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From: JY&A Consulting <consulting@...>
Date: Fri Nov 21, 2003 10:23 am
Subject: CAP Online Update, fourth quarter 2003

consulting@...

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Dear CAP Subscribers:

Here are the new articles at CAP Online this quarter. If you find this email useful, feel free to pass it on to your friends – but please don't spam people you don't know. If you didn't receive this from us and wish to sign up, just email <mailto:cap-online-subscribe@yahoogroups.com>.

[ F r o m J Y & A C o n s u l t i n g ]
Most of the last six months, for me, have been made up of Webby Award campaigning (our sister publication Lucire was nominated) and preparing for the 2003 Medinge Group meeting in Sweden. Some of you may recall that last year, Medinge resulted in our writing of the book Beyond Branding, released at the end of October by Kogan Page of London. This year, Medinge announced its 'top brands with a conscience', which you can find both at <http://www.jyanet.com/1110pr0.htm> and <http://www.medinge.org>.
It's important that branding becomes more human and I'm proud that the Medinge Group is leading the charge.
On the same note, do check out Beyond Branding's web site, which includes a blog maintained by John Moore of Ourhouse (http://www.roundourhouse.com) and which I designed. There are more perspectives there and John's always willing to hear additional thoughts.
With all this, it's fitting that we make this issue of CAP a Beyond Branding special. To that end, you can not only read the articles online and download some PDFs, but you can get the entire issue of CAP Print for winter 2003–4 at <http://www.jyanet.com/cap/2003/1121fe0.shtml>. I hope it'll make interesting reading and I wish all our readers happy holidays. – Jack Yan, www.jackyan.com

[ D i s c u s s i o n ]
The Brand Hut

If you would like to join a branding list for professionals, there is an independent list at Yahoo! Groups called the Brand Hut. There's no JY&AC advertising at this list: it's set up strictly for the discussion of the profession and how we may effect positive societal change, just as we try to do at the Chief Brand Officers' Association.
   The URL is <http://groups.yahoo.com/group/brandhut> and to join, email brandhut-subscribe@yahoogroups.com.

[ F e a t u r e ]
Branding and the international community

Nation branding could promote a sense of the international community and prevent countries from following a course of realpolitik at the expense of global harmony. Jack Yan examines the branding of foreign policy

<http://www.jyanet.com/cap/2003/1114fe0.shtml> HTML edition
<http://www.jyanet.com/cap/2003/1114fe0.pdf> PDF edition

[ B o o k   R e v i e w ]
Beyond Branding: a call to action

Showing how humanity can be put back into branding is the internationally authored Beyond Branding: How the New Values of Transparency and Integrity Are Changing the World of Brands

<http://www.jyanet.com/cap/2003/1115fe0.shtml> HTML edition
<http://www.jyanet.com/cap/2003/1115fe0.pdf> PDF edition
<http://www.amazon.co.uk/exec/obidos/ASIN/0749441151/lucire05/> Beyond Branding link at Amazon.co.uk

[ O b s e r v a t i o n s ]
Well Beyond Branding

Beyond Branding is more than a book: it is a real call for change in the way business is conducted. That change does not start with branding departments, but with you as an individual, says Malcolm Allan

<http://www.jyanet.com/cap/2003/1120fe0.shtml> HTML edition
<http://www.jyanet.com/cap/2003/1120fe0.pdf> PDF edition

[ F e a t u r e ]
Marcom strategies for today's uncertain economy

Companies can’t operate as though a gold mine existed in the budget. Jon Boroshok investigates strategies for marketing communications and PR in the uncertain economy and gives tips on how to select the best shop

<http://www.jyanet.com/cap/2003/0804fe0.shtml>

[ F e a t u r e ]
Guerrilla viral marketing

Jay Conrad Levinson looks at how viral marketing can take a company to its “tipping point” for success

<http://www.jyanet.com/cap/2003/1119fe0.shtml>

[ F e a t u r e ]
CAP Print, winter 2003–4

Download the entire print version of CAP as a PDF and get access to Simon Anholt's 'Why Brands Count', extracted from his seminal Brand New Justice: the Upside of Global Branding.

<http://www.jyanet.com/cap/2003/1121fe0.shtml>
<http://www.amazon.com/exec/obidos/ISBN=0750656999/lucireA/> Purchase Brand New Justice from Amazon.com
<http://www.amazon.co.uk/exec/obidos/ISBN=0750656999/lucire05/> Purchase Brand New Justice from Amazon.co.uk

[ P a r t i n g   s h o t ]
Remember that CAP is always open to your comments – select 'Feedback' from the menu bar or visit <http://www.jyanet.com/cap/feedback.html>.
   Your colleagues and friends can sign up as you did: select 'Register for updates' from the menu bar at <http://www.jyanet.com/cap> and click 'Go', then fill in the form, or simply email <mailto:cap-online-subscribe@yahoogroups.com> with a blank email. If you have colleagues or friends who may be interested, please feel free to forward this email – without spamming anyone you don't know.
   If you would like to be removed from emailings, email cap-online-unsubscribe@yahoogroups.com. We never spam. If you think you should not be on this emailing list, then someone has used your email address wrongly on our subscription form. Please contact us if this has happened. If you didn't sign directly to the Yahoo! Groups list, you may be able to follow it up with Yahoo!—and we will offer our full cooperation by checking the group management records.
   We hope you'll enjoy our latest issue!

With our best regards,

JY&A Consulting staff
<http://www.jyanet.com/consulting/>

JY&A Consulting <http://www.jyanet.com/consulting/>
Live your vision.

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From: JY&A Consulting <consulting@...>
Date: Wed Apr 2, 2003 8:47 am
Subject: CAP Online Update, second quarter 2003

consulting@...

Send Email

Dear CAP Subscribers:

Here are the new articles at CAP Online this quarter. If you find this email useful, feel free to pass it on to your friends – but please don't spam people you don't know. If you didn't receive this from us and wish to sign up, just email <mailto:cap-online-subscribe@yahoogroups.com>.

[ F r o m J Y & A C o n s u l t i n g ]
This last quarter has been one of realizing a lot of our dreams. For starters, the special issue of the Journal of Brand Management, entitled 'Branding Total Corporate Responsibility', will be out very soon. We've begun a list of corporate responsibility links at <http://www.jyanet.com/links-br.htm> and welcome your suggestions for it.
   Meanwhile, I finished my chapter for a new book being edited by Nicholas Ind. The title of the book isn't finalized yet, but my contribution details more of the Brand Manifesto, which you read about at CAP Online last September. How important is the Manifesto to the future of branding and marketing? After analysing and interviewing Gen Y members, it looks critical. Check out the Manifesto at <http://www.jyanet.com/cap/2002/0909fe0.shtml> for a refresher. If you need a little more of a hint at what I wrote, there is a related speech at my personal site at <http://www.jackyan.com/stuff-speeches.shtml>.
   Don't worry—when the publication of the book nears in the (northern) autumn, you can be sure we'll promote it! (We're allowed that bias, aren't we?)
   And Stefan Engeseth's Detective Marketing (<http://www.detectivemarketing.com> and orders at <http://www.amazon.com/exec/obidos/ISBN=9163113899/lucireA/>) has been picked up over in Communist China. We said in a release, 'Swedish "business bible" spreads gospel to mainland China' and we're proud to say it's his JY&AC version that the Chinese have embraced, not the emailed version. Stefan scored a double whammy this week with the publication of one of his articles in Brandchannel (http://www.brandchannel.com) on Swedish retail chain ICA—but again, you can read his original thoughts here.
   This quarter, our friend John Moore at Ourhouse has contributed a few words about his speciality, authenticity; we look at Simon Anholt's long-awaited book, Brand New Justice—surely early 2003's most important branding title. As the second quarter unfolds, you can be sure there'll be more at CAP Online. – Jack Yan, www.jackyan.com

[ F e a t u r e ]
Putting humanity into branding

Humanity has disappeared out of branding, writes John Moore, who introduces ways to get rid of the BS in favour of authenticity

<http://www.jyanet.com/cap/2003/0315fe0.shtml>

[ F e a t u r e ]
Brand USA

With criticism mounting over the USA, author Nick Wreden suggests ways to fix the nation’s brand

<http://www.jyanet.com/cap/2003/0401fe0.shtml>
Nick Wreden's book, Fusion Branding: How to Forge Your Brand for the Future: <http://www.amazon.com/exec/obidos/ISBN=0971744203/lucireA/>.

[ B o o k   R e v i e w ]
Social justice through branding

Jack Yan reviews Simon Anholt’s Brand New Justice and finds there’s plenty of hope on using it to create a fairer global distribution of wealth

<http://www.jyanet.com/cap/2003/0317fe0.shtml>
Simon Anholt's Brand New Justice: the Upside of Global Branding: <http://www.amazon.com/exec/obidos/ISBN=0750656999/lucireA/>

[ D i s c u s s i o n ]
The Brand Hut

If you would like to join a branding list for professionals, JY&AC president Jack Yan has set up an independent list at Yahoo! Groups called the Brand Hut. There's no JY&AC advertising at this list: it's set up strictly for the discussion of the profession and how we may effect positive societal change, just as we try to do at the Chief Brand Officers' Association.
   Luminaries from the branding business and academia from around the world are there and we invite fellow professionals and academics to check it out. The URL is <http://groups.yahoo.com/group/brandhut> and to join, email brandhut-subscribe@yahoogroups.com.

[ O b s e r v a t i o n s ]
Is Yahoo! still a brand?

Analysing the brand alone, Yahoo! has lost its lovin’ feeling and is looking positively shaky, writes Jack Yan

<http://www.jyanet.com/cap/2003/0321ob0.shtml>
Related link: Atul Chitnis: 'What's wrong with Yahoo!?', <http://atulchitnis.net/diary/showentry/111>

[ F e a t u r e ]
The branding crystal ball

Jack Yan and Stefan Engeseth peer into their crystal ball and offer their predictions for 2003 brand trends, including CSR and the shift toward middle-class brands

<http://www.jyanet.com/cap/2003/0215fe0.shtml>
Stefan Engeseth's Detective Marketing: <http://www.amazon.com/exec/obidos/ISBN=9163113899/lucireA/>

[ P a r t i n g   s h o t ]
Remember that CAP is always open to your comments – select 'Feedback' from the menu bar or visit <http://www.jyanet.com/cap/feedback.html>.
   Your colleagues and friends can sign up as you did: select 'Register for updates' from the menu bar at <http://www.jyanet.com/cap> and click 'Go', then fill in the form, or simply email <mailto:cap-online-subscribe@yahoogroups.com> with a blank email. If you have colleagues or friends who may be interested, please feel free to forward this email – without spamming anyone you don't know.
   If you would like to be removed from emailings, email cap-online-unsubscribe@yahoogroups.com. We never spam. If you think you should not be on this emailing list, then someone has used your email address wrongly on our subscription form. Please contact us if this has happened. If you didn't sign directly to the Yahoo! Groups list, we'll be able to provide you with the sign-up form for your investigation (as proof we didn't intentionally spam you) so you can chase up the offender.
   We hope you'll enjoy our latest issue!

With our best regards,

JY&A Consulting staff
<http://www.jyanet.com/consulting/>

JY&A Consulting <http://www.jyanet.com/consulting/>
Live your vision.

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From: JY&A Consulting <consulting@...>
Date: Sat Jan 25, 2003 11:53 am
Subject: CAP Online Update, first quarter 2003

consulting@...

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Dear CAP Subscribers:

Here are the new articles at CAP Online this quarter. If you find this email useful, feel free to pass it on to your friends – but please don't spam people you don't know. If you didn't receive this from us and wish to sign up, just email <mailto:cap-online-subscribe@yahoogroups.com>.

[ F r o m J Y & A C o n s u l t i n g ]
We haven't been as regular with these emailouts as we would have liked. So what did we do in 2002?
   Most of the year was taken up with building JY&AC contacts globally. We have new members on the team and new locations – Stefan Engeseth in Sweden, an alliance with Lobel Consulting in Santiago – while the team itself made great headway in 2002 with conferences, such as the Medinge Chief Brand Officers' group that came up with the Brand Manifesto.
   CSR isn't new at JY&A Consulting. I dare say a lot of you joined this list because of our ethical stance, long before anyone was fussing about Enron. What is new is the way many people in the branding profession have banded together to find solutions to the criticism. That means new ways of valuing organizations by placing humanity at the core, not figures. You can find a lot of the articles relating to these topics throughout the CAP Online site at <http://www.jyanet.com/cap/>. And, in a few months’ time, you will be able to pick up a special issue of the Journal of Brand Management on 'Branding Total Corporate Responsibility', as another sign of this professional unity.
   As we begin 2003, we're advancing even more ideas based around freedom and humanity, just as we always have. Spirituality and business – someone must be buying all those books, but no one's admitting it. Or shorter patent terms – Canadian economist Reuven Brenner examines the effects. Rebranding Saab – Stefan Engeseth has some great ideas. Also there are some 2002 articles that we didn't alert you about, principally because there weren't enough to warrant disturbing your emailbox. They're on everything from branding automobiles to healing. It's all here at CAP Online. – Jack Yan, www.jackyan.com

[ D i s c u s s i o n ]
The Brand Hut

If you would like to join a branding list for professionals, JY&AC president Jack Yan has set up an independent list at Yahoo! Groups called the Brand Hut. There's no JY&AC advertising at this list: it's set up strictly for the discussion of the profession and how we may effect positive societal change, just as we try to do at the Chief Brand Officers' Association.
   Luminaries from the branding business and academia from around the world are there and we invite fellow professionals and academics to check it out. The URL is <http://groups.yahoo.com/group/brandhut> and to join, email brandhut-subscribe@yahoogroups.com.

[ F e a t u r e ]
Spirituality and business: the next movement?

Spirituality and business might seem odd bedfellows at first glance, but is that because we view the latter as corrupt and materialistic? If we believe in the goodness that commerce can do, we should be able to accept and promote what might be one of its roots as the next big step in strategy. Jack Yan’s paper, delivered in Amsterdam on January 17, is reproduced here

<http://www.jyanet.com/cap/2003/0117fe0.shtml> HTML edition
<http://www.jyanet.com/cap/2003/0117fe0.pdf> PDF edition

[ F e a t u r e ]
Patents, tort and antitrust—a deal?

What effect would reducing the patent term have on commerce? Reuven Brenner of McGill University thinks it could lead to economic growth

<http://www.jyanet.com/cap/2003/0121fe0.shtml>
Reuven Brenner's latest book is The Force of Finance (New York: Texere 2002), <http://www.amazon.com/exec/obidos/ISBN=1587991306/lucireA/>.

[ F e a t u r e ]
Saab needs to go outside the car box

Saab’s brand is too weak to extract premium margins. Yet it remains a potent national symbol for Swedes, says the Financial Times. Common sense and out-of-the-box thinking can drive Saab to sell more cars, says Stefan Engeseth

<http://www.jyanet.com/cap/2003/0124fe0.shtml>
Related link: On MG Rover: <http://www.jyanet.com/cap/2002/1104fe0.shtml>
Stefan Engeseth's Detective Marketing: <http://www.amazon.com/exec/obidos/ISBN=9163113899/lucireA/>

[ O b s e r v a t i o n s ]
Analysing brands can tell you whether to buy

With confidence in traditional stock analysis hurt, a better and more long-term way could be examining corporations’ brands, according to Jack Yan

<http://www.jyanet.com/cap/2003/0106ob0.shtml>

[ B o o k   R e v i e w ]
The best how-to for global marketing

Donald De Palma’s Business without Borders <http://www.amazon.com/exec/obidos/ISBN=0471204692/lucireA/> is the ideal post-dot-com title about modern international marketing

<http://www.jyanet.com/cap/2002/1027fe0.shtml>

[ P a r t i n g   s h o t ]
Remember that CAP is always open to your comments – select 'Feedback' from the menu bar or visit <http://www.jyanet.com/cap/feedback.html>.
   Your colleagues and friends can sign up as you did: select 'Register for updates' from the menu bar at <http://www.jyanet.com/cap> and click 'Go', then fill in the form, or simply email <mailto:cap-online-subscribe@yahoogroups.com> with a blank email. If you have colleagues or friends who may be interested, please feel free to forward this email – without spamming anyone you don't know.
   If you would like to be removed from emailings, email cap-online-unsubscribe@yahoogroups.com. We never spam. If you think you should not be on this emailing list, then someone has used your email address wrongly on our subscription form. Please contact us if this has happened. If you didn't sign directly to the Yahoo! Groups list, we'll be able to provide you with the sign-up form for your investigation (as proof we didn't intentionally spam you) so you can chase up the offender.
   We hope you'll enjoy our latest issue!

With our best regards,

JY&A Consulting staff
<http://www.jyanet.com/consulting/>

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From: JY&A Consulting <consult@...>
Date: Tue Mar 19, 2002 1:18 pm
Subject: CAP Online: additional message about a conference

consult@...

Send Email

Dear CAP Subscribers:

When we sent out our updates' bulletin a few days ago, we foolishly neglected to include a message about a useful strategic communications and branding conference.
   CAP Online has not been paid to put this message in, nor are we affiliated with the organizers. We include it in hope that colleagues will find it interesting and relevant, as we did, and that you will not be offended by the additional message this week.
   There is a discount for registering before March 22.
   We apologize to both Ms Hollar of the IQPC for our earlier omission, which we now remedy, and to readers who may feel the tone is too commercial.

Very sincerely yours,

Jack Yan
JY&A Consulting

Dear Communications Leader,

Benchmark against the best! See what other corporations are doing now to improve their internal communication practices and procedures to keep fears, rumors, and other distractions from compromising employee productivity in these trying times.

IQPC has put together a unique conference where you can discover firsthand how internal communications best practices are put into action.

This conference shows you how to integrate your internal communications strategies as a proactive corporate activity that yields measurable bottom-line results. For example, you'll see how Honeywell targets communication to employee segments; steps Lockheed Martin took to implement a 2-way communications initiative; ways Corning uses their employees to boost brand identity and corporate reputation; and that's just scratching the surface.

In addition, the conference features two "hands-on" workshops designed to provide you with the strategies, tips, tools, and techniques to assist you in confronting the internal communications challenges you face on a daily basis. I urge you to take a moment to look over the entire brochure by visiting our website at:

http://www.iqpc.com/NA-1751-02

This conference offers you the most productive 3 days out of the office ever. You'll meet with peers facing the same issues as yourself. You'll hear case studies from Siemens Energy, Allstate Insurance, Hewlett Packard, SC Johnson, America Online, and others that spell out in detail how to overcome all the obstacles and get your internal communications process in top notch order.

Sign Up Now and Save $100 On The Registration Fee

As a special offer, if you register for this conference on or before March 22, 2002 you will save $100 off the registration fee. To get the discount, you must use the discount code: #US20E# when you sign up. Register yourself and a team of key people today by calling 1-800-882-8684, by faxing the registration form on page 4 of this fax to 973-256-0205, or online at www.iqpc.com!

Sincerely,

Nicole Hollar
Conference Director
The International Quality & Productivity Center nicole.hollar@...

FULL CONFERENCE AGENDA AVAILABLE AT:

http://www.iqpc.com/NA-1751-02

Register Now for Strategic Internal Communications

Register and pay in full before March 22, 2002, and take $200 off the
registration fees listed below!

Your Discount Code is: US20E, CALL: 1-800-882-8684, FAX this form to: (973) 256-0205 EMAIL: info@... or VISIT: www.iqpc.com and search Diversity in Healthcare for a complete brochure!

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From: JY&A Consulting <consult@...>
Date: Mon Mar 18, 2002 7:33 am
Subject: CAP Online Update, first quarter 2002

consult@...

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From: JY&A Consulting <consult@...>
Date: Tue Dec 11, 2001 10:36 pm
Subject: CAP Online Update, fourth quarter 2001

consult@...

Send Email

Dear CAP Subscribers:

Here are the new articles at CAP Online this quarter. If you find this email useful, feel free to pass it on to your friends – but please don't spam people you don't know. If you didn't receive this from us and wish to sign up, just email <mailto:cap-online-subscribe@yahoogroups.com>.
   Please find below the last Update sent from this service.

[ F r o m J Y & A C o n s u l t i n g ]
Before we start, a bulletin about JY&A Consulting (at <http://jyanet.com/consulting/>). We've facelifted our site since the last CAP Online emailout, added team members including two of the world's authorities on country-of-origin branding, Profs Eugene D. Jaffe and Israel D. Nebenzahl.
Jack Yan recently did a live network television interview in New Zealand, which you can catch webcast in RealVideo at <http://goodtaste.nzoom.com/style/story.html?story_jack_yan_today.inc>.
   With leading experts on board, there are no more reasons against hiring a virtual consultancy, particularly with JY&AC's seven cities and our regular flights. See <http://jyanet.com/consulting/> for the latest and <http://jyanet.com/1119pr2.htm> for the press release about Eugene and Israel, Demian Rosenblatt and Donna Borak.

<http://jyanet.com/consulting/> Web site
<http://jyanet.com/consulting/2002profile.pdf> PDF profile

[ F e a t u r e ]
Branding in the 2000s: the new forces at work

As northern European companies strengthen in the 2000s, and the People's Republic of China joins the WTO and as governments cooperate after September 11, how will branding strategies change from the predominantly occidental–American model? Will it be pushed gently from Scandinavia into new areas and will the discipline be influenced by a need to discover more about the mainland Chinese consumer? Jack Yan examines how the discipline of branding will be affected

<http://jyanet.com/cap/2001/1211fe0.shtml> HTML edition
<http://jyanet.com/cap/2001/1211fe0.pdf> PDF edition, with footnotes

[ F e a t u r e ]
The new power of advertising

Jay Conrad Levinson discusses how advertising has changed in the dot com era

<http://jyanet.com/cap/2001/1121fe0.shtml>

[ F e a t u r e ]
The new survivor game: keeping and finding work in an unsteady job market

Meagan Van Beest offers a volume of tips on how to survive and thrive in the current economic climate

<http://jyanet.com/cap/2001/1118fe0.shtml>

[ F e a t u r e ]
Carry on globalizing

Why globalization can safely continue and why the charge of anti-Americanism is not always valid, as told by JY&A Consulting to The New York Times and expanded upon for this article

<http://jyanet.com/cap/2001/1018fe0.shtml> HTML edition
<http://jyanet.com/cap/2001/1018fe0.pdf> PDF edition

[ F e a t u r e ]
Online branding: an antipodean experience

As promised, the full version of the paper as published in Berlin in mid-2001

<http://jyanet.com/cap/2001/1019fe0.shtml> Synopsis
<http://jyanet.com/cap/2001/1019fe0.pdf> PDF edition

[ O b s e r v a t i o n s ]
Welcome back, Harper's Bazaar

Harper's Bazaar gets redesigned for 2002 and goes traditional, just as we predicted, by Jack Yan

<http://jyanet.com/cap/2001/1118ob0.shtml>

[ T r a i n i n g a n d R e s o u r c e s ]
Book reviews

Coming soon: our review of Detective Marketing and Aaker's 'The Lure of Global Branding'

<http://jyanet.com/cap/training.shtml>

[ P a r t i n g   s h o t ]
Remember that CAP is always open to your comments – select 'Feedback' from the menu bar or visit <http://jyanet.com/cap/feedback.html>.
   Your colleagues and friends can sign up as you did: select 'Register for updates' from the menu bar at <http://jyanet.com/cap> and click 'Go', then fill in the form, or simply email <mailto:cap-online-subscribe@yahoogroups.com> with a blank email. If you have colleagues or friends who may be interested, please feel free to forward this email – without spamming anyone you don't know.
   If you would like to be removed from this mailing list, you'll be able to email cap-online-unsubscribe@yahoogroups.com. We never spam. If you think you should not be on this mailing list, then someone has used your email address wrongly on our subscription form. Please contact us if this has happened. If you didn't sign directly to the Yahoo! Groups list, we'll be able to provide you with the sign-up form for your investigation (as proof we didn't intentionally spam you) so you can chase up the offender.
   We hope you'll enjoy our latest issue! Happy holidays to all readers.

With our best regards,

JY&A Consulting staff
<http://jyanet.com/consulting/>

Vote for the Jack Yan & Associates group for the Fast Company Fast 50 challenge at <http://www.fastcompany.com/fast50/profile/?yan359>

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From: JY&A Consulting <consult@...>
Date: Tue May 1, 2001 11:05 pm
Subject: CAP Online Update, May 2001

consult@...

Send Email

Dear CAP Subscribers:

Here are the new articles at CAP Online since March 16. If you find this email useful, feel free to pass it on to your friends – but please don't spam people you don't know. If you didn't receive this from us and wish to sign up, just email <mailto:cap-online-subscribe@yahoogroups.com>.
Please find below the last Update sent from this service.

[ F e a t u r e ]
The moral globalist: making globalization work

Globalization can work, but with “moral globalists”, not corporations that seek to marginalize the poor, says Jack Yan

<http://jyanet.com/cap/2001/0502fe0.shtml> HTML edition
<http://jyanet.com/cap/2001/0502fe0.pdf> PDF edition, with footnotes

[ F e a t u r e ]
Koliba, from 1940s style to 3,300 kerning pairs

Designed by Jure Stojan, the new JY Koliba typeface family brings the craftsmanship and structure of Slovenian architecture together with the personal style of hand-lettering

<http://jyanet.com/cap/2001/0501fe0.shtml>

[ A d v e r t i s e m e n t ]
Visual Arts Trends

Check in to Visual Arts Trends, a publication dedicated to the creative professional providing a snapshot of trends in our industries. Available by subscription, each issue is packed with information you can immediately use. There's a web site at <http://www.visualartstrends.com> with a sampling of what you can expect.
<http://www.visualartstrends.com>

[ F e a t u r e ]
What do people want online? It’s not what you think it is

Flash, razzmatazz and all that jazz it isn’t. Jay Conrad Levinson, the creator of the Marlboro Man and guerrilla marketing, explains what people want on the web

<http://jyanet.com/cap/2001/0424fe0.shtml>

[ O b s e r v a t i o n s ]
Global fashion branding in seven minutes

Is there a secret behind Lucire's rise in ranking at Alexa? Jack Yan tries to enlighten the 7×7 group in Wellington, New Zealand

<http://jyanet.com/cap/2001/0430ob0.shtml> HTML edition
<http://jyanet.com/cap/2001/0430ob0.pdf> PDF edition

[ P a r t i n g   s h o t ]
Remember that CAP is always open to your comments – select 'Feedback' from the menu bar or visit <http://jyanet.com/cap/feedback.html>.
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