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Article Title:
==============

3 Response Killing Direct Mail Copywriting Mistakes & How to Easily Avoid Them

Article Description:
====================

Your constant challenge as a direct mail copywriter is to
effectively communicate with target markets in their language.
Many writers specialize in one or two niche areas. It doesn't
matter. Even seasoned writers sometimes drop the ball and make
easily avoidable mistakes.


Additional Article Information:
===============================

834 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2007-10-29 10:00:00

Written By:     Dan Lok
Copyright:      2007
Contact Email:  mailto:article@...



For more free-reprint articles by Dan Lok, please visit:
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3 Response Killing Direct Mail Copywriting Mistakes & How to Easily Avoid Them
Copyright (c) 2007 Dan Lok
Quick Turn Marketing International, Ltd.
http://www.WebsiteConversionExpert.com



Your constant challenge as a direct mail copywriter is to
effectively communicate with target markets in their language.
Many writers specialize in one or two niche areas. It doesn't
matter. Even seasoned writers sometimes drop the ball and make
easily avoidable mistakes.

Today we'll discuss 3 common mistakes I've seen in direct mail
copywriting. More prevalent online but still see some real
blunders in offline copy. Put these DM copywriting tips in your
repertoire and use them.

You'll see magic in your response rates and conversions...

Response Killer #1: Leading with your product, or business, and
not with what the reader wants or is concerned about.

We've all heard it before, and you'll hear it again right
now...the reader wants to know, "What's in it for me?" Overused?
Maybe. Tired? No! You and even your product is not important to
the prospect. They really and truly only want to know how
they'll benefit. It's sounds completely selfish and it is. But
it's an undisputed reality. So don't fight it.

Avoid writing copy that discusses who your company is, your
corporate history and philosophy, or your goals and objectives.
Successful direct mail always focuses on the prospect. What she
wants. What her pains or difficulties in life are. Your copy
should address her problems and how you'll solve them as quickly
as possible.

And what's the best way to do this? Simple...

Do your due diligence. Talk to people in your target market. Go
where they go and learn about their problems. Read their
publications, attend the same functions, in short...get into
their world and find out what makes them tick.

It's the only way to know.

And when you know your target market, your copy will speak their
language and speak directly to them. Your response will directly
reflect the quality of your homework. You'll also be head and
shoulders above many ad agency writers who never leave their
desks.

Response Killer #2: Failing to use copy that's proven to
dramatically increase response. Some industry people may think
these words are passé, overused, or no longer effective. And
they're wrong. These response-boosters are used simply because
they still work!

Words like...free, no obligation, no salesperson will call you,
limited time only, new, or ground-breaking. If you use any of
these words just make sure you're telling the truth about it.
People aren't dumb. If you use, limited time only, and the
prospect doesn't buy the first time but later receives a
follow-up mailing from you for the same limited time only
offer...shame on you. Consumes can have long memories and love to
prove themselves right and you wrong.

If you're offering anything at no cost, tell them it's free.
Tests have shown that using "free" pulls a better response than
not using it. For example, a free brochure or a free sample. If
there's no further obligation on their part, be sure to tell
them. You'll see a better response.

The phrase, no salesman will call, has proven to have a dramatic
effect on response rates. And it's simple. People hate getting
calls from salespeople. There's also a telemarketing stigma
attached to any salesperson calling. Just make darn sure no
salesperson will call them!

People love products that have the aura of "new" attached to it.
A new product with new ingredients or discoveries.
Ground-breaking discoveries have a way of capturing the attention
of consumers. There's an element of excitement and hope that
goes along with something that's ground-breaking. But that's
with the consumer markets.

You'll need to be careful with using new with business markets
and especially technology or scientific related markets.
Technical people are just as interested in new discoveries. But
there's an element of cautiousness or skepticism that goes along
with 'new'. So tread carefully if you're writing for these
markets.

Response Killer #3: Misuse of features versus benefits. Of course
this is probably a rule known by anyone with an inkling about
copywriting. But this copy device calls for knowing exactly who
your target market is and understanding what's important to
them.

Direct mail to non-business consumers calls for telling them the
benefits they'll receive when they buy your product or service.
What's in it for them. But B2B marketing can be quite
different.

Technical and scientific markets want to know features perhaps
more so than benefits. Both can be discussed but a greater weight
would fall on features. They want to know the "specs" depending
on what your product is. They want hard information about tech
data so they can make the most intelligent decisions about
whether or not they need, or can even use, your product.

They do not want promises. They want to know what it does, what
it will do for them as soon as they start using it. Hard data and
not benefits.

Your job as a copywriter is to find out what your prospects want
to know and what they need. And then talk to them in their
language about how to get it.




---------------------------------------------------------------------
A former college dropout, Dan "The Man" Lok transformed himself
from a grocery bagger in a local supermarket to an internet
multi-millionaire. Discover how you can maximize your website
profits in minimum time. For a limited time, you can test-
drive Dan's Insiders Club for 30-days Risk-Free and get
$1,165 dollars worth of bonus gifts. Rush cover to:
http://www.websiteconversionexpert.com/testdrive.html


--- END ARTICLE ---

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For Copywriters Only: A Guaranteed Way to Eliminate Writer's Block Forever
Starting With Your Next Sales Letter

Article Description:
====================

Maybe you're one of the few who never suffer from writer's
block. But since you're reading this then I'm guessing you're
not one of the few. It's ok. As you gain more experience you'll
naturally figure out what works best for you. What follows is a
technique to get you writing that never fails to work. And it
doesn't really matter where you begin your next killer sales
letter.


Additional Article Information:
===============================

704 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2007-10-30 11:00:00

Written By:     Dan Lok
Copyright:      2007
Contact Email:  mailto:article@...



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=============================================
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For Copywriters Only: A Guaranteed Way to Eliminate Writer's Block Forever
Starting With Your Next Sales Letter
Copyright (c) 2007 Dan Lok
Quick Turn Marketing International, Ltd.
http://www.WebsiteConversionExpert.com



Maybe you're one of the few who never suffer from writer's
block. But since you're reading this then I'm guessing you're
not one of the few. It's ok. As you gain more experience you'll
naturally figure out what works best for you. What follows is a
technique to get you writing that never fails to work. And it
doesn't really matter where you begin your next killer sales
letter.

Most new copywriters suffer from something similar to
perfectionism. You want everything you write to be award-winning.
To sound great as soon as you type it.

That's a sure-fire way to start off like you're knee-deep in
mud.

Remember one thing...

Every great, critically acclaimed writing went through a process
of revision and editing before it walked out onto the world's
stage. Every single piece of writing, no matter who wrote it!

So throw your perfectionist expectations out the window right
now. And then do the following...

Start with absolutely any part of your sales letter. It does not
matter and here's why.

Once you just start writing and build on it, the rest just
follows. Unshackle your brain from having to come up with a
killer headline before you start. The key is to relax. Relax, do
NOT worry about anything...and just write.

Now here are some starting places for you to think about.

Headlines: Some writers just like having them on paper as a kind
of anchor. An emotional starting point. Fine. Do what feels best
for you.

But if you're struggling with the headline, then just write a
rough one. I've done that many times and you know what? As I'm
writing the rest of the letter the headline unfolds in my mind.
I'll go back and change it, tweak it. I'll keep doing that
until I'm happy with it.

Also keep this important point in mind.

Your headline, and subheads, contain your biggest and strongest
ideas about your product. They also should, in some fashion,
contain the greatest benefit for your potential customers.

If you have NO clue about your headline, then you need to go back
and do some homework.

Start by making a list of product benefits, exactly what's being
offered, what it will do for your prospects, etc. And drill down
to the gold. Once you've done that, your headline's in there.
Dig it out!

Your Potential Customer: Start with that person. Your prospect.
Start talking about your prospect...what's important to her. You
know she doesn't give a hoot about you, your business, or your
great ideas about life.

What matters to your potential customers?

Their hopes, dreams, aspirations, needs, wants, desires, fears,
problems...on and on. That's what you need to talk about.

Then you'll blend all that with your solutions.

Just start writing. It does not matter if they're just a bunch
of notes. The key thing to remember is that by doing this you're
greasing your own skids, oiling your writing brain, calling your
writing muse. And she will come and talk to you.

It never fails!

Main Emotion: This is something you better have figured out. I'm
talking about your prospect's core emotion...strongest
feeling...about your product and what it will do for her. You
will take this and use it for all it's worth in your copy. Yes
there are other lesser emotions you'll need to know and use.

But the main emotion is your big gun in your copy. You'll use it
to capture attention, build momentum and keep her reading.

Main Theme, or Your Big Idea: Some writers never leave home
without one. They don't start writing until they know what it
is. Others use a process of discovery as they write. Then go back
and incorporate it into what they've already written. It
doesn't matter when it happens when it's just you and your
monitor.

There you are!

You have two important things to do.

The very first thing you need to do is relax and get out of the
perfectionist trap. It'll bring you nothing but heartache and a
blank monitor screen.

Next...just START writing something. Pick a place and begin. The
rest will follow. In time you'll discover what works best for
you and writer's block will be a faded memory.




---------------------------------------------------------------------
A former college dropout, Dan "The Man" Lok transformed himself
from a grocery bagger in a local supermarket to an internet
multi-millionaire. Discover how you can maximize your website
profits in minimum time. For a limited time, you can test-
drive Dan's Insiders Club for 30-days Risk-Free and get
$1,165 dollars worth of bonus gifts. Rush cover to:
http://www.websiteconversionexpert.com/testdrive.html


--- END ARTICLE ---

Get HTML or TEXT Copy-and-Paste Versions Of This Article at:
http://thePhantomWriters.com/free_content/db/l/eliminate-writer's-block.shtml#ge\
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.....................................

*** Digital Reprint Rights ***

* If you publish this article in a website/forum/blog,
   You Must Set All URL's or Mailto Addresses in the body
   of the article AND in the Author's Resource Box as
   Hyperlinks (clickable links).

* Links must remain in the form that we published them.
   Clean links should point to the Author's links without
   redirects having been inserted into the copy.

* You are not allowed to Change or Delete any Words or
   Links in the Article or Resource Box. Paragraph breaks
   must be retained with articles. You can change where
   the paragraph breaks fall, but you cannot eliminate all
   paragraph breaks as some have chosen to do.

* Email Distribution of this article Must be done through
   Opt-in Email Only. No Unsolicited Commercial Email.


* You Are Allowed to format the layout of the article for
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   this article applies to the "WHOLE" article.


*** Author Notification ***

   We ask that you notify the author of publication of his
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.....................................

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=====================================================================

ABOUT THIS ARTICLE SUBMISSION

http://thePhantomWriters.com is a paid article distribution
service. thePhantomWriters.com and Article-Distribution.com
are owned and operated by Bill Platt of Stillwater, Oklahoma USA.

The content of this article is solely the property
and opinion of its author, Dan Lok
http://www.WebsiteConversionExpert.com



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~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

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Thank you for taking the time to read this information.


Bill Platt - Owner
http://thePhantomWriters.com
List Owner of this group.

Free-Reprint Article Written by: Dan Lok
See Terms of Reprint Below.


*****************************************************************
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---------------------------------------------------------------------

Article Title:
==============

Touch Your Prospect's Soul With Empathetic Copywriting

Article Description:
====================

It has often been said that copywriting is science and art. And
the best copywriters will be the first to tell you it's an
endeavor with a life-long education. You can set your copy apart,
be unique, and find your own personal style by going within.
Forget books for a while.


Additional Article Information:
===============================

557 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2007-11-06 10:24:00

Written By:     Dan Lok
Copyright:      2007
Contact Email:  mailto:article@...



For more free-reprint articles by Dan Lok, please visit:
http://www.thePhantomWriters.com/recent/author/dan-lok.html


=============================================
Special Notice For Publishers and Webmasters:
=============================================

If you use this article on your website or in your ezine,
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Touch Your Prospect's Soul With Empathetic Copywriting
Copyright (c) 2007 Dan Lok
Quick Turn Marketing International, Ltd.
http://www.WebsiteConversionExpert.com



It has often been said that copywriting is science and art. And
the best copywriters will be the first to tell you it's an
endeavor with a life-long education. You can set your copy apart,
be unique, and find your own personal style by going within.
Forget books for a while.

You're human. You're marketing to people. Take time to listen
to your own gut feelings as you 'speak' to your market with
your words.

Webster's dictionary defines empathy as 'the projection of
one's own personality into the personality of another in order
to understand the other person better." And the way you project
your personality is with your feelings and imagination.

It's powerful and you can infuse your copy with that power.

As a copywriter you should know that your target market, who'll
be reading your copy, needs to feel understood. They need to
'feel' it. Your copy has to pull the reader along. And
hopefully they'll get to that point where they're more relaxed
and more trusting of you. That's when they're ripe for
"letting" themselves truly feel that you understand.

And at that point you've entered their world. They have
unconsciously given you permission to become a part of their
lives, if only for a brief time.

And during that brief time you've created a strong psychological
bonding and rapport with them. It's powerful when firing on all
cylinders. When you're doing that you've created a
relationship.

And that's exactly what you want to do.

Done right your voice will follow them, stay with them. And
whenever they think of the problems your product or service fixes
for them, they'll think of you.

So how do you develop empathy in your writing?

It's something you do with intent. Some people are naturally
more empathetic than others. You know that. But sometimes when
you're in the heat of writing and trying to beat a deadline,
it's easy to lose focus on certain things.

Writing with empathy calls for opening your self and allowing to
feel. To imagine what it must be like to be experiencing what
someone else is living. If you're writing about chronic bad
breath...just imagine.

There must be some embarrassing moments for those who suffer from
it. You approach someone to talk with, and the other person
noticeably keeps a distance. Perhaps the sufferer feels
frustrated because he doesn't really know what to do. He brushes
his teeth every morning and night.

But the condition doesn't improve or go away. So then he falls
into a pattern of inhibited behavior. Appearing to be a little
shy and stand-offish. The effects ripple-out and are felt in all
aspects of his life.

Imagine that?

You can do that. And when you do...talk to them in an intimate
way about their problems. Help them to know that you KNOW what
they're going through. You want to help them with it, and you
have a great product that will alleviate their personal pain.

You must sit down with them and engage them. Imagine sitting
close to them, looking them in the eye, hanging on every word
they say...and you explain to them how you'll help them. Most
people would be very grateful for that.

Empathy is powerful no matter how it's expressed. It removes
barriers, creates trust, builds relationships, and makes people
want to buy from you.




---------------------------------------------------------------------
A former college dropout, Dan "The Man" Lok transformed himself
from a grocery bagger in a local supermarket to an internet
multi-millionaire. Discover how you can maximize your website
profits in minimum time. For a limited time, you can test-
drive Dan's Insiders Club for 30-days Risk-Free and get
$1,165 dollars worth of bonus gifts. Rush cover to:
http://www.websiteconversionexpert.com/testdrive.html


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How To Breathe Life Into Your Sales Copy With A Stronger Offer

Article Description:
====================

If you want a huge leg-up on your competitors...you MUST test as
many components of your sales copy as possible. It's the one
thing that distinguishes good results from the superb. Done
right, testing and refining your offer can put you into a whole
other league of success. A powerful offer is one of the best ways
to tilt the deck in your favor and get more sales.


Additional Article Information:
===============================

625 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2007-11-08 10:00:00

Written By:     Dan Lok
Copyright:      2007
Contact Email:  mailto:article@...



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How To Breathe Life Into Your Sales Copy With A Stronger Offer
Copyright (c) 2007 Dan Lok
Quick Turn Marketing International, Ltd.
http://www.WebsiteConversionExpert.com



If you want a huge leg-up on your competitors...you MUST test as
many components of your sales copy as possible. It's the one
thing that distinguishes good results from the superb. Done
right, testing and refining your offer can put you into a whole
other league of success. A powerful offer is one of the best ways
to tilt the deck in your favor and get more sales.

Your entire offer is made-up of your product, the price, and your
terms.

It's a no-brainer about having a great product. If you can't
have a great one, then please at least have a good one! No amount
of fabulous copy and incredible offers will save a bad product.
Oh sure...you'll make some sales. But look out when the refund
requests start rolling in. Just isn't worth it.

And for your price point, only your market can tell you the best
price. But before testing, it's critical to understand your
objective.

If you're promoting a front end product, your goal really
shouldn't be to maximize your profits. A lot of inexperienced
marketers go straight for the profit jugular. Big mistake. You
really should be shooting to break even and build your list with
the back-end in mind. Every great marketer and copywriter will
tell you the back-end is where massive profit-making happens.

Here's an example...

You can test and try decreasing the front end product price and
your sales double. In this scenario you'll increase your profit
margin and double the number of customers to market your back-end
products to. The increase in profits could be massive. See?

You can do a lot with your terms. The thing though is to test,
test, test. Here are just a small handful of possibilities with
your terms. You can increase perceived value and help make it
easier for your customers to buy.

Killer Term #1...Letting your customers pay in installments. This
works great with high-priced products because it reduces
perceived cost. You're just allowing customers to pay in monthly
installments.

Killer Term #2...The classic up-sell offer. We've all seen them
at one time or another. When your customer orders, they're
presented with a chance to upgrade to an enhanced version of the
product. Something like upgrading from a standard to a gold or
platinum version at a higher price point.

Killer Term #3...In this scenario, when your customer clicks to
buy, they're presented with a one-time chance to buy another
product with the first one at some reduced price. This works very
well for several reasons. First, your customer is at the best
place to be! Their credit card is in hand and they have committed
to making a purchase. Also, you're adding a scarcity and time
element if you tell them this is the only opportunity to get both
at such a greatly reduced price.

Killer Term #4...Letting your customer actually use the product
for 30 days before charging their card. You'll want to get their
card information, of course. And after 30 days if you haven't
received the product in return, you'll just bill them at your
price.

Killer Term #5...You make either a massive bonus offer or one
with a smaller number but a greater perceived value. The massive
offer term basically just blows your customers away to the point
where it really is a no-brainer to buy. There have been times
when I bought something just because I wanted the bonus!

Think out of the box. You can really get creative with your offer
terms. But do your best to get into the mindset of testing
because it'll only help you to be more profitable. Now you have
something concrete you can get going with. These were just a
handful and there are a lot more!




---------------------------------------------------------------------
A former college dropout, Dan "The Man" Lok transformed himself
from a grocery bagger in a local supermarket to an internet
multi-millionaire. Discover how you can maximize your website
profits in minimum time. For a limited time, you can test-
drive Dan's Insiders Club for 30-days Risk-Free and get
$1,165 dollars worth of bonus gifts. Rush cover to:
http://www.websiteconversionexpert.com/testdrive.html


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Who Else Wants to Know How-To Write an Effective Advertisement?

Article Description:
====================

Webmasters struggle everyday with the question of how they should

advertise their website. There are so many advertising venues; it

is hard to know which is the right venue or the right combination

of advertising venues.


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===============================

1431 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2007-11-09 10:12:00

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Copyright:      2006-2007
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Copyright (c) 2006-2007 Bill Platt
the Phantom Writers
http://thePhantomWriters.com



Webmasters struggle everyday with the question of how they should
advertise their website. There are so many advertising venues; it
is hard to know which is the right venue or the right combination
of advertising venues.

The answer to this question is actually simple. The right venues
are the ones that allow you to earn enough sales from the
placement of your advertisement to make a profit. Your
advertisement should earn more money for you than it cost for you
to buy the advertisement.


Choose Your Words Carefully

"If it takes a lot of words to say what you have in mind - give
it more thought." --- Dennis Roth

With advertising of any type, you must learn to choose your words
carefully.

Most online advertising is in the form of a classified ad. With a
newspaper, you can choose any size of advertisement to
communicate your message to readers. The newspaper charges you
based on the number of words in your classified ad.

Online, you don't get the option of buying additional words.
Instead, you buy an ad, and the publisher tells you how many
words or characters you are allowed to use in your advertisement.

Here is how the different search advertising options break down:

ExactSeek.com through the ISEDN.org network:
Headline Length: 30 characters
Description: 100 characters

Google Adwords through Google.com:
Headline Length: 25 characters
Description first line: 35 characters
Description second line: 35 characters

Overture.com through the Yahoo network:
Headline Length: 40 characters
Description: 190 characters


As you can see from these numbers, you generally do not have that
much space to tell your story so you need to select words that
best tell your story, using as few words as possible.

Most products or services cannot be sold in just a few words so
your goal should be to get people to your website and let your
website do the selling.

On your website, you can tell your story in the way it needs to
be told. Your website can also answer all of the questions that
the reader might have about your products or services.


Choosing The Right Formula For Your Advertising

In your own mind, you might think that people need to know all of
your credentials. But, advertising should not be viewed as a
"brag fest". People do not care what you have done; they only
care about what you can do for them.

So tell them how you can help them and give them a reason to
visit your website for more information.

If you understand why your customers buy your products and
services, then you can answer their questions and help them solve
any problem they might have.

If you can solve their problems, they will buy what you are
selling.


Pre-Qualify Your Visitors

If you are engaged in PPC (Pay-Per-Click) advertising, you
definitely need to pre-qualify your visitors in your advertising.
Why pay for people to visit your website if they are not likely
to buy what you are selling?

If you are engaged in selling wholesale products to retailers,
why would you want to pay for visitors people whose sole
intention is to buy one of what you are selling at retail prices?
You wouldn't, would you?

Provide enough detail in your advertisement to help people make
an informed judgement as to whether you can actually help them
accomplish what they want to accomplish.

Give your prospect enough information to skip your advertisement,
if he or she will not benefit from your offer.

Even if you are using other types of advertising like pay-for-
inclusion, you will still want to pre-qualify your visitors,
because if you don't, it will skew your website conversion
numbers. Too many unqualified visitors to your website might give
you the erroneous idea that your sales copy is not performing as
well as it should.


Use Power Words In Your Advertising

"Let thy speech be short, comprehending much in a few words." ---
Aprocrypha

Copywriters are always talking about "power words" or "power
phrases". These are word combinations that influence the reader
to take an action.

One example of using power words in your copy is to substitute
the word "children" for the word "kids". Parents are more
influenced by the reference to children than they are by the
reference to kids.

"Guaranteed" is another power word. It gives your reader an added
incentive to buy what you are selling. Prospects take comfort in
the idea that if they discover later that they have made a bad
decision, they can always get their money back.

"Proven" is another power word. It tells your reader that you can
back up what you are saying with "proof". Your prospect can see
"scientific" or empirical "evidence" that you are telling the
"truth". These are more power words for the person who is paying
attention.

Power words attract attention, spur reader curiosity and  compel
readers to take the action that you want them to take.


Pay More Attention To Your Headline

The 25 to 40 characters that are available to you for your
headline are the most important part of your advertisement, hands
down.

On most websites, the headline is in bold print. The truth is
your prospect will not see your description at all, if their
attention is not captured first by your headline.

"Speak properly, and in as few words as you can, but always
plainly; for the end of speech is not ostentation, but to be
understood." --- William Penn


Test and Track Your Results

If you do not take the time or effort to track your advertising,
you will never know what is, or is not, working for you.

Set up different landing pages for your ads to determine which
ads are producing results and which ads are failing to deliver on
their promise.

This one step will save you more money than you can imagine. It
will allow you to dump the dogs and build upon your successes.


Shades Of Gray

Ad tracking will enable you to pinpoint the effect of the
slightest changes in wording and presentation.

Changing one word in your headline or description could make the
difference between selling one unit and selling 500 units, but
without a tracking system that might never be apparent.

Let's compare two headlines:

* Read Our Wealth Tips,

* Read Our Wealth Secrets.

Which of these two headlines is more compelling to you?

Do you see how much of a difference one word can make in your
copy?

Play around with your copy to find text that is more likely to
compel your reader to visit your website.

The words you use in your copy can make all of the difference in
the world.


Stand Above Your Competition

The PPC advertising companies are going to hate me for telling
you this, but you don't need top placement in their search
advertising results, if your ad is written better than the ads of
your competitors.

The company with the most compelling headline is going to draw
the attention of the reader. It's not uncommon for the
advertisement in position five or six to get the click because of
a compelling headline and an attention grabbing description.

Fortunately for you, most of your competitors probably do not
understand how to write an effective advertisement. This will
allow you to quickly jump to the head of the class without
spending more money for those higher spots in the PPC bidding
process.


Start Small and Take Care With Your Advertising Budget

When you are testing new advertising copy, you should start
small. You don't want to spend $1 a click in a pay-per-click
advertising venue, using an advertisement that hasn't been tested
or proven successful. To do otherwise is a waste of valuable
resources.

Google Adwords ( http://adwords.google.com ) and Yahoo's Overture
( http://www.overture.com ) systems both require you to start
your bidding at five cents a click.

At http://www.7search.com , you can buy advertising for as little
as one cent per click.

At http://www.ExactSeek.com, the founding member of the ISEDN
(http://www.ISEDN.org), you can build an ad around a specific
keyword phrase for as little as $12 per quarter or $36 per year.
Your ad is then displayed through more than 200 ISEDN member
websites.


After You Have Mastered The Art Of Advertising...

After you have mastered the art and science of advertising, you
will learn the most important lesson of all.

All venues can produce exceptional results, if you have written a
compelling and effective advertisement.

When you write effective advertising copy, you will be able to
convert anyone's traffic into sales.





---------------------------------------------------------------------
Bill Platt has been involved with article marketing since 1999,
and as the owner of http://www.thePhantomWriters.com since 2001.
His Byte-Sized Marketing Tips blog is a combination of his random
marketing thoughts and articles from some of the most brilliant
online marketers: http://byte-sized-marketing.blogspot.com


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Article Title:
==============

How To Find a Freelance Copywriter

Article Description:
====================

If you're looking for as-needed copy writing or editing work for
your next brochure, press release, advertisement, annual report,
website, business proposal, article, technical manual, newsletter
or other written piece, here's are a few tips on finding the
right one:


Additional Article Information:
===============================

335 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2007-11-13 11:12:00

Written By:     Clinton Douglas IV
Copyright:      2007, All Rights Reserved
Contact Email:  mailto:articles@...



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How To Find a Freelance Copywriter
Copyright (c) 2007 Vasrue.com, All Rights Reserved
Written by: Clinton Douglas IV
Vasrue Travel
http://travel.Vasrue.com



Copywriting is a career suitable for both the corporate and
freelance worlds. So its an ideal resource for businesses - from
start-ups to restaurants, local shops, professional service
providers and real estate agents - to acquire the professional
copywriting and editing they need. Hiring a freelance copywriter
means you avoid hiring a permanent, full-time employee, paying
for benefits, office space, a computer and equipment.

If you're looking for as-needed copy writing or editing work for
your next brochure, press release, advertisement, annual report,
website, business proposal, article, technical manual, newsletter
or other written piece, here's are a few tips on finding the
right one:

  * Look on freelance job boards like Elance.com or Guru.com.
You'll find hundreds of providers with varying credentials and
backgrounds. Providers earn feedback for their services, so you
can see exactly what other clients have said.

  * Check with any advertising or design agency. Typically these
businesses either have copywriters on staff or work with
freelancers on an as-needed basis. They should be able to
recommend one or two.

  * Expand your geographic view. Today, the Internet and email
lets us work with service professionals at just about any locale.
You might find a more qualified writer out of your geographic
vicinity.

  * You get what you pay for. Sure, you can probably find a writer
in India offering $5 per page for writing services. But keep in
mind, you do get what you pay for. Check credentials, background
and previous writing samples. You could be sacrificing quality
content, native language word use and familiarity with the
American culture for price. You can also find yourself in a
costly lawsuit should you find later that your published piece is
plagiarized.

Realize you're hiring a service provider and, as such, paying
for someone's time. So, like a plumber, lawyer or attorney, your
responsible for payment whether or not you acquire the intended
results. Review their previous writing samples carefully, ensure
they have the background you need, then trust they'll do the
right job for your business.





---------------------------------------------------------------------
Clinton Douglas IV, writes E-Business articles. "In less than
7 Days" you could have your own Highly Profitable Website. Visit
his site now; Read the insider secrets to Building an Online
Empire ==> Learn how to make fast online money by visiting:
http://online-empire.vasrue.com/

Copyright (c) 2007 Vasrue.com All Rights Reserved


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The Greatest Copywriting Skill & How to Learn It

Article Description:
====================

The most powerful skill you can have as a copywriter is getting
inside your prospects head and talking to them in their language.
When you do that, and do it well, they'll listen to you. When
you're talking to them about their most pressing problems, their
most dire needs, and deepest desires...in their language...magic
happens.


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Distribution Date and Time: 2007-11-13 12:36:00

Written By:     Dan Lok
Copyright:      2007
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The Greatest Copywriting Skill & How to Learn It
Copyright (c) 2007 Dan Lok
Quick Turn Marketing International, Ltd.
http://www.WebsiteConversionExpert.com



The most powerful skill you can have as a copywriter is getting
inside your prospects head and talking to them in their language.
When you do that, and do it well, they'll listen to you. When
you're talking to them about their most pressing problems, their
most dire needs, and deepest desires...in their language...magic
happens.

I'll tell you exactly how to do that. But first...

You should know it's not something you read about and then do.
If you want to be the best, you must learn how to get to know
your markets. In short, you must learn about people.

You'll need to cultivate and develop a skill that many people
lack. It's the bane of many wives and girlfriends around the
world. I'll show you...

"Honey? Did you remember to make that phone call, today?"

"Honey. Did you make the call?"

"...huh?"

"I SAID...did you make the call?"

"...ummm, who was I suppose to call, again?"

That's right! Listening. Simply listening to what others say.
It's not hard to do. Most people hear the things "they" want to
hear very well, everyday. It's just a matter of consciously
focusing...and perhaps having a bit more courtesy. So just...

Pay attention!

Developing this one skill will serve you very well from now on.
But for now you'll be using it to become a better copywriter.
And the more you listen, and less you talk, the more you'll
learn about people. After all, people are your market.

What will you be listening for? Simple.

What they say! Not only what they say...but HOW they say it.
Their language, speech patterns, figures of speech, and what's
on their minds. You'll listen to what's bothering them, what
their problems are, what they like and don't like.

Basically everything.

Doing this one simple thing, long enough, will teach you how
regular Joe's and Mary's talk. Not only that...but you'll
begin to understand their problems and concerns. Now I'll tell
you some specific actions to take.

Yes, you may be thinking that all you need to do is talk to
people and listen. And you'll be partly right. But lets take it
a little further...

Power Copy Tip #1: Talk to people you know about things they buy.
Don't interview them because it'll change the way they think.
Millions of people do this every single day. I mean...talk to
each other about things they buy, want to buy, or recently
bought. So just engage them about it.

Pay very close attention to their emotions. Are there any
specific benefits about a product that elicits strong emotions?
Is there anything they hate about a product? Pay attention to
"how" they say things. What words do they use?

Power Copy Tip #2: Talk to strangers. Just engage them in a
friendly way and LISTEN to what they have to say. Ask them about
something you're writing about. The product or product
'category'. Or be direct about it.

Tell them you're writing about a particular product and ask for
their opinions and feelings about the product. Then say nothing.
Most people LOVE talking about their feelings, opinions,
attitudes, etc. You'll be surprised at how little you really
need to say. Just touch a warm or hot button and stand back!
You'll get an earful.

And then...LISTEN.

The words, the expressions, the feelings, etc. Hey, this is
excellent research you'll be doing.

Power Copy Tip #3: Pop culture is your friend. So let it tell you
as much as possible about people and your markets. If you're
researching a particular market try to find some excellent places
where they gather. Like...magazines, Google them and go to their
web hubs...the places they go for news about their common
interest.

Then dig in! Look for topics, themes, or stories that appear more
than once. If it appears more than once then you know it's
something important. Keep a sharp eye out for "their language".
You know the drill...their problems, hopes, fears, desires, etc.

There you have it! This is something that's so very simple to
do. And if you're serious about becoming the best you can be,
you'll do it. You'll learn a lot and in time you'll kick your
copy a few notches up, or more!




---------------------------------------------------------------------
A former college dropout, Dan "The Man" Lok transformed himself
from a grocery bagger in a local supermarket to an internet
multi-millionaire. Discover how you can maximize your website
profits in minimum time. For a limited time, you can test-
drive Dan's Insiders Club for 30-days Risk-Free and get
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Article Title:
==============

Copywriting Selling Secret #1 - A  Simple Formula For Writing A Compelling
Headline

Article Description:
====================

I want to let you in on a "gold mine" headline creation
strategy which 99% of people have no idea about.


Additional Article Information:
===============================

363 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2007-11-20 09:12:00

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Copyright:      2007
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Copywriting Selling Secret #1 - A  Simple Formula For Writing A Compelling
Headline
Copyright (c) 2007 Scott Bywater
Copywriting That SELLS
http://www.copywritingthatsells.com.au



I want to let you in on a "gold mine" headline creation
strategy which 99% of people have no idea about.

You see, your headline is the most important element of any
advertisement, but most people don't spend anywhere near enough
time creating one.

And when you consider the fact many copywriting experts recommend
you invest at least 80% of your time on the headline... you'll
understand exactly why it's so important.

Because if the headline doesn't grab the attention of your
reader, then you can be guaranteed --- nothing else will.

So how many headlines should you write?

I always recommend generating at least 30-50 headlines to grab
your customer's attention. Then choose the best of the bunch.

And how do you get ideas for headlines? The method I use is to
base your headlines on proven and tested formulas.

You'll find a bundle of these formulas in:

  * How To Write a Good Advertisement by Victor O. Schwab
(available from Amazon.com)

  * Tested Advertising Methods by John Caples (available from
Amazon.com)

  * Or my own 180+ page home study course: Cash-Flow Advertising
(email me for details)

But here's a few examples to get you started:

  * WARNING:

  * Announcing

  * Who else wants

  * How to

  * 7 good reasons why

Let's make this practical with an example of how a mechanic
could apply this to his business:

  * WARNING: Don't call any other mechanic until you read this

  * Announcing: The mechanic that guarantees he'll fix your car
on time --- or your money back

  * Who else wants a mechanic that specializes in fixing BMW's
(perhaps this could be used in a BMW Magazine!)

  * How to instantly make your car as safe as possible

  * 7 good reasons why you should call Scott's Mechanic's right
now.

Remember, come up with 30-50 of your own, circle the 5 you like
the best and then nut it all down to your one ultimate headline.

Hope this tip helps --- there's lots more, so stay tuned.

P.S. One more thing. Just because I've given you an example for
a mechanic, it doesn't mean it won't work for you. You can
adapt all of the headlines above and in the resources I mentioned
to ANY business.




---------------------------------------------------------------------
Scott Bywater is well known for getting results as a
professional direct mail copywriter. And also the author of
Cash-Flow Advertising. To get a free subscription to his
"Copywriting Selling Secrets" newsletter where you'll discover
the truth about why most ads and sales letters don't work
(And how to make yours different) scamper over to his
web site at: http://www.copywritingthatsells.com.au


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Article Title:
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Copywriting Selling Secret #2 - 12  Magic Words

Article Description:
====================

You're in for a real treat, because I am going to reveal a dozen
words, which could change your life. Why? Because Yale University
researches have identified the 12 most powerful words in the
human language, proven to attract attention and stir emotion
within their readers.


Additional Article Information:
===============================

200 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2007-11-21 10:00:00

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Copyright:      2007
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Copywriting Selling Secret #2 - 12  Magic Words
Copyright (c) 2007 Scott Bywater
Copywriting That SELLS
http://www.copywritingthatsells.com.au



You're in for a real treat, because I am going to reveal a dozen
words, which could change your life.

Why? Because Yale University researches have identified the 12
most powerful words in the human language, proven to attract
attention and stir emotion within their readers.

Here they are:

  * You

  * Save

  * Results

  * Health

  * Love

  * Proven

  * Money

  * New

  * Easy

  * Safety

  * Discovery

  * Guaranteed

So how can these "proven" "new" words "you" have discovered
be used to generate "results" and make "you" more "money"?
It's "easy". "You'll" "love" the way you can "safely"
integrate them into your ads and sales letters. Plus, "you'll"
"save" thousands of dollars from burning a hole through your
pocket from ineffective advertising. "Guaranteed."

Notice how easy it is!

Oh yeah, one more thing. Once you start implementing all of these
words into your copy, you may just find that the extra "money"
you make will help you to chill out. Consequently, many people
find their "health" improves as a result ;)

A word of warning: These words are a tool. but just as mild
painkillers are not a cure for cancer. they are not a cure for
poorly thought out copy.

But they will certainly spice up your communications.




---------------------------------------------------------------------
Scott Bywater is well known for getting results as a
professional direct mail copywriter. And also the author of
Cash-Flow Advertising. To get a free subscription to his
"Copywriting Selling Secrets" newsletter where you'll discover
the truth about why most ads and sales letters don't work
(And how to make yours different) scamper over to his
web site at: http://www.copywritingthatsells.com.au


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Article Title:
==============

Copywriting Selling Secret #5:  Irresistible Offers!

Article Description:
====================

Next time you're flicking through your local newspaper, take a
good hard look at the ads. And notice how many of them give you a
compelling reason to pick up the phone and get in touch with them
now. You'll need to look closely because...


Additional Article Information:
===============================

364 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2007-11-28 22:00:00

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Copyright:      2007
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Copywriting Selling Secret #5:  Irresistible Offers!
Copyright (c) 2007 Scott Bywater
Copywriting That SELLS
http://www.copywritingthatsells.com.au



Next time you're flicking through your local newspaper, take a
good hard look at the ads. And notice how many of them give you a
compelling reason to pick up the phone and get in touch with them
now. You'll need to look closely because...

FINDING AN AD WITH A POWERFUL, KNOCK-EM DEAD OFFER IS LIKE
LOOKING FOR A NEEDLE IN A HAYSTACK

But why is a powerful offer so important?

Listen: People will only give your ad a few seconds. If you're
lucky enough to catch them with a strong headline, then they'll
read your ad, but if they get to the end of it and there's not a
dynamite offer to knock their socks off, they'll turn over to
the next page, and your opportunity is gone, FOREVER.

You need to apply offers differently based on the type of
business you operate.

1. A service business with a high-value product (solicitor,
accountant, real estate agent, consultant, copywriter) could
offer a FREE REPORT of some sort. Here's some examples:

  * Free Report Reveals How To Make Your Assets As Secure As Fort
Knox And Deter Any Scumbag From Taking Everything You've Got
(solicitor)

  * Free Report Reveals How To Sell Your Home Faster And For A
Higher Price (real estate agent - for generating listings)

  * Free Report Reveals How To Write Ads And Sales Letters That
Practically Make People Line Up And Beg You To Take Their Money
(copywriter)

Get the idea?

2. A business which has products which customers keep buying over
and over again (e.g. ice cream shop, grocer, restaurant,
hairdresser, etc) would approach things a little differently.
Here's some examples:

  * Anyone who says there's no such thing as a Free Lunch hasn't
read this letter

  * Free Ice Cream. simply present this offer in our store before
(date) to collect yours

  * Free Haircut to introduce you to our new salon

Now you may well wonder, how can I make any money by giving
everything away for FREE, Which is the exact question I am going
to answer in

Copywriting Selling Secret # 6

So pay careful attention to the next article, because once you
"really get" this principle it could change your business life.




---------------------------------------------------------------------
Scott Bywater is well known for getting results as a
professional direct mail copywriter. And also the author of
Cash-Flow Advertising. To get a free subscription to his
"Copywriting Selling Secrets" newsletter where you'll discover
the truth about why most ads and sales letters don't work
(And how to make yours different) scamper over to his
web site at: http://www.copywritingthatsells.com.au


--- END ARTICLE ---

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Article Title:
==============

Copywriting Secret #7: Hooking 'Em  Back In!

Article Description:
====================

You see, many people will skim through your ad or sales letter
because they may be short on time. But, if something catches
their eye, it will hook them back into your pitch.


Additional Article Information:
===============================

347 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2007-12-03 14:00:00

Written By:     Scott Bywater
Copyright:      2007
Contact Email:  mailto:sbywater@...


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Copywriting Secret #7: Hooking 'Em  Back In!
Copyright (c) 2007 Scott Bywater
Copywriting That SELLS
http://www.copywritingthatsells.com.au



People tend to read your ads and sales letters in 2 different
ways:

1. Word For Word, or

2. Skim through it and see if anything catches their eye,

Which is the exact reason why you should incorporate at least 2
sub-headlines per page.

You see, many people will skim through your ad or sales letter
because they may be short on time. But, if something catches
their eye, it will hook them back into your pitch.

So how do you generate sub-headlines?

Can you remember my suggestion in an earlier issue to write 30-50
headlines? Well, of course as a result of this, you can only
choose 1 headline.

However, you'll find you have created a bundle of other ones you
can use as sub-headlines.

Nothing will help you understand this like an example. So let me
give you one:

Recently, I created a sales letter for one of my clients.

Here's the opening line (before the headline): Discover the
fortune that lies hidden in your salary.

Here's the headline: "Here's A Quick And Easy Way To Get
Started On YOUR Road To Real Estate Riches."

And here are some of the sub-headlines:

  * Real Estate has been responsible for more millionaires over
the last 60 years than any other form of investment!

  * It's a shame for you not to create financial freedom through
Real Estate When These People Are Doing It So Easily

  * How the next 5 minutes can get you started on the road to
financial freedom, so you can laugh at money worries in the years
to come

Think about it. If you were flicking through a sales letter and
saw the headline:

"How the next 5 minutes can get you started on the road to
financial freedom, so you can laugh at money worries in the years
to come."

There's a good chance it hook you back into the copy, isn't
there?

Now I thought of the idea for every single one of these
sub-headlines while in the process of writing the main one.

So make sure you get busy writing those headlines ;)




---------------------------------------------------------------------
Scott Bywater is well known for getting results as a
professional direct mail copywriter. And also the author of
Cash-Flow Advertising. To get a free subscription to his
"Copywriting Selling Secrets" newsletter where you'll discover
the truth about why most ads and sales letters don't work
(And how to make yours different) scamper over to his
web site at: http://www.copywritingthatsells.com.au


--- END ARTICLE ---

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Copywriting Secret 8: Long or Short  Copy?

Article Description:
====================

When I show some people my advertisements, I sometimes get the
feedback: "I'd never read that. There's too much writing. It
needs to be simpler, and cleaner." But when the ads run, they
invariably work. Here's why.


Additional Article Information:
===============================

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Distribution Date and Time: 2007-12-07 00:00:00

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Copywriting Secret 8: Long or Short  Copy?
Copyright (c) 2007 Scott Bywater
Copywriting That SELLS
http://www.copywritingthatsells.com.au



When I show some people my advertisements, I sometimes get the
feedback: "I'd never read that. There's too much writing. It
needs to be simpler, and cleaner."

But when the ads run, they invariably work.

Here's why.

Imagine you were stranded on a desert island, and the man
upstairs came down to speak with you. And said.

{FIRSTNAME Friend}, due to unforeseen circumstances there's no
way you will ever get off this island. However, I'll give you
everything you need to survive. Beautiful, tasty, natural foods,
plenty of water, great weather.

But there's one catch. You will be the only human alive on this
island, apart from a partner you may choose from these 500
letters.

Now imagine when you opened up the letters what would you be
looking for? Remember, this is the only person you're going to
be spending the rest of your life with.

Would you be happy with something like: Hi, I'm Susan. I've got
black hair, brown eyes, and I like to party. I'm lots of fun,
and people say I'm pretty.

Would you choose Susan? Or would you want to know EVERYTHING
about this person including their personality, what they look
for, their values, what they look like (perhaps a photo) what
they enjoy, whether they have a criminal record, how old they
are, how healthy they are and much, much, much more?

Bottom line is, if you're making a decision of such importance,
you're going to want to know every damned thing about them. In a
nutshell, you're going to want.

LONG COPY (which is detailed, covers any concerns you may have
and appeals to what you want)

And it's the same with 99% of products. You've got to tell
people your full story if you want to convert them into
customers.

Want proof? Look at mail order advertisements. They are measured
every time they run... and in many cases appear year after year.
If they don't work they get rid of them. What sort of copy do
they use?

LONG COPY

Listen, when you advertise, you are like a salesperson's in a
busy man's office. He may have tried over and over to organise a
meeting. He may never be admitted again. This is the one
opportunity to get a result, and he must employ it to the full.

LONG COPY does work better than short copy. But don't take my
word for it. Test one ad or sales letter against the other, and
see for yourself.




---------------------------------------------------------------------
Scott Bywater is well known for getting results as a
professional direct mail copywriter. And also the author of
Cash-Flow Advertising. To get a free subscription to his
"Copywriting Selling Secrets" newsletter where you'll discover
the truth about why most ads and sales letters don't work
(And how to make yours different) scamper over to his
web site at: http://www.copywritingthatsells.com.au


--- END ARTICLE ---

Get HTML or TEXT Copy-and-Paste Versions Of This Article at:
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Essential Elements of Developing Copy that Generates Real Traffic

Article Description:
====================

When you finally decided to start your own business, and you
built your website for the purpose of developing your business,
your goal was clear. You wanted to make lots of money and to be
in business for a very long time. Who can blame you? The thought
of going to a job everyday for the rest of my life kills me too.


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Distribution Date and Time: 2007-12-13 10:00:00

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Copyright:      2004-2007
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Essential Elements of Developing Copy that Generates Real Traffic
Copyright (c) 2004-2007 Bill Platt
the Phantom Writers
http://thePhantomWriters.com



When you finally decided to start your own business, and you
built your website for the purpose of developing your business,
your goal was clear. You wanted to make lots of money and to be
in business for a very long time.

Who can blame you? The thought of going to a job everyday for the
rest of my life kills me too.

The Basic Challenges Of Internet Marketing

Links, links and more links.

Whether we are talking search engine results, ezines, articles,
classified advertising, or other types of advertising, the link
is the method used to bring your targeted customer on the
Internet to your website. They click the link and visit your
website to learn more.

Placing the link is often the simple part of the equation. The
eyes seeing your link and the mouse clicking your link is the
real challenge in this Internet promotion game.

See, it is possible through FFA link sites and the such to get
your link posted on hundreds or thousands of pages on the
Internet. But, just because your link appears on these pages does
not mean that anyone will actually see your link.

The same applies to search engines. Your site might be listed in
Google, Yahoo, AlltheWeb, AltaVista, ExactSeek, MSN or dozens of
other search engines. But just because your site is listed in
their database, does not mean that the searcher will use the
right keyword combination or click through the results deep
enough to actually see your links.

The first challenge is to get your link seen. The second
challenge is to get your link clicked.

You know as well as I do that not every link provides the proper
enticement to get you to click the link. Why should you believe
that everyone else is different from you? You shouldn't. The
challenge for you is to properly entice your potential visitors
to click your link and visit your website.

Second Challenge, First --- The Lure

Getting people to click your link is as simple as writing good
copy.

Depending on the placement location of your actual ad copy, you
may have only ten words, seventy words, or one thousand words to
seduce people to visit your website.

Let me make one point very clear. Even if you have one thousand
words to make your plea, the first ten words are always the most
important words you will write.

Press releases should always have the information top-loaded ---
you must place your most important information in the first
couple of paragraphs.

With straight advertising copy, you should expend a great deal of
time and thought to your first ten words. Those ten words are the
ones that will draw people into your actual copy. Unless you can
lure people into reading your copy, the value of the copy itself
serves no useful purpose.

Just as it was with this article, you were drawn into the actual
copy by the first ten words of the article, aka. the title of the
article.

Note that I have used the words "entice", "seduce" and
"lure" in this article. These words are essential to writing
good copy. You must be able to touch on the desires of the
reader, to peak their interest, and then you must leave them
wanting more. In order to get more of what they want, the reader
must visit your website. Master this paragraph, and you will
master the art of writing good copy.

First Challenge, Second --- Getting Seen

One of the most common deceptions on the web is the promise to
have your site submitted to thousands of search engines. Most of
these so-called search engines are actually FFA sites! Yahoo!
only lists 262 search engines. At one time, I had read on
About.com that there were fewer than 500 search engines. Beware
the fox in sheep's clothing.

Many people utilize Search Engine Optimization for use with the
real search engines. But, keep in mind, the search companies are
always changing and tweaking the algorithms used to produce their
results. You might use SEO now and get a top 10 ranking, but
there is no assurance that your top listing will stand the
long-term. I have often impressed upon people to do the basics
well, and the results will fall into place just fine.

Sponsor ads on websites do very well when the site caters
specifically to people in your target market.

Ezine publishing and advertising has always been touted as the
best way of drawing traffic and sales to your website. There is a
lot of truth in this statement.

Important Notes About Ezine Publishing And Advertising

As a publisher, the road is a long and hard one. It takes a lot
of time, effort and hard work, in addition to a certain amount of
effective advertising to build the ezine list. Of course, when it
is done well, the rewards of ezine publishing can be phenomenal
in the long-term.

As an advertiser, you can employ the publisher who has already
done the hard work, to help you to promote your business.

For the creative marketer, writing free-reprint articles and
getting them into the hands of ezine publishers can be an
exceptional method of developing more long-term traffic and sales
for their website. Publishers and webmasters are always looking
for good, informative content to share with their readers. Some
of these ezines are archived on the Internet giving rise to the
long-term effectiveness of the articles that have been
published.

For the creative marketer who is using free-reprint articles to
promote their business, the resource box which appears at the end
of every article, is the ad copy and link that will take the
reader directly to the writer's site. The article itself often
serves as the greatest lure to bring the reader to the writer's
website. The article creates the desire to learn more about the
writer, and the resource box tells the reader what to expect when
they get there.

The neat thing about free-reprint articles is that between
archived ezines and websites who publish your articles, it
becomes fairly easy to get your copy and links on hundreds of
websites, and those links will likely remain there for years to
come.

In Conclusion...

If you are paying for link placement, you need to track your
click through's (CTR's) from those links. If the links are not
generating traffic for you, examine the reasons why. Maybe the
reason is your copy and maybe it is the link location. Make the
changes necessary to permit the link to pay for itself or get rid
of it.

If you are writing articles for reprint, track those links also
and look at their total success rate over the long-haul. Figure
out which articles provided you the best results, and make a
determination as to why. Once you know why a particular article
or ad is successful, then you can make good decisions about how
to get the best results from your future efforts.




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Article Title:
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Self-Promotion Writing Tips for Companies

Article Description:
====================

One of the best ways for companies to "get their name out
there" is through self-promotion. This is a little different
than straight up advertising and usually more effective.


Additional Article Information:
===============================

704 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2008-01-08 10:36:00

Written By:     Tammy M. Ratcliff
Copyright:      2007-2008
Contact Email:  mailto:tammy.ratcliff@...



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Self-Promotion Writing Tips for Companies
Copyright (c) 2007-2008 Tammy M. Ratcliff
the Phantom Writers
http://thePhantomWriters.com



One of the best ways for companies to "get their name out there"
is through self-promotion. This is a little different than
straight up advertising and usually more effective.
Self-promotion involves providing information to potential
clients by way of a written article instead of the standard sales
pitch. Any company can proclaim their greatness on a banner or a
billboard; however, when a company offers free advice concerning
their area of expertise, it makes a much stronger statement to
the potential clients. Here a few things to keep in mind when
writing articles for self-promotion.


Catchy Titles

An article's title is one of the most important devices used in
getting a reader's attention.  The title can literally make or
break an entire article since it will most likely determine
whether or not a reader keeps reading. If the reader doesn't
finish the article, he will not see the link at the bottom that
leads to your company's website. So, while creativity is always
appreciated, accuracy is much more important.

In other words, the title really needs to say exactly what the
article is about. If George Clooney's name is in the title, the
article better be about him. People do not like to be tricked
into reading something that has nothing to do with the subject
they are looking for. The goal with self-promotion articles is to
provide useful information to people who might use your services.
George Clooney may be the hottest man in show business, but if he
doesn't use or endorse your product or service, it is best to
keep his name out of it.


Beginning Paragraphs

An article's first paragraph is just as important as its title.
This is, hopefully, the attention getter! The first paragraph
should feed off of the title and set up the rest of the article.
It should do so in an informative, interesting way that
encourages the reader to keep reading. This is also a good place
to set up a general scenario that most readers will be able to
relate to. If the first paragraph is successful in grabbing a
reader's attention, the likelihood greatly increases that the
reader will finish the article, thus discovering the company
responsible for its content.  Mission accomplished!


Length and Language

Time is so important to people today. Therefore, when writing
self-promotional articles, keep them relatively short (around 700
to 1000 words). Make sure they are written so they are easy to
understand. When a person is seeking information today, they want
to be able to find it fast and read/learn it even faster. Big
words and long articles are just not compatible with this
mindset.


The Professional Edge

You may know everything there is to know about cars, but if you
can't put your thoughts to paper in a clear, concise manner,
consider hiring a professional writer.  Self-promotion through
writing Internet articles can only be successful if the final
product provides a positive representation of your company.
Therefore, if your article is filled with misspelled words and
dangling modifiers, the only thing it will succeed in doing is
making you look incompetent. People who run their own companies
often do not have time to spend looking up the rules of
punctuation and parallelism. However, writers do! If need be,
take advantage of someone else's writing expertise to help
promote your business in the most professional way.


Editing

Editing is another area where outside help could be needed. Even
the most careful writers make mistakes. Unfortunately, once an
error is printed, it is too late to correct, and even the tiniest
typo can mar the judgment of a potential client. Because of this,
hiring an editor may be a worthy investment. An experienced
editor will go beyond checking for misspelled or misused words
and look for shifts in voice or tense, as well as subject-verb
agreement. Using an editor doesn't guarantee an error free
article, but it increases the likelihood a great deal.


Conclusion

Self-promotion using Internet articles can be a great way to
increase your business. This type of instructional marketing
emphasizes knowledge instead of gimmicks. Taking the time to
create a well-written article may seem counterproductive to your
actual business, but the results will speak for themselves.





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Stop throwing your money away on Ineffective Article Marketing
Campaigns! Learn the Secrets of writing reprint articles that can
generate thousands of dollars in new sales. The techniques shared
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Article Title:
==============

Please Learn From My Mistakes!

Article Description:
====================

Lots of people know how to write, but not everyone knows how to
write well, especially when it comes to writing an article for
publication. In these instances, it is imperative that what is
written be as error free as possible. Once something is printed,
it cannot be corrected, and unfortunately, people will notice.
Here are a few things I have learned not to do when writing for
the general public.


Additional Article Information:
===============================

724 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2008-01-15 10:12:00

Written By:     Tammy M. Ratcliff
Copyright:      2007-2008
Contact Email:  mailto:tammy.ratcliff@...



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Please Learn From My Mistakes!
Copyright (c) 2007-2008 Tammy M. Ratcliff
the Phantom Writers
http://thePhantomWriters.com



Lots of people know how to write, but not everyone knows how to
write well, especially when it comes to writing an article for
publication. In these instances, it is imperative that what is
written be as error free as possible. Once something is printed,
it cannot be corrected, and unfortunately, people will notice.
Here are a few things I have learned not to do when writing for
the general public.


Misspelled Words

Ever written an article, published it, and then discovered you
had misspelled a word? Spell-check is a wonderful thing, but it
doesn't catch every error. For instance, if a word is spelled
correctly but is not being used in the proper context,
spell-check is likely to pass right over it. That is what
happened to me when I accidentally typed the word "pubic" instead
of "public" in the middle of an article. My computer and I both
failed to recognize the error, but millions of readers everywhere
were treated to a nice, little chuckle on my behalf. That
embarrassing incident taught me to always have someone else check
my writing before releasing it to print.


Incorrect Word Choice

Some words are not only spelled similarly, but have similar
meanings as well. This can lead to a lot of confusion for both
writers and readers. Some examples include "it's" versus "its"
and "may be" versus "maybe". Again, these are things that may not
be recognized by spell-check software. Even if the distinctions
between the words are subtle, it is still very important that
they be used correctly. Somebody, somewhere will not only notice
the mistake, but will have no problem pointing it out to whoever
will listen. It is always better to be certain about a word's
proper use before committing it to print, than to learn about the
error from a reader after the fact. Sometimes, the dictionary is
a writer's best friend.


Big Words and Lengthy Sentences

In college I studied mostly English and Philosophy. I wrote more
papers than I care to remember, but one thing I do recall is
being encouraged to write a variety of different sentence lengths
and to be creative in my word choices. I was instructed to write
down my deepest thoughts as thoroughly as possible and not be
afraid to over-explain them. This may have been great advice for
writing a theme or an essay, but it doesn't go over very well
with most media publications.

I have found that people who read newspapers or internet articles
want to be able to find information quickly. They tend to scan
articles first to see if they want to read the whole thing.
College professors may appreciate flowery words and sentences,
but the general public prefers a more straightforward approach.
Keep it simple, seriously.


Check the Facts

Believe me, there is nothing more embarrassing than spouting off
about something, only to have it brought to your attention (by a
reader) that your facts are a little off. For instance, I once
wrote an article that included a reference to Orson Wells' book
1984. The only problem was, Orson Wells didn't write that book.
George Orwell did! I was horrified when I realized what I had
done. It no longer mattered what the article was about or how
brilliant my observations had been. To those who recognized my
mistake, I had lost all credibility.


Tricky Titles

I once read an article entitled "Judy Garland's Favorite
Vacation Spot". The first paragraph did mention something about
Judy Garland and something about "vacation spots"; but the rest
of the article was about traveling in the southwestern United
States. In other words, the title was not exactly forthcoming.
This type of trickery should be avoided at all costs. It does
nothing but irritate readers and create a bad reputation for the
writer. There is too much deceit in the world already.


Conclusion

The moral of this story is, when writing for publication or
self-promotion, read, reread, and then let someone else read it
too. Be aware of problematic words and double-check them. Make
sure the article is easy to understand, but most importantly,
that it is accurate and truthful. It's true that everyone makes
mistakes, but writers must be especially careful to avoid them.
Once our words are printed for the world to see, we cannot easily
take them back.





---------------------------------------------------------------------
Written by: Tammy M. Ratcliff, (http://www.thePhantomWriters.com)
Stop throwing your money away on Ineffective Article Marketing
Campaigns! Learn the Secrets of writing reprint articles that can
generate thousands of dollars in new sales. The techniques shared
in The Phantom Writers $37 ebook could even help you to get more
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"Article Marketing For Traffic, Sales and Profit" today, at:
http://thephantomwriters.com/ebooks/article-marketing-traffic.html


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Article Title:
==============

Copywriting Selling Secret # 11: 10 Powerful Stories To Get More Customers

Article Description:
====================

Remember, as a child lying in bed and listening to stories?
Remember how engaged you were? Remember how you never got bored
of them and always wanted to learn more? Well, there's a good
reason why... and here's how what you learnt as a young child
could help you attract, and keep more customers...


Additional Article Information:
===============================

763 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2008-01-17 10:00:00

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Copyright:      2008
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Copywriting Selling Secret # 11: 10 Powerful Stories To Get More Customers
Copyright (c) 2008 Scott Bywater
Copywriting That SELLS
http://www.copywritingthatsells.com.au



Remember, as a child lying in bed and listening to stories?
Remember how engaged you were? Remember how you never got bored
of them and always wanted to learn more?

Well, there's a good reason why... and here's how what you
learnt as a young child could help you attract, and keep more
customers...

Metaphors and stories have proven to be a powerful way of
influencing other people. They are also extremely interesting to
your potential customer, and connect with a deeper part of the
human psyche.

Here's 10 of the most powerful types of sales stories you can
incorporate into your ads and sales letters.

1) Introductory Stories: These are stories about who you are, why
you're writing to them, and how you have assisted other people
and/or businesses.

This is a perfect way to connect with your target audience and
generate rapport. Reveal something personal about yourself within
the story, and establish credibility and trust.

2) Stories Which Overcome Fears: Everyone has fears of some type.
Identify the greatest fears and concerns your customer has. And
then show how other people, just like them, who had the same
concerns, overcame them, and discovered there was nothing to
worry about.

If you're selling a health product, the client may be concerned
it will not work for them. Tell the story of somebody else who
felt the same and where they are now. Perhaps incorporate this
structure within one of your testimonials.

This is a classic "Feel, Felt, Found, approach" I understand
how you feel. My previous customer used to feel the same way. His
experience now is.

3) Ego-Enhancing Stories: This type of story shows how people
respect and look up to people who use your services, or own your
product.

For example, if you were selling a Mercedes Benz. you could talk
about a guy who bought one recently and how his colleagues,
family and friends were so impressed.

4) Attention Grabbing Stories: These are used to get people to
focus on you, your products and how you can benefit them. They
explain why your customer should sit up and listen to you, right
now.

Here's an example from a sales letter from a company called
"The Supper Club".

"How can I get in on this deal?"

The question was posed by a Daily Reckoning reader who was
referring to a deal I mentioned. Unfortunately, it wasn't a
stock. It was a private deal. And it was too late to get in
anyway.

But it's why I'm writing you today.

5) Product Information Stories: Don't just list the features &
benefits of your product or service. Tell a story which
integrates this information.

6) Improved Productivity Stories: Outline exactly how your
services and/or products have assisted companies to increase
their profits, become more efficient, increase output and reduce
down time.

Tell a before and after story of one of your customers. You'll
never guess how much (other customers) business has changed since
they started working with us.

7) Family Togetherness Stories: This type of story demonstrates
how your product or services has caused families to come
together.

8) Money Stories: The idea here is to show people how your
product or service will save or make money for your customers.

For example, if you're a mortgage broker, give a case study of a
past customer, and how much money they have saved through
swapping over to you.

If you're a PR company, give an example of how you helped one
company get out of a rut.

If you're an accountant, reflect on how you helped a specific
customer save thousands of dollars on tax last year, because
you're up to date on all the tax changes.

9) Security Stories: This is a prime example of how you would go
about selling an insurance policy. Tell a story about how your
products have allowed your customers to sleep safely, and with
peace of mind.

This could be used in the insurance industry, alarms, people
selling trusts, pest and termite controllers, safe cars like
Volvos, or any industry where people buy to feel more secure.

At the same time, it could be used for anybody who helps people
to make more money, or ensures reliability. For instance, a
marketing company could explain how safe one of their clients
feels about their business with all the extra income being
generated.

10) Closing Stories: Stories can be used here to close the sale
and sum up all the benefits you have to offer.

What stories could you use to promote your business?

Chat soon,

Scott Bywater




---------------------------------------------------------------------
Scott Bywater is well known for getting results as a
professional direct mail copywriter. And also the author of
Cash-Flow Advertising. To get a free subscription to his
"Copywriting Selling Secrets" newsletter where you'll discover
the truth about why most ads and sales letters don't work
(And how to make yours different) scamper over to his
web site at: http://www.copywritingthatsells.com.au


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Article Title:
==============

Profitable Ads - How To Write Ads That Pull

Article Description:
====================

In today's internet environment, ads that do not immediately
"grab" a surfer's attention will receive "the click of
death" as the visitor leaves your ad. An ad on the Web will
often receive only a glance. In that split second, a potential
prospect has to be enticed into giving the ad a second, deeper
look. Here are some basic guidelines for writing profitable ads
that pull.


Additional Article Information:
===============================

753 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2008-03-31 13:36:00

Written By:     Elizabeth Adams
Copyright:      2008
Contact Email:  mailto:elizabeth.adams@...


Elizabeth Adams's Picture URL:
    http://www.elizabethadamsdirect.com/greatheadlines/images/elizabeth.jpg

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Profitable Ads - How To Write Ads That Pull
Copyright (c) 2008 Elizabeth Adams
Elizabeth Adams Direct
http://www.elizabethadamsdirect.com



In today's internet environment, ads that do not immediately
"grab" a surfer's attention will receive "the click of
death" as the visitor leaves your ad. An ad on the Web will
often receive only a glance. In that split second, a potential
prospect has to be enticed into giving the ad a second, deeper
look. Here are some basic guidelines for writing profitable ads
that pull.

A successful internet ad consists of three main components:

  * compelling headline

  * benefits list

  * call to action

THE HEADLINE

The function of an ad headline is to pull your visitors deeper
into the page. If visitors can be enticed into looking deeper
into the page, other page elements, such as a benefits list, can
guide them toward the action you want them to take.

Ideally, you should be able to explain what your ad is about with
a headline of 40 to 60 characters. You will lose visitors with a
headline that is too long and complex.

Your headline should stand alone. If you view your headline by
itself, does it make sense and convey your message? An ad which
begins with a good headline will be sure to captivate a viewer at
a single glance whether it is placed on a web page or a traffic
exchange banner ad.

In addition to compelling text, other headline properties, such
as color, font size, and punctuation can also determine the
effectiveness of a headline. Quotes are good. Red is good. Big is
good. Bold is good.

A good headline should "involve" your viewer in some way. If
you are targeting visitors interested in home remodeling, for
example, this headline will bring "their" home into the picture:

  --- Thinking About New Windows or Siding for Your Home?

Ultimately, the effectiveness of your headline can only be
measured after testing it in the marketplace. If you use your
headline in a banner ad on a traffic exchange or in a safe list
ad, you will get immediate feedback as to its effectiveness. A
well-crafted headline will "get the clicks." If your headline
doesn't get the clicks, revise it.

If you need more text to adequately convey your message, you can
optionally use a sub-headline. Use a smaller font-size or color
for your sub-headline to make sure that your main headline still
dominates the ad. The sub-headline

  --- Make Your Home Beautiful with Our Quality Remodeling

serves to develop further interest and pulls the visitor deeper
into the page.

BENEFITS LIST

A well-crafted headline "grabs" the attention and interest of
your visitors and guides them deeper into the ad to the benefits
list. A bulleted or numbered benefits list will help deliver your
message even to the visitor who just scans your ad.

After reading through a good benefits list, your visitors will
take the action you want them to take because they want the
benefits you offer.

In keeping with our remodeling theme, here is a sample benefits
list:

  * Lower Energy Costs

  * Higher Home Value

  * Free Project Estimate

When you build your benefits list, you can use a customized
bullet, such as a small check-box GIF image. Although you can use
an animated GIF for a bullet, it might be too distracting in your
ad.

CALL TO ACTION

The "call to action" tells your visitors exactly what to do to
get what they want.

So far, you've pulled your visitors in with your headline,
enticed them with your benefits list, and now it's time to
convert them into buyers.

Here's an example of a simple call to action with a "sense of
urgency" to it:

  --- Call Now for a Free Estimate

  --- (123) 456-7890

CONCLUSIONS

Writing profitable ads for the Web involves paying attention to
the way today's web surfers actually view web pages. Often, your
ad will only get a glance; and in that single glance, your ad
must entice a prospect into looking deeper into the ad. You do
this first of all with a captivating headline. Other elements,
such as a benefits list, will lead your prospects to the action
you want them to take. Putting all of these elements together
along with a graphic or two might be all you need for an online
ad or sales postcard.

Consistently good ads that pull do not happen by accident. Once
you get the hang of the basic three requirements of a successful
ad, you are well on your way to designing good squeeze pages or
landing pages, as well as "full-blown" sales pages.

Sincerely Yours,

Elizabeth Adams




---------------------------------------------------------------------
Elizabeth Adams has been writing direct sales copy since the
early 1990's, when she employed several people to handle mailings
and product fulfillment for her postcard marketing business.
Elizabeth learned in direct mail how to tweak her sales copy on
the run and improve her sales conversion by as much as 400% in
only one mailing. She learned how to write a great headline and
effective sales copy. Get "Great Headlines — Instantly" today
to learn how to do for yourself what Elizabeth learned in the
trenches: http://www.elizabethadamsdirect.com/greatheadlines/


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Article Title:
==============

Writing Articles That Get Read, Remembered And Recommended

Article Description:
====================

You already know that writing articles will help your business.
You know they establish  you as an expert, as someone with
authority. And they also create a depth of connection  and trust
with your customers. But, maybe you still have a question.  How
do you write a  great article for your business? (Meaning an
article that someone actually reads,  remembers, and recommends.)



Additional Article Information:
===============================

864 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2008-05-27 10:00:00

Written By:     Mark Silver
Copyright:      2006-2008
Contact Email:  mailto:mail2@...



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Writing Articles That Get Read, Remembered And Recommended
Copyright (c) 2006-2008 Mark Silver
Heart Of Business
http://www.heartofbusiness.com/



You already know that writing articles will help your business.
You know they establish you as an expert, as someone with
authority. And they also create a depth of connection and trust
with your customers.

But, maybe you still have a question.

How do you write a great article for your business? (Meaning an
article that someone actually reads, remembers, and recommends.)

Well, now, that's a mighty big subject. Obviously, there are
many ways to do it, so I'll just give you one simple way, so you
have something to jump in with. It involves three things: a
Keyhole, a Drama, and a Stepladder.


First, the Keyhole

When you look through a keyhole, you only get to see a small
piece of what's going on inside. And you see what is directly in
front of the door- what you can't help but trip over when you do
open it.

The problem you face is that you know a whole heck of a lot about
your business- you know the whole room, not just what's visible
through a keyhole. It's probably painful to not give someone as
much as you know.

But, think back- how long did it take you to learn all that you
did? That's right- months or years. So why try to compress your
six months, six years, six decades of experience and knowledge
into a five-minute slot?

For your best potential clients, they are tripping over things
that you can help them with- things that are directly in front of
their doorways. Pick one of your customers, and look through his
keyhole. What's one thing you see directly in front of the door?
Write about that.

For instance, I saw several people in my classes struggling with
article-writing. It was the next step for them to take. So I
wrote this article- but only as much as I needed to fill a
keyhole- just a little bit.

A great article is a refreshing gulp of water- not a firehouse
blasting them over.


Second, engage your reader's physical senses with drama.

A drama is simply an engaging story. For an article, obviously
you don't want a complicated plot. Something as simple as 'what
do you see when you look through a keyhole?' can be a drama. :)

Use this law of Nature: everything exists in everything else.
Meaning use the drama as an analogy to bring an in-body,
immediate understanding, and make your point with interest.

For example, I recently used tailgating when driving a car as a
metaphor for the struggle to be unique in your business. How do
you be uniquely you when you've been learning from/following the
masters in your field? The drama of tailgating, and examples of
when to tailgate and when not to, took an intellectual concept
about uniqueness, and made it engagingly, physically real.

A great article engages your reader's physical senses, because
'sitting in a chair' is more real than 'thinking about
support.'


And third, help your reader climb the Stepladder.

In some ways, the Stepladder is the most important part. So, I'm
going to direct you to read about it in:


Keys to Helping Your Reader Climb Up Beside You

  * It may look obvious... but it's out of reach.

Your readers may 'get' the point you are trying to make, but if
they don't have a way to apply it in their life, it won't
really sink in, and they won't get any results.

The do-ability of your article is critical, because someone may
read something and say, "Yah, that's interesting." But it's
when they apply what you are talking about that they get
something more profound. And that creates trust and connection
with you.

And a desire to get more of what you are offering.

Whatever concept you are writing about, break it down into a
step-by-step process. Or identify two or three keys, with
examples, of how Johnny Reader can make it work for him.

  * I say again: Make it Doable

I know you are afraid that if you give away your secrets, that
they won't need you anymore. Please hear me with your heart:
it's not true! The more you help people, the more they will
want. Why?

It's taken you months or years to learn the basics of what you
do, and years or decades to master it. Take a moment now and ask
your heart to show you how profound and broad what you know is
compared to your customers. You didn't learn your mastery from a
single article, or even 100 articles.

And your customers won't either. But they will be grateful to
know more about the Keyhole. And when they need to see the rest
of the room? They'll be coming to you.

  * There are more ways to core an apple.

There are, of course, other ways to write articles. But this is a
darn good one, and easy enough. I challenge you: write an article
by choosing a Keyhole view of a subject, finding a Dramatic
analogy for it, and then unfolding the Stepladder for your
reader.

Then, feel free to share it with your customers.

My very best to you and your business,

Mark Silver




---------------------------------------------------------------------
Mark Silver is the author of Unveiling the Heart of Your
Business: How Money, Marketing and Sales can Deepen Your
Heart, Heal the World, and Still Add to Your Bottom Line.
He has helped hundreds of small business owners around
the globe succeed in business without losing their
hearts. Get three free chapters of the book online:
http://www.heartofbusiness.com



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Article Title:
==============

Beware Of Magic Beans - A Warning To Newbie Internet Marketers

Article Description:
====================

John read a story about a fantastic piece of software that he
could use to build his online business. But this often used
Internet marketing tool brought John something that John did not
intend. His software made him famous... For all of the wrong
reasons...


Additional Article Information:
===============================

546 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2008-06-04 10:00:00

Written By:     Bill Platt
Copyright:      2008
Contact Email:  mailto:comments@...


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Beware Of Magic Beans - A Warning To Newbie Internet Marketers
Copyright (c) 2008 Bill Platt
the Phantom Writers
http://thePhantomWriters.com



John (and other newbie online marketers),

Let me ask you a question. Why would you ever send out an email
that destroys your own credibility? Credibility is absolutely
essential to the success of any company on the Internet. And yet,
you lied to me in your email, multiple times.

Lies? Yes, that is a strong word. Would you prefer me to suggest
that you exhibited "extreme ignorance"?

I know that you likely have some very clever software that you
are using to construct and mail your sales offers to folks.

Your only salvation here is that I know you likely made only one
mistake. You trusted your handy-dandy software package to take
good care of your business interests.

But your software has failed you.

The first problem in your mailing appears in the first and second
paragraphs.

  "I was recently reviewing automobiles ezine sites in some of
the major search engines and I came across your web site:
www.thephantomwriters.com."

  "After reviewing your site I found that we are both targeting
the exact same market, though we are not in competition with each
other."

It is obvious that you really did not review my website, or you
would not have written your sales message as you did. But then
again, I also know that your nifty little software package wrote
the actual sales script for you.

Later in your message, you also said,

  "I offer this partnership very selectively, so please do act
fast if you wish to go ahead with this."

Here is another lie that your software's nifty little sales
script tagged to "your reputation". If you were selective about
who you offered this too, you would never have contacted me.
After all, I only have about 20 pages related to the automotive
industry - in more than 6000 pages on The Phantom Writers
website.

The truth is that ThePhantomWriters.com is not an automotive
website!!! It does not even have its own ezine!!!

But, you know what? I decided to check out your offer anyway,
because I actually do own an automotive website at a different
URL. I am always on the search for monetization offers for my
various websites, so I gave you a shot.

At the beginning and end of your message, you referred to my
"automotive website", and you offered an affiliate program to
enable my "automotive ezine" to earn money.

The biggest disappointment I found in your message is that your
affiliate program has absolutely nothing to do with automobiles
or the automotive industry. Nope. You are soliciting me to sign
up for an affiliate program, to sell web hosting services to my
visitors!!! Yes, it is true that most website owners own cars,
but not all car owners own websites!

John H. (last name withheld for obvious reasons), I have news for
you. My company specializes in the creation of informational and
tutorial-style articles and in the distribution of those articles
to publishers on the World Wide Web, for the purpose of promoting
my clients' websites.

You know what else John? In responding to your email, I just
wrote my newest article. The good news is that you are going to
be famous!!! The bad news is that you are going to be famous for
all of the wrong reasons...




---------------------------------------------------------------------
Bill Platt - Owner of http://thePhantomWriters.com

The Phantom Writers specializes in creating and distributing
informational articles for the promotion of our clients'
websites. Even if you write your own articles, we can help
you out by distributing your articles to our network of ezine
publishers, website owners, blog owners and newspaper websites.
http://thephantomwriters.com/x.pl/tpw/info/nutshell.html


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Our TERMS OF REPRINT are fully enforcable under the terms of:

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* You are not allowed to Change or Delete any Words or
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   paragraph breaks as some have chosen to do.

* Email Distribution of this article Must be done through
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* You Are Allowed to format the layout of the article for
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* You may not use sentences from this article as an input
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ABOUT THIS ARTICLE SUBMISSION

http://thePhantomWriters.com is a paid article distribution
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Article Title:
==============

Loosing Customers and Losing Sales - It Sounds Funny Doesn't It?

Article Description:
====================

Two of the most commonly misspelled words online are: losing and
loosing. This article explains the difference between the two
words, and the reasons why it is important to know the
difference.


Additional Article Information:
===============================

757 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2008-06-14 12:00:00

Written By:     Bill Platt
Copyright:      2008
Contact Email:  mailto:comments@...


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Loosing Customers and Losing Sales - It Sounds Funny Doesn't It?
Copyright (c) 2008 Bill Platt
the Phantom Writers
http://thePhantomWriters.com



(Revised, 2008) The number of people who write free-reprint
articles, to promote their online business, is increasing with
each passing month. I should know --- I have built my own
business around free-reprint articles.

As the manager of several article distribution groups and an
article distribution service, I see hundreds of articles per
month go through my biggest article groups. Hundreds of
publishers, webmasters and writers subscribe to article
distribution lists such as this one:

  http://groups.yahoo.com/group/Free-Reprint-Articles

Of course, the goal of the group is for writers to get their
articles to publishers and webmasters who might want to reprint
the work. When publishers and webmasters decide to publish a
specific article, the writer hopes that the article will generate
volumes of traffic and sales for their own website.

Why Does This Matter?

As I review each article for distribution to the groups, I see
one misspelling time after time that really leaps from the page.

Hey, it is not my reputation on the line, so why should it
matter?

A writer's reputation can be made or broken by his or her use of
the written word. So many people look up to writers as people who
have a gift to share ideas with the masses.

The reason we are able to share ideas with others is not because
we are special. The truth is that we are able to share ideas
because we are not afraid to try to do so, and we are not afraid
to work at it.

Being afraid to try and messing up the process are two different
things.

Misspellings, Bad Grammar And Bad Formatting Counts

It pains me when I see articles coming through to the groups
where there are problems with spelling, grammar or formatting.
For some reason, we publishers tend to expect the writer to put
forth the time and effort in advance to make sure that the
article is ready for copy-and-paste publication.

In the old days, I used to edit articles for publication in my
own ezines. Soon, my workload became too much and I had to begin
to cut down on my time expenditures. At first, I simply stopped
formatting articles for publication. Eventually, I even stopped
proofreading articles for publication. When I reached this point,
I had made a decision that if an article was not copy-and-paste
ready, then I would not publish it in my own ezines.

It should come as no surprise to writers that spelling, grammar
and formatting could be as important to the publication decision
process, as the message communicated in the article.

But, in watching the articles come through to the groups, I have
to wonder what is in the mind of some writers.

Why It Is Important

Writers take the time and effort to write the articles to promote
their own businesses. But, if there are misspellings, bad grammar
or no formatting, the chances of the article getting published is
greatly diminished.

I am not willing to venture how many more people might publish an
article if everything was in good shape, but I can guarantee you
that some people may opt against publishing an article due to
these kinds of problems. Writers, who do not invest sufficient
effort in the creation of their articles, make the process of
elimination much easier for the publishers who seek to reprint
the content.

My Pet Peeve --- Losing Or Loosing?

  * Losing - To be unsuccessful in retaining possession of;
mislay. To be unable to keep control or allegiance of: "is
losing supporters by changing his mind."

  * Loosing - To cast loose; detach: "hikers loosing their packs
at camp."

Far too often, I see writers talk about "losing" customers.
Yet, when they spell the word, they spell it "loosing".

If you would note, the act of "losing" customers has to do with
not being able to hold on to them. "Losing", reflects doing it
without intent.

On the other hand, the act of "loosing" customers means to set
them free --- voluntarily.

I am not sure that anyone actually "looses" their customers,
unless they are closing their businesses. Most businesses simply
"lose" their customers, quite by accident and definitely
against their will.

In Conclusion

I hope my title now makes sense to you --- "Loosing" Customers
and "Losing" Sales.

Take the time to get your spelling, grammar and formatting right.
If you write articles and choose not to take the time to get your
article right, then I could probably assume that you are --- with
intent --- "loosing" customers.

Hey, it is your choice.






---------------------------------------------------------------------
Bill Platt operates The Phantom Writers, where he offers
article ghost writing services and article distribution
services. http://www.thephantomwriters.com/index.php
His recent ebook, "Article Marketing for Traffic, Sales
and Profit" has received excellent reviews across the
board. If you write your own articles, you should seriously
consider getting your own copy of his Article Marketing ebook:
http://thephantomwriters.com/ebooks/article-marketing-traffic.html


--- END ARTICLE ---

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.....................................

TERMS OF REPRINT - Publication Rules
(Last Updated:  May 11, 2006)

Our TERMS OF REPRINT are fully enforcable under the terms of:

   The Digital Millennium Copyright Act
   http://thomas.loc.gov/cgi-bin/query/z?c105:H.R.2281.ENR:

.....................................

*** Digital Reprint Rights ***

* If you publish this article in a website/forum/blog,
   You Must Set All URL's or Mailto Addresses in the body
   of the article AND in the Author's Resource Box as
   Hyperlinks (clickable links).

* Links must remain in the form that we published them.
   Clean links should point to the Author's links without
   redirects having been inserted into the copy.

* You are not allowed to Change or Delete any Words or
   Links in the Article or Resource Box. Paragraph breaks
   must be retained with articles. You can change where
   the paragraph breaks fall, but you cannot eliminate all
   paragraph breaks as some have chosen to do.

* Email Distribution of this article Must be done through
   Opt-in Email Only. No Unsolicited Commercial Email.


* You Are Allowed to format the layout of the article for
   proper display of the article in your website or in your
   ezine, so long as you can maintain the author's interests
   within the article.

* You may not use sentences from this article as an input
   for any software that steals sentences from others in
   order to build an article with software. The copyright on
   this article applies to the "WHOLE" article.


*** Author Notification ***

   We ask that you notify the author of publication of his
   or her work. Bill Platt can be reached at:
   comments@...


*** Print Publication Reprint Rights ***

   If you desire to publish this article in a PRINT
   publication, you must contact the author directly
   for Print Permission at:
   mailto:comments@...



.....................................

If you need help converting this text article for proper
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free tool:  http://thephantomwriters.com/link-builder.pl



=====================================================================

ABOUT THIS ARTICLE SUBMISSION

http://thePhantomWriters.com is a paid article distribution
service. thePhantomWriters.com and Article-Distribution.com
are owned and operated by Bill Platt of Stillwater, Oklahoma USA.

The content of this article is solely the property
and opinion of its author, Bill Platt
http://thePhantomWriters.com



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