Great Eastern Life Assurance (Malaysia) Berhad (Great Eastern), established with more than 95 years of experience in solid financial foundation and innovative infrastructure, is the oldest and largest life insurance company in Malaysia. As at 31 December 2002, Great Eastern has assets in excess of RM18 billion, and more than 2.5 million policies in force.

For nearly a century, Great Eastern has followed a simple and focused vision: to be the choice financial services provider in the region and beyond; to be committed to providing financial security to their customers; and finally, to be respected for their Integrity, Initiative and Involvement in the way it pursues its business.

As a company that is involved in the 'people' business, Great Eastern in the new millennium continues to provide its customers with financial planning, financial protection and savings. Generations of individuals, families and businesses have and will continue to be assured of their financial security from the Company's full range of plans: life insurance plans, investment-linked plans, mortgage protection, business protection, employee benefits, medical insurance and group health benefit schemes.