A Free-Reprint Article Written by: Peter Gopal, Ph.D.

Article Title:
Is Your Dental Practice Controlling Costs Effectively? Profitability Benchmarks
for Dentists

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Article Description:
Overhead is taking a bigger bite out of a doctor's
compensation. According to the ADA, the average practice has
a profitability of 32.7%. That falls short of what it can
be. At many dental practices, high overhead is a persistent
problem that goes undiagnosed and unresolved.


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Distribution Date and Time: 2009-12-01 14:15:00

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Copyright:      2009
Contact Email:  mailto:peter.gopal@...



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Is Your Dental Practice Controlling Costs Effectively? Profitability Benchmarks
for Dentists
Copyright (c) 2009 Peter Gopal, Ph.D.
Visionary Management
http://www.visionary-management.com/



Overhead is taking a bigger bite out of a doctor's compensation.
According to the ADA, the average practice has a profitability of
32.7%. That falls short of what it can be. At many dental
practices, high overhead is a persistent problem that goes
undiagnosed and unresolved. Often, doctors don't become aware of
their overhead numbers until the year is over and the accountant
provides a historical review of the data.

With average profitability of 32.7%, overhead is consuming a
whopping 67.3% of all the revenue a dental practice is bringing
in. Based on our experience, however, an optimized dental
practice is able to achieve and sustain profitability of 45% or
more, with overhead just 55% or less. This is after allowing for
continuing education and investment in new equipment.

It is important to know the primary sources of costs in a dental
practice as well as benchmark figures for these categories. This
allows you to compare your practice with figures from some of the
best practices.

Facility costs such as rent or mortgage are fixed. Once a lease
is negotiated or an office building is purchased, there is not
much that can be done to alter that. Therefore, we focus on
variable costs. Here are some benchmarks to help you figure out
where you may be overspending.

Overhead Benchmarks for Dentists

Assuming you did not make any big equipment purchases (Section
179 items), here are the three biggest contributors to variable
costs:

1. Payroll and benefits. This is the single biggest cost in
dental practices. Here are some benchmark figures for a practice
located in the Northeast U.S.

Without considering FICA/Medicare or benefits, gross staff
payroll should be less than 22% of revenue.

All-inclusive total staff compensation (including FICA/Medicare,
bonuses, and benefits) should be less than 26% of revenue.

Each hygienist should produce three times her gross pay. Normally
this means that each hygienist should generate revenue of at
least $150/hour. Optimally, it should be $172/hour. These are
figures for year 2009. From what I've observed, only 30% of
hygienists deliver on this benchmark. The rest are
underperforming.

2. Dental Supplies. This should be less than 5% of revenues.

3. Dental Labs. Lab costs should be less than 8% of revenue. Use
a quality lab that you are comfortable with and do not make the
mistake of going with a cheaper lab without confirming the
quality of their work.

Three Other Causes of Low Profitability

1. Case Acceptance. If you meet those benchmarks, the practice
still may not be as profitable as it could be because of low case
acceptance. If that factor applies, consider improvement in these
areas:

  * Relationship Building Skills

  * Non-Aggressive Case Presentation

  * Verbal Skills for Case Presentation

  * Hygienist Pre-Diagnosis

  * Financial Presentation at Front Desk

  * Use of Intra-Oral Camera so the patient can see what the
dentist sees

  * Study Models

2. Facility. If you have space, consider adding an extra chair.
It is one of the best investments you can make.

Let's assume it costs $25,000 to install a chair and the
necessary equipment for a new treatment room. That's about
$425/month on a 5-year loan. On a 16-day month, it only takes
increased production of $30.00 per day to justify and cover the
cost of this additional chair.

The extra chair allows you to seat emergency patients, or start
an impulsive procedure like tooth whitening. It also gives you
options if you are running behind. This chair may be used only
10% of the time, but will boost your production 3-5%, most of
which will fall to your bottom line.

3. Fees. Low fees can contribute significantly to reduced
profitability. Rebalance your fees every year, and periodically
evaluate your participation in PPOs. Wrong decisions in this
arena have a tendency to keep profitability significantly short
of where it could be.

After you consider these benchmarks and other profitability
busters, you should have a clear idea of where the potential lies
for reducing costs and raising the profitability of your dental
practice.






---------------------------------------------------------------------
Peter Gopal, PhD, together with his wife, Hema Gopal, M.B.A. and
D.M.D., consults with dentists who are intent on building a more
profitable practice.  Whether you are leaving money on the table
due to broken patient appointments, improper scheduling, poor
case acceptance, low hygienist productivity, excessive overhead,
or unnecessary reliance on PPOs, they can pinpoint your
weaknesses and prescribe remedies.  Receive a free, realistic
assessment of the earning potential of your dental practice by
going to: http://www.visionary-management.com/assessment.php


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A Free-Reprint Article Written by: Paul Marshall

Article Title:
Do You Really Want Your Site on Page One of Google?

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Article Description:
For many online marketers using SEO, first page results in
Google are the only goal. Are other factors important, maybe
even more important? Can you succeed online without first
page Google results?


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Distribution Date and Time: 2009-12-01 14:00:00

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Copyright:      2009
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Do You Really Want Your Site on Page One of Google?
Copyright (c) 2009 Paul Marshall
Strategic Web Marketing Net
http://strategicwebmarketing.net/



Do you really want your website on page one of Google for your
chosen keyword phrase(s)? What do you want your online marketing
campaign to accomplish for you?

I asked a potential new SEO Coaching client that first question
last week. From my end of the phone call, it sounded as if he
almost fell out of his chair!

I followed up by asking him if he could ever think of ANY reason
for his website pages NOT to be found on page 1 in the Google
SERPs (search engine results pages).

How 'bout you? Can you think of any reasons you'd NOT want your
pages to be found for your targeted keyword phrases on page 1?

Keep in mind, I'm talking about your chosen keyword search
phrases.

I can think of at least 3 reasons. Maybe you can come up with
some of your own.

Is There Commercial Intent?

Let's say you have not just a page 1 Google result, but you're
actually the first result. Here is an important question for you
to ask yourself.

What is the commercial intent of this keyword phrase? Do the
words contained in the keyword phrase give any indication of
someone getting ready to spend money on a product or service like
you offer?

For instance, compare these keyword phrases: Keyword Research,
Keyword Research Specialist and Keyword Research Consultant. The
latter 2 phrases give an indication of someone who is getting
ready to spend money.

You can also Google the Microsoft Commercial Intent Tool and
consider its' results when evaluating your keyword search phrase
choices.

If you are targeting a keyword phrase that has questionable
commercial intention at best, is there any reason to really be
found on page 1? Wouldn't it be better to target more
appropriate phrases instead?

If there's no commercial intent, how does that help your online
marketing?

Can you see where I'm going?

How Much Traffic Really Matters

Now, I'm giving you a choice: you can have a first page result
(with commercial intent) and your position number is 4.

Your other choice is a different keyword search phrase with a
second page result, position number 12, also with commercial
intent.

So, the choice is obvious?

Well, I forgot to give you the rest of the details.

The first page choice has monthly search queries for its' phrase
of 3,240.

The second page result choice has monthly search queries for
its' phrase of 22,167.

Do you still believe that the best choice in this example is the
first page result?

According to numbers from Aaron Wall's site, approximately 6% of
search users will click on that number 4 result in Google.
That's 194 visitors in a month.

This is figuring average title and description tags of typical
online marketing ability to convert to a click. "Your mileage
may vary."

And for that second choice, the second page result? Over 1%
should click on the search result, but let's use just 1%.
That's 222 visitors per month.

Last time I checked, 222 is more than 194, so the second page
result trumps the first page result, because the second page
result has much more traffic than can convert to a transaction.

How Many Google AdWords Ads Show For Your Chosen Keyword?

If you don't see many AdWords ads, this should be a warning!

One of 2 problems exist (or both):

1. There isn't enough traffic for AdWords advertisers to target
the phrase.

2. There isn't commercial viability for the phrase.

Either way, is a first page result going to help you? Probably
not.

The Value Of A Committed Searcher

Want a recipe to waste your time (or your employees')?

Get a first page result in Google for your keyword search phrase
and place your toll-free phone number in big numbers on the top
right of each of your Web pages.

People clicking the first result in the SERPs are often less
serious than those who go through the first few results or who
continue searching onto the second page.

There may be something to be said for avoiding people who almost
randomly click the first result and who may have impulse control
"issues".

Now, if you have a large staff to answer your incoming phone
calls AND if your conversion rate from those calls is strong,
then the potential problem I described probably isn't a problem
for your business.

On the other hand, if you are a solo professional, this strategy
can be hazardous!

How are you going to perform your paid work when you get
"Internet lookiloos" asking you questions they could get
answered, if they would simply read a few words on your website?

Are these the best potential clients for your services or
products and the best use of your time?

A second page result could bring you more serious potential
customers, people who might be more likely to actually READ your
website content, understand your products or services better and
who might be more likely to convert to a transaction.

It's sure something to think about. :-)

Don't get me wrong. I'm not against first page rankings for
your online marketing. I'm just for thinking a little further
down the road than JUST first page rankings.




---------------------------------------------------------------------
Marketing online since 2004, Paul Marshall can help you market
on a budget. You can learn about his affordable Internet
Marketing Consulting Services (and d-i-y Coaching) on his home
page: http://strategicwebmarketing.net/ You can learn more
about Paul on his LinkedIn profile page:
http://www.linkedin.com/in/paulmarshallwebmarketing and at
Strategic Web Marketing.net.


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A Free-Reprint Article Written by: Scott Bywater

Article Title:
This Causes Failure for Numerous Businesses

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Article Description:
And as I was reading Lance Armstrong's book, I noticed the
sort of measurements athletes took of themselves in terms of
their timing and understanding their numbers in very
specific detail. Measurement is extremely important in sport
because one hundredth of a second can make a huge
difference. Measurement is also important in business...


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This Causes Failure for Numerous Businesses
Copyright (c) 2009 Scott Bywater
Copywriting That SELLS
http://www.copywritingthatsells.com.au/



Years ago, I read a book by Lance Armstrong about his recovery
from cancer, and his experiences in the Tour De France.

The guy is obviously a phenomenal athlete and an extremely
determined human being.

And as I was reading his book, I noticed the sort of measurements
athletes took of themselves in terms of their timing and
understanding their numbers in very specific detail.

Measurement is extremely important in sport because one hundredth
of a second can make a huge difference.

So you need to know your numbers.

Same with your personal health - as we get older, it's important
to monitor our blood pressure and our cholesterol.

After all, if you let these issues slide, they get out of hand.
And by the time you realise it, it's very difficult to repair.

And one of the biggest causes of failure for many businesses is
not knowing their numbers.

Things like...

  * How much it costs to acquire a customer Cash flow

  * How many new leads you are generating on a week-to-week basis

  * How much it costs to acquire a lead

  * The conversion of leads which turn into customers

  * How much leads cost from various sources (newspapers, google
adwords, phone directories, etc)

  * The source of which 80% of your business is coming from (which
is often from just 20% of your clients or efforts)

  * If you're in consulting: how much are you billing per hour?

  * Your average dollar value of a customer

  * How many active marketing moves you are making each week

The bottom line is you can't manage what you don't measure. And
until you start measuring something, you don't know if it's
getting better or worse.

There's an old saying "What gets measured is what improves."

But most businesses (including myself) don't measure in anywhere
near as much detail as we should.

Why? Because measurement requires work. And it requires a lot of
thinking.

But it's so worth it.

Because it allows you to make decisions - for instance, I am
improving a marketing campaign at the moment because I know it
generates a large percentage of traffic to my website.

If I didn't have those numbers, I wouldn't know what to
improve.

Or I would improve something else which didn't really matter all
that much.

So start to take the time to understand your numbers with the
same degree of detail as an athlete like Lance Armstrong watches
his race times.




---------------------------------------------------------------------
Scott Bywater is a direct mail copywriter and the author of
Cash-Flow Advertising. To get access to his highly prized
complimentary copy of '7 Ways To Get More Customers" (valued at
$29.95) and to join his controversial and insighful "Copywriting
Selling Secrets" newsletter where you'll uncover the truth about
why most ads and sales letters don't work (and how to make yours
stand out from the rest) head on over to his web site at
http://www.copywritingthatsells.com.au/


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A Free-Reprint Article Written by: Braxton Heitz

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What My Mother Taught Me About Credit Cards And Family Finances

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My mother is an amazing woman. She made some of the hardest jobs
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What My Mother Taught Me About Credit Cards And Family Finances
Copyright (c) 2007-2009 Braxton Heitz
Jobs And Paychecks
http://www.jobsandpaychecks.com/



My mother is an amazing woman. She made some of the hardest jobs
imaginable look easy. No matter how hard her day was, she always
had a smile and perfect hair.

She was mainly a stay at home mom but she worked cleaning houses
when our family's financial situation called for more income. My
dad was a soldier, so he didn't make a lot of money. The
holidays usually wiped out our family savings account, but no one
ever complained.

My mom has always been a money master. Her philosophy is a simple
one that has never failed her. Work hard and spend little.

Mom is not an old woman, but her mother was raised during the
Great Depression and eventually had to raise seven children on
her own. She taught my mom how to make a can of beans last for
weeks and my mom taught me, much to my husband's displeasure.

While I admire my matriarchs' simplistic approach to finances,
it does not address the inevitable problems of credit and taxes.
My education in money matters was limited to just mom's basic
philosophy of life.

The world outside of my parent's traditional home was not quite
what I was expecting, or what I had been prepared to handle.
Despite the best intentions of my foremothers, there are still a
few things that I wish my mother had taught me...


Credit Card Interest Hurts

Getting my own credit card for the first time was such a thrill.
I bought my share of useless junk that I did not need.
Unfortunately, I was not as cautious with my spending as I should
have been.

Before I knew it, my credit card balance was astronomical. I
could barely make my minimum payments. Since I started out with
no credit, my interest rates were astronomical. It took months of
payments before I finally began to pay on the principle and not
just the interest.

After about a year I finally paid off the balance of my initial
expenditures. I've been much more cautious with how much I will
charge on a credit card, since my initial graduation from the
school of hard knocks.


Don't Spend Money You Don't Have

Credit cards are tempting; because they allow us to spend money
we don't have in our pockets. Ideally, when we spend money, we
have the money in our bank accounts and just forgot to go to the
ATM. Of course, most of us know that this is not the case.

Sometimes we spend money on important things. Buying groceries on
Tuesday when we don't get paid until Friday for example. These
are harmless purchases as long as we keep in mind how much we are
getting paid on Friday.

Keeping a budget is probably the greatest thing a credit card
holder can do. With a well-planned budget, anyone can track their
finances in a way that allows them to spend wisely and with
confidence.


Keep a Record And Look At It

With the ease of using credit cards to pay bills and buy stuff,
it can be difficult to keep an accurate record of where our money
is going. Ours is a generation that does not regularly balance
their checkbook. Online banking has made it too easy to just
check our available bank account summaries.

We don't scrutinize every transaction like our parents did. We
simply trust the bank and believe that they would not make any
errors. Credit card companies allow us to make payments online
with out ever receiving a bill.

It has become incredibly easy to ignore the sheer volume of
purchases made in a month. Credit card companies like to help us
in our denial any way they can. But, keeping track of where we
are spending our money is the key to maintaining our accounts and
our credit rating.


Good Credit is Important

A good credit rating can mean the difference between advantageous
and difficult situations. There are many perks to having a good
credit rating. Low APR rates are one of the best benefits of
having a good credit score.

Being able to make major purchases, such as a home or a car, also
requires good credit. The total amount that an individual will
have to pay for a loan is determined by how much he or she pays
in interest. If someone has bad credit, one could end up paying
thousands of dollars more in interest over the life of a loan.

Good credit is easy to come by, if we are responsible. Paying our
bills on time is the best thing we can do to help our credit. Not
putting too much on a credit card or having too many credit
cards, can also improve a person's credit score.


Rewards Are Good

I love presents and I love shopping. Getting rewards from my
credit card company feels like little thank you gifts for
shopping. It is a great feeling. I wish I could get presents for
doing all of the things I like.

While each credit card company is different, almost all of them
offer credit card rewards to their customers for spending money,
something we have to do to anyway. With so many options available
for credit card reward programs, it would be impossible to not
find one suited to our needs.

Reward options are endless. One can receive cash back rewards,
airline miles, travel rewards, or even discounts at some of our
favorite stores. For the more humanitarian shoppers, there are
rewards programs that donate a percentage of a purchase to the
charity of their choice.


Take Advantage of All of the Perks

Special credit card offers are some of the best ways to save
money on items we would have to purchase anyway, no matter what.
Everyday household items are a necessity. Taking advantage of a
0% interest credit card offer on a cash back rewards card can
help us earn money for buying something we truly need.

Many online websites are dedicated to helping consumers find the
right credit card for their needs. If we take the time to
properly research what it available, we can uncover a whole world
of moneymaking possibilities. They exist right under our nose.

In many cases, it is possible to fill out an online credit card
application and receive instant credit card approval. There are
countless ways to find a credit card application for the
consumer's card of choice.

Contacting a favorite store and inquiring about their credit
options is an easy way to save money where we like to shop. Many
people choose to receive a credit card from their bank to help
establish a better relationship with the bank.


Final Thoughts

It is amazing how much we learn from experience. Unfortunately,
most of it is from bad experiences. I know I would much rather
learn from someone else's mistakes, but people generally do not
like to talk about their bleak financial histories.

My parents did a good job of teaching me how to work hard and
build a good life. Knowing about all of the rules and pitfalls
surrounding credit, loans and credit cards was sadly missing from
my life lessons.

Schools are beginning to offer personal finance courses, but they
do not yet require students to take them. Every year, more and
more people declare bankruptcy and our schools do nothing to
educate our youth about the pitfalls of taking on too much
credit.

With a sound foundation of the demands of responsible spending,
credit cards can be a great tool. Whether you discover through
experience or education, the knowledge of how to care for your
finances will be one of the most important things you ever learn.




---------------------------------------------------------------------
Braxton Heitz writes about family finances and the struggles of
the job search. If you are looking for a job or looking to make
a career move in the current troubled economy, then visit the
Jobs And Paychecks website at: http://www.jobsandpaychecks.com/
If you are looking for good information about the job search,
visit: http://jobsearchmagazine.com/


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A Free-Reprint Article Written by: K. MacKillop

Article Title:
Every Business Startup is a Series of Unexpected Events - Will You Be Ready?

See TERMS OF REPRINT to the end of the article.

Article Description:
No matter how seasoned an entrepreneur, every business
startup has its share of surprises. Certain personality
traits are advantageous in dealing with rapid changes, and
developing these traits will help ensure the success of your
business when faced with change.


Additional Article Information:
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Distribution Date and Time: 2009-12-01 10:45:00

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Copyright:      2009
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Every Business Startup is a Series of Unexpected Events - Will You Be Ready?
Copyright (c) 2009 K. MacKillop
LaunchX
http://www.launchx.com/



No matter how seasoned an entrepreneur, every business startup
has its share of surprises. Whether the entire business idea
changes radically during the early stages or an unconsidered
market segment emerges as the top consumers, expect the
unexpected. How a business owner deals with surprises is a major
factor that determines who finds great success and who muddles
through.

Certain personality traits are very advantageous in dealing with
the unexpected. Balanced perseverance, flexibility, rationality,
and confidence go a long way in coping with rapid changes in
business. But even if you weren't born with an overdose of these
traits, there are ways to work on improving your entrepreneurial
personality. Successful and honest entrepreneurs will tell you
that the actual experience of struggling through a startup
changes pieces of your personality...mostly for the better.

Balanced Perseverance

Balanced perseverance is important. That is, successful
entrepreneurs cannot give up too easily, but when the writing is
on the wall, they need to be willing to change direction. Most
people don't cut it in the startup world because they are
lacking stick-to-it-iveness. At the first sign of discomfort,
they give up on the whole deal. Entrepreneurs who succeed tend to
thrive on the minor failures of a startup, and see them as
opportunities to know what not to do the next time around. The
struggle of finding the right marketing tools and messages,
operations standards, product mix and other winning features is a
motivator, not a dealbreaker. As Henry Ford said, "Failure is
the opportunity to begin again more intelligently."

Flexibility

Flexibility is critical in a startup. Very few business ideas
maintain their original form through the planning process, and
usually change a little more during the early stages. Consumers
are finicky and their tastes change rapidly, so everything from
the product itself to the messages used to market it must keep up
with the times. Those who tend to unwaveringly stick to a single
path (with blinders on) will miss out on any number of
opportunities to take their business to the next level. For those
entrepreneurs who have difficulty changing direction, the best
advice is to make a point of staying on top of trends in the
industry AND planning the business in shorter time-period
increments. Using detailed, years-ahead planning drives
blinders-on focus, while resetting plans every 90 days allows the
flexibility that modern businesses need to succeed.

Rationality

Those who tend to remain calm and rational in times of crisis not
only make great cops and firefighters, but also great
entrepreneurs. When your livelihood is on the line, there isn't
much time for panic. Panic causes irrational, knee-jerk
decision-making...and usually ends in a bigger, more complicated
mess. Instead, it takes a level head and rational consideration
to keep a startup moving in the right direction. For those who
are inherently panicky, the best advice is to increase your
knowledge to the same extent as you tend to be emotionally
driven. That is, the more knowledge you have about every aspect
of your startup, the more options you have immediately available
when you need to change direction. Thus, any tendency to panic
will be overridden by logical thought, and any disappointment in
encountering obstacles will be countered by knowledge of a way
around, over, or through the problem.

Self-Confidence

Most entrepreneurs tend to have a good amount of self-confidence.
Just taking the risk, no matter how calculated, of taking the
leap into full responsibility for one's work life requires a
certain level of confidence. In order to commit the time, effort,
and cash needed to launch a business, the owner must have a
reasonably strong belief that they can make it work. They must
believe in their own abilities to use the skills they have and
develop the skills they need. They know that the idea is good and
that others can be convinced to buy in as well. Thinking on your
feet is critical, and solid confidence allows a business owner to
be decisive and focused through the unexpected. What can be seen
as over-confidence in other settings is pretty much a necessity
in entrepreneurship. And, finding success in the difficult world
of small business will only serve to increase self-confidence...a
good thing when you have more than one great idea to launch!

Conclusion

Startups are nearly always a series of unexpected events, and
certain personality traits can make or break how well the
business handles the changes. Over time, experience with one or
more startups will alter an entrepreneur's personality in
significant ways. Typically, those changes will be improvements,
at least in terms of becoming a successful business owner.
Winning after a series of struggles will make perseverance easier
to stomach. When changing direction pays off, the advantage of
flexibility will be well understood. Remaining calm in a storm,
especially due to increased knowledge, will become a habit. And
the overall triumph of building a successful company does wonders
for one's confidence. Expect the unexpected, and begin
developing the key aspects of your personality that will sustain
you through your startup and the life of your business.




---------------------------------------------------------------------
K. MacKillop, a serial entrepreneur with a J.D. from Duke
University, is founder of LaunchX and authors a blog focused
on starting a business (http://www.blog.launchx.com/). The
LaunchX System's comprehensive, step-by-step approach to
starting a business will help you develop the knowledge and
skills you need to make your business startup a success.
Visit http://www.LaunchX.com/ and take our Business Readiness
Assessment and learn what to do next for your business startup
(http://www.launchx.com/are-you-ready.html)


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A Free-Reprint Article Written by: Daryl Watters

Article Title:
The Evil 10: 10 Common Indoor Air Quality Conditions That Plagues Us All

See TERMS OF REPRINT to the end of the article.

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Questions about unusual chemical or musty odors? Need an
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The Evil 10: 10 Common Indoor Air Quality Conditions That Plagues Us All
Copyright (c) 2009 Daryl Watters
A Accredited Mold Inspection Service, Inc.
http://www.floridamoldinspectors.us/



Mold And Water Damaged Building Materials

When leakage occurs it results in the growth of mold that in turn
results in the release of pungent smelling and irritating
volatile organic compounds, and allergenic mold spores into your
air. Persons with allergies or asthma often have reactions to
such contaminates in the air while others may have no reaction at
all. People with compromised immune systems may even contract
infections from some molds. Some of the most common mold related
infections are chronic allergenic fungal sinusitis, this is a
type of allergic like reaction and infection that results from
spores germinating in the sinuses, the agent of infection is
usually Alternaria mold spores. Other persons may develop lung
infections caused by certain species of Aspergillus growing in
the lungs. Fungal infections are more a product of a person's
poor health than of the environment they are in. Home inspectors,
mold inspectors and other building investigators may use a
moisture meter to detect moisture hidden inside water damaged
building materials.

Infrared cameras can also be used to detect moisture hidden
inside walls and other areas by measuring very slight temperature
differentials between cooler wet surfaces and warmer dry
surfaces. Where there is moisture mold is often not far away.
Drying up water within 24 to 48 hours and repairing leaks can go
a long way in preventing mold problems.

Dust Dust Mites And Particulates

Air contaminated with excess particles can also cause negative
reactions. Some particles cause direct irritation when levels are
elevated. In the case of house dust people do not typically have
a direct allergenic or irritation related reaction. Common dust
is as much as 80% dead human skin cells thus the dust itself is
not seen as a forging invader by your body. When people have
allergic reactions to common household dust it is not the dust
causing the problem but allergenic proteins found in dust mite
feces. Particles counters can be used to measure airborne
particulates, particle counters are highly sensitive scientific
instruments that use an internal laser to count particles passing
through it that are of a predetermined size range. Good quality
pleated filters at your AC unit return can help reduce dust, also
use a good quality vacuum that is equipped with a hepa filter. A
bad vacuum cleaner will remove dust from your carpets then blow
it into your face.

Carbon Dioxide

High carbon dioxide levels are not typically a direct threat to
human health in home and commercial properties. High carbon
dioxide levels usually indicate a lack of adequate outdoor air
being introduced into the building. Dust, chemicals, body odors
and other indoor air pollutants often build up along with carbon
dioxide in poorly ventilated buildings, and it is these other
indoor pollutants that result in indoor air quality complaints
and health complaints. According to Parat and others "A properly
maintained and operated mechanical ventilation system can reduce
indoor Bioaerosols concentrations by limiting infiltration of
outdoor Bioaerosols and by diluting those from outdoor sources"
( Parat et al., 1994, 1996 ).

According to American Society of Heating Refrigerating and Air
Conditioning Engineers ASHRAE 62-89 Outdoor air supply into the
building should be at least 20 cubic foot per min per person in
offices and thus help maintain carbon dioxide levels below 1000
ppm. Newer requirements recommend levels no more than 700 ppm
higher than outdoor carbon dioxide levels. Outdoor air that is
being introduced into a building must meet the US EPA National
Primary Ambient Air Quality Standards is short it must be clean
or it must be properly filtered.

In conclusion letting clean dry outdoor air into homes and
commercial buildings can help dilute and flush out indoor
pollutants.

Carbon Monoxide

WARNING: Carbon monoxide can rapidly rob your bloods ability to
properly absorb oxygen thus it can be deadly. If carbon monoxide
levels at your property are dangerously high then emergency
measures such as immediate evacuation may be deemed necessary.
Even if slightly elevated further investigation by a qualified,
licensed, specialist is recommended and appropriate repairs or
other measures may be needed. The leading cause of deaths from
carbon monoxide poisoning in homes is automobile exhaust escaping
from garages, however improper combustion of fuel in gas
appliances, improper ventilation of combustion gases to the
exterior, and cracked heat exchangers are also important sources
of carbon monoxide exposure.

"At low concentrations the health effects are fatigue in healthy
people and chest pain in persons with heart disease. At higher
concentrations it causes impaired vision and coordination
problems, headaches, dizziness, confusion, nausea. It can cause
flu like symptoms that clear up after leaving home. Carbon
monoxide is fatal at very high concentrations.

Average levels in homes without gas stoves 0.5 to 5 ppm.

Levels near properly adjusted gas stoves are 5 to 15 ppm.

Near poorly adjusted stoves 30 ppm or higher." The above
information is from epa.gov/iaq/co.html

If you have an attached garage, or any types of gas burning
appliances or devices in your building or home have it checked
for carbon monoxide. Make sure that gas appliances are working
properly and properly vented to the exterior.

VOC's

Volatile organic compound also known as VOC's are common indoor
pollutants composed of organic chemicals that evaporate into the
air easily, they often cause chemical odors, respiratory
irritation, headache, and other indoor air quality related
complaints. At certain high levels they can be dangerous. These
chemicals are released by paints, paint thinners, varnish, new
carpets, new cabinets and furniture that contain particle board,
household cleaners and air fresheners, fuel gas, improperly
vented combustion devices, photocopier machines, blueprint
machines, and many other sources. Refrain from the excessive use
of household product that contains chemicals.

Purchase paints and new carpets with low emission levels of
voc's. Solid wood cabinets and furnishings contain less voc's
than those composed of particle board type materials. When using
chemicals or when installing new carpets, paints, cabinets, and
other furnishings let the property air out in a safe and
reasonable way. Healthy buildings will typically contain less
than 1 ppm or even less than .5 ppm.

Formaldehyde

Formaldehyde is a common volatile organic compound that results
in lots of indoor air quality problems, it is found in glues used
in the manufacture of particle board, wood veneers, wood
furniture, plywood, and other wood products.

It is also found in some spray-on insulating foams. These resins
slowly give off formaldehyde over time. Formaldehyde is one of
the more common indoor air pollutants. At concentrations above
0.1 ppm in air, formaldehyde can irritate the eyes and mucous
membranes, resulting in watery eyes. If inhaled, formaldehyde at
this concentration may cause headaches, a burning sensation in
the throat, and difficulty breathing, as well as triggering
asthma symptoms.

The above recommendations made in regards to other volatile
organic compounds also applies to formaldehyde.

Sewer Gas

Hydrogen sulfide it the gas that produces rotten egg or sulfur
like odors in well water, sewer systems, rotten eggs, and other
areas where water and organic compounds have a lack of oxygen.
Hydrogen sulfide odors may lead to complaints of foul odors and
also eye and throat irritation cough and shortness of breath.
According to wikipedia ".0047 ppm is the recognition threshold,
the concentration at which 50% of humans can detect the
characteristic rotten egg odor of hydrogen sulfide."10 to 15 ppm
is the borderline concentration for eye irritation.

Drain pipes have letter u shaped curve that traps water, you have
seen this under your sinks, and this trapped water is intended to
keep sewer gas from backing up from the sewer system and into
your home. Make sure that drains such as basement floor drains,
sink drains, and even toilet bowls etc contain some water. If the
water evaporates from a drains p trap then sewer gas will back up
into the building. In vacant properties anaerobic bacterial may
invade your water heater and produce sulfur gas odors in your
drinking water, in properties with well water similar bacteria
may invade your well water system and create strong sulfur odors.
The latter two conditions are annoying but are typically thought
of as harmless and can be repaired by a plumber or well water
service company.

No2

Nitrogen dioxide is composed of nitrogen and oxygen atoms,
incomplete combustion in vehicles or gas burning appliances can
create this pollutant and improper venting of such combustion
gases from gas appliances, loading docks, and parking garages,
can result in the gas entering into the indoor environment.
Nitrogen dioxide is a respiratory irritation. If you have any
types of gas burning appliances or devices in your building or
home have the property checked for nitrogen dioxide, carbon
monoxide and other combustion gases. Make sure that gas
appliances are working properly and properly vented to the
exterior.

O3

Ozone is a fresh smelling oxygen molecule composed of 3 oxygen
atoms, the oxygen we breathe is made of just two oxygen
molecules. In the upper atmosphere ozone blocks out harmful UV
light thus protecting living organisms below, at ground level
ozone is an air pollutant that can have harmful effects on our
respiratory system in fact ozone is a constitute of smog
pollution. Asthmatics are especially at risk from the effects of
ozone exposure.

Despite claims of safe levels of fresh smelling ozone emitted by
ozone producing machines, some ozone machines have been found to
produce ozone at levels that may result in respiratory irritation
in some persons. It is true that ozone can break down smoke,
odors, and other air contaminates but the break down product
follow the most basic laws of physics and thus do not disappear
for existence but instead these products have end up in the air
where some of them can serves as irritants to sensitive persons.

According to the EPA some health effects of overexposure to ozone
are:

  * Decreases in lung function

  * Aggravation of asthma

  * Throat irritation and cough

  * Chest pain and shortness of breath

  * Inflammation of lung tissue

  * Higher susceptibility to respiratory infection

For more info please visit: epa.gov/iaq/pubs/ozonegen.html

Radon

Last but not least on or list of 13 sinister Indoor Air Quality
(IAQ) problems is radon, a colorless odorless gas that finds its
way into buildings through cracks in the foundations. If a
building is negatively pressurized then that negative pressure
can cause radon to be actively sucked into the building. Radon is
unheard of in some areas such as South Florida; in other areas
such as New England radon is common. Radon is a carcinogen or
cancer causing agent. Often persons living with radon will have
no clue that the problem exists till it is to late. Even in non
smokers radon causes lung cancer. If you know of a household
where a non smoker developed lung cancer you should suggest that
the home or the victim's previous residence be tested for radon
gas. According to the EPA and the surgeon general radon is
responsible for 15,000 deaths a year.






---------------------------------------------------------------------
Daryl Watters is a certified mold inspector, certified home
inspector, and certified indoor environmentalist providing
building inspections and IAQ testing in West Palm Beach,
Miami, and Ft Lauderdale.

For mold test and IAQ indoor air quality information visit:
http://www.florida-mold-inspection.com/
http://www.floridamoldinspectors.us/common%20indoor%20air%20quality%20problems.h\
tm
http://www.floridamoldinspectors.us/voc-levels-miami-dade-ft-lauderdale-west-pal\
m-beach-iaq-indoorairquality-consultant.htm


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A Free-Reprint Article Written by: Braxton Heitz

Article Title:
Student Credit Cards Can Help Lay The Foundation For Prosperous Adult Living

See TERMS OF REPRINT to the end of the article.

Article Description:
Credit is one of the most fundamental aspects of the financial
structure we have built our society. In fact, a great credit
score can be one of the most valuable assets an individual will
ever have in his or her life.


Additional Article Information:
===============================

948 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2009-11-24 09:00:00

Written By:     Braxton Heitz
Copyright:      2007-2009
Contact Email:  mailto:braxton.heitz@...



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Student Credit Cards Can Help Lay The Foundation For Prosperous Adult Living
Copyright (c) 2007-2009 Braxton Heitz
Jobs And Paychecks
http://www.jobsandpaychecks.com/



Credit is one of the most fundamental aspects of the financial
structure we have built our society. In fact, a great credit
score can be one of the most valuable assets an individual will
ever have in his or her life.

A young person, just beginning to build a credit rating for his
or herself will often discover that their lack of proven credit
history will be disadvantageous to their goals. Having no
established credit is generally viewed in the same light as
having bad credit, because there is no way to foresee how well
the individual will pay their bills.


Establishing Good Credit

Credit scores are determined by a number of factors. How much
debt a person has, how regularly they pay their bills, and a
history over a seven-year period, are typically the main factors
used in determining a person's personal credit rating. For the
college student, a student credit card can be a great financial
product to help them begin the process of establishing their own
good credit down the road.

College student credit cards provide a variety of options that
can make them more suited for a beginner in the world of credit,
than credit cards designed for more experienced cardholders.

Credit cards, in general, are a very easy concept to understand.
They are like little loans that one will qualify for in advance
and can use whenever they wish. The student can request a student
credit card by filling out an online credit card application from
any major bank, or they can fill out a credit card application at
their local bank.

If a student ever needs to purchase something and they do not
have the cash on hand, they can use a credit card to pay for it
and then pay the credit card company the money back. Having a
college student credit card is like having a kind and
compassionate parent in their back pocket who will agree to any
request the student has for cash.

Most student credit card providers prefer that a responsible
cosigner be listed on the credit card application. In most cases,
this would be a parent or guardian. Having someone with a great
credit score, willing to vouch for the student's ability to
repay any credit balances, is an encouraging sign for any
lender.


The Dangers

A student credit card is obviously a good thing for many reasons.
Many students use their cards for specific purposes only. This
can be an essential item, or they could have it purely for
emergencies.

One classic example is a gas credit card. It is common for
students to use their credit card solely to purchase gas, so they
always have a way of paying for gas when they need it. Other
common choices include groceries and other basic necessities.

This is a very responsible way to handle a credit card. Problems
begin when negative spending habits begin to develop. First,
students begin spending more than they can immediately pay back.
Student credit cards typically offer lower interest rates than
traditional credit cards, but they still charge interest.

Most students are just starting out in life and they are not
quite as responsible as they should be with their credit cards.
They will get a student credit card for emergencies only, but
fail to thoroughly define what they consider to be an emergency.
As time goes by, they might become more inclined to consider a
night on the town with their friends to be an emergency that will
justify the use of a credit card.

Most credit cards have what they refer to as grace periods. This
is a period of time that allows the cardholder a time period
where interest charges do not apply. Grace periods are typically
30 days or until the end of the month of the original purchase.
Different companies have different policies regarding their
credit card grace periods.

Paying off the entire balance every month is the ideal situation,
but there are always situations that will arise that make it
difficult to do so. Paying off what you owe as quickly as
possible is the only way to avoid accruing interest charges that
can easily increase the consumers debt to double the amount of
the original purchase.


Potential Perks

A wise spender can easily manage their finances, so that upon
graduation, a college graduate could have established a solid
enough credit rating to be able to buy a home straight out of
college.

There are many aspects of student credit cards that are designed
to help young cardholders wisely manage their debt. The amount of
interest most people pay is considerable. College student credit
cards are generally low APR credit cards, which means that the
student will often pay a lower APR than someone ten years their
senior.

In addition to low credit card APR rates, there are many Internet
features available for someone with a student credit card. Online
bill pay makes it possible for a student to easily pay all of his
or her bills conveniently. Many companies also offer monthly
reminders to help young people adjust to paying their bills
regularly.


In Conclusion

A college student credit card can help prepare a young person for
the immense financial world that awaits them at the end of their
college careers. There are many potential pitfalls in the
economic world that an untrained eye might miss, but the student
credit card program will teach the attentive student how to spot
and correct these potential pitfalls. Student credit cards can
help prepare anyone for a life in the real world, and help a
student enter adulthood with the good financial sense to make
good financial decisions.




---------------------------------------------------------------------
Braxton Heitz writes about family finances and the struggles of
the job search. If you are looking for a job or looking to make
a career move in the current troubled economy, then visit the
Jobs And Paychecks website at: http://www.jobsandpaychecks.com/
If you are looking for good information about the job search,
visit: http://jobsearchmagazine.com/


--- END ARTICLE ---

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.....................................

*** Digital Reprint Rights ***

* If you publish this article in a website/forum/blog,
   You Must Set All URL's or Mailto Addresses in the body
   of the article AND in the Author's Resource Box as
   Hyperlinks (clickable links).

* Links must remain in the form that we published them.
   Clean links should point to the Author's links without
   redirects having been inserted into the copy.

* You are not allowed to Change or Delete any Words or
   Links in the Article or Resource Box. Paragraph breaks
   must be retained with articles. You can change where
   the paragraph breaks fall, but you cannot eliminate all
   paragraph breaks as some have chosen to do.

* Email Distribution of this article Must be done through
   Opt-in Email Only. No Unsolicited Commercial Email.


* You Are Allowed to format the layout of the article for
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The content of this article is solely the property
and opinion of its author, Braxton Heitz
http://www.jobsandpaychecks.com/



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A Free-Reprint Article Written by: Hunter Waterhouse

Article Title:
Track And Measure Your Advertising, Customer Acquisition Costs, And The Lifetime
Value Of A Customer

See TERMS OF REPRINT to the end of the article.

Article Description:
As business owners and managers, we need to look at a
variety of numbers to gain a better understanding of our
businesses. In this article, we are going to consider two
very important metrics in business marketing - Cost Of
Customer Acquisition and Advertising ROI (Return On
Investment).


Additional Article Information:
===============================

1679 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2009-11-19 10:00:00

Written By:     Hunter Waterhouse
Copyright:      2009
Contact Email:  mailto:hunter.waterhouse@...



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Track And Measure Your Advertising, Customer Acquisition Costs, And The Lifetime
Value Of A Customer
Copyright (c) 2009 Hunter Waterhouse
Online Marketing for Local Businesses
http://onlinemarketinglocal.com/



As business owners and managers, we need to look at a variety of
numbers to gain a better understanding of our businesses. In this
article, we are going to consider two very important metrics in
business marketing - Cost Of Customer Acquisition and Advertising
ROI (Return On Investment).

One of the most important numbers we need to always be mindful of
is the "Cost of a New Customer" or "Cost of Customer
Acquisition".

Understanding Customer Acquisition Costs

If you are unfamiliar with this concept, let me give you a quick
tutorial on this advertising metric.

===============================================================>

  Suppose you run an advertisement in your local newspaper for
your furniture store. Suppose for the sake of this example that
you paid $1000 for your display ad in the newspaper.

  Now, suppose your advertising brought 4 new customers into your
store, who bought from you. Suppose also that the average spend
for each customer was $1500.

  With the example I am drawing, your $1000 display advertisement
in the newspaper brought in 4 customers who spent a total of
$6000 in your store.

  I am going to keep this example simple, so that more people can
keep up with the numbers.

  On the basic premise of our example, you generated 4 customers
after an outlay of $1000 in advertising. So your basic Cost Of
Customer Acquisition was $250 per customer.

  If your business received fewer customers, from your outlay of
$1000 in advertising, then your Cost Of Customer Acquisition is
more expensive.

  But, if your business earned more customers who spent money,
then your Cost Of Customer Acquisition would be much smaller.

===============================================================>

In its simplest form, the Cost Of Customer Acquisition is the
money spent to get the customer to your store divided by the
number of new customers acquired. We will look at this in more
detail, later in this article.

The Best Way To Measure Sales And Marketing Performance

Entrepreneur Magazine in a 1999 article reflected on the Cost Of
Customer Acquisition in the dot com world. The article suggested,
"the cost of new customer acquisition is one of the best ways to
measure sales and marketing performance."

In 1999, the Cost Of Customer Acquisition for the following
companies were:

  * BarnesAndNoble.com - $42

  * Amazon.com - $27.60

  * Priceline - $32.30

  * Beyond.com - $29.30

On the surface, these numbers may seem small. But, Amazon's
Average Sale is in the $17-range! This makes the challenge that
Amazon and other major retailers face fairly transparent. If
these retailers could only count on one purchase from the newly
acquired customer, then these businesses would be losing money by
the truckload.

Fortunately, Amazon continues to perform well in Repeat Business
from a single customer. The following calculations reflect
additional numbers that we business people should also factor
into our Cost Of Acquisition metrics.

The Real Value Of A Customer

Amazon's first-sale may only be $17, but in 1999, Amazon's
Average Sales Per Customer was $116, up $10 from the previous
year. Unfortunately, Amazon isn't very forthcoming with these
numbers, so after two hours research, I was unable to come up
with more up-to-date numbers for you to consider.

The point of mentioning this is that it is important for business
owners and managers to recognize that the Value Of A Customer is
not how much sales revenue is derived from the initial purchase,
but more importantly, from the Lifetime Value Of A Customer.

If we looked at Amazon's Cost Of Customer Acquisition only in
terms of that first sale, then they will be losing money
hand-over-fist. With a Cost Of Acquisition of $27.60 and the
first sale of $17, Amazon could not stay in business long if they
were continuously producing numbers at that level. However, once
you factor in the Lifetime Value Of A Customer, then Amazon is
spending $27.60 to acquire a customer that is worth $116 in sales
for them. Therefore, by measuring the Lifetime Value of a
Customer, Amazon is spending only 24% of their revenue in order
to acquire one customer.

Few businesses invest 24% of their revenue in advertising, but
Amazon hopes that the Lifetime Value of a Customer will
eventually exceed the $116 value, known to have existed in
FY2000.

As the Lifetime Value of a Customer increases, the overall Cost
of Customer Acquisition will fall, as an overall percentage value
of Cost Of Acquisition divided by the Lifetime Value of the
customer.

The Compounding Lifetime Value Of A Customer

If you have a hair-cutting salon and your advertising budget for
one month is $1000, and you get 30 new customers through the
door, who will spend an average of $20 for a hair cut, then your
basic Cost of Customer Acquisition is roughly $33.34 to gain $20
in new sales.

But if only half of your 30 new customers become regular clients,
then you can anticipate 15 of those customers coming to your hair
salon at least once a month for the remainder of the year.
Therefore, the first 15 customers will be worth $20 each, and the
next 15 customers will be worth $240 each over the course of one
year ($20 x 12 months). All told, your first 15 customers will
put $300 in your cash register, and the next 15 customers will
put another $3600 in your cash register.

Thus, in the hair salon example, your $1000 in advertising could
generate new customers that will generate $3900 in new sales.
Once you start to consider the Lifetime Value of a Customer,
within the Cost of Customer Acquisition, then you will realize
that the Cost of Customer Acquisition - although it might be
higher than the initial sale - holds out the possibility and
promise reducing itself as the Lifetime Value of a Customer
increases over time.

As the end of the year winds down, you will be able to see that a
$1000 expenditure was turned into $3900 in new revenue. In
essence, for every dollar you spent on advertising that month,
your return value was $3.90 over the course of one year.

In the second year, if only half of the original 15 regular
customers or roughly 8 people stay with you for the full course
of the second year, then the $1920 in revenue (8 people X $20
each X 12 months) you can expect from those customers could
almost be considered free money. Of course, you will still have
service fulfillment costs, but that second year will give you
nearly $2000 in revenue that you will not have to chase.

Even if half of the customers drop off during the following
calendar years, then a 50% customer attrition rate will allow
you to have customers that could stay with you up to five years.
Calculated against a 50% decrease in customers over each calendar
year, your $1000 investment in advertising may translate into
$7500 in revenues over five years ($3900 + $1920 + $960 + $480 +
$240 = $7500), from the initial investment of $1000 in advertising.

The interesting thing about this scenario is that it is based on
an advertising budget of $1000 ONE TIME. But, most businesses
will continue the advertising process every month in every year.
Therefore, the above example could compound month-after-month.
Every month should bring the same or similar results to your
business for the month and year.

Advertising Is A Process, Not An Event

Many small business owners have a dire misunderstanding of the
nature of advertising and the value to be received from the
advertising.

When business owners or managers fail to track and measure the
new business generated from the advertising, then the business
owners and managers will fail to see that advertising is an
expense that can return huge dividends to the business.

When businesses fail to track and measure advertising successes,
people tend to only see the money leaving the business without
every seeing the reward coming back into the business. As a
result, many business managers will employ advertising for a
short time, then cancel the advertising, under the false belief
that the advertising was not returning value to the business.

When businesses fail to understand the Lifetime Value Of A
Customer, it is hard to appreciate any advertising method that
fails to pay for itself in its first cycle. If Amazon was to only
look at the initial sale generated by a new customer, they would
quickly cancel all of their advertising efforts. Fortunately for
Amazon, its management understands that the initial $17 sale is
not the measure to use to determine the value of Amazon's
advertising efforts. Amazon's management understands that the
true Cost of Customer Acquisition should not be measured by the
initial sale, but by the Lifetime Value of a Customer. In doing
so, Amazon has ensured that it will continue to be one of the
largest and most successful retail outlets on the planet.

When business managers fail to understand the Lifetime Value of a
Customer, it is hard for them to appreciate and understand the
compounding nature of the revenue stream for a business. It is
hard for them to understand that money invested into advertising
today, can deliver huge rewards over the next several years.

A Wake Up Call For Small Business Owners

According to Scott Shane, author of "Illusions of
Entrepreneurship: The Costly Myths that Entrepreneurs, Investors,
and Policy Makers Live By", only 29-in-100 businesses will
remain in business after ten years. That means that a full 71% of
businesses started in any calendar year will be out of business
in only ten years.

It is sad to say, but the reason most businesses fail is that
business owners and managers fail to understand the nature of
advertising, the importance of tracking and measuring advertising
results, the Lifetime Value of a Customer, and the compounding
nature of the revenue stream.

I don't want to see your business on the trash heap of
yesteryear. So, it is my hope that you will take this article as
a wake-up call, as to the importance of advertising and its
potential to lift your business into profits.




---------------------------------------------------------------------
Hunter Waterhouse has been helping business owners advertise
their businesses online for nearly a decade. He is ready,
willing, and able to put his experience to work for Main
Street Businesses that seek to generate walk-in traffic to
their stores, from the online exposure of their business.
To learn more about how Hunter can help advertise your
local business, visit: http://onlinemarketinglocal.com/


--- END ARTICLE ---

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   We ask that you notify the author of publication of his
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are owned and operated by:

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3010 E Raintree
Stillwater, Oklahoma USA 74074


Learn more about our article distribution services by visiting:
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The content of this article is solely the property
and opinion of its author, Hunter Waterhouse
http://onlinemarketinglocal.com/



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A Free-Reprint Article Written by: Hunter Waterhouse

Article Title:
Article Marketing Advice: Increasing the Readability of Your Articles

See TERMS OF REPRINT to the end of the article.

Article Description:
When it comes to writing articles to promote your online
business, it's important to consider more than just your
marketing goals: it's essential that you also focus on writing
articles that people will want to read. In other words, you
don't just want to use words; and you don't want to market and
sell your business directly. Instead, you want to make an effort
to be engaging and influential.


Additional Article Information:
===============================

1054 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2009-11-17 10:30:00

Written By:     Hunter Waterhouse
Copyright:      2008-2009
Contact Email:  mailto:comments@...



For more free-reprint articles by Hunter Waterhouse, please visit:
http://www.thePhantomWriters.com/recent/author/hunter-waterhouse.html


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Article Marketing Advice: Increasing the Readability of Your Articles
Copyright (c) 2008-2009 Hunter Waterhouse
Online Marketing for Local Businesses
http://onlinemarketinglocal.com/



When it comes to writing articles to promote your online
business, it's important to consider more than just your
marketing goals: it's essential that you also focus on writing
articles that people will want to read. In other words, you
don't just want to use words; and you don't want to market and
sell your business directly. Instead, you want to make an effort
to be engaging and influential.

The first tip that will help you to increase the readability of
your articles is to write with the reader's concerns in mind. If
you are unsure of exactly how to do that, you may want to look
into article ghostwriters who understand article marketing and
who only focus on writing articles for Internet audiences. When
you work with article ghostwriters, you can focus more on your
business and know that someone else is working hard on your
behalf to write articles that will be read.

Getting The Best Results From Your Article Marketing Campaigns

Still, if you want to keep article writing within your company,
rather than outsourcing it, here are some tips for getting more
out of your article marketing campaigns:

1. Hook your readers from the start. Article writing is a lot
more effective for marketing your business when people will
actually read the articles. The best thing that you can do is to
catch their interest right away. Your article title will
determine if people will open your article, and the first
paragraph will ensure that people keep reading the article.

2. Avoid the temptation to overwhelm your readers with a lot of
information. Article writing is not about telling the reader
everything that there is to know; it's about sticking with a
central focus and giving your reader an introduction or overview
of the information they want and need to solve their problems. In
an article that probably won't be much more than one thousand
words, you will never be able to tell the reader everything they
need to know to solve a problem, but you can help put your reader
on solid footing for moving forward towards a workable solution.

3. Break up information into digestible chunks. Writing articles
is about expressing some key points. When it comes to writing
articles for the internet, what you are going to find is that
many readers skim rather than read your articles. Using numbered
lists (like this one) will help you to present your information
clearly, and let readers find what they are looking for quickly.
Similarly, if you use bullet lists or break up your text with
subheadings that are in a larger font and bolded, you can be sure
that after reading your article, the article's key points will
be easily recalled.

4. When it comes to article writing, particularly when you are
working to establish yourself as an expert, it's important to
show that you know what you're talking about. A great way of
doing that - and to break up the text of your article - is to
include quotes from more established experts. If you are writing
articles and are more established, you too should quote other
sources, possible letting the readers know why you disagree with
another writer.

5. Focus on spelling and grammar. Just as someone who is hiring
article ghostwriters should take the time to find ghost writing
services that are well versed in your point of view, it's also
important to be sure that you're writing in the native language
of your target audience. American English is different from that
spoken and written in England and India. Paying attention to your
spelling and grammar shows that you care about what you are
saying and that you are a professional.

A good example of the difference between the usage rules in
British English and American English is the story of Paul
Marshall from Dallas, Texas. When Paul was running his mortgage
business, he had hired some Indian writers to develop content for
his website. When he received the copy from his ghostwriters, the
copy used the word "mortgage scheme" in the text eleven times.
Paul was pissed, as you might well imagine. In British English,
"scheme" does not carry any negative connotation. Yet, as you
may well realize, "scheme" in American English is one of the
most negative words that can be applied to any business model. It
denotes "dishonesty" and "fraud" in American English. His
Indian writers could not understand his anger with their choice
of words, but you can understand his anger.

Professionalism In The Article Writing Process

Professionalism, unfortunately, is frequently overlooked when it
comes to article writing. Great writing flows, not just for the
writer whose aim is to get the words and message out, but also
for the readers who are consuming the information.

Because of this, one key element of an effective article is not
the writing itself: it is the readability of that article. Take
the time to look at the articles that grab your attention and jot
a few notes about each of them. Specifically, focus on the
following:

  * How did the writer grab your attention (or, if you weren't
interested in the first paragraph, what turned you off?

  * What sort of spacing did the writer use in the article?

  * What did you come away with after reading the article? In
other words, what were the key points of the article?

Writing articles is neither purely science nor purely art – at
its best; it is a good combination of the two. A great article
focuses on a key issue, isn't stuffed with keywords (you do want
search engines to find the article, but too many keywords in an
article takes away from readability), and is as easy to skim, as
it is to read.

When all is said and done, an article that gets read in its
entirety will carry the reader to the Author's Bio at the end of
the article. Ideally, the reader will read the entire article and
feel a desire to visit the author's website to learn more about
the writer of the article. It is article marketing at its best,
when the reader likes the article enough to click on the link in
the Author's Bio and visit the author's website to learn more
about what the author is offering.




---------------------------------------------------------------------
Hunter Waterhouse has been ghostwriting and building websites
since 1999. He is ready, willing, and able to put his experience
to work for Main Street Businesses that seek to generate walk-in traffic to
their stores, from the online exposure of their
business. To learn more about how Hunter can help your offline
business, visit: http://onlinemarketinglocal.com/local-services/


--- END ARTICLE ---

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http://onlinemarketinglocal.com/



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A Free-Reprint Article Written by: Braxton Heitz

Article Title:
Small Business Owners Who Manage Cash Flow Well Profit Tremendously

See TERMS OF REPRINT to the end of the article.

Article Description:
Starting a business is always a tremendous undertaking. It is the
most stressful undertaking a person could ever attempt to do.
Most new business owners fail to understand that running a
business is a complex operation, which will require the business
owner/manager to pull many hat tricks to stay afloat.


Additional Article Information:
===============================

1265 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2009-11-17 10:15:00

Written By:     Braxton Heitz
Copyright:      2007-2009
Contact Email:  mailto:braxton.heitz@...



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Small Business Owners Who Manage Cash Flow Well Profit Tremendously
Copyright (c) 2007-2009 Braxton Heitz
Jobs And Paychecks
http://www.jobsandpaychecks.com/



Starting a business is always a tremendous undertaking. It is the
most stressful undertaking a person could ever attempt to do.
Most new business owners fail to understand that running a
business is a complex operation, which will require the business
owner/manager to pull many hat tricks to stay afloat.

As the stress of the business grows, many new small business
owners find themselves completely overwhelmed by all of the work
required to keep their new business afloat.

Much of the strain of establishing and running a business is
centered on successfully juggling the finances. When working as
the head of a corporation or as a sole proprietor, every decision
made will affect the future of the business. Having a means of
relief in place in the event that a wrong decision is made can
often mean the difference between success and failure of the
business. When a bad financial decision creates a situation where
payroll cannot be met on time, a business can quickly find itself
without staff to continue operations.

Business Credit Cards For New Businesses

In many cases, start-up companies seek out a loan at the
beginning of their business. For business owners who are not
comfortable taking out a large loan, there are other options that
can be considered as an alternative.

A credit card designed specifically for business is an option
many companies will choose to pursue. This is just like a
traditional credit card, but it also provides a variety of
business directed incentives.

Credit card companies generally offer low interest rates to
attract new business enterprises. While the credit history of the
owner of a small business is going to be considered in factoring
how much credit a company can receive, other factors are
considered to carry greater significance.

The business plan and financial projections of a new company are
going to be the most important categories available for banks to
examine. Lenders and credit givers are fundamentally interested
in learning about your projected financial expectations.

For companies that have been around for awhile, an in-depth look
at its financial history and business projections are going to be
the most vital pieces of information a credit card company will
want to know.

A business credit card provider is going to be most concerned
with the stability of the company. Some banks are so concerned
about the stability of a business that they will not risk the
investment of offering any type of credit to a start-up company,
even if that company has a checking account at their bank, until
the company has maintained their business checking account for at
least one year.

This is by no means meant to discourage a business owner from
pursuing business financing. Instead, it is simply an observation
of the difficulties that many business owners face when trying to
establish business credit. Each bank has their own policies on
business credit cards, and some banks will prefer to be more
cautious than other banks.

The Pitfalls and Advantages of Business Credit Cards

As with any credit card, the most common pitfall of owning a
credit card is the potential to overspend. It is always best to
limit the amount of money that is charged on a credit card,
whether in personal finances or business finances. Business
start-up costs can be astronomical. There are also times when a
company needs a few extra dollars to keep their utilities from
being disconnected. If someone is not careful, they can easily
charge their way into a deep pit of debt that could ultimately
destroy their business.

The truth is that cash flow is always a problem for new
businesses. Small business credit cards can make it possible for
a business owner to pay all of their bills on time. The danger,
of using credit cards to maintain a business' cash flow, is when
the owner is in a state of denial about the true health of his or
her company. Unfortunately, some business owners become dependant
on their line of credit and use it to prop up a business cycle
that cannot sustain itself, ultimately leading to financial
disaster.

On the other hand, acquiring a business credit card could also be
one of the best decisions an owner could make towards the
long-term stability of his or her business. When a business owner
has access to additional funds to float his or her business
during a short window of cash flow problems, that extra money
could be just enough to keep the business alive to continue
operations. An example of such a situation could be when the
company's bank intends to hold a deposited check until after the
next payroll date. It is one thing for an owner to decide they
can wait a few more days to be paid, but it is quite another
thing altogether to ask a company's employees to wait five days
to be paid their wages.

Being able to access the financial means to keep a business
steady and on sure footing can provide a terrific sense of
security to the business owner.

The time when a credit card becomes especially handy to the
business owner is when tax time comes; a business credit card can
be a true asset. No one is better at finding accounting flaws
than our federal government, and almost every new business is
going to be audited in their first year.

If a company's transactions are all done with a business credit
card, then the company will have a permanent record of all of
their business transactions. Having documentation of all of your
expenses is vital, when dealing with the IRS.

The most important thing that a small business credit card can do
is to provide you with the means to establish a reputable credit
history with banks and lending institutions, so the business can
gain access to higher credit lines than what the typical start-up
company is afforded.

Inspiring Examples

One of the most successful cases of a small business succeeding
by the use of a business credit card can be found with Google.
Some would argue that Google is the most successful search engine
on the Internet. It has become such a phenomenon that the company
name has morphed in to a verb for all online searches.

It is amazing to think that it all began in a dorm room. Its next
home was in a garage. Eventually the founders of Google, Brin and
Page, realized they needed larger equipment. They bought all of
their new equipment on credit cards, because banks were not
interested in lending money to a small dot-com company.

Over 380 million people in over 35 different languages regularly
use Google to enhance their online experience. All of this
success was made possible by the start-up funds provided to the
Google founders by credit cards.

In Conclusion

Business credit cards can mean salvation for a fledgling company.
Having the resources to maintain your companies financial
stability can make any business owner more confident with in
their decision.

A good line of credit for your business can also lead to
countless openings for future growth. Establishing a strong and
steady financial history can be the perfect asset in finding
interested investors and development opportunities, when it is
time to reach out for a bigger line of credit.

For those small business owners who know how to utilize the
credit system to grow their business, the future may be greatly
enhanced. For those business owners who start their journey with
credit cards, the climb to greater credit availability is made
that much easier.




---------------------------------------------------------------------
Braxton Heitz writes about family finances and the struggles of
the job search. If you are looking for a job or looking to make
a career move in the current troubled economy, then visit the
Jobs And Paychecks website at: http://www.jobsandpaychecks.com/
If you are looking for good information about the job search,
visit: http://jobsearchmagazine.com/


--- END ARTICLE ---

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TERMS OF REPRINT - Publication Rules
(Last Updated:  May 11, 2006)

Our TERMS OF REPRINT are fully enforcable under the terms of:

   The Digital Millennium Copyright Act
   http://thomas.loc.gov/cgi-bin/query/z?c105:H.R.2281.ENR:

.....................................

*** Digital Reprint Rights ***

* If you publish this article in a website/forum/blog,
   You Must Set All URL's or Mailto Addresses in the body
   of the article AND in the Author's Resource Box as
   Hyperlinks (clickable links).

* Links must remain in the form that we published them.
   Clean links should point to the Author's links without
   redirects having been inserted into the copy.

* You are not allowed to Change or Delete any Words or
   Links in the Article or Resource Box. Paragraph breaks
   must be retained with articles. You can change where
   the paragraph breaks fall, but you cannot eliminate all
   paragraph breaks as some have chosen to do.

* Email Distribution of this article Must be done through
   Opt-in Email Only. No Unsolicited Commercial Email.


* You Are Allowed to format the layout of the article for
   proper display of the article in your website or in your
   ezine, so long as you can maintain the author's interests
   within the article.

* You may not use sentences from this article as an input
   for any software that steals sentences from others in
   order to build an article with software. The copyright on
   this article applies to the "WHOLE" article.


*** Author Notification ***

   We ask that you notify the author of publication of his
   or her work. Braxton Heitz can be reached at:
   braxton.heitz@...


*** Print Publication Reprint Rights ***

   If you desire to publish this article in a PRINT
   publication, you must contact the author directly
   for Print Permission at:
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ABOUT THIS ARTICLE SUBMISSION

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Bill Platt
3010 E Raintree
Stillwater, Oklahoma USA 74074


Learn more about our article distribution services by visiting:
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The content of this article is solely the property
and opinion of its author, Braxton Heitz
http://www.jobsandpaychecks.com/



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A Free-Reprint Article Written by: Hunter Waterhouse

Article Title:
Developing Original Articles: The Human Touch vs. Computer Software

See TERMS OF REPRINT to the end of the article.

Article Description:
With the increasing demand of high quality content on the web,
finding original articles and carefully stylized content is a
priority for companies to retain credibility. With today's
fierce search engine ranking competition, a steady supply of
original articles has become a necessity. Websites need to be
designed to increase traffic, and sites updated regularly with
fresh information are more likely to receive higher search engine
placement than those updated less frequently. As a result,
companies need to find sources of new and original content as
often as possible.


Additional Article Information:
===============================

735 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2009-11-12 10:00:00

Written By:     Hunter Waterhouse
Copyright:      2007-2009
Contact Email:  mailto:comments@...



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Developing Original Articles: The Human Touch vs. Computer Software
Copyright (c) 2007-2009 Hunter Waterhouse
Online Marketing for Local Businesses
http://onlinemarketinglocal.com/



With the increasing demand of high quality content on the web,
finding original articles and carefully stylized content is a
priority for companies to retain credibility.   With today's
fierce search engine ranking competition, a steady supply of
original articles has become a necessity.  Websites need to be
designed to increase traffic, and sites updated regularly with
fresh information are more likely to receive higher search engine
placement than those updated less frequently.  As a result,
companies need to find sources of new and original content as
often as possible.  The challenge is finding human writers who
can provide original articles with the right tone, voice, and
quality that the company needs, and also at the right price.

Before the emergence of computer programs that could 'create'
articles and pieces of web content, human writers were
responsible for developing all the original content for websites.
  However, with the rise of blogs and websites for independent
publishers, several applications are now available that simply
churn out content made from a computer program. While these have
the potential to create several articles on a given topic, they
do have limitations.  Semantics, sentence structure, meaning, and
even punctuation are often overlooked with these content spinners
and programs, and if they are caught by a search engine, the risk
of website blacklisting runs high.

Human writers provide reliable, authentic, and original content
on a regular basis.  By making use of natural creative processes
to develop and present an idea, they can develop a series of
original articles for any website or company.

The Value of Authentic Content and Original Articles

All website and business owners know how valuable original
content is for search engine placement, website validity, and
credibility in their industry.  Without a steady supply of
original articles, it is difficult to keep visitors returning to
the site and maintaining interest in the company.  The increasing
popularity of blogs is just one example of why 'content is
king' still rings true on the web today.  Human writers can
develop articles and unique ideas far better than any computer
software and application.  Unfortunately, many companies choose
applications that lead to poor quality content and a decrease in
their credibility.

What Content Creating Software Does

Content creation software is designed to string words and
sentences based on a topic and basic article.  These programs run
several variations of an article by substituting synonyms and
words throughout the page, and reconstructing sentences to
generate a 'new' or original article.  Today's leading content
duplication and content creation software programs include:
Article Content Spinner, Jetspinner, SiteEqualizer, ArticlePro,
and Article Output.

While these article and content spinner programs offer many
promises of 'well-written' article and original content, they
are not always accurate enough to catch duplicate sentences, and
they often have trouble even putting together sentences that make
sense.  In many cases, their processes are considered to be forms
of copyright theft, especially if the original article used as
the input was not generated by the owner.  Search engines that
can find even one sentence duplicated from an article can bar the
website from being listed on the rankings, and a single sentence
'stolen' in this way is at risk for copyright infringement.

Why Companies Need to Pursue Quality Human Writers

Google is the leading search engine on the internet, and
specifically outlines its duplicate content policy in the user
terms.  Article spinners that help generate 'original articles'
can create significant damage to a company's page ranking and
credibility online, putting them at risk for copyright
infringement and other penalties.  Submitting just a single
article to an article directory can be shared across multiple web
pages and websites, but using a content spinner to create
'fresh' content from this very same article puts all of the
content at risk.

Article marketing has become an industry in itself, but finding
high quality human writers is the most efficient, and safe,
method of generating valid clicks and increasing visitors to the
site.  Human writers can provide benefits beyond the limitations
of article content creation services.  These include completely
original article batches, clear and consistent messages, an
author's voice, powerful words and phrases that are easy to read
by all visitors, and simply and efficiently provide unique and
creative ideas in an original format.  Human writers can often
provide a fresh perspective on a topic or idea, something that
cannot be achieved with automated article writing software
packages.





---------------------------------------------------------------------
Hunter Waterhouse has been ghostwriting and building websites
since 1999. He is ready, willing, and able to put his experience
to work for Main Street Businesses that seek to generate walk-in traffic to
their stores, from the online exposure of their
business. To learn more about how Hunter can help your offline
business, visit: http://onlinemarketinglocal.com/local-services/


--- END ARTICLE ---

Get HTML or TEXT Copy-and-Paste Versions Of This Article at:
http://thePhantomWriters.com/free_content/db/w/human-writers-vs-computers.shtml#\
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Our TERMS OF REPRINT are fully enforcable under the terms of:

   The Digital Millennium Copyright Act
   http://thomas.loc.gov/cgi-bin/query/z?c105:H.R.2281.ENR:

.....................................

*** Digital Reprint Rights ***

* If you publish this article in a website/forum/blog,
   You Must Set All URL's or Mailto Addresses in the body
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   Hyperlinks (clickable links).

* Links must remain in the form that we published them.
   Clean links should point to the Author's links without
   redirects having been inserted into the copy.

* You are not allowed to Change or Delete any Words or
   Links in the Article or Resource Box. Paragraph breaks
   must be retained with articles. You can change where
   the paragraph breaks fall, but you cannot eliminate all
   paragraph breaks as some have chosen to do.

* Email Distribution of this article Must be done through
   Opt-in Email Only. No Unsolicited Commercial Email.


* You Are Allowed to format the layout of the article for
   proper display of the article in your website or in your
   ezine, so long as you can maintain the author's interests
   within the article.

* You may not use sentences from this article as an input
   for any software that steals sentences from others in
   order to build an article with software. The copyright on
   this article applies to the "WHOLE" article.


*** Author Notification ***

   We ask that you notify the author of publication of his
   or her work. Hunter Waterhouse can be reached at:
   comments@...


*** Print Publication Reprint Rights ***

   If you desire to publish this article in a PRINT
   publication, you must contact the author directly
   for Print Permission at:
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are owned and operated by:

Bill Platt
3010 E Raintree
Stillwater, Oklahoma USA 74074


Learn more about our article distribution services by visiting:
http://thephantomwriters.com/x.pl/tpw/info/article-distribution/index.html

The content of this article is solely the property
and opinion of its author, Hunter Waterhouse
http://onlinemarketinglocal.com/



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A Free-Reprint Article Written by: Paul Marshall

Article Title:
Santa Claus is Dead -- But Internet Marketing Get Rich Scams Aren't

See TERMS OF REPRINT to the end of the article.

Article Description:
Guard your wallet when Internet marketing scammers tell you
how easy online wealth is. All you need is to download their
secrets for $100s to $1,000s. Internet marketing isn't
really that hard when performed effectively, but it also
isn't as easy as the scammers try to convince you.


Additional Article Information:
===============================

828 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2009-11-10 13:00:00

Written By:     Paul Marshall
Copyright:      2009
Contact Email:  mailto:paul.marshall@...


Paul Marshall's Picture URL:
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Santa Claus is Dead -- But Internet Marketing Get Rich Scams Aren't
Copyright (c) 2009 Paul Marshall
Strategic Web Marketing Net
http://strategicwebmarketing.net/



Yes, Santa Claus IS really dead. Sorry for the news. And you
might want to keep the kids from looking over your shoulder here
for the next few minutes. :-)

As an Internet Marketing Coach, I hear all the time from new
clients how they've wasted hundreds to thousands on Internet
get-rich-quick schemes before coming to me.

Desperation and inexperience are the breading grounds that allow
these scammers to prey.

Just this last week, one of my colleagues replied to a guy on a
forum who wanted to start earning $5,000 each month -- oh, and
within the next 30 days. And he had $80.00 to invest, a whole
eighty dollars!

I'm sure the guy is nice, but he also sounds desperate. How is
anyone going to start earning literally thousands of dollars a
month within 30 days on just an $80.00 investment?

Isn't this scenario as realistic as saying ALL the employees at
your local fast food restaurant earn $100,000 per year?

Yes, Saint Nick is gone and did I mention that The Tooth Fairly
is on life support?

Let's get real.

Are You Real about Internet Earnings and the Business Costs
Required?

Back to my big spender above who has just $80.00 to
invest...where did he get the idea he could be a successful
Internet marketer on an $80.00 investment?

My guess is he probably got that idea from some forum.

And that may bring up a good point: are you likely to get good
advice going to forums?

Me personally, I'm too busy to participate in forums. Although
to be fair, I do have successful SEO (search engine optimization)
colleagues who do. But while you could encounter a talented
person to give you -- free advice -- on a forum, my best advice
to you is you are more likely to encounter people with -- free
time.

If they have so much free time to participate in forums, how busy
are they with paid work?

And about free advice...how many people do you personally know
who work for free? How would they pay their bills?

Do YOU work for free now?

Are you going to be working for free with your online enterprise?
If you're not, then why should someone else?

If you want to earn $100,000 per year form your Internet
business, do you want your advice coming from someone offering
free advice OR only charging $20.00 per hour?

OK, You've Got Some Money to Invest in Your Internet Business,
What's Your Next Step?

Well, protect it and spend it carefully! Watch out for "blue
sky" promises of anything that sounds too good to be true.

Compared to conventional advertising and marketing, you don't
need that much money to market online. But you do need some.

You need money for a Web site and you need some for marketing,
likely PPC (pay-per-click) and SEO.

The more cash you have to invest, the less time you have to
invest. You can hire an Internet Marketing Company to perform
much of the work for you.

OR, the less money you have, the more of your time that will be
required. This can be a very good time to considering hiring an
Internet Marketing Coach, to save you money and speed up the
timetable for you to earn income.

The problem is the people with no money to invest OR with
unrealistic expectations are the ones who fall prey to the
Internet marketing scammers. Often, these are the same people who
don't have the skills to do any of the work themselves or the
desire to develop the required skills (sigh).

An Example of what To Do...and what NOT To Do

Consider another one of my clients who paid $1,000 for a
well-known Internet marketing program. My client was told all
sorts of inconsistent things, including that the course was for
people new to online marketing, which that wasn't the case.

And he was told to market something online that he didn't know
anything about or have any particular interest in.

Huh??

How does THAT make any sense?

But at that moment, that was what he wanted to hear, because it
was easy and didn't require much effort or time from him.

Here's the real deal: there are dozens, hundreds or thousands of
people and companies marketing the same or similar product or
service to yours. You have to do it BETTER.

That requires time and effort. It requires making an effort and
using one's brain.

And this is where a qualified Marketing Coach or a Search Engine
Optimization Firm can help you.

If you select well, the money you spend you will more than save
in increased profits, much faster and avoiding the potholes and
pitfalls that come with Internet marketing. Those pitfalls can be
very expensive (and time consuming).

And there are actually Internet Marketing Coaches you can begin
with for only a few hundred dollars, which could be money very
well spent. :-)




---------------------------------------------------------------------
Marketing online since 2004, Paul Marshall can help you market
on a budget. You can learn about his affordable Internet
Marketing Consulting Services (and d-i-y Coaching) on his home
page: http://strategicwebmarketing.net/ You can learn more
about Paul on his LinkedIn profile page:
http://www.linkedin.com/in/paulmarshallwebmarketing and at
Strategic Web Marketing.net.


--- END ARTICLE ---

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A Free-Reprint Article Written by: Hunter Waterhouse

Article Title:
Balancing SEO Against The Needs of Your Article's Audience

See TERMS OF REPRINT to the end of the article.

Article Description:
Article marketing continues to be a proven method for generating
traffic to our websites and developing good search placement,
even after all of these years. I have been reading articles
online since 1995, and I continue to read a few dozen articles
per week on subjects that are dear to my heart.


Additional Article Information:
===============================

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Distribution Date and Time: 2009-11-09 13:15:00

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Copyright:      2008-2009
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Copyright (c) 2008-2009 Hunter Waterhouse
Online Marketing for Local Businesses
http://onlinemarketinglocal.com/



Article marketing continues to be a proven method for generating
traffic to our websites and developing good search placement,
even after all of these years. I have been reading articles
online since 1995, and I continue to read a few dozen articles
per week on subjects that are dear to my heart.

Some Claim That Article Marketing Does Not Work

Now and again, I will read a thread in a forum somewhere where
somebody claims that article marketing does not work.

Some article-marketing critics will admit that they have only
distributed only one or two articles. Well yeah, I can see why
article marketing did not work for them - because they did not
work at making article marketing profitable for them.

Article marketing is like any other method of advertising. If you
don't make a real investment in it, then you cannot reap great
rewards from it.

The Marketing Rule Of Seven

Advertising professionals speak of the "Marketing Rule Of
Seven," which suggests that a consumer must see your marketing
message at least seven times before they start to pay attention
to your message. The pros also suggest that once seven exposures
have been achieved, the consumer will make a subtle, subconscious
connection to the advertiser. Recognition brings rewards, in that
after seven exposures to an advertisement, consumers will start
to feel as if they know enough about the advertiser to trust
their sales message.

If television, radio and print advertisers understand that a
company's sales message must be seen or heard at least seven
times, then why would you - the Internet marketer - think that
you can write a single article and see the full benefit of the
medium?

Successful Article Marketing Requires A Commitment To The Reader

All commerce on the Internet is driven by information, such as
written sales messages and information about products and
services. Some websites also benefit from generic information
concerning topics that their potential clients will be interested
in reading. For example, if a website sells plumbing supplies,
the consumer may find the availability of information about how
to remove the old fittings and how to install the new plumbing
equipment, as an essential element of their purchase decision.

Article marketing when done correctly will not be a boring,
blathering of search engine optimized keywords related to a
product or service line.

Article marketing, when done well, will provide information that
will be of real interest to the person most likely to buy what
you are selling.

For example:

  * If you are selling auction services, give the reader tips to
help them make more money from the sale of their goods in the
auction environment or how a buyer can find a good deal.

  * If you are selling auto warranties, tell the reader how to
uncover the best value in an auto warranty plan and what features
to seek.

  * If you are selling resume services, give the reader advice on
how to write their own resume.

Article marketing when used well can help a company establish
itself as an expert in the field, and it can help show a reader
why hiring the author's service might be better than a
do-it-yourself project. As an example, with the resume advice
article, once the reader sees how comprehensive your knowledge is
and how detailed a resume should be, the reader may just decide
that using your resume writing service will be much more
productive than the do-it-yourself resume.

Just Like Lawyers, Writers Specialize Too

Beyond the cost of labor, content development is usually the
second most expensive expenditure made by the online vendor. It
is important to note that just as there are lawyers who
specialize in one area of law, there are also ghostwriters who
specialize in certain types of content creation.

People who write sales copy are referred to as "copywriters."
Copywriters are people who understand the nuances of how to make
people buy what you are selling.

They understand that replacing a single word in the sales copy
could mean the difference between lukewarm sales numbers and
red-hot sales numbers, and they know which words to change.

Some professional copywriters have a proven track record of
writing sales copy that has generated millions of dollars in
sales - people such as Frank Kern, Dan Lok, and Joe Vitale. These
guys know the value of their copywriting skills, and they charge
accordingly. If you ask them to write sales copy for you, don't
be surprised when they quote you a price in the range of $5-20
per written word.

Other writers might specialize in writing books, brochures, and
articles. Some writers specialize in the smaller word counts,
like the folks who write greeting cards and book jackets.

Finding The Best Writer For Your Needs

The kid down the street who writes part-time for the newspaper
may or may not be the best person to write your online articles
for you. One reason is that people who write for offline
publications seldom appreciate the importance of keywords in an
article for search engine marketing purposes.

Note this article for example. Our purpose is to show you how you
can use article marketing as a successful marketing tool for your
business. We also want to show how the articles should appeal
both to the reader and the search engine algorithms.

With these thoughts in mind, when you are finished reading this
article, read it a second time to see how many variations on the
following SEO keyword phrases can be found in this article:
article marketing, search engine marketing, keywords,
advertising, content creation, writers and copywriting. Of
course, copywriting is not the kind of writing we do, but people
who do not understand the specialization of writing skills might
type "copywriting" or "copywriters" into their favorite
search engine to find someone who writes informational articles.

One never knows precisely what the public will use as their
search keywords when they go to the search engine to find
information. That is the very reason why a good online article
writer must strive to showcase a range of similar keywords within
the context of an article.

Your Article Marketing Strategies Influence Your Overall Success

We know that some people tell you that the only reason to write
an article is to get a link back to your website. What most of
these people don't tell you is that most websites that accept
reprint articles do so, only after a human has reviewed or at
least scanned the article.

An article that does not read well will never be published on a
top-tier website. Yes, some websites may accept a poorly written
article, but more sites will only accept well-written articles.

A reader who is not impressed with your article will seldom reach
your resource box, so the link back in the resource box can only
give value to your website from the search engines - maybe. The
search engines generally only give value to articles on good
websites or those placements that have lots of links pointing to
the article within the website. Bad articles don't get published
on good websites, and they do not attract links.

As the Marketing Rule Of Seven should indicate, multiple articles
generate a long-term wave of new links and potential visitors to
your website.

Consistency is also important to a successful article marketing
campaign, in that releasing weekly articles will enable your
readers to see your marketing message regularly.

Finally, the smart use of a variety of related keyword phrases
will strengthen the ability of your article to appeal to the
search engines and the people who use them.

If you can balance the needs of your article's audience against
your need for search optimized content, then you can benefit
handsomely from your article marketing campaigns.




---------------------------------------------------------------------
Hunter Waterhouse has been ghostwriting and building websites
since 1999. He is ready, willing, and able to put his experience
to work for Main Street Businesses that seek to generate walk-in traffic to
their stores, from the online exposure of their
business. To learn more about how Hunter can help your offline
business, visit: http://onlinemarketinglocal.com/local-services/


--- END ARTICLE ---

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Our TERMS OF REPRINT are fully enforcable under the terms of:

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.....................................

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   Clean links should point to the Author's links without
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* You are not allowed to Change or Delete any Words or
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   must be retained with articles. You can change where
   the paragraph breaks fall, but you cannot eliminate all
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* Email Distribution of this article Must be done through
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* You Are Allowed to format the layout of the article for
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3010 E Raintree
Stillwater, Oklahoma USA 74074


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The content of this article is solely the property
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http://onlinemarketinglocal.com/



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A Free-Reprint Article Written by: Bill Platt

Article Title:
What Kind Of Backlinks Are Best At Helping Your Website In Google?

See TERMS OF REPRINT to the end of the article.

Article Description:
I was in the Warrior Forum, and someone asked what kinds of
Backlinks are worth pursuing. This is my answer to that
query.


Additional Article Information:
===============================

439 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2009-11-09 13:00:00

Written By:     Bill Platt
Copyright:      2009
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What Kind Of Backlinks Are Best At Helping Your Website In Google?
Copyright (c) 2009 Bill Platt
the Phantom Writers
http://thePhantomWriters.com



I was in the Warrior Forum, and someone asked what kinds of
Backlinks are worth pursuing. This is my answer to that query.

As an article marketing guy, I bet you can guess my answer.

The answer is that you should have links everywhere your
potential clients are looking to find you.

Very few link directories offer any real value to you.

Many article directories fall into the same trap.

The deal is that for your link to be worthwhile to you, it must
meet one of two criteria:

1. It must be on a page where people actually go to find stuff.

2. It must be on a page that Google or the other search engines
value as a reliable source of information.

If no humans will see your link and the search engines ignore
that link, then your effort will have been wasted.

So, you will want to get your link on a page that someone will
see or the search engines will value.

Article marketing when done correctly helps you achieve this, but
you will find little value from most of the article directories.

Like I said, article directories must either be fully archived by
the search engines, or people must find your article in the
directory.

A lot of article directories are plagued by the fact that the
only people using them are people submitting articles.

So it is important to try to give your articles an audience
outside of the article directory, where your potential clients
actually go to pick up information.

This is why quality content is most useful in article marketing.
Sure, the cheap article spinners can give you a few links, but if
those links do not meet the two criteria of human visitors or
search engine recognition, then those links are worthless to you.

Pure link counts only serve to tease your ego. I don't consider
an article valuable until it can put money in my pocket.

So I focus on getting my articles to publishers who will use the
content - preferably publishers that have lots of loyal visitors
and possibly even serious recognition from the search engines.

If the article delivers either humans or search engines, then
your article will have paid for its creation. If the article
delivers neither, you will have wasted your money, time and
efforts.

So lead with great content, and seek publication on websites that
cater to your target audience, especially when some of those
websites are authority websites that your target audience
appreciates and respects.

Links is one thing, but links that put money in your pocket
should always be the goal.




---------------------------------------------------------------------
Bill Platt has been providing article marketing services
since 2001, including article ghost writing and article
distribution services, through his website at:
http://thePhantomWriters.com/ He recently created a free
ebook titled, "Article Marketing: Beyond the Basics":
http://thephantomwriters.com/ebook-beyond-the-basics/
You can also listen to Article Marketing Tips and
Tutorials at: http://ArticleMarketingConceptsRadio.com/


--- END ARTICLE ---

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   redirects having been inserted into the copy.

* You are not allowed to Change or Delete any Words or
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   must be retained with articles. You can change where
   the paragraph breaks fall, but you cannot eliminate all
   paragraph breaks as some have chosen to do.

* Email Distribution of this article Must be done through
   Opt-in Email Only. No Unsolicited Commercial Email.


* You Are Allowed to format the layout of the article for
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http://thePhantomWriters.com



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A Free-Reprint Article Written by: Paul Marshall

Article Title:
How Online Marketing Consultants Can Supercharge Your Sales

See TERMS OF REPRINT to the end of the article.

Article Description:
Starting an online business, we all need to spend our money
carefully, often doing the work ourselves. But getting the
help and advice of Online Marketing Consultants could
actually save us money, by avoiding costly mistakes and
becoming profitable much faster. We understand the reasons
people should buy what we are selling. But can we
successfully explain that to our website visitors in
convincing language they relate to, instead of jargon and
lingo related to our industry?


Additional Article Information:
===============================

891 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2009-11-06 13:00:00

Written By:     Paul Marshall
Copyright:      2009
Contact Email:  mailto:paul.marshall@...


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How Online Marketing Consultants Can Supercharge Your Sales
Copyright (c) 2009 Paul Marshall
Strategic Web Marketing Net
http://strategicwebmarketing.net/



Starting out it can all be so overwhelming. But it doesn't need
to be.

We have to get our products or services exactly right.

Then we have to figure out how to explain them to others through
our website.

We understand the reasons people should buy what we are selling.
But can we successfully explain that to our website visitors in
convincing language they relate to, instead of jargon and lingo
related to our industry?

Finally, we have to develop an action plan to market online and
within our budget, which is often limited when first starting our
business.

And how do we develop that marketing plan? Where do we get the
information necessary to formulate marketing techniques that will
actually work for us? The number of sources out there is simply
overwhelming!

This is when getting feedback from a professional outside our own
industry can be valuable. You can turn to an affordable Online
Marketing Consultants who understands and specializes in small
businesses and new business start-ups.

What about Getting Internet Traffic to Your Site?

Some start by using pay-per-click marketing, like Google AdWords.
The trouble is that AdWords can get expensive quickly. And it
takes a LOT of time to set up and manage over time.

Starting out it may make sense to use AdWords. Plus, it can be a
great way to test your keyword search phrases to find out which
ones convert best. You can use AdWords for this purpose before
beginning search engine optimization (SEO).

But ultimately...sooner or later...most businesses need to
optimize for the search engines (SEO).

SEO can provide you qualified Internet traffic without
per-visitor costs. Think of it almost as free advertising...well,
free after the SEO costs in either time, money or some of both.

You should also utilize article marketing, getting your message
in front of article directory visitors and ezine newsletter
subscribers. This can generate faster sales, while you're
waiting on your SEO efforts to pay off.

Lastly, for most Internet businesses, they should use blog
postings or opt-in email marketing to stay in touch with their
prospective buyers, using a soft-sell method, over time. If ALL
you focus on are people who make a buying decision the very first
time they come to your site, you're missing out on the great
majority of sales you can make!

How Much Traffic Do You Need?

Here are some questions you'll need to consider when making
decisions about AdWords and SEO:

1. What is your monthly sales revenue goal from your website?

2. How much traffic to your website on a monthly basis will you
need to meet your sales goals?

3. What is (or will be) your click-through rate, whether from
AdWords impressions or organic SEO listings?

You need this number to determine the total number of monthly
impressions or search queries you'll need (for your AdWords ads
and your organic SEO listings to be seen by searchers), to arrive
at the monthly traffic number you need to your website.

4. What is (or will be) your conversion sales rate from your
traffic? Again, you need this number also to determine the amount
of monthly impressions or search queries you'll need.

Especially when first starting up, finding this type of data,
evaluating the accuracy of it and then implementing a plan can be
very time-consuming and can almost drive a person crazy!

There are a lot of so-called experts you can follow. But how do
you know if they know what they're talking about?

And without having these numbers (at least good estimates),
starting AdWords or SEO is like throwing darts with a blindfold
on!

Again, this is where talking with 1 or 2 Online Marketing
Consultants can help light your path. Your result can be more
sales, MUCH faster.

Which Keyword Search Phrases are Right for Your Business?

Think of keywords as the windows or doors to your website.
Without using the right ones for YOUR business, your website is
like a house without windows or doors -- no one is coming in.
Kinda the opposite of what you're going for. :-)

What makes good keywords for your business?

My advice to clients I coach is your keywords should:

1. accurately match what the search engine users INTEND when they
type in their keywords to the services or products you offer (get
inside their heads);

2. bring you enough traffic to be worth the AdWords or SEO
effort;

3. offer affordable enough AdWords bid prices, if you're using
AdWords;

4. have obtainable first or second page SEO results;

5. contain words in the phrases that suggest a searcher who is
ready to spend money (unless you're offering something that is
truly free);

6. CONVERT directly to a sale, a sales lead, a sign-up...whatever
your goal is.

Wrapping it Up

Be open to the value affordable Online Marketing Consultants
offer you. Someone who has already gone down the road you're on
can help you avoid the potholes along the way. And those potholes
can be very expensive...

There are talented advisors out there who understand small
businesses and new business start-ups. And they price their
services for these businesses.

Using someone talented, you'll almost certainly make more sales,
more quickly.

And following that advice and the other suggestions in this
article, your Internet marketing plan should be off to a great
start!




---------------------------------------------------------------------
Marketing online since 2004, Paul Marshall can help you market
on a budget. You can learn about his affordable Internet
Marketing Consulting Services (and d-i-y Coaching) on his home
page: http://strategicwebmarketing.net/ You can learn more
about Paul on his LinkedIn profile page:
http://www.linkedin.com/in/paulmarshallwebmarketing and at
Strategic Web Marketing.net.


--- END ARTICLE ---

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TERMS OF REPRINT - Publication Rules
(Last Updated:  May 11, 2006)

Our TERMS OF REPRINT are fully enforcable under the terms of:

   The Digital Millennium Copyright Act
   http://thomas.loc.gov/cgi-bin/query/z?c105:H.R.2281.ENR:

.....................................

*** Digital Reprint Rights ***

* If you publish this article in a website/forum/blog,
   You Must Set All URL's or Mailto Addresses in the body
   of the article AND in the Author's Resource Box as
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*** Author Notification ***

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*** Print Publication Reprint Rights ***

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