"Experiences are the Transactions of Relationships"

To support and encourage the convergence of related human experience disciplines —
human factors, technical communication, HCI, information architecture, usability, ethnography, learning theory, cognitive theory, interaction design, user experience, user interaction, experience design, etc. We gather together to discuss our commonalities and discover ways to move forward collectively.

We discover ways to:

• Increase business awareness
  
  
• Champion organizational changes to facilitate experience design as a core business competency, ensure cross-channel optimization and captitalize positive business/stakeholder interactions
  
  
• Increase collaboration between business and academia
  
  
• Facilitate collaboration between related professional organizations
  
  

This group was not classified under "Computers Internet" as we believe that the principles apply and are vital for discussion beyond digital interfaces. We support the principles as they relate to all human/business interaction and the relationships that ensue.

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