisely, as long as your average customer has an inkling
of their meaning.

3. Short, vivid words come in useful, too. Take a look at the
word "ire" in the headline "Delay in polar bear decision draws
ire of Senate." This is another kind of word that most people
understand yet probably wouldn't think to use.

4. Combined cleverly, ordinary words can please inordinately.
Besides the rhyme in "cheese with ease" and the homonym in
"knotty and nice," I also found "Hoops and hollers" atop a
photo of kids cheering at a basketball game, which illustrates
alliteration - the repetition of initial letters or sounds.

Another headline, "Bush comes clean with former addicts," used
an expression with two meanings that both tie in with the subject
matter - George W. Bush talking openly about his former drinking
problem.

All in all, your newspaper can serve as a source of instruction
and inspiration for naming. Just make sure you screen out
bloopers like these, which have actually appeared in newspapers:

  * Blind Woman Gets New Kidney from Dad she Hasn't Seen in Years

  * Grandmother of Eight Makes Hole in One

  * Quarter of a Million Chinese Live on Water

  * Stolen Painting Found by Tree

  * Squad Helps Dog Bite Victim

  * Red Tape Holds Up New Bridges

  * Iraqi Head Seeks Arms

  * Kids Make Nutritious Snacks




---------------------------------------------------------------------
Marcia Yudkin is Head Stork of Named At Last, a company that
brainstorms creative business names, product names and tag lines
for clients.  For a systematic process of coming up with an
appealing and effective name or tag line, download a free copy of
"19 Steps to the Perfect Company Name, Product Name or Tag Line"
at http://www.namedatlast.com/19steps.htm


--- END ARTICLE ---

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Why Write? How Writing Heals

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Learn how you can heal your life through journaling.


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Distribution Date and Time: 2009-07-08 13:48:00

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Why Write? How Writing Heals
Copyright (c) 2009 Rochelle Melander
Right Now! Coach
http://www.rightnowcoach.com



You've no doubt heard the famous quote, "The pen is mightier
than the sword." (Edward Bulwer-Lytton). What you may not know
is that the pen also trumps medication and the therapist's
couch. The practice of writing can heal you both physically and
emotionally.

Writing Heals Your Body. In a study conducted with asthma
patients at the State University of New York, Stony Brook, School
of Medicine, study participants wrote about their most stressful
experiences. The control group wrote about their daily
activities. According to the book Asthma Free in 21 Days, 47
percent of the patients who wrote about their challenging life
experiences showed improvement in lung function that could not be
attributed to medication or other factors. 24 percent of the
control group showed improvement as well. (See Shafer and
Greenfield, Asthma Free in 21 Days, p. 139) Notice this: both
groups improved their lung function through writing.

Writing Heals Your Heart. Research by psychologist James
Pennebaker has shown that people who used writing to make sense
of their traumatic life experiences had the long-lasting effect
of feeling happier and less anxious. He asked his subjects to
write for fifteen ...minutes a day on four consecutive days. Half
of the group members wrote about a difficult or traumatic event
in their lives. The other half of the group, the control group,
was asked to write about their day or to ...describe their living
environment. A year later, he examined the subject's medical
records. The people who wrote about their difficult experiences
were healthier than the others. What made the difference?
According to Pennebaker, it was the meaning-making that mattered.
The people who showed increased insight into their difficult
situation during the four days stayed healthier than those who
simply wrote about their feelings or the color of their carpet.

Writing Helps You Achieve Your Goals. In a study by psychologist
Laura King, people who wrote about their best possible future
selves showed an immediate increase in mood and, after five
months, a decrease in illness. In addition, this writing work
improved their ability to take control of behavior and make good
changes! Writers were better able to set and achieve their goals.

How Do You Tap Into The Healing Power Of Writing? You write. All
of the studies suggest that any kind of writing will improve your
health and sense of wellbeing. I encourage all of my clients to
do three pages of journaling a day. Maybe you're one of those
people who have always wanted to journal but when you open a
blank book your mind goes blank, too. Here are some ways to get
started:

1. Fill in the blank. Choose one of the sentences below to
complete. List your statements as rapidly as possible.

  * If I told the truth, I'd say ...

  * I deeply desire to ...

  * I need to ...

  * I want to let go of ...

  * I am thankful for ...

2. Write about five difficult things that happened in your
life....

  * Why do you think they happened?...

  * What effects did these events have on your life?...

  * What do you know now that you didn't know before these events
...happened?...

  * What meaning might you derive from these events?......

3. Write about five good things that have happened in your
life....

  * Why do you think they happened?...

  * What effects did these events have on your life?...

  * What do you know now that you didn't know before these events
...happened?...

  * What meaning might you derive from these events?

4. Gratitude Journal. In her book Simple Abundance, Sarah Ban
Breathnach encouraged her readers to use a gratitude journal.
Find a beautiful journal and each night record five items for
which you are thankful. As a twist, do this with your partner or
children. Every few months, I take out a journal and write down
five things I am grateful for about my husband. Then I slip it
under his pillow or on his desk. A few days later, I get it back
with a new list from him.

5. Vision Quest. Ghandi said, "Become the change you want to see
in the world." I say, "Write the change you want to see in your
life!" Each day, write a description of what your life looks
like when it reflects your dreams.

Whatever you write, know that it will heal your body and heart.
Don't ever worry about what you're going to write. Write fast
and carelessly every day. Forget all the rules. Forget that you
are not supposed to write about certain things. Forget what your
English teacher told you about the right way to write. Just get
down your observations, feelings, and ideas. Don't write about
anything boring to you—that's a sign that you are telling lies,
writing to please others and not yourself. When you get stuck,
ask yourself Brenda Ueland's very helpful question: "What in
thunder do you want to say?" Then say it.






---------------------------------------------------------------------
Right Now! Coach Rochelle Melander supports people in writing
to transform their lives and businesses. If you're ready to
establish credibility, make more money, and market your work
by writing a book, blog, or Web site, get your free subscription
to her Write Now! Tips Ezine at http://www.rightnowcoach.com



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Improved Website Sales Conversion Is The Best Answer

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When I first started learning how to make money online, I read
that Content Is King. Well, I am here to tell you that Content Is
Not King. It is an illusion (a mirage) that traps many online
business owners in the quick sand of failure.


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Improved Website Sales Conversion Is The Best Answer
Copyright (c) 2008-2009 Bret Plummer
Home Biz Cowboys
http://www.HomeBizCowboys.com



When I first started learning how to make money online, I read
that "content is king." Well, I am here to tell you that
"content is not king." It is an illusion (a mirage) that traps
many online business owners in the quick sand of failure.

"Content for the sake of content" is pointless.

Now, don't get me wrong here. Content is a good thing, so long
as it will help deliver a potential customer to your sales page
or the sales page of your advertisers. Any content that does not
deliver a potential customer to a sales page is content that has
not lived up to its true purpose, plain and simple.

A Number's Game

No web page or website will ever deliver a 100% conversion rate,
so it is imperative for a website owner to devise some method for
tracking patterns and sales conversion results on their
websites.

Many people use and recommend Google Analytics for tracking
website sales conversions (http://www.google.com/analytics/). The
best benefit of using Google Analytics is the cost... it is
free.

Personally, we are unsatisfied with the results that we get from
Google Analytics, and we feel there has to be a better way. A few
similar products worth considering include:

  * http://www.metasun.com/
  * http://www.sales-n-stats.com
  * http://www.onestat.co.uk/

Real Numbers For Consideration

The Internet Retailer website compiled some interesting
information back in 2005 and 2006. You can buy the 2006 data on
their website, and they provide a good portion of the 2005 report
on their website for free. This information comes from its 2005
report of the Top 500 online retailers:
http://www.homebizcowboys.com/2005-net-sales-stats

In 2005, the top 500 online retailers completed 523.9 million
separate sales at an average ticket price of $118. This in itself
is a number that can encourage smaller website owners to have
confidence in their future, but it is not the number I am most
concerned with sharing with you today.

This article is about "sales conversion", so it is imperative
that I show you what you should expect from your own sales
conversion.

The Internet Retailer report shows us how the top online
retailers are performing as far as sales conversion on their own
websites. As you will see in this breakdown, sales conversions
based on monthly visits (by visitor) varied widely, even within
the same industries.

  * Chain Retailers ranged from 0.45% to 23% conversion;

  * Catalog and Call Center Operations ranged from 0.39% to 23.5%
conversion;

  * Web-Only Merchants averaged between 0.10% to 31% conversion;
and

  * Consumer Brand Manufacturers ranged from 0.75% to 20.2%
conversion.

Web-Only Merchants stand out in two ways: they scored the lowest
conversions and the highest conversion rates at 0.10% and 31%.

Closer To Home

One of our "cowboy" friends has been working on his conversion
rates with our help, through his free report and online
newsletter. It is always easier to give away information than it
is to close a sale on someone's first visit to your website. So,
he has adjusted his approach to build his email list first, and
then to use good content to drive his sales down the road. (Yes,
good content does have its place in the world.)

He still uses the old methods of promoting his websites that he
has used for years. But now, he is trying out different
advertising models to strengthen his opt-in numbers.

Banner Advertising

We have all heard about how bad banner advertising is, but my
cowboy friend had read someone's eBook, where they said that
they are making tons of money with banner advertising.

Willing to try anything once, my cowboy friend undertook his
first banner advertising promotions with the AdBrite Network
(http://www.adbrite.com/).

In his first run at the system, his banners only generated
0.0005% CTR's (click-through's) to his website. So he
readjusted his banners and took another pass. With his second
run, he generated 0.0054% CTR's. Again, he redesigned his
banners and took another pass at the system. This third time out,
he had managed to raise his banner clicks to 0.0695%.

On his third run of 144,000 banner impressions, he generated 101
clicks to his newsletter sign-up page. By spending one-third less
money than he spent on his first run, he generated 100 times more
CTR's than he did on his first pass.

These numbers only reflect how many of his banner displays
generated a visitor to his website.

The industry conversion rates shown previously in this article
only reflect the actions people took once they were at a website.
For my cowboy friend, once people landed on his website after
clicking a banner ad, he was able to convert 3% of his visitors
to subscribers.

Co-Registration Marketing

Co-registration is a process by which one company will offer a
subscription to its visitors, and then on its "Thank You" page,
it will offer other subscriptions to similar but non-competing
publications.

At the end of my friends' banner advertising campaign, he
started a co-registration campaign. He started running his
campaign in small increments, so that he could tweak his system
as it progressed.

In his first 5,000-exposure pass, he generated a 0.5% CTR to his
subscription page and converted 4% of his visitors to
subscribers.

So, he tweaked his landing page and was able to increase his
conversions to subscribers to 12% on his next run.

The next time through, he tweaked his co-registration
advertisement. He saw his CTR increase to 2%.

He checked his stats, and then tweaked his system again. With the
latest tweak, he is jubilant about his results. On his fifth
pass, his results were so promising that he kept the system
moving forward unabated.

With his last 4926 co-registration exposures, he generated 104
clicks to his website (2.11% CTR). Although he is still running
about industry average on his CTR's from the co-registration
page, he is getting a 55% visitor-to-subscriber conversion rate
(58 subscribers from 104 visitors).

Good Statistics Are Integral To One's Success

Without good conversion statistics, it is nearly impossible to
know how one can improve their overall conversion results.

Good tracking stats can show you when you have improved your
conversions, and they can show you when you have diminished your
conversion rates. Every time you make a change to your
advertising, you should keep a backup of your original copy, just
in case your changes produce poorer results instead of better
results. If you see your conversions go down, then go back to the
copy you had used prior to your last change.

By using his conversion statistics as a measure of his success,
my friend was able to increase his results from banner
advertising 100-fold in just a few weeks. When he took the same
process to co-registration, he was able to increase his
conversion results again, getting 58 times more subscribers for
the same cash investment.

Learning From Our Friends...

We are working to duplicate the success of our friend. We had
always thought that our own 10% visitor-to-subscriber conversion
rate was pretty good, but 55%? Wow!

Going forward, my point is simple. Before investing great sums of
money into driving traffic to one's website, the first and most
important task should be to drive enough traffic to your website
to get some real conversion data and to tweak and improve your
conversion results. Once you know that you are converting well on
the traffic you are already receiving, then and only then should
you consider stepping up your investment into driving traffic to
your website.

If I had called this article, "Increase Your Sales by 5,800%,"
you would have assumed me to be a hype-salesman, and you would
have skipped over my article altogether. But, if you ask my
friend, he would tell you in his own words, "If he can do it,
then anyone can do it." And that includes you, my friend. If he
can do it, then YOU can do it too.





---------------------------------------------------------------------
Bret Plummer is one of the Home Biz Cowboys. Learn Today, how to
successfully start your own Online Business and start generating
a sustainable income within a few short weeks. Visit our website
now, and sign up to receive our FREE 8-Week Training Course. Be
sure to also confirm your subscription right away, so that you
will not miss a single day: http://www.homebizcowboys.com/


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Article Title:
==============

Can Debtors Afford Bankruptcy? Finding Low-Cost, Cheap Bankruptcy

Article Description:
====================

It seems there is today in these current hard national economic
times, palpably one ominous additional burden for the average
heavily indebted American consumer who, perhaps, sees his or her
only recourse for some relief from his crushing debt as lying in
filing bankruptcy: the cost for bankruptcy, and finding cheap,
low-cost bankruptcy that debtor can afford. This often mean, in
essence, finding pro se or non lawyer bankruptcy alternative. The
bankruptcy lawyers' current fees for bankruptcy are so high
they've been said by one expert to have "priced the average
debtor out of bankruptcy." In deed, according to some bankruptcy
experts, many of whom are themselves bankruptcy lawyers, though a
new record of some 1.1 million debtors filed for bankruptcy in
2008, yet another set of debtors of equal size qualify for and
seek to file for bankruptcy, but can't do so merely for the fact
that they cannot afford to pay the lawyers fees. Consequently,
affordability of bankruptcy cost constitutes the most critical
impediments today to being able to file for bankruptcy for the
average debtor seeking to file bankruptcy.


Additional Article Information:
===============================

1718 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2009-07-08 13:24:00

Written By:     Benji O. Anosike
Copyright:      2009
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Can Debtors Afford Bankruptcy? Finding Low-Cost, Cheap Bankruptcy
Copyright (c) 2009 Benji O. Anosike
Afford Bankruptcy
http://www.Afford-Bankruptcy.com



It seems there is today in these current hard national economic
times, palpably one ominous additional burden for the average
heavily indebted American consumer who, perhaps, sees his or her
only recourse for some relief from his crushing debt as lying in
filing bankruptcy: the cost for bankruptcy, and finding cheap,
low-cost bankruptcy that debtor can afford. This often mean, in
essence, finding pro se or non lawyer bankruptcy alternative.

The latest figures just released by the Administrative Office of
the U.S. Bankruptcy Courts on the February 2009 bankruptcy
filings, made one vital reality crystal clear to almost every
one, namely, that the rate at which the increasingly overburdened
and restive American debtors (both individuals and businesses)
are filing for bankruptcy, is at its highest levels since the
now-famous (or infamous, many would say!) draconian changes of
2005 to the U.S. bankruptcy law. But, even more significantly,
that the new filing rate is ominously beginning to return to the
old "hated" high bankruptcy filing levels that the nation had
reached before that new law was passed in 2005, supposedly meant
to correct and drastically curtail or reverse the then
pre-existing high filing levels.

This latest trend in American debtor bankruptcy filings strongly
underscores a few fundamental points, among others. First, the
depth and gravity of the financial straights and difficulties in
which the average American consumer and debtor is in today.
Second, the reality that, no matter how difficult a legal hurdle
and impediment the institutional powers that be (the Congress,
the lawyers, or the financial institutions, the courts, etc) may
try to place on the path of the American debtors to try
discouraging or making it more difficult for them in seeking the
bankruptcy relief from their debt burdens, when it really comes
time of dire financial and economic crunch, Americans will
somehow still find a way, and will still persevere and persist
even against all odds, in demanding their constitutional rights
to be heard in bankruptcy; and thirdly, the critical necessity,
for the average debtor, for finding low-cost bankruptcy filing
alternatives to lawyer.

Elizabeth Warren, a Harvard Law School professor and author of
several books on bankruptcy, probably sums up the point best this
way, alluding to the persuasion of the Congress by various
special interests to pass the 2005 law that restricted debtors
from filing for bankruptcy: "The credit industry [and other
vested interests] did its best to drive up the cost of filing
[for bankruptcy]. But when families are in enough trouble, they
will fight their way through the paper ticket and higher
attorneys' fees to get help," adding that "The word is now
leaking out [once again] that the bankruptcy courts are open for
business."

THE "UNOFFICIALLY BANKRUPT DEBTORS" - DEBTORS WHO CAN'T FILE
BECAUSE THEY CAN'T AFFORD IT

But, even most importantly than that, from the standpoint of the
average bankruptcy-seeker today, this raises one fundamental
questions, however. Namely, just how do the current growing army
of increasingly despairing American debtors who not only seek to
file for personal or business bankruptcy, but in a great deal of
cases, truly NEED to file one, AFFORD to file bankruptcy - in
particular, the high lawyers' legal cost of filing for
bankruptcy? How do these debtors get or find cheap, low-cost
bankruptcy? A bankruptcy that the debtors can reasonably afford?

Clearly, the cost for bankruptcy is gradually emerging as one of
the most critical impediments to being able to file for
bankruptcy for the average debtor seeking to file bankruptcy.
Some 1.1 million (1,064,000) American debtors filed for
bankruptcy this past 2008 year - filings which, many analysts are
quick to remind us, were carried out by these debtors in spite
of, and under tough conditions of, a whole host of stringent,
restrictive requirements and drastically increased legal fees
imposed by the 2005 law. But, even more significant, from the
stand point of the debtor or bankruptcy-seeker, is another
closely related FACT: that, worse still, according to experts,
THERE'S NEARLY AS MANY AMERICAN DEBTORS MORE who wanted to file
for bankruptcy and are eligible, but could not, because they
simply couldn't AFFORD the lawyers' legal fees. These are
debtors who Justin Harelik, a bankruptcy lawyer with Price Law in
Los Angeles, call the "unofficially bankrupt debtors" - debtors
who are all but bankrupt but only lack the lawyers' hefty price
to make their status official!

YEARLY NUMBER OF BANKRUPTCY FILINGS SINCE 1998 (Source:
creditslips.org)

Year.....Bankruptcies Filed......... Source and Notes

1998.......1,442543................AO data......(Office of U.S.
Courts)

1999.......1,319,465................AO data

2000.......1,253.444...............A.O data

2001.......1,492-129...............AO data

2002.......1,577 ,561..............AO data

2003.......1,589,383...............AO data

2004.......1,597,462...............AO data

2005.......2,078,415...............AO data....... includes spike
in filings before 2005 bkr. law

2006.......590,544.................AACER data... (Automated
Access to Court Records)

2007.......826,665.................AA.CER data

2008.......1,064,000..............AACER data



EVEN THE LAWYERS AGREE, THEIR BIG FEES IS A PROBLEM WITH DEBTORS

In deed, though many bankruptcy lawyers would rather that it be
shaded, many other lawyers, themselves, objectively acknowledge
that the lawyers' legal fees for bankruptcy is a principal
frequent issue and concern to debtors and clients in bankruptcy
law practice.

"You have to pay the Chapter 7 legal fees upfront in cash. You
can be too poor to go bankrupt," is how Professor Robert M.
Lawless of the University of Illinois College of Law once put it.

Another observer, Jenny C. McCune, a contributing editor at
Bankrate.com, notes that rather astoundingly, we've now come to
the point where a debtor may have to "finance bankruptcy
filing," adds: "It may sound like a Catch-22...you have no
money so you're filing for bankruptcy, but you need [legal fee]
money so you can file for bankruptcy."

Janathan Ginsburg, bankruptcy attorney, Atlanta, Ga., explains
that in phone conversations he often has with callers facing
severe financial crises who are pondering possible bankruptcy,
after their initial question which is often general in nature,
"The next question I get has to do with fees: 'If I have no
money, how am I supposed to pay for a lawyer?'"

BANKRUPTCY LAWYERS' ARGUMENTS FOR THEIR HIGH FEES

Bankruptcy lawyers, schooled in the art of argumentation and the
defense of even the clearly indefensible, particularly when it
centers on the protection of a lucrative means of making a
living, would often plunge into what, in essence, are really deep
philosophical arguments in justification of the high fees they
charge - it is really still a "bargain" for debtors, some
argue, considering the much larger sums they stand to discharge
in bankruptcy; if a debtor is "really" hard pressed enough by
his debt burden and is "serious" about freeing himself of it,
he'll somehow find a way; a debtor, if he is really "serious,"
can always find the lawyer's fees somewhere by, say, withholding
the payments he would have had to make to other creditors and
then using it to pay the lawyer to free him of the bigger debt
burden, etc., etc. It is a complex web of arguments that would
have to wait for another day to address. But, for our current
immediate purposes in this article, the relevant issue is crystal
clear. The point, clearly, is that for the average American
debtor today, already reeling from the high debt burden which is
the prime object he's out attempting to address through
bankruptcy filing, the average lawyer's fee for bankruptcy (some
$2,000 or more for the simplest Chapter 7 bankruptcy, and $4,500+
for its Chapter 13 counterpart) is high, in deed even exorbitant,
and frequently is just plain beyond his means - in short, simply
UNAFFORDABLE.

LAWYERS' FEES HAVE PRICED OUT A LOT OF DEBTORS

Seems that the bankruptcy lawyers, through greed and monopolistic
instinct, are gradually pricing themselves out of the personal
bankruptcy filing business, that the only realistic alternative
now left to the tried, seems to be a low cost, cheap non lawyer
bankruptcy that debtors can reasonably afford.

"Surveys have shown that many attorneys have doubled their fees
to cope with new requirements imposed by the BAPCPA of 2005. Many
thousands of debtors have therefore been priced out of lawyer
representation in their bankruptcies," asserts Stephen Elias, a
California attorney and bankruptcy specialist and author of
several books on the subject. "Because of rules governing the
practice of law, the only legal alternative to attorney
representation is self representation... bankruptcy petition
preparers can assist with your paperwork."

The point, then, is crystal clear. The fundamental task at hand
this very minute in the field of bankruptcy, is devising a
credible system that is low-cost for filing bankruptcy, which is
simple, straighforwards, and readily accessible, and is, above
all, AFFORDABLE to most debtors who legitimately seek or need
bankruptcy and are qualified and eligible to file under the
eligibility rules. It is, after all, no "gift" or some kind of
"favor" being meted out by "the law," or some kind of
mercy-peddling do-gooders of the legal establishment. But, a
direct sacred right and gift of the American Constitution.

It is a task which confronts us all, particularly the bankruptcy
constituency and the bankruptcy industry powers-that-be who
control the current bankruptcy system - the financial and credit
industry, the courts, the Congress, but including private
entrepreneurs and ideas persons who can come up with new or fresh
ideas about how to fix the current broken personal bankruptcy
system, and yes, the current bankruptcy lawyers and bar, and
others.

But, of more immediacy and urgency in the mean time, however,
while we await such a new system to be designed by the
responsible parties, qualified American entrepreneurs,
institutions and entities who are able, should be free to come up
with practical and effective ways and methods - alternatives to
the current wholly deficient and inadequate lawyer-controlled
bankruptcy system - that actually enable legitimate bankruptcy
seekers to exercise their legitimate constitutional right to seek
the bankruptcy relief option when and if necessary - simply,
accessibly, and AFFORDABLY. In sum, America, both the public as
well as private sector, must fast prepare for, devise, and
implement, a drastically different but effective bankruptcy
filing system that provides the current million plus per year and
the upcoming additional millions of bankruptcy filers who will be
coming into the bankruptcy filing pipeline per year, a genuinely
affordable means for them to file for bankruptcy - the 1.4
million American filers (or more) that are expected to seek the
bankruptcy relief in 2009 calendar year alone, and beyond.




---------------------------------------------------------------------
Benji O. Anosike, Ph.D., has been dubbed by experts and reviewers
of his many books, manuals and body of work, which dwell largely
on self-help law issues, as "the man who almost literally wrote
the book on the use of self-help law methods" for America's
consumers in doing their own routine legal chores - in
uncontested divorce, will-making, simple probate, settlement of a
dead person's estate, simple no-asset bankruptcy, etc. A pioneer
and intellectual and moral leader of the 1970s-based "you do your
own law" movement and a lifelong vehement advocate and veteran of
historical battles for the right of the American consumers to
perform their own tasks in the area of routine legal matters,
Anosike was one of the pioneers who fought and survived (along
with many others of courage) the lawyers' and organized bar's
stiff war of the 1970s and '80s against American consumers and
entrepreneurs who merely sought, then, to use, write, distribute
or sell law-related self-help books and kits for non-lawyers to
do their own law, upon the lawyers' claim then that such was
purportedly "unauthorized practice of law" or "practicing law
without a license." Anosike holds graduate degrees in labor
economics and management and a Ph.D. in jurisprudence. Once
characterized by a review of the American Library Association's
Booklist Journal as "probably the most prolific author in the
field of legal self-help today," Dr Anosike is the author of
over 26 books and manuals (and countless number of articles) on
various topics of American law, including 4 volumes on personal
and business bankruptcy filing, in a lifetime of dedication. For
more on the subject matter discussed in this article, or on how
to get a low-cost, cheap, affordable bankruptcy filing, or the
author's other books and manuals, visit this site:
http://www.Afford-Bankruptcy.Com


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http://www.Afford-Bankruptcy.com



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Article Title:
==============

When (and When NOT) to Charge for Your Info Products

Article Description:
====================

One of my clients recently asked me whether she should charge for
a series of tip sheets she created for families traveling with
young children. Great question. The truth is, sometimes you
should give information and resources away and sometimes you
should sell them. The real question is WHEN to charge and when
not to. In this article, I'll give you some guidelines around
when to charge and when to give information away.


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1121 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2009-07-08 13:12:00

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When (and When NOT) to Charge for Your Info Products
Copyright (c) 2009 Judy Murdoch
Highly Contagious Marketing
http://www.judymurdoch.com/workbook.htm



One of my clients recently asked me whether she should charge for
a series of tip sheets she created for families traveling with
young children. Great question.

There's quite a bit of confusion around whether you should sell
or give away your information products. About half the advice I
hear favors giving information away for free. The other half
favors charging.

The truth is, sometimes you should give information and resources
away and sometimes you should sell them. The real question is
WHEN to charge and when not to.

In this article, I'll give you some guidelines around when to
charge and when to give information away.

=======================================
Start with What Your Business Needs Now
=======================================

Asking where your business is at and what you need to be
successful is a great place to begin.

Every business needs customers, right? So let's look at how
strangers become customers. They go through three stages:

~ Stage One: Visibility (V)

To become a customer a person first needs to know your product
exists. You become visible by getting your product and marketing
message in front of people who fit your ideal customer
description.

~ Stage Two: Credibility (C)

Knowing that your product exists is usually not enough to get
someone to pay cold hard cash for it. Nope, they're thinking
"well, that sounds good but how do I know it will really work?"

During the Credibility stage you need to give them information
that demonstrates your product will deliver as promised.

~ Stage Three: Profitability (P)

Once your prospect is convinced that your product will, indeed,
deliver the promised value, they will pay you and become a
customer.

=======================================
V to C to P = Marketing Funnel
=======================================

Picture a funnel with lots of people coming in the widest part
(visibility), a percentage sticking around to learn more
(credibility), and a percentage of those who stick around
becoming customers (profitability).

At any given time in the life of your business, there are people
at different stages of becoming customers. Some are learning
about you for the first time, some are checking you out to decide
whether they will buy, and some are deciding to buy and paying
you.

Ideally, you have a steady stream of people constantly entering
and moving through the funnel. If they don't enter or don't
continue through, you have a problem and it shows up in your
bottom line: You don't have enough paying customers.

=======================================
When to Give Away and When to Charge
=======================================

To decide whether or not to charge for an information product, I
suggest you take a look at how many people are at each of the
three stages.

Your goal is to use information products as an incentive for
prospects and customers to take the next step.

~ When You Need More Visibility

If you're just starting your business or you want to enter a new
market, you probably need more visibility. You need people to
know your product exists.

When visibility is your goal, I recommend you give something away
that provides value and introduces people to your product or
service.

Why? The goal for visibility is to answer the following
questions:

1. What is it ("it" being your product or service)

2. Does it help someone like me?

You want to give something away that will answer these questions
while asking for something minimal from the prospect.

A common example is offering a free Ezine subscription or a free
report your prospects can download in exchange for their E-mail
address or phone number.

~ When You Need More Credibility

Credibility is an issue when you're getting a lot of first time
visitors and inquiries but not enough are coming back.

For most products and services, people need repeated
demonstrations of what you can do for them. They need to trust
you.

When you are building credibility, I suggest you have two
information products: one that is free and one that you sell.

1. A free product that allows you to build a relationship with
your prospects. Products like Ezines are great because you get a
chance to connect with customers once a month or more.

2. Product you charge for which offers a higher level of customer
value.

  Ideally, this is a "no brainer" purchase. Something for which
the value is so obvious for what you're charging that most
people don't need to think too long or hard about whether to
buy.

Although you will be making some money, the real purpose is to
demonstrate credibility and build trust.

Warning: The biggest complaint I hear is when someone offers a
free report or one-hour teleclass that turns out to be little
more than a sales pitch.

Again, you are creating value and building trust. Doing both will
enable you to convert more prospects to paying customers when the
opportunity presents itself.

A sneaky sales pitch will undermine the trust you are trying to
build.

~ If You Need More Profitability

If you have a large, loyal base of readers, subscribers, or
members who have been hanging out with you for several months and
like what they're getting, some of them will want to invest some
serious time and money for your focused time and attention.

For example, a consultant I know sends out a free monthly Ezine
to her mailing list and sells low cost Tip Sheets, Checklists,
and so on.

Each month 3-5 of her subscribers contact her to learn more about
her workshops and seminars costing $500+. She usually books 6 to
8 engagements this way each year.

She explained it to me like this, "I try to provide something
useful that my readers can apply right away. For example, I sell
a $5.00 meeting organizer they can use to have more productive
meetings. Sometimes this is all they need."

"But sometimes they're in a situation that goes way beyond the
DIY stage. They need someone from outside the company to step in
and help them set up a new system or to help them hire a new
executive."

Allowing your prospects to upgrade (or escalate) and get a higher
level of support is not only profitable, it's how you can really
serve your clients.

=======================================
Bottom Line
=======================================

Whether or not to charge for your information products depends on
what your business needs in terms of developing customer
relationships.

The less known you are to people fitting your ideal customer
profile, the more important it is to offer free or low cost
information products which provide something of value.

As you build trust and as your prospects learn how you can help
them, you can offer more expensive, higher commitment products
for those who want (and can afford) them.




---------------------------------------------------------------------
Judy Murdoch helps small business owners create low-cost,
effective marketing campaigns using word-of-mouth referrals,
guerrilla marketing activities, and selected strategic alliances.
To download a free copy of the workbook, "Where Does it Hurt?
Marketing Solutions to the problems that Drive Your Customers
Crazy!" go to http://www.judymurdoch.com/workbook.htm
You can contact Judy at 303-475-2015 or judy@...


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Developing Original Articles: The Human Touch vs. Computer Software

Article Description:
====================

With the increasing demand of high quality content on the web,
finding original articles and carefully stylized content is a
priority for companies to retain credibility. With today's
fierce search engine ranking competition, a steady supply of
original articles has become a necessity. Websites need to be
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Developing Original Articles: The Human Touch vs. Computer Software
Copyright (c) 2007-2009 Hunter Waterhouse
The Phantom Writers
http://www.thephantomwriters.com



With the increasing demand of high quality content on the web,
finding original articles and carefully stylized content is a
priority for companies to retain credibility.   With today's
fierce search engine ranking competition, a steady supply of
original articles has become a necessity.  Websites need to be
designed to increase traffic, and sites updated regularly with
fresh information are more likely to receive higher search engine
placement than those updated less frequently.  As a result,
companies need to find sources of new and original content as
often as possible.  The challenge is finding human writers who
can provide original articles with the right tone, voice, and
quality that the company needs, and also at the right price.

Before the emergence of computer programs that could 'create'
articles and pieces of web content, human writers were
responsible for developing all the original content for websites.
  However, with the rise of blogs and websites for independent
publishers, several applications are now available that simply
churn out content made from a computer program. While these have
the potential to create several articles on a given topic, they
do have limitations.  Semantics, sentence structure, meaning, and
even punctuation are often overlooked with these content spinners
and programs, and if they are caught by a search engine, the risk
of website blacklisting runs high.

Human writers provide reliable, authentic, and original content
on a regular basis.  By making use of natural creative processes
to develop and present an idea, they can develop a series of
original articles for any website or company.

The Value of Authentic Content and Original Articles

All website and business owners know how valuable original
content is for search engine placement, website validity, and
credibility in their industry.  Without a steady supply of
original articles, it is difficult to keep visitors returning to
the site and maintaining interest in the company.  The increasing
popularity of blogs is just one example of why 'content is
king' still rings true on the web today.  Human writers can
develop articles and unique ideas far better than any computer
software and application.  Unfortunately, many companies choose
applications that lead to poor quality content and a decrease in
their credibility.

What Content Creating Software Does

Content creation software is designed to string words and
sentences based on a topic and basic article.  These programs run
several variations of an article by substituting synonyms and
words throughout the page, and reconstructing sentences to
generate a 'new' or original article.  Today's leading content
duplication and content creation software programs include:
Article Content Spinner, Jetspinner, SiteEqualizer, ArticlePro,
and Article Output.

While these article and content spinner programs offer many
promises of 'well-written' article and original content, they
are not always accurate enough to catch duplicate sentences, and
they often have trouble even putting together sentences that make
sense.  In many cases, their processes are considered to be forms
of copyright theft, especially if the original article used as
the input was not generated by the owner.  Search engines that
can find even one sentence duplicated from an article can bar the
website from being listed on the rankings, and a single sentence
'stolen' in this way is at risk for copyright infringement.

Why Companies Need to Pursue Quality Human Writers

Google is the leading search engine on the internet, and
specifically outlines its duplicate content policy in the user
terms.  Article spinners that help generate 'original articles'
can create significant damage to a company's page ranking and
credibility online, putting them at risk for copyright
infringement and other penalties.  Submitting just a single
article to an article directory can be shared across multiple web
pages and websites, but using a content spinner to create
'fresh' content from this very same article puts all of the
content at risk.

Article marketing has become an industry in itself, but finding
high quality human writers is the most efficient, and safe,
method of generating valid clicks and increasing visitors to the
site.  Human writers can provide benefits beyond the limitations
of article content creation services.  These include completely
original article batches, clear and consistent messages, an
author's voice, powerful words and phrases that are easy to read
by all visitors, and simply and efficiently provide unique and
creative ideas in an original format.  Human writers can often
provide a fresh perspective on a topic or idea, something that
cannot be achieved with automated article writing software
packages.





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Chemical Protective Glove Materials

Article Description:
====================

Chemical protective gloves come in a variety of materials.
Unfortunately, no one material will work for all situations, so
it's important to know what the materials are and their uses and
limitations. What follows is a summary of chemical protective
glove materials.


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Chemical Protective Glove Materials
Copyright (c) 2009 Rathi Niyogi
CriticalTool, Inc.
http://www.criticaltool.com/



Chemical protective gloves come in a variety of materials.
Unfortunately, no one material will work for all situations, so
it's important to know what the materials are and their uses and
limitations. What follows is a summary of chemical protective
glove materials.

Glove Materials

  * Butyl is a synthetic rubber. Butyl rubber gloves generally
have good resistance to a wide variety of chemicals, including
aldehydes, ketones, and esters. They also are more wear resistant
than other chemical protective gloves. Butyl gloves are generally
more expensive than other glove materials.

  * Rubber (also called latex) is made from liquid obtained from
rubber plants. Natural rubber gloves are elastic and resilient.
They resist acids, alkalis, salts, and ketones but generally have
minimal chemical resistance to other substances; however, when
combined with other materials, it is used in a broad range of
applications. Natural rubber gloves are often used as exam gloves
in the health care industry and find use in food processing,
electronics assembly, and laboratory chemical handling. Because
of the potential for latex allergy, which can be life
threatening, latex gloves are not used as widely as they once
were.

  * Neoprene is a synthetic rubber. Neoprene gloves have chemical-
and wear-resistance properties superior to those of latex
(natural rubber) gloves. Neoprene gloves are resistant to acids,
caustics, alcohols, inks, refrigerants, ketones, oils, fats,
grease, fertilizers, cleaners, and detergent. They find use in
the petrochemical industry, degreasing, chemical processing,
metal finishing, mechanical work, painting, bleaching, and
commercial dishwashing.

  * Nitrile (also referred to as NBR or acrylonitrile) is a
copolymer. Nitrile gloves are puncture and abrasion resistant.
Nitrile gloves also provide excellent, wide-range chemical
protection from a variety of substances, including petroleum
solvents, caustics, and animal fats. They find use in chemical
and food processing, stripping and degreasing, motor and engine
manufacturing, machine operation using cutting oils and coolants,
electronics, and acid etching.

  * Vinyl gloves are gloves made from polymers. The two most
common are polyvinyl chloride (PVC) and polyvinyl alcohol (PVA).
Polyvinyl alcohol is a water soluble polymer that is resistant to
organic solvents that can rapidly permeate most rubbers. Because
it is water soluble, PVA is often used as a coating or blended
with other materials when used in gloves. Polyvinyl chloride is a
stiff polymer. In order to make it suitable for use in chemical
protective gloves, plasticizers are added. Vinyl gloves resist
acids and alcohols but not petroleum solvents. They are less
costly than natural rubber latex gloves and so are often used as
a substitute for latex gloves. Vinyl gloves are used in
industrial and food processing applications, intricate assembly
work, laboratory research, and pharmaceutical manufacturing.

  * Viton(r) is a registered trademark of DuPont for a synthetic
elastomer. Gloves made from Viton are highly chemical-resistant,
particularly to chlorinated and aromatic organic solvents. Viton
gloves tend to be more expensive than those made from other
materials.

  * Laminate gloves are gloves that are made from a combination of
materials. Laminate gloves combine materials in order to increase
the usability of the glove either over a wider range of chemicals
or for harsher environments (hazardous waste cleanup, for
example). Even more so than single material gloves, the
performance of laminate gloves are manufacturer-specific, and the
manufacturer's literature on the glove should be consulted to
determine the glove's performance capabilities.

A Word About Disposable Versus Reusable Glove

Some gloves are disposable, and some are reusable. The difference
in reusable versus disposable is not necessarily the material
it's made from; it's more about chemical resistance, wear
resistance, and thickness. Disposable gloves are thin, single-use
glove that are generally 4 to 8 mils thick (a mil is 0.001 inch)
- a good example of a disposable glove is exam gloves used in
health care settings. Reusable gloves are thicker - 18 to 28 mils
thick. (To determine the thickness of a glove, check the
manufacturer's specifications on the glove. It will either tell
you the thickness or indicate whether the glove is disposable or
reusable.)

Disposable gloves are not suitable for handling aggressive or
highly hazardous chemicals. Disposable gloves do provide barrier
protection where contact with chemicals is not likely, for
example, in food processing or where the issue is dirt or
prevention of human-produced contamination (as is necessary in
clean rooms or health care). Disposable gloves do not hold up
well to cleaning and should not be washed and reused.






---------------------------------------------------------------------
Rathi Niyogi is the CEO of CriticalTool, a national distributor
(http://www.criticaltool.com/disposable-nitrile-gloves.html)
of Nitrile Gloves and other industrial safety equipment.
If you thought this article was helpful, additional
information on chemical resistant gloves can be found at
http://www.criticaltool.com/choosing-a-chemical-protective-glove.html


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Supercharge Your Internet Marketing Using the Improved Google Keyword Tool

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The improvements to Google's Keyword Tool may have created the
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Supercharge Your Internet Marketing Using the Improved Google Keyword Tool
Copyright (c) 2009 Paul Marshall
Strategic Web Marketing Net
http://strategicwebmarketing.net/



As an Internet Marketing Consultant, I know that whether using
pay-per-click (PPC) or organic search engine optimization (SEO),
the process begins with our research keyword.

This is true whether you're doing your work yourself or working
with an SEO Consultant.

The search engine ranking for our chosen keywords consumes us,
causing ecstasy when we succeed and sleepless nights when we
fail.

But increased sales happen only IF:

  * the keywords bring enough traffic to meet our sales goals;

  * the competition in SEO is obtainable (and)

  * the keywords will actually convert -- they will actually
result in increased sales.

Otherwise, it's really wasted time.

And now that Google shows an estimated number of average monthly
impressions (instead of just the old green bar), the Google tool
can really help with your keyword research.

And it's Free!

If you don't have an AdWords account, you can access the tool
independently (just Google: Google Keyword Research Tool).

Grabbing the Best Keywords for your Website Using Google's
Keyword Research Tool

Step 1 -- Put your keyword phrase or root keyword into the tool.
I suggest one phrase at a time, 1-4 words in length. Click: Get
Keyword ideas and wait for the results.

Another option is to click Website Content and let Google pull
suggestions from your website content.

Step 2 -- IMPORTANT, change the Match Type to Phrase, which adds
quotes to the keyword results. This makes the tool's impressions
more closely match organic search, ignoring the "loosey-goosey"
broad match phrases for AdWords.

And under the Show/Hide Columns make sure your settings display
Approx Avg Search Volume. (If you're marketing a seasonal
product or service you might change to a different setting.)

Step 3 -- Analyze the results. What we're all trying to find is
the low hanging fruit: the best balance of traffic volume, ease
to perform SEO and traffic that will likely convert.

I suggest targeting phrases that are at least 5,000 to 10,000
monthly average impressions. Conversely, keyword phrases with
very high monthly impressions may prove too competitive in
organic search. Find the best balance for your organic
optimization skills and for your industry.

If your sales goals require 200,000 monthly organic impressions
and you choose keyword search phrases with between 5,000 and
10,000 monthly impressions each, then you'll need between 20 to
40 keyword phrases to deliver you that 200,000 monthly
impressions.

Of course, as you discover opportune phrases that are offer
greater monthly impressions and that you're comfortable
optimizing for, that will lower the number of phrases needed to
reach your monthly goal.

Make your keyword list from this criteria. I like to copy and
paste into my email program.

And to determine the number of monthly impressions needed,
you'll need:

(1) good organic listing click-through rate data -- what
percentage of searchers will click on your listing? (and)

(2) conversion rate data either from your own website or for your
industry -- what percentage of your site visitors will BUY?

You will find an experienced Internet Marketing Consultant |
Coach who specializes in Keyword Research can help you formulate
a keyword list that will deliver BOTH the traffic and sales
conversions that you need.

Step 4 -- Evaluate the competing number of pages in organic
search from Google. Is this a number you're comfortable
optimizing for?

While you're on the SERPs looking over the search results, look
at the AdWords ads and the organic results.

Does your service or product sound like it belongs on this page,
for this keyword? Or, does it sound out of place?

And for a search phrase to be good, normally you'll want to see
several AdWords ads appearing for the search phrase.

Make your list from this criteria, setting aside any keyword
phrases from the previous step (at least for right now) where the
competition is too steep. Phrases that look good but with too
much competition, save for the future.

This brings up a good point: Keep good notes! Otherwise, you'll
come back for the next round of research and have to re-do
things. :-(

Step 5 -- Evaluate the phrases still on your list for their
likely commercial intention using the Microsoft Online Commercial
Intention Tool (Google it).

If you're using an SEO Consultant, make sure they use this tool
and evaluate commercial intent for the keywords you are
considering.

Now, this is a Microsoft tool...I use it and am glad for the
data, but I don't make decisions about any keyword phrase off
data from just one tool or from just one step in my process.

Having said that, I wouldn't select 15 phrases for optimization
where each of them shows there's not commercial intent.

Keep your list of phrases that still meet your criteria and move
onto the next step.

Step 6 -- Evaluate your remaining list in Google's Traffic
Estimator. What I look for is the relationship of average monthly
impressions to estimated daily click throughs in AdWords. Do they
make sense and suggest commercial intention?

If one phrase has twice the monthly impressions, but only 1/2 the
daily AdWords clicks, something may be wrong. You may want to
look closer.

The goal isn't just traffic, it's traffic that converts --
buys, sign up to your email list, calls or emails your company
and becomes a sales lead, etc.

When you complete these steps, you should have whittled your
initial keyword list down to the "lowest hanging fruit", the
most opportune phrases (easiest to rank well in) COMBINED with
the largest amount of quality traffic, COMBINED with traffic that
should convert.

The Windows Into Your Website

Keywords are the windows into your website. If you target the
wrong ones for your business, you won't have the traffic,
Internet sales or sales leads that you need.

If you're using an SEO Consultant to perform your work, make
sure they do it the correct way -- not the lazy way -- and
oversee their work. Your site, your responsibility!

If you're doing d-i-y Keyword Research, be really educated about
what you're doing OR your d-i-y effort could cost you more than
hiring a qualified company.

NOTE: Another option available from some Internet Marketing
Consultants today for those watching their budget is to offering
Coaching services. This is sort of a hybrid between the retail
price, full-service option and the go-it-alone, time consuming
do-it-yourself option.

Achieving the search engine ranking for your chosen keywords
doesn't have to be difficult or expensive if you follow my
formula. And if performed correctly, the end results will be
keywords that work for your business.






---------------------------------------------------------------------
Marketing online since 2004, Paul Marshall can help you
market on a budget. He's an Internet Marketing Consultant,
offering affordable services (and d-i-y Coaching).
Receive your Free Introductory Consultation, just visit:
http://strategicwebmarketing.net/seo.html today!


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LOA: The Secret and The Law of Attraction Doesn't Work! 3 Reasons Why

Article Description:
====================

The different ways that that the Law of Attraction doesn't work
in people's lives and how they can get past them.


Additional Article Information:
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1156 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2009-07-08 11:36:00

Written By:     Andrew Brinkworth
Copyright:      2009
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LOA: The Secret and The Law of Attraction Doesn't Work! 3 Reasons Why
Copyright (c) 2009 Andrew Brinkworth
Andrian Marketing
http://www.andrianmarketing.com/the-secret.html



Okay, we've all heard the reviews from friends and family.

"Oh, The Secret, my friend read it and said it was a joke so I
didn't bother," says Mom.

"It worked for a while and then I gave up because I didn't get
the car I wanted," says Uncle Larry

"It's just a lot of metaphysical hokum," says Steve your best
friend.

Let's be quite honest, each and every one of those statements is
absolutely true. Look at the search results there are just as
many con articles as there are pro articles written about The Law
of Attraction and The Secret. So we must say that the statements
are true. FOR THEM!

Yes for them. They got out of it exactly what they put into it,
and I am sure that what they put into it was exactly what most
people put into it. "I've read the book, now where's my
Ferrari."

The fact of the matter is, there is a Secret to the Secret and
The Law of Attraction, in fact, make that 3 Secrets. The first
will leave most people kicking themselves. The second is perhaps
something that most people fail to recognize. The third, well the
third takes some work but there are two professionals who are
ready to help you!

Let's start with the first Secret. What does the Secret warn you
about straight away in the book? The Universe manifests our
thoughts and it cautions us to focus on our thoughts and remain
positive. It's kind of a scare tactic. Think bad thoughts and
bad things will happen to you; think good thoughts and you'll
get good things (The Ferrari).

There is a better way to explain this because of the simple fact
that in many ways, we do what most children will do when faced
with this dilemma. We'll act good until we get what we want and
then go back to normal after we get it. Think I'm wrong? Ask
yourself why all the little terrors in your neighborhood become
angels around Christmastime!

The same goes for us if we don't get what we want. We're good
positive people and we think about the new house or money and
after a while we don't get what we want and feel foolish and
cheated and revert back to the glass is half-empty realists we
were. We are ignoring a singular fact here that eludes all of us.
When I read that book, I was a tremendously positive person.
Everything was possible and I was going to get it. But it seemed
to take a while and then I got discouraged and reverted. What did
I miss?

I was happy! My friends said so, my wife said so, my parents
thought so. I was a positive person for a change and people liked
to have me around. And then I woke up one day and forgot. It
happens. I forgot that nothing happens to me unless I act. If I
don't do anything how can I ever get what I want?

Let me give you an example. A while back I worried about losing
my job so I started staying up late at night working on side
projects. Then I overslept and the boss fired me. You can say
that it's my fault because it was, but you can also say that by
thinking negatively about my job I put myself in the position
where my boss had the excuse he needed to let me go! Every time I
had trouble at work, it's because I was worried about my job or
needed an excuse to leave. I got my wish every single time!

The moral here is that if I had just remained positive that
something better was going to happen and remained a joyful person
I might have enjoyed my job more or at least been someone that
another company would kill to have work for them! So be positive
for the only reason that I can think of. IT FEELS BETTER. Don't
do it for the car do it for yourself to feel better.

The second Secret is something that most people fail to realize.
If you look at the DVD and the book you notice that it's
extremely basic. Why, was it so simple? So that everyone could
get the basic understanding of what The Law of Attraction was all
about!

The Secret is, AN EASY READER. It's only the beginning of a much
larger course of study that delves both into our connection with
the world around us and entreats us to look deeper into ourselves
to become better people. The answer here is that for the Law of
Attraction to work, it must become a lifestyle and not a phase.

The third Secret does take some work. I've been hinting at it
throughout this article, I wonder if you've picked up on it yet.
The reason why the Secret didn't work for you is YOU! Yes with
all our hang-ups and pre-conceived notions we stopped the
Universe from working for us and turned it against us. How?

Let me ask you if this sounds familiar. You've had a great day,
you've said all the right things, and you've thought all the
positive thoughts but its taking a little while to manifest. So,
late at night as you sit in the dark you do what countless people
do. You quietly sabotage yourself back to what you think is
reality.

You know that thoughts I'm speaking of: "This can't possible
work." "There's no such thing as free." You can't help it
but you did it didn't you? Come on be honest for a second and
admit it. You did set yourself up to fail. Don't worry I did
too. That's why I decided that the positive feeling I had was
something I needed to have or I couldn't survive and decided to
invest in my own well being.

I sought out help from two of the experts who helped write The
Secret, Dr. Joe Vitale, and Bob Procter. These to gentlemen have
forgotten more about The Law of Attraction than most people know.
Their programs are designed to help us get past the barriers we
erect inside our minds and help us do what the The Law of
Attraction was meant to do. Help us be happier and more content
with our lives! There programs are in depth and include methods
that are designed to combat all of the negative emotions we carry
around with us. I do not have room to go into more detail about
their programs; however you can read more about them by reading
about The Law of Attraction on my website, shown below.

Remember, it's never too late to feel better about your life and
to act in ways that WILL make it something you'll want to live.
Don't give up hope when help is just a click away!

Good Luck.




---------------------------------------------------------------------
Andrew Brinkworth is an Internet Marketing Expert
and Law of Attraction Evangelist who believes the
you can improve your life today!  He publishes
http://www.andrianmarketing.com/the-secret.html



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Article Title:
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How Any Internet Marketer Can Make 10,000 NEXT Weekend

Article Description:
====================

Lately, I hear from a LOT of struggling internet marketers. Many
of them are worried about paying next month's rent, or having
their electricity turned off. In other words, I hear from a lot
of internet marketers "with their backs against the wall." The
sad part is that if they've studied internet marketing for a
year or so, this is completely unnecessary.


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Distribution Date and Time: 2009-07-08 11:24:00

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Copyright:      2009
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How Any Internet Marketer Can Make 10,000 NEXT Weekend
Copyright (c) 2009 Willie Crawford
Willie Crawford Incorporated
http://WillieCrawford.com/ezine.html



Lately, I hear from a LOT of struggling internet marketers. Many
of them are worried about paying next month's rent, or having
their electricity turned off. In other words, I hear from a lot
of internet marketers "with their backs against the wall."

The sad part is that if they've studied internet marketing for a
year or so, this is completely unnecessary. They already possess
the knowledge to generate as much as $10,000 (or more) in a
single weekend. They just haven't learned to properly value and
market their know-how.

How does a struggling internet marketer go from zero to $10,000
in a single weekend? You CHANGE who you are marketing to.

Instead of trying to convince other internet marketers that they
need some $20 ebook, you market to people with money already
budgeted for expertise similar to yours.

The customers that I propose you market your internet expertise
to are local offline businesses. Many of the local businesses in
your area are struggling, and need your expertise, and are
willing to pay for it.

What am I proposing?

I'm suggesting that you put on a 1-day workshop where you TEACH
local businesses to use the internet to drive more paying
customers through their doors.

You charge a token fee of $100 - $200 (or more) to these local
businesses, so that they value what you are teaching, but that's
not where you cash in.

In your 1-day workshop, you teach these local businesses about
things such as search engine optimization, long-tail keywords,
and capturing the email addresses of their customers (and website
visitors) so that they have an easy way to follow-up with them.

You teach the local beauty parlor that, if they noticed Thursdays
are always slow, an easy way to fix that problem is to send out
an email on Wednesday to all of their customers, telling them
that if they come in on Thursday, they get a 10% discount. Then
you teach them how to capture their customers' contact data so
that they can easily contact ALL of their customers for free.

You explain the power of email to them as compared to say
newspaper or radio advertising where there is considerably more
preparation and lead time required. You teach them that email is
practically instant AND free.

You spend the day teaching these local businesses how to really
harness the power of the internet. You don't need to hold
anything back - you can teach them everything that you know.

At the end of the 1-day seminar (you can make it 2 days if you
prefer), you offer to do the things for them that you just taught
them how to do. You'll be pleasantly surprised when 90% of them
want you to do it for them (even though you just taught them how
to do it).

These local business people are too busy running the day to day
operations of their businesses to learn a whole new set of skill,
so they will pay YOU handsomely to do it for them.

Here's the secret, you "outsource" that work. You charge the
local businesses enough where you can pay someone else to do the
work and still end up with thousands of dollars from the weekend.

You funnel the work to talented people that you've met online or
find through sites such as Elance.com

It really is that simple and easy.

But what if you don't feel up to putting together a
presentation? You can get a complete seminar in a box, with
slides, script, handouts, everything you need, from several
places online.

In fact, I didn't write the presentation that I use when I put
on local workshops. I got the entire presentation at:
http://TeachingEcommerceToLocalBusinesses.com

That "seminar in a box" package is so complete that it even has
the ads you use to let local businesses know about the seminar.
It is so complete that you "could" just hand the slides and
script to an assistant and they could run the seminar for you.

I was so impresses with the completeness of that package, and how
easy it was to just take it and host a seminar for local
businesses, that I interviewed the two marketers who created that
package on my radio show. You are welcome to grab the transcript
of that show free. I entitled it "How to Make A Fortune Offering
Freelance Consulting To Local Offline Businesses" and you can
download it here: http://WillieCrawford.com/FreeTranscripts/

When hosting local seminars, you want to keep your costs low, so
you want to use a meeting room in a local hotel, high school, or
you can rent a meeting room very inexpensively from the local
Knights of Columbus or Shriners. Lots of local civic and
fraternal organizations have their own meeting place, and happily
rent them out. You can even get some of these organizations to
publicize your seminar for you :-)

Everything that you need to know about organizing a seminar for
local offline businesses is included in the package mentioned
above, and the free transcript shares a lot of great information
too.

With just a little preparation, and the decision to share your
expertise with the "right market" - business people who have
already set aside funds for growing their businesses, you
literally can earn $10,000 (or more) in a single weekend.

If you get into action now, you could literally do this next
weekend, although I'd allow a little more lead time.

This IS something that you can do!

Take a look at the resources mentioned above, flow out the event,
and then do it! You'll find yourself looking not only at your
city, but at other nearby cities. It's that lucrative, and that
much fun. You'll become a local celebrity, and a hero to local
businesses too.




---------------------------------------------------------------------
Willie Crawford has been teaching internet marketing and
ecommerce since 1996. As founder of The Internet Marketing
Inner Circle he now teaches his tactics in the membership
site at http://TheInternetMarketingInnerCircle.com  You are
invited to join this community of serious marketers today!



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The Hidden Costs of Freeware

Article Description:
====================

You are tasked with looking for software and in your research you
stumble upon 'free' software. Can this be? It sounds too good
to be true! How can they do that? It is very tempting - most of
us at least take a peak. After all, why would we buy something we
can get for free? But don't be rash... The cost of free might be
really steep...


Additional Article Information:
===============================

572 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2009-07-08 11:12:00

Written By:     Anne Sych
Copyright:      2009
Contact Email:  mailto:marketing@...



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The Hidden Costs of Freeware
Copyright (c) 2009 Anne Sych
Novo Help Desk Software
http://www.novosolutions.com/



You are tasked with looking for software and in your research you
stumble upon 'free' software. Can this be? It sounds too good
to be true! How can they do that? It is very tempting - most of
us at least take a peak. After all, why would we buy something we
can get for free?

Or perhaps you start out looking for a good solid solution that
will meet all of your needs, but your budget is tight and you
begin looking at trimmed down or free solutions that may be
available. You think that it may be good enough to get you by for
now, and you can just purchase something better at a later date
when things improve.

While this is tempting, one must consider the hidden costs of
'free' software. In the end, you could be spending more for a
'free' version, than a reputable, well built affordable
solution.

Here are a few considerations when considering free software:

1. Many 'free' software solutions are not actually free.
Essential components needed to use the software are additional -
sometimes the components are minutely priced, but when you plug
in your volume needs the prices really add up.

2. Does it really fit your needs? - With 'freeware' there is no
product specialist to guide you with your selection, so you are
forced to figure out on your own if it will meet your needs.
Often once implemented you may learn that it does not meet needs
after all or that certain parts do not work the way you need them
to. Time lost in business is money lost.

3. You are on your own - typically freeware does not include any
implementation assistance, training or support. At best you may
get a 'guide', but no one to answer questions or help you with
your system environment.

4. No training is provided - how will your employees learn how to
use the new software? There are no best practices to follow, and
you are left to learn on your own. In addition to time lost,
often mistakes are made along the way that are hard to correct
because you have done so much already "the wrong way". Again,
time lost.

5. Is it cross user friendly? - Some companies may have an
employee smart enough to 'rig' a freeware to meet their needs.
Once this employee leaves or moves on new folks can't figure out
how to make it work the same way.

6. Will it grow with you? - What will you do when you outgrow
your application or your needs change. Will you force your
business tasks around the app, or be forced to start over? Many
hours, weeks, months are spent implementing a "free" system,
processes are built around it, training is conducted - much man
hours and internal costs. Starting over can be very costly. All
of the time spent and resources used are now wasted as you look
for a solution to replace this "free one".

So be on guard not to get caught up in the "free" hype, which
in the end can cost much more. Take the time to do the due
diligence now and select what you need for both now and for the
future. Choose a provider that has a quality reputation, offers
assistance, provides support, and a solutions that is scalable
and can grow to meet your needs long term.






---------------------------------------------------------------------
Written by: Anne Sych, Marketing Manager for Novo Solutions, Inc.
Novo Solutions, Inc., is an Independent Software Vendor (ISV)
in Virginia Beach, Virginia specializing in Customer Support
Software (http://novosolutions.com/customer-support-software/).
Free trial versions of the Novo Help Desk Software, Knowledge
Base Software and suite of web based Customer Support Solutions.
Contact: sales@... for more information.
http://www.novosolutions.com/


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Article Title:
==============

Online Branding - the Basics

Article Description:
====================

The term "brand" has been around for many years and can be used
to refer to a company name, a product name, an advertising
campaign or a logo. Branding is used to create an emotional
attachment to a product or company. It can also create a sense of
perceived higher quality or value. In internet marketing,
branding is more than logos and theme songs. Branding lets
customers know who you are, what you do and how you do it. It's
your promise of value.


Additional Article Information:
===============================

884 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2009-07-08 10:24:00

Written By:     Enzo F. Cesario
Copyright:      2009
Contact Email:  mailto:ennzo.f.cesario@...



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Online Branding - the Basics
Copyright (c) 2009 Enzo F. Cesario
BrandSplat
http://www.Brandsplat.com/



The term "brand" has been around for many years and can be used
to refer to a company name, a product name, an advertising
campaign or a logo. Branding is used to create an emotional
attachment to a product or company. It can also create a sense of
perceived higher quality or value.

In internet marketing, branding is more than logos and theme
songs. Branding lets customers know who you are, what you do and
how you do it. It's your promise of value. Effective branding
will increase your potential customer base and more potential
customers will always equal more sales opportunities.

In recent years, consumers have been spending more time and money
on the internet. In addition to communicating with friends,
they're comparison shopping and making more and more purchases
online. It's imperative for a business to use the internet to
make an impact.

Here are a few ways to define your online identity:

Describe Your Brand First - Start With What You Do

When they land on your website, your visitors should know
immediately what your company does and how it can help them.
Don't be ambiguous and don't try to be too cute. Build a unique
shopping experience that a visitor will remember. With regard to
graphics on your website, remember that images can convey more
than words, and good ones can play a major part in online
branding.

Find Your Target Market

The focus of a marketing campaign is people. Your goal is to
reach a subset of the population who might be interested in your
particular product - your target market.

The more you know about your target market, the more precisely
you can develop a marketing strategy. Your branding efforts
should focus on that target market. Your message should be clear
and should appeal to your visitor and make them realize the
benefits of visiting your website, your store and ultimately
buying your products or services.

Humanize Your Website

What is your company's personality? The online world can be a
cold and daunting place. Your branding efforts can be much more
effective when you add a human element to your website. Brands
are like people in that a strong one has personality, expresses
opinions and elicits feelings. Your website and brand could and
should do the same thing.

If you are the sole owner, put your name and photo on your site
to take away the mystery and distrust of a cold, impersonal
website. Take a good look at your site. Does your design scheme
complement your identity? You should be working toward your site
having its own identity, unique language and clear personality.

Take a look at some of the sites you enjoy visiting and see what
makes them special and satisfying to you. Branding is not about
making your site more corporate - it's about making it personal
so that visitors want to come back.

Be Consistent

For effective branding on the web, you should be consistent in
terms of your approach, your message and your language throughout
your visitors' experience. Any gateway to your customers -
website, blog, newsletter, emails - should have your consistent,
unique personality.

Content, Content, Content

Just as location, location, location is crucial in real estate,
having great content on your site is a major factor in getting
customers to return. Useful, brand-related information coupled
with your unique voice will help you gain fans and ultimately
loyal customers.

With good content, your website becomes "sticky", that is,
it's able to keep visitors on the site browsing and reading
longer. When the content is what people are looking for, they are
not only more likely to stay longer, they'll bookmark your site
and maybe recommend it to others. They will learn that you are a
reputable source of information and eventually go to your site
for purchases.

Your branding goal should be to provide rich information on your
site to build an expert reputation that will be recognized by
both customers and search engines.

Have an Online Presence Outside of Your Site

Post regularly to online forums where people who might be
interested in your brand are gathering. Use your expertise in
your field to offer intelligent and useful information and
include a link to your website in your signature.

With good online content, you can satisfy people's craving for
suitable information and increase your linking strategy at the
same time. For example, if you have a site that sells art and
painting supplies, you could write a history article on Rembrandt
to be published online. This page for history or art buffs will
now link potential customers from your target market to your
site, and will become part of your linking strategy.

On your website, offer a free newsletter or rss feed. This will
allow you to build a database of potential customers who have
gone out of their way to express interest in your brand. Your
newsletter will then allow you to deliver your message to an
interested audience with a controlled frequency that will further
build your brand.

Customers are becoming savvy and more discriminating when it
comes to online interactions, and retailers need to provide a
consistent, positive marketing experience. Great websites put
substance before flash and that's what branding is all about -
your promise of value.




---------------------------------------------------------------------
Enzo F. Cesario is a Copywriter and co-founder of Brandsplat
(http://www.Brandsplat.com/), the only online marketing and
advertising company employing Brandcasting, the most effective
way to brand your company on the web.  Brandcasting uses
informative content and state-of-the-art internet distribution
and optimization to build links and drive the right kind of
traffic to your website. The approach is simple, highly effective
and affordable. Learn more at: http://www.Brandsplat.com/
and http://www.brandsplatblog.com/


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Internet Telephone Calls: VoIP Basics

Article Description:
====================

You've seen the commercials and read the news advertisements for
telephone service using your computer: very cheap monthly fees;
make all the calls you want; keep your telephone number forever;
and voice quality as good as a landline. You've heard the claims
and you've heard the term "VoIP." Here's the scoop.


Additional Article Information:
===============================

944 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2009-07-08 09:36:00

Written By:     Nermine Shaker
Copyright:      2009
Contact Email:  mailto:nermine.shaker@...



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Internet Telephone Calls: VoIP Basics
Copyright (c) 2009 Nermine Shaker
The Sygnal Group
http://www.SygnalGroup.com



You've seen the commercials and read the news advertisements for
telephone service using your computer: very cheap monthly fees;
make all the calls you want; keep your telephone number forever;
and voice quality as good as a landline. You've heard the claims
and you've heard the term "VoIP." Here's the scoop.

VoIP stands for Voice over Internet Protocol and it does what the
name suggests - it transmits voice data using IP packets over the
Internet. It is also called Internet Telephony. It's easier to
understand VoIP if you know a little about our telephone system -
PSTN (the Public Switched Telephone Network) and a little about
the Internet.

Your traditional landline transmits calls through copper or fiber
cables in the ground or on telephone poles with a cable connected
to your home. When someone makes a call, one continuous route is
made between the two phones and the information flows
continuously in this loop. As you know from paying your bills,
the longer the route, the more expensive the call.

VoIP works a little differently. It works using the Internet,
which is a packet-based network. Packet-based just means that
instead of sending one continuous string of information, it sends
out smaller packets of information.

With VoIP, your voice is converted into a digital signal that
travels over the Internet. There are three ways that this can be
done: 1) using a VoIP telephone; 2) using a computer with
speakers and a microphone; or 3) using a regular telephone with a
VoIP adaptor. Because the IP packets are tiny by comparison,
unlike downloading files, this all happens in real time, just
like your regular phone.

Advantages of VoIP

Because VoIP provides services through the Internet, once you
have the equipment in place there are a number of benefits.

The main reason for VoIP's popularity is its cost advantage.
With regular phone service, you usually pay a monthly flat fee
for your local calls and a per-minute charge for long distance
calls. Internet connections are charged using a monthly flat fee
only. Because VoIP doesn't charge a per-minute fee for long
distance, you wouldn't incur those charges. If you make long
distance calls, VoIP most certainly will save you a lot of money.
If you used the Internet for both your data traffic and voice
calls, you could get rid of one monthly payment.

The other cost advantage is that since it uses a broadband
Internet connection, it efficiently uses the existing
infrastructure you already use with your computer. There is only
minimal software and hardware to buy.

Disadvantages to VoIP

There are a few disadvantages with VoIP. A major one is QoS or
Quality of Service. Since there are packets carrying your voice
information instead of a continuous flow of information, there
could be delay problems, weird sounds, echoes and noise. VoIP
quality depends on many factors - your broadband connection, your
hardware, your Internet Service Provider (ISP) and the
destination of your call, just to name a few.

While VoIP has made substantial progress over the past 5 years in
terms of Quality of Service, it still has a way to go.

Another disadvantage is that in the event of a power failure, you
will lose the ability to make and receive calls unless you have a
backup battery for your computer. With traditional phone service,
the cables are directly linked to the phone lines and the phone
company provides power independently of your home or company's
electrical power system. Thus you normally do not lose a phone
signal due to loss of power with traditional service.

Another criticism of VoIP service is its historical problems with
911 emergency services. With traditional phone service, the 911
system can identify the location and number of the call because
it is connected and routed locally. With VoIP, you are calling
through the Internet and the actual signal may travel substantial
distances before being routed to a local 911-service center. Thus
geographically, the 911 system might have trouble identifying
your location. Most VoIP services today include what is known as
enhanced 911 service. This is a process by which the signal
traveling through the Internet carries with it a physical address
for the calling location. At present VoIP equipment providers may
charge an additional fee for this service.

Businesses that may want to use VoIP to save money need to
consider any security issues that exist. This is because with
VoIP, information is sent through the Internet. Just as with any
computer connection, it is possible that a hacker can intercept
the information being transmitted. It is important to investigate
the VoIP equipment provider's network to determine how they
route data, what firewalls or other protections are afforded for
security purposes.

If you are ready to look into VoIP for your phone or fax service,
you can visit electronics retailers, large discount retailers and
search online for information. There are a variety of VoIP
providers at present. The equipment that is used, the cost of the
equipment, the cost of accessories, and the cost of any enhanced
services can and should be compared.

You should purchase the system and use the provider that you feel
would work best for your needs in terms of how many phones you
want to connect to the system, what type of security you require
and the cost of purchasing the equipment and the service.

You may want to use a telecom management service for a cost
analysis to see if VoIP will be a good fit for your company.

VoIP is still a new technology and hopefully there will be more
and more improvements and innovations in the coming years.




---------------------------------------------------------------------
With more than twenty-five years of experience in planning,
implementing, managing and consulting on telecommunications
projects, Nermine Shaker has generated tens of millions of
dollars worth of savings for her clients.  She is a Partner
at The Sygnal Group, a Telecommunications Management Company
that offers unbiased reporting, analysis and implementation
of telecom strategies to businesses of all sizes.
http://www.SygnalGroup.com

Nermine Shaker has generated tens of millions of dollars worth
of savings for her clients.  She is a Partner at THE SYGNAL
GROUP, a Telecoms Management Company that offers unbiased
reporting, analysis and implementation of telecom strategies
to businesses of all sizes. http://www.SygnalGroup.com


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How to Invest in a Rough Economy: Investment Advice from the Experts

Article Description:
====================

The stock market crash of 2008 lost many investors a lot of
money, and had many other investors bailing out of stocks for the
safety of savings and checking accounts, treasury bills and gold.
However, it is still possible to invest - and yes, even make
money - during the current rocky economy.


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Distribution Date and Time: 2009-07-08 09:24:00

Written By:     Sarah Simmons
Copyright:      2009
Contact Email:  mailto:mystockmarketpower@...



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How to Invest in a Rough Economy: Investment Advice from the Experts
Copyright (c) 2009 Sarah Simmons
My Stock Market Power
http://www.mysmp.com/



The stock market crash of 2008 lost many investors a lot of
money, and had many other investors bailing out of stocks for the
safety of savings and checking accounts, treasury bills and gold.
However, it is still possible to invest - and yes, even make
money - during the current rocky economy.

The broad decline across financial markets in the past year has
persuaded a small but growing number of financial experts and
advisers to ditch the traditional buy-and-hold strategy - which
promotes long-term investing in a mix of assets - for a new
approach that aims to sidestep future market plunges and ease
instability.

What does this mean to the common everyday investor? Read on for
some investment advice that everyone can use.

Be Informed

First and foremost, the best investment advice you'll ever
receive is to take control of your own future. You are the only
one who will have your best interests at heart. Even if you do
not understand exactly how to invest your money or don't feel
comfortable doing it yourself, an investment advice site such as
MySMP.com can get you on the right path to getting the right
advice and asking the right questions.

Take an Active Approach - Buy and Hold is Out

A common misconception about the stock market is to just "ride
it out." Don't sell and eventually your stocks will go back up,
right? Wrong! If a financial advisor suggests that you need to
take a long term buy and hold approach, you should run. They
probably don't understand how to invest the right way and figure
that the market will go higher over time. You want to hear
answers suggesting that the investment advice you will be
receiving is based on a sound understanding of the financial
markets; including concepts such as technical analysis and
options hedging.

As we learned in 2008, established stocks such as Lehman Brothers
and Bear Stearns can go at anytime, so do your research and find
out which sectors have the most potential 2-3 years out. These
are sure to be your best investment.

Diversify Within Different Assets

Don't put all of your money into stocks, true diversification is
asset class diversification; including stocks, bonds,
commodities, and currencies to name a few.

401k Plan Investment

Here are a few pieces of investment advice when considering a
401k plan. First, contribute the full $15,500, or deduct 15% of
your gross pay, to your 401k plan if you can. This is tax free
money, and it's a no brainer. If you cannot make the full
contribution, be sure to at least contribute in an amount equal
to your companies match.

If your company matches 6% and you only contribute 3%, they will
only match 3%.

If you are coming near the age of retirement and can't afford to
lose any more money in your 401k, get out of stocks funds and
move your money to money market. If you are not comfortable
investing money into stocks, put it into a money market fund
within your 401k; the key is not to stop investing.

If you are going to manage your 401k assets, make sure you
diversify between different asset classes, if possible.
Unfortunately, you are typically limited to stocks and bonds. If
you don't have options such as commodities available to you, go
talk to your plan sponsor and push to get some more selection.
When you leave your company, be sure to transfer your funds to a
rollover IRA; you will be able to trade any asset class here.

In Summary

There is no one size fits all answer to investing and you're
probably not interested in becoming a full time money manager.
Investment advice is always easy to come by but good advice is
very hard to come by. The key is to put people around you who
have a good track record and know how to invest with capital
preservation in mind at all times. Never get involved with people
who promise you the world. Odds are they will do well for a while
but their ego will eventually blow up in their face.






---------------------------------------------------------------------
Article written by: Sarah Simmons.
MYSMP, or My Stock Market Power, was created as a financial
educational resource to enhance your trading acumen. First
created to offer education on day trading and technical analysis,
http://www.mysmp.com/ has expanded to include articles on stock
trading, bonds, options, futures, forex, and investment advice.


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CISSP Advanced Security Certification Can Lead to a Lucrative Career for the
Committed Computer Security Professional

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Within months of 9/11, computer security became one of the
hottest career choices in Information Technology (IT) departments
around the world.


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CISSP Advanced Security Certification Can Lead to a Lucrative Career for the
Committed Computer Security Professional
Copyright (c) 2009 Frank Pines
CDI Communications Inc
http://www.netwind.com/



When the movie Hackers, starring Angelina Jolie, came out in
1995, people had gotten the idea that being a hacker is cool and
clever.

There were certain network attacks along the way that started
putting people into the mindset that computer hackers weren't as
cool as people had once thought. The viruses that infiltrated our
desktops helped drive the point home that computer security was a
very real issue and a very real concern.

Then 9/11 arrived, and cyber terrorism jumped to the front page
of our local newspapers. All of a sudden, cyber terrorists were
identified as hackers who spend their days and nights trying to
crack open corporate and government computer networks to steal
information and to cause havoc.

Within months of 9/11, computer security became one of the
hottest career choices in Information Technology (IT) departments
around the world.

CISSP is the abbreviation of Certified Information Systems
Security Professional (CISSP), and it is one of the more advanced
security certifications available to IT professionals.

This is an exam, which forms the premier security certification
that is designed or framed and administered by the International
Systems Security Certification Consortium (ISC2.org).

This career field and computer security certification is one of
the most extensive course studies provided in the IT field.
Certified professionals at this level have the necessary skills
and the proficiency to handle any situation that may pose a
critical threat to the information systems of corporate or
government entities. The holder of a CISSP certification
generally provides unbeatable IT leadership capacity, in the
formation and execution of enterprise security infrastructure.

The most essential core knowledge of CISSP professionals is the
ability to effectively maintain System Access Control and
Applications Security.

Business Continuity and Disaster Recovery Planning is the next
important role of a person who holds this certification.

Beyond the primary areas of education shown above, the CISSP
professional is expected to have a solid understanding of
Cryptography. If you are unfamiliar with this term, it relates to
the security behind the movement of data from one point to
another. Cryptography is developing systems that ensure the
security of data between two computers, such as with sending and
receiving email and when protecting private information within a
computer network, such as credit card information of customers.
During the Cryptography course work, a significant amount of time
will be devoted to the prevention of illegal entry into a
computer network and preventing the theft of important data in
that network.

Other areas that will be covered in the CISSP course work
includes:

  * Information Security and Risk Management;

  * Legal, Regulations, Compliance and Investigations;

  * Operations Security;

  * Physical (also called Environmental) Security;

  * Security Architecture and Design techniques; and

  * Telecommunications and Network Security.

This certification is one of the best-known and most-respected
computer network security certifications.

Depending on where one might be seeking a job, people who bring a
CISSP certification with them can expect to get a minimum
starting salary in the range of $70 to $80,000 per year.

As the course work involved with this certification is quite
extensive, one should not be surprised to learn that the actual
test would take about six hours to complete.

As with any IT certification, one should take advantage of the
practice tests to ensure that one will perform well on the real
test on certification day. The test itself generally costs in the
range of $ $550, so unless you simply have money to burn, one
should be sure that he or she is able to pass the real test,
before dropping the money to get the actual certification. As
with anything in this life, practice makes perfect... And in this
case, certification will ensure a good salary from your current
or future employers.






---------------------------------------------------------------------
Frank Pines - CDI Communications Inc (http://www.netwind.com/)
CDI Communications is a leader in implementation of instructional
strategies for MCSE, AutoCAD, Sap, Skillsoft, CCNA, MCTS, Cisco,
MCITP, MCTS, Microsoft Office, Oracle, Crystal Report,
Knowledgenet, SAP, NetG, A+ Training and CISSP Certification.
Visit CDI Communications Inc. at: http://www.netwind.com/
OR follow Frank on Twitter at: http://twitter.com/cdicomp


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How To Find Work At Home Jobs For Work At Home Moms

Article Description:
====================

As the economy continues to tighten for many American families,
more moms are looking to the Internet to find the extra money
needed to help their families survive during this economically
challenging time. The good news is that there are plenty of
opportunities for the mom seeking to earn money from home... When
you know where to find them... This article will show you where
to find those work-at-home jobs and telecommuting jobs you
desire...


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How To Find Work At Home Jobs For Work At Home Moms
Copyright (c) 2009 Glen OReilly
Jobs And Paychecks
http://www.jobsandpaychecks.com/



As the economy continues to tighten for many American families,
more moms are looking to the Internet to find the extra money
needed to help their families survive during this economically
challenging time.

The good news is that there are plenty of opportunities for the
mom seeking to earn money from home. The bad news is that there
are a number of scams out there designed to trap the newcomers -
to making money online, who simply do not know how to recognize
the righteous among the wolves.

Be Very, Very Careful

Far too often, newcomers to the online job world have experiences
similar to those experienced by Elmer Fudd, whenever he crossed
the path of Bugs Bunny - as in the movie, "Wabbit Twouble".

Elmer Fudd: Wabbit, I came here for gold, and I'm going to get
it!

Bugs Bunny: No! No! No! Not that! Not that! Anything but...
[Elmer and Bugs fight until Elmer has a gold tooth in his hands]

Elmer Fudd: Euweka! Gold at wast! He-he-he-he!
[Smiles, showing a gap where his gold tooth was]

Bugs Bunny: Euweka! Gold at wast! He-he-he-he!
[Points at his intact gold tooth]

When money is tight at home, it is important to absorb the
lessons I am going to share in this article and not to be an
Elmer Fudd. While spending money to operate an online enterprise
may often make sense, be vewy, vewy careful. Oh - sorry... Be
very, very careful...

Lessons From The Days Of Mail Order

If you go to McDonald's, Wal-Mart or any other Main Street
employer, you do not have to pay money to get the job. While jobs
are free... A good education is not free...

In the days of mail order, the big scam was that you could pay
money to get a job "stuffing envelopes". The scam was that you
would pay money to get the kit that enabled you to stuff
envelopes, supposedly for pay. In the advertising, it was said
that companies would pay you X dollars to stuff and mail the
envelopes.

What the scammers never said was that what you were sticking in
an envelope was a sales flyer, and you would only be paid if
someone purchased a product as the result of a piece that you
mailed.

The Internet equivalent of "stuffing envelopes" is affiliate
marketing. That is not to say that you cannot make a lot of money
with affiliate marketing, because you really can make a lot of
money with affiliate marketing. But you should be aware that most
people who undertake affiliate marketing - without first getting
a good education - will fail to make any money with affiliate
marketing.

Yes, affiliate marketing has a learning curve, but once you have
perfected your formula for success, affiliate marketing can be
very lucrative. It is true that a lot of Internet marketers are
making a handsome living through affiliate marketing, but most of
those people who have worked their way into "earning a living"
from affiliate marketing had several months or several years of
trial-and-error, before they could leave the job world behind.

If you are at all curious about affiliate marketing, the basic
premise is that companies will pay you for helping them to
acquire new customers. If a person that you referred to the
company makes a purchase, you will earn a sales commission as a
result of the purchase made.

If You Are Seeking A Job

You do not have to pay someone in order to get a job, whether
offline in the real world or on the Internet. If someone offers
you a job, and then asks for cash up-front in order to be able to
give you that job, you should hearken back to the wise words of
Elmer Fudd, "There's something screwy around here..."

For many telecommuting is just a dream, but when you know where
to look for those telecommuting jobs, they are not that hard to
find.

The only real telecommuting jobs on the Internet are frequently
found on Freelance websites. But, you should keep in mind that
these Freelance jobs are usually not long-term, and they are
based on specific performance criteria.

For example, I could have hired someone to write this article for
me for a fee. Many freelance opportunities are actually available
in the content creation arena. Webmasters need content to fill
and to promote their websites, but many of these webmasters
simply do not have the skill or the time to do the work
themselves. If you have the ability to write intelligible
content, then there is ample opportunity to write articles for
other people.

On the freelance websites, content writers are generally paid
anywhere from a few dollars up to about fifteen or twenty dollars
to write one article. If you are willing to put up your own
website and to advertise your writing to other companies, it is
not unheard of to be able to charge anywhere from $30 an article
to $100 an article. But you should be forewarned that setting up
your own website can be a very tough road, as there are thousands
of other freelance writers competing for those more lucrative
writing jobs.

If you don't consider yourself much of a writer, the good news
is that there are thousands of freelance jobs offered that would
enable anyone with a computer connection to participate.

For example, I know one company who pays people to write "every
man" reviews of tourist destinations, motels, hotels and
restaurants. The managers at this company do not want
professional writers to write these reviews. Instead, the
employer wants the reviews to appear as if Jane Doe, with an
eighth-grade education, had written them.

Another company recently paid people to research and compile a
list of all of the hotels in one metro area. This company wanted
the names of the hotels, addresses, phone numbers, and it wanted
to know the availability of swimming pools and other amenities.
That particular job paid two dollars for every record compiled.

Other companies are willing to pay to have a list compiled of web
pages that talk about a very specific topic. Manually compiled
lists are popular, because we all know that the search engines
don't always show the best content pages on a topic, and some
webmasters feel that having such a list would be beneficial to
their users.

I have even seen companies seeking freelancers to look at
pictures and write a short description of what the picture
contains. Others have paid to have a set of pictures reviewed and
placed into their proper categories.

Interestingly, if you have a digital camera, there are hundreds
of companies willing to pay you to travel around your local area
and take pictures of specific homes, streets, addresses, tourism
spots, and nature shots. Some of these companies are in the stock
photography industry; and others are in the real estate industry.

If you are more of an artist, you will also find ample
opportunities for graphic design jobs through the various
freelance websites. Another graphics-related freelance job that
some employers have sought is for people skilled with Photoshop
to stitch together pictures to provide a panoramic picture of a
particular event.

Other freelance gigs for moms include business support services,
administration support, accounting, answering services, resume
writing, grant writing, translators, virtual assistants, editors,
fact checkers, gathering interesting quotes, and more... If you
can envision an assignment that a company might need completed,
chances are there is someone out there looking for someone to do
those jobs from home...

Here Is Where To Find Those Freelance Jobs

There are many more Freelance Job websites than what I will
mention here, but this will give you a good start towards finding
jobs that any mom, in any part of the country, can use to find
and earn the extra money she needs to help supplement the
financial needs of her family.

General Freelancing Websites:

  * Elance.com
  * Guru.com/pro
  * iFreelance.com
  * FreelanceJobs.org/projects/
  * Jobs.FreelanceSwitch.com
  * Mturk.com (from Amazon.com)
  * LimeExchange.com
  * FlexJobs.com
  * FreelanceWritingGigs.com
  * GoFreelance.com
  * TheFreelanceNation.com
  * HireMyMom.com
  * GetaFreelancer.com

Sell Your Photography:

  * Fotolia.com
  * iStockPhoto.com
  * ShutterPoint.com
  * BigStockPhoto.com
  * StockedPhotos.com
  * Inmagine.com
  * StockXpert.com
  * CreStock.com

At the end of this road, there are many places to find jobs that
can be worked from home. Many of these jobs are ideal for mom,
and possibly even for dad.

If you are looking for extra money or a job you can work from
home, print out this article now, so that you will have it
available when you need it. If you have friends or relatives
looking for work from home opportunities, print this article out
and give it to them.

With this information in hand, you should have no problem finding
the real work-at-home jobs that many people seek to find. At this
juncture, one more quote from Elmer Fudd seems the perfect
conclusion to this article:

Elmer Fudd: I finally got even with that screwy wabbit...

Keep your chin up and your mind clear, so that screwy wabbit will
not clean your wallet, when you are in need of every penny you
have available.






---------------------------------------------------------------------
Glen O'Reilly lives with his wife and children in Detroit,
Michigan. In good times he likes to travel with his family,
and in slow times, he likes to help others through his writing.
Recently, his wife was laid off from the job she had held for
ten years. This opened a new chapter in their lives. His wife
recently found a job using http://www.jobsandpaychecks.com/
Thrilled about his wife's success, Glen signed on with the
website to help get the word out about this excellent online
jobs resource.


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Advertisers and Online Advertising Agencies

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An online advertising agency's experiences with ad agencies and
advertisers.


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876 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2009-07-07 14:48:00

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Advertisers and Online Advertising Agencies
Copyright (c) 2009 Karin Gamble, All Rights Reserved
NetMediaReps, Inc.
http://www.netmediareps.com/



Ten years ago I founded NetMediaReps, Inc., an advertising agency
for online companies, specifically online newsletter publishers
trying to find advertisers for their publications. My decision to
found my own company grew out of my frustration in trying to
obtain agency representation for my husband's company.

After calling more than 25 ad agencies, I discovered that most
agencies charged exorbitant commissions and were only interested
in representing large companies with deep pockets. As a new
startup, my husband's company fell under their radar and follow
up was minimal to nil.

Back then, the internet was just emerging as the new frontier of
business and it was apparent that small and medium-sized
businessses needed effective marketing representation to compete
in this new marketplace, to receive the broadest possible
exposure and to find other companies which could help facilitate
their growth.

My thought was that these companies had an even greater need for
a marketing platform than larger companies to be competitive in
the growing online commercial market. I decided to fill that
niche and started by signing contracts with several online
publishers who needed assistance in selling their ad inventory.
The rest is history - NetMediaReps.com was born.

Knowledge of how to do business, and advertise, on the internet
has grown significantly over the years and data tracking of take
rates, website conversion rates and ROI have become increasingly
sophisticated, helping online businesses to better target their
advertising dollars in a successful and productive way.

Despite these advances in knowledge and technique, there are
still a surprising number of individuals who display a remarkable
naivety regarding advertising and who ask questions that indicate
the lack of a well thought out marketing plan or a basic
understanding of the advertising mediums available to them
online. Below are some examples of not so uncommon questions we
receive and our responses to them:

Question: Your publisher mails to a list of 500,000 subscribers
so I should get 500,000 responses - right ?

Answer: An online publication using a mailing list is like a
newspaper. Recipients don't always feel like reading or looking
at the publication on a given day. They may be busy, on vacation,
disinterested in the topic, or otherwise indisposed. And, like a
newspaper - just because they see your ad doesn't mean they want
to buy from you - at least not at that given moment. It is,
however, a good idea to advertise in publications that archive
past issues or editions providing advertisers with permanent or
semi-permanent back links and the opportunity of receiving
trickle through clicks and sales at no additional cost.

Other factors that can affect response rate are:

  * The number of links in a publication. Newsletters typically
run 1 to 2 web pages in length and are comprised of several
sections all of which contain a few to numerous links. As a
result reader interest and click activity is diffused across the
newsletter rather than focused on a particular ad or link.

  * Ad clarity. A concise, definitive statement describing what
your company is selling and how it benefits buyers is essential
as is an unequivocal call to action.

  * Ad Uniqueness. An ad that stands out generally performs
better.

  * Spam triggers. Generally, words and phrases that are the most
effective in evoking reader response are also the ones that
trigger spam filters both at the ISP level and the reader's
Inbox. Blatant commercial message subjects and ad copy rarely do
well.

  * Message Subject. Shorter subject lines are usually more
effective than longer ones. More imortantly, large web-based mail
services like Yahoo! Mail, MSN/Hotmail and AOL truncate message
subjects that are greater than 38 - 47 characters.

Question: (After receiving ad specs, including dimensions and
file sizes.) Will my 700 x 300 pixel ad be accepted?

Answer: Most publishers will strive to assist you in placing your
ads but are restricted by their newsletter templates from
accepting ads that don't conform to the specs provided.
Submitting an incorrectly sized ad simply delays the start of
your ad campaign.

Question: Why should I advertise when we are obviously in a
recession? Does that make any sense?

Answer: McGraw-Hill Research analyzed 600 companies and their
marketing spending from 1980 to 1985. After 1985, the facts
showed that the firms which had kept or increased their
advertising budgets during the recession in '81-'82 boasted an
average sales growth of 275% over the next five years. The
companies who cut their advertising? They experienced paltry
sales growth over the next five years of just 19%.

So, when is the right time to market your business? All the time.

Question: I noticed my competitor in your publications - can you
tell me how they did, so I can decide if we want to use you?

Sorry. You wouldn't want the details of your campaign provided
to your competitors. Our advertisers have an expectation of
privacy and confidentiality in regards to performance criteria
such as click-through rates, sales and ROI. Ad agencies and
publishers have an ethical obligation to keep campaign results
confidential.

Even if such information was made available, it would not be that
useful. Campaign results can vary significantly depending on the
product/service offered, price point, message subject, ad copy
and numerous other variables.

Any questions?... e-me ! :)




---------------------------------------------------------------------
Karin Gamble is the CEO of NetMediaReps, Inc.
(http://www.netmediareps.com), an online advertising agency
specializing in ad sales for newsletter publications and web
sites targeting a webmaster audience. Karin can be reached by
email at info@... or by telephone at (204)254-1750.


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Article Title:
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George Washington, Known OPSEC Practitioner - OPSEC In His Own Words

Article Description:
====================

Within OPSEC circles, Washington is often quoted as saying,
"Even minutiae should have a place in our collection, for things
of a seemingly trifling nature, when enjoined with others of a
more serious cast, may lead to valuable conclusion." This is
only a small window into our first president's life as a
spymaster...


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===============================

1249 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2009-07-07 14:36:00

Written By:     Chris Cox
Copyright:      2009
Contact Email:  mailto:info@...



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George Washington, Known OPSEC Practitioner - OPSEC In His Own Words
Copyright (c) 2009 Chris Cox
OPSEC Professionals
http://www.opsecprofessionals.org/



Arguably, no President in history has received a legendary status
equal to George Washington. His reputation as a gifted military
leader stems partially from his unique perspective as the leader
of counterinsurgency forces (as a young officer in the Seven
Year's War) and as the leader of an insurgent army (in the
Revolutionary War).

Within OPSEC circles, Washington is often quoted as saying,
"Even minutiae should have a place in our collection, for things
of a seemingly trifling nature, when enjoined with others of a
more serious cast, may lead to valuable conclusion." While this
is certainly true you must understand that this is a lesson our
first president learned through bitter, near fatal experience.

Washington's first experience with OPSEC (a term not used at the
time, but the principles remain the same) came at the age of 21
when he was a young officer in the Seven Year's War under
British General Braddock. The effective French intelligence
network (no doubt enabled by ineffective security) was able to
ascertain Braddock's moves well in advance and successfully
ambushed the combined British and Colonial forces on their first
expedition. In this attack, the combined forces lost 615 of their
officers and 914 soldiers; in addition General Braddock was
mortally wounded and barely escaped with the aid of Washington.
Before his death four days later, Braddock gave Washington his
ceremonial sash, one of the two reminders of this lesson that
would stay with him forever.

If this hard lesson taught Washington one thing, it was the
necessity of effective intelligence, as well as that of secrecy.
He was later quoted as saying, "(U)pon Secrecy, Success depends
in Most Enterprises - and for want of it, they are generally
defeated."

With this philosophy, Washington would establish and lead an
effective spy network during the Revolutionary War. These spies
would operate, at times, directly with or under British forces
and would provide Washington with critical military information
regarding British plans, strategies and objectives. In order to
evade detection, all agents would memorize and refer only to code
names (for instance, George Washington was only referred to as
"711" and New York was "727"), which demonstrates a clear
understanding of the importance of obfuscating key names and
locations. Using the same scheme for names and locations also
helped to hide their true meaning. In addition, the use of secret
codes, invisible ink and encryption demonstrated Washington's
awareness of the necessity of not only attempting to avoid the
capture of information, but also to prevent the use of
information should capture occur.

Unfortunately, this valuable lesson seemed to be forgotten when
Washington sent a seemingly harmless letter to his dentist in
Philadelphia asking for denture wires and a cleaning tool. In and
of itself, this letter provided no military intelligence of value
when it and other messages were captured by the British. However,
some of the other messages indicated a potential attack on New
York. Sir Henry Clinton, then chief of the British Army, was
skeptical. The letters almost seemed too good to be true
especially when you understand that Washington's skill in
military deception was known by the enemy. Clinton was left to
wonder of the validity and value of the "intelligence."
However, Clinton correctly reasoned that this letter would most
likely not have been included in a package was to be
intentionally "captured" and surmised that the captured
intelligence was legitimate. Clinton was able to strengthen his
forces in New York, prompting Washington to abandon that
campaign.

This setback did not discourage Washington from continuing to use
deception and disinformation however. This lesson learned became
a very effective strategy to fabricate documents to be
"captured", or to instruct agents to discuss certain matters in
areas that British soldiers or spies were able to overhear, or
even to intercept messages meant for British forces and alter
them before passing them along seemingly unchanged. For example:
When Washington had his army outside of Philadelphia he
instructed his procurement officers make sizable purchases of
supplies, and even constructed fake military facilities, which
convinced the British that his 3,000-strong army contained 40,000
men.

Throughout the war, Washington relied heavily on espionage and
intelligence. The Culper Spy Ring, headed by Major Benjamin
Talmadge (under the pseudonym "John Bolton") learned that the
British had plans to attack an allied French expedition in Rhode
Island (it is not clear how British Forces learned of the
landing). Washington responded by planting false intelligence
with British agents indicating that he intended to move against
New York City. In response, the British Commander held his forces
at New York, which had the additional benefit of masking
Washington's movement towards Chesapeake Bay and Yorktown. It
was imperative that Washington's forces practice good OPSEC in
order to avoid detection of this grand deception.

Washington understood the importance of educating those under him
about what we've come to call OPSEC. In a clear early
understanding of what we now know as the OPSEC process,
Washington wrote to thank James Lovell for a piece of
intelligence, saying, "it is by comparing a variety of
information, we are frequently enabled to investigate facts,
which were so intricate or hidden, that no single clue could have
led to the knowledge of them. . . intelligence becomes
interesting which but from its connection and collateral
circumstances, would not be important." He also spoke to General
Rufus Putnam in August 1777 about calculating an adversary's
strength, saying, "Deserters and people of that class always
speak of number. . . indeed, scarce any person can form a
judgment unless he sees the troops paraded and can count the
divisions. But, if you can by any means obtain a list of the
regiments left upon the island, we can compute the number of men
within a few hundreds, over or under." This "training"
prompted Federalist William Duer to write, "To say more in a
Letter, might be imprudent" when discussing a matter of
potential value.

Similarly, to the credit of the Continental Congress, the first
secrecy agreement was adopted for government employees. It read,
in part, "I do solemnly swear, that I will not directly or
indirectly divulge any manner or thing which shall come to my
knowledge as (clerk, secretary) of the board of War and Ordnance
for the United Colonies. . . So help me God."

Perhaps the best example of OPSEC in Washington's strategy was
in the attack on Stony Point. Stony Point was an ominous British
fort on the Hudson River, with walls 150 feet high, water on
three sides and a swamp on the fourth, and an imposing garrison
of 500 men and many cannons. Colonel Wayne was convinced that it
could be taken, and eventually convinced Washington that it could
be done. Washington approved the plan with the advice, "That it
should be attempted by the Light Infantry only, which should
march under cover of the night and with the utmost secrecy to the
enemy's lines, securing every person they find to prevent
discovery". Note especially the use of darkness to mask movement
and the securing of potential witnesses/agents. Because of this
secrecy, the surprise attack was a success resulting in only 15
American deaths versus 63 British.

Clearly, George Washington effectively led the newly formed army
to victory not only because of excellent military tactics, but
also because a solid understanding of OPSEC. If OPSEC
(http://www.opsecprofessionals.org) can help General Washington
win a war then who are we to deny its use today to protect our
sensitive information?




---------------------------------------------------------------------
Written by: Chris Cox. The Operations Security Professional's
Association (OSPA) is an International entity dedicated to
promoting OPSEC by providing free resources and member
collaboration. OSPA works with groups all over the world,
from US Federal Agencies to Neighborhood Watch programs,
and believes that each one deserves security.
http://www.opsecprofessionals.org/


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*** Digital Reprint Rights ***

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   You Must Set All URL's or Mailto Addresses in the body
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   Clean links should point to the Author's links without
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   Links in the Article or Resource Box. Paragraph breaks
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   the paragraph breaks fall, but you cannot eliminate all
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   We ask that you notify the author of publication of his
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Article Title:
==============

Create Information Products - Step by Step On Using Ghostwriting Services

Article Description:
====================

Successful online marketers create information products that are
in-demand and sell them online. It's one of the most popular and
effective ways to make money on the internet. An information
product, or an ebook requires no inventory and the profit margins
are huge. In this article, I'll summarize the crucial steps you
need follow to create your own information product by outsourcing
to respectable ghostwriting services...


Additional Article Information:
===============================

849 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2009-07-07 14:24:00

Written By:     Alan Cheng
Copyright:      2009
Contact Email:  mailto:aylcheng@...



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Create Information Products - Step by Step On Using Ghostwriting Services
Copyright (c) 2009 Alan Cheng
Best Instant Sites
http://www.bestinstantsites.com/



Successful online marketers create information products that are
in-demand and sell them online. It's one of the most popular and
effective ways to make money on the internet. An information
product, or an ebook requires no inventory and the profit margins
are huge.

In this article, I'll summarize the crucial steps you need
follow to create your own information product by outsourcing to
respectable ghostwriting services...

The reasons you would want to outsource your information product
creation are:

1. You have a phobia with writing, or you just don't like the
task

2. You don't have enough time

3. You don't have the expertise to create information products

If any of the above applies to you, then you can consider using
special ghostwriting services to create the information product
for you. This is a fast and easy way to create a quality product
to sell, while you can fully concentrate on just marketing the
product.

Here are 5 steps on how to create information products by hiring
a professional writer.

1. Choose Your Niche

To decide the topic for your ebook, you need to do some thorough
online research. You should choose a niche which many people have
an interest in, and who are willing to buy the information. It
will be even better, if the niche is something which you're
knowledgeable in.

Go to forums that are related to the niche, and view the posts.
See if there is a lot of interest on certain problems which
people want to know about.

Next you can search for magazines whether online or offline, and
see if there's a magazine for the niche. This is proof that
there is demand for the topic. Otherwise, people would not run a
magazine on it.

Never, try to create an ebook on a topic which has never been
done before. Chances are that it won't sell. Try to look for
similar ebooks that are already selling well and create an
information product which is better.

2. List Out The Problems

Once you've decided what your information product is about, you
need to list out certain problems which the market is interested
in. If the subject is about PC repair, then you need to list out
the common problems people would want to know about repairing
PCs.

Get this information from forums and from search engines.
Consolidate the list of problems and choose the best ones which
you think your prospects will be interested in.

3. Hire A Ghost Writer

Your next step is to hire a ghost writer, or ghostwriting company
to write your information product. There are many professional
writers which you can find online, but don't choose one based on
the lowest price.

You need to hire a professional writer who has experience in
creating information products for their clients. This includes
the ebook, website, sales copy to sell the ebook, squeeze page to
capture prospects' emails and a thank you page.

Some companies offer these ghostwriting services as a whole
package, but there aren't many of them. An example of such a
company is 'Best Instant Sites' which offers a complete
solution for creating information products.

4. Discuss The Terms

With your chosen ghostwriter, you need to discuss the terms
before giving payment. Tell them your idea of the information
product you want and list the subjects you want written about,
from what you gathered in your research.

Ask the professional writer to research the topic in more detail
when writing the ebook. Then ask when the delivery date is. Never
push the writer for an earlier deadline. You want the ebook to be
written professionally. Rushing a writing project seldom creates
quality.

For the design of your website, tell the ghostwriter what kind of
look you're looking for and the words you want shown. Give
examples of website designs that you like so that the
professional writer knows your preference.

5. Following Up With The Progress

A few days before the deadline of your information product,
contact the ghostwriter and ask him or her for the progress. He
would either tell you everything is as planned or he would tell
you that there is a possible delay.

The point of following up is to tell the writer that you care and
it gives him a chance to ask you any questions he can think of.
You can even ask for a draft of the website design to see if it
matches what you want.

Good professional writers will always contact you a few days
beforehand if there's a possible delay, but just in case you
hired a not-so-professional writer, it will be wise if you
followed up a few times before the deadline.

Following these steps, you can create an information product of
your own and start making money online like the experts. The key
to success is hiring the right professional writer. You need a
writer that has experience in creating information products. And
of course, you also need good marketing skills to sell your
product online. Some ghostwriters offer advice on marketing
online. You need to ask.






---------------------------------------------------------------------
Download the report "Build Your Own Business Using
Information Products" at create information products
(http://www.bestinstantsites.com/report). Alan Cheng is
a professional writer at http://www.bestinstantsites.com/
If you want to outsource your information product creation,
visit professional writer at Best Instant Sites:
http://www.bestinstantsites.com/informationproduct.html


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Protection of Your Hard-Earned Retirement

Article Description:
====================

Many articles discuss debt, what it is, how to get out and stay
out, how to learn to spend cash instead of using credit cards and
how to give up the bad debt habits developed over a lifetime.
More articles discuss your retirement accounts, what the mutual
funds really look like internally, how to choose investments
based on your tolerance for risk and different strategies for
investing in today's economy. What is only lightly touched on is
protection of your lifestyle today and in Retirement, which is
what you will discover in this article...


Additional Article Information:
===============================

872 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2009-07-07 13:36:00

Written By:     Irene A. Majchrzak
Copyright:      2009
Contact Email:  mailto:irene.majchrzak@...


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Protection of Your Hard-Earned Retirement
Copyright (c) 2009 Irene A. Majchrzak
Debt Free To Retire
http://debtfreetoretire.com/



Many articles discuss debt, what it is, how to get out and stay
out, how to learn to spend cash instead of using credit cards and
how to give up the bad debt habits developed over a lifetime.
More articles discuss your retirement accounts, what the mutual
funds really look like internally, how to choose investments
based on your tolerance for risk and different strategies for
investing in today's economy.

What is only lightly touched on is protection of your lifestyle
today and in Retirement. In the recent past, one year ago, I
would have recommended today's protection begin with a cash
reserve of 3-6 months of cash to carry your debts of mortgage,
taxes, utility bills, food, and gas for your car. Added up this
amount may total $10,000. The economy may be coming back or it
may be a bubble that could burst into a new down market or bear
market therefore, saving in a cash reserve today doubles the
amount of money you need to protect your lifestyle for 6-9
months.

Obviously, if you don't have a cash reserve trying to get
thousands of dollars into a cash reserve fund may be really
difficult. In financial planning programs, I usually encourage my
clients to consider 60 months of saving to come up with the
money. Does not having the time to save mean you should not start
to save? Absolutely not! Primarily, because you may not lose your
job or have emergency expenses that will drain your savings.

You need to start somewhere to protect your lifestyle. So while
you are paying down any credit card debt try to save some money
in a bank account. Increase the savings as your debt decreases
always keeping in mind that purchases must be managed as well to
keep from being overburdened again, with debt. If necessary save
some money into another account for those items you feel are
essential to buy.

This is also a good time to review your life insurance or
disability insurance available through your employer. You are
probably aware of your health insurance benefits and may not have
decided to take advantage of the insurance opportunities that are
yours for very little money through your employer. Talk to your
Human Resources department or your benefit manager to find out
what your costs are, what coverage you will have and the
possibility of covering your spouse and children. Protection of
your lifestyle depends on making sure you will not go into debt
through the use of credit cards to manage your bills while you
are unable to work.

If you are retired or soon to be retired, you may want to
evaluate your benefit package to see how it is impacted once you
are retired. Start with your health insurance. Medicare does not
become available until you are 65. You will need to have coverage
until then. Check with your employer based program. Understand
the benefits and consider changing your health benefits to two
single plans instead of a family plan as long as there are no
dependents. College-age students may benefit from their School
Health Plan and save you money as well.

Once you quit working disability benefits, through your employer,
may not be necessary. Private plans may give you coverage until
age 65. If you are considering working a part-time job,
consulting, etc. you may want to call your agent and discuss
continuing your plan. Understand exactly what your coverage will
be, when it will start, how much you will receive and the taxable
nature of your coverage.

For all of you looking to protect your lifestyle in retirement
reviewing your life insurance and discussing long-term care
insurance with an advisor would be very beneficial. Make sure any
term life insurance held by your employer will still be a benefit
for you after retirement. It usually decreases and becomes a
nominal amount of coverage. Know it ahead of time. Make sure the
amount will cover any existing debt, mortgage included.

Long Term Care is nursing home coverage. Do not confuse this with
the health care benefit of coverage for acute illnesses, often
found in many health insurance benefits. Few companies include
this new benefit for their employees, You will need to purchase
these plans, privately. Many people feel that the expense for
nursing home coverage is way too expensive. Unless you are on
Medicaid, you could lose your home, your social security
benefits, your pension and your income from annuities and
retirement funds without Long Term Care Coverage. Protection of
your lifestyle for yourself and your family are most important.

There are Long Term Care benefits available through many agents
and insurance companies. The New York State Partnership is one
plan to consider because it initially, covers your admission to
nursing homes, assisted living programs and many begin with home
care coverage. The most important part of these plans is to make
sure that the decisions for coverage begin with your doctor and
not with the insurance company or their case managers. Nursing
home costs today in our area average about $60-75,000 per year.
Policies covering these costs usually include a 5% cost of living
increase to keep pace with the growing inflationary costs of
coverage.




---------------------------------------------------------------------
Irene A. Majchrzak helps people retire debt-free with a sense
of well-being and the freedom to have the things they want.
Get her free ebook, Debt Free to Retire, by going to
http://debtfreetoretire.com


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http://debtfreetoretire.com/



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Clean Your Office and Get Back Six Weeks of Time!

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How to organize your office to gain time and be more productive.


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514 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2009-07-07 13:00:00

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Clean Your Office and Get Back Six Weeks of Time!
Copyright (c) 2009 Rochelle Melander
Right Now! Coach
http://www.rightnowcoach.com



The Wall Street Journal reported that people lose as much as six
weeks a year just searching for information. Can you afford that
kind of time loss? No one can. Yes, you can work in chaos—but you
are going to lose time and focus. You will work more efficiently
when your workspace is clutter free. Start by committing yourself
to a clean desktop. You cannot think about big ideas if your
desktop is full of action items. Here's how to make your office
clutter free right now.

1. Move (or move out) Keepsakes. Keepsakes can be just as
distracting as stacks of work—and they need to be dusted! Move
half of your keepsakes out of your office. Cindy Arlinsky,
founder of Organizing Matters suggests moving the remainder of
your keepsakes off your desk and onto walls or shelves.

2. Move the Tools. So what else do you keep on your desk—an
electronic pencil sharpener, paper clips, and a stapler? Gayle
Goddard, The Clutter Fairy, says, "If you have a bunch of office
tools on the desk that you use less than once a day, get them off
the desk. Put them in a file cabinet or on a bookcase or in a
closet." Keep only your most essential office tools on your
desk.

3. Create Color-Coded Action Files. Give each one of your work
projects a color-coded action file. Use your desk drawer for
these action files. "That one drawer is prime real estate that
can be reached while you are sitting in the desk chair. That
drawer should be used for your current action files," says Gayle
Goddard. "That way whatever you are working on currently is
immediately accessible while you work, and can be easily put away
at the end of each day to clear off your desk."

4. Create Project Shelves for writing and work projects that need
more space than a file or two. Each book I am writing gets a
shelf. That way, I can keep a project notebook, research
materials, and research books visible and in one place. I've now
added shelves for clients and other work projects. It keeps the
information off my desk (and floor) but still in sight.

5. Hello Notepad. Is your computer hard to see because you've
covered it with real and electronic sticky notes reminding you to
call the doctor? STOP! Organizer Cindy Arlinsky says, "Jot down
phone numbers, order confirmations, travel data, and other urgent
information in ONE spot. You'll save time retrieving information
and minimize clutter."

6. The Magic Twenty. Set aside 20 minutes at the end of each day
to clean up your office. Deal with the emails in your inbox. Put
away project files and tools. Toss extra papers. Return dirty
dishes to the kitchen. Then shut down the computer, turn off the
lights, and close the door.

A clean, well-organized office will make you more productive.
Besides that, you'll have reclaimed the time you used to spend
searching for information. With that extra time, you'll be able
to take on more work or even take a vacation!






---------------------------------------------------------------------
Right Now! Coach Rochelle Melander supports people in writing
to transform their lives and businesses. If you're ready to
establish credibility, make more money, and market your work
by writing a book, blog, or Web site, get your free subscription
to her Write Now! Tips Ezine at http://www.rightnowcoach.com



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Article Title:
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Write a Book and Catapult Your Company to New Heights by Branding Yourself As an
Expert

Article Description:
====================

New advances in publishing technology make it possible to turn
yourself into a recognized expert and to grow your business by
publishing a book inexpensively and easily, despite your lack of
experience in the publishing field.


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847 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2009-07-07 12:24:00

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Copyright:      2009
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Write a Book and Catapult Your Company to New Heights by Branding Yourself As an
Expert
Copyright (c) 2009 Charles Jacobs
Retire And Write
http://www.retireandwrite.com



Taming the recessionary tiger is not as difficult as you think.
Forget the old patterns of spending big bucks to buy advertising
or blast postal mailings to thousands of possible buyers. The
dollars aren't there to spend in a broken economy. Today every
penny has to count, and that happens only when you define your
market exactingly and tailor a message that is meaningful to it.

We are in a world of specialization. People in every niche seek
information both on and off line. You can be the person to whom
they turn to find that information. There is a way to brand
yourself as an expert and to make your business or professional
office the place customers or clients think of first. When
reporters need a quote or perhaps some background material for a
story they're working on, make sure they turn to you, not to one
of your competitors.

Raising Your Reputation

It is almost axiomatic that your reputation rises to new heights
when you write and publish a book. And in today's world, for the
first time it is easy, fast and inexpensive to turn your words
into print.

New printing technology has give birth to a new generation of
publishers. Publishing on Demand (POD) has swept through the
industry, churning out thousands of books and boosting the
reputations of their authors. With this process, books can be
printed in any quantity you need to use as promotional tools.
They can be rapid-reading booklets of 30 or 40 pages or they can
be full blown books of anywhere from 75 to 200 or more pages.

Journalism today has moved strongly into specialization. You can
send the book to members of the press and to broadcast
journalists who write about topics related to your product. They
may review your book or simply write a blurb about it, sending
hundreds of readers to your web site, office or store.

Once recognized as a leader in your field, you may well be asked
to speak at various functions, adding further to your reputation.
All of these possibilities are part of the program of branding
yourself...identifying yourself as an expert.

Getting Assistance

Perhaps you have a talented staff member who can write the book
with you. Or even for you. You certainly have the option of
turning to a professional writer to ghost write the book. It is
done frequently. If you don't require that degree of assistance,
contact a Book Coach to help you over the occasional bumps.

It is highly likely that your business is already represented by
a web site on the Internet. Add a page to the site about yourself
and about your book. What a wonderful opportunity to sell your
book from the site and not have to pay commissions.

You may want to piggy back on the book and write articles for
distribution throughout the Web. Hundreds of thousands of people
will see your piece and hopefully a percentage will respond. You
can distribute these articles at no cost by using online article
distributors.

Once your book has been written, you can take portions of it and
either rewrite them or run them as excerpts. In either case, your
workload is minimal because you are drawing on something you have
already written.

Writing for Trade Journals

You undoubtedly read some of the trade journals published in your
field. Editors of these publications are hungry for informative,
meaningful articles. They care far less about your writing style
or ability than they do about the content you can provide. Their
staffs can polish what you write and turn it into quality pieces,
but they must first rely on you to supply the content.

Every article you write offers a perfect opportunity to attract
business. The article itself must be informative. It can't be a
press release or a selling tool for you or your product. But at
the end, as you have seen so many times when you read, the bio
box about the author becomes a free advertisement for you.

Fill the box with information that invites your reader to visit
your web site or buy your product. Provide enough information to
allow the reader to trust you because of your credentials. Never
forget that trust is a major factor in attracting a potential and
closing a sale.

By following this approach you quickly build confidence in your
expertise and as a result in your product. Print and broadcast
journalists today search the Web for likely stories and for
experts who can be used in those stories. A few references to you
or your business in print or on the air will raise your rate of
sale to unexpected heights.

If you are running a practice or a business, you are a
knowledgeable professional or an informed businessperson. Harness
that unique background and turn it into one of the most
inexpensive, but most effective methods of branding yourself as
an expert and promoting your company as one of the leaders in its
field. It is an ideal way to offset the depression blues.






---------------------------------------------------------------------
If you need help writing your book, contact award winning author
and book coach Charles Jacobs at coaching(at)wisewriter.net for
a free consultation. His latest book, "The Writer Within You",
has been named one of the Best Books of the Year by seven
organizations. Axiom awarded it a gold medal in the business
category. It is available at all bookstores or on the Web at
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Article Title:
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How To Use Your Race To Get Rich

Article Description:
====================

Amid recent news reports that there continues to be an ongoing
and substantial gap between the net worth of Whites and other
racial groups, it is easy to be distracted and overwhelmed by the
raw data. However, I am immediately reminded of a quote offered
by an economic expert from the past... "There are lies, damned
lies, and statistics!"


Additional Article Information:
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1407 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2009-07-07 12:00:00

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Copyright:      2009
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How To Use Your Race To Get Rich
Copyright (c) 2009 Herbert Harris
Black Business Builders
http://www.blackbusinessbuilders.com/bbb7.htm?4414



Amid recent news reports that there continues to be an ongoing
and substantial gap between the net worth of Whites and other
racial groups, it is easy to be distracted and overwhelmed by the
raw data.

However, I am immediately reminded of a quote offered by an
economic expert from the past... "There are lies, damned lies,
and statistics!"

Despite the real fact that the same set of stats can be skewed to
represent almost any point of view (consider elected officials,
talk show hosts, those who steal in the name of God, et al),
knowing this does not prevent many of us from being swayed in our
thinking - and actions - by the masters of sophistry.

The ability of an individual to look at twin newborn gorillas and
deem one a cover girl (cover gorilla?) and the other a
repulsively ugly thing is indeed a most interesting truism
concerning human behavior.

This tendency, better known as hypocrisy, is possibly the most
pivotal factor leading to interpersonal, and sadly, inter-racial
strife. As a student of history I always attempt to place things
in historical perspective.

In the book, "The Richest Man In Babylon", the author provides
economic advice that would enable any person of any color or
ethnicity to acquire, maintain and indeed increase wealth by
following a few time-proven principles. Bill Bennett provided
similar advice with his three core admonitions... "...Graduate
from high school, avoid out of wedlock childbirth and live within
your means."

The most interesting thing about the advice given by these two
authors, widely separated by time and culture, is the universal
applicability of these basic economic principles to all
individuals; in all times and all places with few exceptions.

So the bottom line becomes not what someone has done to you, but
how you respond to it. Question. To the countless people who have
lost jobs, homes, hopes, insurance, dreams, 401Ks, the ability to
send kids to college, their dignity, and in some cases their very
lives, does it matter who or what caused or created the
conditions for their current situation?

Faced with foreclosure, mounting credit card debt, other
financial obligations of all kinds, do you seek to place blame
for your situation on someone or something that caused it all?

For sure it's prudent to understand the factors that created
this now pandemic pecuniary pain. And candidates for blame are
many and varied. There's the Federal Reserve, the sub-prime
loans, the credit default swaps, the Wall Street greed-mongers,
the naked(?) credit default swaps, the people buying houses they
could not afford, the lenders who sold them the houses,
self-serving politicians and the lobbyists who pimp them, the
Anti-Christ and countless others who can be singled out for
scorn.

Certainly there's more than enough blame to go around.

Another question. Would it help those who are jobless and
possibly hopeless to know who to blame and also be able to
inflict the deserved punishment upon them? Put another way, does
the fact that Bernie Madoff is in prison materially help those
whose fortunes and futures he stole?

I fully agree that it is paramount to expose the Bernie Madoffs
of the world and erect legal barriers to the future efforts of
those with similar agendas. And believe it, there will be plenty
more.

The answers to the two above questions are yes and no. For those
living with fear and despair due to job loss, yes it is indeed
important to understand how their current situation arose and to
take action to prevent it in the future. But it is no real solace
that big-time CEOs get derided in the press for their golden
parachutes. And "Behind Bars Bernie" still hasn't accounted
for tens of billions in lucre with which he "Made-off" that
will cause multi-generational financial woes.

There is a certain satisfaction in knowing that a murderer is
behind bars or (preferably) pushing up daisies, but it doesn't
bring his or her victim(s) back to life. Survivors must live with
that fact.

  At this point I'm reminded of another old saying provided by an
obviously observant individual, "It is better to light a candle
than to curse the darkness."

If you're one of the many suffering financial displacement and
possibly feeling desperate and hopeless please take a minute and
watch this short video. I triple-dog challenge you to do so with
dry eyes.

http://youtube.com/watch?v=MslbhDZoniY&feature=player_embedded

There's not too much to add to the message of that video. I'm
minus a kidney as a cancer survivor. (Read my Stage -4 story at:
http://whosafraidofcancer.blogspot.com/)

But I much prefer that to being armless and legless. I'd rather
be a person of any color or race and in any financial condition
than be totally limbless.

And whether you're Black, White, Asian, Hispanic or Native
American, being jobless and hopeless feels the same. But the
beauty of it all is that just like we all can suffer individually
or en masse, we can all also prosper the same.

Trust me; despite the mind-boggling amount of money that's being
created out of thin air by the Federal Reserve, and the
relatively few well enough-connected people who will grow wealthy
and wealthier when it's doled out, there is no government
bail-out for you and me.

If you desire to change your current financial situation and
establish a solid wall of protection against the global market
forces that simultaneously render millions jobless and a relative
few wealthy beyond imagination, then you must take action.

If a man with no limbs can become a worldwide inspiration for
those with two arms and two legs, surely you and I can ride the
coattails of a man like Lee Green, founder of the National Black
Business Trade Association, the Black Business Space social
network and creator of the Black Business Builders Club.

I compare this opportunity to reading a book. The author has done
all the hard work of researching, writing and having it edited
and published. How hard is it for me to just pick it up and read
it?

If you're one who desires to prosper, I invite you to look at an
excellent way to do so. But there is one irrevocable requirement.
You must be a member of a particular racial group. There are no
exceptions to this requirement.

Over a more than 30 year period Lee Green has learned how to
fine-tune his online marketing techniques and has developed,
after paying his dues to become an expert, what is in my opinion
the most comprehensive program for taking the willing of any
skill level and leading them to economic freedom.

Mr. Green's techniques, presented in his newly released "The
Black Folks Guide To Making Big Money On The Internet", provide
the opportunity to finally experience the "Holy Grail" that all
home-based entrepreneurs seek - RESIDUAL INCOME!

Finally someone has created a program that actually provides the
real training and resources needed for anyone willing to work a
little to experience the success that many desire but never
achieve. When you compare what you get to what the monthly
membership costs, you will realize that almost all of the other
so-called opportunities have only been over-promising and under-
or never delivering. Lots of out of pocket with little or no
results.

I know it sounds somewhat cliché, but the old saying is still
true... If you don't already have a "Plan B" you're either
already wealthy or extremely naive. Which group are you in?

So if your candle is out, let the Black Business Builders Club
provide the training and tools to help you re-light it so that
you can see your way to financial freedom at last. Members of the
BBBC get the "Black Folks Guide" at no cost. So light your
candle and get out of the rat race. And really it's not so much
the race as it is the rats. Get away from them now!

If you're a member of the right racial group and are ready for
your very own Economic Stimulus Plan and financial freedom, then
take a look at the tremendous opportunity that Lee Green has
created and provided for you to be able to do just that; at a
price you won't believe!

PS: To be eligible for membership you must belong to one (or
more) of the following racial groups:

1. A group that requires food

2. A group that requires clothing

3. A group that requires shelter






---------------------------------------------------------------------
Herbert Harris is a retired (read down-sized) IT worker who now
works (literally) in his pajamas. Thanks to The Black Business
Builders Club. http://www.blackbusinessbuilders.com/bbb7.htm?4414
Get your copy of the red hot "Black Folks Guide To Making Big
Money On The Internet": http://profitbuildersystem.com/mybfg


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Article Title:
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Understanding Connotations in Tag Lines, Business Names and Monikers

Article Description:
====================

Discover a simple secret for preventing communication disasters
in company names or product names. Instead of fighting what words
mean to your audience, you can increase your ability to nail a
thought or idea in powerful names, sentences, nicknames or
slogans.


Additional Article Information:
===============================

523 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2009-07-07 11:12:00

Written By:     Marcia Yudkin
Copyright:      2009
Contact Email:  mailto:marcia@...


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Understanding Connotations in Tag Lines, Business Names and Monikers
Copyright (c) 2009 Marcia Yudkin
Creative Marketing Solutions
http://www.yudkin.com/



The following closer on an email was meant to clinch my interest
in an information product, but it did the opposite:

"I would love for you to experience the same kind of worldwide
notoriety my clients have enjoyed for years."

As a professional word person, I knew instantly that this expert
had overlooked the negative meaning of "notoriety." But before
jumping on her mistake, I checked my authoritative sources -
dictionaries.

For "notorious," the American Heritage dictionary provides the
definition "known widely and usually unfavorably," while the
American College Dictionary has as a first definition "widely
but unfavorably known." As synonyms for "notoriety,"
dictionary.com offers "disrepute, ill-repute, shame, infamy."

For certain audiences, especially those that are young, edgy or
avant-garde, one can turn established meanings upside down to
create a magnetic message. It's easy to imagine rock bands,
movie stars or political activists for whom "notoriety"
glitters as a goal.

But clearly this expert did not intend to claim that she helps
her clients achieve an unfavorable worldwide reputation or to be
held in widespread disrepute. And just as clearly, the fact that
she misused this word implies she can't be trusted to formulate
a winning message for someone seeking acclaim.

Blunders like this can turn up in company or product names, tag
lines, monikers (clever nicknames) and in marketing copy.

Very often, people crafting a marketing piece get tired of using
the obvious words for their situation and reach for synonyms. To
avoid writing "fame" - a simple, direct and ordinary word -
this expert used (actually, misused) the more complex word
"notoriety." People also get tripped up by connotation when
they fall in love with the way something sounds.

For instance, I once thought up the moniker "Grand Poohbah of
Publicity. " I loved its combination of sounds. However, when I
looked it up, I discovered definitions like this one, in the Free
Online Dictionary: "A pompous ostentatious official, especially
one who, holding many offices, fulfills none of them."
"Poohbah" comes from Gilbert and Sullivan's comic opera, The
Mikado, where Pooh-Bah was a haughty character who held the
offices Lord Chief Justice, Chancellor of the Exchequer, Master
of the Buckhounds, Lord High Auditor, Groom of the Back Stairs,
and Lord High Everything Else. Oops, I certainly do not want to
come across that way!

Whether you rely on memory or use a thesaurus to jog your
consideration of related words, you must always, always take one
more step and look up the official meaning of fancier or less
common words. If you are aiming at a positive message and you see
a negative connotation in any of the definitions, that indicates
a high risk of an unintended negative message.

Even if several definitions are positive, one negative definition
spoils the word's potential, the same way one rotten tomato
mixed with fresh ones ruins a sauce.

The discipline of looking up words not only prevents
communication disasters, over time it increases your command of
the language. Instead of fighting what words mean to your
audience, you increase your ability to nail a thought or idea in
powerful names, sentences, nicknames or slogans.




---------------------------------------------------------------------
Marcia Yudkin is Head Stork of Named At Last, a company that
brainstorms creative business names, product names and tag lines
for clients.  For a systematic process of coming up with an
appealing and effective name or tag line, download a free copy of
"19 Steps to the Perfect Company Name, Product Name or Tag Line"
at http://www.namedatlast.com/19steps.htm


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7 Tips to Select the Best Security Camera

Article Description:
====================

CCTV (closed circuit television) systems are gaining mainstream
popularity as a crime-fighting tool. The do-it-yourself (DIY)
security camera system is commonplace. Video surveillance can be
a powerful tool, but only if the system is designed properly for
the particular situation and intended outcomes. Whether you're
in the market for a business or home security camera system,
choosing the BEST security camera is key to ensuring that high
quality video surveillance footage is obtained.


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1133 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2009-07-07 10:36:00

Written By:     Bob Arpin
Copyright:      2009
Contact Email:  mailto:bob.arpin@...



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7 Tips to Select the Best Security Camera
Copyright (c) 2009 Bob Arpin
How To Surveillance
http://www.howtosurveillance.com/



CCTV (closed circuit television) systems are gaining mainstream
popularity as a crime-fighting tool. The do-it-yourself (DIY)
security camera system is commonplace. Video surveillance can be
a powerful tool, but only if the system is designed properly for
the particular situation and intended outcomes. Whether you're
in the market for a business or home security camera system,
choosing the BEST security camera is key to ensuring that high
quality video surveillance footage is obtained.

1) Determine Coverage Area and Target Distance - Before buying a
security camera do a simple survey of the area that you want to
observe with your CCTV system. What particular area(s) are you
covering? Depending on the situation you'll need to choose a
security camera that will best capture the scene.

Here's where you need to "think like a criminal" and ask
yourself what you would do and where you would go if you were
trying to rob the place. what areas would you cross?

You'll most likely need multiple cameras and each camera should
be chosen to cover a specific area.

First, determine how wide of an area needs to be covered - this
is called the field of view. Next, determine the target distance
in feet. The target distance is the distance that the subject is
expected to be from the security camera.

Security camera placement is based on several factors such as
accessability (i.e. can you install the security camera there and
get a wire to and from it?) and visibility of the camera (do you
want the security camera somewhat hidden or in plain sight to act
as a deterrent?), and of course whether the camera will capture
the activity in the area. Exposure to the elements is another
consideration when determining placement of security cameras.

2) Select Security Camera Focal Length - Once you have determined
the target distance and desired field of view, you'll want to
calculate the best focal length for each security camera. The
best way to do this is to use an online CCTV lens calculator.

Based on the target distance and field of view, the lens
calculator will recommend the focal length lens needed to obtain
the desired view and magnification of each security camera. This
is extremely important in order to obtain high quality video
surveillance footage. There is a trade off between field of view
and magnification.

3) Choose the Right Camera Type - There are a huge variety of
CCTV cameras manufactured today. The right security camera
depends on the specific environment that the camera will be
placed in (outdoor versus indoor), the desired visibilty of the
camera (do you want the camera in plain sight as a deterrent, or
somewhat hidden), and the desired aesthetics (does the security
camera need to look nice and blend in with the surroundings or
does that not matter?).

Here are some common styles of security cameras:

Bullet Cameras: (also known as lipstick cameras) These are small
(about the size of a finger) cylindrical shaped cameras that are
usually sealed in a weatherproof housing. They are a well hidden
camera due to their small size and inconspicuous shape. These fit
well under an eve of a house, and can be used indoors or
outdoors.

Dome Cameras: These are very commonly seen in malls and
department stores where the security camera needs to look nice
and blend in with the surroundings so as not to make customers
feel uncomfortable. These security cameras also sometimes come
with dark tinted glass which makes it difficult for anyone to
determine which way the camera is pointed. Many dome cameras are
also fitted with vandalism proof lexan plastic domes to prevent
damage. There are also dome cameras that come with fortified
metal housings and crush proof glass. Dome cameras come in both
indoor and outdoor weatherproof versions.

Box Cameras: These are very commonly seen in some shops and in
banks were the security camera does not need to be hidden and is
used partially as a deterrent. The box shape of the camera is
highly visible and also allows for a variety of variable focal
length lenses to be used to achieve the desired coverage area and
magnification of details. These security cameras are usually
restricted to indoor use only since they are not sealed.

4) Choose Camera Resolution - This refers to lines of resolution
of the security camera. The more lines of resolution, the more
detail that can be seen in the video so you want this to be as
high as possible. 350 lines of resolution is fairly low
resolution by current standards. 480 lines is very common and
fairly good for general use. 525 to 580 lines of resolution is
considered high resolution for standard CCTV and will give the
best picture quality. There are megapixel cameras and
hi-definition security cameras that have much higher resolution.
These are on their way to market but are expensive and require
more storage space for the increased video information.

5) Night Vision Cameras with good IR lighting - If your security
cameras are going to be used for any night time surveillance
where the lighting is dim, then you'll most likely want to
choose a security camera that has infrared (IR) LEDs that
illuminate the area. IR is invisible to the human eye but not to
the camera.

6) Wired vs. Wireless Security Camera - Many first time CCTV
buyers are attracted to the concept of wireless security cameras
due to the 'high tech' appeal and the fact that no video cable
is required. However, be aware that wireless cameras are
susceptible to interference from other wireless devices such as
cordless phones, wireless internet devices etc. that also utilize
frequencies in 2.4 Ghz and 5.8 GHz range.

Also, wireless cameras do require a power cord so they aren't
completely wireless in that sense. Finally, wireless cameras
require a radio transmitter and receiver which add to the cost of
the camera. Whenever possible, use a conventional wired security
camera instead of a wireless system.

7) Cost Consideration - In general, the old adage "you get what
you pay for" applies to a certain extent when buying CCTV
equipment. Sure, you can save some money if you shop around, but
beware of very cheap security cameras as you're likely to be
disappointed with the results. Find a good vendor who is willing
to work with you and takes the time to become familiar with your
requirements. Don't just settle for the cheapest security
camera. Take the time to research various products, talk with a
vendor you can trust and then buy CCTV equipment that represents
the best performance for the price as it applies to your security
needs. The best value option in CCTV equipment is not always the
cheapest one, nor the most expensive one.




---------------------------------------------------------------------
Bob Arpin is the founder of http://www.HowToSurveillance.com/
an information website that features free how-to videos
and articles on the topic of video surveillance. The
website also features a free online CCTV lens calculator
http://www.howtosurveillance.com/HowToVideo/CCTV-lens-calculator.html


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Making Money With Clickbank - Stop Getting Only Half The Story

Article Description:
====================

Even if you've got the simplest job on the planet... I don't
care if you're washing dishes or flipping burgers. Heck, even if
you're a roadside fruit seller... All of those jobs are much
more complicated than making money from Clickbank.


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655 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2009-07-07 10:00:00

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Copyright:      2009
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Making Money With Clickbank - Stop Getting Only Half The Story
Copyright (c) 2009 Brandon Weavers
ClickBank Money Making
http://www.ClickBankMoneyMaking.com/



Even if you've got the simplest job on the planet...

I don't care if you're washing dishes or flipping burgers.

Heck, even if you're a roadside fruit seller...

All of those jobs are much more complicated than making money
from Clickbank.

I know that for a fact...

Let me tell you a story about how I found that out...

About 8 weeks ago, I decided to take the plunge into Clickbank.

I'd always heard that it was easy to get started, and I had some
free time so I thought I'd finally give it a shot. I mean, I'd
had some success online in the past, and I thought I was finally
ready.

So I just sat down one day at my kitchen table, fired up the old
laptop, and started searching the Clickbank Marketplace for
products to promote...

I went through the same basic number crunching I always go
through with new stuff - I mean real basic - I'm talking
kindergarten math...

And after about an hour I'd found a few products with good
commissions, so I decided to pull the trigger and start promoting
them...

But I didn't take it seriously. I just grabbed a couple of free
templates for landing pages, and fired up a couple of Adwords
campaigns...

Boy, they were some ugly templates...and right then I figured
I'd already blown it.

So I sat back and waited...I figured I'd put a couple hours in,
may as well give it a fair shot...

It was incredible.

Everytime I hit the "refresh" button, I had another 2 or 3
sales...

I couldn't believe it...I'd heard Clickbank had some decent
products ... but it's not like they were converting at 15-20% or
anything...

So I tried again. Found new products. Put together new landing
pages.

And guess what happened?

You got it - The money kept coming in. Floods of it. Clickbank
was spraying cash like a broken fire hydrant...

So I tried again...new products, new landing page, new keywords,
the whole 9 yards...

But the commissions just continued to mount up...

After a few days of watching my stats spin like a slot machine, I
decided to look into things a little further.

So I began analysing my competition. The guys promoting the same
products as me, the ones using the same keywords...

And man, was that an eye opener...

I found that most Clickbank affiliates are making huge
mistakes...errors that drastically reduce the conversions of the
vendor's site!

But That's Not Even The Worst Part...

The worst part is that almost every Clickbank affiliate is
dropping the ball with their landing pages.

And they're doing it so badly that it's pushing their cost per
click through the roof...

If you're using Adwords to promote Clickbank products, chances
are you're paying at least double what you should be. Even right
now, as you read this page.

Scary huh?

And that's what got me thinking - seeing all those guys wasting
money while I massacre their ads and shut down their businesses
made me realise something:

Almost everyone has the wrong idea about affiliate marketing.
Think about it...

..Just about everyone gets their marketing skills from Internet
Marketing (IM) products. I'll bet you've bought a few of them
yourself, haven't you?

I know I have.

You've probably also realised that a lot of the time these
products - especially ones put out by the so-called gurus -
don't quite give you the whole story.

Sure, they'll give you some hints and a rough framework. But
after that, you're on your own.

The training wheels come off, and suddenly your "business"
sucks money out of your wallet like an industrial vacuum cleaner.

And man, that hurts. You'll probably need to take on a day job
just to finance the business!

Really, when you think about it, everyone learning from the same
gurus is the main problem.

Learn more at my website shown below...




---------------------------------------------------------------------
Written by: Brandon Weavers.
Wanna know more? Check out:
http://www.ClickBankMoneyMaking.com/


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Why You Don't Have a Business if You Don't Have Products

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I hope the article heading got your attention. When a mentor said
this to me a couple years ago he got my attention: I felt angry
and insulted!


Additional Article Information:
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715 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2009-07-07 09:48:00

Written By:     Judy Murdoch
Copyright:      2009
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Why You Don't Have a Business if You Don't Have Products
Copyright (c) 2009 Judy Murdoch
Highly Contagious Marketing
http://www.judymurdoch.com/workbook.htm



I hope the article heading got your attention.

When a mentor said this to me a couple years ago he got my
attention: I felt angry and insulted!

Actually what he said was this: "Until you have products you
what I consider a have a successful practice...nothing wrong with
a successful practice...but you do not have a business."

I argued, "Look at everything I've accomplished. Look at
everything I've learned. I actually made a profit last year. The
IRS certainly thinks I have a business!"

"Those are all amazing accomplishments," my mentor said "but
if, God forbid, you got hit by a bus and couldn't do any work
for six months or longer what would happen to your business?"

"I'm the business," I replied, "If I can't work there is no
business."

Exactly

=======================================
A Practice Begins and Ends with You
=======================================

Even if you have an amazing assistant. Even if you have clients
who LOVE you and sing your praises: no you, no business.

One year later, two years later, there isn't even a vapor trail.

Now for a lot of people, this is completely cool. You may be
reading this article and thinking "Hey its enough that I take
good care of my clients and my business pays the bills for me and
my family."

You have a successful practice and that is something to be very
proud of.

And the success of your practice depends entirely on your ability
to show up and be present. If you can't show up, there is no
business.

My dad was a dentist for over 40 years. He was a very good at his
work and his patients adored him. When he retired he sold his
practice to another dentist.

When my dad is at the grocery store or running errands people
still come up to him and tell him how much they appreciated him
and that they miss having him as their dentist.

I'm always impressed by the warm feelings my dad's former
patients still express to him. You can't buy that kind of good
will.

But the practice itself winked out of existence when my dad took
his name off the door. Any special processes my dad knew, the
things he said to calm nervous patients, the skills and knowledge
he honed over the years; that's all gone.

=======================================
It's About Influence and Making a Difference
=======================================

This is not to belittle my dad's accomplishments. He taught me a
lot about working hard and with integrity. I'm proud of my dad.

At the same time, when I close shop for my business, in addition
to having contributed to my clients success, I want to have
products: books, classes, software, and tools that hundreds of
thousands of people can use and benefit from my skills and
knowledge.

When you create products, your business no longer depends on you
because in a sense, you have replicated yourself. You've
duplicated what made your business yours. The reason you got
customers to begin with.

With products you can influence thousands, hundreds of thousands,
maybe millions of people. That's a LOT bigger than what any
practice can do.

=======================================
Not that the Money isn't Nice too
=======================================

Most small business owners are attracted to creating information
products because they love the idea of earning passive income
from multiple sources.

It's a great reason to sell products. Not such a great reason
for creating products.

Seriously. If you're into products primarily because you want
multiple streams of revenue, I've got one word for you:
Affiliates. Sell other people's products and make commission.

It's easy. Most of the e-commerce products I use: my web host,
my email and list management, and my shopping cart all pay me a
percentage when people find them through me.

And I'm an affiliate for several businesses whose programs I've
used and gotten good results from including Amazon.com.

=======================================
Bottom Line
=======================================

Having a successful practice is huge accomplishment and you can
make a huge difference--as long as you're around.

If you want a profitable BUSINESS whose influence goes well
beyond the clients and customers you serve: then you want to
create and sell information products.

It's the best way I know to take what you know and make money
making a difference in the world.




---------------------------------------------------------------------
Judy Murdoch helps small business owners create low-cost,
effective marketing campaigns using word-of-mouth referrals,
guerrilla marketing activities, and selected strategic alliances.
To download a free copy of the workbook, "Where Does it Hurt?
Marketing Solutions to the problems that Drive Your Customers
Crazy!" go to http://www.judymurdoch.com/workbook.htm
You can contact Judy at 303-475-2015 or judy@...


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Private Label Rights (PLR) and Spamming

Article Description:
====================

PLR is material that the author gives rights to change and/or
redistribute the product(s). These can be just about any product.
The author can be very strict in one extreme, to all the way the
other way to letting you change it completely as you want, give
yourself the credit and relink any links to your own site(s). In
this article, I am going to take a look at all of the different
ways you can use Private Label Rights content for your
business...


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===============================

583 Words; formatted to 65 Characters per Line
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Private Label Rights (PLR) and Spamming
Copyright (c) 2009 Glenn Heitkoetter
Info Soup PLR
http://www.info-soup.com/plr



PLR is material that the author gives rights to change and/or
redistribute the product(s). These can be just about any product.
The author can be very strict in one extreme, to all the way the
other way to letting you change it completely as you want, give
yourself the credit and relink any links to your own site(s).

PLR has a bad rap as spammers flood video sites, article sites,
blogs, and other sites with this, usually it is going to be
duplicate content as someone else has already spammed the site
earlier with it. A lot of PLR is watered down filler and/or sales
pitches with little or no real information.

The following methods are if the original author(s) allow it
according to the documentation.

Find the best PLR with real information.

These are just a few methods that can be used with PLR saving you
many hours of time coming up with your own information from
scratch. PLR can also give you ideas that may only have been
touched on in the material but you can expand on it to make the
material original.

  * Combine products into unique packages that cannot be found
anywhere else. Give away part of it and sell another part.

  * Change the format. There are services that charge to do this
so this is a viable service as you can change an article into
video slides or video screen capture tutorials using paid or free
software. Change audio into articles or the reverse of this.
Utilize live video or streaming video services using PLR that has
not been done in this fashion before. People benefit from these
formats as they may not be able to utilize a product easily or at
all in the original format.

  * Avoid selling products that can be found for free as they are
or sending it to sites that want original content.

  * Give them away as bonuses for free to make an original product
more attractive as many people may not have known about this
before.

  * Auction unique packages of PLR. Sell for next to nothing if
you want and build your mailing list for your email newsletter.

  * Find the best PLR and give away in individual packages from
your site(s) and build your mailing list.

  * There are free and paid PLR membership sites that bring in new
original content all of the time. Be the first to utilize this
content and or give away the memberships using their affiliate
programs that these sites offer.

  * Use PLR to give answers to questions about items in question
and answer forums. Run a link to the material. Selling from here
is going to probably get you the boot off the forum. Give the
first package away free but sell an expanded package. Stay on the
exact topic of the forum or the boot is likely to happen. Your
sign on signature can have a link to the free content.

  * Make a free "viraling" Ebook. Many Ebooks are worthless
using regurgitated info scraped from help files of sites. People
can tell you scraped it as it will be easy obvious information.
The better it is the more viral it will go. Give real info that
is combined with good PLR. Put it in pdf format using paid or
free software with your live links to your site(s).

  * One of the best uses of PLR is to use part of it for you email
newsletters combining it with your own original content to expand
a subject.




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Article Title:
==============

How To Find Work At Home Jobs For Work At Home Moms

Article Description:
====================

As the economy continues to tighten for many American families,
more moms are looking to the Internet to find the extra money
needed to help their families survive during this economically
challenging time. The good news is that there are plenty of
opportunities for the mom seeking to earn money from home... When
you know where to find them... This article will show you where
to find those work-at-home jobs and telecommuting jobs you
desire...


Additional Article Information:
===============================

1512 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2009-07-02 11:36:00

Written By:     Glen OReilly
Copyright:      2009
Contact Email:  mailto:glen.oreilly@...



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How To Find Work At Home Jobs For Work At Home Moms
Copyright (c) 2009 Glen OReilly
Jobs And Paychecks
http://www.jobsandpaychecks.com/



As the economy continues to tighten for many American families,
more moms are looking to the Internet to find the extra money
needed to help their families survive during this economically
challenging time.

The good news is that there are plenty of opportunities for the
mom seeking to earn money from home. The bad news is that there
are a number of scams out there designed to trap the newcomers -
to making money online, who simply do not know how to recognize
the righteous among the wolves.

Be Very, Very Careful

Far too often, newcomers to the online job world have experiences
similar to those experienced by Elmer Fudd, whenever he crossed
the path of Bugs Bunny - as in the movie, "Wabbit Twouble".

Elmer Fudd: Wabbit, I came here for gold, and I'm going to get
it!

Bugs Bunny: No! No! No! Not that! Not that! Anything but...
[Elmer and Bugs fight until Elmer has a gold tooth in his hands]

Elmer Fudd: Euweka! Gold at wast! He-he-he-he!
[Smiles, showing a gap where his gold tooth was]

Bugs Bunny: Euweka! Gold at wast! He-he-he-he!
[Points at his intact gold tooth]

When money is tight at home, it is important to absorb the
lessons I am going to share in this article and not to be an
Elmer Fudd. While spending money to operate an online enterprise
may often make sense, be vewy, vewy careful. Oh - sorry... Be
very, very careful...

Lessons From The Days Of Mail Order

If you go to McDonald's, Wal-Mart or any other Main Street
employer, you do not have to pay money to get the job. While jobs
are free... A good education is not free...

In the days of mail order, the big scam was that you could pay
money to get a job "stuffing envelopes". The scam was that you
would pay money to get the kit that enabled you to stuff
envelopes, supposedly for pay. In the advertising, it was said
that companies would pay you X dollars to stuff and mail the
envelopes.

What the scammers never said was that what you were sticking in
an envelope was a sales flyer, and you would only be paid if
someone purchased a product as the result of a piece that you
mailed.

The Internet equivalent of "stuffing envelopes" is affiliate
marketing. That is not to say that you cannot make a lot of money
with affiliate marketing, because you really can make a lot of
money with affiliate marketing. But you should be aware that most
people who undertake affiliate marketing - without first getting
a good education - will fail to make any money with affiliate
marketing.

Yes, affiliate marketing has a learning curve, but once you have
perfected your formula for success, affiliate marketing can be
very lucrative. It is true that a lot of Internet marketers are
making a handsome living through affiliate marketing, but most of
those people who have worked their way into "earning a living"
from affiliate marketing had several months or several years of
trial-and-error, before they could leave the job world behind.

If you are at all curious about affiliate marketing, the basic
premise is that companies will pay you for helping them to
acquire new customers. If a person that you referred to the
company makes a purchase, you will earn a sales commission as a
result of the purchase made.

If You Are Seeking A Job

You do not have to pay someone in order to get a job, whether
offline in the real world or on the Internet. If someone offers
you a job, and then asks for cash up-front in order to be able to
give you that job, you should hearken back to the wise words of
Elmer Fudd, "There's something screwy around here..."

For many telecommuting is just a dream, but when you know where
to look for those telecommuting jobs, they are not that hard to
find.

The only real telecommuting jobs on the Internet are frequently
found on Freelance websites. But, you should keep in mind that
these Freelance jobs are usually not long-term, and they are
based on specific performance criteria.

For example, I could have hired someone to write this article for
me for a fee. Many freelance opportunities are actually available
in the content creation arena. Webmasters need content to fill
and to promote their websites, but many of these webmasters
simply do not have the skill or the time to do the work
themselves. If you have the ability to write intelligible
content, then there is ample opportunity to write articles for
other people.

On the freelance websites, content writers are generally paid
anywhere from a few dollars up to about fifteen or twenty dollars
to write one article. If you are willing to put up your own
website and to advertise your writing to other companies, it is
not unheard of to be able to charge anywhere from $30 an article
to $100 an article. But you should be forewarned that setting up
your own website can be a very tough road, as there are thousands
of other freelance writers competing for those more lucrative
writing jobs.

If you don't consider yourself much of a writer, the good news
is that there are thousands of freelance jobs offered that would
enable anyone with a computer connection to participate.

For example, I know one company who pays people to write "every
man" reviews of tourist destinations, motels, hotels and
restaurants. The managers at this company do not want
professional writers to write these reviews. Instead, the
employer wants the reviews to appear as if Jane Doe, with an
eighth-grade education, had written them.

Another company recently paid people to research and compile a
list of all of the hotels in one metro area. This company wanted
the names of the hotels, addresses, phone numbers, and it wanted
to know the availability of swimming pools and other amenities.
That particular job paid two dollars for every record compiled.

Other companies are willing to pay to have a list compiled of web
pages that talk about a very specific topic. Manually compiled
lists are popular, because we all know that the search engines
don't always show the best content pages on a topic, and some
webmasters feel that having such a list would be beneficial to
their users.

I have even seen companies seeking freelancers to look at
pictures and write a short description of what the picture
contains. Others have paid to have a set of pictures reviewed and
placed into their proper categories.

Interestingly, if you have a digital camera, there are hundreds
of companies willing to pay you to travel around your local area
and take pictures of specific homes, streets, addresses, tourism
spots, and nature shots. Some of these companies are in the stock
photography industry; and others are in the real estate industry.

If you are more of an artist, you will also find ample
opportunities for graphic design jobs through the various
freelance websites. Another graphics-related freelance job that
some employers have sought is for people skilled with Photoshop
to stitch together pictures to provide a panoramic picture of a
particular event.

Other freelance gigs for moms include business support services,
administration support, accounting, answering services, resume
writing, grant writing, translators, virtual assistants, editors,
fact checkers, gathering interesting quotes, and more... If you
can envision an assignment that a company might need completed,
chances are there is someone out there looking for someone to do
those jobs from home...

Here Is Where To Find Those Freelance Jobs

There are many more Freelance Job websites than what I will
mention here, but this will give you a good start towards finding
jobs that any mom, in any part of the country, can use to find
and earn the extra money she needs to help supplement the
financial needs of her family.

General Freelancing Websites:

  * Elance.com
  * Guru.com/pro
  * iFreelance.com
  * FreelanceJobs.org/projects/
  * Jobs.FreelanceSwitch.com
  * Mturk.com (from Amazon.com)
  * LimeExchange.com
  * FlexJobs.com
  * FreelanceWritingGigs.com
  * GoFreelance.com
  * TheFreelanceNation.com
  * HireMyMom.com
  * GetaFreelancer.com

Sell Your Photography:

  * Fotolia.com
  * iStockPhoto.com
  * ShutterPoint.com
  * BigStockPhoto.com
  * StockedPhotos.com
  * Inmagine.com
  * StockXpert.com
  * CreStock.com

At the end of this road, there are many places to find jobs that
can be worked from home. Many of these jobs are ideal for mom,
and possibly even for dad.

If you are looking for extra money or a job you can work from
home, print out this article now, so that you will have it
available when you need it. If you have friends or relatives
looking for work from home opportunities, print this article out
and give it to them.

With this information in hand, you should have no problem finding
the real work-at-home jobs that many people seek to find. At this
juncture, one more quote from Elmer Fudd seems the perfect
conclusion to this article:

Elmer Fudd: I finally got even with that screwy wabbit...

Keep your chin up and your mind clear, so that screwy wabbit will
not clean your wallet, when you are in need of every penny you
have available.






---------------------------------------------------------------------
Glen O'Reilly lives with his wife and children in Detroit,
Michigan. In good times he likes to travel with his family,
and in slow times, he likes to help others through his writing.
Recently, his wife was laid off from the job she had held for
ten years. This opened a new chapter in their lives. His wife
recently found a job using http://www.jobsandpaychecks.com/
Thrilled about his wife's success, Glen signed on with the
website to help get the word out about this excellent online
jobs resource.


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